Paper Runway Issue 3

After starting his career in Industrial Design at Escola de Disseny Elisava (Barcelona), Borja MartĂ­nez moved to London in 1999 to study Graphic Design at the London College of Printing (today, London College of Communication).

During those four years, he combined his studies with a part time job as a designer at Visioncorp. In 2004, he returned to Barcelona to work at GrĂĄfica (www.graficadesign.com) and, a year later, at Basedesign (www.basedesign. com) on a part time basis.

In 2005, Borja Martinez on his own founded LoSiento, where he started developing different Graphic Design and art direction projects for clients such as Sandro Desii (Italian pasta and ice cream manufacturer), The Pinker Tones (electronic music band), Txoco (gastronomy), Roca (bathroom fittings), El Bulli (gastronomy), Macaco (musician) or Easyled (lighting company). In 2010, LoSiento was awarded by the FAD (Fomento de las Artes Decorativas) with the Grand Laus award.

Nowadays, LoSiento gathers a team of 5 professionals and continues to work on design projects for the corporate, packaging and, editorial fields and carries out personal projects as well.

The LoSiento Studio is especially interested in taking over identity projects as a whole. The main feature of its work is its physical and material approach to graphic solutions, resulting in a field where the graphic and industrial go hand in hand, in a constant search for an alliance with the artisan processes.

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