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H A P P Y H O L I D AY S (continued from previous page)
with a fuzzy-bearded Santa. “You can’t find this anywhere,� Goodkind said, cradling it in her hands. “It’s a labor of love.� Ceramic artist Lee Middleman of Portola Valley stopped by to drop off some of his vases. “It’s a real nice feeling,� he said of the fact that store profits are donated to the children’s hospital. “It’s a good, synergistic thing. I make lower-priced work (for the shop), priced so it will sell.� Middleman’s recent works — elegantly rounded vases that had been precisely glazed — were priced in the $70 and $110 range. “The benefit to me is in the exposure,� he said, adding that people have told him they first saw his work at Allied Arts. Running a store that benefits a nonprofit — and staffed by volunteers — can be challenging, said Tita Kolozsi, a volunteer and a ceramic artist whose works are displayed at the shop. “It’s not easy for any kind of artisan shop nowadays to stay in business,� Koloszi said. Shop director Elaine Scotten relies on four volunteers who work full-time and 18 volunteers who take shifts at the store each week. The shop donated about $30,000 to the children’s hospital this past year, she said. At Town & Country Village shopping center in Palo Alto, the boutique In Her Shoes looks like any other shop for the well-heeled, with high-end merchandise and spacious, well-lit displays. And it is, except that its profits go to the Global Fund for Women, a grant-making foundation that invests in women-led organizations worldwide. Most customers don’t even realize the store is a nonprofit, one salesclerk said. Its mission is not announced to shoppers, save for a display about the Global Fund along one wall. Among the merchandise sold at In Her Shoes are Anyi Lu pumps, handmade in Italy. The shoes — in chocolate, taupe, gold and leopard print — cost about the same as at other retailers, up to $425. There are also Frye leather boots, priced in the $300-$500 range, Skechers flats, and rhinestone-encrusted silver sandals by Vera Wang Lavender. A black cashmere hoodie with grey knit lining by OATS retails for $150. Some brands, including Frye boots, discount the price of their merchandise to In Her Shoes, in order to boost the amount that is donated to the Global Fund, according to the fund’s website. Pamela Rosekrans originally launched the venture in downtown Palo Alto in 2006. She takes no salary herself, the website stated. Other retail avenues for benefiting charity this holiday season include numerous second-hand shops that support local nonprofits. For-profit stores also are hosting one-time events, such as a Dec. 3 art show and sale at Gitane in Town & Country Village, which will benefit the Global Fund for Women. ■Palo Alto Weekly Editor Jocelyn Dong can be emailed at jdong@paweekly.com.