OTC Beauty Magazine | August 2023 by OTC Beauty

August 2023 | $6.00

Kids Edition

SCAN ME

BACK-TO-SCHOOL MARKETING MADE EASY

THE POWER OF A POSITIVE WORK CULTURE Braids & Beauty: Inspirational Style & Trends

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OTC Beauty Magazine August 2023

For Ordering & Specials, Call 678.805.3000

OTC Beauty Magazine August 2023

August 2023

IN EVERY ISSUE

c o n t e n ts

8 Thinking Outside The Box

36 Grooming Essentials

10 Back-To-School Marketing Made Easy

BEAUTY AMBASSADOR

12 The Trend Report

RETRACTION LETTER:

32 Moisture Magic

INDUSTRY NEWS

EDITOR’S LETTER

EXPERT ADVICE

MARKETPLACE

TOP FIVE

STYLECRAFT COLUMN: By Edward Murawski

Cyrus Jackson

34 Mental Detox: The OTC BOOK CLUB

Power and Guidance to Implement Peace, Joy, Balance, and Financial Abundance in Your Life By Cheyenne Bryant

ON THE COVER Ultra Glow Cocoa Butter is a powerful skincare solution with a proven formula to smooth, soften, and nourish skin. This advanced formula, enriched with vitamin E, is ideal for the entire body and perfect for dry, rough, dehydrated skin. Your customers will be able to elevate their skincare routine and unlock the secret to healthy, beautiful skin.

OTC Beauty Magazine August 2023

August 2023

c o n t e n ts 20 It’s Not Just the Job, it’s BUSINESS TIPS

the Job Culture Three Important Takeaways Toward Reducing Turnover

30 Summer Tips for Kids KNOWLEDGE TO KNOW

Haircare to Share With Your Customers By Dr. Shanessa Fenner

By Mike Jacquart Having the specific skills for a particular job is important, but even the most qualified job applicant may not pan out if there is a poor “fit” between the position and the workplace. Whether one wants to call it a job or corporate culture, work environment, or “fit,” it’s not just what you do for a living, but also where you work that can play a strong role in success.

24 How Interns Can Make BUSINESS TIPS

a Difference In Your Business By Lexie Dy

Although the beauty industry is dynamic and competitive, we don’t put enough thought into the people that we hire as our front-facing employees. It’s time to change that, and interns may be the way to go. Today, we share insight into how to find the right interns and why exceptional talent acquisition matters.

OTC Beauty Magazine August 2023

WORDS OF WISDOM

SHOW CALENDAR

COUPONS

READER FEEDBACK

AD INDEX

OTC Beauty Magazine August 2023

CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones, Edward Murawski Contributors: Dr. Shanessa Fenner, Lexie Dy, Mike Jacquart

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

OTC Beauty Magazine August 2023

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OTC Beauty Magazine August 2023

EDITOR’S LETTER

Thinking Outside The Box:

Tapping into the Back-to-School Market

n the ever-shifting hair and beauty industry, embracing change and thinking outside the box is essential for success. According to the National Retail Federation, families are projected to spend close to 41.5 billion dollars during the back-to-school season this year, which is why it’s so crucial for beauty supply store owners to find innovative ways to tap into this market.

One powerful strategy is to build strong relationships with local parenting groups. Reaching out to these groups can create a valuable connection and more word-of-mouth referrals. Initiate contact with the parenting groups and propose a meaningful partnership. Consider offering special discounts or a year-round loyalty program exclusively for their members, coupled with an extra discount during the back-to-school season. This approach creates a win-win situation where parents can access exclusive deals, and your store gains loyal customers. You can also create enticing “Mom Self-Care Packages” curated with products that promote relaxation and well-being. These packages can complement your existing wellness products and become sought-after gifts for moms needing pampering. By fostering these bonds, you can position your beauty supply store as a go-to destination for parents seeking back-to-school essentials and self-care and beauty solutions. In this issue, you will find “Back-to-School Marketing Made Easy” on page 10, which is designed to help you connect with multiple marketing channels to boost sales. We showcase the importance of having a healthy company culture on page 20 and “How Interns Can Make a Difference in Your Business” on page 24. Allyson Leak EDITOR

OTC Beauty Magazine August 2023

We hope you find this issue helpful and inspiring.

OTC Beauty Magazine August 2023

EXPERT ADVICE BY ALLYSON LEAK

In the past few years there has been an increased awareness of the

Utilize Social Media: Make sure you leverage Instagram, Facebook,

unique hair needs of children with waves, kinks, coils and curls.

Tik Tok and Twitter to show your deals, sweepstakes, and to increase

The demand for specialized products has increased and creating a

brand awareness.

memorable shopping experience for parents and their children can increase sales and foster customer loyalty. Here are some marketing

Email Marketing & Blog Posts: Your blog is a great place to feature

tips to keep in mind this back-to-school season:

articles on the benefits of the products you offer as well as hair care and styling tips. You can send out a back-to-school themed newsletter

Easy Visibility: Make sure that it’s easy for parents to locate the

with new product announcements that also prompts your customers

natural and organic products, gentle and tear-free formulations, curl

to click on your blog posts and visit your website. Then, in each blog

definition and moisture retention products, and sustainable and eco-

post, make sure you have a link with a discount that is visible at the

friendly products.

top of the article. Remember, personalizing the newsletter as much as you can will make customers feel valued.

Promote Back-to-School Specials: Create vibrant signage in your display window advertising your discounts, special promotions or

Stay Updated on Trends: Stay up to date

bundles. Create a back-to-school section in the front of the store

by reading parenting blogs or looking

where parents can easily see what you have available.

at trends on Youtube to see the latest hair and beauty trends

Stock Up on Popular Items: Make sure you have a full stock available

for back-to-school.

of things that you know sell the most during this time. Things like

This will help you

headbands, scrunchies, hair brushes, detangling sprays, barrets, and

know what types

daily conditioning products are good to have near the front of the

of products and

store.

hair accessories to make the

Offer Hair Styling Demonstrations: Partner with a local hair stylist and barber and set up a series of workshops that offer easy to do hair styles and tips for back-to-school. Collaborate with Local Schools: Consider partnering with local high schools to offer discounted rates and flyers that you can leave with the guidance counselor or put on their bulletin with their permission.

OTC Beauty Magazine August 2023

most visible.

OTC Beauty Magazine August 2023

MARKET PLACE

As the beauty industry continues to innovate and cater to diverse needs, we highlight brands with cutting edge formulas and exceptional quality that are perfect to keep in stock in your store. From nourishing shampoos and conditioners to lipsticks boasting vivid hues, these products have earned their place as go-to staples for beauty enthusiasts worldwide.

t r o p e R d n e The Tr

The J Matte Lipstick Shades in Capri Orange, Casting Spell, and Dark Pink are perfect for

offering your customers who are beauty lovers a wide variety to choose from.

OTC Beauty Magazine August 2023

CURL CARE New!

COLLECTION

THE #1 BRAND OF LEAVE-IN CONDITIONING SPRAYS & DEEP CONDITIONING HAIR MASKS * FREE OF: SULFATES, PARABENS, SILICONES, PHTHALATES, GLUTEN, DRYING ALCOHOL & ARTIFICIAL COLORS HASKBEAUTY.COM | @HASKHAIR *BASED ON DATA FOR THE FOOD, DRUG & MASS MARKET SOURCED FROM INFORMATION RESOURCES, INC. FOR THE UNITED STATES.

OTC Beauty Magazine August 2023

Braids & Edges Smooth Holding Gel This braid gel holds hair in

The Pink Smooth & Protected Thermal Serum helps hair resist heat

damage and protect curl

patterns. The lightweight

CURL CARE CURL ENHANCING MOUSSE

Golden Milk Hydrating Curl Cream

argan oil & vitamin E, this

intense moisture to keep

keeping curls full of body

shiny and hydrated for

Made with coconut oil, mousse is perfect for

and bounce. The HASK

that encourages curl

Black beauty and culture.

creamy, non-drying formula

styles with extraordinary

free finish. A miracle blend

dry and brittle hair, leaving it incredibly soft, smooth, moisturized and shiny.

healthy hair that is easy to

style. Since 2006, My Black

formation for long-lasting

shine. It transforms dull,

curly and coily hair soft,

Curl Enhancing Mousse is a

formula locks in moisture and creates silky-sleek

This cream provides

definition and a crunch-

is Beautiful has celebrated The MBIB community is rich and diverse. It

is designed by Black

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Women and uses the best

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around the world. It adds

and vitamin E helps protect to frizz and humidity.

ingredients sourced from

intense moisture for curls

and coils and is sulfate and paraben free.

OTC Beauty Magazine August 2023

place for easy, smooth styling.

It strengthens and moisturizes with non-flaky, non-gummy, non-greasy formula. It

promotes healthy hair and

is made for all hair types. It’s

perfect for growth protection for any way your customers

wear their hair. This protective styles line offers a specific regimen for growing long,

strong healthy hair no matter

the style or texture of your hair. Braiding: Crisp, neat, parting and styling while braiding, twisting hair

Edges: Smooths hair while

giving strong, flake-free hold and easy styling

Styling: Holds hair in place

without stiffness or flaking

OTC Beauty Magazine August 2023

Gro Hair Gro™ Bamboo And Coconut Milk Growth Oil

Gro Hair Gro Bamboo and

100% VIRGIN JAMAICAN BLACK CASTOR OIL LAVENDER OIL

100% VIRGIN JAMAICAN BLACK CASTOR OIL TEA TREE OIL

intensive growth blend of 13

oil became a distributed

original formula into a revised

formulated to promote thicker,

moisturizer. It was common

restoration. Congealed in a

Coconut Milk Growth Oil is an botanical and essentials oils

fuller, longer, stronger hair on the scalp. Infused with our unique

SciNatranol peptide fortifying

complex, this lightweight, fast

penetrating oil works three ways to supply necessary nutrients to the hair follicle, fortify hair from root to tip, and deposit

Jamaican black castor

remedy as a natural hair

This blend transforms the

TRADITIONAL CLEANSING SHAMPOO WITH OATMEAL AND HONEY

recipe for hair and skin

The amazing Ma Brown would

knowledge that a man or

slow-cook process, the black

Oatmeal and honey cleansing

grow by rubbing Jamaican

the healthiest, and will be the

textured hair and itchy scalps.

castor oil your customers’

shiny, long, and strong hair.

woman could make their hair

oil is sun-brewed to achieve

black castor oil. Our blend

most satisfying Jamaican black

formula into a revised

hair has ever experienced.

restoration. sun-brewed to

weight formula is our extra

transforms the original

recipe for hair and skin

This Non-greasy and light

grind Ma Brown’s Traditional

shampoo to treat dry African The result was bouncy,

Today we have captured Ma Brown’s passion for hair,

blended it with Honey and

reparative moisture. Coconut oil

achieve the healthiest, most

strength version. It is intended

other powerful ingredients to

repair hair that has been stressed

Castor Oil your hair has ever

overall hair use. Infused with

rejuvenate the scalp. This

penetrates deeply to restore and and overworked from protective styles while sweet almond oil

helps restore hair’s protective oil layer for strong, soft, shiny hair.

satisfying, Jamaican Black experienced.

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growth and concentrated for faster results.

cleanse, clarify the hair and

amazing Oatmeal and honey shampoo also acts as an

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hair’s natural fiber, leaving the hair soft, lustrous, and shiny.

OTC Beauty Magazine August 2023

BUSINESS TIPS BY MIKE JACQUART

IT’S NOT JUST

THE JOB, IT’S THE JOB CULTURE THREE IMPORTANT TAKEAWAYS TOWARD REDUCING TURNOVER

hether

one

wants

to call it a job or corporate

culture,

work environment, or “fit,” it’s not just what you do for a living,

Having the specific skills for

but also where you work that can play a strong role in success.

a particular job is important,

And when someone suffers from a mental health

but even the most qualified

the right “fit” becomes even more important and

job applicant may not pan out if there is a poor “fit” between the position and the workplace.

challenge such as depression or an anxiety disorder, potentially costly for the employer if overlooked. Take for example the case of Stanley Stringer. Stanley lost a number of jobs during his 35-year career as a reporter, writer, and editor. He was convinced that a poor fit between his personality and a fast-paced work environment-which depression and anxiety issues exacerbated-played a significant role in his terminations. Stanley is far from alone. According to Forbes, untreated

depression

among

employees

cost

employers $44 billion annually in lost workdays. This article will explain three main takeaways for managers to help ensure better “fits” for the employee and for management.

OTC Beauty Magazine August 2023

Never underestimate how many employees are in the wrong job. Most employees seen by the manager of a corporate mental health program came in to see them because they were unhappy at work. “Nine times out of ten, their unhappiness was due to a very poor fit between the employee’s personality and the work environment,” wrote Marina London in Climbing out of Darkness: A Personal Journey into Mental Wellness. Marina found herself repeatedly recommending those employees look for a more suitable position. At a time when recruiting new hires is more competitive than ever, what company can afford excessive turnover, especially when it could have been avoided? While performance issues are obvious cause for concern, many signs of unhappy workers are more subtle. They include:

• • • • •

Becoming more withdrawn socially; Lacking energy and motivation; More easily distracted or stressed; More instances of anger than in the past; and/or Showing changes in outward appearance.

Don’t overlook potential solutions. Every workplace has interruptions, but they were endless at one company, our example Stanley worked at a firm that he said was an otherwise pleasant place to work. The problem was it was a little too exuberant for him. Multitudes of coworkers would stop by his cubicle area each day. “Cubicles were in close proximity, and with concentration issues, the continual disturbances were very difficult to cope with.” As Marina wrote, “when

As in our example, a reporter good at writing is not enough. If the individual is skilled at writing in-depth stories, he will be a poor fit at

you are depressed, everything is an effort. That includes socializing.”

a newspaper where spontaneity to cover fires and accidents is stressed

There were some slower, less stressful and quieter work

schedules, but the individual prefers steady, regular hours, the job is

environments at this firm, but when Stanley talked to HR about working elsewhere, he was told the company was not in the habit of

over lengthier essays. If the position requires working various work not likely to work out. Probing questions that go beyond the nuts and bolts of a resume or application can be very revealing. For starters, “What types of jobs have

providing “lateral transfers.” In other words, the new job had to be a promotion, not one that involved similar work. As a result of “staying put”, Stanley was terminated less than a year later, and the company lost an otherwise punctual,

But job “fit” remains a two-way street. It is still vital for an employer to learn the person’s wants and needs, strengths, and weaknesses.

hardworking

employee because they did

you enjoyed the most?” “The least?” Taking extra time to screen an applicant is time well spent. In conclusion, it’s true there is no perfect job. That said, when it comes to selecting a work environment, the more

not bend their rules and moved him elsewhere in the organization.

you know who you are, the better choices you can make. But job “fit”

Take the time to help ensure a good “match” from the start.

person’s wants and needs, strengths, and weaknesses. Staff attrition is

Determining whether the person can do the job is an important part of any job interview, but too often the discussion ends there.

Meet Mike Jacquart

remains a two-way street. It is still vital for an employer to learn the inevitable, but better understanding of job culture will go a long way toward reducing turnover.

Mike Jacquart was a longtime editor of the Journal of Employee Assistance for the Employee Assistance Professionals Association. He is currently involved in other writing and editing projects. His new book, Climbing out of Darkness: A Personal Journey into Mental Wellness (with Marina London, LCSW) can be found on Amazon, https://www.amazon.com/Climbing-out-DarknessPersonal-Wellness/dp/B0BQ58KJH4

OTC Beauty Magazine August 2023

me Exclus i Ho

NEW n N a il B r a

gel it paint it dip it At home mani with 21+ days of wear* Used by Pros in fine salons

©Nail Alliance – North America, Inc • HM-16878

Made in USA

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OTC Beauty Magazine August 2023

BUSINESS TIPS BY LEXIE DY

How

INTERNS CAN MAKE A DIFFERENCE IN YOUR BUSINESS

OTC Beauty Magazine August 2023

“INTERNS INJECT A MUCHNEEDED DOSE OF ENERGY AND INNOVATION INTO BEAUTY SUPPLY RETAIL BUSINESSES” 24

OTC Beauty Magazine August 2023

Today, we share insight into how to find the right interns and why exceptional talent acquisition matters.

Why Interns Are Valuable Interns inject a much-needed dose of energy and innovation into beauty supply retail businesses. Interns are usually young, and they can bring a fresh perspective and a wealth of knowledge about the latest trends and technologies. Interns are also cost-effective, and they are usually paid less than a standard, fulltime employee. Justworks also explains that you may not be required to add your intern to your health insurance, depending on the duration of their employment.

The Onboarding Process To streamline the onboarding process, make sure that you have your documents in order. You’ll need to have a formal agreement between yourself and your interns so that they understand everything from their expected compensation to what they can plan to get out of their experience with your organization. The easiest way to ensure that everyone is on the same page is to use PDFs and have your future recruits e-sign their documents. You can use a PDF filler for this process and then save your documents to submit to your HR department.

OTC Beauty Magazine August 2023

Attracting the Right Talent

healthier workplace is to have a one-on-one with everyone at some point

Attracting the right talent begins by writing an effective job description.

throughout the year. This is a valuable opportunity for you to receive feed-

It is not enough to simply say, “I need an intern in the beauty business.”

back so that you can improve your operations for everyone.

Your job description must detail the requirements and responsibilities of

How Working for You Can Benefit Your Interns

the job. By highlighting what you need, potential interns can best match

Interns in the beauty industry may be seeking a job from barber to cos-

their skills to your business. Remember, that your job title also matters.

metology instructor to professional makeup artist. The time they get to

You’ll need to compress your job description into a compelling summary.

spend in your business learning the ins and outs of the industry can help

Importantly, you also need to showcase your openings in places that your

support them in their future endeavors. They can learn about the different

potential employees are likely to already be. The OTC Beauty Magazine is

types of makeup, selling products, and tools. They’ll also learn how to best

a great place for beauty shop owners to advertise.

interact with the public and benefit from your years of experience.

Training

Hiring interns is great for your business, and it can help you grab future

Training your employees, both interns and existing staff, is crucial to your

long-term employees before they get too far into the market. You will

business’s success. Well-trained employees are happier employees, and

benefit from their enthusiasm, and they will benefit from your wisdom.

happier employees result in happier customers. In addition to your on-

To get the best interns, make sure that you have all of your documents in

boarding training, you also want to talk with your current employees at

order, craft a job description that attracts the right people, and make sure

least once each year. Something else that you can do to ensure a happier,

that you prioritize training throughout their tenure with your company.

Meet Lexie

Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Lexie helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.

OTC Beauty Magazine August 2023

KNOWLEDGE TO KNOW BY DR. SHANESSA FENNER

s p i T r e m m Su s

d i K r fo o t e r a c r r i u a o H Y h t i W e r a h S rs

e m o Cust

Hooray! Summer fun is here but the sun and the wind can be damaging to a kid’s hair. It can be a challenge for parents to care and maintain the hair of little ones. You can reassure your customers that with some care, love and consistency, their children can have a healthy mane in no time.

Here are eight kids summer hair tips that you can share with your customers:

Use a sulfate-

free shampoo and leave-in

conditioner that

Use detangling

products before going outside

to help detangle

Apply a hair

and scalp oil, preferably

coconut or olive,

will thoroughly cleanse and

and strengthen the hair.

to keep the hair moist and

if the child is a frequent

and work upwards gently.

the blood flow to the hair

moisturize the hair especially swimmer in the pool. Make

sure the shampoo removes

all chlorine and residue in the

Begin detangling at the ends The Flex brush is great for tangled hair.

massage the scalp to help

For kids with

longer hair, they can put the hair

in a braid or bun

to protect the hair from the effects of the sun.

roots.

hair if the child does not wear a swimming cap.

To protect the hair from the sun’s

harsh UV rays, put a hat, cap or scarf

on the child’s head.

Make sure to keep the ends trimmed because they can

become damaged

during the summer and hair

grows faster in the summer.

OTC Beauty Magazine August 2023

Avoid tight rubber bands or tight

braids in the hair. It can cause balding

or damage to the roots.

Wrap the child’s

hair nightly with a

satin scarf or hair bonnet to secure

their protective hairstyle,

reduce tangling and prevent breakage.

OTC Beauty Magazine August 2023

TOP FIVE

Moisture Magic! Back-to-school season is a great time for your customers to stock up on conditioning gels, mousse, and hair oils. Check out the Jinny Top 5 selling products that are perfect for keeping kids’ hair moisturized and healthy.

1 3 4

Shine ‘n Jam Conditioning Gel Extra Hold Item #AM41103

The gel you have been

waiting for: free of alcohol,

parabens, wax, petrolatum and silicones. This

moisturizing, non-flaking

gel has a firm, non-greasy

hold. It is enhanced with Honey Extract

to help strengthen hair and great for soft

waves, braids, locks, twists or any style your customers heart desires.

DOO GRO Mega Thick Hair Oil

Eco Style Gel Olive Oil Styling Gel Item #NEI711A

This gel is perfect for adding shine and taming split ends. It delivers moisture

to the scalp while nourishing and repairing the hair.

It provides weightless and

superior hold. The Olive Oil

styling gel is made with 100% pure olive oil

to add shine and lock in moisture from root

to end. It adds softness to the hair and helps reduce further damages. This hair gel will

leave your customers hair moisturized and healthy with superior hold.

Item #NP75192

Doo Gro Mega Thick Hair Growth Oil helps thicken and strengthen weak,

damaged hair. Its special blend of oat protein, oat

extract, meadowfoam seed oil, vitamins, pure herbs,

Rosemary Mint Scalp & Hair Strengthening Oil

shea butter and botanical thickeners provides

needed nourishment for strong, healthy, growing hair. It is safe for children and can be used on all

Item #MI06732

types of hair including color treated, relaxed and braided.

This Rosemary Mint

scalp and hair oil is a

Wrap Me Foaming Mousse Item # RR18305

nutrient-rich, inten-

sive formula meant

Coconut and shea oils deeply hydrate hair from the inside out, leaving hair

address their hair concerns.

soft and nourished with brilliant

From nourishing hair follicles, smoothing split ends

leaves wraps soft and full of body.

organic ingredients and essential oils to provide the

shine. Fast drying foaming mousse Can be used for wash and wear

styles, defining curls, and taming frizz. It creates soft wraps, defines curl,

tames frizz, and can be used for relaxed and natural hair. 32

to help your customers

OTC Beauty Magazine August 2023

and helping with dry scalp, this hair oil uses natural, care your customers’ hair deserves. They can use

it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment.

OTC Beauty Magazine August 2023

OTC BOOK CLUB

YOU’RE INVITED TO OTC BOOK CLUB

Mental Detox: The Power and Guidance to Implement Peace, Joy, Balance, and Financial Abundance in Your Life By Cheyenne Bryant This book is written for anyone that has a genuine desire to heal and grow, and the courage to stretch themselves beyond selflimitations. Those who have the willingness to implement peace, joy, balance and financial abundance in their lives will find the hope and support in this book that they need to make the leap. With the help of this book, you will learn to stand in your own power, and know your own authentic voice, no matter how long it has been suppressed. You will know health on all levels – physical, mental and spiritual. You will learn new, dynamic coping skills to replace the ones that cause you damage and pain. Your entire state of being will be altered, and you will no longer resist all the good that life has in store for you. Your relationships will blossom, for you will now know your true value and you will cease to dishonor yourself with those who do not acknowledge your boundless light. In your career and work life, you will experience exponential growth. But rather than describing yourself as a list of achievements, you will be able to own and celebrate everything about yourself, even your so-called flaws. Financial abundance will overflow from your cup, for once you discover your internal wealth, external wealth will follow and you will prosper effortlessly. Joy, self-awareness and enlightenment will flow throughout your life as naturally as your breath, and you will want nothing more than to share the gifts of your healing process with the world. You will no longer wish to hide your talents in the shadows, and stripped of all guilt, shame and fear, you will know true prosperity. You will be whole. 34

OTC Beauty Magazine August 2023

JBS Beauty Club has all your accessory

needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you

can always buy items by the piece and at great prices. For more information,

call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

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OTC Beauty Magazine August 2023

Grooming Essentials In the ever-evolving world of grooming and

benefits of this remarkable device that has

Personally, my favorite is the X-Ergo due

styling, professionals and enthusiasts alike

captured the attention of barbers, stylists, and

to the fact it comes with a Taper blade that

seek innovative tools that blend efficiency with

home users.

even further enhances its forgiveness while

ergonomic design. The Gamma Ergo Clipper is

blending.

a cutting-edge solution that redefines the hair-

The Ergo is not a new clipper, yet it has been

cutting experience.

tried and tested for several years. It comes in

We’ve had a lot of recent drops and new tools,

a few different platforms, such as the X Ergo,

some of which might lose a little attention.

As we continue to

Gamma Ergo, Stylecraft Ergo, and its most

However, this unit is a must-have if you have

grow and develop

cost-effective platform, the Rogue.

never used one. Join me on my channel,

new and intriguing

YouTube Barber Academy, as we expand on

tools, I want to

Each styling tool sports a magnetic motor

break

that is very easy and forgiving to blend with.

the

this topic and a few others.

FRE

/2 ”

)

NT P O

IC G U A R D S (

1/4”, 3/8”, 1

5 DETE

/8 ” ,

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down

BL A D E

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Edward Murawski

Youtube Barber Academy: 125K subscribers Shop Owner | Creative Education Director Gamma+ | Stylecraft 36

OTC Beauty Magazine August 2023

K DIA

MON

L DD

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OTC Beauty Magazine August 2023

BEAUTY AMBASSADOR In African cultures, braiding has a long and rich history that goes back centuries. Braids were not only a way to style hair but also held cultural, social, and spiritual importance.

BRAIDS & BEAUTY Braiding is an ancient hairstyle that has been around for thousands of years. Braiding has remained a prevalent hairstyle throughout history and continues to be cherished and adapted by people worldwide today. It has evolved into a wide range of styles and variations, reflecting the creativity and diversity of human cultures. Each culture developed its own unique braiding techniques and styles, often reflecting their customs, traditions, and social significance. In African cultures, braiding has a long and rich history that goes back centuries. Braids were not only a way to style hair but also held cultural, social, and spiritual importance. They were often used to convey a person’s age, marital status, tribe, and other aspects of their identity.

OTC Beauty Magazine August 2023

COLORED EXTENSIONS: Adding colorful hair extensions to cornrows became a popular Cornrows have been a timeless and versatile hairstyle. It’s important to stay up to date on the latest styles and trends so that you and your employees can help better serve your customers.

Some of the trends regarding cornrows in recent years include:

GEOMETRIC PATTERNS: Hairstylists and individuals have been experimenting with intricate geometric patterns in cornrows, creating bold and visually striking designs.

FEED-IN CORNROWS: Feed-in cornrows involve adding hair extensions to the natural hair as the braids

trend, allowing for creativity and personalization of the hairstyle.

JUMBO CORNROWS: Large and chunky cornrows, often achieved by using bigger sections of hair, gained popularity, offering a stylish and bold look.

ZIG-ZAG CORNROWS: Zig-zag patterns added an interesting twist to the traditional straight cornrows, creating a visually appealing and modern style.

CORNROW

PONYTAILS

AND

BUNS:

Cornrows have been styled

progress, providing a more natural

into high ponytails or

look and allowing for various length

buns, providing a chic and

and thickness options.

sophisticated look suitable for various occasions.

CORNROW BOB: Shorter hairstyles like the cornrow bob gained traction, giving a fresh and contemporary feel to this traditional braided style.

CORNROW

CROWNS:

Cornrow

crowns or halo braids involve creating a circular or semi-circular pattern around the head, often complemented with additional braids or accessories.

OTC Beauty Magazine August 2023

RETRACTION LETTER

To the Beauty Trade, I would first like to let everyone know that we stopped our cease and desist and have apologized to Nicole Shuler (LOC N) for any harm from our cease and desist demand and any of our actions based on misinformation and misleading claims we were given. PureO Naturals is the rightful owner Cyrus Jackson

I’ve had the pleasure to speak with Nicole Shuler on several occasions in the past week. She has been very gracious to accept our apology and we both look forward to growing our businesses. 42

OTC Beauty Magazine August 2023

of the LOC N trademark as far as we’re concerned. We consider the matter to be closed. I’ve had the pleasure to speak with Nicole on several occasions in the past week. She has been very gracious to accept our apology and we both look forward to growing our businesses.

Thank you,

Cyrus Jackson

OTC Beauty Magazine August 2023

INDUSTRY NEWS

phogee’s Essential Tips To Get The Best Summer Curls Summer may be the season of fun, but for those with curly hair, it can also be a nightmare. The heat and humidity can create curly chaos, leaving strands frizzy and unmanageable. But don’t let the humidity stand in the way of your customers hair goals. Whether your customer’s have tightly coiled locks, waves, or defined curls, ApHogee hair care is here to help navigate the summer months with confidence.

The summer season is the perfect

delivers long-lasting moisture all day

opportunity to master a hair-

long while taming frizz and maintaining

moisturizing routine! The combination

defined curls.

of humidity, sand, and water can take a toll on your customers curl health

Just as we protect our skin from harsh

and appearance. These factors can

summer rays, it is equally important

lead to dryness and overall damage,

to shield our hair from its potentially

making a deep conditioning mask essential for the perfect hair care routine. Beginning with a once-a-week application is a good start. However, for a more intense treatment, take it a step further. ApHogee Shea-Pro Leave44

OTC Beauty Magazine August 2023

damaging effects. Direct sun rays

in Moisturizer (12oz. / $9.99) is a

hair mask suitable for all hair textures. With lush shea butter, sunflower seed oil, and vegetable proteins, this product

strip our hair of needed moisture causing it to become brittle and prone to breakage. It can also cause hair color to fade more quickly and lose its

OTC Beauty Magazine August 2023

INDUSTRY NEWS

After washing and conditioning their hair, they can add a curl cream to hold the natural curls and repel humidity.

ApHogee Curlific! Curl Definer

(8oz. / $8.99) enhances and defines

your curls with a soft to medium hold to keep hair shiny and controlled.

By using the right products tailored for curly hair’s needs, your customers can enjoy healthy, well-defined curls all summer long.

ApHogee is available at Sally Beauty Supply stores nationwide, Walmart. com, and other beauty supply stores and salons nationwide. For more information, visit us online at www. Aphogee.com.

vibrancy. Shielding the hair with sun-protective accessories like a hat provides a physical barrier against UV rays. Your customers can also use a hair product with built-in sun protection to add an extra layer of defense for their hair and

scalp. ApHogee Gloss Therapy 46

OTC Beauty Magazine August 2023

Polisher Spray (6oz. / $11.49)

protects hair against UV damage while it simultaneously smooths the hair surface and seals split or frizzy ends. Plus, it adds beautiful, reflective shine.

ABOUT APHOGEE KAB Brand’s ApHogee, is specialized in hair care products that treat and repair damaged hair, while addressing the specific needs of textured hair. The core product in the ApHogee brand is their Two-Step Protein Treatment, well

Heat styling tools are also damaging to your hair and with the additional effects of too much sunshine, chlorine, and salt water, summertime is the best time to take advantage of air-drying! Your customers can ensure their hair looks flawless, even on the frizziest hair days.

known among salon professionals and consumers for helping prevent future hair breakage and restoring severely damaged hair. ApHogee products are cruelty-free, never tested on animals and safe on color-treated and chemically treated hair.

OTC Beauty Magazine August 2023

INDUSTRY NEWS

Stay-At-Home Mom Creates 7-Figure Business Inspired By Daughter’s Struggle With Cradle Cap, Eczema Cristina’s Curls Becomes Viral Internet Success, Makes Nearly $2 Million In Revenue In First Two Years Of Business

Cristina’s Curls – a natural, organic and

handmade children’s hair and skincare product company – has reached nearly $2 million in revenue after starting just two years ago. The company, which was founded by Courtney Smith, an Atlanta stay-at-home mom and former licensed esthetician, was inspired by her daughter’s eczema as an infant.

“Shortly after my daughter was born, I noticed she began to suffer greatly from eczema, sensitive skin and cradle cap,” said Smith, who is a mother of three and previously owned a spa. “I knew the side effects that came with using sterile creams and medications, and I wanted a more holistic approach. But, I could not find what

OTC Beauty Magazine August 2023

I was looking for in stores, so I created my own in partnership with my husband who is a chemist. That solution has become Cristina’s Curls.”

OTC Beauty Magazine August 2023

Amongst the company’s best-selling products are the Nourishing Baby Hair and Scalp Oil, Nourishing Baby Detangler and Tear-free Shampoo and Body Wash.

Smith, who named company after her daughter, has since had massive success helping other mothers who were struggling to find natural remedies for children. After starting the business at home, Smith expanded to a warehouse and hired

r u a t l a , O N

employees, helping the company sell an average of about 8,000

a n at u ra l , o rg

handcrafted and paraben free. Product ingredients include a variety of natural plants and herbs including

Cristina’s Curls products are organic,

nic & H rga

ani

products per month.

lavender, aloe vera, chamomile,

shea and mango butters and

hild

coconut, castor and jojoba

re n ’ s h a i r a n d s k i n

seed oils. The products cater to children of all ages.

“Of all the products out there, this was a hole in the

marketplace, so I am happy

ep r

to provide a solution that is

not only useful, but also much

needed by so many infants and

children who suffer from the same

issues.”

About Cristina’s Curls Cristina’s Curls was inspired by founder Courtney Smith’s

dmade an pan

daughter Cristina. Shortly after having her daughter Cristina,

she noticed that she suffered from eczema, sensitive skin and cradle cap. As a licensed esthetician, Smith began creating a natural solution for her daughter’s skincare ailments. In late 2020, that solution became Cristina’s Curls, a national baby hair and skincare company with organic, handcrafted and paraben-free products.

OTC Beauty Magazine August 2023

INDUSTRY NEWS

City of Hope’s Spirit of Life Celebration Gala Delivers Unforgettable Evening for Dr. Farouk Shami The City of Hope’s highly anticipated Spirit of Life Celebration gala honoring Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc., invited hundreds of esteemed beauty industry leaders to an enchanting evening of philanthropy, entertainment, and inspiration. Held at the Zouk Nightclub in Resorts World in

Las Vegas, Nevada, the fundraising event showcased the unwavering spirit and commitment of the beauty

community to support groundbreaking research and compassionate patient care at City of Hope; this National

Cancer Institute-designated comprehensive cancer center is dedicated to preventing, diagnosing, and treating cancer, diabetes, and other life-threatening diseases. The gala witnessed the presentation

City of Hope’s Spirit of Life

resonated with the audience, further

to beauty industry visionary and

attendees to engage in meaningful

of the beauty industry towards the

of the prestigious Spirit of Life Award philanthropist, Dr. Farouk Shami. Recognized for his outstanding

contributions to the beauty industry and his unwavering commitment to

philanthropy over the last 35 years, Dr. Shami’s acceptance speech moved the audience, underscoring the

importance of giving back and making a difference in the lives of others.

discussions, foster connections, and celebrate the remarkable

achievements of the beauty industry. With beauty industry leaders from

across the globe in attendance, the event served as a testament to the

collective impact that can be made

when like-minded individuals come together for a common purpose.

Dr. Shami expressed his admiration for

A highlight of the evening was

“City of Hope’s dedication to research

country pop singer-songwriter Jesse

the Spirit of Life Celebration, stating, and care aligns with the beauty

industry’s values of empowerment and transformation. It is an honor to be part of this philanthropic endeavor.” 52

Celebration provided a platform for

OTC Beauty Magazine August 2023

a mesmerizing performance by

James Decker. Her captivating stage presence and soulful voice filled the room, creating an atmosphere that

had guests enthralled throughout the

night. Decker’s powerful performance

reinforcing the unity and dedication cause.

“This event shows the extraordinary power of unity and collaboration

within the beauty industry,” said Dr. Shami. “We are immensely grateful to the attendees, sponsors, and

supporters who have joined hands to make this evening a success.

Together, we are making an impact on the lives of patients in need.” Dr. Shami demonstrated his

philanthropic spirit by generously donating $1 million dollars-worth of CHI Power Plus products and

pledging 10% of the profits from future sales of those haircare

products. His commitment extends

MAKEUP BRUSH USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES

BRUSHES BROW DUAL ENDED BRUSH • EYELINER BRUSH • EYESHADOW SMALL BRUSH • EYESHADOW LARGE BRUSH C-CURVE EYESHADOW BRUSH • TAPERED EYESHADOW BRUSH • RETRACTABLE LIP BRUSH • CONCEALER BRUSH • FOUNDATION BRUSH FAN BRUSH • DUO FIBER BRUSH • ANGLED BRUSH • LARGE POWDER BRUSH • KABUKI BRUSH

Dream World, Inc. 45 W. Hintz Rd, Wheeling, IL 60090 / Tel. 847-600-3020 / Fax. 773-267-1348 / Toll Free 800-535-6110 EXCLUSIVELY AT JINNY & DREAM WORLD INC.

OTC Beauty Magazine August 2023

“

Dr. Shami demonstrated his philanthropic spirit by generously donating $1 million dollars-worth of CHI Power Plus products and pledging 10% of the profits from future sales of those haircare products.

”

further as he vowed to support City of Hope in reaching their $1 million

fundraising goal.

The funds raised during the Spirit

of Life Celebration

will directly benefit City of Hope’s

groundbreaking

research programs, patient care initiatives, and

innovative treatment approaches, propelling the organization’s mission to eradicate cancer and improve the lives of patients worldwide.

About Farouk Systems, Inc.: Farouk Systems, Inc. is a Houston-based company

of hairdressers for hairdressers. They manufacture high-quality professional hair care products,

including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr.

Farouk Shami, a hairdresser whose mission is to

provide the professional beauty industry with the

most advanced American technology based upon “Education, Environment, and Innovation”. Farouk Systems distributes its products throughout the

United States and to over 150 countries worldwide.

Please visit our website at www.farouk.com and like us on facebook.com/farouksystems. 54

OTC Beauty Magazine August 2023

3D / 25MM EYELASH · HIGH QUALITY & HIGH QUANTITY EYELASHES · MULTIPLE LENGTHS, CURLS AND ANGLES · NATURAL AND GORGEOUS

DREAM WORLD, INC. 45 W. Hintz Rd. Wheeling, IL 60090

Toll Free 888.355.6555 | Tel 847.600.3020 | Fax 773.267.1348 OTC Beauty Magazine August 2023

Relationships matter. Investing in human capital can alter the trajectory of both your personal and business goals. It’s one of the few assets (strong relationships) that deliver lifelong value and returns. Ylorie Taylor Vice President of EDEN BodyWorks

OTC Beauty Magazine August 2023

SHOW CALENDAR AUGUST / SEPTEMBER

WHEN

WHAT

WHERE

CONTACT

August 4 - 6

Personal Care Expo

Shanghai, China

www.spcexpo.com/eng/

August 6

2023 Atlanta Black Beauty Expo

Atlanta, GA

www.blackbeautyexpo.com

August 13 - 16

NY Now

New York, NY

www.nynow.com

August 19 - 22

Behind The Chair

Austin, TX

www.behindthechair.com

August 20

Face & Body Spa Conference

Sacramento, CA

na.eventscloud.com/website/30340/

August 27

Barbercon 20th Anniversary Event

Dallas, TX

www.barbershopconnect.com/education

September 4-7

33rd International Federation of Societies of Cosmetic Chemists (IFSCC) Congress

Barcelona, Spain

www.ifscc2023.com

September 5-7

Natural & Organic Asia

Hong Kong

www.naturalandorganicasia.com

September 14-15

Innocos Convergence of Beauty Retail, Technology, E-Commerce and Experience

Austin, TX

www.ti.to/innocos/innocos-austin

September 14-16

Cosmoprof ASEAN

Bangkok, Thailand

www.cosmoprofcbeasean.com

September 15-17

Fragranze

Florence, Italy

www.fragranze.pittimmagine.com/en

September 20-21

MakeUp In New York

New York, NY

www.makeup-in.com/newyork

OTC Beauty Magazine August 2023

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OTC Beauty Magazine August 2023

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Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted on coupon purchases.

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from 2023 your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. OTC Beauty Magazine August 5. NO RETURNS will be accepted on coupon purchases.

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

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READER FEEDBACK

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the most popular children’s hair care products in your store?

•

Do you currently have an area offering hair care tips/advice on children’s products? If so, has it been successful?

•

Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 62

OTC Beauty Magazine August 2023

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

OTC Beauty Magazine August 2023

AD INDEX

AFAM....................................................................................................... 23, 25

Helen of Troy.................................................................................................45

www.afamconcept.com

www.goldnhothair.com

American International..............................................................................33

Innovative Beauty ......................................................................................43

www.gigispa.com

www.godefroybeauty.com

AMPRO..............................................................................................Cover, 39

Inspired Beauty............................................................................................13

www.amprogel.com

www.haskbeauty.com

Angela Manufacturing, Corp...................................................................37

J Strickland & Co ........................................................................................61

www.angelamanufacturing.com

www.jstrickland.net

Aztec Secret.................................................................................................47

JBS Hair ................................................................................................ IFC, 65

www.aztecsecret.com

www.jbshair.com

Beauty Logistics.................................................................................. 19, 28

Nail Alliance.............................................................................................. 7, 21

www.mabrownshair.com

www.entitybeauty.com

Bronner Bros.................................................................................................27

Luster Products Inc...................................................................................... 1

www.bronnerbros.com

www.lusterproducts.com

Developlus.....................................................................................................11

Procter & Gamble........................................................................................31

www.developlus.com

www.mbib.com

Dream World............................................5, 9, 15, 17, 41, 51, 53, 55, 63

Spunge ...........................................................................................................49

www.dreamworldproducts.com

spungeformen.com

ECO STYLE..................................................................................Back Cover

Taliah Waajid.................................................................................................... 3

www.ecostyle.com

www.taliahwaajidbrand.com

Fantasia Industries Corporation............................................................35 www.fantasia.com

OTC Beauty Magazine August 2023

LW377 NISHA

LW369 HEIDI

LW367 CHARLOTTE

LW351 KALIFA

LW357 SABLE LW357 SABLE

LW349 ANGEL

LW365 JOAN @UrbanBeautyHair 65 OTC Beauty Magazine 2023 For Ordering & Specials, CallAugust 678.805.3000

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