Internet marketing
Advertising industry In addition to the major effect internet marketing has had on the technology industry, the effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.[13] [14] [15] PricewaterhouseCoopers reported that US$16.9 billion was spent on Online marketing in the U.S. in 2006.[16] This has caused a growing impact on the United States' electoral process. In 2008, candidates for President heavily utilized Internet marketing strategies to reach constituents. During the 2007 primaries candidates added, on average, over 500 social network supporters per day to help spread their message.[17] President Barack Obama raised over US$1 million in one day during his extensive Democratic candidacy campaign, largely due to online donors.[18] Several industries have heavily invested in and benefited from internet marketing and online advertising. Some of them were originally brick and mortar businesses such as publishing, music, automotive or gambling, while others have sprung up as purely online businesses, such as digital design and media, blogging, and internet service hosting.
References [1] "Internet Marketing – How, When, Where?" (http:/ / print. dailymirror. lk/ business/ 127-local/ 38977. html). Daily Mirror. . Retrieved 24 March 2011. [2] "Former Wachovia Direct Marketing Executives Launch Full Service Online Marketing and Web Design Company" (http:/ / www. prweb. com/ releases/ eSynergize/ Online-Marketing/ prweb5163484. htm). . Retrieved 24 March 2011. [3] Jaakko Sinisalo et al. (2007). "Mobile customer relationship management: underlying issues and challenges". Business Process Management Journal 13 (6): 772. doi:10.1108/14637150710834541. [4] Charlesworth, Alan (2009). Internet marketing: a practical approach. Butterworth-Heinemann. p. 49. [5] Story, Louise and comScore (March 10, 2008). "They Know More Than You Think" (http:/ / www. nytimes. com/ imagepages/ 2008/ 03/ 10/ technology/ 20080310_PRIVACY_GRAPHIC. html) (JPEG). The New York Times. . in Story, Louise (March 10, 2008). "To Aim Ads, Web Is Keeping Closer Eye on You" (http:/ / www. nytimes. com/ 2008/ 03/ 10/ technology/ 10privacy. html). The New York Times (The New York Times Company). . Retrieved 2008-03-09. [6] Rayner, Andrew (April 21, 2010). "Put the E-mphasis on Local Internet Marketing and reach first page on Google" (http:/ / www. prlog. org/ 10638959-put-the-mphasis-on-local-internet-marketing-and-reach-first-page-on-google. html). . Retrieved August 15, 2010. [7] One to One Marketing – Overview (http:/ / www. managingchange. com/ onetoone/ overview. htm). Managingchange.com (1995-04-05). Retrieved on 2011-10-30. [8] INFLUENCE AT WORK official site – Home (http:/ / www. influenceatwork. com/ ). Influenceatwork.com. Retrieved on 2011-10-30. [9] Summary – Influence: The Psychology of Persuasion (Collins Business Essentials) – Robert B. Cialdini (http:/ / www. squeezedbooks. com/ book/ show/ 25/ influence-the-psychology-of-persuasion-collins-business-essentials). Squeezedbooks.com (2007-01-01). Retrieved on 2011-10-30. [10] Study Finds Convenience Drives Online Banking (http:/ / www. consumeraffairs. com/ news04/ online_banking_survey. html). Consumeraffairs.com (2004-12-29). Retrieved on 2011-10-30. [11] Mohr, Ian (February 27, 2006). "Movie props on the block: Mouse to auction Miramax leftovers" (http:/ / www. variety. com/ article/ VR1117938954. html?categoryid=1238& cs=1). pReed Business Information. . [12] James, David (February 24, 2007). "Bid on Dreamgirls Costumes for Charity"" (http:/ / offtherack. people. com/ 2007/ 02/ dress_like_a_dr. html#comment-66215834). Time, Inc.. . [13] eMarketer – Online Ad Spending to Total $19.5 Billion in 2007 (http:/ / www. emarketer. com/ Article. aspx?1004635) (2007-2-28) [14] The Register – Internet advertising shoots past estimates (http:/ / www. theregister. co. uk/ 2006/ 09/ 29/ internet_advertising_booms/ ) (2006-09-29) [15] Internet Advertising Bureau – Online Adspend (http:/ / www. iabuk. net/ en/ 1/ iabknowledgebankadspend. html) (2007-06-18) [16] PricewaterhouseCoopers reported U.S. Internet marketing spend totaled $16.9 billion (http:/ / www. directtraffic. org/ OnlineNews/ Internet_marketing_20075115473. html) in 2006" (Accessed 18-June-2007) [17] "Spartan Internet Consulting – Political Performance Index (http:/ / spartaninternet. com/ 2008/ news. asp?id=9) (SIPP)" (Accessed 28-June-2008) [18] "Center For Responsive Politics (http:/ / www. opensecrets. org/ pres08/ summary. php?id=N00009638) Fundraising Profile Barack Obama" (Accessed 28-June-2008)
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