OTC - May, 2021 by OTC Beauty

May 2021 | $6.00

The Wigs & Weave Edition

DARK & LOVELY Hair Hydrator

Hydration Heaven in a Bottle NEW!

Wig & Weave Wonders To Increase Your UPT Best-Selling Protective Styling Products Therapy Trends

Lure Online Wig Shoppers Back to Your OTC

PRODUCT DESCRIPTION DUO Line It Lash It, combines two must have products into one innovative, easy to use product that provides the perfect liner and lash look. Line It and Lash It is an adhesive and eyeliner all in one! DUO Line It Lash It

3.5 g / net wt 0.12oz

Line It Lash It Eyeliner & Lash Adhesive Black

POINT OF DIFFERENCE DUO offers an adhesive that does double duty as a strip lash adhesive and eyeliner. DUO Line It Lash It applies easily like a traditional eyeliner and offers the long wear of an adhesive. With a swipe of a brush, you have a complete liner and lash look. No more guesswork on how to apply a lash.

MAIN POINTS DUO Line It Lash It is a lash adhesive that looks like an eyeliner, applies like an eyeliner, provides the prefect eyeliner swipes but holds your lashes like DUO adhesive. May also be used without lashes as just the perfect waterproof liner.

FEATURES & BENEFITS • • • •

2 in 1 DUO that is both an adhesive and an eyeliner For both your beauty and lash needs in one convenient, time saving product Easy to use, apply like traditional eyeliner Dries matte black

• • • •

Non-tacky when dry Long lasting wear Waterproof Paraben and latex free 14-2494

L ine IT Lash IT

2IN1 EYELINER & LASH ADHESIVE

an eyeliner Applies Like

an adhesive Works Like

FINE TIP APPLICATOR

May 2021

c ont en t s

In Eve ry Is s u e

Editorial Letter

Clipper Tips

Expert Advice

Therapy Trends

Marketplace

Industry News

How Should We Sell It?

Show Calendar

Reader Feedback

Ad Index

Feature

51 56 60 64 66

The Power of Change

Salon Pro DIY Hair Care for Protective Styles

Wig & Weave Maintenance Magic

Wig Sprays

Urban Call Briefs Manufacturer Profile Kaleidoscope Hair Products

Top Sellers

Caliber .50 Cal Mag

Lure Online Wig Shoppers Back to the OTC

Wig & Weave Wonders By Dr. Shanessa Fenner

Urban Beauty Braiding Hair

Women understand the beauty of a great wig

Beauty Ambassador

centuries, and if you want a new look or simply want

Meet the Tools That Banish Bad Hair Days

Products to Stock

OTC Beauty Magazine May 2021

or hair extensions. Hair weaving has existed for

to give your hair a break, you can opt for a weave or extensions. Learn the basics of installation, so you can better serve your customers.

ECOCOBEAUTY

MADE IN USA OTC Beauty Magazine May 2021

May 2021

c ont en t s

Knowledge to Know

6 Tips For Keeping Temporary Extensions Healthy

By Kate Zabriskie

One of the most exciting things about hair is that it can be styled in a variety of ways,

From time to time, everyone misses a deadline,

There’s nothing wrong with adding volume,

a commitment. We’re human, and it happens.

texture. The magic of wigs, weaves, clip-ins

chronically disappoints and routinely fails to

rescue when the craving for a new look arises,

strategies to regain control and sanity.

including the incorporation of extensions.

forgets an obligation, or fails to live up to meet

length, or wanting a new look with a temporary

But we all know an employee or coworker who

and style-saving ponytails quickly come to the

meet their obligations. Here are some proven

but are these options healthy for your hair?

Knowledge to Know

Kuza® Products Website Launches to Drive Higher Textured Hair Sales By Dawn Thompson

From poppin’ curls to bomb waves and braids

and twists to straight and silk pressed, Kuza ®’s hard-working products encourage healthier hair.

Business Tips

How to Sustain Flexible Thinking and Nimble Action By Dr. Susan Robertson

To survive the pandemic, companies were

forced to adapt very quickly to radically new

circumstances. Even large organizations - where it’s typically difficult to shift directions quickly managed to accomplish it. Leaders discovered

that, when required, their organization could act

much more quickly and nimbly than they normally do. Learn how your company can do the same.

The Lowdown on the Letdown Why Some People Drop the Ball & What to Do About It

OTC Beauty Magazine May 2021

6 Ways to Motivate the UnMotivated By Liz Uram

Asking an employee outright what motivates them usually doesn’t work. Most people

haven’t given it much thought. Instead, act as an investigator and look for the clues so you can identify the motivational factors of each

individual. Here are six common motivational factors and the clues to look for:

ON THE COVER The Dark & Lovely Hair Hydrator is a hair and scalp moisturizer that helps prevent dryness and breakage while wearing your protective style. Infused with a blend of avocado oil, aloe and Rice Water Complex, this leave-in treatment is perfect for strengthening natural hair. To learn more, visit softsheen-carson.com

OTC Beauty Magazine May 2021

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Shanessa Fenner Sara Rueda Mary Bandy Susan Robertson Kate Zabriskie Liz Uram Scott Zangwill Dawn Thompson

Columnists:

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 6

OTC Beauty Magazine May 2021

CURL CARE ! w e N

COLLECTION

THE #1 BRAND OF LEAVE-IN CONDITIONING SPRAYS & DEEP CONDITIONING HAIR MASKS * FREE OF: SULFATES, PARABENS, SILICONES, PHTHALATES, GLUTEN, DRYING ALCOHOL & ARTIFICIAL COLORS HASKBEAUTY.COM | @HASKHAIR *BASED ON DATA FOR THE FOOD, DRUG & MASS MARKET SOURCED FROM INFORMATION RESOURCES, INC. FOR THE UNITED STATES. OTC Beauty Magazine May 2021

EDITORIAL LETTER

Have you ever thought about how many products you have in your inventory? How many boxes of black hair color do you have? What about shampoos and conditioners? Do you have a wide variety of wigs to choose from and human hair extensions? You likely have hundreds if not thousands of items in your store? But why is that? Because as an intelligent store owner, you know the importance of variety and how that can draw in customers. After all, variety is not just important for you; it’s essential to the shopper, as well. One of the most important categories to have an assortment in is wigs and weaves. These items allow you to embrace variety on such an easy level. Changing your look is simpler than it’s ever been. And thanks to the pandemic, the usage of wigs and weaves as a protective style has increased exponentially. In this edition of OTC Beauty Magazine, we’ll focus on this popular category and provide tips on how to stock up on the right maintenance products so your customers will have everything they need. For merchandising assistance, we requested the thoughts of expert merchandiser Scott Zangwill in the How Should You Sell It column on page 18. If you’d like to add more hair brands to your inventory, check out the Top 5 featuring the top-selling extension from Urban Beauty Hair on page 60. And if you still need help on what wet products to choose, check out the Marketplace on page 10 for our top 12 items for wig and weave maintenance. We’ve got you covered in this edition. And the goal is that you’ll have your shoppers covered, too. By keeping the power of change in mind, you’ll be able Jessica De Vault Hale EDITOR

OTC Beauty Magazine May 2021

to proactively plan for customers’ purchases and position yourself to always be available for their needs.

OTC Beauty Magazine May 2021

EXPERT ADVICE

By Mary Bandy

Salon Pro DIY Hair Care for Protective Styles For those of you wanting to bring out your “kitchen beautician” skills,

The Perfect Quick Weave

now’s the time! The weather is warming up, and you may be looking for a new protective style to guard your locks from the incoming heat, sun,

To get a rocking weave from the very start, try this tip: In a bowl, mix

and humidity. If you’re lucky enough to have a beach trip in your future,

Salon Pro 30 SEC® On-Contact Soothing Serum and two drops of Hair Food:

protection from sand, wind and saltwater will also quickly become a must.

Vitamin E with Shea Butter. (Do not add too much Hair Food because excess

Regardless of the seasons changing, you may just be looking for a new

oil will cause the style to not hold). Once thoroughly mixed, line

protective style or wanting to learn tips on how to keep your go-to look as

your scalp with this mixture. The hydrating blend

glam as possible! Whatever you’re in the market for, we’ve got you covered

will nourish your hair and scalp with nutrients and

with tips and tricks to getting a perfect DIY style.

moisturizers, helping to prevent dryness and headscratching in the future.

Salon Pro® 30 Sec prides itself in providing tools to our customers that will help them maintain their hair by themselves at home because

Next, grab your Salon Pro 30 SEC® Weave Molding

we understand the fun and satisfaction that comes from doing your

Gel, apply all over your hair, sculpt and let dry. This

own hair. Whatever type of protective style you choose to do—quick

strong gel helps keep the hair firmly in place in

weaves, braids, or wigs—be sure and use some of our best-selling

preparation for weaving or adding hairpieces. Once

products, which are designed to treat your hair and scalp with

hair is dry and molded, secure the hair by applying

nourishment and love.

Salon Pro 30 Sec® Argan Oil Weave Wonder Wrap. This formula is a topcoat that prepares, preserves, and

To get the best protection from your styles no matter the occasion, try these tips for different styles below.

conditions your hair, helping to prevent brittleness and harm from the elements. Sit under a hairdryer for 10-15 minutes. After your hair is completely dry, apply Salon Pro 30 SEC® Super Hair Bonding Glue to your wefts, and press

OTC Beauty Magazine May 2021

gently onto your head. No time will be wasted here

For Natural Hair

because this glue dries lightning-fast and delivers a To create beautiful braids, twists or another protective style, use Salon Pro

secure hold you can trust.

Twin Olive Styling Gel for maximum hold and radiant shine as you sculpt When it’s time to remove your

and style your hair. Next, use Hair Food: Vitamin E with Shea Butter to

weave, you can stop ripping

oil your scalp and keep it hydrated and comfortable. For the finishing

out chunks of your hair

touch, spritz Salon Pro™ Braid Sheen Shine Spray Argan Oil 8 in 1 all over

with this tip: Saturate the

so braids stay tightly secured and silky soft with a radiant, polished sheen.

base of your hair with

Use the spray throughout the week to give it that extra shine all the time.

Salon Pro 30 Sec® Hair Bond Remover Oil with Olive Oil. Massage in, and

For Wigs

let it sit to begin loosening hair, giving it time to fully dissolve

the

bonds so you can preserve as much of your natural hair as possible when removing the tracks. After letting the product sit for a few minutes, gently detach tracks. To eliminate excess residue after detaching all tracks, cleanse hair gently with Salon Pro 30 SEC® Residue Remover Shampoo to leave hair soft and

To keep your lace front wigs looking lavish, braid your hair first, then oil your scalp with Hair Food: Coconut Oil with Almond and Olive Oil to deeply moisturize and restore the proper oil-moisture balance to your hair. Use Chic Bond™ Invisible Hold Lace Wig Bonding System to lock down your lace front (making it look seamless) and stop it from matting. Keep it tangle-free with our Oil-Free Weave

free of debris.

Detangler, a feather-light spray that you

For even deeper cleans, detoxify your scalp with

conditioner to help soften, condition,

apple cider vinegar to thoroughly remove all

and prevent matting and tangling. When

residue from your hair. Continue to shampoo and

the time comes to take off your wig, use

condition your hair as normal.

Chic Bond™ Lace Wig Bond Conditioning

can use either as a detangler or leave-in

Remover. It instantly dissolves wig glue and safely removes your wig with no damage and no snatched edges.

Meet Mary Bandy

Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

OTC Beauty Magazine May 2021

MARKET PLACE

Wig & Extensions Maintenance Wigs, braiding hair and extensions can be great for sales and often have great profit margins. But are you missing an opportunity to upsell? When your shoppers come into your OTC store looking for wigs or extensions, they are going to need products to maintain their new protective style. There are plenty of products to offer to help with a variety of styling and maintenance needs. Make sure you place some of these winning items near your hair displays to encourage shoppers to grab them with their hair purchase.

WEATHER PROOF SPRAY Bountiful barrel curls can get frizzy, whether those curls are natural extensions. That’s why shoppers are a fan of the TRESemmé® Climate Control Finishing Spray. This finishing spray offers superior frizz control on the most humid of days. Plus, it offers a touchable hold.

LACE FRONT GLUE Hotter days mean a higher likelihood of lace front glues giving way to sweat and moisture. That’s why many customers will reach for the GhostBond™ XL to ensure their lace units remain in place, no matter the temperature.

OTC Beauty Magazine May 2021

SCALP RELIEVER Anyone who has ever had their hair braided knows the installation can be painful. Even when the braids are installed without the unnecessary tension, the scalp can still be irritated for days after that salon visit. The Dark & Lovely Protective Styles Tension Tamer is the perfect remedy, as it provides a cooling sensation to any ailing scalp.

HOLD SPRAY When securing a lace front wig with glue isn’t ideal, the göt2b® Glued Freeze Spray is the perfect solution. Often used in conjunction with another holding gel, this spray can create a temporary adhesive for lace units and also serve as a holding spritz.

SEALING OIL You’re not wearing a true protective style if you’re not taking care of your scalp and natural tresses. Both should be considered when braiding your hair. To ensure all strands are protected, use the African Pride Black Castor Miracle Sealing Oil. It locks in moisture, soothes the scalp and prevents dryness and itchiness.

HAIR & SCALP TREATMENT The scalp is integral to hair growth, but damaged ends can render any growth void. With the Kuza 100% Indian Hemp Hair & Scalp Treatment, both the hair and scalp are treated to a blend of oils and natural herbs, revealing softer, smoother hair. OTC Beauty Magazine May 2021

Wig & Extensions Maintenance

GROWTH OIL Growing your hair underneath those protective styles has never been so easy, thanks to the Taliah Waajid Gro Hair Gro™ Bamboo & Coconut Milk Growth Oil. Not only does it promote stronger, healthier hair, but it also repairs split ends and can work on all textures.

SCALP PROTECTOR When you have oily skin or sweat a lot, keeping a barrier between your skin and your lace front adhesive is imperative. The Walker Tape Scalp Protector provides a thin barrier against irritation. Plus, it can extend the hold times of our lace adhesive.

WIG SHINE There’s nothing worst than a dull, dry wig, whether it’s made of synthetic or human hair. The Bonfi Oil Free Wig Shine Spray has a unique, light blend of ingredients that impart shine without the greasy feel.

OTC Beauty Magazine May 2021

ARGAN OIL

own your beauty •

Enhance the natural beauty of your hair

•

Non-greasy, alcohol-free formula

•

Reduces frizz, split ends and breakage

•

Adds smoothness & shine

•

Helps protect, revive and detangle @onenonlybeauty

@onenonly_beauty OTC Beauty Magazine May 2021

Wig & Extensions Maintenance

DRY SHAMPOO Sometimes we don’t have the time to wash our hair. Washing wigs and extensions can be a tedious task that many shoppers may put off for as long as possible. That’s why the Not Your Mother’s Clean Freak Dry Shampoo. It absorbs oils, cleans the strands and leaves a matte finish.

HAIR & SCALP CONDITIONER Don’t let the name of this product fool you. The Baby Don’t Be Bald Hair & Scalp Conditioner can be used for people of all ages. It stimulates hair growth, and is perfect to use with a protective style.

MOISTURIZING SHAMPOO When the scalp is dry, and shampooing is a necessity, your shoppers may enjoy the Alberto V05 Dry Scalp Moisturizing Shampoo. It has a five-vitamin formula that leaves the hair vibrant and the scalp moisturized.

OTC Beauty Magazine May 2021

Embrace what comes naturally, Nurture your Curls!

Manage your Curls, Swirls, Waves & Coils

OTC Beauty Magazine May 2021

HOW SHOULD

YOU SELL IT?

By Scott Zangwill

WIG SPRAYS We have plenty of products to help customers maintain their wigs and extensions. From shampoos to silicone conditioners, there are plenty of items to help you along your wig journey. Expert merchandiser Scott Zangwill offers advice on how to capitalize on the one product every OTC store has in stock. “Wigs spray? Yes, wigs for women have become a considerable portion of the OTC store sales. The sales margins on wigs and hair extensions can be very large. That’s why nearly every OTC store sells wigs and extensions. Wigs come in many shapes, sizes, lengths and, of course, colors. Since wigs can be pricey ranging from $20 to $200 or more - it is important that customers have the tools to maintain them. By using volume sprays, weave oils and shines, finishing mists, and leave-in conditioning sprays and detanglers, there are plenty of wet spray items to manage wigs and extensions. Several key points to remember when selling these items in your stores: 1.

Place wig sprays in a few locations since wigs are typically shelved on the walls surrounding the store. It’s important to put up a sign showing where the wigs sprays are located.

You may want to place two bottles of your three bestsellers near the register since customers tend to forget little things like these.

If you have Styrofoam heads in your stores, place some bottles around those areas, as well.

Finally, the wig sprays can help your customers manage and store the wigs to look better and last longer. They can be used on straight or curly hair, regardless of whether it’s human hair or not. Your shoppers will appreciate these items when investing in their next wig or extensions.”

Meet Scott

Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.

OTC Beauty Magazine May 2021

The Secret To Longer, Stronger Hair

100% ORGANIC HEMP 100% VEGAN plus BOND BUILDER MAKES HAIR 3X STRONGER

50 mg

100 mg

250 mg

CBD Hair Repair Serum 4 oz.

CBD Scalp Treatment 2 oz.

CBD Moisturizing Stick 1 oz.

100% Organic Hemp contains Phytonutrients and Omega 3 & 6, which hydrate and condition dry, damaged hair. Revolutionary Bond Builder Technology strengthens hair fiber, making it 3x stronger. Repairs dry, damaged hair from hot tools and chemical services in just one treatment. Leaves your hair smooth and silky with luxurious shine.

Instantly absorbs into scalp, leaving it hydrated and energized. CBD and anti-aging Peptides help restore the balance needed to protect healthy hair follicles. Revolutionary Bond Builder Technology strengthens and rebuilds bonds deep within the cortex of the hair fiber, making it 3x stronger.

Cool sensation formula with CBD antiinflammatory properties, gives fast relief to your joint or muscle discomfort. Phytonutrients and polyphenols have tissue supportive and protective attributes. Invigorating, Fast-Absorbing and Easy to Apply Stick Application.

50 mg CBD

100 mg CBD

Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA

250 mg CBD

@ICFantasia Fantasiahaircare 19 OTC Beauty Magazine May 2021

OTC Beauty Magazine May 2021

KNOWLEDGE TO KNOW

At EDEN BodyWorks, we’re all about versatility! One of the most exciting things about hair is that it can be styled in a number of different ways, including the incorporation of extensions. There’s nothing wrong with adding volume, length, or wanting a new look with a temporary texture. The magic of wigs, weaves, clip-ins and style-saving ponytails quickly come to the rescue when the craving for a new look arises; but are these options actually healthy for your hair? Wearing wigs, weaves, clip-ins and extensions for an extended time, without caring for the hair that is underneath or showing concern for tension points can be damaging. Using non-harmful products on your own hair to cleanse, strengthen, lock-in moisture, and restore vital nourishment is crucial.

6 Tips for Keeping Temporary Extensions Healthy: • When sleeping, or when possible, remove extensions to reduce tension • Make sure hair that is left out is moisturized • Avoid constant heat styling and use thermal protection • Gently wash & care for your scalp ( apply an oil to scalp between washes) • Deep condition and detangle your own hair at every 2-3 weeks • Use a conditioning product on edges to prevent drying them out

Quality products are a must when caring for hair within a protective style (whether extensions are used or not). Particular attention must be paid to the scalp to ensure no dryness, flaking or irritation occurs while rocking these hairdos. Our recommendation: the classic Peppermint Tea Tree collection. This family of four products is formulated to clarify and treat any scalp - leaving behind a clean foundation to optimize any form of styling.

THE

r os ter Peppermint Tea Tree Clarifying Shampoo therapeutic clarifying cleanser that tingles and washes away all traces of buildup + dandruff Peppermint Tea Tree Detangling Conditioner high-slip rinse-out conditioner meant to add moisture back into clean hair Peppermint Tea Tree Moisturizing Hair Milk lightweight leave-in lotion for daily hydration to ensure hair doesn’t dry out through the duration of a style between washes Peppermint Tea Tree Hair Oil penetrating scalp oil that treats and prevents itch + alleviates tension at the root

OTC Beauty Magazine May 2021

How Do Peppermint Oil and Tea Tree Oil Benefit the Hair + Scalp? Peppermint Oil is a powerful essential oil Oil made up ofthe vitamin C, plus an array of minerals and Omega-3 How Do Peppermint Oil and Tea Tree Benefit HairA+ and Scalp? fatty acids. It has natural antiseptic properties which allow it to heal stressed Peppermint Oil also Peppermint Oil is a powerful essential oil made up of vitamin A and C, plusoraninflamed array ofskin. minerals and Omega-3 contains menthol, which provides a stimulating and therapeutic cooling sensation meant to soothe an itchy fatty acids. It has natural antiseptic properties which allow it to heal stressed or inflamed skin. Peppermint Oilscalp. also Tea Tree Oil is an antioxidant that’sa both anti-fungal and antibacterial, it effectively fights bacteria and scalp. fungi. contains menthol, which provides stimulating and therapeutic coolingsosensation meant to off soothe an itchy ItTea acts as Oil a solvent, with the ability break down layers dead skin and Tree is an antioxidant that’stoboth anti-fungal andof antibacterial, so itproduct. effectively fights off bacteria and fungi. It acts as a solvent, with the ability to break down layers of dead skin and product. Are Clarifying Products Harmful to Natural Hair? Let’s first settle the myth surrounding clarifying products Are Clarifying Products Harmful to Natural Hair? like our Peppermint Tea Tree Shampoo. Many believe that for a cleanser to be clarifying, it must contain sulfates, result in that squeaky clean feeling, Many but can ultimately Let’s first settle the myth surrounding clarifying productswhich like our Peppermint Tea Tree Shampoo. believe that be harsh and drying to the hair. Thankfully, this is not the case! What actually qualifies a product to be considered for a cleanser to be clarifying, it must contain sulfates, which result in that squeaky clean feeling, but can ultimately a (“clarifying”), is itshair. ability to dissolve like oils, creams and adirt. Tea Tree Oilconsidered does just besolvent harsh and drying to the Thankfully, this other is not substances the case! What actually qualifies product to be that… naturally! As a result, the Peppermint Tea Tree Shampoo removes all traces of product from the hair + scalp, a solvent (“clarifying”), is its ability to dissolve other substances like oils, creams and dirt. Tea Tree Oil does just without harmful detergents. Not to mention, it also provides a great lather! that… naturally! As a result, the Peppermint Tea Tree Shampoo removes all traces of product from the hair + scalp, without harmful detergents. Not to mention, it also provides a great lather! Why Should A Clarifying Shampoo Be Used? Leave-ins, butters, oils and gels build upBe onUsed? the hair shaft and scalp over time. Natural sebum and dead skin cells Why Should A Clarifying Shampoo also accumulate. All of these substances can clog theshaft scalp’s blocks beneficial nutrients fromskin entering Leave-ins, butters, oils and gels build up on the hair andpores, scalpwhich over time. Natural sebum and dead cells and can eventually cause irritations and even prevent growth. Using clarifying products at least once per month also accumulate. All of these substances can clog the scalp’s pores, which blocks beneficial nutrients from entering ensures all residue getsirritations removed.and Doing results in a clean, clearclarifying base, ultimately a healthy enviand canthat eventually cause evensoprevent growth. Using productspromoting at least once per month ronment in which the hair can flourish. ensures that all residue gets removed. Doing so results in a clean, clear base, ultimately promoting a healthy environment in which the hair can flourish.

How Often Should A Clarifying Shampoo Be Used? ItHow depends onShould the individual. One wash day per dedicated to a clarifying shampoo is enough for many Often A Clarifying Shampoo Bemonth Used? naturals; however, for those who regularly expose their hair to chlorine, combat scalp issues, or sweatfor often, it can It depends on the individual. One wash day per month dedicated to a clarifying shampoo is enough many be used in a weekly wash routine (we suggest no more than once per week). Looking for an additional option for naturals; however, for those who regularly expose their hair to chlorine, combat scalp issues, or sweat often, it can cleansing between washes? Try the Coconut Shea Cleansing CoWash. As a gentle cleanser designed to remove be used in a weekly wash routine (we suggest no more than once per week). Looking for an additional option for buildup also washes? conditioning the Coconut hair (that’s right, it’s a 2-in-1), it’s As perfect for cleansing the roots to of remove braids, cleansingwhile between Try the Shea Cleansing CoWash. a gentle cleanser designed twists, and other protective styles without the worry of stripping or drying. buildup while also conditioning the hair (that’s right, it’s a 2-in-1), it’s perfect for cleansing the roots of braids, twists, and other protective styles without the worry of stripping or drying. How Do The Conditioning and Leave-In Products Benefit The Hair? While Peppermint + Tea Treeand Oil within the Conditioner and Hair work their magic to tingle and soothe, both How Do The Conditioning Leave-In Products Benefit TheMilk Hair? of these products are packed with other natural ingredients that infuse hydration. nametoa tingle few, JojOba Oil, Sweet While Peppermint + Tea Tree Oil within the Conditioner and Hair Milk work theirTomagic and soothe, both Almond Oil, Hemp Seed Oil, and Aloe provide an array of nutrients to the hair. These ingredients balance pH, and of these products are packed with other natural ingredients that infuse hydration. To name a few, JojOba Oil, Sweet keep the hair feeling soft, hydrated and easy to detangle. Almond Oil, Hemp Seed Oil, and Aloe provide an array of nutrients to the hair. These ingredients balance pH, and keep the hair feeling soft, hydrated and easy to detangle. How Is The Hair Oil Used? The Hair Oil is a lightweight blend of oils formulated to specifically HowPeppermint Is The HairTea OilTree Used? treat the scalp, but it’s also beneficial the hair shaft. oil is easily absorbed, and it The Peppermint Tea Tree Hair Oil is a to lightweight blendThe of oils formulated to specifically promotes shine. Spray it directly onto the scalp, and massage it in, allowing a little to slipit treat the scalp, but it’s also beneficial to the hair shaft. The oil is easily absorbed, and down the strand as well. Apply daily, or as needed between washes. It can also help allevipromotes shine. Spray it directly onto the scalp, and massage it in, allowing a little to slip ate tension caused braids, protective styleswashes. that tend to tug at help the root. down the strand as by well. Applytwists daily,or orother as needed between It can also allevi-If oils aren’t your preferred method for treating your scalp, try the Papaya Castor Scalp Mas-If ate tension caused by braids, twists or other protective styles that tend to tug at the root. saging Serum. It’s a unique scalp-soothing blend of Vitamins A, C, D, and E which uses oils aren’t your preferred method for treating your scalp, try the Papaya Castor Scalp MasPapaya, Castor Oil, Aloe Vera and more to deliver intense hydration. It cools the scalp and saging Serum. It’s a unique scalp-soothing blend of Vitamins A, C, D, and E which uses provides relief to dryness and itchiness, absorbing quickly for optimal nourishment. Great Papaya, Castor Oil, Aloe Vera and more to deliver intense hydration. It cools the scalp and for daily scalp protective styles. provides relief maintenance to dryness andbeneath itchiness, absorbing quickly for optimal nourishment. Great for daily scalp maintenance beneath protective styles. *** *** There you have it! The Peppermint Tea Tree collection along with a couple other gems from our Coconut Shea it! andThe Papaya CastorTea lines arecollection go-tos foralong maintaining healthyother hair while There you have Peppermint Tree with a couple gems styling from withCoconut extensions. Theand best part? Each cango-tos be used the actualhealthy extensions well. Use our Shea Papaya Castorproduct lines are for on maintaining hair as while styling these items to cleanse, and product preservecan anybe texture yourextensions protective as styles with extensions. The bestrefresh, part? Each used of onhair the so actual well.look Use and feel their best on the surface and beneath. these items to cleanse, refresh, and preserve any texture of hair so your protective styles look and feel their best on the surface and beneath. ED E N BODY WORKS. COM

@ E D E N BODY WORKS

ED E N BODY WORKS. COM

@ E D E N BODY WORKS

OTC Beauty Magazine May 2021

KNOWLEDGE TO KNOW

By Dawn Thompson

Kuza® Products Website Launches to Drive Even Higher Textured Hair Sales Traffic Meet us @kuzaproducts.com for even greater information on Kuza Products and today’s most desired versatile looks. Our site is open and driving traffic for even higher textured hair sales. From Poppin’ Curls to Bomb Waves to Braids and Twists to Straight and Silk Pressed, Kuza ®’s hard working products encourage healthier hair for your versatile styles. If you are a major account for Kuza® Products, please get in touch for the chance to be featured on our new website @kuzaproducts.com.

Kuza® Indian Hemp Hair & Scalp Treatment is great for braids, twists, and

especially love Kuza®’s Hair Lotion Moisturizer and Repair Cream Leave-In

twist out styling to seal in moisture and condition your scalp. Kuza® Braid

to moisturize and style my thicker curls and coils. Try in your next LCO/

Spray helps keep protective styles moisturized. Start by shampooing and

LOC/PMP method.”

conditioning hair with both Kuza® Shampoo and Conditioner that have no sulfates, parabens, mineral oil or phthalates. Then, moisturize your hair unsparingly with Kuza® Repair Cream Leave-In. Cosmetic Scientist, Tonya S. Lane, says “Kuza®’s healthy hair line has Jamaican Black Castor Oil and is infused with coconut oil, aloe juice and argan oil delivering intensely moisturized, frizz free curls and coils. Get the whole line, and I

OTC Beauty Magazine May 2021

Retailer Results Kuza® 100% Indian Hemp Hair & Scalp Treatment is specifically formulated for textured hair and has a captive audience. Kuza® MultiOutlet data (MULO) shows strong growth for this textured hair focused brand

Tonya S. Lane, Cosmetic Scientist & Natural Hair Expert with Kuza JBCO line CurlyChemistry.com

Kuza ® MultiOutlet (MULO) dollar share results through February 2021 (IRI data) 52-WKS

26-WKS

13-WKS

4-WKS

YoY % Chg

14.4%

10.6%

10.1%

for the last 52 weeks through the last 4 weeks. Results from a top account for 2020 show an over 30% increase in same store sales. Units are up over 27%. Alternatively, promotion dollars are down about 30%. Kuza® 100% Indian Hemp Hair & Scalp Treatment has a blend of fine oils (including Coconut, Sweet Almond & Avocado) and natural herbs. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention, because it is full of good fatty acids, manganese, and vitamins.

online opportunities will only increase these outcomes even more. Our Kuza® website is fun, beautiful, bold, and textured like our hard working products, and there is something to be found to help textured hair wearers and glowing skin seekers.

7.3%

The Truth About Hair Dress/ Hair Grease and Sealing Oils Tonya S. Lane, Cosmetic Scientist, shares great education on CurlyChemistry.com. Tonya shares the Perfect 7 Hair Protecting Oils. In her healthier hair styling method PMP-penetrate, moisturize, protect/seal (similar to LCO-liquid, conditioner, oil), Tonya recommends the top 3 products which provide best coverage to protect/seal in moisture: 1) Hair Grease (petrolatum); 2) Shea/Mango Butter; and 3) Castor Oil. Kuza® has proven products that cover the top 3. Tonya says, “Kuza® 100% Hemp Hair & Scalp Treatment is wonderful for curly, coily and tight textured, thick

We have seen consumers increase their spontaneous spending when they have been offered assortment and larger sizes. Because of a variety of users and needs, multiple sizes and offerings meets consumer needs at

hair like mine. It seals in moisture for the many textured/highly textured hairstyles we love to wear, and it does it affordably. The truth about hair dress/grease is that it is the best way to seal in moisture.”

shelf and/or online. We judge adding education via display, at shelf or in

OTC Beauty Magazine May 2021

What’s Popular with Kuza® Konscious Beauty™

being greasy.

Kuza® offers several products that promote healthier hair and skin. Here

Kuza® Jamaican Black Castor Oil Moisturizing Hare Care Line of

are a few.

Shampoo, Conditioner, Hair Lotion Moisturizer, Repair Cream

Kuza® 100% Hemp Hair & Scalp Treatment seals in moisture and

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and

Your

Local

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vitamin A and E, and has anti-

learn about our latest innovation,

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to protect the edges/nape/hair ends and to reduce frizz. It is also safe on

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Meet Dawn W. Thompson

Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.

OTC Beauty Magazine May 2021

IT’S A Kuza

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Kuza® provides a variety of hard-working products for your beautiful hair and glowing skin. • Versatile styles • Multi-use products Visit www.kuzaproducts.com to learn more!

OTC Beauty Magazine May 2021

KNOWLEDGE TO KNOW

By Dawn Thompson

Hollywood Beauty® Hero Oils A Vital Traffic Driver in Your Assortment Hollywood Beauty® Vitamin E is an antioxidant that reduces inflammation

assortment, pre and post-COVID. We now have a 2 ounce, 8 ounce

and repairs damage. It prevents dryness and promotes healthy hair and

and newly-launched 16-ounce oil that’s available in Tea Tree. We have

moisturized skin. Hollywood Beauty® Vitamin E Oil is perfect for daily use

seen consumers increase their spontaneous spending when offered an

and moisturization for all hair and skin needs. It has no sulfates, parabens,

assortment and larger. We predict that adding educational components,

mineral oil or animal testing. Specifically, because it is an antioxidant, it

online or on display at shelf, will increase these outcomes even more.

helps repair. When used on the hair and scalp, it reduces inflammation and repairs damage to hair follicles. Healthy hair follicles are more likely to promote hair growth. This spring, please look for our same great product in our new packaging. Hollywood Beauty® is excited to offer the No. 1 selling beauty oils for hair and skin with premium quality ingredients. Our Hollywood Beauty Tea Tree® proprietary formula with Vitamin E and Aloe is over 20 years old and has thousands of positive, loyal consumer reviews across retail.com. Trusted, proven experience in retail has shown that pre and post-COVID

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consumers can’t get enough of Hollywood Beauty® Hero Oils in all sizes. A few occasions have shown that when retailers offer both variety and larger

Larger Sizes and Popular Uses Beauty supply stores can continue to take the lead in offering both assortments with variety and education. Education helps direct consumers

“

to the oils that will best serve their DIY/ problem-solving needs. Many consumers have dryer hair and skin moments, no matter the season.

story, or someone Hollywood Beauty® VitaminTell E isyour focused on preventing dryness, and Tea yand are available in it for Tree relieves a dry, itchy scalp.else Theywill are tell a great pairyou. both 2 ounce and 8-ounce sizes.

sizes, they increase their sales overall.

Hollywood Beauty® Vitamin E grew impressively across its accounts in 2020 and into 2021, as consumers needed multiuse oils that supported their daily needs of preventing dryness with their hair, skin and scalp. This was and continues to be a top choice. Across our top accounts in 2020, Hollywood Beauty® Vitamin grew Gold well over 52%Hair to 77%+ for Collection, key time TheE new Series Repair

PODCASTER | AUTHOR

In 2019, the 8-ounce size was placed into a few select stores with the CULTURAL CRITIC

2-ounce size of the same oil type. With sales increases, the distribution on the 8-ounce was broadened, and the 2-ounce oil was not lowered. Since then, the overall business has nearly doubled. Beauty and multiuse oils have always been mainstays for individuals dealing with many hair, skin,

scalp and body issues. Now with more DIY and problem-solving needs to developed by Black PhD scientists, reduces breakage by 50% for 2x stronger hair.address, this trend will likely continue to rise. So no matter how you work your hair, Consumers reach for oils rich in Omega 3, 6 and 9, nutrients and vitamins Gold Series works hard while you work wonders.

periods.

Adding Assortment in Variety and Sizes Grows Your Business

We continue to see strong consumer excitement for our Vitamin E and newly-introduced Hemp Seed Oil. Retailers carrying a varied offering of our Hollywood Beauty® oils have seen significant growth over the entire © 2021 P&G

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OTC Beauty Magazine May 2021

like our Hollywood Beauty® Vitamin E and the newly-launched Hemp Seed Oil. Tailoring an assortment around these on-trend oil offerings can enhance consumers’ shopping experience and increase sales. But don’t

forget to include the variety of size offerings, as consumers want all sizes to meet their unique needs.

Hollywood Beauty®, the No. 1 beauty and hair oil brand (based on IRI), includes a “hero oil” to meet all needs. The brand carries everything from Tea Tree, Vitamin E, and Hemp oils to Jamaican Black Castor and Avocado oils to promote hair growth and retention, provide moisture and reduce frizz.

• Hollywood Beauty® Effective Blends – available in a 2 ounce, 8 ounce and a newly-launched 16-ounce Tea Tree oil

• Hollywood Pure® Tea Tree – available in a 1 ounce and 30plus varieties are now available with the new Hemp Seed Oil

• Hollywood Pure® Certified Organics – available in a 1 ounce in 10-plus varieties

• Hollywood Beauty® Jamaican Black Castor Oil – available

Make this the year your customers fall in love with their hair. Encourage them to start with the new Gold Series Hair Repair Collection from Pantene to repair damage, eliminate breakage and reduce shedding. This new line-up was created by the same team of Black scientists, stylists and dermatologists who made Gold Series after conducting years of research on curly, coily and textured hair. These four new products are infused with biotin and kukui nut oil and are proven to reduce breakage by 50% for 2X stronger hair that’s healthy and shiny.

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NEW Gold Series Repair Collection works better She has spent about three decadesThe in the consumer products, beauty andHair hair industry. She loves versatile hairstyling and knows keeping your hair

because better, check it out for yourself atleader Pantene.com moisturized is the foundation of having healthierit’s curls,made coils, braids and protective styling. Hollywood Beauty ®, as the in multiuse oils, is focused on beautiful hair and glowing skin. © 2021 P&G

OTC Beauty Magazine May 2021

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OTC OTC Beauty Beauty Magazine Magazine April May 2021

83 31

BUSINESS TIPS

By Susan Robertson

How to Sustain Flexible Thinking and Nimble Action To survive the pandemic, companies were forced to adapt very quickly to

and System 2, sometimes referred to as thinking fast (1) and thinking slow

radically new circumstances. Even large organizations - where it’s typically

(2.).

difficult to shift directions quickly - managed to accomplish it. Leaders discovered that, when required, their organization could act much more quickly and nimbly than they normally do.

System 1 is the “intuitive”, quick, and easy thinking that we do most of the time. In fact, it accounts for about 98% of our thinking. It doesn’t require a lot of mental effort; we do it easily, quickly, and without having to think

So, the obvious questions are 1) What was different? And 2) How can

about the fact that we’re thinking.

you “hardwire” this flexibility into your organization so it continues to be stronger in the future?

System 2 thinking is deeper thinking; the kind that’s required for complex problem solving and decision making. This deeper thinking requires

What was different?

more effort and energy; it literally uses more calories. Since it’s less energy

All humans have a set of cognitive biases, which are mental shortcuts that

efficient, our brain automatically and subconsciously defaults to the easier

are used for problem solving and decision making.

System 1 thinking whenever it can, to save effort.

To be clear, cognitive biases are NOT individual or personal biases. They

Cognitive biases result when our brain tries to stay in System 1 thinking,

are a neuroscience phenomenon that all humans share. It’s also important to understand that they operate subconsciously; They affect your thinking

when perhaps it should be in System 2. The outcome is often sub-optimal solutions an/or poor decision making. But we don’t realize that we have

in ways that you don’t realize.

sub-optimized because all of this has happened subconsciously.

You have two different thinking systems, commonly known as System 1

In typical circumstances, several of these cognitive biases conspire to

OTC Beauty Magazine May 2021

make us perceive that continuing as we are - with only slower, incremental

changes - seems like the best decision. It feels familiar, it feels lower risk, in

Knock out the Negativity Bias. Negativity Bias is the phenomenon

sum – it feels smarter. Choosing to do nothing different is – very often –

that negative experiences have a greater impact on your thoughts,

simply the default. It frequently doesn’t even feel like we made a decision;

feelings, and behaviors than positive experiences.

instead it feels like we were really smart for NOT making a potentially risky

much more highly motivated to avoid negative than we are to seek

decision.

out positive.

So, you are

The way this manifest in your daily work is that we

are much more prone to reject new ideas than to accept them, because rejecting ideas feels like we’re avoiding potential negative.

But during the pandemic, changing nothing, or changing very slowly, were simply not options. This particular situation was so unique that our brains

Respond to “yes but…” with “what if…?” This requires a dedicated

didn’t have the choice to stay in short-cut System 1 thinking. System 2

and conscious mental effort, by everyone on the team, to monitor

thinking was required. Since we consciously realized we MUST change -

their own and the team’s response to new ideas. Every time “yes,

quickly, our brains started literally working harder - in System 2 – and the

but…” is uttered, the response needs to be “What if we could solve

normal cognitive biases weren’t a factor.

for that?” This reframing of the problem into a question will trigger our brains to look for solutions, instead of instantly rejecting the idea.

How to Continue to be More Nimble in the Future

Short Circuit the Status Quo Bias.

The Status Quo bias is a

subconscious preference for the current state of affairs. We use The key to maintaining flexible thinking and nimble behavior is to not allow our brains to fall into the trap of cognitive biases. Obviously, since these are intuitive and subconscious responses, this is not an easy task. But there are proven ways that we can better manage our brains. Here are a few ways to start.

“current” as a mental reference point, and any change from that is perceived as a loss. As a result, we frequently overestimate the risk of a change, and dramatically underestimate the risk of “business as usual.” When weighing a choice of possible actions, be sure to overtly list “do nothing” as one of the choices, so you are forced to acknowledge

OTC Beauty Magazine May 2021

it is a choice. Also include “risk” as one of the evaluation criteria and

Rely on advisors who don’t have the same Curse of Knowledge. In

force the team to list all the possible risks. Then comes the difficult

other words, seek out advice from people outside of your industry.

part - remind the team that their subconscious brain is making them

When evaluating ideas or actions, these outsiders won’t have the same

perceive the risks of doing nothing to be lower than the reality, so they

blinders that you have, so they will likely have a more clear-eyed view

should multiply the possibility of each of those risks.

of the benefits and risks.

Curtail the Curse of Knowledge. In any subject where we have some expertise, we also have many subconscious assumptions about that subject.

Under normal circumstance, this Curse of

Knowledge (these latent assumptions) limits our thinking and suppresses our ability to come up with radically new ideas.

The bad news is that cognitive biases are always going to be a factor in our problem-solving and decision making; they’re hard-wired into us. The good news is that, with some dedicated and continuous mental effort, we can mitigate them and become nimbler in the face of change.

Meet Susan Robertson

Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience coaching Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: www.SusanRobertson.co.

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OTC Beauty Magazine May 2021

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OTC Beauty Magazine May 2021

BUSINESS TIPS

By Kate Zabriskie

He didn’t get the shipments out – again! Makes me crazy. That guy never

Accountability Strategy Two: Look for Roadblocks

follows through. Once you are sure that you and the other person have a similar grasp of She said I’d get a promotion, so where is it? I’ve been waiting for three years.

the requirements, look for roadblocks. Is the promotion you’ve looked for no longer available because of circumstances outside of the promiser’s

All talk and no action, that phrase describes that group in a nutshell. They

control? Does the person boxing shipments have someone else demanding

pay lip service to teamwork, but they never pull their weight.

his time? If you discover it’s the latter, your frustration is focused on a

From time to time, everyone misses a deadline, forgets an obligation, or fails to live up to meet a commitment. We’re human, and it happens. For most of us, failure is followed by an immediate effort to right the situation. Problem solved, right? Not so fast. “Most of us” excludes a special

symptom and not the root cause of the problem. Take the time to do a little digging. You’ve got to focus your effort on changing the underlying belief and make a case for your point of view.

Accountability Strategy Three: Break Steps in Smaller Pieces

cohort: those who chronically disappoint and routinely fail to meet their

Even with a shared understanding and no obvious roadblocks, sometimes

obligations. They say one thing and do another, they agree to deadlines

people don’t follow through because they get overwhelmed. When this

they have no intention of meeting, and they commit to deliverables that

happens, it may make sense to break the task into smaller pieces. Bobby,

will never materialize.

how many packages do you think you can have ready by 1:00? Great, I’ll

If we’re lucky, once we identify members of this tribe, we can put a healthy distance between ourselves and them. If not, there are some proven strategies we can use to retake control, push for greater accountability, and regain control of our sanity.

Accountability Strategy One: Confirm a Shared Understanding Be sure you and the other person have a shared understanding of your expectations. Does the fellow shipping your packages understand what’s required? If so, how do you know? Did he say “yes” in a way he’d hoped you would figure actually meant “no?” Did he agree because you are in a position of authority, and he didn’t want to disappoint you in the moment? Did he know that you meant today and not just sometime soon? Before taking other action, it’s important to make sure you and the other person have a shared understanding. 36

OTC Beauty Magazine May 2021

check in with you then to see where we are. It’s important that we meet our shipping deadlines because our customers count on us to live up to our promises. When we meet this afternoon, we can see where you are. How does that sound?

Accountability Strategy Four: Make Use of Upfront Contracts If there are no roadblocks preventing the other person from following through and small steps aren’t solving the problem, it’s time to explore upfront-contract language. If you can get these shipments out by 3:00 today, I can mark your work as complete. If your team can meet the deadlines we’ve agreed to, we will have what we need to move the project to the engineering team. The pattern is simply, “if you/your team can, then I/we will.” If you can clean the odd-numbered rooms, I can take care of the evens. That should split the work fairly.

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Accountability Strategy Five: Add a Next Step

continue your employment. For the last two weeks, you’ve arrived after 9:00 more than half the time. For that reason, we’re going to let you go.

If the upfront contract doesn’t yield results, it’s time to add an else component. If you can get these shipments out by 3:00 today, I can mark

Accountability Strategy Seven: Take Back Control

your work as complete. If I’m unable to do that, we can set up a meeting with Brian to let him know that we’re notifying customers that their packages will

What if you’re not in a position to fire someone or walk away from a

arrive late. If your team can meet the deadlines we’ve agreed to, we will have

relationship? In these situations, it’s important to realize you are making

what we need to move the project to the engineering team. If we can’t move

a choice. I’m not getting the promotion. I know this. I’m going to continue

forward, we’ll have to escalate the schedule change to senior leadership, so

to work here because it’s close to my house, and the schedule is flexible. Jane

they are aware of the schedule slip.

is chronically late, and she’s the owner’s daughter. Although I’ve brought the issue to his attention, he’s chosen not to act. I need a job, and this is the one I

Accountability Strategy Six: Consider Cutting Your Losses (If

have now. I choose to work around this instead of walking out the door and

You Can)

having nothing.

From time to time, you may encounter a customer, colleague, or someone

And that’s the lowdown on the letdown. Few people enjoy disappointment

else who fails to follow through no matter what you do. When that happens,

or appreciate someone who chronically drops the ball. Sometimes better

you may decide to cut your losses. Matt, when we spoke about arriving by

communication can fix the problem, sometimes upfront contracts paired

9:00, I explained that if you could make that happen regularly, you could

with consequences can make things right, and if all else fails a little positive self-talk can help if no other solution does the trick.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

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OTC Beauty Magazine May 2021

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BUSINESS TIPS

By Liz Uram

MOTIVATING THE UN-MOTIVATED When Mary started with the company, she was enthusiastic, energetic, and

Asking an employee outright what motivates them usually doesn’t work.

consistently the top sales person on the team. She got along well her co-

Most people haven’t given it much thought. Instead, act like an investigator

workers and was known for her superior customer service skills.

and look for the clues so you can identify the motivational factors of each individual.

Over time something changed. Mary began starting work late, leaving early, and taking long lunches. The brief interactions with her co-workers

Here are six common motivational factors and the clues to look

usually turned into complaint sessions. She ignored phone calls and didn’t

for:

respond to emails. Customers were frustrated. Mary spent more time on her cell phone than doing the work she was getting paid for.

1. Belonging – People who are motivated by a sense of belonging get energized by being part of a group.

John, Mary’s manager, was at his wits end. He wanted Mary to get back to the level of work he knew she was capable of. He went from one extreme

You might notice them coming up with creative ideas for celebrations or

to the other. First, he tried money. Then, he tried disciplinary action. Both

suggesting get-togethers. “When’s the last time we went out for Happy

resulted in short-term improvements but they didn’t last.

Hour?”, they might say. Listen for what they do outside of work. Do

Does this situation sound familiar? If so, don’t give up too soon. There are

they spend a lot of their free time with friends and family? Do they

six other ways to motivate employees that have longer lasting results than

participate in group events like book clubs or sports teams?

money or disciplinary action. The challenge is determining what motivates employees.

Keep this employee motivated by asking them for ideas; designating them as the celebration coordinator; and including them in projects.

OTC Beauty Magazine May 2021

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OTC Beauty Magazine May 2021

2. Influence – A formal leadership title isn’t needed to have influence. Many people are happy with an informal leadership role where they can

they are more interested in pushing themselves to be better than they were the day before.

influence others. You can identify them by their willingness to speak for the group. They

They are usually self-starters who take an interest in their productivity.

are the ‘go-to’ person when others need answers or reassurance. They

They tend to set goals both professionally and personally. They love the

are the person the team looks to for direction and advice.

feeling of accomplishment when they can check off a goal and then they are on to the next one.

Keep this employee motivated by asking them for their opinion on matters that affect the group. “How do you think the team is going to

Keep them motivated by communicating key performance measures,

react to this change?” is a simple, yet very effective way to let this person

encouraging them to set bigger goals, and sharing their progress with

know that their position within the group is clear.

them on a regular basis.

3. Appreciation – A simple

5. Security – People with

sincere thank you is what

this motivational factor have a

motivates employees who

high need for job or financial

have

security.

this

factor.

They

motivational just

want

acknowledgement for their

Anything

that

threatens their sense of security can demotivate them.

efforts. They might obsessively worry are

about their performance. They

motivated by appreciation

ask a lot of questions. They are

talk

their

excessively concerned about

They

change. Some managers assume

might come to their one-

the person is needy. In a way

on-one with a list of what

they are. They need security,

Employees

lot

who

about

accomplishments.

they’ve done. Managers who don’t understand what clues to look

reassurance, and confidence in their abilities.

for may mistakenly assume the person is full of themselves or is just bragging. That usually isn’t the case. These employees are looking for some appreciation.

A manager can help this employee by taking the time to answer questions; communicating changes early and often; and boosting their confidence by giving them opportunities to prove they are capable.

Keep these employees motivated by giving sincere, specific, and timely appreciation for their efforts. Catch them in the act of doing something right and comment on it immediately.

6. Growth – these employees aren’t satisfied with the status quo. They have career goals and they want opportunities to advance.

4. Achievement – People who are motivated by achievement are always

One of the most obvious clues is that they ask about career advancement

looking to outdo themselves. While they enjoy friendly competition,

when they interview for a job. They’re willing to take on extra responsibility

OTC Beauty Magazine May 2021

in order to prepare themselves for their next step.

opportunities to praise her. Before long, John saw improvements in Mary’s attitude and she began to have the same energy and enthusiasm she had

Keep them happy and motivated by talking to them about what they are

when she started.

interested in doing next and creating a career path for them that clearly outlines a plan for advancement. Delegating projects is a way to provide

It wasn’t easy for John to get out of his comfort zone, but it was a lot less

growth opportunities if a promotion isn’t an option.

expensive and stressful than what he had been doing.

Back to John and Mary. Once John took the time to look for the clues,

Before you give up on an unmotivated employee, challenge yourself to

he realized that what Mary really wanted was appreciation. John wasn’t

search for clues about how to motivate them. You might be surprised

known for giving out verbal praise but he was willing to give it a try. Instead

at what a big change can come from a small adjustment to handling

of waiting until Mary told him about her accomplishments, he looked for

motivation issues.

Meet Liz Uram

Liz Uram is a nationally-recognized speaker, trainer, consultant, and author. She equips leaders with the tools they need to communicate like a boss so they can make a bigger impact, get better results, and motivate others to do their best. With 20 years of experience, she’s developed systems that work. Uram’s written four books packed full of strategies leaders can implement to get real results, real fast. For more information, please visit www. lizuram.com.

CMY

36 colors / each 9pcs

An ultra-matte, super-rich lipstick with the smooth feel of a hydrating lip treatment.

OTC Beauty Magazine May 2021

BUILDING TRUST Right From The START

Typical Card Transaction Customer Merchant’s Business

Merchant Received Approval or Decline Notice

FEES, FEES & MORE FEES

Merchant Processor

Credit Card Network

Merchant Processor

Credit Card Network Credit Holder’s Issuing Bank

This is just a fraction of the names of fees that can be charged at the processor level. Interchange Fee Assessment Fee Processor’s Markup Merchant Account Provider Fee Customer Service Fee File Fee Terminal Lease Fee Rental Fee 46

Withdrawl Fee Gateway Fee Statement Fee Account Fee 3D Secure Account Set Up Fee Non Compliance Fee

OTC Beauty Magazine May 2021

starts with:

ONE FLAT RATE Dash-Pay is the Original Flat Rate Credit Card Processing company. We offer a transparent Flat Rate, regardless of the type of card or the way you process it. End the ridiculous fees.

No Hidden Fees!

Eddie Jhin President of Jinny United proudly endorses Dash-Pay credit card merchant over many others in the market place. Eddie Jhin states, “I firmly believe the honesty and capability of the people running this company and this is why all my companies will be using their service”.

DASH-PAY.COM POSPAY Payment Solutions, Inc (POSPAY) based in Boston is a registered Member Service Provider (MSP) of WorldPay, and a registered Independent Sales Organization (ISO) with Visa & MasterCard.

free of

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OTC Beauty Magazine May 2021

URBAN CALL BRIEFS

By Lafayette Jones

Deborah Wright

William Porter, Ph.D

Marketing Representative

Timbuktu Kaazim

Retired Professor, Author

Founder of Kaazim & Company, Inc.

Bob Crumley

Dr. Robyn S. Joppy

Hemp Entrepreneur

Author, Speaker, International Shades of Beauty

Deborah Wright

She has a bachelor’s in psychology and a master’s in education and counseling from Meredith College and North Carolina State University,

Marketing Representative

respectively. Additionally, she is a licensed and ordained minister. Her professional background and experience include human resources

Deborah

Wright

native

and

management/administration, organizational consulting, individual and

resident of North Carolina. She is

family counseling, teaching, and higher education administration.

CEO

Wright’s community involvement has included serving on the board of

Alignment

Life

Coaching

(alignmentlifecoach@gmail.com) and a Marketing Representative for Melaleuca, an international wellness, health and beauty company.

directors for Pregnancy Life Care Center, the Big Brothers/Big Sisters Program for underserved youth and a variety of church-related community activities. She currently serves as the board of directors’ chairperson for The Encouraging Place, a faith-based nonprofit organization that focuses

Alignment Life Coaching helps clients develop life strategies that integrate

on race awareness and racial reconciliation.

and align aspects of their lives to accomplish their goals and fulfill a purpose. As a director for Melaleuca, Deborah markets the company’s 400 botanical and natural products that facilitate health and wellness. Melaleuca’s products also include Sei Bella, a beauty line of cosmetic, skincare and hair care products.

“Efforts and courage are not enough without purpose and direction.” - John F. Kennedy

Deborah is also a member of Every.Black, an organization and network

Dr. Robyn S. Joppy

of entrepreneurs serving those who aspire to create wealth through

Author, Speaker, International Shades of

entrepreneurship.

Beauty

In addition to the business and entrepreneurship endeavors, Wright owned

With over 20 years of combined experience

and operated Weddings, etc. This business provided wedding planning and

in corporate and regulatory compliance,

consulting with the “Wright Touch.” She also co-founded and co-owned

Dr. Robyn S. Joppy, best-selling published

Wright’s Janitorial Service, with the motto of “cleaning the Wright way.”

author and award-winning international speaker, is an expert in her field. Over the years, she has worked in both

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine May 2021

URBAN CALL BRIEFS

By Lafayette Jones

the healthcare and dental industries as well as the nonprofit sector. In

its connection to building a solid foundation of compliance. She is quickly

addition, she worked as the vice president of corporate compliance and

becoming an international beauty influencer and is regularly contacted for

integrity at an international human services organization, served as an

interviews, contributing and co-authoring articles, magazines, and books.

integrity consultant for faith-based organizations, trade associations and more. Dr. Robyn’s first book, “Integrity Matters. Be Your Word: Building a Sustainable Compliance & Integrity Program That Works,” was released in 2019 and became an Amazon Bestseller.

Additionally, she has been a member of the Health Care Compliance Association (HCCA), the Society of Corporate Compliance and Ethics (SCCE) and the Northeastern Educational Research Association (NERA).

Joppy is committed to helping people and finds true pleasure in connecting with others. Over the course of her career, she has conducted over 200

William Porter, Ph.D.

workshops and 100 keynote presentations, as well as co-authored the

Retired Professor and Author

article “One Company’s Perspective on Employee Education: E+E+E=E” (Compliance & Ethics Professional, 2014). Her entrepreneurial spirit and

Dr. William Porter is Professor Emeritus

extensive knowledge of the industry drove her to create the Compliance

at Elizabeth City State University in North

Gazette, a newsletter distributed to over 3,500 domestic and international

Carolina, where he has taught for over

employees on a quarterly basis.

30 years. He has a Ph.D. in geography

Her true passion is education and self-improvement. She is a graduate of Drexel University, Syracuse University, Pennsylvania State University, and George Washington University. Joppy believes the key to success is continuous self-development and is constantly seeking to learn more and continuously enhance her skills in public speaking, compliance education and training, human resource development, mentoring and coaching, international relations, and market research and analysis.

from the University of Maryland, College Park, and has extensive experience in the concept of critical thinking as an effective means to learning. He also has experience in writing grant proposals and peer-reviewed articles in scientific journals. His work in the study of teacher literacy in the public schools is reflected in the article in which he was the co-author, entitled, “The Relationship Between Content Preparation and Literacy of Science Teachers and High School Enrollment

Her in-depth knowledge of national healthcare policies and financing

Size,” published in the journal, Research in Geographic Education.

issues, compliance requirements and trends, legislation and initiatives has

In the past 40 years, Porter has been a Sunday school teacher and an active

helped her establish long-lasting relationships with some of the leading medical and professional societies and a wide network of contacts within trade associations, congressional members, hospitals, senior citizen groups and other special interest communities.

participant in Bible study sessions in the African Methodist Episcopal Zion Church denomination, where he is currently a member of the Grace AME Zion Church in Raleigh, North Carolina. He is also a member of Every.Black (www.Every.Black), a company that assists entrepreneurs in

After working many years in corporate America, Joppy took the leap into

creating wealth by leveraging technology and utilizing a strategy of global

entrepreneurship and founded One Accord Consulting Firm, LLC in June

networking.

2016 and Pearls Management in 2018. Moreover, she is a visionary; her dream became a reality in 2019 when Pearls Management launched the International Shades of Beauty (ISOB) Hair and Beauty Trade Show in Dubai. On November 6, 2020, she and ISOB made history as the largest virtual hair, beauty, and wellness tradeshow of its kind. During her interview on the Dr. Joe L. Dudley, Sr., Legacy Project (www.patreon. com/joedudleysr), she talks about how Dr. Dudley, co-founder of Dudley Beauty Products, was honored at the show. As a result of her passion for serving people and commitment to philanthropy, she also founded Project Cultivate Corporation in December 2020, a nonprofit organization that serves girls across the globe.

Currently, Porter is the author of several inspirational books. He writes about the experiences people have that are considered unusual, extraordinary, and sometimes miraculous. He has published two nonfictional books: “Life in the Spirit” and “Miracles in the Lives of Ordinary People.” His current focus is on fictional novels about interpersonal relationships and stories of people’s desire to have the proverbial “Heaven on Earth” in their life’s journey. Books in this series include “Heaven Can’t Wait or Can It? Dreams of Love, Deceit, and Hope;” “Heaven Can’t Wait or Can It? The Sequel;” and “Heaven Can’t Wait or Can it? The Fruition.”

Joppy is a woman of faith and is driven to teach, educate, and present information on the importance of integrity/ethics in business and

He also provides work sessions to cosmetologists and entrepreneurs

relationships. She is highly sought after by faith-based organizations,

interested in becoming professional writers. Most recently, he has

corporations, and governmental entities to address the topic of integrity and

established a book club where people of faith can discuss books that

OTC Beauty Magazine May 2021

have spiritually-focused and Biblically-based material, as well as share testimonies of God’s influence in their lives. The Inspiration Book Club meets virtually on Zoom the first Saturday of each month from 6:00

Timbuktu Kaazim Founder of Kaazim & Company, Inc.

p.m. to 7:00 p.m. Eastern Time. For more information, visit the website WilliamPorterLife.com

Timbuktu Kaazim is the founder of Kaazim & Company, Inc., an

Bob Crumley

independent

contracting

and

Hemp Entrepreneur

focuses on bridging entrepreneurs

investment funding company, which from various industries with virtual

Having

developed

the

vision

reintroducing the Hemp Industry into North Carolina, Bob Crumley co-wrote the original statute design, founded the North Carolina Industrial Hemp Association and Founder’s Hemp, a vertically integrated Hemp company. A serial entrepreneur with experience in government, textiles, banking and law, he is a 1974 graduate of Appalachian State University and a 1980 graduate of Wake Forest University School of Law. He has been a licensed attorney for over 35 years. He is the founder of Crumley Roberts, LLP. Starting the law firm in 1989, Crumley grew it into North Carolina’s largest consumer law firm with 16 offices and over 130 employees. He sold the firm

business services. In addition, her company silently invests in innovative products or brick-and-mortar small businesses. She was born at home with her mother wearing a Dizzy Gillespie shirt, with the assistance of a midwife in Longview, Texas. She then moved to Wilmington, North Carolina, where she attended grade and high schools. Kaazim was always present in her community from the beginning, participating in many community events such as David Walker Day and staying active with community groups like Jazz-A-Ma-Tazz, managed by the late, talented Cynthia Tyson. Kaazim continued her education at Saint Augustine’s College and remained in the Raleigh/Durham area since that time. She has over a decade of experience in the corporate arena accompanied by an MBA, which has allowed her to maneuver business-specific endeavors successfully.

in 2012. Bob has founded and operates a multi-million dollar real estate development company with holdings in shopping centers, office buildings and development land, and a music publishing company in Nashville. He has written two books and is a featured keynote speaker around the nation for businesses, law schools and community leadership and trade groups on topics ranging from personal and business development to “The Art and Power of Encouragement.” Crumley is also on the advisory board for the College of Business at Western Carolina University.

From a young age, her parents instilled in her “to do for self,” resulting in a strong passion for entrepreneurship and helping others be successful by sharing her experience, education and resources. She created a blog entitled Women That Crushed Wednesdays that related the lives of historical women of color to the lives of women today. She also assisted with Justice Served NC, Inc. Expungement Clinic and served as an ambassador for the Dudley Mastermind Group RDU Chapter. However, she is now focused on mentoring African-American girls through engagement, exposure, and

Married for over 39 years, he is the father of two grown daughters, has one

empowerment with the nonprofit organization Girls Talk Movement.

grandson and one granddaughter. Her most prized contributions to the world are her two sons, Avarie and G’Zahn. She enjoys traveling, reading, writing and spending as much time as possible with her family and friends.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. OTC Beauty Magazine May 2021

OTC Beauty Magazine May 2021

FEATURE

By Dr. Shanessa Fenner

Wig & Weave Wonders Offer merchandise to help install and maintain your customers’ favorite hair looks Women understand the beauty of a great wig or hair extensions. Hair weaving has existed for centuries, and if you want a

new look or simply want to give your hair a break, you can opt for a weave or extensions. Weaves are low maintenance and come in different styles, textures, colors and lengths. As women, we take pride in our appearance and have a wide variety to select from to achieve that desired “mane” attraction.

A weave is not a wig. It is when the hair is braided into flat cornrows, and you put a protective wig cap on. Then you weave the tracks into the net that is sewn onto your head. Hair extensions are glued, clipped, or sewn on natural hair. They are

used to add volume or length to the hair. The essentials for the application of a weave entail weave extensions, hair glue, a protection wig cap, scissors, a blow dryer, and molding gel.

INSTALL Customers should always get the help of a professional stylist to install weaves or extensions. You do not want a bad install to damage your natural hair. Make sure that the weave is not sewn in too tight or that the wig is not forcibly removed without the proper glue solvent. These mistakes can cause the breakage of your strands and edges. Purchase weave or extensions that are of good quality that does not shed. For extensions, stick with high-quality human hair.

Here are some products to install your wig and weave extensions.

ORS Olive Oil Fix-It Grip Gel This ultra-hold gel is for lace-front wigs and

got2b Glued Blasting Freeze Spray

weave applications. The product contains

Use this freeze spray for an outrageous hold that

nourishing olive oil, white peony, strengthening

will last until your next shampoo. This is often

castor oil and burdock root extract for a healthy

used in conjunction with the got2b Ultra Glued

scalp. It is perfect for edges and holds lace-front

Styling Gel to temporarily secure a lace front wig. It

and closure wigs in place.

is super strong and will keep your style in place.

OTC Beauty Magazine May 2021

got2b Ultra Glued Styling Gel

Salon Pro Super Hair Bonding Glue

This non-sticky, no-flake glue formula will

This professional-speed formula dries in

cement your hairstyle or keep a lace front

30-seconds. Just apply to wefted hair extensions

wig secured to the scalp. This is also a great

at the scalp, and it bonds in seconds with great

product for baby hair styling.

staying power. It can be used on braids too.

MAINTAIN While wearing a weave or a wig, it is essential to maintain longevity and appearance. To do this, you’ll need to wash and condition your extensions. You should not keep a weave in for longer than two months to avoid hair matting. It should be touched up every 2 – 4 weeks. You can wash your weave or wig every two weeks to remove the dirt and oil in your hair. You’ll want to use a gentle shampoo that will cause less frizz, fewer tangles, and not strip your hair of essential oils. Use a conditioner to moisturize the hair. Then dry your hair thoroughly to avoid developing mildew.

African Essence Control Wig Shampoo The gentle shampoo removes oil, dirt and leaves the hair soft with a beautiful sheen. The result is a revitalized wig and a head-turning look.

Here are a few products to use to maintain your wig or extensions.

Bobos Remi Hair Breeze Hair Fragrance Mist Synthetic and human-hair are prone to holding on to odor. This fragrance mist is a great way to freshen the

Dark & Lovely for Protective Styles Sulfate-Free Cleansing Water Use this aloe-infused product to cleanse your hair while protecting your style. It will leave your hair feeling clean, refreshed, and soft.

extensions in between shampoos without ruining the style.

Weaves and extensions allow you to transform your look without making the commitment of cutting your hair or making a major change. It will give you a new appearance that will make you the center of attraction.

Meet Dr. Shanessa Fenner

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

OTC Beauty Magazine May 2021

MANUFACTURER PROFILE

No one knows the art of digital marketing like Jesseca Dupart. As the owner and founder of Kaleidoscope Hair Products, she has elevated her brand to household name status. After all, who doesn’t own a bottle of the company’s popular Miracle Drops? Shoppers couldn’t get enough of this hair growth solution.

Jesseca Dupart, owner and founder of Kaleidoscope Hair Products.

OTC Beauty Magazine May 2021

But Dupart didn’t stop there. She created a brand that catered to stimulating growth and promoting healthy hair and launched multiple collections. Kaleidoscope’s hero product, Miracle Drops, comes in three variants: Original, Extra Strength, and Coconut and are designed for all hair types. There is also a Therapeutic Collection intended to soothe itchy and irritated scalps while preventing and repairing damage. The UniKorn Collection is dedicated to textured-hair women who enjoy switching up their style, whether it’s being worn in its natural state or in a protective style. And even the kids are covered at Kaleidoscope, with the Kaleido Kids Collection that offers the gentle scalp oil Just a Drop, along with a 2-in-1 wash, spray and curling cream. It’s clear that Dupart and Kaleidoscope Hair Products have no plans of slowing down anytime soon. OTC Beauty Magazine caught up with the beauty mogul to ask her about the history of the company and how your OTC store can benefit from carrying her products.

OTC BEAUTY MAGAZINE: Can you tell us a little bit about the history of Kaleidoscope and how it got its start? What idea is the company based upon? JESSECA DUPART: Kaleidoscope Hair Products was created as a love offering to my clients. As a stylist, I witnessed a lot of hair loss due to improper usage of products and tools. In 2014, the idea was presented to me to sell products but, to be completely honest, I didn’t even care about selling products. I also realized not only would it be an opportunity to help my clients but also another way for me to add an additional stream of income to myself. When I finally made the decision to sell products, I saw a void in the market for hair growth, so I decided to use all of my savings to invest in products, and the rest is history. Again, Kaleidoscope Hair Products began as me selling products as a stylist. I would say over the years; it has grown and developed into a brand that promotes creativity and growth in all areas of life, not just hair. Kaleidoscope Hair Products is based on faith, and I try my hardest not only to deliver quality products but also to convey the message as an entrepreneur, your current reality does not have to be your future. OTC: What differentiates this company from the others in the multicultural beauty industry? DUPART: Kaleidoscope celebrates the beauty and brilliance of ALL women while offering products that yield amazing results. We are notably known for our “disruptive marketing.” We have spoofed many songs, movies, TV shows, and current events in pop/Black culture to promote our products. I love making creative and engaging content to promote the brand, and I believe it’s the gateway on how we’ve been able to capture the attention of our clients and distributors, who in turn fall in love with our products.

OTC: If you had to pick one product that is most symbolic of your company, what would it be and why? DUPART: Miracle Drops; it is, without a doubt, the brand’s hero product. We have thousands of success stories that show it ACTUALLY WORKS. OTC: What need in the marketplace does the company strive to fulfill, and how does it work toward that? DUPART: Kaleidoscope Hair Products strives to show customers that hair growth can be fun! Listen, we are a COLORFUL, fun brand. We make sure to create amazing products, content to support those products and not only entertain our consumers but educate them, as well. OTC: How do you keep consumers and store owners educated on product releases, uses and general information? Likewise, how do you receive customer feedback? DUPART: We keep the consumers and store owners educated on Kaleidoscope and new products by doing interviews and write-ups like this with the OTC magazine. You can also keep up with all things Kaleidoscope via our social media channels, our email list, and even our text messaging group. We love to stay connected with our customers in any way possible. We receive customer feedback through reviews on our website and before/after photos via email or direct messages on Instagram. OTC: Is the company active on social media channels, and if so, which ones? DUPART: Kaleidoscope Hair Products has very active social media accounts on all of the trending social media platforms - Facebook, Instagram, Twitter, TikTok, and YouTube.

OTC Beauty Magazine May 2021

OTC: What trend have you seen grow the most in the hair care business, and how has your company met consumer demand for it? DUPART: There is a trend of DIY hairstyles that have kind of taken over. Oftentimes, these DIY styles go wrong, like completely wrong. At the very least, you can always count on the Miracle Drops to save the day when all goes wrong. OTC: What tips do you have for OTC beauty store owners on how to best market your products to customers? DUPART: OTC store owners should look into utilizing the Kaleidoscope posters, merchandising displays, and keeping all of the Kaleidoscope Products near each other. Also, when educating the customers, they should offer the shampoos and conditioners along with the drops as a system for optimal results. This can boost sales tremendously when your consumers can quickly locate the exact products they are looking for. We would love to partner more with OTC store owners by providing them some of our promotional videos to play in store for those with televisions. OTC should take advantage of social media platforms as well to allow the customers to stay up to date for all deals, releases, etc. If the owners tag Kaleidoscope in their pictures and videos, we will be sure to repost on our social pages, as well.

OTC: What is it like to have a business relationship with your company? What do you consider your strengths? DUPART: We pride ourselves on building strong, lasting relationships. We work to assure that companies in our circle are informed, educated and energized in every way possible. One of our greatest strengths is our relationship with our consumers. Over the years, they have grown to trust, know, and love us. Doing business with us grants you access to our most prized possession: our consumers. OTC: Does Kaleidoscope participate in any community or charity involvement? DUPART: Kaleidoscope Hair Products has donated and contributed to many communities in Louisiana, as well as Georgia. We make a lot of donations through our nonprofit Kaleidoscope Kares. In 2020, we donated $50,000 to the New Orleans Recreation Department for the WIFI of their community centers. We also partnered with the Dream City Church of Atlanta in 2020 and provided Christmas Dinner and other monetary donations, as well.

OTC: What final thoughts would you like to share with OTC readers about the company or industry in general?

OTC: How can OTC store partners and our readers benefit from carrying Kaleidoscope products? DUPART: Carrying Kaleidoscope Hair Products guarantees the support of the brand and our customer base, which consists of millions of individuals from all walks of life. Not only will it increase your consumers, but it will generate sales, as well.

DUPART: I want everyone to understand that Kaleidoscope Hair Products is not only committed to promoting hair growth, but the brand is committed to inducing change in the beauty industry and creating spaces and opportunities for our customers and brand partners to grow. The brand is constantly evolving and learning what we need to do to assure that we meet your needs and the standards of everyone.

Kaleidoscope Hair Products Address: 5951 Bullard Ave. Suite 8 New Orleans, LA 70128 Contact Number: (504) 451-0083 Website: https://iluvcolors.com/ Years in business: 7 58

OTC Beauty Magazine May 2021

EXTRA STRENGTH super-enriched

ORIGINAL

COCONUT OIL naturally cleanses

MIRACLE DROPS, THE BEST-SELLING AID FOR HAIR GROWTH.

Enriched with our signature miracle oil blend of Tea Tree, Peppermint and Aloe Vera Oils. STIMULATES SCALP TO HELP HAIR GROW REPAIRS DAMAGED HAIR ADDS MOISTURE TO DRY HAIR AND SCALP

*Expect results every 4-6 weeks, results vary.

CONTACT YOUR DISTRIBUTOR TO ORDER TODAY

OTC Beauty Magazine May 2021

TOP

FIVE

Braids & Crochets

Now that it’s hot outside, you’ll undoubtedly notice more shoppers wearing braids. Some will choose a braider to install their unique hair creations; others will choose the faster crochet method instead. No matter their preference, make sure you have the right hair for the most popular styles. Offer the best with these top-selling Urban Beauty products.

Queen B Value Pack

Braiders this hair, and for good reason. This ready-to-use hair

has RemiTouch which makes it

easier on the stylist’s hands. Plus, shoppers love the assortment of colors it comes in and its varying lengths of 40, 50 and 50 inches.

Highlights • • •

Pre-Extended

Pre-Feathered

Hot Water Curl

Queen B Butterfly Distressed Style Locs

Butterfly Locs is a popular protective style

heralded for its ability to put less tension on the

client’s natural hair. This distressed, bohemian

style can take hours to install, but this crochet

variation cuts that time in half - thanks to its preloop design.

3. Queen B New Locs 5x Value Pack Finding and wearing crochet hair is nothing

new, but scoring quality hair with tons of color

options? That can be a bit trickier. Luckily, Urban

Beauty offers a value pack of its new locs in an

array of colors. Known for their featherlight construction and convenient pre-made

loops, your shoppers will buy this hair again

4. Queen B 3x Water Wave

Some shoppers will prefer to braid their hair the old-fashioned way.

That means they may want to create a style like the Passion Twists from

scratch. This is the braiding hair they’d need. There’s no doubt that after one use, they’ll be back to buy more!

OTC Beauty Magazine May 2021

and again!

Queen B 3X Passion Twist

If your shoppers loved Sengelese Twists and

Goddess Locs, they would fall in love with

Passion Twists. This bouncy hair - also known as

Spring Twists - has a bohemian look with a tighter

texture than the Butterfly Locs. These also come

with pre-made loops and is available in 12 and 18

inches.

SUMMER HAIR MUST HAVES MADE

FOR

BEAUTY

HAIR HYDRATOR

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OTC Beauty Magazine May 2021

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OTC Beauty Magazine May 2021

Beauty AMBASSADOR STYLING TOOLS

By Sara Rueda

Meet the Tools That Banish Bad Hair Days

They bring the style in just one easy step When style is your world, you need tools that can keep up. And if

quality purpose. Powerful, precise drying and styling is what you

a hair tool is multi-functional, even better. Are you ready to meet

get with this handy tool. An oval brush design gives you what

the tools that can do it all? Dry, style, touch-up, volumize. They love

styling dreams are made of: a round brush hair dryer combination.

creating just as much as you do and are ready to bring gorgeous looks

Equipped with soft, flexible detangling bristles, you gently detangle,

to any hair they come across.

dry and create styles full of volume, body, and fullness in one single step. Ionic and Ceramic Technology help prevent damage along the

The Gold ‘N Hot Professional Ionic Hair Dryer and Styler is

way, so you’re left with smooth, healthy-looking, ready-to-go styles.

a truly unique drying experience. A large paddle brush combined with a powerful blow-dryer provides a tangle-free drying experience

You deserve tools that can keep up. Now that you’ve met your one

. . .you can understand the excitement here! The innovative design

and only (or two) “hair mate,” nothing can stop you and your style.

dries and straightens large sections of hair in one step. Its styling

Find these dryers at your favorite retailer! Gold ‘N Hot aims to

made simple, not to mention quick. Plus, Ionic Technology speeds up

support stylists and hair enthusiasts with professional products for

drying even further, helping reduce heat damage. Hellooo, healthy-

every step of their process. We provide a wide variety of quality

looking shine.

styling tools to help you achieve the most gorgeous results and everchanging trends. Follow Gold ‘N Hot on Facebook and Instagram @

Speaking of easy drying and styling, another Gold ‘n Hot chart-

goldnhotelite.

topper, the Professional Ionic Volumizer, is a 2-in-1 with salon-

Meet Sara Rueda

Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.

OTC Beauty Magazine May 2021

DRY AND STRAIGHTEN IN ONE-STEP IONIC HAIR DRYER AND STYLER

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GoldNHotHair.com /goldnhotelite ph. 888.738.1212 OTC Beauty Magazine May 2021

PRODUCTS TO STOCK

Introducing Murray’s Edgewax Caffeine Caffeine Growth Technology is the new science behind stimulating hair growth. As a natural ingredient, caffeine can stimulate hair growth in the follicles ultimately helping to regenerate. Murray’s Edgewax with caffeine is formulated in beeswax lanolin-enriched gel, coupled with almond oil piercing through to the follicle to provide nutritional support for hair experiencing thinning and breakage. Murray’s Edgewax with caffeine comes in Regular and Extreme Hold.

OTC Beauty Magazine May 2021

CLIPPER TIPS Sponsored by Andis Co.

Brushless Tech and the Excel Cordless Clipper By Kenny Duncan, Andis Global Educator – US Team Lead One of the latest clippers added to the Andis® tool line-up is the new Excel Cordless. This detachable blade clipper is the first one from Andis that features a high torque, long-life brushless rotary motor to give barbers and stylists optimal power to cut through all hair types, wet or dry. This is especially important if you do high-volume cutting because it delivers more power and torque than standard clippers and has a long-life motor – 10,000+ hours! The Excel Cordless clipper features two speeds – 3,000 SPM and 3,800 SPM for maximum styling and cutting versatility. Weighing 25% lighter than comparable cordless models, this clipper reduces wrist and hand fatigue during a busy day of appointments. I love that the brushless motor in the Andis Excel Cordless has higher efficiency at both speeds with an added precision speed control and a longer life expectancy. I would describe my cutting experience with the Andis Excel Cordless as effective, efficient, consistent, versatile, quiet and dependable. The effective power has allowed me to easily clip through thick hair when paired with a detachable blade and coarse cutter blade. The efficient motor requires less use of power from the battery in tough situations, resulting in longer running times in between charges. I can perform between 1015 haircuts before the indicator light turns red, but I can still keep cutting with the cord plugged in. The lightweight and quiet performance make this one of my favorite tools to use for quality haircuts while maintaining enough silence for a quality conversation with my guests. The Excel Cordless is great for all-around cutting on wet or dry hair and works with all Andis detachable blades. For more information on Andis tools, please visit andis.com today!

Kenny Duncan is an internationallyknown barber, stylist, make-up artist, photographer, educator and salon owner. He is the barber for several Grammy award-winning artists and has toured the world as the barber for Lady Gaga world tours and the Adele Live world tour. Kenny has also styled for major motion films such as” Fantastic Four,” “Creed” and “Creed II,” starring Michael B. Jordan. He also is the personal barber to NBA stars Ben Simmons, Joel Embiid, Tobias Harris, & Jimmy Butler. He is the co-owner of a wellknown 14-chair salon called Main Attraction Unisex salon, and is the US Lead Educator for the Andis Company

OTC Beauty Magazine May 2021

THERAPY TRENDS Luring Online Wig Shoppers Back to Your OTC By Elayne McClaine Throughout the pandemic, the wig industry had to go undercover. Wig shopping shifted from the aisles of the OTC to reams of online screenshots. OTCs were once known for their selection of wigs and extensions. From sleek lace units to natural “afro” styles to human to synthetic, the one-stop brick-andmortar was the place to shop. Thousands of dollars in inventory lined the shelves of local OTC stores. However, the internet has introduced a shop-from-home online superstore. Many of the online competitors catered to a business that was mostly Caucasian. The price point and styling represented a different cultural experience. But now, the industry has been upgraded to feature expensive ethnic choices that are semi-endorsed by ethnic superstars. Whether consumers want or need wigs, the industry is growing. Internet sales, in particular, are booming. Тhе global wig market wаѕ valued at $8 billion before the pandemic. It іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу at the rate of 12.4% through 2028. This market spans the needs of many consumers. Most shoppers want the versatile glamour that comes out of a box. There are those who require a prosthetic due to alopecia or medical treatments. There are those who want a variety of shades, and there are those who want to channel their inner Beyonce.

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit

them at 4300 Northeast Expressway, Doraville, GA.

Online suppliers claim that they cater to the top-celebrity wig wearers. But if the OTC is to compete with this VIP positioning, they may need to cater to the client that is seeking exclusive styles and online service. These consumers are spending hundreds of dollars several times a year. The bargain shopper also shops online, but these consumers may be easier to lure back into the OTC store. The concept of “just in time inventory” online is a great way to compete.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 70

OTC Beauty Magazine May 2021

Dream World, Inc. 3505 N. Kimball Avenue, Chicago, IL 60618 | Tel. 847-600-3020 | Fax. 847-600-3025 | Toll Free 800-535-6110

Available Exclusively at Jinny Beauty Supply & Dream World

OTC Beauty Magazine May 2021

INDUSTRY NEWS

Eat. Sleep. Fade. Repeat. Wahl Professional and Booksy form Partnership in New Year The clipper manufacturer and online scheduling service formed a partnership with the shared goal of inspiring and educating barbers and stylists. Clipper manufacturer, Wahl Professional, and online scheduling

“The Wahl and Booksy partnership is not only about being behind

from behind the chair and beyond. The partnership, named

barbers and stylists, and Booksy is another tool that they can use

service, Booksy, have partnered to support barbers and stylists “Eat. Sleep. Fade. Repeat.” aims to enable hair professionals to maximize their success with both the services they provide and

the business management behind them. Wahl and Booksy will provide free, premium education, exclusive promotions, product giveaways and merchandise. The companies announced their partnership on February 10th on Wahl’s Instagram (@wahlpro). To view the video announcement click here.

“Wahl clippers make you money behind the chair, while Booksy helps you manage that money beyond the chair. Both of us want to

provide barbers and stylists with these great tools to help

them get the support they

need to succeed,” says José Schnekenburger, Marketing

Booksy’s

Manager

for

Partnerships and Education.

As education is a driving force

the chair but beyond it. We produce clippers and trimmers for to be more efficient. Ultimately, it’s about connecting more with

the barbers and stylists and getting to understand their needs, wants and desires to get Wahl and Booksy at the forefront of their minds,” says Wahl’s Senior Marketing Associate, Aaron Flick.

To help hair professionals learn more than just cutting techniques, the two companies will be also providing premium business and

social media education. Learning a specific cut is only one step toward success; learning how to manage appointments, money, and business are others. The two companies will use a mashup of

Wahl educators and Booksy ambassadors to deliver education on a range of topics to the hair professional industry.

The scheduling service also has plans to release Booksy 3.0, which will target salon environments—something they haven’t

done before. This new version of the app will be available mid2021.

The two companies also share the goal of creating a deeper line of

for both Wahl and Booksy, the “Eat. Sleep. Fade. Repeat.” is the theme for the Wahl and Booksy partnership.

companies are kicking off the

us to separate ourselves

iconic Doll Head tour. The

and be the first to do

tour gets its name from a

something like this. With

Pivot Point mannequin head

this partnership, we want

that travels from one Wahl educator to the next. The mannequin

to be both in the “front

head starts off with long hair and each educator designs and

and back of house” of

executes a new cut using Wahl tools to help barbers and stylists with Kevin Nguyen (@yakuzabarber) in San Diego, CA, followed by Jamie DiGrazia (@jamiedigrazia) in Chicago, IL, then goes to

John Carlo (@johncarlo_newyork) in New York, NY and finishes

barbershops and salons,” One of the social media graphics promoting the Doll Head tour.

with Miguel Rosas (@newstyle84) in Moline, IL. These stops are

featured on Instagram Live on Wahl’s account (@wahlpro) and

Booksy’s account (@booksybiz) and are hosted by Byrd Mena (@ byrdmena), Wahl’s Creative Consultant and Booksy ambassador. Viewers can tune in to learn techniques from the educators and possibly win a giveaway of a Wahl tool or a free year of Booksy. 72

OTC Beauty Magazine May 2021

with

“This is an opportunity for

partnership with Booksy’s

learn how to cut different lengths of hair. This year’s tour started

communication

stylists in the industry.

says Schnekenburger.

To learn more about the

partnership and how to

stay up to date on exclusive

offers from the “Eat. Sleep. Fade. Repeat.” Team, click here. Follow

Booksy on Instagram (@booksybiz) and follow Wahl Professional on Instagram (@wahlpro) or visit their website at wahlpro.com to learn more.

OTC Beauty Magazine May 2021

INDUSTRY NEWS

Andis® Company Releases Master Cordless Clipper in Limited Edition Gold Color The GQ 2020 Grooming Award-Winning Clipper Will Be Available In Gold for a Limited Time Andis® Company, a leader in barbering tools and education, is releasing a limited-edition gold color of its popular Master

world’s greatest barbers.”

Cordless Clipper. The international award-

The Master Cordless’ powerful lithium-ion

limited time at select retail locations.

weighs nearly 30 percent less than the classic,

battery provides 90 minutes of runtime and

winning clipper will be available in Gold for a

corded version of the product. Ideal for tapering

“We’re excited to release this

and fading, the Master Cordless blade adjusts

new Master Cordless gold finish

from size 000 – 1 with the flick of a lever. Plus,

to give barbers and stylists the

Andis’ Constant Motor Speed Technology

opportunity to stand out in the

ensures it won’t drag or stall – even in the thickest

shop and express their style,”

hair. Professionals will also appreciate the

said Andis Company Co-CEO,

premium charging stand designed to keep their

Matt Andis. “The Master has

workstations organized and the unbreakable

been an icon in the barbering community

for

evolving

original

aluminum housing that protects the mechanics

decades,

from

of the clipper. The limited-edition clipper also

the

includes five premium attachment combs.

corded

Andis Clipper in the

1920s to the cordless powerhouse tool of

today that achieves the same high-speed performance but cordfree. And that performance is why you find it in the hands of the

The Gold Master Cordless Clipper is available to

purchase exclusively at authorized Andis dealers.

MSRP: $398.00

The Kirschner Group, Inc. Announces the Addition of New Member to International Sales Team The Kirschner Group, Inc. welcomes Alfred Isaacs to the position

“We are confident that Alfred’s experience and knowledge of

and Switzerland. Alfred has over 25 years of experience in the

Masselink for his support and professionalism during the past

of Sales Representative covering Benelux, Germany, Austria,

professional haircare and cosmetics business in this region, both as country and regional manager with Henkel, as well as

independent entrepreneur of the German-based electrical appliances OEM production company Exonda Salon Tools.

OTC Beauty Magazine May 2021

this region will be a great asset for this territory. We thank Paul year and wish him the best on his new venture.” comments Paolo Rezzara, President of the Kirschner Group, Inc.

You can contact Alfred Isaacs at alfred@kirschnergroup.com

OTC Beauty Magazine May 2021

INDUSTRY NEWS

Dove & The Crown Coalition Celebrate the State Of Delaware Becoming the Ninth State To Pass The Crown Act Banning Hair Discrimination Delaware now joins Connecticut, California, New York, New Jersey, Virginia, Colorado, Washington and Maryland As States Prohibiting Natural Hair Discrimination in the Workplace and Schools Delaware Legislation Signed Into Law by Governor John Carney on Tuesday, April 13, 2021

The CROWN Coalition, a national alliance comprised of Dove, National Urban League, Color Of Change, and Western Center on Law & Poverty, are excited to announce Delaware as the ninth state to pass legislation (SB 32) banning hair discrimination in workplaces and public schools. The CROWN Act was introduced by primary sponsor Senator Darius J. Brown (D-Wilmington) in January 2021 and is designed to prevent students, workers, and tenants from being subjected to unequal treatment due to hair texture or protective hairstyles historically associated with race. The Act amends Delaware discrimination law so that the term “race” is inclusive of traits historically associated or perceived to be associated with race, including hairstyles like braids, locs and twists. The CROWN Act initiative, founded and led by beauty brand Dove and the CROWN Coalition, continues gaining traction in other states. To date, nine states – including California, New York, New Jersey, Maryland, Virginia, Colorado, Washington and Connecticut – have passed the CROWN Act while 25 other states have introduced similar legislation. New Mexico recently passed legislation inspired by the CROWN Act that also protects against hair discrimination. A federal bill passed in the U.S. House of Representatives last year and was reintroduced in March 2021, both in the House and Senate. “I’m so proud of the work we’re leading with the CROWN Coalition to address racial equity in workplaces and schools through The CROWN Act,” said Esi Eggleston Bracey, Executive Vice President and Chief Operating Officer of North America Beauty and Personal Care at Unilever. “Dove is excited Delaware has joined the other states in enacting The CROWN Act – and applaud the leadership of Senator Darius Brown, Rep. Kendra Johnson, Rep. Franklin Cooke, Rep. Melissa Minor-Brown, Rep. Sherae’a Moore, along with Governor John Carney for making race-based hair discrimination illegal in Delaware.” 76

OTC Beauty Magazine May 2021

“I was proud to sponsor Delaware’s CROWN Act and I join thousands of Delawareans in celebrating this important new law,” stated Sen. Darius Brown. “This statute is part and parcel to establishing racial equity, fairness in employment, and ending race-based discrimination. It makes clear that traits historically associated with race - specifically hair texture and styles - are included in our definition of race and cannot be used to skirt longstanding anti-discrimination statutes. Hair should never define a person, their capability, or their place on this Earth and I am proud to have played a part in building a better, fairer future for all Delawareans.” Support the movement that is continuously creating significant change for Black and Brown people by signing the petition at www. TheCROWNAct.com. The CROWN Coalition looks forward to more states joining the movement and passing this vital legislation. About The CROWN Coalition The CROWN Coalition are the official founders of the CROWN Act movement; an alliance founded by Dove, National Urban League, Color Of Change, and Western Center on Law & Poverty along with 80+ CROWN Act supporting organizations. For a full list of CROWN Coalition members, log on to the website @ www. thecrownact.com. The CROWN Coalition is proud to have sponsored and/or supported anti-hair discrimination legislation in California, New York, New Jersey, Virginia, Colorado, Washington, Maryland, Connecticut and Delaware. The bills address unfair grooming policies that have a disparate impact on Black women, men and children and has drawn attention to cultural and racial discrimination taking place within workplaces and public charter schools. The CROWN Coalition members believe diversity and inclusion are key drivers of success across all industries and sectors. Visit us @ www. thecrownact.com.

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INDUSTRY NEWS

Carol’s Daughter Launches Love Delivered: A Commitment to Combating the Black Maternal Health Crisis Carol’s Daughter, a brand built on the love between a mother and

“The movement for Black lives has to start before birth because

Love Delivered, with partner the Mama Glow Foundation and its

to demanding systemic change, for us to truly make a difference,

daughter, and its founder, beauty pioneer Lisa Price, announces

founder, the world-renowned doula Latham Thomas. Launching

during Black Maternal Health Week (April 11 – 17), Love Delivered is focused on raising awareness of the Black Maternal Health Crisis in the United States and

the importance of advocates and

doulas at the times when Black

there are forces working against us before we are born. In addition

we need to empower birthing people along the childbearing continuum with resources, guidance and advocacy tools to support their birth village and the larger community,” stated

Latham Thomas. “Birth is meant to be a joyful and transcendent

experience, we have the opportunity to work together to restore safety, dignity and strive towards equity in birth.”

birthing people and babies are

Love Delivered will empower, support and show love to Black

and after birth.

outreach programing including:

most vulnerable---before, during

Maternal

mortality

the

birthing people and babies when they need it most through robust

•

Access to online resources and maternity experts for

•

Access to doula support and information on doula services

•

Resources and tools for partners and supporters to create

•

Community building events and forums for expectant and

United States is at an all-time

high, with Black people being disproportionately

affected,

regardless of age or level of education. In fact, Black mothers/

birthing people are between three to four times* more likely to die due to childbirth or childbirth

related causes than their white counterparts– with 60% of these deaths classified as preventable.

Because of the disproportionately damaging effects on our

community, Love Delivered will work over the next three years,

•

“I was blessed to have a doula who recognized my needs and

spoke to me AND up for me in so many ways. The experience

showed me the importance of advocacy, because so many times

positive birthing experiences for Black birthing people

new families and their allies for sharing joyful, inspiring,

Amplifying the stories of those who have had challenging

experiences, in an effort to educate and prevent these nearmisses from happening to others

by raising awareness about Black Maternal Health amongst advocates.

in their area

birthing experiences

to positively impact the lives of Black birthing people and babies 100 Million people and directly engaging 10,000 people to be

expectant and new families

•

Love Delivered self-care deliveries

•

Scholarship opportunities and information for upcoming Mama Glow Professional Doula Training programs

Black women are not heard during such a crucial moment in their

Become an Advocate

the partnership with Latham and the Mama Glow Foundation, we

Join Carol’s Daughter in the fight for Black Maternal Health and

is someone I’ve known and admired for years and I love that we

advocate and learn more.

lives,” explained Lisa Price. “With Love Delivered, and through have an opportunity to start to turn the tide on this crisis. Latham

can come together as Black women, and take a stand for other Black women, ensuring their voices are heard, their needs are addressed, and their lives are saved.” 78

OTC Beauty Magazine May 2021

head to www.carolsdaughter.com/lovedelivered to become an

Also, follow @CarolsDaughter and @MamaGlow on Instagram for program announcements and information.

OTC Beauty Magazine May 2021

INDUSTRY NEWS

Mielle Organics Breaks The Glass Ceiling For Black-Owned, Women Led Haircare Brands With Historic Investment

Mielle Founder and CEO maintains majority control with investment to further Mielle’s mission and community development Mielle Organics, the No. 1 fast-growing, Black-owned, and

“We started this business in our garage, sparked by Monique’s

today that Berkshire Partners, a Boston-based firm, has made a

Melvin Rodriguez, co-founder and COO. “During the past seven

community-focused natural hair care company, announced significant investment in the company. Berkshire typically makes

equity investments of $100 million to $1 billion in size. The financing

will support Mielle’s growth plans and help further its mission to educate, empower, and excite Mielle’s customers and the broader

hair care community. A portion of Berkshire’s investment will be used to support Mielle’s More Than a Strand program, which is

passion to build a worldwide community of women,” added years, we’ve been able to expand our product lines, increase

our distribution and invest in our community; we are excited to continue innovating and developing new products, grow

awareness of Mielle, and reach even more consumers to give them products that they deserve.”

core to the company’s mission to strengthen the bond between

“We are honored to invest behind Monique and Melvin and in

Caribbean, and Africa. Company co-founders Monique and

“Mielle is an extraordinary business, but importantly has a larger

mothers, daughters, and young girls across the United States, Melvin Rodriguez (CEO and COO, respectively) will continue to be

majority owners and maintain control of the company. Additional terms of the transaction were

Mielle,” said Marni Payne, Managing Director at Berkshire Partners. purpose: to excite, empower and serve the community. Monique

and Melvin have built this business from the ground up; we share

their vision and are excited to

support them as they continue

not disclosed.

their journey of growth and

“We are excited to forge this historic

partnership

community.”

with

Berkshire Partners,” said Mielle

“When my family and I sold

Rodriguez. “Their investment

of our stated missions was

Sundial Brands in 2017, one

CEO and co-founder Monique

specifically to invest at least

reinforces our mission for community development and

$100 million in women of color

growth of Mielle’s vision of global expansion. We are also thrilled

entrepreneurs through the New Voices Fund and other efforts;

from the beginning and have truly been a great partner. These are

entrepreneurs will bring transformative wealth creation to their

to continue this journey with New Voices. They believed in Mielle the types of steps it takes to create generational wealth and jobs for people of color. We are truly grateful for their partnership.”

This investment caps an impressive period of growth for Mielle, which last year saw category-leading growth rates despite the challenges of a pandemic that led more than 40% of Black-owned

businesses to shutter. It also marks a major milestone for Ms.

our vision was that when given the opportunity, Black women families and our communities. What Monique and Melvin are accomplishing with Mielle is a powerful example of the impact a successful and purposeful Black woman-owned business can have in driving economic impact to our community,” said Richelieu

Dennis, founder of the New Voices Fund, Essence Ventures, and Sundial Brands.

Rodriguez as only 93 Black women founders have secured $1

Dennis adds, “I am proud that they chose to partner with New

ProjectDiane, a biennial report on the state of Black and Latinx

Monique, Melvin and Berkshire Partners on this next leg of their

million in investment funding for their companies, according to women founders by the organization digitalundivided. Through Mielle Organics’ historic investment deal with Berkshire, Monique

has paved the way for women-led companies to surpass the

limits of glass ceilings society has conditioned us to believe are unbreakable for women of color. 80

OTC Beauty Magazine May 2021

Voices in 2019, and I am even more excited to partner with historic journey where I fully expect to help them surpass our

successes and impact in the beauty space. This is what creating equity and closing the wealth gap looks like - us investing in us so that there are not just a few of us, but thousands of us creating generational wealth to reinvest in our communities.”

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BIR

BITS HAIR BIZ Dark & Lovely adds Protective Styles Hair Hydrator (5 oz./MSRP $6.99) with rice water, rice bran oil and rice protein to its care collection. It helps restore and replenish parched tresses in their protective style,

including braids, weaves, twists and natural locs. It’s available at sallybeauty.com and other beauty supply stores. For additional information on the collection, visit https://www.softsheencarson.com/Dark-and-Lovely.

Carol’s Daughter is launching Wash Day Delight Shampoo (16.9 oz./MSRP $12.99) and Dream Detangler (20 oz./ MSRP $12.99) in a rose scent. Wash Day Delight micellar shampoo with rose water transforms from a water to a gentle foam lather for a deep clean without stripping

or harsh friction to help cut down time on wash day. Use it for curly, kinky and coily hair. Dream Detangler has a jelly-to-cream formula, blended with glycerin and rose water, and leaves hair petal-soft, hydrated and blooming with shine. The Tangle-Melting Technology easily spreads through the hair, providing a perfect slip, so curls glide past each other, minimizing

tangles and untying hair knots. Also new is a jelly-to-cream conditioner in the original aloe scent. Blended with glycerin, the formula transforms from a thick jelly to a nourishing cream to envelop scalp and hair from roots to ends with intense moisture, without residue or added weight.

New to the best-selling Coco Creme line are Carol’s Daughter Coco Creme Perfecting Water Coco Mist (8.45 oz./MSRP $13.99) and Curl Shaping Gel (MSRP $13.99). Perfecting Water Coco Mist, a microfine mist infused with coconut water,

instantly activates and controls curls and coils to perfect their natural pattern. This lightweight styler defines and sets hair

with a soft hold, as it hydrates wet or dry hair to extend styles’

lasting power between washes. Curl Shaping Gel moisturizes as it shapes and defines curls with soft, natural hold for the perfect wash ‘n’

go that’s fast and lasts all-day. The lightweight yet deeply conditioning flexible-hold formula wraps each strand with moisture to soften and enhance shine, as it defines, controls frizz and sets styles in the perfect pattern, without crunch, flakes or residue. For additional information, visit www.carolsdaughter.com.

In continuing over a decade of supporting and empowering Black beauty, My Black is Beautiful has launched the Blue Ginger hair and scalp care collection (MSRPs $7.00 to $12.99). The collection addresses end-to-end needs by clarifying the scalp for healthier, more

moisturized hair. Infused with blue ginger, aloe, mint and tea tree oil, this line up—from its Clarifying Shampoo to its Cooling Scalp Serum—will refresh and soothe the scalp while

leaving hair feeling nourished and frizz-free. The collection includes an Invigorating Scalp

Scrub, Clarifying Shampoo, Balancing Conditioner and Intense Restorative Mask for in the shower.

The Cooling Scalp Serum and Calming Scalp & Hair Lotion are to be used for preventative treatment and styling. “The pandemic forced many Black women to create a new

relationship with their hair, achieving a higher level of hair- and self-acceptance,” says Felicia Leatherwood, celebrity natural hairstylist. “My Black Is Beautiful understands how important

it is for women to look inward to thrive outward, and our hope is that these products enhance her intentional moments of self-care.” Visit MyBlackIsBeautiful.com and SallyBeauty.com. 82

OTC Beauty Magazine May 2021

SHOW

CALENDAR MAY / JUNE WHEN

WHAT

WHERE

CONTACT

May 4-5

NY Society of Cosmetic Chemists Suppliers’ Day

New York, NY

www.nyscc.org/suppliers-day

May 5

National Nail Day founded by Elegant Touch

May 6-7

Franchise Expo Nashville

Nashville, TN

https://www.franchiseexpo.com/nashville/

May 11-15

Mercedes Benz Fashion Week

Australia Sydney

newyorkstyleguide.com/fashion-weekcalendar/

May 16-17

Int’l Manufacturers and Distributors

London, England

professionalbeauty.co.uk

May 23-26

Global Beauty & Wellness Exchange

Park City, Utah

https://www.globalbeautyexchange.co

May 24-25

Int’l Conf. on Cosmetology, Trichology, Nutrition

London, UK

https://bit.ly/3qzJGYb

May 24-27

Natural Products Expo West

Anaheim, CA

expowest.com

June 1

NATIONAL NAIL POLISH DAY NATIONAL

New York, NY

www.nyscc.org/suppliers-day

June 3-5

Central Asia Beauty Expo

Almaty, Kazakhstan

https://en.cabeauty.kz

June 6-7

Beauty Connect

Virtual

www.saloncentric.com

June 6-7

Barber Connect

Telford, England

http://barberconnect.co.uk

June 7-11

ECRM Skin, Bath, Cosmetics, Natural Beauty

Virtual

https://ecrm.marketgate.com/sessions

June 7-17

ECRM Store Brand Skin & Hair Program

Virtual

https://ecrm.marketgate.com/sessions

June 14-17

ECRM Hair Care & Multicultural Program

Virtual

https://ecrm.marketgate.com/sessions

June 14-18

NAW Distribution Leadership Program

Columbus, OH

https://www.naw.org/dlp21/

June 20-21

The Beauty Experience Las Vegas

Las Vegas, NV

https://lv.thebeautyexperience.com

June 26

BEAUTICIANS’ DAY

London, England

professionalbeauty.co.uk

June 26

9th Annual Charleston Natural Hair Expo

Charleston, SC

https://www.charlestonnaturalhairexpo.com blic/enter.asp

MAY

JUNE

OTC Beauty Magazine May 2021

MEN’S COLLECTION HAIRCARE DEVELOPED FOR THE MODERN MAN

• INTRODUCING THE NEW •

SOFTE E MEN’S COLLEC TI ON S o f te e M e n ’s 2- i n - 1 S h am p o o & B o d y Wa s h t re a t h a i r a n d s k i n t o th e u l t i m ate re f re s h i n g s h owe r ex p e ri e n c e. W hi l e the S o f te e M e n ’s B e ard O i l wo rk s t o sm o o th , s h i n e an d n o u ri s h fac i al h ai r an d sk i n . S o f te e M e n ’s 2- i n - 1 S h am p o o & B o d y Wa s h a n d S o f te e Me n’s B e a rd O i l are i n f u s e d wi th te a t re e & c e d a r wo o d e s s e n t i a l o i l s. B o th are k n ow n t o b e n at u ra l l y b e n e fi c i a l i n d i s c o u rag i n g b u i l d u p an d i n c re as in g ox y g e n a n d nu t ri e n t s u p p l y t o h ai r an d s k i n . PA R A B E N F R E E + M I N E R A L O I L F R E E + P H T H A L A T E F R E E + S U L FA T E F R E E + P E T R O L A T U M F R E E

Availab le NOW at:

MA DE I N THE US A | SOFT EEP RODUCT S.COM OTC Beauty Magazine May 2021

READER

FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

Have wig and weave sales increased or decreased at your store?

•

What are your biggest challenges with selling extensions and wigs?

•

How do you upsell products related to weaves and wigs?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 86

OTC Beauty Magazine May 2021

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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PINK

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OTC Beauty Magazine May 2021 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

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HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

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MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

OTC Beauty Magazine May 2021

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

NEW JERSEY 1-844-358-8967

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

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D I FE E L

• JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS •

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Beauty Magazine May Coupon must be presented to Jinny Beauty Supply by the lastOTC day of the promotional month to 2021 qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

OTC Beauty Magazine May 2021

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

NEW JERSEY 1-844-358-8967

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OTC Beauty Magazine May 2021

INDEX AFAM Concept ............................................................................... 79, 75 www.afamconcept.com

American International Industries.................... Inside Front Cover www.ardelllashes.com

Ampro................................................................................................... 45 www.amprogel.com

Beauty Quest Group........................................................................ 15 www.one-n-only.com

Bronner Bros....................................................................................... 71 www.bronnerbros.com

Caliber Pro Corp........................................................Inside Back Cover www.caliberprocorp.com

Crazy Color.................................................................................... Gatefold www.crazycolorus.com

Developlus ........................................................................................... 37 www.splathaircolor.com

Ecoco Inc. .............................................................................................. 3 www.ecocoinc.com

Eden Bodyworks.................................................................................. 39

Inspired Beauty Brands......................................................................... 7 www.inspiredbeauty.com

JBS Hair ................................................................................ 35, 41, 62-63 www.jbshair.com

KAB Brands ............................................................................................. 17 www.aphogee.com

Kendo, LLC ............................................................................................... 43 www.tahanatural..com

Murray’s Worldwide........................................................................... 67, 73 www.murrayspomade..com

Namaste Laboratories...............................................................Back Cover www.orshaircare.com

Proctor and Gamble ........................................................................... 28-29 https://pantene.com/en-us/gold-series-collection

R&R Corp. .................................................................................................... 69 www.onnaturalusa.com

Roux Laboratories .............................................................................. 52-53 www.cremeofnature.com

www.edenbodyworks.com

SMSi - Urban call Marketing, Inc........................................................... 48

E.T. Browne.............................................................................................. 34

urban-call-marketing

www.palmers.com

Fantasia ..................................................................................................17 www.fantasiahaircare.com

Helen of Troy.......................................................................................... 65 www.helenoftroy..com

Hicks Total Transformation............................................................... 83 www.hickstotaltransformation.com

Hollywood Beauty................................................................................. 27 www.hollywoodbeautyproducts.com

Imperial Dax............................................................................................. 5 www.daxhaircare.com

Innovative Beauty.................................................................................. 20-21 www.godefroybeauty.com 94

OTC Beauty Magazine May 2021

http://multicultural.com/multicultural-marketing-news/smsi-

Softee............................................................................................................. 85 www.softeeproducts.com

Softsheen Carson.......................................................................... Cover, 61 www.softsheencarson.com

Sunny Isle ...................................................................................................... 79 www.jamaicanblackcastoroil.com

Taliah Waajid .................................................................................................. 81 www.taliahwaajidbrand.com

Tropic Isle Living .......................................................................................... 77 www.themanechoice.com

Zoto’s Professional..................................................................................... 47 www.zotosprofessional.com

DREAMWORLDPRODUCTS.COM OTC Beauty Magazine May 2021

PRODUCT

SPOTLIGHT

CALIBER .50 CAL MAG HIGH SPEED MAGNETIC MOTOR CORDLESS CLIPPER WITH DLC BLADES 3RD GENERATION

Manetabolism Collection The Manetabolism Collection is a specially formulated blend of healthy ingredients to aid in hair rejuvenation. This continuous care collection helps lead to healthier, stronger looking and feeling hair.OVER 10,000 SPM (The 1st On The Market)

QUICK AUTOMATIC RECHARGE STAND

RELIABLE POWER (5-6 Hours Of Constant Use)

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Extra Healthy Shampoo gently cleanses without stripping. It is infused with A, C, E, nutrients, and hydrating ingredients to aid in detangling and improve the integrity of the hair.

Man, Man, Man.... Where do I start.

Extra Healthy Conditioner is infused with hydrating botanicals to quench dry, thirsty hair. Hair feels soft, smooth, and

is easy to detangle. This conditioner is packed with Biotin and essential vitamins to help improve the appearance of damaged

I’ve been a Barber for 10 years. Best pair of clippers I’ve put in my hands. I love everything about this clipper. The thin Fade Blade is built to crush fades and it’s exactly what it does, detailing cuts has never been Leave-In Recovery Cream coats the strands to help maintain hydration and manageability. It also makes detangling so easy, easier and helps improve the appearance of dry, damaged hair.this thing is so sharp and precise. Makes my job so much easier, the fact that I can’t wait to get to work to use it and produce cuts mask hasthat mehydrates stamped with thisimprove thing.the I love it AND IT HAS Extra Healthy Warming Treatmentunbelievable Mask is a self-warming the hair and helps appearance of dry, damaged hair. This mask coats the hair deliver a nourishing, heated treatment---leaving the hair last feeling A toMAGNETIC MOTOR!!!’ This thing could forever literally! stronger and more manageable. The battery will go before the motor does 10 times over. hair and split ends.

Design Gel works double duty to set styles in place while infusing the strands with antioxidants to protect and restore dry, damaged hair.

FEATURES

• Revolutionary Second generation linear magnetic motor. • More then 10,000 SPM. The first oninto theamarket. Life in a Jar Nourishing Balm Oil is an innovative hair dressing that melts smooth oil. Lightweight, nourishing • Dual lithium Advanced Smart battery technology allowing for 5-6 hours of constant use. oil improves hydration in dry, thirsty hair. It coats the strands with vitamins A, C, E and nutrients for optimum health and shine. • High strength 440c japanese stainless steel fade blade. • Metal reinforced click adjust taper lever.

Enhancement Scalp Drops help to promote overall scalp health. This concentrated, nourishing formula is infused with

peppermint and vitamins C & E. The cooling sensationBENEFITS refreshes the scalp.

• Allows for smooth precision fading. • More power to effortlessly cut through all hair types. • Continuous constant cutting power with no drop in speed or power. • High precision rust and corrosion resistant blade. Allowing your clipper to run cooler and retain sharpness. • Allows for consistent fading and blending. So you don’t get lost in your work.

OTC Beauty Magazine May 2021

PROFESSIONAL

HIGH CALIBER LINE UP .50 CAL MAG

.357 MAGNUM

.38 SUPER

CORDLESS LITHIUM ION CLIPPER WITH 3 COLOR LIDS * 3RD GENERATION

CORDLESS TRIMMER WITH DLC BLADES

• High strength diamond-like carbon and 440C Japanese stainless steel fade blade • More powerful with 10,000+ SPM • Dual 220 mA lithium ion battery (4400 mA) • 4- 5 hours running time • 1/2, 1, 2, 3, 4 magnetic guards included • Metal click lever precise adjustment system

• Strong power and ultra-low noise technology • 4+ hours of constant cutting time • 440 C Japanese steel blade, can be zero gapped • Click lever precise adjustment system • 6 white color metal clip guards: 1/16, 1/8 ,3/16, 1/4, 3/8, 1/2

• Powerful, constant high speed technology • Diamond-like carbon and 440C Japanese steel blades • Adjustable T-blade: easy to be zero gapped, designing for lining and dry shaving • 1600mA Lithium Battery run up to 4 hours

HIGH SPEED MAGNETIC MOTOR CORDLESS CLIPPER * 3RD GENERATION

Salon Price: $94.99

Salon Price: $109.99

Salon Price: $159.99

.22 STINGER

.44 MAGNUM FMJ (FULL METAL JACKET)

LINEAR MAGNETIC MOTOR TRIMMER (THE 1ST TO MARKET)

CORDLESS LITHIUM ION CLIPPER

• Powerful 10,000+ SPM • Easy to be zero gapped • High speed technology • Modified DLC coated blade • Cordless with 2 Hours running time • 3 Customized colored lids Salon Price: $139.99

• Built to last • Best for removing bulk, detailing and fades. • DLC cutting blades and guard blades: stay cool, sharp and last longer • Super lithium battery, 3200 mA, 5 hour battery life • Digital display shows the battery life with low battery indicator • Metal click lever, precise adjustable system • Wear resistant blade will not cause allergic reaction to skin • Low noise design and light warning when oil is needed • Metal clip guards included • 8200+ SPM • Click and lock system in the arm • Rotary motor • 6 metal combs Salon Price: $129.99

caliberprocorp.com

OTC Beauty Magazine May 2021