ISSUE NO. 2 JULY 2012
MIA
MEET THE LOVELY
AUTUMN WINTER 2012
www.panuu.com
Panuu ApS Buen 2 6000 Kolding - DK +45 76307002 info@panuu.com www.panuu.com
Design · C. H. H. Print · InPrint A/S - Denmark Paper · Multi Art Matt 150 g. Cover · Multi Art Matt 250 g. Varnish · Satin Finish · Thermal Binding
IN THIS MONTHS ISSUE RUDEBOY RECEIPE How to make a hotdog, Chicago style
AUTUMN WINTER STYLES Check out all the coolest styles from the panuu AW12 collection
KALON SURF - COSTA RICA
Welcome to Paradise, Surfers Paradise
MEET THE BOSS
We met up with owner of panuu Jaocb Høilund
SNAPBACK CAPS Multitude of colors and embroideries
MEET THE LOVELY - MIA Local surfer chick MIA in the hottest panuu gear
CELEBRITY STYLIST Hollywood celebs rocking leopard print
SUMMERTIME TRACKS 4 top track to make summer last a little longer
SHEILA
she likes leopard print too!
WWW.FACEBOOK.COM/PANUU
RUDEBOY RECEIPE
INGREDIENTS: poppyseed bun beef sausage neon green relish red onions tomatoes mustard ketchup 3 hot ass chilli’s dunk it all into the bun and you’re good to go!
CALI TEE BLACK
BRAVO SWEAT BLACK / GREY
AUTUMN COLLECTION 2012 CHECK OUT THIS DOPE ASS COLLECTION LET US BRING OUT THE WRRROOOAAH IN YOU!
OPPOSITE: PANUU SNAPBACK - SUNNY SHADES RUSH HOODIE - PERRY VEST
TEDDY SNAPBACK - SUNNY SHADES DEAN DENIM SHIRT - BROOKLYN CREW SLAM PANTS
TEDDY SNAPBACK - SUNNY SHADES DOUBLE JACKET - BEAST TEE
HEAT BEANIE - SUNNY SHADES MISTER TEE - CAMPUS JACKET
PANUU BEANIE - SUNNY SHADES WINTER CREW - BANG! JEANS STORM RAINCOAT
PANUU SNAPBACK - SUNNY SHADES MOUNTAIN SHIRT
WINTER CREW BLACK / MULTI
SWAGGER TEE BURGUNDY
WELCOME TO
PARADISE KALON SURF COSTA RICA THE LUXURY SURF RESORT Are you looking to learn or improve your surf? And does experienced coaches, and quality methods sound good to you? Well boy have we found the place for you! Kalon Surf is located in beautiful Dominical Costa Rica. Kalon, which stands for profound beauty, is just that. Owned and operated by Netherlands native Kjeld Schight, this eco friendly luxury surf camp is in a class of its own.
The resort is located about 2-1/2 hours from San Jose and when you land, Kalon will be waiting for you. From the moment you book your trip, Kjeld and his staff will keep you informed on what’s in store for you before you arrive. They will keep you updated on wheather and waves, and even tell what to pack.
This boutique resort accommodates up to 8 people. You will feel like you are staying at a friend’s house. That’s the vibe that Kjeld has created.
There are amazing ocean views, beautiful decks, gourmet open kitchen and a Jacuzzi. They are also part of the 1% For The Planet Organization that really helps the world be a better place. The surf coaches at Kalon are all certified in lifeguard training and by the ISA or BSA for surf lessons.
The instructors are just as excited to teach as you are to surf. They have different levels of coaching based on your ability and they will definitely take you to next level.
You will also have daily video taken of your surf sessions and the coaches will review the footage with you so you can see firsthand how you are doing out there in the lineup. COSTA RICA
is a country in
Central America,
bordered by Nicaragua to the north, Panama to the southeast,
the Pacific Ocean to the west, and the Caribbean Sea to the east.
Each morning during your stay (Saturday to Saturday) Kjeld will make the call on where you are going to be surfing that day. Kalon uses many different beaches in the area depending on your skills. You day starts off with a healthy breakfast using local ingredients all made by their in-house chef.
Once you head out to the beach to surf, the Kalon staff will provede fresh fruit, water, snacks and lunch for you during the day. During your stay you will be using boards from Santa Cruz to give you the ultimate surfing experience.
After your day of surfing, you will stop at a local waterfall then you will have some time to relax at the resort. For dinner the chef will prepare a 3 course high end meal for you and your group to enjoy.
During the week you will have one day off. This is your day to either chill, go fishing or get a massage. All part of your package. Upon leaving Kalon, they will give you a USB stick with pictures from your week to take home with you. So enjoy the Kalon experience. You know you want to
G YOU ET R PA NUU STIC K YOU ERS AT RL DEA OCAL LER
PANUU BEAST TEE
PANUU LEO WATCH
KHAN TEE CURRY / LEO
MEET THE BOSS
LOOKS
Jacob Høilund, founder of panuu, gives you the lowdown on his favorite things, but first: Here’s a few things you probably didn’t know about Jacob or panuu. Growing up in the small town of Kolding Denmark, it wasn’t exactly in the cards that Jacob would once own a clothing company. The first years was spent playing with sticks in the woods. Then an interest for football developed and the road to become a foot ball hero seamed paved -if it hadn’t been for the off-side rule...! What’s the point in that, Jacob thought and devoted all his attention to skateboarding instead. The ealy teens were spent in the local skate-park practicing and perfecting his ollies, flypsides and hanging out with friends. After college Jacob moved to Beijing China to study chinese, a skill that has proven handy when dealing with Chinese suppliers for panuu. Family business sent him on his way again, this time to Vietnam to handle the set-up of an office for an international shipping company. But after a few years in the heat and humidity of Ho Chi Minh city, Jacob headed back home. Back in Kolding Jacob met his soon to be wife, Cathrine, and after a short period the two
had started both company and family. The official start of panuu apparel began the excact same date as the birth of their son Pelle, on the 4th of October 2006. Jacob and Cathrine never looked back and 6 years, and a beautiful daughter later, panuu is now sold in more than 10 contries worldwide. The panuu fanbase reaches wide from international celebrities such as Lil’ Wayne, Kanye West, Wiz Khalifa to Danish pop duo Nik & Jay. The brand mascot Mr Teddy has become a cult icon for panuu followers all over the world and can be found in all of the panuu collections in some way or form. It can be a bold print, a small embroidery or even a real teddy too. The future looks bright and with new distribution companies handling the brand in both the UK and Germany Jacob hopes that all his hard work pays off: “Im so proud of where we are today, panuu is more than a clothing brand, its a lifestyle. We do not adhere to seasonal trends. Instead we fuse our love for simple, powerful graphic prints and expressions with strong, uncompromising, scandinavian design. True design comes from the heart and so does panuu”
TEN QUICK ONES
1. Name: Jacob Hoilund 2. Age: 34 3. your favourite food? Anything fried 4. Favourite city? And why? Hong Kong.... weather, people, food and shopping 5. Wordfeud highscore?? Have stopped counting 6. Favorite sneaks? Vans 7. Favorite item from the AW12 collection Our Perry leopard vest 8. Best party ever? Panuu party during new York fashion week 9. Top three tracks on you iPod right now? Kids’n explosives, drake and frank ocean 10. Anything else we should know? Mr Teddy loves ice skating
FROZEN TEE BLACK
SLAM! CHINOS ARMY
SNAP BACK PEOPLE SNAPBACK
TEDDY SNAPBACK
BORN SNAPBACK
PANUU SNAPBACK
TEDDY SNAPBACK
HYPE SNAPBACK
MEET MIA THE EVER SO LOVELY
MIA IS 20 YEARS OLD AND FROM PANUU HOMETOWN KOLDING. SOON SHE WILL BE OFF TO SPAIN TO LEARN TO SPEAK THE NATIVE LANGUAGE - ADIOS MY LOVELY
HYPE TEE PANUU BEANIE
DEAN DENIM SHIRT
PEOPLE TEE BORN SNAPBACK
HYPE SNAPBACK HARLEM TEE
PANUU SNAPBACK PANUU SNAPBACK
FELIX HOODIE COBALT BLUE
BALDRIAN TEE COBALT BLUE
HOME TO OUR UK DISTRIBUTOR BAD PENNIE LTD HERE’S WHAT YOU NEED TO KNOW ABOUT MANCHESTER
For a mean sausage sandwich visit one of the many cafe’s in the Northern quarter
For the ultimate shopping experience in Manchester the Trafford Centre is a must
The Northern Quarter in Manchester is known for its trendy and artistic feel and the fashion boutiques in the area are no different. Most of the boutiques are small designer shops or unknown boutique shops that are truly one of a kind
MORE ABOUT MANCHESTER Cult band Oasis formed in Manchester in 1991. They played their first ever live gig on 18 August 1991 at the Boardwalk club in Manchester. Originally known as The Rain, the group was formed by Liam Gallagher, Paul “Bonehead” Arthurs, Paul “Guigsy” McGuigan and Tony McCarroll, who were soon joined by Liam’s older brother Noel Gallagher
As most English men, the lads of Manchester are also devoted football fans. Manchester is divided in to sections being home to two Premier Leagle clubs: Manchester City and Manchester United. We will let you decide who you think is best. But let it be noted that Manchester City won the Trophy for the first time in 44 years only few months ago!
From the Month of July all your favourite panuu items will be available at the Footasylum shops amongst many others. Go grab your favourity crew neck, tee or snapback at the store and remember not to blend in - stand out! Also check it out online FOOTASYLUM.COM
IPHONE COVER BLACK
RAW CREW BLACK / LEO
We’ve selected 4 key tracks to get back that true summer feeling. Enjoy!
1. RickRoss Aston Martin Music 2. Frank Ocean Swim Good 3. Pharrell Williams Beautiful 4. Nik & Jay Mod Solnedgangen
RAW CREW BURGUNDY
HYPE TEE BURGUNDY
SHEILA
BROOKLYN CREW BURGUNDY
HARLEM TEE BURGUNDY
DISTRIBUTION
WWW. PANUU.COM
PANUU - BUEN 2 - 6000 KOLDING - DENMARK +45 76307002 - INFO@PANUU.COM