May 2010
www.pbsp.org.ph
N E W S B Y T E S Committed to poverty reduction, PBSP is the largest corporate-led social development foundation in the Philippines. It is the first of its kind in Asia leading the promotion and practice of corporate citizenship.
Business empowering the poor
LEADING THE WAY IN CORPORATE CITIZENSHIP Aroma of a good life It used to be a hard life for coffee growers in Davao, but when Nestlé Philippines opened the doors to its demonstration farm for free training, things turned for the better for some 30,000 small farmers and their families. In line with its philosophy of Creating Shared Value, Nestlé Philippines is helping farmers learn better ways to cultivate their crop. This partnership leads to better income and stable livelihood for the growers while ensuring reliable coffee supply to produce Nescafé.
Power to change Nestlé is also greening its supply chain. The company mentors its suppliers to engage in environment-friendly business practices. It has convinced 13 outsourced distribution truckers to be involved in the MotolitePBSP Balik Baterya Program’s Project LEAP (Learning Enhancement Assistance Package). Through the Balik Baterya Program, Ramcar, Inc. collects used lead-acid batteries for proper recycling and production of new automotive and industrial batteries. With PBSP as its partner, funds from donated batteries go to improving basic education in the Philippines. Nestlé and its truckers have chosen to adopt two schools, the Teresita Elementary School and Ambalgan Elementary Nestlé Philippines holds its 2nd ULAB collection activity for its truckers in support of the School in Sto. Niño, South Cotabato. Motolite-PBSP Balik Baterya Program’s Project LEAP. Through CSR that is integrated into their core businesses, Nestlé and Ramcar, Inc., both PBSP members, have realized corporate gains, created added value for their stakeholders, protected the environment, and supported better education for public school children.
At the heart of business PBSP has been advocating these types of core business approaches to CSR for many years. In 2007, PLDT and PBSP Chairman Manny V Pangilinan said in a message to business leaders that “the challenge for strategic CSR must be to get a company to identify a specific set of societal problems that it believes in, and is best equipped to help resolve, and from which it can gain a competitive benefit.” PBSP offers a range of services to help companies develop and implement their corporate citizenship strategies. Find out how PBSP’s Center for Corporate Citizenship can help your business. Email pbsp@pbsp.org.ph.
PBSP FIGHTS POVERTY Reducing poverty in Iloilo
Environment champions
“PBSP lent us PHP 3 million which we used to purchase palay and trade our rice produce in 2008 soon after Typhoon Frank destroyed our crops,” Carlomagno Salapantan, 45, chairman of Aganan River Federation of Irrigators Association, said. “We earned one peso more per kilo of palay,” Salapantan added. “The biggest change is that we now determine the selling price of palay.” The disaster rehabilitation project resulted in income growth for more than 800 families pushing them above the poverty threshold of PHP 11,910 per month. Additional 1,000 households realized various levels of income increases. Salapantan’s federation is faithfully repaying its loan with a payment rate of 100%. With the members’ contributions this year, PBSP will expand its poverty reduction program in Iloilo. Some 8,000 farmer-households, or half of the estimated poor families in 30 communities in Iloilo, will receive long-term support to ensure sustainable livelihood while addressing education, health, and environmental concerns.
Local governments to fight TB Tuberculosis kills around 75 Filipinos every day. Six of 10 deaths occur among the productive age group of 1564 years old. To help control the disease in the country, USAID/TB LINC will give technical assistance to the League of Municipalities in the Philippines to cover capacity building, advocacy, promotion, legislation and education costs. LMP will reach out to leaders from 390 municipalities in 18 provinces. We expect that working guidelines and advocacy programs will be developed to convince local leaders to make TB control a priority. As a result, municipal ordinances that will allocate local government resources to control TB in the community should be passed.
Unilever receives recognition at ZBO Awards for Business. Photos from left: Mr. Pedro Roxas, lead convener of Business & MDG Program; Mr. Jerry Casino, Manager SHE-TPM of Unilever; Sec. Horacio Ramos of the DENR; and Mr. Ali Gokcelik, VP for Supply Chain of Unilever.
Twenty companies participated in the inaugural Zero Basura Olympics (ZBO) for Business, a competition that recognizes innovative practices of companies in solid waste management to address the solid waste problem and fast track the implementation of the Ecological Solid Waste Management Act of 2000 (RA 9003). Winning companies like MERALCO Management and Leadership Development Center Foundation, Inc. (MMLDC) and Unilever Philippines have integrated green technology into their operations. Core business solutions to poverty and social issues is the corporate citizenship thrust of PBSP. The ZBO for Business is a project of the Business and MDGs Environment cluster, managed by PBSP in partnership with the Earth Day Network Philippines, Inc., the Philippine Business for the Environment, Pollution Control Association of the Philippines, Inc. and the Department of Environment and Natural Resources.
ZBO for Business winners GRANDMASTERS: MERALCO Management and Leadership Development Center Foundation, Inc. (MMLDC) and Unilever Philippines MASTERS: Texas Instrument Philippines, Inc. – Baguio, Coca-cola Bottlers Philippines, Inc. – Iligan Plant, Atlantic Coatings, Inc., Callang General Hospital & Medical Center, Central Azucarera Don Pedro, Inc., Quezon Power (Philippines) Limited Co., and Ayala Property Management Corporation CANDIDATE MASTERS: Team Energy Corporation, Yokohama Tire Philippines, Inc., Ayala Center Association, United Pulp and Paper Company (UPPC), Inc., Manila Doctors Hospital, Bayer Cropscience, Inc., Smart Communications, Inc., and BDO Universal Bank SPECIAL CITATIONS (for successfully implementing their solid waste management projects): SGV & Co., The Cravings Group, and SM Prime Holdings
PBSP’s poverty reduction programs are funded by the membership fees of our members. These funds are used to attract contributions from other companies and from local and foreign donors. To make your contribution to poverty reduction, contact pbsp@pbsp.org.ph or tel (02) 527-7741.
PBSP AND MEMBERS: NATIONAL NEWS BETTER TOGETHER Schools get connected Smart Communications, Inc. is empowering the youth through information technology. This year alone, the company is providing over PHP 15 million to the Smart Schools Program to help additional 30 public elementary schools. As lead implementing partner, PBSP will use the grant to cover the costs of two PCs and peripherals, internet connection, and teachers training for each of the schools. In April, 16 public school teachers earned their Master of Arts degree in Education major in Instructional Media and Design from the University of Makati after successfully completing the Smart Mentors Program. As mentors, the teachers are required to pass on their knowledge to at least 15 other teachers within and outside their respective schools and divisions.
Kids get smarter with information technology training
Teachers earn their masters degree with the help of SMART
Medical assistance reach underserved Bicolanos
Protecting Cebu’s coasts and canopies
A total of 632 families in Bacacay, Albay will now have better access to basic healthcare, thanks to Pfizer Philippines’ BLUE House, a two-year health and wellness initiative.
Cebu will once again gleam green with a PHP 19.4 million reforestation project by the Visayan Electric Company (VECO).
The company is providing PHP 2 million to construct a health station in Barangay Sula, the most medically underserved community in the municipality. Basic medical equipment will also be provided. The project will also promote health and wellness-seeking behavior among the residents.
VECO, a subsidiary of Aboitiz Power Corporation, will build a reforestation park in Barangay Pong-ol Sibugay and Sudlon 2 located within the Central Cebu Protected Landscape, and a mangrove plantation in Mactan Island. The project aims to increase upland and coastal biodiversity while providing alternative income for farmers and fisherfolk.
With its contribution, Pfizer is strengthening PBSP’s Poverty Reduction Program in Bicol. Together, we want to improve the livelihood income of Bicolanos, provide them access to basic services, strengthen their organizational skills, and preserve the environment.
PBSP will implement the community involvement component of the project in line with our commitment to reduce poverty.
PBSP helps businesses achieve their corporate citizenship goals. The Foundation operates nationwide to allow member companies reach more communities, including those in conflict areas. We work better together, contact pbsp@pbsp.org.ph.
A SALUTE TO GIL He started as one of the project officers— ““P.Os” as we call them—PBSP’s vital link tto the communities that we want to help. He knew the job from inside and out; what ssocial development really means, and h how a community could be led toward a b better life for families. Our POs work very h hard, but their success is measured when tthe communities claim the victory over p poverty as the work of their own hands. T These are what Gil Salazar taught us: h hard work, dedication, service, and yyes, the PBSP distinction of enabling d development to spring forth from the dreams and actions of the poor.
MEMBER RESOURCE AND PUBLICATIONS Renewal of Commitment “We count on our members’ commitment, financial support and active involvement to keep PBSP on the forefront of relevant change and development.”
That PBSP is the partner of choice of many of the largest donors can be attributed, in no small way, to Gil’s prudent management of the resources entrusted to our care. After 28 years of dedicated service, our Executive Director has retired from PBSP. If figures could summarize Gil’s accomplishment as ED in the last nine years, let’s just say that everything doubled during his watch—grants and other revenues (2.8 billion pesos more), assistance to the poor in the form of grants (2.5 billion pesos more), number of poor served (yes, 2 million more)…. Maraming salamat, Sir Gil!
ON YOUR CALENDAR NATIONWIDE Deadline for Nominations Entrepreneur of the Year 15 June
BOHOL Launch of the BalikBaterya Program 29 July
National CSR Week 12-16 July
CEBU 2010 Cebu Hillylands Reforestation Caravan Every Saturday of June and July
—Sanjiv Vohra, Citi Country Officer and PBSP trustee
CONTINUE THE CONVERSATION
Did You Know... That in 1972, PBSP members contributed PHP 5.96 million to PBSP?
PBSP Social Media
Over the years, PBSP members collectively contributed PHP 1 billion, which attracted PHP 3 billion from other donors. Today, PBSP is targeting to generate PHP 100 million from all its members to reduce poverty in over 300 communities. Contact our Membership Development Unit at pbsp@pbsp.org.ph to check your contribution and membership status. For more information, please contact: The Executive Director Philippine Business for Social Progress PSDC Bldg., Magallanes cor. Real Sts., Intramuros, Manila Tel: (02) 527-7741 to 48 z Fax: (02) 527-3743 Email: pbsp@pbsp.org.ph z Website: www.pbsp.org.ph
SHARE THIS NEWSBYTES WITH YOUR NETWORK To SUBSCRIBE to PBSP NEWSBYTES, send a blank email with the word SUBSCRIBE in the subject line to pbsp@pbsp.org.ph. To UNSUBSCRIBE, send a blank email with the word UNSUBSCRIBE in the subject line to pbsp@pbsp.org.ph. Send your comments or suggestions to pbsp@pbsp.org.ph.