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M E D I A
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Profile
Our Readers – Your Customers!
A
KUSTIK GITARRE is the specialist journal with the largest circulation in Europe for acoustic guitarists and lovers of all styles of acoustic guitar music: Folk, fingerstyle, pop, singer/ songwriter, rock and classical guitar. More than 100 elaborately produced pages focus on news and reviews, workshops, interviews and portraits of guitarists and luthiers, reports and much more. AKUSTIK GITARRE is the leading print medium and most important source of information
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for the entire acoustic guitar scene (and for many electric guitarists as well). Our singular audio CD contains all workshops and exercises, bonustracks by the musicians featured in our magazin, recordings of all testinstruments and other specials. www.akustik-gitarre.com is the perfect complement to our magazine. We expand on the instrument tests, interviews and workshops presented in the magazine with videos and sound samples.
Contact
Give us a call – we look forward to hearing from you!
Editor
E-Mail: media@acoustic-music.de
Mechthild Moreno Tel.: 05 41 - 6 36 13 E-Mail: anzeigen@akustik-gitarre.com
Graphic Design
Webmaster
Peter Finger
Foto: manfred Pollert
Arndtstraße 20 49080 Osnabrück Tel.: 05 41 - 71 00 20 Fax: 05 41 - 70 86 67
Andreas Schulz Hainerweg 8 · 61273 Wehrheim Tel. 0 60 81 - 4 69 99 35 E-Mail: redaktionsteam@akustik-gitarre.com
Foto: manfred Pollert
Acoustic Music GmbH & Co. KG Postfach 1945 49009 Osnabrück
Advertising Manager
Hermann Otte Tel.: 0 54 51 - 73 77 8 E-Mail: hermannotte@t-online.de
Bank details:
Foto: Robert Schäfer
As an internationally renowned guitarist himself, AKUSTIK GITARRE editor in chief Peter Finger enjoys close personal contacts to leading acoustic guitarists all over the world. That’s the unique thing about our magazine: all of your contact partners here are players themselves. So when discussing future cooperation and advertising campaigns, you benefit from our understanding and competence in this area, to best represent your interests and help find the optimal way to present your products.
Publisher
Editorial Board
Foto: Henke
Our Team
Gerald Oppermann Tel.: 05 41 - 7 60 79 82-3 Mobil: 0170 - 2278239 E-Mail: service@akustik-gitarre.com
Sparkasse Osnabrück
Voksbank Osnabrück
Postbank
IBAN: DE29 2655 0105 0000 6993 30 BIC: NOLADE22
IBAN: DE43 2659 0025 0945 4209 00 BIC: GENODEF1OSV
IBAN: DE02 2501 0030 0905 1023 08 BIC: PBNKDEFF
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Readership PROFILE
The Readership of AKUSTIK GITARRE In order to enable you to assess the readership of AKUSTIK GITARRE as accurately as possible and to adjust your product information accordingly, here are the most important results of our latest readers’ survey: 98% of our readers are active guitarists, more than half of them also play another instrument. A total of 80% pay close attention to the advertisements and over 70% find them interesting and helpful.
Education
Because of ads in AKUSTIK GITARRE, 76% of our readers have recently contacted manu facturers or retailers at least once, 60% more than once and 12% more than five times. 65% of our readers are aged between 30 and 50, the majority are educated and have an above average income. Almost 20% of our readers are music and guitar teachers, making them significant multipliers with considerable influence over the purchasing decisions of their students. This also shows the high degree of acceptance our authors enjoy among critical experts.
Self-employed 21% Managerial employee: 16%
O-level/GCSE: 18% other: 14%
Blue collar worker: 7% Student/trainee:: 5% other: 5%
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Call us - we’re there for you!
Over 2.500 Euro: 30%
White collar employee: 46%
Highschool diploma/A-levels: 22%
Here you’ll find your contact person for all questions regarding AKUSTIK GITARRE. We offer support in cooperations or ad campaigns as well as in clearing up technical details or arranging coordination with editorial contributions. By the way, since we’re all enthusiastic acoustic guitarists ourselves, you can be sure that your interests are in good hands with us.
Monthly net income
Occupation
University/College degree: 46%
Contact information to get in touch with the guitar playing team at AKUSTIK GITARRE can be found on page 6/7
2000 to 2500 Euro: 14% 1500 to 2000 Euro: 18% 1000 to 1500 Euro: 14% 750 to 1000 Euro: 4% under 750 Euro: 9% no answer 11%
Deadlines Print
Deadlines 2024 Issue
Editorial Deadline
Ads Close
Artwork Deadline
Date Of Sale
1-2024 Christmas issue
Fri 13.10.23
Wed 25.10.23
Mon 06.11.23
Fri 24.11.23
2-2024
Fri 08.12.23
Thurs 21.12.23
Mon 08.01.24
Fri 26.01.23
3-2024
Fri 09.02.24
Wed 21.02.24
Mon 04.03.24
Fri 22.03.24
4-2024
Fri 12.04.24
Wed 24.04.24
Mon 06.05.24
Fri 24.05.24
5-2024
Fri 07.06.24
Wed 26.06.24
Mon 08.07.24
Fri 26.07.24
6-2024
Fri 09.08.24
Wed 28.08.24
Mon 09.09.24
Fri 27.09.24
1-2025 Christmas issue
Fri 11.10.24
Wed 23.10.24
Mon 04.11.24
Fri 29.11.24
Guitar Summit: 20.– 22.09.2024 5 AK U S T I K G I TARRE Media Data 2024
Sizes Print
2/1
Double page spread
1/1
non-bleed
1/1
full-bleed
1/2
horizontal
1/3
horizontal
1/3
upright
1/3
square
1/4
horizontal
1/2
1/2
upright
square
1/4
1/4
upright
square
*In the case of bleed formats at least 3mm edge trim is necessary on all sides! Please stick to the safety margin. Edge Trim: Area which is cut away (avoids white cutting edges)
1/6
upright 6 AK U S T I K G I TARRE Media Data 2024
1/8
upright horizontal
1/16
upright horizontal
Safety Margin: Distance between text/information and edge of data format (avoids unwanted bleed).
be an
3mm bleed 4mm safety margin
Sizes Print
Sizes
For prices pls ask Mecki Moreno at phone ++(0)541 - 63613 or by email at mecmoreno@akustik-gitarre.com
Size
Non-bleed width x height mm
Full-bleed* width x height mm
2/1
400 x 254
430 x 280
1/1
185 x 254
215 x 280
1/2 horizontal
185 x 127
215 x 142
1/2 upright
90 x 254
105 x 280
1/2 square
122 x 169
137 x 184
1/3 horizontal
185 x 84
215 x 99
1/3 upright
59 x 254
74 x 280
1/3 square
122 x 127
137 x 142
1/4 horizontal
185 x 63
215 x 78
1/4 upright
43 x 254
58 x 280
1/4 square
90 x 127
105 x 142
1/6 upright
59 x 127
–
1/8 horizontal
90 x 63
–
1/8 upright
43 x 127
–
1/16 horizontal
90 x 30
–
1/16 upright
43 x 63
–
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For all deadlines please consult p. 5!
Discounts on purchases within a one year period Frequency 2 insertions 5% 4 insertions 10% 6 insertions 15% 12 insertions 20% Quantity 3 pages 6 pages 12 pages 18 pages
5% 10% 15% 20%
Payment Due: Within 14 days net cash; automatic debit transfer or payment in advance: 2% cash discount Right of cancellation: Written notice within a week after reservation, for inserts and cover pages 3 weeks before submission deadline
*In the case of bleed formats at least 3mm edge trim is necessary on all sides! Please stick to the safety margin.
Special Inserts Print
Price list No. 26 · effective Jan 1st, 2024
¼ 4c SPEcIAL
Top Shop
¼ 4c square with three other ads on a full right page
1/4
square 90 x 127 mm
Insertions at low prices
These special prices apply per issue and must be booked for one year (6 issues). They are not subject to any discounts.
1 Edition
390,-
3 Editions = ½ Year
360,-
6 Editions = 1 Year
330,-
12 Editions = 2 Years
300,-
These special prices apply per issue incl. all discounts.
Special inserts e. g. cover- or loose-inserts on request Reservation: Mechthild Moreno E-Mail: anzeigen@akustik-gitarre.com 8 AK U S T I K G I TARRE Media Data 2024
For all deadlines please consult p. 9!
1/8
upright or horizontal Size
1/12
1/16
upright or horizontal Non-bleed width x height mm
1/8 upright
43 x 127
1/8 horizontal
90 x 63
1/12
59 x 63
1/16 upright
43 x 63
1/16 horizontal
90 x 30
1/24
59 x 30
Please note: All ad rates are NET prices and are subject to VAT Guaranteed positions: + 15 % • Agency commission: 15 %
1/24 4-color Price in v 280,190,160,110,-
Data Transmission Print
Printing Information Digital file formats:
Data transmission
• PDF • TIFF • JPEG • PSD • EPS/Postscript All fonts must be embedded Picture files 300 dpi min/ vector graphics 600 dpi min Scale: CMYK – Euroscale
Per e-mail: Artwork (50 MB max.) may be forwarded to our graphic department: hermannotte@t-online.de
Proof In case of 4-color ads please send a final digital proof to our graphic department: GRAFIKBÜRO OTTE Siegfriedstr. 6 D-49477 Ibbenbüren Tel.: +49-54 51 / 73 77 8
Per internet: Please make sure before upload to put all files to one folder (e.g. ZIP file) and ask for access code to our ftp server by e-mail at: service@akustik-gitarre.com If files are damaged, we inform you in due time. For all deadlines please consult p. 5!
Warranty/Liability We would like to point out explicitly, that any data arriving via email or data media will be checked for completeness and functionality to the best of our knowledge. However, we cannot provide any guarantee in the event of faulty print owing to wrong, late or incomplete data or technology-based layout errors! 9 AK U S T I K G I TARRE Media Data 2024
Profile Online
The Website
www.akustik-gitarre.com is the perfect complement to our print magazine. Videos and sound samples relating to instrument tests, interviews and workshops in the print edition .bring these into sharper focus and make them even more vivid.
interesting news, reports and a listing of upcoming concert appearances. The website also features our complete online archive with an overview of topics in every single issue of AKUSTIK GITARRE, from the first one published in April 1994, right up to the present day.
the user can find a wealth of important guitar related addresses, from brands and manufacturers to repair shops, retailers, schools and workshop providers, publishers or festival and concert organisers.
An additional free service for our users is the extremely popular classified ads market, plus
Our new feature AKUSTIKnetz offers great networking possibilities for the guitar scene. Here
Join us here to help increase public awareness of your products!
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Profile Online
Online videos to complement test reports and workshops are extremely popular with our readership. Each edition includes informative videos to accompany reviews of particularly interesting instruments, in which the instrument in question is presented and – more importantly – played extensively. We also support our readers with video workshops to help them learn guitar and improve their skills. Every edition includes a variety
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of video tutorials specially filmed for this purpose. The AG video program really comes together in our Youtube channel, where we put together an individual playlist for each issue, including representative clips of the artists presented in the magazine. Through the combination of our print edition with the multimedia presentations on the website and on Youtube, AKUSTIK GITARRE becomes a personal “guitar guide” for every reader.
INTERNETBANNER Online
Price list No. 26 · effective Jan 1st, 2024
Advertising Spaces oN aKUSTIK-gITARRE.COM Your Online Advertising We offer various different banner formats for the online presentation of your products on our website. You can choose between different forms and placements: • prominent skyscrapers or superbanners on any page
Sizes (in Pixel)
Rotation
Positioning
Superbanner
720 x 60
Max. 3 customers
At the top in the page header
Skyscraper
120 x 600
Max. 3 customers
In the left or right outside column
Content Ad
460 x 80
None
Between the text sections
• a budget priced banners in the classified ads section • content ads on special pages • pre-rolls in videos • your profile in AKUSTIKnetz Please profit from our special bundle prices for print and online advertisements.
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INTERNETBANNER Online
Price list No. 26 · effective Jan 1st, 2024
Classified Ads After the cover page, the classified ad section at akustik-gitarre.com has the largest number of hits. This makes it an attractive advertising space at an unbeatable price. Choose between two different banner sizes:
Banner 1 (single height) Format: 672 x 118 px (B x H) Price for each 2 months: Single booking v 80 Annual booking (6x) v 60
Banner 2 (double height)
Banner 1
Format: 672 x 208 px Price for each 2 months: Single booking v 130 Annual booking (6x) v 100 All prices are net and are subject to VAT. We give 3% early payment discount on annual payments. Start of Booking: next on-sale date of AKUSTIK GITARRE (exceptions available on request) Data Transfer: minimum 3 working days before on-sale date, direct to our webmaster Gerald Oppermann: service@akustik-gitarre.com Please cc to anzeigen@akustik-gitarre.com 13 A K U S T I K G ITARRE Media Data 2024
Banner 2
Akustiknetz Online
Price list No. 26 · effective Jan 1st, 2024
AKUSTIKnetz
Musiker Werkstätten
The platform for the guitar scene
Verlage
AKUSTIKnetz
Our AKUSTIKnetz offers our customers the opportunity for detailed product presentations. Music retailers, guitar builders, concert promoters, music publishers and other specialists present their services in different sections.
Service Veranstalter
Hersteller Händler
Your advantages
Marken
• Your products are presented in a guitar-friendly setting • Use the high PageRank of our website to improve the ranking and number of hits on your own website!
You can choose between the more extensive XXL version with interactive elements and the pure text version XL!
• Gain a lasting presence for a low price. Service
Price per month
One-off set-up fee
XL
XL Profile, logo, contact information
v8
v 59
XXL
XXL Profile, logo, contact information, videoclip, audio samples, photos (max. 4)
v 12
v 79
• Network with the guitar scene on akustik-gitarre.com
Format
• Easy support: Gerald Oppermann Tel. +49 541 7607 982-3, mobile +49 170 227 8239 service@akustik-gitarre.com
Minimum booking: 12 months · All prices are subject to VAT. Invoice once yearly in advance.
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Akustik gitarre APP Online
Information/booking Mechthild Moreno Tel.: +49 (0)5 41 - 6 36 13 Fax: +49 (0)5 41 - 6 36 53 E-Mail: anzeigen@akustik-gitarre.com
Banner Delivery/support
Now available as an app as well for iOS, Android or your PC at home. • Single editions • Annual subscriptions • Package subscriptions from print and digital editions
File formats: gif, swf, png or jpg Gerald Oppermann Tel.: +49 (0)5 41 - 7 60 79 82-3 Mobil: +49 (0)170 - 2278239 E-Mail: service@akustik-gitarre.com
For more information and a free sample visit www.akustik-gitarre.com 15 A K U S T I K G ITARRE Media Data 2024
The World of Akustik Gitarre
The magazine
The website
The best place for your ad: · AKUSTIK GITARRE, the largest specialist journal for acoustic guitarists in Europe. Over 100 pages of news, reporting, tests, workshops, interviews, technical articles, reviews of tutorials, DVDs and CDs, company portraits, trade fair reports and much more. AKUSTIK GITARRE – the magazine for fingerstyle, singer/songwriter, folk, blues, pop, jazz, latin, rock and classical guitar. And in particular: for your advertising!
Always right up to date · direct access to the world of the acoustic guitar – and your online advertising. Video tests and workshops create the perfect connection to our magazine and ensure that the website is particularly effective as a medium for your advertising. Profit from our page ranking and high volume of traffic by presenting your products on www.akustik-gitarre.com!
The CD Attractive in every way · we release a high quality CD to go with every issue of AKUSTIK GITARRE. Only available here: top quality sound examples of all instruments and equipment tested in the magazine, perfect for directing attention straight to your products. The CD also contains the audio recordings of all workshops, plus bonus tracks from featured artists. 16 AK U S T I K G ITARRE Media Data 2024
The workshop magazine with DVD Acoustic Player · the DVD workshop magazine for guitarists. Up to fourteen exciting workshops per issue, covering all the important guitar styles and playing techniques, in notation and tabs. Plus video lessons with over 240 minutes of premium guitar tuition from some of today’s leading players and educators. The ultimate playalong magazine for every guitar lover!
Publisher
Advertising Manager
Acoustic Music GmbH & Co. KG
Mechthild Moreno Tel.: 05 41 - 6 36 13
Postfach 1945 49009 Osnabrück
E-Mail: anzeigen@akustik-gitarre.com
Arndtstraße 20 49080 Osnabrück
Accountancy
Tel.: 05 41 - 71 00 20 Fax: 05 41 - 70 86 67
Jessica Wamhoff Tel.: 05 41 - 71 00 2-10 Fax: 05 41 - 70 86 67
E-Mail: media@acoustic-music.de www.acoustic-music.de
E-Mail: sales@acoustic-music.de www.acoustic-music.de
Editorial Board
Webmaster
Andreas Schulz Hainerweg 8 61273 Wehrheim Tel. 0 60 81 - 4 69 99 35
Gerald Oppermann
E-Mail: redaktionsteam@akustik-gitarre.com www.akustik-gitarre.com
M e d i a
Tel.: 05 41 - 7 60 79 82-3 Mobil: 0170 - 2278239 E-Mail: service@akustik-gitarre.com
D a t a
Graphic Design Hermann Otte Tel.: 0 54 51 - 73 77 8 E-Mail: hermannotte@t-online.de
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