Search Engine Optimisation

Page 194

Affiliate marketing appeals courts.

Cookie stuffing Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales, but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.

Click to reveal Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. The IAB [38] have stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."

Affiliate services • Affiliate tracking software • • • •

Affiliate programs directories Affiliate networks (see also Category:Internet advertising services and affiliate networks) Affiliate manager and Outsourced Program Management (OPM or APM) (manages affiliates) Category:Internet marketing trade shows

References [1] Prussakov, Evgenii (2007). "A Practical Guide to Affiliate Marketing" (pp.16-17), 2007. ISBN 0-9791927-0-6. [2] Guide to E-Commerce Technology (http:/ / www. internetretailer. com/ E-Commerce/ vendor_list. asp), 2007-08 Edition by Internet Retailer [3] Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing" (http:/ / feedmoney. com/ archives/ 2009/ 06/ 29/ online-marketing-system-affiliate-marketing). Feed Money.com. . Retrieved 2011-04-20. "During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing." [4] Collins, Shawn (2000-11-10). History of Affiliate Marketing. ClickZ Network, 10 November 2000. Retrieved on 2007-10-15 from http:/ / www. clickz. com/ showPage. html?page=832131. [5] Olim, Jason; Olim, Matthew; and Kent, Peter (1999-01). "The Cdnow Story: Rags to Riches on the Internet", Top Floor Publishing, January 1999. ISBN 0-9661032-6-2. [6] "What is the Amazon Associates program?" (https:/ / affiliate-program. amazon. com/ gp/ associates/ join/ getstarted). https:/ / affiliate-program. amazon. com/ : amazon associates. . Retrieved 2011-04-20. "Amazon Associates is one of the first online affiliate marketing programs and was launched in 1996." [7] Frank Fiore and Shawn Collins, "Successful Affiliate Marketing for Merchants", from pages 12,13 and 14. QUE Publishing, April 2001 ISBN 0-7897-2525-8 [8] Gray, Daniel (1999-11-30). "The Complete Guide to Associate and Affiliate Programs on the Net". McGraw-Hill Trade, 30 November 1999. ISBN 0-07-135310-0. [9] US 6029141 (http:/ / worldwide. espacenet. com/ textdoc?DB=EPODOC& IDX=US6029141) [10] October 2006, Affiliate Marketing Networks Buyer's Guide (2006) (http:/ / www. e-consultancy. com/ publications/ affiliate-marketing-networks-buyers-guide/ ), Page 6, e-Consultancy.com, retrieved June 25, 2007 [11] Anne Holland, publisher (January 11, 2006), Affiliate Summit 2006 Wrap-Up Report -- Commissions to Reach $6.5 Billion in 2006 (http:/ / www. marketingsherpa. com/ barrier. cfm?contentID=3157), MarketingSherpa, retrieved on May 17, 2007 [12] February 2007, Internet Statistics Compendium 2007 (http:/ / www. e-consultancy. com/ publications/ internet-stats-compendium/ ), Pages 149–150, e-Consultancy, retrieved June 25, 2007 [13] Dion Hinchcliff (15.July, 2006), Web 2.0's Real Secret Sauce: Network Effects (http:/ / web2. socialcomputingjournal. com/ web_20s_real_secret_sauce_network_effects. htm),SOA Web Services Journal, retrieved on 14.May, 2007 [14] Dion Hinchcliff (29.January, 2007), Social Media Goes Mainstream (http:/ / web2. socialcomputingjournal. com/ social_media_goes_mainstream. htm), SOA Web Services Journal, retrieved on 14.May, 2007 [15] AffStat Report 2007 (http:/ / www. affstat. com/ survey. shtml). Based on survey responses from almost 200 affiliate managers from a cross-section of the industry.

190


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.