Upfront
Fresh Market
185
(continued from page 3)
New Chef... New Menu... Katie Brigham
PACKAGED IN THE STORE 4HERE WAS AN OLD FASHIONED CANDY AISLE A FOOT LONG FREEZER OF FRESHLY GROUND AND CUT MEATS A BULK DEPARTMENT OF NUTS SEEDS DRIED FRUITS AND GRIND YOUR OWN NUTTER BUTTER A WINE AND BAR SECTION AND MORE -ANY ALSO CAME IN TIME FOR THE MARKET S TRADITIONAL CHEESE CRACK ING CEREMONY IN WHICH THE STORE S CHEESE VENDOR CRACKED A POUND WHEEL OF 2EGGIANO 0ARMIGIANO CHEESE TO CELEBRATE OPENING INSTEAD OF A RIBBON CUTTING 4HE ND &RESH -ARKET HAS HIRED NEW EMPLOYEES MANY OF THEM STA TIONED AT THE SAMPLE BOOTHS SCATTERED THROUGHOUT THE SQUARE FOOT STORE ON 7EDNESDAY GIVING CUSTOM ERS COMPLETE INFORMATION ABOUT SAM PLES OF STEAK CHUTNEY AND MORE $REWRY 3ACKETT MANAGER OF 02 AND COMMUNITY RELATIONS FOR &RESH -ARKET SAID THIS IS THE TYPE OF STORE WHERE IF A CUSTOMER IS HESITANT ABOUT BUYING A CERTAIN BAG OF CHIPS THE STAFF WILL POP OPEN A SAMPLE BAG JUST FOR THEM h)T S A LITTLE BIT DIFFERENT THAN A TRADITIONAL SUPERMARKET v SHE SAID h)T S A LITTLE BIT MORE OF AN INTIMATE SETTING AN OLD WORLD %UROPEAN FEEL 7E TRY TO REALLY SERVE AS A TRUE NEIGHBORHOOD MARKET v 3ACKETT SAID THE STORE HOSTS MULTI PLE SPECIALS SUCH AS hFOODIE &RIDAYv AND hBUY ONE GET ONE 4UESDAY v THAT CUSTOMERS CAN DISCOVER THROUGH THE STORE S EMAIL NEWSLETTERS !LISSA 0ICKER WHO GREW UP DOWN THE STREET HAS ALWAYS THOUGHT THAT HER NEIGHBORHOOD LACKED A GROCERY STORE h7E VE WAITED A LONG TIME FOR THIS v 0ICKER SAID h)T EXCEEDS MY EXPECTATIONS )T S VISUALLY LOVELY AND IT HAS A VARIETY THAT WILL SUIT EVERY ONE AND A FRIENDLY STAFF AND PLENTY OF PARKING v 3HE CAME TO THE OPENING WITH HER
! EMPLOYEE AT 4HE &RESH -ARKET ARRANGES CHEESE SAMPLES DURING THE STORE S GRAND OPENING IN 0ALO !LTO *UNE TWO LONGTIME BEST FRIENDS ONE OF WHOM HAS BEEN RANTING AND RAVING ABOUT THE &RESH -ARKET SHE USED TO SHOP AT IN THE 3OUTH h) HAVE KNOWN ABOUT THIS STORE COMING FOR A LONG TIME AND ) WAS SUPER SUPER EXCITED TO INTRODUCE MY FRIENDS TO &RESH -ARKET v !MY (SIEH SAID &OR HER THE BEST PART IS THE CUSTOMER SERVICE EMPLOYEES GREET PEOPLE BY NAME h4HEY WANT TO COME INTO A NEIGH BORHOOD AND THEY WANT TO BE A PART OF THE COMMUNITY v (SIEH SAID *EFF 'ORDON REGIONAL DIRECTOR OF OPERATIONS FOR &RESH -ARKET HAS OPENED STORES IN YEARS AND SAID THAT HE S FOUND THAT THIS TYPE OF ENTHUSIASM IS COMMON #USTOMERS ARE DRAWN TO &RESH -ARKET BECAUSE OF THE ATMOSPHERE AND ATTENTION TO DETAIL AND SERVICE HE SAID h7E WANT CUSTOMERS TO HAVE A SHOPPING EXPERIENCE HERE AS IF THEY WERE A GUEST IN A HOME v HE SAID h7E RE REALLY IN THE PEOPLE BUSINESS 7E JUST HAPPEN TO SELL GOOD FOOD v #USTOMER #ECILY #OETSEE SAID SHE LIKES THE STORE S SELECTION AT MOSPHERE AND MORE BUT HAS ONE QUALM h) DON T APPRECIATE THE PRICES 4HE
PRICES ARE ALL MUCH TOO EXPENSIVE v SHE SAID 'IVEN THAT COMPLAINT #OETSEE STILL ADMITTED THAT HER SHOPPING BAG WOULD END UP FILLED WITH FOOD /THER CUSTOMERS INCLUDING 3NOW 0ICKER AND (SIEH SAID &RESH -AR KET S PRICES ARE COMPARABLE TO OTHER GROCERY STORES !S PART OF THE CELEBRATION 7EDNESDAY MORNING CUSTOM ERS RECEIVED A SAMPLE SIZED BAG OF THE MARKET S HOUSE BLEND COFFEE AND RECEIVED A FREE REUSABLE SHOP PING BAG 3ACKETT ALSO SAID THAT CUS TOMERS WHO SIGN UP FOR THE MARKET S NEWSLETTER WILL BE IN THE RUNNING FOR A GIFT CARD 4HE .ORTH #AROLINA BASED CHAIN HAS ONE OTHER #ALIFORNIA LOCATION IN 2OSEVILLE AND WILL BE OPENING TWO MORE STORES IN 3ACRAMENTO AS WELL AS ONES IN 3ANTA "ARBARA ,AGUNA (ILLS 9ORBA ,INDA AND %LK 'ROVE &RESH -ARKET IS LOCATED AT 7EST "AYSHORE 2OAD 0ALO !LTO (OURS ARE -ONDAY THROUGH 3ATUR DAY A M TO P M AND 3UNDAYS A M TO P M N %DITORIAL )NTERN +ARISHMA -EH ROTRA CAN BE EMAILED AT KMEH ROTRA PAWEEKLY COM
“Rich and soulful...the explosion of flavors just went on and on and on...” Michael Bauer, SF Chronicle, about Chef Holt’s famous Braised Chicken Arrabbiata dish
Now open for weekend BRUNCH! Saturday & Sunday 10:30am - 2:30pm Open for Lunch and Dinner, Wednesday - Sunday
185 University Ave, Palo Alto Reservations: (650) 614-1177 www.campo185.com
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