January 2016| $6.00 The New Year Issue
What is Sulfate Free Shampoo? Leakproof Leadership Scan to visit OTC website
CONTENTS January 2016 in this issue
Editorial Letter ����������������������10 Embark on an Adventure 모험을 떠나세요.
Expert Advice �����������������������12 Tips for Looking and Feeling Your Best All Winter Long 겨울철 내내 당신의 모습과 기분을 최고로 만들어 줄 방법들
Marketplace �������������������������18
Finished Product
Body Scrubs 101 �������������������� 30 by Nina Howard With all the bath and beauty products available today it can be tough to know what is “essential” for your bathroom cabinet and what products can be avoided. The truth of the matter is that proper skin care is a commitment to oneself to take care of your body and go the extra mile in making your skin look beautiful.
Fabulous Finds
How Should You Sell It? �������24 Store Cleaning
어떻게 판매할 것인가? 이 달의 판매 초점은 …… 매장 청소 입니다!
Notes From the Natural Nation ���������������������55 What’s New in the Hair World?
Clipper Tips ��������������������������66 Detachable or Adjustable – What’s Better?
Therapy Trends ���������������������68 Ninja Beauty Basics
Tonsorial Times ��������������������70 “The Beard Game” 6 Tips for Success
Special Awards ��������������������72
Manufacturer Profile
Keystone Laboratories, Inc. ������������������������������������������� 60 Family ties; we dare say there is anything in this world that is stronger or more unshakable. Perhaps this is why Keystone Laboratories, Inc. has met the success it has. Vice President Elizabeth Jumet explains, “We have always been one big family. One of my fondest memories is of our company holiday gatherings at the Rendezvous restaurant here in Memphis. We’d rent out a room and order a ton of their legendary barbeque, tell stories, and reminisce over good times.” OTC Beauty Magazine was able to speak with Jumet to learn more about this amazing company. 가족의 유대; 이 세상 어떤 것도 이 보다 더 강하고 흔들리지 않는 것은 없다고 감히 말할 수 있다. Keystone Laboratories, Inc가 성공을 이룬 것도 아마 이런 이유일 것이다. 부사장Elizabeth Jumet 이 말하기를, “우리는 언제나 하나의 큰 가족이었습니다. 내가 가장 좋아하는 기억 중 하나는 이 곳 Memphis의Rendezvous 레스토랑에서 가졌던 우리 회사의 홀리데이 모임입니다. 저희들만을 위한 룸을 빌려서 환상적인 바비큐들을 엄청 주문하고, 서로 얘기를 나누며, 좋은 시간 추억을 나눴습니다.” OTC 뷰티 매거진은 이 놀라운 회사에 대해 Jumet과 더 자세한 얘기를 나눴다.
새해인사 �������������������������������76
Industry News ����������������������82 BIR Bits ���������������������������������94 Show Calendar ��������������������96 Ad Index ������������������������������96 Reader Feedback ������������������98 Product Spotlight �������������� 100 OKAY Deep Moisturizing Coconut Leave-In Conditioner 4
OTC Beauty Magazine January 2016
On The Cover OKAY®’s Nourishing Leave-In Conditioners are the answer to your customers’ hair moisture concerns. Shown here in three different formulations (Black Jamaican Castor Oil, Peppermint and Honey), there is a flavor to meet every need. They moisturize and detangle while replenishing nutrients and adding natural shine to tresses. Ideal for all hair types, they leave strands beautiful and manageable. www.okaypurenaturals.com
CONTENTS January 2016 Knowledge To Know
Business Tips
Why Similar Products are Priced 5 Essential Traits Every Entrepreneur Needs �������� 42 Higher than Others �������������������� 34 by Randy H. Nelson by Dr. Edward Tony Lloneau Many beauty supply owners and buyers are unaware of the reasons why some products that seem to do the same job, and resemble each other in appearance and method of use, may be priced differently. One may have a much higher price tag than the others. Learn why here.
유사한 제품들이 가격의 차이를 보이는 이유
많은 미용 재료 매장 주인과 구매자들은 유사 기능을 하고 외형적으로나 사용법이 비슷해 보이는 일부 제품들의 가격이 다른 이유를 인식하지 못하고 있다. 가격의 차이가 상당히 크다. 여기서 알아보도록 하자.
What Causes Frizzy Hair ������������� 38 by Sarah Labdar Frizzy hair is one of the main problems that women deal with on a daily basis. Reducing frizz can be a difficult task, however before you can reduce it you need to understand why your hair is frizzy in the first place, because you may be causing your own hair to frizz.
Feature Article
What is Sulfate Free Shampoo and why is it Relevant ����������������� 58 by Anderson Clark These days, many of us are growing increasingly aware of the products we are using on our hair and skin. The idea is to avoid hair care products or skin care products that contain harsh chemicals and can end up causing more harm than good. This is why there is a lot of buzz surrounding a sulfate free shampoo for instance.
Entrepreneurship remains alive and well in America with thousands of people starting new businesses each year. But the success of those businesses is another matter. About half will fail in their first five years. Why do some new businesses go belly up after a short existence while others prosper?
모든 기업가들에게 필요한 5가지 필수요소
미국에서는 매년 수천 명의 사람들이 새로운 사업을 시작하는 것이 보여주듯이, 기업가 정신은 잘 살아 남아 있다. 그러나 이런 기업들의 성공은 다른 문제이다. 이들 기업 중 거의 절반이 사업 시작 첫 5년 안에 실패한다는 것이다. 다른 사업들이 번창할 동안 왜 일부 신규 사업들은 짧은 존재 후에 완전히 망하는 것일까?
Leakproof Leadership: The Security of Character ��� 46 by Tracey C. Jones In a time when everything is someone else’s fault and serious wrongdoing often goes unpunished, it often seems as though we’ve lost all sight of what it means to be a business person of character and integrity. Here are three ways to achieve leakproof leadership, to stay above the fray, and to keep your character and integrity in shape.
누수 없는 리더쉽: 캐릭터 보안
모든 것이 다른 누군가의 잘못이며 때때로 심각한 잘못들이 처벌 없이 이어질 때, 우리는 특징과 진실성을 가진 비즈니스맨이 무엇을 의미하는지 보지 못하는 것처럼 보인다. 누수 없는 리더쉽을 달성하고 논쟁에 말려들지 않으며, 당신의 캐릭터와 진실성을 유지할 수 있는 세 가지 방법이 여기에 있다.
Beauty Ambassadors
Styling Tools Beauty Ambassador Article ����������������� 52 Brand New Year with the Same Old Hair?
Special Awards Section
OTC Beauty Magazine Awards �������������������������������� 72 Advertisements are an integral part of any publication, and here at OTC Beauty Magazine we take time to recognize a few each year. We congratulate 2015’s winners as well as honorable mentions, and sincerely thank you all for your support.
Tae H. Jhin Vendor Awards ��������������������������������������� 74 Each year Jinny Corp. presents various manufacturers with coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry. The winners of these revered honors are recognized in this special section.
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OTC Beauty Magazine January 2016
CEO:
Ann Jhin
Editor:
Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com
Korean News Editor:
Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com
Earl Cole
Art Director:
support@otcbeautymagazine.com
Advertising & Sales Coordinator:
advertising@otcbeautymagazine.com
Contributing Writers:
Carla Alexander Anderson Clark ReGia Davis Nina Howard Tracey C. Jones Sarah Labdar Dr. Edward Tony Lloneau Cher Murphy Randy H. Nelson
Columnists:
Kenny Duncan Elayne McClaine Dwayne Thompson
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master:
Please send address changes to:
OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88
OTC Beauty Magazine January 2016
Editorial Letter
Embark on an Adventure 모험을 떠나세요. There’s something fantastically refreshing about new things. Consider for a moment the comfort of fresh new socks, the warmth of new friendships and the fascination of a new hobby; there is nothing that can compare. Also exciting are new adventures, and that’s exactly what this year is. The next 12 months hold great potential for your business to gain success and for you to find fulfillment in the career path you have chosen. We encourage you to go boldly into the future, grab 2016 with both hands and hold on tight. This upcoming year is sure to be filled with spectacular beauty supply product innovations and trends your customers will love, and we could not be more thrilled. Rest assured we will do our best to always bring you the latest industry news to keep you in-the-know. Likewise we ask that you keep an eye on our new website (www.otcbeautymagazine.com) as it provides great information on-the-go wherever you are. In this particular issue we offer vital information on beauty items, seasonal tips, business advice and breaking news. For example, have you ever wondered what exactly sulfate free shampoo is and why it is attractive to your customers? Flip to page 58 to learn all about it. This year, no matter how you prepare your store for the new year, be sure to keep OTC Beauty Magazine within an arm’s reach. We’re looking forward to another beautiful year with you!
새로운 일에 대해서는 환상적이고 상쾌한 무언가가 있습니다. 새 양말의 편안함, 새로운 우정의 따뜻함, 새로운 취미의 매력을 느끼는 순간을 생각해보세요. 무엇과도 비교할 수 없습니다. 흥미진진한 새로운 모험 또한 있는데, 그것이 바로 다가올 해입니다. 다가 올 12개월은 당신이 사업적으로 성공을 거둘 수 있고, 당신이 선택한 길에서 성취를 이뤄낼 수 있는 거대한 잠재력을 갖고 있습니다. 우리는 당신이 과감하게 미래를 향해 나가고, 다가 오는 2016년과 단단히 두 손을 잡을 수 있길 바랍니다.
다가올 해는 멋진 미용 제품의 혁신과 당신의 고객들이 좋아하는 트렌드들로
가득할 것을 확신합니다. 그래서 이런 기대와 흥분을 감출 수가 없습니다. 언제나 여러분께 업계 최신 소식을 전하는데 최선을 다할 것을 약속 드립니다. 마찬가지로 저희 새로운 웹사이트 www.otcbeautymagazine.com 를 지속적으로 애용하시길 바라며, 여러분들이 어디에 있든 늘 새로운 정보를 제공하겠습니다.
이번 특별 호에서는, 미용 아이템, 계절별 팁, 비즈니스 조언과 뉴스 속보 등
중요한 정보를 제공합니다. 예를 들어, 철저하게 황산 첨가 되지 않은 샴푸가 무엇인지 궁금했던 적이 있습니까? 그리고 이것이 당신의 고객들에게 왜 매력적일까요? 페이지 58 에서 이에 관한 모든 것을 살펴 보세요.
올 해, 당신이 새로운 해를 위해 매장을 어떻게 준비하건, 저희 OTC 뷰티 매거진을
여러분의 손이 닿는 가까운 곳에 항상 두기를 바랍니다. 여러분과 함께 또 다른 아름다운 한 해가 되길 저희는 기대합니다!
Editor, hmcneal@otcbeautymagazine.com 10
OTC Beauty Magazine January 2016
July 2012OTC Beauty Magazine
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Expert Advice by Cher Murphy
Tips for Looking and Feeling Your Best all Winter Long
겨울철 내내 당신의 모습과 기분을 최고로 만들어 줄 방법들 Even though the holiday season is almost completed, many people may find that their stress levels are still increased. According to the American Psychological Association, around 22 percent of Americans suffer from an extreme level of stress. This stress level is often much higher around the holidays, and can leave people looking and feeling drained, depressed and just not themselves. The good news is there are things that people can do to help combat this and stay looking and feeling great through the holidays, and all winter long. “The holiday season and winter can be a drain on people,” explains Katherine Goldman, celebrity esthetician/waxologist and owner of the Stript Wax Bar. “It is important to make sure you take care of yourself throughout the winter, so you don’t end up feeling completely stressed out and drained.” Here are some tips for looking and feeling your best throughout the holidays and all winter long: •
•
•
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Facials. When it comes to looking your best, opt for having facials done throughout the winter. This will help keep the skin looking fresh and healthy, despite any extra stress that may arise during these months. While having this done, see about taming your eyebrows so that they look great for those holiday pictures. Stay hydrated. The winter months can tend to be very drying on the skin, so it’s important to drink a lot of water to stay hydrated, as well as use a good quality skin moisturizer. With the colder weather, you can also keep your fluid intake up by having hot tea; just don’t load it up with sugar. Eat well. The holidays can be a busy time, making it even more important to eat a good diet so that the body gets proper nutrients and energy. A healthy OTC Beauty Beauty Magazine Magazine December January 2016 OTC 2008
홀리데이 시즌이 거의 끝나가지만, 많은 사람들이 그들의 스트레스 지수가 여전히 증가하고 있
음을 알게될 지도모른다. 미국 심리학 협회에 따르면, 미국인들의 22% 정도가 극도의 스트레스
로 고통 받는다고 한다. 이런 스트레스 레벨은 종종 홀리데이 시즌에 더욱 증가하며, 사람들을 지 치고 우울하며 자기 자신이 아닌 듯한 느낌을 갖게 만들 수 있다. 이런 스트레스와 싸우는데 도 움이 되고, 홀리데이 동안 그리고 겨울 내내 멋진 모습과 즐거운 기분을 갖는데 도움이 되는 방 법들이 있다.
“홀리데이 시즌과 겨울은 사람들에게 배수로 역할을 할 수가 있다”고 유명 미용인/ 왁스 전문가
이며STRIPT WAX BAR를 운영하고 있는 KATHERINE GOLDMAN이 말한다. “겨울철 동안 당신 스스로를 돌보는 것이 중요합니다. 그러면 지치고 스트레스 받는 느낌은 없을 겁니다.” 다음은 홀리데이와 겨울 내내 당신을 최고로 만들어 줄 몇 가지 도움말들이다: •
페이셜. 당신의 최고의 모습을 만들고 싶다면, 겨울 동안 페이셜을 해라. 비록 다른
건강하게 보이는데 도움이 될 것이다. 페이셜을 하는 동안, 눈썹 다듬기에도 관심을
스트레스들이 겨울철 동안 생길 수도 있지만, 페이셜로 관리하면 피부를 신선하고 가져 본다면, 홀리데이 사진에서 당신의 모습을 더욱 멋지게 보여줄 것이다.
•
수분을 유지해라. 겨울철에는 피부가 아주 건조해질 수 있다. 그래서 많은 양의 물
도 중요하다. 추워진 날씨에는, 뜨거운 차를 마셔서 수분 섭취를 유지할 수도 있다.
•
을 마셔서 수분을 유지하는 것이 중요하며, 품질이 좋은 피부 보습제를 사용하는 것 단, 설탕은 첨가하지 말라.
잘 먹자. 홀리데이는 바쁜 시기라서, 좋은 음식 섭취로 신체에 적절한 영양과 에너
지를 공급하는 것이 더욱 중요하다. 건강한 음식 섭취는 겨울 내내 기분을 좋게 유
•
•
diet will keep people feeling good all winter long. The winter months are notorious with people reaching for comfort foods, but many of them can lead to packing on the pounds. Opt for healthy soups and tasty vegetable casseroles for comfort. Rather than completely avoiding the goodies, stick to trying just a small portion so there are no regrets later. Keep moving. Getting enough exercise will not only help keep you looking good, but it will help you feel great, too. Exercise releases endorphins, which naturally brings about a happy and positive feeling. Consistent exercise will also help to reduce those stress levels as they creep up around the holidays. It’s tempting for people to be lax on exercising during the winter, but that will leave you feeling down. Relax. There may be parties and festivities to go to, but it’s important to get some down time, too. This includes taking time to unwind, relax, and get enough sleep each night.
“There will a lot of holiday pictures taken, so you want to look your best,” added Goldman. “You also want to feel great when you are enjoying those festivities, too. It’s important to take measures to help care for and maintain your insides and out, so you look and feel great all winter long.” *Source: American Psychological Association. Making the most of the holiday season. http://www.apa.org/helpcenter/holiday-season.aspx
지해 줄 것이다. 겨울철은 사람들이 간편한 음식을 찾게 하는 걸로 악명이 높다, 그
스프나 맛있는 채소찜을 선택하라. 맛있는 것을 완전히 멀리하는 것보다, 소량만
러나 이 중 많은 음식들이 체중을 늘게 만들 수 있다. 간편하게 할 수 있는 건강한 먹 는 것이 나중에 후회가 없다.
•
계속 움직여라. 충분한 운동은 당신을 보기 좋은 모습으로 만들 뿐 아니라, 기분까
르핀을 분비시킨다. 지속적인 운동은 홀리데이 시즌 동안 서서히 올라가는 스트레
지도 좋아지게 한다. 운동은 행복하고 긍정적인 느낌을 자연적으로 갖게 하는 엔도 스 수치를 낮추는데 도움이 될 것이다. 겨울철은 사람들이 운동에 해이해지도록 유 혹하지만, 이것은 당신의 기분을 우울하게 할 것이다.
•
릴렉스. 많은 파티와 축제가 있을 것이다, 그러나 어느 정도는 차분한 시간을 갖는
여 기에 포함된다.
것도 중요하다. 긴장을 풀고, 휴식을 취하며, 매일 밤 충분한 수면을 취하는 것이
“많은 홀리데이 사진을 찍을 것이며, 당신은 최고로 멋지게 보이고 싶을 것입니다.” GOLD-
MAN이 말한다. “당신은 또한, 파티와 축제를 즐길 때 아주 기분이 좋길 바랄 것입니다. 당신의 내면과 외면을 관리하고 유지하는데 도움이 될 수 있는 조치를 취하는 것이 중요합니다, 그러 면 겨울 내내 당신은 더욱 멋진 모습과 좋은 기분을 유지하게 될 것입니다.”
Cher Murphy, owner of Cher Murphy PR, brings with her a wealth of experience in covering a variety of interesting fields. As an expert in public relations, she works with clients in some of the most popular sectors, including beauty, health and wellness, education, restaurants, travel and entertainment. With a nose for news and a gift of professional presentation, she is able to deliver high quality, entertaining and interesting stories on a regular basis. In the media world, her name has become synonymous with stories that keep consumers engaged, entertained and interested. January2008 2016 OTC OTC Beauty Beauty Magazine Magazine December
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M A R K E T PLACE
Fabulous Finds We’ve gathered some of the newest products in the industry to help you kick off the new year in style. Check them out!
Tame Hairlines
DAX Ideal Edge Control is perfect for taming those unruly edges. It provides a firm hold and superior shine without the flakiness. Black Jamaican Castor Oil helps strengthen, moisturize and prevent hair breakage. It’s great for creating slicked back hair styles. www.daxhaircare.com
Styler 1875
The Styler 1875 High Heat Ceramic Hair Dryer from Andis combines ceramic, tourmaline and ionic drying technologies in a streamlined hatchet design with three styling attachments to create bold, beautiful hairstyles. The design has 1875 watts of power to concentrate airflow over a wider area rather than through a traditional circular nozzle so it functions as a heated styling brush or comb. www.andis.com
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OTC Beauty Magazine January 2016
Fabulously Wild
Your customers’ hair might not be so “wild” that it needs severe styling attention, but nevertheless the design of the BaBylissPRO Limited Edition Deco Cord 1” Straightener is fabulously fierce. Flaunting ceramic plates that reach a max temperature of 450 F it is perfect for all hair types. It comes packaged with a free trimer! www.babylissus.com
mXpro™
The all-purpose mXpro™ High Speed Adjustable Blade Clipper from Oster is idea for aspiring barbers and stylists, or even at-home barbers. Its design flaunts a contoured body that is easy to hold, and it contains a powerful magnetic motor for all-day cutting. This tool is perfect for cutting all hair types. Purchase includes 4 guide combs, blade guard and cleaning accessories. www.osterstyle.com
Moisturizing Lotion Treatment
Go beyond simply conditioning; discover the difference of TCB Naturals with their Argan Oil Moisturizing Lotion Treatment. It combines nature and science to strengthen, repair and moisturize hair, improving its condition and shine for amazingly health-looking hair. www.strengthofnature.com January 2016 OTC Beauty Magazine
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M A R K E T PLACE
Brow Maintenance
Control, shape, fill and seal eyebrows with Cover Your Gray’s Waterproof Total Brow Eyebrow Sealer and Color. It comes in four different hues to accurately match your customers’ hair color, and provides a fuller, thicker look to brows. Product includes a shaping brush and comb with mirror. www.fiskgroup.com
Brilliant Shine
Keep your customers prepared to flaunt dapper hairstyles all year long with Pinaud Clubman Brilliantine. This non-oily, non-greasy and easy to wash out formula gives hair high shine and makes it easy to mold. Users can control curly, wavy hair with ease. www.clubman.com
For Nappy Textures
The Nappy Styles Napping Crème Paste is a creamy conditioning soft paste that is whipped for easy application, leaving no residue on hair once massaged in thoroughly. It can be used with or without a sponge to get that desired unaltered texture. It is formulated with Shea butter, Black Castor Oil and Coconut Oil for extra moisturizing and softness, leaving no greasiness or stiffness. www.nappystyles.com 20
OTC Beauty Magazine January 2016
Unwind Tangles
Don’t live in a tangled mess! The Curl Girl Unwind Thermal Protector and Detangling Mist will seamlessly cure the tangles and frizz that sometimes fall on curly hair. Fortified with thermal protection, it defends against the hottest heat damage. www.curlgirlhair.com
Game Changer
Wahl has officially changed the trimming game with their Cordless Detailer, part of the 5 Star Series. The tool features a detachable T-Wide Blade, excellent for precision lining and artwork (and easy cleaning). It is equipped with a taper lever that is ideal for placement fading, and is lightweight. The lithium-ion battery provides a 60+ minute run time. www.wahlpro.com
January 2016 OTC Beauty Magazine
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M A R K E T PLACE
Growth Oil
A key step in any hair care routine is moisturization, and Caribbean Natural Replenishing Growth Oil aids in just that. Users simply apply a small amount of the oil and massage it into hair, braids, locks and scalp for a healthy sheen and instant hydration. The botanical oil blend with vitamins promotes healthy hair growth while adding shine to braids and locks. www.ecostylerpro.com
Have Fun with Hair Color
Do you ever feel like taking on the trends and adding a pop of blue to your bangs? Your customers may have thought about it – give them the opportunity to explore color without the commitment with High Beams Intense Temporary Spray-On Haircolor (shown here in “Artsy Aqua”). Get creative this year! www.salongrafix.com 22
OTC Beauty Magazine January 2016
How should you sell it?
This month’s focus is...
Store Cleaning!
As storeowners gear up for the new year, it is vital that their establishments are in tip-top shape. Shelves need to be well-stocked with both new products as well as tried-and-true favorites, items should be organized neatly, and the store needs to appear fresh and inviting.
What is the most important tip you have for storeowners when cleaning stores as they prepare to kick off the new year? “Be sure to do a deep cleaning of shelves, displays and inventory. Dust off products that have been sitting on shelves. Customers want something fresh, not something they perceive as old and sitting around.” Elizabeth Yong, Owner Forever Yong Public Relations www.ForeverYongPR.com
“When cleaning store it is important that you do not disturb the normal flow of traffic. If Sunday is a slow day at the store, then make sure you have signage up for at least two weeks announcing that the store will be closed on a particular Sunday. Have a professional cleaning crew come and plan the cleaning with you. If there is a cleaning and restock occurring at the same time, it is important to have enough hands to complete these tasks. • Remove stock from shelf. Have the cleaning crew steam the shelves and gondola if the same ones are being used. • Make sure that there are enough people (hands) to restock the shelves. • Re-stocking after cleaning can be made easier if re-stockers are provided with a pictured diagram indicating where new items should go. If the store cleaning starts on Saturday after closing it should all be done by Sunday night, ready for opening the following Monday. A clean store with bright lighting, clean windows and staff with friendly attitudes is always a winning combination. Customer experience will be so much better in a clean, well-lit store. Customers talk about the store anyway; how much nicer is it when they talk about it and preface what they say with ‘the store is always clean!’”
If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the February issue! 24
OTC Beauty Magazine January 2016
Will Williams, Director of Education M&M Products Co., Inc. www.mmproducts.com
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어떻게 판매할 것인가? 이 달의 판매 초점은 ...
매장 청소 입니다!
매장 주인으로서 새해를 준비함에 있어서, 매장이 최고의 상태를 유지하고 있어야 함은 중요한 것이다. 진열대는 믿고 쓸 수 있는 선호 제품은 물론 신제품도 함께 잘 정돈되어 있어야 하며, 제품들은 깔끔하게 배열되어야 하고, 매장은 산뜻하고 고객을 환영하는 느낌을 줄 수 있어야 한다.
새해 맞이 매장 청소를 하는 매장 주인들을 위해 가장 중요한 조언은 무엇일까?
“진열대와 디스플레이 및 재고 물품을 딥 크리닝 해야 한다. 진열되어 있는 제품에 쌓인 먼지를 털어내라. 고객들은 오랫동안 그 자리를 지키고 있는 것이 아니라, 새로운 것을 원한다.” Elizabeth Yong, Owner Forever Yong Public Relations www.ForeverYongPR.com “매장 청소 시에는 매장 내 사람들의 정상적인 흐름을 방해하지 않는 것이 중요하다. 만일 매장이 일요일에 조금 한가하다면, 최소 2주 전에는 안내 표지판을 붙여서 특정 일요일에 휴업함을 알려주는 것이 좋다. 전문 청소 인력을 불러서 함께 청소 계획을 세워라. 청소와 제품 보충이 동시에 발생하면, 이런 작업을 수행할 수 있는 충분한 인력을 보유하는 것이 중요하다. • 진열대에서 제품을 모두 치워라. 청소 인력이 스팀과 곤돌라를 이용해서 진열대를 청소하게 하라. • 진열대에 제품을 보충하기 위한 충분한 인력이 있는지 확인하라. • 제품을 보충하는 사람에게 신제품 진열 위치를 나타내는 그림 표지를 제공할 경우, 청소 후에 제품을 보충하는 것이 훨씬 수월하다. 만일 매장 청소가 토요일 폐점 이후에 시작된다면, 반드시 일요일 밤까지는 끝이 나서, 돌아오는 월요일에 매장을 오픈 할 수 있어야 한다. 밝은 조명과 깨끗한 창문, 친절한 직원들이 있는 청결한 매장은 항상 승리의 조합이다. 고객 경험은 청결하고 조명이 잘 된 매장에서 훨씬 좋을 수 있다. 고객들은 어떤 식으로든 매장에 관해 얘기한다; 그들이 얘기할 때, 서두에 ‘매장은 항상 깨끗하다!’는 말로 시작한다면 훨씬 좋을 것이다” 이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 2월호에 게재됩니다! 26
OTC Beauty Magazine January 2016
Will Williams, Director of Education M&M Products Co., Inc. www.mmproducts.com
August 2013 OTC Beauty Magazine
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by Nina Howard
Body Scrubs 101 With all the bath and beauty products available today it can be tough to know what is “essential” for your bathroom cabinet and what products can be avoided. The truth of the matter is that proper skin care is a commitment to oneself to take care of your body and go the extra mile in making your skin look beautiful. Remember that old saying that an ounce of prevention is worth a pound of cure? This is especially true when it comes to maintaining healthy skin and preventing future problems. A great body scrub will do several things to help the skin all over your body look its best at all times. Exfoliation is one of the best characteristics of any body scrub because this will remove the layers of dead skins cells that have accumulated over time. Not only will dead skin make your skin appear lackluster, it will also lead to the formation of wrinkles as they accumulate over time. A simple scrub will help to remove these problematic cells in one simple step. Now you may be wondering if a body cleanser is the same as a body scrub. They are often sold next to each other in the store and can be deceptively similar to the average consumer. The truth is that a cleanser can add many undesirable things to skin while a scrub will work to remove debris, skin cells and grime. Cleansing the skin is important, but using products with excess oils without scrubbing the skin first can lead to more problems in the long run. Clogged pores will lead to acne, cell accumulation can leave the skin feeling dry, and over time your skin will look and feel unattractive.
Nina Howard
Body scrubs can be used in the shower or may be used during a spa treatment. Body scrubs are available with a variety of ingredients that can be used to promote healthy circulation, combat cellulite, extra exfoliation (depending on texture), cleansing the pores and the removal of debris and dead skin cells. If you have any preexisting skin conditions or concerns, check with an esthetician or dermatologist. With any skin product, if you develop any sort of negative reaction such as redness, itchiness or swelling discontinue use immediately. Simple tips to benefit: 1) Use a body scrub once a week – over exfoliation can have negative effects on the skin. 2) Choose a scrub with a grainy texture to ensure proper exfoliation. Scrubs can vary from sand-like particles to larger crystals for more aggressive exfoliation. 3) Enjoy the experience by choosing a scrub with a fragrance that appeals to you. Selecting skin care products that you find soothing will encourage long term use.
Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-care-articles/body-scrubs-101-2971014.html
is a multi-talented, forward-thinking entrepreneur who has built the Bellanina brand from the ground up to a successful million-dollar spa, spa training business, and skin care product line. In 10 years the award winning Bellanina has served over 40,000 clients, trained over 6,000 students and developed a line of over 100 private-branded skin care, bath and body products. Nina is a Licensed Esthetician with Para-Medical Studies, Massage Therapist, Polarity Therapist, Artist, Professional Interior Designer and Skin Care Educator. www.bellanina.com
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September 2015 OTC Beauty Magazine
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K-t-K
Knowledge to Know by Dr. Edward Tony Lloneau
Why Similar Products are Priced Higher than Others 유사한 제품들이 가격의 차이를 보이는 이유 Many beauty supply owners and buyers are unaware of the reasons why some products that seem to do the same job, and resemble each other in appearance and method of use, may be priced differently. One may have a much higher price tag than the others. Why the Difference? There are several reasons for this. The least important, but probable reason, is that socalled “name brand” products will cost more because they are the best known through extensive advertising that gives them name recognition. This acknowledgement results in customers demanding that you stock that item or items. These name brand products do not allow you the most favorable discounts, but you are obligated to stock them due to the high visibility that is created through advertising. These products are known as “proprietary items,” meaning that they are mustcarry items in order to bring customers in so that you have an opportunity to sell other products that result in more profit. Eye level and corner or end cap displays are usually given to products that create a greater profit for the store, or for special promotions that are paid for by the manufacturer. The point that I am making here is that a higher price is not an indication of a higher quality. Many less known products that sell for a lower price are a better buy with equal or higher quality than the “name brand” product. You can usually tell by looking at the ingredient list on the back of the label. By the rules of the Fair Trade Commission (F.T.C) the ingredients must be listed in the order that they are in the product. This means that the ingredient that it contains the most must be listed first and so on in descending order. If you buy a product because you were attracted to a particular ingredient that is a part of the products’ name such as “Vitamins,” “Proteins,” “Herbals” and so on, and that ingredient is listed low on the ingredient list, this is an indication that the product has very little of the ingredient that attracted you to it. The Role Price Plays It is sufficient to say here that price is not always an indication the product is the best, but then again sometimes it is. 34
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많은 미용 재료 매장 주인과 구매자들은 유사 기능을 하고 외형적으로나 사용법이 비슷해
보이는 일부 제품들의 가격이 다른 이유를 인식하지 못하고 있다. 가격의 차이가 상당히 큰 제품들이있다.
왜 차이가 있을까?
여기에는 여러 가지 이유가 있다. 중요성이 가장 적긴 하지만, 그럴듯한 이유는, 소위 말하는 “ 브랜드 네임”인데, 이런 제품들은 방대한 광고를 통해 그들의 이름을 인식시킴으로써 아
주 잘 알려져 있기 때문에 가격이 더 높을 것이다. 이런 인식은 결과적으로 소비자들이 당신 이 보유하고 있는 이런 제품들을 구매하게 한다. 당신은 이렇게 브랜드가 알려진 제품들에 관해서는 최대치의 할인을 허용하지 않으며, 광고를 통해 생성된 높은 가시성 때문에 당신 의 매장에 이런 제품들을 보유할 의무를 느끼게 된다.
“proprietary items독점 상표 아이템”으로 알려진 이런 제품들은 고객들을 불러 오기
위해 반드시 보유해야 하는 제품을 의미하는데, 이로 인해 다른 제품 판매의 기회도 늘어나
게 되므로 결과적으로는 수입을 올릴 수가 있게 되는 것이다. 매장의 이윤 극대화를 위해서,
눈 높이에 맞는 진열대나 코너 혹은 양쪽 큰 진열대에 주로 이런 제품들을 진열하거나, 제조 사들에 의해 지불되는 특별 프로모션을 하게 된다.
여기서 내 말의 초점은, 높은 가격이 더 높은 품질의 척도는 아니라는 것이다. 저가로 판
매되는 덜 알려진 많은 제품들이 “브랜드 인지도”를 가진 제품들과 동등하거나 어쩌면 높은 품질을 갖고 있다. 일반적으로 라벨 뒷면의 성분 표를 보면 알 수가 있다.
공정 거래위원회(FTC) 규칙에 따라, 제품에 포함된 순서에 따라 성분이 나열되어야 한
다. 이것은 가장 많이 필수적으로 함유된 성분이 가장 처음에 기재가 되며 이하 내림차 순으 로 나열된다는 뜻이다. 만일 “비타민”, “프로틴” “허브” 등 제품 이름의 일부로 사용된 특정
성분에 이끌려 제품을 구매했는데, 이 성분이 성분 표의 아랫부분에 기재되어 있다면, 이것 은 제품 내에 당신이 원하는 성분은 아주 소량 함유되었음을 지적하는 것이다. 역할 가격 재생
가격은 항상 최고의 제품 성분을 의미하는 것이 아니라, 가끔은 그럴 수도 있다고 말하는 것 이다.
K-t-K Consider, stove heated curling irons. Stove heated curling irons look very much alike, but in actuality they can be very different. For example, the iron is either made from temperate high quality steel, or from scrap iron (so called pig iron) that is melted together then molded to resemble the temperate steel model. Are the joints where the pin and the shell of the iron meet made in an intergraded way so that there is no pin or rivet to break or misalign? Does each piece fit into place without a pin or rivet? Are the handles made so that there are no metal ends that can transfer heat, causing them to get hot and create burns or blisters on the heel of the hands? The quality steel iron will hold heat longer and evenly, and will last a lifetime of professional use. However, the cheaper iron will only be adequate for occasional home use by nonprofessionals because they cannot meet the demands that the professionals require and are not precision-balanced for comfortable use to help prevent carpal tunnel syndrome (a nerve condition that affects hands and wrists). This is often referred to as an occupational disorder common with cosmetologists because of their constant repetitive use of handheld objects like scissors. The highest quality stove type curling irons that I have encountered are the irons manufactured by a company called Kizure. Some other brands have some of the features that are found in Kizure, but none of them encompass all of these features in one product. The price of these products is higher, not because of the cost of advertising that inflates the price, but because of the quality and higher standards that govern the manufacturing. Another product that has a higher price tag than other similar products is a product called Liquid Gold Bonding and Fusion Adhesive. This product is not your normal “rubber base” bonding glue. It will stay bonded through 3-5 shampoos and boasts many other unique benefits such as not containing any latex. The preceding information details just two examples of what quality is all about when considering the pricing of products. There are many other similar examples of this if you just take the time to look.
스토브에 가열하는 헤어 아이언을 생각해보자. 스토브에 가열하는 헤어 아이언은 아
주 유사하게 생겼지만, 실제적으로는 아주 다를 수가 있다. 예를 들어, 아이언은 열에 아
주 성능이 좋은 강철로 만들거나, 온도에 강한 강철 모델과 유사하게 몰딩하여 함께 녹인
파쇠 아이언(흔히 피그 아이언)으로 만들어진다. 핀과 아이언의 쉘이 만나는 조인트가 통 합 방식으로 만들어져서 핀이나 리벳이 없거나 교합이 맞지 않는가? 각 부품들이 핀이나 리벳없이도 제자리에 잘 맞는가? 뜨거워서 화상을 입거나 손끝에 물집이 생기지 않도록
핸들이 만들어져 있어서 열이 전도되는 금속의 끝부분이 없는가? 품질 좋은 강철 아이언 은 열을 더욱 오랫동안 고르게 보유하며, 전문가용의 수명은 아주 길 것이다. 그러나, 가 격이 싼 아이언은 전문가용이 아니라 가정에서 이따금씩 사용하는데 오직 적합하며, 수
근관 증후군(손과 손목에 영향을 주는 신경 조건)을 방지하는데 도움이 되도록 편안하게
사용할 수 있는 정확한 균형이 맞춰져 있지 않다. 수근관 증후군은 미용사들에게 흔히 발 생할 수 있는 직업적인 증상인데, 가위와 같이 손으로 물건을 잡고 지속적으로 반복하는 동작으로 인해 발생한다고 한다.
내가 발견한 최고 품질의 스토브 타입 컬링 아이언은 Kizure 라는 회사에서 만든 제품
이다. 일부 다른 브랜드들도 Kizure에서 발견되는 몇 가지 기능을 갖고 있지만, 어떤 제
품도 한 제품 안에 이러한 모든 기능을 포함하지는 않는다. 이 제품은 고가이지만, 그것은 가격을 상승시키는 광고비용 때문이 아니라, 제조 과정에서 적용되는 품질과 높은 기준 때문이다.
유사 제품보다 가격이 높은 다른 제품으로는 Liquid Gold Bonding and Fusion
Adhesive(액체 골드 본딩과 퓨전 접착제)로 불리는 제품이다. 이 제품은 일반적인 “고무
베이스”의 접착제를 사용하지 않는다. 이것은 3-5회 샴푸를 통해 결합을 하며, 라텍스가 포 함되지 않는 등 다른 많은 독특한 장점들을 자랑한다.
품질에 관한 단지 두 가지 예를 통한 앞의 정보 세부 내용들이 제품 가격을 고려할 때에
관한 모든 것이다. 당신이 약간의 시간을 투자한다면 이런 유사한 사례들은 많이 찾아볼 수 있다.
Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100.
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January 2016
OTC Beauty Magazine
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K-t-K
Knowledge to Know by Sarah Labdar
What Causes Frizzy Hair 건강한 헤어 및 예방 관리를 위한 처방 Frizzy hair is one of the main problems that women deal with on a daily basis. Reducing frizz can be a difficult task, however before you can reduce it you need to understand why your hair is frizzy in the first place, because you may be causing your own hair to frizz. Frizzy hair is caused when the moisture and natural oils in hair is removed. This leaves hair strands coarse and dry, making it easier for hair to look frizzy. Many things can cause frizzy hair. You can genetically be born with coarse hair, which lacks protein. Although, it is more likely that it is something you are doing to your hair that is causing it to be frizzy. Living in the South or close to the equator where humidity is higher has an effect on your hair. Humidity, moisture in the air, causes the outer layer of hair strands known as the cuticle to relax, allowing moisture to penetrate to the cortex, the middle layer of a hair strand. Both the cuticle and cortex affect the hairs’ appearance. When moisture reaches the cortex it causes uneven swelling which appears as frizziness. More often than not many hair products, heating appliances or inappropriate drying methods cause frizzy hair. Hair stands naturally contain a small amount of water. When you shower the warmth of the water opens up the cuticles, which allows water into the hair shaft. However when you get out of the shower your cuticles remain open until the hair cools, to allow excess water out. If you rub a coarse towel over your hair you can cause damage to the exposed cuticle. The texture of a towel is rougher than your hair, making it easy to damage your cuticles. Heating appliances such as blow dryers, curling irons, and flat irons expose the hair to unnatural levels of heat. Using these appliances dries out the small amount of water that hair already has. If you continue to use these tools over and over again hair becomes dry and brittle. The cuticles become raised which creates an appearance of frizzy hair. Brittle hair is also more apt to have breakage. Hair products, such as gels, hairspray, and mousse also dry out hair, making it frizzier. Chemicals in these hair styling products penetrate to the cortex of the hair strand. The more products that you use the more likely your hair will be frizzy. Because things that we do to our hair mostly cause frizzy hair, taming frizz shouldn’t be that difficult. By reducing your use of hair products and heating appliances you will leave the hairs’ natural moisture and oils, which protect the shaft of your hair. Also, stop being rough with your hair when it’s wet. Instead of roughly rubbing your hair with a towel, gently squeeze the excess water out of your hair. Or wrap your whole head with a towel loosely allowing the towel to soak up any excess water that will run out. Whenever possible allow your hair to dry freely by itself. This allows your hair to decide how much water should stay in the shaft and let the excess evaporate. 38
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Much like your skin, our hair contains natural oils which protect and moisturize hair strands. When you wash your hair every day you strip your hair of these natural oils. Without these natural oils to moisturize your hair, your hair becomes dry and looks frizzy. Instead wash your hair every other day or every couple of days. Use a shampoo that moisturizes while it cleans your hair. Use a deep conditioning treatment once a week on your hair to restore health, beauty and balance back into your locks. A deep conditioner should be one that sets in your scalp and hair for about a half an hour. This will repair damaged cuticles and restore moisture back into the hair strands. Deep conditioning agents can be found at the store, in salons, or natural hair care remedies can be used. Apply a leave in conditioner before using any heating appliance. This prepares your hair before applying a lot of heat. Always dry hair downward to smooth out the cuticle rather than going against it, which gives it the frizz appearance. If you’re stuck without a way to tame your frizz you can use regular moisturizers. Dab a little on your hand and run your fingers over the frizzy hair. Lotion will smooth out your frizzy hair in a snap. Although it can weigh down your hair and if you use too much make it look oily. So only use it on a per-needed case rather than as a backup for frizzy hair. If your hair frizzes up the minute you step out the door it may be caused by static in the air. Reduce this effect by running a dryer sheet/fabric softener sheet over your hair. Just like it reduces static in your clothes it will decrease the frizz and flyaways from your hair. Getting regular haircuts is necessary for the health and growth of your hair. It also reduces the look of frizzy hair by cutting off the split ends and breakage. Dry and damaged hair is more noticeable at the ends, which reflect sunlight. By trimming your hair every six months you can reduce the appearance of frizzy breakage. If changing the way you wash, dry or style your hair is just not an option for you, then invest in frizzy hair products. Avoid any product that contains alcohol or sodium lauryl sulfates because they will dry out your hair as well as destroy the health of your hair. Hair care products that reduce frizz normally come in small packages that cost a pretty penny, however a little bit should go along way when it comes to applying them to your tresses.
Sarah Labdar graduated with a BA in exercise science and has worked in the medical field since. Her focus is alternative medicine and how it interacts and works in conjunction with traditional medicine. Check out her health website! www.universalhealthinfo.com
Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/hair-articles/what-causes-frizzy-hair-4827969.html
January 2016
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Business Tips by Randy H. Nelson
5 Essential Traits Every Entrepreneur Needs Business Leader Explains the Personal Qualities that will Help your Company Succeed
모든 기업가들에게 필요한 5가지 필수요소
비즈니스 리더가 회사의 성공에 도움이 되는 개인적인 자질을 끌어 낸다 Entrepreneurship remains alive and well in America with thousands of people starting new businesses each year. But the success of those businesses is another matter. About half will fail in their first five years, according to Gallup. So why do some new businesses go belly up after a short existence while others prosper? “Often it all comes down to the qualifications of the person who started the business,” says Randy H. Nelson, author of the Amazon best-selling book “The Second Decision: The Qualified Entrepreneur.” “Anyone can start a business because no real qualifications are required to do that. But not everyone is qualified to run a business once it’s off the ground and that’s a huge factor in why so many fail.” Nelson, who developed leadership skills as a Navy submarine officer and has a track record of starting and building successful businesses, suggests there are five essential traits that every entrepreneur needs to improve the odds of business success:
미국에서는 매년 수천 명의 사람들이 새로운 사업을 시작하는 것이 보여주듯이, 기업가 정신은 잘 살아 남아 있다.
그러나 이런 기업들의 성공은 다른 문제이다. 갤럽 조사에 따르면, 이들 기업 중 거의 절반
다른 사업들이 번창할 동안 왜 일부 신규 사업들은 짧은 존재 후에 완전히 망하는 것일까?
이 사업 시작 첫 5년 안에 실패한다는 것이다.
“그것은 종종 사업을 시작한 사람의 자격에서 온다.” 고 아마존 베스트 셀링 서적인 “THE
SECOND DECISION: THE QUALIFIED ENTREPRENEUR.”의 저자 RANDY H. NELSON이 말 한다.
“처음에는 실제적인 자격이 필요하지 않기 때문에, 누구든 사업을 시작할 수는 있다. 그러
나 모든 사람들이 사업을 운영할 자질을 갖춘 것은 아니다. 그것은 일단 순조롭게 출발은 하지만 많은 실패의 큰 요인이 되는 것이다.”
해군 잠수함 장교로서 지도력을 개발하고 성공적으로 사업을 시작해 운영하고 있는
NELSON은 모든 기업가들이 비즈니스 성공 확률을 향상시키는데 필요한 5가지 중요한 특징을 제안한다:
• Discipline. It’s important to be disciplined within yourself to help move your organization forward and to produce good leadership decisions within a managerial team, Nelson says. An entrepreneur who is disciplined understands that “they don’t know what they don’t know,” he says. “This self-knowledge makes it clear how the entrepreneur’s shortcomings may be affecting his or her company, and so helps the entrepreneur make better decisions for the long run,” Nelson says. This entrepreneur also understands that, for the business to succeed in the long term, a transition must occur from the business being about “me” as its entrepreneur/CEO, to being about the overall needs of the company.
• 훈련. 당신의 조직을 앞으로 나아가게 하고 경영 팀 내에서 높은 리더십 의사 결정을 생산하기
• Leadership. To help a business succeed, Nelson says, it’s important that the entrepreneur understands that leadership within a company entails knowing your responsibilities and role, and knowing when to share or even delegate responsibility.
을 알고, 책임을 공유하거나 심지어 위임해야 할 때를 아는 것임을 이해하는 것이 중요하다고
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위해서 스스로를 훈련하는 것이 중요하다고 NELSON이 말한다. 훈련이 된 기업가는 “자신이 모 르는 것을 알지 못한다.”는 것을 이해하고 있다. “이러한 자기 인식은 기업가의 단점이 자신의
회사에 어떻게 영향을 줄 수 있는지를 분명히 이해하고, 기업가로 하여금 장기적으로 더 나은 결 정을 하는데 도움을 준다.”고 NELSON이 말한다. 이런 기업가는 또한 비즈니스가 장기적으로
성공하기 위해서는 회사의 기업가/CEO로서의 나에 관한 비즈니스에서, 회사에 전반적으로 필 요한 것에 관한 것으로 전이가 일어나야만 한다는 것을 이해하고 있다.
• 리더십. 비즈니스의 성공을 위해서는, 기업가가 회사 내에서의 리더십이 자신의 책임과 역할 NELSON은 말한다.
Business Tips • Self-awareness. In some cases, the person who created the company may not be CEO material and needs to understand that and find someone else to fill that role, Nelson says. “You have to take into consideration your own needs and desires and the needs and desires of the company,” he says. “It’s about the self-awareness journey through which you evaluate your skills and interests in each key aspect of managing a growth company.” • Understanding of issues and challenges. Within any company’s life cycle, numerous issues and challenges may arise. To lead a successful business, the entrepreneur needs to understand and acknowledge that four issues in particular may pose a challenge to his or her efforts to become the Qualified Entrepreneur that Nelson believes is necessary to success. Those issues are: insistence on autonomy; unwillingness to build structure, cultivate expertise or delegate; boredom; and failure to engage in self-examination.
•자기 인식. 어떤 경우, 회사를 만든 사람이 CEO 재목이 아닐 수도 있으며, 그 역할에 맞는 사람
을 찾아야 한다는 것을 이해하는 것이 필요하다고 NELSON이 말한다. “당신 스스로의 필요와 요 구 그리고 회사의 필요와 요구에 관해 신중히 고려해야만 한다.”고 그는 말한다. “이것은 성장한
회사를 관리하는 각각의 중요한 측면에서의 당신의 기술과 관심을 평가하는 자기 인식에 관한 것 이다.”
• 문제와 도전의 이해. 회사의 수명 주기 내에서, 수많은 문제와 어려움들이 발생할 수 있다. 성공
적인 비즈니스를 이끌기 위해서, 기업가들은 자격을 갖춘 사업가가 되기 위한 노력에 도전을 제기 할 수 있는 특정한 4가지 문제들에 관한 이해와 지식이 필요한데, 이것은NELSON이 성공을 위해 이해하는 것이 필요하다고 생각하는 것들이다. 이 4 가지 문제는: 자율성에 대한 주장, 구조를 구 축하고, 전문 지식이나 대리자를 육성하는 것을 꺼림, 지루함, 그리고 자기 진단에 실패.
• 자기 평가. NELSON은 자신의 수행에 대해 책임이 있는 다른 사람들을 잘 보유하는 기업가들
• Self-assessment. Nelson says it’s a bit ironic that entrepreneurs who are 은 그들이 스스로 얼마나 잘 하고 있는지를 측정하는 시간을 갖지 않는다는 것이 조금은 아이러 good at holding others accountable for their performances don’t take time to 니 하다고 말한다. “당신이 스스로의 수행 능력을 평가할 수 있는 것은 비즈니스 성공을 위해 중 gauge how well they are doing themselves. “It’s important for the success of 요하다.”고 그는 말한다. your business that you be able to do self-performance reviews,” he says.
Randy H. Nelson is a speaker, a coach, a Qualified Entrepreneur, a former nuclear submarine officer in the U.S. Navy and author of “The Second Decision – The Qualified Entrepreneur” (www.randyhnelson.com). He co-founded and later sold two market-leading, multi-million dollar companies – Orion International and NSTAR Global Services. His proudest professional achievement was at the Fast 50 awards ceremony in the Raleigh, N.C., area when NSTAR, a 10-year-old company, and Orion, a 22-year-old company, were awarded the rankings No. 8 and No. 9, respectively. Nelson now runs Gold Dolphins, LLC, a coaching and consulting firm to help entrepreneurial leaders and CEOs become Qualified Entrepreneurs and achieve their maximum potential. He has a Bachelor of Science degree in Accounting from Miami University, Ohio, and was awarded the Admiral Sidney W. Souers Distinguished Alumni Award there in 2011.
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Business Tips by Tracey C. Jones
Leakproof Leadership:
The Security of Character 누수 없는 리더쉽: 캐릭터 보안
In a time when everything is someone else’s fault and serious wrongdoing often goes unpunished, it often seems as though we’ve lost all sight of what it means to be a business person of character and integrity. Every day, from community leaders to elected officials, from clergy to corporate executives, it seems like we hear about a major character lapse from someone so trusted by the public that they definitely should have known better. These are leadership leaks. They rob leadership of its power and moral authority in the same way that a pressure leak can rob an engine of its motive force. Each and every day we are faced with easy choices that may lead us down the wrong path, but real leaders know that we have to rise above the temptation to cut ethical corners and take the easy way out. It can be a cold, hard world for those who strive to always do the right thing no matter the circumstances and despite questionable opportunities for personal gain. Never fear; here are three ways to achieve leakproof leadership, to stay above the fray, and to keep your character and integrity in shape. Responsibility: Peter Drucker said, “Leadership is not magnetic personality. It is not making friends and influencing people. Leadership is lifting a person’s vision to higher sights and raising performance to a higher standard.” Yet with every violation of trust, those in the perpetrator’s chain of command continue to circumvent and pass the buck, saying “There are no rogue operators on my team!” Just because you don’t know, or you turn a blind eye, does not absolve you. You cannot dodge responsibility. Doing so only shows that you are truly unfit for leadership. Respect: Elbert Hubbard said, “If you work for a man, in heaven’s name work for him! If he pays you wages that supply you your bread and butter, work for him, speak well of him, think well of him, stand by him and stand by the institution he represents. I think if I worked for a man I would work for him.” 46
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모든 것이 다른 누군가의 잘못이며 때때로 심각한 잘못들이 처벌 없이 이어질 때, 우리는 특징
과 진실성을 가진 비즈니스맨이 무엇을 의미하는지 보지 못하는 것처럼 보인다. 매일, 지역 사회 의 리더부터 선출된 대표들까지, 성직자들부터 기업 임원들까지, 신뢰를 받는 사람들로부터 주
된 캐릭터들에 관해 듣게 된다. 이것은 리더쉽의 누수이다. 새는 압력이 엔진의 추진력을 빼앗아 가는 것과 같은 방법으로 그들은 리더쉽을 힘과 도덕적 권위로 강탈한다. 날마다 우리는 우리를
옳지 않은 길로 이끌 수도 있는 간단한 선택들과 직면하지만, 진정한 리더는 우리가 도덕성의 한 모퉁이를 잘라버리고 쉬운 길을 선택하려는 유혹을 극복해야만 한다는 것을 알고 있다.
어떤 상황이든, 개인의 이익을 위해 의구심이 드는 기회에도 불구하고 항상 옳은 일
을 추구하는 사람들에게는 냉엄하고 힘든 세상이 될 수도 있다. 결코 두려워하지 말라. 여기에
누수 없는 리더쉽을 달성하고 논쟁에 말려들지 않으며, 당신의 캐릭터와 진실성을 유지할 수 있 는 세 가지 방법이 있다.
책임: 피터 드러커 (PETER DRUCKER)는 “리더쉽은 매력있는 인품이 아니다. 그것은 친구를 만 들고 사람들에게 영향을 미치는 것이 아니다. 리더쉽은 사람의 비전을 더욱 높은 곳으로 끌어올
리고 더 놓은 기준으로 성능을 높이는 것이다.”고 말했다. 그러나 모든 신뢰의 위반과 더불어, 가 해자의 명령 계통의 위반은 지속적으로 어려움을 회피하고 남에게 책임을 떠넘기게 되며, “우리 팀에는 불량 운영자가 없다!”고 말하게 된다. 단지 당신이 모르기 때문에, 혹은 당신이 눈을 감
고 외면하면서, 당신의 잘못을 모른척하지 말라. 당신은 책임을 회피할 수 없다. 리더쉽에 있어 서 당신이 진심으로 적절하지 않다는 것을 보여줘라.
존경: ELBERT HUBBARD는 “만일 당신이 다른 사람을 위해 일한다면, 하늘의 이름으로 그를
위해 일하라! 만일 그가 당신에게 빵과 버터를 살 수 있는 월급을 준다면, 그를 위해 일하라, 그
에 대해 좋게 말하라, 그를 좋게 생각하라, 그의 옆에, 그가 대표하는 단체 옆에 있으라. 만일 내 가 누군가를 지지한다면, 나는 그를 위해 일할 것이다.”
당신을 매장의 주인으로 말할 경우에도 마찬가지 이다. 당신을 위해 일하는 사람들로부터 존경
“
The same can be true if said about you as the storeowner. Earn the
“
respect of those who work for you, and respect them in return. A happy work relationship is a hardworking one.
Business Tips Reading: Jim Rohn said, “The book you don’t read won’t help.” Let’s face it, you are what you read. If you are not reading books that help you grow and realize your own personal convictions and develop your courage, you are wasting your time. What a person has on the bookshelf is a far better indicator of what’s really going on inside their head than any polygraph could ever be. You can lie through your teeth and no one will ever suspect a thing, but your actions—and your reading—will eventually reflect exactly what is going on at the core of your character. Many of us read only what helps us with the mechanics of our jobs. While knowing how is definitely a key to success, knowing why is the only way to achieve true greatness. Knowing why is the crowning benefit of reading books by those who went before us, those who excelled in their lives and careers without compromising their character. All leaders are readers. If you’re not reading you’re not leading. It’s as simple as that. A solid ethical foundation is equally essential at work and at home. The bottom line is that only commitment can ensure compliance. No amount of non-disclosure agreements, background checks, or polygraphs can do that. If your character isn’t totally squared away to the point that you are ready to fall on your sword to protect what is moral, ethical, and legal, then you’d better not accept one iota of responsibility. Leakproof leadership is choosing your thoughts and actions based upon your values and not upon personal gain. Your convictions mirror your character. So take a good look at yourself in the mirror to make sure you are fit to report for leadership duty!
을 얻고, 그들에게 존중을 되돌려줘라. 행복하게 일하는 관계는 열심히 일하는 관계인 것이다. 독서: JIM ROHN 이 말하기를, “당신이 읽지 않는 책은 도움이 되지 않는다.”고 했다. 현실을 직
시하자, 당신은 당신이 읽고 있는 것이다. 만일 당신을 성장시키고 개인적인 신념을 실현하며 용 기를 개발하는데 도움이 되는 책들을 읽지 않는다면, 당신은 시간을 낭비하고 있는 것이다. 자신 의 책장에 갖고 있는 것들이 지금껏 그 어떤 거짓말 탐지기보다 스스로의 머리 속에서 일어나는 것들을 훨씬 잘 들여다 볼 수 있는 좋은 지표인 것이다. 당신은 새빨간 거짓말을 할 수도 있으며
아마도 의심하지 않을 것이다, 그러나 당신의 행동- 그리고 당신의 독서는 – 결국 당신의 캐릭터 의 핵심에서 벌어지고 있는 것을 정확하게 반영하게 될 것이다.
우리들 대부분은 우리의 일에 역학적으로 도움이 되는 것들만 읽는다. 방법을 아는
것은 확실히 성공의 열쇠가 될 수 있는 반면, 이유를 아는 것은 진정한 위대함을 달성할 수 있는 유일한 방법이다. 이유를 아는 것은 독서의 최고의 혜택이며. 우리보다 먼저 살다 간 사람들, 자 신의 캐릭터를 절충하지 않고도 그들의 삶과 일에 뛰어났던 사람들을 통해 그것을 알 수가 있
다. 모든 지도자들은 책을 읽는다. 만일 당신이 책을 읽지 않는다면, 당신은 남들을 이끌 수가 없 다. 아주 간단하다.
견고한 윤리적 토대는 가정에서나 직장에서나 동등하게 중요하다. 결론은, 약속은 준수를 보장
할 수 있다는 것이다. 아무리 많은 비공개 계약이나 배경 조사, 거짓말 탐지기도 소용이 없을 것 이다. 만일 당신의 캐릭터가 완전히 정리되지 않아서 어떤 부분에서는 당신이 도덕적, 윤리적,
법적인 보호를 위해 물러날 준비가 되어 있다면, 당신은 책임감을 요하는 아주 작은 것이라도 받 아들이지 않는 것이 낫다. 누수 없는 리더쉽은 당신의 사고와 행동을 개인적인 이익이 아니라 당 신의 가치에 따라 선택하는 것이다. 당신의 신념은 당신의 캐릭터를 반영한다. 그러니 거울 속의 당신을 잘 들여다 보고 당신이 리더쉽 의무를 전달하는데 적합한지 생각해봐라!
Tracey C. Jones is a US Air Force veteran, entrepreneur, speaker and publisher. She speaks to audiences across the nation on leadership, accountability, business success, and other topics. Her latest book is “Beyond Tremendous: Raising the Bar on Life.” To learn more visit www.TremendousTracey.com.
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OTC Beauty Magazine January 2016
Beauty Ambassador
Styling Tools by Carla Alexander
Brand New Year with the Same Old Hair?
The New Year is when we think about change. From our finances to our waistline, we look at that fresh new calendar as an opportunity to improve ourselves. Hair is one way we can make an immediate change. We can grow it, cut it, curl it, straighten it, color it—the list is long and varied. But, regardless of the change, it’s critical that we take steps to properly care for our hair. With Gold ‘N Hot appliances, you and your customers can know that the best care for hair is our top priority. We tirelessly research the latest techniques to ensure our products deliver consistent high heats, the best technology and the most durable products on the market today—and always with the industry’s most reasonable prices. From Gold ‘N Hot’s Pro 1875 Watt Ionic Tourmaline Dryer to the Gold ‘N Hot 24K Gold Pressing and Styling Comb, we help those with curly and extracurly hair attain fresh new styles without fear of damage. We also help those who are embracing their natural hair texture to achieve different looks while keeping their hair growing in a healthy and nurturing environment. The Gold ‘N Hot Professional Ionic Soft Bonnet Dryer can revive those lovely natural curls that have lost their pizzazz due to sleeping, wind, weather and other stressors. Gold ‘N Hot is passionate about providing products to help those with curly or extra-curly hair, whether it is chemically enhanced, natural, or somewhere in
between. We want to empower all hair types to transform from straight to curly and curly to straight, as well as to get conditioned easily with our Gold ‘N Hot Professional Conditioning Heat Cap. Our products gently reform curls and re-texturize hair in a way that promotes overall health and strand vitality. As the New Year cranks up, everyone will be in the mood to try some new styles. With Gold ‘N Hot appliances, you will be able to meet that demand for your customers. We stand behind our products, and we pride ourselves in giving consumers the products they want. We have been the #1 selling tool for curly and extra curly hair for many years. We strive daily to maintain that status by listening, innovating and moving forward.
Gold ‘N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact us at feedback@belsonus.com or visit our website at www.BelsonProducts.com. Be sure to follow us or like us on Facebook, Twitter, Instagram and Pinterest - @GoldNHotElite - for the latest updates, ideas, giveaways and more.
Carla Alexander is a Brand Manager in the Marketing Department of the Professional Division, Salon/Beauty Group at Helen of Troy. Since earning her Bachelor’s and Master’s degrees at Dallas Baptist University, she has pursued her passion in the marketing field and finds particular satisfaction in helping people be their own kind of beautiful.
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OTC Beauty Magazine January 2016
Notes From the
Natural Nation by ReGia Davis
What’s New in the Hair World? Ready or not, 2016 is here and off to a great start in style. Women are stepping out of their comfort zones and trying new hair styles, colors, techniques and products to get the perfect hair do’. Whether they are wearing a highly-defined twist-out, pulling it back into a soft pin up or sleek ponytail, rocking a bold, platinum-blonde short cropped ‘fro or even a cranberry red precision cut bob; women are making major statements to start off the New Year. With all of these various options—whether it’s naturally curly, heat/ thermally styled, color-treated, twisted, braided or coiled—the overriding concern continues to be excessive dryness, frizz and breakage. Consequently, consumers are constantly searching the beauty supply aisles, looking for hair products that are going to address their dry hair needs; knowing that moisture is the key to easier-to-manage, shinier, softer, amazingly healthy hair. The search is over! Jamaican Mango & Lime™, a favorite among natural hair wearers for nearly 20 years, has heard the cries of these women and launched a new line of hair care products that’s definitely a “Moisture Miracle.” Jamaican Mango & Lime™ Pure Naturals with SmoothMoisture™ is an easy, effortless line of hair care products. Blended with pure and natural butters, oils, vitamins and honey, Jamaican Mango & Lime™ Pure Naturals with SmoothMoisture™ penetrates and surrounds every dry, thirsty, overworked strand; locking in 360 degrees of intense, long-lasting moisture. Finally, consumers have the effortless moisture, shine and softness they’ve been searching for. The SmoothMoisture™ “Miracle” blend is a proprietary mix of natural ingredients that are perfectly blended to allow the hair to quickly absorb in the nutrients while nourishing, protecting and strengthening each follicle from within; creating a moisture retention barrier.
The intense moisturization of Jamaican Mango & Lime™ Pure Naturals with SmoothMoisture™ begins with a combination of natural ingredients that provides all the moisture a woman needs to keep her hair soft, healthy and beautiful, including: • Coconut Milk - Hair Nourishment • Coconut Oil - Shine & Protection • Shea Butter - Moisture & Conditioning • Honey - Humectant, Softens and Conditions • B-Vitamin Complex - Strengthens & Fortifies Hair Jamaican Mango & Lime™ Pure Naturals with SmoothMoisture™ consists of seven (7) products all designed to work together in supporting the moisturizing needs of extra dry hair: • Coconut Milk and Honey Shampoo • Coconut Leave-In Conditioner and Detangler • Coconut Milk & Honey Moisture Masque • Coconut Butter Crème • Coconut Moisturizing Hair Lotion • Coconut Conditioning Mist • Shea Oil Styling Serum This is definitely destined to be a dynamic year for bold color, defined texture and versatile styling; and now there is no need to compromise style for healthy hair. Jamaican Mango & Lime™ Pure Naturals with SmoothMoisture™ gives women the best of both worlds...MOISTURE & STYLE...keeping hair effortlessly healthy, soft and beautiful at every angle.
ReGia Davis holds a degree in Public Relations and Marketing from Georgia Southern University. She started her career as a Junior Brand Manager of natural haircare brands for Professional Products Unlimited, Inc. She has also written several articles for OTC Beauty Magazine. ReGia is currently continuing her professional journey from a Marketing Assistant to a Sales Coordinator with Universal Beauty Products. January 2016 OTC Beauty Magazine
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Feature by Anderson Clark
What is Sulfate Free Shampoo and why is it Relevant? 58
OTC Beauty Magazine January 2016
t
hese days, many of us are growing increasingly aware of the products we are using on our hair and skin. The idea is to avoid hair care products or skin care products that contain harsh chemicals and can end up causing more harm than good. This is why there is a lot of buzz surrounding a sulfate free shampoo for instance. What is sulfate free shampoo? It is a shampoo that comes devoid of sulfate compounds such as sodium laureth sulfate and sodium lauryl sulfate that generate foam while a person is using the product to wash hair. Why sulfates are bad for your tresses The use of a shampoo containing sulfates can lead to irritation of the scalp and loss of hair. Moreover, the sulfate compounds are known to draw moisture from the hair and scalp, which in turn can make the hair strands dry and brittle over time. The use of shampoos containing sulfates can also fade hair color; so women using hair color would be better off using a sulfate free shampoo. Get acquainted with the benefits of using a sulfate free shampoo Such a product would not harm your tresses in the long run. So, how are the sulfate free shampoos different? A sulfate free shampoo would not generate froth and sometimes this can be interpreted to mean that the shampoo is not cleaning the hair and scalp properly. Such assumptions are far removed from the truth. You can use a sulfate free shampoo to gently clean your hair and scalp of accumulated build-up without forming any foam. So, if are dealing with thin, fine hair strands, you can start using a sulfate free shampoo to maintain the youthful appearance of your tresses over time. Know how to identify the best So, how do you identify the best sulfate free shampoo from all the myriad choices currently available? Check the ingredients that go into the making of the product Look for a product that in addition to being devoid of sulfates also comes infused with vitamins and antioxidants that would nourish and soothe your hair and scalp with every wash. The best in class products would also contain hydrolyzed keratin that would form a protective shield along the cuticle of your hair strands and protect your tresses from outside damage. Read reviews posted by actual users You can know more about a product by going through online product reviews posted by actual users. A large number of women agreeing that a particular sulfate free shampoo is good can be the go ahead sign you are looking for. You can invest in such a product and start using it as directed to maintain the manageability, volume, and luster in your hair strands. So, make the most of the latest developments taking place in the hair care domain. What is sulfate free shampoo? Get answers to this very important question at the earliest and initiate the journey back towards thicker, fuller, and healthier looking hair strands.
Anderson Clark is a contributor to Articlesbase.com. Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/hair-articles/what-is-sulfate-free-shampoo-and-why-is-it-relevant-7349466.html
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Manufacturer
Profile
Keystone Laboratories, Inc.
Elizabeth Jumet Family ties; we dare say there is anything in this world that is stronger or more unshakable. Perhaps this is why Keystone Laboratories, Inc. has met the success it has. Vice President Elizabeth Jumet explains, “We have always been one big family. One of my fondest memories is of our company holiday gatherings at the Rendezvous restaurant here in Memphis. We’d rent out a room and order a ton of their legendary barbeque, tell stories, and reminisce over good times.” OTC Beauty Magazine was able to speak with Jumet to learn more about this amazing company. 가족의 유대; 이 세상 어떤 것도 이 보다 더 강하고 흔들리지 않는 것은 없다고 감히 말할 수 있다. Keystone Laboratories, Inc가 성공을 이룬 것도 아마 이런 이유일 것이다. 부사장Elizabeth Jumet 이 말하기를, “우리는 언제나 하나의 큰 가족이었습니다. 내가 가장 좋아하는 기억 중 하나는 이 곳 Memphis의Rendezvous 레스토랑에서 가졌던 우리 회사의 홀리데이 모임입니다. 저희들만을 위한 룸을 빌려서 환상적인 바비큐들을 엄청 주문하고, 서로 얘기를 나누며, 좋은 시간 추억을 나눴습니다.” OTC 뷰티 매거진은 이 놀라운 회사에 대해 Jumet과 더 자세한 얘기를 나눴다. 60
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OTC Beauty Magazine (OTC): Briefly depict the history of the company and the inspiration behind Keystone Laboratories’ products and brands. Elizabeth Jumet (EJ): The company traces its roots back to 1924, when it was originally founded by Joseph and Hilda Menke. It was later incorporated in 1926. Keystone has always been a true family-oriented company from its inception. Joseph and Hilda saw an unmet need in the African American community; a large wave of consumerism had swept across America and Keystone was one of the first businesses to provide African American clientele with a diverse line of cosmetics, hoodoo conjure supplies, as well as various medicines, all of which were popular at the time. In those days, racism was rampant and most African Americans were not allowed in many stores, and still more lacked means of transportation. Joseph and Hilda decided to turn traditional business practices on their head and bring the products to the community. Moreover, they sought to employ individuals from the local African American community, selling their products to a select group of individuals that in turn could distribute those products door-to-door and yield a profit. It was a win-win for all parties concerned. As Keystone grew, so did their ability to engage more individuals and unlock product markets for the African American community. One could say that we truly embodied the spirit of the American dream. We were born of a dream by a dedicated husband and wife, rising from a small owner/operator business to the largest ethnic cosmetic manufacturing firm in the Southeast with over 4,000 agents. It was a symbiotic relationship from its beginnings. A large majority of those agents were from the African American community, one that typically struggled to find regular employment in an era of racial turmoil. Keystone strived to supply that community with not only their cosmetics products, but also job security. When Joseph passed away in 1940, his widow, Hilda, took over the operations, which was rare for a woman in those days. She had always been a major influence, but now had free reign to provide a different flavor of insight and evolution. She was also the mastermind behind Keystone’s operations, sales and marketing. She ran Keystone until Hubert Menke, their son, took over. By this time, the hoodoo side of the business was long gone, but the cosmetics business endured. This remains the company’s sole focus and, although Hubert has since passed away, the company remains in the leadership of his family. OTC: What is the culture like at Keystone and how does it affect day-to-day operations/ product development? EJ: It is difficult to describe Keystone’s culture; it is so powerful and awe-inspiring, you really have to be there to see it and feel it. Prior to coming on board, I had never before had the pleasure of associating with such a cohesive, vivacious group of individuals. It feels like being a part of one big family and engenders daily inspiration. Regardless of how hectic things get, I can walk onto production and more times than not I will hear the team singing a hymn or even just a song they made up and suddenly all is well. Keystone’s culture is ingrained into the products we manufacture. That truly is our secret sauce. We have such an incredible team and they make it such an amazing environment that it comes through in our products. Whether we’re bouncing ideas off of each other in the product development stage, building off of one another’s concepts, or when orders are building during cyclical seasons in our industry and we all go pitch in with
OTC 뷰티 매거진 (OTC): 회사의 역사와Keystone Laboratories의 제품과 브랜드의 정신에 대해 간단히 소개 부탁 드립니다. Elizabeth Jumet (EJ): 회사의 뿌리는Joseph 과 Hilda Menke가 처음에 설립했던 1924 년으로 거슬러 올라 갈 수 있습니다. 이후 1926년에 주식 회사가 되었습니다. Keystone은 시작부터 언제나 진정한 가족 중심의 회사가 되었습니다. Joseph 과 Hilda는 아프리카계 미국 커뮤티니에서 충족되지 못하는 요구들을 보게 되었습니다. 소비의 큰 파도가 미국 전역을 휩쓸던 때에, Keystone은 아프리카계 미국인 고객들에게 다양한 미용 용품과 후두(hoodoo)를 퇴치하는 용품들, 뿐만 아니라 다양한 의약품들까지 공급하는 최초의 회사 중 하나가 되었는데, 이런 제품들 모두 당시에는 아주 인기가 있었습니다. 그 당시에는, 인종 차별주의가 만연했고, 많은 매장들이 대부분의 아프리카계 미국인들의 출입을 허락하지 않았으며, 이동 수단 또한 상당히 부족했습니다. Joseph 과 Hilda는 전통적인 비즈니스 방법을 설정했고, 커뮤니티에 제품들을 출시하기로 결정했습니다. 또한, 그들은 집집마다 일일이 찾아 다니면서 제품을 배포하고 수익을 올릴 수 있는 직원들을 선발하기 위해서, 지역의 아프리카계 미국인 커뮤니티로부터 적합한 직원들을 고용하려고 노력했습니다. 이것은 모두를 위한 win-win 이었습니다. Keystone은 성장함에 따라, 아프리카계 미국인 커뮤니티를 위한 제품을 시장에 출시하고 더욱 많은 직원들을 고용하는 능력을 갖게 되었습니다. 우리는 진정으로 아메리칸 드림의 정신을 구현했다고 말할 수 있습니다. 우리는 헌신적인 부부의 꿈으로 태어나서, 작은 회사에서 4000명 이상의 에이전트를 보유한 남동부 지역에서 가장 큰 에스닉 미용 제품 제조업체가 되었습니다. 그 시작부터 공생 관계였습니다. 에이전트들의 대다수는 인종 문제로 혼란했던 시대에 정규직 일자리를 찾기 위해 무던히 애쓰던 아프리카계 미국인 커뮤니티로부터 왔습니다. Keystone은 지역 사회에 단지 그들의 미용 제품만이 아니라, 고용 안정까지 제공하기 위해 노력했습니다. Joseph이 1940년 사망할 때, 그의 미망인 Hilda가 회사를 맡았는데, 당시의 여성으로서는 드문 일이었습니다. 그녀는 항상 중요한 영향력을 발휘했지만, 그 이후로는 보다 넓은 영역으로까지 그 영향력을 끼쳤습니다. 그녀는 Keystone의 운영과 판매, 마케팅을 장관 하기도 하였습니다. 그녀는 아들인 Hurbert Menke가 회사를 물려받을 때까지 Keystone을 경영했습니다. 이 시기까지, 후두퇴치 용품들은 이미 유행이 끝나버렸지만, 미용 제품 비즈니스는 여전히 견고 하였습니다. 이로써 회사의 유일한 포커스는 미용제품 비즈니스가 되었고, Hurbert가 사망한 후에도 회사는 그의 가족들의 리더십이 남았습니다. OTC: Keystone의 문화는 무엇이며 일상적인 회사 운영과 제품 개발에 어떤 영향을 미칠까요? EJ: Keystone의 문화를 설명하기는 어렵습니다; 그것은 아주 강력하고 장엄한 것이라서, 당신이 직접 현장에서 보고 느껴야만 하거든요. 개인들의 이런 응집력 있고 활발한 그룹과 연관되는 즐거움을 전에는 느껴보지 못했습니다. 마치 큰 가족의 일원이 된 것 같은 느낌이며 매일 매일 새로운 영감을 낳는 듯하죠. 아무리 바쁜 일들이 많이 생겨도, 팀원들은 즐거운 콧노래를 부르며 모든 것을 컨트롤 해 냅니다. Keystone의 문화는 우리가 만드는 제품에 깊이 배어 있습니다. 진정으로 그것은 우리만의 비밀스러운 소스입니다. 우리는 놀라운 팀을 보유하고 있으며 그들은 우리의 제품이 나올 수 있도록 이렇게 놀라운 환경을 만듭니다. 제품 개발 단계에서 각자가 개별적으로 아이디어를 논의하든, 또 다른 개념을 구축하든, 그리고 창고 관리팀과 협력할 때도, 우리 앞길에는 아무런 문제가 되지 않습니다. 우리는 언제나 정면으로 맞서고 이겨내기 위해 노력합니다. 이런 헌신적인 집단의 추진력을 늦추는 것은 정말이지 어려운 일이죠. 각각의 멤버들은 서로를 돕고 지원하기 위한 다양하고 독특한 재능들로 쉬지 않는 노력과 헌신을 하고 있습니다. January 2016
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Manufacturer Profile the warehouse team, it doesn’t matter what comes our way. We have always taken it headon and strive to always come out on top. It is really hard to slow the momentum of such a committed collective group; here, each member brings ceaseless dedication along with a diverse and unique set of talents to help support the others. OTC: What makes Keystone stand out from other companies in the industry? Likewise, are there any interesting facts about the company we should know? EJ: Keystone’s length of tenure and expertise in specifically multicultural beauty goes back for almost 100 years. Not many companies can say they’ve had this “niche” experience for that long. Shoot, we’ve been putting out “Bleach & Glow” for over 50 years. Keystone may very well be one of the longest operating facilities in fade cream production alone. Long Aid has been around for just as long. You know you are a part of something special when one of your frequent customer calls is one saying that they have been using your product for over 30 years and recommend it to all of their family and friends. Those calls are the best feedback any manufacturer can receive, in my opinion. We aren’t just in this industry, we are a part of this industry and the industry is a part of Keystone. That extends not just to manufacturing and distribution; that extends right down to the customers, our end users. We truly care about them, and in the same way that they have supported us throughout the years, we have been there to support them. From supporting local elementary schools to providing college scholarships, we have always strived to give back to our community. As Hubert always put it, “give where you live.” Without the loyalty of our customer base, we wouldn’t exist, and we remind ourselves of that with every step we take or decision we make. OTC: What brands are under this manufacturer’s umbrella, and how can OTC stores benefit by carrying them? EJ: Keystone is built on the Ultra Glow, Long Aid, Long Aid K7, Better Braids, Better Locks, and APEX brands. However, we are really excited about our newly developed line, Ultra Glow Naturals. Whether carrying our foundational legacy brands or the new Ultra Glow Naturals line, there is a remarkable opportunity for OTC stores right now. While consumer trends shift regularly, there is actually another seismic shift occurring in our industry. Some big box retailers are shifting their focus to more general market hair and skin care lines. In some situations, this means that many consumers with braids or locks could find themselves with few to no options for their styling products. The shifts of these companies are creating dislocations and inefficiencies in the marketplace. That can be scary, but that also means opportunity. Braids and locks, and a handful of other styles, are a segment of the market that we have only seen getting larger and stronger, for those that see the void in the marketplace and stock accordingly, we are seeing strong and rapid demand growth. Our new Ultra Glow Naturals Line presents a valuable opportunity, but for a different set of reasons. The trends in our industry have evolved, much in the same way as other industries, like grocery stores. Consumers want to know more about where their products come from and what they’re putting both into and onto their bodies. In this world, less is more. It is about finding the right combination of naturally-based products to accomplish the same result as 50 or 100 man-made chemicals once did. To their credit, many big box stores have picked up on this and are stocking accordingly. Where OTCs could benefit from dislocations in the marketplace before, this is an opportunity to ride a trending wave of natural products. We have seen unprecedented demand in this segment and are excited about some of our developments and add-ons for the line. OTC: If you had to pick one product to represent your company/that you are best known for, what would it be and why? EJ: It’s tough to say. A single product wouldn’t fully encompass the diversified approach to beauty that we strive for. We try to service a number of our community’s needs and to that end I have heard awe-inspiring success stories from our loyal customer-base about a number of our products. But, if I had to name one, it would be our Ultra Glow line. Ultra Glow amazes me every time I think of it. The line of skin care was born of one fade cream. It quickly grew to be one of our best sellers domestically and internationally. It quickly evolved into a line, offering a multi-faceted approach to skin care, all while providing the same strict adherence to quality that brought the early successes. Now, we have taken it natural and are already seeing signs of a three-peat. This line has been the backbone of our company for so many years; to see it has not yet finished evolving and is becoming an engine of growth is truly amazing. OTC: What has been the biggest factor contributing to the growth that Keystone has seen as a company? EJ: Staying humble and taking it one day at a time. Such as in life, a company is never finished growing, not even at its peak. Our customers have been the biggest contributing factor to Keystone’s longevity. If it weren’t for their persistence and demand for our brands, and for the consistency and quality of our products, we wouldn’t be here. It is this mindset that fuels the Keystone family. Without listening to your customers’ needs, you may as well forget it all. 62
OTC Beauty Magazine January 2016
OTC: 업계에서 Keystone이 다른 업체들과 다른 점은 무엇일까요? 또한, 회사에 관해 저희가 알아야 할 흥미로운 점이 있습니까? EJ: 특히 다문화 미용 분야에서의 Keysotne의 오랜 전문성은 거의 100년을 거슬러 올라갑니다. 그렇게 오랜 시간 동안 “틈새” 시장의 경험을 가진 회사들은 많지 않습니다. 저희 “Bleach & Glow”는 출시한 지가50년이 넘었군요. Keystone은 fade cream 생산에서만은 가장 오래된 운영 시설 중 하나일 것입니다. Long Aid 또한 그만큼 오래된 제품들이구요. 만일 당신의 오랜 고객이 전화를 걸어서 당신의 제품을 30년 이상 사용하고 주위 친구와 가족들에게 자신 있게 권할 수 있다고 한다면, 당신 스스로 왠지 특별한 사람이 된 듯한 느낌이 들거예요. 이런 전화는 어떤 제조업체에서든 최고의 피드백이라고 저는 생각합니다. 저희는 단지 이 업계 안에만 있는 것이 아니라, 이 업계의 일부분이며 업계는 Keystone의 일부입니다. 그것은 단지 제조와 유통만으로 확대되는 것이 아닙니다. 우리 제품의 최종 사용자, 바로 고객들에게까지 확장됩니다. 저희는 진심으로 그들을 생각하며, 그것은 고객들이 수년간 저희를 지지해준 것과 같은 방법입니다, 저희는 그들을 지원하기 위해서 그 자리에 있어왔습니다. 지역의 초등학교부터 대학교 장학금 지원까지, 저희는 언제나 지역 사회에 환원하기 위해 노력합니다. Hurbert가 항상 하던 말인데, “당신이 살고 있는 곳에 환원해라.” 저희 고객들의 충성도가 없다면, 저희는 존재할 수 없었을 것이며, 우리가 결정을 하고 만들어 가는 매 순간마다 항상 스스로 이 사실을 되새깁니다. OTC: 귀사에는 어떤 브랜드들이 있으며, OTC 매장들이 귀사의 제품들을 취급하면 어떤 이점이 있을까요? EJ: Keystone은Ultra Glow, Long Aid, Long Aid K7, Better Braids, Better Locks, APEX brands 등을 기반으로 하고 있습니다. 그러나, 새롭게 개발한 라인인, Ultra Glow Naturals에 아주 흥분하고 있습니다. 저희의 유서 깊은 오래된 브랜드를 취급하든, 새로운 라인인 Ultra Glow Naturals이든, OTC 매장에게 바로 지금 놀라운 기회가 될 것입니다. 소비자 트랜드가 정기적으로 변화하지만, 저희 업계에서는 실제적으로 또 다른 지각 변동이 일어나고 있습니다. 일부 대형 할인점들이 더욱 더 일반적인 시장의 헤어와 스킨 케어 라인으로 그들의 초점을 돌리고 있습니다. 어떤 경우에서, 이것은 브레이드나 락을 한 소비자들이 그들의 헤어 스타일을 위한 제품을 찾기가 점점 어려워진다는 의미입니다. 이런 회사들의 전환은 시장에서의 위치 변화와 비효율성을 만들고 있습니다. 두려울 수도 있지만, 또한 이것은 기회를 의미합니다. 브레이드와 락, 그리고 다른 소수의 헤어 스타일들은 점점 커지고 강해지는 시장의 일부로 저희는 보고 있습니다, 이에 따른 시장과 제품 재고의 공백을 파악하면서, 저희는 강하고 빠르게 성장하는 수요의 증가를 보고 있습니다. 신제품인Ultra Glow Naturals 라인은 귀중한 기회를 제공하지만, 그건 다른 이유에서 입니다. 업계의 트랜드는 식료품이나 다른 업계만큼이나 많이 진화했습니다. 소비자들은 제품들이 어디에서 오는지 자신들의 몸 안팎으로 무엇을 바르는지를 더 자세히 알고자 합니다. 요즘 세상에는, 적을수록 좋은 것이죠. 사람이 만든 수많은 화학 물질이 예전에 가졌던 것과 같은 결과를 달성할 수 있는 천연 성분을 기반으로 하는 제품들의 올바른 조합을 찾는 것입니다. 이것의 이득을 위해서, 많은 대형 할인점들이 이 점을 포착하고 제품을 보유하고 있는 것입니다. OTC 매장들이 시장의 위치 변화를 통해 혜택을 얻을 수 있었던 곳에서, 네추럴 제품의 트랜드 물결을 탈 수 있는 기회입니다. 우리는 이 분야에서 전례 없는 수요를 보고 있으며 저희의 몇 가지 개발과 추가되는 신제품 라인으로 아주 들떠있습니다. OTC: 회사를 대표해서 가장 잘 알려진 제품 한 가지를 선택하신다면 무엇이며 그 이유는 어디에 있을까요? EJ: 말하기 힘드네요. 한 가지 제품만으로는 저희가 추구하는 미에 대한 다양한 접근 방식을 완전히 포함할 수 없습니다. 저희는 지역 사회의 요구에 대한 다양한 서비스를 제공하고자 노력하며 그 결과, 저희의 충성스런 고객 기반으로부터 저희 제품에 대한 성대한 성공 사례를 들어왔습니다. 그러나, 하나만 굳이 골라야 한다면, Ultra Glow 라인이라고 할 수 있습니다. Ultra Glow는 생각할 때마다 매번 저를 놀라게 했습니다. fade cream하나가 스킨 케어를 탄생시켰습니다. 그리고 이 제품이 너무도 극적이고 세계적인 저희의 베스트 셀러 중 하나로 빠르게 성장했습니다. 그것은 피부 관리에 대한 다각적인 접근 방식을 제시하는 동시에, 빠른 성공을 가져올 수 있었던 품질에 대한 엄격한 준수를 제공하면서 단제품이 아닌 라인으로 급속히 진화했습니다. 이제, 저희는 그것을 자연스럽게 얻게 되었고 이미 3연승의 사인을 보고 있습니다. 이 라인은 수년간 저희 회사의 근간이었습니다. 이직도 활발하게 판매 중이며, 성장의 엔진이 된다는 것은 참으로 놀라운 일입니다. OTC: 기업으로서 Keystone이 성장하는데 가장 크게 공헌한 요인은 무엇일까요? EJ: 겸손함을 잃지 않고 하루에 하나씩 이뤄가는 것이죠. 인생처럼, 회사도 결코 성장의 끝은 없습니다, 심지어 어떤 절정에서도 말이죠. 저희 고객들이 Keystone의 장수에 가장 크게 공헌한 요인입니다. 저희 브랜드에 대한, 그리고 제품의 일관성과 품질을 위한 그들의 요구와 지속적인 애정이 없었다면, 저희는 이 자리에 있지 못했을 것입니다. 이것이 Keystone 가족에게는 연료와도 같은 사고 방식입니다. 당신의 고객의 요구에 귀 기울이지 않는다면, 모든 것을 잃을 수도 있습니다. OTC: 제품 출시와 사용법, 일반적인 정보에 관해 소비자들과 매장 주인들을 어떻게 교육하십니까? EJ:저희는 판매 시트, 브로셔 등과 같은 모든 제품에 관한 마케팅 물품들을 제공해서 매장 주인들을 교육하며, OTC 매장들이 진열 공간과 재고 관리에 관한 계획을 세우는데 더욱 도움이 될 수 있도록 제품 사양뿐 아니라, 그들이 각 제품들을 사용할 수 있는 중심적인 판매 포인트를 만드는데 도움을 주고 있습니다. 또한 Ultra Glow Fade Cream 과 Better Braids 제품들처럼 FDA 승인된 제품들에 관한 정보 유인물을 제공함으로써 고객들이 이런 제품들에 관한 규정을 더욱 잘 이해하고 이런 방법이 고객들과 소통하는데 최선이
OTC: How do you keep consumers and store owners educated on product releases, uses and general information? EJ: We distribute marketing collateral on all products, such as sell sheets and brochures to educate store owners on pivotal selling points they can use for each product as well as product specifications to better help OTC stores plan their shelf space and inventory control accordingly. We also provide informative handouts for our FDA-approved products such as Ultra Glow Fade Cream and Better Braids products to help customers better understand regulations on these products and how this can best be communicated to the customer. This past year, we have begun conducting open-discussion educational seminars to answer any questions for sales teams on our accounts. For our upcoming Ultra Glow Naturals product release, we will be distributing FAQ pamphlets to explain the new products in detail, offer recommendations for placement in stores, as well as provide merchandising kits to attract consumers to our new items. We continue to promote our brands through a healthy, diversified mix of social media, radio, TV and print advertising.
될 수 있도록 돕고 있습니다. 지난 해, 저희는 공개 토론 교육 세미나를 시작해서 저희 어카운트에 있는 세일즈 팀과 일문일답의 기회를 갖고 있습니다. 다가 올 Ultra Glow Naturals 제품 출시를 위해서는, 신제품에 대한 상세 정보를 설명하는FAQ 팜플렛을 배포하고 매장 내의 배치에 관한 권장 사항을 제공할 뿐 아니라, 소비자들이 신제품에 관심을 보일 수 있는 판매 키트를 제공할 계획입니다. 또한 건강하고 다양화된 소셜 미디어와 라디오, TV 및 출판 광고를 통해 지속적으로 신제품 홍보를 이어갈 것입니다.
OTC: What sort of feedback have you received from OTC store owners who sell your products and their customers who use them? EJ: The product line and geographic location both play large roles here. For example, Ultra Glow is very popular in the northeast, whereas Long Aid has a very strong following in the southwest and southeast. The largest opportunity we have been actively addressing with OTC storeowners is improving communication and education about our FDA products such as Ultra Glow Fade Creams and Better Braids products. Increased lines of communication ensure that OTC owners and manufacturers are working together to ensure the consumer is getting the best possible product. OTC: What is the best way to effectively market the company’s products? Where is the best place to have them located within a store? EJ: Heritage brands have earned their shelf space as families have been using these tried and true products for generations, passing on their trade secrets to the millennials of today. Mintel reported that heritage brands tend to outshine some of the newer brands with regard to product usage percentages. With this in mind, the focus of our marketing strategy tends to rely on the longevity and reliability of our brands. Additionally, region-based marketing has worked very well as demand for certain brands can differ within each market. With the fast-paced growth of the multicultural category, we have been incorporating more languages into our marketing collateral and targeting more demographics than ever before. FDA products, like our Ultra Glow Fade Creams and Better Braids Spray, Shampoo, Leave-In Conditioner, and Un-Braid, are all dated with expiration dates because of the lifespan of active ingredients and would benefit best from a front-of-store location. We recommend rotating stock First In First Out on all products to ensure your customer is getting the full benefits of the active ingredients and is familiar with each product’s intended use. Furthermore, locating these products near the front of the store, particularly the fade creams, allows store owners to keep a closer eye, without giving off the impression that the customer is “being watched,” to ensure the seals on these oxygen-sensitive products are not being tampered with, which could shorten the shelf life. It’s similarly imperative to increase multicultural beauty storeowners’ awareness of how FDA products work in regard to stock rotation and customer monitoring to ensure the product they are recommending to their customer is still representative of the strength of the active ingredient and its claims. Any fade cream with Hydroquinone, not just Ultra Glow, shouldn’t be sold if it has been opened or tampered with.
OTC: 귀사의 제품을 판매하는 OTC 매장과 사용하는 고객들로부터 어떤 종류의 피드백을 듣습니까? EJ: 제품 라인과 지리적 위치 모두 큰 역할을 합니다. 예를 들어, Ultra Glow는 북동부에서 아주 인기가 있는 반면, Long Aid는 남서부 및 남동부에서 큰 인기를 얻고 있습니다. OTC 매장 주인들과 적극적으로 함께 할 수 있는 가장 큰 기회는 Ultra Glow Fade Creams 과 Better Braids 제품처럼 FDA 승인을 받은 제품에 관한 교육과 커뮤니케이션을 향상시키는 것입니다. 커뮤니케이션 라인의 증가는 OTC 매장 주인들과 제조사가 소비자를 위해 함께 노력하고 그들이 최상의 제품을 받을 수 있도록 노력하는지를 확인시켜 줍니다. OTC: 회사의 제품을 효과적으로 마케팅 할 수 있는 최선의 방법은 무엇입니까? 매장 내에서 어떤 위치가 제품 진열에 가장 좋을까요? EJ: 가족들이 세대를 이어 신뢰할 수 있는 제품으로 사용해 왔으며 오늘날까지 그들의 특별함을 이어왔기 때문에, 이런 오랜 전통을 이어온 브랜드는 그들만의 진열 공간이 이미 확보되어 있는 상태입니다. Mintel은 오랜 전통을 이어온 브랜드들이 새로운 브랜드들의 사용 비율에 영향을 준다고 보고했습니다. 이를 염두에 두고, 저희 마케팅 전략의 중점은 브랜드의 수명과 신뢰성을 중점에 두고 있습니다. 또한, 특정 브랜드 수요가 각각의 시장에서 다를 수 있기 때문에, 지역적 기반을 둔 마케팅이 잘 운영되고 있습니다. 다문화 분야의 빠른 성장과 함께, 저희는 마케팅 물품에 더 많은 언어를 사용하여 이전보다 더 많은 인구를 대상으로 하고 있습니다. Ultra Glow Fade Creams 과Better Braids Spray, Shampoo, Leave-In Conditioner, 그리고Un-Braid 와 같은 FDA 제품들은 활성 성분의 수명 때문에 유통 기한을 모두 표시하고 있으며, 이에 따라 매장 전면에 배치하는 것이 가장 효과적일 것입니다. 고객들이 활성 성분의 모든 혜택을 얻을 수 있고 각 제품의 사용 목적에 익숙해 질 수 있도록 모든 제품을 순서대로 회전시키며 보유하는 것을 권합니다. 특히 fade cream과 같은 제품들은 산소에 민감한 제품으로 수명이 짧기 때문에 완벽한 포장 상태를 유지하고 있어야 하는데, 매장 전면에 이런 제품들을 배치함으로써, 고객들에게 “감시 당하고 있다”는 인상을 주지 않으면서 매장 주인의 시야 가까운 곳에 둘 수가 있습니다. 다문화 매장 주인들이 고객들에게 추천하는 제품이 여전히 활성 성분의 효능을 그대로 보존하고 있음을 보장하기 위해 재고 회전 및 고객 모니터링 등 FDA 제품 관리 판매에 관한 그들의 인식 증대가 필수적입니다. Ultra Glow뿐 아니라, 하이드로퀴논을 첨가한 어떤 fade cream도 오픈되었거나 손을 댄 상태라면 절대 판매해서는 안됩니다. OTC: 다문화 매장 주인들이 귀사의 제품을 고객들에게 권할 때 알아야 할 가장 중요한 것은 무엇이라고 생각하나요? EJ: Keystone 브랜드는 역사적으로 자연의 미와 저희가 현재에도 지속적으로 강화하고 있는 가치를 판매할 뿐 아니라, 수익금의 일부는 자선 단체에 직접 전달해 오고 있습니다. 다문화 미용 매장 주인들은 50년 이상 자연적인 아름다움과 지역 사회를 두 가지 모두를 지원해 온 저희의 검증된 제품들을 자신 있게 추천할 수 있습니다. OTC: Keystone의 고객 기반은 어떻게 이뤄집니까? EJ: 여러 층에 골고루 다양합니다. Keystone은 여러 대형 소매업체와, FDM, OTC 매장뿐 아니라, 캐나다, 카리브해, 유럽, 아프리카, 아랍 에미리트 연방 등 세계적으로 여러 국가에 제품을 판매하고 있습니다. 또한 거주 지역 주변에서 제품 구매가 힘든 고객들을 위해 추가적인 유통 채널을 제공하는 작은 온라인 매장도 운영하고 있습니다. 본질적으로, 저희는 다양한 국가와 지역에 걸쳐 모든 인종과 나이, 성별에 제품을 공급하고 있습니다. January 2016 OTC Beauty Magazine
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Manufacturer Profile
OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your company’s products to their customers? EJ: Keystone brands have been historically marketed to not only enhance one’s natural beauty, a value that we continue to reinforce in the present day, but also a portion of the proceeds goes directly to charitable organizations. Multicultural beauty store owners can be confident recommending our tried and tested products that have been supporting both natural beauty and the community for over 50 years. OTC: Who makes up Keystone’s customer base? EJ: A little bit of everyone. Keystone sells to several mass retailers, FDM and OTC stores, as well as in several countries globally including Canada, the Caribbean, the EU, Africa and UAE. We also maintain a small online store that offers an additional distribution channel for customers who might not be able to find our products where they live. In essence, we service all ethnicities, ages, and gender demographics across a multitude of countries and regions. OTC: What trade shows does Keystone participate in? Why do you think they are beneficial, both to the manufacturer and the customer? EJ: Keystone participates in several customer tradeshows annually. This past year we also attended Taliah Waajid’s World Natural Hair Show and Cosmoprof Las Vegas 2015. Manufacturer participation in these shows provides vital knowledge both to the manufacturer, the customer, and all parties involved in the supply chain. Trade shows provide opportunities for manufacturers to meet face-to-face with end customers as well as OTC store owners and get the most accurate feedback of how products perform at the store level. I would say our best insights come from these shows. We apply this valuable information to ensure we are constantly improving and evolving as a whole. OTC: Are there any big plans for the new year that you can share? EJ: Yes! Our new Ultra Glow Naturals line is taking off like wildfire. At Cosmoprof alone, we received several pre-orders for the whole line before it even hit stores. We have recently received very positive feedback from a number of retailers and individual brokers, including commitments for inclusion from some of our largest and best clients. Some are even increasing brand exposure on a wide level nationally and OTC store owners can benefit from this with ALL Ultra Glow brand products. In the meantime, our R&D team is working hard on innovative concepts for new products for the 2016 year utilizing cutting-edge research and ingredients. It is very gratifying not only staying ahead of the trends, but in some cases even being a part of setting the trends. While we now have three times the leg work, adhering to the trends and regulations for the three majors: the United States, the European Union, and Canada, it is even more exciting and emotionally rewarding. When the average consumer thinks of ethnic hair and skin care, we hope Keystone brands come to mind as the reliable products their folks have used, they use, and the next generation will continue to enjoy.
OTC: Keystone이 참여하는 전시회는 무엇입니까? 이런 전시회들이 제조업체나 고객 모두에게 왜 혜택을 준다고 생각하십니까? EJ: Keystone은 매년 여러 고객 박람회에 참여하고 있습니다. 지난 해에는Taliah Waajid’s World Natural Hair Show 와 Cosmoprof Las Vegas 2015에도 참여했습니다. 이런 쇼에 제조업체들이 참여함으로써, 제조업체와 고객, 공급 채널에 참여하는 모든 분야에게 중요한 지식을 제공할 수가 있습니다. 박람회는 제조업체들이 OTC 매장 주인들 뿐 아니라 제품의 최종 고객들 또한 직접 대면할 수 있는 기회를 제공하기 때문에, 매장 수준에서 제품이 어떻게 기능을 발휘하는지에 관한 가장 정확한 피드백을 들을 수가 있습니다. 저희의 최고의 통찰력은 이런 쇼에서 나온다고 말씀 드릴 수가 있습니다. 저희는 이런 귀한 정보들을 저희가 지속적으로 발전하고 전체적으로 한 발 더 진화할 수 있도록 적용하고 있습니다. OTC: 저희들과 공유할 수 있는 귀사의 새해 큰 계획이 있습니까? EJ: 네! 저희 신제품Ultra Glow Naturals 라인이 들불 처럼 일어나고 있습니다. 심지어 저희가 매장들을 공략하기도 전에Cosmoprof 에서만 벌써 전체 라인에 대한 여러 사전 주문을 받았습니다. 최근 저희의 최대이자 최고 고객들 중 일부로부터 참여 약속을 포함해, 많은 소매업체와 개인 브로커들로부터 아주 긍정적인 반응을 얻었습니다. 일부 업체들은 국가 전 지역으로 브랜드 노출을 증가시키고 있으며, OTC 매장 주인들은Ultra Glow 모든 브랜드 제품을 통해 혜택을 얻게 될 것입니다. 한편, 저희 R&D 팀은 첨단 연구와 성분을 이용해 2016년을 위한 혁신적인 개념의 신제품 개발을 위해 열심히 노력하고 있습니다. 이것은 트랜드를 앞서갈 뿐 아니라 어떤 경우 심지어 트랜드를 만드는 한 부분이 되고 있다는 점에서 매우 기쁜 일입니다. 저희는 지금 미국, 유럽 연합, 그리고 캐나다, 이3개 주요 국가의 트랜드와 규정을 준수하면서 3배로 더욱 열심히 뛰고 있습니다, 이것은 훨씬 더 흥미진진하고 감정적으로도 보람을 느낍니다. 일반 소비자가 에스닉 헤어 및 스킨 케어 제품을 생각할 때, 저희는 Keystone 브랜드가 그들이 사용해 왔고, 현재 사용하며, 다름 세대들도 끊임없이 즐길 수 있는 신뢰성있는 제품으로 떠오르기를 바랍니다.
Company Name: Keystone Laboratories, Inc. Address: 1103 Kansas Street, Memphis TN 38106 Contact Number: (901) 774-8860 or Toll Free (800) 772-8860 Website: www.keystone-labs.com Years in Business: 92 years
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CLIPPER TIPS
Sponsored by Andis Co.
Detachable or Adjustable What’s Better?
One of the most common questions asked of Andis educators is which clipper type is better – detachable or adjustable? To answer this question let’s first take a look at the differences between the two clipper types. Adjustable blade clippers, such as the Andis Master, Envy and Supra 120 Ion are used primarily for tapering and blending. If a customer only desires to have one clipper in their kit, and he or she doesn’t do a high volume of clipper cuts, then an adjustable blade clipper would be my recommendation. The ability to achieve a wide variety of hair lengths with a single tool and the included attachment combs make an adjustable blade clipper best buy. Detachable blade clippers, such as the Andis five-speed Supra ZR and the MVP, along with various detachable blade sets, are designed for highvolume, heavy-duty bulk hair removal. They do this quickly and efficiently and therefore are suited to the hair professional wanting to save time and service more customers. For the hair professional who is serious and desires to create quality cuts fast, a detachable blade clipper is a musthave. To get the most out of a detachable blade clipper, an investment in a minimum of three blade sets based on their most commonly requested haircut lengths is necessary. A clipper with multiple speeds can also offer them additional control. For example, I prefer the Supra ZR because with five speeds ranging from 1,800 to 3,800 stokes per minute, I can handle any situation. So I’ve danced around the answer long enough. The best clipper type is the one that will best meet the customer’s needs. My suggestion to the hair professional would be to acquire both because each clipper type compliments the other. Having a detachable/adjustable combination in the toolkit is the key to saving time without sacrificing quality. To recap, based on price point and versatility in a single tool, an adjustable blade clipper such as the Envy would be the best option if only one clipper were being purchased. On the other hand, if a hair professional desires to invest in tools that will help enhance their career and cutting experience, having both the adjustable and a detachable blade clipper like the Supra ZR is the smart choice. To learn more, visit andis.com. Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clipper cutters of all experience levels. He truly is a trailblazer in this industry. 66
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THERAPY TRENDS
Ninja Beauty Basics For 2016 consumers will seek solutions that are beyond DIY (Do It Yourself) remedies. This will be true for health, hair and beauty. They will seek salon quality implements and products. They will juice their beauty regimen in a Ninja blender. And they will expect their OTCs to reflect the DIY remedies they are learning about. The beauty and wellness they want results from both internal and external regimens. Consumers get the connection that a blended juice is just as powerful as any concoction coming from a jar or sprayer. Wellness and anti-aging diets and practices will find their place among skin, hair and even fragrance elixirs. Even more interesting will be the connection that consumers will draw to medical and cosmeceutical cures for cleansing, hydrating and protecting their hair and skin. This year your customers will be in charge. Information about wellness-driven solutions will be investigated online. Online sales for beauty products have increased 20% from a year ago. Consumers want to be certain that products offer wholesomeness and results at a decent price. Consumers will defer visits to mass retailers as they are four times more likely to use mobile devices to research product choices. How does Ninja beauty make its way to the OTC shelves? Introduce beauty beverages as an impulse purchase. Tie regimens to online sales and educative content. Feature products or appliances that are dermatologist recommended. Most importantly, be aware that the OTC consumer will be juiced up to get their internal beauty benefits at Ninja speed.
Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 68
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#1 Beauty Cash-n-Carry JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
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OTC
TONSORIAL TIMES
“The Beard Game” 6 Tips for Success
Welcome to 2016! Last year, did you notice the new but old trend for men to grow bushy beards? Just like tight pants and empty frame eye glasses, the resurgent popularity of beards in all their many forms is actually part of the fashion cycle that has gone on for centuries. During the Civil War nearly all leaders grew a beard. Ironically, there has not been a bearded president since Benjamin Harrison, but who knows, maybe the trend will reverse and again we will embrace the majesty of the beard on men of power in America. So here are six tips for developing, maintaining and grooming a great looking beard. 1. Pick a suitable style: Choose a style that works for your face and hair growth pattern. If you can’t objectively figure it out on your own, consult with a barber who will be happy to make a recommendation. 2. Keep it neat: Beards require regular grooming and maintenance. How much depends on the style of beard you have, but in general you’ll need to use a razor daily for a clean line at the top, around and on the neck line. 3. Oil and moisturize: I suggest you use Cold Label Bully Beard Oil (www.coldlabel.co) often on your beard immediately after cleansing for locked-in moisture, increased softness, and a rich natural luster. 4. Beard shampoo: Keep your beard clean and free of bacteria. Cold Label Herbal Mint Ultra Shampoo is great for your beard and earns its name as a well-balanced all-purpose shampoo. 5. Grooming tools: My favorite tools are my Andis T-Outliner and a straight razor, but for the man who does not have a steady hand, please use a multi-blade razor like Gillette or Schick products. 6. Eat for good health and hair growth: Healthy skin translates into healthy hair, and a beard is no different. So, in addition to eating well, taking a multivitamin and omega-3 fatty acid will help dramatically improve your skin and thus the hair growing out of it. Keep up the good work!
Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com. 70
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SpecialAwards
Awards 2015 Advertisements are an integral part of any publication, and here at OTC Beauty Magazine we take time to recognize a few each year. Featured here is a collection of noteworthy manufacturers and brands that provided customer-drawing, attention grabbing and creative artwork that graced our publication. We congratulate 2015’s winners as well as honorable mentions, and sincerely thank you all for your support.
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Best N ew
Adver Honor tiser: able M ention N Produ s : cts, JB NouriT EOX ress H C Dist ributor air s/Sunn y Isle
Best Cover: Creme of Nature Honorable Mentions: Ecoco, DRM-JPC Brands, XBI
Most Marketable Ad: Ampro
S, Clear Honorable Mentions: XBI, OR
Essence
Ad: Barbicide Most Creative arks, Fromm ns: Sp Honorable Mentio
Best All-A round Ad vertiser: W Honorable ella Mentio ns: Colom er,
XBI
January 2016 OTC Beauty Magazine
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Tae H. Jhin Awards
Top All Around Vendor
AAA • PROCTER & GAMBLE
Top Vendor Rep
Top Vendor Rep
AAA • HARRY SZCZUKOWSKI
AA • MORRISHANE HORTON
Top Broker Rep
Top Broker Rep
DEREK LEE
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Top All Around Vendor
AA • REVLON PROFESSIONAL BRANDS
OTC Beauty Magazine January 2016
TODD SMITH
Top All Around Vendor A • ECOCO
Top Vendor Rep
A • C O R A WAT S O N
Top Broker Rep
KEN KLIBANER
Most Innovative New Product
A A A • A N D I S P R O F O I L S H AV E R L I T H I U M
Best Selling Product
Most Innovative New Product
A A • C A N T U E D G E S TAY G E L
Best Selling Product
Most Innovative New Product A • NOT YOUR MOTHER’S
Best Selling Product
AAA • BLUE MAGIC GREEN
A A • C A N T U E D G E S TAY G E L
A • O N E ‘ N O N LY A R G A N O I L
Top All Around Brand
Top All Around Brand
Top All Around Brand
AAA • AFRICAN PRIDE
AA • CANTU
A • BIGEN
January 2016 OTC Beauty Magazine
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새해 복 많이 받으세요! 안녕 하십니까. 2016 년 1 월 1 일부터 2017 년 12 월 31 일까지, 2 년간 NFBS (미 주 뷰티서플라이 총연합회)를 이끌어갈 신임 총 회장 임종표 인사 드립니다. 새해에는 여러분들의 사업장과 가정에 좋은 일들이 가득 하길 기원 합니다. 지난 수 년 동안 우 리 뷰티 업계는 수많은 변화를 경험 해왔고 고비고비마다 굳건히 그 도전을 넘겨 왔습 니다. 현재 전국적으로 약 7 천 개의 뷰티 서플라이가 사업을 하고 있으며 그 중에 90 프로 이상이 한인이 운영하는 업체 입니다. 이렇듯 많은 성장을 이룬 배경엔 처음 이 업종에 개척자의 정신으로 뛰어드신 선배님들이 계셨기 때문임은 두말할 나위가 없겠 지요. 맨 처음 뷰티 업에 뛰어 들어 개척을 해놓으신 선배님들께 다시 한번 고개 숙여 감사의 말씀을 전합니다. 이제까지는 우리가 만들어진 시장에 수동적으로 맞춰오는 사업을 운영 하여왔다면 이제는 능동적으로 사업환경을 개선 하여 시장을 선도 해야 만 성공을 이룰 수 있는 시대에 와있습니다. 이에 저희 새 회장단은 그 변화의 중심에 서서 회원 여러분들께 구체적이고 실천 가능한 비즈니스 모델을 제시하여 다같이 성 공의 대열에 함께 할 수 있도록 지도자의 역할을 감히 수행 코져 합니다. 협회 회장단에 관심을 가져 주시고 믿 고 따라 주시기를 간절히 바라는 바입니다. 저희 14 대 신임 회장단 구성은 이미 끝을 맺었고, 지금은 2016 년 도 트레이드 쇼를 위해 준비 중이며, 오는 1 월 11 일에 신임 회장단의 2016 년도 사업 계획에 대하여 준비 모 임을 계획 하였습니다. 구체적인 사업 계획이 만들어지면 회원 님들과 각종 미디어를 통하여 공유 하겠습니다. 우리 신임 회장단의 앞으로의 사업 계획의 주된 목적은 각 회원님들께 어떻게 어떤 식으로 도움을 드려야 할까 하는데 생각을 집중하고 있습니다. 비관하고 부정하는 마음으로는 어떤 일도 이룰 수가 없습니다. 모두들 긍정 적인 마음 가짐으로 새로운 우리 한인들의 뷰티 역사를 새롭게 써 나가는데 동참 하여 주시기 바랍니다. 현재까 지 진행된 사업 계획서 요약 입니다. 첫째: 회원들의 페이스북 계정을 만들어 사업 정보 공유 및 유대감 증대 둘째: 2016 년도 트레이드 쇼를 통한 아이템 다변화와 새로운 뷰티 업종 가능성 타진(Make-up, Face & Skin Item) 을 추가 하여 다변화 추구.
care
셋째: 새로운 사업장 모델을 만들어 낙후된 시설에서 사업을 운영 하시는 분들께 새로운 사업환경 제시 및 새로 운 가능성 제시. 제 14 대 회장단에 많은 관심 부탁 드리며 우리 14 대 회장단은 회원 여러분과 실질적이고 실용적인 협회를 이 끌어 나가는데 앞장 설 것임을 약속 드립니다. NFBS(National Federation
of
Beauty Suppliers) NFBS 중앙협회
제 14 대 총회장 임종표 올림. 丙申年 새해에 복 많이 받으시고 만사형통 하시기를 기원합니다. 올해는 적(빨간)원숭 이에 해당하는 병신년입니다. 진화론에서 말하는 인간의 조상인 원숭이는 꾀가 많고 다양한 재주와 지혜를 가지고 있습니다. 올 한해는 다양한 재주와 지혜를 갖고 있는 원 숭이처럼 하시는 사업도 ‘도전과 변화’ 와 함께 어려움을 지혜롭게 헤쳐나가는 한 해가 되었으면 합니다. 요즘 주위에서 BEAUTY SUPPLY비즈니스의 미래에 대하여 긍정적 인 말을 듣기가 힘들 것입니다. 실제로 California 협회에서도 매년 새로 등록되는 회 원(신생업체)은 거의 없고 회원리스트에서 삭제되는(폐업) 업체만 1년에 몇 개씩 나오 고 있는 실정입니다. 주변 사업환경의 변화가 지난 세월 느껴온 것보다 점점 더 빠르 게 진행되는 것을 느끼실 것입니다. 변화가 없으면 그 자리에 머무는 것이 아니라 이 제는 퇴보할 수 밖에 없는 현실에 직면해 있습니다. 올 한해는 작은 도전, 작은 변화부 터 시작해보는 원년이 되기를 바랍니다. 도전과 변화라는 것이 거창하게 생각할 필요 도 없습니다. 매장의 layout을 다시 편성해서 디스플레이를 바꿔보고, SNS를 활용한 손님과의 유대관계 설정, 비용을 절감할 수 있는 프로세스의 재점검 등 기존의 관행과 습관을 버리고 창의적인 아이디어로 도전해보면 좋은 결과가 나올 것입니다. 주위 경쟁업소들과의 관계도 적대적인 출혈경쟁에서 상생 하고 공존할 수 있는 양보의 덕을 보여주시기 바랍니다. 한발 물러서는 여유를 먼저 보여준다면 철천지원수가 아닌 이상 원만하게 풀릴 것입니다. 2016년 한해는 활기찬 사업과 함께 건강한 몸과 마음으로 보내시기를 기원 드립니다. 가주 뷰티서플라이 협회 회장 76
Scott 홍
OTC Beauty Magazine January 2016
January 2016 OTC Beauty Magazine
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새해 복 많이 받으세요! 지금까지 살아오면서 “새해에는…” 하고 세운 계획과 실천하지 못한 것의 수가 거의 같 다고 생각합니다. 누구나 좋은 계획을 세우지 안 좋은 계획을 세우지는 않을 테니, 그 중에서 몇 개라도 실천하고 어떤 결과를 얻었다면, 아마 지금 조금은 더 좋은 모습으 로 살아가고 있겠지요. 계획을 세운다고 모두 이루어지는 것은 아니지만, 외적인 요인 이야 어쩔 수 없다고 하지만 내적인 요인 “나의 의지”는 정말 내 마음대로인데, 왜 그 것이 마음대로 안될까요? 아마 사람들은 무엇인가를 극복해야 얻어 낼 수 있는 미래의 좋은 결과 보다는 지금 나의 의지를 유혹하는 오랫동안 익숙한 핑계와 몸둥아리의 편 안함을 선호 하는 듯 합니다. 분만이라는 고통을 거쳐야 새로운 생명이 태어나듯, 새로 운 “나의 의지” 탄생은 아마도 그러한 고통을 요구할지도 모르겠습니다. 우리들의 비즈니스도 겨우 버티고 있는 현 상황에 대한 익숙한 핑계로 위로 하면서 운 영해야 하는지 아니면… 마음 먹기 나름입니다. 60년 만에 한번 온다는, 조금은 발음하기 불편한 병.신.년 올해는 익숙한 핑계보다는 고통을 이겨내는 “나의 의 지”를 제대로 세울 때도 되지 않았나 생각합니다. 새해에는 좋은 계획을 세워, 꼭 실천하시고 복 많이 받으세요! 감사합니다. NFBS 중앙협회 이사장 이광병.
2016년 병신년(丙申年) 새해가 밝았습니다. 먼저 지난해 뷰티업계의 어려운 여건속에 서 회원 여러분의 관심과 성원에 깊은 감사의 말씀을 담아 새해 인사를 드립니다. 지 난해 뉴욕 뷰티 협회는 수 차례의 공동 구매와 뉴욕주 노동법관련 세미나와 직원관리 매뉴얼을 제작하여 배포하였고, 위탁판매방식을 도입해 전격 시행하기도 하였습니다. 특히 Employee night 을 열어 종업원의 제품 교육과 세미나를 개최하여 제품 판매에 도움을 주었고, 종업원과의 유대를 강화하였습니다. 또한, 뉴욕협회는 NFBS 중앙협 회에 전격 가입 함으로서, 당면한 업계 여러 문제를 중앙회와 연계하여 해결할 수 있 는 Network를 갖추게 되었습니다. 2016년 올 한해는 불확실성이 그 어느 때 보다 높 아질 것으로 전망됩니다. 이에 따라 우리 업계는 인터넷시장의 폭발적인 증가로 인한 매출감소, 유통망의 급속한 붕괴 및 가격붕괴 현상으로 많은 난관에 부딪힐 것으로 예 상됩니다. “벽을 밀치면 문이 되고 벽을 눕히면 길이 된다” 는 말이 있습니다. 우리에 게 어떤 난관이 있다 하더라도 머리를 맞대고 중지를 모은다면 해결 못할 일이 없습 니다. 회원 여러분들의 가정과 사업장에 건강과 행복이 충만하시고 소원하시는 모든 일이 이루어지시길 진심으 로 기원합니다. 뉴욕 협회장 김 성이식 배상.
존경하는 회원 여러분 어려운 경제 환경과 변화 속에서도 지난 한해 수고 많으셨습니다. 항상 애정과 사랑을 보내주신 모든 분들께 감사드립니다. 우리 시카고 협회는 더욱더 발전과 화합 할 수 있도록 여러분과 다 함께 나갈 것입니다 2016년 희망찬 새해를 맞이하여 회원 여러분 가정과 사업체에 하나님의 축복이 가득 넘치시기를 기원합니다 감사합니다. 시카고 협회 회장 견태종 78
OTC Beauty Magazine January 2016
새해 복 많이 받으세요! 작년 한해는 여유보다는 조금은 각박함에 좋은 결과를 기대하기엔 어려웠던 한 해가 아니었던가 싶습니다. 고진감래라 했던가요. 2016년 한해는 모든 분들께서 희망차 고 여유 있는 한 해가 되시길 기원합니다. 또한 급변하는 시장변화에 능동적으로 대 처하는 우리모두가 되기를 또한 기대해봅니다. 특별히 산적해있는 여러 가지 문제들 을 중앙협회(NFBS)의 새 집행부와 긴밀히 소통하여 하나하나씩 풀어가는데 소홀함 이 없도록 하겠습니다. 아무쪼록 항상 건강에 유의하시고, 가정과사업이 만사형통하 기를 기원합니다. 클리브랜드 협회 회장 Peter Kim
전국의 뷰티가족여러분! 가는 해의 아쉬움을 달래고자 2016병신년 새해가 밝아왔습니다. 새해에는 우리 모든 뷰티가족 여러분들의 가정과 사업장에 늘 행복과 즐거움이 가득하시길 바랍니다. 돌 이켜 보면 힘들고 어려운 일들이 우리에게 많았지만 새해에는 이 모든 것이 희망과 환 희로 바뀔 것을 기대합니다. 감사합니다. 새해 복 많이 받으십시오. 조지아 뷰티 협회 회장 김일홍
Happy new year to all the beauty supply family. I whish you good health and much properity. May all your new year resolution come to life. 전국의 모든 뷰티서플라이 가족여러분, 새해 복 많이 받으세요. 여러분의 건강과 번영을 기원합니다. 그리고, 새해의 소망이 모두 이루어 지시길 기원합니다. 북텍사스 뷰티협회 회장 Paul 강
안녕하십니까? 멤피스 뷰티협회장 한은섭입니다. 어느덧 한 해가 저물었습니다. 모 두에게 어떠했는가?를 물어보는 것이 약간은 주저스러운 서글픈 현실을 뒤로 하고 다 가오는 새해에는 모든 뷰티인들에게 2015년 보다는 조금은 더 나은 2016년이 되었 으면 합니다. 한자로 인간이라는 글자를 보면, 사람 인은 두개의 획이 서로 기대어 있는것을 볼 수 있습니다. 우리는 서로 기대며 어울리며 살아란 의미로 이해됩니다. 2016년에는 이러 한 삶의 지혜에 부합하는 한 해가 되었으면 합니다. 멤피스 뷰티협회 회장 한은섭
January 2016 OTC Beauty Magazine
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IndustryNews
Linda Patty and Vanessa Urrea of Mitchell Group, along with Leo Alba of Beauty Consultants Group, pose for a quick photo with Jinny Corp. employees after a visit to the Dallas branch.
What Makes F&W GOLD Different than Other Brands? By Dominique Tinkler
Uneven pigmentation affects most people, regardless of ethnic background or skin color. Skin may be darker than normal; there may be freckling, dark brown spots, acne scars, age spots, blotchiness, razor bumps, ingrown hairs, uneven skin tone, dark brown patches and/or sun damage. F & W GOLD ULTIMATE is dedicated to continue assisting consumer needs using the latest skincare advances and innovations while achieving a healthy, flawless skin tone. Healthy Skin, Simple Routine F & W GOLD is the ultimate aggressive 3 step regimen that safely guides a consumer to achieving and preserving a flawless texture and tone. It’s basically a skincare routine simplified! Regimens provide skincare products that are meant to work well together, so applying them in the correct order is a very important step which helps achieve the consumer’s skin care goals. F & W GOLD‘s high potency formulas are designed with exceptional brightening and moisturizing properties of pure Argan 82
OTC Beauty Magazine January 2016
oil, a concentrated lightening and brightening complex of omega 6 fatty acids, and Linoleic Acid. Its rich smoothing anti-oxidants of Vitamin “A & E” add a boost to calm and soothe irritated prone skin, which is much needed when brightening/lightening skin. F & W GOLD delivers safe, efficient and visible results instantly and long term. Most lightening and brightening lines do not prescribe a regimen, leaving the guesswork to the consumer which can be very confusing. Thus, when consumers do not see immediate nor effective results, they start looking for another skincare line to deliver efficacious results. It becomes an ongoing cycle. Our GOLD ULTIMATE skincare regimen guides consumers to put their best face forward as they follow a simple routine morning and evening. This keeps consumers satisfied, happy and looking their best! Visit www.mitchellbrands.com.
January 2016 OTC Beauty Magazine
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IndustryNews
Sylvie Moreau
Coty Appoints Sylvie Moreau President of its Future Coty Professional Beauty Division
Coty Inc. proudly announced a new organizational structure and the future leadership team for the company, both of which will become effective subject to completion of Coty’s merger with The Procter & Gamble Company’s fine fragrance, color cosmetics, salon professional and hair color and styling businesses (“P&G Specialty Beauty Business”). As part of the announcement, Coty appointed Sylvie Moreau, current Executive Vice President of Wella, the Salon Division of P&G, as the President of its future Coty Professional Beauty Division. Coty Professional Beauty Division will be one of Coty’s three divisions post-merger (alongside Coty Luxury and Consumer Beauty Division), focused on delighting salon owners and salon professionals in both Professional Hair and Nail Care. The division will include the full Wella P&G Salon Professional hair portfolio and Coty’s OPI brand, the world leader in the professional nail care industry. “Sylvie is the perfect leader to head the future Coty Professional Beauty division and advance our position in the salon industry. With her 20+ years of experience and a track record of success in leading the global Wella (P&G’s Salon Professional) business and team, she has the right leadership skills, passion for the industry and a strong vision required to lead the Coty Professional organization and its brands,” commented Bart Becht, Coty Chairman and Interim CEO.
The merger with Coty is expected to close in the second half of 2016, at which point Mrs. Moreau will transfer to Coty and her appointment will enter into effect. Until then, Mrs. Moreau will remain in P&G and continue her global leadership role in Wella. “I am honored and delighted to be the future leader of Coty Professional Beauty, home to world’s leading salon mega-brands Wella and OPI, “ said Sylvie Moreau. “Both Wella and OPI are iconic leaders in the salon channel, with a fully complementary portfolio and passionate, expert organizations eager to win in our industry. We are both fueled by innovation, education and creativity and the desire to delight our salon professional partners. I am excited about our great future together, creating the best salon professional company in the world.” “Coty’s choice of Sylvie as leader of Professional Beauty is great news for all of us at Wella,” said Sal Mauceri, CEO, Wella North America. “Sylvie’s deep salon experience makes her a great leader for the future organization. Her passion for Wella, its people and the salon industry is well-known in North America. I couldn’t be happier with the decision.” Wella and OPI will continue to operate as separate businesses, parts of P&G and Coty, respectively, until the transaction close (expected in second half of 2016).
Andis Appoints Danielle Gallo as Marketing Product Manager Danielle Gallo
Andis Company, maker of professional-grade tools for the professional salon, barber and animal grooming industries, as well as the home consumer and hospitality industry, announces the addition of Danielle Gallo as marketing product manager. In this position, Gallo will be responsible for overseeing products from inception to the market and working across the organization to develop and meet the company’s overall strategic product plan. She will report to Karen Formico, vice president of marketing. “Danielle comes to Andis with a background focused on new product 84
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development in regional, national and global markets,” says Formico. “She thoroughly understands the process of bringing the voice of the customer to new product development efforts and will be instrumental in helping Andis meet our innovation and global goals.” Prior to joining Andis, Gallo held positions at the Brady Corporation from product marketing specialist, to senior product marketing specialist and finally global product manager. A graduate of the University of Wisconsin - Whitewater, Gallo holds a Bachelor of Business Administration in Marketing. Visit www.andis.com.
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IndustryNews
Global Cosmetics Industry Congregates in Bangkok as Visitor Audience Grows by 14 Percent
7,486[1] visitors attend the busiest ever in-cosmetics Asia event, proving it remains the place to grow your business, through new trends and personal care ingredients Thousands of cosmetics industry professionals from across Asia gathered in Bangkok to source the latest ingredients for the next generation of personal care products. The annual in-cosmetics Asia event once again provided a one-stop-shop of unique personal care ingredients, fragrances, testing, lab equipment and regulatory solutions, while allowing visitors to learn about the latest trends driving consumer demand and impacting the industry in Asia. The 2015 edition of in-cosmetics Asia, held at the Bangkok International Trade and Exhibition Centre (BITEC) November 3-5, attracted 7,486 (audited) visitors. As well as a large pan-Asian audience, visitors hailed from 59 countries, including Australia, Canada, Colombia, France, Nigeria and Russia, all looking to source the latest innovations from almost 400 exhibitors. Emphasising the importance of the event to the Asian personal care industry, the visitor figure marks a 14 percent increase on last year’s number, with a substantial increase in international buyers from companies such as Coty, Estee Lauder, L’Oreal, Procter and Gamble, Shiseido and Unilever, to name but a few. Perhaps the most exciting area of the show at in-cosmetics Asia was the Formulation Lab—a recreated lab on the show floor—that provided a unique opportunity for delegates to acquire hands-on formulation training. Reflecting one of the biggest global trends in the personal care ingredient industry today, the theme of in-cosmetics Asia 2015 was ‘Natural and Organic’, a sector that is growing rapidly in Asia and [1]
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across the world. To highlight the various innovations in this area, alongside a series of free-to-attend educational seminars, a Product Trail highlighted a number of innovative natural and organic ingredients that cosmetics manufacturers could use in future products. A spotlight was also placed on the Chinese market. As the second largest consumer of cosmetics globally, the country plays a vital role in the industry and as such in-cosmetics Asia hosted 49 Chinese exhibitors, with a dedicated pavilion and Country Focus zone highlighting some of the most innovative companies and products. Additionally, visitors could use the Chinese Product Trail to easily identify the most inventive ingredients the region has to offer, while meeting the key players in the market In addition to the Natural and Organic and Chinese Product Trails, visitors were able to browse a huge number of innovations in antiageing, skin-whitening and UV filters. Curated by industry experts, the in-cosmetics Asia trails were extremely well-received by visitors who found them an excellent way to source the newest and most innovative ingredients – by category. Reed Exhibitions, the organizer of in-cosmetics Asia, has already announced the location and dates for the 2016 edition, which will take place at BITEC, Halls 102-103 in Bangkok, November 8-10, 2016. Photos courtesy of in-cosmetics Asia
Visitor figure audited by The Searcher, an independent market research agency appointed by the Thai Convention and Exhibition Bureau.
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IndustryNews Wahl Professional Appoints Tracey Nugent as Education Specialist for Wahl Men’s Method Wahl Professional has appointed Tracey Nugent as its Education Specialist for Wahl Men’s Method. In this newly created position, Nugent will help take Wahl Men’s Method to the next level as the driving force behind the sales and education at the school, salon and barbershop level. Her primary responsibility will be to champion the Wahl Men’s Method, a men’s educational program focusing on fundamental skills for cosmetology and barber school students. In Tracey Nugent addition, she will assist Wahl Director of Education Laura VanderMoere on educational projects and curriculum development. “Tracey is extremely passionate about education and is not a stranger to Wahl,” said VanderMoere. “She has been a key contributor to the Wahl Education and Artistic Team (W.E.A.T.) since 2001 as a platform artist, and her credentials are vast. She is licensed as a Barber, Cosmetologist and Cosmetology Instructor in multiple states.” In addition to her role as a W.E.A.T. member for more than 12 years, Nugent most recently served as National Educator for a leading distributor in the school industry. Nugent has spent 19 years in the professional salon industry in various education-related roles. At the cosmetology school level, Nugent has served as an instructor, artistic director, educational director, public relations manager and admissions director. Nugent was also hired to open a cosmetology school from conception to completion, and has served in a consultant role, including
writing advanced curriculum to increase the skill level of instructors and students to exceed competitive standards. “I joined Wahl because I wanted to be a part of the history of men’s grooming at the highest level from the leading manufacturer of clippers in the world,” said Nugent. “Wahl Men’s Method will lead the student to achieve excellent results every time and give them confidence to service any type of client. It is my job to extend this opportunity to everyone, and then educate them on it.” Wahl Men’s Method is a program that provides the student with the skills they will need to confidently cut men’s hair, and is for both cosmetology school students and barber students. “It’s about preparing the student with the basic fundamentals and thought process for precision cutting, along with the understanding of how to use clippers and trimmers,” added VanderMoere. “This will give them an advantage over their competition when they enter the field.” “What has been missing is now found with the Wahl Men’s Method program,” said Nugent. “Clipper education is the least known segment in cosmetology school curriculum nationwide. Wahl Men’s Method enhances the current curriculum by encompassing techniques from both cosmetology and barbering aspects of the industry.” Says VanderMoere, “Tracey has worked in salons, cosmetology and barber schools and knows how to create, implement and execute educational programs. I am confident in all that she will accomplish.” “When I was approached with the opportunity to lead the Men’s Method program, I knew in my heart that it was what I wanted to do. I can’t wait to share it with everyone.” For more information about Wahl Professional, please visit wahlpro.com.
Strength of Nature Announces Acquisition of Five Hair Care Brands from Unilever Latest Acquisition Positions Strength of Nature as the Fastest Growing Category Leader in the Industry
Motions, Just for Me, Consort, Groom & Clean and TCB’s Business in Africa will now Join the Strength of Nature Portfolio of Premium Quality, Value Brands Strength of Nature, a global leader in the $700-million ethnic hair care industry, announced the acquisition of the Motions, Just for Me, Consort and Groom & Clean brands from Unilever. Strength of Nature also acquired the TCB brand’s business in Africa, making the company full owner of TCB. “The Motions, Just for Me, Consort, Groom & Clean and TCB brands are beloved and trusted with a strong legacy, high awareness and great potential. Each provides an excellent foundation for renewed growth and expanded innovation. We look forward to building these brands” says Mr. Mario de la Guardia, CEO of Strength of Nature.
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“Strength of Nature is committed to serving the hair care needs of people with textured hair from curly to coily,” says Charlene Dance, global marketing director. “We want to ensure that this consumer has unlimited hair maintenance and styling options for their particular hair type, and are very excited to add these brands to our portfolio.” With a solid salon legacy, Motions has served the hair care needs of women of color for over 20 years. Just for Me is the leading hair care brand for kids, while both Consort and Groom & Clean are trusted men’s hair care lines. These acquisitions strongly complement Strength of Nature’s portfolio with the goal of bringing innovative solution driven quality products to the multicultural consumer around the world. Visit www.strengthofnature.com.
IndustryNews
Kayline by Wahl Launches New Website, Kaylinebeauty.com Kayline by Wahl is always updating and innovating salon carts, tables, trays, stations and tool organizers based on what stylists need. And now the company has revived its online presence as well. Kayline recently launched its new website, www.kaylinebeauty.com. After only a month, the company is excited about how stylists are using their site. “It already is achieving what we want,” said Joe Ryan, Creative Director for Kayline. “We have daily inquiries about products and distributors now that we never had before. We can monitor what products are being viewed and see where people are coming from. That is great information, especially when rolling out new products like we are right now at Kayline with the recent launch of the Hideaway.” When Ryan joined Kayline, part of his mission was to restore the image of the iconic brand. Part of that strategy was creating a new website where people could learn about Kayline’s innovative products and deep history. These were needs the previous site was simply no longer able to meet. “What is on trend? It certainly isn’t a static website,” Ryan said. “As soon as we launched the Hideaway people were inquiring about a YouTube video. We have plans to produce videos for about ten products and release later this month. All the new products and the best of the older products will get the whole video explanation.” The former Kayline website was a typical late 90s site, when 90
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“good design” meant users didn’t need to scroll to find the information they were looking for. But the way people view and interact with the web has changed dramatically in the past 15 years and the old static site was not compatible with the needs of today’s users. “As a result, people had stopped using the site,” Ryan said. “Not because the information was missing. It was there, but it was unusable information. There were tiny photos. Nothing worked or resized for phones or tablets.” About 40 percent of visitors are viewing Kayline’s website on their phone. For the professional industry, accessing the Internet from your phone makes perfect sense. “Most stylists use their phones as their main source for searching the web,” Ryan explained. “Think about it, they are behind the chair all day and when they do get a break between clients, they pop on their phone, check their social media, and look for a product they need at their work. Today is a ‘right now’ information society. When you are designing products you need to be able to get them the information in the same way.” While the new site is launched, Ryan noted that it is not completed. “The thing about websites is they are never ever done,” Ryan said. “It’s very important to continue to update and populate a site. Like the site says ‘This is the new Kayline, and this is just the beginning.’” For more information, visit kaylinebeauty.com.
IndustryNews BIR Bits
Bring on the World’s Toughest Beauty Battle “Global Beauty Masters” Premieres International Stylist Competition on TLC Network Beginning Thursday, February 18, 2016, enjoy the excitement of “Global Beauty Masters” when season two premieres on the TLC Network, hosted by international model and entrepreneur Nicole Murphy. Originally launched in 2014 on Discovery Fit and Health, the intense competition moves to TLC this winter as top hair, makeup and nail stylists from around the world battle for the coveted title of “Global Beauty Masters.” “We’re so pleased to have ‘Global Beauty Masters’ on TLC,” says David Melia, TLC’s Vice President of Programming. “This is a fascinating world that our viewers will be excited to explore.” “Global Beauty Masters” offers viewers an insider’s perspective on the creative process during Battle Week, where beauty pros work together in teams. Enduring a week of rigorous competition, they must improvise, innovate and impress to reach the ultimate showdown, a Final Battle presented to a live audience. Written and directed by industry veteran Jim Milio and produced by his Emmy award-winning team, the series captures the artistry, passion and compelling characters, both in front and behind the camera. The series is co-produced by Jesse Combs, who also served as art director. The epic challenges, over-the-top egos and tumultuous teamwork will be judged by world-renowned beauty experts. This year’s panel of professional judges includes Charlie Price of Charlie Price Hair; Eden Sassoon, salon owner and daughter of the legendary beauty icon, Vidal Sassoon; John Hauk, creative director of Entity Beauty; Vicki Starr, founder and CEO of Starr Treatment; and special guest judge John Paul DeJoria, co-founder of Paul Mitchell. Among the notable guests and mentors, the show features Angie Everhart, Danielle Orsino, Dwight Eubanks, Jackie Siegel, Katie Meade, Kenny Kahn, Kim Vo, Rafe Hardy, Robert Cromeans and Tracey Cunningham. The professional competition includes 10 US and 7 international teams, representing Bermuda, Canada, Italy, Mexico, Panama, Senegal and South Africa.
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To encourage the careers of future professionals, “Global Beauty Masters” also presents the extraordinary work of 14 beauty school teams in a student competition hosted by pop musician Manika and model and rapper Don Benjamin. Student teams will be judged by Adamme Sosa of Adamme Artistry; Amy Becker of Masterworks by Amy Becker; J.R. Stewart, senior vice president of content and development at Style TV; and Sam Villa of Sam Villa Hair. The teams will also be monitored by lead mentor Krista White, winner of season 14 of “America’s Next Top Model” and a judge of last year’s professional competition. Proving the international appeal of the beauty industry and its ability to transform lives, “Global Beauty Masters” launches Thursday, February 18, at 6 p.m. EST. “Global Beauty Masters” appreciates the generous support of the Westgate Las Vegas Resort and Casino, the official host and housing sponsor for Battle Week, and lead sponsors American Crew, Armstrong McCall Professional Beauty Supply, Beauty & Pin-Ups, Bhumi Makeup Brushes, CND, CosmoProf Beauty, Fromm Beauty, Kryolan, Loxa Beauty, Millennium Software, Paul Mitchell Styling Tools and Products, Revlon Color, Supreme Hair, and UniqOne, as well as supporting sponsors: Art Glitter, Associated Hair/Nail/Skin Professionals, Audi Henderson, Bar Bar Tools, Cosplay, Cuccio Nails, Doucce, Lamborghini Las Vegas, Making Up Las Vegas, Morphe, Number 4, Patron Spirits, Precision Nails, Quinoaplex, Salon Tech Spinstyle, Sam Villa Tools, Scalfix, Sexy Hair, Sunstate Academy, Ultronics, and Wildflower Art Paints.
BIR Bits
Recently on MillennialMarketing.com, Leah Swartz outlined four steps to getting millennials to shop in your store or salon. To win with these shoppers, follow these steps: 1. Fill your store with personable and knowledgeable staff who are there to help—not to make the decisions. 2. Create an inviting space where millennial shoppers feel at home, are comfortable and are not afraid to have a little fun. 3. Having an omnichannel presence is the only surefire way to connect with millennials today. (Millennials use their online resources as a way to research and price-shop different products.) 4. Explore new avenues to interact with your shoppers in the store through seamless integration (between the physical and digital world). For the complete article, visit millennialmarketing.com/2015/10/4-ways-to-get-millennials-to-shop-in-your-store/.
The Kirschner Group, Inc. welcomes Jordan Muetterties, Mitzy Torres and Genevieve McDonald to its Valencia, CA headquarters. Jordan joins the team as a sales support and customer service representative for accounts in the Western territory. She’ll handle return authorizations, field credits and sample requests. Genevieve will serve in a tech support role, assisting in transition and implementation of new software programs. Mitzy works in the accounting department. Visit kirschnergroup.com. Jordan Muetterties
Mitzy Torres
Genevieve McDonald
Basim Shami, CEO of Farouk Systems, recently donated $5,000 to The Navigation Area Business Association Shoes for Kids Organization in Houston, which raises money to distribute new shoes to underprivileged children during Christmastime. Yolanda Black Navarro and Bill Flores created this organization almost 30 years ago to give back to the community. Says Basim, “My daughter suggested that I do something for children for my birthday rather than my usual dinner party. This was a great way to give back. I’m looking forward to bringing volunteers from Farouk Systems to help pass out new shoes to the children this December.” Visit farouk.com.
Farouk System’s Basim Shami, left, presents a $5,000 check to Christian Navarro. The donation will buy more than 300 pairs of shoes for children.
Courtesy of “The Beauty Industry Report.” The “Beauty Industry Report” (BIR) is a monthly newsletter for executives in the professional beauty biz. For 3 FREE complimentary issues of the “Beauty Industry Report,” please send your request to Lisa Iavello at lisa@bironline.com. Include your name, company name, address, phone number and email address in the email message. 94
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ShowCalendar JANUARY:
17-21 The Cosmetics, Fragrance & Bath EPPS New Orleans, LA www.ecrm.marketgate.com
18-19 Western Buying Conference Las Vegas, NV www.westernbuyingconference.com
20-22 Cosme Tokyo 2016 Tokyo, Japan www.cosmetokyo.jp/en
30-Feb. 1 International Salon and Spa Expo (ISSE) Long Beach, CA www.probeauty.org
FEBRUARY: 7-10 Global Beauty & Wellness Exchange Laguna Beach, CA www.globalbeautyexchange.com
20-22 Bronner Bros. Mid-Winter Show Atlanta, GA www.bronnerbros.com
24-26 Beauty Asia 2016 Singapore www.beautyasia.com.sg
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Ad Index AFAM Concept Inc. ........... Insert J2 Beauty .......16, 17, 32, 33, 91, 97 www.afamconcept.com www.j2beauty.com
Sensitive by Nature ������������80, 81 www.sbnusa.com
American International �����������45 JBC Distributors ..........................5 www.aiibeauty.com www.sunnyislejamaicanblackcastoroil.com
Smooth Care ............................ BC www.smooth-care.com
Baby Sweet .................................99 JBS Beauty Club �����������������40, 68 www.babysweetproducts.com JBS Hair �������������2, 3, 15, 28, 69, 87 Belson �����������������������������������������53 www.jbshair.com www.belsonproducts.com Jinny Corp. ...................................77 Brittny www.jinny.com Professional ����������� 41, 83, 89, IBC www.brittnybeauty.com L’Oreal Technique.......................49 www.lorealtechnique.com Butter Sweet ..............................85 www.buttersweetproducts.com Liquid Gold Bonding/Lloneau Products �������������������������������������37 Chloe Hair Accessories ............93 www.liquidgoldbonding.com www.chloeponytail.com Mane Selection .. .....................8, 29 DeMert Brands ..........................11 www.maneselection.com www.demertbrands.com Maxi Professional ����������������������65 Dream www.maxihairproducts.com World, Inc. ...........14, 51, 66, 71, 95 www.dreamworldproducts.com Mitchell Group ����������������9, Insert www.mitchellgroupusa.com Fantasia Ind. ................................23 www.fantasiahaircare.com NEOX �����������������������������������27, 36 www.neoxunited.com Fromm International ................67 www.frommbeauty.com Queen Helene ���������������������44, 48 www.queenhelene.com Imperial Dax ...............................25 www.daxhaircare.com
SoftSheen-Carson ��������IFC, 1, 31 www.softsheen-carson.com Sparks Hair Color ���������������������� 7 www.sparkscolor.com Ten Pro ........................................50 www.tenprofessional.com Universal Beauty Products, Inc. ..............................54 www.universalbeauty.com Wella, The Salon Professional Division of P&G ����� Insert, Poster Xtreme Beauty International ������������56, 57 Cover www.xbi.co
Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants
to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.
여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
1. Do you have a product or topic you would like to learn more about? Let us know! 1. 더 자세히 알고 싶은 제품이나 주제가 있습니까? 알려 주세요!
2. What cleaning practice do you find most crucial for your store?
2. 어떤 청소 방법이 당신의 매장에서 가장
중요합니까?
3. In regard to your business, what are you most looking forward to in the new year? 3.당신의 사업과 관련해서, 새해에 가장 바라는 것은 무엇입니까?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.
Name (성함) _______________________________ Store Name (스토어
이름)
_____________________
State (주) _________________________________ 98
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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
보내실곳:
OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
September 2013 OTC Beauty Magazine
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OKAY Deep Moisturizing Coconut Leave-In Conditioner
Looking for a deep conditioning product that will transport customers to a relaxing island beachside chair with every use? Look no further! The indulgent coconut scent of this product alone is enough to make it a must-have.
However, its allure doesn’t stop at the smell alone.
OKAY Deep Moisturizing Coconut Leave-In Conditioner provides nourishing hydration to dry brittle hair. It replenishes nutrients that provide shine and luster, leaving hair manageable and beautiful. Enriched with coconut, almond and avocado oil, its moisturizing power is second to none.
This product is available in the 8 oz. size as shown,
and in smaller 1.5 oz. single use packets. It is also free of paraben and silicone. Learn more about this and other OKAY beauty products at www.OkayPureNaturals.com. 100
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