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MY PX: A Marketing and Outreach Approach The approach to marketing and outreach at the PX mirrors the innovative program strategy planned for the site. As the PX will be a vibrant, ever-evolving location for creativity and interaction, marketing and outreach strategies must be authentic and relevant to distinct target audiences, and reflect the flexible, audience-driven nature of this interactive facility. PX marketing efforts will leverage the expertise and networks of partners, advisors, thinkers, doers, creators, thought leaders, and visitors who are engaged in programming at the site.
MY
PX
MY
PX Introducing the PX, a dynamic new cultural destination uniquely matched to this spectacular Presidio place. It’s a new hub in the Presidio for fun and par-
Meet up with friends and launch a Presidio
ticipatory programs that combine art, science,
excursion. Grab a bite in the Café or Restaurant.
technology, recreation, and the environment.
Lounge in the Living Room. Find inspiration in
It’s a new and free public gathering space,
the art pieces and historical exhibits. And make
featuring exciting indoor/outdoor facilities and
plans to come back again and again. The PX is
the latest in interactive exhibits. And it’s your
a place where you can be yourself and express
new favorite place.
yourself. After all, it’s YOUR PX.
The Conservancy envisions these overarching marketing and outreach goals: • Brand the PX as a cohesive, complementary place within the greater Presidio • Drive new and diverse audiences to the PX, Crissy Field, and the Main Post • Convey the excitement and enjoyment people of all ages and backgrounds will find at this unique Presidio place • Brand the full set of PX public offerings, programs, and amenities as components of the overall “Must See/Can’t Miss!” Presidio experience • Make the Presidio and PX “household names” among greater numbers of Bay Area residents and visitors • Build an engaged, loyal, and diverse audience of visitors and supporters well in advance of the PX grand opening
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outdoor facilities and the latest in interactive exhibits. And it’s your
cultural destination uniquely matched to this spectacular Presidio place.
new favorite place.
It’s a new hub in the Presidio for fun and participatory programs that
in the art pieces and historical exhibits. And make plans to come back
combine art, science, technology, recreation, and the environment.
again and again. The PX is a place where you can be yourself and express yourself.
It’s a new and free public gathering space, featuring exciting indoor/
Meet up with friends and launch a Presidio excursion. Grab a bite in the Café or Restaurant. Lounge in the Living Room. Find inspiration
After all, it’s YOUR PX
Made for Everyone. Remade Every Day.
Made for Everyone. Remade Every Day.
MY
PX
The Parks Conservancy proposes collaborating with the Presidio Trust to develop and test a marketing and outreach strategy for the PX that complements existing Presidio Trust and Conservancy efforts and is reflective of the Presidio’s mission, vision, and values. This strategy will be based on existing and future qualitative and quantitative audience research, including visitor surveys, focus groups, and competitive analyses.
Goals
Introducing the PX, a dynamic new
Introducing the PX, a dynamic new cultural destination uniquely matched to this spectacular Presidio place. It’s a new hub in the Presidio for fun and par-
Meet up with friends and launch a Presidio
ticipatory programs that combine art, science,
excursion. Grab a bite in the Café or Restaurant.
technology, recreation, and the environment.
Lounge in the Living Room. Find inspiration in
It’s a new and free public gathering space,
the art pieces and historical exhibits. And make
featuring exciting indoor/outdoor facilities and
plans to come back again and again. The PX is
the latest in interactive exhibits. And it’s your
a place where you can be yourself and express
new favorite place.
yourself. After all, it’s YOUR PX.
Made for Everyone. Remade Every Day.
Web Banners
MY
PX Introducing the PX, a dynamic new cultural destination uniquely matched to this spectacular Presidio place.
outdoor facilities and the latest in interactive exhibits. And it’s your
It’s a new hub in the Presidio for fun and participatory programs that
the art pieces and historical exhibits. And make plans to come back
combine art, science, technology, recreation, and the environment.
again and again. The PX is a place where you can be yourself and
It’s a new and free public gathering space, featuring exciting indoor/
express yourself. After all, it’s YOUR PX.
Made for Everyone. Remade Every Day.
new favorite place. Meet up with friends and launch a Presidio excursion. Grab a bite in the Café or Restaurant. Lounge in the Living Room. Find inspiration in