Search Engine Optimisation

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Social media marketing

Books "Social Media Marketing: The Next Generation of Business Engagement" ISBN 9780470634035 Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm

References [1] Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media" (http:/ / www. sciencedirect. com/ science/ article/ B6W45-4XFF2S0-1/ 2/ 600db1bd6e0c9903c744aaf34b0b12e1). Business Horizons 53 (1): 59–68. doi:10.1016/j.bushor.2009.09.003. ISSN 0007-6813. . Retrieved 2010-09-15. [2] W. Glynn Mangold, David J. Faulds. Social media: The new hybrid element of the promotion mix. Business Horizons, The Journal of the Kelley School of Business, Indiana University [3] Parise, Salvatore (2008-12-15). "The Secrets of Marketing in a Web 2.0 World - WSJ.com" (http:/ / online. wsj. com/ article/ SB122884677205091919. html). Online.wsj.com. . Retrieved 2011-11-17. [4] "Seven Best Practices for Lead Generation on Social Media Networks" (http:/ / blog. oktopost. com/ seven-best-practices-for-lead-generation-on-social-media-networks/ ). . [5] http:/ / rohitbhargava. typepad. com/ weblog/ 2006/ 08/ 5_rules_of_soci. html [6] Social Media Marketing: The Next ... - Dave Evans, Jake McKee - Google Books (http:/ / books. google. com/ books?hl=en& lr=& id=7l2OR6giC6AC& oi=fnd& pg=PT15& dq=social+ media+ promoter& ots=jLG3wU2N5U& sig=X-D-jOgcbNEUxMgqNOhs0XjJkaU#v=onepage& q=social media promoter& f=false). Books.google.com. . Retrieved 2011-11-17. [7] Erik Cambria; Marco Grassi, Amir Hussain and Catherine Havasi (2011). "Sentic Computing for Social Media Marketing" (http:/ / springerlink. com/ content/ q1vq625w2x27x4r7). In press: Multimedia Tools and Applications Journal. Springer-Verlag, Berlin Heidelberg (DOI 10.1007/s11042-011-0815-0). . [8] "NU Libraries" (http:/ / 0-ehis. ebscohost. com. ilsprod. lib. neu. edu/ eds/ detail?hid=22& sid=e8949099-0cb3-410a-91ac-0b9bf1986d28@sessionmgr15& vid=6& bdata=JnNpdGU9ZWRzLWxpdmU=#db=psyh& AN=2010-06092-007). 0-ehis.ebscohost.com.ilsprod.lib.neu.edu. . Retrieved 2011-11-17. [9] Itzkoff, Dave (2010-05-10). "Betty White Helps Boost Ratings of ‘SNL'" (http:/ / www. nytimes. com/ 2010/ 05/ 10/ arts/ television/ 10arts-BETTYWHITEHE_BRF. html). The New York Times. . [10] Levin, Gary (2010-03-12). "Live, from New York, it's ... Betty White hosting 'SNL'" (http:/ / www. usatoday. com/ life/ television/ news/ 2010-03-11-bettywhite11_ST_N. htm). USA Today. . [11] "NU Libraries" (http:/ / 0-ehis. ebscohost. com. ilsprod. lib. neu. edu/ eds/ detail?hid=22& sid=e8949099-0cb3-410a-91ac-0b9bf1986d28@sessionmgr15& vid=8& bdata=JnNpdGU9ZWRzLWxpdmU=#db=bth& AN=55584217). 0-ehis.ebscohost.com.ilsprod.lib.neu.edu. . Retrieved 2011-11-17. [12] Marketers Spend More On Mobile Search (http:/ / www. mediapost. com/ publications/ article/ 160225/ marketers-spend-more-on-mobile-search. html) [13] "Hey Grammys, you can’t tape-delay social media" (http:/ / www. lostremote. com/ 2011/ 02/ 13/ hey-grammys-you-cant-tape-delay-social-media/ ). Lostremote.com. 2011-02-13. . Retrieved 2011-11-17.

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