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Pittsburgh Pride
About Pittsburgh Pride is the largest community festival that celebrates the diversity of the region specifically for the LGBT (lesbian, gay, bisexual, transgender) community and its allies. It is a 10 day event that takes place in venues all over Pittsburgh and on Liberty Avenue in downtown Pittsburgh. It is the largest LGBT event in Pennsylvania and the 4th largest special event in the City of Pittsburgh with over 130,000 attendees.
Why Pride? Unlike other events, Pittsburgh Pride is different. Pride is uniquely personal. Ask someone what Pride means to them and you will get a different answer. For the 19-year-old who just came out, it’s a chance to be with people who are just like him. For the lesbian couple, it’s a chance to walk proudly down the street hand in hand with the person they love. For the black trans woman, it’s a chance to learn about important resources in the community that are critical for her survival. For the young gay man, it’s where they can get tested for HIV and STIs and learn about PrEP, a pill that when taken daily prevents the spread of HIV.
Who We Are Pittsburgh’s first Pride march took place on June 17, 1973, only four years after the Stonewall riots in New York City. The Delta Foundation of Pittsburgh is a 501(c)3 organization dedicated to improving the quality of life and visibility of the LGBT community and has been producing Pittsburgh Pride for the past 11 years. With one staff member, a dedicated Board of Directors, a group of working committees, and a host of volunteers, we believe that Pittsburgh Pride is a chance to show the diversity that is in the region. Join us as we work together to make Pittsburgh the most livable city for ALL of its residents!
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Heather Bresch, CEO of Mylan and the first CEO to ever participate in the Pittsburgh Pride Equality March. Who will be added to the list in 2017?
This summer, we surveyed the community and asked for feedback about Pittsburgh Pride 2016. Pittsburgh Pride has an estimated 18 million dollar economic impact on the Pittsburgh region. Our attendees are coming to Pittsburgh not only to attend Pride but to visit restaurants, bars, and hotels.
48% attend Pride with a spouse or partner. 60% attend with friends. 32% have attended Pride for the last 4-6 years. 13% for the past 11 years. And 11% attended for the first time. 73% have traveled less than 25 miles. 15% have traveled 26-50 miles and 12% have traveled 51+ miles.
29% were age 30-39. 19% were age 40-49. 17% were 25-29. 15% were 21-29. 55% identified as male. 40% identified as female. 5% identified as transgender or gender queer.
32% had household income of over $50,000.
11% had household income of over $125,000. 22% had household income of $25-50,000. 74% feel PrideFest should be expanded to at least two days
Based on survey feedback, we are pleased to announce that Pittsburgh Pride and PrideFest will be expanded giving you more opportunity to reach even more people! FRIDAY,
JUNE
9 - JUNE 11 SUNDAY,
Pride in the Street and an expanded PrideFest! SUNDAY,
JUNE 4
11
Equality March
Pittsburgh Pride
130,000
130
120
110,000
110
100,000
100
90
81,000
80
70
67,000
65,000* 60
50
40
35,000 30
25,000 20
3,000* 2007
10
6,000
2008
2009
2010
2011
2012
2013
2014
2015
2016
0
GROWTH
Estimated
Attendance In Thousands Source: City of Pittsburgh Estimates and ticket sales *data for Pride in the Street Only 2013: Heavy rain through duration of March and Festival.
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Facts & Figures
4th Largest Special Event in the City of PIttsburgh
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Over
65,000
$917 Billion
Facebook Fans on the Delta Foundation of Pittsburgh page
is the Buying Power of the LGBT Community
Pittsburgh Pride
Attendance has exploded from 2,800 people in 2007 to over 130,000 people in 2016. Pittsburgh Pride is covered by every major print, television, radio and online media outlet in town. According to the Human Rights Campaign, more than 300,000 individuals consulted HRC’s Buying for Equality guide to ensure that their money was spent at fair-minded businesses.
Over 70% of gay and lesbian individuals reported that they have switched products and/or
service providers because they learned that the company supported the LGBT community or had LGBT-friendly policies. The Delta Foundation has over 65,000 Facebook fans, the largest of any LGBT organization in Western Pennsylvania and the 2nd largest of any Pride organization in the U.S. Our Pittsburgh Pride e-newsletter reaches over 15,000 people.
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Demographics It’s no secret that the LGBT community is more proactive than other groups about using their dollars to support LGBT-friendly companies. In 2015, the combined buying power of U.S. LGBT adults rose about 3.7% to $917 billion in 2015, rivaling the disposable income of other American minority groups, according to the annual survey published by Witeck Communications. In addition to being a lucrative target market, the LGBT community is‌
Generous on Self-Expenditures 26% spend $50-100 on meals and drinks weekly. 48% have purchased tickets to see a live theater production. 44% have purchased salon or spa services. 26% have spent $500 or more for audio or visual electronics for their home.
Socially Active Politically & within the Community LGBT equality is by far the most important concern followed by affordable healthcare, racial discrimination, and poverty. 50% have attended a LGBT pride event. 58% have visited a LGBT bar or nightclub.
22% have purchased or leased a new car.
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Pittsburgh Pride
Family & Pet Oriented 20% of gay or bisexual men have children under 18 living in their home. 29% of lesbian or bisexual woman do as well. 41% of gay men have a dog; 27% have a cat. 51% of lesbians have a dog; 48% have a cat.
Strongly Connected with the Internet & Social Media 91% have actively used Facebook in the past 30 days.
LGBT equality
is by far the most important concern followed by affordable healthcare, racial discrimination, and poverty.
* Source: 10th Annual LGBT Community Survey, Community Marketing, Inc. August 2016
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Pittsburgh Pride
The Business Case For Partnering with the LGBT Community While there had never been a direct line clearly drawn between the corporate closet and the revolving door, research now quantifies the loss to U.S. companies that fail to create a workplace hospitable to their LGBT employees. Because there are no federal laws barring workplace discrimination on the basis of sexual orientation, gender identity and expression, fear often keeps LGBT employees closeted at work. In fact, more than half of LGBT workers hide their sexual orientation in the workplace. According to the Catalyst Research Center for Equity in Business Leadership, talented employees leave workplaces where they don’t feel welcome. While 70% of non-LGBT employees believe it is “unprofessional” to discuss sexual orientation or gender identity in the workplace, many of these workers forget that “water cooler chatter” can often bring these same topics into discussion leading to more than 1/3 of LGBT employees lying about their personal lives at work. Of closeted employees, 31% fear losing connections with coworkers and 23% fear they might not be offered development or advancement opportunities. Businesses’ adoption of inclusive polices, practices and benefits for LGBT employees have improved with 98% of employers who participated in the 2015 HRC Foundation Corporate Equality Index (CEI) providing employment protections on the basis of sexual orientation and 89% providing employment protections on the basis of gender identity. And while the legalization of marriage has now enabled LGBT employees to add their spouses to their employee benefit plan only 34% of companies offer transgender-inclusive health care benefits, including surgical procedures. The most successful businesses have fully embraced transgenderinclusion as a top priority to support their workforce, their families, and the bottom line. Becoming a sponsor of Pittsburgh Pride sends a message that your company is inclusive and welcoming. LGBT employees who feel they are able to bring their full selves to work report higher levels of satisfaction, productivity, and loyalty than those who are not. It also provides a way for you to send a positive message to prospective LGBT employees as well as existing LGBT talent and their allies. In a globally connected, hypercompetitive world, those companies that finds ways to be involved are more likely to be winners in the race for key talent and markets.
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Pittsburgh Pride
“The footprint that LGBT people have today in the economy is much, much more present, much more visible,” said Bob Whiteck, CEO of Whiteck Communications. “Companies are responding not just to LGBT purchasing power, they are responding to others who are aligned and sympathetic.”
Sponsorship of Pittsburgh Pride begins at $5,000. To discuss a partnership that meets your budget and goals, contact Christine Bryan, Director of Marketing & Development, 412-322-2800 x 7001 or cbryan@deltafoundation.us
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Partnering with Pittsburgh Pride gives you access to the community in a myriad of ways depending upon your goals and budget. It’s a way for you to increase your visibility and brand recognition to the LGBT community, engage future consumers, generate employment opportunities and support progress and equality for all. Below is a list of possible events that are available for your consideration.
Pride in the Street
PrideFest
Pride in the Street is an outdoor ticketed concert and dance party held on Liberty Avenue, the street made famous in the TV show Queer as Folk. The event has played host to major national entertainment including Patti LaBelle, Melissa Etheridge, Adam Lambert, Nick Jonas, and Kesha. Pride in the Street is the can’t-miss event in town and as the title sponsor, your company has the opportunity to be a part of Pittsburgh’s most exciting and talked about event!
PrideFest is a free multi-day festival that attracts over 130,000 people from all over the region. The festival provides a opportunity to showcase the strength of the LGBT community and bring our allies to an event where diversity is celebrated. The 6 block festival includes several stages of entertainment, 150 vendor booths, food tents, a children’s activity area, wellness village, public safety area, and pet pop up area, just for starters! Join us as the title sponsor and your company can align itself with the largest event of Pittsburgh Pride!
Pride 5K
Ready Set Pride
Lend your company name to the first Pride 5K Run/1 mile walk. Working with our partners at Pittsburgh Three Rivers Marathon, this timed race can give you the opportunity to show your support of the LGBT community with custom signage while promoting a healthy social experience in a family-friendly atmosphere.
Ready Set Pride! takes place on Ellsworth Avenue in Shadyside, which is one of the original locations of Pittsburgh Pride. Now in its 3rd year, this event is the official kick-off to Pride and is held outside with entertainment and dancing in the street. Custom signage and branding opportunities are available.
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Pittsburgh Pride
Fabulous Gay Friday
Pub Crawl
Fabulous Gay Friday is a fun and free lunchtime entertainment event held in Market Square which brings together the corporate community and the LGBT community. Held in downtown’s most popular gathering spot, past performers have included dance diva Martha Wash and RuPaul’s Drag Race contestant and Britney Spears impersonator Derrick Berry. Custom branded signage opportunties are available.
One of the original Pride events, the Pub Crawl is a chauffeured tour of the city’s LGBT-friendly bars and restaurants with a special offer for everyone at each stop. Sponsoring the Pub Crawl gets your brand in front of this key audience and can be an excellent opportunity to sample new products or remind consumers that your brand supports them.
WET
Ball on the Bridge
Nothing says summer more than a pool party and this one takes place in the city’s only rooftop pool which makes this extra special. Now in its 2nd year, WET is an excellent opportunity to showcase your brand to an audience open to trying new things and set new trends.
Now in it’s 2nd year, Ball on the Bridge is a voguing/dance competition held in conjunction with the Pittsburgh Ballroom community. Held on one of Pittsburgh’s famous sister bridges, this event brings together an underserved population, specifically black trans and gay youth, for an exciting dance competition and also provides them access to critical social services such as education, housing, and healthcare.
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PrideFest offers multiple opportunities for your company to be involved in the largest LGBT event in Western Pennsylvania! With over 130,000 attendees, multiple marketing opportunities are available including title sponsorship with customized signage and on-site engagement including contesting, sampling, and couponing. We welcome the opportunity to work with you to develop a customized proposal based on your marketing initiatives, goals and budget!
Information Tent
Food Vendor Area
Our attendees are coming to Pittsburgh not only to attend Pride but also to visit our restaurants, bars, and hotels. Sponsoring the Information Tent at Pittsburgh Pride with your company brand gives you the chance to promote your name to festival goers seeking out information about Pittsburgh Pride as well as provide general information about Pittsburgh. The lost & found and first aid area will also be located here.
Showcase your brand at this popular area at Pride in the Street & PrideFest which is filled with an array of something for every taste bud as well as providing a place to sit and eat during the festival. Exclusive soda pouring rights are available with this sponsorship.
Children’s Activity Area
Dance Party Area
A popular stop in the festival for the young and young at heart. This area is filled with extremely popular inflatables as well as a crafting area and face painting. Sponsoring this area will showcase your company to both traditional and nontraditional families.
Now in it’s 3rd year, the Dance Party Area is where you can let loose and dance to a wide array of musical genres programmed by local DJs. Custom branded signage is available at this unique area.
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Pittsburgh Pride
Restroom Row
Mobile Fly-Wire Zipline
Restrooms have been a primary talking point the past few months because of North Carolina’s HB2 bill which discriminates against people using the restroom based on the gender they identify. Companies like Target have taken the position that people should be able to use whichever restroom they feel most comfortable in which has lead them to huge positive brand recognition in the LGBT community. Sponsoring the restroom area at Pride with your brand would give your company a unique ability to not only promote that you too believe that people should be able to use any restroom they wish but could also create an interesting PR opportunity.
The award winning Fly-Wire Zipline, winner of “Best Major Theme Park Ride,� is available to come to Pittsburgh Pride! Riders are guaranteed a unique view as they zip 300 feet down Liberty Avenue and your company gets the benefit of sponsoring this new and exciting attraction for 2017! Custom branded signage is available with this opportunity.
Entertainment Stages Pittsburgh Pride is reknown for its diverse line-up of entertainment. From our Pride in the Street concert fundraiser to our free now multi-day PrideFest festival, we invest in bringing local, regional and national entertainment in all forms to Pride to showcase their talents. From drag to dance and everything in between, this entertainment takes place on three stages throughout the festival. Sponsoring a stage gives your company the opportunity to align itself with one of the key features of the festival which will be seen by tens of thousands of people. Custom signage on the stage is available with this sponsorship. 2017 Partnership Guide
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Pride in the Street and PrideFest are the two major events of Pittsburgh Pride and attract over 130,000 people to downtown Pittsburgh. We believe that engagement is the key to your success and we offer the following list of sponsorship and branding opportunities for your consideration:
Pet Pop-Up Area
Beverage Bars
No one loves their pets more than the LGBT community! Bringing your dog to PrideFest is a popular and common sight and sponsoring the pet pop up area gives your brand the opportunity to get in front of pet owners as well as provide them with a much-needed respite from the hot pavement by providing a cool place to get some water and rest (for both the animal and the owner!)
One of the unique features of Pittsburgh Pride is that it is a licensed event to sell liquor, beer and wine outside on the street. Throughout Pride there are fully-staffed, very popular bars with a wide array of offerings. Sponsoring the bars would give your company the opportunity to solidfy your support of the LGBT community. Exclusive pouring rights are available with this sponsorship as well as logo identification on beverage cups.
ATMs
Wellness Village
Having access to cash that is close and convenient is something we’ve heard is important to our visitors. In 2015, nearly $100,000 over two days. Your company can be the “hero” and sponsor this busy area at Pittsburgh Pride.
In 2016, the first Wellness Village was set up at Pittsburgh Pride as part of a 6 month initiative, along with Central Outreach Wellness Center, to encourage the community to get tested for HIV and STIs as well as start the conversation about PrEP, a pill that when taken daily prevents the spread of HIV. In 2 days (approximtely 8 hours) nearly 200 people were tested for HIV and STIs at Pittsburgh Pride…a record number. Sponsoring the Wellness Village not only will provide the opportunity for people to get tested for free, many of which don’t have access to resources where they live, but also provide them with life-saving education.
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Pittsburgh Pride
Relax & Recharge Area
Ticket Gate Entrance at Pride in the Street
The Relax & Recharge area is a shaded place where people of all ages can take a break during the festival. This area is unique as it gives your company the opportunity to speak one on one with people as they sit for a bit, recharge their cell phone, or grab a cold beverage.
Probably one of the more exciting areas, the ticket gate entrance to Pride in the Street is the first opportunity any company can have to engage with attendees! Barricades offer unique signage opportunities as well as the ability to distribute product or giveaways.
Trash/Recycling/Composting Studies show that the LGBT community believes that gay rights and climate change are both human rights issues. The Delta Foundation of Pittsburgh is committed to making Pittsburgh Pride a “zero waste� event and our efforts have been recognized by the Pennsylvania Resources Council. Your company can join us as a sponsor of this initiative which will promote a positive and responsible image to our attendees, vendors, and volunteers.
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Our Partners
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Pittsburgh Pride
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Pittsburgh Pride Magazine Reserve by March 15. Artwork due April 15.
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Pittsburgh Pride
Mag Page Size
Width
Height
8.375”
8.375”
Full Page Full page (bleed)
8.625”
Full page (non-bleed) 7.75” 3.75”
7.375”
Half page H
7.75”
3.625”
Quarter Square
Over 20,000 magazines will be printed and distributed all over the tri-state area at the beginning of May. Pittsburgh Pride Magazine distribution will also occur at partner businesses in Pittsburgh, Cleveland, Columbus, Erie, Wheeling, Steubenville, and Morgantown just to name a few!
$1200
$750
$1000
$450
$600
3.625”
Eighth Vert/Horiz
The Pittsburgh Pride Magazine is a glossy, full-color magazine filled with anything and everything about Pittsburgh Pride including a comprehensive calendar, maps, feature articles, and information about each of our events. It also includes up-close and personal interviews with local leaders and national artists who will be performing at Pittsburgh Pride.
$900 7.375”
Half page V
3.75”
Business
8.625”
Half Page Vert/Horiz
Quarter Sq
Non-Profit
$337.50 $450
Eighth V
1.75”
3.625”
Eighth H
3.75”
1.75”
Acceptable File Formats 1. PDF file: Create the PDF document at the exact size of the desired ad (include bleed if your ad is a bleed). All graphics images or pictures used in the PDF must be 300 dpi at the exact size that they will appear. Color mode: CMYK 2. JPEG or TIFF files: only acceptable at the exact size of the ad at 300 dpi. TIFF files must have no layers. Save JPEG files as high quality - and NOT optimized for web. Color mode: CMYK. 3. EPS file: You must either RASTERIZE, or CREATE OUTLINES of the fonts used in your .eps file. Since EPS files can be heavy file sizes, we can accept them on CD, FTP download, or email.
Unacceptable File Formats 1. All GIFs and PNG files. Anything pulled from the internet has the chance of being unusable.
An online copy of the publication will be available on PittsburghPride.org.
2. Some JPEGs. Photos downloaded off of the web (unless from a stock photo site or other high resolution online phot resource) will NOT reproudce in print. Using any image you pulled form the homepage of a website will make your ad pixelated.
With the purchase of an ad, your business or company will be listed in the “Pink Pages” of the magazine.
3. RGB is the wrong color mode, switch to CMYK. 4. Native collected ad layouts, images, and fonts for Quark, Photoshop, Indesign or Illustrator are usable, but they are not preferred. 5. Office progams such as MS Word or MS Powerpoint, and similar progams are not acceptable. If you are not sure how to avoid the above listed problems, please contact us. Email: info@pridemag.org
Advertising disclaimer: All display ads that contain problems such as (but not limited to) grainy image quality, image pixelation, low resolution, wrong file format, wrong size, incorrect information, misleading information or typographical errors are the sole responsibility of the advertiser and is not the responsibility of Pittsburgh Pride Magazine, the Delta Foundation of Pittsburgh, or its volunteers, employees, affiliates or partner organizations. Pittsburgh Pride Magazine is a project of the Delta Foundation of Pittsburgh. The Delta Foundation is a not-for-profit organization. The Delta Foundation is a recognized 501(c)(3) charitable organization as set forth by the IRC (Internal Revenue Code). All contributions are tax-deductible to the fullest extent permissible by law. *For the purpose of advertising rates, to be eligible for a Non-Profit Rate, the purchaser must be recognized by the Federal Government as a 501(c)(3) charitable organization. Terms and Conditions These terms and conditions shall be deemed incorporated into every insertion order, space contract, or uncontracted advertisement to Pittsburgh Pride Magazine unless specifically modified in a written agreement signed by the Delta Foundation of Pittsburgh. Furthermore, advertisements are accepted only under the condition that the adver- tisers assumes liability and responsibility for any legal claims resulting from advertisement being printed or not printed. Pittsburgh Pride Magazine reserves the right to refuse any advertisement without explanation. Payment for an advertisement is admission by the client that all materials used (claims, logos, photos) have been obtained legally, with permission of respective parties and that model releases were signed with permission to be published in Pittsburgh Pride Magazine.
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a project of the
911 Galveston Ave. | Pittsburgh, PA 15233 | 412-322-2800 | info@deltafoundation.us | pittsburghpride.org