The Kids Issue OTC April 2015

April 2015| $6.00 The Kids Issue

So Cool For

School

How to Move Children’s Products Bronner Bros. Mid-Winter Show 8th Georgia Beauty Trade Show Beauty Business Buzz

Scan to visit OTC website

CONTENTS April 2015 in this issue

Editorial Letter ����������������������10 Sun, School and Little Sweeties

태양, 학교 그리고 사랑스러운 아이들

Expert Advice �����������������������12 Teens with Acne

Marketplace �������������������������16

Feature Article

My Winter Vacation with Juno, Neptune and Octavia ���56

by Will Williams

These names, of course, refer to winter storms that hit the U.S. this past February. Williams shares his advice to OTC store owners on how to keep business and sales in good shape, even in weather challenges of any season—go digital!

So Cool for School

How Should You Sell It? �������24 Swimming with Sunscreen

어떻게 판매할 것인가? 이 달의 판매 초점은 .... 물놀이는 자외선 차단제와 함께!

Urban Call Briefs ������������������41 Role Model Beyond Beauty: Part 8

Natural Beauty Ambassador Article �������������52 Why Natural Hair Products?

Show Coverage

Bronner Bros. Mid-Winter International Beauty Show ��� 72 Notes From the The 68th Mid-Winter Bronner Bros. International Beauty Show was held on February 21-23 in Atlanta at the Natural Nation ���������������������55 Georgia World Congress Center, and this year it went back to its roots. Revamping the legendary tradeshow, Young Naturals

Clipper Tips ��������������������������66 Revisiting Classic Barber Traditions

Therapy Trends ���������������������68 Taming the Curl Culture

it focused on education and engagement for the next generation of industry professionals while remaining the largest gathering of multicultural beauty professionals in the U.S.

Georgia Beauty Trade Show ��������������������������������������������� 78 2015년 제 8회 조지아협회 트레이드 쇼 지난 3월 22일, 조지아 협회는 제 8회 조지아협회 트레이드 쇼를 성공리에 개최 하였다.ㄴ

Tonsorial Times .................... 70 5 Tips for Kid Cuts

업계소식................................ 82

Industry News ���������������������86 Coupons ������������������������������97 Show Calendar ����������������� 104 Ad Index ��������������������������� 104 Reader Feedback ��������������� 106 Product Spotlight �������������� 108 ORS Monoi Oil Anti-Breakage Rejuvenating Spray 4

OTC Beauty Magazine April 2015

On The Cover

Curls are making a comeback! Not that they had left the scene, but Cantu for Natural Hair is meeting consumer demand for style longevity with new Comeback Curl Next Day Curl Revitalizer. This product re-defines, moisturizes and restores curls back to bouncy and beautiful with ease, and without the use of harsh ingredients. Flip to page 57 and 69, and visit www.cantubeauty.com for more information.

CONTENTS April 2015 Finished Product

Business Tips

by Alana James For hundreds of years cocoa butter (a.k.a. cacao butter) has been used in skincare. Keeping your skin moisturized as well as ultrahydrated is the primary health purpose. Pure cocoa butter also offers major moisturizing advantages.

Many talented people feel that they do not have anything new to learn in their chosen field. They believe what got them there is enough. However, those who are determined and who work hard often spend a lot of time and effort to learn new skills and maintain their existing ones. Always keep learning!

The Benefits of Using Education is Continuous ���������������������������������� 46 Cocoa Butter ����������������������������30 by Walt Grassl

교육은 계속된다.

Knowledge To Know Children’s Haircare Category �����34

by Taliah Waajid Today it is clear that there has been a sea of change in how natural hair is viewed and valued, and children are more natural than ever.

There are many things you can do as a store owner to make sure you cater to this younger audience. For example, make sure your shelves reflect what consumers are looking for in this category, offer combo packs to make shopping easy for multi-tasking customers and use merchandising tools at key times during the year.

아동용 헤어 케어 카테고리 요즘, 네추럴 헤어에 대한 검토와 평가 방법이 변화의 바다가 되었음이 이제 분명해졌으며, 아이들은 그 어느 때보다 네추럴 헤어를 많이 유지하고 있다. 스토어의 오너로서 이러한 젊은 층의 관심을 눈 여겨 볼 필요가 있다. 한 예로, 선반을 이러한 관심제품들로 채우고, 제품들을 모아 매장에서 콤보로 제공한다면 소비자들이 당신의 매장에서 제품 선택과 구매를 더욱 쉽게 할 수가 있다.

Efficacy of Natural Baby Lotions ���������������������������������� 36

by Sweet BumBum Baby lotions today are a necessity in a baby’s regular body care routine. They pamper little ones in a way which keeps them fresh and happy all day long. However, make it a point to go for natural baby products, since they are absolutely perfect and safe on a baby’s super soft and sensitive skin.

천연 베이비 로션의 효능 오늘날 베이비 로션은 아기들의 규칙적인 바디 케어 단계에서 필수적인 아이템이다. 이 아이템은 당신의 귀여운 아기를 하루 종일 산뜻하고 기분 좋게 유지시키는 방법 가운데 하나이니, 당 연히 천연 아기 제품을 사용해야 한다. 이러한 제품들은 아주 부드럽고 예민한 아기들의 피부에도 절대적으로안전하기 때문 이다.

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OTC Beauty Magazine April 2015

많은 재능 있는 사람들은 자신이 선택한 분야에서 배울 수 있는 새로운 것이 없다고 느낀다. 그들은 자신들이 이미 충분히 갖고 있다고 믿는다. 하지만, 결심한 사람과 열심히 일하는 사람은 새로운 기술을 배우고 자신의 존재를 유지하기 위해 많은 노력과 시간을 쓴다. 끊임없이 노력해야 한다!

Children’s Products—What’s the Best Way to Move Them? ���������������������������������� 50

by Tabitha Odell Children’s products are tricky. As the store you want to stay in the “safety zone” by being informative, but non-committal; don’t commit to any one item. As the store you “only carry quality items” that you are comfortable offering to your consumer, but a person’s likes or dislikes are subjective and individual in nature. Keep the decision in the hands of the consumer so he or she can’t blame your store if they have a problem

아동용 제품 – 그들을 움직일 수 있는 최고의 방법은 무엇일까? 아동용 제품은 까다롭다. 매장의 입장에서, 당신은 “안전 지대” 안에 있길 원한다. 내가 말하는 “안전 지대”란 유익하지만, 애매한 상태를 뜻한다. 어떤 제품에 대해서도 언질을 주지 말라. 매장으로서의 당신은 소비자들에게 편안하게 제공할 수 있는 “단지 좋은 품질의 제품을 취급” 하는 것이고, 사람의 호불호는 주관적이며 개인적인 것이다. 소비자들에게 결정권을 주어, 잘못될 경우에 책임을 전가할 수 없도록 만들어야 한다.

Manufacturer Profile

Clear Essence �������������������������������������������������������������� 60 Everyone wants to feel beautiful and Clear Essence is working to aid consumers in reaching that goal. “The beauty industry is a unique field where you get to help people with their appearance and self-confidence,” explained Renae Tate, Graphic Design Lead and Sales and Marketing Representative.

Joining the company as an intern in college and continuing to build a career, Tate quickly fell in love with the skin care industry and this company brand. “I actually suffered from dark spots before finding this company so it was really an added bonus.” 모든 사람들이 아름다움을 느끼길 원하며 Clear Essence는 소비자들이 그들의 목표에 도달하는 것을 돕기 위해 노력하고 있다. “뷰티 산업은 사람들의 외모와 자신감에 도움을 줄 수 있는 고유 영역입니다.” 그래픽 디자인을 이끌고 있으며 영업 및 마케팅 대표로 있는Renae Tate가 설명했다. 대학생 때 인턴으로 회사에 들어와서 지금까지 자신의 일로 지속적으로 경험을 쌓아가고 있는 Tate는 이 회사와 스킨 케어 산업을 금새 사랑하게 되었다. “이 회사를 발견하기 전에 저는 사실 다크 스팟으로 고민이 많았었는데, 정말이지 보너스를 받은 것 같아요.”

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Sweet BumBum ReGia Davis Brandie Gilliam Walt Grassl Alana James Robin Kissner Tabitha Odell Taliah Waajid Will Williams Ayanna Ziegler

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices.

Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine April 2015

Editorial Letter

Sun, School and Little Sweeties 태양, 학교 그리고 사랑스러운 아이들 For the most part, spring is in full swing and if you are like me you couldn’t be happier. The frigid temperatures of the winter have passed us by and now sunshine, flowers blooming and smiling faces adorning the sweet faces of children ever ywhere are here as they are able to play outside once again.

This is actually a big time for kids! Not only are they enjoying the thrills of the warmer spring air, but they are also on the last leg of this school year and summer vacation is just around the bend. Nevertheless, they still have a few more months to look fashionable as they fill their minds with knowledge each day. That’s where you, their local OTC store owner comes in.

All year around it is important to stay stocked up on children’s products in your store. Children can change hair styles all the time as they are discovering exactly who they are, and the changes in seasons can have an effect too. For example, girls who have let their hair flow freely during the winter to help cover their necks may now opt for tied-up tresses… and they’re going to need new product! Additionally, we are beginning the prime time for sunscreen, so you will want to make sure it’s in your selection.

Let us help you be prepared for whatever the year may bring. Whether it be in regard to product selection, new innovations, business practices or staying up to date with the latest happenings in the industr y—we have it all here at OTC Beauty Magazine.

Life is never boring when children around; they are always into something. So be sure to stay on your toes this season!

봄이 완연히 찾아온 요즘, 여러분도 저의 마음과 같다면 더할 나위 없이 행복할 것입니다. 겨울의 추운 기온은 지나갔고, 이제 따뜻한 햇볕과 꽃망울들, 다시 밖에서 뛰어놀 수 있는 아이들의 사랑스러운 얼굴을 장식하는 웃는 얼굴들이 사방에 가득합니다.

실제로 지금은 아이들을 위한 시간입니다! 아이들은 지금 따뜻한 봄 기운을 즐기는 것뿐 아니라, 이번 학년의 마지막 부분에 있으며 모퉁이를 돌면 바로 여름 방학을 맞게 됩니다. 그럼에도 불구하고, 아이들에게는 날마다 새로운 지식으로 마음을 채우는 것만큼 세련되게 보일 수 있는 몇 개월의 시간이 있습니다. 여기가 바로 여러분과 여러분의 OTC 매장주들이 들어오는 곳입니다.

매장에 아동용 제품을 보유하는 것은 계절과 상관없이 1년 내내 중요합니다. 아이들은 자신의 모습을 발견해 가면서 언제든 헤어 스타일을 변화할 수 있고, 계절의 변화 또한 영향을 미칠 수 있습니다. 예를 들어, 여자 아이들은 겨울 동안 머리를 자연스럽게 늘어트려 놓으며 추위로부터 목을 감싸는데도 도움이 되지만, 지금은 묶어 올리는 스타일을 선택할지도 모릅니다. 그러면 그들은 새로운 제품이 필요하게 될 것입니다! 또한, 우리는 자외선 차단제의 황금 시기의 시작점에 있으며, 여러분의 선택 사항에 이 제품이 있는지를 확인하길 원할 것입니다.

한 해 동안 필요한 어떤 것이든 여러분이 준비할 수 있도록 우리가 도와 드리겠습니다. 제품 선택이나 새로운 혁신, 비즈니스 관행 혹은 업계의 최신 동향까지 무엇이든 여기 OTC 뷰티 매거진에서 모두 얻을 수 있습니다.

그들은 항상 무언가를 하고 있는 아이들과 함께 있으면 인생은 결코 지루하지 않습니다. 여러분도 이 계절을 확실히 준비하시길 바랍니다.

Editor, hmcneal@otcbeautymagazine.com 10

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Expert Advice

by Ayanna Ziegler

Teens with Acne

Growing up we all had our bouts and fits with acne. Adolescence is already an awkward and confusing time for teens and acne can sometimes worsen their self confidence. Obtaining great skin takes patience, obedience, and dedication. If you’re a teen looking to solve your problem with blemishes or a parent looking to help your child, read the tips below to begin fighting against this common skin issue.

acne treatment fights germs that could be contributing to your acne. You can find this powerful ingredient within Clear Essence’s Blemish Control Wash Formula.

The minty facial wash rids the skin of dirt, oil and bacteria after a long day.

DOs: 1. Make sure that the hands are clean when you touch your face. Special care has to be taken when touching the spotty areas.

2. Always use a Clear Essence dermatologist recommended product for cleansing, toning, treating and moisturizing.

3. Exercise regularly.

4. Stick to a diet rich in vegetables, salads and whole grains.

Oral antibiotics you might be prescribed include: • Tetracycline, doxycycline, or minocycline • Erythromycin

DON’Ts: 1. Touch or squeeze spots.

2. Go to bed without removing your make-up.

3. Scrub your face with harsh scrubs or rough sponges.

4. Use heavy comedogenic* creams and cosmetics. (*tending to cause blackheads by blocking pores) Treatment Options Salicylic Acid: Salicylic Acid is an anti-bacterial solution. That means that this

Antibiotics: Occasionally, your dermatologist might prescribe an antibiotic to be taken by mouth.

Topical antibiotics include: • Azelaic acid • Clindamycin • Erythromycin • Sodium sulfacetamide Topical sulfur products: Many over-the-counter soaps and anti-acne creams contain sulfur, which has been in use as an acne treatment for half a century. Try the Clear Essence Medicated Cleansing Bar which has tiny exfoliating beads that remove dirt and dead skin cells that often clog pores.

No matter what acne treatment is used, if it is not working and you continue to suffer from bouts of acne, talk to your doctor. You may need to step up your program, or change it around a little for best results.

Ayanna is a third year Media and Cultural Studies student at University of Riverside. With extensive experience in writing articles for various beauty publications she continues to build on her knowledge of the industry within her studies and passion for all things makeup and fashion.

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M A R K E T PLACE

So Cool For

School With just a few more weeks left in the school year your youngest customers may need a little motivation to make it to the finish line. Be sure to offer them the children’s products they need to walk the hallways, and to kick the summer off, looking “oh so cool.”

Shine Brightly

For a lifetime of strong beautifully healthy hair, start right with Olive Miracle Dream Kids®.

The feather-light, moisture-rich kids’ formula of the Soothe, Restore & Shine Oil is perfect for children’s delicate hair and scalp. The antibreakage properties help restore oils needed to prevent split ends, dry hair and scalp. It is perfect for naturally curly, wavy, and kinky-coily hair. www.african-pride.com

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Curl Power

Even the youngest fashionistas can flaunt fabulous curls thanks to Soft & Curl, a product from the Taliah Waajid’s Kinky Wavy Natural for Children line. For use on medium to large curl patterns (there is another product for tighter ones), this styling jelly defines curls and waves into beautiful, frizz-free styles. Infused with quality ingredients and herbal extracts it yields ouch-less, healthy hair. www.naturalhair.org

Mango Mate!™

“Your kids play hard. Bath time should be easy.”

Aussie makes these claims on their website and stands by them by providing customers products like Mango Mate!™, a 2-in-1 shampoo.

It cleans and conditions in a single mission. Team your customers up with Dora the Explorer for one awesome bath time adventure that smells delightful. www.aussie.com

No More Knots

Very little is quite as aggravating for little ones as battling pesky hair tangles. Now moms and dads everywhere can gently detangle wet or dry hair with the Diane No Knot Detangler.

(They can even use it on their own tresses too!) Boasting flexible three length bristles, it reduces breakage and hair loss while the sleek, ergonomic palm design works for all hair types. www.frommbeauty.com

April 2015 OTC Beauty Magazine

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M A R K E T PLACE

Smooth Operator

Hydrate locks, smooth over frizz and prevent future breakage with Queen Helene’s Royal Curl® Smoothing Oil. I know what you might be thinking—this product isn’t made especially for children. While this is true, we had to include something for parents in here too! Add moisture and shine while strengthening hair with this all-natural product, free of sulfates, petrolatum, parabens and phthalates. After all, somebody has to drive those children to school and they should look fabulous too. www.queenhelene.com

Care for Kids

Cantu Care for Kids is the perfect blend of 100% pure shea butter, coconut oil and honey formulated without harsh ingredients— great for little ones’ locks. Specifically, their Conditioning Detangler softens strands for easycomb curls. Offering gentle care for textured hair, it is just what parents are looking for. www.cantubeauty.com

Get Amazing Hold

Say goodbye to old-fashioned, tacky gels that leave flaky residue on little girls’ hair and scalp.

Finally there is a conditioning styling gel that contains NO ALCOHOL—which means there is no crunchy, stiff feel that causes hair to break.

Kids Organics Soft Hold Olive Oil Smoothing & Styling Gel adds moisture and protein to hair while you create beautiful, long-lasting styles. www.houseofcheatham.com 18

OTC Beauty Magazine April 2015

Goodbye Breakage!

Designed specifically for the delicate scalps of children ages 2 to 12, The Sulfur 8 Anti-Dandruff Hair & Scalp Conditioner from J. Strickland softens and moisturizes as it works its magic.

This product controls scalp itching and flaking due to dandruff. www.jstrickland.net

Lovely Lotion

What is it about baby lotion that simply smells so heavenly and makes you feel calm? The Just Hatched Soft Baby Body Lotion soothes and protects while boasting a formula that is sulfate, paraben and phthalate free. Skin conditioners and moisturizers with essential oils gently nourish babies’ delicate skin. It is even gentle enough for newborns! www.justhatched4babies.com

Perfect Start

The Just for MeÂŽ Hair Milk Pre-Wash Softening Detanlger is the perfect start to wash time! It softens and smoothes, easing pre-wash detangling to minimize breakage from combing. Your comb will slip right through, saving you time and tears!

Great for use on all hair textures, this formula includes shea butter, soymilk and honey, and smells delicious. www.justformehair.com

April 2015 OTC Beauty Magazine

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M A R K E T PLACE

Nail Polish Perfect for Readers

Unlike in the movie “The Giver” where characters often see in only black and white, China Glaze offers your customers the ability to express their creativity in vibrant colors, and even glitter! Made up of 12 shades, The Giver Limited Edition Collection has something for everybody.

Won’t you be “the giver” of these great colors? www.chinaglaze.com

Select the Best

Do your customers want longer, stronger, silky, stunning, beautiful hair? Of course they do! Now they can achieve this with Mane Selection® Deep Moisturizing Conditioner. Perfect for use on dry, damaged hair, this extra moisturizing formula nourishes cuticles and creates luxurious full bodied, shiny hair. www.maneselection.com

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How should you sell it?

This month’s focus is...

Swimming with Sunscreen!

Swimming can be a very exciting event especially if you are competitive in swimming. It also can be really fun for all of your children when they take their swimming lessons. If you have your children enrolled in swimming lessons and they spend a few hours each day in the sun it is very important that you do a few necessary things before you allow them to get into the water. One of the first things you need to do is be sure that they are always safe so that they do not get a sunburn. Kids’ sunscreen is very important to children especially the children that are getting in the water.

Isn’t waterproof sunscreen a waste of money?

“Some people do believe that and think getting sunscreen that is waterproof is a waste of money because it does not work. If you have never tried it then you do not realize just how long-lasting waterproof sunscreen can be. Not only does it work, but it will protect your child while swimming or any other water activity. It’s always a good idea that you check your child throughout the day to see how the sunscreen is holding up. Naturally you might need to apply some more sunscreen from time to time but that is normal for any product that is waterproof.

The fun thing about summertime is there are plenty of water activities that will be going on in your area. It’s also a good time that you stock up on waterproof sunscreen so that if your child is invited to attend an event that is involving water activities then you are ready to go and your child can go have fun. The summer weather is something that everyone enjoys including your kids so always try to be prepared and have everything covered so that they are able to go play and enjoy their summer time fun and games.

Remember to protect yourself and your spouse or partner with sunscreen as well because harmful rays can harm people of all ages and the last thing you want is a sunburn.”

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-care-articles/swimming-with-sunscreen-5988717.html

Robin Kissner, Esthetician Summertime means plenty of summer fun and also plenty of summer sun. Esthetician Robin Kissner likes to remind her clients to protect their skin year-round, but especially when they spend extra time outdoors in the summertime.

There is a sunblock for all skin types and also all ages. Pay special attention to the sensitive skin of children. Another tip is to make sure your kid’s sunscreen is water-resistant if they will be swimming.

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the May issue!

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OTC Beauty Magazine April 2015

25

어떻게 판매할 것인가? 이 달의 판매 초점은 ...

물놀이는 자외선 차단제와 함께! 수영에 소질이 있다면, 매우 즐거운 운동일 것이다. 또한 아이들이 수영 레슨에 참여할 때, 모든 아이들이 정말로 재미있어 하는 것을 볼 수 있다. 만일 당신의 자녀를 수영 레슨에 참여시키고 아이들이 태양 아래서 하루에 몇 시간씩 보낸다면, 아이들이 물 속으로 첨벙 뛰어들기 전에 당신이 해야할 몇 가지 아주 중요한 것들이 있다. 당신이 해야 할 것들 중 하나는, 아이들이 항상 안전하며 화상을 입지 않는지 확인하는 것이다! 아동용 자외선 차단제는 물 속에 들어가는 아이들에게 특히 아주 중요하다.

방수 자외선 차단제는 돈 낭비가 아닐까? “어떤 사람들은 방수 자외선 차단제는 효과가 없기 때문에 돈 낭비라고 생각합니다. 만일 한 번도 사용한 적이 없다면, 당신은 얼마 동안 방수 자외선 차단제가 지속되는지를 알 수가 없습니다. 방수 자외선 차단제는 효과가 있을 뿐 아니라, 수영이나 다른 물놀이에서 아이들을 보호해줄 것입니다. 하루 동안 아이의 자외선 차단제가 어떻게 지속되는지 확인하는 것은 좋은 방법입니다. 자외선 차단제를 때때로 좀 더 바를 필요가 있지만 대부분은 방수 기능이 있는 것이 정상입니다.

여름철의 재미는 물놀이 활동이 많다는 것입니다. 또한 방수용 자외선 차단제를 여러 개

비축해야 하는 시기이기도 합니다. 아이들이 물놀이 행사에 초대받을 때를 대비할 수가 있으며, 당신의 아이도 즐겁게 지낼 준비가 되는 것입니다. 여름철 날씨는 아이들뿐 아니라 모두가 즐길 수 있으므로, 야외에서 즐거운 시간을 보내기 위해 필요한 모든 것들을 항상 준비해 두는 것이 좋습니다.

뿐만 아니라, 당신과 당신의 배우자 역시 자외선 차단제로 보호 해야 함을 명심해야 합니다.

유해 광선은 모든 연령대의 사람들에게 해로울 수 있으며 마지막에는 화상을 입게 됩니다” Robin Kissner, Esthetician 여름은 아주 많은 여름철 놀이를 의미하지만 아주 많은 태양을 뜻하기도 한다. 피부 관리사인Robin Kissner는 자신의 고객들에게 1 년 내내 피부를 보호할 것을 알려주며, 특히 여름철 야외에서 많은 시간을 보낼 때는 반드시 피부를 보호할 것을 권한다. 모든 피부 타입과 연령대를 위한 자외선 차단제가 있다. 민감한 아이들의 피부에는 특별한 주의를 기울여라. 만일 아이들이 물놀이를 할 것이라면 아이들의 자외선 차단제에 방수 기능이 있는지 확인할 것 또한 조언한다.

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 5월호에 게재됩니다!

이 내용은 articlesbase.com에서 발췌했습니다http://www.articlesbase.com/skin-carearticles/swimming-with-sunscreen-5988717.html에서 해당 내용을 볼 수 있습니다

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OTC Beauty Magazine April 2015

July 2013 OTC Beauty Magazine

27

by Alana James

The Benefits of Using

Cocoa Butter

F

or hundreds of years cocoa butter (a.k.a. cacao butter) has been used in skincare. Keeping your skin moisturized as well as ultra-hydrated is the primary health purpose. Pure cocoa butter also offers major moisturizing advantages. Cocoa butter is the natural fat from the cocoa bean. The actual extracted body fat, light yellow in color, is edible, having a slight chocolaty taste and fragrance. It also passes the title of theobroma essential oil.

Uses in Skincare Products Pure cocoa butter can be used in skincare moisturizing creams. It can also often be utilized in body treatment lines as the main component in “body butter” lotions and cleansers. Skin maintenance systems that prevent stretch marks feature real cocoa butter as the primary, otherwise sole, component. Pure cacao butter may also effectively deal with skin problems that trigger serious dryness as well as irritation, for example eczema as well as dermatitis. It’s also used within natural skin oils, particularly therapeutic massage oils, and its pleasant fragrance lends it to some role within aromatherapy items and perfumed toiletries. The main ingredient of lip balms and locks treatments is cacao butter as well.

Functions in Skincare Pure cacao butter may be recognized for hundreds of years as the best emollient component for keeping your skin supple, with the ability to absorb into the skin easily due to its tendency to melt at body temperature, and consequently soak into the skin nearly immediately on contact. It also has powerful antioxidant qualities, which provides an extended shelf existence, and benefits your skin by protecting it from harmful environment factors. With the ability to alleviate eczema as well as dermatitis, it works by inhibiting the 30

OTC Beauty Magazine April 2015

actual production associated with immunoglobulin that continues and worsens these types of conditions. Due to the ability to become absorbed deeply into the skin as well as hydrate and protect the skin, cocoa butter can be used frequently by women that are pregnant to avoid and treat stretch marks.

Benefits Used topically, cocoa butter instantly impacts the actual texture of the skin and makes it feel much more supple as well as soft. Additionally, it provides immediate irritation and pain alleviation for pores and skin irritations. Since it can penetrate your skin layers deeply, its effective use within eczema as well as dermatitis treatment provides the added advantage of not needing to continually re-apply the cocoa butter cream a lot more than once or twice daily.

Continued use keeps your skin hydrated and enforces collagen as well as elastin manufacturing. This prevents your skin from experiencing the long to medium-term results of exterior influences like pollution. Cocoa butter’s silk-like sensation and calming scent delivers stress-relieving as well as relaxation benefits when it is used in therapeutic massage.

Other Utilizations of Cocoa Butter Cocoa butter can be used to help to make milk as well as white chocolate. Because of its capability to maintain shelf existence 2 to 5 years, cocoa butter can also be used to create natural cocoa powder.

It can also be used within pharmaceutical products made to ease arthritis and stop heart illness.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase. com/skin-care-articles/the-benefits-of-using-cocoa-butter-4660318.html

April 2015 OTC Beauty Magazine

31

K-t-K

Knowledge to Know

by Taliah Waajid

Children’s Haircare Category More Natural than Ever

아동용 헤어 케어 카테고리 - 그 어느때보다 네추럴한…

Indeed, during my more than 25 years of experience as a Master Cosmetologist, Natural Hair Stylist and Hair Care Manufacturer, I’ve never seen anything like what our industry and society is experiencing now. When I established my first brand almost 20 years ago, interest in natural haircare was casually dismissed as a trend and considered more of a fleeting preoccupation rather than a lasting transformation and trend. Well that has all changed now!

The trickledown effect is those parents who went natural in the 80s, 90s and early 2000s have passed down natural haircare practices to their children. Today, it’s not uncommon to encounter children and teenagers who have never had a relaxer in their entire lives. It’s now clear that there has been a sea of change in how natural hair is viewed and valued, and children are more natural than ever.

According to IRI reporting 2014, the ethnic children’s category is roughly 5% of all ethnic haircare sales resulting in an estimated over $45-$50 million dollars in sales in all distribution channels, including OTCs. This segment’s growth is due to maintenance products on the rise, while children’s relaxer kit sales are down. The companies that are contributing to the growth in the children’s category are companies like Shea Moisture, Taliah Waajid, African Pride and Mixed Chicks. The direct correlation to maintenance category sales growth is due to more children wearing natural hair styles like pony puffs, large parted plaits, two-strand twists, and smaller braids.

While smaller braids or twists with extensions take longer to achieve, they have a long-lasting payoff, buying parent’s time between styling and combing sessions. Even with these longer lasting styles, maintenance products are still utilized.

Making sure your shelves reflect what consumers are looking for in this category is important. Mothers—your key customer for the children’s category—continually seek and seem to prefer chemical-free, natural based products that provide maximum detangling, conditioning and softening, moisture and hydration, and shine and luster, with a pleasant scent. Having the proper mix of products for children (both girls and boys) will be very important to ‘mothers’ that come into stores to make purchases. That right mix of products are: shampoos and detangling shampoos, conditioning 34

OTC Beauty Magazine April 2015

사실, 수석 미용사이자 네추럴 헤어 스타일리스트, 헤어 케어 제조업체로 서 25년 이상의 경험을 가진 나는, 우리 산업과 사회가 지금 경험하고 있는 것을 예전엔 본적이 없다. 20여년 전 내가 첫 번째 브랜드를 설립할 때, 네 추럴 헤어 케어에 대한 관심은 무심히 한 트랜드로만 일축되었고, 지속적 인 변화와 트랜드라기 보다는 덧없는 집착으로 간주되었다. 그러나 지금 모 든 것이 달라졌다!

trickledown effect(낙수 효과)는 80,90년대 그리고 2000년대 초 기에 네추럴을 선호하던 부모 세대들이 자녀들에게 네추럴 헤어 케어 관리 를 물려주는 것이다. 오늘날 릴렉서를 결코 사용한 적 없는, 선천적인 자신 의 헤어를 그대로 갖고 있는 아이들이나 청소년들을 만나는 것은 드문일이 아니다. 네추럴 헤어에 대한 검토와 평가 방법이 변화의 바다가 되었음이 이제 분명해졌으며, 아이들은 그 어느 때보다 네추럴 헤어를 많이 유지하고 있다.

2014 IRI 보고에 따르면, 에스닉 아동용 제품의 범주는OTC 매 장을 포함한 모든 유통 채널에서 의 판매 추정액4,500 - 5천만 달러 이 상에 달하는 전체 에스닉 헤어 케어 매출의 대략5%이다. 이 분야의 성장 은 아이들의 릴렉서 키트 판매는 하락하는 반면, 관리 유지할 제품이 증가 하기 때문이다. 아동용 제품 범주의 성장에 기여하고 있는 회사에는Shea Moisture, Taliah Waajid, African Pride and Mixed Chicks 등이 있다. 유지 보수 분야의 매출 성장에 직적접인 상관 관계는 더욱 많은 아동들이 포니 퍼프나 넓게 땋은 스타일, 두 가닥으로 꼬아서 만든two strand twist, 작게 땋는 스타일 등 네추럴 헤어 스타일을 유지하고 있기 때문이다. 익스텐션 을 이용해서 작게 땋는 스몰 브레이드나 트위스트는 스타일을 만드는데 시 간이 좀 더 걸리는 반면, 오래 지속되기 때문에 아이들의 헤어 스타일링을 위한 부모들의 지출 간격이 길어지게 된다, 유지 보수 제품은 물론 여전히 사용된다.

당신의 진열대에 소비자들이 이 범주에서 찾고 있는 제품들이 있 는지 확인하는 것은 중요하다. 엄마들은 – 아동용 제품의 주요 고객- 화학 성분이 첨가되지 않은 천연 성분의 제품으로 최대한의 엉킴 방지 효과와 컨 디셔닝, 부드러움과 보습, 광택을 줄 수 있는 쾌적한 향의 제품을 지속적으

detanglers, styling creams, holding pomades, glossers and shine products.

Mothers are also looking for products that are completely natural, or products that contain the natural ingredients that they relate to, like coconut oil, olive oil, shea butter, argan oil, fruits, berries and avocado oils to name a few.

Time management is also key for the busy, multi-tasking customer.

That’s why three-in-one and two-in-one products that simultaneously combine shampooing, conditioning and moisturizing can be a lifesaver for parents tending to natural-haired children. Offering combo packs in store that combine the products listed above will make it easy for customers to make choices in your store.

There are also key times during the year that store owners should have merchandising tools (like end caps, cross merchandising children’s hair products with other categories, in-store promotions and contests) highlighted in their stores when mothers will be shopping. Cross merchandising for children’s haircare can be very effective in the OTC. There are so many other items in the store that are needed for children along with the haircare products like sleep bonnets, wide tooth combs, butter fly clips, soft brittle brush, blow dryers, flat irons and all kinds of hair accessories. The key time periods to cross merchandise these items are: Easter, Summer Camp season, Back-to-School time, and Christmas.

We are now all armed with an arsenal of information about natural hair for adults and children. Through natural hair blogs, websites, social media, events and meet-up groups, knowledge and support networks are readily accessible. OTC stores need to participate and/or partner with manufacturers on these platforms to have a voice with the buying marketplace. Try having meet-up groups at your stores, blog post on your websites, and Twitter and Instagram parties on your social media platforms. This will certainly drive more traffic to your stores.

As a society we all share a vested interest in limiting children’s exposure to chemicals, with an emphasis on general health and well-being.

As parents desire to expose their children to less chemicals and desire more natural product offerings in all aspects of their lives, we are poised and ready in the ethnic haircare category and meeting the challenge. We will continue to develop cutting edge products for children and follow the trends that excite parents, while making these products and product education available to our OTC partners.

로 찾고 선호하는 것으로 보인다. 아이들을 위한 제품의 적절한 혼합은(남아 여아 모두) 제품 구매를 위해 매장을 찾는 ‘엄마’들에게는 매우 중요하다. 제 품의 올바른 혼합 구성은; 샴푸와 엉킴 방지 샴푸, 컨디셔닝, 엉킴 방지제, 스 타일링 크림, 포마드, 광택제 등이다. 엄마들은 또한 완전한 천연 제품이나 코 코넛 오일, 올리브 오일, 시어 버터, 아르간 오일, 과일, 베리, 아보카도 오일 등의 천연 성분이 함유된 제품을 찾고 있다.

시간 관리는 바쁜 멀티 태스킹 고객을 위한 열쇠이다. 샴푸와 컨디 셔닝 그리고 보습 기능을 동시에 담은 3-in-1이나 2-in-1 제품들이 네추럴 헤어를 가진 자녀들을 돌보는 부모들에게는 생명의 은인이 될 수 있는 것이 다. 위에서 나열한 제품들을 모아 매장에서 콤보로 제공한다면 소비자들이 당 신의 매장에서 제품 선택과 구매를 더욱 쉽게 할 수가 있다.

매장 주인이 쇼핑하는 엄마 고객들에게 특히 강조할 수 있는 판매 전략(예를 들자면, end cap이나 크로스 머천다이징, 다른 범주의 제품들과 함 께 아동용 헤어 제품 배치, 매장 프로모션이나 콘테스트 등) 을 가져야만 하 는 중요한 시기도 있다. 아동용 헤어 케어 제품에 대한 크로스 머천다이징은 OTC 매장에서 아주 효과적일 수 있다. 매장에는 다양한 아이템들이 있기 때 문에, 아동용 헤어 케어 제품과 함께 수면 모자, 사이가 넓은 빗, 나비 모양 클 립, 부드러운 솔 브러쉬, 드라이어, 아이언, 다양한 헤어 악세서리도 동반 판 매가 가능하다. 이런 제품들의 크로스 머천다이징이 가장 좋은 시기는: 부활 절, 여름 캠프, 신학기 그리고 크리스마스이다.

우리는 지금 성인과 어린이 네추럴 헤어에 관한 다양한 정보로 무장 하고 있다. 네추럴 헤어 블로그나 웹사이트, 소셜 미디어, 이벤트, 모임, 지식 과 지원 네트워크를 손쉽게 접할 수 있다. OTC 매장이 구매 시장에서 목소리 를 갖기 위해서는 이러한 플랫폼에 참여하거나 제조업체와 협력하는 것이 필 요하다. 매장에서 모임을 가져보거나 당신의 웹사이트에 블로그를 올리고, 소 셜 미디어 플랫폼에서 트위터와 인스타그램 파티를 개최해봐라. 분명히 당신 의 매장으로 더 많은 발길을 불러 올 수 있을 것이다.

사회로서의 우리는 화학 물질에 대한 어린이들의 노출을 제한하고 그들의 건강과 웰빙을 강조하기 위한 기득권을 공유하고 있다. 부모들은 자신 의 아이들이 화학 물질에 조금이라도 덜 노출되길 바라며 아이들에게 더욱 많 은 네추럴 제품들을 제공해주고자 하기 때문에, 우리는 에스닉 헤어 케어 범 주를 확실히 준비하고 도전할 자세를 갖고 있다. 우리는 이런 네추럴 제품들 과 제품 교육이 OTC 매장에서 이뤄어지게할 뿐 아니라, 어린이를 위한 최첨 단 제품 개발을 지속적으로 이어갈 것이며 부모들이 좋아하는 트랜드를 따를 것이다.

Taliah Waajid is the President of Natural Hair Care Products (Black Earth, Curly Wavy Natural and Kinky Wavy Curly Brands) and Founder of the World Natural Hair Health and Beauty Show.

April 2015 OTC Beauty Magazine

35

K-t-K

Knowledge to Know

by Sweet BumBum

Efficacy of Natural Baby Lotions 천연 베이비 로션의 효능 Baby lotions today are a necessity in your baby’s regular body care routine.

They pamper your little one in a way which keeps them fresh and happy all day long. However, make it a point to go for natural baby products, since they are absolutely perfect and safe on your baby’s super soft and sensitive skin; being prepared with 100% organic ingredients like organic oils, botanical and fruit extracts which have wonderful healing properties. Never go for artificial or synthetic lotions and similar other products. They contain chemicals which are extremely hurting and harmful for your baby.

All moms wish to see her cute one smile and glow with happiness.

For that, picking the right body care product is important. Natural baby lotions are very much a mandatory part of your baby’s everyday bath care routine. They are prepared with products straightaway procured from nature like aloe leaf juice, pure water, glycerin, soybean oil, sweet almond oil, plant fragrance, coconut and palm oil, beeswax, calendula extract, organic olive oil, Aspalathus linearis (organic rooibos) extract, oat protein, vegetable glycerin, organic vanilla fruit extract, licorice, organic shea butter, organic sweet orange, Xanthan gum, etc. Besides, Cetearyl alcohol, Glyceryl oleate, Glyceryl stearate, etc. are few other essential natural ingredients used for preparing these baby lotions. A natural baby product is not only nourishing but healing and antimicrobial as well. They cure many common baby skin conditions like nappy rashes, itches, dry skin, swelling, chapped skin, chafing and swelling.

The organic baby lotions are extremely mild and gentle, artificial fragrance and paraben-free, contain no irritating essential oil, hypoallergenic and are allergy and dermatologist-tested. These specially formulated baby lotions gently nourish your baby’s delicate skin, leaving it glowing, soft, supple, healthy and moisturized for 24 hours. When applied thoroughly on your baby, they act as a protective barrier against environmental pollution 36

OTC Beauty Magazine April 2015

오늘날 베이비 로션은 아기들의 규칙적인 바디 케어 단계에서 필수적인 아이템이 다. 이 아이템은 당신의 귀여운 아기를 하루 종일 산뜻하고 기분 좋게 유지시키는 방법 가운데 하나이니, 당연히 천연 아기 제품을 사용해야 한다. 이러한 제품들은 아주 부드럽고 예민한 아기들의 피부에도 절대적으로 완벽하며 안전하기 때문이 다. 놀라운 치유 효능이 함유된 천연 오일, 식물 및 과일 추출물과 같은100% 유기 농 성분으로 구성된 제품들이다. 인공 및 합성 로션이나 이와 유사한 제품들은 절 대 사용하지 말아야 한다. 여기에는 아이들에게 아주 해로울 수 있는 유해 화학 물 질이 함유되어 있다.

모든 엄마들은 자신의 사랑스러운 아기가 행복하게 웃으며 빛나기를 원한다.

이를 위해, 올바른 바디 케어 제품을 선택하는 것이 중요하다. 천연 베이비 로션 은 당신의 아기를 위한 일상적인 목욕 케어의 아주 중요한 필수 부분이다. 이 제품 들은 알로에 잎 주스, 순수한 물, 글리세린, 콩 추출 오일, 스위트 아몬드 오일, 식 물향, 코코넛과 팜 오일, 비왁스, 카렌듈라 추출물, 유기농 올리브 오일, Aspalathus linearis(유기농 루이보스), 귀리 단백질, 식물성 글리세린, 유기농 바닐라 열매 추출물, 감초, 유기농 시어 버터, 유기농 스위트 오렌지, 잔탄 검 등 자연으로 부터 바로 추출한 제품으로 준비되어 있다. 게다가, 세테아릴 알콜, 글리세릴 올레 에이트, 글리세릴 스테아레이트 등은 이런 베이비 로션을 만들기 위해 사용되는 몇 가지 필수 천연 성분이다. 천연 베이비 제품들은 영양 공급은 물론, 치유와 항 균 기능까지 있다. 이런 제품들은 기저귀 발진이나 가려움, 피부 건조와 부종, 갈 라진 피부, 피부 마찰 등 여러가지 일반적인 아기 피부 조건들을 치료한다.

유기농 베이비 로션은 매우 부드럽고 순하며, 인공 향료 및 파라벤, 자극적인

에센셜 오일이 함유되지 않았으며, 저자극성이며 알러지 및 피부과 테스트를 거친 제품들이다. 이렇게 특별하게 제조된 베이비 로션은 아기의 민감한 피부에 부드럽 게 영양을 공급하며, 24시간 윤기있고 부드러우며, 건강하게 피부의 보습을 유지 해준다. 아기에게 로션을 바르면, 외부 오염이나 감염을 막는 보호막의 기능을 하 게 되며, 아기 피부가 건조해지거나 마찰이 생기는 것을 방지함은 물론, 여러가지

K-t-K or infection and prevent your baby’s skin from drying and chafing as well as cure any kind of skin inflammation. Gently and liberally rub the lotion all over your baby and keep them cozy by covering with a soft towel or cloth.

Use the lotion every day after bath for optimum results.

It’s said that what goes on your baby goes in your baby. Hence, to preserve the naturally soft and healthy skin of your baby, it’s important to go for organic baby care products like natural baby lotions with zero toxins, artificial preservative, fragrance or color. Applied topically, baby lotions are meant to soothe and moisturize your baby’s soft, supple and sensitive skin and protect them from any kind of skin irritation. Suitable for babies of all ages, these lotions have a sweet, earthy scent which is adored by babies and moms alike.

These natural baby lotions are so gentle that you can apply them directly on your baby’s smallest hands, tiniest feet and cherubic cheeks.

Natural or organic plant butters like shea or cocoa butter, almond oil, Vitamin E along with beeswax and other natural sealants help lock in moisture and smooth a newborn’s skin. Pure essential oils add fragrance; mixed with other oils they become the perfect combination for a relaxing baby massage. Some of the baby lotions are specifically targeted toward babies’ extra-sensitive areas, likely to be irritated by diaper changes and rashes.

So now soothe, protect and heal naturally with natural baby lotions. Give your baby the best lovable care today!

피부 염증에도 치유 효과가 있다. 부드럽고 자유롭게 아기 몸 전체에 골고루 로 션을 바르고 부드러운 타월이나 옷으로 감싸서 아늑함을 느끼게 해주면 된다. 최 적의 결과를 위해서는 매일 목욕 후 로션을 사용하라.

아기에게 일어나는 것은 아기에게로 간다는 말이 있다. 따라서, 자연적으로

부드럽고 건강한 아기 피부를 유지하기 위해서는, 독소나 인공 방부제 및 향료, 색상 등이 0% 인 천연 베이비 로션과 같은 유기농 베이비 케어 제품을 사용하는 것이 중요하다. 국소 적용하는 아기 로션은 부드럽고 탄력있으며 민감한 아기 피 부를 진정시키고 보습을 유지해 준다. 모든 연령대의 아기들에게 적합한 이런 로 션들은 아기와 엄마 모두에게 사랑받을 수 있는 달콤한 자연의 향기가 난다.

이러한 천연 베이비 로션은 아주 부드러워서 아기의 작은 손이나 발, 토실

토실한 뺨에도 직접 사용할 수가 있다. Shea와 같은 천연 혹은 유기농 식물성 버터나 코코넛 버터, 아몬드 오일, 비타민 E와 비왁스, 그리고 다른 천연 밀폐제 들이 신생아 피부의 수분을 유지시켜 부드럽게 한다. 향이 첨가된 순수한 엣션설 오일; 다른 오일과 혼합하면 편안한 아기 마사지를 위한 완벽한 조화가 된다. 일 부 베이비 로션들은 아기들의 특별히 더욱 민감한 부분, 기저귀 발진으로 자극이 되기 쉬운 부분같은 곳을 타겟으로 한다.

자, 이제 천연 베이비 로션으로 아기 피부를 진정시키고 천연 성분으로 보

호하고 치유하자. 당신의 아기에게 최고로 사랑스러운 보살핌을 주길 바란다! 이 내용은 articlesbase.com에서 발췌했습니다. http://www.articlesbase.com/babies-articles/efficacy-of-natural-baby-lotions-6655452.html에서 해당 내용을 볼 수 있습니다.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/babies-articles/efficacy-of-natural-baby-lotions-6655452.html

Sweet BumBum is a one of the largest online portals for baby skin care products. Our mission is to provide best quality natural baby products for your kids at an affordable price.

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OTC Beauty Magazine April 2015

December 2014 OTC Beauty Magazine

41

Urban Call Briefs

by Lafayette Jones

Denise B. Gardner President, Insights & Opportunities; Co-Founder, Namaste Laboratories; Former VP of SoftSheen-Products

Roslyn C. Chapman President and CEO of The Chapman Edge

Pilar Sanders Actor, Mother, Entrepreneur, Fitness Enthusiast and TV Personality

Carol Moseley Braun U.S. Senator; Former Ambassador, New Zealand; Founder, Good Food Organics

Giving Back to Our Community This

features

ally in Winston-Salem, NC where more than 30,000 festival

another group of “Role Models Beyond Beauty” who are

participants had an opportunity to view the exhibition at The

doing wonderful things in our community.

Sawtooth School of Visual Art.

month’s

edition

of

Urban

Call

Briefs

“Role Model-Beyond Beauty” has been a Sophisticates

The column is written by beauty industry icon Lafayette

Black Hair Styles and Care Guide magazine feature for more

Jones and is co-authored by his daughter, Bridgette Miller

than 25 years. It highlights women of color who have made

Jones, who joined as co-columnist five years ago. Bridgette

significant advances in their careers and who have given back

is a 2011 Spelman graduate and now East Carolina School of

to their communities. Nearing its 100th edition, the column

Dental Medicine candidate (2015). The “Role Model Beyond

has honored black women in a wide range of fields.

Beauty” column originally debuted as a touring 180+ piece

art collection and exhibition.

The column portrait art by commissioned artist Leo

Rucker is also an art exhibition of 180 pastel portraits with

the Role Model story about these accomplished women and

Winston-Salem, NC, the City of the Arts. Selected pastel

their distinguished careers are in the personal collection of

portraits of the large collection commissioned by Sandy and

beauty industry leaders Sandra and Lafayette Jones. Visit

Lafayette Jones and illustrated by Artist Extraordinaire Leo

RoleModelBeyondBeauty.org and the SMSi-Urban Call You-

Rucker are being shown July 13—August 9, 2015 in the Mil-

Tube Channel (http://youtu.be/2VHP8iadIB8). In August

ton Rhodes Sawtooth. A handful of profiles are included in

2013 the Role Model Beyond art portraits and editorial were

this OTC Beauty Magazine edition.

The expanded exhibition opened for a second year in

featured at the National Black Theater Festival held bi-annu-

Lafayette Jones

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi).

For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

April 2015 OTC Beauty Magazine

41

Urban Call Briefs Denise B. Gardner Denise B. Gardner is president of Insights & Opportunities, a marketing and strategic planning firm. She is a co-founder of Namaste Laboratories, the largest minority-owned beauty manufacturer in the United States, and the former vice president of Soft Sheen Products*, where Advertising Age named her a Top 100 Marketer.

Gardner sits on the board of The Art Institute of Chicago and the Board of Governors of the School of the Art Institute of Chicago. She also co-chairs its Leadership Advisory Committee, is vice president of the Chicago Chapter of The Links, Inc. and is a member of the Board of Visitors of Northwestern University’s Weinberg College of Arts and Sciences. She is a former board member of the Chicago Humanities Festival and chair of its Diversity Committee. In 2011, Gardner was named one of The Chicago Defender Women of Excellence. She holds a BSJ in Advertising and an MBA from Northwestern University.

She is also a member of the Executive Committee of the Chicago Community Trust and chairs its African American Legacy Advisory Board. *History of Soft Sheen Products: A Wholly Owned Subsidiary of L’Oreal, S.A. Founded: 1964 Employees: 400 Sales: $94.5 million Key Dates: •1964: Gary and Bettiann Gardner begin Soft Sheen in the basement of their home.

•1979: Soft Sheen introduces Care Free Curl, causing revenues to increase dramatically.

•1985: Gary Gardner becomes president and CEO of Soft Sheen.

•1996: Gary Gardner resigns, and is replaced by his sister, Terri Gardner. Denise Gardener resigns as Vice President Marketing.

•1998: Soft Sheen is acquired by L’Oreal S.A. Company History: Soft Sheen Products, Inc. is the top U.S. producer of ethnic hair care products. Its 200-plus products include shampoos, conditioners, relaxers, perms and gels. They are marketed under various brand names, including Alternatives, Baby Love, Care Free Curl, Frizz Free, as well as Sportin’ Waves, Wave Nouveau and Optimum Care. The company sells its products to salons, beauty supply houses, and such retailers as drug stores and department stores. In fact, retailers account for approximately 75 percent of its sales, and salons for 20 percent. Soft Sheen markets its products in several countries, including Africa, Brazil, and the Caribbean, as well as in the United States.

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OTC Beauty Magazine

April 2015

Roslyn C. Chapman Roslyn C. Chapman, president and CEO of The Chapman Edge, is a well-respected marketing and sales professional with a proven track record in packaged goods sales, marketing and business development.

The Chapman Edge, founded in 2000, is a sales management company that specializes in selling and marketing personal care items to national retail chain accounts and wholesalers (Prison System Only). The company has worked on multicultural projects and for many years been selected as the ethnic needs category go confidant by several retailers.

The Chapman Edge has evolved into not only a solid sales representative organization for health and beauty, but through her contacts across all classes of trade has expanded sales focus to include other general merchandise categories both core and closeout. It has also become necessary to study and become familiar with retailer logistics and manufacturer operations to assure full distribution channel customer service to all clients. She has traveled internationally to study retailer practices.

In addition to her entrepreneurial accomplishments, Chapman served as Director of National Sales with Alberto Culver where she was employed for 15 years. The tenure with Alberto Culver was a fertile training ground that generously prepared Chapman to become a successful business manager and marketer. Prior to working with Alberto Culver, Chapman worked with Johnson Products for 6 years. As a college intern she worked with JC Penney in their corporate buying office. Chapman is a featured columnist and consults with several trade and consumer publications: Sophisticates Black Hair, MMR and Chain Drug Review.

Chapman, born in Richmond Virginia still enjoys visiting her family home in Shacklefords, Va. where she has strong family ties. She is an alumnus of Hampton University. In the city she currently calls home—Chicago, Ill.—she is a volunteer with the Museum of Science and Industry and active with Delta Sigma Theta Sorority, and a past member of the James Jordan Boys and Girl club board. In Chicago and nationwide she enjoys having a supportive friend, mentor and adopted family network.

Pilar Sanders Pilar Sanders is an actor, mother, entrepreneur, fitness enthusiast and TV personality. One of her favorite childhood memories is delivering Christmas gifts for a charity in her native town of Elmira, N.Y. with her family. “There were 100’s of people and we would pack bags with toys and deliver them on Christmas Eve and on Christmas morning. The night air, the

snow and hot chocolate; it was a beautiful time.”

Today Pilar continues that giving tradition in Sanders Claus, a charity she and her husband Deion Sanders established in Prosper, Texas. He is the famous former cornerback for the Atlanta Falcons and the colorful commentator (sometimes known as “Neon Deion”) for the National Football League (NFL) Network’s “NFL Total Access.” Pilar has joined the cast of “Football Wives” on the cable network VH-1. Together, Pilar and Deion raise five children, run several businesses, and are active in dozens of charities, all of which was captured on their hit reality show “Deion & Pilar: Prime Time Love” which aired on the Oxygen cable network.

Sanders Claus, “The Spirit of Giving All Year Round,” bridges corporations with communities. As in Pilar’s childhood experience, the organization delivers clothes, food, toys and other items on Christmas Eve and Christmas day. But as their motto states, they keep on giving all year round. “We bring food, toiletries, clothes, hats, medical and dental needs, wheel chairs—whatever it takes. At back to school time we give away backpacks loaded with supplies,” she said. Another charity the couple works with is the Prime Time Association’s Truth football team. She and Deion founded the program that includes a summer camp for young people five through 14 years of age. In addition to football, students learn other sports including baseball and basketball. They receive tutoring in English, math and science, nutrition education and leadership courses. “Around 2,000 kids try out and 300 are accepted. It’s a tough program,” she noted.

Pilar began a modeling career in high school, continued it in college, then became a professional with the famous Ford modeling agency. Her next foray was into acting. She appeared on television shows such as “Veronica’s Closet,” “The Jamie Foxx Show,” “Walker, Texas Ranger,” and LL Cool J’s “In The House,” where she met Deion. Her creative spirit continues to blossom in numerous ways. She takes joy in designing t-shirts for the Truth youth organization. She is working on several books for children and is launching a perfume line named after the couple’s daughter, Shelomi. Learn more at www.pilarsanders.com.

representative to the Illinois House of Representatives, beginning in 1978. As a representative, she was known as an advocate for social change, working for reforms in education, government, and healthcare. In 1988, she took another challenge; she was elected recorder of deeds for Cook County, Ill., overseeing hundreds of employees as well as the public agency’s multimillion-dollar budget.

First Black Woman Elected to the Senate In 1992, Moseley Braun made the leap to the national political arena: She ran for a seat in the U.S. Senate, looking to unseat incumbent Democratic Senator Alan Dixon in the Democratic primary. Up against a seasoned politician who had spent decades in office, Moseley Braun appeared to be the underdog. But many responded to Moseley Braun as a chance for political change. She won the primary, but faced another tough opponent in Republican Richard Williamson. Williamson tried to capitalize on Moseley Braun’s mishandling of a tax situation. Although the scandal marred her campaign, she won the election, becoming the first African-American woman to win election to the U.S. Senate.

As a senator, Moseley Braun tackled many issues, including women’s rights and civil rights. She served on several committees including the powerful Senate Finance Committee. Moseley Braun continued to support educational reforms and called for more restrictive gun control laws. Her time in office, however, was affected by claims that she misused funds from her 1992 campaign, spending the money on personal expenses. While no charges were ever filed, this allegation clung to Moseley Braun as she sought re-election in 1998.

Post-Senate Work Moseley Braun’s re-election campaign was also hindered by her Republican opponent Peter Fitzgerald. A self-financed candidate, Fitzgerald didn’t have restrictions on how much he could spend during his campaign. He won the election by a close margin. After leaving office, Moseley Braun was appointed U.S. ambassador to New Zealand and Samoa by President Bill Clinton in 1999. She left the post at the end of the Clinton Administration. A career-long advocate for educaCarol Moseley Braun tion, Moseley Braun then taught at Morris Brown College.

Carol Moseley Braun was born Carol

In 2003, she campaigned for the Democratic presidential Elizabeth Moseley on August 16, 1947 nomination. Moseley Braun opposed the war in Iraq and spoke out in Chicago, Ill. A leading Africanabout the country’s economic situation, but she dropped out of the American politician, Moseley Braun’s race in early 2004 after failing to garner enough support. She asked career has been marked by both great her supporters to vote for Howard Dean. successes and missteps.

Since then, Moseley Braun has been working as a business

After graduating from the Uniconsultant, started an organic foods company called Good Foods versity of Illinois in 1969 with a degree Organics and serves on the board of North Carolina Mutual life in political science, Moseley Braun at- Insurance company. She has one child: a son named Michael from her tended the university’s law school. She previous marriage to Michael Braun. earned her law degree in 1972, and began working as an assistant U.S. attorney in Chicago the following year.

Carol Moseley Braun. (2015). The Biography.com website. Retrieved 10:33, Mar 01, 2015, from

Moseley Braun held her first political post as a Democratic http://www.biography.com/people/carol-moseley-braun-205626.

April 2015 OTC Beauty Magazine

43

Business Tips

by Walt Grassl

Education is Continuous Five Pillars to Ensure You Never Stop Learning 교육은 계속된다. - 배움을 결코 멈출 수 없는 5가지 이유

M

any talented people feel that they do not have anything new to learn in their chosen field. They believe what got them there is enough.

Those who are determined and who work hard often spend a lot of time and effort to learn new skills and maintain their existing ones. They display the most current knowledge of new technology and ideas. Having employees who will improve themselves over and above the company-sponsored training is critical to an organization wanting to innovate and improve.

Eleven years ago, Ben got a job working in the mail room at a local business during the summer before starting college. The company had been in existence for over sixty years and was currently being led by Jack—a long-time employee and company legend who started in the mailroom. Three weeks into the job, on his way from the basement to the top floor, the elevator stopped and who should enter the elevator but Jack. He smiled at Ben, introduced himself, and mentioned that he started out in the mail room. Ben was a little star struck, but as they both exited the elevator, Ben asked if Jack had any advice for him.

“Never stop educating yourself,” Jack said. “In fact, come into my office and let me elaborate. I have 15 minutes before my next meeting.”

Jack proceeded to share these five pillars for continued education: 1. You are responsible for your education You alone are responsible for your education. Whether or not it makes sense to invest in a formal education, there are free and for-fee learning opportunities available to everyone.

The public library and the Internet are two examples.

You can learn pretty much anything, if you work hard at it.

2. No entitlements Time in service should be no guarantee of advancement in a successful business. It is what one learns with his or her experience that determines the value of the service time. In other words, if you put in your time, you are guaranteed nothing.

3. You can’t rest on your laurels Many talented people feel that they do not have anything new to learn in their chosen field.

They believe what got them there is enough. They become complacent. They decide they don’t need to put in more effort and stop striving for success.

When you reach a goal, celebrate your success, but identify your next goal and begin to 46

OTC Beauty Magazine April 2015

많

은 재능 있는 사람들은 자신이 선택한 분야에서 배울 수 있는 새로운 것이 없다고 느낀다. 그들은 자신들이 이미 충분히 갖고 있다고 믿는다.

결심한 사람과 열심히 일하는 사람은 새로운 기술을 배우고 자신의 존재를 유지하기 위해 많은 노력과 시간을 쓴다. 그들은 신기술과 아이디어에 관한 가장 최근의 지식을 발휘한다. 스스로 향상되고 회사가 지원하는 교육 이상으로 자신을 발전시킬 직원을 보유하는 것은 혁신과 향상을 원하는 조직에서는 매우 중요하다.

11년 전, Ben은 대학교를 가기 전 여름 동안 지역의 한 회사의 우편물을 담당하는 일을 하게 되었다. 회사는 60년 이상된 곳이며, 아주 오래동안 근무해 온, 회사의 전설과도 같은 Jack 이라는 사람이 우편물실을 이끌고 있었다. 일을 시작한지 3주째, Ben은 지하에서 꼭대기층으로 올라가는 길에 엘리베이터에서 Jack을 만났다. 그는 Ben에게 웃으며 자기 소개를 했으며, 우편물실에서 맨처음 업무를 시작했다는 얘기도 했다. 두 사람은 즐겁게 대화를 나눴고, Ben은 Jack에게 조언을 부탁했다.

“공부를 멈추지 마세요” Jack이 말했다. “ 내 사무실로 와요 좀 더 자세히 말해줄게요. 다음 미팅까지 15분 여유가 있어요.”

Janck은 지속적인 교육을 위한 5가지 굵직한 내용들을 공유했다: 1.당신의 교육에 스스로 책임이 있다. 당신의 교육에 대한 책임은 당신 혼자가 지는 것이다. 정규 교육에 투자할 의미가 있든 없든, 누구에게나 다양한 무료 및 유료 학습 기회가 있다. 공공 도서관과 인터넷이 두가지 예이다. 당신이 열심히 한다면, 무엇이든 많은 것을 배울 수 있다.

2. 자격 없음 서비스 시간이 성공적인 사업의 발전을 보장할 수는 없다. 경험과 동반되는 지식이 서비스 시간의 가치를 결정하는 것이다. 다시 말해, 당신이 참고 기다린다면, 아무것도 보장되는 것은 없다.

3. 당신은 안주할 수 없다. 많은 재능있는 사람들은 자신이 선택한 분야에서 배울 수 있는 새로운 것이 없다고 느낀다. 그들은 자신은 이미 충분히 갖고 있다고 믿는다. 그들은 현실에 안주하게 된다. 성공을 위해 더 이상의 노력을 쏟을 필요가 없다고 생각하고 그 노력을 중지하게 된다.

당신이 목표에 도달하면, 당신의 성공을 축하하지만, 다음 목표를 정하고 실행에 옮겨야 한다. 당신이 앞으로 나가는 것을 멈추고 현실에 안주할 때, 실제로 당신은

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take action. When you stop moving forward and rest on your laurels, in actuality you are falling behind all the others who continue to move forward.

4. Staying current Likewise, you need to stay current with industry trends by reading industry literature and blogs. New trends are frequently entering the workplace. You have the choice to be aware of and lead the change or try to catch up—or even worse—resisting the change.

Joining industry and trade associations is another way to educate yourself on current trends.

5. New and old generation A big issue in many industries is getting several generations to work well together. Each generation has different learning and working styles. You have several options to handle this reality. The first is to do nothing, since it’s your fellow employee’s responsibility to get with the program. The higher percentage choice is to educate yourself on the differences between generations, the issues these differences bring to the workplace and some things others are doing to address them. You can use this information to change how you interact and to the extent you can help your company improve their processes.

Ben took Jack’s advice to heart. After graduating from college, he got a job with another company in another field. His education did not stop when he left school. He subscribes to industry and management blogs, has joined his industry association and seeks out challenging assignments and develops relationships with other successful employees at his company. He has been identified by his management as a high-potential employee and is one of the youngest employees at his level. Ben’s future is bright. Amazing what a chance encounter in an elevator can do.

끊임없이 앞으로 나가고 있는 다른 모든 사람들로부터 뒤쳐지고 있는 것이다.

4. 현재를 유지하라. 마찬가지로, 업계 문학이나 블로그를 읽으면서 업계 최신 동향을 유지할 필요가 있다. 새로운 트랜드가 자주 들어오고 있다. 당신은 그것을 인식하고 변화를 이끌거나 그것을 따라 잡기 위해 시도하거나 – 혹은 변화에 저항할 수도 있는- 선택의 여지를 갖게 된다.

업계나 무역 협회에 가입하는 것은 현재 추세를 유지할 수 있는 또 다른 교육 방법이다.

5. 신구 세대 많은 산업 분야에서 큰 이슈는 다양한 세대들이 함께 잘 일해나가는 것이다. 각 세대는 다른 교육과 작업 스타일을 갖고 있다. 이런 현실을 처리할 수 있는 몇 가지 옵션이 있다. 첫번째는 아무것도 하지 않는 것이다, 프로그램을 얻는 것은 당신의 동료 직원의 책임이기 때문이다. 높은 비율의 선택은 세대간의 차이와 이런 차이들이 직장에 가져오는 문제들을 스스로 공부하는 것이다. 당신은 그러한 정보들을 상호 작용하는 방법을 변경하는데 이용할 수가 있고, 회사의 작업 개선에도 도움이 될 것이다.

Ben은 Jack의 충고를 따랐다. 대학 졸업 후, 그는 다른 분야의 회사에서 일을 하게 되었다. 그의 교육은 학교를 떠난 후에도 멈추지 않았다. 그는 업계와 관리 블로그를 구독했고, 산업 협회에 가입하고 회사의 다른 성공한 직원들과의 관계를 발전시키고 도전적인 과제를 찾았다. 그는 상사들로부터 높은 잠재력을 가진 직원으로 인식되고 있으며, 같은 레벨 직원 중 최연소이다. Ben의 미래는 밝다. 엘리베이터에서의 우연한 만남이 놀라운 일을 해낸 것이다.

Walt Grassl is a speaker, author, and performer. He hosts the radio show, “Stand Up and Speak Up,” on the RockStar Worldwide network. Walt has performed standup comedy at the Hollywood Improv and the Flamingo in Las Vegas and is studying improv at the Groundlings School in Hollywood. For more information on bringing Walt Grassl to your next event, please visit www.WaltGrassl.com.

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Business Tips

by Tabitha Odell

C hildren ’ s P roducts What’s the Best Way to Move Them? 아동용 제품 - 그들을 움직일 수 있는 최고의 방법은 무엇일까?

Children’s products are tricky because mothers can be unreasonable with their expectations. Also, consumers tend to hear what they want to hear and not always exactly what you are saying to them.

As a rule most consumers do not read or follow the instructions provided by the manufacturers and will never accept responsibility for anything that goes wrong during the application of a product. As the store you want to position yourself so that the consumer can be easily directed to the manufacturer. The manufacturer is better prepared to respond to questions regarding application than you are as the store.

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아동용 제품은 엄마들의 기대와는 어긋날 수 있기 때문에 까다롭다. 또한, 소비자들은 당신이 그들에게 말하는 것을 항상 정확히 듣는 것이 아니라, 자신들이 원하는 것을 들으려는 경향이 있다.

일반적으로, 대부분의 소비자들은 제조사에서 제공하는 지침을 읽거나 따르지 않으며, 제품 사용 도중 잘못되는 어떤 것에도 책임지지 않을 것이다. 매장의 입장에서, 당신은 소비자들이 제조업체의 지시 사항을 쉽게 따르게 할 수 있는 자신의 위치를 원한다. 제조업체는 제품 사용에 관한 질문에 있어서 매장으로서의 당신보다 더욱 잘 응답할 준비가 되어 있다.

매장의 입장에서, 당신은 “안전 지대” 안에 있길 원한다. 내가 말하는 “

“

You want to gently direct them to their choices, but allow them to make the decision.

As the store you want to stay in the “safety zone.” What I mean by the “safety zone” is be informative, but non-committal; don’t commit to any one item. As the store you “only carry quality items” that you are comfortable offering to your consumer, but a person’s likes or dislikes are subjective and individual in nature. A consumer who likes one item may not like another; that is why it is best for a consumer to try an item to make that very personal decision as to like or dislike. Keep the decision in the hands of the consumer so he or she can’t blame your store if they have a problem.

It is best to work with your manufacturers to get the product information that will allow you to push product, but leave the decision to the parent.

Because you sell products from multiple manufacturers you don’t want to be in a position where you are promoting one over the other. Additionally, if you push one product over another and your consumer has a problem, he or she will blame you for recommending the product.

Now, how do you recommend a product without recommending a product?

Here are a few ways…

• Ask your consumer when he or she enters the store what they are looking for and what style they are trying to achieve. This will allow you to take them to the appropriate section where those items are located.

• In your kid’s section have an area where you provide information on styling kids hair. You can get this information from your manufacturers. Ask the manufacturers to provide you with handouts that take the consumer step by step to achieve a certain hair style.

Show your consumer the section and let them see what they will need. You should then also be able to sell them other items like combs, brushes, hair bows or ties.

• Know the generic function of each of the items you carry. Let the consumer decide if the product benefits listed on the item is what they are looking for, but you should tell them what the item does and be able to show them others that have the same generic function for them to choose from.

• Tell your consumer the decision of liking a product is a matter of personal preference and that what one person likes, another may not. It is usually better to try a product to decide if they like it or if it will do what they are looking for it to achieve. That will sometimes get them to stop pushing you to tell them which item to buy.

• You want to gently direct them to their choices, but allow them to make the decision. You can point out what each manufacturer states are the benefits of the products and any differences that you are aware of, but be sure to point out the many options for products that you offer and encourage them to try various products until they find the ones that work for the style they are trying to achieve.

Point out to your consumer that you offer many options for hair care products and that you want to be their first choice when shopping for hair care and beauty items.

”

안전 지대”란 유익하지만, 애매한 상태를 뜻한다. 어떤 제품에 대해서도 언질을 주지 말라. 매장으로서의 당신은 소비자들에게 편안하게 제공할 수 있는 “단지 좋은 품질의 제품을 취급”하는 것이고, 사람의 호불호는 주관적이며 개인적인 것이다. 하나의 제품을 좋아하는 소비자는 다른 제품은 싫어할 수 있다. 이런 이유때문에, 소비자가 좋거나 싫다는 지극히 개인적인 결정을 내리기 위해서는 일단 제품을 시험적으로 사용해 보는 것이 가장 좋다. 결정은 소비자의 손에 맡겨라, 그래야 문제가 발생할 경우 그들은 당신의 매장에 그 탓을 할 수가 없다.

당신이 적극적으로 제품을 추천할 수 있는 제품의 정보를 얻기 위해서는 제조업체와 함께 일하는 것이 최선이다. 그러나 결정은 소비자들의 몫으로 남겨두자. 당신은 다양한 제조사의 제품을 판매하기 때문에 특정한 한 제품만 더 추천하기를 원치는 않는다. 게다가, 특정 한 제품을 당신이 적극 추천했는데 소비자에게 문제가 생길 경우, 그들은 제품을 추천한 당신을 비난할 것이다. 자, 제품을 추천하지 않으면서 어떻게 제품을 추천하는가? 여기에 몇 가지 방법이 있다 ...

• 소비자들이 매장으로 들어올 때, 그들이 무엇을 찾으며 그들이 원하는 스타일은 무엇인지 물어봐라. 이 질문으로 당신은 그에 맞는 적절한 제품이 위치하는 섹션으로 그들을 안내할 수가 있다.

• 아동용 제품 섹션에는 아동 헤어 스타일링에 관한 정보를 제공하는 공간이 있다. 제조업체로부터 이런 정보물을 제공받을 수 있다. 소비자들이 특정 헤어 스타일을 만들기 위해 단계별로 따라할 수 있는 유인물을 제공할 수 있는지 제조업체에 문의해라. 고객들을 해당 섹션으로 안내하고 그들이 원하는 것을 직접 보게 해라. 이 상황에서 빗이나 브러쉬, 헤어 리본이나 넥타이 같은 다른 아이템들을 함께 판매할 수 있어야 한다.

• 당신의 매장에서 취급하는 각 제품들의 일반 기능을 숙지하라. 그들이 찾는 제품에 효능이 표기되어 있다면 소비자들이 결정하도록 두어라, 그러나 그들에게 그 제품이 무엇인지 말할 수 있어야 하며, 그들이 선택할 수 있도록 같은 종류의 일반 기능을 갖은 다른 제품들을 함께 보여줄 수 있어야 한다.

• 제품 선호도에 따른 결정은 개인적인 취향의 문제이며, 같은 제품에 대해 좋아하는 사람과 싫어하는 사람이 있을 수 있다는 것을 소비자들에게 알려라. 어떤 제품이 마음에 들거나, 자신이 원하는 것을 위해서 찾고 있는 제품이라면, 먼저 시험적으로 사용해보는 것이 더 좋은 방법이다. 이것은 때때로 소비자들이 당신에게 어떤 제품을 구매해야할지 묻는 것을 멈추게 할 것이다.

• 당신은 소비자들의 선택에 관해 부드럽게 방향을 제시하지만, 선택은 그들이 하기를 원한다. 각 제조업체들의 상태와 제품의 효능, 당신이 알고 있는 차이점 등을 지적할 수는 있다, 그러나 당신이 제공하는 제품에 대한 다양한 옵션을 지적하고, 소비자들이 시도하고자 하는 스타일에 효과적인 제품을 찾을 때까지 다양한 제품을 시범 사용하도록 조언해라. 당신은 헤어 케어 제품에 관한 다양한 옵션을 제공하며, 소비자들이 헤어 케어 및 뷰티 제품을 쇼핑할 때 당신이 그들의 첫 번째 선택이 되길 원하고 있음을 소비자들에게 인지시켜라.

Tabitha Odell

has been providing exceptional consumer service to the health and beauty industry for more than a decade via Cosmetic Answers, LLC. Cosmetic Answers is the culmination of Tabitha’s extensive experience in claims management, litigation management, and compliance and consumer relations in the health and beauty industry. Visit www.cosmeticanswers.net.

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Natural Beauty

by Brandie Gilliam

Why Natural Hair Products?

Organic Beauty Talk founder, Brandie Gilliam, shares on the importance of hair care ingredients and her own hair journey.

W

hen asked the question “why natural hair products?” my answer is always the same, “why not?” If you have the option between two different products that both claim to give you the same result, but one is potentially harmful and the other beneficial to your health, then it seems like a no-brainer to go with the better-for-you option every time. Fourteen years ago, I had no idea about the harmful ingredients in products, reading product ingredient labels or using natural hair care products. I didn’t grow up in a home of tree huggers, organic lovers or even recyclers. I was simply asked by a family friend one day if I knew what was in my personal care products. And I didn’t. I had never even thought of it before and no one had ever told me to do so. Feeling empowered after our conversation, I immediately took this new-found knowledge along with a list of ingredients to avoid and began checking all of my products. I have continued doing so since and my hair has never looked or felt better.

“It’s the Wild West when it comes to the safety of cosmetics and personal care products that we use on our skin every day, because they are among the least regulated consumer products on the market. It’s up to individuals to learn how to choose safe cosmetics. For example, you may think you’re using a gentle or ‘natural’ shampoo, but many companies use toxic chemicals, including those that are linked to cancer and hormone disruptions, in shampoos, conditioners, and other hair

care products,” says Margie Kelly of the Campaign for Safe Cosmetics.

Stay away from ingredients in your hair care products like Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) that may cause skin irritation and damage the immune system as well as Propylene Glycol (PG) that may cause brain, liver and kidney abnormalities.

Also, steer clear of artificial colors which can cause skin rashes, hyperpigmentation and other sensitivities. “Less is more,” says Nneka Leiba, Environmental Working Group (EWG) Deputy Director of Research.

“We always advise consumers to look for haircare products with fewer ingredients and avoid products with parabens—these chemicals have been strongly linked to endocrine disruption. Consumers should also stay clear from Keratin treatments. Most have high levels of formaldehyde, which has been classified by the U.S. government as a known human carcinogen. EWG’s Skin Deep cosmetics and personal care database is a great resource to find safer haircare products.”

So what’s in my own personal hair care bag? Safe and effective natural products that include my latest obsession, Alba Botanica® Hawaiian Anti-Frizz Serum. Remember, know what’s in your products if you truly want healthier, stronger, shinier and more beautiful hair.

*This article is sponsored by The Hain Celestial Group, Inc.

Brandie Gilliam is the founder and creative director of Thoughtfully Magazine as well as creator of the popular blog Organic Beauty Talk. Her mission is to inspire and help others to live more passionately, beautifully and thoughtfully every day.

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OTC Beauty Magazine March 2014

Notes From the

Natural Nation

by ReGia Davis

Young Naturals:

Even the youngest OTC customers need the best beauty products to be prepared to hit the school hallways in style each day. As the saying goes, there is no fool proof manual that comes with raising children. The same can be said for their personal care and maintenance. We often seek out information and go by trial and error. There are many decisions that can go into adolescent personal care. It is already a challenge making product and beauty care decisions for yourself; the task of selecting just the right products for children can be a huge task. Parents often have a myriad of questions and concerns when it comes to selecting just the right products to maintain their children’s hair. There are some key points that every retailer should know when suggesting hair care products for kids.

According to Environmental Working Group Skin Deep Cosmetics Database kids are exposed to more contaminants in air, water, food and personal care products than adults. Immature organ systems are often less capable of fending of chemical assaults. Subtle damage to developing bodies may lead to disease later in life. This research explains why it is imperative for parents to know what products are being put in their kid’s hair. When parents walk into the store and ask for quality children’s hair products, remember you are selling products for a child, not an adult. It is recommended not to sell products for kids with the following ingredients: Sodium Lauryl/Laureth Sulfate, Parabens, Petroleum and Mineral Oil, Propylene Glycol, and Formaldehyde.

A child whose hair is in style each and every day starts with the proper care and maintenance. How a parent cares for their kid’s hair all depends on the type of hair they have, their lifestyle and how they style their kid’s hair. Natural hair can be more coarse, curly and kinky than most other types of hair which contain less water and is more prone to breakage. Taking the extra time to learn what products and regimens work best for kid’s natural hair will save you less customer fuss and complaints.

Here are some top “must have” products and regimens every young natural head of hair needs: Shampoo, Conditioner, The LOC Method, Moisturizer, and Accessories.

1.

2.

3.

4.

5.

Shampoo - Make sure to avoid recommending shampoos with alcohol and sodium lauryl or laureth sulfate which strip the hair of its natural oils and dries it out. Natural hair tends to dry out and break easier so it is important to not wash too much. Parents can use a clarifying shampoo once every four to six weeks to remove build-up of products in the hair.

Conditioner - Recommend using a conditioner after shampooing to add moisture back into the hair. Natural hair needs moisture. In between shampooing hair, conditioner can be used to co-wash the hair so that the hair’s natural oils aren’t stripped. a. Deep Conditioner - Deep conditioner can be used interchangeably with a regular conditioner. A child’s hair can be conditioned as little as once a month, every two weeks or even every week. It depends on the hair type. Once the deep conditioner is applied, cover the hair with a shower cap and let it sit for about 30 minutes to one hour and rinse.

LOC Methoda. Leave-In Conditioner - Using a leave-in conditioner is important because it closes the cuticles of your hair shaft. It ensures all the nutrients and moisture you added does not escape, leaving the hair soft and alleviates breakage from dry hair. b. Oil - Oil seals in all the moisture that has been added to the hair.

Apply a thin layer to the hair and make sure to apply to ends. The ends of the hair need the most moisture being that that hair is the oldest and is most prone to breakage. c. Cream - Apply a cream to seal the moisture and set protective styles such as ponytails, twists, braids, flat twists and cornrows.

Moisturizer - Use on a daily basis. It is good to use a moisturizer to keep your hair moisturized, soft and manageable in between washes.

Accessories - Hairstyles can add personality and style by simply adding headbands, sock buns, beads and ribbons.

Kids will soon be out of school and ready to go on vacation, go swimming and enjoy their summer in the sun. These products and regimens can be recommended to parents year-round to ensure healthy, moisturized and stylish hair. The more you know about natural hair maintenance, the easier it will be to recommend and upsell additional items to consumers shopping for the entire family.

ReGia Davis holds a degree in Public Relations and Marketing from Georgia Southern University. She started her career as a Junior Brand Manager of natural haircare brands for Professional Products Unlimited, Inc. She has also written several articles for OTC Beauty Magazine. ReGia is currently a Marketing Assistant and researcher with Universal Beauty Products, Inc. April 2015 OTC Beauty Magazine

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by Will Williams

“

Feature

“

I tried not to think about work. However I wondered how are consumers going to get to the Beauty Supply Store?

My

Winter

Vacation Juno, Neptune and Octavia with

How OTC Stores can Overcome Weather Challenges

Valentines’

day week in Atlanta, Ga. I was running my usual errands. Occasionally checking out the news and sometimes the weather channel. I kept an eye on the developing weather in Boston Mass.—I was heading that way to spend a few days in a preplanned trip on a non-refundable airline ticket.

It was sixty degrees when I left Atlanta so I traveled without a winter jacket or coat even though I was heading to Boston; I have a residence there so there was no need for a jacket as I had winter clothing for my arrival. Juno (the winter storm) was waiting for me; she had dropped four feet of snow in Boston.

The flight was uneventful: Meaning I slept all the way, periodically waking to ask fellow travellers if I had snored too loudly or talked in my sleep giving away family secrets. You know you just can’t be too careful these days; you may let your pin slip out between naps and find you have been cleaned out when you check your bank balances. Convinced I had not spilled any family secrets, pins or security codes I resumed napping at thirty six thousand feet.

Just as I was midway into a dream of winning the five hundred million dollar power ball lottery jackpot the captain interrupted, “We are approaching Boston. Can you please power down laptop computers, tray tables up and check the security of your seat belt. Flight attendants will be collecting any refuse you want to throw away in preparation for landing.” Darn I almost had the check in my hand. Maybe next dream…

Out of Sight, Not Out of Mind I had nine days of freedom from the office. My boss told me “disconnect from work all the way. Only check emails every third day. Enjoy yourself.” I took that as an order and proceeded to do nothing really… sleep in, stay up late, etc. I could not go outside except to shovel snow,

The jet way exiting the plane to the arrival gate is a moment of truth when you travel between extremes in temperature. One step off the plane and I was ready to re-board and fly back to the ATL.

Family retrieved me and I headed home. Traveling next to snow/slush piles anywhere from four to eight feet on the expressway was un-nerving. When we arrived home I was shell shocked.

Instead of rolling around on a sandy beach, I was greeted by four feet of snow in the front yard. I know because the fence around the front yard is four feet high and it was covered.

The back yard looked like Aspen or Nagano. I did not have to think about work. Disconnect those were orders right? Winter Storm Neptune dropped another three inches while we slept.

Saturday, the noon news told area Catholics the Diocese said they were forgiven for not attending Sunday Mass. Oh my goodness! I had never heard an announcement like that before.

Then it dawned on me: The meteorologist (weatherman) said, “Don’t leave the house if you don’t have to. Only emergency vehicles on the road please. If travel is not essential please stay home.”

I tried not to think about work. However I wondered how are consumers going to get to the Beauty Supply Store?

Weather Affects Customers Emergency weather permits some different kinds of behaviors, like consumers emptying the grocer’s shelves of milk, bread, eggs, and junk food. You get my point right? As soon as the weather man (meteorologist) predicts really bad weather a run begins on the grocery store, liquor store, and Redbox for movies. But no one stocks up on beauty supplies during bad weather and OTCs are left without sales.

Bad weather is not good for beauty business. When consumers are warned to stay indoors, they don’t go out for a bottle of shampoo, or conditioner. Not even wig spray. I just hope that they have Bump Patrol at home; Bump Patrol Face Moisturizer is good for wintertime skin. (A shameless plug.)

Oh, there I go again thinking about business when I’m supposed to be on vacation. Disconnect that’s what I was instructed, but what am I supposed to do when I’m stranded in an airport hundreds of miles from home, for over twenty-four hours on my return to the Sunny South? Thanks to Winter Storm Octavia for grounding over 500 flights from Charlotte, NC (my layover on the way back to Atlanta).

Well I chose to share with you. OTC get digital, let your consumers know that bad weather does not mean they have to do without hair products. Let them order online. Pizza hut does it; the big box stores do it.

Winter times are not going away. There are going to be more snow emergencies, and other seasons also bring about their own challenges. Capture contact information with your consumers, Tweet your specials to them, Facebook them, and let them know you are ready to serve them whether they come in the store or not. They are your customers. They need you and you need them.

Oh and in the words of Annie, “The sun will come out tomorrow.” Anyone wishing to join a class action suit against the ground hog for six more weeks of winter please let me know. Also I am suing Jack Frost, Frosty the Snowman, Ol’Man Winter, The North Wind, Nor Easter, Siberian Express, and Elsa, the mastermind who sang “Let it Go” and started this whole mess anyway.

OTC, get digital.

Will Williams is currently the Director of Education for M&M Products Co., a Master Barber, Master Cosmetologist, Public Speaker and Product Developer. Will is a Global Ambassador working with professionals and consumers the world over.

April 2015 OTC Beauty Magazine

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Feature

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OTC Beauty Magazine April 2015

April 2015 OTC Beauty Magazine

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Manufacturer

Profile

Clear Essence

Renae Tate Everyone wants to feel beautiful and Clear Essence is working to aid consumers in reaching that goal. “The beauty industry is a unique field where you get to help people with their appearance and self-confidence,” explained Renae Tate, Graphic Design Lead and Sales and Marketing Representative. Joining the company as an intern in college and continuing to build a career, Tate quickly fell in love with the skin care industry and this company brand. “I actually suffered from dark spots before finding this company so it was really an added bonus.” 모든 사람들이 아름다움을 느끼길 원하며 Clear Essence는 소비자들이 그들의 목표에 도달하는 것을 돕기 위해 노력하고 있다. “뷰티 산업은 사람들의 외모와 자신감에 도움을 줄 수 있는 고유 영역입니다.” 그래픽 디자인을 이끌고 있으며 영업 및 마케팅 대표로 있는Renae Tate가 설명했다. 대학생 때 인턴으로 회사에 들어와서 지금까지 자신의 일로 지속적으로 경험을 쌓아가고 있는 Tate 는 이 회사와 스킨 케어 산업을 금새 사랑하게 되었다. “이 회사를 발견하기 전에 저는 사실 다크 스팟으로 고민이 많았었는데, 정말이지 보너스를 받은 것 같아요.”

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Research and Development

OTC Beauty Magazine (OTC): What is Clear Essence founded on as a company?

Please briefly explain its history.

Renae Tate (RT): Clear Essence skincare products was founded on creating an all-over the body skincare line for people of African descent who previously relied solely on mainstream market products for their beauty regimens. Dr. Iheatu Obioha, the founder and President of Bluefield Associates, Inc., discovered that products in the market did not adequately treat issues that plague darker skin tones such as hyperpigmentation, dark spots, excessive oiliness, dry patches, and razor bumps.

Dr. Obioha consulted with some of Europe’s dermatologists and chemists to determine and categorize the primary skin concerns of dark skin tones and created the Clear Essence brand in 1992. Within the last 20 years, the Clear Essence® company has grown to 20 SKU’s and is distributed in over 20 African countries, 7 European countries, and 500 beauty supply stores in North America. The brand is now globally recognized for reliable and effective products and has increased its original demographic to be more multi-cultural to include Asians, Hispanic, Middle Eastern and even Caucasians who also use the products to remove sun discolorations and age spots.

OTC: Describe the goods that make up your product portfolio. What makes them distinctive and different from others that are similar in the industry?

RT: Clear Essence is a complete skincare line comprised of cleansing soap bars, creams, lotions, gels and body oils for all skin types; oily, normal, dry, and sensitive.

The brand also includes products for women, men and babies. What makes Clear Essence distinct is our commitment to producing effective, fast acting and inclusive skincare products. We are always improving our products to be more appealing to customers while delivering the best results possible. Just recently we added SPF 15 versions of our two most popular products, our Skin Beautifying Milk and Medicated Fade Crème. Developing a two-in-one product has been a huge convenience for our customers.

We also noticed a lot of individuals with sensitivity skin care concerns and a trend in using natural skin care ingredients. From this research we developed the Lemon Plus Vitamin C line, Sensitive line and My Natural Beauty Skin Tone line.

These product additions and adaptions to the growing beauty industry really makes the Clear Essence brand unique as it continues to serve all skin tones, types and individual preferences.

OTC: Who makes up the consumer base of Clear Essence?

RT: Clear Essence skincare products are for everyone as everyone looks to achieve toned skin. But we notice a large number of consumers are multicultural or have darker skin tones and are facing the skin care concerns we treat. We’ve really noticed a growing concern in people wanting an even skin tone on the face and all over the body. This desire crosses all ethnicities, genders and regions. Clear Essence is a global brand growing with new customers every day!

OTC: Do you have any product offerings that were created with children specifically in mind? If so, please explain.

RT: Yes! Clear Essence developed its Baby line with babies’ sensitive and delicate skin in mind. Our dedicated herbalists, botanists and baby skin care specialists created our organic baby skin care line to again meet a specific demand in the beauty

OTC: 뷰티 매거진 (OTC): Clear Essence라는 회사는 어떻게 설립되었습니까? 간략한 역사를 말씀해주세요.

Renae Tate (RT): Clear Essence 스킨 케어 제품은 자신들의 피부 미용 관리를 위해 전적으로 주류 시장 제품에 의존해 온 흑인들을 위한 바디 스킨 케어 라인을 생산하는데 기반을 두었습니다. Bluefield Associates, Inc 의 설립자이자 대표인 Dr. Iheatu Obioha 는 색소 침착이나 다크 스팟, 과도한 피지, 버짐이나 면도기 상처처럼 피부톤을 어둡게 만드는 문제를 적절히 치료하지 못하는 제품들을 발견했습니다.

Dr. Obioha는 어두운 피부톤을 주요 피부 문제로 분류하고 유럽의 피부전문의 및 화학자들과 논의한 후, 1992년 Clear Essence라는 브랜드를 만들었습니다. 지난 20 년 동안, Clear Essence®사는 20 SKU로 성장했으며 아프리카 20개국과 유럽 7개국, 북미 지역 500 뷰티 매장에 납품하고 있습니다. 브랜드는 이제 국제적으로 신뢰성을 인정받고 있으며, 제품 효과의 인식은 흑인 뿐 아니라, 아시안, 히스패닉, 중동지역 심지어 자외선으로 인한 착색이나 에이지 스팟 개선 제품을 사용하는 백인들 사이에서도 증가하고 있습니다.

OTC: 제품 포트폴리오를 구성하는 아이템들을 설명해 주세요. 업계의 유사한 제품과 구별되는 차이점은 무엇입니까?

RT: Clear Essence는 모든 피부 타입, 지성, 정상, 건성, 민감성을 위한 클렌징 비누와 크림, 젤, 바디 오일로 구성되는 완전한 스킨 케어 라인입니다. 브랜드는 또한 여성용, 남성용 그리고 아기용 제품들을 포함하고 있습니다. Clear Essence가 차별화되는 이유는 효과적이고 실제로 작용하는 포괄적인 스킨 케어 제품을 생산하겠다는 저희의 약속때문입니다. 저희는 소비자들에게 가능한 최대의 결과를 제공하기 위해 항상 제품을 개선하고 있습니다. 가장 최근에는 SPF15 기능이 있는 2가지 가장 인기있는 제품, Skin Beautifying Milk 와 Medicated Fade Crème을 출시했습니다. 2-in-1 제품 개발은 고객들이 아주 편리하게 여기고 있습니다. 또한 민감한 피부 관리로 고민하는 사람들이 많이 있으며, 천연 스킨 케어 성분이 함유되는 제품 트랜드도 인식하고 있습니다. 이런 조사를 바탕으로Lemon Plus Vitamin C line, Sensitive line, My Natural Beauty Skin Tone line을 개발했습니다. 성장하고 있는 뷰티 산업 분야에 이러한 제품들을 채택되고 추가하는 것은 모든 타입의 피부톤과 개인적인 취향을 고려하고 있는 Clear Essence 브랜드를 더욱 고유하게 만들고 있습니다.

OTC: Clear Essence의 소비자 기반은 어떻게 구성됩니까?

RT: Clear Essence스킨 케어 제품은 밝은 피부톤을 원하는 모든 사람들을 위한 것입니다. 그러나 많은 소비자들이 다문화 인종이며 어두운 스킨톤을 갖고 있고 저희 제품이 치료할 수 있는 피부 문제들로 고심하고 있다는 것을 알고 있습니다. 얼굴은 물론 바디 전체적으로 고른 피부 톤을 갖고자하는 사람들이 점차 많아지고 있다는 것을 인식하고 있습니다. 이런 욕구는 모든 인종과 성별, 지역을 아우르고 있습니다. Clear Essence는 매일 새로운 고객들과 함께 성장하는 글로벌 브랜드입니다!

OTC: 특별히 어린이들을 염두하여 만든 제품이 있습니까? 그렇다면 설명부탁드립니다 RT: 네! Clear Essence는 아기들의 민감하고 섬세한 피부를 배려한 베이비 라인을 개발했습니다. 저희 허브 및 식물 전문가들과 베이비 스킨 케어 전문가들이 뷰티 산업에서의 특정 수요층을 겨냥한 유기농 베이비 스킨 케어 라인을 만들었습니다. 저희 베이비 스킨 케어 제품 라인은 세정, 진정, 보습, 보호 효과가 있는 베이비 비누, 오일, 로션 그리고 베이비 워시로 구성되는데, 아기의 피부를 이전보다 더 건강하고 보송보송하게 만들어주는 제품들입니다. 베이비 스킨 케어 라인은 부드러운 향이 첨가되어 있으며 아기의 머리부터 발끝까지 바디 전체를 위한 더욱 완벽한 성분의 효능을 제공합니다!

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Manufacturer Profile industry. Our baby skin care product line-up features baby soaps, oils, lotions and body washes that cleanse, soothe, calm, moisturize and protect to make one’s baby even more touchable, huggable and healthy. The baby skin care line blends soft scents with unique benefits that offer a more complete regimen for babies from the top of their curls to the tiniest little toe!

OTC: Where does inspiration come from when new products are created? What signals a need for a new innovation?

RT: Current trends and customer comments often help us learn what products are still needed in the general market. We listen closely to trends in the industry and what issues are most concerning to the public at the moment. Natural skincare, sun protection, skin cancer and an awareness of beauty ingredients have all sparked new product creations. We also listen to customer feedback and adapt to comments and critiques. We’ve improved our formulations to include more appealing fragrances and better, high-end ingredients all while keeping in mind different skin types to craft a series of products that are perfected and clinically proven to be safe and effective.

OTC: What form of product promotion do you believe works best in OTC stores?

Why? RT: We are constantly giving support to our OTC stores by providing samples for customer testing and hosting in-store promotions to give product recommendations and skin care education to customers. Many people avoid skin care all together due to the overwhelming amount of products in the market and the fear of trying new skin care regimens due to past experiences of sensitivities to ingredients/products.

Clear Essence also provides product training to our store owners, managers and sales representatives to help the retail process. In our experience the best promotion is to get a physical sample in the customers’ hands to try for themselves!

OTC: What trend have you seen grow the most recently in your sector of the beauty business and how is the company meeting consumer demand for it?

RT: The most recent concern and trend in the skin care industry is natural and organic products. More customers are becoming aware of ingredients and their effects on the body. “Paraben-free”, “no sulfates” and other terms are popping up on labels and advertisements throughout the market. Clear Essence developed the My Natural Beauty Skin Tone line, which is comprised of all natural ingredients and features products to maintain and protect the skin. The line is comprised of our Carrot Oil and Olive Oil Soap bars to cleanse and exfoliate, the My Natural Beauty Moisturizing Lotion with SPF 15 to moisturize and protect the skin from environmental damage, the Specialist Oil to hydrate skin and soften the appearance of discolorations and stretch marks, and our new Olive Oil Body Crème to serve as a concentrated body butter for hydrating dull, dry skin.

OTC: What is Clear Essence doing to ensure excellent customer service to OTC retailers? How can these store owners benefit from working with you?

RT: Clear Essence provides OTC stores with any means possible to sell the product to the store’s customers. We provide products samples and product training to staff, and can arrange to set up in-store demonstrations to give customers recommendations and skin care education. We also send our sales representatives out regularly for merchandising to check for expired goods, deliver point-ofpurchase materials and answer any concerns of the store managers. Stores can feel confident carrying Clear Essence products as they can always contact our offices for assistance in sales.

OTC: What sort of feedback have you received from store owners who sell your products and their customers who use them?

RT: Many stores that carry Clear Essence are very pleased with the line and say that it is one of the best skin care products selling in their store. We get many comments that there are loyal customers that only purchase Clear Essence skincare products due to proven results. As a 20-year leader in skin care products, we have developed a loyal clientele and respect amongst our retail sellers.

OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your company’s products to their customers?

RT: When recommending Clear Essence products the most important thing to know is the customer’s skin type and the skin care concern they are looking to treat.

Customers who say they didn’t see results most often aren’t using the product suited for their skin type, weren’t consistent with use, or did not use sunscreen to prevent 62

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OTC: 신제품 개발에 대한 영감은 어디서 얻으십니까? 새로운 혁신이 요구된다는 신호는 무엇입니까?

RT: 현재 트랜드와 고객의 의견은 종종 어떤 제품들이 시장에서 아직 필요로하는지를 저희에게 알려줍니다. 저희는 업계의 트랜드와 현재 대중들이 가장 관심을 갖는 이슈에 귀를 기울입니다. 천연 스킨케어, 자외선 차단, 피부암, 그리고 뷰티 성분의 인식은 새로운 제품 제작을 위한 촉매가 됩니다. 또한 저희는 고객의 의견을 듣고 그들의 평가와 비판을 수용합니다. 임상적으로 안전하고 효과가 입증된 제품 시리즈를 만들기 위해 각기 다른 피부 타입을 고려하여 더욱 좋은 성분과 매력적인 향기로 제조 공법을 개선하고 있습니다.

OTC: OTC 매장에서 가장 효과적이라고 생각하는 제품 홍보 방법은 무엇이며 그이유는?

RT: 저희는 고객들이 테스트할 수 있는 샘플들을 OTC 매장에 지속적으로 지원하고 있으며, 고객들에게 제품을 권유하고 스킨 케어 교육을 제공할 수 있는 매장 내 프로모션 개최도 지원합니다. 시장에는 너무도 많은 제품들이 쏟아져나와 있고 과거에 새로운 제품 성분이나 제품에 대한 민감한 경험으로 인해 새로운 스킨 케어 제품을 시도하는 것을 두려워하는 사람들이 많습니다. Clear Essence는 매장 주인과 매니저, 그리고 판매 담당자들의 원활한 제품 판매를 위해 제품 교육을 실시합니다. 저희 경험상 최고의 홍보는 고객들이 직접 사용할 수있도록 실제 샘플을 나눠주는 것입니다!

OTC: 뷰티 산업 중 귀하의 분야에서 가장 최근 성장하고 있는 트랜드는 무엇이며 회사는 소비자들의 요구를 충족하기 위해서 어떤 노력을 하고 있습니까?

RT: 스킨 케어 업계의 최근 가장 큰 관심과 경향은 천연 및 유기농 제품입니다. 대부분의 소비자들은 제품의 성분과 몸에 미치는 영향을 인식하고 있습니다. “파라벤 무첨가”, “ 황산염 무첨가”, 그 외 다른 용어들이 제품 라벨과 시장 광고에 나타나고 있습니다. Clear Essence가 개발한My Natural Beauty Skin Tone line은 모두 천연 성분으로 구성되어 있어서 피부를 관리하고 보호하는데 탁월한 제품입니다. 이 라인은 세정과 각질 제거 기능을 갖춘 Carrot Oil 과Olive Oil Soap bars, 피부에 보습을 주고 외부 환경 손상으로부터 피부를 보호하는 SPF15 My Natural Beauty Moisturizing Lotion, 피부의 수분을 공급하고 색소 침착이나 스트레치 마크를 완화시켜주는 Specialist Oil, 건조한 피부에 집중적으로 수분을 공급하는 바디 버터인Olive Oil Body Crème으로 구성됩니다.

OTC: OTC 매장에 탁월한 고객 서비스를 보장하기 위해 Clear Essence는 어떤 노력을 기울이고 있습니까? 매장들이 귀사와 일을 함으로써 어떤 혜택을 누릴 수 있을까요?

RT: Clear Essence는 OTC 매장이 고객들에게 제품을 판매할 수 있는 모든 가능성을 제공합니다. 저희는 제품 샘플과 직원 대상 제품 교육을 제공해서, 고객들에게 제품을 확실히 권유할 수 있고 스킨 케어에 관해 교육할 수 있도록 매장 내 시연 행사 설치를 돕습니다. 또한 저희 판매 담당자를 정기적으로 방문시켜서 제품의 유통 기한을 확인하고 POP 자료들을 전달하며 매장 매니저들의 고민 사항에 답변을 제시합니다. 저희Clear Essence 제품을 취급하는 매장들은 자신감을 갖게 될 것이며, 판매에 관한 문의를 위해서 언제든 저희 사무실과 연락할 수 있습니다. 다.

OTC: 귀사의 제품을 판매하는 매장이나 제품을 사용하는 소비자들로부터 어떤 종류의 피드백을 얻습니까?

RT: Clear Essence 제품을 취급하는 많은 매장들은 제품 라인에 대단히 만족하며 매장에서 가장 잘 판매되고 있는 스킨 케어 제품 중 하나라고 말합니다. Clear Essence 제품의 입증된 효능때문에 오직 저희 제품만 사용한다는 충성도 높은 고객들이 있다는 의견을 많이 듣습니다. 스킨 케어 제품 분야에서 20년간 리더로 있으면서, 저희는 소매업체 사이에서 충성스러운 고객과 존중을 쌓아왔습니다.

OTC: 다문화 뷰티 매장 주인들이 귀사의 제품을 고객들에게 권유할 때 가장 중요한 것은 무엇이라고 생각하십니까?

RT: Clear Essence제품을 권유할 때 알아야 할 가장 중요한 것은 고객의 피부 타입과 그들이 치료를 원하는 피부 문제입니다. 제품에 대해 그다지 좋은 결과를 보지 못했다고 말하는 고객들의 대부분은 자신의 피부 타입에 맞는 제품을 사용하지 않았거나, 지속적으로 사용하지 않았거나, 색소 침착 부위가 다시 어둡게 변하는 것을 방지하기 위해 자외선 차단제를 사용하지 않았기 때문이죠. 기억하세요: 지성 피부 타입은 젤이나 세럼을 사용해야 하지만, 건성 피부 타입은 크림이나 로션을 사용해야 합니다.

OTC: 회사의 원동력 역할을 하는 중심적인 믿음이 있습니까? 그렇다면, 말씀 부탁드립니다.

RT: Clear Essence의 중심적인 믿음은 “진정한 당신이 모습으로, 빛나라” 라는 저희 슬로건입니다. 모든 피부톤과 타입이 아름답다고 믿습니다. 불행히도, 미의 기준을 달성하기 위해 메이크업과 성형 수술에 너무도 크게 의존하고 있습니다. Clear Essence는 올바른 스킨 케어 관리 요법과 제품들을 믿으며, 누구든 파운데이션이나 컨실러로 커버하지 않고도 자신이 원하는 피부톤과 아름다움을 얻을 수 있습니다.

OTC: 귀사가 매년 참석하는 박람회는 무엇이며, 이를 통해 비즈니스에 어떤 혜택을 얻습니까?

RT: Clear Essence는 주로 저희 유통업체의 세일즈 및 창고 쇼에 초점을 두고 있습니다. 이런 쇼들을 통해 회사는 한 이벤트에서 저희의 특정 미용 재료 매장 주인과 매니저들을

re-darkening of any discolorations. Just remember: oily skin types should use a gel or a serum while dry skin types should use a crème or lotion.

OTC: Is there a central belief that serves as the driving force behind the company? Please explain.

RT: A central belief for Clear Essence is evident in our tagline “Let the Real You, Shine Through.” We believe that all skin tones and types are beautiful. Unfortunately, heavy reliance is placed on make-up and plastic surgery to achieve standards of beauty. At Clear Essence we believe with the right skin care regimen and products, anyone can achieve beauty and their desired skin complexion without covering up with foundation or concealer.

OTC: What tradeshows do you attend each year and how do they benefit the business?

RT: Clear Essence mostly focuses on our distributors’ sale and warehouse shows.

These benefit our company much more than tradeshows as we can meet with our specific beauty supply storeowners and managers at one event.

OTC: What is the most important thing for store owners and consumers to know about skin care?

RT: Skin care needs are not the same for everyone. As mentioned, Clear Essence produces products tailored to specific skin types with sensitivities to ingredients in mind. Although skin care can sometimes be a lot of trial and error, education on skin types and products suited for specific skin care problems can save time and damage to one’s skin.

OTC: In your opinion, what makes the beauty industry so unique and exciting?

RT: In this day and age, so much focus is placed on our looks. While we are all aware that this is not the most important factor in a human being, everyone is searching for the products to achieve their desired image. The industry is always changing and new tips, products, and trends are springing up every day. To adapt and learn about the new standards in the industry is challenging, but always interesting and fun!

만날 수가 있기 때문에 박람회에서보다 훨씬 많은 혜택을 누릴 수 있습니다

OTC: 피부 관리에 관해 매장 주인들과 소비자들이 알아야할 가장 중요한 것은 무엇일까요?

RT: 피부 관리에 필요한 요구 사항은 모두에게 동일하지 않습니다. 이미 언급한 바와 같이, Clear Essence는 성분에 대한 민감도를 염두하여 특정 피부 타입에 맞는 제품을 생산합니다. 비록 스킨 케어에 있어서 때때로 많은 시행착오를 겪을 수도 있지만, 특정한 스킨 케어 문제에 적합한 피부 타입과 제품에 대한 교육은 피부 손상과 시간을 절약할 수 있습니다.

OTC: 귀하의 견해로, 무엇이 미용업계를 더욱 독특하고 흥미롭게 만든다고 생각하십니까?

RT: 이 시대에는, 외모에 너무도 많은 초점이 맞춰집니다. 외모가 인간으로서 가장 중요한 요건은 아니라는 것을 우리 모두는 알고 있지만, 모두가 자신이 원하는 이미지를 얻을 수 있는 제품들을 찾고 있습니다. 업계는 항상 변화하고 있고, 새로운 조언과 제품들, 트랜드들이 매일 쏟아져 나옵니다. 업계의 새로운 기준을 배우고 채택하는 것은 도전이지만, 항상 흥미롭고 재미있습니다!

OTC: 2015년 큰 계획을 갖고 계신지요? 더 많은 것을 배울 수 있어서 기쁘게 생각합니다 RT: 2015년은Clear Essence에게는 아주 큰 한 해가 될 것으로 예상됩니다. 이미 형성된 기존 고객층의 지속적인 성장을 위해 다른 매체들을 통해 저희가 더 많은 마케팅 이벤트와 광고에 참여할 것을 기대하셔도 좋습니다. 2015년이 시작되면서 이미 YouTube의 여러 채널과Today’s Black Women Style Report에도 저희의 모습을 나타냈습니다. 새로운 고객이Clear Essence스킨케어 제품에 관해 문의해도 놀라지 마세요!

OTC: Are there any big plans for 2015 that you can share? We’re excited to learn more!

RT: 2015 is expected to be a big year for Clear Essence. Stores can expect us to participate in a lot of marketing events and advertise within different mediums to continue to grow our already stable customer base. We’ve already been featured on several YouTube channels and within Today’s Black Women Style Report during the beginning of 2015. Don’t be surprised if new customers start asking about Clear Essence skincare products!

Company Name: Clear Essence Cosmetics USA, Inc. Address: 14900 Hilton Dr. Fontana CA 92336 Contact Number: 1-800-423-0306 Website: www.clearessence.com Years in Business: 23

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CLIPPER TIPS Revisiting Classic Barber Traditions Sponsored by Andis Co.

Today, more men are looking for upgraded services during their regular visits to the barbershop. As a result, traditional barbering tools other than clippers are comforting signs to patrons looking for this high-touch service. For example, I was recently styling on set for a film and a patron who had an option of choosing between two barbers picked me because of the Andis RAZR hot lather machine and a straight razor sitting on my station. He was comforted because those tools communicated I could deliver more than just a basic haircut.

Herbal hot towel treatments, classic 14-stroke razor facial shaves and razor shaved napes are telltale signs of a traditional barbershop. The good thing is, these classic barber traditions are seeing a resurgence but with a twist of modern technology. Andis has launched a new quality tool for barbers—the RAZR Pro Lather machine. It transforms cold shaving soap into a rich, hot lather to help deliver the ultimate shave the customer is after. As the younger generation of barbers realizes that these classic barber traditions can help them increase their rates and improve client retention, tools such as the Andis RAZR Pro Lather machine become a must.

Most modern and traditional men’s styles are all finished with a razor-close shave to either or both the client’s temples or nape. Using a hot lather machine to aid in client comfort during the shaving process is a better alternative than using cold shaving cream from a bottle or even an electric shaving option. Hot lather aids in softening each hair shaft, moisturizing the skin and opening the pores of the skin (all aiding to reduce skin irritation from razor shaving). Client comfort from something as simple as a hot lather shave could be the difference between larger tips and client retention vs. no tip and non-returning clients.

The Andis RAZR Pro Lather machine is also a great product for at-home use for the daily shaver. The benefits of shaving with hot lather vs. cold shaving creams are huge. Hot lather helps soften skin and open pores to allow for healthier skin after shaving. Healthy skin care leads to less bumps and dark spots, which are the biggest concerns for daily shavers.

For more information about the RAZR Pro Lather machine visit andis.com today.

Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations.

Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clipper cutters of all experience levels. He truly is a trailblazer in this industry.

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Therapy Trends

Taming the Curl Culture Whatever the race or gender, children are as cute as their curls.

Young boys and girls are curly, kinky, or wavy—sometimes all at once. Their curls may be shaped, ponytailed, close-cropped or cascading. In order to capture the children’s market OTC shelves must offer products that tame and arrange curls. Curls can be naturally coiled or they may be twirled and twisted into shape. Parents who are concerned about time-intensive braiding are opting for mildly chemically treated “texlaxing.”

Mild softening of the tighter curl pattern can allow a more free-form curly-do. Semi-natural styling and all other curly-q’s require emollients and moisture to keep curls bouncy and defined. Children’s products are positioned to be fun, fragrant and formative. Major brands are targeting the curl culture. The children’s market is dovetailing into a curl culture that is multigenerational.

Many parents prefer natural styling for the beauty and the safety aspects. It has been proven that chemical treatments too often and too early result in loss of edges and hairline.

What makes the curl craze significant is that it comes from a heritage of multiculturalism. The 2010 U.S. Census estimates that over 9 Million Americans identify themselves as multiracial.

Curly-headed children could have varying lengths, textures and volume. Not only are detanglers popular to tame and style these crops, a wide variety of headbands, bows and other accessories are needed to manage curly hair. Children’s hair accessories are used in early infancy all the way to high school.

It’s a cute way to keep naturally under control and in place.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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#1 Beauty Cash-n-Carry JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc.

Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices.

For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

RA Shea Butter Lotion Our # 1 seller, 100% shea butter with Jojoba Oil is the ultimate moisturizer to vitalize and soften skin while blocking the harsh effects of sun, wind, cold and aging. Apply the healing and cooling power of cucumber to your skin. Cucumber melon lotion is a great skin moisturizer packed with vitamin E that softens and heals damages skin.

Now customers can take their favorite shea butter lotion wherever they go. By popular demand, we’ve introduced a fit in the palm of your hand size for those who don’t want to be without! For more information, visit www.racosmetics.com.

TONSORIAL TIMES

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5 Tips for Kid Cuts

Plan Carefully Book your appointment between mealtime and naptime so your child isn’t hungry or cranky. Call ahead to make sure the barber will be on time. Don’t hesitate to reschedule if your child seems cranky that day. The first haircut is a significant event, it’s important to make it a positive experience.

Educate your Child Talk to your child about what they are seeing in the shop, point out the cape they will be wearing and what the scissors and clippers do. Avoid using the word “cut,” which may scare your child; use “snip” or “trim” instead. No one like surprises, so have your child watch you get a haircut or visit the barber before the big day.

Pick the Right Shop and Barber Choose a barbershop that understands how to deal with children.

Kid themed barbershops have videos and books to keep small children entertained. Some even do the first trim for free; others include a photo and certificate as part of a first-haircut.

Be Prepared for the Shop Let your child bring a small toy. This will help him/her stay calm and keep their hands occupied. You might also hide a treat in your pocket for after the haircut. Before the barber begins, swing the chair away from the mirror so your child doesn’t fixate on the clippers/scissors. If they refuse to wear a cape, put one on first and show them how it looks.

Get Psyched about the Haircut If you’re apprehensive or anxious, your child will pick up on it and be more likely to cry during his or her haircut. Talk to them about how much fun it will be. When they see that you’re looking forward to the haircut they will follow your lead.

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management.

He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com.

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Sow Time Join us for advertising!

Call 678.805.3291 advertising@otcbeautymagazine.com

Bronner Bros.

International Beauty Show Goes Back to its Roots Largest multi-cultural beauty event in the U.S. revamps legendary tradeshow to focus on education and engagement for the next generation of industry professionals The 68th Mid-Winter Bronner Bros. International Beauty Show was held on February 21-23, 2015 in Atlanta at the Georgia World Congress Center. With more than 15,000 attendees and 400 exhibitors, the Bronner Bros. International Beauty Show maintains a commanding presence in the beauty industry and is the largest gathering of multicultural beauty professionals in the United States.

Since its inception, a member of the Bronner Family has led the charge to ensure a successful Bronner Bros. International Beauty Show. For the 2015 show, James Bronner, the youngest brother of the Bronner family, filled this role. He also serves as part-owner and director of technology for the company.

“This year, the Bronner Bros. International Beauty Show will reflect a new vision for our role in the beauty industry,” said James Bronner, senior vice president, trade show operations. “After 68 years in business, Bronner Bros. is still familyowned and I am honored to serve in this leadership capacity as we continue to set the standard for excellence in the beauty business. What’s old is now new again at Bronner Bros.—a focus on education, innovation, and elevation of the multicultural beauty business. We have an amazing show planned and I look forward to connecting with our attendees and exhibitors in the coming weeks.”

Bronner Bros. re-imagined how they present their iconic beauty show by going back to its roots of education and empowerment. Founded in 1947, the company and subsequent trade show sprang from a series of weekly meetings hosted by the original Bronner Brothers, Dr. Nathaniel H. Bronner, Sr. and Arthur E. Bronner, Sr., for Atlanta cosmetologists looking to improve their skills. As such, every aspect of this years’ mid-winter show was retooled solely with the instruction and professional development of attendees in mind—from a user-friendly website, online registration and self-service kiosks, to a revamped show floor and main stage features, as well as the education offerings, new show partners and evening events.

For the first time, Bronner Bros. International Beauty Show was open to licensed beauty industry professionals and cosmetology students only.

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educational courses on business, manufacturers, weaving, skincare, makeup, cutting, coloring, barbering and nails at no additional charge on a first-come, firstserve basis. Some of these complimentary classes included: • Growing a Successful and Profitable Business • Razor Cutting on Highly Textured Hair with Paparazzi Finishing • Goal Minder’s Mentorship and Coaching • Advanced Technology of Haircare • Mastering Your Mechanical Shears • Cinema Secrets Hands-on education and select education courses were also available for an additional fee and were limited by capacity. Attendees could also glean insights from a wide range of industry experts. Special guests included, but were not limited to: • Johnny Wright, Artistic Director, Softsheen-Carson Professional; Stylist for First Lady Michelle Obama • Kim Kimble, Celebrity Stylist, Beauty Mogul, Star of WE TV’s “LA Hair” • Ming Lee, Celebrity Stylist, Owner of Snob Life Studio • James Harris, Beauty Industry Icon • Dr. Ali N. Syed, Founder and President, AVLON • Cherry Brown, Celebrity Makeup Artist • Lynn Yafchek, Platform Artist, Andis Back by popular demand, competitions with cash prizes and product giveaways were once again held throughout the show. Included among these attractions were: Name Your Face Makeup, Cut Master, Nail Art, the Andis Total Look Barber Competition, Champions of Weave, Battle of the Schools and Student Mannequin. To learn more about the Bronner Bros. International Beauty Show, visit www.bronnerbros.com.

68th Mid-Winter Bronner Bros. International Beauty Show 2015

A look down a show floor aisle

A hair stylist combines skills with great Farouk products to create beautiful hair for a model on the Farouk stage.

Kedrick Hogans proudly shows off a couple of Bronner Bros. beauty products.

A few attendees receive manicures from skilled artists.

An educator provides attendees industry insight from the stage inside the Mizani booth.

A Salon Pro model, dressed as a boxer at their themed booth, shares with customers “What a Knockout� Universal Beauty Products are.

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What a dynamic duo! Domenic Costa hands out KAB Brands samples to passersby as Walt Winslow works to sell product.

One hair model walks the show floor adorned in an impressively creative outfit and hairstyle.

Customers fill a show aisle, stopping to learn about new products at various booths.

A worker displays a few of 4 Naturals products behind a fully stocked booth.

Tim Hwang of R&R Corp. holds a bottle of popular Organics Natural product.

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Fatou, working at the Tropical Roots booth, pauses for a quick photo holding a bundle of products.

68th Mid-Winter Bronner Bros. International Beauty Show 2015

(Left to right) Calvin Crosby and Bernard Bronner pause for a quick photo at the Universal Beauty Products booth.

A few friends found among the show floor having a great time

Attendees exploring the show

(Left to right) Kalli and Gina hold up two tool combos offered by Andis Co.

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ShowReport

The Hydra Steam Moisturizing System was a big hit at the SoftSheen-Carson stage.

Deborah Kirksey holds up a bottle of Jamaican Mango & Lime’s Jamaican Black Castor Oil.

Business and creativity are mixed perfectly at this exciting beauty event, as these ladies show by their colorful hairstyles paired with suit coats.

Maggie Ocasio (right), Vice President of Retail Sales and Marketing for Bronner Bros., helps a stylist and model prepare for a presentation on the 4 Naturals stage.

The ladies at the Hoyu America booth speak with an interested customer.

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68th Mid-Winter Bronner Bros. International Beauty Show 2015

Brian Washington and an attendee show off the Wahl Icon.

The ladies at the Taliah Waajid Natural Hair Care Products booth not only sell products at the event, but also take the opportunity to invite attendees to the Natural Hair Show in April

A volunteer has a pair of eyelashes applied.

Show goers gather to watch a dance performance on one of the many stages on the Georgia World Congress Center floor.

A member of the education team gives one volunteer a famous Andis haircut

A beautifully dressed model flaunting gorgeous pink makeup poses for a photo

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2015년 제 8회 조지아협회 트레이드 쇼 지난 3월 22일, 조지아 협회는Norcross 시에 위치한 The North Atlanta Trade Center 에서 제 8회 트레이드 쇼를 개최 하였다. 업계 최대의 쇼 중 하나로 손꼽히는 이번 쇼에는 하루 종일 봄비가 내림에도 불구하고 3,000 여명의 뷰티인들이 참석하여 다시 한번 업계와 지역의 최대 행사임을 입증하였다. 오전 9시에 테이프 커팅을 시작으로 장을 연 행사장에는 100여개의 업체가 참가하여 서로의 제품들을 설명하며 참가자들의 발걸음을 잡았다. 지난해에 참가하여 좋은 실적을 올린 벤더들이 올해 다시 쇼에 참가하는 모습이, 허울만이 아닌 실질적 거래가 이뤄지는 실속 있는 쇼임을 입증해 주었다. 또한, 사람들이 많이 방문한다는 입 소문을 듣고 참여한 새로운 업체들은 대부분 만족할 만한 성과에 반색 하였다. 조지아 협회원들은 이제 행사의 달인이라도 된 듯, 철저한 준비를 한 탓에 바쁜 와중에도 여유로움이 있었다.

12시에 중식을 마치고, 2시경 1차 경품 추첨을 통해 푸짐한 경품을 나누어 주었으며, 그 뒤를 이어 ‘It’s a Nail’ 사에서 세미나를 열었다. 또한, 행사장 안에서는 무료 건강검진과, 법률상담을 해주기도 하여 멀리서 온 참가자들에게 편리를 제공해 주었다. 조지아 협회 김 일홍 회장은 “경기 불황을 탓하기에 앞서 우리 스스로 뷰티업계의 활성화에 동참해야 할 때입니다. 움츠리고 주저 앉으면 우리에겐 미래가 없습니다. 업계의 리더격인 회사들이 앞장서서 자리를 지켜야 미래가 보이고 희망이 보일 것입니다” 라고 환영사를 하였다. 또한, “트레이드쇼 준비에 많이 수고해 주진 협회 임원, 이사 및 사무실 직원 여러분께 감사 드리며, 참석하고 응원해 주신 모든 뷰티 여러분들께 감사의 말을 전합니다” 라고 하였다. 이에 NFBS 유 중현 총 회장은 “조지아 협회의 8회 트레이드 쇼 개최를 축하하며 이러한 커다란 행사를 개최한 노고에 감사와 경의를 표하는 바입니다. 이번 트레이드 쇼에 참석한 모든 여러분들에게 감사드리며, 비즈니스를 하는데 필요한 정보교환의 장이 되기를 소망합니다” 라며 축사를 하였다.

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8th Georgia Beauty Trade Show 2015

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업계소식

NFBS 총연합회 NFBS는 지난 2월 23일 정기이사회를 개최하였으며, 다음과 같은 안건과 그 결과들을 통보해 왔다.

2015 정기 총회 및 이사회 회의 일 시: 2015년 2 월23일, 월요일 1:00 pm 장 소: 7 Broad Ave. suite 201, Palisade Park, NJ 07650 (협회 회의실) 1. 출석 현황: 재적 : 60 명, 참석 : 33 명, 위임 : 8 명 안건 심의의 앞서 신임 이사장 선서, 뉴욕협회 총연 합회 가입 환영식, St. Louis Ferguson 회원돕기 성 금 전달 2. 안건에 대한 의결사항 1) 2014년도 결산 보고 및 2015년 예산안 통과 2) 감사 2인 선출 (서구영(NJ) 정재홍(PA) 3) 분과위원장(5분과) 선출 복지(김선희 NC) 조 정(이상용 IN) 법사(전광수 NJ) 교육(김종만 GA) 기획(윤보현 NY) 3. 기타 현안 토의 1). 향후 헤어 Consignment Sale (위탁판매) 총 연합회 차원 연구 검토 2). NFBS 2015 년 Trade Show 개최 하기로 결정 82

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NFBS 2015 트레이드 쇼 펜실베니아 (PA) 뷰티 협회 (회장 : 오윤근)는 지 난 2년 반 동안 총연합회를 탈퇴하여 활동하고 있었으나, 지난 3월 22일 조지아 에서 총연합회 (NFBS)에 재 가입하였습니다. 이에 NFBS 유중 현 총회장은 “다시 협회에 가입하게 된 것을 환 영합니다. 중앙협회가 좀더 힘을 낼 수 있게 되었 습니다” 라고 하였다. 한편, 총연합회에서는 오는 7월26일 TRADE SHOW 를 개최키로 하였으며 준비에 만전을 기 하기로 하였다.

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IndustryNews In Memory of

Marty Joshua Ethnic Hair Care Industry Mourns for One of its Own Institute (AHBAI). In 2009, in partnership with daughter Mary Lee Joshua, Marty co-launched M3 Cosmetic Labs, LLC the makers of NexSheen Arganics, to fill a void in the Ethnic Hair Care Market. It was during their tenure as the sales and marketing powerhouses at J.M. Products, the mother-daughter team witnessed how fundamental changes in the Ethnic HBC market were affecting quality and innovation. Together, the two created a new brand that puts quality and innovation back in the limelight. Inspired by the industry’s great pioneers, M3 poured extensive research into developing a product that mirrored the team’s self-image and, in the process, discovered the new generation in oil replenishment technology, Argan Oil. Today, M3 Cosmetics has distribution throughout the world, including North America, South America, Europe and Africa.

Martha “Marty” Harris Joshua, at the age of 61, entered into eternal peace surrounded by loving family on Monday, February, 16, 2015 at Hospice Home Care in Little Rock, Ark.; a beloved wife, mother, identical twin, sister, daughter-in-law, aunt, cousin, neighbor, friend and beauty business professional.

In 1976 Marty’s career took her into the hair care industry with M&M Products, Inc., the makers of Sta-Sof-Fro® (based in Atlanta, Ga.) and quickly became one of the company’s top sales executives, being named M&M’s Salesperson of the Year in 1981. Marty’s dynamic presence in the marketplace and excellent rapport with distributors soon opened new opportunities and other leaders in the industry sought her expertise. She joined Soft Sheen Products, Inc., (based in Chicago, Ill.), and helped the company become the industry leader in the highly competitive Ethnic Hair Care Category. In 1983 she met the love of her life, Michael W. Joshua whom she fondly called “My Guy.” This love affair lead her to a career at J.M. Products, Inc. (the makers of ISOPLUS hair care products) where Michael’s father, the late Ernest P. Joshua Sr., was the owner/founder. Working her way through various departments of the business, Marty played an instrumental role in helping the company grow, ultimately leading the sales and marketing organization as Vice President. She has served on the boards of many charitable organizations including Big Brothers and Big Sisters of Pulaski County, Baptist Hospital Advisory Board, The Arkansas Repertory Theatre and the Little Rock Chamber of Commerce Minority Purchasing Council. She was a member of Holly Grove AME Church and a prior member of The Little Rock Chapter of The Links, Inc. Marty also served on the Board of Directors for The American Health & Beauty Aids 86

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MARTY’S PASSION FOR BEAUTY: “I have always been inspired to bring beauty and science together solely for the hair care needs of people of color. From my early years I remember how difficult it was to have a product assortment that was designed for my kinky hair as well as that of my people. Even though I could afford to visit the beauty salon I always chose to do my own hair simply because I did not want a harsh buildup of products that only gave me a temporary fix. I wanted to control the after effect of my hair’s feel, look and health. Therefore I had to brew up different concoctions to get the look and feel I desired; I tested my home remedies on everyone I came in contact with; my children, family members and friends until I found the right balance and ingredients and fragrance that worked in harmony for our hair texture. I’m a firm believer that you should not put a product on the market unless you know without a doubt and can stand behind it with a 100% guarantee that it does exactly what you say it will do... I feel that my hair is my glory, it empowers me and gives me the self-confidence I command as a business woman.” Written by Marty Harris Joshua After a valiant 10 month fight against lung cancer that unexpectedly spread throughout her lungs and brain, she passed.

Throughout her illness she maintained her sense of humor, compassion for others, love of family and most of all, faith in God. She leaves to mourn her passing her loving and devoted husband of nearly 32 years, Michael W. Joshua Sr.; daughter, Mary Lee Joshua, of Atlanta, Ga.; son, Michael W. Joshua, Jr., of Little Rock, Ark.; sisters, Shirley Lanham of Augusta, Ga.; twin sister, Mary L. Harris of Johannesburg, South Africa; Idell Harris and Louise Mathis of Augusta, Ga.; Fannie H. Livings and Sidonia Renee’ Harris of Atlanta, Ga.; a mother-in-law, Thelma Joshua of Little Rock, Ark.; and a host of brothers-in-laws, sister-in-law, cousins, nieces and nephews along with extended family members, many close friends and business associates.

IndustryNews Andis Announces New Classically Modern.You. Style Collection for 2015

A fusion of artistic flair with classic barbering, the Classically Modern.

You. style collection from Andis presents new styles complete with tutorial videos and step-by-step instructions for hair professionals. The new collection combines the talents of Andis educators Danny Amorim, Renee Chamberlain, Jason Potchen and Jessica Zeinstra to teach the fundamentals of clipper cutting and style finishing.

“Some hair styles come and go, but classically clean lines and form are timeless for a great finish,” says Aileen Nunez, Andis international manager of education and style. “Andis clippers, trimmers and hairdryers in talented hands can create beautiful silhouettes, finishes and hair shapes. The new Classically Modern. You. collection demonstrates how using Andis tools combined with tried and true techniques produce the finished styles your clients want.”

The new Pro Dry™ Elite Tourmaline Ionic Hair Dryer was among the tools used in this collection. “Hair professionals will find the new Pro Dry Elite Dryer an asset to their tool kit. It comes with four twist and lock nozzle attachments that won’t fall off during drying. They provide drying and styling versatility for different hair textures,” says Aileen Nunez.

The dryer uses ions to help break down water molecules to infuse hair with moisture while tourmaline technology seals the cuticle layer

to lock out h u m i d i t y and frizz, leaving hair smoother, silkier and hydrated. Using 1600 watts to conserve energy, a hyper DC motor dries hair fast with increased airflow. Professional features include three heat and two speed settings, cool shot button to lock in style, eight foot cord, convenient hanging loop and removable filter cap for easy cleaning. Four twist and lock attachments included: diffuser, styling pick, narrow air concentrator and wide air concentrator.

Available in black with a one-year warranty.

To promote the new collection, the company will be conducting a social media campaign to engage stylists and barbers. “We’ve created a fun program called ‘Capture #AndisInAction’ where show goers can post pics of our education classes, platform artists or products on Instagram or Facebook to win great Andis prizes,” says Karen Formico, VP of marketing. “We’ll be running this program at all major trade shows this season.”

The new Classically Modern. You. tutorial videos and step-by step instructions at www.andis.com/getthelook.

Founder of Barbershopconnect.com Gives Barbering a New Reality The barbershop culture in the national spotlight with new television reality show, hosted by Cedric the Entertainer Talented barbers and their skills will soon be in high definition in homes across America with the premier of “Cedric’s Barber Battle,” April 17 on the CW network.

“Cedric’s Barber Battle,” an all-new reality competition series hosted by actor and comedian Cedric The Entertainer, sets out to capture the unique culture that exists in barbering communities across the country. Blending craft with comedy, “Cedric’s Barber Battle” will visit different barbershops in communities, including Los Angeles, Queens, Harlem and Austin, where the best barbers will go head-to-head in a hilariously unfiltered, no-holds-barred arena. Creating hair sculptures that feature elaborate designs, ranging from images of a person’s face to grand cityscapes, the barbers will use nothing more than their clippers and a few coloring tools to create intricate works of art that are both imaginative and location-centric.

Episodes will contain two challenges: a “buzz cut” challenge set inside an iconic barbershop, and an outdoor “cut down” challenge located at a regional landmark in each city. At the end of each episode, a champion will be crowned. The panel of judges, also known as “The Cutting Board,” is made up of renowned celebrity barbers including Curtis Smith, Rich the Barber, Bashan “B.G. Cutta” Gibbs and famed instructor Lena Piccininni.

Lee Resnick, founder of SouthEast Music and Barbershopconnet.com, the leading social networking platform for barbers, was the catalyst for “Cedric’s Barber Battle” becoming a reality. He began branding music and products directly to barbers and soon became fascinated with the barbershop culture and created the website for barbers to interact and share ideas.

“Barbershopconnect.com has more than 75,000 visitors a month and our following on social media grows everyday. As I marketed brands such as Gillette, P&G and Tequila Avion directly to barbers, I recognized the influence they had creating and setting trends. I knew a barber battle reality show would showcase the barbering talent and artistry,” says Resnick.

“I’m excited to see ‘Cedric’s Barber Battle’ premiere. It’s bringing the barbering lifestyle into mainstream consciousness,” says Resnick. “It reminds me of the beginning of the hip hop era, where it started underground and gained more conventional recognition every year. We at Barbershopconnect. com know there are many talented and creative barbers, now all of America will get to witness it.”

“Cedric’s Barber Battle” is produced by Big Energy Productions. It’s hosted by actor and comedian Cedric the Entertainer (“The Soul Man,” “The Original Kings of Comedy,” “Madagascar,” “Barbershop”), who also serves as executive producer, along with Mark Efman (“Charlamagne & Friends,” “Z Rock,” “Nick Cannon’s Short Circuitz”) and Lee Resnick (Founder, Barbershopconnect.com).

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IndustryNews Drop the Beat with China Glaze China Glaze® Introduces Electric Nights Neon Collection

Love, laugh, dance and bring the good vibes to the ultimate non-stop party when China Glaze® launches Electric Nights, summer’s hottest day-glow nail lacquer collection. Inspired by the outrageously colorful fashion seen at electronic music festivals, Electric Nights features nine enhanced neon lacquers that illuminate under a black light and three first-of-its-kind splatter paint effect top coats. Mix and match them all to create a glowing, mashup manicure that won’t skip a beat.

Twelve bass-bumping, bold shades include: • Violet-Vibes: Ultra-violet purple crème • Plur-Ple*: Vibrant blue-purple crème • Glow with the Flow*: Ultra bright baby pink crème • Red-y to Rave*: Unstoppable neon red crème • Home Sweet House Music*: Neon orange crème • Daisy Know My Name?: Hi-light yellow crème • DJ Blue My Mind: Vivid blue crème • UV Meant to Be: Tranquil baby blue crème • Treble Maker: Glowing green crème • Point Me to the Party: Neon green, orange, pink and blue matte multi-size glitter • Let the Beat Drop: Hot orange and pink matte multi-size glitter • Can I Get An Untz Untz: Cool neon blue and green matte multi-size glitter (*Also available in Gelaze® Gel-n-Base in One™ formula) The Electric Nights collection marks the first time four key shades will launch simultaneously in Gelaze® Gel-n-Base in One™ gel polish as open stock colors and a 4-piece set: Red-y to Rave, Home Sweet House Music, Plur-Ple and Glow with the Flow. Electric Nights will also feature four limited edition “Tips & Toes” 2-piece sets of China Glaze® and Gelaze® shades – Gelaze® for manicures and the matching China Glaze® shade for pedicures.

Wave your nails in the air with China Glaze® Electric Nights April 2015. Available at fine beauty supply stores and salons nationwide as open stock colors, three nail design kits, 6-piece mini and full size sets, and 12, 24 and 36-piece counter displays. #ChinaGlazeElectricNights

For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

Cosmoprof North America in Partnership with PBA Announces Mark Cuban will Return for Second Consecutive Year Cuban is part of “an experience no other trade show has yet to offer”

Cosmoprof North America (CPNA), the leading international B2B beauty trade show, has partnered with The Professional Beauty Association (PBA) to announce that famed businessman, TV personality, and Dallas Mavericks owner Mark Cuban will return to the show for a second consecutive year during PBA Beauty Week hosted by CPNA.

CPNA and PBA have not yet announced the purpose of Cuban’s 2015 return but “promise that attendees can expect an experience no other trade show has yet to offer,” said Daniela Ciocan, Marketing Director, CPNA. This is fitting for CPNA, which has received numerous accolades for its sheer size and for its format, including the “Most Innovative Trade Show” Award in 2013.

“Mark is a passionate business man with a massive amount of success yet he remains an approachable and genuine advocate for all entrepreneurs,” said Scott Buchanan, chairman of PBA. “We’re pleased to present business owners with a glimpse into the mind of a leading entrepreneur and know that the takeaway for all attendees will serve as an invaluable tool as they continue to write their brand stories.”

Mark Cuban first participated at Cosmoprof during the organization’s 2014 event, in which he served as a keynote speaker for the PBA Business Forum, where he challenged brand owners to make big efforts toward success and remarked: “you have to know your competition, be prepared, and understand your industry better than anyone else.”

“Before I was Mark Cuban, successful entrepreneur, I was Mark Cuban, aspiring entrepreneur,” said Cuban. “The steps a business owner takes in the growth phase are crucial to success and it was important to me to share the 88

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lessons that I’ve learned through both winning and losing in the business world.”

Cosmoprof North America will take place July 12-14, 2015 at Mandalay Bay Convention Center in Las Vegas, NV. John Paul DeJoria, billionaire businessman and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and the Patrón Spirits Company, will join Cuban at this year’s PBA Business Forum. PBA Beauty Week offers professional networking and education for its Mark Cuban members and features numerous programs including the North American Hairstyling Awards. PBA Beauty Week is hosted annually by CPNA and serves as North America’s most inclusive beauty event, offering education, inspiration, networking, and access to key stakeholders from all sectors of the beauty industry. More than 27,000 beauty professionals participated last year and more are expected for 2015.

“The business of beauty is always evolving and we are constantly brainstorming new programs for our event that will make an impact with brands and retailers alike,” said Ciocan. “We’re thrilled to have Mark on board and can’t wait to unveil how his participation will change the game for Cosmoprof North America and PBA Beauty Week.”

For more information, stay tuned by visiting www.cosmoprofnorthamerica.com. For additional inquiries, please email cpna@cosmoprofnorthamerica.com or call 702-558-8460.

IndustryNews

RECHARGE with Wahl Education and Artistic Team (W.E.A.T.) and Power Up Your Passion

If you want to power up your passion, technique and style, it’s time to plug in with the Wahl Education and Artistic Team (W.E.A.T.).

W.E.A.T. kicked off 2015 with their line up of shows, events and classes January 24-26, at the International Salon and Spa Expo in Long Beach, California. This year’s class was called Wahl Recharge.

“Everyone, no matter how much or little time they have invested in their careers, needs a little spark, inspiration, rejuvenation. It keeps you competitive,” said Laura VanderMoere Director of Education for Wahl Clipper Corporation. “When we do something long enough we tend to get into a routine which can lead to burnout. It’s interesting because our job as stylists is to keep our clients updated and ahead of the latest trends but yet we seem to be the most resistant to changing our ways.”

This year’s classes are diverging from the traditional curriculum to feature the unique talents and artistry of W.E.A.T educators. The Long Beach expo featured W.E.A.T. members Christina Goree and Juan Ramos. Additional W.E.A.T. educators were featured during America’s Beauty Show held March 21-23 in Chicago and will be at Premiere held May 30-June 1 in Orlando.

Goree is an internationally renowned educator. With more than 15 years as a WAHL Educator, Goree inspires students with everything from classic fundamentals of barbering to bold color artistry. Goree has worked with the most elite clients including professional athletes, top models, television and feature film stars.

Ramos started his career when he was 14, sweeping, cleaning and attending to customers at his mother’s salon. Mastering the art of fading at 16, Ramos knew he was destined to become a hairstylist.

Graduating from both high school and cosmetology school at the same time, Jay hit the industry running. He now owns multiple salons in New York and Florida.

“Our team is so extremely talented. They need to showcase their unique approach and gifts,” VanderMoere said. “For the past

3 years they have passionately dedicated themselves to our core classes. This is their time to shine. Being in charge of their class objective allows them to customize it to what their audience is asking for.”

Leaving the objectives up to the instructor, VanderMoere is hoping to create a personal, intimate classroom environment.

“We can offer open communication of what they want to learn versus the objectives we are teaching,” she said. “Don’t get me wrong, there will be structure to the class. One topic that is always covered in any of our classes, and especially for our Recharge class, is a refresher on the features and benefits of our tools and how they are designed to be used. This informs the student of the difference between blades, motors, lines, etc. so they can make an educated decision when purchasing clippers or trimmers that will most benefit their desired results.”

Continuing education arms stylists with new techniques, but also with confidence to accept any type of request that comes their way. It also can give your clients confidence. You are up to date with the latest trends and provide a personal style that will make them trend setters rather than trend followers.

“The average client will stay with their stylist approximately 3 years for hair cuts and 3 to 5 for color. If one wants the reputation of being the go-to stylists or colorist in their market, continuing education is not an option. It is a must,” VanderMoere added.

W.E.A.T. is a 15-member group of industry professionals that are the leaders and educators for Wahl. They are highly trained and technology advanced artists capable of instructing any skill level. Their goal is to provide student and licensed hair professionals with clipper education, and they believe that education is the key to a stylist’s success. To meet the team, visit www.wahlpro.com/education.

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IndustryNews

Contestants begin their cuts.

Winners from left: Johnnie Akons and fashionable Gumby, the Prince and James Pope and Tre Trimz and dapper gentleman.

Andis Total Look Competition Takes Center Stage at Georgia World Congress Center Barbering showcase changes location to accommodate larger audience The Andis Total Look Competition held at the Georgia World Congress Center Sunday, February 22 at the mid-winter Bronner Brothers International Beauty Show had a whole new look and feel this year. The prestigious barber competition was held for the first time on the show floor’s center stage, complete with jumbo video screens.

“The Andis Total Look competition challenges the contestants to be creative and consider the complete image, not just the hair,” say Aileen Nunez, Andis international manager of education and style. “Past winners of the contest have credited the competition in helping them take their skills and career to the next level; growing personally and professionally.”

Twenty-eight barbers from across the country commanded the attention of an audience of more than 600 people as they had 45 minutes

to create a finished hairstyle with Andis tools. The competition required a complete haircut of at least half inch of hair removed and a head-to-toe fashion look. Contestants were judged on technical execution, originality, new ideas, suitability and head contour.

James Pope of Elite Beauty and Barber Salon in Atlanta earned first place with his model “the Prince;” followed by second place Johnnie Akons of Legacy Cuts in Chicago with his “fashionable Gumby;” and Tre Trimz of Ultimate Barber Lounge in Charlotte, NC rounded out third with his “dapper gentleman.” Andis prize packs were awarded to the winners and each contestant received the Andis MVP detachable blade clipper, GTX trimmer, Bump Care and other Andis essentials. www.andis.com.

[Photos by Elizabeth Yong]

Cosmoprof Worldwide Bologna 2015 The international institution for the beauty universe takes place in Bologna

Cosmoprof Worldwide 2015, the quintessential international beauty event and center for trends and information about the global cosmetics world, took place from March 20-23 in Bologna. Cosmopack, the trade fair dedicated to the beauty sector’s production chain, opened a day earlier and ran from March 19-22.

The 48th edition of the BolognaFiere event, organized in partnership with Cosmetica Italia, was set to register growth in the Perfumery and Cosmetics sector, Cosmopack, Hair, Cash Carry and the Nail sector, compared to 2014. International visitors increased as a result of links forged during the “Cosmoprof Road Show” project, which have enabled Cosmoprof Worldwide Bologna to widen its network of contacts in the cosmetics sector’s major markets. The 2015 edition hosted national collectives such as Korea, China, Taiwan, Poland, Germany, Colombia, France, the Far East, Greece, Belgium, Spain, Pakistan, Turkey, the UK, Israel, Peru, the USA, California, and for the first time the United Arab Emirates, Thailand and the Netherlands. With these new business opportunities the event offered 90

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participating firms and distributors more than ever before.

Cosmoprof Worldwide Bologna 2015 offered exhibitors tailormade initiatives to meet the needs of each business, encouraging networking between companies and international buyers.

The International Buyer Program, a tool that has been consolidated over the years, involved 25 regions of the world. It also had an add-on, the International Buyer Program Cosmopack, targeting buyers specialized in machinery and innovation for the cosmetics industry, contract manufacturing, packaging and raw materials.

Special initiatives were also planned for distributors in the perfumery, beauty and professional hairstyling sectors. In addition to this, Cosmoprof Worldwide Bologna placed special emphasis on the major multiples channel with the GDO Project. A selection of distributors for the major retailers, particularly Italian and European firms, were able to take part in Cosmoprof and Cosmopack and meet companies interested in the opportunities for development offered by this specific distribution channel. www.cosmoprof.com

IndustryNews

African Pride™ Dream Kids—Hair Care that’s but a Dream!

African Pride™ Dream Kids is a line of hair care products specifically designed for the needs of children of color and their more delicate hair and scalp. All Dream Kids products feature African Pride’s signature smooth, silky and feather-light kids’ formula.

With affordability and ease of maintenance as their distinguishing characteristics, African Pride Dream Kids products are perfect for dedicated moms and dads who want to give their children the best and healthiest hair care at an affordable price. Dream Kids offers moisturerich conditioning formulas that contain nourishing ingredients like olive oil and precious herbs, making it gentle on the textured and often tender heads of little ones.

Why Moms Love It The Dream Kids formula is gentle, moisture-rich and soothing. The product line is based on the finest extra virgin olive oil and herbal extracts that help strengthen and protect hair. The Detangler Miracle Texture Manageability System is a favorite of moms and dads everywhere because it provides a safe, harsh chemical-free way for curly, coily, wavy and relaxed children to go from straight to curly styles and back without damaging the hair. www.africanpridedreamkids.com Products in the African Pride Dream Kids line include: • Detangler Miracle Texture Manageability System: Revolutionary kit that allows you to blend relaxed and natural textures when transitioning to natural. Allows for up to 4 to 6 weeks of longlasting manageability, plus straight styles without altering your child’s hair texture so she can go back to natural at any time.

• Detangling Moisturizing Conditioner: Reduces breakage and dryness and gently pampers her delicate hair and scalp to help strengthen, moisturize and condition all day long.

• Detangling Shampoo: Improves styling manageability by helping block the effects of humidity for silky-smooth, touchable soft hair.

• Leave-In Conditioner: Smooth, creamy, feather light kids’ formula that helps to manage tangles, and improves softness while boosting shine.

• Miracle Crème Anti-Breakage Hair Shampoo: Helps strengthen,

moisturize, and condition all day long. Boosts healthy shine.

• Moisture Detangler: Helps restore natural oils while smoothing and silkening curls, waves and kinky-coils so combing is easier.

• Oil Moisturizer Anti-Breakage Detangler: Helps reduce breakage while leaving her hair soft, moisturized and manageable.

• Olive Miracle Relaxer Kit No-Lye Crème System: Helps reduce the chance of breakage, split ends, and dryness while being specially formulated for delicate hair and sensitive scalp.

• Quick Bounce Pudding: Helps manage tangles and improve softness while boosting shine. When used regularly, allows for quick detangling and frizz control, helps elongate curls and coils, defines curly styles and assists versatile styling options.

• No-Lye Relaxer Touch Up Kit: Crème-on-crème relaxer. Made with a safer, gentle formula, it’s perfectly pre-measured and easier to mix.

• Shine Oil: Anti-breakage properties that help restore oils needed to prevent breakage, split ends, dry hair and scalp.

• Smooth Edges Anti-Frizzy Conditioner: Controls frizz while gently protecting her delicate hair and scalp to help silken, soften and moisturize all day long.

• Soothing Braid Spray: Great for use immediately after creating braid, twist and lock styles, for incredible moisture and sheen.

The Reviews are In! Here’s what consumers are saying about the African Pride Dream Kids Olive Miracle Conditioner: “Buy this product. You won’t regret it. I used it on my daughter’s tangled hair and it worked wonders. Best product ever.”

“I wanted a product that would help detangle, but also moisturize her hair without making it greasy. This conditioner is PERFECT… It makes her curls soft, manageable and looking moisturized instead of dry.”

“When I found this… I instantly fell in love. No more dry hair, no more hours spent detangling!!!”

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IndustryNews

New From Andis!

Andis is proud to introduce two new products—the Pro Dry+™ Tourmaline Ionic/Ceramic Hair Dryer and ProFoil™ Lithium Titanium Foil Shaver—that were added to their line-up.

Pro Dry+™ Tourmaline Ionic/Ceramic Hair Dryer This dryer packs 1875 watts of drying power in a sophisticated black chrome finish that mimics liquid metal. Crushed tourmaline gemstones emit negative ions to break down water molecules faster and seal the hair cuticles, locking out frizz and locking in essential moisture, shine and silkiness. Ceramic technology delivers far-infrared heat to gently penetrate hair from the inside out to create long lasting style without dehydrating hair strands.

“Powered by a long-lasting AC motor for all styling and drying needs, this dryer is perfect for the professional hairdresser to the DIY hair diva,” says Karen Formico, vice president of marketing for Andis. “The twist and lock diffuser ensures secure usage while encouraging texture with the gentle, moist heat.”

The efficient Pro Dry+™ Tourmaline Ionic/Ceramic Hair Dryer’s professional features include: two speeds, four heat settings, a cool shot button to set style and a removable filter for easy cleaning. Two attachments—concentrator nozzle and pick attachment— provide drying and styling versatility. A convenient hanging loop makes for easy storage. The dryer comes with a one-year warranty.

ProFoil™ Lithium Titanium Foil Shaver This new shaver delivers a close shave for fade finishing and removing stubble resulting in smooth, clean-cut skin.

Compact and weighing less than 5 oz., the ProFoil cordless shaver is powered with a lithium-ion battery for up to 80 minutes of run time on a single charge. As an option, the shaver can also be used with a cord when the battery runs down. The ProFoil is driven by a robust, but quiet rotary motor turning at 9,400 RPM for optimal performance. Its tiered head design features two rows of cutting blades housed under individual gold titanium hypoallergenic foils that are engineered to maintain their shape better and last longer.

“The centrally located power switch is controlled easily by the thumb, making the ProFoil Lithium Titanium Foil Shaver ideal for both left- or right-handed users,” says Aileen Nunez, Andis international manager of education and style. “We’ve also made it in our classic gray color to complement our iconic T-Outliner trimmer.”

Replacement foils and cutting heads with replacement foils are also available. www.andis.com

Undo The Hurt – Dr. Miracle’s Introduces Miracle Repair™ Time to Repair!

Chemical, thermal and mechanical damage is at the root of all damaged hair. So why don’t you have Miracle Repair™ in your beauty tool kit? The 3-step system created for all hair types and textures; both natural and chemically treated, is a weekly conditioning and treatment system that leaves hair 2x stronger than untreated hair!

Powered by DuoCare Technology™ and boosted by Extra Virgin Coconut Oil, the 3-step system includes a No Lather Deep Conditioning Cleansing Shampoo, the DuoCare Reconstructor and an Intensive Moisture Masque. Whether hair is relaxed, natural, braided or weaved, Miracle Repair™ works to penetrate and reinforce strands to strengthen the hair’s cortex, rebuild structural integrity and rehydrate. The combination of Extra Virgin Coconut Oil, Shea and Olive Oils ensures the restoration of moisture balance to weakened hair.

“The past several years have marked a paradigm shift in the ethnic haircare market that has created an ever widening gap between the relaxed and natural consumer. It is our position that healthy hair is the end goal for all and products like Miracle

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Repair™ are too few and far between. Our consumer expresses her Authentic Beauty in a myriad of ways but whether chemical, thermal or physical, damage is a constant for all. As we have for the past decade, we are continuing to develop products to address hair health for all types and textures in the ethnic segment,” notes DRM-JPC Brands Chief Marketing Officer, Kimberly Hairston.

Dr. Miracle’s Miracle Repair™ is available at Walgreen’s, Duane Reade and at beauty and barber supply stores across the country and at www.drmiracles.com. Dr. Miracle’s is the leader in ethnic hair care Treatment Solutions, from root to tip. Manufactured with key ingredients to enhance hair health, Dr. Miracle’s caters to the needs of relaxed, natural and those transitioning; to complement their individual “Authentic Beauty.”

ShowCalendar April:

9-11 Cosmobeaute Vietnam

Ad Index Advanced Beauty Systems ������Cover, 57, 69 www.cantubeauty.com

Ho Chi Minh City, Vietnam www.cosmobeauteasia.com

Andis Co. �������������������������������������� 5 www.andis.com

12 Roc-A-Natural Natural Hair Health and Beauty Expo

Belson �����������������������������������������21 www.belsonproducts.com

New York, NY www.rocanatural.com

City of Hope ...............................81 www.cityofhope.org

12-15 ECRM/EPPS Private Brands Health and Beauty Care

Clear Essence Cosmetics USA, Inc. �����������������13 www.clearessence.com

Orlando, FL www.ecrm.marketgate.com/Events

14-16 in-cosmetics Barcelona, Spain www.in-cosmetics.com

18-19 Eastern Buying Conference Somerset, NJ www.easternbuyingconference.com

25-26 Taliah Waajid 18th Annual World Natural Hair, Health and Beauty Show College Park, GA www.naturalhair.org

26 NAILPRO Pasadena Pasadena, CA www.nailpropasadena.com

MAY:

Colomer USA .................... 96, BC www.cremeofnature.com Conair ��������������������������������� 2, 3, 97 www.conair.com

Helen of Troy ..............................27 www.hotus.com

Queen Helene �������������������������38, 48 www.queenhelene.com

House of Cheatham �����������������93 www.houseofcheatham.com

RA Cosmetics �����������������������68, 103 www.racosmetics.com

Inspired Beauty Brands ���������������25, 49, 71 www.haskbeauty.com

Smooth Care ��������������������������������64 www.smooth-care.com

JBS Beauty Club �����������������32, 68 JBS Hair ��������������������IFC, 1, 58, 85 www.jbshair.com JF Labs/AFAM ���������������������23, 83 www.jflabs.com Mitchell Group ...........................39 www.mitchellbrands.com Mane Selection ��������������������������14 www.maneselection.com

Cosmoprof North America ��105 www.cosmoprofnorthamerica.com

DRM-JPC Brands ........15, 31, IBC www.drmiracles.com Dream World, Inc. �������66, 84, 107 www.dreamworldproducts.com Fantasia Ind. ................................47 www.fantasiahaircare.com Farouk Systems, Inc. �����������������45 www.farouk.com Fisk Industries ............................59 www.fiskgroup.com

Maxi Professional ����������������������94 www.maxihairproducts.com Namaste Laboratories ����53, 108 www.orshaircare.com Nature’s Protein, Inc. ����������28, 29 www.doogro.com NouriTress Hair Products, LLC .............................67 www.nouritress.com Oster Prof. Products .................33 www.osterpro.com

Garcoa Laboratories, Inc. ...........8 www.garcoa.com

3-4 Arlington Fashion Focus Arlington, TX www.fashion-focus.net/arlington-fashion-focus

10-11 Hair UK 2015 Birmingham, England www.hairukshow.com

16 4th Annual Arizona Natural Hair Expo Pheonix, AZ www.arizonainhmdexpo.squarespace.com

17-18 International Hair and Beauty Show Secaucus, NJ www.ihshow.com 104

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18-20 Beautyworld Japan Tokyo, Japan www.beautyworldjapan.com

19-21 China Beauty Expo 2015 Shanghai, China www.chinaexhibition.com

26-28 Beautyworld Middle East Dubai, UAE www.beautyworldme.com

30-June 1 Premiere Orlando Orlando, FL www.premiereorlandoshow.biz

SMSi-Urban Call Marketing, Inc. ����������������������40 www.segmentedmarketing.com Sparks Hair Color �������������������������9 www.sparkscolor.com Strength of Nature ����������������������80 www.strengthofnature.com Ten Pro ������������������������������������������22 www.tenprofessional.com Taliah Waajid Natural Hair Products ����������������11 www.naturalhair.org Universal Beauty Products ��������54 www.universalbeauty.com Wella,The Salon Professional Division of P&G �����37 Xtreme Beauty International ����������� 7, 44, 65, 70, 95 www.xbi.co

Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. How do you stay on top of the latest kid’s fashion and styling trends? (Television, tradeshows, magazines, social media, etc.?)

1.아동패션이나 스타일링에 관한 최신 트랜드는 어떻게 유지하고 있습니까? (TV,

무역전시회, 잡지, 소셜 미디어, 등?)

2. What product created especially for kids sells the best in your store? Do sales increase before the new school year starts? 2.여러분의 매장에서 가장 많이 판매되는 아동용 제품은 무엇입니까? 매출은 새학년이 시작되기 전에만 상승합니까?

3.What do you think makes products more attractive to parents as they shop for their young ones? 3.아이들을 위해 쇼핑하는 부모들에게 제품의 어떤 점이 더욱 매력적으로 여겨질까요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어

이름)

_____________________

State (주) _________________________________ 106

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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

September 2013 OTC Beauty Magazine

59

ORS Monoi Oil Anti-Breakage Rejuvenating Spray

After styling dry hair, when wrapping hair before bed, or even before twisting or braiding damp hair, it is important that your customers know the importance of applying hair protection at any time of day. Luckily the Monoi Oil Anti-Breakage Rejuvenating Spray can be used whenever users desire.

To nourish hair, ORS invites your customers to experience the beauty of Monoi, an exotic,

fragrant Tahitian coconut oil used by Polynesian women for centuries to protect and care for their shiny, healthy, legendary tresses. This rich, penetrating formula features healthy omega 3 and 6 plus antioxidants to protect hair from breakage, leaving hair strong, long and beautiful. It is formulated to control frizz, moisturize and rejuvenate dry, natural or curly hair with silky shine.

Not only does this formula penetrate into textured curls, but it also works down the hair

shaft to nourish the scalp for complete nourishment. www.orshaircare.com 108

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