{ TRADING WITH CHINA }
ARE YOU TAPPING THE GLOBAL MARKETPLACE?
By Chris Lowsley, UK Trade & Investment International Trade Adviser – China specialist.
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xporting is a proven route to business growth. Government export body UK Trade & Investment (UKTI) urges UK-based companies to rise to the opportunities that globalisation can offer. For those considering, or who are new to exporting, UKTI may be an unknown source of support. However, we can offer companies tailored and specialist support as well as access to a global network of trade specialists in over 100 markets. Why Export? Many independent studies have shown that companies who export see a dramatic impact in the following areas: • Higher rates of growth; • Enhancement of revenues and profits; • Resilience to competitive pressures; • Spread of market and business risks; • Innovation - the global market boosts productivity and product development; • Benefit from economies of scale and increased return on investment in Research & Development; • More productivity, flexibility and ability to overcome business challenges; • Enhanced reputation with a global profile. Companies who would like to utilise the support of UKTI can benefit from a free consultation with their local International Trade Adviser (ITAs), all of whom possess a wealth of experience within the international private sector, and who will offer impartial advice and support.
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What does UKTI offer Sussex and South East companies? UKTI have an experienced team of ITAs in the Sussex area, managed by Brightonbased Stephen Golding, who can help local businesses with a variety of support services and programmes, ranging from selecting suitable markets to helping companies with market research, and from identifying local importers and partners to offering overseas market visits. Companies can also take advantage of UKTI’s Overseas Market Introduction Service (OMIS), where they can tailor requirements to fit their own needs; ITAs work closely with a dedicated global network of market experts to assist companies entering new markets. Joining one of our export programmes, such as Passport to Export or Gateway to Global Growth, encourages businesses to look strategically at their international growth and helps them plan the steps required to succeed. Other services, such as Export Communication Reviews and Export Market Research Services, are available for firms wishing to develop their international web presence and be fully informed and prepared for the competition in their chosen market. There is also a programme of seminars and master classes in various export-related subjects, as well as services which can support exhibiting overseas through the Trade Association Network.
Why do business in China? High-growth markets such as China require special care from new entrants. ITA Chris Lowsley is UKTI’s China specialist based in Sussex, with many years’ experience in doing business in China and business-counselling companies on the ‘do’s and don’ts’ in the market. China can seem daunting, but for those who do their homework, take time to investigate the market properly and know their own strengths and resources, it can be very rewarding. Time and resources need to be carefully managed, and finding the right partner can be crucial to success. China’s consumer market now has a buying power similar to the combined purchasing of all EU countries. It is worth noting that China is not a single market, and it presents a level of diversity similar to that seen in continental Europe. China’s E–commerce market and online trading are more developed than in much of the EU, and demand for branded goods from Britain has mushroomed. UKTI can assist in areas such as managing trading risks, understanding the local business culture and practices, and selecting the best partners. Given the demand for assistance in dealing with China, UKTI has appointed China-Britain Business Council (CBBC) to offer commercial advice and support. To find out more about the wide range of support services available through UKTI to help your company succeed overseas call the South East International Trade Hotline on 08452 789 600 or email: info@uktisoutheast.com.