North Shore News September 23 2012

Page 8

A8 - North Shore News - Sunday, September 23, 2012

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That connection — or lack of it — also has real impact on our lives, he says. Kids aren’t the only ones connecting online. Professionals looking for a boost in the business world often post their profiles on LinkedIn. People who work in entertainment or media are frequently expected to cultivate a Twitter following. Chow-White says he’s heard of a requirement to “tweet” even being written into employment contracts. “In some fields you need to be on social media to exist,” he says. Unlike previous face-to-face interactions, though, social media has become “a mash-up of social life,” says Chow-White, where people must present themselves to multiple audiences at once. In real life, there’s usually only one audience at a time and “How we talk to our friends is different than how we talk to our parents or employers,” he says. “But in social media, it’s very different.” While navigating through that maze, management of privacy settings has also become “an enormous task,” says Chow-White. Most people don’t have the time or inclination to constantly check those. “It’s like saying ‘Why didn’t you read the entire terms of use before you clicked it?’” he says. “Nobody does.” The result is that most people have a digital profile that is more extensive than they realize. Social media sites and applications that run on them sell information to third parties in order to market their products to specific audiences. Sometimes social media sites have been reluctant to admit to that practice. A report by the Privacy Commissioner of Canada this year into the Canadian teen-oriented site Nexopia concluded the site didn’t tell users it was sharing their personal information with advertisers. It also hadn’t told users that it kept any friends’ email addresses provided and that it wasn’t removing users’ information even when they supposedly deleted their accounts. “We don’t know the extent of what’s happening in those databases,” says Chow-White. “They’re sorting people.” Denis Gagnon, a West Vancouver private investigator with a growing practice in the area of cyber crime, worries about that. “It’s like opening your front door. Would you let anybody come into your apartment? Probably not,” says Gagnon, a former RCMP officer who runs the company BCS Investigations. Online, however, “They let them come into their life and have a burrito.” As an investigator, Gagnon says he loves Facebook. “We ‘befriend’ people on a daily basis,” he says. “They have no idea who were are. “Then they’ll post photos of their house, their family and their car, saying ‘I’m away for three weeks on vacation.’” Because the Internet is faceless, you never really know who you’re dealing with, says Gagnon. “I can go to the Internet and call myself Jane Doe, register a new Gmail address and I’m in business.” Understanding that what is presented online may not be what it appears to be is a big part of the digital literacy that’s now taught to students. Wilson tries to stress to her classes that just because someone posts it online doesn’t mean it’s true. She likes to point to a site now well known among digital literacy educators that describes the endangered “Pacific tree octopus” in detail. “The site looks real,” she says. But of course it’s a fake. See Phishing page 9

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