ParentMap 2024 Media Kit

The Pacific Northwest’s No. 1 Parenting Media Brand

Photo by Feasible Photography

From ‘Popcorn to Broccoli’

Village fuel for the parenting journey

Dear Prospective Advertisers and Partners,

Child-rearing, the ultimate “learn on the job” experience, is a journey like no other. To borrow from ParentMap’s whimsical tagline that embraces our brand’s essence, “Parenting... it’s a trip!”

From infancy to graduation and beyond, the path of parenthood is a continuous voyage of growth and discovery, each step bringing us closer to becoming the parents we aspire to be.

ParentMap’s commitment is to provide our readers with a well-rounded source of parenting nourishment. Our content ranges from thought-provoking insights on various “ages and stages” and significant family developments (what we affectionately refer to as the broccoli) to inspiring ideas for family adventures and enriching experiences (the popcorn!).

This balanced daily diet of knowledge and enjoyment is built upon a few fundamental principles, derived from our collective experience and insights gained over our 20-year history:

1/ We believe that every parent, with the right support, possesses the innate instincts and abilities to be their child’s most vital lifelong teacher.

2/ We acknowledge that we don’t have all the answers, but our dedication drives us to diligently and curiously seek out those answers and share them with our readers.

3/ We understand that it takes a supportive village, tailored to each family’s unique circumstances, to nurture every child towards their fullest potential.

This final point is paramount. Harnessing the abundant resources within our extensive and above-average community is at the core of ParentMap’s mission to inform, inspire and assist every family on their distinctive journey.

We view your business as an essential collaborator, a fellow traveler, in championing this mission, with a focus on fostering community connection, advocacy, support, service, education and entertainment for every Pacific Northwest (PNW) family.

As we continue our journey into 2024 and beyond, we are excited to introduce new, trending content on critical topics such as the environment, legislative action, public school insights and more local and faraway adventures. Together, we can continue to support and empower families across the PNW.

Thank you for being a part of our shared journey.

Warm regards,

Alayne Sulkin, Publisher

Reader Demographics

Reach our ever-growing audience of highly engaged parents

84%

86%

Readers find advertisements across ParentMap channels to be relevant to their family.

Readers engage with content on at least one ParentMap channel every week.

Male 32%

Female 68%

83%

have two or more children marr ied

Location

35% Seattle 25% Eastside 23% South Sound 14% North Sound

Ethnicity

60% White/Caucasian

17% Asian/Pacific Islander

6% Hispanic/Latino

3% African American/Black

<1% American Indian/Alaskan Native

87% $

college or technical degree

69% household income of $100K+

Sources: 2021 ParentMap Reader Survey, Google Analytics

Universe The

At home, on the go and wherever families adventure!

Print

232,000 monthly readership

93,000 monthly circulation

2,000+ Puget Sound distribution points

ParentEd Talks

Email + Social

12 talks per year

13,000+ registrations per year

850 average views per talk

70,000+ email subscribers

83,000 social media followers

1.1 million monthly social reach

75% of readers discover products + services for their family regularly through advertising found on ParentMap.

A PNW SUPERPOWER

Whether they’re seeking the best play spot to escape the infamous Seattle rain or a strollerfriendly hike with a stunning view, local parents turn to our regionalized content for essential oxygen.

Our monthly magazine issues and annual guides are distributed at hundreds of convenient locations around the greater Puget Sound area — schools, libraries, grocery stores, doctor’s offices, museums and many more.

Web

9.2 million pageviews per year

1 million calendar pageviews per year

Magazine

Many advertisers assume print advertising is outdated and ineffective when in reality, 82% of consumers say they trust print ads the most when making a purchase decision. And when combined with digital ads, print has the power to increase the effectiveness of online campaigns by a whopping 400%!*

Annual Print + Digital Guides

Summer Camps + Activities Guide | March

This fun-seeking guide to summertime play and learning includes scads of the best regional activities, outings and travel ideas.

Family Adventure Guide | May + November

Our seasonal guides to PNW fun for Puget Sound–area families and tourists alike feature top getaways, hidden gems and awesome attractions. With additional distribution at SeaTac Airport, Washington State Ferries, and travel brochure racks across the sound, this guide reaches our audience just when they need it. *Summer and winter editions

Insiders’ Guide | July

Produced by parents in the know for parents on the go, ParentMap’s annual “best-of” guide showcases familyfavorite local experiences and services, including the top places to play, learn, shop, dine, explore and so much more!

ParentMap Learning | October

From cradle to college, this annual educationthemed issue provides in-depth reporting on early learning, the latest research, and school and enrichment options.

NWAIS Schools Guide |

October

ParentMap’s NWAIS Schools Guide features dozens of Puget Sound–area private school options, all accredited by the Northwest Association of Independent Schools.

*Sources: MarketingSherpa, Harvard Business Review

ParentMap’s monthly magazine delivers outstanding information and local resources to support the universal goal of parents: to be the best they can be. Align your brand with trusted, award-winning content on topics that matter most to our readers and your audience.

• Education

• Camps + Classes/Arts + Activities

• Wellness + Safety

• Community Building

• Out + About

• Neighborhood Spotlights

• Trending Topics

• Parenting Q&A

• Resource Roundups

Media Planner

Resource Sections

Birthdays

Schools + Preschools/ NWAIS

Camps + Activities

Pediatric Dentistry

Resource Sections

Camps + Activities

Schools + Preschools/ NWAIS

Resource Sections

Camps + Activities

Schools + Preschools/ NWAIS

Birthdays

Montessori Schools

Annual Guide

ParentMap Summer (distributed in Feb., inserted in March print)

Resource Sections

Camps + Activities

Schools + Preschools/ NWAIS

World Language Programs

Resource Sections

Camps + Activities

Schools + Preschools/ NWAIS Birthdays

Resource Sections

Camps + Activities

Schools + Preschools/ NWAIS

Summer Fun: Inside + Out

Resource Sections

Camps + Activities

Schools + Preschools/ NWAIS

Pediatric Dentistry

Resource Sections

Arts + Activities

Schools + Preschools/ NWAIS

World Language Programs

Birthdays

Resource Sections

Arts + Activities

Schools + Preschools/ NWAIS

Specialist Resources

Harvest + Halloween

Resource Sections

Arts + Activities

Schools + Preschools/ NWAIS

STEM Programs

Rainy-Day Play Activities Gift Guide

Resource Sections

Arts + Activities

Schools + Preschools/ NWAIS

Pediatric Dentistry

Resource Sections

Arts + Activities

Schools + Preschools/ NWAIS

World Language Programs

Gift Guide

Faith-Based Programs

2024 Print Deadlines Mark Your Calendars

Full Circulation

Seattle, Eastside, South Sound and Snohomish

82% of consumers say they trust print ads the most when making a purchase decision.*

*Sources:

Seattle or Eastside

Dedicated

Vertical: 1.85" W x 8.4" H

Horizontal: 8" W x 2" H

Native Includes 2.5" W x 2.5" H photo, event name, event date(s), text up to 150 characters and website link (must be a short URL).

Fine Print

All ParentMap rates shown are per month/per issue.

• Annual guide rates are one-time rates.

All rates are net; agency will gross up the rates accordingly. Production charge for ad design: $75/hour ($50 minimum).

• Premium placement: Additional 15% for full-page ads on pages three, five, inside back cover and back cover.

• Print ads must be CMYK, 300 DPI, print-ready PDF files; contact production@parentmap.com for detailed specifications and a link to printer PDF settings.

Digital

It’s no secret: Parents are busy!

That’s why ParentMap reaches parents across the entire digital ecosystem — through our website, in their inbox, on their favorite social networks and on their phone.

• 70,000+ eNews subscribers

• 23% increase in eNews ad click-through rates in 2023

• 33% average eNews open rate

• 9.2 million pageviews per year

• 3.6 million website sessions per year

• 11% increase in digital ad click-through rates in 2023

We are proud to call ParentMap our partner. Seattle-area parents, educators and professionals rely on ParentMap for excellent content, resources and activities. Most recently, they partnered with us to celebrate incredible local young activists and leaders in our community through the It Starts With You(th) feature.

— Carra Egan, Senior Communications Officer, Bill & Melinda Gates Foundation, Discovery Center ParentMap partner since

2006

Washington’s leading website for parents

ParentMap’s run-of-site packages deliver click-through rates of over 14X the internet average of .05%.*

*Source:

Web Packages

Premium Package

$650

20,000 impressions

• Interstitial

• Billboard

• Medium rectangle

• Leaderboard

Platinum Package

$950

27,500 impressions

• Interstitial

• Native

• Billboard

• Half-page

• Medium rectangle

• Leaderboard

Deluxe Package

$475

20,000 impressions

• Native

• Billboard

• Half-page

• Medium rectangle

• Leaderboard

Medium

Half-Page

pixel image,

Ad Specs

Digital ads must be RGB; 72 or 96 DPI; JPG, PNG or GIF format; file size under 100 KB. Please provide the URL you wish the ad to link to.

(Tracking links may be provided for web ads only; email ad links must be non-tracking.

Rates

eNews

The Latest

Weekly updates on the latest parenting news, trends and tips, with three versions for Greater Seattle, Eastside and South Sound.

Weekender

Weekly round-up of the hottest events and activities, with three versions for Greater Seattle, Eastside and South Sound.

Themed

Weekly themed topics, such as food, travel, holidays, seasonal fun and more.

Sponsor Resource

Special themed emails with sponsored content. Topics include summer camps, preschools, rainy-day play, birthdays and more!

Reach more than 70,000+ highly engaged Puget Sound parents with our weekly emails.

70,000+ subscribers and growing

23% increase in eNews ad click-through rates in 2023

33% average eNews open rate

Focused regional sends to reach your target audience

Reach regionally-targeted families with weekly sends of The Latest featuring current news and trends and

with the best in local fun and events.

Themed eNews

Reach all ParentMap email subscribers in one send with ParentMap Themed eNewsletters filled with theme-supporting content. Relevant themes to parents include Health + Wellness, Education, Seasonal Outings + Fun, Travel + Adventures and more!

Native Ad 1

Native Ad 2

300 x 200 pixel image, headline, up to 150 characters of text

Native Ad 3

300

200 pixel image, headline, up to 150 characters of text

Sponsor Resource eNewsletters

Reach your ideal audience with the Sponsor Resource eNewsletters sent to a targeted audience by both region and theme.

*Email

Sponsor Resource eNewsletter Themes:

• Summer Camp Planning

• Sports + Swim Camps

• STREAM Camps

• Language, Music and Arts Camps

• Preschools

• Educational Programs

• Seasonal Fun + Activities

• Outings + Adventures

• Birthdays + Celebrations

• And much more!

Online Content-Targeted Products

Summer Camp Online Sponsor Packages

Thousands of parents use ParentMap to plan their summer activities every year and this is your opportunity to capture their attention with visibility alongside top-performing camps + classes content.

February—July

Gold Package $1,650

• Rotating sponsor banner ads on the Camps + Classes landing page

• Rotating display ads alongside camps + classes content

• Run-of-site display ads on ParentMap.com

• Directory listing in our Online Camps + Classes Directory

Silver Package $750

• Rotating display ads alongside camps + classes content

• Run-of-site display ads on ParentMap.com

• Directory listing in our Online Camps + Classes Directory

Education Online Sponsor Packages

Be front and center in ParentMap’s comprehensive directory of education and enrichment programs and alongside high-traffic education content on ParentMap.com.

September—January

Gold Package $1,650

• Rotating sponsor banner ads on the Education landing page

• Rotating display ads alongside education content

• Run-of-site display ads on ParentMap.com

• Directory listing in our Online Education Directory

Silver Package $750

• Rotating display ads alongside education content

• Run-of-site display ads on ParentMap.com

• Directory listing in our Online Education Directory

Digital Specialty Products

Giveaways

Our giveaways are designed for maximum viral reach and offer a unique opportunity to engage with parents through web, email and social media.

Sponsored Giveaway on ParentMap.com $800 (plus $250 minimum prize value)

• Includes 10-day giveaway hosted on ParentMap.com

• Logo placement and link on the giveaway landing page

• Sponsor mention and link on eNews promotion(s)

• Sponsor mention and tag on social media promotion(s)

• Display ads on the giveaway page during the entry period

• Run-of-Site display ads on ParentMap.com

Online Calendar Native Ads

The ParentMap Family Fun Calendar features the best local events and activities and receives the most traffic of all ParentMap content. Elevate your event’s visibility with a sponsored event listing on the calendar stream.

Includes a 300 x 200 image, event name, date(s), venue, city and link to the event website.

Two weeks $450

Four weeks $800

Our restaurant collection ranges from fine dining to fast casual, and the team at ParentMap is always willing to conceptualize and curate advertising strategies for each brand and brand focus. From sponsoring giveaways to eNewsletters and print ads, ParentMap works with you to find the best placement for your brand needs.

— Erin James, Marketing & Media Manager, Ascend Hospitality Group, ParentMap partner since 2019

Sponsored Content

Align your brand with custom essential content that reaches ParentMap readers across print, web, social media and eNews.

Educate our audience with your expert knowledge on a variety of diverse topics including health and wellness, education, community services, family fun and more!

What a treasure to have ParentMap provide family-centric content for readers in Washington! We are confident in their expertise in providing factual and relevant information. DOH is proud to partner with ParentMap on sponsored articles and ads about COVID-19 mitigation strategies for families. Their staff is friendly, professional, passionate and thoughtful, and our collaboration has been well-received and successful.

— Gauri Gupta, MScPH, Center for Public Affairs, Washington State Department of Health ParentMap partner since 2021

How It Works

Our editorial team develops one-of-a-kind content in support of your brand’s marketing goals.

Content is featured in ParentMap magazine and/or promoted across ParentMap’s robust digital channels (including web, email and social).

Your brand message is amplified through partner messaging, logo placement and custom ads.

Targeted Sponsored Emails

ParentMap’s targeted sponsored emails share your story with a specially curated audience and connects you to the exact demographic you want to reach.

Audiences can be targeted by:

• Location (county, city, zip)

• Number of kids

• Ages of kids

• Ages of parents

• Household income

• Level of education

• And more!

$1,800 up to 20,000 readers

$2,000 21,000-30,000 readers

$2,200 31,000-40,000 readers

$2,500 41,000-50,000 readers

Larger lists available upon request. List size is based on targeting parameters and can be customized to fit your business’s goals and budget.

ParentEd Talks

Our annual lecture series provides a unique opportunity for parents, educators and professionals to connect with thought leaders and experts on a range of relevant issues facing families and children today. Going virtual through a robust online platform has made our free lectures accessible to even more families, allowing partners to engage with a wider audience than ever before!

Series and individual event sponsorships available!

• Brand exposure in event marketing materials, including print and digital campaigns

• Sponsor logo and custom video message in event recordings

• Print display ads alongside event marketing material

• Sponsor mentions in event social media posts

Series Presenting Sponsor

Being a ParentEd Talks sponsor connects our brand to nationally recognized parenting experts on a breadth of topics that support the parenting journey.

— Ginny Heller, Manager Community Education, Outreach & Sponsorships, Seattle Children’s

12 events per year, 13,000+ total event registrations,

10,300+ views of the 2022–2023 ParentEd Talks series

2023–2024 ParentEd Talks Lineup

Powerful Truths: Understanding Our Bias to Build a Better Future

With Khalil Gibran Muhammad, Ph.D., one of the nation’s leading scholars on the history of race

Sept. 18, 2023

Atypical Approaches: Unlock the Brilliance and Beauty of Your Differently Wired Kid

With parent activist and bestselling author Debbie Reber

Oct. 10, 2023

The Power of Relationships: Nurturing Compassion and Resilience in Children

With Sam Goldstein, Ph.D., and Robert B. Brooks, Ph.D.

Oct. 24, 2023

The Future Is Now: The Good, the Bad and the Ugly of AI and What to Do About It

With Christine Rosen, Ph.D.

Nov. 21, 2023

2024-25 series annoucned soon!

Unplug and Rewire: Raising Screen-Savvy Kids in the Tech Era

With Joe Clement and Matt Miles

Dec. 6, 2023

Conscious: Curious, Connected Discipline Strategies for Happier, Healthier Kids

With Julietta Skoog, Ed.S.

Feb. 6, 2024

Technology’s Child: Empowered Parenting in the Digital Age

With professor and author Katie Davis, Ph.D.

March 5, 2024

Parenting SOS: Expert Answers to Your Burning Questions

With author Laura Kastner, Ph.D.

March 27, 2024

Stronger Together: A New Model for Modern Marriage

With authors Nate and Kaley Klemp

April 16, 2024

Brave Listening: The Secret to Safeguarding Your Child’s Mental Health

With Stacey Freedenthal, Ph.D., LISW

Jan. 10, 2024

Nurturing the Healing Power of Play for Ourselves and for Our Children

With Amelia Bachleda, Ph.D. and Mike Browne

Jan. 23, 2024

Nurturing the Nurturer: Self-Compassion Tools for Moms

With Kelly Moore and Yaffa Maritz, LMHC

May 1, 2024

Calm and Connected: Coaching Coping Skills in Your Children

With author Janine Halloran, LMHC

June 5, 2024

Bonus Interview

With Jennifer B. Wallace, prominent journalist and author of the pathbreaking new book “Never Enough”