OTC Beauty Magazine, July 2019

www.revlonrealistic.com

In Every Issue

Procter & Gamble

There aren’t many companies whose portfolios are as extensive as Procter & Gamble’s. With products for kitchens, bathrooms, laundry rooms and in all niches of beauty, this behemoth of a business is a household name. Recently, the company expanded its popular Head & Shoulders that to Royal Oils – an offshoot collection that caters to scalp care for textured tresses. This product line, along with the cult favorite, Pantene Gold Series, has thrown the company into the thick of the multicultural haircare market. Brand Director Lela Coffey chatted with OTC Beauty Magazine to discuss the history of the company and these popular brands.

프록터 & 갬블

프록터 & 갬블만큼 다양한 제품을 생산하는 회사는 많지 않습니다. 주방이나 욕실, 세탁실을 포함한 모든 용도의 제품을 생산하는 이

대기업은 누구나 잘 알고 있습니다. 최근에 이 회사의 자회사인 헤드& 숄더에서는 곱슬머리용 헤어 케어 제품인 로얄 오일스(Royal Oils) 라는 제품을 출시했습니다. 프록터&갬블의 또 다른 자회사인 팬틴의 골드 시리즈와 더불어 흑인들을 위한 더욱 다양한 헤어 케어 제품을 선보이게 된 것입니다. OTC 뷰티 매거진에서는 브랜드 디렉터인 렐라 코피를 만나 P&G의 역사와 브랜드에 대해 이야기를 나누었습니다.

24 Knowledge To Know

How Important is a Good

Salesperson to Your Business?

By Dr. Edward Tony Lloneau

Know and understand the difference between an order taker and a salesperson. An order taker will accept whatever directions the customer gives. A salesperson will suggest other related items and supply information that will aid the customer in their decision and increase the sale. The true test of a sales or customer service person is not necessarily to sell the customer what they want or ask for but to sell the customer what you have.

좋은 판매 사원이 얼마나 중요한가?

에드워드 토니 로뉴

주문을 받는 사람과 판매원의 차이를 이해할 필요가 있습니다. 주문을

받는 사람은 고객이 하는 모든 주문을 받아들일 것입니다. 판매원은

고객들이 결정을 내리도록 도움을 주고 판매를 늘리기 위해 관련된

제품이나 정보를 제공합니다. 훌륭한 판매원 혹은 고객 서비스 직원은

단지 고객이 원하거나 찾는 제품만이 아니라 본인이 가지고 있는

제품을 능숙하게 판매합니다.

ON THE COVER

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SUPER CURL

Business Tips

Understanding the Weight of Words in the Workplace

3 Ways Words Work Wonders in Elevating Professional Performance

By Jennifer Powers

You can create an awesome shift in your business or professional career right now. One of the easiest ways to do that is with your words. Yes. Words. Your words have a direct influence over your results. All. The. Time. You may already know this. Yet, it’s possible that you rarely give enough attention or credit to the effects that words can have on your every day

직장에서 말의 중요성

업무 실적 향상을 위해 좋은 말을 하는 세 가지 방법

제니퍼 파워스

사업이든 직업 이력이든 당신은 지금 큰 변화를 가져올 수 있습니다.

그러한 변화를 가져올 수 있는 가장 쉬운 방법은 말을 바꾸는 것입니다.

당신이 하는 말은 언제나 결과에 직접적으로 영향을 줍니다. 언.제.나.

아마 이미 알고 계신 내용일지 모릅니다. 하지만 말이 일상생활에

미치는 영향을 충분히 인지하기는 어려울 수 있습니다.

34 Hiring is an Emotional Exercise

4 Tips for Selecting the Best Candidate By Jeremy Eskenazi

Have you ever found yourself making self-defeating statements like, “I’m miserable at work because my boss is a jerk,” or “I’d work harder if they paid me more.” Surely you have. You’re human. But the truth is, when you make statements like these you are blaming other people, things, and circumstances for your reality being the way it is. You are holding everyone and everything else responsible for YOUR outcomes, feelings, actions, reactions, and choices. And when you do that you’re acting like a victim. In every moment of every day, you can choose to either play the victim or the victor. In other words, you get to choose to give your power away or hold onto it.

채용은 감정 싸움이다

최상의 인재를 선별하는 4가지 팁

제레미 에스케나지

이력서들을 보면서 완전히 압도된 기분이 드신 적이 있으십니까?

자기소개서를 읽으면 그 사람이 회사를 위해 무엇을 할 수 있는지 보다 그 사람 개인의 이야기에 빠지게 되지는 않습니까? 조직에서 일할 새로운 사람을 찾을 때 무엇을 영감으로 해야 할지를 깊이 고민해야 하겠지만 그렇게 할 만한 가치가 있는 일입니다. 사람들을 면접하는 일은 끊임없고 생색도 나지 않는 일일지 모릅니다. 하지만 앞으로 회사

생활을 하다 보면 면접을 하면서 감정적으로 노동을 한 결과 최고의 인재를 여러분의 팀으로 이끌 수 있었다는 것을 깨닫게 될 것입니다.

28 The Top 6 Leadership Competencies Everyone Should Know & Grow

By Dr. Steve Yacovelli

If you turn to most organizations—including your own—you’ll likely be able to list out the “core values” that anyone within the workplace should embody. This is the social contract that anyone working for that organization should abide by. Regardless of what your organizational values are, it’s showing time again— especially in today’s modern workplace—that there really are six fundamental competencies that any leader—regardless of organization, profession, level within the business, or role— should focus their energy on if they want not just to survive but thrive in today’s workplace.

모두가 알아야 하고 발전시켜야 하는 6가지 리더쉽 덕목

스티브 야코벨리 박사 여러분의 회사를 포함한 대부분의 조직을 살펴보면, 조직 내에서 중요하게 여기는 “가치관”이 무엇인지를 알 수 있습니다. 휴게실이나

연간 실적 평가 혹은 연례 행사에 사용되는 소품을 보면 “진실성”, “ 팀워크”, “고객 중심”과 가은 가치관들을 쉽게 찾을 수 있습니다. 그러한 가치관들은 조직 내에서 일하는 모든 사람들이 지켜야 하는 계약과 같은 것입니다. 여러분 회사의 가치관이 무엇인지에 관계없이 어느 회사나 직종이나 직급이나 역할을 맡은 리더이든 누구나 현대의 직장에서 살아남고 성공을 거두기 위해 반드시 필요한 7가지 덕목이 있습니다.

48 Beauty Ambassador

Finding Balance

By Sara Reuda

64 Feature Story

The New Hair Care Regimen

Going Above and Beyond

Once upon a time, all a hair care brand needed was three to four core products: a shampoo, a conditioner, a leave-in conditioner and a styler. After all, those were products everyone needed, and it addressed the primary needs of the OTC consumer. But these days, the shopper is savvier than ever before. That means they don’t just want the bare necessities; they want scalp treatments, specialty hair masques, reconstructors for damaged strands, and the list goes on and on. Are you ready to accommodate your shoppers’ needs?

66 2019 Jinny Sales Meeting

Vendors traveled from far and wide to share news about their latest products with Jinny Beauty Supply and celebrate their success in New Orleans, Louisiana.

Long-lasting scalp relief and luxuriously moisturized hair.

Simple. SEAMLESS.

Korean

tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com Art

Advertising

Contributing

Columnists:

Editorial Letter

by Jessica De Vault Hale

Hair Care Hairstyle

It’s easy to get caught up in what’s trendy in multicultural hair care. Sure, it’s great to experiment with the latest hair colors or learn about the latest innovations in product ingredients. But one thing that mustn’t be lost in the shuffle is the foundation of proper hair care. This is a lesson that I had to come to terms with after a visit to my hairstylist led to the unfortunate duty of having to cut off several inches of natural hair.

My fire engine red hair color required more upkeep than I was able to provide. The result: tons of split ends and unhealthy looking tresses that could not be salvaged. It was a painful decision, but it reminded me about the importance of caring for my hair, first and foremost. I’m willing to bet that many of your customers have had similar experiences at some point in their life. That’s why it’s good to remind them about the products that help mend and care for their hair in between styles.

Some of our favorite hair care products are listed in the Marketplace on page 12. And if you want to know which products are selling well at Jinny Beauty Supply, check out the Top 5 roundup on page 62.

Focusing on hair care does not mean that your customers won’t be looking to try fun styling products, too. But helping them understand how specific stylers work will be necessary, as well. Expert merchandising specialist Scott Zangwill offers tons of tips on how to display your stylers in How Should You Sell It on page 20.

Striking a balance between hair care and hairstyles is vital in the beauty supply industry. Make sure you remain knowledgeable about the trends in both categories to keep your customer’s hair thriving and styling!

Jessica De Vault Hale EDITOR

vs.

다양한 인종을 위한 헤어 케어의 최신 유행을 따라 하는 것은 쉽습니다. 물론 최근 유행하는 색상이나 새로운 재료를 사용해 보는 것은 아주 좋습니다. 하지만 그처럼 유행을 따른다 하더라도 헤어 케어 면에서는 중심을 잡을 필요가 있습니다. 제 경우에도 헤어 케어를 잘 하지 못하는 바람에 스타일리스트가 제 머리카락을 몇 인치 잘라야 했던 경우가 있습니다.

당시 제 머리 색상은 새빨간 색이었는데 생각보다 관리가 필요했습니다. 관리를 잘 하지 못하니 끝이 갈라지고 상태가 나빠져 복구할 수가 없었습니다. 그래서 어쩔 수 없이 잘라야 했지만 그 일로 인해 머리카락을 관리하는 것이 얼마나 중요한지 깨달을 수 있었습니다. 여러분의 고객 역시도 언젠가 비슷한 경험을 하게 될 것입니다. 그렇기 때문에 머리카락 스타일에 변화를 줄 때는 머리카락 회복과 관리에 도움을 주는 제품을 사용해야 한다는 점을 고객에게 알리는 것이 좋습니다.

12면에 실린 마켓플레이스 기사에는 가장 인기가 많은 헤어 제품 몇 가지를 소개하고 있습니다. 또한 62면에 실린 탑5 제품을 통해 지니 뷰티 서플라이(Jinny Beauty Supply)에서 가장 잘 판매되는 제품이 무엇인지 알아보실 수 있습니다.

헤어 케어를 위해서는 물론 헤어 케어 제품의 역할이 중요합니다. 하지만 헤어 스타일링 제품의 역할도 고객들이 이해하도록 도울 필요가 있습니다. 20면에 실린 판매 전략 기사에서는 판매 전문가인 스콧 쟁윌이 스타일러 제품을 전시하는 팁을 알려드릴 것입니다.

미용용품 업계에서 헤어 케어 제품과 스타일링 제품의 비중을 정하는 일은 매우 중요합니다. 고객들이 최상의 헤어 스타일을 연출할 수 있도록 최신 유행을

Hair Essentials MARKET PLACE

One thing will never go out of style: the need for shampoos, conditioners and stylers. No matter the trends, these core products are a necessity for anyone looking to maintain their healthy hair. Stylers can include just about any product that aids in the maintenance of your style of choice. So we gathered 12 popular products that keep you hair healthy and your style looking its best.

Hair Treatment

Conditioners aren’t only the rinse-out variety. Some of the most essential conditioners are the leave-in kind, like the Hask Placenta No Rinse Instant Hair Repair Treatment. Shoppers love how this product restores the life and health of the hair, especially after the hair has endured chemical damage.

Cleansing Shampoo

Shampoo that doesn’t strip the hair of its natural oils but still leaves tresses super clean? Yes, please! Customers can’t get enough of the Cantu Shea Butter Natural hair Cleansing Cream Shampoo for its creamy lather, gentle cleansing formula and conditioning properties without the buildup.

Hair Jam

Those sleek braid styles we’ve seen this summer aren’t achievable without a reliable hair jam that provides extra hold for frizz-free style and clean parting lines. That’s why a lot of stylists rely on Shine ‘n Jam Magic Fingers for Braiders. It’s the perfect solution for polished styles without the buildup.

Scalp Elixir

Royals Oils from Head and Shoulders presents the Instant Soothe Scalp Elixir the scalp love your customers desire. It’s fresh, cooling leave-in formula invigorates the scalp and soothes to provide instant scalp relief with 4-hour protection. No rinsing required! It also enables long-lasting scalp care to wash less. Perfect for protective styles, twists, and locs. Proudly recommended by My Black is Beautiful.

Moisturizing Shampoo

Shampoos don’t have to be expensive to be effective. The V05 Moisture Milks Moisturizing Shampoo Strawberry & Cream has a 5-vitamin formula that includes natural oils and strawberry and soy milk protect extract that leaves hair moisturized and rejuvenated.

Oil Sheen

There aren’t many products that can be used for a variety of needs, styles and textures; but Isoplus Oil Sheen Hair Spray does just that. This “hair doctor in a can” not only adds tons of shine, but it can be used on curls, relaxed hair, extensions and even wigs. It is also formulated with vitamins that promote healthy hair.

Growth Oil

When hair growth is your focus, a conditioning product that nourishes the scalp is vital. That’s why the Mane Choice Hair Solution’s Multi-Vitamin Scalp Nourishing Growth Oil is a perfect choice. Gentle enough for daily use, this product leaves the scalp feeling revitalized and conditioned.

Hair Gel

Why get just a hair gel when you can find one that does double duty for your tresses? The Ecoco Ecostyler Professional Styling Gel with Olive Oil is that multitasker that shoppers adore. Not only does it offer maximum hold, but it also moisturizes the hair and scalp and performs without leave flakes behind.

Curl Serum

Curl definition and shine have never been so easy as its been with the Curlific! Hydrating Curl Serum. It works quickly and effectively to deliver a luxurious, luminous glossy shine to all types of curls and textured hair while giving lasting hydration and light control with just the right amount of hold.

Conditioner & Detangler

Even when your customers want to wear wigs or extensions, there are still stylers and maintenance items necessary to make their hair look its best. Enter: the ON Organic Natural Curl-N-Wavy Curl defining Conditioner & Detangler. It refreshes your extensions and makes detangling a breeze for longer wear.

Locking Gel

Locticians swear by the effectiveness of the Jamaican Mango & Lime Locking Gel, and for good reason! This popular gel helps start and maintain locks without the gross product buildup. It has a long-lasting hold and works well for twists, as well.

Glue Remover

When you’ve worn a stylish lace-front wig or closure, you have to remove it safely. That’s why we love the Chic Bond Lace Wig Bond Conditioning Remover. Not only does it remove stubborn glue, but it does it gently with its infusion of Vitamin E and Argan Oil to ensure your edges are protected.

How should you sell it?

Scott Zangwill

This month’s selling focus is…

Snots and Hair Gels

If you’re a customer looking for a hair gel or styler, the process to find the right one can be overwhelming. There are hair gels, jellies, pomades and snots. As unappealing as Snots sound, it is undoubtedly a favorite amongst shoppers. More brands are creating their variation of this thick, viscous hair product.

How do you properly merchandise and sell Hair Snot?

Scott Zangwill

Merchandise Brand Specialist Inc.

www.merchandisebrandspecialist.com

About Merchandising Specialists, Inc.

“To Snot . . . Or Not? That is the question.

In the OTC stores today, there is a brand of hair control known as “snot.“ This is a relatively new term and a product of Moco de Gorilla. This is a very strong, waxy gel type that is used to get a punked-up, spiked hairstyle with the maximum hold for your hair. Consumers should know and understand the difference between snot and the traditional hair gels that are out in the stores. Educating shoppers can help you sell them.

Today’s gels come in a large variety of scents, sizes, and offers on what they can do for the consumer. Gels come infused with a variety of ingredients including cannabis, aloe, coconut, flaxseed, olive, argan and Jamaican Black Castor Oils

If you’re looking for maximum hold and a stiffer look, then snot is the perfect option. However, your everyday regular and max hold gels like Ampro, Softee, Dax, Blue Magic, Blue Duchess, Eco, göt2b®, etc. can give you a strong hold for your hair but not as stiff as the traditional hair gels. Your store should have an excellent selection and assortment of these up front on an end cap. By putting these out there for your customers to see and to let them know what each gel has to offer, you’ll be more inclined to sell these products.”

We specialize in getting your new products into the stores very quickly, as we have an excellent rapport with the store owners. Not only do we put out POP material, sales sheets, and samples, we are excellent at getting turnover orders quickly, getting the new products into the store and turning monthly detailed reports, as well!

Call Scott Zangwill (443-854-7100) (szangwill.mbs@comcast.net ) so he can show you how taking turnover orders can pay for a large part of your merchandising. We are in 17 cities throughout the country and now in south Florida.

If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the August issue!

Scott Zangwill

어떻게 판매해야 하나?

스노트와 헤어젤

헤어젤이나 스타일링 제품을 찾고 있는 고객이라면 어떤 제품을 사야 할지 정말 많이 고민되실 겁니다. 그 중에는 헤어젤과 젤리, 포마드, 그리고 스노트 제품이 있습니다. 스노트는 콧물이라는 의미이므로 그다지 좋은 인상을 주지 않을지 모르지만 요즘에 가장

인기 있는 제품이기도 합니다. 많은 브랜드에서 이 밀도가 높고 끈적한 제품을 출시하고 있습니다.

“스노트냐 . . . 아니냐? 그것이 문제입니다.

요즘 OTC 스토어에는 “스노트”라는 헤어 컨트롤 브랜드가 있습니다. 이 용어는 비교적 최근에 등장했으며 Moco de Gorilla의 제품입니다. 이 헤어젤 제품은 고정력이 매우 강해서 펑키하거나 뾰족한 모양을 연출할 수 있습니다. 고객들이 기존의 헤어젤 제품과 스노트 제품이 어떤 차이가 있는지 이해하도록 도울 필요가 있습니다. 고객들에게 그러한 정보를 알린다면 판매에 도움이 될 것입니다.

시중에 판매되는 젤 제품은 향기나 크기와 기능 면에서 매우 다양합니다. 젤은 칸나비스, 알로에, 코코넛, 아마씨, 올리브, 아르간 오일과 자메이카 블랙 피마자 오일을 포함한 다양한 재료로 만듭니다.

머리카락을 좀 더 강하게 고정하고 싶으시다면 스노트가 꼭 맞는 제품일 것입니다. 반면 기존에 고객들이 사용하는 Ampro, Softee, Dax, Blue Magic, Blue Duchess, Eco, göt2b® 등의 제품들은 어느 정도 스타일 연출이 가능하기는 하지만 기존의 젤만큼 고정력이 강하지는 않습니다. 따라서 여러분의 매장에 뛰어난 성능을 지닌 젤 제품을 맨 앞이나 엔드캡(End Cap)에 진열해 보시기 바랍니다. 그처럼 고객들의 눈에 띄게 배치하고 각각의 젤 제품의 기능이 무엇인지 잘 홍보한다면 판매량이 증가할 것입니다.”

Scott Zangwill

대표이사

Merchandise Brand Specialist 법인. www.merchandisebrandspecialist.com

Merchandising Specialists 주식회사 소개.

저희는 상점 오너들과 긴밀한 관계를 유지하며 여러분이 새로운 제품을 상점에 출시하도록 돕는 일을 전문적으로 하고 있습니 다. 저희는 POP 자료와 판매 통계 자료

(szangwill.mbs@comcast.net

Knowledge to Know

By Dr. Edward Tony Lloneau

How Important is a Good Salesperson to Your Business?

좋은 판매 사원이 얼마나 중요한가?

Know and understand the difference between an order taker and a salesperson. An order taker will accept whatever directions the customer gives. A salesperson will suggest other related items and supply information that will aid the customer in their decision and increase the sale. A salesperson will become thoroughly familiar with the product line, including but not limited to, its features and benefits. Plus, they’ll know and understand the competitor’s products for comparison to demonstrate why your product will best serve their need.

The true test of a sales or customer service person is not necessarily to sell the customer what they want or ask for but to sell the customer what you have.

A salesperson will create a need and desire for the product.

A salesperson will encourage the customer to ask questions, in doing so, it means that the customer is showing an interest.

The most intelligent answer that you can give to any question is, “I don’t know.” Because the beginning of all knowledge stars with “I don’t know.” To make up an answer that you are not sure of, that later proves to be incorrect, can make you and your company look ignorant. Make a note of the question; find the answer so that next time you will know. Or better yet, call the customer back and supply the answer. Customers appreciate it when you make an extra effort to be of service to them, and they show that appreciation with increased business. Make a note of the most frequently asked questions, so that you will be prepared with the answers when asked. Share this information with your coworkers.

People are naturally sales resistant. Therefore your presentation must appear to be more service-oriented, and the product just happens to be an essential part of that service.

A salesperson doubles sales; an order taker is merely a cashier who just rings up a sale. Salespeople are a store’s greatest asset. They can spell the difference between success or failure for your business. The location of your business (or position in a tradeshow) can be an essential factor in adding to your success. However, poor salespeople can make a good product fail in a great location. A great salesperson can make a not-so-great product success in a less-than-great location.

A salesperson gives the customer sufficient information to make an informed buying decision, even if the decision is no. Word of mouth advertising is worth more than any other promotion that you may use. Customers sold with good information become salespeople for your business; they return more often and refer you to their friends, family and associates. Remember this vital fact: people buy people before they buy products. If your customers trust the salesperson, they will trust the product. If you invest in a large advertising budget, then just hire clerks to restock shelves and ring up sales. Your potential loss of additional sales can be a lot more than the incentives you may pay a real salesperson. A good salesperson may not make every sale, but they will make more sales more often.

I do not believe “that the customer is always right,” but I do believe that what’s best for the customer is best for the business. The important knowledge that you learn from the manufacturers and suppliers of the products you sell should be passed on to the salesperson so that they can relate it to the customer. Not sharing information can be costly. It can cost

주문을 받는 사람과 판매원의 차이를 이해할 필요가 있습니다. 주문을 받는 사람은 고객이 하는 모든 주문을 받아들일 것입니다. 판매원은 고객들이 결정을 내리도록 도움을 주고 판매를 늘리기 위해 관련된 제품이나 정보를 제공합니다. 판매원은 제품의 기능과 이점을 포함하여

제품 라인에 대해 잘 알고 있어야 합니다. 그에 더해 경쟁사의 제품에 대해서도 잘 알고 있어서 자사의 제품에 어떤 면으로 경쟁력을 갖추고 있는지도 잘 이해하고 있어야 합니다.

훌륭한 판매원 혹은 고객 서비스 직원은 단지 고객이 원하거나 찾는 제품만이 아니라 본인이 가지고 있는 제품을 능숙하게 판매합니다.

판매원은 제품의 필요성과 제품에 대한 욕구를 창출해야 합니다.

판매원은 고객들이 질문을 하도록 유도할 것입니다. 사실 질문을 한다는 것은 고객이 관심이 있다는 표시이기도 합니다.

어떤 질문을 받든 그에 대한 가장 현명한 대답은 “잘 모르겠는데요” 입니다. 모든 지식은 “모르는” 것에서 시작되기 때문입니다. 확실하지 않은 내용을 대답했다가 나중에 사실이 아닌 것으로 밝혀지게 되면 회사 이미지에 타격을 줄 수 있습니다. 질문을 기록해 두었다가 답을 찾아 본다면 다음 번에 그 질문에 대한 답을 알게 될 것입니다. 그렇게 한 후 고객에게 연락해서 답을 알려 준다면 더 좋을 것입니다. 고객들은 여러분이 가외의 노력을 기울여 도움을 준 것에 감사해할 것이고 그에 대한 보답으로 더 많이 거래할 것입니다. 가장 많이 하는 질문을 기록해 둔다면 다음 번에 질문을 받을 때 대답할 수 있도록 준비할 수 있을 것입니다. 알게 된 내용은 동료들과 공유하시기 바랍니다.

사람들은 본능적으로 구매를 꺼리는 경향이 있습니다. 따라서 먼저 서비스를 제공하는 것에 중점을 두다 보면 자연스레 제품의 구매로 이어지게 될 것입니다.

판매원에 따라 판매량이 크게 증가될 수 있는 반면 계산원은 단지 매출을 기록해 둘 뿐입니다. 판매원은 상점의 가장 큰 자산입니다. 판매원의 능력에 따라 사업의 성패가 좌우될 수 있습니다. 상점의 위치 (혹은 박람회에서의 위치) 역시도 성공을 좌우하는 주요 요인이 될 수 있습니다. 하지만 판매원이 일을 제대로 하지 못한다면 좋은 제품과 좋은 입지 조건을 갖춘다 해도 실패할 수 있습니다. 반면 제품이 그다지 훌륭하지 않거나 입지 조건이 그다지 좋지 않다 하더라도 판매원이 훌륭하게 일한다면 성공을 거둘 수 있습니다. 판매원은 고객이 구매하기로 결정하든 그렇지 않든 구매 결정에 필요한 충분한 정보를 제공합니다. 입으로 직접 홍보하는 것은 다른 어떤 홍보 수단보다도 효과적입니다. 좋은 정보를 제공받고 구매한 고객은 스스로가 제품의 판매원 역할을 하여 친구나 가족, 지인에게 제품을 홍보합니다. 사람들은 제품을 구매하기 전에 사람의 신뢰를 구매한다는 사실을 기억하십시오. 고객들이 판매원을 신뢰한다면 제품도 신뢰하게 될 것입니다. 제품 홍보에 많은 예산을 투자하고 나서 재고 관리 및 매출 기록을 담당하는 직원을 채용하십시오. 실제로 판매를 하는 판매원에게 급여를 아낌없이 주는 것이 판매량이 줄어드는 것보다 낫습니다. 훌륭한 판매원이 항상 판매에 성공하는 것은 아니지만 전반적인 판매량은 분명 차이가 날 것입니다. 저는 “고객이 항상 옳다”는 말을 믿지는 않지만 고객에게 가장 유익한 것이

the business sales and the customer the opportunity to buy better quality merchandise. Although a neat appearance is important, the customer’s attention should be drawn to the product, not at the salesperson.

How to Select a Salesperson to Represent Your Business

A salesperson is not necessarily someone who has a lot of formal education but someone who has communication skills and enjoys interacting with people and is comfortable doing so. Then able to translate these naturalborn traits into selling abilities that not only make the initial sale, but increases it by suggesting related items, plus installing a good feeling within the customer about the product, the salesperson and more importantly the store.

An order taker will end the sale with a simple “goodbye.” A salesperson will not end the sale until all avenues of increasing the sale have been exhausted in a pleasant, non-invasive manner. If your business is located in a predominantly-ethnically neighborhood, then you should employ some salespeople with that same ethnicity, because they will be able to communicate and relate to their needs in the ethnic jargon, slang and language that the ethnic customers feel comfortable with, plus they are more likely to be consumers of the ethnic products you feature. Remember that your salespeople are also your customer service personnel. The customer will enjoy the product and related service much longer than you will enjoy the profits from the sale, and that is what will bring them back.

Meet Dr. Edward Tony Lloneau

기울이게 해야 합니다. 회사를 대표할 판매원을 선정하는 방법

판매원이 공식적인 교육을 많이 받아야 하는 것은 아니며 대화 기술이 좋고 다른 사람과 소통하는 것을 좋아하며 편안하게 느끼는 사람이

적합합니다. 그러한 성품을 가진 사람은 자연스레 첫 판매를 이끌어 내고, 관련 제품도 함께 판매하고, 제품과 판매원 그리고 더욱 중요한 것으로 매장에 대한 호감을 갖게 합니다.

주문을 받는 직원은 단지 고객에게 “안녕히 가세요”하고 말하는 것으로 끝납니다. 하지만 판매원의 역할은 고객에게 불편함을 주지 않는 방식으로 모든 판매가 즐거운 분위기 가운데 모두 마쳐질 때까지 끝나지 않습니다. 주로 특정 인종이 거주하는 지역에서 판매를 한다면 동일한 인종인 사람을 판매원으로 고용해야 합니다. 그렇게 해야만 판매원이 해당 인종 사람들의 독특한 언어를 이해하고 대화할 수 있어서 고객들이 편안하게 느끼고 해당 인종에게 해당하는 제품을 판매하기가 수월하기 때문입니다. 판매원이 고객 서비스 직원의 역할도 한다는 점을 기억하십시오. 훌륭한 판매원을 두면 판매량이 늘어날 뿐 아니라 고객들이 제품을 구매하고 관련 서비스를 받는 일을 즐겁게 할 수 있습니다. 이렇게 하면 단골 손님이 많이 생겨나게 될 것입니다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118.

Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며 민족 잡지와 학생들이 일상적으로 마주 치는 일부 함정과 전문적인 문제에 관심을 기울이는 무역 잡지의 많은 기사를 저술했습니다. 그의 책 “Ethnic Cosmetology에 대한 책에서 제외 된 책 및 주권위원회”의 사본을 얻으려면 Lloneau 박사에게 liquidgoldbondng@aol.com으로 연락하거나 전화 310-283-7118로 전화하십시오

Business Tips

By Dr. Steve Yacovelli

The Top 6 Leadership Competencies Everyone Should

Know & Grow

If you turn to most organizations—including your own—you’ll likely be able to list out the “core values” that anyone within the workplace should embody. Look in the break room, on the annual performance appraisal, or maybe on some cool tchotchke given out at an annual workplace event; you’ll see things like “integrity,” “teamwork,” and “customer focus” listed. This is the social contract that anyone working for that organization should abide by.

Regardless of what your organizational values are, it’s showing time again—especially in today’s modern workplace—that there really are six fundamental competencies that any leader—regardless of organization, profession, level within the business, or role—should focus their energy on if they want not just to survive but thrive in today’s workplace. And the best part: you probably already have an awesome handle on most of them.

“But I’m Not a Leader!”

You may be thinking, “Wait a minute: you say ‘leader,’ but I’m not a leader.” Shenanigans! A “leader” really is anyone who needs to influence and, well, lead within the organization. That could be a department head leading a corporate function, a project manager leading a team to accomplish a goal, an individual contributor with no formal leadership authority but still needs to get their stuff done—everyone within today’s workplace is indeed a leader one way or another.

In short: if you’re in a work situation where you need to interact with coworkers, bosses, direct reports, or customers, then guess what, friend? Congrats … you’re a leader!

회사를 포함한 대부분의 조직을 살펴보면, 조직 내에서 중요하게 여기는 “가치관”이 무엇인지를 알 수 있습니다. 휴게실이나 연간 실적 평가 혹은 연례 행사에 사용되는 소품을 보면 “진실성”, “ 팀워크”, “고객 중심”과 가은 가치관들을 쉽게 찾을 수 있습니다. 그러한 가치관들은 조직 내에서 일하는 모든 사람들이 지켜야 하는 계약과 같은 것입니다.

여러분 회사의 가치관이 무엇인지에 관계없이 어느 회사나 직종이나 직급이나 역할을 맡은 리더이든 누구나 현대의 직장에서 살아남고 성공을 거두기 위해 반드시 필요한 7가지 덕목이 있습니다. 그리고 리더인 당신은 상황을 개선할 수 있는 열쇠를 쥐고 있습니다.

“하지만 난 리더가 아니야!”

아마 이런 생각이 드실지 모릅니다. “‘리더’라고 하는데 난 리더가 아니야.” 잘못된 생각입니다! 사실 “리더”는 조직 내에서 영향력을 행사하고 이끄는 역할을 하는 사람 모두를 가리킵니다. 따라서 회사의 운영에 영향을 주는 부서 책임자가 리더가 될 수도 있고 특정한 목표를 달성하려 하는 프로젝트 책임자 혹은 공식적인 리더로서의 권한을 부여받지는 않았지만 특정한 일을 처리하기 위해 기여하는 사람을 포함하여 직장 내의 모든 사람이 사실상 어떤 식으로든 리더 역할을 하고 있는 것입니다.

요약: 동료나 사장, 직속 직원이나 고객 등의 사람들과 소통해야 하는 상황에서 일한다면 당신은 리더입니다!

Why These Six Competencies?

There’s been a lot conversation about what are “the right” competencies that someone serious about their own leadership development should focus on. But when you look at the field, the latest books on the topic, and what experts “out there” are focusing their energy, it’s really these six: 1. Being Authentic

중요한 이유?

있어서 중요하게 여겨야 할 덕목이 “무엇”인지에 대해 많은 논의가 있었습니다. 하지만 그러한 주제에 대해 다룬 최신 책이나 전문가들의 의견에 의하면 다음의 6가지 덕목이 중요하다고 합니다:

1. 진실함

2. 리더로서의 용기

3. 공감 능력

4. 폭넓은 의사소통

5. 대인 관계

6. 문화 형성

What’s interesting about the six areas is that they are very intertwined. For example: being your authentic self as a leader requires having courage; building relationships requires effective communication skills, etc. So, while we’re looking at these six leadership competencies one at a time, they really wonderfully interconnect to make up the whole leadership you.

Let’s explore these Top Six.

1. Being Authentic

1. Being Authentic

2. Having Leadership Courage

3. Leveraging Empathy

4. Using Inclusive Communication

5. Building Relationships

6. Shaping Culture

A smart leader is one who’s authentic: they conduct business as their true selves (and not just a company “talking head”), they are truthful, and have self-awareness of their skills and abilities; they know what they bring to the table as well as where they lack competence. Nothing erodes trust (your ultimate goal as a leader) by being insincere and fake. Authentic leaders are genuine.

2. Having Leadership Courage

Leadership courage isn’t that action hero kind of courage, but it’s being brave enough to do the right thing, even if it’s against the majority (or your bosses or customers). Having courage allows you not to get stuck in a rut, but to try new things, be innovative, have those more challenging conversations, ask “why are we doing it this way?” and be able to speak up and put yourself out there.

3. Leveraging Empathy

A leader who leverages empathy puts themselves in other people’s shoes. They think about situations from not just their own position but that of the other person. Smart leaders know that emotions and logic both play a part in the modern workplace, and they are open to listening and learning about the context of others within their team.

위의 여섯 가지 덕목과 관련하여 흥미로운 점은 각각의 덕목이 서로 연결되어 있다는 것입니다. 예를 들어 리더로서 진실한 사람이 되기 위해서는 용기가 필요하며 대인 관계를 형성하기 위해서는 효과적인 의사소통 기술이 필요합니다. 따라서 앞으로 여섯 가지 덕목을 하나씩 살펴보기는 하겠지만 각각의 덕목은 여러분이 전반적인 리더쉽을 갖추는 데에 서로 영향을 미칩니다.

이제 여섯 가지 덕목을 살펴봅시다.

1. 진실함 현명한 리더는 진실합니다. 그들은 진실된 모습으로 사업을 운영합니다 (겉으로 보일 때에만 진실한 척 하지 않습니다). 그들은 참되고 자신의 기술과 능력을 솔직하게 알고 있으며 부족한 부분은 솔직하게 드러냅니다. 솔직하지 않고 속이게 되면 리더로서 목표로 삼아야 하는 신뢰심을 잃게 됩니다. 진실한 사람이 되어야 합니다.

2. 리더로서의 용기

리더가 갖추어야 할 용기는 액션 히어로가 가지는 용기와는 다르지만 다수(혹은 사장이나 고객)에 맞서더라도 옳은 일을 하려고 하는 용기가 필요합니다. 용기를 가진다면 이전의 행태대로 단지 따라 하는 것이 아니라 새로운 것을 시도하고 혁신하며 “우리가 왜 이런 방법으로 일하고 있는가?”와 같은 질문을 통해 더욱 도전적인 방향으로 대화하며 솔직하게 말하고 자신을 의견을 표현하기 위해 노력할 것입니다.

3. 공감 능력

공감 능력을 갖춘 리더는 다른 사람의 입장에서 생각합니다. 자신의

4. Inclusive Communication

So much can be said about effective communication leading to leadership success, but let’s focus on just one aspect: effective listening. Smart leaders who engage in effective listening show respect and that they are paying attention to the speaker. Leveraging effective listening allows team members not just to be heard but feel that you, as the leader, are present and paying attention. As the saying goes, you do have two ears and one mouth for a reason—you should be listening twice as much as you speak.

5. Building Relationships

Psst: Here’s a big, giant, crazy secret: building relationships leads to leadership success. It’s not to say the other leadership competencies aren’t important, but if you focus on building relationships using some of the other competencies here (like effective communication and being authentic), you can accomplish anything. Work gets done when you leverage your relationships (and doing so builds trust … there’s that “t” word again).

6. Shaping Culture

As a smart leader, you’ll want to shape and influence your organizational culture for the better (this is sometimes called “change management”). How can you do this? Through ensuring the six parts of a true change management program are in place: (1) mobilize an active and visible executive sponsor (that could be you!), (2) dedicate someone(s) to manage the change process, (3) apply a structured approach and process to the change, (4) engage with team members and encourage their participation, (5) communicate frequently and openly, and (6) integrate and engage with effective project management best practices.

Closing

Being a smart and effective leader isn’t easy, and there’s so much you can do to either start or continue to grow as a leader. But, by focusing on these six competencies as a starting point, you will not only “amp up” your own leadership effectiveness, but you’ll also improve the performance of those around you and your organization. And—added bonus! —that makes the workplace just a little more enjoyable for everyone. Now that you know, go grow.

4.

폭넓은 의사소통

리더로서 성공하기 위해 필요한 효과적인 의사소통에 대해서는 논의할 내용이 많지만 이번에는 그 중 효과적으로 듣는 것에 관해 살펴보겠습니다. 현명한 리더들은 상대방에게 존중심을 나타내고 말하는 사람이 하는 말에 주의를 기울입니다. 잘 듣는 기술을 발전시키면 팀 구성원들은 리더인 당신이 자신의 말에 주의를 기울이고 있다고 느끼게 됩니다. 귀가 두 개고 입이 한 개인 것에는 이유가 있다는 속담처럼 말하는 것보다 듣는 것에 더욱 중점을 두어야 합니다.

5. 대인 관계

대인 관계는 성공적으로 리더쉽을 발휘하기 위해 정말로 중요한 요소입니다. 물론 다른 요소들이 중요하지 않다는 의미는 아니지만 효과적인 의사소통과 진실성과 더불어 좋은 대인 관계를 형성하기 위해 노력한다면 원하는 목표를 이룰 수 있습니다. 대인 관계를 활용하면 하는 일에서 성공을 거둘 수 있고 신뢰도 쌓을 수 있습니다.

6. 문화 형성

현명한 리더는 조직 내에 더 나은 문화를 형성하고자 할 것입니다( 이러한 과정을 “변화 경영”이라고도 합니다). 어떻게 그렇게 할 수 있습니까? 다음 6가지의 경영 변화 과정을 통해서 입니다: (1) 실질적인 경영 후원자의 도움을 받는다(당신이 될 수 있습니다!), (2) 변화 과정을 관리하는 일에 전념할 사람(들)을 선정한다 (3) 구조적인 접근 방식과 절차를 적용한다 (4) 팀의 구성원들이 참여하도록 격려한다 (5) 자주 개방적으로 의사소통 한다 (6) 효과적인 프로젝트 관리와 최상의 결과를 거두기 위해 절차를 통합하고 시행한다

결론

현명하고 효과적으로 일한 리더가 되는 것은 쉬운 일이 아니며, 그렇게 되기 위해서는 새로 시작하고 실천해야 할 일이 많습니다. 하지만 여섯 가지 덕목을 출발점으로 삼아 시작한다면 더욱 효과적으로 일할 수 있을 뿐 아니라 여러분 자신과 조직의 실적을 향상시킬 수 있을 것입니다. 그에 더해 누구나 즐기면서 일할 수 있게 될 것입니다. 노력한 만큼 결과를 거두게 될 것입니다.

Meet Steve Yacovelli

Dr. Steve Yacovelli (“The Gay Leadership Dude”) is Owner & Principal of TopDog Learning Group, LLC - a learning and development, leadership, change management, and diversity and consulting firm based in Orlando, FL, USA, with affiliates across the globe. With over twenty-five years’ experience, Steve is a rare breed that understands the power of using academic theory and applying it to the “real” world for better results. His latest book, Pride Leadership: Strategies for the LGBTQ+ Leader to be the King or Queen of their Jungle is available June 2019. www.topdoglearning.biz.

스티브 야코벨리 박사(“The Gay Leadership Dude” 운영자)는 미국 플로리다주 올랜도에 소재한 학습 및 개발, 리더쉽, 경영 변화, 다양성 및 컨설팅 회사로서 세계

Business Tips

By Jeremy Eskenazi

Hiring is an Emotional Exercise

4 Tips for Selecting the Best Candidate

Have you ever looked at a set of resumes and felt totally overwhelmed? When you read a cover letter, do you find you get caught up in their personal story more than what they might be able to do for your company? When searching for new people to bring into your organization, some days you have to dig deeper for the inspiration, but it’s well worth it. Interviewing people can be tireless and a thankless job; but remember, when you walk through the halls of your office, that those interviews and all the emotional energy you spent went into getting the best talent for your team.

Why is hiring emotional? Well, the stakes are high for everyone involved. For the candidate, it’s their livelihood and a big sense of themselves that they risk for a new job. For the hiring manager, it’s the responsibility of making the right decision for the team. For the senior level people, it’s the accountability for the cost spent on each hire as payroll is the biggest ticket item for most organizations.

There is no doubt about it, and hiring people is the most important decision in building a successful team. If you make a mistake, it’s very visible that you made one. It can follow you for a while. There is a lot of passion and emotion around the organization when you fill a role. Many people on your team may want to contribute opinions about candidates, and you will, of course, have your own wish list in mind. You’ll never take all of the emotion

이력서들을 보면서 완전히 압도된 기분이 드신 적이 있으십니까?

자기소개서를 읽으면 그 사람이 회사를 위해 무엇을 할 수 있는지 보다 그 사람 개인의 이야기에 빠지게 되지는 않습니까? 조직에서 일할 새로운 사람을 찾을 때 무엇을 영감으로 해야 할지를 깊이 고민해야 하겠지만 그렇게 할 만한 가치가 있는 일입니다. 사람들을 면접하는 일은 끊임없고 생색도 나지 않는 일일지 모릅니다. 하지만 앞으로 회사 생활을 하다 보면 면접을 하면서 감정적으로 노동을 한 결과 최고의

인재를 여러분의 팀으로 이끌 수 있었다는 것을 깨닫게 될 것입니다.

면접이 감정 노동이라 할 수 있는 이유는 무엇입니까? 참여하는 모든 사람에게 큰 영향을 주는 일이기 때문입니다. 면접자의 경우에는 일자리가 달려 있는 일이기 때문에 신경을 많이 쓰게 됩니다. 채용자의 입장에서는 팀을 위해 올바른 결정을 내려야 할 책임감을 갖게 됩니다. 경영인의 입장에서는

새로운 각 직원자에게

지불해야 하는 총 급여를 고려해 볼 때 새로운 직원을

채용하는 것이 조직을 위해 큰 투자를 하는 것과

없습니다. 의심의 여지없이 새로운 사람을 채용하는 것은 성공적인 팀을 만들기 위해 내려야 하는 가장 중요한 결정이라 할 수 있습니다. 실수로 잘못 채용을 한다면 결과가 분명히

away – you can’t. Thankfully, there are four surefire ways to minimize the emotion in hiring through to help you get to the best candidates to build your team.

1. Step Away. As a business leader, you must be able to separate yourself from the emotion. As you meet candidates and either evaluate them yourself or have an HR team help you, there must be separation from all the feedback that comes in. You don’t want your office to become the complaint department through the process, so you cannot be seen to react to all the feedback that comes in.

Some of it you’ll have to take on the chin. Perhaps your team doesn’t like your top choice of candidate, or they really want you to consider someone you feel is unsuitable. Don’t manage and investigate every comment that comes in. Some of them you shouldn’t investigate at all, which leads to the next suggestion.

2. Bucket it. You may have learned the hard way that following up on everything is a lose-lose situation for all. You can’t be available to validate every comment that comes in. What you can do is bucket the types of feedback or complaints you receive, then work with your team to address them. This way, you don’t get caught up in the same challenge every time you’re looking to hire someone.

3. Follow the law. There are cases when things are emotional, but they must be addressed. If someone tells you something went terribly wrong, for example, someone reported discrimination, or there is a legal risk –you have to act. Whether it is unintentional or a gap in the process, these are the ones you have to manage specifically, and as they come in – and doing it quickly also saves damage to your employer brand.

4. Set and manage expectations. If you have promised your team a new role to help with an area, it’s essential to be open about the progress with your candidate search. Sometimes it takes a while to find the right fit, sometimes an offer falls through, or the candidate takes a counter offer. It’s in your best interest to be transparent about the process and help get the team to the result of a great new team member.

If you’re generally not an emotional person, know that hiring is not just about you! It’s emotional for everyone involved on some level; from your colleagues to the candidates themselves. Understanding your strengths and weakness will help you through this process and help you remain positive as you get to your end goal.

If you’re clear on the end goal, you’ll know that part of that is about finding harmony and fit for your work culture. As you go through the process of meeting candidates, think about whether you are you connecting, and how the conversation flows between those who are interviewing and your potential candidate. This process is emotional because, at the end of the day, people want to work for people they like, admire, and respect. You are evaluating if a stranger will fit in with the network you’ve built in your

스스로도 원하는 바가 있을 것입니다. 물론 감정을 완전히 배제할 수는 없습니다. 하지만 감사하게도 여러분의 팀을 위한 최고의 인재를 선정할 때 감정의 개입을 최소화할 수 있는 확실한 방법 4가지가 있습니다.

1. 한 발 물러서라. 사업의 리더인 당신은 자기 자신과 감정을 분리시킬 필요가 있습니다. 채용자를 만나 평가를 할 때는 혼자 결정을 내리든 HR 팀과 함께 결정을 내리든 간에 모든 피드백을 다 받아들이는 것이 아니라 객관적이 될 필요가 있습니다. 부서가 서로 다른 의견으로 소란스러워 지기를 바라지는 않으실 것입니다. 따라서 모든 피드백에 일일이 반응할 필요는 없습니다.

힘든 상황을 겪게 될 수도 있습니다. 당신의 팀원들은 당신이 선택한

사람을 좋아하지 않거나 당신이 보기에는 부적합하다고 느끼는 사람을 더 낫다고 생각할지 모릅니다. 모든 의견을 일일이 고려하지 마십시오. 어떤 경우에는 확인해 볼 필요가 전혀 없을 수도 있습니다. 이런 경우에는

다음의 제안을 따르십시오.

2. 제쳐 둬라. 모든 의견에 일일이 조처를 취하는 것은 모두에게 손해가 됩니다. 모든 의견을 받아들일 수는 없습니다. 따라서 피드백이나 불평 사항 등을 일단 제쳐 두고 나중에 팀과 함께 문제를 해결하시기 바랍니다. 이렇게 함으로 누군가를 고용할 때마다 매번 동일한 문제를 겪지 않을 수 있습니다.

3. 법을 준수하라. 감정적인 문제이지만 반드시 해결해야 하는 문제들도 있습니다. 예를 들어 누군가가 당신이 차별이나 법적 문제 등과 같은 심각한 문제를 저질렀다고 말한다면 그러한 문제는 조처를 취해야 합니다. 그러한 문제가 의도적이지 않든 혹은 절차상의 문제이든

간에 그러한 문제는 구체적으로 파악하고 신속히 조처하여 브랜드의 이미지가 실추되지 않도록 해야 합니다.

4. 합리적으로 기대하라. 특정한 업무를 도울 새로운 사람이 필요하다면, 새로운 직원을 찾는 과정과 관련하여 팀에게 개방적이 될 필요가 있습니다. 적합한 사람을 찾는 데에는 시간이 걸릴 수 있으며 생각처럼 잘 되지 않을 수도 있고 후보자가 새로운 제안을 할 수도 있습니다. 인재 채용 과정과 관련하여 투명성을 유지하고 최고의 인재를 선발하기 위해 최선을 다하십시오.

당신이 그다지 감정적인 사람이 아니라 하더라도 직원 채용에는 당신 자신만 관련되는 것이 아닌 일임을 기억하십시오! 당신의 동료나 채용

후보자 등 모든 사람이 어느 정도는 신경을 써야 하는 일입니다. 채용과 관련하여 본인의 장단점을 잘 알고 있으면 최종 목표를 달성하는 데에 도움이 될 것입니다.

최종 목표를 분명하게 가지고 있으면 업무 문화에 적합하고 조화를 이루는 인재를 채용할 방법을 알게 될 것입니다. 면접을 진행할 때 면접 담당자와 입사 후보자 간에 어떤 대화가 진행될 것인지 생각해 보십시오. 이 과정에는 감정이

workplace, and they too, are assessing if you are someone they want to interact with every day.

It’s good to remember that emotion can affect the energy that is put into a conversation or interview. From the beginning of each hire, make sure you are separating yourself if there is a possibility that your influence will cause a significant shift in positive or negative energy. Use this influence to your advantage to get the right people on your team engaged in interviewing and assessing candidates. So don’t let emotion get the best of you when looking for your next great hire – there is comfort in knowing that everyone can get caught up in their feelings during the search!

Meet Jeremy Eskenazi

것이며 면접하는 사람 역시도 앞으로 회사 사람들과 잘 어울릴 수 있을 것인지를 고려할 것입니다. 감정에 따라 대화 혹은 면접에 얼마나 에너지를 쏟을 것인지가 결정된다는 사실을 기억하십시오. 어떤 새로운 사람을 채용한 이후에 여러분 자신이 에너지를 긍정적인 방향으로 혹은 부정적인 방향으로 사용하게 될지를 크게 좌우하게 된다면 객관적이 되기 위해 노력해야 합니다. 면접과 평가 과정을 통해 당신의 팀에 맞는 사람과 함께 일할 수 있도록 하시기 바랍니다. 누구나 사람을 채용할 때 감정의 영향을 받을 수 있으므로 다음 번에 채용을 할 때에는 감정에 지나치게 좌우되지 마십시오!

Jeremy Eskenazi is an internationally recognized speaker, author of RecruitConsult! Leadership, and founder of Riviera Advisors, a boutique Recruitment/Talent Acquisition Management and Optimization Consulting Firm. Jeremy is not a headhunter, but a specialized training and consulting professional, helping global HR leaders transform how they attract top talent at some of the world’s most recognized companies. For more information on Jeremy Eskenazi, please visit www.RivieraAdvisors.com.

제레미 에스케나지는 국제적으로 인정받는 연사이자 채용컨설트! 리더쉽(RecruitConsult! Leadership)의 저자이고 인재 채용 관리

회사인 리베라 어드바이저스 (Riviera Advisors)의 설립자이기도 합니다. 제레미는 헤드 헌터는 아니지만 전문 인력을 훈련하고 상담하는 면에서 전문가이며 전 세계 유명 기업의 HR 리더들이 최고의 인재들을 채용할 수 있도록 도움을 베풀고 있습니다. 제레미 에스케나지에 대해 더 알아보시려면 www.RivieraAdvisors.com을 방문해 보세요.

By Jennifer Powers

Understanding the Weight of Words in the Workplace

3 WAYS WORDS WORK WONDERS IN ELEVATING PROFESSIONAL PERFORMANCE

직장에서 말의 중요성 업무 실적 향상을 위해 좋은 말을 하는 세 가지

You can create an awesome shift in your business or professional career right now. One of the easiest ways to do that is with your words. Yes. Words.

Your words have a direct influence over your results. All. The. Time. Tell yourself you’ll never get the promotion. Done.

Tell yourself you’re always a day late and a dollar short and you will be. Tell yourself you won’t close the sale. That’s right. Tell yourself you’ll bomb the interview. OK. No problem.

Curious about how this works?

What you say will influence what you think. What you think will influence how you feel

How you feel will influence what you do What you do will influence your results …Every time.

You may already know this. Yet, it’s possible that you rarely give enough attention or credit to the effects that words can have on your every day. Think about it this way…

You are given a blank canvas every day. Your words are your paint. For example, if you say, “This is going to be a difficult day at the office,” then chances are, it will be. However, if you say, “This day will bring me lots of opportunities for growth,” then you’re one step closer to manifesting that reality. When you choose words that are in alignment with the experience, life, relationships, and business you want to create, you are standing in your power and taking greater control over your desired outcome.

Words give you power and control. Are you using them in ways that serve you or defeat you?

말을 바꾸는 것입니다.

당신이 하는 말은 언제나 결과에 직접적으로 영향을 줍니다. 언.제.나. 스스로 절대 승진되지 않을 것 이라고 말한다면 그렇게 될 것입니다.

스스로 일이 항상 늦고 돈이 부족하다고 말한다면 그렇게 될 것입니다.

스스로판매를 이끌어 내지 못할 것 이라고 말한다면 그렇게 될 것입니다.

스스로 인터뷰를 망칠 것 이라고 말한다 해도 마찬가지입니다.

어떻게 그럴 수 있는지 궁금하지 않으신가요?

말은 생각에 영향을 줍니다.

생각은 감정에 영향을 줍니다.

감정은 행동에 영향을 줍니다.

행동은 결과에 영향을 줍니다.

…언제나 그러합니다.

아마 이미 알고 계신 내용일지 모릅니다. 하지만 말이 일상생활에 미치는

영향을 충분히 인지하기는 어려울 수 있습니다. 이렇게 생각해 보십시오

매일 빈 캔버스를 갖게 된다고 생각해 보십시오. 당신의 말은 페인트와 같습니다.

예를 들어 이렇게 말한다고 가정해 봅시다. “오늘 사무실에서 힘들 것 같아.” 이렇게 말하면 그렇게 될 가능성이 높아집니다. 하지만 이렇게 말한다면 어떨까요? “오늘 발전할 기회가 많을 거야.” 이렇게 말하면 실제로도 그렇게 될 가능성이 높아집니다. 앞으로 하고 싶은 경험이나 삶, 관계,

Here are a few ways to help you use your words to get you more of what you want.

Eradicate and replace

Take stock. Examine the words you use to describe the status of your business? Or take a good look at the clients you are attracting into your practice (or not attracting) and consider how your words may have played a part in that reality. Because they did.

Next, commit to eradicating those non-productive words from your vocabulary and choose words that you will use in their place. For example, maybe you notice that you respond to the question “How’s business?” with words like “Slow” or “Not like it used to be.” Doing so will just create more of that reality for yourself. Consider replacing those responses with words like “Pretty good, thanks,” or “Getting better every day,” and watch what happens.

Remember, you have the ability to attract more of what you want by choosing your words with thought and intention.

Watch your tone

If you can think of the words that you choose as the cake, then the tone that they are delivered is the icing on said cake. In other words, tone can easily cover up or hide the true meaning of your words, if you’re not careful. When you want to use your words to affect your results, you can’t discount your delivery positively.

Studies show that 7% of any spoken message is conveyed through words, 38% through certain vocal elements, and 55% through nonverbal elements (facial expressions, gestures, posture, etc.). Quite unlike email correspondences, telephone communications rely 18% on words and 82% on tone.

How often are you focusing on the tone of your spoken words and the effects it can have on the receiver?

Here’s a quick exercise to examine the dramatic differences. Try saying the following statements in three different tones: Enthusiastic, Neutral, and Angry

• “I don’t know.”

• “It’s no big deal.”

• “You’re unbelievable.”

You get it. Watch your tone.

Share the love

말을

불필요한

본인이 하는 말을 잘 생각해 보십시오. 사업의 상황과 관련하여 어떤 말을 합니까? 여러분이 어떤 고객들을 이끄는지(혹은 이끌지 못하는지)를 확인해 보고 당신의 말이 현실에 어떤 영향을 주는지 생각해 보십시오.

그다음으로 생산성에 도움이 되지 않는 말들을 없애고 그 대신 사용할 말을 선택해 보십시오. 예를 들어, “요즘 사업이 어떠세요?”라는 질문에 “별로” 혹은 “예전만 못해요”라는 말을 할지 모릅니다. 그런 말을 하게 되면 실제로 그렇게 될 가능성이 높아집니다. 그 대신 “정말 좋아요, 감사해요” 혹은 “점점 나아지고 있어요”와 같은 말을 한다면 상황이 훨씬 좋아질 것입니다.

여러분이 하는 말을 잘 생각해서 선택한다면 원하는 결과를 더 많이 거둘 수 있다는 것을 기억하십시오.

어조에 주의를 기울인다 우리가 사용하는 단어가 케이크라고 생각한다면 말의 어조는 케이크의 장식과 같다고 할 수 있습니다. 따라서 한편으로는 주의하지 않는다면 말의 어조로 인해 본래의 의미가 흐려지거나 전달이 되지 않을 수 있습니다. 말을 통해 원하는 결과를 얻기 위해서는 말을 긍정적으로 전달하는 방식 역시도 결코 가볍게 여겨서는 안 됩니다.

연구 결과에 의하면 우리가 전달하는 메시지 중 7%만이 말로 전달되며 38%는 목소리로 전달되고 55%는 목소리 이외의 요소(얼굴 표정, 몸동작, 자세 등)로 전달된다고 합니다. 이메일과는 다르게 전화 통화의 경우에는 사용하는 단어는 단지 18%를 전달하고 말의 어조가 82%를 전달한다고 합니다.

당신이 하는 말의 어조와 말을 듣는 사람에게 주는 영향에 대해 얼마나 자주 생각해 보십니까?

어조가 주는 차이를 느껴볼 수 있는 간단한 방법이 있습니다. 다음의 말을 세 가지 어조로 말해 보십시오: 열정적인 어조, 중립적, 화난 어조로 말이지요.

As leaders and professionals, you know that the words you say to your colleagues, superiors, and direct reports can have a tremendous impact on them, affecting their outlook, job performance, creativity and efficacy.

Why not use that to your advantage AND theirs?

There are at least two dozen opportunities each day for you to offer others a word of praise, a compliment, congratulations, or a thank you. It’s so easy, but I am willing to bet that you are not doing it as often as you could.

Taking time to share positive words with the people you work with will literally change them, change you, and change the dynamic of your relationship. This has immediate payoffs. Too many to list here.

• “모르겠어요.”

• “별일 아니에요.”

• “대단하군요.”

어조의 차이를 느껴 보십시오.

사랑을 나누세요

리더이자 전문가인 당신이 다른 동료나 상사, 직속 직원에게 하는 말은 그들의 견해나 업무 실적, 창의성과 효율성에 상당한 영향을 줄 수 있습니다.

여러분 자신과 다른 사람에게 유익이 되는 말을 해야 하지 않겠습니까?

매일 다른 사람에게 칭찬이나 축하 혹은 감사의 말을 할 기회는 많이 있습니다. 정말 쉬운 일이지만 아마도 그렇게 자주 하지는 않으실 겁니다. 함께 일하는 사람에게 시간을 내어 긍정적인 말을 해 주면 그들과 당신, 그리고 서로 간의 관계를 실제로 변화시킬 수 있습니다. 이렇게 하면 즉시 셀 수 없이 많은 좋은 결과를 거두게 됩니다.

Instead here’s a list of a few things you might say to someone else to share the love:

• Nice job!

• I appreciate you.

• You make a difference here.

• I believe in you.

• Thanks for your hard work.

If this feels awkward at first, that’s natural. But if you can step out of your comfort zone and make an effort, the results will blow you away. Best part? Words are free, accessible, and so abundant. Use them to help others be their best and build relationships that grow.

In summary, using your words to affect your life positively and others’ lives is a choice. Now that you know how I challenge you to give it a try and reap the benefits. You so deserve that.

Meet Jennifer Powers

사랑을 나누기 위해 사용할 수 있는 몇 가지 말은 다음과 같습니다:

• 잘 했어요!

• 감사해요.

• 이 점이 좋아졌네요.

• 당신을 믿어요.

• 열심히 일해 주어서 고맙습니다.

처음에는 이런 표현이 낯설게 느껴질 수 있지만 사실은 자연스러운 표현입니다. 하지만 기존의 틀을 벗어나기 위해 노력한다면, 엄청난 결과를 가져 올 것입니다. 좋은 말은 비용이 들지 않고 언제나 많이 할 수 있습니다. 좋은 말을 통해 다른 사람들이 최선을 다해 일하도록 돕고 그들과 좋은 관계를 맺으시기 바랍니다.

간단히 요약하자면, 좋은 말을 사용하면 우리 자신과 다른 사람에게 긍정적인 영향을 줄 수 있습니다. 한 번 해 보시고 좋은 결과를 거두시기 바랍니다. 당신은 좋은 결과를 거둘 자격이 있는 사람입니다.

Jennifer Powers, MCC is an international speaker, executive coach, author of the best-selling book “Oh, shift!” and host of the fun and bingeworthy “Oh, shift!” podcast. Since founding her speaking practice, Jennifer has worked with hundreds of professionals and delivered powerful keynote addresses to over 250,000 people around the globe. For more information on bringing Jennifer Powers to your next event, please visit www.ohshift.com.

제니퍼 파워스, MCC는 세계적인 연사이며, 경영 코치이자, 베스트 셀러 책인 “Oh, Shift(오 쉬프트)!”의 저자이며 인기 팟케스트인 “Oh, Shift!”를 진행하고 있습니다. 제니퍼는 그러한 분야에서 일한 이후로 수백 명의 전문가들과 함께 일하며 전 세계의 25만 명이 넘는 사람들에게 연설을 하였습니다. 제니퍼 파워스에 대해 더 많은 정보를 알아보시려면 www.ohshift.com을 방문해 보시기 바랍니다.

Beauty Ambassador Styling Tools

By Sara Rueda

Finding Balance

Finding the right mix for both beautiful and healthy hair can be a hard balance to strike. But with some tips, you can find the way to radiant, gorgeous styles. First thing’s first: a healthy, glamorous hairstyle is not possible without a smart selection of styling tools. Style the right way by using hair tools built with the best technologies and features.

For straight and healthy-looking hair, you can’t go wrong with our 1” Gold ‘N Hot Ceramic Straightening Flat Iron. Reaching heats up to 450°F and with polished ceramic plates, heat is distributed evenly for fast styling and hair that’s shiny, silky-soft and smooth. For perfect drying, try the Gold ‘N Hot 1875-Watt Full Size Euro Hair Dryer. This dryer has the power and technology to dry hair quickly and gently. Its two speeds and three heat combinations provide total customization for beautiful results for all hair types.

Savvy stylists know they can help minimize hair damage by tucking delicate hair ends away from the harsh sun rays, so don’t overlook our specialty tools that add curls, crimps, waves and shine to all hair textures. Smooth updos,

creative braids, and soft buns, for example, can be achieved with only a few seconds of heat, but look amazing! These styling methods help hair retain moisture for smart, healthy styling.

Besides using quality styling tools, the nextmost important tip to healthy, beautiful hair is to avoid over-processing. This is one of the most common ways of causing years of damage to your hair! Among the most effective tools to revitalize over-processed hair is the Gold ‘N Hot Professional Conditioning Heat Cap. This cap helps activate conditioning treatments, which leaves hair soft and manageable. The process is simple: Apply the hair product, put the cap on, then relax and let the cap do the work. The ultra-convenience of this styling tool leaves no excuse for skimping out on this important revitalizing technique.

Healthy hair and strong growth start with adequate vitamins and good nutrition. With that foundation, you can easily develop a healthy hair regimen to fix rough, dry, frizzy, dull, unmanageable hair. For great hair nutrition, there’s nothing better than Infusium 23 PRO Original Leave-in Treatment. It infuses

hair with a formula that deeply penetrates layers. This treatment helps ease the detangling process, improving its manageability for better styling and increased shine and luster. Powerful and lightweight, the Infusium 23 PRO treatment won’t weigh hair down.

With the wide array of Gold ‘N Hot hair solutions, there’s no reason not to look and feel your best all the time. Regardless of the length, style or condition of your hair, we have the tool to get you from where you are to where you want to be.

Remember to invest in your hair, because you wear it every day. Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Be sure to check out all the first-rate styling tools and hair care products we have to help you behind the chair and add to your collection today. Follow Gold ‘N Hot on Facebook and Instagram @ goldnhotelite.

Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Be sure to check out all the first-rate styling tools and hair care products we have to help you behind the chair and add to your collection today. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Meet Sara Rueda Content Marketing Manager

Urban Call Briefs

by Lafayette Jones

S.B. Fuller (June 4, 1905 – October 24, 1988) was an American entrepreneur and founder and president of the Fuller Products Company, publisher of the New York Age and Pittsburgh Courier, head of the South Side Chicago NAACP, president of the National Negro Business League and a prominent Black Republican.

Fuller’s life was an illustration of business success and self-help. His company gave inspiration and training to countless aspiring entrepreneurs and future leaders, including John H. Johnson of Johnson Publishing, George Ellis Johnson founder of Johnson Products, and Dr. T. R. M. Howard. Joe L Dudley Senior Greensboro North Carolina Dudley Products company.

Fuller had a daughter named Mary F. Casey, whose son is Martin. Martin worked for the company in 1978. In 2016, he purchased all of the rights to Fuller Products company and its manufacturing rights from Joe L. Dudley Sr. In 2020, Martin plans to open a manufacturing company in Gary, Indiana to expand the Fuller products brand and launch the product line under “My Fuller Beauty, Inc.”

Fuller, who has no relation to Alfred C. Fuller, founder of the Fuller Brush Company, was born into rural poverty to a sharecropper family in Monroe, Ouachita Parish, Louisiana in 1905. The family’s poverty was such that he had to drop out of school in sixth grade. At 9 years old, he was selling products door-to-door and gaining experience as an entrepreneur. At 15, his family moved to Memphis, Tennessee. Two years later, his mother passed away, leaving seven children to fend for themselves.

His career as an entrepreneur started after he borrowed $25 using his car as collateral. Along with his friend Lestine Thornton, who later became his wife, he invested in a load of soap from Boyer International Laboratories - the manufacturer of Jean Nadal Cosmetics and HA Hair Arranger. His success in selling soap door-to-door inspired him to invest another $1,000. He incorporated Fuller Products in 1929. In four years, he would be

promoted to a manager at Commonwealth while continuing to grow his own company to a line of 30 products and hiring additional door-to-door salespeople.

The substantial number of African American families who moved to the Southside of Chicago during the Great Migration became the customer base from which Fuller Products would see tremendous expansion. The additional growth was sufficient for the company to open its own factory in 1939. In 1947, Fuller purchased Boyer to prevent its bankruptcy, keeping his ownership a secret. The company began to manufacture and sell a diverse line of commodities from deodorant and hair care to hosiery and men’s suits. Fuller also purchased several newspapers including the New York Age and the Pittsburgh Courier. Additionally, he owned the South Center Department Store and the Regal Theater in Chicago.

In an interview that same year with U.S. News and World Report he said, “Negroes are not discriminated against because of the color of their skin. They are discriminated against because they have not anything to offer that people want to buy.” Afterward, his company suffered severe setbacks as many of his comments were reported out of context. Major national black leaders reacted angrily and called for a boycott of Fuller Products.

In 1968, Fuller sold unregistered promissory notes in interstate commerce for which he was charged with violating the Federal Securities Act. After pleading guilty, being placed on five years’ probation, and ordered to repay creditors $1.6 million, Fuller Products entered bankruptcy in 1971. Although the company reorganized, reported profits of $300,000 in 1972, and the cosmetics portion of the old company was rebuilt, it never returned to the firm’s previous levels of size or profitability.

In 1976, Fuller, as a result of health problems, asked his top distributor, Joe Louis Dudley, Sr., to move to Chicago and become President of the Fuller Products Company. Dudley ran both Fuller Products Company and Dudley Products Company from 1976 until 1984. In 1984, Fuller Products Company was purchased by Dudley.

Fuller was 83 years of age when he died at St. Francis Hospital in Blue Island, Illinois from kidney failure.

Source: Wikipedia

SB Fuller Pioneer In Black Economic Power Black

SB Fuller Pioneer In Black Economic Power Black

Bettiann Gardner and Edward Gardner Founders of Soft Sheen Products

George E. Johnson, Sr. Personal Care Executive

Jimmy Davies Fuller and Dudley Mastermind Disciple & Member

Urban Call Briefs

by Lafayette Jones

Jimmy Davies

Fuller and Dudley Mastermind Disciple & Member

Jimmy Davies is the past president of the Raleigh/Durham Chapter of the Fuller & Dudley Mastermind Business Meeting - a group that educates and supports African American entrepreneurs and encourages entrepreneurship.

Davies is also the owner of Every.Black. The mission of Every.Black is to assist, educate and inspire people to create wealth through entrepreneurship, by leveraging technology and a strategy of global networking. Every.Black is a membership-based company where anyone can get a free listing or join through the website (www.Every. Black). To achieve the mission, mastermind meetings are held each week where entrepreneurs can read and discuss positive books while networking with like-minded individuals. The members are continuously promoted on the website, at trade shows, through social media and email blasts. Also, 35 radio shows about entrepreneurship air each Monday on the Every.Black Radio Channel on 881TheTruth.com. The shows are also available on the Every.Black podcast at www.Patreon.com/EveryDotBlack. Members of Every.Black host the shows and podcasts.

Davies is currently planning the first Every.Black Entrepreneur Virtual Conference to be held on June 6-7, 2019. Those interested in the conference can email Info@Every.Black, call 919-265-8045 or register to attend the free conference at www.Every.Black/Conference. The conference is an extension of the mission of Every.Black and is open to the public. Learn from businessmen and businesswomen that are actually doing it and then apply those lessons to your own ventures.

Davies received his B.S. in Applied Mathematics with a minor in Physics and a minor in Land Surveying/ Topographical Drafting from Ferris State University, Big Rapids, Michigan. He is the past president of the Raleigh/Durham Chapter of the Fuller & Dudley Mastermind Business Meeting.

He worked as FileMaker database developer from 2000 to 2015 as a contractor and employee for numerous corporations including; Apple Computer Inc., Design Masters Associates, Right Minds Marketing Agency, Child Care Services Association and Hey Spine and Scoliosis Clinic. He also founded MacMasters Computer Services, a computer training and database development company that he operated from 1988 to 2015. As the owner of MacMasters, he conducted computer-training workshops in more than 30 cities throughout eight southeastern states and trained

over 5,000 individuals on a wide variety of Macintosh software. Past clients include: NASA/Langley Research Center, all branches of the US military (Navy, Marines, Army, Air Force, Coast Guard), Jefferson Laboratories, General Dynamics, The College of William & Mary, E.I. DuPont, General Electric, Hampton Univ., SAS, Duke Medical University and SunTrust Bank.

Davies has served as a presenter and panelist on the subject of technology at numerous conferences around the country including the Congressional Black Caucus Foundation, Inc., in Washington DC, Boston MacWorld and the Sickle Cell Anemia conference in Miami, Florida.

He has traveled extensively throughout East Africa and Asia and is a member of Phi Beta Sigma Fraternity, Inc., a member of the U.S. Chess Federation and proud father and grandfather.

George E. Johnson, Sr. Personal Care Executive

George E. Johnson, Sr. was born in Mississippi on June 16, 1927, in a threeroom sharecropper’s shack. Following his parent’s separation, Johnson moved to Chicago with his mother, Priscilla, in 1929. Johnson began working, shining shoes at the age of eight while attending Doolittle Elementary School. He then attended Wendell Phillips High School for three years before quitting to work full-time.

Johnson worked during the day as a busboy, and in the evenings, he set pins in a bowling alley. In 1944, he went to work for S.B. Fuller, a black-owned cosmetics firm, as a production chemist. In 1954, at the encouragement of Herbert Martin, a German-born chemist at S.B. Fuller, Johnson left the company and founded Johnson Products, focusing on the African American male hair care market. The seed money for the company came from a loan of $500 that had been earmarked as a vacation loan. Within three years, Johnson Products found success in the women’s hair care market with the development of Ultra Sheen - a revolutionary hair straightener that could easily be used in the home. Over the next few decades, Johnson Products continued to grow, focusing its efforts on not only creating quality products but also on training cosmetologists on proper usage. In 1964, Johnson founded Independence Bank, and during the 1960s he became the exclusive sponsor behind the nationally syndicated dance show Soul Train. In 1971, Johnson Products became the first African American-owned company to be listed on the American Stock Exchange. That same year, Johnson became the first African American to serve on the board of directors of Commonwealth Edison. He was a founder of the American Health and Beauty Aids Institute (AHBAI), the association of minority-owned beauty and hair care companies.

In the mid-1980s, more and more competitors began entering the African

Jimmy Davies

Fuller and Dudley Mastermind Disciple & Member

George E. Johnson, Sr. Personal Care Executive

American hair care industry, and the Federal Trade Commission forced Johnson Products to put warning labels on lye-based products, without requiring Revlon to do the same. In 1989, Johnson and his wife of thirtynine years, Joan, divorced. As a part of the divorce settlement, Johnson transferred 49.5% of the company over to her. Their son, Eric, took over the reins but left the company in 1992. The company was sold to IVAX for $61 million the following year. In 1995, Johnson and Joan remarried, and in 1998, Carson Products bought the company.

During the course of his career, Johnson received numerous honors. Ebony magazine awarded him with its American Black Achievement Award in 1978, and in 1979 Johnson received the public service award of the Harvard Club for the work of the George E. Johnson Foundation and the George E. Johnson Educational Fund. He has been active with a number of civic organizations, as well, including the Chicago Urban League, the Lyric Opera, Northwestern Memorial Hospital and Operation PUSH.

Bettiann Gardner and Edward Gardner, Founders of Soft Sheen Products

Working with her husband and business partner, Edward, Bettiann Gardner became an innovator in African American hair care when she co-founded Soft Sheen Products, Inc. in 1964. Soft Sheen Products began in the couple’s basement in Chicago. Their goal was to create better hair care products designed specifically for African Americans. With brands such as Optimum and Care Free Curl, Soft Sheen Products grew into a multimillion-dollar enterprise employing over four hundred Chicagoans. Exporting to Canada, the Caribbean and West Africa, the company became a global force, eventually being purchased by the L’Oreal group in 1998.

From the beginning of her business activities, Bettiann saw to it that each of

her children was also involved in Soft Sheen Products. A staunch advocate of the arts and African American theater, Gardner helped to revitalize the old Regal Theater by contributing millions toward the purchase of the oncedormant Avalon Theater in 1987. As further testament to her commitment to the arts, Gardner also supported the New Regal Theater Foundation and acted as chairwoman of the Chicago Sinfonietta’s honorary board of directors. He was a founder of the American Health and Beauty Aids Institute (AHBAI), the association of minority-owned beauty and hair care companies.

Bettiann and Edward, her husband of over fifty years, raised four children.

Personal care entrepreneur Edward George Gardner was born on February 25, 1925, in Chicago, Illinois to Frank and Eva Gardner. Following service in the U.S. Army during World War II, Gardner returned to Chicago and enrolled in Chicago Teacher’s College, where he received his B.A. degree in the 1940s. He went on to also obtain his M.A. degree from the University of Chicago.

Gardner worked for 14 years as an instructor and school administrator for the Chicago Public Schools while simultaneously working part-time as a black hair care sales representative.

Gardner has also been committed to service in the Chicago community. He owned the New Regal Theater and served as president of Garden Investment Partners. In addition, Gardner received credit for helping register over 250,000 people for Mayor Harold Washington’s election in 1983. He served as a board member of the Chicago Urban League and was invited by President Bill Clinton to attend an economic summit in Little Rock, Arkansas, to discuss the impact corporations can have on urban employment.

Soft Sheen’s honors include a “Company of the Year” award from Black Enterprise magazine, and a 1999 Golden Pyramid Award.

George E. Johnson, Sr., Bettiann Gardner and Edward Gardner’s biographies and images courtesy of The History Makers, the nation’s largest African-American video oral history collection.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Bettiann Gardner and Edward Gardner Founders of Soft Sheen Products

Proctor & Gamble

LelaCoffey

There aren’t many companies whose portfolios are as extensive as Procter & Gamble’s. With products for kitchens, bathrooms, laundry rooms and in all niches of beauty, this behemoth of a business is a household name. Recently, the company expanded its popular Head & Shoulders that to Royal Oils – an offshoot collection that caters to scalp care for textured tresses. This product line, along with the cult favorite, Pantene Gold Series, has thrown the company into the thick of the multicultural haircare market. Brand Director Lela Coffey chatted with OTC Beauty Magazine to discuss the history of the company and these popular brands.

OTC Beauty Magazine (OTC): What is your background with both P&G and the beauty business? What is your role with the company today?

Lela Coffey: I am Brand Director, Multicultural Consumers for P&G Beauty.

OTC: What is P&G founded on as a company? Can you briefly explain its history?

Coffey: We were founded in 1837 by William Procter and James Gamble, starting out primarily in candles and soap. We provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.

OTC 뷰티 매거진 (OTC): P&G 회사 및 미용 업계와 관련하여 어떤 일을 하고 계신가요? 회사에서 맡은 일이 무엇인지요?

렐라 코피: 저는 브랜드 디렉터로서 다문화 소비자들을 위한 P&G 미용 제품을 담당하고 있습니다.

OTC: P&G 회사는 어떻게 설립되었나요?

역사를 간단히 소개해 주시겠어요?

코피: 저희 회사는 윌리엄 프록터와 제임스 겜블에 의해 1837년에 설립되었으며 처음에는 주로 양초와 비누를 판매했습니다. 저희는 최상의 품질의 제품을 제공하여 전세계의 고객들의 삶이 현재뿐 아니라 앞으로도 계속 개선될 수 있도록 노력하고 있습니다.

OTC: Describe the goods that make up your product portfolio. What tips do you have to help retailers incorporate these items in their stores?

Coffey: Our portfolio in P&G Beauty is made up of lines of Hair products (Gold Series, Royal Oils).

OTC: Who makes up the primary audience/ consumer base for your products?

Coffey: Women with textured hair, curly/coily hair.

OTC: If you had to pick one product (or a couple) that is most symbolic of your company, what would it be and why? How is it differentiated from other products in the market?

Coffey: Royal Oils. P&G firmly believes in giving consumers products that really work and deliver what they say. Royal Oils is one of the only products that really delivers on the promise of delivering and maintaining a healthy scalp while also delivering the levels of moisturization that textured hair needs.

OTC: What form of product promotion do you believe works best in OTC stores? Why?

Coffey: We believe that product samples provide the best opportunity for consumers to interact with our amazing products. Our product formulations are designed to delight women with textured hair. We have a steady stream of samples that we make available to OTC stores throughout the year.

OTC: What trend have you seen grow the most recently in your sector of the beauty business, and how is the company meeting consumer demand for it?

Coffey: Women with textured hair are looking for products that really work. They are tired of searching and searching to find products that are right for their hair and wasting money on ones that don’t. We deliver products that do what they promise and are formulated to work for her hair.

OTC: What has been one of the most significant factors contributing to the growth that P&G has seen as a company?

Coffey: Gold Series and Royal Oils - Delivering her products that work better for her hair because they are designed specifically for her hair. Our opportunity is ensuring that she is aware of our products and has the chance to try them.

OTC: 귀하가 속한 계열 회사는 어떤 제품을 생산하십니까?

매장에서 귀사 제품을 판매하는 소매업자 분들에게 전하고 싶은 말씀이 있으신가요?

Coffey: 저희 P&G 뷰티에서는 헤어에 관련된 제품(Gold Series, Royal Oils)을 생산하는 것입니다.

OTC: 여러분 제품의 주요 고객층은 어떤 사람들인가요?

코피: 다양한 종류의 곱슬머리를 가진 여성을 대상으로 합니다.

OTC: 회사를 가장 잘 대표하는 제품을 하나(혹은 여러 개) 꼽는다면 무엇이며 그 이유는 무엇인가요? 그 제품은

시중의 다른 제품과 어떤 면에서 차별화되었는지요?

코피: 로열 오일스(Royal Oils)입니다. P&G는 이 제품이 효과가 뛰어나고 고객이 원하는 제품이 되리라 분명히 확신합니다. 로열 오일스는 두피를 건강한 상태로 유지시켜 줄 뿐 아니라 곱슬머리에 필요한 수분을 공급하는 면에서 탁월한 유일한 제품입니다.

OTC: OTC

효과가 있을 것이라고 생각하시나요? 그 이유는

무엇인가요?

코피: 고객 분들이 저희의 뛰어난 제품의 샘플을 사용해 본다면 정말 좋을 것 같습니다. 저희 제품은 곱슬머리를 가진 여성 분들에게 적합하도록 제작되었습니다. 저희는 OTC 매장에서 연중 내내 사용하실 수 있도록 샘플을 제공해 드릴 수 있습니다.

OTC: 헤어 케어 업계의 최근 동향에 대해 말씀해 주시겠습니까? 회사에서는 고객의 필요에 맞추기 위해 어떻게 하고 있나요?

코피: 곱슬머리 여성 분들은 정말로 효과가 좋은 제품을 찾고 있습니다. 지금까지 본인의 머리에 맞는 제품을 찾기 위해 노력했지만 별 효과가 없어 돈을 낭비해 오신 걸 보면 안타깝습니다. 저희는 고객들이 진정으로 원하고 효과가 있는 제품을 제공해 드릴 것입니다.

OTC: P&G가 오늘날처럼 크게 성장하게 된 주요 원인 하나를 꼽는다면 무엇인가요?

코피: 골드 시리즈와 로열 오일스 제품입니다. 이 제품은 곱슬머리에

맞추어 제작되었으며 효과가 뛰어납니다. 이 제품이 널리 홍보되어 많은 분들이 사용해 보시기를 바랍니다.

Company Information

Company Name: Procter & Gamble

Address: Cincinnati, OH

Website: pg.com

Years in Business: since 1837

회사 정보

회사명: 프록터 & 갬블

주소: Cincinnati, OH

웹사이트: pg.com

사업 기간: 1837년 창립

because it’s made better WORKS BETTER

Created by experts who live your texture, the Gold Series collection provides deep moisture and strengthens hair from within.

RESPECT THE CROWN

Long-lasting scalp relief and luxuriously moisturized hair.

Hair Products

One of the cornerstones of the beauty supply store is hair products. It’s something that every customer needs. It doesn’t matter if your shoppers are natural or relaxed, wear their hair in locs or braids, hair care will always be the priority. There are a handful of hair care products that sell exceptionally well at Jinny Beauty Supply. Here are the Top 5 in this category.

1

göt2b® Glued Blasting Freeze Spray

AA92201

Known for its ability to freeze strands in place with one spray, this hairspray is undeniably effective at creating spikes, tousled tresses and even securing wig units with superior hold.

Highlights

• Ideal for applying and securing lace front wigs

• Offers maximum hold that lasts until your next shampoo

• Creates adventurous styles with rock-hard hold

3

Crème of Nature’s Moisture Recovery Leave-In Curl Milk

RR19912A

Dry, dull hair is the bane of many natural shoppers’ existence. Finding the right product to address both needs affordably is challenging. That’s probably why this Curl Milk is so popular. It imparts intense moisture and shine, giving parched curls a healthy appearance.

4

2

As I AM Coconut Cowash AIA20044

Everyone knows that traditional shampoos can strip hair of its natural oils, especially when you’re natural. This can lead to dry, brittle hair. That’s why many curly girls swear by cowashing, and it just so happens that As I Am was among the first batch of brands to offer cowash. It’s now one of the standard cowashes in this category and continues to be a fan favorite.

Ampro Shine ‘n Jam

Conditioning Gel AM41072

Hair gel that conditions and provide excellence hold? Yes, please! It’s no wonder customers repurchase this cult favorite over and over again. Infused with honey extract to strengthen hair, it is a popular choice for stylists who braid, loc or twists their clients’ hair.

5

Summit LIV Creme

SM4103

When hair has been damaged by chemical processing or sun or heat damage, shoppers stock up on this daily hair crème. Consistent use leaves the hair supple, soft, and manageable.

The New Hair Care Regimen Going Above and Beyond

Once upon a time, all a hair care brand needed was three to four core products: a shampoo, a conditioner, a leave-in conditioner and a styler. After all, those were products everyone needed, and it addressed the primary needs of the OTC consumer. But these days, the shopper is savvier than ever before. That means they don’t just want the bare necessities; they want scalp treatments, specialty hair masques, reconstructors for damaged strands, and the list goes on and on.

There’s no doubt that these additional products have been widely available, but in recent years, it has become more of an expectation for brands to consistently develop new items that extend far beyond the core products. A successful collection is expected to address as many nuanced concerns as possible.

If a customer has an itchy scalp, they may seek a collection that offers the standard four products, along with a hair masque, an oil, maybe even an edge control with tea tree oil to battle flakes. This is the new standard.

Added Hair Benefits

According to a 2018 study from the Kline Group, customers are looking for additional benefits from their hair care regimen. For example, the research group suggests that products focused on delivering

intense moisture and hydration account for more than 55 of the top 600 hair care items in mid-summer 2018. Fan favorites in the multicultural niche include The Mane Choice Hair Solution Heavenly Halo Herbal Hair Tonic & Soy Milk Deep Hydration Mask, perfect for restoring parched tresses to their once hydrated, lustrous form.

At Jinny Beauty Supply, there is a continued demand for products that not only nourish the hair but also encourages growth. This typically encourages customers to gravitate towards scalp care products, like the As I Am Dry & Itchy Scalp Care Oil Treatment. Nutricosmetics are also on the rise. Supplements like By Natures Bio 7 Hair Vitamins offer an internal approach to external beauty needs. Some beauty concerns have to be met from the inside out, so obtaining the proper nutrients are equally important to customers.

Part of the benefit of customers shopping at a beauty supply store rather than a big box retailer is that they have a high likelihood of finding a brand’s entire collection of products in a small OTC. There’s more to a hair care routine than just four products. As a savvy OTC retailer, you know this. It is wise to stock as much of a brand’s collection as possible, from their oils and masques to their supplements and pre-poos. This ensures your customers always come back for more.

FOR ALL PROTECTIVE HAIR STYLES

LACE FRONT, WIG & WEAVE WEARERS PLUS BRAIDS

INTRODUCING:

ISOPLUS BLACK CASTOR OIL AND COCONUT OIL THERAPEUTIC PRODUCTS

• HELPS STRENGTHEN THINNING HAIR

• HELPS COMBAT BREAKAGE

• HELPS PROMOTE HAIR GROWTH

• HELPS MOISTURIZE DAMAGED HAIR

The 2019 Jinny Sales Meeting

In the heart of New Orleans, Jinny Beauty Supply held its 2019 Sales Meeting in June. The world’s largest multicultural and ethnic beauty supply distributor hosted two days of intense sales meetings, where vendors were given the opportunity to engage and educate the company’s top sales reps on their newest products.

The weekend kicked off with a Welcome Reception hosted by Coty. The next day, vendors updated the Jinny Sales team on their latest products and developments at the Royal Sonesta Hotel, located on New Orleans’ famous Bourbon Street.

Afterward, the vendors and Jinny Corp. team kicked off their shoes and relaxed on an unforgettable dinner cruise on the Creole Queen Padlewheeler, while floating down the Mississippi River.

Jinny Corp. employees were excited to be in New Orleans.

Jinny Purchasing and Sales teams members were in a festive mood.

Susan Delucia was all smiles with Purchasing Director Art Emm and his wife, Nia.

Jinny Corp. President Eddie Jhin with Andrey Court of Ecoco.

Nicole and Austin Russo of Stylecraft.

(below) Bernard Bronner and Maggie Ocasio of Bronnre Bros.

Aaron Tiram of Ecoco and Jinny HR Chief Steven Fischman

Mary Mullenbach, Nia Emm and Teena Jhin.

Tracey Deck of Universal Beauty and Amy and Jim Berlin and Deborah Haynes Brannon of Murray’s Worldwide.

Taheera Cartman and Randy Lee of Luster Products/

Lan Wilkerson, Susan Delucia and Elizabeth Bolden.

Vanessa Brown of Luster Products and James Hughes of First Choice Sales.

Ken Klibaner, James William and Tim Gibson.

Jim Berlin and his wife, Amy, of Murray’s Worldwide.

Summit Labs’ Johnny Edwards and Clyde Hammonds chat with a Jinny employee.

Eric Dow and his wife, James William and Gilbert Landestoy were in good spirits.

Derek Lee of First Choice Sales and Makeba Matthews of Strength of Nature.

Anne Marie Kollias of Wahl Pro.

The Henkel team presented their latest products.

Jinny sales memeber arrive, eager to hear about vendors’ new items.

The Jinny sales team members review product information.

Sales staffers listen intently to each product presentation.

Tara Coleman of Softsheen-Carson.

James William of Inspired Beauty Brands.

Walt Winslow of KAB Brands.

Harry Szczukowski of Andis Compay gives his presentation with Ken Klibaner and Andy Johnson.

Taheera Cartman, Randy Lee and Vanessa Brown of Luster Products.

Robert Lee and Patrick Clark of Ampro Gel.

Al Gibbon of Zotos Professional.

Ira Adler of Fisk Industries.

Deborah Haynes Brannon of Murray’s Worldwide.

Austin Rumsey of Revlon.

Susan Delucia of Coty, Inc.

Maggie Ocasio of Bronner Bros.

The Jinny Corp Team.

Shaherra Rolen of M&M Products.

Nicole and Austin Russo of Stylecraft.

Andrey Court of Ecoco Inc.

Victor Brownlow of Helen of Troy.

Osman Mithavayani and Alan Elshakhteria of Xtreme Beauty International.

Laura Strouse and Gilbert Landestoy of Vogue International.

Sean Duffy of Conair.

Maio Mullings of Sunny Isle.

Jinny Sales Cruise

Excitement is in the air for the Jinny Sales Cruise!

Vendors line up to board the cruise ship!

The Jinny purchasing team accepts an award from Universal Beauty.

Tim Gibson and Garrett Wright of Jinny Corp.

Eddie Jhin of Jinny Corp. with Deborah Haynes Brannon of Murray’s Worldwide.

Mavra Ali, Afua Odame and Garrett Wright.

Makeba Matthews and Morrishane Collins of Strength of Nature.

Tracey Deck of Universal Beauty and James William of Inspired Beauty Brands.

Manouchka Cesarin, Tara Coleman and Lan Wilkerson.

Ira Adler of Fisk Industries and Austin and Nicole Russo of Stylecraft.

Eddie Jhin

concludes the weekend with a thank you to all vendors.

of Jinny Corp.

The Jinny Team celebrates a successful weekend in New Orleans!

OTC Industry Advice

Straight From the Manufacturers

During the 2019 Sales Meeting, Jinny Beauty Supply queried participating vendors about the state of the OTC industry. The goal was simple: to contribute worthwhile ideas that would provide support to OTC retailers. Out of the 40 participating vendors, three representatives gave the most insightful responses on how to enhance OTC store operations. The beauty supply industry is facing many challenges, but the responses from these three manufacturers offered helpful solutions for storeowners. These three people were selected by Jinny purchasers. OTC Beauty Magazine proudly congratulates Mr. Brian Mullenbach, Ms. Juli Moore and Mr. John Rim on their answers!!! Our ultimate goal is for our OTC stores to read their statements and implement their ideas in their businesses.

Q: Big Box Retailers have realized the potential of the Ethnic section of their stores and are putting more focus on this category. What can OTC stores do to minimize the loss of business to Big Box Retailers?

A: “The class of retailers that are now successful have developed a treasure hunt merchandising plan (Costco, TJ Maxx, Marshalls, Burlington).

1. Develop a Treasure Hunt merchandising plan where consumers learn to go to the beauty stores because they know they will get a super-hot value on certain products. The treasures change every week/month while supplies last; change in brand, change in size, change in price.

2. Outstanding variety.

3. Warm ambiance, lighting, cleanliness, good signage, well merchandised.

4. Run Hot Special pricing in main aisles that are clearly communicated with signage and pricing.

5. Run 1-Day sales that are communicated with signage outside the store. Example: Buy 1 Get 1 Free Tuesdays on certain brands.”

Brian Mullenbach of House of Cheatham - makers of Aunt Jackies, Africa’s Best, Africa’s Best Original and Texture My Way products

Q: Internet sales have grown at an incredible rate in recent years. Many more people are shopping online as opposed to visiting brick and mortar stores. What can OTC stores do to minimize the loss of business to Internet sales?

A: “One of the easiest ways to communicate your message and your

products is via social media. Facebook, Instagram and Twitter have become invaluable in advertising. Make sure that is part of your marketing portfolio. Product demonstrations, new item innovation and promotions can all be communicated using social media. Once you get the customers in your store, you want them to return. How about rewarding them for their patronage? Customer Loyalty programs are a great way to say ‘thank you for your business.’ And last but not least, make sure your employees provide best in class customer service. Call your customers for no other reason than to thank them for their business. Call your customers to let them know about promotions. Seize the opportunity to communicate with them.”

Juli Moore of Henkel - makers of Smooth ‘n Shine and göt2b® products

Q: OTC stores have difficulty competing in their own market by any means other than price. What other options do OTC stores have to draw in customers in there market other than price? Also, how can they maximize the purchase amount of each customer that does come in?

A: “It is utmost importance for the manufacturer side that most of nationwide OTC stores carry our brand and products in every store. To make this happen, it is the support provided by Jinny Beauty sales force that we need. Each region’s sales team should blaze a trail and hustle every day to introduce our (brands that Jinny partners with) products to OTC store owners and managers so that our products will not lose our shelf real estate and keep selling well.

We, on the other hand, are continuously providing the consumer level and OTC retailers with the best products, advertising, social media marketing, events/pop up shows, beauty ambassador’s education sessions along with Co-op programs that we participate in with distributors like Jinny Beauty. OTC should compete with one-another by creating special marketing strategies so that their customers come back for more. If the customers see the ‘VALUE’ of the store and products (and) buy from the OTC (rather than going to the one across the street or purchasing online), then that is the key to success. Find out what the customers are looking for. Provide what they need, want and the wish list. Communicate with sales people and manufacturers consistently so we can focus on what we do best. Instead of trying to take a bigger slice, how about making a bigger pie and leave your competition with slices of the smaller one?”

John Rim of R&R Corp, makers of ON Natural and Next Image products

CLIPPER TIPS

Sponsored by Andis Co.

Select Blades for Distinctive Cutting

by Kenny Duncan

Small details within the finished look of a haircut can create a barber’s signature style that’s both distinctive and desirable. For instance, a back of the head fade style I like to create is more distinctive because of the specific blades that I use. Although fades are very popular, there are many other portions of a haircut that can benefit from the use of certain blades.

Overall, you have a wide range of blades to choose from when using a detachable blade clipper – many of which are designed for a specific purpose – and this article will highlight my top five blade set recommendations that should be kept in stock for distinctive haircutting.

1-1/4, 1-3/4 and 2-3/4 Detachable Blades – The latest trends in men’s hair in urban areas call for tapered cuts with wavy crowns. Depending on the size of the curl pattern, any of these blade sets will give the most distinctive and desirable haircut. When a client’s hair is short and coarse, use the 1-1/4 blade set. If their hair is longer with a larger curl size pattern, go with the 1-3/4 or 2-3/4 blade set depending upon your client’s preference.

Outliner® Blade – Of all the specialty Andis® blades, the Outliner blade is hands down my most used and favorite one. I use it to dry shave and to clean the lower portion of bald fades. The Outliner clipper blade is a valuable asset for any barber that walks into your retail store, especially those that cut bald fades. The best distinction achieved with using this blade is that the client receives a more comfortable dry shave over a straight razor.

Medium Ceramic Cutter blade – I love to use the Andis CeramicEdge® Medium Cutter blade on my Andis UltraEdge® Outliner blade to help increase client comfort. Because I use my Outliner blade so often, the extended use builds up heat, therefore, I like to upgrade to a ceramic cutter. The CeramicEdge Medium Cutter blade reduces the heat and allows for smoother haircutting. Another great benefit is that when paired with the Outliner blade, the number of teeth allow for more hair to be grabbed with tension; delivering a clean and precision trim and dry shave.

For more information about detachable blades visit andis.com today.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

THERAPY TRENDS

Beauty Building Blocks

By Elayne McClaine

As the body ages, there is a need for reconstruction and refurbishing, both internally and externally. Consumers attempt to diet, exercise and partake in food and supplements to rebuild internal systems. They lather on oils, creams and ointments to penetrate and rejuvenate. However, over the last 10 years, scientists have produced supportable claims for the benefits of nutricosmetics on anti-aging, wrinkle reduction and skin protection. Nutricosmetics are consumed orally. Whether they are referred to as Beauty Pills or oral cosmetics, the results are real. Nutricosmetics rebuild by reducing wrinkles by fighting free radicals generated by solar radiation. Antioxidants are also utilized to deliver exceptional results. Nutricosmetics are the true building blocks to anti-aging. They can be consumed as pills or liquids. As the body’s ability to produce collagen, elastin decreases, the skin will wrinkle and sag. Coenzymes which are produced naturally in the human body and found in every cell and tissue can be diminished due to aging and stress. Nutricosmetics are ingested to support the structure and function of the skin, regenerate cells, protect against disease and even support weight loss.

The best-known antioxidants are carotenoids and polyphenols. They provide shelter for the skin by controlling and reversing the effects of biochemical reactions to the environment and by giving anti-inflammatory protection from ultraviolet radiations.

The efficacy of natural ingredients or ingestion of beauty supplements has traditionally been dismissed. Skeptics may have protested that the benefits as not visible or sustainable. Consumers, especially OTC consumers, are more familiar with holistic remedies and wellness concoctions. Shoppers are now more familiar with the names of beta-carotene, probiotics, lutein and CoQ110, and Omega fatty acids. The ingredients used in nutraceuticals and cosmeceuticals have been used topically. They have been publicized in foods and smoothies. Nutricosmetics can be the mortar used to expedite and strengthen the process.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

Introducing NEW Wahl 1919 by Wahl Professional 21st Century Men’s Grooming - Hair, Beard and Skincare Line for Professionals

Sterling, IL (June 1, 2019) – Creating high performance, versatile grooming products that help men look their best has compelled Wahl Professional to launch its new Wahl 1919 product line. With the introduction of 11 products that include hair care, hair styling, beard care and skin care, the 100-year-old company has created a fresh line of products barbers and stylists can use and sell to improve the level of style and service they offer their customers. The products will launch to professionals at the Premiere Orlando International Beauty Event and will soon be available for purchase at WahlPro.com. Professionals will be able to become authorized Wahl 1919 resellers through Wahlpro.com.

“Wahl Professional took considerable care in developing a men’s grooming line that all professionals can embrace. These are products that deliver on the Wahl promise of 100 years of excellence,” says Anne Marie Kollias, Wahl Professional’s U.S. Director of Sales and Marketing. “The Wahl 1919 grooming line gives barbers and stylists the ability to use Wahl Professional’s quality products on their clients from start to finish.”

Why Wahl 1919?

Developed by Wahl’s in-house team of experts in men’s modern grooming, the Wahl 1919 line delivers three key benefits barbers and stylists want:

1. Expertly developed and formulated.

The Wahl 1919 products are high performance and healthy formulations for hair and skin. Each hair care, shave and skin product contains the ideal formulation of ingredients such as willow bark, white oak, pomegranate extract, peppermint oil or aloe vera – each designed for hair strength and health.

2. Tubes, not pucks!

Wahl 1919 launches with 11 products (13 SKUs including a 1-liter shampoo for back bars and an introductory sample kit) available in the U.S. and will roll out shortly to markets around the globe in which Wahl Professional operates. The best part is that clients who appreciate their look and want to finish it at home can do so by purchasing Wahl 1919 products from their barber or stylist, or online at WahlPro.com.

Wahl 1919 products help create looks that are ready to be shared. Barbers and clients are encouraged to share their experience with Wahl Professional (Wahlpro.com) @wahlpro on YouTube, Instagram and Facebook

Wahl 1919 Product Overview

• Introductory Full-Sized Sample Kit. Wahl Professional has created an introductory kit consisting of one of each product in its full size at a discounted price for all hair styling professionals. It comes with its own point of sale materials that provide a useful space for stocking the product line in the future. A $92 price is a $184 value.

• Firm Hold Gel. A strong hold and high shine that doesn’t flake throughout the day. Put it in your hair and look great all day. MSRP $15.

• Pomade. A great medium hold pomade that feels silky smooth while keeping your look together. MSRP $19.

• Fiber Paste. The Fiber Paste adds a matte texture to hair and builds volume while providing flexibility thanks to natural beeswax. MSRP $19.

• Matte Control Cream. Adds a matte finish and light hold when styling long hair while allowing it flexibility. Grow your hair out and still be in control. MSRP $19.

Packaging has been designed to deliver ideal product quality, hygiene and performance from the first use to the last. No digging fingers into pucks and transferring hair fragments from one customer to another. Tubes make grabbing and dispensing products fast and easy.

3. Helping the Next Generation of Barbers.

Purchasing Wahl 1919 supports Wahl Professional’s Fade It Forward barber school scholarship program, designed to help students in underserved areas create careers that can help them and their communities thrive.

How Wahl 1919 Was Developed

“Wahl 1919 was created in collaboration with our industryleading Wahl Education and Artistic Team (WEAT) of professionals. We looked to them for advice when creating high performing formulations in unique packaging,” says Wahl 1919 Product Manager and Co-Creator, Allan Vodicka. “For example, WEAT member Kristi Faulkner suggested the No-Sting Foam aftershave should be a foam instead of a liquid. This keeps product in the barbers’ hands and not running through their fingers and down the drain. And WEAT member Juan Ramos saw real value in a Cleansing Shampoo that gently but thoroughly cleans product from the hair. He hated it when he could feel product residue in a client’s hair after shampooing. We worked on that formulation until he was satisfied that it struck the right balance,” says Vodicka.

• Thickening Styling Cream. Fantastic for longer hair looking for soft styling, thicker texture and frizz-free definition. Keep that natural look looking good. MSRP $19.

• 3-in-1 Hair and Body Wash delivers a silky-smooth one-step daily wash leaving hair cleaned and conditioned. MSRP 8 oz. $15 and 33.8 oz. $38.

• Cleansing Shampoo. Peppermint-infused Cleansing Shampoo cleans hair by gently, yet effectively, removing hair care product residue and delivering a stimulating and invigorating sensation to the hair and scalp. MSRP 8 oz. $15 and 33.8 oz. $38.

• Shave Cream. Soothing, slick formula provides for a smooth and close shave that leaves skin feeling fresh. Light, fluffy and slick! MSRP $15.

• No-Sting Foam. A wonderful, calming aftershave, skin lotion, and face tonic ideal for sensitive skin. Great for summer usage for a light and easy calm. The foam stays in your hands not runs through your fingers. MSRP $14.

• Aftershave Moisturizer. For particularly sensitive skin or cold winter mornings it provides a layer of calming protection without that greasy feel. MSRP $15.

• The Beard Balm tames and softens beards, nourishing the skin underneath while adding moisture and stability. MSRP $19.

Industry News

OGX® Launches OGXperts Campaign Ahead of the Governors Ball Music Festival Sponsorship

NEW YORK, May 17, 2019 /PRNewswire/ -- Today, OGX®, a leader in innovative and trend-driven hair and body care, announces the launch of OGXperts, a diverse group of the most in-demand beauty influencers and experts to lead the haircare conversation. The campaign serves as a platform for top-tier beauty personalities, with distinct voices and individual style, to be an authentic extension of the brand and connect directly with their core audience.

The news comes just two weeks before OGX enters into a multi-year partnership with The Governors Ball Music Festival as a lead sponsor with direct-to-consumer touchpoints for both General Admission and VIP festivalgoers. OGX has been on the festival scene at Coachella, SXSW, and previous Governors Ball Music Festivals, but 2019 marks the first year the brand is making an investment as a beauty trailblazer during the New York festival.

alongside the OGXperts on product development, community insight, and trend forecasting. Going forward, you will see the OGXperts at all major brand events and tentpole moments.

OGX will reveal their new expert squad at Governors Ball Music Festival, with a meet-and-greet at their OGX “Live Your Hair Dreams” Beauty Playground on Saturday, June 1st. Pre and postfestival are just as important to the brand with a 360-degree marketing strategy that includes social teasing, festival giveaways, an OGXpert-inspired hair menu, Q&A’s on Instagram, and more. The OGXperts will also be sharing their own festival style and hair tips and tricks throughout the weekend. If you’re attending the festival this year, be sure to lookout for the OGXperts and follow along at @ ogx_beauty #OGXTakesGovBall.

OGXperts is a select group of top-tier beauty personalities OGX has long-standing relationships with, including Kandee Johnson, Franchelli Rodriguez, Julia Salvia and celebrity hairstylist brand ambassadors Kahh Spence and Jillian Halouska.

“Beauty, fashion, self-expression, and music go hand-in-hand,” says North America Senior Marketing Director, Hanan Wajih. “We are so excited to create an immersive and interactive experience for our beauty-savvy consumer at Governors Ball and simultaneously introduce the OGXperts. This group of talent represents who OGX is and we can’t wait to see how they bring the brand (and hair!) to life.”

The OGXperts group includes beauty gurus with whom the brand has long-standing relationships, like Kandee Johnson, who launched her own OGX holiday collection in 2017, and celebrity hairstylist and ongoing brand ambassadors Kahh Spence and Jillian Halouska. It was a strategic move to launch the campaign with influencers who the brand has previously worked with, including Franchelli Rodriguez and Julia Salvia. Ultimately, this platform will continue to grow and serve as an opportunity for beauty enthusiasts to connect directly with authentic industry voices. OGX hopes to also nurture up-and-coming beauty influencers and use OGXperts to foster meaningful brand relationships.

The campaign will be primarily social media and digitally driven, with content surrounding key consumer touchpoints, hair tutorials and video, and e-commerce product picks. OGX will also work

ABOUT OGX®

For additional information on OGX®, visit www.ogxbeauty.com. OGX hair and body care products are available at all major retailers.

Hair has a life of its own, and OGX wants to make sure it’s a full life. Each innovative haircare formula is made with exotic ingredients to help hair shine, move, curl up, or hold tight, respectively — whatever sets its personality free. The collections are fun. The choices ne+ver end. In the world of haircare, no other brand has hair looking, smelling, feeling like this. OGX is WHAT HAIR WANTS.

ABOUT THE GOVERNORS BALL MUSIC FESTIVAL: www.govball.com

The Governors Ball Music Festival is an annual event produced by Founders Entertainment and held in New York City on Randall’s Island Park. Making its debut in 2011 as a one-day festival, Governors Ball quickly grew to a three-day multi-stage event with an aggregate attendance of 150,000 music lovers. Deemed New York City’s “premier outdoor pop event” by The New York Times, and “New York City’s best music festival” by New York magazine, Governors Ball is routinely heralded as one of the top live music events in North America and the world at large.

BEACH BABY LIGHTS

Andis Partners With Uppercut Deluxe on Clipper and Pomade Limited Edition Envy® Li Cordless Clipper & Deluxe Pomade

Now Available

STURTEVANT, WI (May 31, 2019) – Barber industry icon and clipper maker, Andis Company, announces a new brand collaboration with renowned Australian men’s grooming brand Uppercut Deluxe. The two brands will be releasing limited edition products that are sure to become fast favorites among hair professionals – an Envy Li Cordless Clipper and Deluxe Hair Pomade.

“Andis knows that reputation is everything in the hair industry, and our products are engineered to ensure that they empower the artistic vision of every barber and stylist,” says Andis copresident, Matt Andis. “In that regard, we have a lot in common with Uppercut Deluxe, which is why collaborating on a limitededition clipper and our first Andis-branded pomade made perfect sense.” “We’re an Australian born brand that has worked hard to develop a reputation for excellence and over the years have sunk some deep roots into the Barbering industry. We share Andis’ commitment to producing quality products, so we are absolutely stoked to partner up for this collaboration,’’ said Uppercut Deluxe co-founder, Steve Purcell.

To bring this partnership to life, Uppercut Deluxe Lifestyle Ambassador, Hall of Fame Skateboarder and Tattoo Artist, Eric Dressen was recruited to design the signature artwork featured on the clipper and pomade tin, resulting in a unique collectible piece that is a must-have on the barber’s workbench.

The perfect cut starts with the right tools for the job and ends with the right product to finish.

The best-selling Andis Envy® Li Cordless Clipper is a tool trusted by barbers worldwide for its high-speed cutting performance and cordless convenience. The clipper draws inspiration from the past but is combined with modern technology to deliver unparalleled performance for today’s barber. Perfect for creating tapers and fades, the Envy Li features an adjustable blade and powerful lithium-ion battery delivering two hours of run time. Plus, it is light - weighing less than 10 ounces!

The Limited Edition Andis x Uppercut Deluxe Pomade is perfect for creating a wide range of men’s styles – including timeless, classic look such as pompadours, side-parts and slick-backs. It features Uppercut Deluxe’s popular water-based formula that

washes out easily and has high shine and strong hold without the stiffness seen in other pomades and gels. Packaged in a durable, 3.5-ounce metal tin, the pomade is available in a convenient, sixpack PDQ.

AVAILABILITY: The Limited Edition Andis X Uppercut Deluxe Pomade is available from Andis and its authorized dealers across the U.S. MSRP: $25 USD

The Limited Edition Envy Li Cordless Clipper is available exclusively through Uppercut Deluxe dealers in Australia, North America and Europe. MSRP: $105 USD

About Andis® Company

Andis® Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. The company’s products are purchased in more than 90 countries by barbers and salon professionals, consumers, hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call 800-5589441 or visit www.andis.com

Hair Care Market to Rise at Steady 3% CAGR Thanks to Development of New Hair Care Products - TMR

ALBANY, New York, June 3, 2019 / PRNewswire/ -- The global hair care market has gained traction with the introduction of new hair care products and rise is demand for lustrous hair, reports Transparency Market Research. The market features a highly consolidated vendor landscape with the presence of numerous international and local manufacturers. Key companies in the hair care market comprise Amka Products (Pty) Ltd., Avon Products Inc., Revlon Inc., L’Oreal S.A., and Unilever plc. These companies are focusing on research and development activities to develop new products and expand their revenue share in the market.

As per expert analysts, the hair care market is anticipated to rise steadily at a CAGR of 3% during the forecast period of 2016 to 2024. Progressing at this rate the market is anticipated to rise from its initial valuation of US$ 81.3 bn to reach a value of US$ 105.3 bn in 2024.

Based on product type, the global hair care market is classified into shampoo, conditioner, hair color, hair oil, and hair styling products. Among these, the shampoo segment is anticipated to generate the highest revenue in the market holding 30.9 % of the market’s share in 2015. The growth of this segment is driven by product innovations and high consumer demand.

The geographical segments of the global hair care market include Europe, Latin America, North America, the Middle East and Africa, and Asia Pacific. Out of these, Asia Pacific perceived to hold supremacy over the market on account of rising urbanization and high demand from emerging countries such as China and India.

Rising Level of Pollution to Drive Growth

Air pollution is one of the leading causes of hair damage and related diseases leading to hair loss. Consequently, a global rise in the level of pollution has contributed to the hair care market’s growth. It has also encouraged the manufactures to formulate new hair care products offering enhanced results. Moreover, the increase in consciousness regarding hair grooming and expansion in the beauty industry has facilitated growth.

Apart from the drivers mentioned above, rising disposable incomes in emerging

economies and urbanization have enhanced the growth prospects of the global hair care market. Additionally, there is a high demand for hair care products from the young generation. Besides, unlike earlier times where the cosmetic industry was mainly driven by women population, there is a high demand for hair care products from the male population. These factors have significantly driven the growth of the hair care market.

Furthermore, there is s spur in the development of botanical and plant inspired hair care products owing to a rise in demand for natural ingredients. The organic hair oils are immensely popular among the consumers and generate maximum revenue for the hair care market. Additionally, expansion in the e-commerce industry enabling the customers to purchase foreign brands has contributed to the market’s expansion.

However, there are a few restraining factors that may confine the market’s growth. Factors such as economic slowdown and high costs of hair care products may hinder the market’s growth. Nonetheless, rising awareness regarding hygiene and availability of numerous hair styling solutions may create avenues for the market.

New Hair Care Campaigns to Present Growth Opportunities

Prominent manufacturers use innovative hair care campaigns to create awareness regarding their hair care products. For instance, Sephora has launched an innovative hair care campaign where it allows the users to choose the hair type while shopping for hair care products online. This allows users to buy products suitable for their hair type without investing much time. Such campaigns have considerably benefitted the hair care market.

• Shampoo

• Hair Color

• Conditioner

• Hair Styling Products

• Hair Oil

Geography

North America

• U.S.

• Rest of North America

Europe

• U.K.

• Germany

• France

• Italy

• Rest of Europe

Asia Pacific

• China

• Japan

• India

• Rest of APAC

Latin America

• Brazil

• Rest of Latin America

Middle East and Africa

• U.A.E.

• South Africa

• Rest of Middle East & Africa

About Us

Transparency Market Research is a nextgeneration market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.

The study presented here is based on a report by Transparency Market Research (TMR) titled “Hair Care Market (Product Type - Shampoo, Hair Color, Conditioner, Hair Styling Products, and Hair Oil) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024”.

The global hair care market is segmented as follows:

• Product Type

Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information we offer customized solutions through adhoc reports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.

TMR believes that unison of solutions for clients-specific problems with right methodology of research is the key to help enterprises reach right decision.”

L’Oréal Canada honors the 1st winner of the Women in Digital Award Isabel Galiana from Saccade Analytics wins the honors

MONTREAL, June 3, 2019 /CNW/ - L’Oréal Canada concluded last May 28th the first Canadian edition of the Women in Digital program, in partnership with URelles, Campus InfoPresse and Caisse Desjardins des Technologies de l’information which focusses on encouraging and promoting women entrepreneurs in technology by providing funding opportunities and support.

The five L’Oréal Canada Women in Digital 2019 finalists were:

• Anouk Charles from Luana Games, a video game project to promote women of science;

• Julie Dufresne from Emploiretraite. ca/Retiredjob.ca, a web application that connects employers with experienced candidates and retirees;

• Isabel Galiana from Saccade Analytics, a revolutionary medical software company;

• Margaret Magdesian from Ananda Devices, who has developed microdevices to recreate the human nervous system on-a-chip;

Bougel, Labelium, Marie-Sophie Désormeau, Hox Académie and Robert Beredo, L’Oréal Canada; and a final judging phase, led by: Azadeh Attar of Pinterest Canada, Joana Berzowska of Concordia University, Samir Mounir of Caisse Desjardins des Information Technologies, Sandeep Rai of ModiFace and Frank Kollmar of L ‘Oréal Canada.

“We have decided to launch the Women in Digital program because we strongly believe that women’s advancement in this area is paramount,” said Frank Kollmar, president and CEO of L’Oréal Canada. “At L’Oréal, in the world, the population of digital teams today is 69% women. A dream would be to see this statistic replicate itself in the field of startups and digital entrepreneurship. “He concluded.

• and Takara Small from VentureKids, a Toronto-based nonprofit that provides free coding classes and startup workshops to youth living in low-income and underserved communities.

All of them were invited to the L’Oréal Canada Women in Digital Awards Gala on May 28 in Montreal, at the Campus Infopresse, where they gave a pitch presentation to the grand jury. After deliberation of the latter, it is finally Isabel Galiana, CEO and cofounder of Saccade Analytics, a Montreal company that evaluates the functioning of the brain according to the movement of the eyes and the head in virtual reality, which caught their attention. Winner of the 2019 Award, Isabel will receive a $ 2500 scholarship for a customized training program offered by Campus Infopresse; six months of business mentoring with the Caisse Desjardins des technologies de l’information and a $ 20,000 grant from L’Oréal Canada to finance her company.

The five finalists have each received a personalized coaching session to prepare for their live pitch presentations, as well as a six months of business mentoring program offered by Caisse Desjardins des technologies de l’information. Finally, they will also be mentored by members of the jury.

The Women in Digital program, launched in December 2018, included a nominations phase during which more than 125 women in tech applied; a pre-selection phase led by three experts: Anne

“Women entrepreneurs don’t have access to the same funding as men,” says Chloé Freslon, founder of URelles. “This type of financial incentive is needed to rebalance things. I’m happy to know that some women will be able to grow their business thanks to this helping hand.”

The program arose out of the observation that women entrepreneurs are underrepresented in tech in Canada. A study conducted in November 2017 by Toronto organization #movethedial and co-drafted by PwC Canada and MaRS Discovery District found that among 900 Canadian technology firms, women hold only 5% of CEO positions and 13% of all executive team positions. Nearly half (53%) of the tech firms have no female executives. On average, women occupy 8% of the management positions, while 73% of the companies don’t have any women on their boards of directors (source: “Where’s The Dial Now?” Movethedial.com).

About L’Oréal Canada

L’Oréal Canada is a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, the company had sales of $1.280 billion in 2018 and employs more than 1,300 people. The company holds a portfolio of 36 brands, encompassing all aspects of beauty, and is present across all distribution networks: mass market, department stores, salons, pharmacies, drugstores, and branded retail. L’Oréal Canada, whose operations are carbon neutral, supports the L’Oréal Foundation’s programs such as L’Oréal-UNESCO For Women in Science, which has promoted the advancement of women in science in Canada since 2003, Beauty for a better life, a social reintegration program in hairdressing for immigrant women since 2017, and the just recently launched Women in Digital support program.

From left to right : Takara Small, Venture Kids; Chloé Freslon, URelles; Isabel Galiana, Saccade Analytics; Margaret Magdesian, Ananda Devices; Anouk Charles, Luana Games; Julie Dufresne, Retiredjob.ca (CNW Group/L’Oréal Canada Inc.)

Refresh Your Spring Look.

with up to 8 weeks of rich conditioning color!

ORS Expands its HAIRepair Portfolio with New Treatments Designed to Restore and Protect Over-Processed, Heat-Damaged Hair

CHICAGO--(BUSINESS WIRE)-- Namaste Laboratories, makers of ORS hair care, continues to expand its HAIRepair portfolio with two new reparative treatments formulated to condition, treat and protect textured hair. Its new Deep Conditioning + Restoring Treatment Masque and Restore + Heat Protect Multi-Benefit Serum feature Coconut Oil, Baobab and Active Protein Complex to help rescue over-processed and heat-damaged hair. These new products are now available at select Target, Walmart and local beauty supply stores.

“These newest HAIRepair treatments were created to deliver the next level of performance-driven innovation to our consumers,” says Nicole Ray Robinson, Marketing Category Head at Namaste Laboratories. “ORS has always been committed to creating products that harness the best of nature to optimize hair health. With HAIRepair we start with naturally reparative powerhouse ingredients as the foundation of our formulas. Our newest treatments feature premium-quality, leading-edge hair repair technology to maximize performance—repairing and strengthening strands from within.”

The new HAIRepair products are formulated with an innovative hair-strengthening active, Active Protein Complex, which penetrates into the cortex to strengthen strands from within while helping hair to resist damage and prevent breakage. This high-performance active ingredient is complemented by naturally nourishing Coconut Oil, which is proven to penetrate the hair shaft and increase hair strength by reducing protein loss. Omega- and protein-rich Baobab from the African “Tree of Life” works to help repair damaged hair, increase hair strength and elasticity, and protect strands from damage caused by chemical and heat stress.

With a large portfolio of haircare developed specifically to address the unique needs of textured hair, the Company has been focusing on its HAIRepair collection to offer consumers the perfect fix to counteract the hair-damaging effects of daily styling, chemical treatments, excess heat and environmental aggressors—all key

concerns for consumers with textured hair.

“HAIRepair has been an under-the-radar brand that we’re really excited to bring to the forefront. We know that our consumers are seeking fixative hair solutions to eliminate dryness, get rid of damage, and strengthen weak hair. This is the reason for being of our HAIRepair collection and of our newest HAIRepair treatments,” says Robinson.

NEW! HAIRepair

Deep Conditioning + Restoring Treatment Masque 12 oz. net wt. & 1.75 oz. net wt. sizes (SRP $8.99 & SRP $1.79) is an intensive treatment masque formulated with hair-penetrating Coconut Oil, reparative Baobab and Active Protein Complex to deeply moisturize, strengthen and restore over-processed, weak and damaged hair. This deeply conditioning formula is made with multiple sources of plant-derived protein to help strengthen hair and protect against breakage.

NEW! HAIRepair Restore + Heat Protect MultiBenefit Serum 4.3 fl. oz. (SRP $7.99) is a multifunctional treatment serum designed to restore moisture and strength to damaged and heat-styled hair with nourishing Coconut Oil, reparative Baobab and hair-strengthening Active Protein Complex while helping to protect against damage from thermal styling tools. This multi-tasking formula delivers 3-in1 benefits to help repair and strengthen strands, improve hair look and feel, and protect from heat up to 420° F.

The full HAIRepair Coconut Oil & Baobab Collection includes:

HAIRepair Invigorating Shampoo 12.5 fl. oz. (SRP $5.99) –Sulfate-free formula gently cleanses while nourishing and helping reinforce strands to revive damaged hair and dry scalp

HAIRepair Restoring Conditioner 12.5 fl. oz. & 1.75 fl. oz. (SRP $6.99 & SRP $1.59) – Rich restorative conditioner rehydrates and fortifies while helping improve strand elasticity and moisturizing dry scalp

HAIRepair Vital Oils 6 fl. oz. & 4.3 fl. oz. (SRP $7.99 & $5.99) – Lightweight hydrating oil blend for hair & scalp nourishes and conditions without weigh down

HAIRepair Intense Moisture Crème 8 oz. net wt. & 5 oz. net wt. (SRP $7.99 & $5.99) – Ultra moisturizing crème delivers a surge of intense hydration to quench thirsty, moisture-depleted hair

HAIRepair Anti-Breakage Conditioning Crème 8 oz. net wt. & 5 oz. net wt. (SRP $7.99 & $5.99) – Multi-tasking crème rehydrates and fortifies to help reduce breakage while delivering a healthy-looking shine

HAIRepair Hair Polisher 6 fl. oz. (SRP $7.97) – Lightweight polisher helps replenish and seal in moisture to enhance shine

HAIRepair Silkening Serum Thermal Protector 4.3 fl. oz. (SRP $6.99) – Oil-enriched serum formulated to help protect hair from thermal damage

For more information about ORS™ HAIRepair™, visit orshaircare. com or follow us on Instagram @orshairepair and Facebook at facebook.com/orshairepair.

ABOUT ORS™

ORS™ is the Original Root Stimulator™. A leading brand in the ethnic hair care market, ORS™ provides a wide range of healthy hair maintenance and styling solutions for all hair types, textures and styles. Founded in 1996 to fill a void in the market for healing hair care specifically for women and men of color, ORS™ aims to meet the hair care needs of health-conscious, style-seeking multicultural consumers with innovative products that feature the highest quality natural ingredients to help protect and maintain hair health. The ORS™ portfolio includes ORS™ Olive Oil, HAIRepair™, HAIRestore™ and Curls Unleashed™. ORS™ products are available at national retailers, fine beauty supply stores and orshaircare.com.

For more information about the ORS™ portfolio of brands, please visit orshaircare.com, or follow us on Instagram (@orshaircare, @orshairepair, @orscurlsunleashed), Facebook (facebook. com/orshaircare, facebook.com/orshairepair, facebook.com/ curlsunleashed), and Twitter (@orshaircare).

ABOUT HAIRepair™

At HAIRepair™ we create hair fixes designed to address specific damage concerns—from simply replenishing depleted moisture to helping strengthen weak strands and revitalizing damaged and overworked hair. Formulated to rescue strands in distress, HAIRepair™ fixes feature a combination of nutrient-dense oils and plant extracts known to naturally nourish and repair. Find select HAIRepair™ fixes at Target, Walmart and Walgreens stores/ online. The full line of HAIRepair™ fixes can be found at beauty supply stores nationwide and at orshaircare.com.

AFRICAN BLACK SOAP

BAMBOO CHARCOAL

w/ Tea Tree Oil & Willow Bark Extract

TEA TREE OIL Removes build up for enhanced shine and volume.

BAMBOO CHARCOAL

Help to lift impurities and absorb excess oils.

SheaMoisture’s African Black Soap hair collection has been enhanced to incorporate Bamboo Charcoal, known to help remove impurities and excess oils caused by product build-up. These two powerhouse ingredients combine in gentle formulas that perfectly balance moisture with the natural clarifying benefits of Charcoal, to create an optimal environment on the scalp to support strong, healthy hair.

AFRICAN BLACK SOAP Clarifies the scalp.

PEOPLE

Macadamia Beauty has named Scott Hagstrom as chief operating officer. Scott was most recently vice president of sales for the professional division of Helen of Troy, where he led the Hot Tools business through unprecedented growth.

Scott spent the past 35 years in a variety of leadership roles, all within the personal care category. Continually overachieving in terms of profit margin and revenue growth, he has specialized in managing products and market strategy for multiple brands.

“Scott is an inspiring leader,” says CEO Henry Stein. “His deep expertise in hair care ensures Macadamia’s oil-infused hair repair products will sell on more shelves worldwide, boosting our partner resellers’ success and providing beautiful hair for consumers around the world.”

“I am looking forward to the future with Macadamia Beauty, especially since I am joining at their 10th Anniversary mark,” adds Scott. “For 2019, we are

looking to push for strong drives for distribution in the U.S. market, and at the same time, create heightened awareness of the brand and our awardwinning formulas for damaged hair.” At Macadamia Beauty, Scott directs all market-facing departments, including professional services, customer service and support, and sales. He brings a combination of extensive sales experience, operations improvement and global go-to-market expertise to his new role. Supporting 2019 priorities for Macadamia, Scott will oversee the rollout of sampling programs, a stronger social and digital media presence, marketing and promotional programs across all retailers, salons and consumer touchpoints designed to strengthen their position as a leader in the oil-infused hair repair market. Visit macadamiahair.com.

The Kirschner Group, Inc. welcomes Carlos Rojas as a sales representative covering Central Canada and Ontario. Previously, he worked with Termix and Moroccanoil. Carlos, who lives in Toronto, will improve sales and customer service in the region.

“Carlos’ understanding of the beauty field and of Canada will bring growth to this territory. We thank Robin Kettering for her support and professionalism in covering Central Canada for us during our search for the best local representative. Robin will continue with the

Kirschner Group with her previous responsibility focused on the U.S.” says Paolo Rezzara, president of The Kirschner Group. Reach Carlos at carlos@kirschnergroup.com. Visit kirschnergroup.com

Gerry Sayco joins Topix in the newly created position of sales operations director.

In this new role, Gerry will create additional support for new and existing physician customers through Topix customer service and operations. Most recently, Gerry was the director of sales and operations for Puracap Pharmaceutical, where he led a transformational company initiative to insource sales, resulting

in +100% growth. He was awarded the 2016 & 2017 President’s Club title. Gerry began his career in the pharmaceutical industry at Bristol Myers Squibb. He earned his Bachelor of Science from Old Dominion University and served in the United States Marine Corps.

Scott Hagstrom

SHOW CALENDAR

JULY / AUGUST

WHEN WHAT WHERE CONTACT

July TBA Beauty Supply Store Opening/Owners Conf. Atlanta, GA beautysupplyconference.com

July 14-15 The Razor’d Edge ECRU NY Academy, Fair Lawn, NJ https://www.ecrunewyork.com/classes

July 14-15 Cinderella Hair Extensions: 6 Methods Orlando, FL www.cinderellahair.com

July 14-17

July 15-17

July 22-24

ECRM/EPPS Sun Care Scottsdale, AZ ecrm.marketgate.com

ECRM/EPPS Personal Care, Grooming, Travel Scottsdale, AZ ecrm.marketgate.com

ECRM/EPPS Consumer Technology Chicago, IL ecrm.marketgate.com

July 25-28 Am. Academy of Dermatology Summer Meeting New York, NY aad.org

July 28-29 Keune 1922 By J.M. Keune Atlanta, GA keuneeducation.com

July 28-29 Keune ColorFSTR Atlanta, GA keuneeducation.com

July 28 PBA Business Forum Las Vegas, NV probeauty.org

July 28-30 Cosmoprof North America Las Vegas, NV cosmoprofnorthamerica.com

August

August 4-5 Keune Foundational Color and Foundational Design, Atlanta, GA keuneeducation.com

August 5 Cosmetologists Chicago: First Mondays Chicago, IL americasbeautyshow.com

August 10-11 BeautyConLA Los Angeles, CA https://beautycon.com/

August 11-12 keune Next-Level Color and Design, Atlanta, GA keuneeducation.com

August 11-13 Strategies MasterMind: Team Service Centerbrook, CT strategies.com

August 17-18 Keune Creative Design and Color, Atlanta, GA keuneeducation.com

August 17-19 Bronner Bros. Mid-Summer Show Atlanta, GA 800-547-7469, bronnerbros.com

August 19-20 Beauty X Capital New York, NY https://beautyxsummit.com/

August 21-22 Indie Beauty Expo New York, NY indiebeautyexpo.com

August 23-25 Aesthetic Everything Beauty Expo Beverly Hills, CA https://aestheticeverything.com

August 24-25 Ubiquitous Expo Washington, DC ubiquitousexpo.com

August 25-26 Keune Next-Level Design Chicago, IL keuneeducation.com

August 25-26 Keune Beyond the Foil Atlanta, GA keuneeducation.com

August 26 Texture Exposed ECRU NY Academy, Fair Lawn, NJ https://www.ecrunewyork.com/classes

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

1-800-936-8733

DETROIT 1-844-421-9736 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MEMPHIS 1-844-525-4669 MIAMI 1-866-616-3200 NEW YORK 1-855-261-3015 New

JINNY BEAUTY

1-800-936-8733

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• When it comes to hair stylers, what are the types of products your customers are looking for?

여러분의 고객은 어떤 종류의 헤어 스타일링 제품을 찾고 있나요?

• Are nutricosmetics – supplements for skin and hair care – popular at your store?

피부와 헤어 케어를 위한 뉴트리코스메틱(Nutricosmetics) 제품이 여러분의 매장에서 인기가 있습니까?

• What do you feel is the most important to your customers: hair extensions and wig units or hair care and maintenance items?

헤어 익스텐션 제품과 가발과 헤어 케어 및 관리 제품 중 여러분의 고객이 가장 중요하게 생각하는 제품이 무엇이라고 생각하시나요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) ___________________________________

State (주)

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

Just For Me developed a 3-step routine to help eliminate wash day stress for you and your growing child. That process includes the Curl Peace™ Tender Head Detangling Treatment that’s perfect for tender heads that are sensitive to tugging.

Aloe Vera, Marshmallow Root Extract and Raw Honey work together to help remove knots and tangles before you move on to the shampoo step. This is also an excellent option for gentle detangling after a protective style takedown. Whether you’re fighting to eliminate tangles or combat matting, this treatment will be a must-have for every parent who shops at your store.

Formulated with CBD to Help

During

Increase Comfort Waxing

AHEAD OF THE CURVE

GiGi CBD Multi-Complexion Healing Oil.

• 20% Hemp Seed Oil

• 300mg of CBD

• This body elixir targets skin in need of calming and soothing after waxing or whenever needed.

• Customizable drops for all skin types: Mix into your favorite prep or post lotions, oils, or gels.

» 1 drop for minimal relief

» 2-3 drops for maximum relief

» Or direct application if needed