OTC Beauty Magazine | April 2022 by OTC Beauty

APRIL 2022 | $6.00

THE NATURAL EDITION

TEXTURED HAIR 101

JINNY BIG SHOW MIAMI • ATLANTA • NEW JERSEY

Clipper Tips

Maximum Return on Your Tool Investment

OTC Beauty Magazine April 2022

April 2022

c ont en t s

In Eve ry Issu e

EDITOR’S LETTER

The Power of Perspective

EXPERT ADVICE

Crazy Color’s Top Tips for Afro, Textured & Curly Hair

COUPONS

CLIPPER TIPS

Maximum Return on Your Tool Investment

INDUSTRY NEWS

MARKETPLACE

Natural Hair Necessities

READER FEEDBACK

HOW SHOULD YOU SELL IT? Hair Loss Products

URBAN CALL BRIEFS

ON THE COVER

TOP FIVE

Top Natural Hair Products

BEAUTY AMBASSADOR

Refresh & Recharge at Home

OTC Beauty Magazine April 2022

The Gold Series Collection is a breakthrough line designed to provide strength and moisture for women with relaxed, natural, or transitioning hair. Each product in the Gold Series collection is powered by protective conditioning and repair agents formulated to work together to improve moisture, strength, elasticity, smoothness, and shine.

OTC Beauty Magazine April 2022

April 2022

c ont en t s

BUSINESS TIPS

Miami • Atlanta • New Jersey

A Primal Approach To Creating The Professional Life You Desire

JINNY BIG SHOW For over 25 years, the Jinny Big Show has offered its customers the best industry trade show experience, and this year was a complete success. The show is always filled with big energy, good vibes, great industry networking, bell ringer promotions, and premium samples.

FEATURE

By Curt Redden

Are you completely satisfied with your career or work? Whether you are just starting your career, or are more seasoned in your position, it can sometimes become a challenge to stay motivated, engaged, and happy all the time.

By Dr. Shanessa Fenner

5 Necessities To Navigate Your Team Through The Fog

Textured hair has been an integral part of Black history. While the styles have changed over the years, there are many who still choose to rock their natural tresses. Being natural encourages Black women to embrace their natural afro-textured coif.

The best leaders and organizations understand that cleaning off the windshield and the view of the road ahead is a necessity for those who are traveling with them.

Textured Hair 101

KNOWLEDGE TO KNOW

SHOW CALENDAR

Hollywood Beauty® Website Launches to Increase Hair & Skin Sales

By Dawn Thompson The Hollywood Beauty website was launched to increase hair and skin sales with education and better solutions for their multi-use products. Their high category performers are multi-use natural products for ingredient-conscious consumers.

Groganics® Solutions to Help Rebuild Thicker, Stronger, FullerLooking Hair

By Mary Bandy Your hair is your natural crown. But for some people, their crown’s full potential is hindered by hair loss or thinning hair. Whether the loss of hair is a recent occurrence or a long-time struggle, any kind of hair loss can be a blow to self-esteem and vitality.

By Jason V. Barger

OTC Beauty Magazine April 2022

AD INDEX

OTC Beauty Magazine April 2022

CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones, Kenny Duncan Contributors: Dr. Shanessa Fenner, Scott Zangwill, Sara Rueda, Dawn Thompson, Curt Redden, Jason V. Barger, Mary Bandy

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

OTC Beauty Magazine April 2022

Reduce Color Fading by

with

• Rebuilds, Strengthens & Protects from Damage • • Stops Hair Breakage • Reduces Color Fading and Shifting when used Prior to Color Services*

Before

After

* Independent laboratory tests confirm that by using the ApHogee Two-Step Protein Treatment as a pre-treatment prior to coloring porous hair, color fading will be reduced by 30% after 10 washes when compared to untreated hair.

OTC Beauty Magazine April 2022

EDITOR’S LETTER

Power Perspective The of

Perspective equals power. When you view a situation from one aspect, you will have a narrow view. However, if you take the initiative to step back for a moment to think and pause on every important decision, then you will have the clarity to see the bigger picture. This is the perfect time to get in the habit of doing nice things for yourself. Clarity is one of the most important things you need to create a sustainable flourishing business and it starts with self-care. You deserve it. You’ve worked hard every day to maintain a successful business. Simple things like taking a nature walk, visiting museums that have been on your bucket list, starting a gratitude journal, or reading a good book, are all great ways to unwind. This season is all about carefree beautiful styles like Bohemian braids, Faux ponytails, and Mermaid locs that allow your customers to get up and go. Working on our April Natural Hair issue brought up many memories of my own natural hair journey. It takes courage to begin anew. It’s important to keep in mind that some of your customers, who are just starting their natural hair process, may need a little positive encouragement. Keeping a binder with trends of natural hairstyles, along with tips on trimming, conditioning, and the proper tools for detangling could show your customers that you care. This is also a great opportunity to upsell other complimentary hair tools. Ultimately, when you take care of the health of your business, it leads to more wealth in your business. Wishing you much success as you craft your path forward and discover solutions that will help you and your business continue to thrive. In the spirit of gratitude, I am so impressed by the amazing Jinny team members and customers that helped make this year’s Big Show a success. Be sure to check out the event highlights on page 36.

Allyson Leak EDITOR

OTC Beauty Magazine April 2022

Enjoy our April issue.

8levels of dramatic lift UP TO

EXPERTLY MADE & CARING FOR TEXTURED HAIR

T UL

E AT

SIM

S RE

The latest innovation from Dark & Lovely, one of the most trusted names in haircolor, UPLIFT Bleach Kit is a gamechanger in helping women achieve 8 levels of dramatic lift at home. Developed with textured hair & all types of curls in mind, UPLIFT Bleach Kit is revolutionizing color forever. Whether you are lightening your hair for the first time or have color-processed hair (Tip: Apply product to Be sure to pass them along to your customers! color-treated lengths before applying 1. IN-STORE : to new growth roots) Dark & Lovely Make sure to take home the correct # of boxes (USE CHART BELOW) is here by your side. 2. BEFORE APPLICATION AT HOME :

@darkandlovely

rmid o t S Re

A strand test is key to knowing your individual processing time

www.darkandlovely.com

3. DURING APPLICATION AT HOME:

R ASS OU MB A NG CI AND U R OD B TR ST IN WE NE

Saturate strands for even coverage

Here’s How Many Boxes We Recommend: CURL TYPE LENGTH

TRY ON ANY SHADE INSTANTLY

EARS

1-2 BOXES

2-3 BOXES

CHIN

2-3 BOXES

3-4 BOXES

SHOULDER

3-4 BOXES

4-5 BOXES

LONG

4 + BOXES

5 + BOXES

NOTE:

To ensure full coverage result, use guide to secure ample boxes. Quantities vary by desired style outcome. Number of boxes guided by length, density and curl type.

OTC Beauty Magazine April 2022

EXPERT ADVICE

Crazy Color’s Top Tips for Afro, Textured & Curly Hair When working with a gorgeous mane of afro or textured tresses, condition

When it comes to color trends, Ferrer said you don’t always need the

ing and keeping those coils safe are of prime importance.

craziest hues to get a great look. “Crazy Color doesn’t always have to be crazy. They have two shades of black, Natural Black (a brown-based black)

Crazy Color caught up with their ambassador, Sophia Hilton, founder of

and Black (a blue-based black), which are perfect for gray coverage,” he

Not Another Salon, and sponsored stylist Mikey Ferrer, Jr. to get their top

said. “I also love using Vermillion Red and Ruby Rouge on darker redheads

tips for keeping curls and texture in the best condition while experimenting

for a little pop but nothing super bright.”

with all things color! But don’t be mistaken. Bold colors are still Hilton says that most of her textured

the hot thing to rock this year. Hilton adds

hair clients have concerns over

that products Crazy Color will be valuable

coloring their hair without the

to curly-haired clients. “Vivid color is

damage. “What I love about Crazy

going to make a big impact in SS21 for one

Color is you only need to lift the hair

major reason: home bleaching is a little less

one or two shades to get something

popular with afro and textured, as the hair

completely different. A deep cyclamen,

type is more fragile, which means that over

a rich purple or a fiery red, needs

the Spring/Summer period, we will see an

very little bleach for a really powerful

explosion of color from our natural texture

result,” Hilton said. “Condition is

clients.”

really key when working on textured hair. One of the best things about

To top up your brand new vivid color at

Crazy Color is it creates absolutely no

home, you’ll need . . . Crazy Color’s Semi-

damage whatsoever and, if anything, it

Permanent Colour with a range of 40

only adds to the condition!

shades.

“My recommendation is to do the lighting process only once and then

To ensure your color stands the test of time you’ll need. . .Crazy Color’s ANTI Bleed Spray

enjoy a variety of Crazy Color’s over the top over 12 months. Lighten once, then have fun a million times.”

Give back to your color during your hair wash with…Crazy Color’s EXTEND Shampoo and Crazy Color’s Rainbow Care Conditioner.

Ferrer goes on to second that, adding, “The great thing about Crazy Color is it’s a direct dye, meaning no harsh chemicals, only conditioning agents to give your curls shine and moisture!”

OTC Beauty Magazine April 2022

Crazy Color is now available at Jinny Beauty Supply. For more information, contact your salesperson or visit www.crazycolorus.com.

OTC Beauty Magazine April 2022

MARKET PLACE

NATURAL HAIR

NECESSITIES The term “natural” has been used interchangeably with those who wear their natural, textured tresses. However, it’s not always about bracing your kinks and curls. Sometimes natural hair refers to those who choose to wear their hair in locs or even protective styles like twists and braids. That means there are tons of merchandise that shoppers may want to keep on hand to cater to their ever-changing styles. Here are a few of our favorites.

OTC Beauty Magazine April 2022

EDGE CONTROL If laying and growing your edges are the goal, the Sunny Isle Jamaican Black Castor Oil Edge Hair Gel is a great option. Infused with authentic Jamaican Black Castor Oil, this gel can also work as a moisturizer, adding tons of brilliant shine.

CURL GEL If thick, juicy curls are the goal, shoppers will love the Curls B Enviable Creamy Curl Gel. Formulated with marshmallow root, this innovative gel can condition the tresses and provide medium hold without the unnecessary crunchiness.

DEFINING CONDITIONER When definition and detangling are the name of the game, the ON Organic Natural Curl-N-Wavy Curl Defining Conditioner & Detangler is a perfect choice. Made for natural and human hair, this conditioning spray helps repair dry, damaged hair and prevent breakage.

LOC & BRAID BUTTER Styling your hair in braids or locs has never been as easy as it is with the Sulfur 8 Loc Twist & Braid Butter. Perfect for styling your favorite twist, loc and braid styles, it can add beautiful shine for natural hair and extensions.

LEAVE-IN CONDITIONER Textured hair will love the Nappy Styles Quick Soft Leave-In Conditioner that can soften and repair dry, damaged tresses. The product is formulated with shea butter, coconut oil and black castor oil to nourish the hair without the greasy buildup.

BRAID GEL You can’t just braid hair without remembering to lay your “baby hairs.” The Shine ‘n Jam Magic Fingers Edge Magic for Braiders offers the extreme hold you need to sculpt and create a style with ease. Plus, its silk protein formulation helps strengthen the hair along the hairline. OTC Beauty Magazine April 2022

Natural Hair Necessities

REPAIRING CONDITIONER When tresses are dry and dull, reach for the Hask Argan Oil from Morocco Repairing Conditioner. This special formula penetrates the hair shaft, leaving hair silky soft and glossy. Best of all, it’s free of sulfates, parabens, phthalates and gluten.

CURL ACTIVATOR Don’t just moisturize your parched strands; activate your curls and coils with the Sofn’ Free Healthy Hair 2-in-1 Curl Activator Moisturizing Lotion. Made with Vitamin E and panthenol to condition the hair, it is formulated to make sure your hair looks shiny and healthy.

CURLY JELLY Defined, shiny curls and coils? Yes, please! The As I Am Curling Jelly reduces frizz and shrinkage and instead works to elongate hair. Formulated with the best moisturizers and curl-friendly ingredients, your strands will thank you for using it.

OTC Beauty Magazine April 2022

DESCRIPTION The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

Aqua Lashes 340

Aqua Lashes 341

Aqua Lashes 342

Aqua Lashes 343

Aqua Lashes 344

Aqua Lashes 345

POINT OF DIFFERENCE The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS • • • • • •

The lashes are lined with adhesive that is activated by water Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line Beautiful, lush styles in natural to dramatic looks Lashes have tapered tips and a black band mimicking the look of eyeliner Available in 6 styles Lashes may be reused with traditional adhesive application network ArdellLashes.com | #ArdellLashes | @ArdellBeauty OTC Beauty Magazine April 2022

14-1421

Join our

Natural Hair Necessities

WAVE CREAM Men who prefer to wear hair waves may want to accentuate that texture. That’s where the WaveBuilder Spin’n Waves Wave Cream comes in. This non-greasy hair cream trains your waves and makes your hair more manageable.

HAIR DRESS Soothe your scalp while adding incredible shine to your hair with the Softee Pure Coconut Oil Hair & Scalp Conditioner. It replenishes dry and brittle hair and prevents damage like dryness, breakage and split ends.

LOCKING GEL You can’t just loc your hair with any gel. Locticians look for a gel that provides a firm hold without those pesky flakes or residue. Enter: Jamaican Mango & Lime Locking Gel. Known to leave a soft and silky finish, this gel is sure to help shoppers maintain their locs and twists with a long-lasting hold.

OTC Beauty Magazine April 2022

HOW SHOULD YOU SELL IT? BY SCOTT ZANGWILL

Embracing your natural hair can be tricky when you’re losing it faster than you can grow it. Whether it’s traction alopecia or male pattern baldness, hair thinning and loss is a genuine problem. How can you help your customers address this issue and increase sales while you’re at it? Merchandiser Scott Zangwill offers tips on how you should sell . . .

HAIR LOSS PRODUCTS “Losing your hair? Well, look no further than your local OTC beauty

There are so many products to mention, yet a few of our favorite sellers

supply store. Starting in our 20’s, our hair recedes, falls out or starts

include Kaleidoscope Miracle Drops, Barber Shop Aid, The Mane

thinning. What can be done, and what can you, as the OTC store owner,

Choice Hair Solution, Bronner Bros. Super Gro Max, Rogaine, Wild

do to help your customers with these issues? First, we need to help the

Growth Hair Oil, Doo Gro Hair Revitalization, Cantu Gro Strong, Doo

customers that want to help fix this issue and find the right products.

Gro Leave-in Treatment, Jamaican Black Castor Oil and many more.

You’ll need to have proper signage in the store to help direct the

Place these items near your shampoos and wigs and any other related

customers to these products. Then you may need a store manager or

areas around your store. Remember, different hair types, customers’

employee that is up to date with these types of products. These are the

needs and other factors will determine which products shoppers

top-selling items you can sell in your OTC store:

gravitate towards in your shop.

Vitamin B

Coconut Oil

Tea Tree Oil

Black Seed Oil

Vitamin D (helps to produce new hair follicles and restore growth)

Olive Oil (when massaged into the scalp, this will help stimulate hair growth)

And, of course, Minoxidil - the leading product to help reduce hair loss and invigorate new growth.

Meet Scott

Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.

OTC Beauty Magazine April 2022

Leave In Conditioners

Beauty Care

EVERYDAY FOR THE ENTIRE FAMILY.

OkayPureNaturals.com OTC Beauty Magazine April 2022

KNOWLEDGE TO KNOW BY DAWN THOMPSON

HOLLYWOOD BEAUTY®

WEBSITE LAUNCHES TO INCREASE HAIR & SKIN SALES The Hollywood Beauty website – www.hollywoodbeautyproducts.com - was launched to increase hair and skin sales with education and better solutions from our multi-use products. Hollywood Beauty® is the No. 1 leader in beauty and multi-use products. Our High Category Performers are multi-use natural products for ingredient-conscious consumers. If you are a major account for Hollywood Beauty® Products, get in touch for the chance to be featured on our new website in our “Where to Buy” section.

A Passion for What is Possible Our passion is to help improve what is possible for healthier hair and

Tonya S. Lane - a cosmetic scientist, natural hair expert and founder of CurlyChemistry.com

skin, especially for natural-hair wearers and moisturized-skin seekers. We can do this with our proprietary blended oils, pure organic oil formulas, creams and conditioning products. We are proud that we represent the communities we serve through our diverse executive team, workforce and

•

supplier network.

and growth and fights fungus.

•

Vitamin E oil: relieves and prevents dry skin, helps hair and skin damage and anti-aging.

Dry, damaged hair or dry, itchy scalp? Whether you need a fungus fighter or want to prevent dry skin, Tea Tree Oil and Vitamin E Oil can meet

Tea Tree oil: moisturizes dry, itchy scalp, promotes healthy scalp

•

Olive, JBCO, Hemp Seed, Jojoba, Argan oils: gives benefits to

your needs. Our Cocoa Butter products help to minimize blemishes,

hair, skin and scalp of moisturization, hydration and promotes hair

stretch marks, and dry patches. Our oil collection includes:

growth with vitamins and nutrients.

OTC Beauty Magazine April 2022

You can rely on products from Hollywood Beauty® to help you, your

We have seen consumers increase their spontaneous spending when

family and your customers maintain healthier hair and beautiful skin. No

offered an assortment of items with larger sizes. Because of various

matter what the need, we’ve got you covered.

users and needs, multiple sizes and offerings should be available to meet consumer needs at shelf and online. Beauty supply stores can continue to

Tonya S. Lane, a cosmetic scientist, natural hair expert and founder of CurlyChemistry.com, spoke positively about Hollywood Beauty®’s Pure & Certified Organic line. “Your hair, scalp and skin will benefit from pure organic oils. Hollywood Beauty® has so many options for your beauty and

take the lead in offering both assortment and education. Education will help direct consumers to the oils, creams, and regimens to provide them with benefits to meet their real problem-solving needs for hair, skin, scalp, and body. Hollywood Beauty® results show this.

personal care solutions,” she said. “Organic Tea Tree is an antiseptic for acne and antibacterial/fungus fighter which should be used with a carrier

We judge adding education via display, at shelf and in online

oil to prevent irritation. You can use organic castor or organic hemp to

opportunities will only increase these outcomes even more.

promote growth and protect edges and ends. Organic jojoba and organic sweet almond are great facial moisturizers, and with organic argan, they also prevent frizz for more manageable hair. There are so many options; make sure you get a few.”

Our Hollywood Beauty® website focuses on “Celebrating and Caring

for You,”™ and there is something to be found to help all hair types, all hair textures and even dryer skin and scalp needs. Hollywood Beauty®,

the No. 1 beauty and hair oil brand (based on IRI), includes a “hero Retailer Results

oil” to meet all needs and various additional oils, from Tea Tree, Vitamin E and Hemp oils to Jamaican Black Castor and avocado oils. All of

Hollywood Beauty ® Multioutlet (MULO) dollar share results through March 2021 (IRI data)

52-WKS

26-WKS

13-WKS

4-WKS

YoY % Chg

14.4%

10.6%

10.1%

7.3%

OTC Beauty Magazine April 2022

these multi-use oils can help promote hair growth and retention,

provide moisture and reduce frizz.

Hollywood Beauty® Effective Blends: 2 ounces, 8 ounces and

Available at Your Local Beauty Supply and Worldwide.

newly-launched 16-ounces. Hollywood Pure® Tea Tree 1 ounce and 30-plus varieties are now available. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture

To learn more, visit hollywoodbeautyproducts.com and perfectresultsonline.com.

retention because it is full of good fatty acids, manganese and vitamins rich in Vitamin E.

PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways!

• •

Hollywood Pure® Certified Organics, 1 ounce, 10-plus

Instagram (IG) @hollywoodbeauty_products

varieties

#hbsolutions #activatehollywoodbeauty

Hollywood Beauty® Jamaican Black Castor Oil, 3-ounces,

#hollywoodbeautyherooils

seven varieties

•

Perfect Results® from Hollywood Beauty®, six pre-mixed Pure Oil Cocktails with a touch of fragrance.

Meet Dawn

Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.

OTC Beauty Magazine April 2022

KNOWLEDGE TO KNOW BY MARY BANDY

Groganics®

Solutions to Help Rebuild Thicker, Stronger, Fuller-Looking Hair Your hair is your natural crown. But for some people, their crown’s full

Some hair loss, like genetic male/female pattern baldness, is irreversible

potential is hindered by hair loss or thinning hair. Whether the loss of hair

and out of your control, but others can be reversed because the causes are

is a recent occurrence or a long-time struggle, any kind of hair loss can be

temporary and initiated by a variety of factors. Common reversible causes

a blow to self-esteem and vitality. To help give people their hair confidence

for hair loss include:

back, we created Groganics®, a safe, drug-free hair care system that repairs, restores, and rejuvenates hair.

✓ Emotional and physical stress

The Groganics® collection treats hair and scalp issues while providing

✓ Certain medications

maintenance solutions that protect your image and hairstyles, so you can

✓ Poor diet

move forward with confidence and polish while our products revitalize your hair’s life.

✓ Aggressive styling ✓ Excessive heat styling ✓ Too-tight styles

How Does It Work?

✓ Over-processing

Groganics® has gotten down to the science of hair growth. It focuses on the holistic approach of reinvigorating scalp massages, vitamins, and innovative products that rejuvenate hair.

Proven Ingredients to Restore Hair

This strategy helps deliver healthier,

Groganics®®

better-conditioned hair and scalp along

formulated

with fuller-looking edges and strands.

and ayurvedic herbs widely known

products with

are

phytonutrients

for stimulating hair growth – specifically Pea Sprout Protein and

Losing Too Much Hair

Eclipta Alba.

We all shed around 100 hairs per day as

Pea Sprout Protein is loaded with

a part of normal daily hair loss, with no visible loss of hair thickness. In fact, natural shedding happens because your body is growing new healthy strands. But if you regularly lose more hair than the normal amount, you could be suffering from excessive hair shedding.

OTC Beauty Magazine April 2022

vitamins,

minerals,

and

fibers

that improve hair density. This phytonutrient is also known to promote thicker-looking, healthier hair. It is believed around the world to stimulate hair growth and extend the hair’s growing phase.

Eclipta Alba is an herb traditionally used in Ayurvedic medicine to

Creme Hair Dress with Revita-Edge Control Gel and Moleculizing Root Lifter

maintain hair strength and health. This vital herb is promoted as safe and

for fuller-looking, thicker-feeling hair.

effective in helping hair regain its beauty and fullness. We also recommend incorporating Groganics®® Healthy Hair Beauty Enhancing Vitamins as a dietary supplement – especially if your diet lacks nutrients that impact the look, strength, and condition of your strands.

Boost Your Hair Health By using the Groganics® system as instructed by the package directions, you will begin to see thicker-looking hair and edges for styles with more volume and presence.

Who Needs It?

Along with Groganics®, incorporating healthy practices into your hair care

The Groganics® collection is for anyone in need of an affordable, restorative

regimen and lifestyle will produce amazing results. Follow these tips to

haircare solution. Our range of products works effectively on all hair

improve your hair growth journey.

types and ethnicities. Even if your hair isn’t thinning, all hair types will benefit from our Gro-Thick Hair Fattening Shampoo for cleansing the

•

vitamins, minerals, and protein. This is key to creating an environment

hair and scalp without drying, Feather Lite Volumizing Conditioner to

for healthy hair growth.

soften, condition and build volume, and Healthy Hair Beauty Enhancing Vitamins as a nutritional supplement for adding key nutrients for the best environment for hair growth. The Groganics® line also includes products that help treat other common hair issues. To help soothe dry scalp and weak edges, try the Groganics® Ice Oil, On the Spot Intensive Scalp Serum, and Refreshing Daily Scalp Tonic. Combining

these

powerful

products with massage is an effective method for creating

To maintain your style, protect from heat, and still look great strengthening

•

Create healthy hair care habits and rituals to produce therapeutic and relaxing effects. For example, a self-care schedule that includes daily scalp massages helps relieve stress, stimulates blood flow, and encourages growth.

•

your

strands, use our Grotivator Moisturizing & Strengthening Lotion or Hair Gro N Wild Hair Dress or Head Full of Hair

No tight ponytails or braids for

prolonged time periods.

•

Always use heat protection.

•

Keep your hair trimmed to help

prevent hair-splitting from the ends.

•

healthy scalps and hair.

while

Address nutritional deficiencies by incorporating a diet rich in

Be kind to your scalp and hair and

be gentle when styling—avoid brushing too hard and combing too vigorously. These healthy tips, along with our Groganics® system, can help you begin to regain your hair, your crown, and your confidence. Long live your beautiful hair!

Meet Mary

Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

OTC Beauty Magazine April 2022

BUSINESS TIPS BY Curt Redden

A PRIMAL Approach to Creating the Professional Life You Desire! Are you completely satisfied with your career or work? Whether you are

Purpose and Passion: Everyone has something that drives them to do

just starting your career, or are more seasoned in your position, it can

what they do, and activities that help them connect to their natural

sometimes become a challenge to stay motivated, engaged and happy

talents. The challenge is figuring out what that is for you and then

all the time. It is likely you devote a tremendous amount of time in your

using it daily in your work. Maybe you’re thinking there is no way I

chosen field, how can you enjoy it more and make it truly extraordinary?

can find passion in my current work. If this is the case, you may not be leveraging your unique talents and strengths in your current role. You may not even be aware of what your unique talents and strengths are.

You can improve in this area by clarifying and focusing on your primal

Top performers consistently tap into what they love to do, then they

needs. While some consider primal as specific to stages of early man or

dive deeper by focusing on the activities and areas where they have

evolutionary development, the Latin origins of primal (primus) is defined

strengths. There are many great assessments to help you understand

as essential, fundamental, and of most importance. So, what is most

these strengths. The key is self-discovery first, so you can then look

important for you as you seek to improve your work and life?

for activities and projects in your current profession where you can exercise these talents so they become even stronger. You will also find yourself enjoying work more because it is more rewarding to work in areas you love, and have natural ability.

In researching top performers across industries, there are certain approaches and mindsets that separate the vast majority of people from those that reach the goals they desire. All activities are not equal.

PRIMAL approach for you in this context is about a laser like focus on what is most important or fundamental to your future success.

Relationships: Once you have refined the areas in which you naturally excel, the next step is to identify the professional relationships where you will focus and seek improvement. Nobody is successful alone. Study the top performers in your field. What do they do differently? How many of them do you have close and deep relationships? Who are those people for you? If you want to improve, you can dramatically

There are six key elements essential in this process and they form the

accelerate your learning curve, and improve your results by learning

acronym as follows:

from those who have already achieved what you want to achieve. Invest the time to seek out a mentor who can help you, and be willing

OTC Beauty Magazine April 2022

to give first. The relationships you establish and deepen in your

Gamifying this process helps you stay competitive with yourself and

professional roles will positively impact everything you do.

also helps others hold you accountable as you track your progress.

Intention and Attention to the most important areas of your work:

Attitude and Perseverance: Everyone fails and has setbacks at some

Not all relationships are equal, and not all activities are equal. The

point. What do the most successful people do differently, and how

most satisfied top performers say no to the good so they can say yes to

can you emulate their resilience in your own life? Establishing and

the great. They do this by understanding what key actions drive most

maintaining a positive “can-do” attitude, in spite of your challenges, is

of their results. The 80/20 Pareto principle applies to your work most

foundational to helping you be successful. This is much deeper than

of the time. If you look at your deliverables, you will likely see that

simply not whining or complaining when things get tough. This is

20% of what you do drives

the ability to rewire your brain to

80% of your overall results.

approach problems and challenges

How do you do more of the

with “What is the opportunity in

activities driving the majority

this situation?” rather than fixating

of your results? Effective goal

on the negative issues.

setting processes can help you prioritize those things first, so you can increase your focus and execution in the areas that matter most. This will help prevent that sickening feeling at the end of the week when you reflect and ask, “I was so busy this week, but what did I really achieve?” Focusing on the activities that will yield the greatest return on your investment is critical to improving performance. 4.

Measure: Once you establish your goals, you have to keep them in

Legacy and Your Work:

There is a tremendous value to be gained from considering how you want to be remembered by your colleagues, and the impact you want to have aligned with your purpose and your work. How will you give back and help others? Reflecting on your desired legacy will help you to identify the seeds you must plant today. Fast forward to your retirement celebration and think of all the things you want people to say about you. What was your impact, and what will carry on in your work and contributions moving forward?

front of you at all times. This is often where people struggle with effective goal achievement. You effectively craft your goals, but then put them away. In order to win, you must keep score. Having clearly

The key to success lies in formalizing and actively implementing your

defined goals and measuring your progress will keep you on the path

action plan in each of the six areas. Best of luck in pursuing your best days

to success, and ensure you schedule those things first. Best practices

and your best work as you apply this PRIMAL approach!

in this area include building a scoreboard for your most important activities and projects and keeping them visible in your workspace.

Meet Curt

Curt Redden is a speaker, talent-development expert, and co-author of Going PRIMAL, A Layered Approach to Creating the Life You Desire. Curt has spent more than twenty-five years working to support and encourage employees as they strive for success. He currently is the head of global talent development for a Fortune 50 company. He is also certified by the Association for Talent Development as a master trainer and performanceimprovement consultant. For more information on Curt Redden, please visit www.primalsuccess.com.

OTC Beauty Magazine April 2022

BUSINESS TIPS BY JASON V. BARGER

NECESSITIES TO NAVIGATE YOUR TEAM THROUGH THE FOG The view of the road ahead has been quite foggy for many teams.

idea of “Trusting the Process” is good in theory, but all too often, the “process” is blurry due to a lack of clarity on the game plan or the inability

The last few years have been blurry with a fast-moving and often divided

of the messenger to communicate the road ahead. Therefore, the “process”

world. We’ve experienced differing modes of communication, the expansion

is unclear and “trust” is nowhere to be found.

of remote workers, a global pandemic, issues of racism, social injustice and

The best leaders and teams on the planet understand their role is to help

equity, political and economic uncertainty, all while continuing the pursuit

navigate their people through

to maximize the experience, product or service that you are delivering to the marketplace. The

best

leaders

and

organizations understand that cleaning off the windshield and the view of the road ahead is a necessity for those who are traveling with them. It’s not reactionary;

it’s

“

the fog and to continue to advance the mission. Here are

The best cultures proactively help their people navigate their way through the fog together. They are grown, developed, cultivated and led with intentionality.

pro-active.

The best team cultures are committed day in and day out, month in and month out, year in and year out to removing obstacles from the view and aligning their people on the next actions needed for the road ahead.

”

five necessities to help your team navigate through the fog:

1. Identify Obstacles — Don’t assume everyone sees or has been willing, to be honest about the obstacles, challenges and threats you are facing as a team. Take time to step back as a team and identify

the obstacles that lie ahead and assure the team that you will face them together with a solutions-focused mindset.

2. ReClarify Mission / Vision & Values — Take a step back and make

Leaders often beckon their people to “Trust the Process” but then are

sure people’s sight is clear on the mission, vision and values of your team.

surprised or frustrated when people don’t just magically fall in line. The

The mission is WHY you are going on the journey you’re on. It is the

OTC Beauty Magazine April 2022

4. Deposit Trust as the Messenger — Trust does not magically exist between people or leaders and a team. It is bartered every single day by the deposits we make in the relationship over time. Do we do what we say we are going to do? Do we hold ourselves and others accountable for holding up our end of the commitment? Leaders deposit trust by being transparent about the ob-stacles and what hasn’t been successful and by honoring their commitments. As the messenger, they deposit trust by owning the next stretch of road ahead and jumping in with the team to seek solutions.

5. Cascade Consistent Messages — As the strategy and game plan becomes clearer, rinse and repeat the message throughout the team and organization. Marketers remind us that it takes seven times for a consumer to hear a message before they take action, and the same thing is true for cascading messages throughout your organization. Communicate the game plan over and over and over again, and then continue to update the progress being made along the way. heartbeat and soul of all your efforts. The vision is WHERE you are heading

Every time you return to these discussions and seek clarity as a team, the

as a team or organization. It’s the dream of what is possible and what can be

fog doesn’t quite seem so thick. The path forward becomes clearer. Your

created to-gether. Paint the picture of what you hope to create that doesn’t

team may not have all the answers, but they’ll have a compass with clear

exist and what that future vision looks like. Your Values are HOW you are

direction on where to head.

committed to traveling along the journey. They are the compass that helps you know that you are on track with HOW you’re committed to traveling. Values aren’t dictated to us but are discovered, discerned and identified by participatory discus-sion.

The best cultures proactively help their people navigate their way through the fog together. They are grown, developed, cultivated and led with intentionality. The process for developing high-performing and engaged teams never stops, and the best leaders, teams and organizations are

3. Articulate the Game Plan — It’s hard to “Trust the Process” if we

committed to setting the temperature in how they hire, onboard, do

aren’t fully sure what the actual game plan is or the process for moving

performance evaluations, de-velop emerging leaders, and recognize

forward. Take time to articulate the strategy mov-ing forward and why

excellence. The best leaders invest in their teams and how they travel

you’ll approach it the way you are as a team. The strategy is WHAT you are

together.

going to do proactively to bring the Mission, Vision and Values to life. It’s the game plan that clarifies the priorities, people, and next actions to bring the dream into reality.

If you’re experiencing fog, division, negativity, blame, blurry vision, disconnection or uncertain-ty, it may be time to clean off the windshield!

Meet Jason

Jason V. Barger is the globally celebrated author of Thermostat Cultures, ReMember and Step Back from the Baggage Claim, as well as the host of The Thermostat podcast. As Founder of Step Back Leadership Consulting, he is a coveted keynote speaker, leadership coach and organi-zational consultant who is committed to engaging the minds and hearts of people and growing compelling cultures. Learn more at JasonVBarger.com

OTC Beauty Magazine April 2022

30 20

OTC Beauty MagazineApril January OTC Beauty Magazine 2022 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

Dr. Karrie G. Dixon

Joe Dudley Jr.

College Chancellor

President of Dudley Direct, Inc.

Valerie Benton Smith, Ph.D.

Former Educational Consultant for Dudley Cosmetology University

Brigadier General James R. Gorham North Carolina National Guard

Dr. Karrie G. Dixon

In addition to building renovations and campus beautification, Dixon has

Dr. Karrie G. Dixon was named 12th Chief

culture and student experience. Under her leadership, a new university

Executive Officer and 7th Chancellor of Elizabeth City State University (ECSU) on December 14, 2018. Before this appointment, she served as interim chancellor since April 9, 2018.

Dixon is a transformational leader in the University of North Carolina (UNC) System, a public, multi-campus university encompassing 16 constituent higher education institutions. For more than 20 years, she has demonstrated a steadfast commitment to improving the lives of others through higher education.

That commitment continues as Chancellor of ECSU. Her focus on increasing enrollment, leveraging resources, enhancing all aspects of the ECSU campus, and strengthening stakeholder engagement has produced results.

committed to enhancing all aspects of the campus, including the overall strategic plan was developed in 2019 and will guide the institution’s successful efforts through 2025. With Viking Pride, Dixon is transforming ECSU into an institution focused on accountability, commitment and excellence.

Before her appointment at ECSU, Dixon served as a senior administrator at the UNC System Office since 2008. She was promoted to serve as Vice President for Academic and Student Affairs and Chief Student Affairs Officer, where she was tasked with overseeing and shaping system-wide policy to ensure overall success for the 220,000+ students enrolled across the state.

For nearly 10 years, she provided the UNC System Office with her expertise in academic policy while leading various student success initiatives and managing processes to increase student access, enrollment, retention and graduation rates. She fostered innovative collaborations among the UNC System, the NC Community College System, the state’s independent colleges and universities, and the NC Department of Public Instruction.

ECSU has experienced positive growth since Dixon’s arrival. Enrollment

She was instrumental in leading multiple projects and policy changes that

climbed nearly 40% in just 18 months. Her administration has expanded

have greatly impacted students in the UNC System and statewide.

the academic degree program offerings, including launching an Unmanned Aircraft Systems degree program, an online master’s degree in education, and an online bachelor’s degree in homeland security. Under her leadership, the university has increased its fleet from two to 12 aircraft for ECSU’s signature aviation program.

Before joining the UNC System, Dixon served 10 years combined at two other UNC System campuses. Most recently, she was an assistant vice provost at North Carolina State University (NCSU). In this role, she enjoyed leading discussions with graduate students interested in careers in higher education leadership and serving on dissertation committees.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine April 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

In 2020, Dixon was named to the newly formed national Women in

potential that entrepreneurship offers. He

Aviation Advisory (WIAAB) board by U.S. Dept. of Transportation

received a bachelor’s in economics from

Secretary Elaine L. Chao. In 2019, North Carolina Governor Roy Cooper

Northwestern University in 1985 and an

awarded Dixon the Old North State Award, one of the highest honors

MBA from Northwestern University’s

granted by the State of North Carolina, which is awarded to “individuals

Kellogg Graduate School of Management

who have shown dedication and service beyond expectation and excellence

in 1986, completing three majors in

to the Great State of North Carolina.” She also was named by the HBCU

marketing, finance and strategic planning.

Campaign Fund as one of “The Ten Most Dominant HBCU Leaders of

He is also a certified Myers-Briggs Type

2020.” Before arriving at ECSU, Dixon was named a 2016-17 American

Indicator instructor and is certified to

Council on Education (ACE) Fellow. Her host campus for the academic

administer Predictive Index, a workplace

year was Wake Forest University in Winston-Salem, NC.

assessment tool.

Dixon received the 2013 Distinguished Alumni Award from the College of Education and the Black Alumni Legacy Award in 2014 at NCSU. Dixon is a member of the American Association of State Colleges and Universities’ (AASCU) Millennium Leadership Initiative, class of 2013. She also received the Triangle Business Journal’s “40 Under Forty” leadership award in 2014. And, she was recognized as a recipient of the 2015 Alumni Distinguished Service Award from the University of North Carolina at Greensboro.

Valerie Benton Smith, Ph.D. Valerie Benton Smith, Ph.D., is senior executive sales and leasing professional with Bill Black Chevrolet & Cadillac. But her career started at Dudley Products, Inc. There, she was named the “Educational

Dixon holds a bachelor’s degree in Communications and Public Relations

Consultant of the Year” at the Dudley

from NC State University, a master’s degree in Speech Communications

Cosmetology University. She maintained

and Rhetoric from the University of North Carolina at Greensboro, and

No. 1 status for recruiting the most students while in the position. She is

a doctorate of education from N.C. State. She and her husband have two

the administrator for nearly 17,000 licensed cosmetologists, and is ranked

daughters.

No. 1 in North Carolina for MGRank (World’s Top Managers Rankings) and has over 14 million circles of contacts.

Her diverse background includes being a life coach, author of Moringa

Joe Dudley Jr.

Recipe Book, international public speaker, Kundalini Reiki master, serving

Joe Dudley Jr. is an advocate for entrepreneurship.

has

observed

and worked directly with hundreds of successful entrepreneurs over the past 30 years. He is the President of Dudley Direct, Inc. – a direct marketing and small business consulting firm. He is also a second-generation entrepreneur who has had the chance to work

the Crisis Unit at Monarch Behavior Health, working as a director and community coordinator for the YMCA, field director for Girl Scouts, a teacher and stage Manager in Zimbabwe, Africa at a girls’ high school and national theatre organization, a teacher and counselor in Westchester County, New York and advertising, promotions and retail sales. Her early career consisted of being a professional actor, director, modern/African dancer, and promotional model, receiving over 700 major corporations’ endorsements such as Budweiser, Wilhelmina and Dudley Products.

within all departments of his family’s business, Dudley Products, Inc. - one of the nation’s leading manufacturers and distributors of ethnic hair care and personal care products. By serving in various key roles in

Member associations have included an executive board position for Sigma

retail sales, direct sales, maintenance, accounting, production, marketing

Gamma Rho Sorority, Inc, numerous leadership roles for the National Pan

and finance, Dudley gained a great appreciation for the diversity and

Hellenic Council of Winston Salem/Forsyth County, serving as a founder

OTC Beauty Magazine April 2022

and COO for the Greater Greensboro Black Chamber of Commerce,

Gorham was born and grew up in the small town of Falkland in Pitt

serving as director of marketing and promotions for the Black Phoenix

County, North Carolina. J.R. joined the Army right out of high school and

Alchemy Lab and the National Association of Pharmaceutical Sales

served for three years as an enlisted soldier in the mid-1970s. After being

Representatives.

discharged, he used his military education benefits to attend East Carolina University, earning his bachelor’s degree in 1981. J.R. was commissioned as a second lieutenant in the NC National Guard in 1980 after completing

She has been recognized as a Global Citizen at the Cadillac House in New York for calling on world leaders, corporate leaders, and philanthropists to do their part! She was the first to sign the American Independent Party petition in North Carolina and 49th in the United States. Benton believes in voting for candidates on issues rather than based on a political ideology or partisanship. She advocates for over 700,000 North Carolina and Minority Businesses focusing on closing the racial wealth gap and uplifting the community.

Officer Candidate School. J.R. was named Distinguished Honor Graduate of his OCS class. In more than three decades of military service, J.R. commanded at the company, battalion and brigade levels, in addition to serving in various staff positions. He served as joint staff director of N.C. Joint Force Headquarters in Raleigh and as commander of N.C. National Guard Joint Task Force, in which he was responsible for joint training and deployment. While in the Guard, J.R. earned

Her education includes attending Carver High School, North Carolina

a Master’s Degree from the U.S.

Agricultural & Technical State University, New York University, General

Army War College. In 2004, his

Motors Service Technical College and Colorado Technical University.

NC National Guard unit, the 130th Finance Battalion, was deployed to Iraq for over a year. While there,

Valerie’s life partner of over two decades is Michael B. Smith. They have three adult children: Xavier, Asante’ and Elisha; one stepson, Tremainne; one grandson, Nigel; one granddaughter, Nyla; and furry son, D.J.

he was promoted from Lieutenant Colonel to full Colonel. J.R. retired from the Guard in 2012, capping a 38-year military career. J.R. had a successful 29-year civilian career in banking, retiring in 2010 as a Vice President and manager

Retired Brigadier General James R. Gorham

of retail banking at First Citizens Bank. After his banking career, J.R. served

James R. (“J.R.”) Gorham became the first

Schools and directed departmental initiatives involving military affairs and

African-American General in the history of the North Carolina National Guard when he was promoted to that rank in 2008. Now retired from the Guard, J.R.

as Director of Special Projects for the N.C. Department of Public Safety. In this leadership role, he provided oversight to the N.C. Center for Safer suicide prevention. Now a motivational speaker and author, J.R. and his wife Barbara live in Kernersville. They have three children (Tony, Jaime and Joshua).

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine April 2022

FEATURE

BY DR. SHANESSA FENNER

Textured Hair Textured hair has been an integral part of Black history. While the styles

instructions on how to maintain natural tresses.

have changed over the years, there are many who still choose to rock their natural tresses. The term “natural hair” relates to wearing your hair

In 2019, the CROWN Act, which stands for “Creating a Respectful

in its natural state without the use of perms, relaxers, texturizer kits or

and Open World for Natural Hair,” was created to prohibit race-based

any other chemical process. Being natural encourages Black women to

hair discrimination, which includes the denial of employment and

embrace their afro-textured coif. However, dating back to the end of the

educational opportunities based on one’s hair texture or protective

Civil War, natural hairstyles have been a challenge for Black women.

hairstyle (i.e., braids, locs, twists, locs or Bantu knots). Currently, 10 states have voted the Crown Act into law.

Natural hair has often been controversial throughout history, especially in the workplace environment, where many may see it as unprofessional.

More Black women are embracing their natural hair. After all, when

Because of this, Black women have faced scrutiny for wearing their

you decide to go natural, you are accepting your true identity and

natural hair. But that has changed in recent years. Social media has

loving the textured hair you were born with. And history shows that

played a tremendous role in propelling the natural hair movement to

as the movement continues, the culture will become increasingly more

a new level of awareness. Natural hair blogs and YouTube videos have

accepting of natural hair.

highlighted natural women sharing hair tips, products and step-by-step

THE HISTORY OF BLACK NATURAL HAIR

1444

1920

1970-1980

1997

Europeans trade on the

Marcus Garvey urges

The Jheri Curl grew into

Singer Erykah Badu poses

West Coast of Africa,

followers to embrace their

popularity.

on the cover of her debut

where people are seen

natural hair and reclaim

album “Baduizm” wearing

wearing elaborate hairstyles,

an African aesthetic.

a head wrap, ushering

including locs, plaits and twists.

1865 The concept of “good hair” becomes a prerequisite for entering certain schools, churches, social groups and business networks. 34

OTC Beauty Magazine April 2022

in an eclectic brand of

1960 The natural hair movement began, encouraging women and men of African descent to embrace their natural afro-textured hair. Racial relations were tense, and natural hairstyles such as the ubiquitous afro served as a form of political awareness.

Afrocentrism.

1980-1990 Hair straightening via pressing combs and relaxers are the norm for many Black women.

2001

2006

2014

2019

Black hairstyles are

The blog, Afrobella, was

The Curly Girl collective

California becomes

becoming more

created to celebrate and

held their first CurlFest

the first state to outlaw

diversified. Rapper Lil’

recognize Black hair and

that celebrates natural

racial discrimination of

Kim wears a platinum

Black beauty.

hair.

individuals based on their

blonde weave, and singer

natural hair by passing the

Macy Gray sports a new-

CROWN Act.

women are rocking perms,

2005

2009

2018

press and go’s, natural

An independent documentary

The documentary “Good

Netflix releases Nappily Ever

twists, braids and locs.

entitled, “My Nappy Roots: A

Hair,” released by the actor

After, a film about a woman who

Journey Through Black Hair-

Chris Rock, explored

led a perfect life with perfect hair

itage,” was released. The film

Black hair culture and the

before deciding to shave it all

examined the word “nappy,”

business of hair.

off to embark on a natural hair

school afro. Some Black

which refers to unkempt Afro-

journey.

textured hair.

NATURAL HAIR MAINTENANCE The maintenance of natural hair takes a lot of time, effort, money and patience. Nielsen data found that Black women spend nine times more on ethnic beauty and grooming products than the average for all consumers. Luckily, manufacturers are creating and promoting products for natural hair more than ever before. But more product options can be confusing for new naturals. Customers need to determine which products work best for their hair and ensure their strands stay healthy and moisturized.

INFOBOX Are Your Shoppers Natural Newbies? Recommend these three tried-and-true beauty supply store staples to ensure they can manage their hair at home.

As I Am Cowash

want to cleanse without stripping the hair. Not only does this gentle cleanse remove residue, but it also makes detangling easier.

Cantu’s Shea Butter for Natural Hair SulfateFree Cleansing Cream Shampoo Enriched with shea butter for moisturizing, this shampoo deeply cleans the hair and scalp to promote hair growth. It works to restore the beauty of the hair for a lustrous look and shine.

Taliah Waajid’s Green Apple & Aloe Nutrition After Shampoo Conditioner This conditioner strengthens and conditions your hair strands. The enriched formula is gentle enough to use daily, leaving hair soft and manageable.

This no-suds conditioning cream is perfect for when you

Meet Dr. Shanessa Fenner

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

OTC Beauty Magazine April 2022

BIG SHOW | MIAMI

MIAMI FLORIDA Date

February 27th, 2022

Location

Jinny - Miami 16241 N.W. 48th Ave. Hialeah, FL. 33014

OTC Beauty Magazine April 2022

For over 25 years, the Jinny Big Show has offered its customers the best industry trade show experience, and this year was a complete success. The show is always filled with big energy, good vibes, great industry networking, bell ringer promotions, and premium samples. Jinny customers gathered in Miami (February 27th), Atlanta (March 6th), and New Jersey (March 13th) from 10 am to 5 pm to make the magic happen. Attending the Jinny Big Show can be an essential part of your professional and business growth and accomplishments. To be extra prepared and to learn more about taking advantage of next year’s shows and deals, please contact your local Jinny sales representative. Check out our interview with the President of Jinny Corp., Eddie Jhin, to get his take on this amazing event.

Q&A What do you think makes the Jinny Big Show continue to be a success year after year? There are a few elements that make our Jinny Big Show successful year after year. The first reason is the variety of different deals and structures

the new deals, new products and be educated face to face that is very essential for all parties. Our customers are store owners and store managers, so it is very important for them to gain as much knowledge as possible on products.

that we come up with for our OTC customers. The second is that we bring out the best mixture of our vendors to present their newest products and deals to our OTC customers. And lastly, the hard work of our Jinny staff members and the relationship our sales team has with our customers. These factors and more have helped us run a smooth show for the past 26 years, which is something that makes our show successful and different from any other distributor show.

What is your vision for The Big Show and brand? My vision for our Big Show is that I would ultimately like to have two shows per year. Each show would be held in late January and late June of each year. Each Big Show would lay out the next six months bringing in the new items and the sales promotion for each new item at the store level. The show will be a 3-day event in which, the first day we would select and pick which promotions or sales on certain brands or items at

Why are trade shows and being face to face so important for OTC business owners and vendors? Although the internet and social media play a big role in our lives these days, there is still something very special about being able to see all

the store level and the second day would consist of much education on products and sales techniques to its store customers and store operation education. And the last day would be to build a solid relationship with our vendors and with our staff members to get to know one another.

OTC Beauty Magazine April 2022

BIG SHOW | MIAMI

OTC Beauty Magazine April 2022

BIG SHOW | MIAMI VENDORS

OTC Beauty Magazine April 2022

MIAMI JINNY BIG SHOW

OTC Beauty Magazine April 2022

BIG SHOW | ATLANTA

ATLANTA GEORGIA Date:

March 6th, 2022

Location

Jinny - Atlanta 4300 Northeast Expy, Atlanta, GA 30340

OTC Beauty Magazine April 2022

BIG SHOW | ATLANTA

OTC Beauty Magazine April 2022

BIG SHOW | ATLANTA VENDORS

OTC Beauty Magazine April 2022

BIG SHOW | NEW JERSEY

CINNAMINSON NEW JERSEY Date:

March 13th, 2022

Location

Jinny - New Jersey 2704 Cindel Dr, Cinnaminson, NJ 08077

OTC Beauty Magazine April 2022

BIG SHOW | NEW JERSEY

OTC Beauty Magazine April 2022

BIG SHOW | NEW JERSEY

OTC Beauty Magazine April 2022

TOP FIVE

Top Natural Hair Products Healthy natural tresses start with a great conditioning and moisturizing hair care regimen. Your customers will appreciate a variety of products that hydrate, keep curl definition, and a flexible hold. You can also suggest natural hair styling tools to complement these products like a wide tooth comb, plastic conditioning cap, or a microfiber spa headband to put on after washing. Check out our top 5 natural hair products at Jinny Beauty Supply.

Hawaiian Silky Triple Butter Curl Whip Foaming Mousse

Aphogee Curlific! Curl Definer

Triple Butter Hydrate & Define Curl Whip Foaming Mousse nourishes

The Aphogee Curlific! Curl Definer adds

and defines curls, leaving them

definition and control to curly chaos! Styles

soft, shiny, and frizz-free. This rich

resist humidity all day and hair stays soft

hair mousse provides weightless

and lustrous. The Curl Definer separates

moisture, enhances curl memory,

and enhances your loops and swirls,

and conditions hair from root to

adding lasting bounce, definition and

tip. Perfect for defining wash-

control. Quinoa Protein and humectants

and-goes or styling with rollers

help prevent the havoc that humidity can

and flexi rods.

cause all textured hair types.

Maui Moisture Flexible Hold + Coconut Milk Curl Foam Mousse

Hold + Coconut Milk Curl

Coconut Hibiscus Curl Enhancing Smoothie for Defining Curls - Hydration and Shine

nice and shiny, flake-free

Enhancing Smoothie is enriched with

Maui Moisture Flexible

Foam Mousse gives you a hold without drying out your locks. With 100% aloe vera

Shea Moisture’s Coconut & Hibiscus Curl natural ingredients to give you soft, silky

and defined curls! Enriched with certified

as the first ingredient, this product was

organic Shea Butter, this conditioning

nourishment and softness it needs with

richness of Coconut Juice and Oil with

made to quench your hair and give it the an infusion of coconut milk and mango butter. 56

OTC Beauty Magazine April 2022

enhancing smoothie blends the tropical other choice oils for a truly unique hydrating experience.

Taliah Waajid Curls Waves Natural Curly Curl Cream

Black Earth Taliah Waajid Curl Cream has been servicing curly, wavy and coiled

natural hair clients for over 25 years with

this non-greasy, herbal hair cream. Black

Earth Taliah Waajid Curl Cream conditions

and nourishes the hair as it adds shine and moisture. Black Earth Taliah Waajid Curl

Cream revitalizes curls and eliminates frizz from the hair.

OTC Beauty Magazine April 2022

BEAUTY AMBASSADOR BY SARA RUEDA

Your hair desrves TLC, too! There’s nothing quite like a spa day. After the last year, we’ve all likely

of space and even heating.

grown an appreciation for bringing the TLC straight to your home. The

Simple access controls and a

pampering, the luxury, the results. Whether you’re focusing on your hair,

6-foot professional power cord designed for

skin or whole package, it’s easy with the right products. At Gold ‘N Hot,

ultimate convenience so you can relax easily

we’ve got you and your hair covered.

anywhere.

Let’s talk about hair care. Give your hair the professional treatment with the

Treat yourself and your hair whenever

Gold ‘N Hot Professional Ionic 1875-Watt Full Hood Hair Dryer. Bring on the

you feel like it. Shop the Gold ‘N Hot

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OTC Beauty Magazine April 2022

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OTC Beauty Magazine April 2022

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OTC Beauty Magazine April 2022

CLIPPER TIPS

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Kenny Duncan Andis Global Educator Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon—Main Attraction Unisex Salon—based in Philadelphia. He is the barber for several Grammy Award-winning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

OTC Beauty Magazine April 2022

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OTC Beauty Magazine April 2022

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

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1-800-925-4669

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Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

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1-856-735-0089

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HOUSTON

1-713-343-5636

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MIAMI

1-866-616-3200

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Phone

Address

Jinny Invoice Number

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ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

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1-800-925-4669

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1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

OTC Beauty Magazine April 2022

MIAMI

1-866-616-3200

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OTC Beauty Magazine April 2022

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

FORT LEE

1-856-735-0089

Signature

OTC Beauty Magazine April 2022

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

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OTC Beauty Magazine April 2022

INDUSTRY NEWS

Cantu Beauty and Women Empowering Nations Announce 50 Young Women of Color to Attend the Global Cohort Mentorship can be a powerful gift. It can help build confidence, long lasting bonds, and valuable life lessons. Check out our interview with Dametria Kinsley, Cantu’s Global Vice President of Marketing, to find out how Cantu is helping to unite and empower young women. What inspired you to want to partner with Women Empowering Nations and the 2022 Girls Leading Our World Global Cohort? Cantu really resonated with Women Empowering Nations’ (WEN) mission and goals. The founder, Carlish Bradley, is really driven to help change the narrative and future for young women around the world which is aligned with Cantu’s purpose. We want to use our platform to amplify Women Empowering Nations’ message deeper in the communities that we serve. Cantu is all about empowering women to live their authentic lives, so we want to use our platform and resources to magnify these types of programs that uplift the next generation of women. Our partnership with WEN is the first of many initiatives to live our purpose in 2022. Can you tell us what the Cantu GLOW Global Fellowship will entail?

The Fellowship is our version of a brand bootcamp that will encompass a four-pillar approach. The fellows will gain experience in four key areas - consumer, concept, commercialization, and campaign. The goal is to expose the selects to consumer insights which will turn into a product concept to be brought to life on retailer shelves via commercialization. The first area is to study consumer needs and shopping behavior. The second area is the concept, to fill the needs of the consumer. The girls will experience the process of coming up with the concept for Cantu products. Third area is commercialization of the product and what the process entails to get products into retailers. Lastly, they will learn how to create a marketing campaign for the new products. At the end of the fellowship, there will be a capstone project to showcase their knowledge of the four pillars on product ideation and marketing. They will present their final project in Dubai with a stipend payment at the end. What are you hoping the girls will gain from this experience?

Our goal is to create a platform to champion women of color leaders. We want to help these young women achieve and gain confidence through the curriculum to help navigate their future. 70

OTC Beauty Magazine April 2022

They will gain a network of people they can rely on globally. One of the keys to success is networking and creating a circle of people that can provide support and accountability. This Cohort will provide them with a network to do just that - young women empowering/supporting other young women! Why is this work so important to Cantu?

Cantu’s mission has always been and continues to be to care for the community of our consumers. WEN’s mission is to provide exposure, development, and mentorship for girls of color to help accelerate their path to executive leadership, a mission that aligns with Cantu. As a brand, we want to provide support to the same consumers who have helped us become who we are today. So much has changed over the past two years. What are your thoughts on the state of the haircare industry? What direction what trends do you see developing?

The hair industry is an evolving industry. No longer is it, are you relaxed or natural. Now it’s more you can be anything at any time which is so liberating. Women can wear their natural hair today and wear protective styles next week and straight the next. It’s just about being authentically you however you want to be with no one standard of beauty. Is there anything else you would like to share about this amazing initiative?

It’s a surprise but the top performer from the Glow Fellowship will have the opportunity to become a Cantu Global Brand Ambassador! How can people stay up to date with the Global Fellowship and young ladies’ progress?

Visit wenations.org and WENATIONS Instagram for any fellowship updates.

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Leaves hair full of shine and feeling moisturized.

A f te r Be fore

Model is wearing

2N ESPRESSO BEAN

Beautiful Collection® Advanced Gray Solution • Semi-permanent hair color • Lasts up to 12 shampoos • No ammonia, no peroxide • Gentle enough to use after relaxing • Less damage gray coverage powered by Advanced O2 Technology

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OTC Beauty Magazine April 2022

READER FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the concerns your natural-hair shoppers have about products in your store?

•

What information would serve you best to help you better serve this unique clientele?

•

Are chemical straightening products still popular at your store?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 76

OTC Beauty Magazine April 2022

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

OTC Beauty Magazine April 2022

SHOW CALENDAR APRIL | MAY 2022 WHEN

WHAT

WHERE

CONTACT

April 3

North American Hairstyling Awards

Long Beach, CA

www.probeauty.org

April 9 - 11

America’s Beauty Show

Rosemont, IL

www.americasbeautyshow.com

April 10-11

International Esthetics, Cosmetic & Spa Conference

Chicago, IL

www.iecscchicago.com

April 23 - 24

Taliah Waajid World Natural Hair

Atlanta, GA

www.naturalhairshow.org

April 24

The Philadelphia Black Beauty Expo,

Philadelphia, PA

www.blackbeautyexpo.com

April 28 - May 1

Cosmoprof

Bologna, Italy

www.cosmoprof.com

May 1-2

The Makeup Show NYC

New York, NY

www.themakeupshow.com

May 2-4

iSpa Conference and Expo

Las Vegas, NV

www.spasofamerica.com

May 7-8

Top Hair International,

Dusseldorf, Germany

www.top-hair-international.com

May 8

The Virginia Black Beauty Expo

Richmond, VA

www.blackbeautyexpo.com

May 14-16

CT Barber Expo X

Uncasville, CT

www.ctbarberexpo.com

May 21-22

AIIR Gathering IV

Scottsdale, AZ

www.AIIRprofessional.com

May 22- 23

The National Hair Trade Exhibition

Coventry, UK

www.hairukshow.com

APRIL

MAY

OTC Beauty Magazine April 2022

AD INDEX

Afam............................................................................................................77, Afam ......................................................................................................... 77, 79

Inspired Beauty ...............................................................................................5 ............................................................................................. 5

www.afamconcept.com

www.haskbeauty.com

American International. International............................................................................... 15

Innovative Beauty........................................................................................ Beauty........................................................................................ 17

www.ardellshop.com

www.godefroybeauty.com

Ampro................................................................................................................ 73 Ampro

JBS Hair. Hair........................................................................................................... 67

www.amprogel.com

www.jbshair.com

Camille Rose.................................................................................................. Rose.................................................................................................. 60

KAB Brands ...................................................................................................... ......................................................................................................7 7

www.camillerose.com

www.aphogee.com

Curls................................................................................................................... 57 Curls

Procter & Gamble ................................................................................. Cover

www.curls.com

www.pantene.com/en-us/gold-series-collection

Crazy Color. Color..................................................................................................... 11

Softsheen Carson. Carson...........................................................................................9 ......................................................................................... 9

www.crazycolorus.com

www.softsheen-carson.com

Developlus..........................................................................................................3 Developlus ....................................................................................................... 3

Softee...................................................................................................................1 Softee ................................................................................................................ 1

www.coloroops.com

www.softeeproducts.com

Dream World Inc..................................................... Inc..................................................... 6, 62, 68, Back Cover

Wella............................................................................................................75, Wella ......................................................................................................... 75, 81

www.dreamworldproducts.com

www.wella.com

Doo Gro. Gro............................................................................................................ 63

XBI ..................................................................................................... IFC, 19, 21

www.doogro.com

www.okaypurenaturals.com

Fantasia........................................................................................................... Fantasia ........................................................................................................... 59 ww.fantasiahaircare.com

OTC Beauty Magazine April 2022

Be fore A f te r

Model is wearing

99 BLUEST BLACK

Jazzing® Temporary Color • Temporary results when no heat is applied • Semi-permanent results when heat is applied • Perfect for enhancing, refreshing, brightening and conditioning your hair • No ammonia and peroxide • Use on natural, colored, permed or relaxed hair

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OTC Beauty Magazine April 2022

Dream World, Inc. 45 W Hintz Rd. Wheeling, IL 60090 | Tel. 847-600-3020 | Fax. 847-600-3025 | Toll Free 800-535-6110

Available Exclusively at Jinny Beauty Supply & Dream World