The Kick-Off Issue by OTC Beauty

January 2013 | $6.00 The Kick-Off Issue

New Products for the New Year! Advanced Beauty Inc. Manufacturer Profile

OTC Store Interview Inside

InStyle - MS

Jinny Manhattan Grand Opening Stay In-The-Know with Industry News

Scan to visit OTC website

CONTENTS January 2013 in this issue Editorial Letter �� 10 Pressing Forward 앞으로 정진 하세요.

Expert Advice ��12 Add New Life to Your Hair!

MarketPlace ��18 A Fresh Start

How Should You Sell It?��24 Successful New Year Planning

성공적인 새해 계획

Urban Call Briefs ��43 Black Beauty and Magazines (Part 1)

King of Locs ��59 Robert’s Diamond Bond: To Protect Natural hair and Serve the Consumer

Clipper Tips ��76 Get Attached to Attachments

Therapy Trends ��78 Trickle Down Therapies!

Tonsorial Times��80 A New Direction

Feature Article How the Permanent Curl is Formed��60 by Dr� Edward Tony Lloneau

Get the facts to fully understand how permanent curls are formed in hair� Debunking the myths and general misconceptions on the subject, Dr� Lloneau explains the process completely�

Manufacturer Profile

Advanced Beauty Inc� ��64 by Haley McNeal

As a beauty supply manufacturer it is essential to stay in-tune with current trends and the demands of consumers� Advanced Beauty Inc� understands this and, according to the company President Chris McClain, they strive to be nimble in the ever-changing landscape of the business� OTC Beauty Magazine spoke with McClain to learn more about the organization and how this enables them to cater to customers’ needs�

뷰티 서플라이 제조업체에게 있어서 현재의 트랜드와 소비자의 수요를 유지하는 것은 필수적이다. 회사 대표인Chris McClain에 따르면, Advanced Beauty Inc는 이를 잘 이해하며, 이들은 변화무쌍한 비즈니스 세계에서 민첩함을 유지하려 애쓰고 있다. OTC 뷰티 매거진은 McClain과의 대화를 통해서 이 회사의 조직 구조에 대해 좀 더 알아보고, 그들이 어떻게 고객의 요구를 수용하는지를 듣고자 한다.

Retailer Profile

InStyle��70 by Tony Bae 구색을 갖추는 것이 경쟁력을 갖는 것이다

Industry News ��86 Show Calendar ��92 Ad Index ��92 Reader Feedback ��94 Product Spotlight ��96 Parnevu T-Tree 3-Step Power Pack

OTC Beauty Magazine January 2013012

On The Cover Andis Co. proudly presents their collection of SuperLiner Trimmers. With four unique styles that can support four optional blades, “creativity has a whole new look.” Perfect for outlining, detailing, shaving and shaping, these tools have powerful rotary motors and smooth, sleek, lightweight, ergonomic designs. The detachable blades are easy to change and clean. What else do you need in a trimmer? www.andis.com

CONTENTS January 2013 Finished Product

Facial Scrubs �� 28 by Brooke Watson

Wash away more than just dull, dead skin cells with facial scrubs; remove the stress of the day and reveal glowing, rejuvenated skin cells underneath when conducting your own at-home facial regimen. Learn about this useful product that promotes skin health and beauty.

Knowledge To Know

Keeping a Positive Attitude in 2013 ��34 by Ted Fishman

To-do lists are helpful when completing responsibilities and can make you feel accomplished when crossing tasks off. Learn how to utilize this useful tool while gearing up for a successful New Year.

2013년에도 긍정적인 태도를 이어가자. 해야 할 일에 대한 목록을 만드는 것은 어떠한 계획을 달성시키는데 도움이 된다. 하나를 이룰 때 마다 항목을 지워나가면서 새로운 해를 성공적으로 만들어 나가보자.

The Proper Use of Oils and Their Purpose �� 38 by Cindy Tawiah

Adding moisture to hair and relieving dry skin on the scalp, oils are a vital part to hair health. This article shines light on the many types of oils that are used in beauty products and why they are so beneficial.

오일의 올바른 사용법과 목적 헤어와 건조한 두피에 수분을 공급할 때, 오일은 가장 중요한 역할을 하는 요소이다. 이 기사를 통해 뷰티 제품들에 함유되어 있는 오일들이 왜 좋은지에 대해 알아보자.

Business Tips Will You be Prepared for the Next Hurricane Sandy? .....................................................48 by Hillel L. Presser In late October 2012, Hurricane Sandy hit parts of Northeastern United States among other places. It caused devastation to not only homes, but businesses as well. Learn what precautions to take in order to be prepared in case a disaster like this happens to you.

또 다른 허리케인 샌디에 미리 대비할 것인가? 지난 10월 말경, 허리케인 샌디가 미국 북동부를 강타하였다. 이로 인해, 집들뿐만 아니라 많은 비즈니스들이 엄청난 피해를 입었다. 이와 같은 피해를 예방하기 위해 어떠한 대책을 세워야 하는지 알아보자.

Office Relationships: The Different Shoes You Have to Fill ..............................................52 by Sharon Bennett In the workplace there are inevitably multiple roles that are present and must be filled. Learn the jobs that exist, how they differ from one another and how they can effectively be completed.

직장 내 인간 관계: 당신이 처리해야 할 각기 다른 임무들 직장에서는 각자의 역할이 있고, 그 역할에 따라 반드시 실행되어야 할 일들이 있다. 어떻게 업무를 수행하고, 각각 다른 사람들이 어떻게 하면 효과적으로 임무를 완수할 수 있을지 알아보도록 하자.

OTC Beauty Magazine January 2013012

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Sharon Bennett Ted Fishman Cyrus Jackson Dr. Edward Tony Lloneau Leanne Molter Hillel L. Presser Cindy Tawiah

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine January 2013

Editorial Letter

Pressing Forward

앞으로 정진 하세요.

ake a moment and look around. The garland still

잠

깐 시간을 내어 주위를 둘러 보세요. 여전히 걸려있는 화환들과 바닥에 흩뿌려져 있는 꽃가루들이 시기 지난 환영 인사를 하고

hanging on the mantle and the confetti adorning the floor

있습니다. 이제 깨끗이 청소하고 새해를 위해 본격적으로

have overstayed their welcome; now it’s time to clean up

일을 시작해야할 때입니다. 2012년을 멋지게 보내고, 1월

and buckle down for a New Year. There’s no doubt that

1일을 많은 기대로 반겼습니다. 그러나 분명한 것은 이제

2012 was sent out in style and January 1 was greeted with

여러분이 일을 시작해야 한다는 것입니다. 새로운 한 해를 시작한 만큼, 밝고 긍정적인 사고를

much anticipation, but now you must get down to business. As you head into the New Year it is important to

유지하며 그러한 길로 여러분을 인도해줄 계획을 세우는

keep a bright, positive outlook and to have a plan to guide

것이 중요합니다. 이 달의 OTC 뷰티 매거진에는 여러분이

you along the way. OTC Beauty Magazine has included a

이러한 사고방식을 갖고 올바른 방향으로 나가는데 도움이

few articles this month to help with these mindsets and

될 수 있는 몇몇 기사를 실었습니다. “어떻게 판매할 것인가”

staying on the right track. Be sure to check out “Keeping

내용뿐만 아니라, “2013년에는 긍정적인 태도를 유지해라”는

a Positive Attitude in 2013” in the Knowledge to Know

지식 섹션도 빠짐없이 확인하시기 바랍니다. 업계 전문가들의

section as well as the “How Should You Sell It” response

조언만큼이나 가치있는 몇몇 내용들도 기사 내용 곳곳에서

in this issue. There are few things as valuable as advice

얻을 수 있을 것입니다. 새해에 대한 기대로 들뜬 이 시기에는 여러분의

from experts in the industry, and that’s exactly what can be gained from these pieces. With this exciting time of the year comes the

고객들도 자신의 미적 욕구를 위해 더 관심을 쏟을 것입니다. 새로운 헤어 스타일을 시도해보기도 하고, 혹독한 겨울철보다

added attention your customers will pay to their beauty

좀 더 피부를 가꾸기도 할 것입니다. 혹은 다가올 따뜻한

needs. Some may try out new hairstyles, pamper their skin

계절을 위한 새로운 메이크업 제품들을 차곡차곡 모으기

more in the harsh winter weather, or begin stocking up on

시작할 수도 있습니다. 연말을 보내고 남은 약간의 여유 돈을

new makeup for the upcoming warmer seasons. Be ready

가진 고객들로 인해 발생할 수 있는 판매 증가에도 대비하셔야

for the increased sales that may arise, especially now that

합니다.

buyers have a little extra cash left over from the holidays. Here at OTC we encourage you to relish in the

저희 OTC와 함께, 지난 크리스마스시즌의 여운으로 남은 편안함과 기쁨을 즐기시고, 새 달력을 넘긴 후 느끼는

comfort and joy of Christmas that lingers long after the

새해에 대한 설레임을 적절히 접목시키기 바랍니다. 즐겁고

season is gone, and to harness the thrill of the New Year for

건강한 2013년으로 만들겠다는 마음가짐을 가지고, 더욱

weeks after the calendars turn. Use those treasures as moti-

번창하십시오. 새해 복 많이 받으세요!

vation to press forward into a happy, healthy and prosperous 2013. Happy New Year! Editor hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine January 2013

June 2012OTC Beauty Magazine

Expert Advice by Leanne Molter

Add New Life To Your Hair! Building Confidence with Healthy Radiant Hair Extensions

any women are unhappy with their hair, while there are endless professional solutions and new opportunities. It usually is because of reasons like lack of volume, body, texture or the inability to grow the desired length of hair. As a beauty industry supplier, it is important to offer beauty professionals and clients alike the best quality products and versatile tools. Professional salon hair extensions are one of the most versatile beauty tools that will solve many of the challenges your clients may have. There are countless cases of women who have decided to make the life change, go for hair extensions and never look back! Having beautiful hair makes women feel great about themselves and their image. It boosts self-esteem, confidence and it also genuinely makes women and men look more attractive and healthier. Since there are times where creams, lotions and potions can’t fix a problem; hair extensions are often a wonderful alternative to image enhancement rituals. As the most versatile tool in the beauty industry, hair extensions may be used to add length while also adding new volume and body. They can also help with clients whose hair has been damaged by chemical treatments. If a client wants some haircolor highlights or texture added but their hair is too fragile for chemical treatment, it is possible to gently add hair extensions 12

OTC Beauty Magazine January 2013

as a chemical-free haircolor or texture adding alternative. The options and possibilities with hair extensions are endless. One hundred percent Remy human hair extensions can be brushed, washed, curled, permed, haircolored and flat ironed just as though it is your own natural hair. Vikki Parman, CEO and the Top Platform Artist at Di Biase Hair Extensions USA shares, “One of the most important points to consider when a hairstylist is providing professional hair extension services is the hair you are using. The quality of the hair you select is very important. Better quality hair will give your client a much more natural head of hair to help instill more self-esteem and to improve their self-confidence. Many hair extension companies treat their hair differently. Some companies chemically bathe their hair and others use gentle hand washing techniques. Many important factors like this should be considered when trying to find the best hair extensions brand for any hair extension service.” Though hair extensions are a fantastic tool, they often get a bad reputation because of the way they used to be applied. There isn’t just one way to apply hair extensions anymore. Today, there are a variety of application techniques. They are offered in weft, clip-in, keratin bond, I-tip and sticker/ adhesive.

Sticker/adhesive hair extensions are a great way to have a client test out hair extensions for the first time. The sticker/ adhesive hair extensions don’t last as long and are more affordable, yet the client will get the experience of having long, luscious locks. They will quickly see if hair extensions are right for them. Vikki Parman says, “Sticker/adhesive hair extensions are often held together by a thin keratin tip or weft to an adhesive tape. The hair extension is attached by wrapping the sticker/adhesive hair extension around thin horizontal sections of hair. The width of the section depends on the brand of hair extension. The more versatile sticker/adhesive hair extensions are ones that are smaller and more closely resemble the fusion method of application. The smaller the section of hair needed

for each sticker, the more versatile the hairstyling options will be.” Tips you can share with your hairstylist customers who purchase hair extensions: - When providing hair extension services and products, it is vitally important to schedule an initial consultation with your client. This will give you the opportunity to carefully listen to their hair desires and also their concerns. Inquire about your client’s lifestyle, health, hobbies and home care regimens before offering any service or product. Then, you may give in-depth haircare instructions to your client, so her January 2013 OTC Beauty Magazine

Expert Advice

hair extensions will stay fabulous for months and throughout her daily activities. It is always good to hear what they actually want before sharing creative options and hair extension opportunities. This will help build their confidence in you, hair extensions and your business. - Be sure to thoroughly analyze your client’s hair to make sure their hair is in a condition that will enable a successful hair extensions application. Explain your haircare analysis, while sharing the wonderful benefits available through a variety of hair extension makeovers and application options. Select the hair quality and best application method for your client’s hair extensions. Some clients may benefit more from a custom made clip-in or adhesive hair extension application which is more temporary, while others may benefit most from the usual long-lasting fusion and bonded hair extension applications. - One of the biggest challenges with hair extensions today is that many hairstylists and other beauty experts do not have the proper training for hair extensions. As a beauty industry supplier, it could be a wise move to offer hair extension training and certification classes in the brands of hair extensions that 14

OTC Beauty Magazine January 2013

you sell. Often manufacturers and distributors offer training in products and services. That way, your clients will always receive the best services, products and experiences. Hair extensions are one of the biggest and fastest growing beautycare trends today. It is very exciting to be able to completely change a person’s hair in one day. It is no wonder why hair extensions are making their way into many people’s everyday life. ---The expert advice in this article was written by Leanne Molter and was provided by Vikki Parman; CEO and Director of Education of Di Biase Hair Extensions USA. Di Biase Hair Extensions USA is located at 38455 Hills Tech Drive ~ Suite 200, Farmington Hills, MI 48331. For more information, call 248-489-8900 or visit www.DiBiaseHairUSA.com.

Leanne Molter is a Marketing Coordinator at Marketing Solutions, a full-service marketing, advertising, media relations and consulting services agency specializing in the professional beauty business. For more information, contact Marketing Solutions in Fairfax, VA at 703-359-6000, email MktgSols@MktgSols.com or visit www.MktgSols.com.

M A R K E T PLACE

A Fresh Start Ring in the New Year with style and look fabulous while doing it. 1 1. Just Add Heat

While adding volume to luscious locks this season, let the Diane Ceramic Ionic Round Thermal Brush help perfect the look. The ceramic barrel changes color with dryer heat to indicate optimal styling temperature. A sectioning pick is stored in the handle for convenience. www.frommonline.com

2. We Dare You

Designed to condition, protect and treat the shaved scalp against excessive flaking and ingrown hairs, High Time Productsâ&#x20AC;&#x2122; Dare to be Bald Protective Scalp Treatment is a must-have for customers. It gives desired shine and fights razor bumps encountered when shaving the head closely with a razor. www.bumpstopper.com

3. Neat and Tidy

If your customers don short and precise hairstyles, offer them Dax Short and Neat Light Hair Dress. Applied to clean, damp or dry hair this product successfully creates the desired natural look every time. www.imperialdax.com

OTCBeauty BeautyMagazine Magazine December January 2013 OTC 2008

Pump Up the Volume Schwarzkopf & Henkel’s Olive & Tea Tree Reviv Oil Nourishing Mousse nourishes the condition of hair and gives your customers’ styles luxurious control� It offers strength, moisture and shine to hair, does not contain drying alcohol, and boasts thermal protective ingredients to shield hair from heat styling� www�smoothnshine�com

Skin Milk I bet you didn’t know that milk is better for more than just your bones� Well, maybe that’s just the milk you drink, but O’Tentika’s Maxitone Complexion Milk does wonders for skin� Tone and even out complexion with regular use of this lotion that delivers beautiful radiance� www�otentika�com

Body Butter The silky smooth formulation of natural olive oil and African shea butter found inside BioCare Labs’ Body Butter leaves skin soft and supple� This intensive moisturizing lotion contains Vitamins A, B complex, C and E to help heal and protect skin� It also acts as an anti-aging emollient� www�biocarelabs�com

January 2013 OTC Beauty Magazine

M A R K E T PLACE

Lighten Up For customers whose New Year resolutions include perfecting their skin tone, Precious Lightening Serum could be their key to achievement� When applied to cleansed, dry skin regularly it can fade skin discoloration and even its tone� www�mitchellgroupinternational�com

CONDITION WITH COCONUT If winter weather woes have you down and discouraged about dry skin, let Coconut Moisturizing Gel ease your mind� Created with natural coconut oil, it provides skin with natural moisturizers that soften, condition and restore skin tones� Not only will it make skin instantly soft and velvety smooth, but it will transport your mind to a sunny beach by a relaxing ocean shore� www�cococare�com

Protect Hair Robert Diamond Bond’s premium salon inspired line of healthy hair products work together for effortless, damage-free extension bonding� The Transparent Protective Shield is a part of this system and provides complete hair and scalp protection, ensuring glue never touches natural hair�

OTC Beauty Beauty Magazine Magazine January December 2008 OTC 2013

December 2008 OTC Beauty Magazine

OTC Beauty Magazine December 2008

December 2008 OTC Beauty Magazine

How should you sell it?

This month’s focus is...

Successful New Year Planning! It’s time again to get out fresh calendars and planners as you embark on yet another New Year� 2013 holds great potential for your store and business in general, but you have to be in the right mindset to achieve your goals�

What tips would you give store owners as they head into the New Year to ensure success in the months to come? Do you have one planning secret that you think everyone in the beauty business should know? “Talk to your customers... before they check out! Depending on the section they’re in, say, “Hello... What would make you happier with your (hair, skin, nails) today?” Also, take the time to learn about the products in your store. Start by learning at least ONE product solution to each of the most common problems your customers report. If you become their expert, your business with them will grow and will not be based on price alone. Walt Winslow, Director Sales & Marketing www.aphogee.com ApHogee Products

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the February issue! 24

OTC Beauty Magazine January 2013

어떻게 판매할 것인가? 이 달의 판매 초점은 ...

성공적인 새해 계획이다! 신선한 달력과 플래너를 가지고 또 새로운 한 해의 항해를 시작하는 시간이다. 2013년에은 여러분의 비즈니스에 있어서 전반적으로 성공을 거둘 수 있는 커다란 잠재력을 보유하고 있긴 하지만, 목표 달성을 위해서는 바른 사고 방식을 가져야만 한다.

다가올 몇 달 동안의 성공을 위해 새해로 향하는매장 운영자들에게 어떤 조언을 해줄 수 있을까? 모든 뷰티업계 종사자들이 꼭 알아야할 비밀스러운 계획이 있는가? “고객들이 계산을 끝내고 나가기 전에, 그들과 대화를 해야 한다! 그들이 서있는 상품 섹션에 따라, 이렇게 질문을 던져봐라, “안녕하세요. 오늘 고객님의 (헤어, 스킨, 네일)을 더욱 빛나게 만들어주는 제품은 무엇일까요?” 또한, 매장의 제품들에 대해 공부하는데 시간을 투자하라. 고객들이 알려주는 제품들의 가장 일반적인 문제들 중 각각 최소 한 가지의 제품 솔루션부터 학습을 시작하라. 당신이 그 제품에 전문가가 된다면, 단지 가격에만 의해서가 아니라, 비즈니스를 더욱 성장시킬 수 있을 것이다.

Walt Winslow, Director Sales & Marketing www.aphogee.com ApHogee Products

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 2월호에 기재될 수도 있습니다!

OTC Beauty Magazine January 2013

January 2013 OTC Beauty Magazine

Finished Product by Brooke Watson

FACIAL SCRUBS Thereâ&#x20AC;&#x2122;s nothing quite like the refreshing feeling that comes after ridding your face of the makeup, dirt and build up that accumulates throughout the day. Soap and water do the trick of cleaning skin thoroughly, but sometimes a deeper clean is necessary. This is when facial scrubs come in handy, ridding the face of dead skin cells and revealing fresh new, glowing skin underneath. Exfoliation 101 Unclogging and shrinking pores, reducing the likelihood of acne breakouts, diminishing fine lines and keeping skin fresh, facial scrubs are a key component to many skin care regimens. Scrubs are exfoliation products specifically designed for use on the delicate skin of the face. Exfoliation is a process that removes dead skin cells that develop over time, allowing new cells underneath to shine through. Regular use can keep skin smooth and glowing, according to wisegeek.com, and many also contain a moisturizer to nourish the newly exposed cells. 28

OTC Beauty Magazine January 2013

The necessity of this will be discussed later. Used by both men and women, credit has been given to the ancient Egyptians for beginning the practice of exfoliation. Using natural ingredients and even wine in the Middle Ages, it was quite the creative act. Nonetheless, people the world over saw a need to pamper and care for skin, and developed an effective solution. It has evolved to take the form of chemical and physical exfoliation, both of which are effective for beautification and overall well-being.

January 2013 OTC Beauty Magazine

Finished Product Product Types Facial scrubs come in two forms, both of which confront the exfoliation process in different ways: chemical and physical. According to the Digital Doctor at thedermblog.com, over the counter chemical exfoliates use ingredients like salicylic, glycolic, citric or lactic acid to chemically remove dry, dead cells that rest on the skin’s surface. Many appear in low concentrations, but their presence still strips away unwanted cells for a glowing complexion. Physical exfoliates can be made up of sugars, salts, oatmeal, beads or even fruit derivatives/pits to clear skin of impurities. Often mixed with an oil base of some sort, they are put to work via the mechanical action of applying to the face (or body) with an application item – this can be a regular wash cloth, your own hands, or a soft brush. No matter the mode of application, when rubbed in a circular motion it works its magic best. Harsher exfoliants like ground pumice or sands are not used for face scrubs, but may appear in products for the body.

OTC Beauty Magazine January 2013

Aside from scrubs, be aware that there are also other products used for skin pampering. Mud masks, facial peels and other specialty cleansers can be used to create the ultimate at home facial experience. Your more crafty customers may also be interested in making their own scrubs. This is possible, but you want to be sure to stock the best products in your store so they will not feel the need to create their own.

Easy Does It

Contrary to what you might have heard, you can have too much of a good thing. It is important to remember that although facial scrubs are effective and can help with keeping skin healthy and clear, they should be used in moderation. Skin on the face is sensitive and using a scrub too excessively could irritate it. For this reason, use these products sparingly – for example 2-3 times a week. Of course it depends on your skin type as to exactly how

often it is needed, but everyday use is not recommended. It is perfectly fine to remove dead skin cells via this practice, but keep in mind that they were originally there to protect the new, fresh cells that lay beneath them. This is why it is important to not overdo it when exfoliating. A little refreshing is good, but too much can damage the delicate new skin underneath. Also urge customers to use a moisturizer to nourish the newly exposed cells; they are not used to the harsh weather conditions and environmental toxins in the air that await them, so they need added protection. Facial scrubs are designed for use on the face, but exfoliation does not have to be confined to the one area. The entire body sheds skin cells and can benefit from a good sloughing every once and again. Encourage your customers to stay healthy from head to toe by offering facial scrubs as well as an array of exfoliating soaps. Let the true beauty of skin shine on!

January 2013 OTC Beauty Magazine

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Knowledge to Know by Ted Fishman

Keeping a Positive Attitude in 2013 2013년에도 긍정적인 태도를 이어가자.

The New Year is celebrated in

many ways. Some of us have parties, some travel to be with family, some prefer the quiet of a few friends at home. Whichever way we celebrate we will welcome the New Year 2013 because no matter what the old year brought, the New Year is the chance to change the negative things and to fulfill some of our hopes and dreams. We make New Year’s resolutions of various kinds – lose weight, exercise, give to charity, etc. It’s true that most of these resolutions only last a short time, but it is important to make time and to try to improve our lives in the New Year. Just the fact that we are here in 2013 is a blessing in itself. New Year’s resolutions can also pertain to your OTC business. The year 2012 was difficult for many businesses. The economy was down, but we all made it through to 2013. This is the time – at the beginning of the year – to have a positive attitude towards the way you are going to do business in 2013. Take some time to give it some thought and write down some of the positive actions you can take to 34

OTC Beauty Magazine January 2013

새해를 축하하는 방법은 다양하다. 가족들과 함께 파티를 열거나, 여행을 가기도 하고, 어떤 이들은 몇몇 친구들 과 집에서 조용히 보내기를 선호하기도 한다. 어떤 식의 축하든 우리는 2013년 새해를 환영하고 있다. 지난 해가 가져 다 준 것이 무엇이든간에, 새해는 부정 적인 것들을 바꾸고 우리의 희망과 꿈을 실행할 수 있는 기회가 되기 때문이다. 우리는 다양한 종류의 새해 각오를 만든 다. 다이어트, 운동, 자선 활동, 등등. 물 론 대부분의 새해 각오가 단지 잠깐 동안만 지속될 뿐이긴 하지만, 시 간을 내서 새해 우리의 삶을 개선하기 위한 노력을 기울인다는 것이 중요하다. 우리가 2013년 여기에 있다는 사실만으로도 축복이다. 새해 각오는 당신의 OTC 비즈니스와도 관련될 수 있다. 2012년은 많은 비즈니스들이 어려운 시기를 겪었다. 경기는 침체되 었지만, 우리는 2013년까지 무사히 이끌고 왔다. 한 해의 시작인 바 로 지금은, 2013년 당신이 가고자하는 사업의 방향을 향해 긍정적인 태도를 가져야할 때이다. 시간을 가지고 생각을 정리한 다음, OTC 비 즈니스를 더욱 성공적으로 만들기 위한 긍정적인 행동들을 나열해서 적어봐라. 목록을 만드는 것은 아주 강력한 힘을 발휘한다. 물론 목 록에 기록한 모든 것을 실행하지 않을지도 모르지만, 그 중 몇 가지는

make your OTC business more successful. Writing things down on a list is very powerful. You may not do everything on the list, but you will do some of the things and they will have a positive influence on your business. Put the list on a pegboard where you can see it daily and each time you accomplish one of the things on your list check it off. Running an OTC store can be very overwhelming. Just the day-to-day routine things that need to be done can be exhausting and leave you with not much time left to do anything extra to help make your business more successful in 2013. Following are 10 examples of things you may want to put on your list:

실천할 것이며 그것만으로도 당신의 비즈니스에 긍정적인 영향을 미

1. Make my store a nice place to shop by being sure my products are neatly stacked on shelves and my store is neat and clean.

세일 섹션” 만들기.

칠 것이다. 당신이 매일 볼 수 있도록 목록을 메모 보드에 붙여두고, 한가지씩 실행할 때마다 체크를 해보자. OTC 매장을 운영한다는 것 이 간단한 일은 아니다. 매일 처리해야하는 일상적인 일들만으로도 당신을 지치게할 뿐 아니라, 2013년 사업을 더욱 성공시키기 위한 여 분의 무엇인가를 시도할 만한 시간을 주지 않을 수도 있다. 다음은 당 신이 목록에 넣길 원하는10가지 새해 각오의 예이다: 1. 상품이 깔끔하게 진열되어 있고 매장은 깨끗해서 고객들이 즐겁게 쇼핑할 수 있는 매장 만들기. 2. 박스안에 오래 있었거나 판매가 저조한 모든 제품들을 정리해서 “

3. 현재의 트랜드와 유행 패턴을 유지하고 공급 업체로부터 받을 수 있는 최신 제품을 주문,

2. Clean out all of the products that have been in boxes or are slow sellers and create a “clearance section” in my store. 3. I will keep up with current trends and be sure to order and stock some of the trendy new products available from my distributor. (Most distributors have “New Item” sections in their catalogs and flyers and you can easily find the trendy new items that are available.

보유하기 (대부분 공급업체들은 제품 카탈 로그나 전단에 “신제품” 섹션이 있으니 최 신 제품을 쉽게 찾을 수 있을 것이다). 4. 고객들이 매장으로 들어서자마자 쉽게 볼 수 있도록 매장 내에 “신제품”섹션 만 들기. 5. 고객들을 위한 소비자 잡지뿐 아니라 제품 관련 정보 잡지를 읽는 시간도 갖기 (이것은 어떤 제품이 많이 판매되는 지 보여줄 뿐 아니라, OTC 매장 운영자로서 여러분에게 매우 가

4. Make a “New Item” section in my stores so my customers will see them as soon as they walk in. 5. Make some time to read trade magazines as well as the consumer magazines. (These are well worth your time since they show products that are good sellers and many have educational information that is very valuable to you as an OTC store owner.)

치 있는 정보를 포함하고 있다 는 점에서 여러분에게 아주 귀 중한 시간이 된다). 6. 매장안에 이런 저런 제품 포스터와 사인 붙일 시간 을 꼭 만들기. 공급업체에 정기적으로 제품 포스터 를 요청하고, 내가 원하 는 스타일의 사인을 제 작할 수 있는 사인 제 작업체 찾기. 이것은 고객들이 여러분의 매 장에서 쇼핑을 하는 동

6. I am finally going take the time to put up signage and posters in my store. I will ask my distributor to send me posters on a regular basis and I will find a sign store where I can have signage

안 자신들이 필요한 것 을 쉽게 찾는데 도움이 될 것이다. 7. 세일 전단지를 만들고 1년 동안 다양한 시기에 걸쳐서 세일 January 2013 OTC Beauty Magazine

K-t-K made. This will help my customers find what they need when they shop in my store.

행사를 실시하기. 매장 앞쪽에 전단지를 배치하 는 것은 물론 고객들에게 우편으로도 보내기.

7. I will make some sale flyers and run sales at various times during the year. I’ll keep the flyers in the front of the store and will also mail them out to my customers.

8. 고객들이 개인 정보를 작성할 수 있도록 고객카 드를 만들어서 특별 행사 를 실시할 때마다 홍보물 을 발송할 수 있도록 고 객 리스트 만들기.

8. I will have index cards available for my customers to fill out with their name, address, salon name and address, and zip codes so that I can develop a list of customers to send flyers to when I am having special sales.

9. 지역 사회에 환원할

9. I will find ways to give back to the community. Perhaps I will donate some products to local churches or women’s shelters, give out grocery gift cards, and try to find other areas of opportunity to give back to the community.

10. 내가 가진 것에 감사

수 있는 방법 찾기. 지역 의 교회나 여성 쉼터에 제품들을 기부하거나, 생 활용품 및 식품의 상품권 을 제공할 수도 있으며, 지역사회에 보답할 수 있 는 다른 분야의 기회를 찾는데도 노력하기.

하고 가족들과 즐길 시간 더 갖기. 이 목록은 계속 이어질 수 있다. 모든 걸 한 번 에 다 해낼 필요는 없다. 가까이 두고 판매 실적을 올릴 수 있는 좋은 아이디어가 떠오를 때마 다 목록을 작성하면 된다. 당장 다음 주나 다음 달까지는 도달할 수 없

10. I will take some time to count my blessings and enjoy my family. This list can go on and on. It doesn’t have to all be done at once. Keep it handy and when you get a good idea of something you want to do to rev up your sales write it down on the list. You may not get to it in the next week or the next month but it will be there on the list, waiting for you and every time you go over your list you will be reminded of it. Eventually it will get done.

겠지만, 그것들은 여러분이 작성한 목록 안에서 여러분을 기다릴 것이 고 여러분이 목록을 들춰볼 때마다 상기시켜줄 것이다. 결국 모두 해내 게 될 것이다. 저희 Ted Fishman & Associates은 여러분과 여러분 주변 모두가 아주 행복하고 건강하며 번영하는 새해가 되기를 기원합니다.

We at Ted Fishman & Associates wish you and yours a very happy, healthy, and prosperous New Year! Ted Fishman, president of Ted Fishman & Associates is an industry veteran who has dedicated his life to the betterment of the business. He can be reached through email at tfish90469@aol.com.

OTC Beauty Magazine January 2013

September 2012OTC Beauty Magazine

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Knowledge to Know by Cindy Tawiah

The Proper Use of Oils and Their Purpose 오일의 올바른 사용 법과 목적

he human scalp naturally produces oil known as sebum which helps to reduce flakiness and prevents hair from looking dull and dry. Application of oils to the hair and

scalp should be done sparingly or in moderation. The main thing that black hair needs is moisture which needs to be replenished routinely to ensure healthy hair. That being said there are a variety of oil-based products which promise to alleviate dryness and have been known to work. A few of these oils are Olive Oil, Coconut Oil and Argan Oil to mention a few. For years women have greased their scalps, bathed in oils and requested hot oil treatments or applied the oils to their hair. The objective was to relieve dryness and give dull, dry hair a shine. Olive Oil has superior penetrating power and is sometimes used in brilliantine hair dressings, emollients, eyelash oils, lipstick, nail polish removers, shampoos, face powder, anti wrinkle creams and massage oils. It is a pale yellow or greenish oil obtained from ripe olives grown around the Mediterranean Sea. Coconut Oil is another oil which is contained in hair dressing products, soaps and shampoos. It lathers readily and is a great skin cleanser. Theobroma Cacao (Cocoa) is used to make cocoa butter and is a solid fat expressed from the roasted seeds of the cocoa plant. It helps heal or fade stretch marks and scars and can also be used in haircare preparations. Argania Spinosa (Argan tree from Morocco) produces Argan Oil. It has become a widely used oil in many products and has been widely marketed for cosmetic use as a Moroccan Oil.

인

간의 두피는 흔히 피지로 알려진 천연 오일을 생산하는데, 이것은 두피가 조각조각 얇게 벗 겨지는 것을 감소시키고 모발이 푸석하고 건 조해지는 것을 방지하는데 도움이 된다. 모발과 두피에는 소량이나 적당량의 오일을 사용해야만 한다. 검은 모발에 주로 필요한 것은 건강한 모발을 유지하기 위해 정기적으 로 수분을 보충하는 것이다. 그러나 건조함을 완화시켜준 다고 약속하며 실제로도 효과가 좋은 것으로 알려진 다양 한 종류의 오일 베이스 제품들이 있다. 이 가운데 언급할 수 있는 몇몇 제품들이 바로 올리브 오일, 코코넛 오일 그 리고 아르간 오일이다. 수년간 여성들은 두피에 기름을 바르고, 오일 목 욕을 하며, 자신의 모발에 오일을 바르거나 핫 오일 트리 트먼트를 해왔다. 목표는 건조함을 없애고 푸석하고 건 조한 모발을 윤기나게 만드는 것이다. 올리브 오일은 아 주 강력한 침투력을 가지고 있어서 때때로BriLLianTine( 브릴리언틴 혹은 포마드)헤어 드레싱, 화장수, 속눈썹 오 일, 립스틱, 매니큐어 리무버, 샴푸, 페이스 파우더, 주름 방지 크림이나 마사지 오일로 사용된다. 지중해 근처에서 잘 자란 올리브에서 얻는 옅은 노란색이나 녹색빛을 띄는 오일이다. 코코넛 오일은 헤어 드레싱 제품, 비누, 그리고 샴 푸에 포함되는 또 다른 오일이다. 거품이 쉽게 나서 피부 클린저로 아주 좋다. 카카오 나무는 코코아 버터를 만드 는데 사용되며, 코코아 버터는 코코아 식물의 볶은 씨에 서 추출한 고체 지방이다. 이것은 스트레치 마크(튼살)나 상처를 연하게 하거나 치료하는데 도움이 될 뿐 아니라,

Argan Oil contains Tocopherols (vitamin E) and is also known for its healing properties. Oils applied directly to hair can cause hair to become weighed down and greasy. It can also lead to product build up on the scalp which leads to flakiness and cause the scalp to itch. The percentage of oil in quality hair care product formulas is in minimal portions. These are very light oils not as heavy as with the hot oil and olive oils. These hair care formulations are also blended with proteins, conditioners, and moisturizers which further reduce the portions of oil. Moisture is the key to healthy hair. After all when a plant is dry and it is in soil we water it or hydrate it. We don’t pour oil in the soil. Dry hair should be treated the same way using products which help add or maintain moisture levels in the hair. And if oils are used they should be done sparingly and not as a matter of routine. Try putting a drop of oil on a blank piece of paper and January 2013

OTC Beauty Magazine

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notice it spreads. Therefore oil should be recommended for use in smaller doses and quality hair care products containing these products can be purchased and used. After all, the goal for many of your customers is to have healthy hair and to grow their hair. The information you supply them with will lead to trust of your expertise and knowledge, and will lead to greater sales.

Cindy Tawiah,

is the Creator and Founder of Diva by Cindy Hair products.

She has also been featured in several hair magazines and her products were highlighted through several media platforms. Her desire is to now take her products national and heal generations of women everywhere. Visit http://www.divabycindy.com.

OTC Beauty Magazine January 2013

모발 관리 준비 과정에서 사용할 수도 있다. Argania Spinosa (모로코의 아르간 나무)는 아 르간 오일을 생산한다. 다양한 제품에 널리 사용되는 오 일이며 미용 분야에서는 모로코 오일로 널리 판매되어 왔 다. 아르간 오일은 토코페롤(비타민 E) 를 함유하고 있으 며 치료 효능으로도 잘 알려져 있다. 모발에 직접적으로 오일을 바르게 되면 모발이 무 거워져 아래로 쳐지거나 기름기로 번들거릴 수가 있다. 또한 오일이 두피에 쌓이게 되면 두피가 일어나거나 가려 움을 일으킬 수도 있다. 품질 좋은 헤어 케어 제품에서 오 일의 비율은 극히 소량이다. 핫 오일이나 올리브 오일만 큼 무겁지 않은 가벼운 오일도 많이 있다. 또한 이러한 헤 어 케어 제품은 프로틴과 컨디셔너, 그리고 오일 함유량 이 더욱 적은 모이스쳐라이저와 혼합된다. 수분은 건강한 모발의 핵심이다. 결국 식물이 건 조해지면 우리는 흙에 물을 주거나 식물에 수분을 공급한 다. 흙에다 기름을 붓지는 않는다. 건조한 모발 역시 같은 방법으로 모발에 수분을 공급하여 이를 유지하는데 도움 이 되는 제품을 사용해야 한다. 만일 오일을 쓸 경우, 아 주 소량만 사용해야 하며 일상적으로 사용해서는 안된다. 종이에 기름 한 방울을 떨어트려서 퍼지는 것을 살펴봐 라. 따라서 오일은 극히 적은 양만 사용하고 이런 제품이 함유된 품질 좋은 헤어 케어 제품을 구매해서 사용하도록 권장해야 한다. 결국 대다수 고객들의 목표는 모발이 건 강하게 자라는 것이다. 판매하는 제품에 대해 당신이 갖 고 있는 정보는 고객들로 하여금 당신의 전문성과 지식을 신뢰하게하고, 이것은 더 큰 매출로 이어질 것이다.

September 2012OTC Beauty Magazine

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Urban Call Briefs by Lafayette Jones

BLACK BEAUTY AND MAGAZINES The African-American Magazines for Beauty Advice, Products and Trends

First in a Series

or decades, African-Americans have turned to magazines for information on beauty, fashion, regional and national news. The magazines have the instantly recognizable covers that always fill the stands near the check-out area at mall, supermarket and hair salons. African-American readers count on these magazines to cover the important events affecting the African-American community, keep them informed on the lives of their favorite celebrities, and to recommend the latest products and trends in the beauty industry for people of color. This article, a first in a two-part series, will include iconic African-American magazines such as Essence, Ebony, Jet, Sophisticateâ&#x20AC;&#x2122;s Black Hair Styles and Care Guide, BLACK ENTERPRISE, O, The Oprah Magazine, Sister 2 Sister and Upscale.

Lafayette Jones

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi â&#x20AC;&#x201C; Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. January 2013 OTC Beauty Magazine

Urban Call Briefs Essence

Magazine: Essence Beauty Section: Beauty & Hair Editor: Constance C. R. White Editor Emeritus: Susan L. Taylor Founded(s): Edward Lewis, Clarence O. Smith, Cecil Hollingsworth, Jonathan Blount & Denise M. Clark Publisher: Michelle Ebanks, President of Essence Communications, Inc. Officers: Greg Monfries, Creative Director; Vanessa K. Bush, Executive Director Founded: 1970 Frequency: Monthly Readership: 8.5 Million Website: www.essence.com Description: Essence is a monthly magazine for African-American women between the ages of 18 and 49. The New York based publication which circulates to over 1.5 Million readers covers fashion, lifestyle and beauty with an intimate girlfriend-to-girlfriend tone, and their slogan “Fierce, Fun, and Fabulous” suggests the magazine’s goal of empowering African-American women. The topics the magazine discusses range from celebrities and fashion to point-of-view pieces addressing current issues in the African-American community. The Beauty & Hair section of Essence is full of high-end makeup brands for women of color and the season’s most glamorous hair trends with chemically treated and non-chemically treated hair. Magazine: Ebony Beauty Section: Style- Fashion, Beauty, Grooming Editor: Amy DuBois Barnett Founded: John H. Johnson, Eunice W. Johnson Publisher: Linda Johnson Rice, Chairman & COO Officers: Desirée Rogers, Chief Executive Officer; Stephen Gregory Barr, Senior V.P./Group Publisher Owner: Johnson Publishing Company Founded: 1970 Frequency: Monthly Readership: 11 Million Website: www.ebony.com Description: Ebony Magazine, the oldest and largest black publication, was founded by John H. Johnson and has published continuously since the autumn of 1945. Ebony cover photography has since its inception focused on African-American celebrities and politicians, such as Dorothy Dandridge, Mariah Carey, Barack Obama, and Zoe Saldana. Ebony has strived to address African-American issues, personalities and interests in a positive and self-affirming manner. Advertisers have for decades created ads specifically for the pages of Ebony that featured black models using their products. The magazine’s fashion section is synonymous with featuring black couture models. For more than 50 years, Ebony led the way in showing Black America the latest in high fashion with the Ebony Fashion Fair. The modeling show premiered creations by the world’s biggest designers and made big stars out of some of its models including Pat Cleveland and Ophelia DeVore. Ebony’s influential beauty section features their top picks of hair products, easy tips to maintain healthy hair, and celebrity hair stories.

Ebony

Magazine: Jet Beauty Section: Beauty Editor: Mitzi Miller Founded: John H. Johnson, Eunice W. Johnson Publisher: Linda Johnson Rice, Chairman & COO Officers: Desirée Rogers, Chief Executive Officer; Anslem Samuel Rocque, Managing Editor Founded: 1951 Frequency: Weekly Readership: 820,557 Website: www.jetmag.com Description: As a sister-digest to Ebony magazine, Jet is notable for its role in chronicling the early days of the American Civil Rights movement from its earliest years, including coverage of the Emmett Till murder, the Montgomery Bus Boycott, and Martin Luther King, Jr. The magazine contains fashion and beauty tips, entertainment news, dating advice, political coverage, health tips, and diet guides, in addition to covering events such as fashion shows. Since 1952, Jet has had a full-page feature called “Beauty of the Week.” This feature includes a photograph of an African-American woman in a swimsuit (either one-piece or two-piece, but never nude), along with her name, place of residence, profession, hobbies and interests. Many of the women are not professional models and submit their photographs for the magazine’s consideration. The purpose of the feature is to promote the notion that African-American women are beautiful. 44

OTC Beauty Magazine January 2013

Jet

Sophisticate’s Black Hair Styles and Care Guide Magazine: Sophisticate’s Black Hair Styles and Care Guide Beauty Section: Beauty & Hair Editor: Jocelyn T. Amador Founded(s): James L. Spurlock, Bonnie L. Kreuger Publisher: James L. Spurlock Officers: Bonnie L. Krueger, Publishing & Editorial Services Director; Kim Bigelow Earley, Production Manager Founded: 1982 Frequency: Eight Issues per Year Readership: 1.5 Million Website: www.sophisticatesblackhairstyles.com Description: Sophisticate’s Black Hair Styles and Care Guide (SBH) is the number one bestselling magazine devoted to African-American hair and beauty. SBH is a complete, all-color hair care and hair styling, beauty and grooming guide for African-American women, addressing those topics with detailed editorial and visual support. Since its first issue, SBH has stayed true to its vision to create a magazine for its readers that offers solid solutions to their everyday hair care and beauty concerns. The guide is also dedicated to showcasing the work of the talented Black cosmetologists who spend so much time honing their skills, staying up on the trends and continuing their education with product usage.

BLACK ENTERPRISE Magazine: BLACK ENTERPRISE Beauty Section: Lifestyle- Fashion & Beauty Editor: Derek T. Dingle, S.V.P. Founded: Earl G. Graves, Sr. Publisher: Earl G. Graves, Sr., Chairman Officers: Earl G. Graves, Jr., President & Chief Executive Officer; Alfred A. Edmond, Jr., S.V.P./ Multimedia Editor at Large Founded: 1970 Frequency: Monthly Readership: 4 Million Website: www.blackenterprise.com Description: BLACK ENTERPRISE is the premier business, investing, and wealth-building resource for African Americans that has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. As a total media firm, BLACK ENTERPRISE offers publishing, digital and broadcast to educate and empower their audience to become full participants within the global economy. BlackEnterprise.com highlights Women of Power and offers a Fashion & Beauty section dedicated to providing black business women with the latest trends in work wardrobe.

O, The Oprah Magazine Magazine: O, The Oprah Magazine Beauty Section: Beauty & Hair Editor: Susan Casey Founded: Oprah Winfrey & Hearst Corporation Publisher: Hearst Magazines Officers: Gayle King, Editor at Large; Adam Bell, Managing Editor Founded: 2000 Frequency: Monthly Circulation: 2,461,464 Website: www.oprah.com/omagazine Description: Founded by multi-billionaire Oprah Winfrey, O, The Oprah Magazine, which is often simply referred to as O, aims to inspire readers to live their best life by presenting information, advice, and tools focused on self-empowerment. Dedicated to helping readers embrace more of who they really are, O seeks to encourage growth and discovery through charged stories and lessons. The magazine offers Oprah’s recommended beauty buys of the week, of the month, fashion accessories for the season and products for every hair type. Those who look to O for beauty recommendations tend to be married, mothers or working women. January 2013 OTC Beauty Magazine

Urban Call Briefs Sister 2 Sister Magazine: Sister 2 Sister Beauty Section: The Beauty Place Editor: Lorenzo Brown Founded: Jamie Foster Brown Publisher: Jamie Foster Brown Officers: Russell Brown, Business Operations Manager, Kia Hopings, Office Manager Owner: Johnson Publishing Company Founded: 1988 Frequency: Monthly Readership: 800,000 Website: www.s2smagazine.com Description: Sister 2 Sister Magazine is one of the premiere choices for AfricanAmericans who want entertainment news straight from the source. Sister 2 Sister’s longstanding relationships with top industry insiders, top AfricanAmerican celebrities, and newly minted reality stars grants access to an influential and fully engaged audience within the pages of the publication. The Beauty Place section of the magazine is full of a festive soiree of beauty products including makeup, nail polish, skin treatments and accessories. These easily obtainable and affordable products make Sister 2 Sister a go-to magazine for the AfricanAmerican consumer in search of easily achievable beauty methods.

Upscale Magazine: Upscale Beauty Section: Beauty & Style Editor: Sheila Bronner Founded & Publisher: Bernard Bronner Officers: Gerald Render, V.P.; Allison Backer, Senior Editor; Maggie E. Ocasio, V.P. of Marketing Founded: 1989 Frequency: Nine Issues per Year Readership: 177,787 Website: www.upscalemagazine.com Description: Upscale Magazine, owned by the Bronner Bros. empire which hosts the annual Bronner Bros. International Hair Show, is the ultimate lifestyle magazine addressing the needs of stylish, informed and progressive African– Americans. Readers find the latest news in entertainment, beauty, fashion, health, fitness and travel. It is more than a magazine, it is a lifestyle. It is a place to be empowered and inspired to live loudly, learn smartly and embrace life with passion. Upscale Magazine’s Beauty & Style section features recommend hair products for all African-American hair textures while some of the biggest celebrities wear glam, funky and playful hairstyles that readers can easily duplicate for an upscale look.

OTC Beauty Magazine January 2013

January 2013 OTC Beauty Magazine

Business Tips by Hillel L. Presser

Will You Be Prepared for the Next Hurricane Sandy? Asset Protection Specialist Offers Disaster Safeguarding Tips

또 다른 허리케인 샌디에 미리 대비할 것인가? 자산 보호 전문가가 제시하는 재난 예방법

s the beleaguered residents of New York City and New Jersey continue to put their lives back together, asset protection lawyer Hillel L. Presser reminds Americans – it could happen to you! “We’ve seen some bizarre, destructive weather in recent years – nearly 1700 tornadoes in 2011, extreme drought this year [2012] and Hurricane Sandy followed up with a Nor’easter, just to name a few,” says Presser, author of “Financial Self-Defense (Revised Edition),” www.assetprotectionattorneys.com. “And we can expect more of the same. AccuWeather is forecasting major snowstorms from North Carolina to New York City in January and February; severe storms across the South, with the possibility of tornadoes and flash flooding; and a growing drought in the Northwest that carries the potential for more wildfires.” People should take steps now, before a crisis, to make sure they’re protected, he says. “If your tree falls on your neighbor’s house in a storm, will you be prepared for a lawsuit?” he asks. “Is your important paperwork in a safe place where you’ll be able to access it if your home 48

OTC Beauty Magazine January 2013

사

면초가에 몰린 뉴욕시와 뉴저지 주민들이 다시 일상로 복귀하는 모습을 보면서, 자산 보호 변호사인

hillel L. presser는 미국인들을 상기시킨다. 이것은 당신에게도 일어날 수 있는 일이다! “우리는 최근 몇 년 동안 몇몇 이상하고 파괴적인 날씨 변화를 겪었습니다. 2011년에는 거의 1700번 정도의 토네이도가 있었고, 2012년에는 심한 가뭄과 허리케인 샌디가 북동풍의 뒤를 따라왔습니다, 이건 단지 일부에 불과하죠. “Financial self-defense재정의 자기 방어 (revised edition)”의 저자인 presser가 말한다. www.assetprotectionattorneys.com “이보다 더 한 것을 겪게 될 수도 있습니다. accuWeather는 1-2월에 노스캐롤라이나에서 뉴욕까지 강력한 눈보라를 예상하고 있으며, 토네이도와 홍수 가능성을 동반한 심한 폭풍이 남부 지역에 있을 것이라고 합니다. 북서부지방에서는 산불로 이어질 수 있는 가뭄이 심해지고 있습니다.” 우리는 위기가 오기 전에 당장 조치를 취해 자신을 보호해야 한다고 그는 말한다. “당신 정원의 나무가 폭풍에 이웃집으로 넘어지면, 당신은 소송을 준비할 것입니까?”

floods, like so many people in New York and New Jersey?”

그가 이렇게 질문한다. “뉴욕과 뉴저지의 많은 주민들이 겪은

He offers these tips for safeguarding your assets now:

있는 안전한 곳에 중요한 서류들을 보관하고 있습니까?”

• Protect your assets from lawsuits. One way to do this is by protectively titling non-exempt assets. Exempt assets vary by state and may include such things as your primary residence and personal furniture; make sure to check your specific state exemptions – those items generally should not need any extra protection. However, non-exempt assets, such as bank accounts, recreational vehicles and the like, should be titled in the names of corporations, limited partnerships, domestic trusts and other entities. • Have adequate insurance. In fact, over-insure your assets! Those include -- but are not limited to -- your car, home, and other valuables. You never know what you could lose in a natural disaster. • Diversify your assets geographically. This is extremely important in the case of natural disasters. Use

것과 같은 홍수를 당신이 겪게 될 때도 당신이 접근할 수

그는 다음과 같은 자산 보호에 관한 도움말을 해 주었다.

• 소송으로부터 자산을 보호할 수 있다. 이렇게 할 수 있는 한가지 방법은 비면제 자산에 대해 보다 방어적으로 관심을 기울이는 것이다. 면제 자산은 각 주별로 다를 수 있으며 주요 거주지나 개인 가구 등이 포함될 수 있다. 자신의 해당 주의 면제 목록을 확인해야 한다. - 이러한 항목은 일반적으로는 별도의 보호가 필요하지는 않다. 그러나, 은행 계좌, 레크리에이션 차량과 유사 종류의 비면제 자산들은 법인체나 파트너십, 국내 신탁 및 기타 법인의 이름으로 돌려놓아야 한다.

• 적절한 보험에 가입해라. 사실상, 당신의 자산 가치 이상으로 초과 보험에 가입해라. 여기에는 차량이나 집, 기타 귀중품들이 포함되며 제한은 없다. 자연재해로 당신이 어떤 손실을 보게 될지는 알 수 없는 일이다. January 2013 OTC Beauty Magazine

Business Tips international asset protection to help disperse your valuables into some non-U.S.-based jurisdictions.

• 당신의 자산을 지리적으로도 다양하게 분산시키라. 이것은 자연 재해의 경우 아주 중요하다. 국제 자산 보호를 사용하면 미국 관할 밖의 국가에 귀중품을 분산하는데 도움을 받을 수 있다.

• Safeguard your paperwork. Collect and copy all paperwork and have it accessible in the event you must evacuate. Give the second copy to a trusted financial advisor, attorney or trustee for safekeeping. Take a video of every room and keep an itemized asset list with your paperwork. That way, you’ll have the documentation to present to your insurance company when filing a claim. Photos and videos, as well as receipts and documents showing the value of those assets will help.

• 서류나 중요한 문서를 보호해라. 모든 문서를 모아 사본을

• Safeguard your business. Create a plan of action to implement in the event of a natural disaster, and practice implementing it. Hurricane Sandy illustrated the problems business owners faced in trying to resume operations during widespread power outages and equipment destroyed by floodwaters. Do you have a generator? Can you utilize cloud computing? Keep a record of all payrolls and business documents remotely so that if you don’t have access to your business dwelling, you can still access copies of all important business documentation.

• 당신의 비즈니스를 보호해라. 자연 재해의 경우 실행할

만들고, 당신이 대피할 때 쉽게 꺼낼 수 있는 곳에 보관해라. 신뢰할 수 있는 재정 고문이나 변호사, 신탁 관리자에게 두 번째 사본을 제공해라. 모든 방을 비디오 촬영하고 모든 서류를 항목별로 분류해서 보관해라. 이렇게 하면, 보험회사에 클레임을 제출할 때 제시해야할 서류를 제대로 갖추게 된다. 자산의 가치를 보여줄 수 있는 영수증이나 문서뿐 아니라, 사진과 비디오 등도 도움이 될 것이다.

수 있는 행동 계획을 작성하고, 실행 연습을 해라. 허리케인 샌디는 홍수로 전원 공급이 차단되고 장비들이 파괴된 동안 비즈니스 소유자들이 작업을 재개하려고 했던 문제점들을 지적했다. 당신의 사업체에 발전기가 있는가? 클라우드 컴퓨팅(인터넷상의 서버를 통하여 데이터 저장, 네트워크, 콘텐츠 사용 등 IT 관련 서비스를 한번에 사용할 수 있는 컴퓨팅 환경)을 활용할 수 있는가? 모든 급여 내역과 문서 기록을 원격으로도 보관하면 만일의 경우 당신이 사무실에서 접속할 수 없을 때에도, 모든 중요한 비즈니스 문서의 기록 사본들을 접속할 수가 있다.

• Make sure your estate plan is up to date. Everyone should have an updated Estate Plan, including minor children. Choose one trustworthy person to be the executor of your estate. This person should have a hard copy of your financial account information and list of your assets, including intellectual property and passwords that you can access in the event of a natural disaster.

• 당신의 자산 플랜이 최신 정보인지 확인해라. 미성년자를 포함한 모든 사람들이 업데이트된 자산 플랜을 갖고 있어야만 한다. 신뢰할 수 있는 사람을 당신의 자산 관리자로 선택해라. 이 사람은 지적 재산권 및 자연 재해를 당했을 경우 당신이 접속할 수 있는 비밀 번호를 포함한 당신의 금융 계좌 정보와 자산 목록의 하드 카피를 보관하고 있어야만 한다.

Hillel L. Presser, Esq., MBA His firm, The Presser Law Firm, P.A., represents individuals and businesses in establishing comprehensive asset protection plans. He is a graduate of Syracuse University’s School of Management and Nova Southeastern University’s law school, and serves on Nova’s President’s Advisory Council. He also serves on the boards of several non-profit organizations for his professional athlete clients. He is a former adjunct faculty member for law at Lynn University. Complimentary copies of “Financial Self-Defense” are available through www.assetprotectionattorneys.com. 50

OTC Beauty Magazine January 2013

September 2012 OTC Beauty Magazine

Business Tips by Sharon Bennett

: s p i h s n o i t a l e R Office The Different Shoes You Have To Fill 직장 내 인간 관계: 당신이 처리해야 할 각기 다른 임무들

n today’s business world your life is bombarded with constant requirements for your time, energy and mind. Balancing all the varied facets that affect your life can prove to be complex, but it is an absolute necessity. Not doing so can mean the difference between a positive or negative outcome. Everyone has different roles to fill at the office, sometimes all at once; whether it’s the boss, the colleague or the subordinate. How you handle these relationships is like slipping into a different pair of shoes. Sometimes a person has to try many different shoes before they find one pair that fits their personality, business style and budget.

오

늘날 비즈니스 세계에서 당신의 생활은 당신의 시간과 에너지, 그리고 마음을 끊임없이 요구 받고 있다. 당신의

생활에 영향을 끼치는 다양한 측면들간의 균형은 복잡함을 증명하지만, 절대적으로 필요한 것이다. 그렇게 하지 않는 것은 긍정적인 결과와 부정적인 결과의 차이를 의미한다. 누구나 직장에서 수행해야 할 다른 역할들이 있고, 때로는 모두 한 번에 해야할 수도 있다. 상사이든, 동료이든, 부하 직원이든. 당신이 이런 관계들을 조절하는 방법은 각기 다른 신발에 발을 넣는 것과도 같다. 사람은 때때로 자신의 성격이나 비지니스 스타일, 예산에 맞는 한 컬레의 신발을 찾기까지 수 많은 다른 신발을 신어봐야만 한다.

상사: 상사가 자신의 동료나 부하 직원과 관계를 갖는 방법은 그들을 존중하고 업무상의 비지니스 파트너로서 대하는 것이다. 직원들은

OTC Beauty Magazine January 2013

The Boss: The way a boss should relate to their colleagues and subordinates is to treat them with respect and as partners in the business in which they work. Employees perform better if they have a vested interest in the company, are respected, and feel as if they make a difference. Your management style can be that of the authoritarian; but that won’t earn you the loyalty and respect of your subordinates. That’s compliance out of fear! Motivate your staff to get involved via a model of mutual respect and collaboration, not a, “My shoes are bigger than your shoes” attitude. That’s ego, which is temporary and accomplishes nothing permanent. Learn how to speak to others in a non-condescending manner. Be attentive and ask questions. Thank your colleagues and subordinates regularly, and encourage them to research and explore their own ideas. Make a concerted effort to engage your employees on a regular basis and reward their successes. Be a boss you would want to have. The Colleague: Similarly, respect your coworkers – strive to get along, don’t blur too much the line between coworkers and friends. Respect is the key! Have respect for your boss and your coworkers, but also have respect for yourself – champion your work, but

자신들이 존중받으며, 회사에 대한 기득권을 가지고 있을 때, 그들이 변화를 만들 수 있다고 느낄 때 더 나은 업무 수행 능력을 발휘한다. 당신의 관리 스타일이 권위적일 수는 있겠지만, 그럴 경우 부하 직원들의 충성과 존경은 얻을 수가 없다. 그건 단지 두렵기때문에 따르는 것이다!

“내 신발이 당신의 신발 보다 더 크다.” 는 식의 태도가

아니라, 상호 존중과 협력의 모델을 통해 참여할 수 있도록 직원들에게 동기를 부여해라. 지극히 일시적이며 영구적으로는 아무 득 될게 없는 것이 바로 자존심이다. 다른 사람에게 거들먹거리지 않고 말하는 방법을 익혀라. 배려하고 질문해라. 동료와 부하 직원들에게 정기적으로 고마워하고, 그들이 자신의 아이디어를 연구하고 탐색할 수 있도록 응원해라. 정기적으로 직원들의 참여를 유도하고 그들의 성공을 보상할 수 있는 공동의 노력을 만들어라. 당신이 되고 싶은 상사가 되라.

동료: 마찬가지로, 동료를 존중하라-친해지려고 노력해라, 그러나 동료와 친구 사이의 경계를 지나치게 흐리지는 마라. 존중이 해결 방법이다! 당신의 상사와 동료들을 존중해라, 그러나 또한 당신의 업무에서 챔피언인 당신 자신도 존중해라, 건설적인 비판에 두려워하거나 분노하지 마라. 그것을 긍정적인 변화와 발전을 위해 이용해라. 동료들에 대한 소문에 현혹되거나 뒷담화하지 마라. 그런 말들은 결국 당신을 잡으러 되돌아 올 것이다.

부하: 고용의 모든 단계는 기업의 성공에 있어서 중요한 부분이다. 각자의 개성과 그에 맞는 역할을 파악하는 것은 당신의 성공에 도움이 될 것이다. 당신 자신과 조직이 성공할 수 있도록 모든 개인의 특성을 인식하고 그들이 더욱 발전할 수 있는 각자의 위치에 그들을 배치해라. 당신이 존중하고 모방할 수 있는 다른 사람들의 자질을 찾아봐라. 직원들의 질병이나 업무 저하, 주요 차질 등으로 회사는 일년에

January 2013 OTC Beauty Magazine

Business Tips don’t be afraid or angered by constructive criticism; use it to make positive changes and improvements. Don’t give into temptation to gossip about your coworkers. Those words will come back to haunt you. The Subordinate: Every level of employment is an integral part of that company’s success. Knowing the different personalities and how they function can help you to succeed; set yourself and your organization up for success by recognizing everyone’s individual personality traits and place them in positions where they will thrive. Look for qualities in others that you admire and emulate them. Companies lose millions of dollars a year in employee illnesses or sub-par work, a major setback, likely because many employees feel no allegiance to the team, or feel as if they are not a pivotal cog in the organization. Brainstorm ways that the company can get more participation via inspiration, and move others to work as an integral unit for the betterment of the whole by moving towards wellness. Come up with strategies to motivate and inspire your employees by decreasing stress and anxiety. Ask them what they want.

수백만 달러의 손실을 볼 수 있는데, 이것은 많은 직원들이 팀에 대한 충성심이 없거나 그들이 조직에서 중심축과 같은 존재는 아니라고 느끼는 것으로부터 비롯된다. 회사는 영감을 통해 보다 많은 참여를 얻을 수 있고, 전체적인 향상이 웰빙으로 이어지는데 직원 각자가 중요한 부분으로 일하게 만드는 방법을 창조적 집단 사고라고 한다. 직원들에게 동기를 부여하고 영감을 줄 수 있는 전략을 마련해서 그들의 스트레스나 화를 감소시켜라. 그들이 원하는 것을 물어봐라. 사람은 때때로 자신의 성격이나 비즈니스 스타일, 예산에 맞는 한 컬레의 신발을 찾기 전에 수 많은 다른 신발을 신어봐야 한다. 모든 사람들이 자신의 직업에서 이런 역할들을 해나간다, 당신이 배운 것을 기억하고 건강한 관계를 유지해라. 당신에게 완벽한 신발을 신고 나은

Sometimes a person has to try many different shoes before they find one pair that fits their business style, personality and budget. Everyone moves through these roles in their career, remember what you learned and keep healthy relationships. Step into your perfect pair of shoes by stepping into a better life; a life that you take control and responsibility for.

인생 속으로 걸어 가라. 당신이 조정하고 책임지는 인생이 되야 한다.

Sharon Bennett, BA, BSN

She is the author of the Shoe Fetish Series, the International Library of Poetry’s Editor’s Choice Award 2001 winner, a member of the National Speakers Association and the National Association of Professional Women. For more information see ShoeFetishMovement.com, call 888-321-9604, or email ShoeFetishMovement@yahoo.com.

OTC Beauty Magazine January 2013

has been a motivational health and wellness consultant

for nearly 16 years with a desire to help others heal emotionally, be healthy and realize their full value.

January 2013 OTC Beauty Magazine

H 50

OTC Beauty Magazine July 2012

King of Locs by Cyrus Jackson

Robert’s Diamond Bond: To Protect Natural Hair and Serve

the Consumer

Healthy hair is all the rage as the ethnic hair care sector embraces the natural hair care trend. Chemicals can be harsh on hair that is already prone to damage and dryness by nature. Unfortunately, hair with a natural curl pattern tends to be more vulnerable to heat and styling damage. This is where the “protective style” becomes handy. A protective style refers to a hassle free style that allows natural hair to remain in a state of rest but still maintain manageability, style and nourishment. One popular style is the braid. They come in all shapes and forms, from cornrow and plaits to twists and coils. The rise in the weave industry has created a market for the versatile natural hair care customer. If weaves and extensions are executed and styled with the right products and with the health of the natural tresses in mind it can be the key to even longer, stronger natural hair. There is nothing new under the sun as the saying goes. Everything from the universe, to the economy and even hair care takes us on a merry-go-round more often than not. Weaves, extensions, wigs and hair pieces date back to the 18th century. God forbid the powdered wig craze rears its ugly head anytime soon but let’s face it, it is not that farfetched to see old styling methods and trends show up where we least expect it. Just take a look at the afro. It has made an appearance at least three times in the last 150 years. Each time with a new variation, but the concept always stays the same. The case with hair pieces is no different. The natural head of hair is either in poor shape or it is just determined that it needs or should be covered for a time. The protective style is similar with one catch. The care of the hair extension and the care of the natural mane is the focus instead of fashion and individual style. This is significant as we can walk into any OTC store and observe half the store selling hair in addition to styling products. Weave and extensions are big business. According to consumer reports, the ethnic weave industry brings in more than $15 billion dollars annually. Over 60 percent of women with ethnic hair types will purchase a product for weave throughout the year. This means big business to those of us with the right products and a feel for the needs of our customers. The key to a good weave product is hair health. Weave extensions and wig application processes can harm the hair if not performed correctly. Hair wefts must be sewn in and secured to the hair with heavy threads. Wigs can have harsh irritants and materials that can often cause breakage and damage. The same

glues that are produced to apply quick weaves contain chemicals that are used for industrial adhesives. This can mean that a decision to change your hair style can lead to major damage and currently we are selling to some of the most hair healthy conscious consumers in the history of this industry. The natural hair care sector has to be the most educated hair care consumers in the business. I mean they really do their research and make serious sacrifices to go completely natural, but more often than not they still want the freedom and versatility of all types of hair styles. The key to this is the ultimate in hair protection. The coiled hair strand is fragile to begin with and as so many have discovered with their experience in relaxers and chemicals, certain types of styling comes with a price. Products like Robert’s Diamond Bond Protective Shield provides just the right protection for the hair health conscious consumer. Robert’s Diamond Bond Protective Shield is a complete line of products specifically made to surround the hair with a nourishing barrier that promotes hair health as it provides protection from weave styling that is as strong as a diamond. Imagine if you will our new consumer which has spent the last year growing out her relaxer or maybe she has just grown out a wonderful natural mane after deciding to make the big chop to cut off all of her chemically treated hair. She has made a huge sacrifice to go natural and have the healthiest head of hair she can. Changes in society and the hair care industry have given natural hair care more versatility than ever before but providing protection for the options of weave care is taking it to another level. Robert’s Diamond Bond Protective Shield can be applied to natural hair and braided wrapped or laid flat. The glued on quick weave weft, wig cap or sewn on track comes in contact with the shield and not the hair. This product provides the ultimate protection for those that want to maximize their natural hair versatility and want to keep their natural hair healthy. As the hair care industry produces more products and influences new trends we must continue to meet the needs of our savvy consumers. If reports show that over 90 percent of OTC stores report weave products as more than 40 percent of their retail mix it is only natural that they provide hair healthy products to accompany those weave products. Stocking products like Robert’s Diamond Bond is not only great customer service but an added value to any store as an up sell on any weave application.

Cyrus Jackson

has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products and Leisure Curl. Jackson is the owner and president of Professional Products Unlimited, Inc. makers of one of the first complete products lines in the industry for the care and maintenance of natural ethnic hair types, Jamaican Mango & Lime. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self proclaimed King of Locs. January 2013 OTC Beauty Magazine

Feature by Dr. Edward Tony Lloneau

How the Permanent Curl is Formed In reference to cold waves for permanently curling the hair, my theories differ almost totally from what is reďŹ&#x201A; ected in textbooks.

OTC Beauty Magazine January 2013

My theory is: you may be under the impression that the permanent curl is formed by reforming the bonds, however this is not true. The change of the bonds is a result of the curl being formed primarily on the cuticle and the bonds simply follow the direction of the curled cuticle and end up in a changed formation as they conform to the windings of the rods. The bonds are basically liquid and therefore, cannot be reformed to hold the hair in any permanent formation. The decreasing pH of the cold wave solutions is not strong enough to penetrate deep into the cortex to bring about a permanent change. The cuticle layer is made up of the same substance as the fi ngernail (Keratin Protein), only thinner and more ﬂ exible; it has the same hard texture. The cuticle is the only area of the hair shaft that is solid and has enough substance to withstand a permanent change chemically. I do not mean to infer that other parts of the hair are not affected because these areas of hair are changed somewhat due to the hair being stretched as it is wound on the rod. However, the area of the hair that is chieﬂ y changed, allowing it to be permanently rearranged, is the cuticle layer. To better understand this concept, let’s look at it from another point of view. The cuticle layer is like a shell and like anything that is contained in a shell, will take on the shape of that shell. The inside of the hair shaft (Cortex, Medulla, Bonds, etc…), will follow the direction of the cuticle. When the hair is wrapped on the rods to form the curl, the cold wave solution is applied. The cuticle is softened by the solution and begins to hug the rod, taking on the shape of the rod it is wrapped on. Later, after the desired curl or wave is achieved, the hair is rinsed and the neutralizer-stabilizer is applied. This step re-hardens the cuticle to its original texture, in the altered state of the rod it is wrapped on. However, total stabilization does not take place right away. It takes about three days for the hair to become fully stabilized. This is why you tell your patron not to shampoo or go swimming for at least three days after a curl treatment (fi ve to seven days on Afro hair).

January 2013 OTC Beauty Magazine

Feature Sodium Hydroxide relaxers remove up to one-third of the cuticle layer and this is why a cold wave permanent will not take on previously relaxed hair. One of the tragic aspects of Black Cosmetology is that in most states if a student took a Black patron to perform a complete curl as part of his/ her testing at the State Board examination, one of two things would happen: (1) The student would do the curl as requested by the State examiner and end up with unsatisfactory end results. The student would pass the test because he/she would have followed established State Board procedure, even if that procedure was wrong for the hair being worked. (2) He/ she would do the curl as it should be done on naturally over-curly hair and end up with beautiful and lustrous results, but fail that aspect of the State Board examination. The reason for this is most State Boards and textbooks are only concerned with the permanent curl as it relates to straight hair. The truth of the matter is there are basically five major differences when doing the procedure on any curly or kinky hair. How is a permanent curl similar to a curling iron curl? The cuticle is of primary importance in the formation of the permanent curl. The curling iron softens the cuticle with thermal heat, allowing the cuticle to be bent in the shape of the curling iron, forming a temporary curl. The curl is locked in temporarily as the hair cools and may be lost to gravitational pull, or moisture from humidity, perspiration, rain, etc. The permanent curl is formed by softening the cuticle chemically with a solution designed for that purpose (Ammonium Thioglycolate). The cuticle is softened in the shape of the rod it is wrapped around; thereby forming the curl that is locked in by the application of a neutralizer What are the five basic differences in executing the curl on kinky hair, as opposed to straight? 1. The hair must be re-arranged (pre-softened with a cold wave crème or gel). 2. The strands are placed on-base instead of off-base as described in textbooks. 3. The hair is rodded with slight tension (pressure)

application. 4. The processing time can be from 20 to 30 minutes instead of 12 to 15 minutes. 5. The curl takes up to seven days to lock-in. The main difference is before you can permanently curl kinky hair; you must first remove 40 to 60 percent of the natural curl. This is done by combing a cold wave crème or gel through the hair in the same manner as relaxing crème for basically the same reason. Why you roll curly and wavy hair on base with slight tension instead of vice versa as taught in school. In beauty school you were taught to roll off-base with no tension. This procedure is correct for straight hair, but on curly and wavy hair you need this extra assist of tension on base to help eliminate the natural curl which is being replaced by the controlled curl; otherwise you may end up with a frizzy curl or no curl at all. This is true on all naturally curly or wavy hair regardless of the nationality of the patron. Unlike relaxers that can overprocess or over-straighten the hair if left in the hair too long or worked in too vigorously, a cold wave gel or crème will relax the hair no more than 60 percent. In order to give a successful curl on kinky hair, you must remove some of the natural kink so you can come back with a controlled curl on the rods. Why you cannot permanently curl relaxed hair. Relaxed hair is altered hair because relaxer removes one-third of every part of the hair composition. The curl is formed primarily on the cuticle, and with a portion of the cuticle removed by the relaxer, it could result in a weak curl or no curl at all.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and sanctioned through Howard University in Washington, D.C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazine drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100.

OTC Beauty Magazine January 2013

Manufacturer

Profile by Haley McNeal

Advanced Beauty Inc. Chris McClain President 64

OTC Beauty Magazine January 2013

As a beauty supply manufacturer it is essential to stay in-tune with current trends and the demands of consumers. Advanced Beauty Inc. understands this and, according to the company President Chris McClain, they strive to be nimble in the ever-changing landscape of the business. OTC Beauty Magazine spoke with McClain to learn more about the organization and how this enables them to cater to customers’ needs.

뷰티 서플라이 제조업체에게 있어서 현재의 트랜드와 소비자의 수요를 유지하는 것은 필수적이다. 회사 대표인Chris McClain에 따르면, Advanced Beauty Inc는 이를 잘 이해하며, 이들은 변화무쌍한 비즈니스 세계에서 민첩함을 유지하려 애쓰고 있다. OTC 뷰티 매거진은McClain 과의 대화를 통해서 이 회사의 조직 구조에 대해 좀 더 알아보고, 그들이 어떻게 고객의 요구를 수용하는지를 듣고자 한다

OTC Beauty Magazine (OTC): Briefly describe the history of Advanced Beauty Inc. How did this company get started and what is it founded on? Chris McClain (CM): Advanced Beauty Inc. was founded in 2003 and since has become one of the fastest growing health and beauty companies in the United States. The company’s innovative, high quality product lines appeal to women desiring beauty on a budget or an at-home escape. I wanted to establish an organization that could bring to market brands with the same performance and quality of high-end brands but at a great value. Over the years, we have established several strong consumer brands and delivered on this promise across various product categories.

OTC 뷰티 매거진(OTC): Advanced Beauty Inc의 역사에 대한 간략한 소개 부탁드립니다. 귀사는 어떻게 시작 되었으며 무엇을 기반으로 설립되었습니까? Chris McClain (CM): Advanced Beauty Inc는 2003년에 설립되었으며 그 후로 미국에서 가장 빠르게 성장한 헬스 & 뷰티 회사 중 하나가 되었습니다. 회사의 혁신적이고 고품질의 제품 라인은 적당한 예산으로 아름다움을 희망하는 여성들을 대상으로 합니다. 저는 고급 제품에 버금가는 성능과 품질을 갖췄지만 가격은 저렴한 마켓 브랜드를 가져다 줄 수 있는 조직을 구축하고 싶었습니다. 수년에 걸쳐, 저희는 여러개의 강력한 소비자 브랜드를 설립했으며, 다양한 제품 카테고리에 걸쳐 이 약속을 전달해왔습니다.

OTC: How is the company structured and what brands make up ABI? CM: The OTC channel is very familiar with our ethnic brand, Cantu®, America’s #1 conditioning brand. Cantu offers a collection of ultra-moisturizing products made with 100% Pure Shea Butter and other natural ingredients to moisturize, repair and protect the hair and skin. It is anchored by the #1 selling conditioner, Cantu Shea Butter Leave In Conditioning Repair Cream. Advanced Beauty is actually made up of various brands. The largest is bodycology®, America’s fastest-growing beauty brand. It is a full line of body care products that offers a bouquet of beautiful fragrances at half the price you’ll find at specialty bath stores. Additionally, the Dr. Teal’s® brand supports healthy living and overall well-being by offering high quality, benefit based therapeutic solutions at a value price compared to higher-end specialty brands. Finally, we have several other smaller brands, including a newly launched Pretty®, a collection of fun, high-value cosmetic bags.

OTC: 회사의 구조는 어떻게 되며, Advanced Beauty Inc는 어떤 브랜드로 구성되었나요? CM:OTC 채널은 저희 ethnic brand(특정 인종을 겨냥한 브랜드)인 Cantu® , 미국의 No.1 컨디셔닝 브랜드를 잘 알고 있습니다. Cantu는 헤어와 피부의 보호 및 보습과 개선을 위해 100% 순수한 쉬어 버터와 천연 성분으로 만들어진 초보습 제품의 컬렉션을 제공합니다. No. 1 판매 제품인 Cantu Shea Butter Leave In Conditioning Repair Cream이 그 주축이 됩니다. Advanced Beauty는 실제로 다양한 브랜드로 구성되어 있습니다. 제일 큰 브랜드는 미국에서 가장 빠르게 성장한 뷰티 브랜드인 bodycology® 인데, 여러분이 전문 목욕 제품 매장에서 찾을 수 있는 제품의 절반 가격으로 아름다운 꽃향기를 제공하는 바디 케어 전제품 라인입니다. 뿐만 아니라, Dr. Teal’s 브랜드가 생활 건강과 전반적인 웰빙 분야를 지원하고 있습니다. 고품질의 이 제품은 고급 전문 브랜드에 비해 가격 경쟁력을 가짐과 동시에 치료적인 효과도 기대할 수 있습니다. 마지막으로, 새롭게 출시한Pretty®는 유쾌하면서도 값어치 있는 화장품 가방 브랜드입니다. 이를 포함해 다수의 소규모 브랜드들도 갖고 있습니다.

OTC: What prompted the need for your product/line within the beauty industry? CM: The beauty industry is overflowing with two kinds of brands. The first are brands that have very strong-performing formulas or fragrances but also have a very high price tag. The second are very inexpensive brands that don’t quite deliver on the performance consumers need. We focus on offering strong-performance formulas and fragrances at a smart value. This is what Cantu was based on – delivering to the ethnic hair care consumer more of what she wants for less.

OTC : 뷰티업계에서 귀사의 제품 라인은 어떤 필요성을 가집니까? CM: 뷰티업계는 현재 크게 두 종류의 브랜드로 넘쳐납니다. 첫 째는 강력한 효과를 수행하는 포뮬러나 향수 브랜드로서 제품 가격 또한 고가입니다. 다른 하나는 아주 저렴한 브랜드들인데 소비자들의 요구를 수행하는데는 그다지 큰 역할을 하지 못합니다. 저희는 강력한 효과를 보이는 포뮬러와 방향 제품을 알뜰한 가격에 제공하는 것에 초점을 두고 있습니다. 이것이 바로 보다 저렴한 가격으로 여성들이 원하는 그 이상을 제공하는 ethnic hair care(특정 인종을 겨냥한

January 2013 OTC Beauty Magazine

Manufacturer Profile

OTC: What makes Advanced Beauty stand out from the rest of its competition? What is the distinguishing factor that makes this company different? OM: We are focused on consumer need. For example, we understand that moisture is the #1 need for ethnic hair care shoppers. They are looking for ways to add and retain moisture in hair and Cantu delivers on that better than any other brand. With ultra-moisturizing ingredients, our formulas are designed to keep hair soft and moisturized. OTC: Who is the main audience for your products and what steps are you taking to ensure you meet their needs? CM: Each of our brands have a unique consumer target, however, they all have one commonality. These brands are for women who demand high quality products but are looking for superior value. Our brands deliver the same performance as high-end brands, but can always be found at their favorite store and always for a great price. At Advanced Beauty, we work hard to stay on top of consumer trends. We spend time in the market learning from retailers and consumers alike on what sells well, particularly with high-end brands. We are always looking for the next great value we can provide. OTC: Please explain how your OTC store partners and our readers can benefit from carrying ABI products and having that business relationship with the company. CM: Over the last 9 years, Cantu has proven to be a sure winner in the ethnic hair care category. This brand is a must-have for any OTC retailer who wants to drive dollar sales and repeat visits. No OTC retailer should be without our Leave In Conditioning Repair Cream or the rest of our best-selling items. OTC: How do you educate consumers and retailers on product knowledge? CM: We have recently launched a new website (www.CantuBeauty.com) that is geared to product and hair care education. It features a product catalogue with product info, styling tips, brand and user videos. We’ve also created a new blog, “Clip Notes,” to provide our consumer with regular information on how to best care for her hair. We’ve also launched a new store locator to make sure we drive consumers back to retail. Additionally, we are active on various social networks to keep an open dialogue with consumers.

OTC Beauty Magazine January 2013

헤어 케어 제품)인 Cantu 브랜드의 기반이기도 합니다. OTC: Advanced Beauty를 다른 경쟁업체들로부터 돋보이게 하는 것은 무엇입니까? 타사와 차별화되는 귀사만의 특별한 점은 무엇인지? CM: 저희는 소비자의 요구에 집중합니다. 예를 들어, 보습이ethnic hair care(특정 인종을 겨냥한 헤어 케어 제품)를 찾는 소비자들의 최우선 요구 사항이라는 것을 저희는 알고 있습니다. 그들은 모발에 수분을 공급하고 유지하는 방법을 찾고 있으며, Cantu는 다른 어떤 브랜드보다 이러한 점을 잘 충족시킵니다. 초보습 성분과 함께, 저희 제품은 모발을 부드럽고 촉촉하게 유지하도록 설계되었습니다. OTC: 귀사 제품의 주요 고객층은 누구이며, 그들의 요구를 총족시키기 위해 귀사가 채택하고 있는 다음 단계는 무엇인지요? CM: 저희의 각 브랜드들은 각각 고유한 소비자 대상을 갖고 있습니다. 그러나, 모든 브랜드들은 한 가지 공통점을 갖고 있습니다. 이 브랜드들은 최상의 품질을 원하지만 가격 경쟁력이 뛰어난 제품을 찾는 여성들을 위한 것입니다. 저희 브랜드들은 고급 브랜드와 동급의 효능을 보이면서도, 소비자들이 자신의 단골 매장에서 저렴한 가격에 언제든지 찾을 수 있습니다. 저희Advanced Beauty는 항상 소비자 동향의 가장 선두를 유지하기 위해 부단히 노력합니다. 어떤 제품들이 많이 판매 되는지, 특히 고급 브랜드 중에서, 소매업체나 고객들로부터 시장 상황에 대한 정보를 수집하는데 많은 시간을 투자합니다. 저희가 제공할 수 있는 또 다른 great value(좋은 품질에 저렴한 가격의 제품)를 발굴하기 위해 항상 노력하고 있습니다. OTC: 귀사의 OTC 매장 파트너들과 저희 독자들이 귀사와 비즈니스 관계를 갖고 제품을 취급함으로써 얻을 수 있는 혜택에 대해 설명 부탁드립니다. CM: 지난 9년 동안, Cantu는ethnic hair care 제품 분야에서 확실한 승자임을 입증해보였습니다. 이 브랜드는 판매 달러를 올리고 반복되는 고객 구매를 얻고자하는 모든 OTC매장의 필수 아이템입니다. 저희 Leave In Conditioning Repair Cream이나 다른 베스트 셀링 아이템을 취급하지 않는 OTC 매장은 없습니다. OTC: 고객들과 소매업자들을 위해 어떤 제품 교육을 실시하고 계신지요? CM: 최근에 새로운 웹사이트(www.CantuBeauty.com)를 개설하고 제품과 모발 관리에 관한 교육을 시작했습니다. 거기에는 제품 정보가 포함된 제품 카탈로그와 스타일링 정보, 브랜드, 사용 설명 영상물등이 게시되어 있습니다. 새 블로그인 “Clip Notes”도 만들었는데요, 고객들에게 최상의 모발 관리 방법에 관한 일반적인 정보를 제공하기 위해서입니다. 보다 많은 고객들이 매장을 재방문할 수 있도록 새로운 매장 위치 찾기도 신설했습니다. 뿐만 아니라, 소비자들과 열린 대화를 유지하기 위해 다양한 소셜 네트워크 활동도 활발히 하고 있습니다.

OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your company’s products to their customers? Also, what marketing tips would you suggest for selling success? CM: The best suggestion we can make is to listen carefully to their customers. Often they will not know what they are looking for exactly. Any time a customer mentions needing or wanting moisture, whether for cleansing, conditioning or styling, they should point the customer to Cantu. Cantu can always deliver on that – and always at a great value. Marketing is useless if consumers can’t find the products. They should play close attention to their store layout and organization. Make it easy for shoppers to navigate the store and find their products. Organize the layout based on your specific customer – you know them better than anyone else. This can go a long way in your selling success. OTC: What does the future hold for Advanced Beauty, Inc? Do you have any big advancements, releases, etc. planned for the coming months that you can discuss? CM: The upcoming year will be a very big one for Advanced Beauty, and Cantu in particular. This year we hired a new team to drive the Cantu brand, each team member with varying backgrounds that include large consumer marketing and product development organizations. This new team is working on innovation that grows our conditioning strength in the market as well as a marketing plan to drive more brand awareness and trial. We are looking forward to partnering with the OTC channel for collaborative success in 2013. OTC: What is the best business advice you can give store owners, especially as they head into the New Year? CM: One of the most challenging aspects of owning your own business is trying to be everywhere all the time. It can be difficult to prioritize every opportunity, but it’s an important activity. Putting resources like time, money, even brain-power on those activities that are going to give you the most impact are crucial to long-term success. There is no time like the New Year to revisit the company’s biggest objectives and focus on the priorities.

OTC: 다문화를 겨냥한 뷰티 매장 운영자들이 고객들에게 귀사의 제품을 추천할 때 가장 중요한 것은 무엇이라고 생각하십니까? CM: 저희가 할 수 있는 최선의 제안은 고객의 소리에 최대한 귀 기울이라는 것입니다. 고객들은 종종 자신들이 찾는 것이 무엇인지 모를 때가 있습니다. 고객들이 보습이 필요하거나 원할 때, 혹은 클린징이나 컨디셔닝, 스타일링 제품을 원할 때는 언제든 고객들에게 Cantu를 권하십시오. Cantu는 언제나 저렴한 가격으로 고객들의 요구를 충족할 수 있습니다. 고객들이 제품을 찾을 수 없다면 마케팅은 쓸모가 없습니다. 매장의 레이아웃과 조직에 세심한 주의를 기울여야 합니다. 고객들이 매장 안에서 쉽게 물건을 찾을 수 있도록 해야 합니다. 당신이 누구보다 더 잘 알고 있는 특정 고객을 기반으로 하는 레이아웃을 구성하십시오. 이것이 성공적인 판매를 지속적으로 이끌어 낼 수 있는 방법입니다. OTC: 앞으로 Advanced Beauty, Inc에 어떤 일이 생길까요? 신제품 출시나 큰 발전, 혹은 앞으로 몇 달 간의 특별한 계획 등이 있으신지요? CM: 다가오는 해는 저희 Advanced Beauty, 특히 Cantu에게는 아주 큰 한해가 될 것입니다. Cantu 브랜드에 더욱 추진력을 가하기 위해 새로운 팀을 고용했습니다. 각 팀 멤버들은 대형 소비자 마케팅이나 제품 개발 조직에 경험이 많은 인재들입니다. 이 새로운 팀은 브랜드 인지도와 시범 사용을 촉진시킬 수 있는 마케팅 계획뿐만 아니라 마켓내의 컨디셔닝 제품의 힘을 더욱 강력하게 성장시킬 수 있는 혁신에 노력하고 있습니다. 2013년 OTC와의 공동 성공을 위한 제휴를 기대하고 있습니다. OTC: 새해를 맞아 특별히 매장 운영자들에게 비즈니스 조언을 부탁드립니다. CM: 자신의 비즈니스를 소유함에 있어서 가장 도전적인 부분 가운데 하나는 항상 모든 분야에 노력해야한다는 것입니다. 모든 기회에 우선 순위를 매긴다는 것이 어려울 수도 있지만, 이것은 중요합니다. 당신에게 최상의 효과를 가져다 줄 활동들에 시간, 돈, 심지어 지적 능력과 같은 자원들도 포함하는 것이 장기적인 성공을 이끌어 낼 수 있습니다. 회사의 가장 큰 목표를 다시 한 번 논의하고 우선 순위에 집중할 수 있는 시기로는 신년맞이 기간만큼 좋은 것이 없습니다.

Company Name: Advanced Beauty Inc.. Phone: 972-934-9888 Address: 5501 LBJ Suite 900, Dallas, TX 75240 Website: www.CantuBeauty.com Year in Business: 10

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Profile by Tony Bae

구색을 갖추는 것이 경쟁력을 갖는 것이다 InStyle • Jackson, MS. 사람은 어떠한 단체에 예속되기 시작하면서 ‘경쟁’ 이란 단어에 익숙해 진다. 학교에서는 동급생들과 학 업으로 경쟁을 하고, 사회생활을 시작하게 되면 그야 말로 총성 없는 전쟁이 시작되는 것이다. 직장에서는 진급을 놓고 동료들과 경쟁을 하며, 사업을 하는 사 람들은 동 업종과의 경쟁이 불가피한 것이 현실이다. 그렇다면, 경쟁에서 필승하는 해법이란 과연 있는 것 인가? 이것에 대한 어떤 해답이 있다면 모든 이들이 승자가 되겠지만, 불행히도 정답은 없는 것 같다. 하 지만, 나름대로의 방식으로 그 답을 찾고 꾸준히 실 천하는 사람들은 경쟁에서 우위를 차지하게 된다. 그 방식이 어떤 방식이건 간에 경쟁에서 앞서나가는 사 람들은 반드시 남들과는 차별화 된 그들만의 특별한 방법을 가지고 있는 사람들이다. 그 방법을 찾지 못 해 우왕좌왕 하는 사람들도 있고, 방법을 알고는 있 는데 실천을 하지 못하는 사람들도 있다. 그러다 보 면 경쟁에서 도태되기 마련이다. 자신의 강점을 파악

OTC Beauty Magazine January 2013

하여 실천하는 사람들 만이 경쟁에서 승리하는 사람 이 되는 것이다. 이번에 OTC 뷰티 매거진에서 인터 뷰 한 Jackson, mississippi 에 위치한 instyle 의 이 태규 사장은 자신이 무엇을 잘 할 수 있는지를 알고, 꾸준히 실천해 나감으로 해서 본인만의 경쟁력을 갖 춰나가는 사람이다. 그의 강점이 무엇인지 인터뷰를 통해 알아 보도록 하자.

새로운 환경, 새로운 도전! 한국에서 18년 동안 은행에 근무를 했던 이사장은 98년, 가족들과 함께 도미하였다고 한다. 2년여간의 미국 적응 기간을 지나고 2000년 12월에 Clinton, Mississippi 에 위 치한 Hair Plus 라는 뷰티 서플라이 스토어를 인수 하였다 고 한다. “그 당시에는 뷰티 서플라이를 잘 알지 못하였는 데, 주변 분들의 도움으로 인해 스토어 운영을 시작하게 되었습니다” 라는 이사장은, 그 뒤로 12년만에 두 번째 스토어 오픈을 준비 중이었다. 오픈 준비로 분주한 스토 어를 들어가 보니, 높은 천장으로 인해 4,800 sq ft 의 공 간이 그 보다 훨씬 넓어 보였다. “새로운 스토어를 준비하 기 위해 잡지도 많이 섭렵하였고, 타 지역의 뷰티 서플라 이 스토어들도 많이 방문을 해 보았습니다” 라는 이사장 은, 한눈에 봐도 실내 장식에 많은 공을 들인 ‘티’가 나 보 였다. 깔끔하게 마루로 된 바닥에 고급스런 유리 선반 등, 쇼핑환경을 쾌적하게 만들기 위한 노력의 흔적이 곳곳에 서 묻어 났다. 지난 12년 동안 운영해온 스토어가 조금 오 래된 건물이라 아쉬웠던 점들을 새로운 스토어에서 맘껏 표현하는 듯한 느낌이 들었다. 그리고, 새로 오픈을 하는 스토어는 백인들이 더 많은 지역이라 이전의 스토어와는 손님 층도 사뭇 다를 것이라 한다. 이사장은 이러한 지역 을 선택한 이유로 “백인들을 겨냥한 시장도 개척을 해보 고 싶었습니다. 많은 시행착오를 겪어야겠지만, 그 방법 을 찾아보고 싶습니다. 물론, 뷰티 서플라이 스토어라는 특성상 주요 고객은 흑인들이 될 것입니다” 라고 한다.

일과의 사랑 이사장과 인터뷰를 하는 내내, 성실과 부지런함이란 단어 가 머릿속에서 떠나질 않았다. “모든 업종에 관계없이, 오 너가 열심히 하지 않으면 성공을 이뤄내기 힘듭니다” 라고 운을 뗀 이사장은 스토어에 있는 동안만큼은 모든 시간을 스토어에 집중한다고 한다. “10시간을 스토어에 있으면 9 시간 반을 일에 집중한다고 보면 됩니다” 라는 이사장은, 하루에도 몇 번씩 선반 위 제품들의 줄을 맞출 정도로 스토 어 안에서 분주하다고 한다. 또한, 매일매일 저녁마다 선반 January 2013 OTC Beauty Magazine

Retailer Profile

에서 빠진 제품들을 체크하고 채워 넣는다고 한다. 이사장의 꼼꼼한 성격이 한몫 하기는 했겠지만, 이는 여간 해서는 실천 하기 힘든 일이 아닐 수 없다. “제품을 잘 정리해 놓으면 도둑 방지의 효과도 있습니다” 라는 이사장은 아무래도 정리가 잘 되어 있으면 좀 도둑들이 쉽사리 물건에 손을 대기가 힘들 것 이라 한다. 성공을 하려면 일과 사랑에 빠지라는 말이 있다. 이는 그만큼 일에 신경을 쓰고 시간을 투자하라는 말로 해석 될 수 있다. 이를 볼 때, 이사장은 이 말의 표본이 아닐까라는 생각이 든다. 대신 스토어 밖에 있을 때는 스토어에 대한 생각 을 접는다고 하며, “그렇게 하지 않으면 제가 견딜 수가 없습 니다” 라고 한다. 이러한 완급 조절이 있기 때문에 일과 사랑 (?)에 빠질 수 있는 것이라 생각된다.

특화된 경쟁력으로 가격고수 이사장의 가장 강력한 경영철학 중 하나는 바로 가격을 고수 하는 것이다. 이미 수년째 전국적으로 문제가 되고 있는 것 이 동 업종간의 가격 낮추기 경쟁인데, 이사장은 이것만큼은 아주 확고한 생각을 가지고 있었다. 이사장은 “적절한 마진 폭을 지켜야 한다고 생각합니다. 물론, 가격이 비싸다고 투 덜거리는 고객들이 더러 있기도 하지만, 스스로 가격을 낮추 는 것은 장기적인 비즈니스를 하는 방법이 아닌 것입니다” 라고 당당하고 자신 있게 말한다. 실제로 이사장의 스토어는 세일도 거의 하지 않는 것으로 유명하다고 한다. 어떻게 하 면 이렇게 당당할 수 있을까? 그 해답은 이사장의 다음 대답 에서 찾아볼 수가 있었다. “가격 경쟁은 하지 않을 것입니다. 그대신 구색을 갖추는 것을 게을리하지 않을 것입니다. 그 러기 위해선 발 품을 파는 수 밖에 없습니다”. 이사장은, 현 재 취급하는 제품들은 절대로 떨어트리지 않기 위해 도매상 72

OTC Beauty Magazine January 2013

이 많이 있는 애틀랜타를 방문할 시, 여러 도매상을 돌아 다녀서라도 반드시 부 족한 제품들을 구입하여 선반을 채워 넣는다고 한다. 새로운 제품을 시작할 땐 약간 보수적이지만, 오히려 단종된 제품들도 고객이 찾는 경우가 있으면 구비를 해 놓는다고 한다. “고객들이 저희 스토어에 대해서는 제품이 떨어지지 않는 스 토어로 인식을 하고 있습니다. 이러한 요소가 높은 마진을 유지할 수 있게 만들 어주는 저희 스토어 만의 경쟁력이라 생각합니다” 라는 이사장은 어렵게 스토어 를 방문한 고객들에게 진정한 원스탑 쇼핑 환경을 만들어 주고 싶다고 한다. 앞 서 말했듯이, 이는 이사장의 성실함에서 파생된 강력한 경쟁력이라 생각된다. 요즘같이 소비자들의 주머니사정이 좋지 않을 때, 높은 가격은 스토어 운영에 치명적일 수도 있다. 하지만 그가 당당할 수 있는 것은 그만의 특별한 경쟁력을 갖춰놨기 때문일 것이다. 이사장은, 업계에 특별히 부탁할 말이 있냐는 질문에, “도매상이나 제조사들이 현실적인 스토어 환경을 파악하고 신경을 써서, 좀더 실질적으로 개선해줄 수 있는 방법을 강구해 주었으면 좋겠습니다. 예를 들어 제품 테스터 (tester)나 샘 플을 제작하여, 고객들이 본 제품을 손상시키는 일을 줄여 줬으면 좋겠습니다” 라며 제조사나 도매상들에게 구체적인 요구사항을 밝히기도 하였다. 또한, 뷰티 서플라이 오너들에게는 “가격을 낮추어 경쟁을 하려고 하지 말고, 본인의 강점 을 살려서 경쟁력을 키웠으면 좋겠습니다. 가격을 낮추게 되면 결국 그 결과가 본인한테 돌아오게 마련입니다” 라는 당부의 말로 인터뷰를 마무리 하였다

January 2013 OTC Beauty Magazine

CLIPPER TIPS

Sponsored by Andis Co.

Get Attached to Attachments Recently the Andis company has released a versatile trimmer called the Superliner. The Superliner has a rotary motor that allows this trimmer to cut through the thickest of hair effortlessly while featuring a detachable blade system. The versatility is obtained by the different attachments designed to fit the trimmer. Each attachment is designed for a totally different use. The first attachment is the In-Liner blade, a thin four tooth trimmer blade set designed as an attachment designed for the Superliner. It fulfills the purpose of being an aid to barber artist who want to clip hair in small sections to create details with ease. The second attachment is the Shaver Attachment, which when coupled with the Superliner is a powerful shaver that offers consistent power unlike its battery powered counterparts. A great selling point for your cosmetology customers that serve men who do shave is that they can give a great shave legally with the shaver attachment. I say this because in most states cosmetologist are not allowed to use razors to shave, so the shaver attachment is a great alternative. The third attachment should be an additional trimmer blade. Preparing your customers for accidents by suggesting they purchase replacement blades at the time they purchase the trimmer. Due to the fact that every barber is different and so are their clients, tools with attachments have become more attractive. Having attachments that can help your customers service all of their clients due to the wide range of uses the Superliner trimmer has with a each attachment is a plus. While saving space on their stations is one benefit, not experiencing heat buildup from the body of a trimmer also reduces the desire for barbers to switch trimmers in the middle of one haircut. In closing I would say if you want to get attached to increased sales, get attached to attachments!

Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clippers cutters of all experience levels. He truly is a trailblazer in this industry.

OTC Beauty Magazine January 2013

From

THERAPY TRENDS Trickle Down Therapies! Last year Keratin and the appliances that ignite the therapy were hot! Many manufacturers and stylists were unsure of the viability of the category: the treatment was time consuming and laborious. It was expensive. Results were “iffy.” Ideal targeting was confusing. Just in time for the New Year, ethnic manufacturers have discovered the relevance of the therapy. Your customers with chemical processes will be invited to join the frenzy. Products are already available to economically slick down the frizzies for weeks at a time. As you stock up for 2013, pay attention to those salon trends that should be translated into at-home use. Pay attention to mis-targeted products and brands. Pay attention to therapies and technologies that will trickle down to the OTC. Your consumers will rely on ancient brands with a new story to tell. For instance, an age-old fade cream brand being relaunched to a new generation as a moisturizing skin care regimen. Stretch mark treatment and whiter, healthier teeth are new glamour categories. Consumers are seeking solutions for the most mundane barriers to beauty. And they are seeking these therapies at a mass outlet price point! Be also aware that specialty stores are getting into the solutions game with the same mass therapies marked up to high priced luxury. OTC’s should observe that the new consumer therapies will trickle down from the hierarchy of innovation. It takes so little time to spark innovation and watch it ignite in all outlets and multiple price points.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 78

OTC Beauty Magazine January 2013

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TONSORIAL TIMES

A New Direction

Welcome to 2013 and welcome to my new and improved segment focused on the franchises, barbershops, and beauty and barber schools connected to the hair care industry.Together we will explore the business of the hair care industry and the people, products and services provided to these establishments.You may notice a title change for my 2013 segment from “Against the Grain” to “Tonsorial Times” which is the title of my new official barbershop trade publication. Over the past few months, I have addressed questions about the meaning of the title created for the new publication and the overall impact the publication will have on the industry. For those of you who are not familiar with the term “Tonsorial,” here is the official meaning.“Tonsorial” ton•so•ri•al.Adjective: of or relating to barbering or a barber and the services they provide.The barbering industry has come a long way while increasing the value, services and products we provide to customers since I personally became active in the industry in 2001.This segment is evidence of the resurgence of the interest in the tonsorial practice.There are hundreds if not thousands of students graduating from schools all over the country and hundreds of new franchises, salons and barbershops opening their doors for clients who will need their expertise, yet we lack the information and channels of communication to address the knowledge gaps which exist in the industry. Barbers and stylist are learning skills which are nontraditional to their specific disciplines. For example: Barbers are offering eyebrow and lash work while stylist are now providing shape ups and razor services.This has created a need to reevaluate your sales and marketing tactics and increasing your brand exposure. I am excited about the future content which will be shared through this segment and I hope your supply company establishes a clear plan to gather a greater insight into the organizations, customer base and companies you will be providing products and services to over the next year. Keep up the good work! Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club, LLC and vice president of marketing and sales for Against the Grain Magazine. Thompson wears many hats—he is a blog radio host for Against the Grain Radio, he’s the founder of the Barber Academy, former vice president of corporate affairs for the Black Barbershop Health Outreach Program and he is also a dynamic writer and educator. Against the Grain Magazine, the “Barbershop Lifestyle Publication” is designed to esteem the barber and grow the barbering industry through education and innovation. For more information, visit www.againstthegrainmagazine.com. The Fade Club, LLC is a barber management and consulting firm established to leverage the marketability of celebrity barbers and product companies directly connected to the barbering industry.

OTC Beauty Magazine January 2013

SOW TIME Join us for advertising! Call 678.805.3291 advertising@otcbeautymagazine.com

뉴스거리 조지아뷰티협회 조지아 협회는 지난 12월 16일 오후 6시에 도라빌시에 위치한 spring hall 에서 300여명이 참석한 가운데 협회 송년회를 개 최 하였다. 이날 송년회에서는 김일홍 신임회장의 취임식이 있 었으며, 협회 사업계획 보고와 임원진 소개, 감사패 수여, 우수 회원 자녀 장학금 수여 등을 하였으며, 2부 순서로 장기자랑, 노 래자랑, 경품추첨 등 협회원들간 친목을 도모하며 지난 일년을 마무리 하였다.

가주협회.

가주 뷰티서플라 이 협회는 지난 12월9일 (일요 일) 오후5시30 분부터 garden suite hotel 에서 2012년 정기총 회 및 송년회를 협회원과 도매, 제조 협력업체 임직원 등 약160 여명이 함께하며 다사다난했던 한 해를 마무리 하는 자리를 가졌다. 이날 1부 행사에서는 만찬과 더불어 정기총회가 있었으며, 지난 10월 이사회에서 새로 회장에 선출된 김진문 신임회장과 새임원진의 총회 인준이 있었고 임기를 마치고 상임고문으로 추대된 배영수 전임회장

이 이임사와 더불어 협회기를 신임회장에게 전달하며 총회가 열기를 더했다. 이어 김진문 신임회장은 새로운 임원단 소개와 함께 2013년 도 사업계획을 발표하였다. 또한, 올 상반기 장학기금모금 골프대회 및 후원금을 통하여 마련된 장학금과 장학증서를 미용학교학생 6명 에게 전달하는 행사도 가졌다. 장학생들을 추천한Universal College Of Beauty 교장인 mr. Kenneth J. Williams 는 인사말을 통해 ‘형편이 어려운 학생들이 이런 협회기금으로 도움을 받아 열심히 학업에 임하 여 실력 있는 미용사로 거듭나 여러분의 고객이 되어 서로에게 상부 상조할 수 있는 사회인으로 성장하고 있다’ 며 가주 뷰티서플라이 협 회의 커뮤니티봉사활동에 고마움을 갖고 있다고 하였다. 한편, 가주 뷰티서플라이 협회가 격년으로 발간하는 협회지 ‘California Beauty’ 7호지 도 이날 출간되어 배포되었으며, 이날 1등상으로 마련된 한국 왕복항공권 경품티켓 판매대금은 어려운 이웃을 돕기위한 ‘사랑의쌀’ 성금으로 전액 기부하기로 하였다.

SC 미소협 sC 미소협은 지난 2012년 12월 2일 일요일 오후 6시 서라벌 식당(애틀랜타 조지아 소재)에서 협회 송년회를 개최하였다. 이 날 송년회에는 50여명 이상 이 참석하였다. 협회는 불경기이며 헤리케인 피해로 상심이 큰 상황인대도 불구하고 본 협회의 송년회를 후원한 도매업체들에게 감사의 말을 전하기도 하였다. 또한, 최 윤식 회장님이 2년더 연임하게되었으며, 연임사로 앞으로 더 많은 회원 확보와 트레이 쇼를 개최하여 도. 소매업체에 이득이 갈수 있 도록 하겠다고 약속하였다.

클리브랜드 협회 클리브랜드 협회는 지난 12월 16일에 장학금지급 행사가 있었다. 한인회관 홀에 서 있었던 이날 행사에서는 추천에 의해 선별된 다섯 명의 학생에게 장학금이 전 달이 되었다. 총 40여명이 참석한 이날, 장학금 지급행사가 끝나고, 협회의 송년회 행사가 이어졌다. 저녁식사로 시작된 송년회 행사에서는 신임회장 공창배 회장이 만장일치로 제 5대 회장으로 선출 되어 앞으로 2년간 협회를 이끌어 나갈 것이다. 신임회장 취임식은 1월에 있을 예정이다.

뉴욕협회 뉴욕협회는 이번 샌디의 피해로 인해 많은 스토어들이 피해를 입은 상황이다. 이에 협회는 자율적인 성금을 모금을 해왔는데, 생각보 다 많은 성금이 모금 되었다고 한다. 협회는 12월 20일에 샌디 피해자들에게 일차 성금을 전달 하였는데, 지역에 많은 스토어들이 피 해를 입었지만, 그 중 피해가 가장 심한 스토어에 성금을 먼저 전달하였다고 한다. 박 헌 협회장은 어려운 시기에도 많은 성원을 보내 주신 뷰티 가족 여러분들에게 감사의 말을 전한다고 하였다.

OTC Beauty Magazine January 2013

새해 인사 1. 조지아 협회 희망찬 2013년 계사년이 힘차게 밝아왔습니다. 뷰티 가족 여러분, 힘들고 어려웠던 지난해는 이제 역사 속 으로 사라져 갔습니다. 꿈과 희망으로 맞이한 2013 년에는 우리 뷰티가족 여러분의 가정과 사업이 더욱 건강하고 발전하기를 기원합니다. 조지아 뷰티서플라이 협회장 김일홍

2. 뉴욕 협회 안녕하십니까? 뉴욕 뷰티 서플라이 협회장 박 헌입니다. 희망찬 새해를 맞이하여 더욱 건강하시고 행복하시 길 기원합니다. 지난해 뉴욕지역에서는 계속되는 불경기에, 설상가상 sandy 피해까지 겹쳐 업계 전반에 엄청 난 타격이 있었습니다. 그럼에도 불구하고 우리 뉴욕 뷰티인들은 희망을 잃지 않고 협동 단결하여 이 어려움 을 극복해 가고 있습니다. 참으로 힘들었던 2012년을 보내고 대망의 2013년을 맞이하여, 어두운 밤이 지나 가면 찬란한 새벽이 오는 것처럼 더 큰 희망과 소망을 가져봅니다. 우리 업계 모두에게 더욱 활기차고 건강한 한 해가 되기를, 소원하는 대로 이루어지는 한 해가 되기를 기원합니다. 감사합니다. 뉴욕 뷰티서플라이 협회장 박 헌 3. sC 미소협 지난 2년 많은 일들을 생각하고 나름대로 노력했습니다. 참으로 힘들고 쉽지 않았습니다. 또 다시 2년동안 연 임을 하게 되니 기뻐해야 될지, 걱정과 근심들을 숨길 수가 없습니다. 특히 지난 2012년은 우리 업계가 사상 최고의 불경기를 맞이 했던 것 같습니다. 뷰티가족 여러분 용기 잃지 마시고 씩씩하게, 새로 열린 2013년을 맞 이 합시다. 올해 역시 저희 sC 미소협은 회원 배가운동이 우선 입니다. Columbia를 비롯해 Charleston, myrtle Beach 등등의 지역들을 아우르는, 명실공히 진정한 sC협회를 만들고자 임원진들이 노력할 것입니다. 하여, sC 미소협은 캐롤라이나 트레이드 쇼를 상반기에 개최함을 알려 드립니다. 또한, 올해는 케미컬에 국한되지 않 은 다양한 아이템들에 대한 공동구매도 추진할 것입니다. sC미소협 정회원 준회원 여러분, 그리고 전국의 뷰 티가족 여러분, 다가오는 새해엔 여러분의 가정에 축복과 행복이 가득하길 바랍니다. sC 미소협회장 최윤식

4. 가주 협회 양소무시(兩小無猜)-두아이들이 서로 친숙하여 의심하지 않음. 사업의 번창과 건승 그리고 기쁨과 감사가 넘치는 한 해가 되시기를 기원 드립니다. 제조, 도매업체와 소매업체 가 신뢰와 믿음으로 상도의를 지켜 상생하며 가까이 있는 소매업체끼리 과당경쟁을 지양하고 친목으로 하나가 되었으면 좋겠습니다. 새해 복 많이 받으십시오. 가주 뷰티서플라이 협회장 김진문

5. 클리브랜드 협회 안녕하십니까? 2013년부터 클리브랜드 뷰티 협회의 회장직을 이어갈 공창배라고 합니다. 지난 몇해, 경제여건 악화로 많은 어려움이 따르고 있습니다. 새해엔 서로 화합해서 이 어려운 시기를 함께 극복해 나가길 바라며, 건강들 하시고 새해 소원하시는 모든 일 이루시길 바랍니다. 입안에 있는 혀도 마음대로 못해 고통을 느낍니다. 그런데 어떻게 상대를 내 마음에 들게 할 수 있겠습니까? 아주 잠시 반대편 입장에서 생각해 보시고, 대결 보단 서로 상부상조해서 함께 공존할 수 있는 현명한 경영들 하시길 바랍니다. 클리브랜드 협회장 공창배

6. 남부 버지니아 협회 불평하는 마음을 가지면 가난이 오고 감사하 는 마음은 행복으로 가는 문을 열어준다고 합 니다. 어려울 수록 새해에는 감사 하는 마음으 로 살아야 하지 않을까 생각 합니다. 새해 복 많이 받으세요! 남부버지니아 협회장 이광병

7. 멤피스 협회 저희 멤피스 협회는 대내적으로 협회원간의 단결과 시 장 질서 확립을 위해 노력하여왔고, 결실도 있었습니다. 이제, 저희는 멤피스 뷰티 쇼를 통하여 협회간의 유대를 강화하고자 합니다. 2013년 2월 24일 harrah’s Casino Convention Center에서 있을 쇼에 많은 참석 부탁 드리 고, 골프도 즐기시며 현금 구매를 통한 절약도 이루시기 바랍니다. 어려울수록 더욱 힘을 모아 헤쳐나갑시다. 만 복이 깃드시길… 멤피스 협회장 오동호 January 2013 OTC Beauty Magazine

JINNY MGANHATTAN G IN N E P O D N A R I

am honored that you have taken your time to come to the grand opening of our Jinny Beauty International sales office!!! Of all the locations that we have opened thus far, I am most excited about this particular location and the city. I think we have planted a very good seed which will grow into something very special in the years to come!!! As we have accomplished in Miami since 2004 until now and still we have our remaining competition in business is a true testimony how Jinny grew the whole Caribbean international business. Building an international business, like all business, takes time but most importantly they have to trust you and this is what we plan to do for all 53 countries in Africa, parts of the Middle Eastern countries and European countries as well. With your support and guidance, I know for a fact, together we can make this much bigger than what it was in 2012. The ball is in your court always, Jinny is a distributor who opens new warehouses in places where we feel that the brands in our warehouses need to somehow get to the ultimate deserving consumers. We have done exactly this in places like Oakland, California. Jinny will not quit and we are running out of time in America. Before our economy gets better and stronger, we need to open more places to avoid higher building prices and the overhead costs, and to be firmly ready when our country rebounds stronger than ever before!!!! But at the end of the day, we are just a good logistical warehouse, shipping products from point A to point B. The day that we can sit down together and really consider each other as our own true partners…this is what we need to strive for in the future and this would be a good dream to have. I am a firm believer that a dream written down with a date becomes a goal, a goal broken down into steps becomes a plan, and a plan backed by action makes your dreams come true!!! I thank you once again and hope to sit down with you one-on-one soon to discuss our plans in detail!!! Eddie Jhin Top Manager in Charge 84

OTC Beauty Magazine January 2013

Jinny Corp. celebrated the grand opening of its Jinny Manhattan location on December 8, 2012 at the Nomad Hotel in New York City. Gathering with a number of manufacturing partners and friends, the company excitedly embarked on its latest development, eager for what is to come in the future. January 2013 OTC Beauty Magazine

IndustryNews

Twist n Locs is Back and Better Than Ever!!!

ello, my name is David Blank and I am the proud owner of the Twist n Locs® line of Premium Natural Hair Products. It is truly an honor to have the opportunity to enlighten you on our company, products and exciting future. We are thrilled to be back in the Multi-Cultural Beauty Industry and believe that our products, factory direct pricing and service will be a real winner for you and your clients. Our company was born in 1989. We are a full service manufacturer specializing in personal care products. We are currently manufacturing products for many well-known brands and companies. Our Jupiter, Fla. facility is FDA registered and adheres to all FDA & cGMP Guidelines for ﬁnished OTC products. Our products are proudly made in the U.S.A. with quality ingredients and skilled professionals. Because we are the actual manufacturer, you can be assured of the best quality products at the best possible pricing and consistent product supply. Twist n Locs® Premium Natural Hair Products were one of the originators and innovators of the growing Natural Hair Care category. We are proud of our heritage but believe that maintaining the status quo is just not good enough. Twist and Locs® is our signature brand and we intend to make a difference in the marketplace and continue the push to make our line better. As you will see, our products and marketing have been improved inside and out. On the inside, we have fortiﬁed all of our products with Nano Vitamins A, D, E & F. The use of Nano Technology

OTC Beauty Magazine January 2013

is very prevalent in cosmetics and high-end facial and skin products. By using our vast experience, we can incorporate this important scientiﬁc advance into our one-of-a-kind products. Nano Technology reduces vitamin molecules to nano or microscopic size. This enhances the body’s ability to absorb the nutrients by passing the molecules through the blood stream and directly into the hair and scalp. The result is that you will receive the maximum beneﬁt of the vitamins along with deeper penetration and faster absorption to the roots, scalp and hair. We have also improved and added a spectacular array of new fragrances that will be sure to please. On the outside, we have changed our labeling and packaging by adding new eye catching colors and graphics that should create a dynamic and unique shelf presence. We have created a new, informative and distributor friendly website (www.twistnlocs.com). You can also follow us on Twitter, @twistnlocshair, or like us on Facebook at Twist-N-Locs for great tips, coupons, contests and prizes. Again, we are so happy to be back in the Multi-Cultural Beauty Industry. We look forward to having the opportunity to work and partner with each of you. I know that you and your clients will be happy with our products, service and price. Live Twisted with Twists n Locs® David Blank Natures Images Hair Products, Inc.

IndustryNews

Elasta QP Introduces New Olive Oil & Mango Butter Collection

n celebration of the brand’s 30-year anniversary, a revitalized Elasta QP made stops in Atlanta, New York and Chicago with a lunch tour to launch its new Olive Oil & Mango Butter product line for consumers with natural hair. Invited guests learned about the new line and watched product demonstrations by leading celebrity hairstylists at some of the countries hottest locations. “We’re excited to see that after 30 years, Elasta QP, a brand quintessentially known for it’s relaxers and sleek styling products, is entering into the natural hair space. We have a fresh new redesign and we’re looking forward to introducing our latest Olive Oil & Mango Butter collection to beauty and grooming influencers across the country,” said Strength of Nature Global National Marketing Director, Charlene Bastien. The all new Elasta QP Olive Oil & Mango Butter collection is infused with strengthening olive oil and softening mango butter to help ease styling for “transitioners,” those transitioning from relaxed hair to natural hair, and addresses the needs of consumers with kinky-coily, curly, wavy and frizzy hair patterns – providing product solutions that help them achieve curly to straight looks, braids and other protective styles. Elasta QP’s Olive Oil & Mango Butter Collection is comprised of five anti-breakage products (Moisture Shampoo, Leave-In HR Conditioner, Growth Moisturizer, Growth Oil, and Leave-In Conditioner) as well as three styling products (Curl Defining Pudding, Moisturizer and Curl Wax) that help heal split ends, smooth frizz, define curls and add brilliant shine to tresses. Available in stores now, each product in the Elasta QP Olive Oil & Mango Butter Collection retails for less than seven dollars. To get product information, find out about contests and giveaways, ask questions, or simply keep up with Elasta QP in real-time, take to Twitter and follow @ElastaQP, “Like” the brand on Facebook at www.facebook.com/ ElastaQP or visit us online at www.ElastaQP.com.

Elasta QP가 신제품 올리브 오일 & 망고 버터 컬렉션을 소개합니다.

브

랜드 30주년기념으로, 활기 넘치는elasta Qp는 애틀랜타, 뉴욕, 시카고를 순회하며 신제품 출시를 위한 런치 투어를 실시하였는데, 이번 투어는 네추럴 헤어 소비자들을 위한 새로운 올리브 오일 & 망고 제품 라인을 위한 것이다. 초청된 손님들은 신제품에 대한 소개를 받고 미국내 인기 지역에서 활동하는 연예인과 유명인사들의 스타일리스트들이 선보이는 제품 시연회를 지켜보았다. “ 30년이 지난 지금, 릴렉서와 세련된 스타일링 제품 브랜드의 정수로 알려진elasta Qp가 네추럴 헤어 영역으로 입성하는 것을 보게 되어 매우 기쁩니다. 저희는 이번에 아주 신선하고 새로운 디자인을 출시하면서, 전국의 이, 미용계에서 영향력이 있는 분들께 최신 올리브 오일 & 망고 버터를 소개하는 것에 크게 기대를 하고 있습니다.” strength of nature global의 마케팅 디렉터인 Charlene Bastien이 말했다. elasta Qp의 신제품 올리브 오일 & 망고 버터 콜렉션은 릴렉서를 사용한 헤어에서 네추럴 헤어로 전환 중인 사람들이 쉽게 스타일링할 수 있도록 올리브 오일을 강화하고 부드러운 망고 버터가 함유되어 있다. 뿐만 아니라 곱슬 머리로부터 생머리 스타일이나 브레이드, 그 밖의 다른 스타일을 만들 수 있는 제품 솔루션을 제공함으로써 심한 곱슬 머리나 웨이브 머리, 일반 곱슬 머리 소비자들의 요구를 해결해 준다. elasta Qp의 올리브 오일 & 망고 버터 컬렉션은 5가지의 손상 방지 제품 (보습 샴푸, Leave-in hr컨디셔너, 성장 촉진 보습제, 성장 촉진 오일, Leave-in 컨디셔너)로 구성될 뿐 만 아니라, 3가지의 스타일 제품 (Curl deﬁning pudding, moisturizer and Curl Wax컬 디파이닝 푸딩, 보습제, 컬 왁스)도 포함되어 있는데, 갈라진 모발이나 부드러운 곱슬머리를 치료하고 컬을 정돈하며 모발에 빛나는 광택을 더해준다. elasta Qp 올리브 오일 & 망고 버터 컬렉션의 각 제품은 현재 매장에서 구입이 가능하며, 소매 가격은 각 제품 당 7불 미만 정도이다. 제품에 대한 정보나 질문 사항, 콘테스트나 경품 내용, 혹은elasta Qp의 실시간 동향에 관해서는 www.elastaQp.com을 방문하기 바라며, 트위터에서www.facebook.com/elastaQp를 팔로우할 수도 있다. January 2013 OTC Beauty Magazine

IndustryNews

Introducing Beauty Master+™ from Andis Co. Andis Co.의 Beauty Master+™을 소개합니다.

Just like the chrome ﬁnishes that add the

extra allure to classic American vehicles and motorcycles, the new Beauty Master+™ Clipper from Andis is made in the USA and completes any barber’s clipper collection. With a shiny chrome ﬁnish, the clipper has a powerful motor that is whisper quiet and generates more than 7,200 cutting strokes per minute while staying cool. A single lever adjusts the high-speed clipper blade from #000 to #1 to cut ﬁne to coarse hair, thick or thin and wet or dry. Ergonomically balanced, the Beauty Master+™ feels lighter and smaller in hand. “The new Beauty Master+™ Clipper is a great all-around clipper for the barber or stylist with discriminating taste,” says Karen Formico, vice president of marketing for Andis. “The Americanmade dependability and durability make it a must-have.” The Beauty Master+™ has a convenient hanger loop for easy storage and comes with nine attachment combs: 1/16”, 1/8”, 1/4”, 3/8”, 5/8”, 7/8”, 1/2”, 3/4” and 1”and a one-year warranty. Register it online at www.andis.com.

OTC Beauty Magazine January 2013

고전적인 미국 자동차와 오토바이에 추가적인 매력을 덧붙여 크롬 마감처리를 한 것처럼, andis의 새로운Beauty master+™ 클리퍼는 미국에서 생산된 제품으로 이발용 클리퍼 콜렉션의 완성을 보여준다. 광택의 크롬 마감처리와 함께, 클리퍼는 속삭이듯 조용하면서도 분당 7200회 이상의 커팅 스트로크를 과열없이 생성하는 강력한 모터가 장착되어 있다. 얇은 모발부터 거친 모발, 굵거나 가는 모발, 젖은 모발이나 건조한 모발 등 모발의 형태에 따라 단일 레버가 #000부터 #1까지의 고속 클리퍼 블레이드를 조절한다. 인체 공학적으로 균형을 갖춘 Beauty master+ 는 손에 쥐었을 때 보다 가볍고 작은 느낌을 준다. “새로운 Beauty master+ 클리퍼는 이발사나 스타일리스트에게 차별화된 느낌을 줄 수 있는 모든 면에서 훌륭한 클리퍼입니다.” andis의 마케팅 부사장인Karen Formico의 말이다. “미국이 만든 신뢰성과 내구성을 갖춘 이 제품은 필수 아이템이라고 할 수 있겠습니다.” Beauty master+ 는 보관이 간편하도록 편리한 행어 루프(걸고리)가 장착되어 있으며, 9 개의 빗이 함께 포함되어 있다. 빗 사이즈는1/16”, 1/8”, 1/4”, 3/8”, 5/8”, 7/8”, 1/2”, 3/4”, 1이며, 1 년 품질 보증 기간이 있다. www.andis.com에 제품을 등록하기 바란다.

IndustryNews

Gold ‘N Hot Introduces New Sub-Brand,Titanium Gold ‘N Hot이 새로운 하위 브랜드 (기존의 브랜드와 연관된 새로운 브랜드) 인 Titanium을 선보인다.

As savvy beauty consumers continued to spend 똑똑한 뷰티 소비자들은 경제적으로 힘든

money on products in spite of difﬁcult economic times, brands that offered the latest technology at competitive price points ﬂourished. For the last 30 years, Gold ‘N Hot has recognized the importance of providing its loyal following with affordable styling innovations and is introducing Titanium, a new sub-brand featuring the latest in titanium technology with retail prices under $50. The line features a Dryer, Curling Iron and Straightening Iron. White with silver and gray accents, it is a true departure from the Gold ‘N Hot signature look. Packaging is bold with hot pink, orange and white designs on the black window boxes. Those features combine for a broader appeal in the marketplace. “The idea behind Titanium is to attract the woman who wants the technology in the tools her hairdresser uses but without the high prices her hairdresser pays for them,” explained Derek J, celebrity hairdresser and Gold ‘N Hot educator. “This line appeals to all women, not just African American women, with its bright color and updated packaging.” Like all Gold ‘N Hot products, Titanium comes with a one-year limited warranty. Since its inception almost 30 years ago, Gold ‘N Hot instantly became and remains the No. 1 selling brand in the professional ethnic beauty marketplace. For more information, please call 888-738-1212 or visit www.belsonproducts.com.

시기임에도 불구하고, 저렴한 가격대로 최신 기술을 제공하는 브랜드의 제품 구매에 계속 돈을 지출한다. 지난 30년 간, gold ‘n hot은 저렴한 가격으로 스타일링의 혁신을 줄 수 있는 제품을 지속적으로 제공하는 것의 중요함을 인식하고, 새로운 하위 브랜드인Titanium을 출시했다. 이 제품은 티타늄 공법의 최신 기술을 도입한 제품으로 소비자 가격이 50불 미만이다. 이 브랜드 라인에는 드라이어, 컬링 아이언, 스트레이트닝 아이언이 있다. 은색과 회색으로 액센트를 준 화이트 칼라의 이 제품은 gold ‘n hot의 전형적인 모습과는 다른 일탈을 보여준다. 포장은 안이 들여다 보이는 검은 색 박스에 핫 핑크와 오렌지, 화이트 디자인으로 강조가 되어 있다. 이런 여러가지 모습들이 시장에서 폭넓은 매력으로 조화를 이루고 있다. “티타늄 뒤의 아이디어는 자신의 미용사가 사용하는 최신 기술의 도구를 그만큼 높지 않은 가격으로 사용하기 원하는 여성들의 시선을 끌기 위한 것입니다.” gold ‘n hot의 강사이며 유명 인사의 스타일리스트인 derek J가 설명했다. “밝은 색상과 업데이트된 포장의 이 제품 라인은 단지 미국 흑인 여성들뿐 아니라 모든 여성들에게 크게 호소력이 있습니다.” gold ‘n hot 의 다른 제품들처럼, Titanium 역시 1년의 품질 보증 기간이 제공된다. 거의 30년 전 처음 소개 된 이래, gold ‘n hot 은 전문가용 ethnic beauty (특정 인종을 겨냥한 뷰티 제품) 시장에서 아주 빠르게 no. 1 판매 브랜드가 되었고 그 위치를 유지해 오고 있다

January 2013 OTC Beauty Magazine

IndustryNews Wella Introduces Hairdressers at Heart A Program Designed to Empower Stylists Throughout Their Careers Wella Corp., the salon professional division of Procter & Gamble, is striving to elevate the hairdressing profession by providing stylists with beneﬁcial opportunities and tools to grow and succeed in their careers. With a careful focus on the critical points of a hairdresser’s career, Hairdressers at Heart is better enabling stylists to make it to the next level by providing opportunities for educational and monetary assistance in the form of scholarships, artistic competitions, childcare tuition discounts and grants for community service. This is the ﬁrst program of its kind and rolling out immediately in North America. For more information about the Hairdressers at Heart initiative and the different program pillars, visit www.HairdressersAtHeart.com.

Wella 가Hairdressers at Heart를 소개합니다. 스타일리스트들이 자신의 일에 능력을 제공할 수 있도록 디자인된 프로그램. procter & gamble 의 전문 미용 분야인Wella 주식회사는 스타일리스트들이 자신의 직업에서 성장하고 성공할 수 있는 혜택의 기회와 방법을 제공하여 미용 직업의 전문성을 향상시키고자 노력하고 있다. 미용인의 경력에 주안점을 둔, hairdressers at heart는 미용인들에게 장학금, 예술 경연 대회, 육아 학비 할인, 지역 서비스를 위한 보조금 등 교육 및 재정적인 지원의 기회를 제공함으로써 그들이 한층 더 성장하는데 도움이 되고 있다. 이런 종류의 프로그램은 이것이 처음으로 북미 지역에서는 즉각적인 반응과 환영을 받고 있다. hairdressers at heart 프로그램이나 다른 프로그램 후원자에 관한 자세한 정보는 www.hairdressersatheart.com에서 참고해라.

American International Industries Gains Press Recognition American International Industries가 언론의 이목을 집중시키고 있다 American International Industries

american international industries의

brands were the subject of press

브랜드들이 미국은 물론, 영국에서도

clippings across the nation, in the

웹사이트와 심지어 트위터상에서 보도 기사

UK, on websites and even on Twitter!

스크랩의 대상이 되었다! ardell, China

Ardell, China Glaze, EZ Flow, ibd,

glaze, eZ Flow, ibd, nail Tek, proLinc,

Nail Tek, ProLinc and Seche were

seche와 같은 브랜드들이 모두 기사에

all featured. Learn more about these brands and their parent company at www.aiibeauty.com.

OTC Beauty Magazine January 2013

실렸다. 이 모든 브랜드와 모회사에 대한 자세한 내용은www.aiibeauty.com에서 알아볼 수 있다.

ShowCalendar JANUARY 21-22 Western Buying Conference Las Vegas, NV

Ad Index Advanced Beauty Systems ... BC www.advancedbeautysystems.com

Amazing Shine ...........................69 www.amazingshinenails.com

www.westernbuyingconference.com

American International .....16, 77 www.aiibeauty.com

26-28 Long Beach International Salon and Spa Expo

Andis Co. .........................Cover, 37 www.andis.com

Long Beach, CA

Belson ..........................................25 www.belsonproducts.com

www.probeauty.org Brock Beauty, Inc. ............ 57, IBC www.brockbeauty.com

FEBRUARY: 16-19 Bronner Bros. International Mid-Winter Hair Show Atlanta, GA

Conair ..........................................21 www.conair.com Ecoco, Inc. .............................23, 93 www.ecocoinc.com Fantasia Ind. ............................. 47 www.fantasiahaircare.com

JBC Distributors .......................51 RA Cosmetics .........................78, 81 www.jamaicanblackcastoroil.com www.racosmetics.com JBS Beauty Club...................32, 78 SMSi-Urban Call Marketing, Inc. ..............................42 JBS Hair ...................IFC, 1, 15, 56 www.segmentedmarketing.com www.jbshair.com Smooth Care................................ 68 JM Products – Isoplus .............. 55 www.isoplus.com SoftSheen-Carson ..........................9 www.softsheen-carson.com KAB Brands, LLC .................... 31 www.aphogee.com Spilo Worldwide........................... 54 www.spilo.com Kemi Organics............................41 Starlet International ....................74 Liquid Gold Bonding/Lloneau Products ......................................91 Taliah Waajid/Black Earth www.liquidgoldbonding.com Products ................................. 2, 3, 79 www.naturalhair.org M&M Products ............................. 5 www.mmproducts.net Xtreme Beauty International ..............................7, 95 Mitchell Group ...........................11 www.xbi.co www.mitchellbrands.com Organic Root Stimulator .........17 www.organicrootstimulator.com

www.bronnerbros.com

Fromm International ................. 8 www.frommonline.com

24-27 Beauty and Wellness Exchange

Helen of Troy ..............................63 www.hotus.com

Half Moon Bay, CA

Imperial Dax ..............................33 www.imperialdax.com

Professional Products Unlimited ....................................58 www.rastagroup.com

Inspired Beauty Brands ...........27 www.inspiredbeauty.com

Queen Helene ............................40 www.queenhelene.com

www.exchangeevents.net/beauty

25-March 3 ‘Fro Fashion Week Spring/Summer 2013 Atlanta, GA frofashionweek.com

OTC Beauty Magazine January 2013

Procter & Gamble ...Insert, 22, 75 www.pg.com

Reader Feedback Let your voice be heard! In this new segment OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

독자의 목소리 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. If you could pick one best selling product for 2012, what would it be? 1. 2012년 동안에 가장 많이 팔린 제품을 꼽자면, 어떤 제품을 말씀 하시겠습니까? ____________________________________________________________ ____________________________ 2. Please explain what promotional advertising works best in your store and why (i.e. posters, shelf talkers, samples, etc,)? 2. 어떠한 프로모션 광고가 가장 효과가 좋았으며, 그 이유는 무엇이라고 생각 하십니까? (예를 들어, 포스터, 선반 광고, 샘플 등등…)____________________________________________________________________________ _________________________________________________________________________________________ __________________________________________________________ 3. What industry product would you like to learn more about? 3. 뷰티 서플라이 업계에 종사하시면서 가장 좋은 점은 무엇입니까? ________________________________________________________________________________ _____________________________ 4. What trends do you hope to see emerge or gain popularity in 2013? 4. 뷰티 제품들 중, 어떠한 제품들에 관한 정보를 더욱 알고 싶으십니까? ________________________________________________________________________ _______________________________

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________ Store Name (스토어 이름) ____________________ State (주) _____________ 94

OTC Beauty Magazine January 2013

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

January 2012 OTC Beauty Magazine

Parnevu T-Tree 3-Step Power Pack

Experience the miracle of Parnevu T-Tree Oil. Now instead of hand-choosing a selection of products to use with one another customers can get it all with the Parnevu T-Tree 3-Step Power Pack. Featuring Shampoo, Ultra Deep Repair Conditioner and Cream Glosser, this pack has everything dry hair needs. Help stop itching, lock in moisture, condition, prevent breakage and split ends, and give hair long lasting shine.

OTC Beauty Magazine January 2013

Tea Tree Oil (Melaluca Alternifolia) penetrates to help heal and moisturize dry, damaged hair. The unique anti-inflammatory properties of Parnevu T-Tree Oil helps to reduce the itching and flaking normally associated with dry scalp and dandruff. Regular use of T-Tree products promotes the natural healing process for total hair and scalp health. Look for the entire line of Parnevu T-Tree Products at www.parnevu.com.