OTC Beauty Magazine | March 2022 by OTC Beauty

March 2022 | $6.00

Color Issue

PERMANENT HAIR COLOR PRODUCTS TO ORDER NOW!

JINNY BIG SHOW Therapy Trends

NATURAL CHOICES TO DYE FOR

New Fresh Look.

FOR ALL THE STYLES YOU ROCK.

Cantu Ad

C leanse, Condition and S tyle WITH CANTU!

OTC Beauty Magazine March 2022

YOU ASKED AND

We Listened!

NEW & IMPROVED CANTU LEAVE-IN CONDITIONING REPAIR CREAMS

Cantu Ad

NO DRYING ALCOHOL, NO SILICONES, MORE MOISTURIZING

Provides intense moisture leaving hair soft & manageable Formulated for damaged, dry or coarse hair Mends breakage & split ends, and reduces frizz #MYCANTU | @cantubeauty | learn more @ www.cantubeauty.com

OTC Beauty Magazine March 2022

March 2022

c ont en t s

In Eve ry Issu e

Spring Forward

Top Hair Color Products

EDITOR’S LETTER

EXPERT ADVICE

VIA Natural: Make Your Dream Colors Come True

TOP FIVE

COUPONS

THERAPY TRENDS

MARKETPLACE COLOR Cues

Natural Choices To Dye For

CLIPPER TIPS

HOW SHOULD YOU SELL IT? Hair Color Products

Expert Education at Your Fingertips

INDUSTRY NEWS

FINISHED PRODUCT

Tapping Into The Power of Nature with Leaf Legacy

URBAN CALL BRIEFS

BEAUTY AMBASSADOR

New Year. New Color. Now What? Keep your New Year look bright. 2

OTC Beauty Magazine March 2022

ON THE COVER Kaleidoscope Miracle Drops are a great add on to your healthy hair care regimen. The specially-formulated growth oil promotes healthy hair growth and shine. The aloe vera extract and essential oils make it the perfect remedy to aid in hair loss. Please visit our website www. iluvcolors.com

Newest Members MEET THE

OF THE FRIZZ BUSTER FAMILY

Frizz Buster Styling Foam and the 20 oz Straightenting Gel!

N2 EW

NEW

0 OZ .

PROVEN FORMULA THAT REDUCES FRIZZ! Frizz Free Flexible Hold Weather Resistant Lightweight Adds Moisture Flexible Hold Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA

@ICFantasia

Fantasiahaircare

OTC Beauty Magazine March 2022

March 2022

c ont en t s

KNOWLEDGE TO KNOW

Get More Bang for Your Customers’ Buck with ApHogee Customers use many methods to get their desired hair color and the color process is much more effective if the hair is healthy. The ApHogee Two-Step Protein Treatment is a well-known specialty protein treatment for stopping hair breakage and strengthening weak, damaged hair.

How To Win The Hiring War 4 Ways To Compete For Top Talent Against Bigger Brands By Jeremy Eskenazi

Intentional planning and setting expectations for what you can offer candidates is commonly part of what’s called your “employer brand.” How you will approach your strategic recruiting and talent management are important.

Selling Pure Oils & Perfect Results® Cocktails By Dawn Thompson

Perfect Results Cocktails bring the fun and escape of the season to your hair and skin care. They are moisturizing, strengthening and offer intense hydration and conditioning for hair and skin.

BUSINESS TIPS

Employees Not Measuring Up? Do’s & Don’ts of Improving Performance By Liz Uram

Most managers would agree that one of their least favorite tasks is talking to an employee about poor performance. When performance conversations are ignored, success is left up to interpretation. Check out these tips on how to improve performance.

JINNY BIG SHOW Loyal customers are the reason why the Jinny Big Show is a success year after year. The opportunity to connect face to face with other beauty industry professionals is invaluable. The Big Show is a well-organized event that allows attendees and exhibitors to network and build long-lasting relationships that can help create positive brand growth.

AD INDEX

SHOW CALENDAR

PRODUCT SPOTLIGHT

Actually, It Is You Why Customers Dump You & How to Avoid Risk-Taking Mistakes By Kate Zabriskie

If you are looking for tips on how to increase your business growth, then check out this great advice on common mistakes that business owners make.

OTC Beauty Magazine March 2022

Manic Panic

GIFT YOUR SKIN A SMOOTHER, MORE EVEN COMPLEXION. FOR ALL SKIN TYPES, THERE’S A FORMULA JUST FOR YOU.

APPLY EACH MORNING AND EVENING FOR

smooth and

radiant skin! SIGNIFICANTLY IMPROVE THE LOOK OF YOUR SKIN AND REDUCE DARK SPOTS.

TRY IT TODAY.

OTC Beauty Magazine March 2022

CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones, Kenny Duncan, Angie Perino Contributors: Dr. Shanessa Fenner, Jill J. Johnson, Jeremy Eskenazi,

Sara Rueda, Dawn Thomspon, Kate Zabriskie, Mary Bandy, Scott Zangwill, Susan Robertson, Liz Uram, Elayne McClaine,

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

OTC Beauty Magazine March 2022

EDITOR’S LETTER

Spring Forward

am delighted to usher in this beautiful season as the new Editor-in-Chief of OTC Beauty Magazine. My vision is to build upon the success of the past 20 years. I am looking forward to connecting with you and hearing your feedback on new topic ideas that you feel could benefit the growth of your business. I truly enjoy this time of year. Spring is the season of new beginnings and symbolically represents rebirth and renewal. Now is the perfect time to look at your business with a fresh perspective. You can embrace a new outlook on how you take care of yourself, your employees, and your customers. Many business owners have started to embrace the practice of mindfulness. Mindfulness is being present in the moment and paying close attention to your mental and physical needs. It can help reduce stress and build a resilient mindset. If your employees are calm and happy, your customers will be too. You can also call in the energy of spring by cleaning and organizing, setting new goals, getting feedback from your employees, and networking with industry professionals. These are all great ways to ensure that you stay on track for your 2022 objectives. During the spring months, customers may desire a new change like vibrant new colors, colored extensions, or wigs. The color trends this season are warm tones, copper hues, and bold colors. Customers will also be interested in the well-being of their hair, especially when it comes to coloring. By educating your employees on conditioning tips as well as the right pomades, glosses, and deep conditioners for color-treated hair, you can become a trusted source in the eyes of your customer. Make sure to check out some of our favorite coloring products in the Market Place on page 12. As you think about your company’s growth, make sure to mark your calendars for the Jinny Big Show. The Big Show is a well-organized event that allows attendees and exhibitors to network and build long-lasting relationships that can help create positive brand growth. On page 44, we’ve put together tips on how to prepare and make the most of your experience at this year’s show. Allyson Leak EDITOR

OTC Beauty Magazine March 2022

Enjoy our March issue!

OTC Beauty Magazine March 2022

EXPERT ADVICE BY MARY BANDY

VIA Natural

Make Your Dream Colors Come True If you’re looking for a change for your locks, there’s no better way to spice up your hair and look than with some fresh color! Color trends are hot

A Rainbow of Color Options to Choose From

on the market right now, with people eager to break free from the old

Some fan favorites are our eye-catching colors, like Ruby Red, Pumpkin

standards and the worries and stress from the past year. Now’s the time to

Patch and Copper Penny. They’re perfect if you’ve wanted to rock a

take the plunge and make that hair color you’ve been thinking about for

daring color but are unsure of committing to the color long-term with a

months a reality.

permanent dye job. Since our dyes are temporary, you can use them as a

If you’re a usual at the salon, and your go-to stylist is out of the office and staying safe during the pandemic, now is the perfect time to try out some hair colors at home! Whether you’re an old pro at coloring at home, or this is your first time, our VIA Natural Premium Semi-Permanent Hair Color is one of the best dye choices available. Via Natural Premium Semi-Permanent Hair Color is a long-lasting, rich

and

creamy

dye

Other popular colors are more natural choices, such as Mahogany and Dark Cherry. These rich colors add depth and dimension to your hair as well as versatility. If you’re the kind of person who loves switching up your

of your hair. Only a shade or two of difference is all you need

choices.

to get a smooth and refined look, instead of a stark difference

Unlike other harsh and dyes

you’re at it.

for the subtle ombre trend and let you gently lighten up the ends

and an endless array

damaging

strands around your face to frame your face and add a pop of color while

these colors are your go to’s. These shades are also perfect to use

nourishing ingredients color

see how a color will look with your features and skin tone, try dyeing a few

hair color often without too many drastic changes in between,

formula developed with

test drive before you go all out on permanent hair color! If you just want to

between the colors.

and

Natural

Much like how a little black dress looks great on anyone, dark

colors

colors are a classic choice that matches nearly any style and skin

tone. Try our Mood Indigo or Blue Black to add a hint of blue

aloe vera, C&H UV

to give your hair more life and make it stand out more than just

Proteins, and Vitamin

flat black. But if you’re looking for a pure and intense black, try

E. This blend of healthy

our Jet Black Color.

colors,

VIA

Premium have

hair

ingredients

properties leaves hair soft, shiny, and manageable, so your new color looks vibrant and strong, never weak or brittle. The premium formula works with any hair type and will provide stunning results that last 6-10 shampoos. One of the best features of our VIA Natural colors is the intense gray coverage. Our dye covers even the toughest gray hair and replaces it with beautiful color. Each bottle is designed with a precision tip, allowing you to get down to hard-to-reach roots and other areas, ensuring every strand and patch of gray is covered completely.

Meet Mary Bandy

Our lighter options like Copper Brown, Burgundy, and Natural Brown are stylish colors that are ideal for dyeing your whole head of hair. If you’ve got a lot of gray to cover, or if you have short hair that isn’t easily highlighted, these flattering shades will work wonders as all-over color. With a collection of 16 colors to choose from, VIA Natural makes it fun and easy to find the precise shade you’re looking for. Pick out your favorites at your local beauty supply store or online today, and say hello to a new and exciting style!

Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

OTC Beauty Magazine March 2022

With Winter around the corner, ECO Style and Protective Styles are the perfect companions for moisturized,

manageable, well-preserved style through the cold months.

Knotless Braids

Argan Gel

Knotless braids are all the rage! This tension-less style, paired with ECO STYLE Argan Gel makes styling easy for Braiders.

Bantu Knots

Olive Gel

A forever favorite, bantu knots offer style and edge! Use ECO STYLE Olive Gel to perfect and smooth the individual parts.

Cornrows

Krystal Gel

This tried-and-true style never fails to dazzle. Use ECO STYLE Krystal for intricate designs, then add a faux ponytail for volume.

Goddess Locs

Protein Gel

The sultry, boho look of goddess locs are a styling “go to!” Use ECO STYLE Protein Gel to protect the hair and maintain a silkier hair look.

www.ecostyle.com

@ecostyle_us

OTC Beauty Magazine March 2022

MARKET PLACE

COLOR Cues

It’s that time of year again! Spring is officially upon us, which means that your shoppers will want to experiment with color. So we gathered 12 of our favorite coloring products at Jinny Beauty Supply to give you a little inspiration. For the top-selling products in this category, check out the Top 5 on page 54.

Color-Enhancing Shampoo Nothing is worse than dealing with brassy, yellow-toned strands that can naturally occur with blonde hair coloring. With Clairol Shimmer Lights Shampoo, you can avoid those shades. It is specifically formulated for blonde or gray hair to tone down brassiness.

Fade-Free Hair Color Say goodbye to faded hair color with the Dark & Lovely Fade Resist Jet Black Rich Conditioning Color. This hair color will leave your hair shiny and conditioned, with a show-stopping hair color. The conditioner formulation protects against hair breakage and can last eight weeks.

Color Remover Don’t let a simple color mistake ruin your hairstyle. Colors that take a wrong turn can be effectively reversed with the Color Oops Extra Strength Hair Color Remover. The formulation shrinks the dye molecules, making it easier to wash away in one easy step. The remover is bleach-free, and the ammonia-free process allows you to re-color the hair on the same day.

OTC Beauty Magazine March 2022

Color Developer Some of the most beautiful hair colors require you to lift the hair’s natural color to deposit a new shade. One of the most popular sellers at Jinny Beauty Supply is the Divina 40 Volume Crème Developer. This regular-lift formula has a crème consistency for maximum color deposit.

Gray Coverage Covering your gray hairs is no easy feat. Some hairs are just stubborn and unwilling to take on a deposit of color. That’s where the L’Oreal Paris Excellence Crème Hair color comes in. This non-drip, permanent color covers 100% grays and will leave your hair looking vibrant and radiant.

Eyebrow Tint When an eyebrow pencil won’t do, you can tint your own eyebrows. Skipping the salon visit is as easy as using the Godefroy Instant Eyebrow Tint. These products leave your brows darkened with vibrant color for up to four weeks. It is also waterproof and non-fading.

OTC Beauty Magazine March 2022

COLOR CUES

Henna When a typical semi-permanent or permanent hair color seems too extreme, the next option to consider is henna. This dyes the hair without having to lift any color or use any harsh chemicals. The OKAY Pure Naturals Herbal Henna Hair Color offers these benefits and is free of PPD, ammonia and peroxide. This finely-sifted powder will enhance the shine and condition of the hair while leaving a rich, long-lasting color.

Color Wax Want some bold color without the commitment? Then you’ll love the Curls Unleashed Color Blast. This moisturizing beeswax hair color elongates and defines curls while giving you temporary hair color. Unlike other color waxes, this particular item works as hair color and a styler that has a medium to firm hold. Conveniently, the color can wash out easily in one wash.

Shea Butter-Infused Hair Color Conditioning hair color that’s ammonia-free and provides 100% grey coverage? Yes, please! Crème of Nature MoistureRich Hair Color continues to be popular among consumers. Its moisturizing Shea butter formulation is perfect for natural hair and can give curls a multidimensional color and shine.

OTC Beauty Magazine March 2022

new! color with confidence. repair bonds. strengthen. defrizz. single dose bond additive; add to hair color & lightener

before

after

representative of the results

one-n-only.com

@onenonlybeauty

@onenonly_beauty OTC Beauty Magazine March 2022

COLOR CUES

Hair Fibers When you’re lacking hair or have hair thinning, rather than opting for hair dye to conceal the sparseness, try the Toppik Hair Building Fibers instead. The colored keratin proteins blend undetectably with your existing hair for a seamless finish. Plus, this is an excellent choice for a root touch up between colorings.

Color Bottle When applying color, or any other liquid-based products, many consumers reach for the Tolco 4 oz. Yorker Tip Boston Round Applicator Bottle. These bottles are a salon staple because of their mess-free application.

Black Hair Color There are tons of black hair colors to choose from. Some are permanent, but others are semi-permanent and loaded with other added benefits. The Via Semi Permanent Hair Color is full of hair nutrients and protection from UV proteins that can fade the color. This is also a color that can be used immediately after a relaxer.

OTC Beauty Magazine March 2022

DESCRIPTION The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

Aqua Lashes 340

Aqua Lashes 341

Aqua Lashes 342

Aqua Lashes 343

Aqua Lashes 344

Aqua Lashes 345

POINT OF DIFFERENCE The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS • • • • • •

The lashes are lined with adhesive that is activated by water Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line Beautiful, lush styles in natural to dramatic looks Lashes have tapered tips and a black band mimicking the look of eyeliner Available in 6 styles Lashes may be reused with traditional adhesive application network ArdellLashes.com | #ArdellLashes | @ArdellBeauty OTC Beauty Magazine March 2022

14-1421

Join our

HOW SHOULD YOU SELL IT? BY SCOTT ZANGWILL

Hair Color Products Shoppers have always struggled with the ever-changing dynamic of hair

cocoa bean, red velvet, honey, dirty ash and platinum blonde - they are all

color. Should your hair be dyed a fun, seasonal color, or should

hot right now. This is great for your customers, as the choices are endless.

you go down the natural path? The answers depend on your confidence and personal tastes.

Companies like Clairol, L’Oreal, Madison Reed, Kiss, Wella and Manic Panic have complete collections available for those wanting to take the leap

As an OTC store owner, you should know the differences between the terms semi-permanent and permanent.

When

into the wonderful world of hair color. Let your customers know that they should have complete confidence in these products for their longevity. I would let your customers know how much they can save by doing this for

your customers ask

themselves. They will also be buying

about these types of

these items from you, the OTC

dyes, you can tell them that

store owners.

semi-permanent color covers the outside of the hair shaft but not the inside.

The cost of the

Semi-permanent dyes provide full coverage

semi-permanent

for greying hair, too. It really is a surface coloring of the hair. The color will gradually fade with each shampoo and should last approximately four to six weeks and or six to eight washings.

bottle

can

anywhere

run from

$4.99

to $12.99, depending on color and company. Once your customers try these products and see how much they

Permanent hair dye, on the other hand, changes the outside and inside

can save by doing their hair color themselves, they

of the hair shaft and offers the longest-lasting color. You can let your

will save a lot at salons and will continue to buy their color

customers know that many large manufacturers carry these dyes. There

products from you instead.

is a plentiful selection of colors to choose from, whether it’s black, brown,

Meet Scott

Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.

OTC Beauty Magazine March 2022

FINISHED PRODUCT

Tapping Into The Power of Nature with Leaf Legacy The well-being of your hair matters, which is why the innovative team at Fantasia IC launched Leaf Legacy. Infused with Hemp Seed and Avocado oils, the line will leave your tresses smooth, moisturized, and with less frizz. The ten essential oils and their patented “FiberHance™” bond builder make this a great add-on to your healthy hair care regimen.

• •

•

Benefits:

through to make sure that it coats the ends and hair evenly.

100% Organic

Step #3 Once the conditioner is rinsed out, gently pat your hair with a

FiberHance is salon-proven technology and is an integral ingredient

towel to remove excess water. Then, apply a few drops of the Hemp and

that has been clinically proven to

Avocado serum, and comb through the

make the hair three times stronger

hair.

by penetrating deep into the cortex

Step #4 As a finishing touch, add a few

of the hair fiber, strengthening and

sprays of the Hemp and Avocado liquid

rebuilding strand structure.

moose, then style as desired.

Hemp Seed Oil smoothes, moisturizes,

Step #5 For deep conditioning, use the

and de-frizzes hair follicles with a

Hemp and Avocado Masque once a week

high composition of Omega 3, 6, and

and leave it on for 15 minutes, and then

9 fatty acids. The antioxidants, such

thoroughly rinse.

as vitamin E, carotene, phytosterols,

•

phospholipids, and chlorophyll can

More Tips For Healthy Hair:

also help strengthen and stimulate

-Drink 6 to 8 cups of water a day.

hair growth.

It may help to set up a phone

Avocado Oil nourishes hair to help

reminder if you need to.

prevent various forms of hair loss due

-Eat healthy as much as you can.

to brittle, weak, and premature hair

Fruits, green leafy vegetables,

fall. It also helps promote growth and

and reducing junk food are

adds shine due to its antioxidants,

some of the best ways to keep

minerals, and essential fatty acids.

your hair strong. -Reduce

Conditioning Tips: Step #1 Gently use the Hemp and Avocado shampoo once or twice. Try and take your time and be gentle to prevent extra damage.

stress

OTC Beauty Magazine March 2022

when

possible and put things in place for coping with stress like practicing mindfulness, deep breathing, affirmations, or a mini midday meditation.

Step #2 Use a nickel-size amount of the Hemp and Avocado conditioner and distribute evenly throughout the hair. You can also gently comb it

levels

Head over to Leaf-legacy.com to purchase a bundle today.

What’s your excuse for not trying Leaf Legacy haircare? The combination of Organic Hemp Seed Oil, Avocado Oil and the patented, FiberHance™ bond builder will cure all your hair troubles. Together, these innovative ingredients work to defrizz,

100% ORGANIC HEMP SEED OIL

moisturize, combat hair loss and strengthen hair up to 3X. The inclusion of 10 Essential Oils assists in restoring your hair’s natural beauty. In the end, a true miracle for your hair!

FIBERHANCE™ AVOCADO OIL

THE REVIEWS ARE IN Enriched with 10 essential oils! For overall hair health! Check for more reviews on Fantasiahaircare.com Leaf.Legacy

Distributed by Fantasia Industries Corporation • Made In USA

Leaf-legacy.com OTC Beauty Magazine March 2022

KNOWLEDGE TO KNOW

Get More Bang for Your Customers’ Buck with ApHogee

ustomers use many methods to get their desired

ApHogee Two-Step Protein Treatment can be used before any hair color

hair color. Suppose a customer uses a temporary,

brand or other color process. When using the Two-Step Protein Treatment

semi-permanent, permanent, demi-permanent or

as a pretreatment before applying color, it is recommended to complete the

henna hair colors. One fundamental truth remains

Two-Step Protein Treatment process, towel dry the hair, and then follow

for each of these processes – the color process is

the hair color product’s directions.

much more effective if the hair is healthy and

properly prepared. If the hair is porous, dry, damaged, breaking off or just

If you have any stylists who purchase in your store, there is a very real

not in good shape – the best thing you can recommend to the customer,

benefit to the stylist in pretreating porous hair with this treatment. As most

to achieve an effective and successful color, is to pre-treat the hair with the

stylists will attest, trying to apply color to porous hair is a difficult challenge

ApHogee Two-Step Protein Treatment.

that they prefer do without. Pre-treating porous hair with the ApHogee Two-Step Protein Treatment will make the stylist’s job a lot easier because

The ApHogee Two-Step Protein Treatment is a well-known specialty protein

the color goes into the hair and stays in. If porous hair is not pre-treated,

treatment for stopping hair breakage and strengthening weak, damaged

the color will go into the hair and wash out very quickly.

hair. Using it on damaged hair before coloring will get the hair back into shape and ready to accept the color molecules and other

Another bonus tip for your customers who color their hair

chemicals used during any of the above color methods. This will

and want to extend their color wear is to

make the customer’s hair color more vibrant and longer-lasting.

use the ApHogee Keratin & Green Tea Restructurizer as their daily leave in spray.

Beyond the extreme cases of hair breakage

The Keratin & Green Tea Restructurizer

and severe damage, the ApHogee Two-Step

works by sealing the hair cuticle, which

Protein Treatment is very effective on porous,

helps keep the color molecules in the

mildly damaged hair, as well. It works by

hair; thus, preventing the hair color

forming a protein matrix on the cuticle,

from fading. This leave in spray can

making it easier for the color molecules

be used on either dry or towel dried

to be applied and bond to the hair. This,

hair. Simply spray into the hair daily

in turn, results in less color fading when

before styling the hair.

a customer eventually washes their hair. Testing done by an independent

Improve your store’s sales by letting

lab proves that ApHogee-treated tresses

your hair customers know about

experienced 30% less color fading over

these products and how they can help

10 washes than untreated hair. The

improve their hair color.

OTC Beauty Magazine March 2022

Reduce Color Fading by

with

• Rebuilds, Strengthens & Protects from Damage • • Stops Hair Breakage • Reduces Color Fading and Shifting when used Prior to Color Services*

Before

After

* Independent laboratory tests confirm that by using the ApHogee Two-Step Protein Treatment as a pre-treatment prior to coloring porous hair, color fading will be reduced by 30% after 10 washes when compared to untreated hair.

OTC Beauty Magazine March 2022

KNOWLEDGE TO KNOW BY DAWN THOMPSON

Selling Pure Oils & Perfect Results® Cocktails Spring is about renewal, and that is no different this season. Perfect Results® Cocktails bring the fun and escape of the season to your hair and skin care. The real bonus is they are wonderful to use yearlong. The cocktails are moisturizing, strengthening and offer intense hydration and conditioning for hair and skin. The customer gets to enjoy a fun experience with Pure Moisture, Pure Oil™, with a touch of fragrance and an eye-grabbing, textworthy packaging.

Emphasize Specific Product Benefits to Drive Sales Hollywood Beauty® is excited to offer the No. 1 selling beauty oil for hair and skin with premium quality ingredients. Our Hollywood Beauty Tea Tree® proprietary formula with Vitamin E and Aloe is over 20 years old and has thousands of positive, loyal consumer reviews across retail.com. Building on this trusted, proven formula, we created pure oil cocktails to meet the

highest desires of hair and skin care. We have a few experiences that have shown that when retailers offer an assortment that meets real needs, our retailers have increased their sales overall double-digit, frequently even without promotion. Recent Mintel® data shows the top benefits wanted today by hair care consumers. Photo Credits: Rene Tapia, RTR Design, Inc. 24

OTC Beauty Magazine March 2022

New Perfect Results® Cocktails meets all the top needs and more. We discovered that Perfect Results® Cocktails was purchased for a number of reasons. Approximately 59% of customers wanted to add moisture, 49% want to grow longer hair, 33% want to treat split ends and breakage), 32% want to enhance and define natural curls/coils, 61% need to soothe their scalp and quell itchiness, 28% wanted smooth edges and addressed frizzy hair, 23% needed heat protection, and 17% wanted to grow their edges and lashes. Perfect Results® Cocktails allow you to create regimens with conveniently premixed options that take into account the benefits you want the most.

Consumer Feedback Beauty supply stores can continue to take the lead in offering both assortment and education. Education will help direct consumers to the oils that will provide them with benefits to meet their real DIY/problemsolving needs for hair, skin, scalp and body. This will increase your sales and broaden your current assortment. Consumer reviews support this addition.

“Strengthening and enhancing curls with Perfect Results® Long Island Cocktail (JBCO & Castor Pure Oils)”. Photo Credits: Rene Tapia, RTR Design, Inc.

OTC Beauty Magazine March 2022

Hollywood Beauty®, The No. 1 beauty and hair oil brand (based on IRI) includes a “hero oil” to meet all needs, everything from Tea Tree, Vitamin E and Hemp oils to Jamaican Black Castor and Avocado oils to help promote hair growth and retention, provide moisture and reduce frizz.

•

Available at Beauty Supply Stores and Your Local Beauty Supply, Worldwide.

Perfect Results® Powered by Hollywood Beauty®, 6 Pre-Mixed Pure Oil Cocktails with a touch of fragrance Hollywood Beauty® Effective Blends, 2 oz., 8 oz. newly-launched 16 oz. Tea Tree, Hollywood Pure® Tea Tree 1 oz. and 30-plus varieties now available

•

Hollywood Pure® Certified Organics, 1 oz., 10-plus varieties

•

Hollywood Beauty® Jamaican Black Castor Oil, 3 oz.; seven varieties

PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways! Instagram (IG) @hollywoodbeauty_products Facebook (FB) @hollywoodbeautyproductsinc Website: hollywoodbeautyproducts.com and perfectresultsonline.com

Meet Dawn W. Thompson

Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.

OTC Beauty Magazine March 2022

s h t g n e L w Ne

40”& 60”

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OTC Beauty Magazine March 2022

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BUSINESS TIPS BY LIZ URAM

Employees Not Measuring Up? Do’s & Don’ts of Improving Performance Have you ever dreaded having a conversation with an employee who wasn’t

are contagious and soon there are bigger issues to deal with than one

meeting performance expectations? Maybe you avoided it, hoping it would

person’s performance.

improve on its own? If so, you are not alone.

Low-performing teams. People will perform to the standard that’s allowed. A manager who doesn’t hold people accountable sends the

Most managers would agree that one of their least favorite tasks is talking to

message that it’s okay to deliver less than what’s acceptable.

an employee about poor performance. When performance conversations are ignored, success is left up to interpretation. This can only result in conflict because everyone has different perceptions.

When an employee’s failures can no longer be avoided, too many managers say in frustration, “They should have known!” And the good-intentioned employee who thinks they are knocking it out of the park is shocked when they finally find out they are barely getting by.

Addressing performance issues can be unpleasant and stressful. To avoid this discomfort, some managers ignore the issue and hope the situation improves on its own. Avoiding difficult discussions leads down dead-end roads:

These are dead-ends to career growth, for both the employees and manager, and can affect the organization as a whole so they must be avoided.

Luckily, there is a better way but first let’s look at some things that don’t work. At some point, every manager is tempted to take the softer, easier way. Here are some methods that have been tried:

Generic Emails Blasts Avoid the temptation to send a generic email to the whole team to address an individual performance issue. The person who caused the problem doesn’t know you are talking to them because they aren’t intentionally doing anything wrong. Or, they know the manager is talking about them but they aren’t going to change because they know they won’t be held

High stress levels. There are enough things in life to stress out about

accountable. It’s a no-win situation.

and discussing performance doesn’t need to be one of them. Stress is serious business. It accounts for 67% of all illness according to one study. 2)

Poor morale. One of the fastest ways to demotivate a team is to ignore

‘Sign, sign, everywhere a sign

poor performers. The rest of the team can see what’s going on and

Blockin’ out the scenery, breakin’ my mind

they are looking to the manager to address it. When the manager

Do this, don’t do that, can’t you read the sign?’

doesn’t deal with it, it can result in negative attitudes. Bad attitudes

Posting Signs

OTC Beauty Magazine March 2022

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The answer to the question “Can’t you read the sign?” is “No.” Check out the common areas in your workplace like the copier and break rooms. You might find a sign similar to “Clean up after yourself, your mother doesn’t work here.” Or, “Put all items back where you found them.” Despite the signs the problems persist.

Signs generally don’t work because no one reads them. No matter how large or bold the font, or how many exclamation points are used.

Employee Handbook Updates Another common method some managers try is asking HR to update the

Communicate Expectations

employee handbook. This method is probably the least effective of the

Communicating performance expectations before there is a problem is the

three. The reality is that most employees don’t read the handbook – sorry HR! In fact, one survey revealed that 61% of millennials did not read any

key to no-stress conversations later on.

or all of the employee handbook. Most people want to do a good job and will rise to the expectations when

These methods don’t work. Let’s look at a simple 3-step solution that does: 1)

Set clear performance expectations;

Communicate the performance expectations;

Meet regularly to discuss performance progress.

they know what they are. Don’t assume that people know. One survey revealed that 50% of employees don’t what is expected of them at work.

Document the performance expectations and share them with new employees right away so they are set for success from the start.

Meet Regularly Set Clear Expectations

Meeting regularly with people individually to discuss their progress creates

You can only hold people accountable when they know what’s expected

a culture of trust. How often you need to meet with people varies but a

of them. When performance expectations have been clearly defined it’s

good rule of thumb is to meet at least once a month. If you defined and

easy to measure achievement and give feedback. The key is to define

communicated the expectations in advance, there won’t be any surprises.

the expectation in black and white so there is no room for ambiguity. A

The employee will know exactly how they’re doing. If they are falling short

manager needs to understand what is important to measure and how to

you can turn it into a positive coaching conversation to help them get back

measure it.

on track.

One company improved their order entry accuracy rate from 65% to 99%

When these three simple rules are followed, performance discussions are

after they defined the expectation for completion. The low completion

easy, transparent, and positive. The manager earns a good reputation, the

rate was a result of the team leaving a field on the order form blank.

team is motivated, and there is less conflict. Those are great benefits that

They weren’t lazy they just didn’t understand why the field needed to be

result in successful teams and organizations that are able to fulfill their

completed and the manager had never defined the expectation.

mission and purpose.

Meet Liz Uram

Liz Uram is a nationally-recognized speaker, trainer, consultant, and author. She equips leaders with the tools they need to communicate like a boss so they can make a bigger impact, get better results, and motivate others to do their best. With 20 years of experience, she’s developed systems that work. Uram’s written four books packed full of strategies leaders can implement to get real results, real fast. For more information, please visit www. lizuram.com.

OTC Beauty Magazine March 2022

BUSINESS TIPS BY KATE ZABRISKIE

Actually, It Is You Why Customers Dump You & How to Avoid Risk-Taking Mistakes Do any of these scenarios sound familiar?

The lawn service had to go. I used them for over 15 years, and by the last season, my lawn looked terrible. The spring seeding didn’t take, nutsedge and wiregrass consumed half the yard, and they just kept spraying chemicals. I wish somebody had just told me the yard needed grub killer, more topsoil, and organic material. I would have done it. In fact, I did – with somebody else.

We lost him after 20 years. At the time, I could only describe myself as stunned. I didn’t see it coming. In hindsight, I guess I should have, but I didn’t. He’s now with a new financial advisor who is no better than we are at advising. She lured him away by making him feel important. We blew it. Simple as that.

People responsible for providing customer service know great customers are not a dime a dozen. Yet, every single day, businesses lose people they’d like to keep. What’s going on? While the root cause could be anything,

We offer great deals to new customers. I’ve got introductory prices, pilot

usually, these defections stem from a few key mistakes.

prices, and other discounts I can use. Where things get sticky is retention. Unless a customer leaves, I don’t have a lot of flexibility. This place chases them and then begs them to stay when they threaten to leave. No wonder customers aren’t happy when I take their calls.

OTC Beauty Magazine March 2022

Mistake One: A business assumes longevity equals happy in the relationship. The truth is more complicated, however. There are a lot of “blah” service marriages out there. Just because someone has stuck around

OTC Beauty Magazine March 2022

a long time, that does not mean he or she is committed to the service or the

Mistake Three: A business hires people who focus on themselves. For

service provider. If another business says it can do better, a breakup may

example, your regular food server tells you too much about her life and her

be imminent.

problems. At first, you were glad she made conversation. Now you dread hearing about the train wreck that is her situation – especially when you

Mitigation Move: Ther’s a reason people celebrate anniversaries. Do you

don’t ask. Lately, you’d like to talk about you or just eat in peace.

have an annual check-in meeting with your customers? If not, consider piloting this process with a select group. The purpose of the meeting isn’t

Mitigation Move: Live by a customer-first philosophy. The customer is

to sell. Rather, it’s to say thank you, ask questions, and, more importantly,

the most important person in the room, not you. No matter how friendly

to listen. Smart businesses find creative ways to make check-in meetings

customers are, avoid mistaking conviviality for someone’s desire to focus

work: an energy company offers an

on you. To put it in math terms, try to

annual energy audit to homeowners

do no more than 30% of the talking.

at no cost, a bank branch schedules

Instead, spend your time asking

time to go over a customer’s accounts,

good questions and listening to the

listen to his financial goals, and review

answers.

new products, or a power-washing company proactively performs an

Mistake Four: A business follows

annual spring cleaning assessment

a feast-or-famine contact model. For

and estimate for cleaning. No matter

instance, a real estate agent who sold

what business you’re in, you can

a customer a house five years ago

probably find a meaningful way to

gets in touch for the first time in a

connect. For example, are you in the

long time now that he’s learned the

pizza-selling business? Great. How

customer might be moving. He calls,

about a thank-you card at the end of the year. John, 32 pies in 52 weeks! We thank you and look forward to serving you in the coming year. Enclosed,

he texts, he emails, and it’s too late. The customer has signed on with an agent she met at her book club.

please find a dough-for-dough gift card. It’s our way of saying thanks for choosing us as your pizza partner.

Mitigation Move: Create a contact schedule that makes sense for the kind of business you’re in. Also, look at many industries as you create

Mistake Two: A business doesn’t think like its customers or have their best interest at heart. Anyone who has ever left a business and then received email invitations to come back at a better rate understands this error. If you could have given me phone service fat $14.99 a month, why didn’t you say so when I was $34.99? Get away and goodbye.

Mitigation Move: Give your existing customers your best service, best advice, and best deals. Doing so may hurt your wallet in the short term, but in the long run, it’s the right thing to do and a strategy that will build trust and loyalty.

Meet Kate Zabriskie

your plan. For example, your hairdresser may have a technique or two you borrow to use in your sales role in a completely different industry. You don’t want to be a pest, and, at the same time, you don’t want to be passed over the next time someone needs the types of products and services you provide.

With a little effort, you can avoid new mistakes. And over time, you can mitigate any bad choices you’ve made previously. Great customers are great customers, and they’re going to be somebody’s customer. Why not make decisions that will make you the provider of choice?

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

OTC Beauty Magazine March 2022

BUSINESS TIPS BY JEREMY ESKENAZI

How To Win The Hiring War

WAYS TO COMPETE FOR TOP TALENT AGAINST BIGGER BRANDS

There was a time when Apple was only known as a fruit, the word Nike

of choice in the market - but it is not hopeless! Intentional planning and

had no meaning, and Walgreen was simply a family name. All brands

setting expectations for what you can offer candidates is commonly part of

started unknown and had to build a reputation, a pattern of success in

what’s called your “employer brand”. How you will approach your strategic

their industry, and a positive experience for users. All companies no

recruiting and talent management are important. Here are four ways that

matter their size go through a version of this with hopes of winning more

lesser-known brands can be more attractive to candidates than any other

customers and earning more loyalty for their brand than the competition.

employer.

To be successful, they must show how they are different and deliver what the customer is looking for.

Find your target market. It’s important to realize that not everyone wants to work for a big splashy brand. Job location, career

When companies start hiring, the same principles apply. They need to

development, flexibility, and workplace culture may be areas that

attract candidates, offer something candidates want and need, and do

you easily compete against more well-known employer brands. Your

something better than their competitors. Companies with a smaller

approach may be different in attracting these candidates, but they are

footprint, or brands that do not produce consumer products and services

out there! Think about being more active in reaching out to passive

often find it daunting in trying to compete with large household names that

candidates with your open roles, work your networks, and consider

attract thousands of candidates eager to get a big brand on their resume.

employee referral incentives. You may not always have hundreds

It can be a challenge at times, competition is steep, and top talent has a lot

of resumes to present to your hiring managers. The ones you have

OTC Beauty Magazine March 2022

will be more interested in what you have to offer, and using the best

Effective screening and interviewing, keeping candidates informed at

practice recruiting approach may also improve your speed to hire.

every step of the process, and following up quickly all contribute to a positive candidate experience. Having conversations with candidates

Differentiate what you offer. Do you have a great workplace

to learn what they have accomplished instead of grilling people in an

culture? Do your managers really care about their employees as

interrogation style will leave them feeling that your company is a more

people with lives outside of work? Can you offer a bigger scope

human place and help build relationships early. This may be far better

of each role with more peer and leadership visibility? Can your

than the systematic policies and procedures of a larger employer.

company offer mentoring, learning opportunities, and more skill acquisition? Knowing what you can offer that bigger brands either

Manage expectations for all. Unrecognized employer brands

do not, or make employees wait a period before they can take

will face some challenges that are unavoidable – it’s important to be

advantage of might be your golden differentiator. It’s important

aware of this fact when hiring. It may take longer to find candidates,

that you clearly understand what you can offer and be able to

form your strategic talent acquisition plan, or invest and get thorough

sell these non-tangible elements that convince candidates that

recruiting training. You may have to approach candidates for the

your company can do more for their career than any other.

short-term, for example you may expect that they will only stay at your company for a year or two before moving on, or that many of

Create a great candidate experience.

Training recruiters

your candidates will come from employee referrals. You may have to

and hiring managers is important in delivering a great candidate

invest more time selling your company to candidates and explaining

experience. If you are going to compete in the market for top talent,

what your company does. Knowing that even with a competitive

every touchpoint a candidate has with your company is a chance to

offer, your company may not seem as appealing to candidates who

convince them that your company is the better place to grow their career.

had their heart set on proudly wearing name-brand swag will help in OTC Beauty Magazine March 2022

this process. It is a challenge, but sharing the expectations with hiring

pattern of bad workplace experiences. It is not your place to reveal that to

managers, HR, etc., and with candidates will make it possible to find

candidates, but it is your opportunity to capitalize on selling your lesser-

great candidates and win them over.

known brand that will create a great place to work.

As you compete, remember that Goliath didn’t win against David even

It’s OK to hire for short term and become a company that launches careers

though he was the heavy favorite. Consumer brands may be very valuable

into bigger companies or a more-known employer brand. It’s OK to spend

and attract a lot of attention, but it is not the same as an employer brand,

more time on teaching skills and allowing employees to become mentors

which can tell a story that is the polar opposite. There is often a halo-effect

quickly. It’s OK to not be the biggest fish in the pond and still want great

in this regard – if you love the products a company makes, you assume

talent. You can attract candidates with the skills you need without having

that company is an amazing place to work. Candidates who use employer

to double salaries or pay more than you can budget for. You may need to

ratings/reviews websites to research what a company culture might

follow a new path or fish with new bait, but there are great candidates out

be like may quickly come to see that some of their favorite brands have

there for every company. The best recruiter tool you have is your ability to

well documented toxic work cultures. And these websites are populated

differentiate what you know you can do better and sell that!

by current employees, so there is no consumer brand that can counter a

Meet Jeremy Eskenazi

Jeremy Eskenazi is the founder of Riviera Advisors, a boutique talent acquisition optimization consulting firm. Riviera Advisors does not headhunt, it specializes in recruitment training and strategy consulting, helping global HR leaders transform how they attract top talent. From best practice recruiting, to improving speed to hire, to candidate experience, Riviera Advisors is a go-to place for strategic talent advisors. For more information, visit www.RivieraAdvisors.com.

OTC Beauty Magazine March 2022

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OTC Beauty Beauty Magazine March January2022 2022 OTC

URBAN CALL BRIEFS BY LAFAYETTE JONES

Joe L. Dudley Sr.

Lafayette Jones

Ursula Dudley Oglesby

Co-Founder of the DudleyQ+

CEO of SMSi-Urban Call Marketing

President, Dudley Beauty Corp, LLC

Eunice Mosley Dudley

Sandra Miller Jones

Jimmy J. Davies

Founder of Every.Black

Businesswoman, Entrepreneur and Humanitarian

Founding Chair of SMSi Health Solutions

After being an integral part of the Dudley company history, Lafayette Jones was interviewed for the Dr. Joe L. Dudley, Sr. Legacy Project by Randolph Reid. Every.Black, a company that promotes entrepreneurship (www.Every.Black), was recently commissioned to create the legacy project to document this legendary businessman's lifetime impact. The project will unveil via a podcast at www.JoeLDudleySr.com or www.Patreon.com/JoeDudleySr. Jones is also in the planning stages of enriching the UrbanCallPodcast.com. This health and beauty industry podcast features his SMSi companies, including SMSi Urban Call, Inc. and SMSi Healthy Living Solutions. Podcast excerpts from both projects will be featured in this 25+ year column.

Joe L. Dudley Sr. Co-Founder of the DudleyQ+

Joe L. Dudley Sr.

Co-Founder of the DudleyQ+

Joe Louis Dudley Sr., born May 9, 1937, is the fifth of 11 children born to Gilmer L. and Clara Yeates in Aurora, North Carolina. Joe was retained in the first grade, labeled “mentally retarded,” and suffered a speech impediment. His mother never stopped believing in him and is responsible for his overcoming these obstacles.

world-renowned position in the beauty industry. In June 2008, Joe and Eunice Dudley restructured the company and turned it over to their daughter, Ursula Dudley Oglesby, who began Dudley Beauty Corp, LLC. Author of “Walking by Faith, I AM, I CAN, & I WILL,” Joe L. Dudley Sr. discusses his successful principle-centered and highly effective entrepreneurial recipe. His philosophy, actions, beliefs, successes and failures are presented to reveal his secrets to success. Dudley uses his own life story to show you how to walk by faith and make your dreams come true.

Eunice Mosley Dudley

In 1957, he invested $10 in a sales kit and began selling Fuller Products (owned by SB Fuller) door-to-door. One of Fuller’s goals that Joe L. Dudley Sr. adopted was to help people maximize their potential and achieve success. From 1967 to 2008, Joe L. Dudley Sr. and his wife, Eunice Dudley, led Dudley Products Company that was listed in the Top 50 in Black Enterprise’s Top 100 Black-Owned Businesses. Throughout his tenure, Dudley Cosmetology University in Kernersville, North Carolina and four strategically-located schools in the Dudley Beauty School System (DBSS) was created. Through dedication, hard work and persistence, he helped take the DudleyQ+ Brand from very humble beginnings to a respected and

Businesswoman, Entrepreneur and Humanitarian

Eunice Mosley Dudley

Businesswoman, Entrepreneur and Humanitarian

Eunice M. Dudley, Co-Founder of the DudleyQ+ brand, is one of the world’s most sought after African-American female business leaders. She currently serves as the Executive Director for the Dudley Beauty School System. Eunice Mosley was born in Selma, Alabama. She is the seventh of nine

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine March 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

children born to Andrew M. Mosley, Sr. and Eva O. Murdoch Mosley. At a very early age, she exhibited a “creative spirit” and a deep desire to learn. Began Selling as a Teenager She got her start in the beauty industry selling Fuller Products door-todoor in Brooklyn, New York, while attending Talladega College. At this Fuller branch in the summer of 1960, she met her now-husband, Joe L. Dudley Sr. Both were selling Fuller Products during the summer to earn their college tuition money. They married in 1961, and both began working for Fuller Products full-time in 1962. Early Success in the Beauty industry By 1976, Joe L. Dudley Sr. and Eunice Dudley had helped developed a sales force of more than 400, a beauty school and a chain of beauty supply stores located throughout the Southeast. Dudley Products was deemed an entrepreneurial success. Award-Winning Building Designer Dr. Joe Dudley Sr. personally supervised the design, planning and building of Dudley Products, Inc.’s new manufacturing and home office facility in Kernersville, North Carolina. These efforts earned her the Energy Efficient Building Award, presented by Energy User News; and a second-place ASHRAE Technology Award, an international award that recognizes outstanding achievements in design and operation of energy-efficient buildings. Transition to Second Generation Leadership Over the past 40 years, through dedication, hard work and persistence, she has helped take the DudleyQ+ Brand from very humble beginnings to a respected and world-renowned position in the Beauty industry. In 2009, Joe L. Dudley, Sr. and Eunice Dudley were featured in a national movie, Good Hair, a Chris Rock documentary about the hair care industry. In June 2008, Joe and Eunice Dudley restructured the Dudley conglomerate and turned all day-to-day responsibilities over to their daughter, Ursula Dudley Oglesby, who began Dudley Beauty Corp, LLC.

Ursula Dudley Oglesby President, Dudley Beauty Corp, LLC Ursula Dudley Oglesby is a wellrespected business leader and humanitarian. As part of Dudley’s second generation, she has taken the responsibility of catapulting the company and brand. She is responsible Ursula Dudley Oglesby for developing and executing all of its President, long-term growth strategies, launching Dudley Beauty Corp, LLC new brand initiatives, recruiting A-Players for the company, and defining Dudley as the premier beauty company for the multicultural market. She has always exhibited leadership skills and the desire to get things done while helping others. At age 7, Ursula began working at the Dudley Beauty Center, and by the age of 10, she was an entrepreneur and sold popcorn, fruit, and pantyhose. In her youth, she worked in all facets of Dudley Products, Inc., including selling door-to-door, working in the factory and as the receptionist. After graduation from Harvard Law School and admittance to North Carolina State University, Ursula, along with her team, then developed Dudley Products Cosmetics. She employed national makeup artists, experienced product developers, chemists, and everyday women to create a full cosmetics line for the multicultural woman. The Dudley Products Cosmetics line now includes over 250 products with a full line of skincare, cosmeceuticals, foundations, cosmetics, and products for men. Dudley Products Cosmetics enjoyed double-digit growth under her direction and truly helped to “Change Lives by Changing Faces.” She ascended to senior-level positions within the company and ultimately became president of Dudley Beauty Corp, LLC., thus continuing the legacy of her parents, Joe and Eunice Dudley. Ursula will be the featured speaker at the Every.Black 2021 Awards Virtual Gala on March 27, 2021 (https://2021_awards_gala.eventbrite.com).

Recipient of Numerous Awards

•

The Ollie Chinn Porter Award from The National Association of Negro Business & Professional Women’s Clubs, Inc. [2014]

• •

Jimmy J. Davies

The Order of the Long Leaf Pine Award [North Carolina 2014]

Founder of Every.Black

•

Honorary Doctor of Humane Letters Degree from Bennett College [1991]

• • • •

NAAWLI Legacy of Leadership [2008]

Carolina Entrepreneur Hall of Fame, Class of 2013 from McColl School of Business, Queen’s College

The Athena Award from the Greensboro Area Chamber of Commerce The Crystal Award from the NANBPW Clubs, Inc. Co-Winner of The Kernersville First Citizens of The Year Award [1993]

OTC Beauty Magazine March 2022

Jimmy J. Davies is the founder of Every. Black. The mission of Every.Black is to assist, educate and inspire people to create wealth through entrepreneurship by leveraging technology and a strategy of global networking. Every.Black is Jimmy J. Davies a membership-based company where Founder of Every.Black anyone can join through the website (www.Every.Black). To achieve the mission, mastermind meetings are held each week to read and discuss positive books while networking with like-minded individuals. The members are continuously promoted on the website, at trade shows,

through social media and email blasts. Training is provided each week to show members how to use technology in their businesses. A virtual study hall is conducted on weekdays to work alongside other entrepreneurs from around the world. Members also host entrepreneurship-themed podcast shows that air daily on the Every.Black Entrepreneur Podcast Network. The network can be accessed at www.Entrepreneurship.Black. Under the guidance of Davies, Every.Black is currently producing the Dr. Joe L. Dudley Sr. Legacy Project. The project aims to document the legacy and lifetime impact of the legendary businessman, haircare entrepreneur and humanitarian. The project is available to the general public through a podcast at www.Patreon.com/JoeDudleySr. Visitors can become subscribers to hear Dudley’s speeches, view his photographs, awards received and watch interviews of mentees and those that worked with and for him over the last 50 plus years. Every.Black is also in the planning stages of the SMSi Health and Beauty Legacy Podcast. It will be used to document the history of the health and beauty industries. Lafayette and Sandra Miller Jones, who have been in these industries for over 40 years, are the owners of SMSi.

development in downtown Winston-Salem. As chairman of the Victory Masonic Mutual Credit Union, the oldest minority-owned financial services institution in North Carolina, he led its merger with Truliant (truliantfcu.org), a federal credit union with $3.1 billion in assets and 70,000 members. He serves as one of five North Carolina State State Credit Union commissioners. Jones celebrates being married to his business partner for the past 33 years, Sandra Miller Jones, a Winston-Salem native and the first African-American woman to be awarded an MBA from Northwestern Kellogg School of Business. Together, they have a daughter, Dr. Bridgette Jones Brooks, a 2011 Spelman College Presidential Scholar and a member of the 2015 inaugural class of the Eastern Carolina School of Dental Medicine. Brooks is also the first African-American woman to graduate from that dental program. Today, the Atlanta-based orthodontist is married to Patrick Brooks, a certified public accountant. They are expecting their first child To learn more, please visit http://www.thehistorymakers.com/biography/ lafayette-jones.

Lafayette Jones

Sandra Miller Jones

CEO of SMSi-Urban Call Marketing

Founding Solutions

Lafayette Jones, CEO of SMSi-Urban Call Marketing and “Urban Call” publisher, is a marketing expert and community activist. He created the highly successful Orville Redenbacher Gourmet Popping Corn and Hunt’s Manwich strategies Lafayette Jones at ConAgra and served Procter & CEO of SMSi-Urban Call Marketing Gamble, Kraft and Unilever as a sales and marketing executive. At Chicago minority-owned powerhouses Johnson Publishing Company (Fashion Fair Cosmetics, Ebony magazine) and Johnson Products Company (Ultra Sheen), he served as vice president and general manager. In the $7 billion multicultural beauty category, he allied 30 ethnic health and beauty care industry competitors to create the American Health and Beauty Aids Institute (www.ahbai.org) and formed the Proud Lady Silhouette. As the founder of the faith-based Goler Community Development Corporation (www.golercdc.org), Lafayette Jones helped to revitalized an African-American historic district into a $100 million mixed-use

Chair

SMSi

Health

Sandra Miller Jones is the founding chair of SMSi Health Solutions, formerly Segmented Marketing Services, Inc. (SMSi). Sandra Jones graduated cum laude from Howard University. She is Sandra Miller Jones a Golden Soror, a proud member of the Founding Chair of SMSi Health Alpha Kappa Alpha sorority and was Solutions the first African-American woman to receive an MBA from Northwestern University’s Kellogg School of Business. After leaving Kellogg, she worked as a marketing executive for the Quaker Oats Company, managing various national brands, including the $100 million-plus Quaker Oatmeal franchise. During her 35 years in business, Sandra Jones has helped numerous female entrepreneurs start and expand their businesses, which is her passion. She has also employed hundreds of community residents each year, including local outreach managers in 36 top cities. She is married to Lafayette Jones. To learn more, visit http://www.thehistorymakers.com/biography/sandramiller-jones.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. OTC Beauty Magazine March 2022

JINNY TRADE SHOW

BIG Show

Loyal customers are why the Jinny Big Show is successful year after year. The opportunity to connect face to face with other beauty industry professionals is invaluable. The Big Show is a well-organized event that allows attendees and exhibitors to network and build long-lasting relationships that can help create positive brand growth. For over 25 years, the Jinny Big Show has offered customers the best industry networking, bell ringer promotions, and premium samples. Customers in the past have received well over two million dollars in money orders and an average of over 300 bell ringer deals because Jinny has the inventory to back up any promotion. This year the shows will be held in Miami (February 27th), Atlanta (March 6th), New Jersey (March 13th), Chicago (March 20th), and Los Angeles (March 27th) from 10 am to 5 pm where cherished customers take part in a day of

TIPS For OTC Retail Owners: #1 Make a plan. Create a list of vendor booths you want to visit in order of importance.

#2 Wear comfortable clothes. Whether you choose to dress casually, or get dressed up, try and keep in mind that you will be doing a lot of moving around for a few hours.

#3 Pack snacks and water. Trade shows can be long and while there are refreshments offered, it’s always good to be extra prepared with snacks for you and your team while you are traveling.

#4 Arrive as early as possible. Arriving on time is a great way to get acclimated with where certain vendors are and to easily see where new vendors are.

#5 Bring business cards. Make sure you and your team have enough business cards as well as a designated place in your bag to store the cards of people you meet.

special deals, and the biggest discounts.

#6 Carry a clipboard or tablet. A clipboard (or tablet) for notes is a great

To learn more about taking advantage of the

a product, or the person you met. If you are traveling with a team, designate

upcoming shows and deals, please contact your local Jinny sales representative. Check out our tips below on how to prepare and make the most of your Big Show experience.

OTC Beauty Magazine March 2022

resource to jot down the vendor name and things you like about the brand, one person to help take notes.

#7 Book a nearby hotel. This can help if you are coming from out of town, especially if you leave with more items than you came with.

1. SAVINGS THAT NO OTHER DISTRIBUTOR CAN OFFER 2. BEST DEALS & BIGGEST DISCOUNTS 3. LOWEST PRICES 300+ BELL RINGER DEAEALSLS 4. OVER 300 5. DEEP DISCOUNTS UP TO 58% OFF SPECIAL NOTE - Read Below “Extra Percentage Discounts Offered in the Month of April for Attendees ONLY”

Jinny - Chicago 45 West Hintz Road Wheeling, IL 60090

SHOW HOURS : 10 : 00 am

Jinny Beauty - LA 6060 E. Slauson Ave. Commerce, CA 90040

Lo Sh ca ow tio n

Jinny - New Jersey 2704 Cindel Drive Cinnaminson, NJ 08077

Lo Sh ca ow tio n

JBS Beauty Club 4300 Northeast Expy Doraville, GA 30340

Lo Sh ca ow tio n

Jinny - Miami 16241 N.W. 48th Ave. Hialeah, FL 33014

March 6TH March 13TH March 20TH March 27TH Atlanta New Jersey Chicago Los Angeles Lo Sh ca ow tio n

Feb 27TH Miami

5 : 00 pm

Please Contact Your Jinny Sales Representatives for More Show Information

OTC Beauty Magazine March 2022

BEAUTY AMBASSADOR BY SARA RUEDA

New Year. New Color.

Now white?

Keep your New Year look bright. By now, you’ve long scrolled past all the ‘new year, new trends’ and have

Another way to keep color fresh and happy? Treatments, treatments,

probably already chosen looks to try or are wearing one right now. We’re

treatments. Deep conditioning, protectants, preservers. You name it.

willing to bet there’s some color fun involved! Maybe it’s a whole new

The Ionic Soft Bonnet Dryer is perfect for hair TLC. That gentle heat we

color, a metallic bang, or some stand-out face-framing strands. Making

mentioned above is made for treatments. Plus, a portable design, flexible

the choice was the easy part; now, what’s left to figure out is how you style

hose, and a 6ft. power cord lets you set up (or move around as needed)

that new look and help preserve your new hue? You get a dryer that can

wherever’s most comfortable. An effortless clean-up is included, with a

help you do both! Meet the Gold ‘N Hot Professional Ionic Soft Bonnet

built-in bonnet and cord storage.

Dryer and get to know what it can do. This dryer gives you what you need and gives you options (for when you Hair color preservation 101: dial down! Dial down the washes. Dial down the water temperature when you do wash. And, of course, take the temperature down a few notches on any styling appliances. Enter

know, you move on to your next look). Find the Ionic Soft Bonnet Dryer at Amazon, along with all the other Gold ‘N Hot appliances that help you celebrate your style. Gold ‘N Hot aims to support stylists

the Gold ‘N Hot Professional Ionic Soft Bonnet Dryer - a styling

and hair enthusiasts with professional products for every

appliance that has all hair types in mind. Designed with four

step of their process. We provide a wide variety of

heat settings (including both a ‘cool’ and ‘low’ setting) and Ionic Technology, the dryer has key features for gentle-drying without compromising on style. Set your natural

quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

styles to be smooth, full of healthy-looking shine and help make that color last.

Meet Sara Rueda

Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.

OTC Beauty Magazine March 2022

TOP FIVE

Top Hair Color Products

Changing your hair color can be tricky; choosing the right hair colors to stock in your store – even trickier. Some shoppers may want something temporary, while others may prefer a semi-permanent or permanent hue. And all colors aren’t created equal. Natural shades are always important, but some colors are a must to have in your store. Ditch the guesswork and check out our top five color products at Jinny Beauty Supply.

Beautiful Collection SemiPermanent Color in Jet Black When it comes to hair colors, this semi-permanent variety from Clairol is a top-seller. Customers have fallen in love with the rich color boost and conditioning this product provides. Enhancing your natural color with added shine and moisture has never been so easy.

Highlights • • •

Effectively blends gray hair

Can be applied immediately after relaxing Formulated with Aloe Vera, Jojoba oil and Vitamin E

L’Oreal HiColor HiLights (Natural Blonde)

With this hair color, blonde highlights are accomplishable in 30 minutes or less. The no-drip crème makes it easy to apply, and shoppers enjoy the highly-visible highlights this product can create on dark hair.

OTC Beauty Magazine March 2022

High Beams Intense Temporary Spray-On Hair Color in #20 Black

When you need intense color without the commitment, this is the spray to buy. Whether you’re looking for subtle highlights or want to enhance an existing color, this temporary hair color is perfect for the job. Best of all, it washes out with one shampoo.

Manic Panic Cotton Candy Pink

Manic Panic has long been a trailblazer in the color niche. But their neon Cotton Candy Pink is still one of its most popular colors at Jinny Beauty Supply. The semi-permanent shade glows under a black light and is cruelty and vegan free.

Bigen Permanent Powder Hair Color in Oriental Black

This is another fan favorite in the multicultural market. This classic permanent color can cover grays and enrich natural hair color without having to lift it. This ammoniafree product provides the coverage you need for a long-lasting, natural look.

NEW Sulfate-Free Shampoo and 2-in-1 Shampoo and Conditioner! Head-turning hair starts with a healthy scalp. Remove build-up. Relieve itch. Retain moisture. For healthier scalp and healthier hair in just three weeks.* This is scalp care made for Black hair. SCALP CARE MADE FOR BLACK HAIR.

RESP RESPECT THE CROWN

OTC Beauty Magazine March 2022

MAKEUP BRUSH USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES

BRUSHES BROW DUAL ENDED BRUSH • EYELINER BRUSH • EYESHADOW SMALL BRUSH • EYESHADOW LARGE BRUSH C-CURVE EYESHADOW BRUSH • TAPERED EYESHADOW BRUSH • RETRACTABLE LIP BRUSH • CONCEALER BRUSH • FOUNDATION BRUSH FAN BRUSH • DUO FIBER BRUSH • ANGLED BRUSH • LARGE POWDER BRUSH • KABUKI BRUSH

Dream World, Inc. 45 W. Hintz Rd, Wheeling, IL 60090 / Tel. 847-600-3020 / Fax. 773-267-1348 / Toll Free 800-535-6110 50

OTC Beauty Magazine March 2022

EXCLUSIVELY AT JINNY & DREAM WORLD INC.

CREME OF N ATU R E

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $400 OF CREME OF NATURE ARGAN OIL HAIR CARE LISTED PRODUCTS, get a

$40 Rebate!

EXPIRATION DATE: MARCH 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

MAGIC, DARK&NATURAL, SPORTIN’ WAVES

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF MAGIC, DARK& NATURAL, SPORTIN’ WAVES MEN’S PRODUCTS (MIX AND MATCH), get a

$20 Rebate!

EXPIRATION DATE: MARCH 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

AMPRO

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF AMPRO 32 OZ. GELS get a

$25 Rebate! EXPIRATION DATE: MARCH 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates. 51

OTC Beauty Magazine March 2022

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

OTC Beauty Magazine March 2022

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

SPECIAL

OFFER

BLOWOUT ITEMS & BLEACH KIT

• • • • • •

Smoothing Weightless Wash 8.5 Oz Moisture Treat Deep Conditioner 12 Oz Silky Slip Blow-Dry Cream 5.1 Oz Heat Shield Primer Mist 4.4 Oz Shine Gloss Serum Balm 3.38 Oz Bleach Kit

FREE! BUY BLOWOUT 1 DISPLAY, GET 1 CASE DARK & LOVELY HAIR COLOR FADE RESIST 371 JET BLACK, FREE # CR371

OFFER ENDS MARCH 31, 2022

OTC Beauty Magazine March 2022

THERAPY TRENDS NATURAL CHOICES TO DYE FOR By Elayne McClaine Between chemical and natural hair dyes are available in the market, consumers are demanding dimension safety and choice. Whether three weeks or eight weeks of color fidelity consumers want color choices that dye and deliver. Forty percent of the market wants permanent hair color with its health and damage drawbacks. These consumers want to avoid chemical processing and ingredients such as ammonia, parabens, resorcinol, PDD (Para-phenylenediamine), phthalates, and gluten. Due to the various health concerns, people are using natural hair colors instead of chemical hair colors. Leading brands have started focusing on producing organic hair colors using different types of plants, oils and herbs. One such brand can deposit color with 82-100% plant based ingredients. It relies on a purified version of henna for the wide array of tones. There are brands, whether chemical or plant based than can deposit color and deliver an experience—deep undertones, glow in the dark metallic, natural high lights and low lights. Consumers love temporary color waxes. Stark colors and seemingly permanent choices can be rinsed out. Consumers who want a short term paint on color transfusion can coat their hair and wash it away. Whatever they decide, there is no gray area. Most of these products will cover gray or enhance it.

Dream World, Inc. 45 W Hintz Rd. Wheeling, IL 60090 | Tel. 847-600-3020 | Fax. 847-600-3025 | Toll Free 800-535-6110

Available Exclusively at Jinny Beauty Supply & Dream World

Addressing these choices require more than adequate stocking and merchandising. There’s another choice that’s of concern to the OTC dealer. Consumers are now comfortable selecting shades and formulas on line. Color choices of today are less risky. They can purchase a full line of true to life dye jobs in customized kits. They can expect salon quality results and instruction from the internet. Many specialty stores can supply the follow up selection and ancillary products selected on line. There is no reason that OTCs can’t get into this method of fulfilment of color choices to dye for.

JBS Beauty Club has all your accessory Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www. esmemarketspecialists.com. 54

OTC Beauty Magazine March 2022

needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you

can always buy items by the piece and at great prices. For more information,

call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

GET YOUR COLOR SALON GRAFIX The perfect tool to add subtle color highlights or to make a bold statement

NEW FO R 2 02 1

Black Indigo

Black base color with tint of blue

Black Auburn

Black base color with tint of dark auburn

Black Coverup

Conceals grays for black and black-brown hair

High beams Tinted Black washes away with just one shampooing, with no risk of damaging your hair color; Get ready to turn on the creativity with high beams intense temporary spray-on hair color.

peroxide ammonia

parabens phthalates

mineral oil sulfates

For more information please reach out to Alison Bertolucci: ABertolucci@HighRidgeBrands.com

OTC Beauty Magazine March 2022

CLIPPER TIPS

Sponsored by Andis Co.

Expert Education at Your Fingertips By Angie Perino

Andis Global Manager of Education In the Barber and Beauty industry, time is money, and knowledge is vital. Andis recognizes that creators need a place to come together to learn new skills, get tips and find inspiration that they can bring back to their clients. Andis’ newly redesigned Education Site empowers creators to have access to new content from virtually anywhere. The Andis Education Team, comprised of some of the most renowned barbers and stylists in the world, works hard to deliver content for all skill levels. Whether you are looking for fundamentals, trending styles, advanced techniques - or even just ways to spark your creativity - the new Andis Education site is your source for finding what you need to create your way for success.

Live Webinars Join our world-class education team each month for live, interactive virtual classes. You’ll learn new and trending styles as well as tips and tricks from some of the best talent in the industry. These two-hour long virtual classes provide the perfect opportunity to learn from our experts and even ask them specific questions. After the class, you’ll have access to the entire on-demand recording.

On-Demand Library Perfect for on-the-go or in-between clients, our virtual education on-demand library contains previously recorded courses, plus plenty of quick videos that are five minutes or less. In addition to step-by-step lessons in haircutting, other great content is available such as downloadable books and guides featuring how to care for your tools. With our growing ondemand library at your fingertips, it’s easy to access educational content for all hair types and genders, with a vast array of Andis tools that can fit into your schedule — anytime, anywhere. Check out the fresh, Andis Education Site, with new content every month at andis.com/BarberStylistEducation.

ANGIE PERINO Global Education Manager Take your business to the next level with education from Andis. Angie Perino has a background as a salon owner, national educator for licensed beauty professionals, cosmetology school director and corporate professional beauty business education manager servicing North America. She can help craft the right blend of education for your salon, distributor network or corporation utilizing industry leading Andis tools.

OTC Beauty Magazine March 2022

INDUSTRY NEWS

La La Anthony Debuts Her INALA Hair Care Collection

OTC Beauty Magazine March 2022

La La Anthony launches her first ever hair care line, INALA,

INALA’s signature Rice Water Complex.

debuting on www.shopinala.com this month. With a mission to

Great hair defines a mood and every hairstyle tells its own story.

fuel confidence and boost empowerment, Anthony pulled on her

Knowing this, INALA prides itself on developing products that do

personal experience to create thoughtful, results-driven products

the heavy lifting so that “empowered hair” is simple and effortless

that work to inspire self assurance. What started as an experiment

to achieve. Much like the beauty of a white smile or the smooth

in her kitchen turned into a fulfilling experience filled with self

look of clear skin, healthy hair only takes a little bit of effort with

discovery and the debut of the INALA brand.

the right products.

“I believe that strength, confidence, and power come from being who we

INALA’s Power Potion®, a leave-in

truly are. INALA was created out of a

treatment that combines the power

personal need and turned out to be

of nature with the best of science to

much more. The journey of creating

encourage healthy hair growth, is the

the INALA Rice Water Complex, which

first product in the line. Infused with

is the power behind the brand, is a

INALA’s signature complex of Rice

story I’m excited to share.”

Water, Biotin, Arginine and a variety of hair strengthening ingredients,

During COVID when Anthony was

there is power in every drop. Used

home for a long stretch of time, she

once a day, it nourishes the scalp and

began to notice that years of being

strands at the root.

in a stylist’s chair and having her hair pulled, prodded and manipulated had

About INALA

taken a real, noticeable toll. Looking

Founded by La La Anthony, INALA

to find a solution to treat and restore

is a haircare brand with a mission

her hair health, Anthony took a deep

to boost hair health from the crown

dive into the power of rice water.

down. The brand is built around

Because rice water has been used to

5 pillars; Inclusion, Nourishment,

enhance skin and hair for centuries,

Accessibility,

Listening/Learning,

Anthony was committed to educating herself. Her research led

and Amplification. These pillars align and direct our product

to countless “how to” YouTube videos about nutrient-rich rice

development and brand mission. They also happen to spell out

water. After making and using her own rice water treatments at

our name, INALA. Like it’s founder, INALA embraces all forms

home, the proof was in her hair and friends started to take notice.

of beauty and encourages acceptance by offering treatment-

That was the catalyst that led Anthony to find a reputable team of

focused solutions for the common hair issues that women face.

beauty experts that could help bring her vision to life. The result…

www.shopinala.com / Follow @INALA

OTC Beauty Magazine March 2022

INDUSTRY NEWS

Meet Amazon’s Top-Selling Italian Hair Serum That Will Transform Your Mane Treat Your Hair With Remilia Hair’s Powerful Keratin Treatment To Ensure A Perfectly Radiant Mane Cosmocap is expertly designed to instantly increase your hair’s

shine and reduce frizz and breakage, leaving your tresses softer

and stronger. Remilia Hair is all about giving you that glossy, shiny look for a “good hair day” every day! Ideal for dry, damaged and

dull hair, The Cosmocap is safe to use on keratin-treated, colortreated and chemically-treated hair.

The capsule itself is made of seaweed rather than plastic or gelatin, supporting our product in being fully cruelty-free, gluten-

free and gelatin-free, steering clear of harmful sulfates, parabens and fillers without sacrificing maximum results. As a result,

Remilia Hair’s The Cosmocap has eliminated the need for bulky bottles; these next-gen capsules are easily dissolved and make

an excellent plant fertilizer to not only protect, but prolong the earth’s well-being - and the only person to love it more than the planet is you!

Remilia’s Cosmocap retails at $27 USD and can be purchased

through their website as well as Amazon. To learn more about Remilia Hair and its mission, please visit remiliahair.com.

About Remilia Hair Remilia Hair started with the goal of Our hair is a fundamental part of us, and bad hair can leave us in a foul mood for

the whole day. Remilia Hair – the high-

performance hair care brand aims to help

everyone achieve that perfect hair moment

with The Cosmocap – a lightweight keratin

serum-treatment designed to transform dry,

damaged hair into the shiny, healthy hair you deserve.

The Cosmocap is the perfect way to make sure your hair

is looking and feeling its best - one capsule will have your hair looking soft, radiant and ready to impress.

Made in Italy and with over 1,500 five-star reviews on Amazon, The 60

OTC Beauty Magazine March 2022

creating

convenient,

travel

friendly

hair care products that really work. The products are developed in Los

Angeles and made in Italy using the most

advanced Italian technology. They pride

themselves on having products that actively

address hair concerns and noticeably improve

hair health for all hair types. The brand has stuck

to their roots with ethically sourced ingredients that

are highly effective in transforming your mane. Remilia Hair

products are cruelty-free, biodegradable, and don’t contain damaging fillers to ensure our products deliver maximum results without compromising our values.

“ Moving is an act of love you give yourself.

THIS IS GROWTH.

L I TA L E W I S FITNESS & WELLNESS COACH

NEW

Introducing the Gold Series New Lengths Collection. For Longer, Stronger Hair.*

Lita knows the secret to real growth is a regimen made for you. The New Lengths Collection is that regimen. Made by Black scientists especially for textured hair. *strength against breakage

OTC Beauty Magazine March 2022

INDUSTRY NEWS

Creme of Nature Launches Second Installment of $100,000 Legacy to Leadership HBCU Scholarship Fund In Honor of Black History Month, Creme of Nature launched the

Understanding college students have a myriad of technical needs,

Fund for HBCU students. Enrollment opened in February 28,

Fund (TMCF) to gift the 20 BHM winners with a $500 technology

second installment of their “Legacy of Leadership” Scholarship and currently enrolled HBCU students across the U.S. will be

able to apply for a share in $100,000 in scholarship funding. The scholarships will be administered by The Thurgood Marshall College Fund (TMCF).

Together, with an amazing line-up of partners, Creme of Nature will work in collaboration with Walmart to raise awareness of the

scholarship at the retail level. An end cap display in over 1900 stores will feature Creme of Nature products along with two Black

Owned, Black Founded beauty brands. Those brands include

Walmart provided a $10K grant to the Thurgood Marshall College

award. The grant will help students purchase laptops, digital tools

or other tech resources to enhance their learning experience at school or virtually.

“Walmart is committed to creating opportunity and access to education in the communities we serve,” said Regine Moore, Director, Walmart Constituent Relations. “We are happy to help

drive awareness of the Legacy in Leadership scholarship fund initiative.”

Young Kings, an all-natural and organic hair care line especially for

“We are so excited in this year’s program, to be able to partner

innovative cosmetic line designed for the everyday consumer of

the opportunity to participate in a big community and cultural

brown and black young males, and the popular Crayon Case, an color and the professional make-up artist.

Walmart has a long history of supporting HBCU students. 62

OTC Beauty Magazine March 2022

with like-minded small Black Owned businesses – affording them

initiative” said Stephanie Burks, Sr. Marketing Director, Revlon Multicultural. “Collectively, we will bring our Legacy of Leadership

Scholarship program to life within the Walmart store environment.

With all of our efforts working in concert, we will provide critical

their personal legacy brands. This innovative program has a dual

their personal and professional goals.” says Burks.

of this educational scholarship venture. Second, to act as a beacon

funding and confidence to HBCU students working to achieve

To learn more about Legacy of Leadership, and the requirements to qualify, HBCU students are

purpose for Creme of Nature. First, to serve as an ongoing anchor

to effectively address the company’s ongoing commitment to diversity, equity and inclusion -- specific to HBCUs.

encouraged to visit the Creme

Fans are encouraged to follow

February 28, 2022, a link to

@CremeOfNature on Facebook,

of Nature website now.

Creme of Nature on social media

the application process will be installed.

YouTube and Instagram. Or for

Students can

complete the application and

upload a two-minute video –

program

answering the question “What

scholarship funds and other prizes - including Creme of Nature products - to help with their financial educational needs.

the

please

visit

https://

leadership/

Applications will be accepted

Twenty HBCU students will be selected to receive up to $5,000 in

about

cremeofnature.com/legacy-of-

legacy means to me”.

from February 28, 2022 through April 4, 2022.

information

Legacy to Leadership Scholarship

About Creme of Nature For more than four decades, Creme of Nature has created a

plethora of remarkable hair products to help women achieve their best hair. Creme of Nature is the first multicultural brand to offer hair care and styling products.

The goal is to assist students in the nurturing and development of

DREAMWORLDPRODUCTS.COM OTC Beauty Magazine March 2022

READER FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the most popular color products at your store?

•

Do you have challenges with merchandising your color products?

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Was this issue of OTC helpful in furthering your knowledge about hair coloring and other related merchandise?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

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OTC Beauty Magazine March 2022

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

OTC Beauty Magazine March 2022

AD INDEX

AFAM Concept ........................................................................................... 7, 9

Innovative Beauty........................................................................................ Beauty........................................................................................ 65

American International. International............................................................................... 17

JBS Hair. Hair........................................................................................................... 27

Ampro.........................................................................................................39, Ampro ...................................................................................................... 39, 51

Jinny Big Show. Show.............................................................................................. 45

Andis................................................................................................................. Andis ................................................................................................................. 57

J. Strickland & Co. ..........................................................................................5 ........................................................................................ 5

ApHogee ................................................................................................. .................................................................................................22, 22, 23

KAB Brands .........................................................................................................

Beauty Quest Group .................................................................................. 15

Kaleidoscope Hair products............................................................. products............................................................. Cover

Dark & Lovely................................................................................................. Lovely................................................................................................. 53

Manic Panic.............................................................. Panic..............................................................68, 68, Inside Back Cover

Developlus....................................................................................................... 19 Developlus

Procter & Gamble - Royal Oils.......................................................... Oils..........................................................49, 49, 61

Dream World Inc........................................ Inc........................................6, 6, 50, 54, 56, 63, Back Cover

PDC Brands....................................................................................................... Brands.......................................................................................................1 1

Eden Bodyworks.......................................................................................... Bodyworks.......................................................................................... 31

SMSi - Urban call Marketing, Inc ............................................................ 40

www.afamconcept.com

www.ardellshop.com

www.amprogel.com

www.andis.com

www.aphogee.com

www.one-n-only.com

www.softsheen-carson.com

www.coloroops.com

www.dreamworldproducts.com

www.edenbodyworks.com

E-Style............................................................................................................... 11 E-Style www.ecocoinc.com

Fantasia............................................................................................... Fantasia ............................................................................................... 3, 20, 21 www.fantasiahaircare.com

Hask Hair ........................................................................................................ 47 www.haskbeauty.com

High Ridge...................................................................................................... Ridge...................................................................................................... 55 www.salongrafix.com

OTC Beauty Magazine March 2022

www.godefroybeauty.com

www.jbshair.com

www.jinny.com

www.jstrickland.net

www.aphogee.com

www.iluvcolors.com

www.manicpanic.com

www.headandshoulders.com/en-us/the-royal-oils-collection

www.cantubeauty.com

www.multicultural.com/multicultural-marketing-news/smsiurban-call-marketing

Straight Arrow..................................................................................................... Arrow..................................................................................................... www.straightarrowinc.com

Wella................................................................................................................... 29 Wella www.wella.com

XBI................................................................................................................33, XBI ............................................................................................................. 33, 35 www.okaypurenaturals.com

SHOW CALENDAR MARCH | APRIL 2022 WHEN

WHAT

WHERE

CONTACT

March 6

Jinny Trade Show Atlanta

Doraville, GA

www.jinny.com

March 4-6

Beauty Intl

Dusseldorf, Germany

www.beauty-duesseldorf.com

March 5-6

Top Hair Intl

Dusseldorf, Germany

www.top-hair-international.com

March 10-14

Cosmoprof/Cosmopack Worldwide

Bologna, Italy

www.cosmoprof.com

March 13

Jinny Trade Show New Jersey

Cinnaminson, NJ

www.jinny.com

March 13-15

Beauty Experience.IBS New York

New York, NY

www.ibsnewyork.com

March 20

Jinny Trade Show Chicago

Wheeling, IL

www.jinny.com

March 26 - 29

Hair Brazil

Sao Pablo, Brazil

www.hairbrasil.com

March 27

Jinny Trade Show Los Angeles

Los Angeles, CA

www.jinny.com

April 9 - 11

America’s Beauty Show

Rosemont, IL

www.americasbeautyshow.com

April 28 - May 1

Cosmo Pack

Bologna, Italy

www.cosmoprof.com

April 3

North American Hairstyling Awards

Long Beach, CA

www.probeauty.org

April 23 - 24

Taliah Waajid World Natural Hair

Atlanta, GA

www.naturalhairshow.org

FEBRUARY

APRIL

OTC Beauty Magazine March 2022

PRODUCT SPOTLIGHT

OTC Beauty Magazine March 2022

INDE PENDENTLY WOMEN OWNED & O PERATED SINce

19 7 7

AVA ILA BLE IN 5 0 + SHADES ! FORMULA S FOR ALL HAIR TYPES

WILD WILDYET YETMILD MILDHAIR HAIRCOLOR. COLOR.98% 98%CONDITIONING CONDITIONING INGREDIENTS. VEGAN. NO ANIMAL TESTING. OTC Beauty Magazine March 2022