Booklet - 2023 Mktg Calendar_v3

Marketing Campaign Calendar

Spring has Sprung March-May

Nature fun

Retailer Marketing Support

• Free Activity Booklet (for use instore & free website downloads)

• Social Media graphics pack for

Consumer Marketing

• Influencer campaign

• Social media campaign

Retailer Marketing Support

• Free Activity Booklet

•

Consumer Marketing

• Influencer campaign

• Social

Making melodies this summer

June & July

Music

Retailer Marketing Support

• 3 music social media competition bundles – one for baby, toddler and pre-school

• Social Media graphics pack for retailers

Consumer Marketing

• Influencer campaign

• Social media campaign

Green Planet Explorers

Retailer Marketing Support

Activity Sheets (for use instore & free website downloads)

Social Media graphics pack for retailers

Free of charge point of sale

Consumer Marketing YouTube advert

Social media campaign Influencer campaign

Learning Toys

Retailer Marketing Support

• Activity Sheets (for use instore & free website downloads)

• Social Media graphics pack for retailers

Consumer Marketing

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Choo-Choo Choose

Hape Railway

October Railway

Retailer Marketing Support

• Gift with purchase incentive

• Social Media graphics pack for retailers

• Free of charge point of sale

Consumer Marketing

• Social media advertising

• Influencer campaign

Christmas November & December

Brand Marketing Throughout 2023

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• New Brand Video

• Consumer PR throughout the year

• Social media marketing

• Point of sale

• Shop in Shop solutions

Significant investments being made in:

• New packaging design

• Refreshed photography

• Improved product copy

Bespoke Marketing Opportunities

Don’t see your favourite Hape category? We are able to tailor to work with you on bespoke marketing campaigns.