A
M a n ’ s
S t o r y
C o l l e c t i o n
A
M a n ’ s
S t o r y
C o l l e c t i o n
22 September 2010 London Fashion Week
“Always ground-breaking &
spectacular he is one of the few menswear designers who brings a sense of dramatic showmanship to his presentations.�
Maris Davis, Editor In Chief, Fashion Windows
22 09 TWENTY SECOND
SEPTEMBER
10 TWO THOUSAND & TEN
O
zwald Boateng closed London Fashion Week on the evening of Wednesday 22 September 2010 with a monumental fashion show that redefined him as one
of the most innovative and compelling British designers today. The concept behind the collection conveyed the dynamism of Ozwald Boateng - a brand that can grace all men, no matter the age, size or ethnicity. A full-house at the Odeon Cinema Leicester Square was left stunned after witnessing an incredibly ambitious, filmic event. After previewing a montage of clips from the new documentary film ‘A Man’s Story’, a vast array of
100 models took to the stage with an overwhelming presence. An exhibition of absolute sophistication, refined design and styling with undeniable conviction, showcasing both Autumn/Winter 10/11 and Spring/Summer 11 collections. The finale saw the models exit the stage through the audience and take to the streets of London. Electrifying shots of colour and crews of striking men dressed in Ozwald Boateng cut open the Mayfair streets as the army of models marched back to the Savile Row HQ, leaving onlookers perplexed and amazed. This book has captured the exhilarating 24 hours when Ozwald Boateng put on a show that will go down in history as one of London’s most epic fashion shows.
24 hours till show Ozwald orchestrates the choreography rehearsal in a Mayfair Car Park
21 hours till show Ozwald and his team return to Savile Row HQ for final preparations
19 hours till show Tailors work on alterations to show garments
7 hours till show Models arrive at Savile Row HQ
6 hours till show Hair by Chris Foster and his team Makeup by Dean Rudd and the M.A.C. Pro Team
5 hours till show Models are dressed in show pieces
3 hours till show Models leave Savile Row for the venue
2 hours 45 minutes till show Models arrive at the Odeon Leicester Square via the back entrance
2 hours till show Models prepare for final rehearsal
30 minutes till show Models wait backstage
30 minutes till show Ahmed Dickinson’s masterful performance on the classical guitar welcomes guests into the auditorium
“A show that went
far beyond
a runway presentation. This was an event, meticulously planned and seamlessly rolled out.�
Sasha Wilkins, Mercedes Benz - Voices Of Fashion
A M an’s Story Collection
Ozwald Boateng’s grand presentation of the collection A Man’s Story was born from his notion that all men can dress with style and look beautiful. The appreciation for the experience of the individual and the enhancement of character and self belief is the foundation of the collection. Through 25 years of evolution as a fashion designer Ozwald Boateng has mastered his precise cut, signature use of colour and design philosophy, akin to generations of men around the globe. On Wednesday 22 September 2010 the 1,600 strong audience at the Odeon in Leicester Square, London witnessed an extensive collection with the energy and strong sense of identity that embodies definitive menswear. Ozwald Boateng opened the world of high-end fashion to all men across the cultural spectrum. The success of the collection was distinguishing the journey of the beholder, the story behind the man, as a platform for enlightenment and inspiration.
The show begins with an exclusive preview of clips from the upcoming documentary film ‘A Man’s Story’
Ozwald Boateng launches his greatest catwalk show to date with an onslaught of monochrome
“ Boateng’s London show was
E p i c .”
Carola Long, Deputy Fashion Editor, The Independent
“ Boateng has broken barriers doing this show. It was
E p i c .” Yin n Yang Blog
“ I t
m
e fa shion
m
wa s
e
a
g show
a nd
g
s tat e m e n t. ”
Nicola Copping, The Financial Times
a a
a
“ I can honestly say i have been to the sort of show that makes you think you are witnessing a piece of
h i s t o r y. That menswear cannot be the same anymore after that. The sort of show where love, applause, emotion, pop culture, art, music and fashion mix all together and form a coherent evening.
Pure entertainment.� Alize Morand Blog
All 100 models return to the stage
“I t
w a s
w o r t h
t h e
t w o - d e c a d e - l o n g Shortlist Magazine
n e a r w a i t . �
“A
blockbuster fashion show by Savile Row designer Ozwald Boateng…he certainly made a statement last night and brought London Fashion Week to close with a plenty of bang.”
Simon Chilvers, The Guardian
“ One of the best pr oduced shows of the week. The sweetest moment? When Ozwald escorted his father on stage to take his bow.�
Vogue
The show finale sees all 100 models exit the stage into the audience and out the front doors of the Odeon and walk back to the Savile Row HQ, via Piccadilly Circus and Regent Street.
Photography by
Thanks to
Billa Baldwin
Jazz Virdee
Chris Foster
Sam Lambert
Paul Ames
Christopher James David Pattinson Matt Thompson Nedim Nazerali
Sergey Kovalenko Stephen Coke
Ben Cottrell
Andrew Curtis
Miles Warren Tiffany Atakorah
Iryna Stepchenko Andre Davis Aaron Dash Alex Taylor
Miguel Gutierrez Kem Mehmet
Michelle Natasha Dixon Caterina Maiolini Janine Thorpe Veir
Chris Willson
Stephen Jones
Jake Grantham
Sara Blonstein
Khalid Fakhour
Brian Jones
Faisal Benchekroun Jane Shepphard Anna Wilhelm Ibrahim Dinis
Dan Keam-George Vikki Burns
Tim Wade
Amie Witton-Wallace
Liam Maher
George McPherson
Shaka Maidoh
Patrik Binkowski Megumi Ikeda Aduu Juma
Alex Barlow
Talib Choudry Matt Ryalls Underdog
Alex Curtis
The British Fashion Council
Filipa Sequeira Vieira
AMCK Models
Martin Blackburn
First Models
Aly Sazan
Mekayla Jarvis-Irving Mary Taylor
Radina Partrick
Subinder Randhawa Toby Cullen
Tom Portsmouth Richard Guton Rocio CaramĂŠs Yemi Spaine
Chad Hobson
D1 Models
FM Models
M&P Models Models 1
Nevs Models Next Models
Oxygen Models
Premier Models Select Models
Storm Models
All 100 models
Strange Fruit
MoĂŤt & Chandon
Ahmed Dickinson
Roja Dove
Dean Rudd
The M.A.C PRO Team
The Dorchester Collection Blackberry
M.A.C Makeup ADL
This book is dedicated to my Father