OTC Beauty Magazine | April 2023

BUILDING CUSTOMER TRUST

CONTENT MARKETING TIPS FOR YOUR BUSINESS

JINNY BIG SHOW 2023

Black Castor & Flaxseed Oil

Edge Control Gel

11oz

Edge Styler

www.ecostyle.com @ecostyle_us

3oz, 8oz

Introducing 6 uniquely formulated edge stylers for maximum hold and maximum creativity.

with Water Resistance

Moisturize and Protects edges from humidity and reversion.

with Olive Oil

Moisturize and Define coarse edges

with the nourishing formulas in HASK shampoos & treatments.

20

BUSINESS TIPS How to Build Trust and Expertise with After Action Reviews (AARs)

By By Jake Mazulewicz, Ph.D.

Do you lead your team to learn primarily from successes or from failures?

Many leaders argue that their teams are just too busy to spend time discussing why a successful project went well. They just wrap up fast, then dive into the next project.

So, the unspoken insights and unwritten lessons learned from that project rarely ever get shared or discussed. Often, they just get forgotten in the frenzy of working project after project.

74 SHOW CALENDAR

26

77 COUPONS

KNOWLEDGE TO KNOW

All Video is Video Content Marketing: Five Rules For Greater Reach

By Patrick McGowan

Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. You login to video meetings daily with prospects and customers.

66 WORD OF WISDOM

82 READER FEEDBACK

88 AD INDEX ON THE COVER

Where styling gels with selfexpression. ECO STYLE products are formulated with diversity in mind. If your customers want to curl it, twist it, wrap it up, or slick it back with a sprinkle of shine, every texture has the ability to create something beautiful. The styling gels provide superior hold, longlasting shine, and a lightweight hold for an effortless style.

SIGNIFICANTLY IMPROVE THE LOOK OF YOUR SKIN AND REDUCE DARK SPOTS. TRY IT TODAY.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Jones, Edward Murawski, Andis

Contributors: Jake Mazulewicz, Patrick McGowan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

Allyson Leak EDITOR

Prioritizing Peace

Acompany’s success lies not only in quality products and services, but also in the hard work of its employees. Employees work their best when they feel valued, connected, peaceful, and supported. According to an article by the US Department of Labor, a 2021 American Psychological Association survey reported that nearly 3 in 5 employees (59%) said they had experienced negative impacts of work-related stress.

Life and business can be unpredictable and stressful situations cannot always be avoided. However, prioritizing a work environment that fosters mental well-being is a win-win for everyone. One way to embrace a positive work culture is to have a system of regular check-ins with your employees. Another way is to establish an open communication policy, encourage honest feedback, and set up a health and wellness program or a newsletter with tips for coping with stress. These are things that can help your team feel important, which can boost morale. To read about fostering teamwork, check out “How To Build Trust With After Action Reviews” on page 20.

Our April issue focuses on natural hair products and tools that support healthy hair growth, hair repair, and curl definition. Check out Expert Advice Natural Hair Trends on page 10 and our industry tips in Beauty Ambassador on page 72. On page 30, we provide highlights from the successful Jinny Big Show in Miami, FL, Atlanta, GA, and Cinnaminson, NJ, and feature an interview with the President of Jinny, Eddie Jhin. Our Manufacturer Profile on page 68 features Cherice Williams, founder of Blaq Luxury Hair Products. She shares her inspiration for launching her company, their best-selling products, and what the future holds for her brand.

We welcome your feedback and look forward to hearing from you with more story ideas.

I truly hope you enjoy the issue.

EXPERT ADVICE

BY ALLYSON LEAK

NHair Trends

The natural hair care market is growing at a record speed. Natural hair customers seek products that cleanse, condition, define, repair, and grow their hair. They are looking for products that will help define their curls, coils, and waves while also leaving them soft and shiny. They are looking for products that are either all-natural or with fewer added chemicals that can strip the hair of its natural oils.

Check out a few highlights from the Natural Hair Care Products Global Market Report 2023 from Reportlinker.com.

• The global natural hair care products market grew from $9.99 billion in 2022 to $10.79 billion in 2023 at a compound annual growth rate (CAGR) of 8.0%. The natural hair care products market is expected to grow to $13.62 billion in 2027 at a CAGR of 6.0%.

• The rising popularity of e-commerce channels is expected to propel the growth of the natural hair care products market. The e-commerce market helps the natural hair care products market with easy transactions, selling items and services directly to clients and delivering

products to their homes. Therefore, the rising popularity of e-commerce channels will drive the growth of the natural hair care products market.

**To find out more, visit reportlinker.com to see the complete perspective and in-depth analysis of the current and future scenario of the natural hair industry.

UNDERSTANDING THE CURLY HAIR PATTERN

You can take things to the next level by becoming knowledgeable about natural hair textures and wave patterns. This knowledge can help you and your employees better relate to your customers.

WAVY

TYPE 2A: This curl type is almost straight but has a slight curl. It has a loose undefined pattern. It’s easy to create a tousled natural look.

TYPE 2B: This curl type tends to be straighter at the root but gets wavier towards the middle and end of the hair strand.

TYPE 2C: This curl type forms waves and

ringlets that start at the crown and look like an “S” shape.

CURLY

TYPE 3A: This curl pattern features large well-defined curls in a ringlet or spiral shape.

TYPE 3B: This curl pattern tends to be springy curls that give the hair a lot of volume. The circumference is close to the size of a marker.

TYPE 3C: The 3C pattern usually features thicker strands with a tighter curl pattern, giving the hair a lot of volume. The circumference is closer to the size of a straw.

COILY

TYPE 4A: This curly type is known for small tight coils that start at the root and continue to the end of the strand. They look like an “S” shaped coil.

TYPE 4B: The 4B curl patterns resemble a zig-zag shape versus a curl. This curl pattern has more shrinkage and less definition.

TYPE 4C: This also has a zig-zag pattern and is a significantly tighter curl pattern.

Hair Must Haves

Check out some of these customer favorites! The perfect option to keep in stock, these brands offer a variety of quality products and education on their websites.

System Revitalizing Mist™ For Synthetic Hair

Restores & extends the lifetime of synthetic hair systems & wigs.

• Systems: Synthetic hair systems

• Gentleness: Skin safe

• Fragrance: Fresh & sweet

• Color safe

• Creates a moisturized look & feel

• Helps rejuvenate synthetic systems

Walker Tape®’s System Revitalizing Mist softens, moisturizes, and restores synthetic hair systems while increasing their natural luster. This product extends the life of your client’s system and keeps it looking good as new. This easy-touse spray helps eliminate frizz, prevent tangles, and adds shine.

Hair Must Haves

ApHogee Two-Step Protein Treatment

The ApHogee Two-Step Protein Treatment process was developed to repair severely damaged hair including hair that is breaking off, over processed, over bleached, severely damaged, and it can also be used as a pre-treatment to coloring hair. No method is better at repairing damaged hair than a two-step approach. This remedial process is highly recommended for hair that:

• Is too weak or fine to take a perm or relaxer. (use the week PRIOR to service)

• Is over-bleached.

• Will not hold color. (use PRIOR to color application for 30% less fade after 10 Shampoos)

• Breaks when combed or brushed.

• Is mushy when wet and brittle after drying.

The Balancing Moisturizer is a necessary second step.

ApHogee Balancing Moisturizer

Balancing Moisturizer is a moisturizing conditioner that contains ApHogee’s exclusive Pro-Phytamine complex, a blend of collagen amino acids, emollients, vitamin derivatives and herbal extracts. Used separately, it helps protect styles in humidity and is recommended as a regimen for processed hair, dryness and the ends of long hair.

A “MUST USE”, as Step Two, following ApHogee Two-Step Protein Treatment.

ON Natural Jamaican Black Castor Oil

ON Natural Jamaican Black Castor Oil nourishes, moisturizes, strengthens, and promotes growth of all hair types. Keeps skin smooth and reduces visibility of wrinkles and fine lines.

• Jamaican Black Castor Oil - Olive

• Maximum Moisturization & Prevent Split Ends

• Promoting Hair Growth

• Nourishing Antioxidants, Amino Acids, Keratin, & Peptides

• Improve Blood Circulation, Which Boosts New Hair Growth

• Cleansing Impurities

• Heal & Enhance All Hair & Skin Types

TOP 3 TRIMMERS OF 2023

All manufacturers are doing a great job providing tools barbers/stylists could have only dreamed about just a few short years ago. After testing and plugging in the numbers, we had a tie for third place, giving it to the Babyliss Snap FX and the Low Pro trimmer coming in at 16 points. We really liked the removable battery on the Snap FX and look forward to seeing what innovations they come up with in the future.

For second place, we have the new Stylecraft Instinct Trimmer with its innovative new Vector motor technology and 4-hour runtime coming in at 18 points. Extra points were awarded due to the multiple charging options, including stand and power.

The Saber Trimmer comes in at 19 points for first place from multiple charging options, including the stand, micro USB support, and the whisper-quiet digital brushless motor. Brushless motors are fairly new to the barber industry. With no brushes to wear out in the motor they are said to last longer and have less internal friction.

For more information on how we tested and scored each machine, scan the QR code and watch the full video, Best Trimmers of 2023!

1ST PLACE

Edward Murawski Youtube Barber

2ND PLACE

Director

3RD PLACE

BABYLISS SNAP FX AND THE LOW PRO TRIMMER

STYLECRAFT INSTINCT TRIMMER

SABER TRIMMER

ONE-AND-DONE STYLING PRODUCTS WITH NO LAYERING NECESSARY

MAYA SM I T H

CO-FOUNDER • CEO HAIR MC (MASTER OF CURLS™)

NO-NONSENSE TEXTURE SOLUTIONS DEVELOPED BY A LICENSED COSMETOLOGIST, FOR EVERY HAIR TYPE.

FOR MORE INFO

ILOVETHEDOUX

ILOVETHEDOUX

LOVETHEDOUX

JAKE MAZULEWICZ, PH.D.

How to Build Trust and Expertise with After Action Reviews (AARs)

Do you lead your team to learn primarily from successes or from failures?

Many leaders argue that their teams are just too busy to spend time discussing why a successful project went well. They just wrap up fast, then dive into the next project.

So, the unspoken insights and unwritten lessons learned from that project rarely ever get shared or discussed. Often, they just get forgotten in the frenzy of working project after project.

Would you hire an engineer to build you a bridge if all that engineer ever studied was how bridges collapse? Would you hire a recruiter to find you a job if all that recruiter ever studied was how people get fired?

The best leaders help their teams learn regularly from their successes, not just occasionally from their failures. But learning from success happens automatically… doesn’t it?

AFTER ACTION REVIEW (AAR)

Soldiers perform complex, dynamic, often dangerous missions. And they want to learn as much as they can from each one. In the 1980s, leaders in the US Army realized that they needed a practical way to help soldiers share the unspoken insights and unwritten lessons they learned from their missions. They realized that sharing tribal knowledge and applying tacit skill were key to winning wars. And since it was the Army, they developed a process -- a non-punitive, semistructured, post job team debrief called an After Action Review (AAR).

After Action Reviews have proven so wildly effective that every branch of the military now uses them. And for some units like flight crews and Special Operations Forces, AARs are almost a religion. They’ve been called, “one of the most successful organizational learning methods yet devised.”

The process of leading a basic AAR is simple. Soon after your team completes a project, gather them in a private space for about 30 minutes, and ask these four questions:

1. What did we set out to do?

2. What did we actually do?

3. How did it turn out the way it did?

4. What will we do differently next time?

WHY USE THESE QUESTIONS?

• Have you ever had a discussion degenerate into a fact-free “war of opinions”? That’s the fate you’ll suffer if you start a debrief by asking for opinions. True, questions 3 and 4 are subjective and do indeed ask for opinions. But notice that questions 1 and 2 are much more fact-based. It may seem silly to ask, “What did we intend to do in this job?” But different people have different goals for the same job. The accountant on your team may have intended to maximize revenue. The safety specialist on your team may have intended to reduce the risk of injuries. The team leader may have wanted to finish the job ahead of

schedule and under budget. So always start your After Action Reviews by getting facts with questions 1 and 2 before getting opinions with questions 3 and 4.

• “What went well, and what went badly?” This may seem like a great question for a debrief. After all, it cuts straight to the point, right? Here’s the problem. This question nudges us to discuss blame, not improvements. And blame stops learning in its tracks. Look at the four After Action Review questions. There’s no hint of fault, failure or blame in any of them. That’s intentional. After Action Reviews focus on learning, not blame. Make sure you keep that focus in every AAR you lead.

Braids are always a great style!

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Great for all protective styles!

No Flakes, No Alcohol, No Grease, No Wax. Paraben and sulfate free.

• Soldiers are fond of sayings like, “No mission plan ever survives contact with reality” or “The planning is more valuable than the plan.” And in reality, the percentage of complex missions that go exactly according to plan is nearly 0%. Soldiers and other experts in complex, dynamic systems know that in any given job, there’s always a gap between what we plan to do and what we actually do. Notice how question 1 asks about the plan. Some call this “Work as Imagined.” Question 2 asks about the actual job. Some call this “Work as Done.” When you lead your After Action Reviews, use questions 1 and 2 to explore this critical gap, but not eliminate it.

THREE COMMON MISTAKES AND HOW TO AVOID THEM

1. SUCCESSES VS. FAILURES -------------------------------

Some leaders do AARs only for accidents or errors. If you do that, your team will quickly associate AARs with failure. And they’ll give short, vague answers to get it over with as fast as possible. So, lead about 80% or more of your AARs for successful projects. That way, your team will learn to trust the process and value the results.

2. NOW VS. LATER -------------------------------------------

Unspoken insights and lessons learned are the most valuable things a team can discuss in an After Action Review. Those

unspoken ideas have a half-life of hours or less. So, if you wait a day or more to lead your AAR, much of the priceless, unspoken wisdom will already have been lost, perhaps forever. So, lead the AAR as soon as the project wraps.

3. LEADER VS. FACILITATOR -----------------------------

Most leaders like to answer questions. Usually that’s a good thing. But not in an After Action Review. If you give in to the temptation to answer the questions, you’ll shut your team down until the only person talking is you. So, in an After Action Review, remember that the leader is the person who talks the least. Choose your AAR leaders accordingly.

If you want a low-cost, low-risk way to build trust and expertise on your team, you will likely never find a more practical method than leading After Action Reviews. If the US Army has used them for 40+ years, just imagine what kind of value they could create for your team.

Meet Jake

Jake Mazulewicz, Ph.D. shows leaders in high-hazard industries why errors are signals, not failures, and how to address the deeper problem, so that everyone can work more reliably and safely. He keynotes and advises globally. He has a decade of experience in Safety for electric utilities, and served as a firefighter, an EMT and a military paratrooper. To learn more, visit www.reliableorg.com

The best leaders help their teams learn regularly from their successes, not just occasionally from their failures.

KNOWLEDGE TO KNOW

BY PATRICK MCGOWAN

1. Positioning.

Some marketers consider the word brand to be a four-letter word. The job of marketers and business leaders, they say, is to position a company or product in the market.

The brand becomes how customers define it, and, hopefully, they define it based on your considerable efforts.

The best marketers see this work of positioning to be the first and most important activity. They have learned to be comfortable with discomfort, because good positioning feels limiting. Good positioning is uncomfortably narrow.

Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through videobased storytelling. You login to video meetings daily with prospects and customers.

All Video is Video Content Marketing: 5 Rules For Greater Reach

Since 2005, the year YouTube launched, video has increasingly grown in prevalence, production value, and consumption. Then in 2020 video marketing took a massive leap forward with the pandemic-induced use of video conferencing, podcasts (with video), and livestreams.

Today, YouTube is the most used social platform for research purposes among business-to-business decisions makers with 50.9% of users. And every day more than 300 million people participate in a Zoom meeting.

The reluctant say about video meetings, “It’s not going away.” Strategic leaders, though, say, “Video is how we do business now.”

In today’s business world all video is video content marketing. Zoom is not a phone call with video. Whether it’s a livestream or a self-produced YouTube short, your videos still need to follow a handful of rules.

It’s a single, narrowly defined target buyer. Your videos—live and recorded—will improve once you know who you are producing them for and what their motivations are.

2. Differentiation. What makes you different is what gets people’s attention. Not different for different sake, but a viable, propositional difference which appeals to your ideal buyer.

It’s a noisy, messy, and chaotic market. You want to be a brand which means you can charge a premium. If there is nothing to distinguish yourself from the competition, then you’re a commodity and you can only compete on price.

Your differentiation needs to be relevant and clearly expressed on all your video channels, especially video meetings. The first step is to shift responsibility for video meetings from operations to marketing. The next step, especially with a hybrid workforce, is to make sure that everyone who shows up on video is well trained and that their presence represents the value of the brand.

3. Distribution.

Where to post your videos is determined by positioning and differentiation, not trend or fashion. A fishing guide once said,

“You’re not fishing unless you have fish under your boat.” Or as Maverick said to Goose in the first Top Gun, “Target rich environment.”

Distribution can include everything from the social media platform (LinkedIn, TikTok) to the video distributor (YouTube, Vimeo) to the livestream platform. It answers what and how of your video content strategy.

Regardless of platform, you want all your videos to do one thing: direct interested parties to your website. There they learn more about you and begin to fall in love with you.

Distribution isn’t a benign decision. It says a lot about who you are and the people you’re trying to reach.

4. Story

Stories draw prospects in and customers closer. A well-told story engages the right people into a deeper, more meaningful conversation.

The right story you want to tell elevates the customer as hero. It captures your positioning and differentiation. How you will tell your story—written, audible, or visual—will be determined by the platform you choose and the audience you want to reach.

Tiktok is both a genre of video and a distribution platform. The audience consumes video through a spontaneous scroll. How you tell your story on TikTok may not work on LinkedIn.

Additionally, your video meetings, podcasts, and livestream productions express the story of your brand. The way you show up on video tells a story. But is it the right story? Your video meetings and podcast presence need to set the tone and timbre of future engagements.

Meet Patrick

5. Surprise

Better video is an act of kindness. Do everything you can to be more present across the lens.

We all spend enough time in front of a camera. When you show up on camera with a better-than-expected presence, you surprise people. Surprise is one ingredient in being unforgettable.

When you are not present, people check out. When you are present, people respond. Presence is what you say before you say a word.

Your presence should communicate confidence, power, and credibility. This will surprise some people. When combined with confidence, you’ll be more persuasive.

Conclusion.

Video content is a critical component to your digital content marketing strategy. All video—whether meetings, podcasts, e-learning, or social media—deserve careful review and attention.

Video is a powerful and compelling medium. These five rules provide the framework you need to begin to evaluate what you’ve already produced and what you plan to produce.

Say to yourself, “Video is how we do business now.” Go and do it.

Patrick McGowan, MBA, consults, trains, and coaches business executives and teams to have more power, presence, and credibility on-camera in a video-first market. He pulls together three-decades in marketing, innovation, and leadership. McGowan started Punchn to address the challenges and insecurities we all face when on camera. He is the author of “Across the Lens: How Your Zoom Presence Will Make or Break Your Success.”

Please visit www.punchn.io.

MIAMI, FLORIDA

Date February 26th, 2023

Jinny

The Jinny Big Show was a huge success! The Jinny team had the utmost professionalism and paid careful attention to every detail to ensure everything was perfect for this stellar annual event. Each year hair and beauty brands gather at The Jinny Big Show to introduce new brands, showcase their products, grow their customer base, and network to make long-lasting connections. Check out our interview with the President of Jinny Corp, Mr. Eddie Jhin.

Q&A

questions and answers

OTC: What trends do you think are important for OTC business owners to keep on their radar?

Mr. Jhin: In order to be a very successful beauty supply owner and or a manager in 2023, they will need to stay on top of any type of social media message or a video that has positively impacted our beauty industry. This will help you decide which type of product you want to stock in your store and stay ahead of the retail chain stores such as Walmart because it takes longer for them to react to the current top trend. Please remember that social media influencers are changing how a new or an existing product can surpass any expectation over the old fashion marketing campaigns such as print, radio and television. This type of media will only get bigger and bigger for our industry.

OTC: What changes would you like to see in the beauty industry?

Mr. Jhin: I want our vendors to respect and support our OTC store owners and managers for what they do for our industry. I would like to see more support, such as making more free samples for consumers, marketing support (social media and marketing materials), hiring a merchandiser crew, coordinating education meetings, and firmly believing that our OTC store channel is very important to our industry.

OTC: What’s the best business advice you have received?

Mr. Jhin: The very first one was when my father told me to sacrifice with hard work, and this is the only way it will all work out in the end. The second one is what I have been doing for many years, keeping a daily journal of things to do that day and checking off the items when it is done and do not throw away that daily sheet until the entire list of things to be done for that day are all crossed out. If you do this daily, it will be weekly, monthly, and eventually yearly. You will be very surprised how you will change yourself to be better in a short amount of time. It’s not the big and impactful things you do that matter the most, it’s what you do daily that matters, and I promise you these minor events will bring you the big, impactful moments.

Date March 5th, 2023

ATLANTA, GEORGIA

CINNAMINSON, NEW JERSEY

Date March 12th, 2023

Location Jinny - New Jersey 2704 Cindel Drive

Cinnaminson, NJ 08077

Natural Beauty Buys

When it comes to natural hair products, it’s important to keep an array of options in your store. Check out the top selling Jinny products for your customers who have curls, coils, and wavy hair.

Item ID: BSST2

BioSilk Silk Therapy Original is a weightless leave-in silk replenishing and reconstructing treatment that helps repair, smooth and protect all hair types. It fills the voids in the hair cuticle to create smooth hair and aids in preventing split ends. It also provides incredible shine.

Item ID: MI06732

The Rosemary Mint scalp and hair oil is a nutrient-rich, intensive formula meant to help you address your hair concerns. From nourishing hair follicles, smoothing split ends and help with dry scalp, this hair oil uses natural, organic ingredients and essential oils to provide the care your hair deserves. Your customers can use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment.

Item ID: CR61565

This Shining & Conditioning Extra Hold formula has micro-emulsion technology for extra hold and shine. Its conditioning formula provides up to 3X less breakage. The results: no wax, no flaking and no drying alcohol. lt provides a flake-free conditioning strong hold. The styling gel conditions and shines and is great for styling. Your customers can use Let’s Jam for braiding, smoothing edges, twisting, taming frizz & flyaways.

Item ID: RRC8001

ON NATURAL Curl-N-Wavy Curl Defining Conditioner & Detangler is made with superior quality ingredients. Excellent for all types of chemically processed and natural curly and wavy hair with a defining “S” pattern of the curl. The improved formula helps to restore moisture and soften dry, frizzy, damaged hair.

Item ID: NEI711A

Olive Oil gel is a staple in the ECO STYLE line of hair gel products that’ll leave your customers hair moisturized and healthy with superior hold. Made with 100% pure olive oil to add shine and lock in moisture from root to end. Olive Oil gel is weightless in texture and allows maximum flexibility to achieve the desired style.

The Spiritual Journey

The Part No One Talks About

by Allyson Roberts

When Allyson found herself pregnant and living in her car, feeling lost, fearful, and abandoned, she relied on reading Napoleon Hill and tapping into spiritual guidance. Allyson wasn’t sure she’d survive, or that the child growing inside of her would make it, but she knew she had the power to turn things around if she could just get her mind focused on what she wanted. Being aware that she would have to believe what she was thinking, and even though this was an uphill battle in her unbearable circumstances, she took a chance and changed everything.Allyson Roberts is a Cognitive Behavioral Expert with a global reach and over twenty-five years of experience. She was named to the Top 100 Coaches in the World in 2020 by Feedspot and has been featured on major networks, radio broadcasts, newspapers, podcasts, and live and virtual stages. She is the author of The Magic in You and Woman of Worth – Women in Business in a Changing World along with dozens of guest blogs.

CLIPPER TIPS

Innovation at Your Fingertips

By Andis

To celebrate 100 years of brand innovation, Andis recently launched the centennial beSPOKE Trimmer. This new trimmer is sure to become the next must-have tool for barbers and stylists featuring the latest technology, including revolutionary induction charging and nextlevel design that pays homage to the brand’s leadership in innovation.

The beSPOKE Trimmer’s design is a nod to the future with an ergonomic shape, sleek lines, and a modern, metallic color palette with elegant champagne accents toasting Andis Company’s spectacular history. But what’s most unique is the tool’s wireless charging technology. The induction charging stand provides convenient, wireless charging while proudly displaying your trimmer, and is compatible with other induction charging Qi-compatible devices, such as your phone.

Andis North American Artistic Team Lead, Kenny Duncan, feels that “the solid housing of the beSPOKE Trimmer helps increase the torque of this versus any other trimmer I’ve ever used. The easily accessible wireless charging stand makes it easy to charge my trimmer, then, even easier to charge my phone. The on/off switch includes a lock setting that helps keep my tool off during travel. The blade set meets the standard of excellence I expect from Andis while being pushed by an intuitive body design that makes trimming fun”.

The beSPOKE Trimmer delivers power and precision with a high-speed rotary motor and lithium-ion battery, providing 1.5 hours of cordless freedom to create. The open-blade design combined with the premium GTX-Z blade provides crisp visibility for tight lines, slick fades and top-notch design work.

Available now, the beSPOKE Trimmer includes a premium wireless induction charging stand, phone charging clip, 4 attachment combs, charging adapter, oil bottle, replacement yoke, and carries a one-year warranty.

For more information, visit https://andis.com/centennial.

Earth - Made Skincare

All Natural

Grapeseed

Oil

Enriched with natural Vitamin E, this lightweight oil moisturizes skin and promotes healthy hair growth.

100% Avocado Oil

Hydrates and conditions both skin and hair. Use as a soothing massage oil for soft skin.

100% Cocoa Butter Stick

Nature’s perfect moisturizer. Moisturizes and nourishes all skin types. Easy to carry for on the go hydration.

100% Castor Oil

Helps restore the moisture balance to skin and hair for a healthier glow and longer locks.

100% Almond Oil

Nutrient rich nourishment that moisturizes and revives skin.

Empowering Women to Transform their Hair Care Experience, Cantu Beauty and Celebrity Stylist Angela Stevens Continue Deep-Rooted 5-Year Partnership with Release of New Protective Styles Collection

ward-winning textured hair care brand Cantu Beauty and Emmy award-winning celebrity stylist and hair expert, Angela Stevens, are transforming the hair styling experience with the brand’s new Protective Styles by Angela collection, a line of products that nourish and protect wigs, braids, weaves and locs, while helping to promote healthy hair growth. Embracing versatility and accessibility, this new collection helps consumers save a few coins while reclaiming some of the long hours these styles routinely take.

“Since I was a child, I have loved the artistry of creating protective styles, adding hair to my braids and playing with extensions started out of necessity to make myself feel confident about my damaged hair,” says Stevens. “The problem in many of our communities is that product knowledge usually isn’t part of the conversation. This line with Cantu is about educating ourselves on not only how to achieve these looks but also discovering the products that nourish our unique hair textures, providing longer wear for the styles we love.”

The collection of six multi-use products for natural hair and extensions including styling your wigs, braids, weaves & locs is now available at CVS, Target and Walmart

Protective Styles by Angela collection is a line of products that nourish and protect the hair while helping to promote healthy hair growth.

Whether consumers are looking for a way to refresh their strands after a long day or seeking to extend a protective style for a bit longer until the next wash day, the Cantu Beauty Protective Styles by Angela collection includes a Hair Bath that cleanses and nourishes hair strands, combined with the Conditioning Detangler, which removes tangles while also adding moisture and shine, providing the foundation for healthy hair, while the Braiding and Twisting Gel helps achieve the perfect style without damaging your hair. Additionally, the Set and Refresh Foam and Hair Freshener are perfect for refreshing and deodorizing hair, while the Daily Oil Drops provide the perfect amount of moisture for a healthy scalp.

Find the full collection at CVS, Target and Walmart, and coming soon to local beauty supply stores, making it easy for consumers to find and try the products that suit their hair type and achieve their hair goals. For more details on Cantu Beauty’s Protective Styles by Angela or for hair tips and education, follow @cantubeauty on Instagram, Facebook, and Twitter or visit them at cantubeauty. com.

“The Cantu Protective Styles by Angela line has been carefully formulated for our community of Black and Brown women who all agree we want our styles to last longer, but also want to nourish our hair and scalp,” says Nikia Bowman, Global Marketing Director at Cantu Beauty. “As someone who likes to rock braids, I know what it’s like to want the versatility and ease that comes with protective styling without having to sacrifice the health of my hair or break the bank to get lengthy wear of the look. With Angela’s expertise at the helm, I couldn’t be more thrilled to partner with her to develop this collection from concept to shelf and deliver products that won’t make you choose between style, care, or long-lasting wear – we finally get it all.”

ABOUT CANTU BEAUTY

Cantu Beauty’s mission is to celebrate you in all your glory. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu designs products specifically with you and your hair’s versatility in mind. Cantu’s collection of award-winning products is inspired by beautifully textured hair to help you achieve any look you desire. With a one-of-a-kind formula, Cantu helps achieve everything from cutting-edge looks to classic styles. Cantu Beauty is a part of PDC Wellness & Personal Care. For more information, visit pdcwellness.com and cantubeauty.com.

Empowering women to transform their hair care experience, @ cantubeauty and Celebrity Stylist Angela Stevens continue deep-rooted partnership with release of new Protective Styles Collection.

Blend It. Hold It. Stick It.

With ORS Olive Oil NEW Wax Stylers, get mess-free styling for your hair and hold it how you want it! Enriched with Beeswax to deliver firm freeze while maintaining a soft-touch feel, our formulas will give you the high hold and complete coverage your hair craves. NEW Cover and Hold Black Wax Edge Filler & Perfect Blend Wax Stick Styler are formulated to fill in and cover thin or graying edges and slick back flyaways or frizz, giving you sleek and sculpted styles!

For Naturals, Relaxed / Texlaxed, & Wig & Weave Consumers

#ORSHAIRCARE

Aphogee Has Everything Your Customer Needs To Pamper Mom On Mother’s Day

What better way for your customers to indulge their mothers, grandmothers or special women in their lives this Mother’s Day than with a gift of beauty from ApHogee, a specialized line of affordable haircare products that treat and repair damaged hair, while addressing the special needs of textured hair. ApHogee has a range of products that will help your customers curate a gift that will pamper that special person with the gift of beautiful hair.

When customers are trying to make a gift decision for Mother’s Day, here are some talking points that may help guide their decision:

Ideas for Talking Points:

Has she been chemically straightening her hair but longs to rock her natural curl again?

Help her make the transition with an assortment of products

that includes everything she’ll need.

Hair that’s been overprocessed may be dry or brittle, and there’s nothing better to repair damaged hair than ApHogee Two-Step Protein Treatment (1/0.75oz. / $4.59).

It is an award-winning treatment that everyone is sure to love.

Healthy hair also starts with a healthy scalp, so you’ll want to include a moisturizing shampoo like ApHogee Deep Moisture Shampoo (16oz. / $9.49).

Enriched with humectants to help retain moisture as well as protein and smoothing agents to improve manageability, shine and softness, this gentle cleanser also helps styles last longer.

And don’t forget a leave-in moisturizer like ApHogee Shea-Pro Leave-in Moisturizer, a rich, luxurious cream infused with shea butter, sunflower seed oil, vegetable protein and botanical oil to help hair looking and feeling great with no frizz.

Curlific! Curl Definer adds definition and control to curly hair so her style will resist humidity all day. Better yet, it never dries “crunchy.”

And the big finish? That would be Curlific! Hydrating Curl Serum (6oz. / $9.99), a finishing fluid with quinoa amino acids and panthenol that locks in moisture, shine and soft hold.

Anyone would love the gift of healthy, beautiful hair!

For more information, visit us online at www.Aphogee.com.

ABOUT APHOGEE

KAB Brand’s ApHogee, is specialized in hair care products that treat and repair damaged hair, while addressing the specific needs of textured hair. The core product in the ApHogee brand is their Two-Step Protein Treatment, well known among salon professionals and consumers for helping prevent future hair breakage and restoring severely damaged hair. ApHogee products are cruelty-free, never tested on animals and safe on color-treated and chemically treated hair.

EVERYTHING YOU NEED TO EMPOWER CONFIDENCE IN YOUR CLIENT’S HAIR SYSTEMS

Ethico Releases The Most Comprehensive System To Strengthen E&C Functions Amidst Increasing Demand For Ethical Workplaces

E&C and HR solutions provider, Ethico, unveils the ECOsystem (Ethics & Compliance Optimization System), designed to fulfill the needs of the modern workplace including: scalable risk mitigation, cultural improvements, and more

Ethico, a leader in integrated risk management solutions, unveils a coordinated system to meet the demand for ethically run, valuesforward businesses. The ECOsystem (Ethics & Compliance Optimization System) provides a holistic approach to improving an organization’s risk mitigation and program performance, work culture, and employee engagement metrics.

of any organization’s ethical champions by providing them with: next-generation technology, client-over-everything support, and a holistic approach to redefine their workplaces. By utilizing a collaborative system of solutions, an ethical professional can maintain the oversight necessary to manage risk across multiple sectors and workstreams, while prioritizing the most pressing risks their organization is facing.

With Gallup reporting that only 32% of employees in the U.S. claim to be actually engaged at work, it’s clear that businesses are leaving a huge amount of profitability and productivity unclaimed. The key to re-engaging the majority of the workforce lies in better work cultures and stronger reputational health, with more demonstrable values in the operations of a business. Ethics, Compliance, and HR functions are perfectly poised to push such initiatives, but as typically under-resourced departments, these ethical professionals need to be empowered by something greater than a patchwork of single solutions in order to achieve their missions.

The ECOsystem is Ethico’s way of putting power in the hands

Ethico’s solutions synergize within the ECOsystem to provide the flexibility and power to establish an authentically ethical culture, with all of its positive externalities. That means: increased employee engagement, reduced turnover, mitigated risk, lower threat of lawsuits and fines, and a more values-driven workplace.

The ECOsystem has fully configurable modules to maintain and upscale the essential pillars of a modern workplace, such as:

• Investigation Process - Case Management Software, Omnichannel Issue Intake, Incident Management, and Data Analytics & Reporting leverage the advantages of Ethico’s unique Adaptive Interview methodology to consistently gather and display the most pertinent information from

reporters. This provides clear incident data, allowing investigators to close cases up to 2.5 times faster, and allowing E&C and HR professionals to make a clear business case for their programs.

About Ethico:

• Work Culture - Exit & Stay Interviews, HR & Compliance Training Libraries, Awareness & Communications, and Ethics Portal promote a culture that lives out the values espoused by an organization while rooting out latent risks within the workforce. This creates a healthy foundation where culture and employees can thrive.

Ethico’s ECOsystem (Ethics and Compliance Optimization) allows leaders to manage risk, reinforce culture, and establish ethical work environments with flexible & powerful next-gen technology solutions including: Data Analytics & Reporting, Case Management Software, Omnichannel Issue Intake, Flexible Disclosure Forms, Incident Management, Sanction Monitoring, Awareness & Communications, Third Party Risk Management, Ethics Portal, Exit & Stay Interviews, HR & Compliance Training Library, and Conflicts of Interest.

• Risk Mitigation - Sanction Screening, Third Party Risk Monitoring, along with Flexible Disclosures Forms and Conflicts of Interest solutions concentrate oversight on your organization’s greatest areas of risk. This provides the risk sensors of an organization the ability to catch risks before they cost the organization revenue.

Ethico has made ethics easy for over 25 years by empowering those who care most to Make The World A Better Workplace with holistic tools that help leaders who care to crowdsource risk management at scale effectively, focus efforts on the most meaningful priorities, and create a clear business case that reinforces a true culture of organic integrity.

No matter the challenge a workplace is facing, one or all of the ECOsystem’s modules can be leveraged to begin the process of modernizing any workplace, regardless of size, industry, or mission.

“People are sick of wrestling with status quo, Frankenstein solutions that haven’t been updated in a decade,” said Nick Gallo, Chief Servant and Co-CEO of Ethico. “Ethics should be easy, and that’s why we are excited to introduce the ECOsystem to the world. It is exciting to be a part of the next generation of solutions that help folks actually reduce risk while upgrading their ethical foundations to reinforce authentic cultures of integrity.”

SOURCE Ethico

CONTACT: marketing@ethico.com

TWO NEW PRODUCTS. ONE NEW LOOK. SAME GOLDEN TOUCH.

The My Black Is Beautiful Golden Milk Collection is back with our Hydrating Curl Cream and Defining Jelly. Discover it all on a shelf near you.

Blaq Luxury Hair Products

Starting a hair brand takes bravery, brilliance, and a positive mindset. We chatted with Cherice Williams about her success, her perseverance, and the future of Blaq Luxury Hair Products.

OTC: How did you get your start in the beauty business?

Cherice Williams: Blaq Luxury Hair Products was created as a solution for my personal journey of finding a healthy alternative for my hair. I have always been in love and passionate about all things relating to beauty. I would do YouTube videos on hair styles and tips. Create bold, fashionable hairstyles and wear colors in my hair that one would consider “out of the norm”. So, I do believe that beauty found me because that’s who I have been since I was young.

OTC: What inspired you to create Blaq Luxury Hair Products?

Cherice: Blaq Luxury Hair Products evolved from my sheer determination of finding an optimal solution for my dry and brittle hair that resulted from PCOS, which is a hormone disorder that can have an adverse effect on the health and quality of your hair. I realized that a lot of the ingredients in the products that I was using, attributed to the excess breakage and through extensive research, it was a creation in my kitchen of over 20 potent and effective oils known as the Mega Gro Hair Serum that led to the birth of a successful company, which became our best-selling product to date. We have sold over 250,000 bottles.

OTC: I read that you invested in yourself. What inspired you to take that route to get started?

Cherice: To scale any business, you must make that initial investment. Once I realized that there is a market for the product. I knew I needed to give it the push and turn it into a brand. At that time, I was working as a waitress, and I used my saved tips to advertise the brand across a popular

media platform on Instagram. Our website crashed after the ad; we were sold out completely. We had people signing up for restocks and within 6 months we had fulfilled over 50,000 orders and took the business from home based to our first 2,000 sq ft warehouse. Our customers fell in love with our products, and we had a high repeat customer rate and we started to grow organically by word of mouth.

OTC: What do you feel sets your brand apart?

Cherice: We are a vibe; we are a culture. We take by us and for us literally, we listen to our consumers which we refer to as the “BL Beauties” and give them what they want. Our products are never formulated with sulfates, parabens, mineral oils or other harsh chemicals and we never compromise quality for quantity.

OTC: What are your top selling products and why do you think they are doing so well?

Cherice: The entire Sage & Lychee collection does well but, our top selling product is the Mega Gro Hair Serum followed by the Sage and Lychee Shampoo, Conditioner and Styling Lotion. I believe these products do well because they are affordable and larger in size in comparison to other competing brands for the same price. The products do consist of certified organic ingredients which most individuals are now taking that healthier approach to hair care. Our products are truly effective, and they deliver on what they are supposed to do.

OTC: How can OTC stores benefit from having your product line in their stores?

Cherice: The OTC stores can benefit from our brand as they will be taking in a unique range of products that are conceptualized and packaged attractively which will not only increase revenue and sales but also have an awareness or loyalty surrounding the brand.

OTC: What suggestions do you have about store placement of your items?

Cherice: To be seen on end caps, or on mid-level shelfs.

OTC: What marketing efforts do you feel have worked well for your brand?

Cherice: We owe much of our brand success to social media. We are extremely engaged on social media, and we have built a community that our consumers trust. We make our consumers feel like family rather than just being “customers”.

OTC: What do you feel has changed the most for your business over the past year?

Cherice: Growth. We scaled into a bigger warehouse; our revenue increased almost 160% since the previous year. Our repeating customer rate increased; our new customer rate also increased.

OTC: What is the best business or life advice anyone has ever given you?

Cherice: One of the best pieces of advice I got early on is to listen to your customers. Don't try to change your customers' idea of what they need. Instead, listen to them and create offerings that truly solve their problems

OTC: What is the legacy you want your brand to have?

Cherice: I want our brand to be known or remembered as a refreshing deviation in a highly saturated market that created high-performing, healthy and result driven products created by a woman of color.

OTC: Are there any new and exciting projects you are working on that our readers should know about?

Cherice: We are actively working on a new collection. That our “curlfriends” are going to love. Very tropical, soothing, and hydrating.

Cherice Williams

Founder of Blaq Luxury Hair

Janell Stephens

Master Mixtress, Founder and CEO of Camille Rose

“Accept what is, let go of what was, have faith in what will be.”

BY ALEXIS FLAGLER

Industry Knowledge is Power

The saying knowledge is power is so true! However, knowing how and when to apply that knowledge is even more powerful. Check out a few of these hair terms that you can become familiar with. These may come in handy when salon owners, hair stylists, and even barbers come into your shop.

Industry Terms

Hair Strands: Each hair strand is made up of the medulla (inner region), cortex (second layer for strength), and cuticle(outer layer). The cuticle has overlapping layers to strengthen and protect the hair strand.

Porosity

This is a term used by hair professionals all the time. It means the hair’s ability to soak in moisture. For example, someone with highly porous hair has holes on the cuticle layer of each strand. It means the hair can

absorb more water and moisturizing products, well. Some people’s hair becomes more porous from using heat or chemicals. However, some people have naturally porous hair.

Density

Hair density concerns the amount of hair on someone’s head. When it’s easier to see someone’s scalp, that person may have lower hair density. Lower-density hair could benefit from lightweight sprays and hair milk. However, if someone has a lot of hair that looks very thick and it’s harder to see their scalp, they may have high hair density. High-density hair could benefit from creams to add luster.

Check out a few of these hair terms that could come in handy when salon owners, hair stylists, and barbers come into your shop.

SHOW CALENDAR

WHEN WHAT

WHERE CONTACT

April 1 - 2 Top Hair International, Dusseldorf, Germany www.top-hair-international.com

April 2 - 3 Premiere Anaheim www.premiereanaheimshow.com

April 15 - 17 The Makeup Show Rosemont, IL www.americasbeautyshow.com

April 22 - 23 Taliah Waajid World Natural Hair www.naturalhairshow.org

April 23 Hampton Roads Natural Hair & Wellness Expo Virginia Beach, VA www.allevents.in

May 1 The Makeup Show NYC New York, NY www.themakeupshow.com

May 8 - 10 iSpa Conference and Expo Las Vegas, NV www.attendispa.com

May 10 - 11 Luxe Pack New York, New York, NY www.luxepacknewyork.com

May 20-22 CT Barber Expo X Uncasville, CT www.ctbarberexpo.com

May 22- 23 The National Hair Trade Exhibition www.hairukshow.com

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

*Original Phone ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MIAMI 1-866-616-3200 NEW JERSEY 1-844-358-8967

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

on coupon

purchases.

used

your

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

*Original

only,

READER FEEDBACK

Let your voice be heard!

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

What color products are performing the best for you?

What feedback have you noticed from customers about color products?

Are there any other topics that you would like to see covered in the OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

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In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email. Mail

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3D / 25MM EYELASH

· HIGH QUALITY & HIGH QUANTITY EYELASHES

· MULTIPLE LENGTHS, CURLS AND ANGLES

· NATURAL AND GORGEOUS

AD INDEX

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Available Colors : #1, #1B, #2, #4, #27, #30, #350, BG, #613, M44, M51, BLUE , LAVENDER, MINT, PLUM, PURPLE , RED, TT1B/27, TT1B/30, TT1B/350, TT1B/BG, TT1B/BLUE , TT1B/PURPLE , TT1B/RED

Available Colors : #1, #1B, #2, #4, #27, #30, #350, BG, #613, M44, M51, BLUE , LAVENDER, MINT, PINK , PLUM, PURPLE , RED, TT1B/27, TT1B/30, TT1B/350, TT1B/BG, TT1B/BLUE , TT1B/PURPLE , TT1B/RED

VALUE PACK 60”

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