OTC Beauty Magazine | November 2022

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Jones, Edward Murawski, Andis

Contributors: Dawn V. White, Yoram Solomon, Kate Zabriskie

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Allyson Leak EDITOR

Emotional Intelligence

According to the Institute for Health and Human Potential, Emotional Intelligence (or EI) is the ability to recognize, understand and manage our own emotions and understand and influence the emotions of others. More and more studies are highlighting the importance of EI concerning the overall success of a business. When employees have high emotional intelligence, it can lead to better productivity, morale, and employee retention. For more ideas on incorporating some of the fantastic tenets of emotional development in your company, check out “Emotional Intelligence Leads to Success,” on page 10.

Our November issue focuses on Skincare and Cosmetics. We’ve highlighted some great makeup and skincare trends in our Marketplace on page 12, Beauty Ambassador on page 62, and Top 5 on page 42. Our Manufacturer Profile this month features Camille Rose. Check out what the founder, Janell Stephens had to say about her inspiration for the brand on page 40. We also chatted with Mike Barker about his beautiful transition into retirement and the fond memories he has from his 26 years at House of Cheatham on page 48.

I wish you continued success and hope you can carve out some time to pat yourself on the back for all of your hard work.

BY ALLYSON LEAK

Emotional Intelligence Leads to Success

Emotional intelligence is a vital asset to have when it comes to business growth and success. It is the ability to have awareness and self regulate one’s emotions. When your employees incorporate the tenets of emotional intelligence, it can increase productivity, build better relationships, and improve staff retention. Check out the five pillars of emotional intelligence that you can start inserting into your company today.

Self-awareness

Self-awareness is when a person can recognize their emotions. It lets someone know when it’s time to take a mindful minute if they are stressed. A mindful minute may include closing the eyes, taking a few long deep

breaths, or going for a walk to get fresh air at lunch.

Empathy

Empathy allows someone to see the other person’s perspective in a situation. Fostering an environment that encourages openness, communication, and team building can help build empathy in your employees, leading to a happier work culture.

Relationship management

Good relationship management can inspire, build trust, and guide your employees to maximize their potential. It involves leading with compassion, focus, and harmony to affect your team’s performance positively.

Self-management

Everyone gets stressed sometimes, but how you handle and control yourself in those moments matters. Ensure your employees have the wellness tools and information to help them regulate their emotions.

Motivation

Motivation helps us keep going even in stressful moments. The root of motivation is the feeling that you have a purpose in life. If you can find ways to get to know your employees and find out what motivates them in life, it will show that you care and help them stay grounded and focused.

Living The Dream

Dark shades for fall and winter can create bold and beautiful looks. Dreamworld offers an amazing variety of lip shades, eye lashes, and polishes that can achieve this look. Check out a few other amazing brands that allow this look to come together effortlessly.

These shades are great for complementing darker colored lips and can be offered when customers are looking for darker hues for their lip shades you can suggest neutral nail colors as well. You can also recommend any nail files, nail remover, and a clear topcoat.

Lash Out

These luxury lashes are perfect for someones collection or even as a gift this season.

Perfectly Polished

Nail Lovers will love the variety of shades. You might even want to consider selling acrylic beauty storage trays for nail polish for another complementary selling point.

BY YORAM SOLOMON, PH.D.

Increase the Odds of Improving Your Organizations Performance

4 Approaches to Building Employee Trustworthiness

Buildingtrust in your organization greatly benefits the employees, the culture, and the organization’s performance, which are all tightly related. Building trust is undoubtedly important for a company, and increasing the level of trust could have a transformative effect.

Building trust would be easy only if two conditions are met. First, that trust would be absolute. In other words, there is an absolute, universal set of behaviors that, if followed, would build trust for everyone. Second, that all it took to change behavior would be to know what behavior you wanted to change and what new behavior you would like to adopt instead.

Unfortunately, neither condition is true. Trust is neither absolute nor universal. While some behaviors (such as telling the truth) are universal, others are not. In fact, the same behavior that would cause one person to trust you could cause another person to distrust you—for example, risktakers trust other risk-takers, but those who avoid risk will not trust risktakers because they believe they are irresponsible and reckless.

Furthermore, it is not enough to know what behavior you want to change. Knowledge is not enough. Behaviors are very hard to change. One study found that even if you know your goal, your probability of achieving it is only 10%. Even if you committed, set a timeline, and made a plan to achieve that goal, your probability is still limited to 50%.

You must first identify specific, critical relationships and specific behaviors that you must change in them. Those could be different in different

relationships. Then, you must form new habits that will change your behaviors and build your trustworthiness, and thus the trust other people have in you. Even then, it takes time and many repetitions of the new behavior before it becomes natural. It won’t happen overnight.

Sounds complicated?

It’s achievable but requires a different approach than what you have heard about trust. If you want your efforts to be effective, that is.

The process of increasing your trustworthiness has the following steps:

• Identifying a critical relationship in which another employee (could be a coworker, a boss, or someone who reports to you) depends on you. If they don’t trust you, they will not rely on you.

• Identifying your specific behavior that holds you back from being trusted by that person. Remember that trust is relative. That behavior might not cause someone else to distrust you, but it does cause the other person in this critical relationship not to trust you. The reason for focusing on bad behavior is because people respond much stronger (and negatively) to bad behavior than they do (positively) to positive behavior. Research proved that many times.

• Creating a S.M.A.R.T. (specific, measurable, achievable but not too easy, relevant and impactful, and time-bound) plan that will allow you to form new behaviors that would negate the current ones. The plan should consider the process of forming new habits.

• Execute until the new habit becomes automatic and doesn’t require thinking and effort anymore.

Sounds easy? Well, it’s not. There are too many places where you can make mistakes. You may identify a relationship that is not critical, or the dependency of the other person in you is not important enough. You may identify the wrong behavior to work on and spend time and effort trying to fix a behavior that is not holding you back from being more trusted in that relationship while not working on the behavior that does. Your plan might be too easy, too hard, not impactful enough, or otherwise easy to drop before forming new habits. Finally, according to that study, even if you do everything right, you still only have a 50% probability of success.

How can you increase your odds?

The rest of this article will describe four approaches to building employee trustworthiness.

Self-Study

You could learn by reading books, taking online courses, or otherwise individually.

Pros:

• You can do it at a convenient place and time.

• You can do it at your own pace.

• It is typically the cheapest alternative on a per-person basis.

Cons:

Lacking deep knowledge and experience, you are more likely to make mistakes, such as identifying the wrong relationship or the wrong behavior to focus on.

Your retention will be the lowest, and so will the probability of forming new habits, given that nobody is holding you accountable.

Workshops

You could attend an open enrollment or company-sponsored workshops to help create the right plan.

Pros:

• Workshops typically address multiple employees in the company in parallel.

• You have an opportunity to interact with others and learn from their challenges.

• You can also ask others or the facilitator to review your plan.

• Peer pressure can provide motivation.

Cons:

You are still prone to making mistakes in identifying the right relationship and the behavior holding you back from being more trusted.

You still lack an accountability partner, threatening the retention of what you learned.

External Coach

You could either hire an external coach or have the company hire one to take you through the process.

Pros:

• A coach is more experienced with the process and human nature.

• A coach could be your accountability partner throughout the execution phase and increase your probability of forming a new habit from 50% to 95%.

Cons:

• The coach may not be familiar with the company’s people, dynamics, and culture.

• You may not trust the coach due to being external to the company and knowing them for a very short time.

• They can be costly, especially if coaching multiple people in the company.

Internal HR Professional

The ultimate solution might be right under your nose—your human resources professional.

Pros:

• They are already trained and experienced in human behavior in the organizational setting, and addressing these human resources issue (trust) fits their job description.

• They are internal to the company and are very familiar with the people, the internal dynamics, and the corporate culture and goals.

• Having worked with the employees they are helping, they are more trusted by those employees than an external coach would.

• They are already on the company’s payroll.

The conclusion is straightforward: building trust in the organization is not simple. It should be addressed one relationship at a time, identifying behaviors that hold 1 party to that relationship from being more trusted by the other party. It should also be treated by forming new habits that change behaviors, build trust, and transform the organization. The HR Professional is ideally positioned to help do that.

Yoram Solomon, Ph.D., MBA, LLB, is the author of The Book of Trust®, host of The Trust Show podcast, founder of the Innovation Culture Institute™ LLC, and facilitator of the Trust Habits™ workshop. To book Yoram for a keynote or a workshop, enroll in his Trusted at Work online courses, get his books, get free content, or find out more information: www.trusthabits.com.

Meet Yoram Solomon, Ph.D.

KNOWLEDGE TO KNOW

By Dwan V. White

Easy Ways to Generate Passive Revenue for Your Store

Today’s retail environment requires store owners to be more creative in ways they generate revenue. While sales of beauty products in OTC’s may be a bit steadier than in mass retail, the current state of the economy is the primary reason why consumers are spending less (and with less frequency), even on their personal care and grooming necessities. Creating opportunities for passive revenue is a great way to help supplement slower

periods of sales and bring in a little extra monthly cash flow (even when sales are good). These ideas take little effort to coordinate and execute and help your store to become even more consumercentric.

1) Weekend Sampling Events

Brands love grassroots opportunities to engage one-one-one with consumers

and hand out free samples and educate about their products. Many stores put product samples in their customers’ bag at checkout. But the personal touch of connecting with a brand representative can have a greater impact on the potential for a future purchase. Beauty stores can charge brands a modest fee to set up an area to connect with customers. Your store can host a brand representative every weekend, for

holiday events, or even create a unique special event, like for Back to School, to host multiple brand reps & their ambassadors. The latter works well for large stores with an appropriate amount of space.

2) Video Advertising

Many consumers’ purchase decisions are based on watching branded video tutorials and ads on their devices. At the store level, seeing videos can likewise have an impact on which products they purchase, as well as help them better understand how to use the products you sell. It doesn’t take much to

put up a monitor or two in the store, insert a flash drive featuring looping videos submitted by brands, turn on the monitor when the store opens, turn it off when it closes. As with the previous suggestion, a modest advertising fee can be charged to brands to feature their videos directly where customers shop. If brands were

allowed to show their videos in mass retail, they most certainly would!

3) Direct to Customer Delivery Service

You’ve seen the TV commercials from companies like Uber Eats and Instacart expanding their food and grocery home delivery services to many other types of products, including personal care and grooming. Registering as a vendor with these companies to provide beauty product deliveries increases your visibility to a wider customer base and helps set your business apart with a service that offers an added measure of shopping ease and convenience.

Meet Dwan V. White

Dwan V. White has been a multicultural beauty Marketing & Product Development intrapreneur & executive for over 20 years. She created and developed hair care brands such as, Aunt Jackie’s Curls & Coils, Originals by Africa’s Best, and Texture My Way. Currently, she is editor & founder of the Multicultural Beauty Insider, a new digital media network reporting news, insights, and trends throughout the business vertical.

BY KATE ZABRISKIE

Goodbye Zoom Gloom: Six Tips for Better Online Training Facilitation

I’m Zoomed out. Done. Toast. Finished. Full. What part of not doing this for a while don’t you get?

You know, I think they might be multitasking while I’m trying to teach. (You don’t say Sherlock.)

This virtual stuff is here to stay, and I think I’d like to go.

Years after the world went home and most classrooms moved online, a lot of people still haven’t cracked the code to great online teaching and training. Instead of welcoming virtual learning and finding ways to work effectively from a distance, many diehard classroom trainers see online teaching and facilitation as a mediocre facsimile of the inperson experience, and they pray for it to go away.

Will those prayers be answered? Yes and no. Many organizations have returned to in-person learning, but at the same time, a lot of places still favor virtual learning for all or some of their training. The bottom line:

well-rounded training facilitators must have the skills to successfully navigate both environments.

The following tips should help.

1. Adopt the right mindset.

Just as a cheetah and leopard are both cats but not the same, virtual training and in-person learning are similar but different. To get virtual learning right, stop thinking of it as a poor substitute, and embrace it

for what it is – a separate entity with elements that are the same, better, and worse than the in-person environment. Additionally, from the beginning, design with online learning in mind instead of translating classroom material to the virtual world.

2. Remember the benefits.

Attention spans are shorter when people go online, so virtual learning works best in short segments of one to two hours. The good news?

Truncated learning blocks are easier to schedule. Furthermore, people can engage in learning for 60-120 minutes and then go back to work. Additionally, if the program is longer than a two-hour block, there’s time to practice and reflect on what’s learned between sessions. Finally, you can record virtual sessions with the click of a button. If a learner steps out or gets called away, catching up after training is easy.

3. Devote more time to the setup and instructions.

Virtual training facilitators compete with email, texts, instant messaging, and more. So, you don’t need a Magic-8 Ball to conclude “most likely, yes” when you ask, “will people multitask during online training.” The can, they do, and they will. Subsequently, online learners will miss information they might have heard in the in-person classroom. Accept the idea and accommodate.

Find a way to repeat or emphasize you important content and musthear information. For example, verbally give instructions, and immediately following type or paste them in chat.

4. Let people know what’s coming.

“I’m sorry. Could you repeat the question?” No participant wants to say those words, and no training facilitator wants to hear them.

Reduce the likelihood of repeat requests by letting people know they will be on deck before it happens. “John, I’m going to talk through this next idea, and then I will ask you to share an example.” John may not have an example, but one thing is certain, he won’t be checking out and have missed what you just asked.

5. Establish order.

“We have three hands raised. Let’s hear from Mae, followed by Keisha, and then Craig.” Ordering responses let’s people know you’ve seen them and reduces the possibility that people will talk over each other. Order is also useful when it comes to breakout rooms. When you have groups of more than three people, put someone in charge. “We’re going to do some breakout work in just a minute. If your first name comes first in the alphabet, you will be in charge of your team or you will assign someone else to be in charge. What in charge means is paying attention to the clock, calling on all members of your group, and choosing a spokesperson. Again, if your first name comes first in the alphabet, you are responsible for managing the discussion or assigning someone from your group to do so.

6. Cricket proof your interactions.

“Are there any questions?” Chirp. Just crickets and nothing else. When people don’t step forward, a certain awkwardness can fill the virtual room. The solution? Avoid the problem by providing an escape hatch. For example, “I’m going to pause for questions if you have them. If you do raise your virtual hand. If you don’t and you’re ready to move on, simply type the word “good” in the chat. With those type of instructions, one of two things will occur. Either you’ll get questions or a parade of “good” in the chat. Either way, you will avoid the sound of silence.

Victory in the virtual space comes with time, practice, and deliberate attention. Start with these six steps and see what clicks.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www. businesstrainingworks.com.

Creme of Nature Argan Oil from Morocco collection is infused with Certified Natural Argan Oil from Morocco. The collection maintains beautiful, healthy hair with Exotic Shine™. The line includes a full range of hair care, hair styling, and hair color products that nourish and rejuvenate.

Made for all hair types.

Blend It. Hold It. Stick It.

BY AFRICA’S

ALLYSON LEAK

OTC: What inspired you to launch Camille Rose and how did you get started? What inspired you to launch Camille Rose and how did you get started?

Janell Stephens: Created initially as a means of curing the eczema of [my] five young children which started on their skin and also resulted in severe dryness of their hair. In a matter of three short years the brand morphed into a multi-million dollar company with legions of fans, throngs of supporting retailers and groundbreaking partnerships that positioned the burgeoning brand as a certified leader in a space that was eager for what Camille Rose had to offer.

OTC: What are your top selling products and why do you think they are doing so well?

Janell: My hero products are my signature collection. This collection includes everything with a pink label. In this collection there is Curl Love Moisture Milk, Curl Maker, Almond Jai Twisting Butter, Algae Renew Deep Treatment, Sweet Ginger Cleansing Rinse, Curlaide Moisture Butter, Fresh Curl, Mint Condition which is a braid and scalp spray. Just to name a few.

OTC: How can OTC stores benefit from having your product line in their stores? What suggestions do you have about the

store placement of your items?

Janell: Our brand is definitely one of the brands that are created for the culture. I also feel that because I am a textured hair girl, I have a better understanding of what our hair type needs and wants. Placement should definitely be front and center because of our beautiful packaging, it will be an attention grabber.

OTC: What marketing efforts do you feel have worked really well for your brand and what do you feel sets your brand apart?

Janell: We focus on digital and social marketing along with some grass root marketing. We have been able to get to know our consumers this way and it has been working really well for us.

What sets us apart is that we really know our brand and the space that we are sitting in. We have created a collection of products that are rich in moisture with an infusion of herbs.

OTC: What changes did you and your team have to make because of the pandemic?

Janell: During the pandemic we had to pivot a lot! Our marketing plan included a ton of in store events as well as taking our beauty kitchen on the road to multiple cities. Because everything was shut down, we had to figure out a way to bring our ideas to social. On our IG page we had more lives than normal. We had guests on our IG lives that included everything from hair events, cooking classes, selfcare classes, yoga, hair tutorials etc.

We seek to share the purest and warmest joy, happiness, trust and gratitude to each and every person who experiences our products. Check out our interview with the multifaceted entrepreneur Janell Stephens, to find out her inspiration for Camille Rose and how she continues to grow her beauty empire.

OTC: Did you come from an entrepreneurial family?

Janell: Yes I did! A large amount of my family worked for themselves. This is where I get my drive and my place of YES from.

OTC: What is the best advice anyone has ever given you regarding your business?

Janell: My advice would be to grow at your own pace and try to block out all of the noise and distractions!

OTC: How do you balance things being a mompreneur?

Janell: I pray daily, workout, order my steps and make sure I take time to stop and acknowledge all of the works that I have done.

OTC: Can you tell me about the BEAUTÉ NOIR FEST and why it’s important to you?

Janell: It’s a celebration of Black Beauty, Culture and Changemakers. This is a celebration of Juneteenth and what it stands for – Freedom Day. The official Independence Day of Blacks in America. This holiday commemorates the end of slavery —which wasn’t until two years after Abraham Lincoln issued the Emancipation Proclamation and the. Known to some as the country’s “second Independence Day,” Juneteenth celebrates the freedom of enslaved people in the United States at the end of the Civil War. It is believed that many enslaved people still did not know they were free. As the story goes, some 250,000 enslaved people only learned of their freedom after Union General Gordon

Granger arrived in Galveston, Texas, on June 19, 1865, and announced that the president had issued a proclamation freeing them.

BEAUTÉ NOIR FEST is truly a celebration of Juneteenth and its history and what it means and stands for with regards to freedom of life, economics, education, arts/ entertainment, food and the black culture as a whole.

OTC: What was your inspiration for starting the Janell Ennis Stephens Foundation?

Janell: My goal is to help single moms who are working and taking care of their kids alone. I have 5 kids and I know how hard it is with two parents. Doing it alone can be very hard. I just want to relieve some stress if I can.

OTC: Is there anything else you would like for our OTC readers to know about your brand?

Janell: We seek to share the purest and warmest joy, happiness, trust and gratitude to each and every person who experiences our products.

Conditioning Basics:

Check out our Jinny top 5 products that help add shine, deep condition, and provide maximum hold.

Murray’s BEESWAX

MU26000

Murray’s Beeswax is easy to apply yet stiff enough for the most demanding hair styles. A must for braids, dreadlocks and other hard to hold styles. Murray’s imports the highest available grade of Beeswax from Australia.

Hairobics Braid Gel HB3721

The AllDay LOCKS Braid Gel helps lock styles in place and keeps them looking better longer. The use of Tea Tree Oil will reduce any itching that may occur.

Wrap Me Foaming Mousse

RR18305

Coconut and shea oils deeply hydrate hair from the inside out, leaving hair soft and nourished with brilliant shine. Fast drying foaming mousse leaves wraps soft and full of body. Can be used for wash and wear styles, defining curls, and taming frizz.

Difeel Biotin Pro-Growth Root Stimulator 2.5 oz. SF14574

It helps with root reactivation and promotes healthy hair growth while strengthening and adding shine to the hair. The 99% natural blend with fortifying Biotin also helps prevent hair loss while working to restore thinning hair and stimulate the hair follicles at the root.

Let’s Jam Shining And Conditioning Gel Extra Hold

CRO02927

This hair gel provides a flake-free conditioning strong hold. The styling gel conditions and shines and is great for styling. It’s great for braiding, smoothing edges, twisting, taming frizz and flyaways.

Earth - Made Skincare

All Natural Grapeseed Oil

Enriched with natural Vitamin E, this lightweight oil moisturizes skin and promotes healthy hair growth.

Cococare

85

100% Avocado Oil

Hydrates and conditions both skin and hair. Use as a soothing massage oil for soft skin.

100% Cocoa Butter Stick

Nature’s perfect moisturizer. Moisturizes and nourishes all skin types. Easy to carry for on the go hydration.

100% Almond Oil

Nutrient rich nourishment that moisturizes and revives skin.

100% Castor Oil Helps restore the moisture balance to skin and hair for a healthier glow and longer locks.

CLUB

INVITED TO

BOOK CLUB

Market Forces: Strategic Trends Impacting Senior Living Providers

by Jill J Johnson

Despite the anticipated “Senior Tsunami” in population emerging across the nation, success in the senior living industry is not guaranteed. In this thought-provoking book, management consultant Jill Johnson discusses the nine market forces that will influence on-going success in an industry over-saturated with competition and complexity.

Market Forces offers insight on how these key trends influence the industry and the implications they may have on your occupancy, operations, programming, and desirability of your site. It provides a comprehensive understanding of the impact of these market forces to prepare providers to think, plan, and operate more strategically for success.

As a consultant to senior living providers from across the nation who are operating in highly competitive markets or who are in trouble, Johnson shares candid insight about why many providers are struggling to fill their communities. She provides clarity about the underlying reasons for why this is happening and highlights the indispensable value of accurate market intelligence in considering your strategic choices. This is a must-read for senior living leaders, their boards and staff -and those considering entering this industry for the first time!

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

CLIPPER TIPS

Achieve a New Level of Versatility with Detachable Blades

By Andis Company

Detachable blade clippers are popular among barbers for their heavy-duty haircutting capability and the additional versatility they deliver over attachment combs. With a wide range of detachable blade types available, professionals should select blades based on their clientele and the styles they create most often. Below are some Andis® detachable blade options that every pro should consider to boost productivity:

T-84 Blade- The T-84 leaves hair behind the same length as a number 1 blade set yet is wider to cut more hair evenly. If the Flat Top style is popular at a shop, such as those located near a military facility, this blade is a must have.

Outliner Blade – The Outliner clipper blade replicates the performance of the T-Outliner Trimmer in a larger format and is a valuable asset for any barber who says they cut bald fades. This should be discussed with every barber that walks into your retail store.

Skip Tooth Blades – The 3 3/4 Skip Tooth blade is perfect for laying down thin hair with a loose S wave pattern. When the hair is thin and has a loose wave, it is easy to clip too much hair in a small section and it will appear as if there is a bald spot. The alternating sizes of blade teeth on the lower blade of the Skip Tooth reduces the amount of hair that is lifted up and then cut. Simply said, select a Skip Tooth blade for barbers cutting large amounts of curly hair clients, especially older men with thinning hair.

5/8 and ¾” HT Blades - These are the largest/longest cutting of the detachable blades Andis produces and are most valuable for the clipper cutter who needs to move fast and doesn’t have time for scissor-over-comb technique in the crown area.

For more information about detachable blades visit andis.com today.

Sponsored by Andis Co.

ALLYSON LEAK

OTC: When did you start working at House of Cheatham and how did that come about?

Mike Barker: August 1, 1996. My diverse background servicing in the United States Marine Corps 5 years active duty and my 18 years of management experience at United Parcel Service in various departments helped prepare me to grow the HOC business.

OTC: What inspired you to work in the hair and beauty industry? What drew your interest?

Mike: My father-in-law was always talking about HOC (House of Cheatham) and always wanted me to join and we decided I would try it for one year. I must have enjoyed it because I have been CEO for over 20 years and in the industry for over 26 years.

OTC: Do you come from a family that is in the Hair and Beauty business or an entrepreneurial family?

Mike: My father was a retired Naval officer and started a building business. My father-in-law was a manufacturer’s representative prior to purchasing HOC in 1971 and an elected State Senator from Georgia. Both these men were mentors in business as well as many others who poured into me.

OTC: What do you like most about the House of Cheatham brand?

Mike: Our brands solve a consumer’s problem with affordable prices all around the world. I like to think our brands have an opening price point at every price point.

OTC: Did you initially find anything about the House of Cheatham values appealing?

Mike: HOC had “zero” International business when I joined in 1996, and by 2021 it was 40% of our revenues. The international market is where growth remains and where amazing opportunities exist.

OTC: When did you know it was the right time to retire and how did you prepare for that decision?

Mike: Retirement- my bride of 43 years, my grown children, my grandchildren, and many friends all said it was time. Also, I turn 64 on October 29th and the average male lives to be 74 years of age. That is not a lot of time and I want to be with my family and friends. God has Blessed me and I’m grateful.

OTC: Do you have a favorite or an important memory that stands out?

Mike: I have many stories of travel but the biggest is the life-long friends I have developed over the years from people from all across this wonderful world we live in. I have worked with, eaten with, and prayed with some incredible people. I [will] share the most memorable experience which started on September 10, 2001 and ended on September 15th, 2001. I was in New York attending a hair show and just finished making dinner reservations for my bride and I for our 22nd anniversary at the Eyes of the World restaurant in World Trade Tower. The next day I was at a Distributors’s show when the world stopped on September 11th, 2001. I ended up staying with a Broker friend and his sweet family and I rented a car to drive home to Atlanta 3 days later because all flights were grounded. I got the last rental car, and there were two others behind me in line, and they were heading south as well. We hit the road and it took over 20 hours because of the traffic, but it was an amazing sight along the way. So many people were helping those stranded and offering food and shelter if needed. I will never forget that.

Since 1996, Mike Barker has fostered an environment of success at House of Cheatham. He recently chatted with us about his transition into retirement, his wonderful memories at the company, changes in the industry, and the legacy he is leaving behind.

On safari in Africa 2016

OTC: What will you miss the most about your team?

Mike: My team is an incredibly talented, caring, and can-do attitude staff all of whom will be missed, and I have been blessed to work side by side with them.

OTC: What would you say your leadership style was and why?

Mike: My management style is to lead by example. In otherwards, I would not ask anyone to do something that I have not done. The Staff are all grown-ups and professionals and know what the goals are and what is needed to achieve. My job as a CEO is to be the head cheerleader and knock down walls when needed.

OTC: What are some key things that have changed about the industry?

Mike: The biggest introduction is “Natural .”It’s not a fad. I do think the straightening of hair is slowly coming back, and whatever company can come up with a “clean” and “healthy” way to straighten hair will do very well.

OTC: What are your hopes for the multicultural beauty industry?

Mike: Our industry is under attack by the big box retailers because they only want to carry “A” items and expect smaller manufacturers to pay to play and there is not enough margin for retailers’ demands, especially with inflation being a challenge and retailers not accepting price increases. My hope is that OTC and small manufacturers find a way to be the real driving force in our industry.

OTC: How long have you worked with Jinny Beauty and known Mr. Jhin?

Mike: I have worked with Jinny’s since I entered this wonderful industry. I first worked with Mr. Jhin whom I admired and respected on many levels. Mr. Jhin was a mentor to me being brand new in our industry, and I will be forever thankful for that. Eddie Jhin is the second generation but has contributed mightily to our industry. Eddie and I share the same birthday, but I’m much older than he is and always like to wish him a happy birthday first. The Jhin family are very dear to me and my family and wish them continued success in our industry.

OTC: What is the best advice anyone has ever given you?

Mike: Best advice given to me is “be kind” by my mother and mother-inlaw. I have a plaque hanging in my office for many years with the following: How to work better

• Do one thing at a time

• Know the problem

• Learn to listen

• Distinguish between sense and nonsense

• Accept change its inevitable

• Admit mistakes

• Say it simply

• Be calm

• Smile

OTC: Can you share any advice for someone who may just be getting started in the industry?

Mike: Go to shows, read, visit retailers, OTC’s, salons and if possible, shadow experienced people.

OTC: What is the most important life lesson you have learned so far?

Mike: That’s easy, follow the Ten Commandments; they’re not suggestions

OTC: Do you have any retirement plans?

Mike: I serve on several Boards, consulting as I wish, visiting grandchildren, woodworking classes, and some travel. Working with some non-profits.

OTC: We at Jinny and OTC Beauty Magazine, are wishing you all the best. Is there anything else you would like to share?

Mike: I want to thank Jinny OTC Beauty Magazine for their support over the years and wish you continued success.

My bride Leigh and I married 43 years in January

On safari in Africa 2016

“To me personally, I have mixed emotions. I am very happy for Mike that he now can spend more quality time with his family and do the things in life that he enjoys. But at the same time, it saddens me that I am losing a respected colleague that I have known for many years and sharing great and sometimes ugly memories with one another. At the end of the day, I think I will miss these types of “conversations” the most. I wish Mike and his family all the very best in health and happiness and I am grateful and honored that Mike was part of my life in this special niche industry and I want to say “thank you very much for all you have done for me personally and for my company for all these years!”

Eddie Jhin, President of Jinny Corp.

The Curl Experts® at Ouidad Unveil NEW Flagship Salon in New York City’s Bustling Flatiron District

in the dynamic downtown neighborhood offers more visibility to a diverse community of curly haired customers.

NEW YORK, New York: Ouidad®, the authority in curly hair for over 30 years, is bringing their customized approach of curl care to a new flagship location, now open in Flatiron, New York City.

The new curl destination features 4,000 square feet of sleek, modern design to accommodate its growing clientele and educational offerings for professional stylists looking to hone their skills and build curl confidence. Its ground floor location

From product selection to specialized cutting techniques, the new Ouidad salon provides a personalized experience for every curl type—from loose curls and waves, to spirals, tight curls, and coils—so clients can maintain their curl care between salon visits. Complete with 13 stations and six hooded chairs for color processing, the new location is equipped with an extensive menu of services, including recently expanded treatment and men’s grooming offerings.

“We are extremely proud to announce the opening of our new flagship in such an energetic spot of Manhattan. The Ouidad

experience is often life-changing, and this beautiful new salon is an important reminder of the hair magic that comes to life when you combine our professional heritage and the curl expertise of our talented stylists with curly customers,” shares Beauty by Imagination CEO, Francesca Raminella.

The current roster of stylists includes some of the most skilled curl experts in the industry, all of whom are trained in trademarked Ouidad cutting and styling techniques. This new location is home to a handful of stylists who were trained by Ouidad herself and have been with the brand for 20+ years. And because every curl experience is unique, there is a wide range of stylists who excel in specialized services such as color on curly hair and short curly cuts.

specific curl needs, increasing their curl confidence.” - Beauty by Imagination Director Of Business Development, Nikki Krause

In addition to the two other Ouidad flagship salons located in Santa Monica and Fort Lauderdale, Ouidad will begin rolling out the Ouidad Salon Partner Program in 2023, focusing on partnering with top-tier salons to turn them into the go-to place for Ouidad Curl Care in different communities.

The new flagship location is now open for those looking to get healthier, happier, more hydrated curls with a custom approach to fit their unique curly needs. To see a full list of products and services offered at the salon, visit the salon’s website.

ABOUT OUIDAD

In addition, licensed stylists can become Curl Experts and obtain their Ouidad Certification by taking courses that include mastering the Ouidad proprietary Carving & Slicing Techniques as well as the Rake & Shake Methodology to enhance curls to their optimum potential. Those licensed stylists looking to pursue a styling education from Ouidad can visit www. OuidadEducation.com to view a list of classes that are offered both at the new salon location and virtually.

“Professional education is a core part of Ouidad’s curl philosophy and this new flagship studio will allow us to better service our talented stylists. Not only are our educators passionate and committed to technical excellence, but our new space allows them to work closely and effectively with the stylists to master

Ouidad, the Original Curl Experts® was founded on one iconic idea: Let curls be curls. For over 30 years, we’ve perfected a unique, customized approach for each curl type—Wavy, Loose, Tight and Coily curls. The Ouidad philosophy knows curls inside and out. We’ve sourced the most sophisticated good-for-curl ingredients to create the ideal, targeted formulas for every curl type, in every condition. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry, trained in our trademarked cutting and styling techniques, and our expansive collection of professional products. Others may talk to curls, but only Ouidad speaks their language.

Color Cosmetics Market To Reach US$ 140 Bn By 2031Latest Fact.MR Study

As per Fact.MR, a market research and competitive intelligence provider, the global color cosmetics market is slated to expand at a CAGR of more than 6% and be valued at over US$ 140 Bn by 2031.

e-Commerce websites. Advertisement and promotion through various mediums, including magazines, television, social media, etc., is also fueling market expansion. Campaigns and free sample offerings are major promotional tools being used by market players.

Get To Know More: https:// www.factmr.com/report/64/ color-cosmetics-market

For example, The Estée Lauder Companies Inc. had US$ 14.29 Bn in revenue from all segments, where 89% of revenue came from cosmetic products. The company gets 23% of its total revenue from online platforms.

Growing product penetration via online sales channels is a primary factor influencing the global market. Cosmetics sales via e-Commerce websites are anticipated to witness a surge owing to increased Internet usage and rising adoption of smartphones across regions, especially emerging markets. This predicted progress is also attributed to wide accessibility of a diverse range of products as well as consumer ability to compare prices of different products offered through various

Key Takeaways from Market Study

• The U.S. is estimated to account for more than 80% of the North American market, supported by increasing working women population.

• According to Fact.MR’s analysis, China is estimated to account for more than 40% of the East Asian market share, supported by aggressive advertising and promotion activities.

MOISTURE-RICH HAIR COLOR* WITH SHEA BUTTER CONDITIONER

Ammonia-Free Hair Color with Ultra-Moisturizing Shea Butter Conditioner for rich, long lasting color with shine. The Nature of Beauty.™

• Germany is one of the potential markets in Europe, accounting for over 24% value share, supported by increased demand for premium colour cosmetic products.

• Lip products are anticipated to hold nearly 42% of the market in 2021, but nail products are expected to witness higher growth rate at a CAGR of 8.5% over the forecast period.

• Crème form in colour cosmetics reflects around 34% of the market in 2021.

“Aggressive advertising and promotional activities particularly featuring female celebrities as brand ambassadors, and rising consumer awareness related to the harmful effects of synthetic color cosmetic products, are the driving factors for the sales of color cosmetic products,” says a lead analyst at Fact.MR.

cosmetic products in recent years.

• Premium brands of color cosmetic products are usually sold through drugstores and beauty specialist retailers. Emergence of efficient and user-friendly distribution channels such as online retailing is one of the factors that is expected to aid market growth. Moreover, various leading chains such as Wild Oats and Trader Joe’s develop and offer their products under private labels.

Some of the leading companies offering color cosmetics are L’Oreal S.A., Johnson & Johnson, Benefit Cosmetics LLC, Revlon Group, MAC Cosmetics, Procter & Gamble Co., Colgate-Palmolive Company, Chanel S.A., Laverana GmbH & Co. KG, Clarins Group, Coty Inc., Ciate London, Chantecaille Beaute Inc., Avon Products Inc., and Unilever PLC.

Increased Demand for Organic Color

There is a large consumer base with high income and preference for quality color cosmetic products such as organic color cosmetics. Consumers want to know how their beauty products are produced and from where they are sourced. Moreover, consumers are very concerned whether products are compatible with their skin or not. Organic color cosmetic products are derived from organically produced or grown plants or animals and are not genetically modified organisms or GMOs. These factors are increasing consumer affection towards organic products across regions.

Competition Landscape

The market is highly competitive with the presence of several wellestablished brands such as L’Oreal, Estee Lauder, Revlon, Chanel S.A, and LVMH. Cosmetic companies are having to become highly innovative with their new product launches. Due to increased demand for low-end color cosmetics, several new brands are emerging in the market. Challenger brands such as Fenty Beauty gained popularity in color cosmetics quite rapidly due to a wide range of offerings.

Who is Winning?

Retail storage space and product availability are important in creating demand for a product in the personal care market. Manufacturers are trying to shift from niche channels of distribution to mainstream mass retailers in response to rising consumer demand for green products.

• Major retailers such as Walmart Stores, Inc. and Target Brands, Inc. are emphasizing on natural and organic color cosmetics. Furthermore, supermarkets such as Loblaw Companies Limited and Safeway Inc. are expanding their product lines. This has resulted in significant increase in the sales of color

Fact.MR has provided detailed information about price points of color cosmetics, manufacturers positioned across regions, sales growth, production capacity, and speculative production expansion in the recently published report.

• L’Oreal recently filed an international patent for the technology used in customised hair color products used by its direct-toconsumer brand Color & Co.

Web: www.factmr.com

Sapelo Skin Care Launches Innovative New Sea Lavender Mist Dewy Toner and Skin Refresher

Sapelo Skin Care – a leading luxury skincare line carefully formulated by a team of physicians and cosmetic scientists in Savannah, Georgia – recently launched a new Sea Lavender Mist toner and skin refresher. Originally developed for The Spa at Sea Island to incorporate into their signature facial, this cutting-edge ionized mist is now available to the general public.

Inspired by the soft morning mist that rises over the banks of coastal Georgia’s rivers and barrier islands, Sapelo Skin Care’s Sea Lavender Mist is charged with lavender and geranium and features a range of nutrients designed to deliver superior hydration and promote healing.

“Our new Sea Lavender Mist complements the Sapelo Skin Care product line, which mimics the body’s natural healing response and works in harmony with the skin’s natural regenerative power,” said Sapelo Skin Care co-founder Stephanie Duttenhaver. “We’re thrilled to offer an exciting new toner and skin refresher that’s formulated to help your skin look and feel its best.”

Key ingredients include Pro Vitamin B5, a deep-penetrating moisturizer with wound healing and anti-inflammatory properties; Chrondus Crispus, a seaweed that is naturally rich in mineral salts, proteins and amino acids; a special Hyaluronic Acid formula designed to deliver sustained hydration; Psudoalternomonas Ferment Extract, an anti-aging compound that increases collagen and elastin production; as well as amino acids like Proline, Alanine and Serine, which help to repair the skin and balance moisture levels. The Sea Lavender Mist minimizes transepidermal water loss (TEWL) and is designed to help the active ingredients penetrate more efficiently and deeper into the skin for optimal results.

The new Sea Lavender Mist is $32 for a one-ounce bottle and is available online at sapeloskincare.com or at The Spa at Sea Island.

The new Sea Lavender Mist complements Sapelo Skin Care’s popular 2-Step Skin Recovery System, which faithfully recreates the body’s natural immune system response, gently infusing healing peptides and micro-nutrients without damaging the skin.

Sapelo Skin Care serums, creams, cleansers and masks are precisely formulated in small batches using natural, organic marine and botanical ingredients and are crafted from distinctly Southern-inspired ingredients such as magnolia oil and gardenia stem cells. Featured in Vogue, Allure and InStyle, the Sapelo Skin Care line is currently available at highend retailers and spas in the United States, including Saks Fifth Avenue and the Spa at Sea Island, and online at sapeloskincare. com.

ABOUT SAPELO SKIN CARE:

Proudly headquartered in Savannah, Georgia, Sapelo Skin Care offers a luxurious collection of natural products that blend emerging discoveries in the science of skin rejuvenation with the tradition of gentle Southern skincare. Inspired by the twicedaily tides that define life along the Georgia coast, Sapelo Skin Care products provide a surge of nourishment and hydration for healthy skin cell development. Infused with a profusion of Southern-inspired botanical ingredients, Sapelo Skin Care products are strategically designed to replicate the body’s natural immune response, delivering a gentle cascade of biologically active peptides and cell-signaling molecules. This acclaimed product line has been featured in Vogue, Allure and InStyle and includes a wide range of skin recovery systems, cleansers, masks and serums. Learn more: sapeloskincare.com.

“

Thomas Watson, Sr. former CEO, IBM

To be successful, you have to have your heart in your business, and your business in your heart

WHEN WHAT WHERE CONTACT

NOVEMBER

November

November

November

November

November

DECEMBER

November

November

November

November

November

-

www.in-cosmetics.com/asia/en-gb. html

www.beautyexpo.az

www.cosmobeauteasia.com

Miami, FL www.hwsummit.biz/

Atlanta, GA www.Barbercon.com

www.in-cosmetics.com/asia/en-gb. html

www.beautyexpo.az

www.cosmobeauteasia.com

Miami, FL www.hwsummit.biz/

Atlanta, GA www.Barbercon.com

ATLANTA 1-800-936-8733

1-844-358-8967

ATLANTA 1-800-936-8733

1-800-535-6110

LOS ANGELES 1-877-644-0167

1-866-616-3200 NEW JERSEY 1-844-358-8967

MIAMI 1-866-616-3200

1-713-343-5636

NEW JERSEY 1-844-358-8967

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts;

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responses on this sheet and mail it back to us, or send it via email.

OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

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Mail this form to: ( 보내실곳 : ) OTC

Magazine, Attn:

Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

Alaffia

Caliber

Hair U

www.hairuwear.com

House of Cheatham

www.houseofcheatham.com

Innovative

www.godefroybeauty.com

Inspired

www.haskbeauty.com

J Strickland & Co

www.jstrickland.net

KAB Brands

www.aphogee.com

Namaste

www.orshaircare.com Nefertiti’s Secrets

www.nefertitisecrets.com

Procter & Gamble

www.mbib.com

R&R Corp.

www.thenextimage.com www.onnaturalusa.com

Straight

www.manentail.com

Suavecito

www.suavecito.com

Taliah Waajid

www.unclejimmyproducts.com

Walker

Xtreme