OTC Beauty Magazine Nov, 2018

Finally, Haircare that’s Proven to Reduce Breakage up to 95%

In Every Issue

By Jessica Zeinstra

November, er, should we say, Movember is here. If you’re new to the term or are in need of a quick reminder, Movember is the annual event of growing a mustache to raise awareness of men’s health issues including prostate cancer, testicular cancer and men’s suicide. As the leading charity to change the face of men’s health, Movember addresses some of the biggest health issues faced by men.

모벰버 수염 관리 팁 제시카 제인스트라

노벰버(11월)… 가 아니라 모벰버(Movember)가 왔습니다. 이

용어가 생소하실 수도 있지만 모벰버는 전립선 암, 고환 암, 남성의 자살 등 남성의 건강에 대한 관한 관심을 불러일으키기 위해 1년에 한

번 콧수염을 기르는 운동을 가리키며, 남성들이 겪고 있는 주요 건강

34 Liquid Gold Hair Products Company Going Strong For Over 25 Years

Black-Owned Firm Selling and Distributing Products All Over the World

By Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau gained his Ph.D. from the National Beauty Culture League (NBCL) and sanctioned through Howard University. His expertise is in the area of Trichology – the science, study and care of the hair and scalp. Lloneau has worked in the hair care business for over 40 years. He helped develop products for Johnson Products (Ultra Sheen) SoftSheen Products, World of Curls, California Curls and Pro Line, to name a few. Lloneau developed his product line by searching the industry to see what was needed that was not being provided by the manufacturers.

로스 엔젤레스에서 25년간 인기를 누린 Liquid Gold 헤어 컴퍼니

전 세계적으로 제품을 판매하는 흑인 소유 회사

에드워드 토니 로뉴

에드워드 토니 로뉴 박사는 국제 미용 문화 연맹(National Beauty Culture League, NBCL)에서 받았고 하워드 대학교에서 공인하는

박사 학위를 받았습니다. 그의 전문 분야는 머리카락과 두피의 관리와

치료에 대해 연구하는 과학 분야인 모발학입니다. 로뉴는 헤어 관리

사업 분야에서 40년 넘게 일했습니다. 존슨사의 울트라 신(Ultra Sheen) 및 소프트신(SoftSheen), 월드 오브 컬스(World of Curls), 캘리포이나 컬스(California Curls), 프로 라인(Pro Line) 등 많은

제품을 개발하는 데에 도움을 주었습니다. 로뉴는 사람들은 필요로 하는 제품인데 기존 제조업체들이 생산하고 있지 않는 제품들을 찾아내어 개발하였습니다.

contents November 2018

42

Business Tips

One-on-One Coaching: The Most Effective Way to Develop

Your People

By Jeffrey W. Foley

Effective one-on-one coaching is one of the most important skills a great leader must possess. Effective coaching inspires in others an internal drive to act ethically, without direction, to achieve goals. Effective coaching drives performance, builds competence and confidence, and ultimately enhances relationships. You need to believe that you can have an impact in the workplace and that you can inspire others to achieve their goals they might not otherwise achieve. The real question is not if you will make a difference, but what difference you will make. 일대일 코칭:

여러분 직원들의 능력을 향샹시키는 가장 효과적인 방법

제프리 W. 폴리

훌륭한 리더로서 갖추어야 할 가장 중요한 조건 중 하나는 효과적인

일대일 코칭 기술을 익히는 것입니다. 효과적인 코칭을 통해 사람들은

별도의 지시를 받지 않더라도 목표를 이루기 위해 내면에서 스스로

올바로 행동할 수 있게 됩니다. 또한 직원들의 업무에 도움을 주고

능력과 자신감을 키워 주고 궁극적으로 대인 관계를 향상시킬 수

있습니다.

여러분 스스로가 직장에 영향을 줄 수 있고 다른 사람들이 당신이

아니었더라면 이루지 못할 일들을 이룰 수 있도록 만들 수 있다는 확신이 필요합니다. 관건이 되는 것은 여러분이 차이를 만들어 낼 수 있는 지의 여부가 아니라 어느 정도로 차이를 가져올 수 있느냐 하는 것입니다.

48 “Disciplining”

Adults is Just Wrong

By Sue Bingham

It’s a great irony that the discipline policy preferred by most companies is called “progressive”. Since the word progressive means “making favorable progress or change” nothing could be further from the truth. This senseless and de-humanizing process was created to protect companies from adverse legal rulings, and mostly at the advice of legal counsel. The irony is that a claim or charge can be adjudicated in favor of the employee –not because of what the terminated employee has or hasn’t done – but because the company failed to follow the myriad details outlined in its own policies.

성인을 “훈계”하는 것은 잘못된 것이다 수 빙햄

대부분의 회사에서 소위 “진보적”이라는 훈련 과정을 선호한다는 것은

참으로 아이러니한 일입니다. “진보적”이라는 말 자체가 “바람직한

발전이나 변화를 가져오는 것”을 의미하지만, 현실은 정반대입니다.

이처럼 비합리적이고 비인격적인 방식은 회사를 법적 제재로부터

보호하게 해 준다는 법률 전문가의 조언으로부터 비롯된 것입니다.

아이러니한 점은 그러한 조처가 해고된 직원이 어떤 행동을 했거나 하지 않아서가 아니라 회사가 스스로의 정책을 무수히 위반했기 때문에

내려진 결정인데도 직원들을 위해 내려진 결정이라고 주장한다는 점입니다.

54 The New Super Heroes: Introducing the Intangibles

By Baldwin Tom

There are seven capital investments available for organizations to build value and wealth. These capital investments are Human, Relationship, Spiritual, Customer, Organizational, Physical, and Financial. Of the seven investments available to organizations, the five people-side investments are the most interesting. Three of these can be considered as the new superheroes powering success in organizations—The Intangibles.

새로운 슈퍼 히어로: 무형적 요소 소개

볼드윈 톰

조직이 가치와 자산을 늘리기 위해 자본을 투자할 수 있는 영역은 7 가지가 있습니다. 즉 인적 투자, 관계 투자, 정신적 투자, 고객에 대한

투자, 조직에 대한 투자, 물리적 투자, 금융 투자가 있습니다. 일곱 가지의 투자 영역 중 사람과 관련된 다섯 가지 영역이 특히 흥미롭다고 할 수 있습니다. 그 중에서도 세 가지 무형적 영역은 조직이 성공을 거두기 위해 반드시 필요한 슈퍼 히어로와 같다고 할 수 있습니다.

73 Feature

The Importance of Moisturizing Textured Hair in the Fall & Winter

The good news is that with cooler temps come berry-stained lips, harvest festivals, football season, boots, and sweater weather. The not so good news? That same weather can wreak havoc on your hair. That’s why it’s super important to amp up your moisturizing hair care routine.

70 Beauty Ambassador

Styling Tools Beauty Ambassador

By Detra Smith

Selecting the Perfect Hair Dryer

ON THE COVER:

The Andis T-Outliner Cordless Li Trimmer offers the classic performance that barbers have grown accustomed to, but now with the freedom and convenience of being cordless. Thanks to its Lithiumion battery, this tool can run for more than 100 minutes nonstop and charges within an hour.

To learn more about the T-Outliner Cordless Li Trimmer, visit www.barberand-beauty.andis.com

Art

Advertising

Contributing

Columnists:

by Jessica De Vault Hale

Catering to the Hair Chameleon

다양한 스타일, 헤어 카멜레온

Last month, I decided to become a blonde. My hair is naturally dark brown, even though currently, it’s dyed in a burgundy hue. My tresses are also naturally curly. However, that doesn’t stop me from wearing straight hair, braids or even locs when the mood strikes me. That’s the joy of ethnic hair care. Black hair can be molded, shaped, braided and built upon to create all sorts of styles.

Cater to the inner hair chameleon in your customers by making sure your store is chock full of products that will encourage them to experiment with their look. Carry the latest wig styles and offer a full range of hair colors for them to consider. So don’t forget to provide products that help with moisture retention. During this time of year, that is one of the biggest complaints customers have. If you’re not sure what products are best for that, you can learn about the importance of moisturizing textured hair on page 73.

When it comes to hair care, you can’t afford to forget about the fellas. With the men’s grooming niche booming, it should be no surprise that men are experimenting with their hair and beard styles, too. Also, it just so happens that this month is No Shave November. That means that men will be growing out their beards all month long, and they will most certainly need the right maintenance products to look their best. Learn how your customers can maintain their new beard on page 30.

These days, customers don’t have to settle for the same style. There are more than enough tools and products to help your shoppers create whatever look their heart desires. Let customers see your store as the place to go for all of their hairstyling needs.

Jessica De Vault Hale EDITOR

지난 달에 저는 금발을 하기로 결심했어요. 원래 제 머리는 짙은 갈색인데 지금은 염색을 해서 자주색이지요. 머리카락 모양은 원래

곱슬이기는 하지만 스트레이트 헤어든 땋은 머리이든 레게 스타일이든 기분이 내키는 대로 바꾸지요. 이렇게 자유롭게 스타일을 바꾸면서 기쁨을 느껴요. 흑인들의 헤어는 자유롭게 손질하고 형태를 바꾸고

땋거나 쉬비게 어느 스타일이든 연출할 수 있습니다.

고객들의 내면에는 카멜레온 본능이 잠재되어 있기 때문에 여러분의 가게에 다양한 제품을 잔뜩 구비해 놓으면 고객들에게 새로운 스타일을 시도해 보고 싶은 마음이 들게 할 수 있습니다. 최신 위그 스타일이나 다양한

모든 종류의 색상의 머리를 시도해 볼 수 있게 준비해 놓으십시오. 수분 보존을 위한 제품을 구비해 놓는 것도 잊지 마세요. 요즘 같은 계절에는 많은 고객들의 모발이 건조해지는 것 때문에 불편을 겪고 있기 때문입니다. 그런 경우에 어떤 제품이 가장 좋을지 고민이 되고 머리카락에 수분을 공급하는 것의 중요성에 대해 알고 싶으시다면 X페이지를 읽어 보시기 바랍니다.

남자들의 헤어 관리도 결코 무시할 수 없는 영역입니다. 남성 미용 시장도 큰 인기를 얻고 있기 때문에 남성들도 새로운 헤어 스타일과 수염 스타일링을 시도하는 것이 더 이상 놀라운 일이 아닙니다. 이번 11 월에는 면도를 하지 않는 행사가 열린다고 합니다. 한 달 내내 수염을 기르는 것입니다. 이 행사에 참여하는 사람들은 최고의 스타일을 연출하기 위해 수염을 올바른 방법으로 관리할 필요가 있을 것입니다. X페이지에서 여러분 고객들의 수염을 관리법을 알아보시기 바랍니다. 요즘에는 고객들이 더 이상 매번 같은 스타일을 고집할 필요가 없는 것 같습니다. 고객들이 원하는 스타일을 마음껏 창조하고 연출할 수 있게 도와주는 도구와 제품이 많이 구비되어 있기 때문입니다. 고객들이 헤어 스타일링을 위해 필요로 하는 모든 제품을 여러분의 스토어에서 구할

Expert Advice

By Will Williams

Maximizing Sales with Hair Color

Hair color is everywhere, and it’s turning heads in new and exciting ways. Hair color is big news with new colors and shades showing up on the horizon every day.

Beauty supply stores have always been a great place to learn about new and existing hair colors, shades, and trends. The average cost of a basic, one-tone hair color, at a neighborhood salon, starts around $50. That’s why many fashionistas decided to save time and money by going the DIY route.

Hair color manufacturers have color experts available to answer questions for the color novices or the faint of heart. While many consumers will call the manufacturer for guidance, others will tune in to Youtube to be informed about hair coloring. However, most will ask the professionals at the beauty supply store. Therefore having basic knowledge about hair coloring products and a functionary idea of technique, with a few tips for best use will translate into future sales for the beauty supply store.

It’s a simple equation: Knowledge + Product+ Best Use Tips = Consumers who are happy to talk about the help they received at the store. Friends tell friends.

Whether they are applying color with a professional or on their own at home, it all starts at the beauty supply store. The beauty supply store stocks the colors and answers the initial question of “Do you think this color will look good on me?” As well as the other question of “What about with my skin tone?” These are questions that would covered in the consultation with a professional stylist or colorist.

Sometimes customers will ask their friends the same questions, so when they get to the beauty supply store, the majority of issues have already been addressed. It’s important to try and pick up on any aspects of the customer’s to make the sale easier. It is important to know if a person wants a temporary color on a permanent one. It is good to share with the customer that temporary color cannot lift their natural color. That can only be done with permanent color. The temporary colors without developers only deposit color and give a color shine to their natural hair. Temporary colors will not cover grey, and tend to stain the scalp and skin.

Permanent hair color is the answer when a customer knows what color she wants and is prepared to maintain that color for a season or longer. Permanent hair color can along with a designated volume of developer lift hair color a few shades or levels.

Meet Will

Will Williams is a master cosmetologist with a masters in hair color.

offers

in six shades in a crème formulation that stays put when applied. Vivid conducts classes for beauty supply stores that help sales consultants with information that consumers need. One contented customer said, “Not only did I get a great hair color but I saved six hours of my life by doing my color at home.”

The sentiment seems to be saving time and money by doing hair color at home as preferred over going to the salon. This fuels hair color sales at the store. Consumers depend on the hair color knowledge from the beauty supply store. With all of the colors for wigs and weave available to choose from, a beauty supply can be considered a valuable source for a color consultation.

What affects hair color choices?

Personality, occupation, age, gray percentage, seasons, style, fashion, trends and out of the box Individualism, especially when it comes to pastel colors of pink, purple and greens.

Here are a few tips that will make color consultation more effective with consumers in the beauty supply store:

1. Notice how much grey a person has in the hair. Under 35% of the at-home, temporary color kits create colored highlights. In many cases, grays can come off as lighter black or even blueish. To avoid this, someone with gray hair should use a permanent color.

2. If the customer is purchasing a red hair color and you notice that the hair has not been colored before, caution the customer to apply color about 1 ½ inches from the scalp. Continuing to color mid to end strand. Once that is completed then apply to roots, applying red or blonde colors in this manner will prevent hot roots - where the roots have more intense color than the rest of the strands.

3. When hair color has processed and the customer is ready to rinse, they should apply a little warm water from their gloved hand to hair, manipulate, and massage into a lather, making sure to get some lather on the skin of the nape, ears, and forehead, then rinse. This will prevent color from sticking to scalp and skin

4. Never shampoo before a permanent hair color application.

5. Use sulfate free shampoo and conditioner after the color treatment

Here is the biggie: Perform a patch test before any color application to make sure the body will not have an adverse reaction to color. Rose Weitz, a gender studies professor at Arizona State University writes that “hair color choice becomes a reflection of who that person is.” There is a direct correlation between hair color preference and who we are deep down.

When someone colors their hair, it is essential to know what they do for a living. This is an excellent question to ask. Sometimes, color choices can be overwhelming, especially when the personality calls for fashion statement color, while the profession is calling for something a bit more conservative and office friendly. It is your job, to help your customers find common ground.

Revlon Realistic

Vivid Hair Colors

Hair Essentials MARKET PLACE

There are certain products that you never want to run out of in your home. You want the perfect shampoo and conditioner, not to mention a leave-in conditioner and styling aid that’s sure to make your hair beautiful, supple and soft. There are plenty of products to choose from to accomplish this goal. Check out our favorites and see what customers have been raving about online.

Detangling Milk

Gold Series from Pantene presents the Leave-On Detangling Milk that your customers will love. This crème strengthens against damage, moisturizes and preps hair for styling by detangling and softening curls. Infused with rich argan oil, this crème smoothes the cuticle for easier combing and a moisturized look and feel.

Repairing Shampoo

There’s nothing worse than watching your hair become dry, brittle and breakage-prone. When your hair is in need of a boost, the Spanish Garden Argan Repair Shampoo is the best option to restore moisture and revive damaged tresses – thanks to its Biotin-infused formula.

Du-Rag

Many men prefer a wave pattern on their close-cut hair or may even like their hair braided. Whatever a man’s hairstyle of choice, one thing is sure: he must cover his hair at night to ensure it looks perfect in the morning. That’s why it’s imperative for every man to own the Dream World Deluxe Luxury Du-Rag. Not only does this headscarf protect the hair from friction against cotton pillowcases and sheets, but its velvet and glitter fabric options make this a stylish choice, as well.

Leave-In Conditioner

Hair can’t flourish without moisture that’s why it’s good to keep a moisturizing leave-in conditioner on hand like the Aunt Jackie’s QUENCH! Leave-In Conditioner. This product offers long-lasting moisture, slip and softness thanks to its natural conditioners, including Marshmallow Root, Shea Butter and Extra Virgin Olive Oil. It’s as powerful as a deep conditioner, but without the need to rinse.

Protein Treatment and Moisturizer

When there is moisture, there must also be protein. When the chemical makeup of your tresses are unbalanced – leading to breakage and weak strands – it’s good to have the Aphogee Two-Step Treatment and Balancing Moisturizer on hand. This unique treatment is formulated with magnesium and modified proteins which fuse into the hair with the application of heat.

As a result, breakage is drastically reduced.

Bald Spot Serum

Balding and alopecia are a significant problem for thousands of people. You can work to resolve this issue with the Hawaiian Silky Apple Cider Vinegar Bald Spot Recovery Serum This must-have item is formulated to nourish follicles and stimulate the growth of new hair.

Soothing Shampoo

When the cold weather conjures a dry, itchy scalp, grab the Nature’s Spirit Scalp Soothing Shampoo with Tea Tree Oil. It cleanses the hair deeply while soothing the scalp for a refreshing feel. Tea Tree Oil helps stimulate hair growth while revitalizing for healthier looking hair.

Hair Fertilizing Combo

The ORS Hair Fertilizing Balm Combo is the ultimate duo to have in your arsenal. The ORS HAIRestore Fertilizing Temple Balm is infused with Nettle Leaf and Horsetail extract. It offers intensive herbal-rich treatment balm nourishes and revitalizes edges and scalp to promote healthy hair growth. The ORS HAIRestore Hair Fertilizer is rich moisturizing crème hydrates and helps strengthen weak, damaged and thinning hair with nutrient-rich herbs while nourishing the scalp to promote hair’s ability to thrive.

Cocktail Ingredients

For those who enjoy creating their hair concoctions, they’ll love the Palmer’s® Natural Fusions™ kit. This useful kit takes the guesswork out of DIY home-blended mixtures and uses only the purest ingredients to care for your hair. Add these natural oil ingredients into your favorite products to create the ultimate haircare cocktail for healthy-looking hair.

STEP 2: Pat to disperse Fibers evenly. Enjoy thicker, fuller hair!

Bergamot

Sealing Cream

If hair is prone to moisture loss, the Tropical Moringa Oil and Honey Daily Moisturizer and Sealing Cream is a product that everyone should have. This cream has unique nourishing and healing properties that can deeply penetrate the hair. It also supports natural hair growth and retention, thanks to its Biotin and Vitamin D-enriched formula.

Dull, boring tresses? No one wants to deal with hair that appears dry and full of flyaways. Wonder Gro Bergamot with Olive Oil not only moisturizes hair but it helps control stray strands, no matter the climate. The olive oil-infused formula not only adds shine but it also prevents breakage.

Styling Oils

Most shoppers keep a few oil-based products in their beauty toolkit to moisturize or soften the hair. Those looking to style their hair and add incredible shine will love the Doo Gro Infusion Avocado Styling Oil. Designed to keep your hair hydrated while adding a lasting sheen, this oil is sure to illuminate your tresses, leaving them healthier and refined.

How should you sell it?

By Scott Zangwill

This month’s selling focus is…

The Allure of Higher Priced Items!

When owning a store it can be challenging to know just what items to carry on your shelves, and which to leave off because they might not move so well. For example, higher priced items may be avoided because owners believe customers might not be willing to choose them over lower-priced items. However, we think there’s something to be said about the quality of a higher price point beauty good. You may also have likeminded customers who are willing to spend a little extra money, increasing your revenue.

As an end-user, what are some advantages of using higher price point items, especially in beauty? How can store owners communicate those benefits to customers, and encourage them to spend a little extra money for higher quality?

“Some consumers are willing to spend more on higher priced products if they feel the products ‘delivers’ and ‘addresses’ their needs. When store owners and staff are educated and knowledgeable about higher priced items they are selling—can point out key ingredients, features, benefits, and can explain how it is used—it resonates well with customers and can be an added value to their shopping experience. Being well informed about products prior to purchasing can make shoppers more likely to shell out monies for higher priced goods.”

Sonja Watford-Mair Sales & Merchandising Briggs Market Masters, Inc. www.briggsmm.com

“As a merchandiser who is in beauty supply stores on a daily basis, I see first-hand the buying choices of consumers. Price point is only one factor consumers will consider. Quality is, now more so than ever, a careful consideration…often times, before price. ‘Natural’ is in. Consumers have become so savvy that they read the ingredient listings on products to see if Argan oil, Shea butter, Coconut oil, Monoi oil, or another desirable ingredient are among the first listed. Retailers can encourage the sale of these higher priced ‘natural’ products by offering a variety of products at various price points, but only utilizing the merchandising materials (posters, shelf displays, shelf talkers, etc.) from these higher priced brands. They will provide valuable education that will encourage a purchase. A consumer is more likely to choose the higher priced items if the retailer makes it more visible and the consumer perceives greater benefits than cheaper competing items. Choose to carry brands in this price point only if they offer merchandising materials and have visually appealing and professional packaging.”

Scott Zangwill

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com

This article is republished from the June 2017 edition of OTC Beauty Magazine. If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the December issue!

By Scott Zangwill

상점을 소유하는 입장에서 볼 때, 어떤 물품을

가지고 있어야 할 지 혹은 잘 팔리지 않아 진열대에서 빼야 할 물품이 어떤 것인지 구분하는 것은 어려운 일일 수 있습니다. 예를 들어, 고가의 물품들은 쉽사리 들여놓지 않게

되는데 그 이유는, 손님들이 저가의 물품들을 두고 굳이 고가를 선택하지 않으리라 생각할 수 있기 때문입니다. 하지만, 저희는 높은 가격을 지닌 뷰티 제품들의

대해

또한 여러분은 자신들의 돈을 몇 푼 더 쓰고자 하는, 결국

소비자로서, 특히나

“몇몇 소비자들은 제품이 그들의 욕구를 ‘충족’ 시켜주고 ‘반영’ 한다면 더

고가의 제품을 살 의향이 있습니다. 상점주나 직원들이 자신들이 파는

고가의 제품들에 대한 지식을 갖고 있고 잘 교육이 되어있다면 – 주요

성분, 특징, 이점, 사용법 등 – 소비자들에게 잘 전달되어 그들의 쇼핑

경험에 추가적으로 가치를 부여할 것입니다. 제품 구매 전 많은 정보를 입수하게 된다면 소비자들이 고가의 상품에 돈을 투자할 확률이 높아질 것입니다.”

Sonja Watford-Mair 판매 & 판촉

Briggs Market Masters, 법인. www.briggsmm.com

“매일같이, 뷰티 상품 창고에서 일하는 판매자로서, 저는 소비자가 상품 구매 시 선택하는 모습들을 직접 봅니다. 소매 가격이라는 것은 소비자가 고려할 하나의 요인입니다. 하지만 품질은, 더욱 더 심사숙고 할 고려사항이며, 대체적으로 가격보다 우선시 됩니다. 이 때는 ‘천연’ 이 답이라 생각됩니다. 소비자들의 지식 수준은 굉장히 높아져서, 이제 아르간 오일, 시어 버터, 코코넛 오일, 모노이 오일, 혹은 원하는 다른 성분들 등 자신들이 원하는 부분들이 성분 목록에 있는지 확인하고는 합니다. 소매업자 들은 이 고가의 ‘천연’ 제품들을 다양한 가격대의 다양한 제품들로 추천하되, 이 고가 브랜드로부터의 판촉물 (포스터, 진열대 광고 등)을 이용하는 것이 좋습니다. 구매를 촉진시키기 위한 좋은 정보들을 얻을 수 있기 때문이지요. 소비자들은 소매업자들이 제품을 더욱 가시화 시키고 더 싼 경쟁품들 보다 더 나은 이점들이 많다는 것을 인지한다면, 고가의 상품을 선택할 확률이 높아지게 될 것입니다. 이 가격대의 제품을 구비해두시려면 브랜드에서 판촉물을 제공하는지, 시각적인 매력, 그리고 포장 등이 전문적인지를 따져보신 후 결정하시기 바랍니다.”

Scott Zangwill 대표이사

Merchandise Brand Specialist 법인. www.merchandisebrandspecialist.com

BEACH BABY LIGHTS

Knowledge to Know

By Jessica Zeinstra

TIPS FOR MAINTAINING YOUR MOVEMBER BEARD

모벰버 수염 관리 팁

November, er, should we say, Movember is here. If you’re new to the term or are in need of a quick reminder, Movember is the annual event of growing a mustache to raise awareness of men’s health issues including prostate cancer, testicular cancer and men’s suicide. As the leading charity to change the face of men’s health, Movember addresses some of the most significant health issues faced by men.

All men are encouraged to grow a mustache, make a move and take part in this year’s movement. However, when growing that mustache, full-on beard or goatee, there are a few maintenance tips you should be mindful of pre, during and post-Movember. We tapped Andis Company’s Global Education Manager, Jessica Zeinstra, to give us a look at a few of the easy ways to trim and tame your wild, bushy facial hair in time for the holiday season and beyond.

Start simple.

While you might be excited to get ahead of the game and keep that facial hair growing, you’re better suited to starting Movember with a fresh, clean face. Kicking off the movement with a naked slate is the best way to grow that ‘stache and attain the perfect style at months end.

노벰버(11월)… 가 아니라 모벰버(Movember)가 왔습니다. 이 용어가 생소하실 수도 있지만 모벰버는 전립선 암, 고환 암, 남성의 자살 등 남성의 건강에 대한 관한 관심을 불러일으키기 위해 1년에 한 번 콧수염을 기르는 운동을 가리키며, 남성들이 겪고 있는 주요 건강 문제를 다룹니다.

참가하는 모든 남성들은 콧수염을 기르고 행진을 하며 연례 행사에 참여합니다. 하지만 덥수룩한 수염을 기르든 구티 수염을 기르든 관계없이 모벰버 행사에 참여하기 전과 참여하는 중 그리고 이후에 염두에 두어야 하는 몇 가지 콧수염 관리 팁이 있습니다. Andis 컴퍼니의 글로벌 교육 매니저인 제시카 제인스트라가 휴가 시즌을 대비하여 여러분의 거칠고 덥수룩한 수염을 쉽게 다듬고 관리하는 방법을 알려 드릴 것입니다.

간단하게 시작하세요.

모벰버 활동에 참여하기 때문에 흥분도 되고, 수염도 기르고 계시겠지만, 산뜻하고 깨끗한 얼굴로 모벰버에 참여한다면 좋을 것입니다. 처음에는 수염 없이 매끈한 상태에서 시작하여 수염을 기른다면 한 달이 끝나갈

Select your shape.

Nowadays, there are a variety of styles, like the full, robust or sleek goatee, available to men. Think outside of the box and choose a shape that is best for your face. For a square shape, shoot for a slightly heavy mustache that extends past the corners of your mouth, and if you have an oval shape, opt for a more triangular shape. If you’re not sure where to start, consult your hair professional or do a quick online search to see how your beard and jaw best work together to achieve your desired look.

Know when to trim.

Shape the edges of your beard with a quality trimmer like the Andis Headliner or Andis T-Outliner. Both options come with attachment combs that make it easy to clean up your sideburns, remove stray hairs that fall outside your beard line or to tame flyaways. Using the right tools is key to maintaining the shape!

Conditioner is crucial.

It’s important to take care of your mustache, beard and facial hair just like the hair on your head. Using a proper shampoo and conditioner is absolutely necessary. Yes - even conditioner! Better yet, there’s no need to pick up anything special. Generally, if you’re using a highquality product on your head, you can also use this on your facial hair. If you’re looking for a more intentional style, apply a small amount of mustache wax for a little extra strength, dimension and a more natural look.

Buy the beard oil.

Applying beard oil and combing through the hair daily will help reduce coarse texture and make it much more manageable. Massaging a few drops in your hair helps to soften the follicles making it smooth and scratch free. Use an oil that contains nourishing ingredients like almond, jojoba, ginger and Vitamin E for healthy growth and even stronger hair. You’ll smell great, too!

형태를 선택하세요.

요즘에는 덥수룩한 스타일에서부터 날렵한 구티 스타일에 이르기까지 선택할 수 있는 수염의 스타일이 다양합니다. 기존의 틀에서 벗어나 여러분의 얼굴에 가장 잘 맞는 스타일을 선택해 보세요. 사각형의 얼굴이라면 입 언저리까지 자라는 약간 두터운 수염을 시도해 보실 수 있습니다. 계란형의 얼굴이라면 삼각형 모양의 수염이 잘 어울릴 수 있습니다. 어떤 스타일부터 시작해야 할지 잘 모르시겠다면 전문가와 상담해 보시거나 여러분의 얼굴형에 어떤 스타일이 가장 잘 어울리는지 온라인으로 검색해 보시기 바랍니다.

적절한 시기에 손질하세요.

Andis Headliner나 Andis T-Outliner와 같은

면도기로 수염의 가장자리를 다듬어 보세요. 클리콤

등을 사용하여 구레나룻을 손쉽게 손질하거나 경계선을 벗어나 자라는 수염을 제거하거나 가는

모발을 손질할 수 있습니다. 모양을 잘 관리하려면 올바른 도구를 사용하는 것이 중요합니다!

컨디셔너는 필수입니다.

수염도 머리카락처럼 잘 관리하는 것이 중요합니다.

반드시 적합한 샴푸와 컨디셔너를 사용해야 합니다. 컨디셔너라고요? 네, 맞습니다! 꼭 특별한 제품을 사용해야 하는 것은 아닙니다. 일반적으로 머리카락에

좋은 품질의 제품을 사용하고 있다면 그 제품을 수염에도 사용하실 수 있습니다. 좀 더 의도적으로 스타일을 연출하고 싶으시다면 수염용 왁스를 조금만 바른다면 좀 더 탄력 있고 볼륨감 있으며 자연스러워 보이게 연출하실 수 있습니다.

수염용 오일을 구매하세요.

매일 수염용 오일을 사용하고 빗질을 하면 수염이 거칠어지는 것을 방지하고 스타일을 연출하기가 더 쉬울 수 있습니다. 오일 몇 방울을 수염에 부드럽게 문지르면 모낭이 매끄럽게 되어 긁힘을 예방할 수 있습니다. 영양가가 많은 아몬드나 호호바나 생강의 성분이나 비타민 E가 함유된 오일을 사용하면 모발이 건강하고 튼튼하게 자라날 수 있습니다. 물론 향기도 좋고요!

Now that you’ve got the mustache or beard to rock for the remainder of 2018 don’t forget to keep the cause in mind. Check out more on The Movember Foundation by visiting www.movember.com and learn how you can take action with your new look.

Meet Jessica Jessica Zeinstra, Global Education Manager, Andis Company

Andis

2018년의 남은 기간에 수염을 기르고 싶으시다면 중요한 행사를 놓치지 마시기 바랍니다. www.movember.com를 방문하셔서 모벰버 재단에

Knowledge to Know

Liquid Gold Hair Products Company going strong For Over 25 Years

Black-Owned Firm Selling and Distributing

Products All Over the World

Dr. Edward Tony Lloneau gained his Ph.D. from the National Beauty Culture League (NBCL) and sanctioned through Howard University. His expertise is in the area of Trichology – the science, study and care of the hair and scalp. Lloneau has worked in the hair care business for over 40 years. He helped develop products for Johnson Products (Ultra Sheen) SoftSheen Products, World of Curls, California Curls and Pro Line, to name a few. He has also received many awards and recognitions from professional service organizations within the cosmetology industry, including “Man of the Year,” “Manufacturer of the Year,” “Best Instructor of the Year” and many more. He is also a contributor to many cosmetology textbooks.

Lloneau developed his product line by searching the industry to see what was needed that was not being provided by the manufacturers. He found that hair weaving was very popular, especially among black women nationally and worldwide. The installation method required a series of braids to be braided along the scalp. Then hair tracts were sewn to the braids (also called plaits). This procedure took hours to complete and was expensive. In the late 1980s, a method was used to glue the added hair to the natural hair, close to the scalp parting. The glue used was latex-based and would loosen when wet. This method took about an hour to complete, at a significantly reduced cost. However, the installation loosened in a short period of time. Lloneau took notice of this and, by experimenting with and many kinds of adhesives, developed the hair bonding product that he named Liquid Gold. He called it this because of its deep amber color. Liquid Gold has many advantages over the other bonding products:

1. Liquid Gold is clear and invisible when dry. The others dried black or white and could be seen if applied to hair that was not the same color.

2. Liquid Gold would stay on through 3 to 5 shampoos or more, while others loosened when wet.

에드워드 토니 로뉴 박사는 국제 미용 문화 연맹(National Beauty Culture League, NBCL)과 하워드 대학교에서 공인하는 박사 학위를 받았습니다. 그의 전문 분야는 머리카락과 두피의 관리와 치료에 대해 연구하는 과학 분야인 모발학입니다. 로뉴는 헤어 관리 사업 분야에서 40년 넘게 일했습니다. 존슨사의 울트라 신(Ultra Sheen) 및 소프트신 (SoftSheen), 월드 오브 컬스(World of Curls), 캘리포이나 컬스 (California Curls), 프로 라인(Pro Line) 등 많은 제품을 개발하는 데에 도움을 주었습니다. 그는 미용 산업 분야의 전문 서비스 조직에서 공인하는 “올해의 인물(Man of the Year)”, “올해의 제조사 (Manufacturer of the Year), “올해의 강사(Best Instructor of the Year)” 상 등 많은 상을 수상하기도 했습니다. 그는 또한 다수의 미용 분야 교과서의 내용을 집필했습니다.

로뉴는 사람들은 필요로 하는 제품인데 기존 제조업체들이 생산하고 있지 않는 제품들을 찾아내어 개발하였습니다. 그는 땋은 머리가 특히

흑인 여성들에게 국내뿐 아니라 전세계적으로 인기가 많다는 것을 알게 되었습니다. 그러한 스타일을 연출하려면 두피의 모양에 따라 머리를 여러 차례 땋아야 했습니다. 머리의 가르마에 따라 머리를 땋아 가는 것이지요. 이렇게 하려면 여러 시간이 걸렸고 비용도 많이 들게 됩니다. 1980년대에는 자연 머리카락에 인조 머리카락을 덧붙이는 방법이 사용되었습니다. 라텍스 성분의 접착제가 사용되었는데 물에 젖으면 접착력이 약해졌습니다. 이 과정은 1시간 정도가 걸리고 비용을 크게 절감할 수 있었습니다. 하지만 시간이 지나면 금방 모양이 풀어졌습니다. 로뉴는 이러한 점을 착안하여 다양한 종류의 접착제를 실험한 결과 Liquid Gold라는 헤어 접착제를 개발하게 되었습니다. 골드라는 이름이 붙여진 이유는 이 제품의 색상이 호박색이기 때문입니다. Liquid Gold 는 다른 제품에 비해 다음과 같은 많은 장점이 있습니다:

1. Liquid Gold는 투명하며

3. Liquid Gold contained no latex, eliminating the possibility of an allergic reaction.

4. Liquid Gold will bond, even when dry, on both the hair and the track (weft) and could be heat sealed with a curling iron to ensure a closer bond.

5. Liquid Gold can also be used to attach extensions for braids, contrasting colors and longer and fuller looking hair. This is done without the need for special equipment such as a glue gun, or glue pot, using ordinary bulk hair.

6. Liquid Gold can be used to apply hair (off the track) for hair-to-hair application is virtually undetectable.

7. You can also do strand-to-strand applications.

Most hair care products produced by Black manufacturers are only used and sold to Black consumers. Liquid Gold has the distinction of being popular with all cultures. Liquid Gold Bond Adhesive cost more than other similar products, but due to its higher quality, multi-use and superior staying-power features, the price has not hindered the sales or popularity of the products. Because of those features, the product does cost more to produce than others.

The product first got its start by being placed in beauty supply stores on consignment in Los Angeles. The product would be placed next to similar products. Every two weeks or so, Lloneau would check and restock the product as needed. The line consisted of only two items: the adhesives and a remover called Bond Dissolver. The dissolver did well because it would remove other bonding glue brands as well, and did it better because it contained a solvent that would safely loosen the bond much faster without hair breakage. Soon the beauty suppliers were calling for more before Lloneau could return to restock. It was not long before the beauty distributors were getting calls for the products and contacted Lloneau for the products to service stores all over California, Nevada, Arizona, Oregon and Washington State. The word soon spread to distributors in other cities such as Chicago, Atlanta, Dallas, Houston and others. It was not long before the notoriety of Liquid Gold spread to the UK and other European countries.

What is so remarkable about this is that it was done without any consumer advertising. The only advertising was in trade publications to the beauty supply industry. This got the product in the stores, after that it sold itself.

Now, Lloneau’s son and daughter work with him in the business, along with four other employees. Lloneau also teaches classes at Trade Shows around the country on the subject of cosmetology, chemistry and trichology as it relates to cosmetology and chemistry in regards to how product work to bring about a change in the hair. He has also written a book on the subject titled, “What the Text Books and State Boards of Cosmetology Left Out and Ignored.”

The purpose of the book and lectures are to inform the readers of the fact that when ethnic students graduate from cosmetology schools, knowing only what was in the textbook and the requirements of the state boards, and no more, they do not have enough information to perform many of the

2. Liquid Gold는 3에서 5 차례, 혹은 그 이상 머리를 감아도 성분이 그대로 남아 있습니다. 반면 다른 제품들은 물에 젖으면 풀어집니다.

3. Liquid Gold에는 라텍스 성분이 들어 있지 않아 알레르기 반응을 일으키지 않습니다.

4. Liquid Gold는 건조된 상태일 때에도 머리카락과 가르마를 고정시켜 주며 컬링 아이론으로 열을 가하면 더욱 고정시킬 수 있습니다.

5. Liquid Gold를 다른 색상을 섞거나 머리가 더 길고 풍성하게 보이게 하기 위해 땋은 머리를 덧붙이는 데에도 사용하실 수 있습니다. 글루건이나 아교 냄비 등 별도의 장비 없이 일반적인 크기의 붙임머리를 덧붙일 수 있습니다.

6. Liquid Gold는 가르마를 따라 머리카락에 바르는 데에도 사용될 수 있으며 머리카락끼리 문질러 발라도 전혀 표시가 나지 않습니다.

7. 머리카락 한 올 한 올에 바를 수 있습니다.

대부분의 흑인용 제품의 경우에는 흑인 소비자들만 구매하고 사용하는 경우가 많습니다. 하지만 Liquid Gold는 모든 문화권에서 인기를 얻고 있습니다. Liquid Gold Bond 접착제는 다른 제품보다 비용은 더 비싸지만 품질이 우수하고 다용도로 사용될 수 있으며 접착력이 훨씬

뛰어나기 때문에 인기가 많습니다. 이러한 기능을 갖춘 이 제품은 다른 제품에 비해 제조 비용이 더 많이 듭니다.

이 제품은 최초로 로스 엔젤레스에 있는 뷰티 서플라이에 선보였는데, 비슷한 종류의 제품과 함께 전시되었습니다. 로뉴는 2주마다 재고를 확인하고 필요한 만큼 보충하는 일을 했습니다. 접착제인 이 제품과 함께 출시되는 제품으로는 리무버인 Bond Dissolver가 있습니다. 이 리무버 제품에는 다른 브랜드의 본드 제품에도 사용할 수 있고 머리를 손상시키지 않으면서도 신속하게 풀 수 있는 용액이 들어 있습니다. 로뉴가 재고를 미처 채우기도 전에 재고가 동이 나곤 했습니다. 오래 지나지 않아, 뷰티 서플라이 도매상들은 캘리포니아, 네바다, 애리조나, 오리건, 워싱턴 주에 있는 스토어에서 로뉴의 제품을 구매하고 싶다는 전화를 받기 시작했습니다. 이 제품에 대한 입소문은 시카고, 애틀랜타, 댈러스, 휴스턴과 같은 다른 지역 도시들의 업체들에도 퍼져 나갔습니다. Liquid Gold 제품에 대한 소문이 영국과 다른 유럽 국가에 퍼진 것도 그리 오랜 시간이 걸리지 않았습니다.

특히 주목할 만한 점은 어떤 소비자 광고 없이도 이런 현상이 일어났다는 것입니다. 유일하게 미용용품 업계의 출판물을 통해서만 광고한 것이 전부입니다. 스스로 판매를 만들어낸 후에 스토어에 진열이 시작된 것입니다.

이제 로뉴의 아들과 딸도 네 명의 직원들과 함께 사업에 함께 참여하고 있습니다. 로뉴는 국내의 Trade Shows의 수업에서 미용학과 화학 및 모발학에 대한 강의를 하고 있는데, 이것은 제품이 머리카락에 주는 변화를 설명하는 면에서 서로 관련된 분야라고 할 수 있습니다. 그는 “ 교과서와 미국 미용 협회에서 놓치고 무시하고 있는 것(What the Text Books and State Boards of Cosmetology Left Out and Ignored)”

이라는 제목의 책도 집필했습니다.

이러한 책과 강의를 제공하는 목적은 유색인종 학생들이 미용학 학교에서 교과서와 미국 협회에서 요구하는 내용만 배운 채 졸업을 하게 되어 실제 고객들에게 필요한 서비스를 제공하는 데 필요한 내용을

services required by their ethnic clientele.

Lloneau is a resident of the Crenshaw Community (Baldwin Hills) in Los Angeles, California. His business is located in Gardena, California.

Liquid Gold will soon be in major retail stores as soon as an advertising program is in place. The product should do well there because it does not compete with any other product in these stores. The product is in an attractive blister pack that is designed to hang on a rack in the hair care section. Since Liquid Gold is a multicultural product, it will be displayed in both ethnic and general market sections of the hair care display. It is rare for a black manufacturer of hair care products to be able to crossover into the total market. Here’s hoping that other black manufacturers can do the same without having to hide their identity.

Meet Dr. Edward Tony Lloneau

충분히 알지 못한다는 사실을 독자들에게 알라기 위한 것입니다.

로뉴는 캘리포니아 주의 로스 엔젤레스에 있는 크렌쇼 커뮤니티(볼드윈 힐스)에 거주하고 있습니다. 그의 사업장은 캘리포니아 주의 가데나에 위치해 있습니다.

Liquid Gold 제품에 대한 광고가 제대로 이루어진다면 조간만 이 제품이 주요 도매 상점들에서도 판매될 것으로 보입니다. 또한 그러한 상점에서 경쟁 제품이 없기 때문에 판매가 순조로울 것으로 예상됩니다. 이 제품은 멋진 블리스터 팩 포장이 된 상태로 헤어 케어 섹션에 진열될 것입니다. Liquid Gold는 문화권에 관계 없이 사용할 수 있는 제품이기 때문에 유색 인종 전용 제품 코너뿐 아니라 일반 헤어 제품 섹션에도 진열될 수 있을 것입니다. 흑인용 헤어 케어 제품이 일반 시장에도 통용될 수 있는 경우는 흔하지 않습니다. 앞으로도 다른 흑인용 제품들이 떳떳하게 널리 판매될 수 있기를 바랍니다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@ aol.com or call 310-283-7118.

Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며 민족 잡지와 학생들이 일상적으로 마주 치는 일부 함정과 전문적인 문제에 관심을 기울이는 무역 잡지의 많은 기사를 저술했습니다. 그의 책 “Ethnic Cosmetology 에 대한 책에서 제외 된 책 및 주권위원회”의 사본을 얻으려면 Lloneau 박사에게 liquidgoldbondng@aol.com으로 연락하거나 전화 310-283-7118로 전화하십시오

By Jeffrey W. Foley

ONE-ON-ONE COACHING:

THE MOST EFFECTIVE WAY TO DEVELOP YOUR PEOPLE Business Tips

Effective one-on-one coaching is one of the most important skills a great leader must possess. Effective coaching inspires in others an internal drive to act ethically, without direction, to achieve goals. Effective coaching drives performance, builds competence and confidence, and ultimately enhances relationships. The best coaches help people find ways to make things happen as opposed to creating excuses why they can’t.

Effective coaching also requires you to believe in yourself. You need to believe that you can have an impact in the workplace and that you can inspire others to achieve their goals they might not otherwise achieve. The real question is not if you will make a difference, but what difference you will make.

Respectful, transparent, and regular faceto-face communication between leaders and their people breaks down barriers and builds trust. What you can see in a person’s eyes or another body language can be revealing. While technology can be effective at times, it will never replace human contact for discovery and inspiration.

통해 사람들은 별도의 지시를 받지 않더라도 목표를 이루기 위해 내면에서 스스로 올바로 행동할 수 있게 됩니다. 또한 직원들의 업무에 도움을 주고 능력과 자신감을 키워 주고 궁극적으로 대인 관계를 향상시킬 수 있습니다. 최상의 코칭을 통해 사람들이 자신들이 할 수 없는 일에 대해 변명을 늘어놓는 것이 아니라 일을 할 수 있는 방법을 찾도록 도와줄 수 있습니다. 효과적인 코칭에는 스스로를 믿도록 하는 것이 포함됩니다. 여러분 스스로가 직장에 영향을 줄 수 있고 다른 사람들이 당신이 아니었더라면 이루지 못할 일들을 이룰 수 있도록 만들 수 있다는 확신이 필요합니다. 관건이 되는 것은 여러분이 차이를 만들어 낼 수 있는지의 여부가 아니라

The most impactful leaders are adept listeners and don’t allow their egos to become roadblocks. When egos are alive and well, listening ceases, effective coaching environments disappear, and organizations suffer.

Here are three recommendations that can help you raise the bar on your ability to coach others.

어느 정도로 차이를 가져올 수 있느냐 하는 것입니다.

리더와 직원들이 서로 존중하며 투명한 관계를 맺으며 일대일로 대화를 하면

서로 간의 거리감이 허물어지고 신뢰를 쌓게 됩니다. 여러분은 다른 사람들의

눈을 보거나 동작을 보면 그 사람에 대해 알 수 있습니다. 첨단 기술도

때로는 효과적이지만 사람에 대한

정보를 얻고 동기를 불어넣기 위해서는 직접 대면하여 접촉하는 것만큼 좋은 방법이 없습니다.

효과적인 리더들은 사람의 말을 주의 깊이 잘 들으며 자존심 때문에 대화가 단절되는

1. Create a positive and open environment for communication

People listen to and follow leaders they trust. They engage in meaningful dialog with people they trust. They are not afraid to disagree with people they trust. Trust provides the foundation for a positive and open communication environment where connections between people can thrive.

When people connect, they learn about each other. They enable understanding of cultures, individual strengths and challenges. Knowing your people’s unique capabilities and desires help focus on how to help them be successful.

Knowing your people also reduces the probability of promoting someone into a management position who does not want it or is not otherwise qualified. Not all physicians want to be managers. Not all salespeople want to be sales managers. Not all technicians want to be a shop foreman. The costs can be exorbitant to an organization that wrongly promotes someone into a management position.

There are three questions that can help establish this open line of communication: What is on your mind? What can I do for you? What do you think? How am I making your life more difficult? When asked with the genuine interest, people respond with more honesty.

Meet with your people regularly helps break down barriers. Not just in your office, but on the manufacturing floor, outside the operating room, in the cafeteria, or the warehouse. Talk to folks outside the work area like the jogging track, grocery store or the kid’s soccer game. The informal sessions can be wonderful enablers of opening the line of communication.

2. Establish agreed-upon goals and strategies to achieve

Most people want to know what success looks like. They want to be clear in their goals as an individual and, if appropriate, the leader of a team. Well-defined, measurable, relevant goals on paper help people gain clarity on success for them. Assigning responsibility with authority helps inspire an individual’s commitment to being successful.

Success also includes how to reach their goals. Strategies are developed and agreed upon by the manager and team member so that both understand each other’s roles. The probability of success increases dramatically when strategies and accountabilities are well defined.

3. Enforce accountability by assessing performance

There are many and significant consequences when people are not held accountable for achieving goals or otherwise performing to standard. Integrity disappears. Discipline erodes. Morale evaporates. Leaders are not taken seriously. Problem employees become a cancer in the organization. The best people leave. Results are not achieved.

Effective coaching demands an assessment of performance. Without this

긍정적이고 개방적으로 대화할 수 있는

자신들이 신뢰하는 리더들에게 귀를 기울이고 잘 따릅니다. 그들은 자신들이 신뢰하는 사람과 의미 깊은 대화를 나눕니다. 또한 자신이 신뢰하는 사람과 의견이 다르다 해도 부담을 느끼지 않습니다.

신뢰가 쌓이면 긍정적이고 개방적으로 대화할 수 있는 분위기가 형성되며 서로 간의 의사소통이 활발히 이루어지게 됩니다.

서로 관계를 형성하고 있는 사람들은 서로 배울 수 있습니다. 서로의 문화, 강점과 겪고 있는 어려움 등을 이해할 수 있습니다. 사람들 각자가 어떤 역량을 지니고 무엇을 바라는지를 알면 그들이 성공을 거두기 위해 구체적으로 어떻게 도와야 하는지를 이해하는 데 도움이 됩니다.

사람들을 잘 알게 되면 관리직 업무를 원하지 않거나 적성에 맞지 않는 사람을 관리직 업무로 승진시킬 가능성을 줄일 수 있습니다. 의사라고 해서 모두 관리직을 원하는 것은 아닙니다. 마찬가지로 판매원이라고

해서 모두 판매 관리자가 되기를 바라지는 않습니다. 기술자들이 모두 가게의 책임자가 되기를 바라지도 않습니다. 적합하지 않은 사람을 관리직 위치로 잘못 승진시키게 되면 조직의 비용을 낭비하게 될 수 있습니다.

의사소통을 활발히 나누는 데 도움이 되는 다음과 같은 세 가지 질문이 있습니다: 어떻게 생각하시나요? 무엇을 도와드릴까요? 불편한 점은 없으신가요? 진실한 관심을 가지고 질문을 하면 사람들은 솔직하게 대답합니다.

사람들과 정기적으로 만나면 서로의 거리감을 줄이는 데에 도움이 됩니다. 여러분의 사무실에서뿐 아니라 생산 현장에서나 작업실이나 식당이나 창고에서든 어디에서나 만나십시오. 일하는 장소뿐 아니라 조깅을 하거나 가게에 들를 때나 축구장에서든 외부에서도 이야기를 나누시기 바랍니다. 비공식적인 환경에서 대화를 나누면 마음을 열고 대화를 나누기가 훨씬 쉬워질 수 있습니다.

2. 상호 동의 하에 목표와 전략을 정하십시오

대부분의 사람들은 성공하려면 어떻게 해야 하는지 알고 싶어 합니다. 그들은 각자가 그리고 해당되는 경우라면 팀의 리더로서 달성해야 하는 목표를 명확하게 이해하기를 원합니다. 종이에 명확하게 정의하고 주목할 만한 해당 목표를 적어 본다면 사람들은 자신들이 성공하기 위해 무엇을 달성해야 하는지를 분명하게 이해하는 데 도움이 될 것입니다. 사람들에게 책임과 함께 권한을 부여한다면 성공을 거두기 위해 헌신적으로 노력하도록 동기를 부여하게 됩니다.

성공을 거두기 위해서는 목표를 이루는 방법을 이해하는 것이 필요합니다. 관리인과 팀원들의 상호 동의 하에 전략을 개발한다면 각자가 맡은 역할을 이해할 수 있을 것입니다. 전략과 책무를 잘 정한다면 성공을 거둘 가능성이 크게 높아집니다.

3. 실적을 평가하여 책임감을 높이십시오

사람들이 목표를 이뤄야 한다는 책임감을 느끼지 못하거나 단지 평균 정도로만 일하려고 한다면 어떠합니까? 충성심은 사라지고 훈련을 소홀히 하게 되며 의욕이 떨어지게 됩니다. 하지만 리더들은 상황을 심각하지 않게 받아들이게 됩니다. 이러한 문제는 조직에 생기는 암세포와 같다고 할 수 있습니다. 훌륭한 인재는 떠나게 됩니다. 원하던 목표를 달성하지 못하게 됩니다.

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assessment, no system of accountability will be achieved. If the senior leader does not hold his or her executive team accountable, subordinate leaders are likely to think “Why should I?”

Consistent, regularly scheduled coaching sessions with your people are the key to ensuring effective follow-up assessments to celebrate successes and identify areas to improve.

Summary

Coaching session agendas will vary based on a variety of conditions. A good place to start is outlined below.

First, review the individual goals and those of the organization. Ensure alignment of both to clarify where the individual is contributing to the mission of the organization.

Second, discuss what is going well. Where do both the coach and the individual agree on successes? Provide positive recognition for achievements where important.

Third, discuss the challenges or areas for improvement. Underwrite honest mistakes in the pursuit of excellence so people can learn. Determine how you as the manager can help. Gain a clear understanding of the shortfall in the individual’s ability and desire to achieve the goal and what resources or assistance the individual needs to be successful. When unsatisfactory performance occurs, managers must address it. Leaders who never take action to remove an underperformer are doing a great disservice to their institution. All too often, good people serving in leadership positions fear the task of confrontation. They hope, magically, that something will happen which will turn the underperformer around and all will be well in the end. Hope is not a strategy; the magic seldom happens. Your goal as a leader and coach is to inspire a willingness to succeed. When coaching, it is often easier to criticize and find fault. Think before you speak—find ways to praise.

Fourth, as the manager, seek suggestions for how you can be a more effective leader for them. This question can change the dynamic of the coaching session and can provide powerful feedback for the manager in his or her quest to be the best they can be. Doing so will enhance their trust in you and help build confidence in their own capabilities.

Remember, effective one-on-one coaching can be the catalyst for attracting and retaining the best people, and that will ultimately help your organization to unprecedented results.

이러한 평가 과정 없이는 책임감을 높이는 체계를 구축할 수 없습니다. 상사인 리더가 본인의 팀에 대한 책임감을 갖지 않는다면, 하급 리더들은 무엇을 해야 할지 혼란스러울 것입니다.

효과적인 후속 평가 과정을 통해 성공을 축하하고 한편으로는 개선할 부분들을 확인하기 위해서는 일관성 있고 정기적으로 진행되는 코칭 과정이 필수 요소입니다.

요약

코칭 과정은 상황에 따라 다양하게 제공될 것입니다. 먼저 다음의 간략한 과정을 따라 보시기 바랍니다.

첫째, 개인과 조직의 목표를 확인하십시오. 이처럼 개인과 조직의 목표를

분명히 정하면 개인이 조직의 목표에 기여하기 위해 어떻게 해야 하는지를

분명히 이해할 수 있을 것입니다.

둘째, 잘 진행되고 있는 점들에 대해 논의하십시오. 코치와 코칭을 받는 사람 모두 성공을 거두고 있다고 생각하는 점은 무엇입니까? 중요한 영역에서 성공을 거두었다면 그 점을 긍정적으로 칭찬해 주십시오.

셋째, 어려움이나 개선이 필요한 부분에 대해 논의하십시오. 잘못을 솔직하게 인정하고 개선하기 위해 노력하는 모습을 보이면 사람들도 배우게 됩니다. 관리자로서 여러분이 어떤 도움을 베풀 것인지를 결정하십시오. 개인의 능력에서 어떤 면이 부족하고 어떤 목표를 이루고자 하는지 그리고 개인이 성공을 거둘 수 있도록 어떤 자원과 도움을 베풀 수 있는지 명확하게 이해하십시오. 실적으로 만족스럽지 않다면 관리자가 그 문제를 다루어야 합니다. 리더들이 실적이 저조한 사람을 그대로 방치한다면 조직이 큰 피해를 입게 됩니다. 리더의 위치에서 일하는 성품이 좋은 사람들이 현실에 맞서는 것을 두려워하는 경우가 흔히 있습니다. 그들은 실적이 저조한 사람들도 기적적으로 어떻게든 개선을 해서 결국 잘 될 것이라는 막연한 희망을 가집니다. 희망은 전략이 아닙니다. 기적은 거의 일어나지 않습니다. 여러분은 리더와 코치로서 성공을 거두고자 하는 마음을 불러일으키는 것을 목표로 삼아야 합니다. 코칭을 할 때는 비평을 하거나 잘못을 찾기가 쉬운 것 같습니다. 하지만 말하기 전에 먼저 생각해 보고 칭찬할 점을 찾아 보시기 바랍니다.

넷째, 관리인으로서 여러분이 어떻게 더 효과적으로 일하는 리더가 될 수 있는지 조언을 구하십시오. 이렇게 하면 코칭 과정을 크게 개선할 수

있고 관리자들이 최상의 방식으로 일하기 위해 필요한 피드백을 받을 수 있습니다. 또한 이렇게 한다면 여러분에 대한 신뢰가 높아지게 되고

직원들이 스스로의 능력에 대한 자신감을 높이는 데에도 도움이 됩니다.

가장 훌륭한 인재를 조직으로 이끌고 유지하기 위해서는 효과적인 일대일 코칭이 필수 요소라는 것을 기억하십시오. 이러한 전략을 통해 여러분의

조직이 이전 어느 때보다도 최상의 실적을 거둘 수 있습니다.

Meet Jeff

Jeff Foley is a recognized speaker, executive leadership coach, and author of Rules and Tools for Leaders. He is a West Point graduate and retired as a Brigadier General having served thirty-two years in the Army. Drawing on his unique military experience, Jeff uses his singular insight to build better leaders. For more information on Jeff Foley, visit www.loralmountain.com.

제프 폴리는 유명한 연사이자 경영 리더쉽 코치이며 Rules and Tools for Leaders(리더들을 위한 법칙과 도구)의 저자입니다. 그는 미국 육군사관학교의 졸업생이며 육군에서 32년간 복무한 이후 준장으로 제대했습니다. 군인으로 복무한 경험을 통해 뛰어난 통찰력을 갖추게 된 제프는 더 훌륭한 리더가 되기

Business Tips

By Sue Bingham

“DISCIPLINING” ADULTS IS JUST WRONG

성인을 “훈계”하는 것은 잘못된 것이다

It’s a great irony that the discipline policy preferred by most companies is called “progressive”. Since the word progressive means “making favorable progress or change” nothing could be further from the truth.

The progressive discipline policy is about punishment – not improvement. Punishment expects employee performance to improve by treating the employee progressively worse.

This senseless and de-humanizing process was created to protect companies from adverse legal rulings, and mostly at the advice of legal counsel. The irony is that a claim or charge can be adjudicated in favor of the employee – not because of what the terminated employee has or hasn’t done – but because the company failed to follow the myriad details outlined in its own policies.

Most managers denounce their company’s progressive discipline policy as lengthy, over-engineered and ineffective. For the bad apple who shouldn’t have been hired in the first place, this process takes far too long. And the small minority of abusers use the policy like a playbook and keep ahead of the game by changing the performance issue that is violated. They also know the time required for the last warning to be removed – so they can do it again. Here’s how it works…

Progressive Discipline Policies

Typically, progressive discipline policies are comprised of steps, with each step involving an employee and his/her manager and eventually witnesses. In each step, the communication is routinely one-way and parent-child, ending with the threat: “Failure to improve will result in further disciplinary action up to and including termination”.

• Step One is a verbal warning. That’s an interesting term -- verbal warning -- because it’s often documented. And the word “warning” is correct because the discussion ends with a threat. The angry employee then leaves (often after being asked to sign the written verbal warning).

• Step Two is just like step one but is now called a written warning.

대부분의 회사에서 소위 “진보적”이라는 훈련 과정을 선호한다는 것은 참으로 아이러니한 일입니다. “진보적”이라는 말 자체가 “바람직한 발전이나 변화를 가져오는 것”을 의미하지만, 현실은 정반대입니다.

진보적인 훈련 정책은 개선이 아니라 처벌에 초점을 맞추고 있습니다. 직원들에게 점차적으로 처벌을 가함으로 실적을 높일 수 있다고 기대하는 것입니다.

이처럼 비합리적이고 비인격적인 방식은 회사를 법적 제재로부터 보호하게 해 준다는 법률 전문가의 조언으로부터 비롯된 것입니다. 아이러니한 점은 그러한 조처가 해고된 직원이 어떤 행동을 했거나 하지 않아서가 아니라 회사가 스스로의 정책을 무수히 위반했기 때문에 내려진 결정인데도 직원들을 위해 내려진 결정이라고 주장한다는 점입니다.

대부분의 관리인들은 회사의 소위 진보적인 훈련 정책이 지나치게 장황하고 복잡하며 비효율적이라고 말합니다. 나쁜 것이라면 처음부터 도입하지 않았어야 했지만 이미 이러한 정책은 너무 오랜 시간 동안 자리 잡아 왔습니다. 극소수의 사람들이 이러한 정책이 마치 훌륭한 전략이라도 되는 것처럼 규칙을 어긴 사람들을 좌지우지해 왔습니다. 그들은 또한 해고하기 위한 최종 경고를 언제 할지도 정하며, 반복해서 그렇게 합니다. 이러한 진보적인 훈련 정책이 어떠한 것인지를 말씀드리겠습니다.

진보적인 훈련 정책

일반적으로 진보적인 훈련 과정은 단계별로 이루어져 있습니다. 각 단계에는 직원과 관리인과 증인이 포함됩니다. 그러한 단계에서 이루어지는 대화는 마치 부모와 아이의 관계처럼 일방적이며 결국에는 다음 번에 개선하지 못하면 추가적인 조처를 할 것이고 해고될 수도 있다는 협박으로 끝납니다.

• 첫 단계는 구두 경고입니다. 구두 경고라는 용어가 흥미롭다고 할 수 있는데, 흔히 기록으로 남기기 때문입니다. “경고”라는 말은 적절하다고 할 수 있습니다. 대부분의 대화가 협박으로 끝나기 때문이지요. 화가 난 직원은 자리를 뜨게 됩니다(이때 구두 경고

사항에 대해 서면으로 서명을 하라는 요구를 받는 경우도 흔합니다).

• 두 번째 단계는 첫 단계와 비슷하기는 하지만 서면 경고라고

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Again it ends with a threat (in a more serious tone) and the angry, dispirited or apathetic employee again leaves after being asked to sign the warning.

• Step Three varies among companies. It may be a second written warning or an unpaid suspension from work. The employee is sent home (which seems much like sending a child to his room), and the employee and his family are being punished because the company is withholding pay.

• Some companies even have a Step Four – a third and FINAL written warning. This is usually a tense and negative interaction between the manager and employee. It exists to create a paper trail that will hold up in an unemployment claim or court of law once the employee is terminated (at this stage the decision has already been made to fire the employee).

Punishment is not instructive. It cannot teach a new behavior or solve a problem. The improvement or desired behavior will never be permanently learned unless an employee and his supervisor work together to solve the problem.

In most traditional companies, equipment is treated better than employees. Using a progressive disciplinary approach is like banging on a machine to make it run better.

A Better Way

Assume that the vast majority of employees are good people who want the company to succeed. They are adults who own homes, raise children and serve in their communities. If a problem develops and is brought to their attention, their desire is to solve it.

“

역시 협박으로(좀 더 강한 어조로) 마무리됩니다.

직원들은 그러한 경고문에 서명을 하라는 요구를 받고 화가 나고

의기소침해지거나 아예 무관심한 태도를 보이며 자리를 떠나게 됩니다.

• 세 번째 단계는 회사마다 다릅니다. 서면 경고를 두 번째로 할

수도 있고 급여 지급을 중단할 수도 있습니다. 직원은 집으로 돌려보냅니다(아이를 방으로 보내는 것과 비슷합니다). 회사에서 급여를 주지 않기 때문에 직원과 그의 가족들은 처벌을 받게 되는 것입니다.

• 일부 회사들은 심지어 네 번째 단계를 취하기도 하는데 바로 세번째이자 최종적으로 서면 경고를 하는 것입니다. 이 단계에서는 흔히 관리자와 직원 사이에 긴장이 흐르고 부정적인 대화가 오고 가게 됩니다. 그리고 직원이 해고가 되면 해고나 법적 조처의 근거가 되는 문서를 작성하게 됩니다(이 단계의 경우 해당 직원을 해고한다는 결정이 이미 내려진 상태입니다).

처벌은 유익하지 않습니다. 새로운 것을 가르칠 수 없고 문제를 해결할 수도 없습니다. 직원과 담당자가 문제를 해결하기 위해 함께 노력하지 않는 이상 문제가 개선되거나 직원들이 바람직하게 행동하는 법을 영구적으로 배울 수 없습니다.

Punishment expects employee performance to improve by treating the employee progressively worse.

”

A performance coaching approach is based on this assumption. If a problem arises, those involved will want to solve it. This coaching meeting has an agenda the manager partially prepares in advance to be clear and concise about the problem. When prepared, the manager can state the issue, usually in under fifteen seconds, and then ask, “What’s going on?” This turns the problem-solving conversation immediately over to the employee to discover the cause of the performance issue.

This is not a “step” process. This is an adult conversation that ends depending on how the employee responds.

• Cooperative: If the employee is cooperative (most are), he accepts responsibility and offers an action or commitment to address the cause – problem solved! The action or solution is not provided by the manager. The manager facilitates the employee’s plan.

• Uncooperative: The employee may be uncooperative, meaning he isn’t forthcoming regarding the cause, blames others or simply avoids responding as an adult to the manager’s questions. When this happens, the manager reflects what she’s seeing and hearing. Most people become cooperative at this point. If not, the manager will ask the employee to go home for the rest of the day. Unlike a suspension, this time off is paid because the employee’s job that day is to decide about his employment. Is this a job he wants? Can he meet expectations? If

대부분의 기존 회사들의 경우 직원들보다 장비가 더 나은 대우를 받는 경우가 많습니다. 소위 진보적인 훈련 방식을 사용하는 것은 기계가 말을 듣지 않는다고 때리는 것과 다를 것이 없습니다.

더 나은 방법

대부분의 직원들이 회사가 성공하기를 바라는 사람들이라고 생각해 보십시오. 직원들은 각자의 집을 가지고 자녀를 양육하며 지역 사회에서 일하고 있습니다. 그들 역시 문제가 생긴다는 것을 알게 되면 해결하려고 노력할 것입니다.

근무 코칭 과정은 이러한 사실을 전제로 한 것입니다. 문제가 발생하게 되면 관련된 사람들은 해결하기를 바랄 것입니다. 코칭을 위한 모임을 위해 관리자는 사전에 문제에 관해 명확하고 자세한 내용을 준비합니다. 준비가 되면 관리자는 문제를 언급한 후에 흔히 15초 정도가 지나고 나서 이렇게 잘문합니다. “무엇이 문제일까요?” 그런 후에 문제를 해결하기 위해 직원과 즉시 대화를 나누면서 근무와 관련하여 원인이 무엇인지를 파악합니다. 이 과정은 “단계”로 나뉘지 않습니다. 이 과정은 성인 간의 대화 과정이며 직원의 반응에 따라 다음과 같이 구분하는 것입니다.

• 협조적인 경우: 직원이 협조적인 반응을 보이고(대부분의 경우입니다), 책임을 받아들이면서 원인을 해결하기 위해 조처를 취하겠다고 약속한다면 문제는 해결된 것입니다! 조처나 해결 방안은 관리자가 제시하는 것이 아닙니다. 관리자는 단지 직원이 계획을 실행하도록 도움을 줄 뿐입니다.

• 협조적이 아닐 경우: 직원이 문제의 원인을 밝히지 않거나 다른 사람 탓을 하거나 관리자의 질문에 성인으로서 떳떳하게 대답하는 것을 회피하면서 비협조적인 태도를 보일 수 있습니다. 이러한 경우에 관리자는 자신이 보고 들은 것을 다시 한 번 심사숙고해 보게 됩니다. 대부분의 사람들은 이 시점에서 다시 협조적인 태도를 보입니다.

so, he is expected to return with a sincere commitment statement or plan of action. If the employee determines the job is not for him, the company processes his resignation. (A surprising number of people make the decision to change).

• Disrespectful: Occasionally an employee can go beyond uncooperative and become downright disrespectful. There is no room for disrespectful behavior in this process. The manager reflects what she’s seeing or hearing, and if the employee continues to be disrespectful, the manager ends the meeting. The employee is sent home and informed that the manager will call him in the morning to let him know if he still has a job.

In all three instances, the problem is solved – usually with less than two conversations.

This process does have documentation. When a manager lacks confidence that the improvement will be made, a letter is sent to the employee that documents both sides of the conversation including the employee’s plan of action. It is kept in a company file. When the employee’s response results in resignation or termination, a report detailing the conversation(s) is submitted.

With this approach, the legal process is now focused on the employee’s response and subsequent actions versus whether the detailed progressive discipline steps were followed by the company.

As competition for good people becomes more intense, companies that treat their employees with respect, and as adults, gain the advantage. Managers are then free to use the leadership, judgment and communication skills for which they’re paid.

Meet Sue

만약 그러하다고

서약서나 구체적인 계획 등을 가지고 돌아올 것입니다. 만약 그 직원이 일을 그만두기로 결정한다면 회사에서 그의 사직을 처리할 것입니다. (놀라울 정도로 많은 수의 사람들이 스스로를 바꾸기로 결정합니다).

• 무례한 태도를 보이는 경우: 때때로 직원이 비협조적인 것을 넘어 완전히 무례한 태도를 나타내는 경우가 발생할 수도 있습니다.

무례한 사람에게는 별다른 방법이 없을 것입니다. 관리자는

자신이 듣고 본 내용을 심사숙고할 것이며 그 직원이 계속 무례한

태도를 나타낸다면 그와 갖는 미팅을 중단할 것입니다. 그 직원을

돌려보낸 뒤 다음날 아침에 그가 계속 일할지의 여부를 관리자를 통해 통보할 것이라고 알릴 것입니다.

이러한 세 가지 방법을 통해 문제를 해결할 수 있으며 흔히 두 번 이하의 대화만으로 문제를 해결할 수 있습니다.

이러한 과정에 문서가 필요할 수 있습니다. 관리자가 문제가 개선될 것이라고 신뢰하기가 어렵다면, 문제 해결을 위한 직원의 조처를 포함하여 대화의 내용을 기록한 문서를 작성하여 직원에게 전달할 수 있습니다. 이 문서는 회사의 문서철에 보관됩니다. 직원의 반응으로 인해 사임이나 해고 처리된다면, 대화의 구체적인 내용이 기록된

보고서가 제출될 것입니다.

이러한 방식의 경우 법적 절차의 진행은 직원의 반응과 후속 조처에

좌우되며 회사에서 일방적으로 소위 진보적인 훈련 조처를 취하는 것과는 대조가 됩니다.

좋은 사람을 얻는 것은 쉽지 않은 일이기 때문에 직원들을 존중심을 가지고 성인으로서 인격적으로 대우한는 것은 분명 기업에도 이익이 될 것입니다. 관리자들은 높은 봉급을 받는 만큼 리더쉽과 판단력과 대화 기술을 자유롭게 활용해야 합니다.

Sue Bingham is the founder of the HPWP Group, a master coach, speaker, and author, “Creating The High Performance Work Place: It’s Not Complicated to Develop a Culture of Commitment.” At the forefront of the positive business movement, Bingham supports leaders as they achieve their vision of success, and designs common-sense systems that make people and organizations more effective. For more information about Bingham, please visit www.HPWPGroup.com.

수 빙햄은 HPWP 그룹의 설립자이자 마스터 코치이자 연사, “Creating The High Performance Work Place: It’s Not Complicated to Develop a Culture of Commitment(높은 실적을 올리는 직장 만들기: 헌신적으로 일하는 분위기를 조성하기란 어렵지 않다)”라는 책의 저자이기도 합니다. 수는 사업의 발전을 위해 앞장서 일하며 리더들이 목표로 하는 성공을 거둘 수 있도록 도움을 베풀고 있으며 사람들과 조직이 좀 더 효율적으로 일할 수 있는 현실적인 시스템을 개발합니다. 수 빙햄에 대해 더 많은 정보를 알아 보시려면 www. HPWPGroup.com을 방문해 보시기 바랍니다.

Business Tips

By Baldwin Tom

THE NEW SUPER HEROES:

Introducing the Intangibles

새로운 슈퍼 히어로: 무형적 요소

소개

There are seven capital investments available for organizations to build value and wealth. These capital investments are Human, Relationship, Spiritual, Customer, Organizational, Physical, and Financial.

In the 1980 winter Olympics in Lake Placid, the U.S. Men’s Ice Hockey team won the gold medal. In order for them to win gold, they had to beat the Soviet Union team ranked #1 in the world. They beat the Soviets on their way to winning the gold in a game that was called the Miracle on Ice. The odds against them winning were the same as if the University of California football team beat the Philadelphia Eagles Super Bowl champions. Impossible!

How did this happen? One can assume that it was not because they skated better than the Soviets. The U.S. team was composed of college students and the Soviets were semiprofessionals. Instead, it was some intangible force. Here is a clue: The U.S. coach invested heavily on the intangible side into the team members. He instilled in them aspects of Human, Relationship, and Spiritual capitals. The team took to heart what they heard—they believed. The result of the infusion of these capitals was a powerful Return on Investment of some psychic power that allowed the team to rise above expectations to beat the ‘unbeatable’ Soviet team. The effort by the U.S. team was considered by the International Ice Hockey Federation as the most incredible international ice hockey story in

조직이 가치와 자산을 늘리기 위해 자본을 투자할 수 있는 영역은 7 가지가 있습니다. 즉 인적 투자, 관계 투자, 정신적 투자, 고객에 대한 투자, 조직에 대한 투자, 물리적 투자, 금융 투자가 있습니다.

1980년에 미국의 레이크 플래시드에서 열린 동계 올림픽에서 미국 아이스 하키 팀은 금메달을 땄습니다. 금메달을 따기 위해 소련 팀을 이겨야 했는데 당시 소련은 세계 랭킹 1위인 팀이었습니다. 당시 미국이 소련을 이기고 금메달을 획득한 경기는 빙판 위의 기적이라고 불릴 정도로 놀라운 것이었습니다. 당시 미국이 러시아를 이길 가능성은 캘리포니아 대학교 풋볼 팀이 슈퍼볼 챔피언인 필라델피아 이글스를 이기는 것과 비슷했습니다. 사실상 불가능한 것이었지요!

어떻게 그런 일이 가능했을까요? 미국 선수들이 러시아 선수들보다 스케이트를 더 잘 탔기 때문이라고 생각하기는 힘듭니다. 당시 미국 팀 선수들은 대학교 학생들이었고

소련 팀은 세미 프로 선수들이었기 때문입니다. 하지만 그 경기에 무형적인 요소가 관련되었습니다. 미국 팀의 코치는 팀의 선수들의 무형적인 측면에 주로 투자를 했습니다. 그는 선수들의 인적, 관계적, 정신적 측면에 동기를 불어넣었습니다. 팀의 선수들은 자신들이 듣는 내용을 믿고 마음에 새겼습니다. 그렇게 투자한 결과 선수들은 정신적 힘을 발휘하여 기대 이상의 기량을 발휘하여 최강팀인 소련 팀을 꺾을 수

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the last 100 years! There is power investing in intangibles.

Of the seven investments available to organizations, the five people-side investments are the most interesting. Three of these can be considered as the new superheroes powering success in organizations—The Intangibles. The three are Human, Relationship, and Spiritual investments. These three set up the other investments and the organization for success. They clear the way, they prepare the path, they set the stage, they provide the spark, and they stay the course to provide significant multipliers for high ROI.

The Intangibles, when deployed as investments, create energy and activate others toward positive action. Each of the three superheroes has distinct personalities based on their actions. Each has unique powers in what they initiate in others. Each one will leverage existing opportunities to benefit the organization and to increase ROI from their efforts. The Intangibles interact with each other and with different other investment combinations to create value and wealth for organizations.

Super Hero #1. Human Capital Investments: Invest in the capabilities of people, their knowledge, skills, and competencies. Human investments possess a driver type personality. Their uniqueness is in their direct action on people to energize, encourage, and support work. The actions may involve new education, advanced training, and psychological support. Through the activities of human capital investments, people are abler and prepared to take on new tasks and to be more creative and innovative. From this, people are more satisfied with their work and look forward to new challenges. Accordingly, the investment of human capital generates positive ROI.

When Human capital investments are teamed with Customer investments it leads to creativity and innovation and new products and services. When this investment is teamed with Organizational investments, it leads to new intellectual property and corporate memory. When Human capital investments are teamed with Relationship investments it creates high-performance teams.

무형적인 요소에 투자를 하는 것은 분명 효과가 있습니다.

일곱 가지의 투자 영역 중 사람과 관련된 다섯 가지 영역이 특히 흥미롭다고 할 수 있습니다. 그 중에서도 세 가지 무형적 영역은 조직이 성공을 거두기 위해 반드시 필요한 슈퍼 히어로와 같다고 할 수 있습니다. 그 세 가지는 인적, 관계적, 정신적 투자 영역입니다. 이 세 가지 측면은 다른 투자 영역에도 도움이 되며 조직의 성공을 위해 반드시 필요한 요소입니다. 이러한 요소들은 마치 길을 닦고 준비하여 무대를 설치하고 조명을 밝히는 것과 비슷한 역할을 하여 조직의 투자 수익률을 크게 높이는 데에 기여합니다.

무형적 요소들에 적절히 투자를 하면 에너지가 창출되며 다른 사람들이 긍정적인 행동을 하도록 원동력을 불어넣어 줄 수 있습니다. 슈퍼 히어로와도 같은 이러한 영역은 각각의 특징을 가지고 있습니다. 각 영역은 사람들이 행동하도록 하는 독특한 힘을 지니고 있습니다. 또한 기존에 있던 기회들을 활용하여 조직에 이익을 주며 조직의 투자 수익률을 높입니다. 이러한 무형적 요소들은 서로 상호작용을 하며

다른 투자 요소에도 영향을 주어 조직을 위해 가치와 이익을 창출합니다.

슈퍼 히어로 #1. 인적 자본 투자: 사람들이 가지고 있는 역량과 지식, 기술, 능력에 투자하십시오.

인적 자본에 대한 투자는 동력과 같은 역할을 합니다. 사람들이 힘과

용기를 내고 열심히 일할 수 있도록 하기 위해서는 직접적인 조처가 필요합니다. 그러한 조처에는 새로운 교육을 하고 부가적인 훈련을 베풀고 정신적인 지원을 베푸는 것이 포함될 것입니다. 인적 자본에 대한 투자를 통해 사람들은 새로운 임무를 수행하고 보다 창의적이고 혁신적으로 일할 준비를 갖추게 됩니다. 그렇게 된다면 사람들은 자신이 하는 일에 더욱 만족하게 되고 새로운 임무를 기대하게 될 것입니다. 그렇게 되면 인적 자본에 대한 투자는 투자 수익률을 높이게 됩니다.

인적 자본에 대한 투자가 고객에 대한 투자와 함께 이루어진다면 창의성과 혁신과 새로운 제품과 서비스를 생산하는 면에서 향상될 수 있습니다. 조직에 대한 투자와 함께 이루어진다면 새로운 지적 자산과 회사의 지적 자산 증대에 기여할 수 있습니다. 인적 자본에 대한 투자가 관계 투자와 함께 이루어진다면 높은 실적을 거두는 팀을 만들어 낼 수 있습니다.

Super Hero #2. Relationship Capital Investments: Link people together for interactions that leverage power and influence. Relationship capital investments involve influencer type personalities. The strength of this investment is focused on people—in linking people together. Relationship capital investments help build meaningful interactive groups, create a bonding of personnel, and foster can-do mindsets. Relationship investments effectively build strength through numbers. High performing teams result from the activities of Relationship capital investments. The results from Relationship investments include facilitated and accelerated actions throughout the organization and with customers and a boost in ROI.

When Relationship capital investments are teamed with Customer investments, this leads to partnering with customers. When this

슈퍼 히어로 #2. 관계 자본 투자: 사람들을 연결하여 힘과 영향력을 극대화하십시오.

관계 자본 투자는 파급력을 지닙니다. 이 영역은 사람들을 함께 연결하는 것에 초점을 맞춥니다. 관계 자본 투자를 통해 의미 있는 상호 관계를 맺는 그룹을 생성하고 사람들 간의 유대 관계를 형성하며, 할 수 있다는 사고방식을 기르도록 도움을 줄 수 있습니다. 관계 투자에 참여하는 사람의 수가 많을수록 더 효과적으로 강한 힘을 발휘할 수 있습니다. 관계 자본에 투자를 한 결과 팀들의 실적이 크게 향상됩니다. 관계 투자를 통해 조직과 고객들과의 활동이 편리하면서도 활성화되며 결과적으로

investment is teamed with Spiritual capital investments, it leads to satisfied people willing to work hard for the organization.

Super Hero #3. Spiritual Capital Investments: Establish cultural norms that smooth workflow and facilitate people and customer relationships.

Spiritual capital investments have social type personalities. This Super Hero is not demanding or pushy. Spiritual capital is subtle but significant when in place. It’s a lot like spraying WD-40 on all work because the result of Spiritual capital is a smoother and easier effort in getting work done. The efforts of Spiritual capital investments are to support the personal side of peoples’ efforts that engender peace of mind and a sense of accomplishment, of satisfaction. The result of this is that people feel valued leading to higher personal motivation and willingness to contribute more.

When Spiritual investments are teamed with Organizational investments, the results lead to refining cultural norms and ethical decision making. When Spiritual capital investments are paired with Relationship investments, it leads to an ethical workplace that fosters positive group chemistries and greater resiliency within an organization. When Spiritual capital is teamed with Human capital it promotes caring and committed people, willing to go the extra mile. When Spiritual investments are teamed with Customer investments, the result fosters value-based customer relations

Investing in the soft-side intangibles provides the intestinal fortitude to overcome internal and external challenges. Character comes from the inside. Invest in people and their relationships to build strong teams. Invest in team-focused spiritual capital to build loyalty and bonding, resulting in a strong character. When opportunities arise or challenges surface, the people will do whatever it takes to help move the ball forward. Focusing on the intangibles strengthens an organization, giving it a solid core and foundation.

In 1990, the Wallace Company won the prestigious Malcolm Baldrige National Quality Award. Started in 1987, the award has been given annually to up to three U.S. companies who have implemented successfully quality management systems. Surprisingly, just two years after the award, Wallace filed for bankruptcy. Following the award, instead of working to turn around an already troubled company, top Wallace officials spent time leading tours through their offices and leaving town on speaking tours. Clearly, Wallace did everything it could to win the award. Yet, in the end, they lost it all. There is a lesson here. What did they invest in and what did they miss investing in? It’s possible that they did not invest sufficiently in the intangibles. They needed The Intangibles!

슈퍼 히어로 #3. 정신적 자본 투자: 업무 절차를 원활하게 진행할 수 있게 해 주고 사람들과 고객 간의 관계에 도움을 주는 문화 규범을 만드십시오.

정신적 자본 투자에는 사회적 요소가 포함됩니다. 이 요소는 많은 것들을 필요로 하지 않습니다. 정신적 자본은 눈에 띄지는 않지만 제 기능을 발휘하면 중요한 역할을 합니다. 이 요소에 투자를 하는 것은 만능 윤활유인 WD-40를 마음껏 뿌리는 것과 같다고 할 수 있는데, 정신적 자본에 투자를 하면 업무가 보다 쉽고 부드럽게 진행될 수 있도록 도움을 주기 때문입니다. 정신적 자본에 대한 투자는 사람들에게 개인적 측면으로 도움을 주어 사람들이 편안한 마음을 가지고 성취감과 만족감을 느낄 수 있도록 해 줍니다. 이렇게 되면 사람들은 자신이 가치 있는 존재라고 느끼게 되고 더욱 동기 부여를 받게 되어 더 많은 기여를 하고 싶은 마음이 들게 합니다.

정신 자본에 대한 투자가 조직 투자와 함께 이루어진다면, 조직의 문화 규범을 개선하고 보다 윤리적으로 합당한 결정을 내리는 면에서 도움이 될 것입니다. 정신 자본에 대한 투자가 관계 투자와 함께 이루어진다면, 일하는 장소의 도덕성이 향상되어 그룹으로 일하는 사람들이 더 잘 협력하여 일하고 조직의 적응력이 더욱 높아질 것입니다. 정신 자본에 대한 투자가 인적 자본에 대한 투자와 함께 이루어진다면 일하는 사람들은 서로 배려하며 헌신적으로 일하고 부가적인 업무도 기꺼이 수행하고자 하는 태도를 나타내게 됩니다. 고객 투자와 함께 이루어진다면, 가치에 기초한 고객과의 관계가 개선될 것입니다.

이처럼 무형적인 측면에 투자를 하면 내부와 외부에서 발생하는 문제들을 극복할 용기를 얻게 됩니다. 성격은 내면에서 비롯되는 것입니다. 사람들과 그들이 맺는 관계에 투자를 하면 강한 팀을 만들 수 있습니다. 팀에 초점을 맞춘 정신적 자본에 투자를 하면 충성심과 유대감이 강해지며 사람들은 더욱 강해집니다. 기회가 생기거나 문제가 발생할 때, 사람들은 그에 대응하여 가능한 모든 일을 할 것입니다. 무형적 요소를 중요하게 여기면 조직이 강해지고 기초가 단단해집니다.

1990년에 월리스 회사는 말콤 볼드리지 국가 품질상을 수상했습니다.

1987년 이후로 이 상은 매년 미국에서 가장 성공적인 경영 시스템을 갖춘 최대 세 개의회사에게 수여되었습니다. 그런데 놀랍게도, 이 상을 받은 지 불과 2년 후에 월리스 회사는 파산 신청을 했습니다. 상을 받은 이후에 월리스사의 고위 관리들은 회사가 겪고 있는 문제를 해결하려고 노력하는 것이 아니라 사무실과 이곳 저곳을 돌아다니는 데에만 시간을 허비했기 때문입니다. 월리스사가 상을 받기 전에는 최선을 다했던 것이 분명합니다. 하지만 결국에는 모든 것을 잃고 말았습니다. 여기에서 한 가지 교훈을 얻을 수 있습니다. 그들은 무엇에 투자를 했고 무엇에 투자를 하지 않았습니까? 그들이 무형적 요소에 충분히 투자를 하지 않았음이 분명합니다. 무형적 요소가 부족했던 것입니다!

Meet Tom

Baldwin Tom is a management consultant, professional speaker, and author of 1+1=7: How Smart Leaders Make 7 Investments to Maximize Value. A medical school scientist, professor, leadership program developer, and founder of an award-winning science and technology firm, he leverages his experiences in those fields to provide insight and strategies to fit client needs. Baldwin is a Certified Management Consultant and served as the National Board Chair of the Institute of Management Consultants USA. For more information on Baldwin Tom, please visit www. geoddgroup.com.

볼드윈 H. 톰은 경영 컨설턴트이며 전문 연사이자 “1+1=7: 현명한 리더들은 최대의 수익을 얻기 위해 일곱 분야에 투자를 한다(How Smart Leaders Make 7 Investments to Maximize Value)”의 저자입니다. 또한 그는 의과 대학의 과학자이자 교수이며 리더쉽 프로그램의 개발자이고

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Dr. Milton D. Moore

President and CEO of Moore Unique Dermatology & Spa and Moore Unique Skin Care, LLC

Dr. Milton D. Moore

President and CEO of Moore Unique Dermatology & Spa and Moore Unique Skin Care, LLC

Target Market Journalist, 1966- 2018

Dr. Milton D. Moore,

President and CEO of Moore Unique Dermatology & Spa and Moore Unique Skin Care, LLC

Dr. Milton D. Moore works with patients to provide the best dermatological care throughout Greater Houston and surrounding areas. In 1985, Moore opened Unique Dermatology with the goal of helping each patient maintain healthy and beautiful skin. He received his pharmacy degree from Xavier University and his medical degree from Meharry Medical College. He subsequently obtained a Dermatology Certification from Howard University Hos¬pital.

Moore invented and received a patent for Moore Technique shaving Tool for the treatment of Pseudofolliculitis Barbae, also known as PFB, in 1987. He developed the Moore Technique Shaving system and received the only patent for the treatment of PFB in 1990. His Hydroglide Shave Solution and Body Moisturizer for the treatment of PFB and moisturizing the skin was patented in 1995. He later developed and marketed a full line of 12 skin care products under Moore Unique Skin Care, LLC.

In 2002, Moore offered cosmetic treatments to lighten dark freckles and even out skin tone. Each patient received custom tailored treatments including laser treatments followed by skin creams to lighten dark spots on the face and improve the complexion. Moore then developed a renowned skin care program to help his patients maintain the flawless looking appearance they were achieving through laser therapy. The response was tremendous. As word traveled, patients began to come from as far as Hawaii and the East Coast for treatments. At the request of his patients and estheticians, Moore created a medical skin care line designed to bring the most effective dermatology treatments out of the clinic and into patients’ homes. In 2009, after working with the best research and development teams, Moore introduced LINAGE LINQ (pronounced “link”), a revolutionary skin care line with a proprietary blend of ingredients to nourish, exfoliate and renew skin cells. In 2011, Moore started Dr. Lin Direct, an online marketplace in which thousands of the top dermatology products developed worldwide are reviewed by Dr. Lin and made available to consumers in the comfort of their own home.

In 2013, Moore introduced the retail skincare products he developed from the same products he offered his patients in his dermatology practice. These products are available online and in-store at retailers like CVS, Walmart, and Walgreens.

Urban Call Briefs

by Lafayette Jones

Beauty Industry Accountant and In-Store Promotion Manager

President of Enchanted PR, Awardwinning Author, Journalist, Media Trainer and Community Outreach Campaign Expert

Moore is a Pharmacist and Dermatologist, a member of the American Academy of Dermatology, American Medical Association, and National Medical Association. He has been in private practice in Houston since 1982. He is also a member of the Who’s Who in American Inventors since 1989.

Acknowledged by his peers for his expertise, Moore has published many papers, lectured to audiences all over the world and is always available to answer questions from pa¬tients and colleagues. He has appeared on national TV and radio to provide his expertise in diagnosis and treatment of skin disorders. Moore is also available as a Concierge Dermatologist providing personalized medical and dermato¬logical care 24/7 to accommodate your busy schedule.

Target Market Journalist, 1966- 2018

Ken Smikle,

Target Market Journalist, 1966- 2018

Excerpts from leading publications and news outlets.

“The National Association of Black Journalists (NABJ) mourns the loss of Ken Smikle, a journalist and leading authority on marketing and media aimed at African-American audiences.

The Harlem native died recently of congestive heart failure in Chicago, where he retired.

“NABJ extends heartfelt sympathies to Ken Smikle’s loved ones and friends. He had a noteworthy media career as a brilliant journalist, publisher and entrepreneur. Ken made a strategic move parlaying his media skills to build a leading marketing business focused on black consumers. His business and analysis had a resounding impact on the media landscape,” said NABJ President Sarah Glover.

Smikle was founder and president of Target Market News, a publication that covers advertising and marketing directed towards black consumers. The publication is known for The Buying Power of Black America, an annual report published for nearly two decades. The report analyzes the products and services black consumers use most often.

“Smikle was a visionary and understood the power and influence of black audiences. His life’s work was revolutionary and ahead of its time,” added Glover.

Before founding Target Market News, Smikle was a journalist and editor at several publications, including Essence and Black Enterprise.

Wanda Courts

Christal Jordan

Ken Smikle

Ken Smikle

Urban Call Briefs

by Lafayette Jones

“Ken was always there when NABJ Chicago called, most recently serving this year as chair of our Media Advocacy Committee. He was compassionate. He was brilliant. He was eloquent. He was strategic. And he and his wife Renee Ferguson were Chicago’s version of journalism royalty. He loved us, and we loved him. He will be dearly, dearly missed,” said NABJ-Chicago Chapter President Maudlyne Ihejirika.

“Ken’s smile lit up each room he entered,” Kathy Chaney, past president of NABJ-Chicago Chapter wrote. “His dedication to journalism and marketing, especially on behalf of the Black community, is why Ken was a treasure to us.”

Smikle is survived by his wife, Renee Ferguson, a former NBC Chicago investigative reporter, and son, Jason.

In a Facebook post, Ferguson wrote, “Said goodbye tonight to the love of my life Ken Smikle. We held hands through all of life’s ups and downs. Not sure how to get through life without his beautiful hand to hold.”

Black Enterprise: “Black media lost one of its champions last week. Ken Smikle, founder and president of Chicago-based Target Market News, a trade publication and website that covered African American-oriented advertising and marketing trends. He died on Wednesday, Sept. 12, of congestive heart failure after his wife, former broadcast investigative reporter Renee Ferguson made appeals via social media for a donor heart. He was 66.

Smikle, a veteran journalist for four decades, had served as a writer and editor for a number of black publications, including Essence, The National Leader, Amsterdam News, and Black Enterprise. During his tenure as a senior editor for BE from 1984 to 1987, Smikle was noted for his coverage of African American titans in media, marketing, and entertainment, including major profiles of CEOs of the nation’s largest black advertising firms such as Thomas Burrell of Burrell Advertising Inc. and Byron Lewis of The UniWorld Group; J. Bruce Llewellyn, the powerhouse dealmaker who acquired Philadelphia Coke and Queen City Broadcasting, two of the topranking BE 100s companies at the time; and Black Entertainment Television (BET) and its founder and mogul on the rise, Bob Johnson.

“Ken was extremely fascinated, focused, and passionate about black media and entrepreneurship and revealing how it was an economic force in this country. As such, he gave our readers an insider’s view into how such businesses and its CEOs operate,” says Senior Vice President and Chief Content Officer Derek T. Dingle, who worked with Smikle during his tenure.

“A dynamic editor and fierce debater with a strong point of view, he used his journalistic talents and analytical skills to build a business to educate the mainstream and elevate African Americans in the media space as well as advocate for respect for the impact and vitality of the black consumer market. Moreover, he demonstrated a strong commitment to the mentorship of the next generation of journalists, researchers, and entrepreneurs. Ken will most assuredly be missed for his contributions, insights, and wit.”

Wanda Courts,

Beauty Industry Accountant and In-Store Promotion Manager

Wanda Courts was raised in Cleveland, Ohio where she attended school and college. She worked in the Food Service Industry, and Health Care Industry before moving to Greensboro, North Carolina in the fall of 2008. In 2009 she and her family moved on to Charlotte, North Carolina. She earned a Bachelor of Science Degree in Business Administration/Accounting from Chancellor University in Cleveland, Ohio. She was introduced to the Beauty Industry after becoming employed at SMSi Urban Call Marketing Inc in 2009. She was responsible for the

promotion services accounting, field sales supplier and accounts receivables. She was proud of the volunteer work she did for The Red Cross in Greensboro, North Carolina and The ADA Jenkins Center in Charlotte, North Carolina and enjoyed being able to give back to the community.

President of Enchanted PR, Awardwinning Author, Journalist, Media Trainer and Community Outreach Campaign Expert

Christal Jordan

, President of Enchanted PR, Awardwinning Author, Journalist, Media Trainer and Community Outreach Campaign Expert

Christal Jordan is an award-winning author, journalist and media trainer, as well as the president of Enchanted PR. The firm is one of the leading entertainment PR boutiques in the southeast specializing in music, entertainment, and the arts. Since establishing Enchanted PR in Atlanta over 17 years ago, Jordan has worked with some of the biggest artists and their nonprofits in the business including TLC’s Chilli’s Crew Foundation, I Am A Queen Foundation, Lyricist and Grammy Award Winner Chrystal Nicole, actor Morris Chestnut and actor Joe Budden, who is known for his work in several VH1 reality series. Enchanted PR, the agency known for creating fairytale endings for every client, had a fairytale ending of its own for receiving a nomination by the Black Celebrity Giving Awards. The Atlanta-based entertainment agency has been nominated for the Best PR and Event Planning Firm Award for its efforts in giving back and serving the underserved on the scene and behind the scene.

Enchanted PR is a full-service public relations agency that fuses creativity with industry know-how and public relations practice to create memorable individualized campaigns for clients. It also focuses on media training, branding and creating social media campaigns/messages. Enchanted PR represents some of the biggest names in the entertainment industry including Grammy award-winning singer/dancer/actress Chilli of TLC and Grammy award-winning singer/songwriter Crystal Nicole. Alongside entertainment clients, Enchanted PR has created campaigns and events for sports, health and fashion clients and organizations including PERONI Style Atlanta: Emerging Designers Competition and “Body Talk” with celebrity OB/GYN, Dr. Tosha Rogers.

In addition to working with celebrity clients, Enchanted PR has been instrumental in creating unique community outreach campaigns as well as working with many charitable and non-profit organizations including Runway Red and Georgia Coalition Against Domestic Violence: Be the Voice campaign. Enchanted PR has established relationships with some of the biggest corporate companies including Coca-Cola, Dasani, Monster Energy Drink, General Mills Box Tops for Education, Food Network, VH-1, MAC Cosmetics, SoftSheen-Carson and many more. Enchanted PR has its own social media apps for its followers and clients to stay connected with on their Android, BlackBerry and iPhone/iPad.

Jordan’s debut novel Under the Cherry Moon garnered a nomination for Cush City’s best new author. The novel was also selected as a Black Expression book club pick by over 10,000 book clubs across the country. Jordan was named one of Atlanta’s “On the Cusp” entrepreneurs and was nominated for an SEA award for Best Music Industry Executive. Later the former talk show host returned to her roots and added radio co-host to her list of titles joining legendary rap pioneer Chuck D (Public Enemy) on Air America for Slam Jamz: “Real Talk with Mecca and CC”. The show wrapped after Air America closed its doors, but Jordan continued to do freelance hosting with co-host Janol “Mecca” Holmes.

Wanda Courts

Beauty Industry Accountant and In-Store Promotion Manager

Christal Jordan

Jordan was awarded the Entrepreneur of the Year award at the Kontrol Your Destiny awards. In addition to her work with entertainment, Jordan serves as Executive Director for TLC’s Chilli’s non-profit camp for middle and high school aged girls. The former charm and etiquette instructor believes getting the opportunity to work with Black young women through her relationship was Chilli was heaven sent. “Girls too often don’t want to be anything besides ‘pretty’. Our society spends far too much time and energy teaching young girls that they aren’t pretty because they don’t look a certain way or that they are better than others because they fit society’s standard. Self-esteem is the biggest issue in obtaining success. If we can teach young girls that beauty and self-worth come from within and radiate to the outside, then we’ll raise more successful women.”

Jordan has over 20 years of experience in Public/Media Relations and earned a Bachelor of Arts in Organizational Communication with a minor in Public Relations and Literature from the University of Oklahoma.

Spearheaded by Jordan, Enchanted PR has been named one of the top 100 PR firms in the country and has represented clients and events from all

industries including entertainment, fashion, non-profit, health and fitness. Jordan is also an acclaimed media trainer and published author and released her novel Under the Cherry Moon, which is available at Barnes & Noble.

I Am A Queen Foundation hosted Girl Mind Your Business for young inspiring girl entrepreneurs in Atlanta, GA at Future Vision. The event hosted by award-winning actress Demetria McKinney and I Am A Queen Foundation Founder Queen Aftan moderated an esteemed panel of entrepreneuHERS influential in the Atlanta community and powerful forces in business. The 12-year-old singer and dancer Aleacea also entertained the Queens-in-training with a special performance of her hit single “Mean Girlz. “The panel of entrepreneuHERS included Jordan, April Ann McCrae, Sheri Riley, Saptosa Foster, Tina Fears, Robin Marshall, Shearan Heron, DJ Rockabell, Diane Regular Lay, and Bella Rina. The businesswomen candidly discussed and answered questions from the young girls about the highs and lows of entrepreneurship as a woman. “I am truly honored to be a part of such a distinguished panel of amazing women and to have the ability to share my wisdom with the Queens-in-training,” said Jordan.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from

THE ESSENTIALS Products to Stock

PRISM COLLECTION

Andis Company is excited to announce the Prism Collection, a vibrant colorway now available on three of the company’s most popular American-made tools: the ProAlloy® clipper, Cordless Envy® Li clipper and Slimline® Pro Li trimmer. Each of the tools in the collection have the same professional-grade features as their original counterpart, which have made them international best-sellers at barber and beauty supply stores worldwide.

BODY LOTION

Topiclear Coconut Skin Tone Body Lotion helps eliminate spots and blemishes. Clears dark spot areas of the skin. Often used on knee caps, elbows, under arms, and feet. Creates an even, lighter, lovelier appearance.

HAIR COLOR

Fall In Love With SPARKS! SPARKS offers 25 different shades of long-lasting, super-pigmented, intermixable, at-home hair color (no developer needed)! ‘Tis the season for a new you! Learn more at www.sparkscolor.com

Products to Stock Skincare Collection

PINEAPPLE PUNCH

BATH & BODY

Unfurl Your Curls! Nature’s Protein has re-emerged with a remarkable Curl Mousse, Hair Softening Tonic and Moisture & Shine Mist. Formulated to provide your hair with the best care, these amazing new products are sure to add moisture, provide curl control while leaving your hair healthy and full of luster.

CURL MILK

Need moisturized curls and elongation? The Murray’s Beeswax Style & Curl Milk has you covered. It is perfect for the super dry, super kinky/ curly naturalisata that needs added lubrication to lock in moisture and deliver the stretch needed for newer curl styles.

By Detra Smith

Beauty Ambassador Styling Tools

Choosing the Perfect Hair Dryer

Any hairstylist knows weight is an important factor when selecting a hair dryer. The stress on shoulders, arms and even hands after countless hours of drying time is not a highlight of the job, to say the least. So, a lightweight blow dryer could be rather appealing to the seasoned stylist. That nifty feature, along with many others, is what makes this Gold ‘N Hot dryer a perfect choice. The Professional 1875-Watt Ionic UltraLightweight Dryer with Tourmaline performs with a whole lot of power but without the heavy burden.

Weighing in at only 10 ounces, this hair dryer gets the job done so you can create gorgeous style after gorgeous style with less strain to your shoulders, arms, and hands. The lightweight design also makes this tool ideal for any stylist who has a traveling agenda. Built with a powerful 1875-watt motor, this styling tool provides a strong and focused airflow to help reduce drying time. After styling seemingly endless hair types and textures, you know not all hair needs the same styling treatment. This dryer has options in multiple settings. To be specific, two-speed settings and six heat settings give you the versatility needed for great performance on all kinds of hair.

working with long hair to help detangle while styling. The snap-on air concentrator attachment helps create smooth blowouts when paired with a brush so that you can see smooth shine from roots down to the ends. Push the heat into the base of the hair with a low speed to help dry faster and create smoother tips. A little Gold ‘N Hot design secret: you’ll notice our concentrator and pik have holes in them. There is a simple reason: ventilation. The holes in the concentrator help keep the airflow moving, so heat is on the hair for less time helping reduce heat damage for a smoother, glossier finish.

Fashioned with tourmaline conditioning, this technology helps reduce static and frizz. Complete with an ionic generator that helps create beautiful shine and softness. Nothing but smooth sailing with this dryer.

Included with the best lightweight dryer around are two bonus attachments. These attachments are essential for many reasons: they give the hair and scalp some much-needed space, which is particularly nice when using high heat settings to help reduce overheating. Also, they help further enhance performance, so you are left with nothing but gorgeous finished styles. The snap-on styling pik attachment helps smooth the hair while directing the heat. This is especially advantageous when

Tip for creating the perfect blowout: Use small sections. This provides better styling control to perfectly style each section of hair to see less frizz and flyaways in finished results. As they say, the best things in life come with patience! Often, it’s tempting to go full speed and blast the entire head with fast, high heat to try and save time. A beautiful, natural blowout requires work but taking the time to work with small sections while using good brushes and the concentrator attachment is key. You’ll reap the benefits when the finished results are nothing short of gorgeous and require very little to no touch-up work with additional tools like a flat iron. As we all know, less heat time means less heat damage. Make sure to take the time to create healthier, shinier, and more beautiful locks.

Meet Detra

Gold ‘N Hot aims to support stylists with professional products for every step of their process. We provide a wide variety of quality styling tools to add to your collection. The 1875-Watt Ionic Ultra-Lightweight Dryer with Tourmaline is the beginning of creating consistently gorgeous styles. Be sure to check out all the first-rate styling tools we have to help you behind the chair. Follow Gold ‘N Hot on Facebook and Instagram @ goldnhotelite.

Gold ‘N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact Gold N’ Hot Product Manager Jessica Gallegos at JGallegos@hotus.com or visit our website at www.goldnhothair.com. Be sure to follow (or like us!) on Facebook, Twitter, Instagram, and YouTube @ /goldnhotelite.

Detra Smith is the artistic director for Belson/Gold ‘N Hot and is a Matrix Artistic Educator.

The Importance of Moisturizing Textured Hair in the Fall & Winter

The good news is: with cooler temps come berry-stained lips, harvest festivals, football season, boots, and sweater weather. The not-so-good news: that same weather can wreak havoc on your hair. That’s why it’s important to amp up your moisturizing hair care routine. Why is it so important to retain moisture in textured hair during the fall and winter seasons? Those seasons can be delightful in the sense that frizz-causing humidity takes a nose-dive along with the temperature.

Frigid temperatures and wind draw moisture out of the hair and can cause excessive tangles. The flip side is, while you’re inside, the heated air is so dry that it can be almost as bad as using a blow dryer! Dryness amplifies frizz, breakage, and split ends. Plus, extreme temperature changes put additional stress on the hair. Then, factor in the damaging fibers from hats, scarves, and sweaters - which are made from materials that capture heat, keeping your body nice and toasty - but they pull and snag your hair, causing breakage.

Hair craves more moisture when it’s cooler outside. However, you can’t have too much moisture around this time; which is why it’s imperative to have an effective hair care regimen. Also, keep in mind that textured hair has fewer cuticle layers than our straighter haired counterparts. That, alone, makes it a bit more challenging to retain moisture. With the right routine, you can keep your hair healthy and happy throughout the colder months. In the fall and winter, you’ll need more diligence and care to protect your hair.

So, what can you do to protect textured hair when it’s cooler?

To put it simply: Cleanse, Moisturize, and Protect! To battle the dryness, it is essential to implement a deep-conditioning regimen that includes deep conditioning at a minimum of twice per month, with a moisturizing/hydrating mask (weekly, if you already tend to be very dry). The weather is out of your control, but you can moisturize, customize your product routine, and do your best to keep the dryness away. The Mane Choice has an excellent range of products that are highly beneficial for all hair types.

Tip 1

Hot Oil Treatment Solution:

A beneficial part of a winter hair care regimen is a superior conditioning treatment that many people shy away from - Hot Oil Treatments. HOTs are incredibly imperative for textured hair. Incorporate regular hot oil treatments with The Mane Choice Hair Solution Ancient Egyptian Oil every 1-2 weeks for repair, extra nourishment, softness, and shine. This practice will improve and preserve the integrity of the hair. This essential oil blend is very easily absorbed into your hair shaft and helps seal in moisture. Apply to your hair before shampooing; it will ensure that the cuticle layer is smooth, strands are nourished, and frizz is reduced. To use: Apply warm oil to dry hair and scalp, cover with a plastic cap and leave it on for 20-30 minutes. Cover with a warm towel to intensify the results. Rinse, shampoo, and then condition. (Alternative application: Apply after shampooing, but before conditioning.)

Tip 2

Hydrating Solution:

Just as cooler weather can zap moisture from your hair, not drinking enough water causes dehydration, and can directly impact the health of your hair. When you don’t drink an adequate amount of water, cells that are responsible for the health of the hair will not perform to the max---causing the hair to be extra dry and brittle. Consume at a minimum of 6 glasses of water per day.

Tip 3

Protecting Solution:

It’s important to wear hair in protective styles (as often as possible), such as buns and braids as a means of protection. When hair is loose and free-flowing, it’s more likely for moisture to evaporate from the hair more quickly. You need that extra moisture, more than ever, in the cooler months.

Tip 4

Moisturizing & Hydrating Solution:

Incorporating a deep conditioning treatment, such as The Mane Choice Hair Solution Tropical Moringa or Heavenly Halo Hair Mask, every 1-2 weeks is paramount to achieving and maintaining healthier hair. It penetrates deeply to prevent damage and restore moisture and elasticity. Masks are more intense versions of daily conditioners. that offer longer-term results. Keep in mind that the ends are the most vulnerable part of the strand, and usually the first to become damaged by environmental stressors. Using The Mane Choice Hair Solution Ancient Egyptian Split-end Treatment Serum will help to protect, prevent split-ends, and restore moisture and strength to the most fragile part of your hair ---the ends! That means fewer trimming sessions and greater length retention. Tropical Moringa & Heavenly Halo Collections are healthy hair necessities, especially for the fall and winter. They are infused with moisturizing and hydrating ingredients that will support the health of your hair all season long.

Tip 5

Preventive Solution:

Eliminating or minimizing the use of hot tools will help prevent further dehydration and damage, as the frigid temperature is already a force to be reckoned with.

Liquid Detanglers

Leave-in conditioners are imperative on wash-day. Not only should it help seal in moisture from a fresh shampoo and conditioner treatment, but it should also help detangle the hair. Textured hair customers are especially in need of this feature. That’s likely why so many leave-in conditioners offer enough “slip” to help a comb glide through coils and curls and melt away stubborn tangles. Here are the most popular liquid detanglers at Jinny Beauty Supply.

2

1

As I Am Leave-In Conditioner AIA120013

Why It’s the Top Contender

Known for leaving hair soft, supple and shinier, the As I Am Leave-In Conditioner is a fan favorite. One of its best features, however, is its unbelievable ability to detangle natural hair with one application. In addition to its tangle fighting powers, this leave-in also has a natural strengthening agent and promotes hair growth.

Highlights

• Eases Wet Combing

• Adds moisture and shine

• Creates an excellent foundation for styling

3

ON Natural Curl ‘N Wavy Cherry Detangler

RRC8001

Natural hair is prone to tangles and fairy knots, but so is synthetic hair and human extensions. Thankfully, keeping knots at bay is a breeze with this detangler. Not only is this product multifaceted, but it’s also very affordable – giving customers the best bang for their buck.

Crème of Nature

Coconut Milk

Detangling and Conditioning Leave-In

Conditioner RR21929

Natural hair is prone to tangles and fairy knots, but so is synthetic hair and human extensions. Thankfully, keeping knots at bay is a breeze with this detangler. Not only is this product multifaceted, but it’s also very affordable – giving customers the best bang for their buck.

4

Aunt Jackie Knot On My Watch! Instant

Detangling Therapy

CH169812

Most curlies know that detangling the hair while its dry is a no-no. However, with the Aunt Jackie Knot On My Watch Instant Detangling Therapy, customers are no longer bound by those restrictions. This product can be used on wet or dry hair and vows to destroy tangles on contact.

5

Cantu Shea Butter for Natural Hair Coil Calm Detangler CTU7534

Everyone knows the benefits of Shea Butter on the hair. Imagine a product made with 100% Shea Butter but without the all of the parabens, silicones, sulfates and mineral oils that can weigh a product down. The Cantu Shea Butter for Natural Hair Coil Calm Detangler is that product, helping customers style their hair without the fuss of tangles. After use, hair is left detangled and nourished.

CLIPPER TIPS

Sponsored by Andis Co.

Enhance Your Clipper Knowledge with Andis® Master Barber School

by Kenny Duncan

As a leading professional clipper brand, Andis has committed to educating others in the art of clipper cutting. The company has developed a comprehensive digital education portal called Master-BarberSchool.com that provides resources, accessible 24/7, and they are FREE! The portal features a variety of how-to videos, step-by-step books with theory, class listings and access to Andis experts.

My favorite Master Barber School resource for expert advice on haircutting with clippers is the free clipper-cutting book series called Clipper 101, 201 and 301. These books include the theory of tools, techniques and more. Readers will learn how to efficiently use Andis tools to meet their clipper-cutting needs whether they are barbers, stylists or home users. These books are also available in English and Spanish making them an excellent resource for schools, too!

On master-barberschool.com there are also a variety of step-bystep style hairstyle video tutorials that feature the talented Andis Education Team. These videos are not found on YouTube and are supported by the previously mentioned Clipper 101, 201, & 301 books. Across the three series of video and book collections, various techniques are explained, as are many different finished looks. These collections also feature models with hair types that vary from thin to thick and straight to curly.

To offer additional support to the avid Andis user, the website also lists live classes featuring Andis Educators. This diverse team, comprised of beauty professionals from educational needs of millions of people. You can also have your Andis-related questions answered by submitting your questions in the Ask the Expert section of Master-BarberSchool.com. The best part of these valuable resources provided by Andis is that they are all free and all you have to do is register with an email address.

Happy clipping!

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit

THERAPY TRENDS

Quick Fixes Beyond A Basic Hair Care Regimen

by Elayne McClaine

Consumers tend to commit to a specific hair care regimen. As a result, their basic cleanse, conditioner, and style pantry of products are set. Their basic look or style typically gets restored weekly or monthly. However, more and more consumers are welcoming a quick fix between the hair braiding, hair weaving or hair coloring sessions. Consumers are always on the lookout for an instant, on the spot product that will refresh, restore or revitalize their everyday hairstyle. There seems to be still an impulse to sharpen a fading look or spark a hint of variety. Among the hottest new products this year, are instant remedies that are specialty treatment therapies. Some consumers may need to have a daily shot of nourishment for the hairstyle in the form of zinc treatment or a protein/silicone injection. A customer committed to using hair color will welcome an instant brush on root color. Another customer, who may have chemicallyabused hair, would appreciate an on-the-spot mender or repair product. More consumers are noticing that a sporadic co-wash or dry shampoo would help in-between touch-ups. Instant remedies offer the consumer new, on-impulse choices beyond their basic hair care purchase. Often the client has a specific need for speed. Other times, the client seeks freedom from dullness. Also, more often than not consumers are seeking protection—from heat, from moisture loss or fading. Instant therapies are attractive and available in all retail stores, and traditional retailers are making specialty OTC brands available. While many customers have their pantry filled with essential hair care items, these items are staples. They also tend to have a moderate use of rate. Today’s consumer will welcome the availability of the new, instant remedies. They will treat themselves and their hair to a quick fix well beyond their daily routine.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

100%

Real infusions

Hand-blended cocktails of nature’s most nourishing and strengthening botanicals

Manicures with Meaning! Pear Nova Luxury Nail Lacquer Line Pairs Up with Break The Silence Nonprofit to Advocate Against Abuse

(Chicago, IL) October 1, 2018 - October ushers in Domestic Violence Awareness Month, and fashion-forward nail polish brand Pear Nova invites brand fans to join in on the cause. For the entire month, 10% of all proceeds will go to Break The Silence Against Domestic Violence Inc., BTSADV, a national nonprofit organization devoted to serving victims, survivors, and families affected by domestic violence. To help increase awareness about domestic violence and make an impact, consumers are invited to join the cause by shopping a wide range of Pear Nova shades including Rooftop ‘Til You Drop – a lovely grape shade with blue shimmer – and Night Fades, Morning Haze – NEW! a rich pearlescent color where purple meets silver – online at www.PearNova.com and spend to bring an end to domestic violence.

Founded by licensed aesthetician, Rachel James, Pear Nova is a brand for women, by women. To that end, James has happily joined forces with Break The Silence Against Domestic Violence Founder and Executive Director, Kristen Faith, in order to make an impact for women and families affected by domestic violence everywhere. Primarily led by survivors who volunteer their time and energy, BTSADV offers resources and fosters connections between victims and shelters, academic institutions, and government agencies designed to help them rebuild after tragedy and trauma. Driven into a life of service by her own abuse-survival story, Faith founded BTSADV to create a network of support for those victimized, touched, and displaced by violence. The organization recruits volunteers to donate their support in 7 key, underlying ways.

4. Travel. Offering educational workshops and peer-to-peer programs requires a lot of travel. Offer your unused travel miles to sponsor one of our educators to attend training sessions and events and to host more community events nationwide in 2018.

5. Supplies. With a high demand for resource guides and constant need for new technology, we constantly need more stationary products and multimedia technology.

6. Train. Leadership and personal development training are crucial components to maintaining a successful organization. Offer your professional services to assist in building a dynamic team.

7. Money. Monetary donations are one of the most useful things you can donate to assist in the growth of BTSADV. This allows us to expand our programs each year and provide more support to victims, survivors, and angel families nationwide. We can only provide life-changing programs if you stand behind us financially.

Break The Silence’s 7 Ways to Help Domestic Violence Survivors:

1. Your time. If you have or have not been affected by domestic violence, donate your time to organizations such as BTSADV, or even your local shelter to support families in need.

2. Serve. Our distinguished Board of Directors ensure the integrity of the organization is exceeding donors’ expectations with excellent service.

3. Skills. Marketing, administrative, social media, web development, human resources, leadership development, public relations, sales, hospitality, academia, fundraising, or nonprofit skills are all valuable resources you can donate to maintain a volunteer-led organization.

Break The Silence Against Domestic Violence offers a plethora of programs geared toward helping victims and their families rebuild in the aftermath of suffering. This October, Pear Nova will donate 10% of all proceeds on their website to support these invaluable programs, which include healing retreats like Angel Families Retreat, crisis hotlines such as Survivor Helpline, and financial assistance programs

such as the Break The Silence Against Domestic Violence National Scholarship Program. These amazing, connective resources are designed to educate, empower, and fulfill the needs of survivors getting back on their feet. The partnership between Pear Nova and Break The Silence Against Domestic Violence will run through the end of October in honor of Domestic Violence Awareness Month.

For more information on Break The Silence Against Domestic Violence Inc. or to donate, please visit https://www. breakthesilencedv.org. Pear Nova nail lacquers are available individually for $11.50 or in pre-made or custom collection packages starting at $22.00 via www.pearnova.com.

Industry News

Farouk Systems Hosts Latin American Distributor Meeting

Houston, TX – In a continued effort toward global expansion, Farouk Systems Inc. proudly hosted a 2-day event for their Latin American partners in Houston, TX. This included representatives from Mexico, Belize, Guatemala, El Salvador, Honduras, Costa Rica, Panama, Ecuador, Chile, Uruguay, Nicaragua and Columbia.

Guests were greeted with opening remarks from Dr. Farouk Shami, Founder and Chairman, and Rami Shami, CEO, both expressing their commitment to their needs. The Farouk Systems Executive Team of Lisa Marie Garcia, President of Innovations and Stuart Feldshon, President of National and International Sales, also presented a sneak peak into the upcoming product launches and overall marketing strategies. On the first day, Lisa Marie presented the full marketing plan and the company’s new innovative tools launches such as the Nano with NASA-inspired Nano Silver & Blue Light technology plus the new CHI Power Plus, Olive Organics and Aloe Vera with Agave Nectar Curl lines. She also introduced the extension of the LAVA Tools, which will include a LAVA Hair Dryer and Extended Styling Wand.

On Day 1, Global Artist Anna Cantu provided a special presentation of models showcasing both, the CHI Chromashine hair color as well as the CHI LAVA Volcanic Hairstyling Iron, to demonstrate the company’s dedication to education and innovation. Each country will have Anna kick-start their informational events and shows followed up by Farouk Systems’ educational teams for additional support. This will bring brand awareness along with the latest in color trends, cutting and styling utilizing both the CHI and BioSilk brands.

On Day 2, Dr. Farouk Shami and Lisa Marie Garcia provided a tour of Farouk Systems’ labs and manufacturing. “This is where it all starts and ends,” as Dr. Farouk Shami proudly says. “We take a great deal of pride in bringing that latest innovations and using the finest ingredients to manufacture the safest products. This is done not only for our fellow hairdressers but for their customers and the environment.”

The distributors were excited to see the company’s focus while continuing with their core values of Environment, Education and Innovation. This also included plans for each countries extensive educational support such as:

• Educational Shows

• Educational Caravans visiting salons to help them grow their businesses and brand awareness

• Educational Classes covering: The Art of Coloring and Lightening with CHI, Men’s Grooming with Esquire, The Artistry of Up Styling, The Artistry of Avant-Garde Styling, CHI Enviro Smoothing System, Deep Brilliance with same day Color and Relaxer, Same Day Color with Straightening or Smoothing, CHI Transformation Smoothing System and Color Correction

According to Stuart Feldshon, President of National and International Sales, “The energy this weekend was over the topinspired by Dr. Farouk Shami. Our new launch of Chromashine, and the continued success of CHI LAVA and CHI Shine Shades was met with enthusiasm by all who attended. We are looking forward to continued growth from our Latin American partners.”

About Farouk Systems:

Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide. Please visit our website at www.farouk. com and like us on facebook.com/farouksystems.

Ampro Pro Styl® Gels Described as #UnapologeticallyBlack in New Campaign

Ampro Industries, Inc., Strengthens

America’s Number One and Fastest Selling Protein Styling Gels with a Vivid Campaign

MEMPHIS, Tenn., Sept. 13, 2018 /PRNewswire/ -- Ampro Industries, Inc., maker of the Ampro Pro Styl® brand – home of America’s number one and fastest selling protein styling gels reinvigorates its core items with a new, dramatic, advertising campaign - #UnapologeticallyBlack. Paying homage to the popculture of the ‘70s and ‘80s through a vibrant Grace Jones-esque expression, through #UnapologeticallyBlack, the company seeks to embrace the characteristics for which the black/dark brown styling gels have come to be known. “Our protein styling gels help consumers achieve beautiful, long lasting protective styles –most widely known for creating crisp finger waves, slick ponytails, festive ‘baby hair’ – we want to embrace all of those styles and stylists, unapologetically. Confidently, this is who we are and bold styles are what our brown, some-say, black gels are most notably used to create. Through this campaign, we want the people who keep us number one to know that we see them and we love their style!” says Camille Wright, Vice President of Marketing and Communications.

Introduced in the mid-twentieth century, the Ampro Pro Styl Protein Styling Gels have been a staple in the beauty industry for decades. Vegan, non-greasy, non-flaking, and always alcohol-free, they are available in two strengths – Regular Hold for medium to coarse hair and Super Hold for coarse to resistant hair. Consumers of all hair types report using the gels to do everything from covering their grey hair to helping them grow lengthy tresses (by allowing them to wear styles that do not have to be combed or brushed daily – reducing friction, brittleness and breakage). Ampro Pro Styl Protein Styling Gels are trusted products that everyday shoppers and professional stylists rely upon –buying them weekly, using them daily, to, unapologetically, create hair styles that hold in place when other gels fail.

their naturally textured hair. For those who desire the freedom unrestricted wavy, curly, kinky, or coily hair brings, the company created olive oil, argan oil, coconut oil, aloe and curl enhancing gel formulas which moisturize and hydrate the hair, providing a firm, yet flexible hold that allows consumers to achieve the perfect wash ‘n gos, twist-outs, bantu knots, etc., with confidence & unapologetically.

Ampro Industries manufactures hair and skin care products that consumers and professional stylists can trust to use during work or play. For over seventy years, the company, its brands and products have stood the test of time. They aim to continue standing, unapologetically as they expand their offerings. Visit AmproProStyl.com to learn more about their new ABC Kids styling line and the new styling and moisturizing products from Shine ‘n Jam®.

About Ampro Industries, Inc.

Based in Memphis, TN, Ampro Industries, Inc., is a manufacturer of multicultural hair care and skin care products. For over 70 years, the company has been committed to producing affordable, reliable, and top quality personal care solutions for multicultural consumers.

Being gel connoisseurs and understanding that not all gels are the same, in 2012, Ampro Industries, Inc., expanded the Ampro Pro Styl brand to include a line of oil infused styling gels which were specially crafted to meet the needs of consumers embracing

Ampro products can be found in mass market and beauty supply outlets throughout the United States, Canada, the Caribbean, Europe, Africa, South and Central America. The family of products includes over 30 unique personal care items, including America’s favorite Protein Styling Gels, Ampro Pro Styl®, Clear Ice®, Neutra Foam®, Shine ‘n Jam®, VIVAS®, the Pro Styl® line of hair accessories, and the new ABC Kids line, Ampro’s Beautiful Child.

Ampro Industries, Inc. is proud to partner with St. Jude Children’s Research Hospital® in an effort to raise awareness and funds for the hospital’s mission of finding cures and saving children battling cancer and other life-threatening diseases. Through this multi-year partnership, millions of loyal consumers of the Ampro Pro Styl® family of products are made aware of the work of St. Jude through an on-pack marketing campaign that utilizes the St. Jude logo.

Influenster 2018 “Reviewers’ Choice Awards: Best In Beauty” Winners Revealed

Products with Most Reviews, Highest Star Rating; As Informed by Unbiased Consumer Opinions Shared in 6MM+ Beauty Reviews

NEW YORK, Sept. 14, 2018 (GLOBE NEWSWIRE) -- Influenster, the leading platform where millions of consumers research and review products, and where brands can connect with these highlyengaged and empowered shoppers, today announced the winners of its 2018 “Reviewers’ Choice Awards: Best in Beauty.” The nearly 170 winners were selected based on the analysis of over six million

AWARD WINNER

Best Mass Lipstick NYX Xtreme Lip Cream

Best Luxury Lipstick Kat Von D Everlasting Liquid Lipstick

Best Indie Lipstick Jeffree Star Velour Liquid Lipstick

Best Mass Sponge Real Techniques Miracle Complexion Sponge

Best Luxury Sponge The Original beautyblender®

Best Indie Sponge Morphe Flawless Beauty Sponge

Best Mass Mascara Maybelline Lash Sensational® Washable Mascara

Best Luxury Mascara Too Faced Better Than Sex Mascara

Best Indie Mascara Younique Moodstruck Epic Mascara

Best Mass Concealer Maybelline Instant Age Rewind® Eraser Dark Circles Treatment Concealer

Best Luxury Concealer tarte Cosmetics Shape Tape Contour Concealer

Best Indie Concealer ColourPop No Filter Concealer

organic, non-incentivized makeup, skin, hair, fragrance and nail product reviews left by Influenster members over the past twelve months, with recognition given to those stand-out products boasting both a high number of reviews and high star rating (plus a handful of Influenster staff favorites!). Setting Influenster’s awards apart from others in the industry is that they’re truly by the people, for the people: not based on the opinions of editors, social media stars or other category experts; but on real consumers’ authentic, unbiased opinions of products they’ve tried and loved.

Best Mass Foundation Maybelline Fit Me® Matte + Poreless Foundation

Best Luxury Foundation FENTY BEAUTY by Rihanna Pro Filt’r Soft Matte Longwear Foundation

Best Indie Foundation The Ordinary Serum Foundation

Best Mass Powder Rimmel London Stay Matte Pressed Powder

Best Luxury Powder Laura Mercier Translucent Loose Setting Powder

Best Indie Powder RCMA No Color Powder

Best Mass Blush wet n wild ColorIcon Blush

Best Luxury Blush tarte Cosmetics Amazonian Clay 12-Hour Blush

Best Indie Blush BH Cosmetics Nude Blush10 Color Blush Palette

Best Mass Bronzer Physicians Formula Murumuru Butter Butter Bronzer

Best Luxury Bronzer Benefit Cosmetics Hoola Matte Bronzer

Best Indie Bronzer BH Cosmetics Wild and Radiant Palette Face Bronzer

Best Mass Highlight wet n wild MegaGlo Highlighting Powder

Best Luxury Highlight BECCA Shimmering Skin Perfector® Pressed Highlighter

Best Indie Highlight Jeffree Star Skin Frost

Best Mass Setting Spray NYX Makeup Setting Spray - Matte

Best Luxury Setting Spray Urban Decay All Nighter Long-Lasting Makeup Setting Spray

Best Indie Setting Spray MORPHE Continuous Setting Mist

Best Mass Powder Foundation Neutrogena® Mineral Sheers Loose Powder Foundation

Best Luxury Powder Foundation bareMinerals Original Loose Powder Foundation

Best Indie Powder Foundation Younique Touch Mineral Pressed Powder Foundation - Cypress

Best Mass False Lashes Ardell Studio Effects Demi Wispies

Best Luxury False Lashes M.A.C Cosmetics 21 Lash

Best Indie False Lashes Velour Lashes

Best Mass Eyeshadow Palette

e.l.f. Cosmetics Studio Prism Eyeshadow

Best Luxury Eyeshadow Palette Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette

Industry News

(Influenster 2018

Best Indie Eyeshadow Palette Morphe x Jaclyn Hill Eyeshadow Palette

Best Mass Fragrance For Her Victoria’s Secret Noir Tease Eau De Parfum

Best Luxury Fragrance For Her Yves Saint Laurent Black Opium Eau De Parfum Spray

Best Indie Fragrance For Her Glossier You Eau de Parfum

Best Mass Brow NYX Micro Brow Pencil

Best Luxury Brow Anastasia Beverly Hills Dipbrow Pomade

Best Indie Brow Glossier Boy Brow

Best Mass Eyeshadow L’Oréal Paris Infallible® 24 HR Eye Shadow

Best Luxury Eyeshadow Urban Decay Eye Shadow

Best Indie Eyeshadow ColourPop Super Shock Eye Shadow Collection

Best Mass Eyeliner NYX Matte Liquid Liner

Best Luxury Eyeliner Kat Von D Tattoo Liner

Best Indie Eyeliner ColourPop Swerve Crème Gel Eyeliner Pencil

Best Mass Lip Gloss NYX Butter Gloss

Best Luxury Lip Gloss FENTY BEAUTY by Rihanna Gloss Bomb Universal Lip Luminizer

Best Indie Lip Gloss ColourPop Ultra Glossy Lips

Best Mass Nail Product OPI Nail Lacquer

Best Luxury Nail Product SEPHORA Collection Original Color Hit Nail Polish

Best Indie Nail Product Lime Crime Pop On Nails

Best Mass Stick Foundation NYX Mineral Stick Foundation

Best Luxury Stick Foundation Hourglass Vanish Seamless Finish Foundation Stick

Best Indie Stick Foundation NUDESTIX Nudies All Over Face Color Matte

Best Mass BB Cream Maybelline Dream Fresh BB® Cream

Best Luxury BB Cream Dr. Jart+ Premium Beauty Balm SPF 45

Best Indie BB Cream The Crème Shop BB Cream

Best Mass CC Cream Olay Total Effects 7-in-1 Eye Brightening CC Cream

Best Luxury CC Cream IT Cosmetics® Your Skin But Better™ CC+™ Cream with SPF 50+

Best Indie CC Cream Thrive Causemetics Buildable Blur CC Cream™ Broad Spectrum SPF 35

Best Mass Primer

e.l.f. Mineral Infused Face Primer- Large

Best Luxury Primer M.A.C Cosmetics Prep Plus Prime Fix+

Best Indie Primer ColourPop All Star Primer

Best Mass Sunscreen

Neutrogena® Ultra Sheer® Dry-Touch Sunscreen Broad Spectrum SPF 55

Best Luxury Sunscreen COOLA Sport Face SPF 50 White Tea Organic Sunscreen Lotion

Best Indie Sunscreen Glossier Invisible Shield SPF 35 Daily Sunscreen +

Best Mass Night Cream CeraVe Facial Moisturizing Night Lotion

Best Luxury Night Cream

Estée Lauder Advanced Night Repair Synchronized Recovery Complex II

Best Indie Night Cream Herbivore Moon Fruit Superfruit Night Treatment

Best Mass Facial Serum Olay Total Effects Moisturizer + Serum Duo with Broad Spectrum SPF 15

Best Luxury Facial Serum OLE HENRIKSEN Truth Serum®

Best Indie Facial Serum Sunday Riley Good Genes Treatment

Best Mass Facial Cleanser Cetaphil Daily Facial Cleanser

Best Luxury Facial Cleanser philosophy purity made simple one-step facial cleanser

Best Indie Facial Cleanser LUSH Angels on Bare Skin Face and Body Cleanser

Best Mass Facial Scrub St. Ives Acne Control Apricot Scrub

Best Luxury Facial Scrub Kate Somerville® ExfoliKate® Intensive Exfoliating Treatment

Best Indie Facial Scrub Dr. Roebuck’s Byron 2-in-1 Mask + Scrub

Best Mass Lip Care Carmex® Classic Lip Balm Original Tube

Best Luxury Lip Care fresh Sugar Tinted Lip Treatment Sunscreen SPF 15

Best Indie Lip Care Glossier Balm Dotcom

Best Mass Facial Mask L’Oréal Paris Detox & Brighten Pure-Clay Mask

Best Luxury Facial Mask boscia Luminizing Black Charcoal Mask

Best Indie Facial Mask LUSH Mask of Magnaminty

Best Mass Facial Moisturizer POND’s Dry Skin Cream

Best Luxury Facial Moisturizer belif The True Cream Aqua Bomb

Best Indie Facial Moisturizer Drunk Elephant Lala Retro Whipped Cream

Best Mass After Sun Hawaiian Tropic® Silk Hydration Weightless After Sun Lotion

Best Luxury After Sun Dermalogica After Sun Repair

(Influenster 2018

Best Indie After Sun Sun Bum Cool Down Hydrating After Sun Spray

Best Mass Facial Peel

SheaMoisture Superfruit Multi-Vitamin Renewal Peel Pads

Best Luxury Facial Peel Lancôme Visionnaire Crescendo™ Dual-Phase Night Peel

Best Indie Facial Peel The Ordinary AHA + BHA 2% Peeling Solution

Best Mass Face Oil

L’Oréal Paris Age Perfect® Hydra-Nutrition - Facial Oil SPF 30

Best Luxury Face Oil tarte Cosmetics Pure Maracuja Oil

Best Indie Face Oil Drunk Elephant Virgin Marula Luxury Facial Oil

Best Mass Eye Cream Neutrogena® Hydro Boost Gel-Cream Eye

Best Luxury Eye Cream Origins GinZing™ Refreshing Eye Cream to Brighten and Depuff

Best Indie Eye Cream Drunk Elephant C-Tango® Multivitamin Eye Cream

Best Mass Acne Clean & Clear® Persa-gel® 10 Acne Medication

Best Luxury Acne Kate Somerville EradiKate Acne Treatment

Best Indie Acne Sunday Riley Saturn Sulfur Acne Treatment Mask

Best Mass Self Tanner JERGENS® Natural Glow® Daily Moisturizer

Best Luxury Self Tanner St. Tropez Self Tan Classic Bronzing Mousse

Best Indie Self Tanner Vita Liberata Fabulous Self Tanning Gradual Lotion

Best Mass Shampoo Dove Intensive Repair Shampoo

Best Luxury Shampoo Redken All Soft Shampoo

Best Indie Shampoo Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo

Best Mass Conditioner Aussie 3 Minute Miracle Strong

Best Luxury Conditioner Pureology Hydrate® Condition

Best Indie Conditioner LUSH American Cream Conditioner

Best Mass 2 In 1 Dove Men+Care Fresh & Clean Fortifying 2-In-1 Shampoo + Conditioner

Best Luxury 2 In 1 Redken Clean Spice 2-in-1 Conditioning Shampoo

Best Indie 2 In 1 IGK 1995 2-in-1 Shampoo & Texturizer 6 oz/ 177 mL

Best Mass Hair Mask It’s a 10 Miracle Hair Mask

Best Luxury Hair Mask Moroccanoil® Intense Hydrating Mask

Best Indie Hair Mask Briogeo Don’t Despair, Repair! Deep Conditioning Mask

Best Mass Serum Dove Style+Care Frizz-Free Shine Hair Cream-Serum

Best Luxury Serum Moroccanoil® Mending Infusion

Best Indie Serum Eva NYC Mane Magic 10-in-1 Primer

Best Mass Dry Shampoo Batiste™ Dry Shampoo

Best Luxury Dry Shampoo Living Proof Perfect hair Day Dry Shampoo

Best Indie Dry Shampoo amika Perk Up Dry Shampoo

Best Mass Scalp Treatment Paul Mitchell Tea Tree Hair and Scalp Treatments

Best Luxury Scalp Treatment dpHue Apple Cider Vinegar Scalp Scrub

Best Indie Scalp Treatment Briogeo Scalp Revival Charcoal + Tea Tree Scalp Treatment

Best Mass Hair Oil L’Oreal Elvive Extraordinary Oil Treatment

Best Luxury Hair Oil bumble & bumble Hairdresser’s Invisible Oil

Best Indie Hair Oil OUAI Hair Oil

Best Mass Hair Spray TRESemmé Tres Two Extra Hold Hair Spray

Best Luxury Hair Spray Moroccanoil® Perfect Defense

Best Indie Hair Spray amika Obliphica Touchable Hairspray 10 oz

Best Mass Hair Gel göt2b® Glued® Ultra Glued Styling Gel

Best Luxury Hair Gel DevaCurl Light Defining Gel, Soft Hold No-Crunch Styler

Best Indie Hair Gel IGK Rich Kid Coconut Oil Gel

Best Mass Styling Product Not Your Mother’s Beach Babe Texturizing Sea Salt Spray

Best Luxury Styling Product Oribe Dry Texture Spray

Best Indie Styling Product OUAI Wave Spray

Best Overall Cleansing Balm Clinique Take the Day Off

Best Overall Cellulite Cream Sol de Janeiro Brazilian Bum Bum Cream

Best Overall Body Wash Dove Sensitive Skin Body Wash

Best Overall Shaving Cream eos Ultra Moisturizing Shave Cream

Best Overall Body Moisturizer Vaseline Intensive Care Cocoa Radiant

Best Overall Body Scrub Tree Hut Coconut Lime Shea Sugar Scrub

Best Overall Razor Gillette Venus & Olay Razor

Best Overall Deodorant Degree Ultra Clear Pure Clean Invisible Solid

(Influenster 2018 continued)

Best Overall Flat Iron CHI Original 1” Ceramic Hairstyling Iron

Best Overall Brush The Wet Brush Original Detangler

Best Overall Hair Dryer Dyson Supersonic Hair Dryer

Best Overall Permanent Hair Color Garnier Olia Oil Powered Permanent Hair Color

Best Overall DemiPermanent Hair Color

Manic Panic High Voltage® Classic Cream Formula Hair Color

Best Overall Temporary Hair Color Clairol Nice ‘n Easy Root Touch-up

Influenster Favorites

Coolest Innovation Kate Sommerville Tight’N Cryogenic Tightening Gel

Favorite CDB Product Milk Makeup KUSH High Volume Mascara

Best InstagramWorthy Mask Patchology Wink & A Kiss

Favorite AntiAging New Release

Favorite Splurge-Worthy Product

OLE HENRIKSEN Transform Plus Glow Cycle Retin-ALT Power Serum

Giorgio Armani Luminous Silk Foundation

Favorite Shower/Bath Product Suave Avocado and Olive Oil Body Wash

Ride Or Die Lip Kit Kylie Cosmetics Kylie Lip Kit

Favorite New Brand Love Beauty And Planet

Favorite J-Beauty Brand Shiseido

Best Brand Reboot COVERGIRL

Favorite

Affordable Natural Brand Alba Botanicals

About Influenster Influenster’s mission is to connect consumers with the right product, at the right time, with the most relevant peer-to-peer recommendations, to help guide empowered purchases. We are a digital destination where millions of consumers research and review products; and where brands can target and connect with these highly-engaged shoppers. Our 4.7MM+ members have contributed 28MM+ reviews - plus millions of user-generated photos and Q&A - on more than 2.5MM products to our platform, making us the leading destination for people to explore the latest products, gain fresh insight, pick up new tips, and share opinions with others.

SHOW CALENDAR

JINNY

1-800-936-8733 BALTIMORE

1-855-299-6909 CHICAGO

1-800-535-6110 DALLAS

1-800-925-4669 DETROIT

1-844-421-9736 HOUSTON 1-713-343-5636 LOS

1-800-936-8733

1-855-299-6909 CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

1-855-299-6909

1-800-925-4669

1-844-421-9736 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MEMPHIS 1-844-525-4669

(CR1491, 1508, 1493, 1494, 1508)

6 PIECE OF NEW DARK N LOVLEY GO

(CR8690, 8928, 01144, 1257, 8706, 8744, 1373, 8737)

AFAM

American

www.amprogel.com

Andis Co.

www.andis.com

www.sparkscolor.com

Coty

www.wella.com

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are the most-requested styling products in your store?

귀하의 가게에서 가장 인기가 많은 스타일링 제품은 무엇인가요?

• What hair care products are hot sellers at your business?

어떤 헤어 케어 제품들이 가장 잘 팔리나요?

• How much square footage have you dedicated to wigs and extensions in your store?

귀하의 상점에서 가발이나 붙임머리 상품을 위해 어느 정도의 면적을 활용하시나요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,

Name (성함)

Store Name (상호명) ___________________________________ State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

Yellow/White Shea Whipped

“Unscented, Lemongrass, Mango, Frankincense, Lavender”

“Distributors Discounts Available”

ORS Olive Oil Incredibly Rich Oil Moisturizing Hair Lotion

ORS™ Olive Oil Incredibly Rich Oil Moisturizing Hair Lotion™ combines the power of nourishing Olive Oil and strengthening Castor Oil to moisturize and promote healthy hair growth. This richly moisturizing, oil-infused lotion helps restore hair’s natural moisture balance while protecting against breakage and improving hair manageability and shine. For natural and relaxed hair.

• Restores moisture and shine to dry, brittle hair

• Promotes healthy hair growth

• Helps prevent breakage and split ends

• Helps protect against damage caused by heat styling

• Leaves hair silky, soft, shiny and more manageable

Key Ingredients

• Olive Oil, rich in vitamins A, E, antioxidants and omega-3 fatty acids, helps seal in vital moisture to keep strands hydrated while naturally enhancing shine

• Castor Oil, rich in protein, minerals, Vitamin E, and Omega 6 & 9 beneficial fatty acids, helps strengthen hair and promotes healthy hair growth