Spring 2013

Page 30

PRHHEALTH

by Maria Merlino

It’s time to get your

PowerBack!

R

ed is the color of physical movement. It awakens our physical life force and motivates us to take action. It exudes a strong and powerful energy. When the team at Genesis HealthCare brainstormed for a new name for their rehabilitation centers, PowerBack was the obvious choice. “The company did a big study,” said Shannnon Tress, Director of Admissions for Powerback Rehabilitation. “What they found was twofold: that people who require rehabilitation therapy after surgery or illness want to be home and that people fear nursing homes. The research also proved that people are caught off-guard with no plan in place after the hospital discharge. This leads to emotional and rushed decision-making about where to go for extended care.” Waiting until the hospital discharge planner asks you which rehabilitation facility you want

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“PowerBack Rehabilitation also provides its patients with the red-carpet treatment. Guest Services Teams see to your every need, providing you with amenities you would find in hotels.”


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