OTC Beauty Magazine | February 2024 by OTC Beauty

February 2024 | $6.00 Protective Styles Edition

SCAN ME

TIPS TO CREATE A THRIVING WORKPLACE The Top Products for Protective Hairstyles

THE POWER OF GOOD LEADERSHIP

5 BIG S W O Huge H S

PRIZES Big s r e m o t s u C r For Ou

DISCOUNTS UPMinumum TO Discount 45%ofOFF 15% 2

OTC Beauty Magazine February 2024

Earn Reward Points Towards Prizes and Gifts by Visiting Booths and Writing Orders

ü SAVINGS THAT NO OTHER DISTRIBUTOR CAN OFFER PROMOTIONS üLOWEST PRICES ON THE BEST SELLERS ü GREATEST BEST DEALS & BIGGEST DISCOUNTS üOFFERING COMBINED OVER 300+ 300 UP ü DEEP DISCOUNTS TO 45% OFF BELL RINGER DEA DEALS LS SHOW LOCATION

Miami rand ing G Mar 3RD Re-Open Dallas NEW SHOW LOCATION Mar 10TH Atlanta Mar 17TH New Jersey Mar 24TH Chicago Feb 25

Jinny Beauty of Miami 16241 N.W. 48th Avenue Hialeah, FL 33014

SHOW LOCATION

Jinny Beauty of Dallas 2527 Willowbrook Rd, Ste 400 Dallas, TX 75220

Georgia International Convention Center 2000 Convention Center Concourse College Park, GA 30337 SHOW LOCATION

Jinny Beauty of New Jersey 2704 Cindel Drive Cinnaminson, NJ 08077

SHOW LOCATION

Jinny Beauty of Chicago 45 West Hintz Road Wheeling, IL 60090

SHOW HOURS : 10 : 00 am to 4 : 30 pm OTC Beauty Magazine February 2024

February 2024

c o n t e n ts IN EVERY ISSUE

8 EDITOR’S LETTER

36 TOP FIVE

10 EXPERT ADVICE

38 BEAUTY AMBASSADOR

12 MARKET PLACE

40 INDUSTRY NEWS

Make ‘Care’ Your Secret Ingredient

Transform Your Beauty Supply Store: Creative In-Store Strategies to Elevate Sales

The Mane Attraction: Top Hair Products to Keep in Stock

16 HEALTHY EDGES MATTER 34 OTC BOOK CLUB

Ignite Culture: Empowering and Leading a Healthy, HighPerformance Organization from the Inside Out By Margaret Graziano

35 STYLECRAFT COLUMN: The Benefits of The Digital Brushless Hair Dryer

OTC Beauty Magazine February 2024

Elevating Beauty: Essential Products To Stock

55 COUPONS

OTC Beauty Magazine February 2024

February 2024

c o n t e n ts 20 BUSINESS TIPS

The Power of Good Leadership By Jim Bouchard The best leaders are people with the will to serve their followers and give them the tools they need to make their lives better. Something else we should make clear is that you need no specific number of followers to be a leader. You can lead one or you can lead millions. And you can change the world for the better or cause incredible damage by your influence on just one person.

60 READER FEEDBACK 61 AD INDEX

Unlocking the Power of Organizational Culture: Fulfilling People’s Needs to Create a Thriving Workplace By Margaret Graziano Dealing with troubling workplace environments can be difficult. It’s not always clear what the deeper issue is, and the friction and conflict it breeds can be tough to reverse. At the heart of any organization are its people. Without a dedicated, aligned, and fully engaged workforce, no progress can be made. High-performance organizations excel in creating an environment that recognizes and addresses the fundamental human needs that drive their members.

On The Cover At OTC Beauty Magazine, we truly cherish our readers. As the premier resource for the ethnic

beauty industry and esteemed beauty supply

WORD OF WISDOMS

store owners, we take pride in our commitment to excellence. With a dedicated

58 SHOW CALENDAR

readership since 2002, OTC Beauty Magazine is your trusted companion. Each month, we bring you the latest business insights, breaking industry news, dynamic product trends, insightful reviews, and expert guidance on marketing strategies and optimizing store operations.

OTC Beauty Magazine February 2024

CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi Arabic Translator: Laura Albast Columnists: Lafayette Jones, Edward Murawski Contributors: Dr. Shanessa Fenner, Jim Bouchard, Margaret Graziano

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

Available in 25 Colors

Ready to Use Super Soft Tangle Free Healthy Touch Natural Look

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

100% PREMIUM K-LON FIBER Post Master:

Follow & Subscribe

877.205.8094

Please send address changes to:

@UrbanBeautyHair

.com

OTC Beauty Magazine February 2024

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

Highlight your hair’s natural beauty with

Herbal Gro

Horse Chestnut

Treat your hair to an exclusive natural

Olive Oil

blend of herbs infused with an olive oil complex leaving your hair fortified with body, silky softness and shine.

Shea Butter 1/24

OTC Beauty Magazine February 2024

EDITOR’S LETTER

Make ‘Care’ Your Secret Ingredient

n an era where self-expression is celebrated, and self-care takes center stage, it is vital to create an environment where your customers can feel the essence of care from the moment they walk through your doors. As guardians of glam in the beauty supply world, you play a pivotal role in providing products that prioritize the health of your customers’ hair. By offering an authentic and caring shopping experience, you empower them to

embrace the full potential of their hair and entice them to come back and shop again.

Protective styling has emerged as a bridge between health-conscious hair care and creative expression, allowing individuals to embrace their unique styles while safeguarding the vitality of their hair. To enhance your customer’s experience, consider offering a thoughtfully curated “Protective Styling” bundle. A beautifully designed sign near the register, listing the benefits of proper moisture and hydration for the hair, can serve as a valuable guide. This curated list may include products such as hair serums and oils, heat protectant spray, silk or satin hair accessories, moisturizing shampoos and conditioners, deep conditioning masks, edge control products, and braiding gels.

Our February issue offers insightful reviews and recommendations for the latest moisturizing and conditioning products and marketing tips, ensuring you stay ahead of the curve. Check out “Transform Your Beauty Supply Store: Creative In-Store Strategies to Elevate Sales” on page 10 and “Products That Maintain Protective Hair Styles” on page 32.

Thanks for reading our February issue. Wishing you a wonderful season.

Allyson Leak EDITOR

OTC Beauty Magazine February 2024

EXPERT ADVICE BY ALLYSON LEAK

TRANSFORM YOUR BEAUTY SUPPLY STORE:

Creative In-Store Strategies to Elevate Protective Style Product Sales Themed Events: Host themed events centered around protective styles, such as “Texture Tuesdays,” where you can offer exclusive discounts, promotions, and giveaways during these events to attract a larger audience and boost sales.

DIY Workshops: Organize do-it-yourself (DIY) workshops within your store, guiding customers through creating

One of the best ways to be resourceful as a business owner is to utilize what you already have and make it work for you. You can take your store to new heights by enhancing the in-store experience for customers. Check out these innovative marketing strategies you can use in your store to ensure an engaging environment that drives sales and customer satisfaction.

Dedicated Styling Stations: These events help customers connect with your store and show them you care about their hair. Set up dedicated styling stations providing mirrors, styling tools, and product samples, creating a hands-on experience that encourages product exploration.

Live Demonstrations by Stylists: Host live demonstrations by local hair stylists and

and maintaining protective styles at home.

barbers showcasing the versatility of protective

Provide product kits for purchase, ensuring

styles achievable with your products. This

customers leave with the product education and the necessary tools to

educates customers and creates an exciting atmosphere within your store.

create those styles at home.

Customization Stations: Consultation Corners:

Introduce customization stations allowing your customers to mix and

This one-on-one interaction helps customers find the right products and

match products to create personalized bundles tailored to their specific

establishes a connection with your employees, enhancing their shopping

hair care needs.

experience. 10

OTC Beauty Magazine February 2024

A A A

OTC Beauty Magazine February 2024

MARKET PLACE

The Mane Attraction: Discover the Magic of Top Hair Products To Keep In Stock

Stocking quality products shows your customers you care about their healthy hair maintenance and enhancing the beauty and confidence of each individual. 12

OTC Beauty Magazine February 2024

Hair Filler

Shampoo And Conditioner

Made from premium, colored keratin fibers that blend

This complete hair care system is formulated with natural

undetectably with existing strands, it instantly creates thicker,

herbs blended with an olive oil complex to nourish,

fuller-looking hairstyles. It’s been a must-have for celebrity

strengthen, and fortify hair from root to tip. Blended with

stylists for years. Your customers can define their hairline or

Natural herbs, Herbal Gro is

turn up the volume with Toppik Hair Filler. They can fill in part

the best protection for any

lines, cover extension tracks, and touch up

hair type against the harsh

roots between hair color appointments.

elements. Your customers

Toppik Hair Filler resists wind, rain, and

can protect their hair from

perspiration for long-lasting results in all

damaging styling with

conditions. It is available in four shades

Herbal Gro for added shine

that can be mixed to match virtually any

and moisture. It provides

hair color and works for all hair types and

healthy hair results in just

textures. It easily washes out with shampoo.

one wash and the Herbal Gro technology results in more body, silky softness and shine. Herbal Gro Conditioner’s exclusive natural blend of herbs

Braiding Hair Spray Bobos Braiding Hair

nourish and condition the hair and scalp. Olive Oil Complex; nourishes and strengthens from root to tip and it is safe for relaxed, permed, color or chemically treated hair.

Spray is for holding a variety of hair styles and preventing hair damage. It’s composed of microsized moisturizing emulsion that makes absorbing into hair immediately and prevents dry hair. It’s formulated to provide long-lasting hold and to give a protection on the hair surface that prevents friction damage from combing and twisting hair. Bobos Braiding Hair Spray contains Isopentyldiol and a natural moisturizing factor for moisturizing hair. It’s also included anti-static components and rosetellum for masking hair odor.

OTC Beauty Magazine February 2024

Edge & Braid Control Pomade Black Panther Strong Edge Control is a firm-hold braid pomade that’s specially formulated to control edges, add definition and hold braids in place all day long. This pomade’s lightweight consistency will allow your customers to add bounce, natural volume and elasticity to their style without weighing it down or making it look greasy.

OTC Beauty Magazine February 2024

Healthy Edges Matter Gentle Handling: One of the primary causes of edge damage is excessive tension and pulling. Encourage

Maintaining healthy edges is essential to overall hair care, contributing to a polished and vibrant look. As beauty supply owners, you play a crucial role in educating your customers about the importance of nurturing their edges. Check out these tips and techniques for helping your customers achieve and maintain their desired

your customers to be gentle when styling their hair, avoiding tight ponytails, braids, or

hairstyle while preserving the

hairstyles that strain the edges. Using hair-friendly accessories, such as silk scrunchies,

health of their hairline.

can reduce friction and minimize the risk of breakage.

Moisture is Key:

Regular Trims:

Adequate moisture is crucial for maintaining

Regular trims are essential for maintaining healthy hair, including the edges.

the health of hair edges. Recommend the use

Encourage your customers to schedule regular trims to get rid of split ends and

of leave-in conditioners or natural oils like

prevent them from traveling up the hair shaft. This helps maintain the overall health

coconut oil, jojoba oil, or argan oil to keep the

and appearance of the hairline.

edges hydrated. Emphasize the importance of applying these products to damp hair for better absorption.

Avoiding Harsh Chemicals: Harsh chemicals in some hair products can cause damage to the delicate hair around the edges. Recommend sulfate-free shampoos and conditioners and advise against

Protective Styling:

using excessive heat or chemical treatments. Opting for natural, nourishing products

Suggest protective hairstyles that shield the

can contribute to healthier edges.

edges from environmental stressors and manipulation. Styles such as twists, braids, and updos can minimize daily wear and tear on

Nighttime Routine:

the hairline. However, it's essential to strike a

Educate your customers about the importance of a nighttime hair care routine. Using

balance, as overly tight or prolonged protective

a satin or silk pillowcase and wearing a satin or silk scarf or bonnet can help prevent

styles can have adverse effects.

friction and breakage while sleeping.

OTC Beauty Magazine February 2024

TOPPIKHAIR OTC Beauty Magazine February 2024

OTC Beauty Magazine February 2024

BUSINESS TIPS by Jim Bouchard

the Power of good leadership You inspire people–whether you know it or not. You empower people, sometimes even if you’re not trying to. You guide people–whether you want to or not.

hat is your definition of “leader?”

Before you go any further, let’s see if you’re singing in harmony. If not––there’s no point pursuing

this

venture

any

further. Here’s the definition adopted for this article. Let’s see if you fundamentally agree…

A leader is simply someone with the ability to attract willing

followers. And again, whether you know it or not or whether you’re willing or not, there are people who follow your lead of their own free will.

The best leaders are people with the will to serve their

followers and give them the tools they need to make their lives better.

Something else we should make clear is that you need no specific number of followers to be a leader. You can lead

one or you can lead millions. And you can change the world for the better or cause incredible damage by your influence on just one person.

OTC Beauty Magazine February 2024

CURL CARE ! w e N

COLLECTION

THE #1 BRAND OF LEAVE-IN CONDITIONING SPRAYS & DEEP CONDITIONING HAIR MASKS * FREE OF: SULFATES, PARABENS, SILICONES, PHTHALATES, GLUTEN, DRYING ALCOHOL & ARTIFICIAL COLORS HASKBEAUTY.COM | @HASKHAIR *BASED ON DATA FOR THE FOOD, DRUG & MASS MARKET SOURCED FROM INFORMATION RESOURCES, INC. FOR THE UNITED STATES.

OTC Beauty Magazine February 2024

Leadership is a responsibility. And it’s a responsibility we all share.

What defines us as leaders is whether or not we choose to accept or attempt to shirk our responsibility––and in which direction we decide to lead.

Let’s dig a little deeper into the fundamentals. These are the Essential Disciplines of the Leader…

Inspire… You touch other people’s hearts. Whether you know it or not and whether you want to or not.

You can inspire love or fear. You can make someone’s heart or break it. If you’ve been on this planet for any significant time, you’ve probably done both.

Empower…

You give people tools. Again, whether you know it or want to,

The traditional model of command and control is dead. It is now

you share many things with people. One of the most important

ways to empower others is to encourage them––and you do.

The bigger question is what, exactly, are you encouraging others to do?

understood that the roles of

Guide…

leader and follower are not fixed

you choose to take under your wing. It’s a fact. Someone looks

positions, but rather dynamic roles.

choose to or not. Where are you guiding them?

In the aforementioned self-directed teams, people flow back and forth in these roles seamlessly depending on the situation and the talents, skills, and experience needed to take charge or manage decisions at any given time. 22

OTC Beauty Magazine February 2024

You show the way. Through your words, your actions, and who to you for guidance––whether you know it or not, whether you

You are a leader. You might not be the boss. That’s the excuse heard most often by people who still hesitate or even refuse to accept that they are leaders. That

excuse supports the toughest argument still faced when trying to change people’s minds about leadership. The plain fact is that some people cling to one or more of the following beliefs:

Leaders are born––not made.

Not everyone is cut out to be a leader. Everyone can’t be the leader.

There are too many leaders and not enough followers.

OTC Beauty Magazine February October 2024 2023

31 23

First of all, you might not be the boss. Leadership has nothing to

Having said that––while everyone is born into this legacy of

you Inspire, Empower and Guide others.

best leaders, this work never ends. The most effective leaders

do with rank, title or position of authority. It has to do with how

Everyone knows tremendous leaders who have no title or rank. These people usually have little

leadership, it takes a lot of work to be a good leader. And for the

are those who accept that perfection is not a destination but

a never-ending process. The best of the best is obsessed with continual self-improvement

power or authority in the traditional

as a leader and as a person.

sense, but they have influence. They inspire, empower, and guide

But “everyone can’t be the

people—sometimes

leader.” This one can get a

even those at the top. If

little complicated.

you doubt that, watch “Undercover

Boss”

sometime. And

course,

incredible

power

all

know

people

The of

of leader and follower are

and

not fixed positions, but

authority who just plain

rather dynamic roles. In the

suck as leaders. you all know

aforementioned self-directed

people who have the rank or the

teams, people flow back and

title but little or no respect, trust, or

forth in these roles seamlessly

loyalty from the people “below” them.

mental health issues faced are due to a significant degree of the

and

understood that the roles

with

Leaders are born. In fact, everyone is a born leader. Many of the

command

model

control is dead. It is now

you

Let’s address some of those excuses:

traditional

depending on the situation and the

talents, skills, and experience needed to take

charge or manage decisions at any given time.

Everyone can’t be “the” leader. But anyone can be “the leader” in the right situation.

real or perceived inability to influence others at any given time.

Some will still say that there are too many leaders. Leaders are

feel healthy.

best––people like you. We can never have enough.

If you don’t make a difference in other people’s lives, you do not

people who Inspire, Empower, and Guide others to their very

Meet Jim Bouchard Jim Bouchard is an internationally recognized speaker, Leadership Activist, and founder of The SENSEI LEADER Movement™. He’s the author of 8 leadership books, and hosts Walking The Walk, a podcast highlighting compassionate, engaged leaders from all areas of business, diverse cultures and experiences. Jim’s programs are an inspirational and interactive exploration into the importance of human-centric leadership. To bring Jim to your organization or event, visit www.ArmstrongSpeakers.com.

OTC Beauty Magazine February 2024

BUSINESS TIPS By Margaret Graziano

Unlocking the Power of Organizational Culture: Fulfilling People’s Needs to Create a Thriving Workplace Dealing with troubling workplace environments can be difficult. It’s not always clear what the deeper issue is, and the friction and conflict it breeds can be tough to reverse. At the heart of any organization are its people. Without a dedicated, aligned, and fully engaged workforce, no progress can be made. High-performance organizations excel in creating an environment that recognizes and addresses the fundamental human needs that drive their members.

OTC Beauty Magazine February 2024

The Hierarchy of Needs

2. Safety

Psychologist Abraham Maslow’s hierarchy of needs, once revolutionary,

Individuals need to feel secure both psychologically and physically in the

is now widely embraced and frequently applied to organizational

workplace. This means that constant yelling or outbursts from superiors

psychology. Leveraging this framework to identify what individuals

or colleagues cannot be tolerated. There cannot be fear of physical or

require for success and taking the necessary actions to fulfill these needs

psychological harm. Having rules and guidelines that discourage and have

can support the cultivation of an emergent culture that fosters growth,

consequences for this type of behavior is often necessary. Optimizing the

success, and satisfaction in your organization.

hiring process and having the right people in the organization is also a big part of promoting feelings of safety. If someone is incredibly capable

1. Physiological

but ruins the productivity of others by spreading fear and/or anger, they are a net negative to the organization. It is impossible for people to be productive or creative in a state of fear.

The lowest level in Maslow’s hierarchy is physiological needs. These are the most basic human requirements, encompassing necessities like

Boundaries need to also be respected. Treating people how they want

food, water, and shelter. Although it isn’t the organization’s responsibility

to be treated goes a long way toward making them feel safe in their

to directly provide for these needs, it is crucial to ensure they are met

environment. An organization that provides safety for its employees

indirectly. This involves paying a living wage so that these basic needs are

earns trust, thus possessing a foundational element of a healthy, high-

met and offering a sense of certainty to employees about their job security

performance culture.

and expectations regarding their roles. Establishing effective lines of communication between employees and

3. Love and Belonging

their superiors is a great way to create certainty. When integrating new hires, make sure they have clarity on what their role is and what their

Love is a fundamental emotional need for people. While this is commonly

responsibilities are. Encourage them to ask questions. For existing

thought of as something that relates to relationships with friends, family,

employees, having occasional check-ins ensures they are aligned with

and significant others, there are also ways to fulfill this emotional

their jobs and not struggling to fulfill their physiological needs or produce

requirement in the workplace. An organization that has an environment

at work.

of kindness, respect, and inclusivity is able to satisfy this basic human desire. Everyone has a need to belong and be accepted for who they are. Understanding the motives of new hires for joining the organization and what they believe they will gain from their work can aid in fostering a sense of belonging. Organizations can further support this need by asking existing employees various questions and attempting to better understand each individual. Some questions to ask are: Are they happy in their role and doing their work? Is it aligned with what’s important? How do they feel they are contributing through their work? What matters to them? What causes do they care about? What do they want to be doing with their life? How can their job help them experience belonging? Asking about their job satisfaction, contributions, and personal aspirations emphasizes the importance

OTC Beauty Magazine February 2024

of each individual’s role in the organization’s success, cementing a feeling

5. Self-Actualization

of belonging and increasing engagement and satisfaction. Self-actualization involves realizing one’s potential, fully developing one’s abilities and having a true appreciation for life. It encompasses fulfilling

4. Esteem Needs

the spiritual needs of growth and contribution, preventing employees from feeling like mere automatons solely focused on financial gain and

“I feel significant,” “I feel respected,” and “I feel like I’m contributing” are

only going through the motions. Self-actualized people are at their most

all feelings that are necessary to meet the level of esteem. When people

capable, productive, and fulfilled selves and regularly tap into their

feel recognized and valued, they are motivated to continue being effective

highest level of thinking and creativity.

and valuable. Making sure every person in your organization feels they play an important role in the organization’s success, no matter their job,

According to Maslow, individuals must fulfill lower needs before pursuing

is paramount.

higher ones. To reach self-actualization, every need in Maslow’s hierarchy must be addressed first. Because of this, Maslow asserts that less than 1

However, it is crucial to distinguish between significance (feeling

percent of the adult population ever achieves this level. Keep in mind that

important and making a difference) and contribution (being a part

this was published over 50 years ago. In today’s world, psychologists think

of something bigger than you or your ego and making a difference,

it is closer to 5 percent, solely because there is a deep desire in humans

even without recognition or significance). The latter is the pinnacle of

to contribute and feel a sense of fulfillment - the more people evolve, the

Maslow’s Hierarchy and the highest level of effectiveness, known as self-

more they want to experience these higher feelings of satisfaction in their

actualization.

work.

Importance for Culture Meeting people’s needs is essential for creating an emergent culture. Consider the three fundamental elements of an emergent culture: Cause, Framework, and Energy. Cause revolves around making a difference and defining the organization’s noble cause. Framework pertains to the structures in place for optimizing employees’ creative potential and ability to produce, including hiring processes, delegation, team assignments, and utilizing individuals’ strengths. Energy is how people treat each other, the moods they bring to work, and how the work that gets done within and between departments creates or mitigates a sense of belonging and unity. It is about bringing the values of the organization to life. The fundamentals of an emergent culture are closely intertwined with the needs of individuals within the organization. Prioritizing the wellbeing and fulfillment of employees is key to catalyzing to Maslow’s top 1 percent, nurturing an emergent company culture that contributes to personal and organizational success and growth.

Meet Margaret Graziano Margaret Graziano is the founder and CEO of KeenAlignment, as well as a Wall Street Journal Best-Selling Author for her book “Ignite Culture.” She has been recognized as one of Silicon Valley’s Top 100 Women Leaders. Magi’s groundbreaking work is driven by her power to uncover and catalyze human potential. Go to https://keenalignment.scoreapp.com to take KeenAlignment’s Culture Assessment and see if you have an Emergent Culture.

OTC Beauty Magazine February 2024

KNOWLEDGE TO KNOW BY DR. SHANESSA FENNER

PRODUCTS THAT MAINTAIN PROTECTIVE HAIR STYLES 1.

Mulberry Silk Pillowcase- Silk is beneficial to your hair’s overall health and appearance. It helps the hair retain moisture while you sleep.

2. Style Factor Edge Booster- Made with natural ingredients, the water-based pomade nourishes and hydrates the hair while providing a pliable, strong hold. It absorbs quickly into the hair with no oily residue or stickiness.

3. Dark and Lovely For Protective Hair Styles Hair Refresher- Designed for braids, weaves, wigs and locs, the aloe-infused spray cleanses and refreshes protective hairstyles. The light fragrance makes the hair smell clean all day.

4. The Mane Choice Mane Bonnet- The double-lined satin bonnet stays on all night and ensures that the hair will not dry out. Its jumbo size can accommodate all hairstyles.

5. Shea Moisture ‘s 100% Argan Oil- This multitasking oil adds moisture to

Protective hairstyles protect your natural strands from elements that can damage it due to excessive heat, color and styling. Here are some products that aid in the maintenance of your protective hair style:

the face, hair and body. It tames the flyaways and frizzies of the hair and gives it a luxurious shine.

6. Full Human Hair Wig- It allows the hair to be protected from heat styling. Use a shampoo and conditioner to take care of the wig to ensure its longevity.

Box Braids, Bantu knots, Twists and Locs- These hairstyles are protective and low maintenance. They also make a statement that says you are versatile, stylish and super chic.

8. Clip-in Hair extensions- They are easy to install and come in a variety of textures and lengths. This is a fast way to achieve a fashionable look.

9. Taliah Waajid Protective Styles Set & Shine Mousse- The flake-free concentrated setting foam lotion is formulated for a strong hold on natural and all hair types. It smooths fly away and frizzy hair for a long-lasting style.

10. Got2b Ultra Glued Invincible Styling Hair Gel- This gel secures your protective hairstyle to make sure there is no movement. It adds texture to the hair with no sticky residue or flakes.

Meet Dr. Shanessa Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer, and model.

OTC Beauty Magazine February 2024

OTC BOOK CLUB

100% REMY HAIR

YOU’RE INVITED TO OTC BOOK CLUB

· LIGHT & SOFT LASH · BLENDS PERFECTLY · VARIETY OF STYLES · EASY TO USE

Dream World, Inc. 45 W. Hintz Rd, Wheeling, IL 60090 / Tel. 847-600-3020 / Fax. 773-267-1348 / Toll Free 800-535-6110

EXCLUSIVELY AT JINNY & DREAM WORLD INC

Ignite Culture: Empowering and Leading a Healthy, High-Performance Organization from the Inside Out By Margaret Graziano Sometimes, corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Employees left Corporate America in droves during The Great Resignation of 2021 and 2022—an important wakeup call. But even when companies try to “fix” or improve their culture, a whopping 85% of these efforts fail. Why is this statistic so dismal? Because you can’t put a bandage on a broken culture. As human systems, companies must heal or align from the inside out— one human at a time and starting at the top. The CEO and leadership team must do foundational work to understand what’s driving and shaping behaviors. Only when a culture is intentionally designed can it inspire people to fully engage in strategies and tactics that move the human system forward. What author Margaret Graziano proposes in Ignite Culture is a fundamental shift in leadership’s approach to creating an intentional, healthy, high-performance organization. Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, Ignite Culture empowers business leaders with the wisdom and insights they need to reshape their company’s culture, increase employee engagement, and grow revenue in a supportive, high-performance environment. 34

OTC Beauty Magazine February 2024

JBS Beauty Club has all your accessory

needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you

can always buy items by the piece and at great prices. For more information,

call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

THE BENEFITS OF THE DIGITAL BRUSHLESS HAIR DRYER Digital brushless blow dryers have changed the game

Foldable Handle

for barbers and stylists alike with their compact size

Convenience:

and power delivery, leaving the client dry much faster

Take advantage

than their traditional DC motor counterparts. However,

of the foldable

that size and weight reduction come at a price.

handle for easy storage and portability,

That’s where the Ace Dryer from Stylecraft comes

ensuring a clutter-free workspace.

in. One of the biggest things we hear from barbers is limited station space, and when working on short men’s

Compact and Powerful: Embrace the compact

haircuts, they don’t need to break the bank to have a

design without sacrificing power; the Ace Dryer

blow dryer that is small, compact, and powerful enough

efficiently meets the demands of short men’s haircuts.

to get the job done.

Efficient Styling: Leverage the ample heat delivery The Ace blow dryer has a foldable handle, is sleek,

for quick and precise styling, enhancing the overall

small, lightweight, and delivers plenty of heat to get the

client experience.

hair styled to perfection. It will be a welcome addition at a competitive price for both barbers and stylists.

Budget-Friendly Choice: Enjoy the benefits of a high-quality blow dryer at a competitive price, making it

Highlights:

a cost-effective investment

Optimal Positioning: Place the Ace Dryer strategically

for both barbers and stylists.

to maximize your station space without compromising accessibility.

Edward Murawski

Youtube Barber Academy: 125K subscribers Shop Owner | Creative Education Director Gamma+ | Stylecraft

SCAN ME OTC Beauty Magazine February 2024

TOP FIVE

ELEVATING BEAUTY: ESSENTIAL PRODUCTS TO STOCK

From luxurious moisturizing solutions to exquisite conditioning treatments and high-gloss shine enhancers, these products have captured the hearts of beauty enthusiasts worldwide. Check out the top 5 Jinny selling products.

Item # JBCO011

Sunny Isle Jamaican Black Castor Oil is processed the “old-fashioned” Jamaican way. The castor beans are roasted and ground by a manual grinder and boiled to extract the 100% pure, dark brown castor oil. SIJBCO roasts the castor beans longer than other brands, giving the oil its dark brown color and a higher ash content-making the Jamaican Black Castor Oil more effective for strengthening, moisturizing, and growing hair than any other brand of castor oil on the market.

Item # PU29030

Island Oil is a non-greasy blend of essential oils that nourish the scalp and roots while strengthening locs for strong, radiantly healthy hair. It is formulated without sulfates or parabens and enhanced with Manuka Honey and Moringa Seed Oil. It helps soothe dry scalp with locs, braids or twists.

Item # MU26000

Murray’s Beeswax is easy to apply yet stiff enough for the most demanding hair styles. A must for braids, dreadlocks and other hard to hold styles. Murray’s imports the highest available grade of Beeswax from Australia.

Item # ST430

Sulfur 8 is a medicated hair and scalp conditioner that has been in use for over fifty years for elimination and control of scalp itching and flaking due to dandruff. Customers can apply to the affected area one to four times daily, or as directed by a doctor. 36

OTC Beauty Magazine February 2024

Item # SF14574

The DiFeel Biotin Root Stimulator has a 99% Natural Blend with fortifying Biotin and works as a hair growth activator to help stimulate the hair follicles at the root.

GODDESS STRENGTH

STRENGTH & LENGTH SYSTEM

NEW

SMOOTH & SHAPE BALM • UP TO 24HRS MATTE FINISH HOLD • FRIZZ CONTROL FOR UP TO 48 HRS

black vanilla

FOR ALL HAIR TYPE

MOISTURE & SHINE SYSTEM

NEW

MOISTURE & HOLD JELLY • UP TO 72 HOURS MOISTURE & HOLD • FRIZZ CONTROL FOR UP TO 48 HRS • UP TO 4C CURL PATTERN

OTC Beauty Magazine February 2024

BEAUTY AMBASSADOR

Elevate Your Beauty Supply Store with Protective Styling Tips to Share With Your Customers Owning a beauty supply store goes beyond selling products; it gives customers valuable insights to enhance their healthy hair journey. By sharing these protective styling tips with your customers, you enhance your customer’s shopping experience and create opportunities for upselling.

Seasonal Styling Tips:

Styling Tools and Accessories:

Help your customers navigate the

Highlight the importance of using the

changing seasons by offering tailored

right tools and accessories for protec-

advice on protective styles. From

tive styles. Showcase brushes, combs,

protective braids to twist-outs, guide

and hair ties that complement their

them in making informed choices

chosen style, turning routine pur-

that adapt to varying weather condi-

chases into opportunities to enhance

tions throughout the year.

the overall styling experience.

Day-to-Night Transformations:

Product Demonstrations:

Demonstrate the versatility of protec-

Bring products to life through live

tive styles by showcasing how they

in-store demonstrations. Showcase

seamlessly transition from daytime

the ease of application and results of

chic to evening glamour. Recommend

specific protective style products. This

styles that can be easily modified and

hands-on approach allows customers

suggest products that facilitate quick

to experience the products firsthand,

transformations, turning a single pur-

boosting their confidence in purchas-

chase into a versatile solution.

ing.

Maintenance Made Easy:

Exclusive In-Store Bundles:

Empower your customers with maintenance tips to extend the life of their

Curate exclusive bundles tailored to specific protective styles, offering a

protective styles. Recommend products like leave-in conditioners or edge

discounted selection of products. This encourages customers to buy com-

control gels that simplify upkeep, ensuring customers invest in styling

plementary items together, providing a comprehensive solution for their

and preserving the longevity of their chosen look.

styling needs while maximizing sales.

OTC Beauty Magazine February 2024

INDUSTRY NEWS

Farouk Systems, Inc. Proudly Names Mego Ayvazian as Vice President of Education and Shows, Strengthening Commitment to Professional Development

Mego Ayvazian

Vice President of Education and Shows

Farouk Systems, Inc. Proudly Names Mego Ayvazian as Vice President

showcasing Farouk Systems, Inc.’s commitment to pushing creative

of Education and Shows, Strengthening Commitment to Professional

boundaries.

Development Farouk Shami, Founder and Chairman of Farouk Systems, Inc., expressed Farouk Systems, Inc., a pioneering force in the beauty and haircare

confidence in Ayvazian’s ability to elevate the company’s offerings, stating,

industry, proudly announces the appointment of Mego Ayvazian as the

“Mego’s exceptional talent and commitment make him the ideal choice for

Vice President of Education and Shows. With a remarkable career as an

Vice President of Education and Shows. His influence on global hair trends

internationally renowned professional hairdresser, colorist and stylist,

and dedication to sharing knowledge will undoubtedly shape the future of

Ayvazian brings a wealth of creativity to his new role.

our educational and show initiatives.”

Ayvazian has been pivotal in shaping the brand’s artistic direction and

This strategic appointment reaffirms Farouk Systems, Inc.’s dedication to

fostering a culture of innovation. His extensive experience uniquely

setting new industry standards, solidifying its position as a leader in beauty

positions him to enhance the educational programs and show opportunities

and haircare innovation.

at Farouk Systems, Inc. Ayvazian takes pride in being an integral part of a company of hairdressers, for hairdressers.

About Farouk Systems, Inc. Farouk Systems, Inc. is a Houston-based company of hairdressers for

In his role as Vice President of Education and Shows, Ayvazian will lead

hairdressers, known for manufacturing high-quality professional hair care

efforts to enrich educational opportunities for professionals in the beauty

products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®.

and haircare industry. This encompasses the development of cutting-edge

The company provides the beauty industry with the latest innovations to a

training programs, workshops, recertification initiatives, among others

wide range of markets through multiple successful product lines and the

that seamlessly align with Farouk Systems, Inc.’s unwavering commitment

finest educational support to better serve hairdressers and their clients.

to excellence. Additionally, Ayvazian will help curate captivating shows, 40

OTC Beauty Magazine February 2024

Boho Passion Twist 10"

GINGER TWIST 16"

AVAILABLE COLORS

1, 1B, 2, 4, T1B/27, T1B/30, T1B/350, T1B/BG, T1B/SILVER, T27/613

1, 1B, 2, 4, M44, M51, T1B/27, T1B/30, T1B/350, T27/613

For Ordering & Specials, Call 678.805.3000

@QueenBBraid

@UrbanBeautyHair

OTC Beauty Magazine February 2024

INDUSTRY NEWS

Tricoci University of Beauty Culture Celebrates 20 Year Anniversary with $60,000 in Scholarships Tricoci University of Beauty Culture, an award-winning university

To commemorate this 20-year milestone, Tricoci University announces

is proud to announce its 20th anniversary, celebrating two decades of

the offering of 20 scholarships to 20 deserving students embarking

transformative beauty education.

on their educational journey in January and February 2024. These scholarships are designed to empower passionate individuals, making

In 2004, International beauty industry leader, Mario Tricoci, opened the first-ever Tricoci University of Beauty Culture campus to redefine beauty education. In the span of 20 years, the university has expanded its footprint from its original Chicago Northwest campus to 14 more

it easier for them to transform their dreams of a career in the beauty industry into a reality. The application window for these scholarships will remain open until February 29, 2024. For more details, please visit the TUBC Changing Lives Scholarship.

campuses across Illinois, Indiana, and Wisconsin. Throughout this journey, Tricoci University has changed the lives of over 15,000 graduates,

“Cultivating the next generation of beauty professionals is at the heart

empowering them with the education needed to transform their passions

of Tricoci University’s mission,” said Nate Swanson, Chief Executive

into fulfilling careers.

Officer at Tricoci University of Beauty Culture. “We are proud to offer these 20 scholarships to help our aspiring beauty professionals pursue

“I’m deeply proud of the achievements of the Tricoci University of Beauty Culture community over the past two decades,” said Mario Tricoci, Founder of Tricoci University of Beauty Culture. “I’m equally grateful for the opportunity to share the knowledge I’ve accumulated over the

their passions into the career of their dreams. Our commitment to our students goes beyond providing education; it’s about believing in their potential, even during moments when they may doubt themselves,” added Swanson.

past few decades with the next generation of beauty professionals. It’s through their dedication and passion that we ensure the legacy of the

Tricoci University’s dedication to education and innovation is reflected

beauty industry continues to flourish.”

in its advocacy, community engagement, facilities, alumni network,

OTC Beauty Magazine February 2024

diverse curriculum and school culture. This dedication recently earned its Bridgeview, Illinois campus prestigious titles as ‘School of the Year’ and ‘Best Facility’ at the 2023 Golden School awards ceremony, presented by The American Association of Cosmetology Schools (AACS). Additionally, Tricoci University’s Bloomington, Indiana campus received recognition for achieving the ‘Best Placement’ success rate for graduates. Notably, this marks the second consecutive year that a Tricoci University campus has been honored as ‘School of the Year’ by AACS, with its Chicago Northwest campus earning this distinction in 2022. Tricoci University of Beauty Culture’s continuous pursuit of diverse opportunities, strategic

brand

collaborations

with

partnerships

and

industry

leaders

underlines its commitment to providing students with the highest quality education, support, and resources available in the beauty industry.

programs,

please

visit

https://www.

Wisconsin. Tricoci University is focused on

tricociuniversity.edu/ or connect with us on

producing salon-ready graduates who are

social media: Instagram:@tricociuniversity

prepared for successful careers in the beauty

Facebook: @TricociUniversity, TikTok: @

industry. Founded by international beauty

tricociuniversity and YouTube: @TricociU.

industry leader Mario Tricoci, Tricoci University is developing a new type of beauty professional by using innovative teaching

The Tricoci University of Beauty Culture community looks forward to more years

About Tricoci University of Beauty

of transforming passion into purpose,

Culture

methods, an interactive learning platform, and upscale facilities. All guest services are provided by students under the supervision

changing lives, and educating students. Tricoci University of Beauty Culture is a

of licensed instructors. For more information

Tricoci

premier beauty education provider with 15

about Tricoci University of Beauty Culture

University of Beauty Culture and its

campuses throughout Illinois, Indiana, and

please visit www.tricociuniversity.edu

For

information

about

OTC Beauty Magazine February 2024

INDUSTRY NEWS

Thayers Natural Remedies Hits the Slopes for X Games Aspen Partnership Thayers Continues as Official Beauty & Skincare Sponsor of the Winter Competition Thayers is taking hydration to new heights with an expanded sponsorship

for dry skin featuring Hydrating Milky Cleanser and Toner and recently

of X Games Aspen. Following a successful partnership with X Games

launched Soak It Up 80 HR Liquid Moisturizer.

California 2023, Thayers will continue as X Games’ first official partner in the beauty and skincare category during the winter edition of the iconic action sports competition – running from January 26th to 28th in Aspen, CO – while also entitling the exciting Knuckle Huck ski and snowboard events. Just like Thayers’

range

efficacious

skincare products are unisex and for all skin types, Thayers will be sponsoring the introduction of the women’s ski and snowboard Knuckle Huck events for the first time in X Games history.

celebrates the stylish and creative side of snowboarding and skiing. In addition to the groundbreaking addition of the women’s disciplines, Thayers will have an impressive footprint on Buttermilk Mountain in Aspen. The brand’s interactive experience,

the

Apres

Ski(n) Lounge, will help spectators escape the elements and learn about effective skincare, especially when life gets extreme. Dr. Dustin Portela, a noted dermatologist and social media personality will be on-hand to discuss skin tips and tricks using Thayers’ ultimate hydrating routine

successful that we couldn’t wait to come aboard for the Aspen Games in 2024 as the next step in this thrilling partnership with the dynamic action sports community,” said Detty Nkonko, General Manager of

L’Oréal’s

Big

Brands.

“Our

groundbreaking

Knuckle

Huck

entitlement,

specifically

the introduction of the women’s disciplines,

shows

Thayers

there for life’s most action-packed moments

and

speaks

the

importance of taking care of your

A fan favorite, Knuckle Huck

on-site

“Thayers’ inaugural sponsorship of X Games California 2023 proved so

OTC Beauty Magazine February 2024

skin at any altitude!” Thayers presence in Aspen won’t stop there. Consumers can “get a lift” in a Thayers-branded chair lift photo moment, while X Games athletes will sample the product suite to get their skin competition-ready in the Athlete Lounge. Viewers at home will be able to experience the action through the debut of the Thayers Stoke Meter, where hosts and fans can rate tricks during the broadcast and live stream. Additionally, Thayers will work with athletes competing at X Games on action-packed social media content that shows how they use Thayers’ new Soak It Up moisturizer

GODDESS BOX BRAID

BODY WAVE

DEEP WAVE

WET & WAVY

AVAILABLE COLORS

KEY FEATURES

1, 1B, 2, 4, P1B/27, P1B/30 P1B/BG, P27/613, P4/27/613, P350/27/30

• 100% Handmade • Soft Remi Touch • Pre-Looped • Quick & Long Lasting Protective Style

For Ordering & Specials, Call 678.805.3000

@QueenBBraid 45 OTC Beauty Magazine February 2024 @UrbanBeautyHair

in the leadup to competition, along with an on-site consumer meet

Thayers will also launch an efficacious, ingredient-focused acne line in

and greet with snowboarder and X Games Aspen 2020 Knuckle Huck

2024 – Gen Z’s top skin concern according to the brand’s 2023 survey on

champion, Zeb Powell. To document the experience firsthand, Thayers

skin sins – which will be sampled and teased on-site in Aspen.

will host popular content creators across TikTok and Instagram to attend the weekend festivities on the brand’s behalf. “Thayers’ presence at X Games California was more than just a perfect fit, it was the beginning of an iconic partnership,” said Ashley Robbins, Vice President at X Games. “The brand’s unwavering commitment to our Women’s Ski and Snowboard Knuckle Huck events helped to ignite a new era for X Games and women’s action sports. Together we don’t just elevate one entity; we elevate our entire spectrum of shared experiences, and we couldn’t be more thrilled to extend our partnership with this historic brand.” As part of the partnership with X Games, Thayers will be airing engaging and exciting ad spots across major broadcast networks like ABC, ESPN/ ESPN2 as well as key streaming platforms like YouTube, Twitch, and Caffeine TV. It will be impossible to miss Thayers throughout Aspen. Whether travelers land in Aspen or Vail, Thayers digital airport screens will greet guests for X Games weekend. Throughout town, multiple red

About Thayers Thayers Natural Remedies has been a trusted fixture in medicine cabinets for over 175 years. Created in 1847 by Dr. Henry Thayer, the brand has grown into the No. 1 toner in the United States with more than 100,000 5-star ratings. The secret? This ride-or-die skincare icon harnesses pure, natural extracts to create simple, effective, cruelty-free skincare through a combination of potent plant and derm actives. Whether toning, cleansing, or moisturizing, Thayers delivers scientific proof to improve skin quality. The Thayers OG alcohol-free toner formula combines a proprietary blend of Witch Hazel and Aloe Vera for instant and all day hydration while taking down pores. The result is better looking bare skin for all skin types and tones. Visit www.thayers.com or follow the brand on Instagram or TikTok.

Thayers branded cars will be driving the streets to raise excitement and

About L’Oréal

awareness for the partnership.

L’Oréal has devoted itself to beauty for over 100 years. With its unique

The brand’s second-time partnership with the iconic X Games competition

international portfolio of 34 diverse and complementary brands, the Group

cements an exciting new direction for the surging Thayers brand to

generated sales amounting to 25.8 billion euros in 2016 and employs

reach the dynamic Gen Z audience. Known for its bestselling toning

89,300 people worldwide. As the world’s leading beauty company, L’Oréal

products, Thayers has expanded in the past year to offer a three-product

is present across all distribution networks: mass market, department

moisturizer range personalized to

stores, pharmacies and drugstores,

skin type. Perfect for locking in

hair salons, travel retail, branded

moisture to combat the harsh winter

retail and e-commerce. Research and

elements, especially on the slopes,

innovation, and a dedicated research

the line is anchored by the hero Soak

team of 3,870 people, are at the core

It Up 80HR Liquid Moisturizer. It

of L’Oréal’s strategy, working to meet

penetrates five surface layers deep

beauty aspirations all over the world.

to keep skin hydrated for 80 hours

L’Oréal’s sustainability commitment

and is enriched with ingredients like

for 2020 “Sharing Beauty With All”

Snow Mushroom, Hyaluronic Acid and Shea Butter. In combination with

sets out ambitious sustainable development objectives across the Group’s

the brand’s popular Milky Cleanser and Toner, also packed with gentle,

value chain. For more information visit www.loreal.com.

ultra-hydrating ingredients, the products offer an ideal and convenient

About X Games

three-step skincare routine for the season.

X Games Aspen 2024 will feature nearly 100 of the world’s best ski and

“Winter athletes are exposed to harsh, dry conditions that can take a

snowboard athletes competing in SuperPipe, Slopestyle, Big Air and

toll on their skin,” said Dr. Portela. “Thayers’ moisturizing products are

Knuckle Huck competitions Jan. 26 - 28 at Buttermilk Mountain. For

not just for these athletes, but for anyone facing the elements this winter

the first time, fans can enhance their X Games Aspen experience by

season. These products are specifically formulated to provide deep

purchasing a reserved corral ticket to guarantee their spot at the base of

hydration and protect the skin’s barrier, ensuring that whether you’re on

the courses, or a SuperFan ticket which guarantees their spot on the decks

the slopes or braving the winter winds in your daily life, your skin remains

of the SuperPipe. Additionally, VIP Chalet and XIP fan experiences are

healthy, resilient, and hydrated.”

also available which give fans the ultimate experience. Please visit www. XGames.com to purchase tickets and hospitality options.

OTC Beauty Magazine February 2024

3D / 25MM EYELASH · HIGH QUALITY & HIGH QUANTITY EYELASHES · MULTIPLE LENGTHS, CURLS AND ANGLES · NATURAL AND GORGEOUS

DREAM WORLD, INC. 45 W. Hintz Rd. Wheeling, IL 60090

Toll Free 888.355.6555 | Tel 847.600.3020 | Fax 773.267.1348 OTC Beauty Magazine February 2024

INDUSTRY NEWS

Beauty Device Market Is Projected To Expand At A CAGR Of 12.1% Through 2034

s per Fact.MR, a provider of market research

social media, influencer endorsements, and easy access to information

and competitive intelligence, the global Beauty

online. Integration of smart technology, such as AI algorithms that

Device Market is estimated to be valued at

analyze skin conditions, is witnessing remarkable acceptance among

US$ 34.45 billion in 2024 and is projected to

consumers seeking personalized skincare solutions.

expand at a CAGR of 12.1% through 2034. The market is experiencing a paradigm shift,

fueled by technological advancements and a growing inclination towards at-home skincare solutions. These devices, ranging from facial cleansing brushes to high-tech anti-aging tools, are revolutionizing traditional

Key Takeaways from Market Study

•

value CAGR of 12.1% through 2034.

skincare routines and empowering individuals to take charge of their beauty regimens. In a world where beauty and wellness converge seamlessly, the beauty device market stands as a testament to the continuous evolution and innovation within the industry. The desire for salon-like experiences in the comfort of one’s own home has increased the demand for these devices. This trend corresponds to changing consumer preferences, in which time restrictions and the demand for flexibility impact purchasing decisions. At-home beauty devices not only provide convenience but also allow consumers to maintain consistent skincare regimes that are suited to their schedules and tastes. Increased consumer awareness about skincare routines and the benefits of using these devices have a substantial impact on market growth. Consumers are seeking items that align with their needs and preferences, thanks to 48

OTC Beauty Magazine February 2024

The global beauty device market is projected to expand at a high-

•

East Asia is projected to hold a market share of 32.5% in 2024.

•

The hair care segment is projected to account for a market share of 34.3% in 2024.

•

Demand for beauty devices is projected to reach a market value of US$ 107.95 billion by the end of 2034.

•

North America is estimated to account for a market share of 28.6% in 2024.

•

Based on consumer orientation, the women segment leads the global market and is predicted to advance at a CAGR of 11.7% through 2034.

“The beauty device market stands at the intersection of technology, innovation, and self-care, offering a spectrum of possibilities for consumers worldwide. With high focus on personalized solutions, this market continues to redefine traditional skincare practices, empowering individuals to embrace their beauty journeys like never before,” says a Fact.MR analyst.

More Valuable Insights on Offer Fact.MR, in its new offering, presents an unbiased analysis of the beauty device market for 2018 to 2023 and forecast statistics for 2024 to 2034. The study divulges essential insights into the market based on category

Technological Innovations Elevating Efficacy of Beauty Devices Technological innovations within the beauty device market have ushered in a new era of skincare solutions, revolutionizing traditional practices and offering unparalleled efficacy and convenience. One of the groundbreaking advancements driving this evolution is the integration of artificial intelligence (AI) and machine learning algorithms in beauty devices. These sophisticated technologies enable devices to analyze skin

(hair care, facial care, body care, others), device type (acne devices, hair removal devices, hair growth devices, rejuvenation devices, cleansing devices, oxygen & steamer devices, others), mode of operation (electric, battery operated, manual), consumer orientation (women, men, unisex), and application (salons, spas, homes, others), across six major regions of the world (North America, Latin America, Europe, East Asia, South Asia & Oceania, and MEA).

conditions, understand individual needs, and provide personalized recommendations, essentially acting as virtual skincare consultants. The convergence of beauty devices with Internet of Things (IoT) capabilities has elevated their functionality, allowing seamless connectivity with smartphones or other smart home systems. This integration facilitates

These insights are based on a report on Beauty Device Market by Fact. MR. www.factmr.com

data tracking, enabling users to monitor their skincare progress and receive real-time insights for optimized routines. OTC Beauty Magazine February 2024

Creme of Nature Continues Commitment to Empowering Future Leaders with 4th Annual Legacy of Leadership HBCU Scholarship Students enrolled in HBCUs are encouraged to apply for a portion of the $105,000 scholarship fund starting January 16th, 2024.

reme of Nature, a leader in natural

and inclusion. We are honored to support the growth and

hair

development of these exceptional students.”

care

products,

proudly

announces the return of its Legacy of Leadership Scholarship for the

Betsy Burton-Strunk, VP of the TMCF, comments, “Year after

fourth consecutive year. This

year, the dedication and brilliance of HBCU students continue

initiative reaffirms the brand’s

to inspire us. Our collaboration with Creme of Nature is a crucial

commitment to supporting the

step in nurturing the next generation of leaders, and we are

academic and professional aspirations of students at Historically

thrilled to be part of this empowering journey.”

Black Colleges and Universities (HBCUs). Administered by the Thurgood Marshall College Fund (TMCF), the scholarship

The chosen recipients of the Legacy of Leadership scholarships

aims to alleviate the financial burdens of higher education for

will be celebrated at a virtual event in the fall of 2024. For more

21 deserving students, each receiving a significant portion of the

details about the application process and the Legacy of Leadership

total $105,000 fund.

program, please visit Creme of Nature’s official website.

Continuing in its tradition of fostering excellence and leadership,

About Creme of Nature

Creme of Nature invites students to apply by submitting a

Creme of Nature has been a pioneer in developing hair care

2-minute video on the theme “What Legacy Means to Me”. The

solutions tailored for Black and multicultural women for decades.

application window opens on January 16th and closes on March

The brand continues to be a trusted name for those seeking

8th, 2024, offering a broad opportunity for participation.

effective and nurturing hair care products.

Stephanie Burks, Senior Marketing Director at Creme of Nature, states, “The Legacy of Leadership scholarship is more than financial aid; it’s a testament to our deep-seated belief in the power of education and our commitment to diversity, equity,

OTC Beauty Magazine February 2024

My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had -- everyday I’m learning something new. Richard Branson Entrepreneur, Philanthropist, founder of the Virgin Group

OTC Beauty Magazine February 2024

SPECIAL

OFFER

BUY 24 PCS OF AFRICAN PRIDE DREAM KIDS ITEMS

! E E FR GET 6 PCS OF CURL PEACE 5 IN 1 WONDER SPRAY (SN29985) OFFER ENDS FEBRUARY 29, 2024 54

OTC Beauty Magazine February 2024

BLU E MAGIC

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE 5 CASES OF BLUE MAGIC PRODUCTS, get a

$25 Rebate!

EXPIRATION DATE: FEBRUARY 29, 2023

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

ECO S T Y LE

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF ECO STYLE PRODUCTS, get a

$40 Rebate! EXPIRATION DATE: FEBRUARY 29, 2023

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

LE T ’ S JAM

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $300 OF LET’S JAM PRODUCTS (MIX & MATCH), get a

$15 Rebate! EXPIRATION DATE: FEBRUARY 29, 2023

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

OKAY

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $300 OF OKAY PURE NATURALS, get a

$25 Rebate! EXPIRATION DATE: FEBRUARY 29, 2023

Coupon must be presented to Jinny Beauty Supply by the last day of the 55 promotional month toFebruary qualify for2024 rebates. OTC Beauty Magazine

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted on coupon purchases.

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

SPECIAL

OFFER

BUY 36 PCS OF SKIN CARE ITEMS GET 12PCS FREE!

OFFER ENDS FEBRUARY 29, 2024 OTC Beauty Magazine February 2024

SHOW CALENDAR FEBRUARY | MARCH WHEN

WHAT

WHERE

CONTACT

February 1

Adit

Los Angeles, CA

www./aditnow.com/adit-live

February 4–7

NY NOW The Winter Market

New York, NY

www.nynow.com/market

February 5–7

Beautyworld Japan Fukuoka

Fukuoka, Japan

www.beautyworld-japan-fukuoka. jp.messefrankfurt.com

February 11–13

Beautyworld Saudi Arabia

Riyadh, Saudi Arabia

www.beautyworld-saudi-arabia. ae.messefrankfurt.com

February 14–15

Luxepack

Los Angeles, CA

www.luxepacklosangeles.com

February 14–15

Makeup in Los Angeles

Los Angeles, CA

www.makeup-in.com

February 21–22

Packaging Innovation and Empack

Birmingham, UK

www.packagingbirmingham.com

March 3–4

Professional Beauty London

London, UK

www.pblondon24.showhub.live

March 3–5

IBS New York

New York, NY

www.ibsnewyork.com/

March 3–5

IECSC

New York, NY

www.iecsc.com

March 5–7

PCE Yinghe Personal Care Expo

Guangzhou, China

www.spcexpo.com

March 6–7

Beauty Accelerate

Los Angeles, CA

www.beautyaccelerate.com

March 12–16

Natural Products Expo West

Anaheim, CA

www.expowest.com

March 20–22

Cosmetics Personal Care and Homecare Ingredients (PCHi)

Shanghai, China

www.pchi-china.com

March 21–22

Dermatological Beauty Connect

Miami, Fl

www.dermabeautyconnect.com

March 21–24

Cosmoprof Worldwide

Bologna, Italy

www.cosmoprof.com

OTC Beauty Magazine February 2024

SPECIAL

OFFER

BUY 1 DISPLAY OF DARK & LOVELY PLAY IN COLOR 16 PC DISPLAY

! E E FR

GET 6 PCS OF LET’S JAM EXTRA HOLD

# CR61565

OFFER ENDS FEBRUARY 29, 2024 OTC Beauty Magazine February 2024

READER FEEDBACK

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What protective styling products are selling the best in your store?

•

Do you currently have an area offering hair care tips for protective styling?

•

Is there any other topic you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 60

OTC Beauty Magazine February 2024

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

AD INDEX

American International Industries.............................................. 9

International Beauty Care............................................................39

www.aiibeauty.com

www.blackpantherstrong.com

AFAM Concept, Inc..................................................................29, 31

Inspired Beauty................................................................................21

www.afamconcept.com

www.haskbeauty.com

Bellatique...........................................................................................33

J. Strickland........................................................................................ 5 www.jstrickland.net

Bobos Remi.......................................................................................23 www.instagram.com/bobosremi.inc

JBS Hair.......................................................................................41, 45 www.jbshair.com

Born Brands.......................................................................................25 www.enlovebeauty.com

Kap-21................................................................................................10

Camille Rose.....................................................................................18

Nail Alliance.......................................................................................13

www.camillerose.com

www.entitybeauty.com

Church & Dwight..............................................................................17

Revlon................................................................. 50, 51, Back Cover

www.toppik.com

www.cremeofnature.com

Dream World..............................................................................47, 53

Straight Arrow.................................................................................... 7

www.dreamworldproducts.com

www.straightarrowinc.com

Fantasia Industries Corporation................................................27

Softsheen-Carson...................................................................15, 37

www.fantasiahaircare.com

www.softsheen-carson.com

Fisk......................................................................................................... 3 www.fiskgroup.com

OTC Beauty Magazine February 2024

SCAN ME