INTRODUCTION I am antithetical. I inherited my German mothers need for perfection and rules; and acquired my American fathers yearning for freedom and independence. I am a fighter who loves peace and a hermit who enjoys company. One day I clicked my heels and came with my two suitcases across the ocean. I am curious and I love text. I read every letter I can find, even on the back of the shampoo bottle. For many years I used my organizational skill as a management assistant, until I stumbled into my first graphic design class and enrolled in a whole new world. Grid and hierarchy, serif and sans serif, lines and shapes. Humans are wired to notice deviation; things that stand out from our usual surrounding, from what we expect. Difference draws attention. In design, we use that contrast to lead the eye, to structure, and to build hierarchy - nothing has much meaning by itself.
HELLO KITTY COURSE Page Layout
INSTRUCTOR Sean Bacon
FONTS Bryant Bold Helvetica Neue
Originally aimed at pre-adolescent females, Hello Kitty’s market has expanded to include adult consumers. She is found on a variety of products ranging from school supplies to fashion accessories and high-end consumer products. For the 40th anniversary of Sanrio’s icon, fans will unite in Los Angeles for Hello Kitty Con. Female admirers of colorful cuteness aged 7-13 and their moms can explore larger than life Hello Kitty art and collectible installations. I developed a double-sided poster featuring our superstar in sunglasses, a Los Angles t-shirt and the Californian staple, flip-flops. Framed by palm trees and a bright sunny sky she welcomes fans to join her at this super-duper convention. For the poster I used practical yet beautiful, Helvetica Neue coupled with rounded Bryant Bold. The backside of the poster features an informational graphic describing the workshops and panels, as well as indicating the partner hotel and selected events. Convention ticket prices, a map, and directions make it a useful tool for attendees. Tickets can be ordered online. With the mobile ticket, you can claim your unique badge as fast as 1-2-3. The unconventional pink t-shirt incorporates the typography into the contour illustration, making it your new favorite.
AB CDEFGHIJKLMNOP QRS TUV W X Y Z Bryant Alt
A BCD EFG HIJK LMN O PQ R ST U V W X Y Z Helvetica Neue
HE
LLO
KIT
TY
Hello Kitty Convention Oct 01 - Oct 04
HELLO KITTY CONVENTION
Oct 29 - Nov 1
HELLO KITTY
HELLO KITTY CONVENTION 2015 Oct 29 - Nov 1
MOONBEAM COURSE Design 100
INSTRUCTOR Candice López
FONTS Gotham Noteworthy
This European style café stays open 24 hours to serve both early birds and night owls. Located in Portland, it focuses on upper middle income, single professionals 25-35 who enjoy a quiet, cozy atmosphere to relax. The Pacific Northwest city is eco-conscientious and it rains a lot. Serving mostly organic and vegetarian friendly food, Moonbeam is the perfect place to escape the wet with your favorite book or just hang out and meet with your best friend for a chat. The identity is based on photographic reference that was simplified to basic shapes. It scales smoothly and works well in positive and negative formats to emphasize the day and night hours. A narrow sheet is a fitting menu format for this intimate environment; and the angled design creates an interesting, contemporary look that speaks to the target audience. The chosen fonts represent the style of the café. Gotham, a widely used geometric sans serif font, is up front but appealing - just like the food. The handwritten style of Noteworthy highlights the friendliness of this comfy place. Vinyl cut window signage lures patrons in with hypnotic green cat eyes that match the green tagline and the specially designed plates emphasize the charm of Moonbeam.
A B C D E FG H I J K LM N O P Q R S T U V W X Y Z Gotham
AB C D EFG H I JK L MNO P Q RSTUVWXYZ Noteworthy
eam Ca f nb
A
ll
fe
Mo o
onbeam o M
N ig ht C
a
e
CHRYSALIS COURSE Type 2
INSTRUCTOR Amy Levine
FONTS Athelas Avenir Next
Ingenium is a large cultural center based in Los Angeles whose mission is to provide a world-class arts center for those pursuing artistic excellence; where both tradition and innovation are honored. The center is a place where the convergence of people, cultures, and ideas contribute to the future. For its theater season I selected a theme and three plays targeting fans of female heroes. Theater patrons are usually older, but my goal was to reach younger, upper middle class new theater lovers aged 18-29. As all protagonists find their way to happiness, I selected butterflies to showcase the transformation from a dreary place to beauty. The vibrant palette of fresh orange combined with turquoise connects with the younger target group, while still attracting existing customers. The mailing envelope and the smaller RSVP envelope are standard size to save postage, but the dynamic and spirited design makes it stand out in the crowd of white business mail. Modified script is the base of the logos, that work well in all sizes and offers the possibility to change colors based on the selected background. While the format of the RSVP card is small, the clear structure and supporting use of two colors magnifies the carefree attitude and simple use.
A B CDEFGH I J K L M NOP QR STUV W XYZ Athelas
A BCD EF G H I JKLMNOPQ RSTUV W X Y Z Avenir Next
9
VOICES COURSE Logo & Packaging
INSTRUCTOR Min Choi
FONTS Kohinoor Devanagari Filmotype Quiet MrDafoe Pro
FRI FU END GRTUR SHI LEAOWTEREPEDU INT RNIHADADCLCAT ER MP VAN AS ION A R T S
A SEMESTER INSTRUCTOR REACHPOWER NOURISH APPREHEND KNOWLEDGE INTERNET P OVERCOMEOMNIBU BENEFITAFFLUEN EAGERCULTURE SUCCESSDO DELIVER
The Voices exhibition at San Diego City College opened on Veterans day in November 2015. Inspired by the large student population of active military and veterans, the show was initiated by esign Professor Candice Lopez together with photography Professor David King. The show featured strong black and white portraits by David King, a veteran himself, and a unique collection of World War II drawings from war correspondent and illustrator Carol Johnson. Our class was selected to support the show with a name, a visual identity, as well as the execution of all things graphic design. Every student submitted an individual proposal of their vision. After looking through all the submissions, Kelly Armerding’s concept of “Voices” in black and yellow was named to represent the exhibition. From there on the class worked together to produce banners, posters, buttons, and social media accounts. I collaborated with my classmates Desiree and Juno to produce the exhibition catalog using blocks in the signature color and an oversized quotation mark to create fresh but tasteful memorabilia. Together with Rebecca, I developed a collage showing pictures the participants supplied to showcase their veteran experience.
FAIR TRADE COURSE Design 100
INSTRUCTOR Candice L贸pez
FONTS Gist Aubrey Futura Std Tahoma
Fair Trade USA facilitates sustainable farming methods and community empowerment by cultivating a more equitable global trade model that benefits farmers, consumers, and the earth. Their mission is to certify and promote Fair Trade products. The organization wants to reach consumers who embrace equality and sustainability. To promote the organization and grow awareness I created a website and a poster. For Twinkle Bean, one of the many products certified by Fair Trade, I developed a series of chocolate packaging that appeals to children. Protecting the environment goes hand-in-hand with keeping the livelihoods of local communities. The straight forward landing page uses compelling photography and provides information on fair trade. To prompt curiosity, the graphic poster puts the familiar in an unfamiliar setting. A classic cup serves as the pot for a stylized coffee plant, inspiring the viewer to think about the origin of their products. The Twinkle Bean chocolate packaging features hand painted backgrounds with graphic animal characters that represent the homeland of the used cocoa bean. Engaging and easily understandable copy introduces children to the concept of fair trade and the importance of empowering family farmers and workers around the world.
A BC D E FG H I J K L M N O PQ RS TUVWXYZ Aubrey
ABCDEFGHIJKL MN OP Q RSTUV WXYZ Futura Std
ABCDE FG HIJK L MNOP QR S TU V W X Y Z Gist
ART JOURNAL COURSE Design History
INSTURCTOR Candice L贸pez
FONTS Verdana Elephant Candara
This coffee table book summarizes the history of design styles from the Victorian Era to Postmodern works, featuring twenty-one important epochs of design thinking. Rather than simply borrowing style, ideas about layout can be learned and expanded upon. This book is a great resource for style conscious men and women 30-45 whose interest is not solely in design, but also its history. Readers can see how one moment leads to the next, how style and ideas evolved, and visually comprehend how they influenced each other. To communicate in a clear, concise way, I focused on the style characteristics, key artists, imagery and epochs. I used the humanist sans serif font Verdana for body copy because it is highly readable at small sizes. This was combined with Elephant for headlines, a careful re-working of a traditional English extra-bold serif style. This eye-catching typeface originally appeared in posters. I pulled contrasting colors for the backgrounds inspired by the hues in an image featured on each page. The grey cover showcases an all type solution with the names of these epochs in design placed at right angles. The grey and pink color of the cover is repeated in the bibliography of the book.
Expressionism Futurism Graphic Works
Arts and Crafts
Surrealism
Plakatstil
Corporate ID & Visual symbols
Graphic Art New Typography
Conceptual Image
Futurism Poetry
Postmodern Design
Journal
Photography and the Modern Movement
Will Bradley
Jules Chéret
Sense that we are frozen in time Floating objects in a floating world Wood cuts
New York School
Suprematism/Constructivism
De Stijl
Design Vienna Secession
Cubism
International Typographic Style
Art Nouveau
Bauhaus
Art Deco
Modern Movement in America
Japanese themes such as geisha girls/kabuki theatre/nature: result of isolationism
Ukiyo E
History of
Ukiyo E
Dada
Digital Revolution
Victorian Era
Eugène Grasset
Katsushika Hokusai
Exaggerated distorted color, drawing and proportions Deep sense of social crisis
Stylized natural forms flowers, birds Whiplash curve bimorphic lines, curvilinear Exotic females removed from contemporary time and place
Hishikawa Moronobu
Suzuki Harunobu
Art Nouveau
Vienna Secession
Bold contour drawing Empathy for the poor Thick paint
Expressionism
Woodcuts
Elongated figures and typography Tall, thin compositions Hand-drawn, stylized type
Paul Klee
Wassily Kandinsky
Käthe Kollwitz
Koloman Moser
Charles Mackintosh
Gustav Klimt
Modern Movement in America
Alexey Brodowitsch
Joseph Binder
International Typographic Style
Lester Beall
Asymmetry
Bauhaus influence American Content
Grid systems
Flush left/ragged right layouts Sans serif letters with bold words for emphasis Reductive, objectivity, no superfluous decoration
Josef M端ller-Brockmann
Pablo Picasso
Futurism Graphic Works
Arts & Crafts
Dada
Ukiyo E
Expressionism
Art Nouveau
Surrealism
Vienna Secession
Photography and the Modern Movement
Bibliog Cubism
WPA typography for social programs
Juan Gris
Victorian Era
Rosemarie Tissi
Jacqueline C. Casey
Plakatstil
Futurism Poetry
Fernand Leger
Cubism
Plakatstil Flat background color
Faceting of surfaces
Dominant stylized image
Geometric shapes
Name of product
Monochromatic palette analytical cubism
Simultaneity the subject is viewed from several angles at once, the subject remains stationary and the viewer moves
Ludwig Hohlwein
Lucian Bernhard
Dudley Hardy
ITINERARY COURSE Page Layout
INSTRUCTOR Sean Bacon
FONTS Tungsten Avenir Next Athelas Bookmann Old Style Reina Pro SoProlix Novia Perpetua Titling MT Britannic Bold
Itinerary is an off the beaten path travel magazine. It features just one country each issue and transports readers into the culture to mirror a month long stay or a conversation with a well-informed local. This publication targets well educated people 45-60, who like to explore the world independently and tend to avoid typical tourist destinations. To authentically cover each country, the magazine brings photographers and writers to work with locals. The goal is to provide a deeper cultural experience that intrigues and inspires. The almost square format is unique and stands out on the magazine shelves. Each cover shows a dazzling picture of the featured country and a traditional pattern. The table of contents page repeats the selected pattern and gives insight into its historical and cultural significance. Throughout the magazine, the changing masthead color highlights and accents. Unlike other similar publications, Itinerary omits teaser text on the cover to give the magazine its collectible, sophisticated look. Inside text heavy articles are mixed with quick reads, familiarizing the reader with the country. The logo and signature font is Tungsten, a compact typeface that brings confidence and subtlety into play.
A
The year 2015 marked the start of Merke cellor of a united Germany and the de fa pean Union, the most prosperous joint v By year’s end, she had steered the enter but two existential crises, either of which end of the union that has kept peace on
over the euro, the currency shared by 19 were endangered by the default of a sin resolution came at the signature ploddin patience of Germans that they have mad
ngela Merkel
Merkel plays the long game, in other words. For a career, she
I’m surprised at how fainthearted
instead of God: science. She studied physics at Leipzig University and married another scientist, Ulrich Merkel. She ended the her current husband, Joachim Sauer, a quantum chemist, after years spent living together.
intellectual diligence and a quest for the most reliable data. In combination with her natural, seemingly endless curiosity, the result was an inquisitiveness rare for a politician. Merkel also retained the survival instincts honed in a country where any
mask beliefs that emerged only when it was safe.
we sometimes are , and how quickly we lose courage .”
Portrait of the chancellor
made to erase national boundaries in Europe or at least render them harmless. This effort is known as the European Union, which includes 28 countries and, it must be said, is reliably boring. But that’s the whole idea. For thousands of years, the Continent generated not white -
“We’ve always had this experience that things take long, but I’m 100% convinced that our principles will prevail,” she told the audience in Munich. “No one knew how the Cold War would end at the time, but it did end. This is within our living experience ... The day the Berlin Wall came down, Nov. 9, 1989, Merkel was about to have her regular Thursday-night sauna with a friend. sweat before venturing with the crowds into West Berlin. She stopped in an apartment, talked to the people there and had a beer. The label on it was unfamiliar. Then she went back across no-man’s-land and changed her life. She was 35 years old. No obvious natural boundary separates Austria from Germany. The snowy mountains of Bavaria look an awful lot like the snowy mountains of Austria, and the two-lane highway from Kiefersfelden, in one country, to Kufstein, in the other, is a smoother road surface changes. You almost have to ask a local to know what country you’re in. This uncertainty counts as one of the great triumphs of the modern age. In the past 70 years, supreme efforts have been
icans, who know them only from textbooks and strain to recall them only until the written test. “Europe’s Wars, 1648–1789: A Selection” takes up two pages in Appendix III of Norman Davies’ Europe: A History.
The second was a thunderclap. In late su ernment threw open Germany’s doors to refugees and migrants; a total of 1 millio expected in the country by the end of D dacious act that, in a single motion, thre Europe and endanger it, testing the resi formed to avoid repeating the kind of vi the Middle East by working together. Th worked well enough that it raised an exi own, now being asked by the richest cou does it mean to live well? Merkel had he
membership became a ticket to prosperity, especially for members of the former East bloc. German manufacturers, working in concert with labor outsourced to its poorer neighbors, built an export economy that remains the healthiest in Europe and the fourth largest in the world. But Merkel was made for the job. The E.U.’s mission of removing barriers and spreading democracy was her mission too. And
“In many regions war a
For many years we hav
But everyone knows World War II, the
TV. But we had not yet
many. That war claimed at least 50 million lives worldwide, most of them civilians, and from the United Nations to the International thing like it from happening again. The one that ultimately mattered most was thought up by the countries with the bloodiest records: the postwar leaders of France and Germany began the European Coal and Steel Community, which grew even blander as it expanded. By the time it was called the European Union, in 1991, the supranational organization had been washed of all color. Countries surrendered elements of sovereignty to it in exchange for access to shared markets and an overarching identity as European, their citizens able to move among 26 countries without showing a passport and among 19 without having to change money. Founded on a series of interlocking treaties, the E.U. exists, a cynic could say, largely as an endless series of meetings and nearly endless regulations.
happens in Aleppo and M
We have to face that n
the plodding, patient style she brought from the laboratory meshed with the E.U. mandate encouraging decision by consensus. She appeared to be the perfect person to navigate the euro crisis, which began in 2010 and reached equilibrium this year. By then, she was being caricatured with Hitler’s mustache, and Germans had coined the word Merkeling. The problem was Greece. The country that gave the world democracy was supplying it with headaches. Athens was broke and carried debts it could never hope to pay. If the country still had its own currency, it might at least dilute the problem by printing more of it. But like 18 other E.U. countries, Greece had exchanged its money,
none of its members has raised more than
pay its debts was by asking its neighbors for more euros. Merkel stood by the cash register, with her lessons from East Germany. There the collapse of the Wall had been swiftly followed by the collapse of the economy, an event as traumatic as the breach had been euphoric, but experienced only by the Ossies, as East Germans were called. What’s more, the trigger had been a common currency: the abrupt introduction of the West German deutsche mark to the East shuttered factories, putting her and millions out of work.
a voice against another for seven de-
cades - a modern record. in 2012 , the e .u. was awarded the nobel peace price .
actually ran the union. By then, that responsibility had fallen, more or less, to Merkel. To a large extent, the job came with the territory. Merkel was Chancellor of Germany, and Germany was the most populous and prosperous member in a union that had become a lucrative club. As globalization rewarded scale and standardization, E.U.
“if the euro fails, europe fails”.
12 I T I N E R A R Y
OCTOBER 2015
el’s 10th year as Chanacto leader of the Euroventure on the planet. rprise through not one h could have meant the n the continent for seven
9 nations, all of which ngle member, Greece. Its ng pace that so tries the de it a verb: Merkeling.
ummer, Merkel’s govo a pressing throng of on asylum seekers are December. It was an aueatened both to redeem ilience of an alliance iolence tearing asunder hat arrangement had istential question of its untry in Europe: What er answer:
For her, the refugee decision was a galvanizing moment in a career that was until then deof anything resembling drama. Analysts called it a jarring departure from form. But it may also have been inevitable, given how Angela Merkel feels about walls.
1954 Date of Birth 1990 Doctor in physical chemistry 1990 Seat in Bundestag 1991 Minister for Women and Youth
1994 Minister for the Enviroment What was not inevitable but 2000 Leader of Christian merely astounding was that Democratic Union the most generous, openhearted gesture of recent history 2005 Chancellor blossomed from Germany, the 2007 President of the country that within living memEuropean Council ory (and beyond, as long as there’s a History Channel) blew apart the European continent, and then the world, by taking to gruesome extremes all the forces its Chancellor strives to hold in check: nationalism, nativism, self-righteousness, reversion to arms. No one in Europe
something like embassies. That in turn brought anyone associated with them additional scrutiny, though Kasner’s
the state apparatus. It also helped that the pastor embraced a school of theology that steered clear of social activism and instead sought to reconcile the work of modern philosophers like Immanuel Kant with religious belief, according to a former adviser to Merkel. The discussions young Angela grew up amid in the parsonage were erudite and rigorous. Her mother Herlind, trained as an English teacher, was never allowed to teach the language. At school, Angela enrolled in Russian. As an adolescent, Merkel both lived inside her head and exulted in the outdoors. Physically clumsy, she avoided sports but camped with friends, all while excelling at school. As she got older, she explored as much of the world as a citizen of the Soviet bloc was permitted. The system’s limits on wanderlust against the glass of a warm shop window. She journeyed to Bulgaria and stared over the border toward the forbidden hillsides of Greece. She watched, as almost everyone, television stations beamed from West Germany.
by steadily receding barriers. That, after all, is the story of the E.U. and the story of globalization, both terms as colorless as In some ways, living in East Germany was like living on a stage set. The German Democratic Republic called itself a sovereign nation, but it was Moscow’s closest satellite in the Soviet bloc. Its deeply paranoid government put great store on appearances, employing thousands to spy on other citizens. It minted
She dreamed of visiting california. Merkel understood that she would not go there until she was 60, the age at which east Germany trusted its citizen to travel to the west. yet she began to plan for it. Patience was a lesson of life in the East, as was realism. “You know I grew up in the GDR,” Merkel told a security conference in Munich in February, where she was peppered with demands that Russian President Vladimir Putin’s incursion into Ukraine be answered with military force rather than the economic pressure Merkel had spearheaded. “As a 7-year-old child, I saw the Wall
atheist. That made public life delicate at Waldhof. Merkel’s father, Horst Kasner, had moved his family there in 1957, after
born. Most people were moving in the other direction, to the West. But the Lutheran Church enjoyed a standing in German society that brought a measure of deference and terror prevail . States disintegrate . even from Marxist-Leninists. Its parishes ve heard about it. We have seen it on in the East became t sufficiently understood that what refuges for dissidents,
vene militarily in order to protect citizens of the GDR and whole Eastern bloc of the consequences of that, namely to live in lack of freedom for many, many years. And I don’t actually mind. Because I understand this, because it was a realistic assessment that this would not lead to success.”
Mosul can affect Essen or Stuttgart.
now.” (Ossenbrink Media/Sygma/Corbis)
Tarte
U l t i m a t e Tr a v e l L i b r a r y For our list, we asked travelers (writers, photographers, explorers, editors, and others) to name the books that have most enriched their senses of place and best
aux Pomm
for Paris, France:
A Moveable Feast,
“This is how Paris was in the early days when we were this vivid memoir of 1920s Paris, a metropolis brimming with creative types and revolutionary ideas.
Paris, I love you, but you’re bringing me down , Rosecrans Baldwin’s (2012) memoir reveals the comical gulf between the romance and reality of being an American expat in the City of Light.
My Life in France (2006):
Julia Child recounts her life in France and the discovery of her calling as writer and chef thanks to dishes such as boeuf bourguignon.
Pastry:
In a medium bowl, stir together 1 1/3
1 pinch salt 1/2 cup butter, softened 1 egg yolk 3 tablespoons cold water, or as needed
1 egg yolk and water, and stir until the
Frangipane:
slightly, and refrigerate for at least 30
Place a ba
1/2 cup butter, softened 1/2 cup white sugar 1 egg, beaten 1 egg yolk 1 tablespoon apple brandy 2/3 cup ground almonds
dry to press a handful together, stir
apple slice
For the frangipane, cream the butter and sugar in a medium bowl until egg and the remaining egg yolk one at
The Flâneur
Paradoxes of Paris, by Edmund White (2001). “Paris is a big city, in the sense that London and New York are big cities and that Rome is a village, Los Angeles a collection of villages, and Zürich a White, who lived in Paris for 16 years.
34 I T I N E R A R Y
MAY 2015
Place the
10 minute
for 10 mor
Topping: Roll the pastry dough out to about 1 teaspoon white sugar for decoration 1/4 cup apricot jelly
center the point in a 10 inch tart or pie
time befor
Essence of The
France
e
mes
Lavender fields forever: It looks like Provence and smells like Provence—but the crowds are few in Drôme Provençale
Can a rectangle of card stock compel a journey halfway around the world? As I drive on this bright July afternoon past a blur of vineyards and (“motorway of the sun”), I reach for the worn business card in my shirt pocket and ponder its power. The names “M et Mme Maurice Reboul” and their titles (producers and distillers of essential oils) are That’s all it took - plus half a decade of pining - to bring me back to France’s Drôme Provençale, a swath of quiet countryside north of Provence proper.
aking sheet inside the oven
es in an overlapping spiral
pie plate on top of the baking
es, then sprinkle sugar over
re minutes, or until the sugar
re serving, warm the apricot
F i v e y e a r s a g o , Monsieur Reboul handed me the card while we stood
scrum of young kids tears by. A boy no more than six years old peels off and ap-
tanned, angular face - with the ghost of an old scar on one cheek - sweated in the sun of southern France. In the
beetle he has caught. “Do you live here?” he suddenly asks. “No”, I reply. “But I’d like to.”
crept through the plants, shearing them into low, spiky mounds, an army of gray-green porcupines in precise rows marching to the horizon. I had spotted Reboul while driving through this unassuming pocket of trufhilltop villages. I stopped to ask directions, and we fell into conversation. “I’m 47 years old and have been a farmer and distiller all my life,” he told me, going on to explain that in 1947 his grandfather started the distillery that Reboul now runs with his cousin.
la France profonde - that remains unhurried, uncrowded, authentic.
such a stunning region unscathed by mass tourism, its roads virtually empty of the motor homes and buses that clog Provence each summer.
cold, gray days with fog shrouding the city. Maybe it would get me back to that fragrant place where, I imagined, skies are sunny and all farmers friendly.
Vintage charm is a fact of life in Drôme Provençale villages
Over the years I’ve kept the card on
It is hot and clear during my hour and a half drive north from the Marseille airport to Drôme Provençale, where I plan to stay near the town of Grignan. I hop off the high-speed autoroute and immediately slow to the pace of the countryside and its twisting roads, stop-
“Ah, but Provence is legendary, and we are not,” he said, laughing, clearly happy for that. As we spoke, newly harvested lavender—pungent from volatile oils, redolent eucalyptus leaves - perfumed the air. Reboul shook my hand and said goodbye.
“If you ever return during the harvest,” he called out, “come see the distillery in action.” The warmth of the sun and of Monsieur Reboul, the scent of fresh-cut lavender, a brief 10-minute conversation - that was it. And yet Reboul’s card came to embody all of this region for me and the promise, if ever I returned, of getting to know a radiant slice of rural France -
24 I T I N E R A R Y
MAY 2015
drink on a shaded square. A fountain splashes, a counterpoint to the crescendo of buzzing cicadas. A wedding couple emerge from a darkened cathedral into the piercing afternoon light, slip into a black 1930s Citroën dotted with pink roses, and zoom away. Already it feels as if I’ve picked up The weather, however, is another story. On the phone, Monsieur Reboul tells me
day calls for rain. We make a date for Tuesday, the day before I leave, though he warns that if no lavender has been harvested by then, the distillery won’t be running. The reality of a lavender farmer and distiller’s life, I realize, is less about postcard views than weather forecasts.
cloudy skies, and a village vide-grenier (rummage sale) beneath the medieval walls of Richerenches. Raindrops now spit from the steely sky.
“Obviously, you haven’t kept anyone waiting,” Tassi says with a laugh when I “Lavemder is part of the Drôme landapologize for being tardy. Though it’s the scape but also our French heritage,” middle of lavender season, a time when Odile Tassi tells me the following day similar farms down in Provence swarm when I visit her farm on the plateau of with visitors, I’m the only one on the tour. Clansayes. A Inside, Tassi tells former marketing “Do you live here?” me to sniff three executive from vials of lavender he suddenly asks. Lyon, with sunessential oils and “No”, I reply. “But I’d like to.” choose which I streaked blond hair and a brilliant smile, Tassi now grows lavender for her has a sharp aroma, the second almost own line of health and beauty products. no smell. I choose the third, a classic lavender scent. I arrived late for a public tour of Tassi’s farm, having lost track of time during “That’s lavindin,” Tassi says, nodding, “a a busy day that took in the sprawling outdoor market of Nyons, a picnic and long country walk under increasingly lavande aspic that you sampled next.”
That evening, I head for dinner in Vinsobres, a wine-making village on a hillside above the moss green Eygues River. At a bistro table next to the stone wall of
Tassi explains that virtually everyone chooses lavindin, which has been grown commercially since the 1930s and is the dominant lavender crop here. and rocky - perfect for the herb - and in the distance a patchwork of purple and golden wheat and lush vineyards. I rhapsodize about the scenery, but Tassi talks is farmer through and through. Tassi suggests I try the terrace of a nearby bistro for dinner, and it’s there, between bites of artichoke hearts in vinaigrette and velvety foie gras on toast, that the skies fully let loose. Rain lashes the terrace as diners and waiters grab and continues to rain throughout the following day, when a low fog renders the not the sun-splashed land I imagined but one of hushed beauty. Even the cicadas have fallen silent.
F i n a l l y , the day before I leave the area, the sun returns, creating steam on the still damp road as I drive to Domaine de Bramarel, an estate outside Grignan.
robust Provençale dish of fork-tender
his two yellow Labradors, and a handful of visitors for a lesson on growing and
insects. Trickles of condensation run at adjacent tables and I compare dishes and joke with the servers.
1850 when people, including my
A f t e r d a r k , I drop into the annual
promote their growth around oaks and other trees,” says Aymes, a silver-haired man who speaks with a pronounced Provençal twang. “And though people
game is over and the champion crowned by the time I arrive at 10 p.m., and now the entire village sits together on long planks under the stars, laughing, talking,
more are produced in Drôme Provençale than anywhere else in France.” Even with
village dinner, dance, and pétanque
with a karaoke machine pumps French pop tunes into the warm night air. A
Odile Tassi runs her farm with a hands-on approach
20 Things to know before moving to
Sweden there are a few societal norms
1
5
Swedes love their coffee Few people drink more cof-
You will squeeze food out of toothpaste tubes
den, coffee drinking is fostered through
visit to the cold foods section of a grocery
family or colleagues meet for coffee or tea, often with something sweet on the
are also used to package foods such as caviar, mayonnaise, mustard, and other similar condiments. At some point, you’ll probably squeeze some caviar from a tube onto half a boiled egg for breakfast.
2
Get in line
6
From the pharmacy and tax
store’s meat counter, you’ll be forced to exercise patience as you wait to be served in a numbered queue. Many busi-
entitled to 480 days of paid parental leave, and this time can be shared between parents.
7
Speaking Swedish helps Chances are you can live here for years without learn-
The Swedes are an outdoorsy bunch Okay, maybe not all of them.
there’s at least one activity that can be enjoyed, come rain, shine, or winter blizzard. And the government has made
rated as world number two at English as a second language. Fluency in the lan-
people the Right of Public Access, Allemansrätten.
could be a step in the right direction.
8
but worth the effort.
4
When it comes to equality
own weight in staying home and raising
wall that dispenses number notes. Once you grab your ticket, you’ll have to wait until your number shows up on a screen before you can proceed to the counter.
3
You will see fathers pushing strollers
Get your shopping done before 5pm
Many businesses shut down in July
restaurants and stores shut down for an entire month, usually in July, while employees take their 4-6 weeks of holiday.
Many stores close early, especially at weekends. You’ll be hard-
12 I T I N E R A R Y
AUGUST 2015
Allemansrätten gives everyone the right to enjoy Sweden’s outdoors. It allows the public to roam freely, even on private land, to camp overnight and to pick mushrooms and berries. The right also brings responsibilities – to treat f lora and fauna and other people’s property with care. It can be summed up in the phrase ‘don’t disturb, don’t destroy’.
the evening that isn’t a petrol station. It’s worth keeping in mind that since many tling crowds to get your shopping done
The Right of Public Access
Coffee consumption In 2012, the average Swede consumed a staggering total of 7.32 kilos of coffee. The EU average was 4.83 kilos per capita, according to statistics by the International Coffee Organization
The Right of Public Access is written into the Swedish constitution. But it is not a law as such, rather a custom or part of the cultural heritage that has evolved and become accepted over the years.
LUFT AIRLINE COURSE Logo & Packaging
INSTRUCTOR Min Choi
FONTS Georgia PT Sans
The Swedish airline Luft operates internationally and is a leader in enviromentally friendly air travel. Luft combines technical innovation, like efficient aircraft design, with mindful business practices throughout their whole entity. While Luft is not a high-end airline, it serves a socially conscious upper middle class clientele willing to pay the true price of a flight for the greater good. In the air and on the ground, Luft strives to reduce noise, onboard waste, fuel and their overall carbon footprint. Inspired by the eco friendliness of bamboo, I chose a bright green signature color and contrasted it with a cool modern grey as secondary color. The green palette highlights the carriers use of technically viable and non-food competitive algae based biofuels. Influenced by the powerful recycling symbol, the circular logo with its white space has an airy, uncluttered look that fits the brand perfectly. To aid Luft’s reduced visual language without impairing the usability of information, I used PT Sans. The traditional yet modern font, enhances the legibility in restricted space as shown on the business card and tickets. The minimal aesthetic of the brand appeals to those seeking simplicity and encourages others to do more with less.
A BCDE F GHI J K L M NOPQR STU V W X YZ Georgia
A B C D EFG HI JK L M N O P Q RSTUV WXYZ PT Sans
UND T E E R A S C M H ACCO ART ERSATAND CARE MPLINCO TTA SEM ERGR ISHRRPOR IN INST ESTE ADU EAD ATE ATIOMAS REACRUCT R N NOU HPOWOR A SSIMTRA APPRRISH ER EVER IL KNO EHEN BUILYD INTEWLEDGD MEN TE OVERRNET E EXTETOR BENECOME N K I D O P F S EAGEITAFF MNIBUROSP GRSE SUCCRCULTLUENTSABIELROU DELEI SSDOURE AD ER EITY VER N O G LU ON O BR EA A TI I T S E TV A A S AG EN IN C A U CL T M M D A N E E D X P A VA OV E I H RE D R IVE S A PT E D H M R T C N I U E A N I T W
E STER AIN LATE DAY EARN RING SIVE EAT US
NATIONAL GEOGRAPHIC COURSE Type 2
INSTRUCTOR Amy Levine
FONTS Futura Sylar Avenir
Children of non-English speaking parents are often behind their grade level in reading. Together with Hampton-Brown, National Geographic offers an award winning tutoring concept for those kids. The program usually takes place in fifth grade and combines learning about actual events with new vocabulary. The series of books is supported by computer programs to engage todays tech savvy kids. The covers feature shapes that are filled with monochromatic pictures to illustrate the content richness of the program and grab the attention of the target group without being childish. This concept also plays off the title of the program INSIDE. For someone fluent in a language and familiar with all letterforms, it is easy to fill gaps and read words even when they look different from what we are used to. To accomodate the children that might have difficulties with this, I modified the Sylar Stencil to make the logo easy to read. To support the marketing efforts of National Geographic and Hampton-Brown, I developed a sales brochure that talks about the benefits of the program, its contributors, and the pricing. Because of its large family, I used Avenir and it only seemed fitting that avenir means future in French.
A BCD EFGH I J K L M N O PQ RSTUV W X YZ Futura
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z Sylar
INSIDE
Language Literacy Content
I N S ID E Language
Literacy
Content
In side
L a ng uage L iteracy Conte nt
INSIDE
Language Literacy Content
LA L C gram tion Pro s 4-8 Interven e v s Grade si n rt A te In ngua g e La / g in d in Rea
LANGUAGE UAGE LITER AC Y CONTENT
LANGUAGE LITER AC Y CONTENT
#1 HAPPY TO HELP
LEVEL C LEVEL C
STUDENT EDITION STUDENT eEDITION
#2 NATURE'S BALANCE #3 LIFE IN THE SOIL #4 LET'S WORK TOGETHER #5 MYSTERIES OF MATTER #6 FROM PAST TO PRESENT #7 BLAST! CRASH! SPLASH! #8 GETTING THERE
©NGSP & HB. All rights reserved. Unauthorized copying, reproduction, hiring, lending, public performance and broadcasting prohibited. ISBN 978-012345-575686
GE ANGUA AC Y LITER ENT CONT
Our Commitment to You National Geographic School Publishing / Hampton-Brown is committed to providing highly effective professional development to support the implementation of Inside Language, Literacy, and Content as part of the Intensive Intervention for Reading Language Arts Adoption, grades 4-8. Central to instruction in Inside Language, Literacy, and Content is the comprehensive coverage of the California English Language Arts Content Standards and the Reading / Language Arts FrameThe goal of professional development for Inside Language, Literacy, and Content is to ensure that teachers, literacy coaches, raise student reading achievement. All professional development modules include elements designed to strengthen foundational knowledge related to adolescent literacy instruction, so that teachers have the deep understanding necessary to implement the program successfully. The professional development modules for Inside Language, Literacy, and Content provide ongoing support throughout the year and include professional development tools for coaches and principals to provide feedback to teachers and follow-up assistance as they put new concepts into practice, including observation checklists and opportunities to view model lessons on our professional development website Inside in Action. And, as program implementation moves forward, ongoing professional development can be customized using our online Professional Development Needs Assessment to respond to district needs and to support a deeper level of knowledge related to adolescent literacy and the implementation of the program. The National Geographic School Publishing / Hampton-Brown Professional Development Team and National Consultants have extensive teaching experience with striving readers. They know how to implement research-based “best practices” for use in the classroom and ensure that teachers, coaches, and principals are equipped with the instructional practices needed to move students forward to success in language, literacy, and content.
Professional Development Modules
Audience
Length
Cost
Recommended
Teachers Literacy Coaches Administrators
One day
Free upon full implementation
Recommended
Teachers Literacy Coaches Administrators
One day
Free upon full implementation
Recommended
Teachers Literacy Coaches Administrators
3 hours
Free with district purchase of the Online Coach®
Optional
Teachers Literacy Coaches Administrators
3 hours
Free with district purchase of e-Assessment
Optional
Literacy Coaches Administrators
Two days
$4750.00 for up to 60 participants*
Optional
Teachers Literacy Coaches Administrators
One day
$4750.00 for up to 60 participants*
Optional
Teachers Literacy Coaches Administrators
One day
$4750.00 for up to 60 participants*
Optional
Module 1: Implementation Training for Inside Language, Literacy, and Content Levels A-E Module 2: Building the Fundamentals of Reading with Inside Language, Literacy, and Content Levels A & B Module 3: Build Reading Fluency, Vocabulary, and Comprehension with the Online Coach® Module 4: Data-driven Instruction with Inside Language, Literacy, and Content e-Assessment Module 5: Coaching in the Inside Language, Literacy, and Content Classroom Module 6: Strategic Vocabulary Instruction for Reading Success Module 7: Effective Comprehension Strategies for Striving Adolescent Readers *Includes free training materials National Geographic School Publishing / Hampton-Brown includes additional professional development tools to support the implementation of Inside Language, Literacy, and Content.
Profesional Development Modules
Inside in Action! Professional Development Website
Description
This interactive website provides ongoing professional development for teachers, literacy coaches, and principals who use Inside Language, Literacy, and Content. Model lessons and professional development resources are available anytime, anywhere and provide the ongoing support and collaboration needed to implement the program
Program Authors
ledge related to adolescent literacy.
David W. Moore
Gretchen Bernabei
Deborah J. Short
Alfred W. Tatum
Cost
Free upon full implementation
Profesional Development Modules
Professional Development Needs Assessment
Description
The professional development needs assessment provides data to ensure that professional development is aligned to the needs of teachers, coaches, and principals to support a successful implementation of Inside Language, Literacy, and Content.
Cost
Free upon full implementation
THANK YOU I look back at my time in college, how I got to this day, and I want to say thanks. Thanks to the two kindest people I know. Rose Babayan, who helped me to adapt to a new culture and endlessly worked on my writing. Your empathy for people’s needs and calmness makes the world better every day. Andrea Singer, you are beautiful inside and out. Being in your class soothed my crazy porfolio nerves. Thanks to my english professor, the strong and beautiful Dr. Carmen Jay. Not in my wildest dreams did I expect to get an A - in my first semester, in a new country, in a foreign laguage. You gave me more than a good grade. You sparked my love for language and told me that everything is possible. Thanks to my classmates. For the last two years, you made schooldays my favorite days of the week. You are wildely talented and will do great things in your future. Thanks to all my graphic design teachers at City College: Julie Warren, Amy Becraft, Amy Levine, and Min Choi. I learned from all of you, even when I didn’t recognize it at that time. Thanks to Sean Bacon for all your time, feedback tapes, and for hanging in there with me. I am working on becoming a shortcut wizard like you. And finally, Candice López. There are no words to thank you. I only needed a class for my GE requirement and stumbled into my future. Your passion for everything design made me want to learn more and your devotion for teaching made me want to give my best. You shine |
MELANIE JEANNE RABE mj.rabe@yahoo.com This book uses DIN Next LT Pro and was printed by So Cal Graphics on White 100# McCoy Silk Text paper. Photography by Krisnoff Padua, Kelly Armerding, Tuan An Le, and Elizabeth Traughbar. Imagery on teasers and process pages for inspiration only. Š2016