OTC Beauty Magazine | July 2022 by OTC Beauty

July 2022 | $6.00

Hair Care Edition

THE AVOCADO-OIL ENRICHED SHEA BUTTER FORMULA KEEPS STRANDS HYDRATED & SEALS IN MOISTURE LONG AFTER WASH DAY.

A HAIR BRAND THAT CARES

Cantu’s HAIR Superfood HYDRATION 10 1 t Collec ions! THE POWER OF PROTEIN

NEW FROM CANTU! INFUSED WITH GUAVA & GINGER FOR “ROOT 2 TIP” CARE FOR SCALP AND HAIR STRANDS. NEW!

NEW

CURL ENHANCING SOLUTIONS FROM MANE ‘n TAIL Healthy ingredients to help define curly hair styles: Biotin, Rooibos, Vitamin E, Shea Butter, Avocado, Coconut & Argan Oils.

y a D l r u C A

never looked this good!

CHOOSE ONE THAT WORKS BEST FOR YOUR CURLS OR MIX AND MATCH!

manentail.com 2

OTC Beauty Magazine July 2022

If it makes you feel

BEAUTIFUL then do it...

Mane ‘n Tail product lines provide hair care solutions for helping to maintain and achieve long, luxurious, thicker, fuller, healthier-looking hair! Check out our full line of products: • Shampoos • Conditioners • All-in-one • Leave-in Styling Treatments • Leave-in Conditioning Cremes • Styling Pomades • Hand & Nail Therapy

manentail.com OTC Beauty Magazine July 2022

July 2022

c ont en t s

In Eve ry Issu e

The Art of Reinvention

Persuade with a Digital Content Story!: How

EDITOR’S LETTER

Smart Business Leaders Gain a Marketing Competitive Edge

EXPERT ADVICE HairUWear

CLIPPER TIPS

Refresh, Refine, ReVite

MARKETPLACE Hair Care

MANUFACTURER PROFILE KAB Brands

URBAN CALL BRIEFS

TOP FIVE

Hair Care Products

OTC BOOK CLUB

OTC Beauty Magazine July 2022

THE COLOR SOLUTION

COUPONS

ON THE COVER Cantu’s Superfood Collections are specifically developed to nourish curly, coily or wavy hair. Each product in the line adds moisture and reduces breakage without compromising the vibrancy or natural style of the hair. The collections utilize a careful blend of ingredients that strive to replenish, hydrate, and strengthen tresses.

OTC Beauty Magazine July 2022

July 2022

c ont en t s KNOWLEDGE TO KNOW

INDUSTRY NEWS

The Power of Protein

SHOW CALENDAR

Whether your customers are looking for a system for healthy tresses, or in need of deep hair repair, Infusium is a great choice. Infusium has been providing a salon professional experience for its customers since 1928.

Hair Hydration 101

READER FEEDBACK

By Dr. Shanessa Fenner Summer weather can be absolutely beautiful. While the warmer temperatures are great for summer fun, heat can have a detrimental effect on the hair. Check out some tips you can share with your customers about the importance of protecting their hair during the hot summer months.

AD INDEX BUSINESS TIPS

6 Things Every CEO

Needs to Know About Branding to Better

Manage The Human Side of Business

By Jane Cavalier We live in an upside world where the old rules no longer apply. In order to rally everyone together to stand behind a company and its path during all the ups and downs, leaders need to draw upon emotions as rationality will not carry the day. They have one tool at their disposal to do this delicate work – the brand.

OTC Beauty Magazine July 2022

FEATURE

Is Procrastination Bad or Good, And Should You Trust a Procrastinator?

OTC Beauty Magazine July 2022

Unrefined Shea Butter

CEO: Ann Jhin

ALL-IN-ONE LIQUID SOAP

Editor: Allyson Leak Art Director: Sam Choi Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones Contributors: Dr. Shanessa Fenner, Jane Cavalier, Yoram Solomon

OUR MOST TALKED ABOUT PRODUCT! Nourishing all-in-one cleanser Handcrafted from a centuries-old recipe Nutrient-rich in antioxidants & vitamin E

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Gentle on hair and skin Prevents dryness Detoxifying

FIND OUT MORE AT ALAFFIA.COM

OTC Beauty Magazine July 2022

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

INTR DUCING

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OTC Beauty Magazine July 2022

EDITOR’S LETTER

The Art of Reinvention

t is never too late to embrace the spirit of reinvention. This is a great time to consider reintroducing yourself to your customers. The world is always moving and changing. Your customers are not the same people they were last year, or possibly, even last month. As a leader and store manager, it’s important to remember that it’s ok that things change. All that matters is how you adapt to those changes. The first step in figuring out if your brand needs reinvention is to assess where you are in your growth model. Take a look at your sales and customer feedback to see what’s changed and why. You could reintroduce yourself to your customers by launching a campaign that helps people remember the reason why you opened your store in the first place. You could share your OTC journey with your customers on social media or in a newsletter campaign. Another way to reinvent yourself is to change the way your store looks. Remerchandising, painting the walls a new color, or adding chairs with a few beauty magazines nearby, could help your customers feel more comfortable in your store. Because of the Pandemic, many people are still craving authentic interactions so don’t forget about the value of a friendly smile and impeccable service. For tips on branding check out “6 Things Every CEO Needs to Know About Branding to Better Manage The Human Side of Business,” on page 20. Our July issue focuses on the importance of Hair Care and the people behind the brands. Getting to know the story behind the brands in your store can be helpful when explaining the product benefits to your customers. Check out our Manufacturer Profile on KAB Brand’s on page 18. We’ve also put together a great list of Dream World products for adding a variety of options to your store in our MarketPlace on page 12. I am really thankful for your readership and I truly hope that the pendulum of success continues to swing in your direction. I will continue to gather inspiration for tips on business growth, research new products, and share brand education with you. Allyson Leak EDITOR

OTC Beauty Magazine July 2022

Hope you enjoy our July issue.

OTC Beauty Magazine July 2022

WITH WITH HAIRDO HAIRDO

EXPERT ADVICE BY ALLYSON LEAK

A HAIR BRAND THAT CARES

STOP BY STOP BY FOR YOUR FOR YOUR FREE TOTE!FREE TOTE!

Clip-in extensions, Clip-inbangs, extensions, ponytails, bangs, wigs ponytails, and more. wigs and more.

SEE THE COLLECTION SEE THE COLLECTION AND OUR VARIETY AND OUR OF STORE VARIETY OF STORE FRIENDLY DISPLAYS FRIENDLY ATDISPLAYS HAIRUWEAR AT HAIRUWEAR BOOTH 15051 BOOTH . 15051 . Products shown: 23”Products Long Wave shown: Pony23” andLong 25” Wave Straight Pony Pony. and 25” Straight Pony.

To learn more about To learn themore HairUWear about the family HairUWear of brands, family visit of hairuwear.com brands, visit hairuwear.com or call 888-655-8900 or call 888-655-8900

Product quality, customer satisfaction, and innovation are a recipe

A GREAT VARIETY

©2022 HairUWear ©2022 HairUWear Inc. for success. For 54 years HairUWear has provided top-quality stylish Inc. CEO Michael Napolitano and his amazing team have done a great job wigs, hairpieces, hair extensions, hair accessories, and hair replacement expanding their leading brands and marketing them in over 40 countries. programs to businesses worldwide. Hair care is a very HairUWear’s portfolio of brands includes the Raquel personal and unique experience for every customer, Welch® Wig Collection, Hairdo®, Great Lengths®, which is why the beautiful variety of lengths, textures, Gabor® Wig Collection, American Hairlines®, HIM by colors, and styles, has continued to make HairUWear a HairUWear®, and more. success among its customers.

GIVING BACK

Check out a few brand highlights below:

HairUWear continues to be a proud sponsor of the American Cancer Society. Since 2003, HairUWear has

SUCCESSFUL PARTNERSHIPS

donated more than 100,000 wigs valued at $15 million

Their partnership with screen legend Raquel Welch

to the American Cancer Society.

was another way the brand helped to illustrate the power of hair to help women define who they are. In 2003, Raquel partnered with HairUWear to introduce the Raquel Welch Wig Collection which is one of the largest and most-respected wig collections worldwide. Known for its bold and stylish looks, the line helps women radiate beauty and confidence.

CONNECTING Having a website that is informative and easy to use is an important part of a professional partnership. The HairUWear.com website is informative, offering detailed information on each product line, as well as product education, store locators, and an easy process for retailers to sign up.

OTC Beauty Magazine July 2022

SERVING UP

STYLE? WITH HAIRDO

STOP BY FOR YOUR FREE TOTE!

Clip-in extensions, bangs, ponytails, wigs and more.

SEE THE COLLECTION AND OUR VARIETY OF STORE FRIENDLY DISPLAYS AT HAIRUWEAR BOOTH 15051 . Products shown: 23” Long Wave Pony and 25” Straight Pony.

MARKETPLACE

Hair Care

Customers come to your shop for a variety of reasons. Whether they need regular hair maintenance items, something for a special event, or a gift for a friend, it’s important that you offer as many hair and beauty tools, products, and accessories as possible. Having an idea of what your repeat customers like and how often they come in and shop can help, too.

J2 Hair Tool Dryer Pro is an 1875 Watt dryer that allows for a smooth finish without damaging hair cuticles. It includes two straightening detangler combs, one is a concentrator and one is a diffuser.

This 1875 Watt Stand Up Dryer is perfect for an at-home salon feel. It offers an adjustable height, a portable design, and an easy temperature control system.

OTC Beauty Magazine July 2022

The Dream World Flexible Detangler Brush is great whether your customer’s hair is short or long and can help remove tangles. It is great for various hair types and can be used on wet and dry hair. It also features an ergonomic design and a non-slip rubber grip.

The Maxi Thermal Pressing Rake Comb has wide spaces between the long teeth, which can make it easier to detangle the hair during straightening.

This J2 Electric Pressing Comb has a multitemperature function. It is electrically heated to help make your customers’ hair smooth and straight.

OTC Beauty Magazine July 2022

Alaffia’s Authentic African Facial Serum is crafted with unrefined shea butter, argan oil, and watermelon seed oil to deliver a burst of antioxidants and nourishing hydration. It is ethical, handcrafted, and clean. The Authentic African Exfoliating Face Scrub is crafted with unrefined shea butter, African black soap, and natural exfoliants to gently polish skin, revealing new radiance.

The Brittny Shampoo Brush can be used as a scalp massager which can help stimulate blood circulation and promote hair growth. It also helps provide a deep cleansing experience.

The Dream World Magnetic Braider Band is a perfect and practical tool for any salon or at-home experience. The strong magnetic force allows your customers to style their hair efficiently and with more ease.

OTC Beauty Magazine July 2022

MANUFACTURER PROFILE

For over ten years KAB Brands have been providing its customers with products that promote hair health. Their products help deep condition, moisturize, prevent breakage, strengthen, and restore the hair strands. A strong customer base, quality products made with care, and a passion for great customer service as well as product education, has contributed to their success. Check out our interview with their General Manager Walt Winslow, to get to know their brand story.

What is the mission of KAB Brands?

Q: What products fall under the KAB umbrella?

KAB Brands mission is to develop innovative hair products with superior

KAB Brands currently markets ApHogee and VoluMedic hair care

end-user performance and results, at affordable prices. We compliment

products.

this with programs that offer healthy inventory turns and profits to our distribution partners.

Q: If you had to pick three words to describe your ApHogee brand, what would they be? Unique. Effective. Respected.

Q: Who is your main audience and what sets your brands apart from the rest of the industry? ApHogee’s positioning is “Serious Care and Protection for Damaged or Weak Hair.” Our Two Step Protein Treatment is well-known among curly/textured hair community and is unique and

How did the company get its

start?

unmatched in treating seriously damaged hair, meaning hair that won’t hold color or is limp,

KAB Brands was formed in 2012 with

lifeless, dry or over-processed. We have a strong

the acquisition of the ApHogee brand,

following among stylists or consumers that

a well known brand among salon

routinely use chemical services or heat tools

professionals, from Unilever. Since

on hair. Users of relaxers, perms, texturizers,

then we have successfully expanded

bleach and color all solve damage issue

our offerings and presence in both

with ApHogee Two Step Treatment. Our

the

professional

and

consumer

sectors.

business has grown dramatically thanks to the hair coloring trends.

Can you tell us about your role and background?

KAB ownership has decades of experience in developing and contract manufacturing personal care products, both in and outside of hair care space, for many companies.

Q: What trends do you feel are most prevalent in the multicultural beauty industry right now? We are seeing more and more need for products to address damage and repair hair because of trends that include braiding, extensions/weaves, the “glass” hair trend of silky smooth,

KAB Brands is run by a team of experienced and talented Sales, Marketing

straight hair, even on curly/textured hair girls, and also creative hair color.

and Operations individuals. As General Manager, I oversee the teams and

While natural hair has been a trend for a few years, our products also keep

drive the strategy for the brand.

natural hair in optimal condition.

OTC Beauty Magazine July 2022

We know ApHogee is your original two-step protein treatment. What is unique and important about this two step process?

Hair is made of protein and nothing repairs structural damage like the right activated protein in the right system. We add emollients and humectants AFTER the protein, in the second step, and not mixed in with our protein. This gives far better results and lasts much longer than the typical “Intensive Conditioner”. Results are visible instantly.

Q: How have your customers responded to the Curlific line? How does this quinoa based product help curly hair? When the curl trend started taking off, some companies re-fragranced and re-packaged existing formulas for this growing market. We spent 3 years of testing to develop products that were formulated specifically for hair that is naturally curly, wavy, coily and also for those who wear their hair straight or natural. The cross section of a curly hair shaft is different than that of straight hair. This difference leads to easier damage to the cuticle in styling, which is why curly hair tends to dry out more easily. Curly hair not only needs moisture but sealers to retain the moisture. Our Quinoa protein is specialized and unique, in that it contains a higher percentage of sulfur containing amino acids than even keratin protein. Sulfur containing amino acids are among the most important in hair structure.

Q: We know you specialize in the science of hair and proven results. Is there any info from any of your recent studies that you’d like to share? Our current advertising touts one of our most important findings: “Porous Hair treated with a single application of ApHogee Two Step Treatment prior to coloring shows 30% less color fade after 10 shampooings, on average” ApHogee

Two

Step

Treatment

solves the two biggest problems that afflict hair color clients: Breakage and Fading! Other current studies involve new products and are proprietary.

Q: How do you share product knowledge with your customers and retailers?

and informative. Visitors can ask any hair question on “Ask the Expert” and receive an answer within 24 hours, often within a few hours. Anyone can also answer 4 questions on a simple pull down menu and get a prescription of 1-4 recommended products based on their hair type, texture and regimen.

Q: How has your experience been with social media marketing? Do you find it’s a good way to connect with your customers? We have an excellent social media industry partner helping us spread the word on ApHogee and we continue to learn how to evolve our messaging to different audiences. It is a great way to connect with existing and potential users. We are fortunate to have a very active community, that loves to share their success stories with our products on social media! We also have a robust

influencer and ambassador program to help spread the word and educate users on ApHogee. Our social platforms and programs have helped us bring ApHogee to a new generation and broader global market.

How can OTC stores benefit from having your product lines in their stores. What suggestions do you have about store placement of your items? ApHogee is moderately priced for good turns and we don’t sell to any high volume, mass market discounters. We offer good profit margins and a solution for the most serious problems their customers have. We help make them “Problem Solvers” and business builders, not just retailers.

Q: What does the future hold for KAB brands? Are there any new projects or products you’re working on? Yes. The past two years with Covid we have had to focus on core inventory and supply chain issues that all companies are facing. We’ve doubled our inventory on-hand to maintain 95% plus service levels to our customers. We are moving forward on new projects and products this year and will continue to deliver exceptional, innovative products.

We have a robust field sales representative force that does sales/education meetings periodically and our website, aphogee.com, is very user friendly

OTC Beauty Magazine July 2022

BUSINESS TIPS BY JANE CAVALIER

Things Every CEO Needs to Know About Branding To Better Manage the Human Side of Business We live in an upside world where the old

everything is uncertain, brands can be trusted to stand true. Now, if you

rules no longer apply. Many call it a VUCA

don’t have a brand, you can build one. Anyone can. It takes commitment

world – volatile, uncertain, complex, and ambiguous.

to people, to tell their story and represent their interests with your brand,

Mass consumerism has been replaced by a new consumption paradigm

not your own. If you create a brand that represents the highest common

as people are driven by new essentialism where things matter less and

denominator between your people (customers, employees, investors)

relationships, experiences and self-being dominate all. In this new world,

and your products/services, then you can forge an enduring powerful

workers are restless, customers fickle, investors skittish, and the public has

partnership that will yield surprising dividends for your business. It all

an appetite to cancel. In order to rally everyone together to stand behind a

begins with understanding the basics of what a brand means for a business.

company and its path during all the ups and downs, leaders need to draw upon emotions as rationality will not carry the day. They have one tool at their disposal to do this delicate work – the brand.

A Brand Resides in the Mind not in a Logo: Although expressed in a logo and a tagline, a brand is a mental construct that gets into the mind and lives in the memory of people. Branding is the

Although often associated with marketing, brands are cultural icons that

process of creating the brand in the minds of people. It is typically

symbolically carry meaning. In just a nanosecond, they evoke common

done by creating things and experiences that “express” the brand such

immediate meaning and emotions across all people. In a world where

as marketing materials and product design. Brands also live in the

OTC Beauty Magazine July 2022

culture. Powerful brands like Nike become social concepts and exist in the culture where they continually give people cues and establish the brand as a part of society.

Brands Set Meaning: Brands give meaning to products. The brand is a mental lens that provides immediate meaning. A Snickers bar is a snack. Tiffany means luxury taste and quality. Apple is about unleashing creativity while IBM is about improving productivity. The brand provides context which tells people why a product is important to them.

Brands Carry Emotional Power: Like great art, brands are designed to elicit a response, both emotional and rational. Like art, they can enchant and often captivate people which creates desire. Marlboro was the first filter-tipped cigarette and was initially launched as a woman’s cigarette which wasn’t as successful. The same product was re-branded as the ultimate masculine smoke and with the swagger of the Marlboro man still remains one of the most powerful brands in the world. Powerful brands are mythologies that evoke emotions that swell to desire.

Brands are Fiction Not Fact: Branding is poetry not journalism. Messaging matrixes and value propositions belong to marketers and are fact-based. Branding is another world that is concept-based. Branding brings out the big gun – an idea. A powerful, transcendent, mind-tweaking idea designed to engage the mind and heart at another level. The idea is what catalyzes new behavior and thinking. The Home Depot is a large hardware store, but the brand makes it a Home Center for any current and aspiring do-it-yourselfer.

Brands Defy Logic: When you have a powerful brand, you’ll be surprised by what it can do. You will see strong conviction and commitment across employees, customers and investors despite challenges. People tend to defend the brands they love and stay loyal against all odds – better alternatives, cheaper alternatives, easier

Many corporate executives view the brand as simply a marketing asset. Once built, a powerful brand can be used to wield influence in many circumstances from the Main Street to Wall Street to Capitol Hill. While products and executives may come and go within a company, the brand can endure forever – as long as it is well maintained.

alternatives. To achieve that kind of priceless cohesion, you have to build and continually maintain the brand campfire - and make it into a bonfire for the whole world to see.

In a world where people are becoming increasingly unmoored and where constant shocks and disruptions seem to prevent ‘normal’ from ever

Brands Deliver Business Value Multiple Ways: Because

being a reality, brands are a reassuring presence that people can depend

powerful brands are sticky, they have the ability to build a moat

on. Powerful brands nurture, the people that come to work, buy products

around the business. Customers remain loyal even in the face of

and invest in companies. Business always comes down to connecting

superior performing or lower priced competitors. People forgive and

with people on a human level. Powerful brands are creative concepts that

forget product and corporate errors which mitigates losses. People

stimulate the imagination and emotions in ways that most CEOs cannot.

are more willing to try new products, services and experiences from

With a powerful brand, the CEO has a tool to open minds, raise hearts,

brands they love which accelerates sales. If you have a vision to

command attention, bring everyone together and protect the business

build an empire, but a brand to amplify the upside and mitigate the

again in a volatile, uncertain, complex and ambiguous world.

downside.

Meet Jane

Jane Cavalier, CEO and Founder of BrightMark Consulting, is a nationally recognized brand strategist, board member, blogger and author of bestselling business book The Enchanted Brand (Amazon). She helps organizations conquer a changing world with powerful brands and reputations. Recognized for creating breakout brands like Snapple and Qwest, Jane has worked with over 100 organizations including American Express, Johnson & Johnson, ExxonMobil and the U.S. Navy. For more information, visit www.brightmarkconsulting.com.

OTC Beauty Magazine July 2022

“ Moving is an act of love you give yourself.

THIS IS GROWTH. Introducing the Gold Series New Lengths Collection. For Longer, Stronger Hair.*

Lita knows the secret to real growth is a regimen made for you. The New Lengths Collection is that regimen. Made by Black scientists especially for textured hair. *strength against breakage

OTC Beauty Magazine July 2022

L I TA L E W I S FITNESS & WELLNESS COACH

NEW

ApHogee System Intro Offer! A DVE RTIS E M E N T

Enjoy Exceptional Products and Savings with ApHogee Combo Packs!

GET READY FOR REAL GROWTH The Gold Series New Lengths Collection, infused with apricot and green tea, is a proven regimen for longer stronger hair.*

Sometimes, getting the length you want feels impossible. We’ve all been there. The number of products making empty promises doesn’t help. But there’s something new, and it’s the real deal. The Gold Series New Lengths Collection is just hitting shelves, and it was designed by a team of Black scientists especially for our hair. Inspired by their loved ones and personal hair journeys, the team behind Gold Series knows that the real secret to longer, stronger hair* is letting your new growth thrive. That’s why the formula is designed to strengthen and protect textured hair against breakage.

...nothing works like ApHogee. SMALL COMBO

Buy Two-Step Protein Treatment 4oz with Balancing Moisturizer 8oz,

SAVE 25%

CLEANNSE & AWAKEN

LARGE COMBO

MOISTUURIZE & FORTTIFFY

Protect and strengthen Buy Two-Step Protein Treatment 16oz hair at the root to help Get Balancing Moisturizer 16oz

Experience an energizing FREE! lather with menthol from the Root Stimulating Shampoo. It lifts away impurities to cleanse roots and detox scalp. *strength against breakage.

prevent hair breakage, improve elasticity, and retain length with deep moisture from the Root Rejuvenating Conditioner.

PROTEECT & STRENGGTHEN*

Protect your hair from damage and reduce breakage to foster length retention while also protecting your precious new growth with the Anti-Breakage Defense Serum.

NOURISSH & INNVIGOORATE Help hydrate your scalp with the revitalizing green tea infused formula found in the Scalp Revitalizing Treatment. Use it daily to maintain a moisturized scalp.

THE GOLD SERIES WORKS BETTER BECAUSE IT'S MADE BETTER, SEE FOR YOURSELF AT PANTENE.COM OTC Beauty Magazine July 2022

KNOWLEDGE TO KNOW BY ALLYSON LEAK

THE POWER OF

PROTEIN Whether your customers are looking for a system for healthy

tresses, or in need of deep hair repair, Infusium is a great choice. Infusium has been providing a salon professional experience for

its customers since 1928. Heat styling, environmental factors, and even stress, can have damaging effects on the hair. This collection helps leave the hair soft and shiny without weighing it down.

Your customers can repair, restore, and revitalize their hair with Infusium shampoos, conditioner and treatments. The

transformative formulas contain the i-23 Complex, a customized blend of protein and conditioners, which are designed to treat

The Moisturize + Replenish Collection features their classic

light and soothing scent. The formulas are infused with Avocado and Olive Oil to help hydrate and quench dry, dull hair.

Added Highlights to share with your customers: Avocados have Vitamins B2, B3, B5, and B6. The antioxidant and

anti-inflammatory properties, essential fatty acids and minerals makes Avocado a great ingredient to add to hair products.

Olive Oil contains oleic acid, palmitic acid, and squalene. These

even the most damaged hair. Protein-infused treatments increase

emollients can help soften the hair and nourish split ends. The

The Benefits:

Argan Oil is sometimes called “liquid gold.” It is rich in Vitamin E

hydration, add shine, and reduce split ends and breakage.

The Repair + Renew Collection features a rich and indulgent

signature scent. The formulas are infused with Argan Oil and Keratin to help build strength, elasticity, and smoothness. 24

OTC Beauty Magazine July 2022

antioxidant properties can also help scalp health.

and made from the fruit of the argan tree. The essential fatty acids, as well as oleic and linoleic acid can be great for lubricating the hair shaft, which can help with moisture retention.

ADVANCED SOLUTIONS FOR TO D A Y ’ S M O S T D A M A G E D H A I R

REPAIRS. RESTORES . REVI TAL I Z ES . Infusium with i-23 Complex® provides advanced solutions for today’s most damaged hair. The Moisturize & Replenish and the Repair & Renew product lines offer a complete collection of shampoos, conditioners, and leave-in treatments designed to help repair, restore, and revitalize your hair.

www.infusium.com OTC Beauty Magazine July 2022

KNOWLEDGE TO KNOW BY DR. SHANESSA FENNER

Hair Hydration

101

Summer weather can be absolutely beautiful. While the warmer temperatures are great for summer fun, heat can have a detrimental effect on the hair.

Here are some tips you can share with your customers about

the importance of protecting their hair during the hot summer months: 1.

Use a moisturizing shampoo and leave-in conditioner.

Drink lots of water throughout the day to prevent hair from becoming very brittle.

Use a deep conditioning mask on your hair.

Keep blow drying and additional heat sources out of your hair.

Use a quality hairbrush when detangling the hair.

Sleep in a satin bonnet to protect the hair while sleeping.

air routin h y h t ea l a nd

OTC Beauty Magazine July 2022

the

rig

ht products

The following products are great for heat protection: 1.

Aveeno’s Apple Cider Vinegar Sulfate-Free Shampoo-

to the tip. It clarifies the scalp and adds high shine and volume to dull lifeless hair. 2.

The Tangle Teezer Brush- This is the ultimate hairbrush for detangling and removing the knots in wet hair. It features 325 patented two-tier teeth technology with an easy grip handle.

for Damaged Hair- Restore and repair coarse hair by using

this shampoo that contains Manuka Honey, Mafura Oil, and

Oat is the major ingredient in this shampoo that is infused with apple cider vinegar to nourish hair strands from the root

Shea Moisture’s Hydrate & Repair Moisture Shampoo

Yogurt Extract. It leaves the hair softer and more resilient. 4.

Design Essential’s Moisturizing and Detangling Sulfate-Free Shampoo- Specifically formulated to increase the strength of weak brittle hair and promotes softness and

manageability. The sulfate-free formula contains no mineral oils and promotes healthy hair growth.

Deep

Conditioning

Mask-

deep

conditioning mask that strengthens the hair to prevent thinning and shedding. The gourmet treatment

infused

with

a blend of pure blue green

o t m y e a k i n e h tain t e r a ing

Camille Rose Naturals Algae Renew

algae, vitamins, minerals, and antioxidants.

dra

ted hair

Design Essentials Kukai & Coconut

Hydrating Leave-In Conditioner-Infused with

Kukai & Coconut, this product provides intense hydration and leaves the hair silky smooth. The ingredients work together to transform the hair into a natural shine.

7. Shea Moisture’s Jamaican Black Castor Oil Strengthen

& Restore Leave-In Conditioner- This reparative conditioner

detangles kinky hair and controls frizz. It forms a protective layer on each hair follicle and moisturizes the hair.

Meet Dr. Shanessa Fenner

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

OTC Beauty Magazine July 2022

FEATURE

BY YORAM SOLOMON, PH.D.

Is Procrastination Bad or Good, and Should You Trust a Procrastinator? A very famous preacher was procrastinating until the last minute on writing a very public speech he was to give. He went on stage without having the entire speech completed. He was a procrastinator. Then, on stage, at the last minute, he added four more words to it and decided to start his speech with the words: “I have a dream...” What do you think when you hear the word “procrastination?” Is that a positive or negative word to you? We typically think of the word negatively and associate it with laziness, being disorganized, and not being strategic. But did you know that there are positive aspects to procrastination? This article will first show both the negative and positive aspects of procrastination. It will also give you some advice as to how to decide whether to procrastinate or not. But the most important part is showing you how to determine whether you should trust a procrastinator or not and whether you should be trusted based on your procrastination profile.

person will not be available in the short window before the project deadline. •

The schedule may get pulled in, leaving you with insufficient time to complete it before the deadline.

•

You may experience stress as the looming deadline is nearing. That stress could adversely impact your ability to complete the project on time and at a high quality, not to mention the negative impact on your health.

•

Life happens. Something unplanned and unexpected could happen that will have a higher priority over the project, and once you shift your attention to it, you will not be able to complete the project on time.

•

The longer you wait, the higher the probability that you will forget about the project or the deadline and, as a result, miss it.

•

Missing the project due date for any of the reasons above could impose significant and negative consequences for you.

The Bad Side of Procrastination •

•

You may find out at the last minute that you need more information, but it will be too late to try and get it, or you will no longer have access to it. You may need access to someone to discuss your project, but that

OTC Beauty Magazine July 2022

The Good Side of Procrastination •

The more time passes, the more ideas you may come across, which would make sense in the context of the project.

•

On the same token, you may have more time to think of more (and

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better) alternatives if you must offer a few in your deliverable. •

With time, you may come across information that may not have been available early on and is available now. Information you use may be more relevant and timelier.

•

You give information and ideas already in your head more time to incubate. You cannot force old ideas to combine into fresh ones, and you must give them time, and procrastination will give that process time.

•

You have more time to ask more people for their thoughts, advice, or use more people as sounding boards for what you think your deliverable should be.

•

There is always the probability that the project gets canceled. If you do your part early without procrastinating, you may have just wasted your time and effort.

•

The schedule may get pushed out, causing your deliverable to become dated, irrelevant, or simply putting undue pressure on you.

•

Even without the schedule being pushed out, as time passes, things change. Your ideas and recommendations may become invalidated given new developments and new information.

To Procrastinate, or Not to Procrastinate? •

First, ask yourself if you get stressed over looming deadlines. If you are, then don’t procrastinate. Get it over with and avoid the pressure.

•

Ask yourself whether you have everything you need at the beginning. Do you have all the information you need? Do you fully understand what you must do? Do you have access to the people or resources you need? Will that access stop at some point? Once you map those out, you can decide whether you can procrastinate and how long. Prioritize the tasks that may have time-limited resources and information.

•

Ask yourself: what is the probability of you having more ideas, finding better alternatives, having more access to more (or new) information, or that having access to ideas, information, or people could improve the quality of your deliverable? If there is a low probability or impact of those things, you might as well not procrastinate. But if there is a high probability or impact, you may want to wait.

•

Ask yourself: what is the probability of something urgent happening, or of you forgetting the deadline? If the probability is high, you might want to start soon and avoid procrastination.

Meet Yoram

The Best of Both Worlds As you embark on (or are assigned) a project, map out all the questions above. Get access to all the information and people you need before they are not available to you. But most importantly, make a draft, a prototype, or something that is good enough (albeit not at the highest quality you can deliver). If something happens, you will still have something to show, and something is typically better than nothing. As time passes, you can refine your deliverable with new information, new ideas, new alternatives, incubation, and access to people to run your ideas by. Your final deliverable will be better but not in jeopardy because you didn’t do anything about it and missed the deadline.

Should You Trust a Procrastinator? The quick answer is, “it depends.” You can determine that procrastination is neither good nor bad in an absolute, universal way. It’s not like telling the truth, which is a universal and absolute trustworthy component. Procrastination is a personality trait, and as such, trusting a procrastinator is a relative issue. Different people are simply different in their procrastination tendencies, and it doesn’t make them good or bad. Trustworthiness is contextual, which means that you may trust a procrastinator in certain contexts, but not in others—probably depending on the consequences to you. Finally, trust is also asymmetrical, which means that a procrastinator may trust someone who is not a procrastinator. Still, someone who is not a procrastinator may not trust a procrastinator.

Yoram Solomon, Ph.D., MBA, LLB, is the author of The Book of Trust®, host of The Trust Show podcast, founder of the Innovation Culture Institute™ LLC, and facilitator of the Trust Habits™ workshop. To book Yoram for a keynote or a workshop, enroll in his Trusted at Work online courses, get his books, get free content, or find out more information: www.trusthabits.com.

OTC Beauty Magazine July 2022

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OTC Beauty MagazineJuly January OTC Beauty Magazine 2022 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

Larcina Carrington Wynn

Dr. Katie B. Catalon

Stephanie Luster

National Beauty Culturists’ League

Beauty Industry Accounting & Tax Consultant

Kia Sterling

Celebrity and Editorial Hair Artist

Larcina Carrington Wynn Beauty Industry Accounting & Tax Consultant Larcina Carrington Wynn provides professional financial and tax services for Not For Profits and membership organizations including the National Beauty Culturalists’ League (NBCL), and community based small businesses ( beauty salons and barbershops). Wynn and her beauty industry professional stylist partner, Kimberely Bordeaux, have created a financial education syllabus for start-up and veteran beauty salon owners and independent operators. This program sponsored by SMSi and Urban Call Marketing is being featured on Beauty Super Stars, hosted by Miki Wright, via YouTube. Wynn is President and the founding member of Carrington Financial Services, LLC. Mrs. Wynn is an accountant, income tax professional, business and trust consultant for more than 30+ years. The professional services offered by Carrington Financial Services, LLC are as follows:

•

Accounting/Bookkeeping Services/Auditing Services

•

Business Consulting and Management Services

•

Accounting Services for Not for Profit and Membership Organizations

•

Income Tax Preparation for Individuals and Businesses

•

Administrative Back Office Support Services for Small Businesses and ot for Profit Organizations

•

Trust Consulting and Accounting Support Services

Mrs. Wynn earned her Bachelor of Science degree in Financial Accounting from the University of New Haven in 1985. She studied Business Economics at Southern Connecticut State University in the Master’s Degree Program. She is a registered tax preparer, trained by H&R Block. She is currently pursuing certification as an Internal Revenue Service Enrolled Agent. Mrs. Wynn is Business Advisor, Tax Preparer, and Tax Advisor. Mrs. Wynn has served on various Boards of Directors throughout the City of New

President and Director of Education, Essations, Inc.

Patric Antonio Bradley Beauty Industry Icon

Miki Wright

Hair Designer, Platform Artist, Competitor, Educator and Mentor

Haven, including the University of New Haven Alumni Board, Finance Committee, Urban League of Greater New Haven, and the United Way of New Haven, Grant Review Committee. She served as the Treasurer of the Board of Directors of the Whalley Avenue Special Service District. Mrs. Wynn was the Deputy Treasurer for Mayor Toni Harp Campaign 2015, the campaign treasurer for a West Haven candidate for State Representative and a Probate Judge candidate. Mrs. Wynn has also acted as campaign treasurer for two alderpersons in the City of New Haven and a candidate for town council in West Haven, CT. Mrs. Wynn is a member of the Chamber of Commerce Leadership Group class of 2004 – 2005. Mrs. Wynn was the former Treasurer, and is currently serving as the accountant for the Greater New Haven NAACP. Mrs. Wynn is a lifelong resident in the City of New Haven.

Dr. Katie B. Catalon National Beauty Culturists’ League Dr. Katie B. Catalon is a retired cosmetology teacher with the Charleston County School District. She places emphasis on the fact that the thirty years were enjoyable. Dr. Catalon served many years as the First Vice President of the South Carolina State Cosmetology Association (SCSCA). Today she is the fourteenth President of the National Beauty Culturists’ League Incorporated, headquartered at 25 Logan Circle N.W. Washington, DC, organized October 1st, 1919. NBCL’s historic mansion national headquarters purchased in 1947 for $27,000 today is valued at more than $3.5 million. It is the largest group of Black beauty professionals (cosmetologists, barbers , and estheticians). NBCL has 17 state and affiliate chapters in key US urban and rural markets where millions of African-Americans worship,live,work, and study. The organization hosts an annual week-long conference focused on member and student beauty education. Past speakers at the annual meeting President’s banquet include a list of notables: Presidential candidate Hillary Clinton, Democrat Minority Whip US Congressman James Clyburn (SC,D), North Carolina Supreme Court Chief Justice Cheri Beasley, Dr. Joe Dudley Founder Dudley Products, Cornell McBride,Sr. creator of Sta

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine July 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

Sof Fro brands and Founder Mc Bride Laboratories Design Essentials and Robbie Bronner, Bronner Brothers family matriarch, Executive VP Judy Cole Sally Beauty retail store chain, Mario de LaGuardia, Chairman Global Beauty Alliance and other industry leaders. She is a member of the Knights of Peter Claver Ladies Auxiliary of Our Lady of Guadalupe Court 110 of Charleston, SC. She served on the Board of Directors for the YWCA of Greater Charleston, and is the recipient of the NAACP Sheroes Award, and also a recipient of the TWIN Women Award from the YWCA. She is also a life member of Gamma XI Omega Chapter of Alpha Kappa Alpha Sorority, Theta Nu Sigma National Sorority, Life member of the National Council of Negro Women (NCNW), a member of the North Area Justice Ministry (CAJM), member of the Southern Poverty Law Center, member of the National Action Network (NAN), and the Smithsonian National Museum of African-American History and a life member of the NAACP. She is the recipient of many awards for community service. She is a member of Saint John Catholic Church in North Charleston, SC and is a widow, the mother of two daughters, Regenia, and Sharmina (deceased), grandmother of eight, and great grandmother of four. She is the author of four published books. CROSS TOWN ROUTE 1995, DOWN HOME 1999, THREE 2008, JOHN ‘L’ THE TALL MAN 2014. She hosted a book signing for her latest book JOHN ‘L’ THE TALL MAN at the National Beauty Culturists’ League Incorporated 96th Convention at the Hilton Savannah DeSoto Hotel on Sunday, July 26, 2015. Most of all, she is delighted to serve as the President of the National Beauty Culturists’ League Incorporated, and is most appreciative of all courtesies extended by members. In humility and constant prayer, she states that her life will always be to serve, and assist others in ways that will always be pleasing to Jesus Christ. She always places emphasis on the fact that she signs all correspondence with the words Love & Peace.

Stephanie Luster President and Director of Education, Essations, Inc. Beauty industry trailblazer and entrepreneur, Stephanie Luster, has made it her business to inspire others to use their platforms to walk in their purpose. Although she is based in the Chicagoland area, her reach spans internationally. As President and Director of Education of the Essations, Inc. family brand, she has traveled all over the world educating Stylists and consumers on one of the world’s most sought-after topics – hair. Stephanie uses her 26 years of expertise to propel the brand and stylists to the next level. In addition to her position with Essations, Inc., the mother of two (Sophia and Brandon) also owns the Sophia Brandon Boutique Salon, serves as Vice President of the Ninaa Cares Foundation, and serves on the Corporate Board for Polished Pebbles. Her Southside Chicago roots hold a special place in her heart and she is dedicated to reaching back to ensure our communities have the tools needed to build successful leaders for generations to come. As part of the infamous Luster’s hair products family, Stephanie looks forward to using her platform to continue motivating, educating, and mentoring others while building a legacy for her children. 36

OTC Beauty Magazine July 2022

Stephanie Luster shared her strategy for business survival in the ‘Winning the Retail Game’ Series in her interview with Miki Wright on Beauty SuperStars Talk. Reimagining her business as 90%+ of her clients (Hairstylists) were shut down and no longer able to do hair. She set out to serve that community and teach them how to retail, as well as offer the Essation’s Naked line as just the product to support them and their clients. If you are interested in Branding, Marketing, Retailing and long term business success, this interview is a must see. Watch Stephanie’s full interview on https://YouTube.com/mikiwright.

Kia Sterling Celebrity and Editorial Hair Artist Kia Sterling is a world-renowned celebrity and editorial hair artist based in New York City, Philadelphia, and Los Angeles. With over 25 years of experience in the beauty and fashion industries, she travels the world educating on the latest trends in runway and editorial hair, creative wig making and design, and luxury extension techniques. She has quickly become one of the most sought after hairstylists and educators worldwide, and a driving force in fashion and beauty. Her trendsetting style (that she describes as “rock and refined”) has been featured in major fashion publications such as Cosmopolitan, Zink, Allure, Vogue Italia (photo Vogue) and countless others, as well as television and advertisements such as Maybelline, Avlon and the Tony awards. Season after season Kia leads hair for major runway shows such as Mercedes Benz Fashion Week (NYC) and Philadelphia Fashion Week. Kia was handpicked by multi-NAHA winner Charlie Price, of Bravo’s hit show Shear Genius to join forces and be an artist on his acclaimed artistic team The Beauty Underground. Kia is also a platform artist and educator for Indique Hair, the top luxury extension hair brands in the industry. Kia is represented by The Gleam Project. As a fashion and beauty expert Kia has been invited to b ae guest editor and featured artist in many publications, where her views, tips, and expertise are often quoted. Kia has extensive salon experience from boutique to high fashion. Her experience extends from precision cutting, custom coloring, flawless extension work, wig making and design, luxury hair care, couture styling, and texture specialist and enthusiast. Kia believes in healthy hair first and education is key in her growth as a stylist, which she shares with her fabulous clients at Hairtique Color & Design in Philadelphia. Kia believes she is living the best of both worlds, as a session and salon hair artist. This affords her the opportunity to share her passion to the fullest in creating beauty for people of all walks of life who enjoy living the #KiaSterlingHair lifestyle. Kia believes that diversifying your artistry will keep your career exciting and fresh. She lives for her motto: evolve, inspire, create and share as she is a strong believer in giving back and embraces her philanthropy work. Kia is totally committed to her craft. She was a guest on our “Outside of the Chair” series and walked us backstage into the world of styling hair for Fashion Week. She shared how to pack your kit and other details that many often ‘leave out’. She also told us how her passion for all things hair, beauty and fashion began. One of her most challenging times was when she was working backstage as the Lead for the team during Mercedes Benz Fashion Week, when the media, instead of asking for the person in charge, walked right by her and interviewed one of her team members. Be sure to watch her full interview to find out why, at https://beautysuperstars.com/podcast.

OTC Beauty Magazine July 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

Patric Antonio Bradley Beauty Industry Icon World renowned beauty expert Patric Antonio Bradley has been acknowledged as a Beauty Industry Icon for two decades. His God-given talent inspires and enables him to be innovative and imaginative, while creating trendsetting hairstyles and show stopping makeovers. Capturing the attention of artists around the globe, his bold styles have been featured by Dudley Products, Farouk Systems, and Naked by Essations, just to name a few. He was also the Artistic Director for Dudley Products, and Creative Director for Farouk Systems. His work has been displayed on more than 80 national and international magazine covers and billboards around the globe. Other accolades include winning more than 30 national and international hair and makeup competitions, including the prestigious “Top Stylist and Educator” honor at Bronner Brothers International Beauty Show in 2017, and numerous other awards. He now serves as Chairman of Judges for the Bronner Bros. Hair Battle Royale. Patric can be seen in the movie Good Hair and authored “All Dressed Up and No Hair To Do” and “Makeup for Women of Color.” He has also won an innumerable amount of “beauty education” awards. The Beauty industry appreciates and recognizes Patric’s hard work, prowess and expertise; therefore he is considered one of the Top 10 Artists in the country. To add another notch to his belt, in 2007 Patric Bradley started his own styling team, Team Hollywood; and his professional product line, P Element, in 2008. His latest venture is a partnership with Naked Essations bringing an industry game changer and newest collaboration, Naked and Patric Antonio Bradley So Soft Relaxer. He travels around the world expounding his haircutting, coloring, hairstyling skills and sharpening his craft as an international Editorial Photographer for stylists around the world. His imagination as a Hairstylist and Makeup Artist knows no boundaries. His free-flowing creativity is depicted by Team Hollywood. He sets out to have one of the top teams and companies in the country. Patric Bradley recently started Rho Delta Tau, a Greek organization for hairstylist. Rho Delta Tau is an organization that provides for the less fortunate, as well as provides relief to those affected by acts of nature, as well as contribute to other charities. Patric Bradley continues to make an impact by instructing hairstyling and makeup at interactive hair shows and events throughout the world. His credentials include educating at the International Beauty Show (IBS), Bronner Brothers, America’s Beauty Show (ABS), Spectrum Beauty Expo, IHS and Premiere Shows. He is also an acclaimed photographer, photographing for some of the best stylists and top magazines in the country and abroad encouraging healing within the Beauty industry! Patric Bradley joined Miki Wright’s Beauty Super Stars for ‘Hair Color’

Month. As one of the premier Hair Color Educators, many talented Hairstylists look to him for guidance and training. Like any knowledgeable teacher, Patric stays abreast and keeps his skills “on point” by working tirelessly in Houston, Texas. Patric Bradley is an artist who sets the bar high and paves the way for “cutting edge” trends in hairstyling, education and makeup for years to come with his unique and captivating creativity. During his Beauty SuperStars Talk interview, Patric shared the hilarious story of how he became a Colorist. If you’re looking for Inspiration, confidence or sound advice on hair color, styling and building a Global Beauty Brand, watch Patric’s full interview on https://YouTube.com/mikiwright.

Miki Wright With more than three decades as a leader in the Beauty Industry, Miki Wright is an accomplished Entrepreneur, Consultant and Trainer. She’s a highly respected hair designer and platform artist, competitor, educator and mentor turned business coach and consultant who gets results. At the top of the list of many honors and awards, she was the youngest recipient of the Bronner Bros. “Legend Award.” Wright was the owner of Fabulous Finishes Salon and Day Spa, one of the first African-American owned Salon and Day Spas in the country. Her Salon and Spa were featured in Essence and Washingtonian Magazines, the Washington Post and named by Salon Today Magazine as one of the “200 Fastest Growing Salons in the Country” for three consecutive years. As a market trainer for Ulta Beauty, she led her salon team and district to several National honors. She has consulted with Soft Sheen-Carson as an Educator and as their Salon Business Coach. Wright, who is also an Author, with extensive experience both inside and outside of the Beauty Industry. She enjoys empowering business owners to better serve their clients and create a life and business they love. She enjoys working with brands to help them elevate their own business and those that they serve. Entrepreneurship runs in her family, as the daughter of and sister to accomplished hair stylists and business owners, she has developed a savvy business acumen and strong devotion to her profession. These talents, together with her down to earth personality and desire to share her knowledge, add up to the continued success that Miki enjoys. Along the way, she has acquired a wide range of skills and experience that she hopes will inspire others to help them create a successful career. With all this, Miki gives ultimate credit for her success to a deep spiritual faith, which constantly guides her toward her highest goals. In addition, she recently launched Beauty SuperStars Talk, where she interviews Black Beauty Bosses who are excelling in the Beauty Industry to inspire and educate others.www.BeautySuperStars.com

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. 38

OTC Beauty Magazine July 2022

TOP FIVE

Top Hair Care Products Having healthy hair starts with the right care. Asking your customers about their hair care regime shows you care and can help you suggest complementary styling products, tools, and even accessories that they might like while looking around your store.

1. Bronner Brothers Tropical Roots Sculpting Foam is filled with

natural oils to give the hair a nice shine.

This great formulation has holding power that makes braids, twists, or sets more defined and neat with no frizz.

Cantu Moisturizing Curl Activator Cream is made with 100% pure shea butter and formulated without

harsh ingredients. It defines,

moisturizes, and restores curls,

leaving them smooth, frizz free, and full of life.

3. Black Earth Taliah Waajid Curl Cream conditions and nourishes the hair as it adds shine and moisture. It revitalizes curls and eliminates frizz from the hair.

4. Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie has neem oil that helps control frizz and

makes curls soft and smooth. Coconut oil helps detangle

and moisturize curls, while raw shea butter delivers

intense hydration to

repair damaged hair.

African Pride Black Castor Miracle Braid, Loc & Twist Gel

smooths frizz and flyaways while boosting shine for

longer-lasting styles. This professional product leaves

braids, locs, and twists neat and controlled. It is enriched

with Black Castor Oil to nourish the scalp and help promote hair growth. The coconut oil deep conditions and adds hydration to help repair the hair. 40

OTC Beauty Magazine July 2022

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Persuade with a Digital Content Story!: How Smart Business Leaders Gain a Marketing Competitive Edge By Lisa Apolinski and Henry J. DeVries Consumers are hungry for good digital content. Storytelling can persuade potential clients to connect with your brand on a human level, trust your brand promise, and become a repeat customer, even during uncertain economic times. That means happier clients and consistent revenue streams for organizations. In this book you will discover the different types of stories that matter, along with a blueprint for developing short stories that can have an immediate impact on your marketing. If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Digital Content Story! is the book for you.

OTC Beauty Magazine July 2022

JBS Beauty Club has all your accessory

needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you

can always buy items by the piece and at great prices. For more information,

call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Cantu’s Superfood Collections MAINTAIN MOISTURE WITH CANTU'S NEWLY EXTENDED AVOCADO COLLECTION! STEP 1: Moisturize with the NEW lightweight Cantu Avocado Elixir to help simulate the scalp & promote healthy hair. STEP 2: Set & Style with the Avocado Hydrating Mousse to help define & hold frizz-free curls.

NEW! Learn more at www.cantubeauty.com

FEEL THE RELIEF WITH CANTU’S LATEST GUAVA & GINGER SUPERFOOD COLLECTION! STEP 1: Say goodbye to dry, itchy scalp by cleansing with the NEW Guava & Ginger Anti-Dandruff Shampoo. STEP 2: After cleansing, condition with the strengthening protein masque followed by the moisturizing hair lotion for defined curls, coils, and waves!

OTC Beauty Magazine July 2022

CLIPPER TIPS

Sponsored by Andis Co.

Refresh, Refine, reVITE from Andis

Pull off flawless blending, smooth fades or textured tapers with the new reVITETM Clipper from Andis. This sleek clipper, available in two versions, was developed with an innovative blade set design that combines the functionality of an adjustable blade with the convenience of a removable blade, making blade swap-outs and maintenance easier than ever. Even recording artist Khalid couldn’t resist the reVITE Clipper in his “Last Call” music video, released earlier this year.

Sleek Design with High-speed Performance These professional clippers feature a high-speed motor, a comfortable grip for any hand size and a high-capacity battery delivering a 2-hour run time. The reVITE black version features an unbreakable aluminum lower housing and comes with a Fade blade that adjusts from 00000-000 for skin-close cutting. The reVITE gray version utilizes a composite housing for ultra-lightweight comfort and includes a Taper blade that adjusts from 000-1 for all-around haircutting. Both blades are constructed of stainless steel.

A Removable AND Adjustable Blade Set? Yes - the reVITE clipper gives you the functionality of both in one! Each blade assembly includes the adjustable lever and features a snap-on design. This means no tools are required to change blades – it’s quick and easy for you to continue creating with one single tool. “This setup is a game-changer for me. The weight is amazing along with the balance. It’s hard for me to put this clipper down when fading, free-handing or cutting clipper-over-comb. It’s my favorite clipper,” says, Donald “D.C.” Conley II, Andis Global Educator. Whichever version of the reVITE clipper customers ultimately choose, retailers can help them add more versatility by upselling the additional blade set – a Fade blade or a Taper blade (each purchased separately). Learn more at andis.com.

OTC Beauty Magazine July 2022

REVITALIZE YOUR ARTISTRY. To realize your creative vision, the tools of your craft need to keep you in the game and into overtime. Our new reVITE™ Clipper with adjustable and removable blade design has your back. Lightweight and cordless, so you’re free to explore. Fade blade and Taper blade options to create your styles, your way.

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OTC Beauty Magazine July 2022

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OTC Beauty Magazine July 2022

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The Color Solution Experimenting with bold new colors can be exciting for your customers. It’s an opportunity for them to create style versatility. However, sometimes the color they wanted may not

turn out the way they want. If a customer comes into your store

in this situation, let them know you have the perfect solution. The

One ‘n Only Colorfix™ with Argan Oil helps remove unwanted hair color. It is a natural hair care product that contains no ammonia or bleach. It’s easy to mix and apply, great for all hair types, and is cruelty-free.

Benefits of Argan Oil in Hair Products:

Known as “liquid gold” this oil has oleic acid, linoleic acid, palmitic acid, Vitamin E, and squalene. These qualities make it ideal to help boost shine and elasticity, deep condition the scalp, and reduce hair breakage by coating the hair strands.

Hair Education - Share these Usage Tips With Your Customers

unacceptable level. If so,

FOR FULL-COLOR CORRECTION:

damp hair, until sufficient

Mix equal parts of Colorfix Part 1 Color Reducer and Part 2 Conditioning Catalyst in a tint bowl or an applicator bottle.

Mix as much as needed for the density and length of the hair being corrected. If mixed in an applicator bottle, shake vigorously until thoroughly mixed (45 seconds to 1 minute). 2.

Use as soon as possible on dry hair after mixing when the

repeat

Steps

2-4

color is removed. 8.

Rinse well.

Dry hair with a warm heat setting, taking

cause scalp irritation with too much heat.

care not to

10. You may now proceed with your color application if performing a full-color corrective service.

mixture is active. Wearing gloves and using a tint brush, apply

quickly and evenly to hair. Gently work through dry hair to ensure even penetration. 3.

Once applied, cover hair loosely with a plastic cap and

process for up to 20 minutes. Strand test frequently. Low, warm dryer heat may be used to speed processing time.

Rinse hair for 3-5 minutes and shampoo.

If sufficient color is not removed, repeat steps 2 through 4 on damp, towel-dried hair. Take care not to repeat the above process more than 2-3 times if your scalp is dry or damaged.

When the desired level of color removal has been achieved,

Due to the nature of dye molecules, hair may darken to an

apply Processing Lotion for 5 minutes.

FOR SLIGHT COLOR CORRECTION: 1.

Mix 1/4 oz Part 1 Color Reducer with 1/4 oz Part 2 Conditioning

Wearing gloves, apply the mixture to damp, towel-dried hair

Catalyst and 1 oz shampoo.

only to the areas of the hair that require lightening, and work into a lather.

Process until desired shade has been reached, performing

When the desired shade has been reached, rinse thoroughly

frequent strand tests to ascertain timing. and shampoo.

OTC Beauty Magazine July 2022

IT’S COOL TO BE SINGLE. Dorco for Barber is a superior single edge blade that features the perfect balance of sharpness and smoothness for a comfortable close shave every time. Quality Tested and Barber Trusted

UNIVERSAL

Fits all straight and barber razors

DURABLE

Longer life to shave

CLEAN

Smooth touch and clean cut

HALF THE BLADE DOUBLE THE EFFECT Please come visit us at CPNA Las Vegas July 12 – July 14 at booth #15080

Fromm is the exclusive distributor of Dorco For Barber. To place your order call Fromm International at (800) 323-4252.

OTC Beauty Magazine July 2022

싱글이 되는건 멋지다! 이발사용 도르코는 편안한 밀착 면도를 위해 날카로움과 부드러움이 완벽하게 균형을 이룬 싱글 에지 블레이드입니다.

품질 입증과 이발사 신뢰

호환성 모든 이발용 면도칼에 적용 가능

견고함 면도날의 긴수명

깨끗함 부드러운 터치와 깔끔한 면도

“반쪽의 면도날로 효과는 두배” Please come visit us at CPNA Las Vegas July 12 – July 14 at booth #15080 Fromm is the exclusive distributor of Dorco For Barber. To place your order call Fromm International at (800) 323-4252.

Fromm is the exclusive distributor of Dorco For Barber.OTC Beauty Magazine To place your order call Fromm International at (800) 323-4252.

July 2022

INDUSTRY NEWS

SUMMER HOW-TO BY RENOWNED CELEBRITY STYLIST, SUZETTE BOOZER AND APHOGEE HAIR CARE ApHogee hair care has been a go-to for renowned celebrity stylist Suzette Boozer for a very long time. Recently Boozer worked with Natasha Ward, a noted actress, vocalist and one of the most noted

fitness model. Boozer shared, “Natasha’s hair journey has been incredible. In her profession, healthy and beautiful hair is key. So, for the summer, I did “little dusting” on her hair then created “wash-

n-go” look that keeps her looking on-trend and fresh throughout the season. It’s perfect for very textured hair, which I adore.” Suzette Boozer’s Wash-n-Go Step-by-Step: 1.

Natasha hair was previously straightened, so before I shampooed her hair, I will give “less than a trim.” It’s called “dusting” - just enough to maintain healthy hair and ends.

Next, we cleansed the hair with ApHogee Deep Moisture

Shampoo (16 oz. / $8.99). I recommend 2 complete rounds of massaging and lather hair and scalp.

Completely rinse out shampoo and apply the ApHogee

Rinse out the Reconstructor completely but leave hair still

wet/drenched. Then apply and “scrunch” in ApHogee Curlific!

Next, add a generous amount of ApHogee Curlific! Curl Definer (8 oz. / $8.99 MSRP) to hair. I love to cocktail the

SQUEEZE and SCRUNCH hair with this product combination,

making sure hair evenly saturated. Shake curls side to side, up and down and watch curls coil!

MANE RULE FOR CURL DEFINITION- DO NOT TOUCH CURLS UNTIL COMPLETELY DRY

Here are a few drying techniques:

• • •

“ENJOY…..soft, shiny, bouncy curls! TELL EM’ I TOLD YA!” added Suzette.

more information, visit us online at www.Aphogee.com.

serum and defining cream! Results are amazing.

Polish Spray (6 oz. / $9.99 MSRP) for extra shine and definition.

detangle and de-frizz hair strands for smooth finish.

hair.

TIP: Before or after styling, just add a little ApHogee Gloss Therapy

ApHogee is available at Sally Beauty Supply stores nationwide,

Hydrating Curl Serum (6 oz. / $9.99 MSRP) throughout the 5.

untouched and completely dry. It’s simple and gorgeous.”

Keratin 2 Minute Reconstructor (8 oz. / $8.99 MSRP). As

the name implies, leave on hair for 2 minutes or more. It helps 4.

“You will notice curls are shiny, healthy and extremely defined if

natural air dry (on the go) hooded dryers (any temperature) diffuser attachment for blow dryers (speed up the process) OTC Beauty Magazine July 2022

Walmart.com, and other beauty supply stores and salons. For

ABOUT SUZETTE BOOZER Her contagious enthusiasm, friendly personality and incredible

talent make her a sought-after stylist. Brooklyn-raised and LAbased, Suzette Boozer is a celebrity hairstylist,

image

consultant,

educator, beauty editor, and salon owner. A list of clientele includes Gwen Stefani, who she recently styled for the 2022 MET Gala, Eve,

Mariah Carey, Kerry Washington, Tati Gabrielle Hobson, Wendy Williams, Karol

Raven-Symoné,

Nika

Williams, and Missy Elliot just to mention a few. Boozer’s styles have been featured in numerous editorials, advertisements and

in media. Familiar campaigns include Clairol, L’Oréal, Pantene,

Target, and more. She is currently working on “American Horror Story” as lead stylist.

OTC Beauty Magazine July 2022

INDUSTRY NEWS

• Leave in, anti-fade creme • Extends the life of your beard color by up to 25% • Conditions, softens and provides shine

Innovative Beauty Products LLC • 800-854-9809 • Arlington, TX 76013 • godefroybeauty.com OTC Beauty Magazine July 2022

F I X - I T F O R W I G S & W E AV E S

GRIP. HOLD. PROTECT. APPLYING YOUR WIG JUST GOT EASIER Infused with Castor Oil for strengthening & hairline protection delivering flawless wig & weave application

@ORSHAIRCARE #ORSFIXIT

OTC Beauty Magazine July 2022

“If it is to be, it’s up to me,” is a quote I love and live by. This reminder from my father continues to help me remember the importance of never giving up on your dreams and being open to advice from the wise people around you.

Candace Smith Advertising Manager OTC BEAUTY MAGAZINE

OTC Beauty Magazine July 2022

be fore

after

OWN YOUR BLONDE WITH SHIMMER LIGHTS™ CARE AND STYLING

EVERYTHING YOU NEED TO MOISTURIZE, ADD SHINE, AND NEUTRALIZE BRASS.

OTC Beauty Magazine July 2022

BIGEN

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DARK AND LOVELY

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

The Real is the Beard. The Beard is the Real. ON Natural EDGE MAN 11 exclusive beard line is formulated with 11 natural ingredients, delivering a complete beard care system; Beard Wash, Beard Oil, Beard Balm.

onnaturalusa.com thenextimage.com

PRODUCTS TO STOCK

Superior n o i t i n fi e D The ECO STYLE brand represents more than just great products. They also promote confidence, empowerment, and the importance of powerful evolution. They offer affordable, accessible high quality products that help shape, nurture, protect, and define the hair. The ECO STYLE Black Castor and Flaxseed Oil gel helps strengthen and hold shine with a blend of super antioxidants and fatty acids formulated to restore moisture while promoting a healthy scalp. Black Castor and Flaxseed Oil styling gel provides superior hold, long-lasting shine and lightweight hold for an effortless style. RICINUS COMMUNIS (CASTOR) SEED OIL Commonly known as black castor oil, ricinus communis is rich in ricinoleic acid that acts as a humectant to maintain moisture by preventing water loss. LINUM USITATISSIMUM (LINSEED) SEED OIL Commonly known as flaxseed oil, this plant source is known for its nutrient makeup of omega-3 fatty acids, B vitamins and vitamin E for moisture and strength.

OTC Beauty Magazine July 2022

ECO STYLER

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $100 OF ECO STYLER 8 OZ PRODUCTS, get a

$10 Rebate! EXPIRATION DATE: JULY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

HAWAIIAN SILKY

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF ANY HAWAIIAN SILKY COOL SCALP PRODUCTS, get a

$20 Rebate! EXPIRATION DATE: JULY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

M AN E ‘ N TAI L

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF ANY MANE ‘N TAIL 12 OZ SHAMPOO AND CONDITIONER (MIX &MATCH), get a

$25 Rebate! EXPIRATION DATE: JULY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

DARK & LOVELY

NEW LOOK

SAME GREAT COLOR #1 HAIRCOLOR BRAND FOR WOMEN OF COLOR*

REVIVING ULTRA VIBRANT COLOR DESIGNED FOR DARK HAIR

COLORS NEW!

GENTLE FOR ALL HAIR TEXTURES NO AMMONIA NO PEROXIDE

*US women of African Descent haircolor category Latest 52 weeks ending 3.20.21

NEW!

MAKEUP BRUSH USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES

BRUSHES BROW DUAL ENDED BRUSH • EYELINER BRUSH • EYESHADOW SMALL BRUSH • EYESHADOW LARGE BRUSH C-CURVE EYESHADOW BRUSH • TAPERED EYESHADOW BRUSH • RETRACTABLE LIP BRUSH • CONCEALER BRUSH • FOUNDATION BRUSH FAN BRUSH • DUO FIBER BRUSH • ANGLED BRUSH • LARGE POWDER BRUSH • KABUKI BRUSH

Dream World, Inc. 45 W. Hintz Rd, Wheeling, IL 60090 / Tel. 847-600-3020 / Fax. 773-267-1348 / Toll Free 800-535-6110 EXCLUSIVELY AT JINNY & DREAM WORLD INC.

PA L M E R ’ S

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF ANY PALMER’S PRODUCTS, get a

$75 Rebate! EXPIRATION DATE: JULY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

SC UR L

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF SCURL FREE FLOW PRODUCTS (MIX &MATCH), get a

$20 Rebate! EXPIRATION DATE: JULY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

S KI N T IG H T

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $150 OF ANY SKIN TIGHT PRODUCTS, get a

$15 Rebate! EXPIRATION DATE: JULY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

SHOW CALENDAR

JULY | AUGUST 2022

WHEN

WHAT

WHERE

CONTACT

July 2

The New Orleans Natural Hair Expo

New Orleans, LA

www.neworleansnaturalhairexpo.com

July 11

Texture Tour

Chicago, IL

www.eventbrite.com/o/innersense-organic-beauty

July 12 - 14

COSMOPROF North America

Las Vegas, NV

www.cosmoprofnorthamerica.com

July 17

Barbercon New York

Brooklyn, New York,

www.barbercon.com

July 17

Natural Hair Fest

Chicago, IL

www.naturalhairfest.com

July 31

Taking You Back To Your Roots Natural Hair, Barber & Lifestyle Expo Part 2

Virginia Beach, VA

www.eventbrite.com/cc/taking-you-backto-your-roots-pt-2

August 7

The Atlanta Black Beauty Expo

Atlanta GA

www.blackbeautyexpo.com

August 13 - 16

Behind The Chair Show

Austin, TX

www.behindthechair.com

August 20

Nubian is Queen Hair Expo

Fort Washington, MD

www.eventbrite.com

August 27 - 29

Bronner Brothers International Beauty Show

Miami, FL

www.Bronnerbros.com

JULY

AUGUST

OTC Beauty Magazine July 2022

READER FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the most important hair care products in your store?

•

Do you currently have an area in your store specifically for haircare tips/trends? If so, has it been helpful?

•

Are there any other topics that you would like to see covered in the OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 72

OTC Beauty Magazine July 2022

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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AD INDEX Afam ............................................................................................................ 5, 21

Innovative Beauty ...................................................................................... 54

Alaffia ..................................................................................................................6 ................................................................................................................ 6

Inspired Beauty ...............................................................................................3 ............................................................................................. 3

American International ................................................................................7 .............................................................................. 7

KAB Brands .................................................................................... ....................................................................................18, 18, 19, 23

www.afamconcept.com

www.alaffia.com

www.godefroybeauty.com

www.haskbeauty.com

www.ardelllashes.com

www.aphogee.com

AMPRO ............................................................................................................ 49

Luster Products Inc. ................................................................................... 33

Andis ......................................................................................................... .........................................................................................................44, 44, 45

Murrays ..................................................................................... 16,17, 28, 29

Cantu ................................................................................................ Cover, 43

Namaste Labs .............................................................................................. 55

Crazy Color .............................................................................................41, ........................................................................................... 41, 71

One N Only ..................................................................................................... 46

Curls ................................................................................................................. 39

On Natural ...................................................................................................... 63

Curl & Wavy ................................................................................................... 61

Obliphica ........................................................................................................ 53

Dreamworld ..............................................................44, ............................................................ 44, 68, 72, 78, 79, 82

Procter & Gamble ....................................................................................... 22

Develop Plus ................................................................................................... 9

Softee .............................................................................................................. 48

Dorco ....................................................................................................... 50, 51

Softsheen Carson ....................................................................................... 67

Eden BodyWorks ........................................................................................ 37

Straight Arrow ............................................................................................ IFC

Estyle ............................................................................................. Back Cover

Sulfur8 ............................................................................................................ 74

Fantasia .......................................................................................................... 76

Tropic Isle Living ......................................................................................... 31

HairUWear ............................................... 10, 11, 84, Inside Back Cover

Wella ................................................................................................................. 57

Infusium ................................................................................................... ...................................................................................................24, 24, 25

XBI ...................................................................................................... 58, 59, 60

www.amprogel.com

www.andis.com

www.cantu.com

www.crazycolorus.com

www.curls.com

www.thenextimage.com

www.dreamworldproducts.com

www.coloroops.com

www.dorcousa.com

www.edenbodyworks.com

www.ecocoinc.com

www.fantasiahaircare.com

www.hairuwear.com

www.infusium.com 80

OTC Beauty Magazine July 2022

www.scurl.com

www.isoplus.com

www.orshaircare.com

www.one-n-only.com

www.onnaturalusa.com

www.obliphica.com

www.pantene.com/en-us/gold-series-collection

www.softeeproducts.com

www.softsheen-carson.com

www.manentail.com

www.sulfur8haircare.com

www.tropicisleliving.com

www.wella.com

www.okaypurenaturals.com

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OTC Beauty Magazine July 2022

your own hairdo.

• Design the perfect display to suit your unique business needs • Showcase your preferred selection of Hairdo products • Add a new product category and new revenue stream • FREE with minimum product purchase (display value up to $350)

POP BY HAIRDO® COUNTER DISPLAY 30” X 10” X 14.7” Holds up to 72 products

HAIRDO® ROTATING COUNTER DISPLAY 14” X 14” X 26” Holds up to 24 products

HAIRDO® ROTATING FLOOR DISPLAY

POP BY HAIRDO® FLOOR DISPLAY

21” x 21” x 70”

14” X 5.25” X 48”

Holds up to 99 products

Holds up to 96 products

Call 888.655.8900 to learn more about special introductory offers and visit us at Cosmoprof HAIRUWEAR BOOTH #15051 to see the many display options | howtohairdo.com 84

OTC Beauty Magazine July 2022

#HOWTOHAIRDO @HAIRDOUSA

CLIP-IN EXTENSIONS, PONYTAILS, BANGS BRAIDS AND MORE TO GET THE WOW WITHOUT THE COMMITMENT.

& Black

Castor

Avocado Oil New!

Moisturize. Smooth. Deﬁne.

www.ecostyle.com @ecostyle_us Note: This gel should only be used for hair styling. It should never be eaten or applied to the face.