Sept. 23, 2011
A
THE
W Austin
energy…
*LIFE
Noteworthy happenings, reviews and openings that highlight the best of everything Austin has to offer
Join us for an evening of radiant Featuring a jazz performance by Grammy-winner Kurt Elling Wow cocktails and cuisine among luminaries and shining
a gleam…
stars…
The swanky sounds of songbird, Ava Arenella
a sparkle…
Late night dueling DJ dance party with DJ Manny
light…
An evening of A spectrum of surprises to enjoy the night of—and beyond Ivy Lynn Negron rocks the denim in a look by mash-up team, “Denim Rock.”
Ashley Johnson ushers in the third year of Austin Fashion Week.
Austin Fashion Gets A Kickstart: Mash Up Teams Begin Austin Fashion Week
For tickets visit balletaustin.org/feteish fête*ish tickets $125
Limited Fête tickets at $1,000
Proceeds benefit Ballet Austin’s community education programs reaching over 57,000 children across Central Texas each year.
JOHN PESINA
BY KRISTEN MORADO
Flashing lights, a private performance by a local band and nationally recognized fashion designers filling a runway with their latest offerings: it’s clear that Austin Fashion Week, a mere three years old, is growing up. The feeling at the opening night kickoff, hosted at Cowboy Harley-Davidson, was one worthy of New York or Los Angeles, with the major difference being one of scale. Photographers jockeyed for position near the runway, front row seats were prized and even attendees looked runway-worthy.
needed to complete a particular look and the public has a voice in choosing a winner. “We created the Mash Up Teams in 2010 to allow all the talented participants—whether they be a make up artist or a model—an opportunity to meet and work together,” said Matt Swinney, founder of Austin Fashion Week. “Our goal with the Mash Up Teams is to foster community and collaboration. This year’s teams have really put their best work forward. The images speak for themselves!”
But, as this is Austin Fashion Week, not only are there different live looks on the runway by featured designers, but there is also a distinctly Austin spin. “Mash Up Teams” are randomly placed together to present an image, compiled by the combined talents of makeup artists, hair stylists, photographers and models. Teams consist of however many designers are
The teams are competing for “Best Mash Up Team” in the categories of People’s Choice and Industry Choice, where the public and those within the fashion industry can vote at FashionWeekAustin.com. These images are precisely what came to life at the kickoff event and jumpstarted the week, which is poised to become a force for fashion, in Austin and beyond.
austinlifestylemagazine.com
15