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BOOSTING EXPORTS WITH A TRADE MISSION By Gary Chown ACIB MCIBS - Chartered Banker Director Commercial Banking NatWest Bank Gary.Chown@natwest.com
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rade missions aren’t just for the CEOs of major companies; they can be used by businesses at all stages of development. Here’s how to join one and get the most out of it. In a nutshell: • Research and contact organisations running trade missions • Identify missions that most suit your needs • Network, make contacts and learn from other businesses
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Increasing exports is high on the government agenda and businesses of all sizes and sectors are being encouraged to access foreign markets. But those wishing to do so need to carry out their research first and typically this means visiting the country in question. Trade missions – when a group of businesses head to a destination together – can be an efficient and productive way to enter a new market. The camaraderie and support of other businesses maximises the chances of success.
Also, mission organisers typically put on events and networking meetings and utilise their own contacts books to the advantage of those taking part. The government is the main organiser and funder of trade missions for UK companies, although there are also private sector initiatives.