Graffeg contract publishing services
www.graffeg.com
Graffeg publishing services for print and digital media publications. A guide to our services Opposite page: Seashore Safaris is an easy to use handbook about life on the seashore, written and photographed by Marine Biologist Judith Oakley. The book, in its second edition, covers marine species found throughout the United Kingdom and Ireland. Seashore Safaris is now set to be launched as an app for both iPad and iPhone.
Graffeg has a long and successful track record of publishing books and digital media in food, tourism, arts and culture, architecture, photography, sports and heritage. Graffeg publish for organisations such as Welsh Government, University of South Wales, Cardiff and Vale College, National Assembly for Wales, Welsh National Opera and National Museum Wales. We cover the range of publishing services for both domestic and international markets. We offer a complete marketing and project management service with editorial and design, print and digital production management, sales and distribution. Graffeg are now offering publishing services to organisations wanting to contract out publishing activities.
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Why use Graffeg? We create beautifully designed publications with rich content, produced by our experienced team of award winning authors, designers, copy editors and photographers. We have produced a range of exciting and unique books, which has met with critical acclaim. Reviews in the UK media is testimony to the strength of the Graffeg brand. In 2012 Graffeg were awarded the Dewi-Prys Thomas Prize for our publishing work. Based in Cardiff Bay, we are very much at the heart of publishing in Wales.
Why use Graffeg contract publishing? Graffeg prides itself on the detailed and meticulous approach it takes to its own books, and you can be assured that the approach we take to yours will be no different. Our pricing is based on many years of experience in purcahsing value for money within the publishing industry and our established network of contacts means that you will always have access to high quality service providers.
www.graffeg.com
Planning publications for print and digital.
The London Oyster Guide is a pocket guide to the best restaurants and bars serving fresh oysters in and around London. The guide shows the best way of opening, serving, and eating oysters. Food writer Colin Pressdee also cooks and discusses his favourite oyster recipes. The book is a flexibound paperback, size 200mm x 130mm, 144 pages, retailing at £12.99. A new smartphone app is in development listing and locating the best oyster restaurants, wine bars and retailers in and around London.
1. Planning
2. Content
We offer a full publishing service which includes researching and developing content, editorial, design, print, distribution, marketing and sales. We provide outline specifications and quotations for projects and detailed costed proposals once we have a clear understanding of the project. You will have access to all the services relevant to your particular project, with a clear path mapped out through the publishing process.
There are a number of stages involved in producing a book and publications. Graffeg will manage the production process from beginning to end. Graffeg work with a team of professionals to research, develop and refine content for books and digital applications. • content research and planning • authors, editors and photographers • illustrators and digital developers
• project management
• picture research, rights and commissioning
• marketing opportunities
• copy editing and proof reading
• book concept, editorial, design, format and reader profile
• design, page planning, proof reading • print production, binding and delivery
• project planning and costing • publication plan • publishing contracts • author royalties and fees
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3. Development Timetables in publishing are very important if a book is to be marketed and sold successfully. Graffeg has considerable experience in meeting deadlines and our good relationships with printers, distributors and retailers mean that we can often manage schedules in a way that individual organisations find difficult. Graffeg offer a full digital production service for creating bespoke eBooks and apps for use on tablets, readers and smartphones. This service can also be used to convert existing print content into digital formats for apps and eBook distribution. • paperbacks and hardbacks • formats and series • design and production • page layouts and templates • eBooks and apps production Flavours of Wales by Gilli Davies is all about traditional country recipes handed down by generations of Welsh cooks. Roast lamb, welsh cakes and cawl are just a few of the delicious home cooking recipes in this book. Mid-range paperback format, size 250 x 200mm, 192 pages, sewn sections double flap cover, retailing at £16.99. Pocket mini book size 150 x 120mm, 48 pages, sewn soft-back. Tablet, apps and eBooks are also available for both iPhone and iPad.
• technical support • production timetables
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The Senedd book was published in a complete package including author, photographer, designer and publishing. The book is in four editions; hardback and softback, in English and Welsh languages, and a limited edition slip-case edition for the hardbacks. The book is the story of the design and build of this iconic building in Cardiff Bay. Interviews with architect Richard Rogers by author Trevor Fishlock provide an insight into the challenges of designing a national building for a young nation. Opposite page below right: A university prospectus has to excite and interest young people and parents about a university location as well as its academic offer. Designing this into a series of pages and developing an individual expression of the university requires a highly skilled and experienced team working in close co-operation with the client. Our editorial and publishing services include: content development and management, design and page proof-reading, production sourcing and print production management.
4. Marketing and sales Graffeg uses every available means to market books, both before and after publication. Strategies include: Coverage in local, national and international media, including feature coverage, book reviews and competitions. Regular communication with the book-trade, including coverage in trade publications, advertising, and distributor’s listings. Direct contact with book trade buyers, from the smallest bookshop to the largest high street chain. Direct marketing through Graffeg’s own mailing list and social media campaigns, including; Twitter, LinkedIn and Facebook.
working on its behalf covering the whole of the UK and Europe, as well as every English speaking country worldwide. This ensures full sales coverage across all trade outlets, tourist information centres, arts venues and other retailers. Graffeg books are also available on the Graffeg shop: www.graffeg.com, via direct marketing, book wholesalers, and through all major online retailers.
In addition, Graffeg work with specialist book publicists to promote publications to specialist media wherever appropriate. Graffeg has a sales team
• discounts
• forward planning • diary markers and promotions • book publicists • online and social media marketing • pre-publication orders
Marketing, sales and distribution; the essentials.
5. Distribution, retailing and online sales Distribution is the key to successful sales in publishing. We distribute throughout the English speaking world through our book wholesaler covering the UK, Ireland, Europe and the rest of the world. We plan active promotions of titles through wholesalers channels to retail market; magazines, newsletters, websites and specialist retail trade subject reviews, such as travel and food.
Graffeg offer a book storage and despatch service and order fulfillment, including:
We are in contact with major retailers on a seasonal basis, promoting titles to specialist buyers. We are at the major book fairs in the UK and Europe. Online we supply key retailer accounts such as Amazon and the Book Depository. We have a very effective online sales website www.graffeg.com and we have our books on many other specialist websites.
• warehousing and fulfillment for Wales and United Kingdom
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• contacts with all the major high street retailers
• sales accounts with all the major online booksellers
• accounts with leading distributors in Wales and United Kingdom
• freephone sales line
• distribution agreements for North America; USA and Canada
• invoicing and credit control
• 24/7 ordering facility
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Contact us Matthew Howard, Head of Sales and Marketing Tel: +44 (0)29 2043 6560 matthew.howard@graffeg.com Graffeg Limited, 16 Neptune Court, Vanguard Way, Cardiff Bay CF24 5PJ Phone: +44 (0)29 2043 6560 www.graffeg.com Registered in England and Wales, registered office as above. Company registration number 04633042