Innovation Marcin Bosacki Head of International & Social Media, InPost Innovations in Inpost are created in many ways. On the one hand through internal talks within the team, on the other – we closely and carefully follow what is happening in the world, especially on the markets better developed than the Polish one – the United States, Great Britain, some Western European countries. We peek, talk with our partners, actively participate in industry conferences and we try to adjust these ideas to our local conditions. It is also exceptionally important for us what our Customers think about our solutions. Also for this reason we are active in networking media and we listen to what over 250,000 people who like our services have to say. Each remark is carefully analysed by us, and later – of course, if possible – implemented... Other ideas are not thrown away. They are always on the list and step by step we try to improve our services so that they meet the expectations of all our customers.
Aneta Raczek President, Ferro Every prize makes me happy. It is a sign of recognition and acknowledgement that our adopted strategy makes sense. The awarded VerdeLine brings benefits to the users of our products in the form of savings, because we believe that business should be socially responsible. Although its core objectives are economic targets, we also take into consideration other factors. It is more than fashion for ecology. It is also a sign that Poland is changing, both Polish society and our project managers are increasingly aware of the impact of our everyday behaviour on the environment around us.
Rafał Czekaj Director of Innovation, Alior Bank This is the first award we have received for the Digital Signage project. We are glad that it is the one to be noticed, because there are many ideas important for Alior Bank behind it. First of all, it shows that we are all the time looking for innovation and ways to break the current rules of the market. Secondly, it lets us build a completely different than the existing relation with our customers. We have introduced screens, which are placed on the desks of our advisors. They allow presenting the offer in an interactive way, but first of all they build a completely different relationship between the bank employee and the customer, than when the banker looks at the screen and the customer looks into the face of the banker, trying to guess what mysterious things he or she sees there. Now both can look at what is discussed and have a conversation as partners. Thirdly, it shows our commitment to reduce the amount of paper documents, printed and copied in a branch. On the one hand it minimizes costs, but on the other hand, it is about environment protection. When we think about how many trees less will be cut down owing to the fact that there will be less paperwork, how much less will have to be transported and stored, it begins to be really important for our natural environment. Besides, from our point of view, it is important that a large part of the software was done in-house by our computer specialists. They were mostly students and graduates who “did not know it was impossible” and so managed to create several unique solutions.
Prof. Krzysztof Rybiński
Krzysztof Chełpiński (mis24.pl)
Marcin Bosacki (Integer.pl)
32 :: polish market ::
7-8 /2011