Eating Out
Join us as we celebrate storytelling through art. By sharing their visions artists revere the past, reect the present and reveal the future.
Come to a celebration of art and creativity! &OKPZ BO BGUFSOPPO XJUI GFBUVSFE TQFBLFS 'MP 0Z 8POH TUVEFOU BSU MVODIFPO TJMFOU BVDUJPO BOE NPSF
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'PS SFTFSWBUJPOT DPOUBDU PS XXX BSUJOBDUJPO PSH Veronica Weber
KNOW THEM AND THEY KNOW US v HE SAID h)T S THE MOST IMPORTANT PART AND IT MAKES IT REALLY FUN TO COME TO WORK v 7HILE A CLOSE CONNECTION TO THE COMMUNITY IS CRUCIAL TO THE SHOP S SUCCESS 7IMMELL SAID HE COULDN T OPERATE WITHOUT HIS WIFE IN PART BECAUSE OF HER REMARKABLE MEMO RY h*EANNIE IS BASICALLY THE SECRET TO OUR SUCCESS v HE SAID h0EOPLE WILL COME IN WHO WE HAVEN T SEEN IN FIVE OR YEARS AND SHE LL KNOW WHAT THEIR FIRST NAMES ARE AND WHAT INGREDIENTS THEY WANT IN THEIR SAND WICHES h4YPICALLY WE LL HAVE A LINE OUT THE DOOR AND SHE LL SEE SOMEONE WHO SHE KNOWS IN LINE AND HAVE THEIR SANDWICH MADE FOR THEM BY THE TIME THEY GET TO THE COUNTER WITHOUT EVEN ASKING v 4HE SHOP S SMALL SIZE IS ALSO A BOON TO THE BUSINESS FINANCIALLY 7IMMELL SAID HE PAYS NORMAL MAR KET VALUES FOR HIS LOCATION S MORT GAGE BUT THE FACT THAT HIS SHOP IS SO SMALL MAKES IT RELATIVELY CHEAP COM PARED TO SURROUNDING VENUES 7IMMELL BOUGHT THE SHOP FROM FRIENDS IN WHEN EACH OF THE MENU S FIVE SANDWICHES COST .OW THEY RE TYPICALLY AROUND TO h7E STARTED IT AS A SIDELINE BUSI NESS AND THEN THIS LITTLE HOLE IN THE WALL BECAME THE BEST BUSINESS WE OWNED v HE SAID !T THE TIME 7IMMELL OWNED FOUR 3UPERCUTS HAIR SALONS IN &LORIDA AND 3AN *OSE AND *EANNIE 7IMMELL OP ERATED 3IMPLY 3ANDWICHES )N HE SOLD HIS 3UPERCUTS LOCATIONS AND WENT TO WORK FOR HIS WIFE 2OB AND *EANNIE MET IN "ERKELEY IN THE EARLY S WHEN SHE WAS STUDYING BIOLOGY AND HE WAS STUDY ING BUSINESS (E BECAME A BUYER FOR 5 3 3TEEL AND OTHER BUSINESSES AND SHE BECAME A GEOPHYSICIST AT "0 UN TIL SHE WAS LAID OFF h)T WAS EITHER THAT OR MOVE TO !LASKA v HE SAID OF HIS WIFE S LAYOFF h7E A BOUGHT A HOME IN $ANVILLE AND RAISED TWO KIDS THERE -Y ASPI RATIONS WERE ALWAYS FOR MY OWN LITTLE BUSINESS AND IT WORKED OUT WELL v 7IMMELL SAID THAT IN THE RECESSION TOOK A QUARTER OF THE BUSI NESS BECAUSE OF HIGH VACANCY RATES NEARBY 4O GET BY THE 7IMMELLS BE GAN OFFERING CATERING TO BUSINESSES AND TOOK NO VACATIONS UNTIL BUSINESS BEGAN TO IMPROVE IN
! RARITY IN 0ALO !LTO THE SANDWICH COMES IN MANY VARIETIES AT 3IMPLY 3ANDWICHES h! LOT OF YOUNG PEOPLE STARTED COM ING BACK WHO WERE WORKING FOR HIGH TECH AND WE VE SEEN A TURNAROUND THAT ELEVATED THE BUSINESS BACK PERCENT v HE SAID h)N WE RE EX PECTING EVEN MORE OF AN INCREASE v #ATERING STILL DOESN T REPRESENT A LARGE PORTION OF THE BUSINESS ˆ ONLY TO PERCENT ˆ BUT 3IMPLY 3ANDWICHES HAS REGULAR CATERING ACCOUNTS WITH 3TANFORD 0ALO !LTO -EDICAL #ENTER 0ALO !LTO 5NION 3CHOOL $ISTRICT AND (EWLETT 0ACK ARD #O $URING THE SHOP S YEAR HISTORY UNDER THE 7IMMELLS IT HAS NEVER EXPANDED AND NEVER HIRED EMPLOY EES BUT 7IMMELL SAID THAT S /+
ShopTalk MICROSOFT AT THE MALL... Microsoft is coming to town ... the store, that is. The new Microsoft Store is gearing up for an April 19 opening at Stanford Shopping Center, a Microsoft spokesman said earlier this week. Stretching out 6,369 square feet, the store will be next to Nine West (near Bloomingdale’s) with an array of products, including Windows 7 PCs, Windows Phones and Kinect for Xbox 360. Free tech trainings will be offered, and customers who are the
creative type will be able to design lids and skins for laptops, phones and Xboxes. Interestingly, just on the other side of Nine West is the Apple Store.
ˆ 2EBECCA 7ALLACE (EARD A RUMOR ABOUT YOUR FAVORITE STORE OR BUSINESS MOV ING OUT OR IN DOWN THE BLOCK OR ACROSS TOWN 3HOP 4ALK WILL CHECK IT OUT %MAIL SHOPTALK PAWEEKLY COM
h7E VE THOUGHT ABOUT IT IN THE PAST BUT DECIDED AGAINST IT ) D NEED AN OTHER WIFE v HE SAID h-AKING SAND WICHES ISN T THE MOST EXCITING THING IN THE WORLD )T DOES GET A REPETITIVE BUT WE RE MORE THAN COMPENSATED BY THE PEOPLE AND CUSTOMERS WHO COME TO SEE US ˆ SOME OF THEM GO BACK TO v N Simply Sandwiches 2435 Ash St., Palo Alto 94306 650-329-1266 simplysandwichespaloalto.com Hours: Weekdays 11 a.m. to 3 p.m.
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Baby Boomers: Seeking Community? We’re building a new “old fashioned� neighborhood of upscale, energy-efficient condos just blocks from downtown MV. Own a private home but also share common facilities such as a crafts room, media room, workshop, roof deck and gardens. Plenty of fellowship and activities with your neighbors, but also private spaces for your own pursuits. We’re 14 households strong and are looking for 5 more to join us. Construction starts this spring, with occupancy by late 2013. Endorsed by the Greenbelt Alliance. To find out more or to make reservations for our next social on March 18th:
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650-479-MVCC (479-6822) www.MountainViewCohousing.org
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