<XQM_MZ`[Z 0[cZ`[cZ -__[OUM`U[Z \^Q_QZ`_ Shop Local in beautiful Downtown Keeping your dollars local is good for the community In the past few years we have all become familiar with the term “shop local.” It has become a very popular marketing tag line and catch phrase. But shopping local truly is more than just something to say. It is something to do, regularly, for many reasons. And we think there is no better place to shop local than in your beautiful downtown Pleasanton.
3. Keeping Dollars in Your Local Economy — Your dollars spent in locally owned businesses have three times the impact on your community as dollars spent at national chains. When shopping locally, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development.
Here are 5 reasons why shopping downtown and keeping your dollars local is good for the community as a whole.
4. Environmental Sustainability — Downtown stores help to sustain our vibrant, compact, walkable town center, which in turn are essential to reducing sprawl, automobile use and air and water pollution.
1. Protect Local Character — Our downtown is the heart of our community. The businesses housed here care deeply about Pleasanton, our residents and our visitors. By shopping local you show the businesses that they are important and valued as an integral part of our community. This is key to maintaining the diversity and distinct flavor of downtown. 2. Community Well-Being — Locally owned downtown businesses build strong neighborhoods by sustaining communities, linking neighbors and by contributing generously to local causes.
5. Product Diversity — Our varied downtown businesses are individually selecting product based on the wants and needs of our community, not based on a national sales plan. Their desire to meet the needs of local consumers guarantees a much broader range of product choices. For more information on the wide variety of shopping, dining, personal and business services located in downtown Pleasanton please visit www.pleasantondowntown.net or download our free iPhone app with full downtown business directory in the Apple Store.
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PLEASANTON DOWNTOWN ASSOCIATION
Downtown Pleasanton is home to over 550 shops, restaurants, personal and business services.
Pleasanton WeeklyÊUÊJuly 20, 2012ÊU Page 11