OTC Beauty Magazine, May 2019

In Every Issue

ON THE COVER

From hair gels to shampoos and conditioners, Ecoco’s smorgasbord of product offerings seems never-ending. This brand has been at the forefront of some the most popular hair gels for years and continues to extend their eco-friendly name to braid styling products, skin care and more.

To learn more about the “Hi-Def Style” of Ecoco, visit their website at www.ecocoinc.com

The Importance of Body Care For your Store and Your Customers

The beauty industry’s focus is always changing as your shoppers’ needs continue to evolve. While they’ll still need their hair care products, wig units, extensions and cosmetics, there’s another niche that’s becoming just as important as these other categories: Body Care.

26 Knowledge To Know

The Necessity of Professionalism in the Beauty Supply Business Part II

By Dr. Edward Tony Lloneau

Although the beauty supply stores of today are larger, with a wider choice of products, two important factors that distinguish them from the stores of the past are service and the time-honored code of For Professional Use Only. Many products that are available today display this statement on the label, but it is basically ignored by both the store management and the customers. We continue to delve into why this reality is problematic.

미용용품 분야의 전문가가 되어라 - 2부

오늘날 뷰티 서플라이 스토어들은 규모도 커지고 제품도 다양해졌습니다. 하지만 이전에 비해 크게 달라진 두 가지 점이 있다면 바로 서비스 분야와 이전부터 존재했던 전문가용 제품과 관련된 변화입니다. 현재 시중에 판매되는 제품들은 전문가용 제품임을 라벨로 표시하고 있지만 매장 관리자들과 고객들은 그런 사실을 인지하지 못하고 있습니다. 이러한 문제점들을 계속해서 파헤처 보도록 하겠습니다.

30 One Collection Covers All

By Briana Lockman

It is very common for those with natural hair to use products from different collections and brands to achieve their desired hairstyle. Often, items from one collection just won’t get the job done correctly. Having to mix five different scents and leave the outcome up to chance on whether the various products will mix well or not can be incredibly frustrating! That is why EDEN BodyWorks strives to make styling simpler.

만능 컬렉션

네츄럴한 헤어를 가진 고객들은 원하는 스타일을 연출하기 위해서는 일반적으로 다양한 컬렉션과 브랜드의 제품을 사용해야 한다고 생각합니다. 하나의 컬렉션 제품만을

사용해서는 원하는 스타일을 연출하기가 쉽지 않기

때문입니다. 다섯 가지의 다른 향을 혼합하고 다양한 제품을 잘 혼합했는지의 여부에 따라 만족스러운 결과가 나올 수도 있고

절망적일 수도 있기 때문에 정말 부담이 될 것입니다! 그렇기 때문에 EDEN BodyWorks는 스타일링을 더욱 간편하게 할 수

있는 방법을 개발했습니다.

28

GAMMA+ ITALIA INTRODUCES INNOVATIVE ABSOLUTE ZERO SHAVER

Dual-Function, Hypo-Allergenic Gold Titanium Foil Shaver with Retractable Trimmer, Floating Foils and Cutters, Corded or USBCharged Cordless, Longest Continuous Run-Time, Ultra Lightweight and Slim Precision Design

Gamma+ Italia, the international leader in progressive new technologies for hair, has introduced the unique Absolute Zero Finishing Foil Shaver, an innovative, dual-function foil shaver with a convenient retractable trimmer.

GAMMA+ ITALIA가 혁신적인 앱솔루트 제로(ABSOLUTE

ZERO) 면도기 출시

듀얼 기능, 접이식 트리머를 장착한 저자극성 골드 티타늄 포일

면도기, 유동적인 호일과 커터, 유선 혹은 무선 USB 충전 방식, 가장 긴 사용 시간, 매우 가볍고 슬림한 디자인 헤어 관련 신기술의 세계적인 선두 기업인 Gamma+ Italia에서 편리한 접이식 트리머를 장착한 혁신적인 듀얼 기능 포일 면도기인 앱솔루트 제로 피니싱 호일(Absolute Zero Finishing Foil) 면도기를 출시했습니다. 52 Beauty Ambassador

Styling Tools Beauty Ambassador Styling Perfection

By Sara Reuda

Jinny Beauty Supply Chicago and Atlanta held their annual tradeshow to record-breaking crowds.

46 Business Tips

I Am Too Busy

Don’t Let Others Take Your Time

By Nathan Jamail

One struggle of being a leader in any organization is finding the time to ‘get it all done.’ Since the beginning of time, organizations have struggled with time management and have spent millions of dollars on programs, tools and anything else that will help their leaders become more effective with their time. Most of the time, they involve costly programs, software or busy planners to decipher and then implement. But there are a few steps a leader can do to gain full control of their calendar and time, and the best part is, it does not cost a penny! There is nothing to buy, but it will require courage and commitment.

너무 바쁘신가요?

어느 조직의 리더이든 언제 ‘모든 일을 마칠지’를 알고 싶어 합니다.

그래서 회사들은 시간 관리를 위해 많은 노력을 기울이고 리더들이 시간을 더 효율적으로 사용하기 위한 프로그램과 도구 및 그 외의 수단에 아낌없이 비용을 투자합니다. 그러한 프로그램과 소프트웨어 혹은 플래너를 활용하기 위해서는 많은 비용이 드는 경우가 흔합니다. 리더들이 일정과 시간을 제대로 관리하기 위해서는 몇 가지

40 5 Reasons to Hire For Skill Over Experience

By John Carozza

When hiring a new person into your organization, it’s very likely that you will review their resume, CV or professional profile and assess how their experience might apply to what your team needs. This is a very logical approach to assessing talent, however, when you look at how quickly the skills to perform each role are changing, only looking at past experience could leave you with a big skill gap. Hiring someone for their skills is a much safer, and longer-term bet, but it’s hard to change how you may have been looking at talent. To make sure you are not only attracting the best candidates but know who they are when they’re right in front of you, here are five ways to approach hiring for skill.

경험 많은 사람보다 능력이 뛰어난 사람을 고용해야 하는 5가지

여러분의 회사에 새로운 사람을 채용할 때 먼저 이력서와 경력을

살펴보고 그 사람의 경험이 여러분의 팀에 얼마나 기여할지를 평가하게 됩니다. 이렇게 하는 것이 개인의 재능을 평가하는 좋은

방법이기는 하지만, 각각의 역할에 필요한 능력이 빠르게 변화하고 있는 현 시대에 과거의 경험만으로 평가를 한다면 큰 오차가 생길 수도 있습니다. 따라서 각자의 능력을 기준으로 고용하는 것이 훨씬 안전하고 장기적으로 이익이 되는 방법입니다. 하지만 그처럼 변화된 방법으로 재능 있는 사람을 고용하는 것이 쉽지는 않습니다. 최상의 자격을 갖춘 사람들을 채용하고 각 사람이 어떤 사람인지를 올바로 평가하는 데에 도움이 되는 5가지 방법을 소개해 드리고자 합니다.

36 10 Commandments for the Inspirational Leader: The Foundation of Business Solutions

By Michele Wierzgac, MSEd

There are so many theories in leadership ranging from vision to self-awareness to service. The simplest way to develop your leadership skills is to have a work ethic mixed with a solid foundation of core values. Inspirational leaders have commandments they work and live by. Commandments, or guidelines, lay the critical foundation for the development of leadership and business solutions. All of you have your own commandments that you work and live by. These 10 commandments will work as a guidebook to inspire your staff, increase workplace morale, and lay the foundation for a successful company.

동기를 부여하는 리더가 되기 위한 10가지 원칙: 비즈니스

솔루션의 기초 리더쉽에 관한 이론은 비전에서부터 서비스의 자각에 이르기까지 매우 다양합니다. 리더쉽 기술을 발전시키는 가장 간단한 방법은 중요한 가치관들을 기초로 직업 윤리를 만들어 내는 것입니다. 동기를 부여하는 리더들은 일과 생활에 대한 원칙을 가지고 있습니다. 이러한 원칙, 혹은 지침은 리더쉽의 발전과 비즈니스 솔루션의 기초가 됩니다. 여러분 모두는 자신의 업무와 생활과 관련하여 자신만의 원칙을 가지고 있습니다. 지금부터 소개해 드릴 10가지 원칙을 지침으로

삼아 직원들에게 동기를 부여하고, 의욕을 높이며 회사의 성공을 위한 기초를 다질 수 있습니다.

Korean

tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Advertising & Sales Coordinator: advertising@otcbeautymagazine.com

Contributing

Columnists:

by Jessica De Vault Hale

Get That Glow

빛나는 피부

In a season where contoured makeup and glamorous hair are all the rage, it may not seem like your shoppers would be interested in skincare. But that is far from the truth. Who wants to look great with makeup on only? Having glowy, healthy skin is just as important to your customers as acquiring the best hair care products.

In the summer months especially, having moisturized, supple skin is imperative. So lotions, light oils and exfoliators should be on your shelves for those customers hoping to show a little skin. For the face, shoppers will appreciate hydrating sprays, toners and face washes, along with your usual assortment of cosmetics.

Remember, if shoppers can buy their hair and beauty products in one spot, they’ll do it. So make their shopping experience easier by merchandising your skincare and cosmetics in a way that encourages multiple item purchases. Need help on how to achieve that? Merchandising Specialist Scott Zangwill offers some tips to help on page 20.

Do you need a bit of inspiration on which skincare products to purchase for the summer?

Check out our current hot sellers on page 60. We even named some of our favorite skincare and cosmetic products in our monthly Marketplace column on 12.

In this edition, we’ll also dive into body care trends and how that can affect your OTC in our Feature story on page 58. It’s all about having that natural inner glow, and your shoppers will undoubtedly thank you for helping them achieve it by keeping those high-demand products in stock.

Also, if you missed the Jinny Beauty Supply Big Show, don’t worry! We recapped the most recent shows in Chicago and Atlanta on page 64.

Jessica De Vault Hale EDITOR

멋진 메이크업이나 헤어 스타일이 유행하는 계절이 되면 고객들이 피부 관리에는 별로 신경 쓰지 않을 것이라는 생각이 들 수 있습니다. 하지만 사실은 정반대입니다. 메이크업만으로 외모를 꾸미려는 사람이 어디 있겠습니까? 윤기 나고 건강해 보이는 피부를 갖는 것이 고객들에게 매우 중요한 문제이기 때문에 스킨 케어 제품의 선택도 매우 중요한 문제라고 할 수 있습니다. 특히 여름철에는 촉촉하고

고객들에게 필요한 로션과 가벼운 오일, 박피 크림을 매장에 진열해 놓아야 합니다. 또한 다른 화장품 외에도 얼굴을 위한 수분 공급 스프레이, 토너, 페이스 워시 제품을 준비해 놓는다면 고객들이 좋아할 것입니다. 고객들이 헤어 제품과 미용 제품을 한 매장에서 동시에 구매할 수만 있다면 그렇게 할 것이라는 점을 기억하시기 바랍니다. 따라서 스킨 케어 제품과 화장품을 모두 구비해 놓는다면 고객들이 쇼핑을 더욱 간편하게 할 수 있을 뿐 아니라 다양한 물품을 구매할 수 있을 것입니다. 어떻게 그렇게 할 수 있는지 알아보고 싶으신가요? 20면에서 판매 전문가인 스콧 쟁윌이 제안하는 몇 가지 팁을 알아 보시기 바랍니다.

여름철에 어떤 스킨 케어 제품을 구매할지에 대해 아이디어가 필요하신가요? 현재 가장 인기 있는 제품이 무엇인지 60면에서 찾아 보실 수 있습니다. 12면에 있는 월간 마켓플레이스 기사에서는 저희가 가장 추천하는 스킨 케어 및 화장품 제품이 소개되어 있습니다. 이번 호의 58면에서는 바디 케어 트렌드에 대해, 그리고 그러한 트렌드가 여러분의 OTC 판매에 어떤 영향을 주는지 알아보실 수 있습니다. 수요가

1.

High Shine is great for detangling dry hair in preparation for a DevaCut. Use to create curl groupings for the most accurate silhouette.

2.

The Leave-In, Oil, Cream, (L.O.C) Method is a technique that hydrates curls with Leave-In Decadence®, then seals in moisture with an oil like High Shine, followed by applying a creamy styler like SuperCream™ to prevent moisture loss.

Skincare & Cosmetics MARKET PLACE

These days, consumers want to look their best, with or without makeup. That requires them to go the extra mile to take care of their skin and to purchase products that accentuate their features. Luckily, they rely on their local beauty supply store to find these items. Here are a few of the most popular products that we’ve seen at Jinny Beauty Supply.

Body, Face & Hand Care

When you wash your hands, there’s nothing worse than realizing that you have no lotion to relieve the inevitable dryness. The Nivea Creme is perfect for intense moisturizing on the go. Thanks to its small tin, it can be taken anywhere.

Soap

Black Soap has long been touted as a remedy for dry skin, acne and more. The African Formula Black Soap offers its own healing properties, including soothing aloe vera and shea butter for moisturizing.

Foundation

One of the biggest problems your customers face is finding the perfect foundation. Black Opal’s True Color Skin Perfecting Stick Foundation addresses this issue with its wide variety of color offerings. Best of all, it provides a Broad-Spectrum SPF 15 to protect skin from harmful UVA/UVB damage.

Fade Cream

When clearing the face of acne, the next step often involves the lightening of the scars left behind. The Crusader Skin Lightening Cream lightens these areas with its hydroquinone and protects those areas with a sunscreen to prevent further darkening.

Lip Balm

Chapped lips are never on trend. That’s why your shoppers rely on products like Carmex Original Tube Lip Balm to soothe their puckers year round. This medicated lip balm protects dry, chapped lips, as well.

Complexion Bar

When cleansing the face, you’re not only working to remove makeup, dirt and debris from the day. You’re also hoping to leave skin refreshed. The Ambi Complexion Bar does just that without drying out the skin.

Knee & Elbow Cream

For some reason, the skin on our elbows and knees can become very dry and turn dark. These unsightly marks can be reduced with the Daggett & Ramsdell Knee & Elbow Lightening Cream. It gradually fades dark areas and is non-irritating to skin.

Hair & Body Oil

There are countless uses of Coconut Oilmakeup removal, hair and skin moisturizer and so much more. That’s why your shoppers will love the OKAY 100% Pure Coconut Oil for Hair & Skin.

Mist

Sometimes all your skin needs is a moisturizing mist that will help keep it soft and supple, especially during the summer months. Products like the By Natures aloe Vera Mist offer an herbal and organic option to help revive, sooth and hydrate skin.

Scalp Oil

A healthy scalp is an itch-free scalp. To ensure the elimination of dandruff and itchiness, soothe your scalp with the Sunflower Difeel Tea Tree Oil. Not only is product chock full of vitamins, but it has no petroleum, alcohol, mineral oil or preservatives.

Razor Bump Prevention

Razor bumps are the worst. To avoid this irritating skin condition, use the B&C Skin Tight Extra Strength Roll-On. Its formulation of tea tree oil and willow bark extract help prevent razor bumps, burns and ingrown hairs.

Epsom Salt

Ease muscle aches and pains, all while refreshing skin, with the Dr. Teal’s Foaming Bath with Pure Epsom Salt. It creates long-lasting bubbles for the ultimate relaxation and stress relief.

How should you sell it?

Scott Zangwill

This month’s selling focus is…

Rosewater, Oils and Other Popular Skincare Items

OTC stores shouldn’t just cater to hair care products extensions. Sure, those items are hot sellers and are a significant reason for why customers to the store in the first place. However, these days, skincare products are just as important. You’ll see more shoppers asking for toners, moisturizers and special oils for their skin.

How can OTC retailers merchandise their skincare products to ensure they sell?

Scott Zangwill Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com

“In the OTC world, we focus on shampoo, conditioners, gels, mousse, edge controls, and wigs, for the most part, because these are the “staples” for the industry and the bread and butter for the stores. Today, however, men and women all use and need some form of skincare whether it’s for dry skin, flakey skin, oily skin, acne or just to block the sun. One of the newer items in the stores I see is the various skin and facial masks. These come in a huge variety of scents and textures to accommodate the consumer, such as charcoal, clay, mud, vitamin C, acai berry, rose water, aloe vera, and even green tea.

These masks range in price from $3.99 to $14.99 depending on the quality and if they are a multipack. According to store owners I’ve chatted with, charcoal seems to be the customer’s favorite. It leaves the face smooth, clean and free of bumps and impurities. The markup and margin on these look very good. Since these are fairly new to the skincare line, I would suggest putting these items under and around the register, similar to a 2-ounce trial pack of shampoos or etc. This ensures that they are easily seen and people will be more likely to impulsively buy them. These masques, in time, will become a regular item in the stores; but, while they are a hot item, capitalize on them to sell more skincare products in your stores.”

If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the June issue!

Scott Zangwill

오일,

OTC 스토어에서는 단지 헤어 케어 제품만 중점적으로 판매하지 않습니다. 물론 그러한 제품들이 인기가 많고 많은 고객들을 매장으로 불러모으기는 합니다. 하지만 요즈음에는 스킨 케어 제품도 그에 못지 않게 중요한 비중을 차지합니다. 그렇기 때문에

많은 고객들이 토너나 모이스쳐라이저, 스페셜 오일 제품을 찾습니다.

Scott Zangwill

대표이사

“OTC 매장의 주력 판매 제품은 샴푸나 커니셔너, 젤, 무스, 엣지 컨트롤, 가발 제품입니다.

이러한 제품은 미용업계의 “필수” 제품이라 할 수 있습니다. 하지만 남녀 모두 건조하거나 각질이 있거나, 기름기가 많거나 혹은 단지 자외선을 차단하기 위한 용도의 스킨 케어 제품도 필요로 합니다. 최근 들어 선보이게 된 새로운 제품은 피부 및 안면용 마스크 제품입니다. 숯, 황토, 머드, 비타민 C, 아사이 베리, 장미수, 알로에 베라, 녹차 등의 재료로 만들어 매우 다양한 향과 질감을 지닌 제품들을 고객에게 제공하실 수 있습니다.

이러한 마스크 제품은 제품의 품질과 수량에 따라 $3.99 에서$14.99에 이르기까지 다양합니다. 점주 분들과 대화를 나누어 본 결과, 숯 제품이 가장 인기가 많다고 합니다. 숯

제품은 피부를 매끄럽게 해 주고 피부에 있는 뾰루지나 불순물을 제거하고 깨끗한 상태로 만들어 주는 효과가 있습니다. 이러한 제품의 가격을 인상하면 마진이 상당히 높을 것입니다.

이러한 제품들은 스킨 케어 제품 중 신제품이기 때문에, 2온스 용량의 샴푸 샘플과 같이 계산대 아래나 주변에 전시해 놓도록 권해 드립니다. 그렇게 한다면 제품이 사람들의 눈에

쉽게 띄어 사고 싶은 마음이 들도록 할 수 있습니다. 이러한 마스크 제품은 조만간 주력

제품이 될 것이며, 그 전까지 여러분의 매장에서 이 제품을 활용하여 스킨 케어 제품의 판매를 늘리시기 바랍니다.”

Merchandise Brand Specialist 법인. www.merchandisebrandspecialist.com

Clairol Professional® liquicolor permanente

• Fast application

• Translucent, natural-looking results

• Deep conditioning gray coverage

Knowledge to Know

By Dr. Edward Tony Lloneau

The Necessity of Professionalism in the Beauty Supply Business Part II

BAlthough the beauty supply stores of today are larger, with a wider choice of products, two important factors that distinguish them from the stores of the past are Service and the time-honored code of For Professional Use Only. Many products that are available today display this statement on the label, but it is basically ignored by both the store management and the customers. In the past the majority of beauty store customers were licensed professionals, today less than 10% of the customer base are professionals, and the code For Professional Use Only is not adhered to.

Due to the fact that most beauty supply stores do not honor the code of For Professional Use Only this has forced some manufacturers to avail their products through direct sales and marketing. Company’s such as Nexxus, Sebastian, Paul Mitchell and Dudley do not avail their products through beauty suppliers or distributors, but sell directly to the professional using their own salesforce network. This is the only way that they can insure themselves and their professional customers that the products will be sold only to and used by professionals in the correct way.

Prior to the mid-1970s, a few manufacturers such as Clairol, SoftSheen, and others would refuse to allow supply stores that were caught selling professional products to the general public to purchase their products directly. It did not matter how much volume of business the store did in the past, or even if it were a part of a large chain operation. If they were caught dishonoring the code they were cut off. Any distributor who was caught supplying the targeted store were reprimanded. The manufacturers were alerted to this by the professionals who were upset that their patrons could obtain professional products without identifying themselves as licensed professionals.

Today, there are more than 20 times more beauty supply stores than in the 1970s due largely in part to the expansion of major beauty supply chains. This makes it next to impossible and implausible for the manufacturer to police and pinpoint any offenders.

Another factor that has all but disappeared from the professional scene is Service. Prior to the mid-1970s, most beauty supply stores rendered doorto-door service. The cosmetologist or barber could call the supplier and have their order delivered without a service charge. Or they could depend on a service representative to call on them on a regular weekly basis, or every two weeks in rural areas and small towns. But today there are beauty supply stores in every neighborhood and small towns in the country. Service is, for the most part, a thing of the past. Or is it?

오늘날 뷰티 서플라이 스토어들은 규모도 커지고 제품도 다양해졌습니다. 하지만 이전에 비해 크게 달라진 두 가지 점이 있다면 바로 서비스 분야와 이전부터 존재했던 전문가용 제품과 관련된 변화입니다. 현재 시중에 판매되는 제품들은 전문가용 제품임을 라벨로 표시하고 있지만 매장 관리자들과 고객들은 그런 사실을 인지하지 못하고 있습니다. 과거에는 대부분의 미용용품 고객들이 면허를 소지한 전문가들이었지만 현재에는 고객들 중 그 비율이 10% 미만이며 ‘전문가용’이라는 코드가 명시되어 있는데도 불구하고 일반인들이 사용하고 있습니다.

대부분의 미용용품점에서 전문가용 코드 표시를 준수하여 판매를 하고 있지 않기 때문에 일부 제조업체들에서는 직접 판매나 마케팅을 활용해 제품을 판매합니다. Nexxus, Sebastian, Paul Mitchell, Dudley 같은 회사들은 뷰티 서플라이 스토어를 통하지 않고 자체적인 판매 네트워크를 통해 전문가들에게 직접 제품을 판매합니다. 그렇게 하는 것이 전문가용 제품을 전문가들만 구매하고 사용할 수 있게 하는 유일한 방법이기 때문입니다.

1970년대 중반 이전까지 Clairol, SoftSheen과 같은 일부 제조업체들은 판매 매장에서 전문가용 제품을 일반 대중이 직접 구매하는 것을 허용하지 않았습니다. 해당 매장이 얼마나 많은 제품을 판매하는지 혹은 대규모 체인점인지에 관계 없이 전문가용 코드를 지키지 않고 판매한다면 거래를 중단했습니다. 매장에 전문가용 제품을 제공한 것이 적발된 업체들은 지탄을 받았습니다. 일반 고객들이 본인이 허가를 받은 전문가임을 입증하지 않고도 전문가용 제품을 구매할 수 있다는 사실에 전문가들이 경악하자 제조업체들은 각성하게 되었습니다.

오늘날에는 1970년대에 비해 20배나 많은 뷰티 서플라이 스토어들이 있는데, 체인 뷰티 서플라이 스토어들이 급증한 것이 주요 원인 중 하나입니다. 따라서 현재는 전문가용 제품과 관련하여 규정을 어긴다 해도 그것을 감시하고 적발하는 것이 거의 불가능한 실정입니다. 전문가용 제품과 관련하여 변화하게 된 또 한 가지 점은 바로 서비스입니다. 1970년대 중반 이전에 대부분의 미용용품 공급업체들은 가정으로 제품을 배달해 주었습니다. 미용사나 이발사들은 업체에 전화를 해서 별도의 서비스 요금 없이 제품을 배달 받을 수 있었습니다. 혹은 서비스 대행업체를 통해 매주 혹은 2주에 한 번씩 시골이나 작은 마을에서도 물건을 받을 수 있었습니다. 하지만 오늘날에는 거의 모든

Herein lies a hidden opportunity for an aggressive and visionary beauty supplier to cash in on a mostly ignored VOID in this market place. First, honor the code For Professional Use Only. Offer Service to the beauty and barber salons within a certain geographical area with a minimum order. Advertise and live up to the code that you will not sell products labeled for professionals to non-professionals. Post a sign in your store proclaiming this rule. Create a special section in the store for professional products

스토어들이 오히려 시장의 미개척 영역을 공략할 수 있는 기회가 생겼습니다. 첫째로, 전문가용 코드를 준수해야 합니다. 특정 지역에 있는 미용실과 이발소를 공략하여 최소한의 주문으로 서비스를 제공하십시오. 전문가용 라벨이 있는 제품은 비전문가에게 판매하지 않을 것임을 광고하고 그대로 이행하십시오. 그러한 방침을 표기한 사인을 매장에 전시하십시오. 매장 내에 전문가용 제품 섹션을 마련하고 전문가들이 해당 제품을 구매하게 하십시오. 여러분이 전문가용 코드를 존중하고 준수한다는 소문이 퍼지게 되면, 전문가들은 다른 업체가 아닌 여러분과 거래할 것입니다. 전문가용 제품 중 가장 많이 찾는 제품은 직거래로만 구매할 수 있거나 앞서 언급한 이유로 인해 공급업체들이 구할 수 없는 제품들입니다. 어떤 공급업체가 전문가용 코드를 전적으로 존중하며 준수한다는 소문이 퍼지게 되면 제조업체들은 신뢰심을 갖고 제품을 맡기게 될 것이며 결국 공급업체는 경쟁에서 우위를 점하게 되어 이익을 얻게 될 것입니다. 그러한 공급업체들이 특히 시골 및 외곽

Meet Dr. Edward Tony Lloneau

지역에 있는 미용실에 정기적으로 판매 직원을 배치하고 그러한 직원의 차나 트럭에 전문가용 제품을 보관해 두는 전략을 활용한다면 판매가

때로는 이전의 방법을 다시 활용하기만 해도 새로운 전략이 되는 경우가

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118.

Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며 민족 잡지와 학생들이 일상적으로 마주 치는 일부 함정과 전문적인 문제에 관심을 기울이는 무역 잡지의 많은 기사를 저술했습니다. 그의 책 “Ethnic Cosmetology에 대한 책에서 제외 된 책 및 주권위원회”의 사본을 얻으려면 Lloneau 박사에게 liquidgoldbondng@aol.com으로 연락하거나 전화 310-283-7118로 전화하십시오

Knowledge to Know

GAMMA+ ITALIA INTRODUCES INNOVATIVE ABSOLUTE ZERO SHAVER

Dual-Function, Hypo-Allergenic Gold Titanium Foil Shaver with Retractable Trimmer, Floating Foils and Cutters, Corded or USB-Charged Cordless, Longest Continuous Run-Time, Ultra Lightweight and Slim Precision Design

듀얼 기능, 접이식 트리머를 장착한 저자극성

Gamma+ Italia, the international leader in progressive new technologies for hair, has introduced the unique Absolute Zero Finishing Foil Shaver, an innovative, dual-function foil shaver with a convenient retractable trimmer.

The ultimate in Italian style, quality and innovation, the professional Absolute Zero Finishing Foil Shaver has ultra-thin, independently floating foils and cutters.

The gentlest of shavers, Absolute Zero’s advanced design is especially lightweight at under 5 oz., yet uniquely compact for greater precision. It consistently offers a closer, smoother and more even shave and also helps prevent skin irritation.

헤어 관련 신기술의 세계적인 선두 기업인 Gamma+ Italia에서 편리한 접이식 트리머를 장착한 혁신적인 듀얼 기능 포일 면도기인 앱솔루트 제로 피니싱 호일(Absolute Zero Finishing Foil)

The Absolute Zero’s unique gold and titanium foil gives a razor-edge close shave when used on stubble or can flawlessly maintain a sharp or natural-looking beard. Its special, retractable trimmer is finely calibrated to be multifunctional - from reducing bulk hair to shaping and defining sideburns, necklines and edges.

The Gamma+ Italia Absolute Zero Foil Shaver ($69.95 retail) can be used corded or cordless. It features a unique micro-USB charger and a lithium-ion battery that charges to full strength in as little as 30 minutes for a remarkable 120 minutes of continuous run-time. The Absolute Zero comes with a 2-year limited warranty and includes 2 free replacement cutters.

The new Gamma+ Absolute Zero Foil Shaver will be available through salons, dayspas and at www.gammaplusna.com.

Instagram: @gammaplusna Facebook: @gammapiu

About Gamma+ Italia: The crème de la creme of the professional appliance world, all Gamma+ Italia products are handmade in Italy in an eco-clean and conscious environment. All Gamma+ Italia products are high-performance and eco-friendly. They are built in a solar-paneled facility which reduces carbon emissions by over 1000 kilos a day (saving the equivalent of a forest every year).

면도기를 출시했습니다.

이탈리아의 기술과 혁신으로 창조된 이 전문가용 앱솔루트 제로 피니싱 호일 면도기에는 매우 얇고 별도로 움직이는 호일과 커터가 내장되어 있습니다.

가장 조용한 면도기인 앱솔루트 제로는 5 oz 이하의 무게가 나가면서도 더욱 정교하게 설계되었습니다. 이 면도기는 피부에 더욱 밀착하면서도 부드럽고 고르게 면도를 하여 피부의 자극을 최소화합니다.

금과 티타늄 성분으로 이루어진 앱솔루트 제로 제품만의 독특한 호일을 통해 수염 부분을 효과적으로 절삭하거나 멋지고 내츄럴한 형태의 수염을 관리하실 수 있습니다. 특별하고도 접이식인 트리머는 두터운 머리를 자르는 것에서부터 구레나룻과 넥라인과 모서리 부분을 자르고 다듬는 것까지 다양한 기능을 수행할 수 있도록 세밀하게 제작되었습니다.

Gamma+ Italia의 앱솔루트 제로 호일 면도기( 소매 가격 69.95달러)는 유선 혹은 무선 형태로 사용할 수 있습니다. 이 제품의 독특한 마이크로 USB 충전기를 사용하여 리튬 이온 배터리를 완전히 충전하는 데는 30분이 채 걸리지 않으며 120분 가량 지속적으로 사용할 수 있습니다. 앱솔루트 제로의 보증 기한은 2년이며 커터는 2번 무상으로 교환해 드립니다.

Gamma+의 신제품인 앱솔루트 제로 호일 면도기는 미용실과 스파 시설에서 사용하실 수 있습니다. www.gammaplusna.com에서 이 제품을 만나 보시기 바랍니다.

인스타그램: @gammaplusna 페이스북: @gammapiu

Gamma+ Italia 소개: 전세계 최고의 전문가용 가전 제품을 생산하는 Gamma+ Italia의 모든 제품은 수작업으로 제작되며 기능이 뛰어나면서도 친환경적입니다. 이 회사의 제품은 태양열 패널이 설치된 공장에서 제작되는데, 이 시설 덕분에 하루에 1000 킬로그램의

Knowledge to Know

By Briana Lockman

One Collection Covers All

만능 컬렉션

It is very common for those with natural hair to use products from different collections and brands to achieve their desired hairstyle. Often, items from one collection just won’t get the job done correctly. Having to mix five different scents and leave the outcome up to chance on whether the various products will mix well or not can be incredibly frustrating! That is why EDEN BodyWorks strives to make styling simpler.

The Coconut Shea collection has something for everyone: one collection, one scent, multiple options, and great results! It is a classic fan favorite that has stood strong for so long, because it is super moisturizing, sulfate, paraben, and cruelty-free, AND it has everything from cleansers and conditioners to stylers and oils. Whether a wash ‘n go, twist out, or heat style is the customer’s goal, with this collection, they will surely be able to find what they need to achieve it!

네츄럴한 헤어를 가진 고객들은 원하는 스타일을 연출하기 위해서 일반적으로 다양한 컬렉션과 브랜드의 제품을 사용해야 한다고 생각합니다. 하나의 컬렉션 제품만을 사용해서는 원하는 스타일을 연출하기가 쉽지 않기 때문입니다. 다섯 가지의 다른 향을 혼합하고 다양한 제품을 잘 혼합했는지의 여부에 따라 만족스러운 결과가 나올 수도 있고 절망적일 수도 있기 때문에 정말 부담이 될 것입니다! 그렇기 때문에 EDEN BodyWorks는 스타일링을 더욱 간편하게 할 수 있는 방법을 개발했습니다.

하나의 향을 사용했으며 다양한 용도로 사용되는 단 하나의 Coconut Shea 컬렉션을 통해 최상의 결과를 얻으실 수 있습니다! 이 제품은 오랫 동안 많은 사랑을 받은 제품이며 보습 효과가 탁월하면서도 황산염이나 파라빈이나

For those who aren’t already familiar with the Coconut Shea collection, the full line consists of twelve items.

1. Moisture Shampoo

2. Cleansing CoWash

3. Creamy Conditioner

4. Hair Masque Treatment

5. Leave-In Conditioner

6. Curling Jelly

7. Curl Defining Cream

As the name suggests, the primary ingredients in this collection are Coconut Oil and Shea Butter. Both of these natural ingredients serve as amazing moisturizers.

원하는 대로 연출하실 수 있습니다!

Coconut Shea 컬렉션 제품에 익숙하지 않은 분들을 위해 제품 전체를 소개해 드리고자 합니다.

Coconut Oil is made up of fatty acids which allow it to penetrate the hair shaft, unlike many other oils. It is also composed of vitamins that have healing properties which benefit the skin and scalp. Shea Butter is a great sealant and protects the hair from becoming dried out. It repels humidity in the air from causing frizz, as well. While these ingredients alone are nourishing and create quality products, this collection contains other healthy ingredients too! Aloe Vera Leaf Juice, Avocado Oil, and Vitamin E are also components in the makeup of this collection, only adding to its healing and moisturizing abilities.

1. 모이스쳐 삼푸

2. 클렌징 코워시(CoWash)

3. 크리미 컨디셔너

4. 헤어 마스크 트리트먼트

5. 리브인 컨디셔너

6. 컬링 젤리

7. 컬 디파이닝 크림

8. 푸딩 수플레

9. 컨트롤 엣지 글레이즈

10. 헤어 밤

11. 스타일링 명약(힌트: 열 손상 보호)

12. 헤어 오일

이름을 통해 아실 수 있듯이 이 컬렉션 제품의 주요 성분은 코코넛 오일과 시어 버터입니다. 이 두 가지 천연 성분은 보습 효과가 정말 탁월합니다. 다른 오일과 달리 코코넛 오일에는 머리카락에 스며들게 해 주는 성분인 지방산이 들어 있습니다. 또한 피부와 두피를 치유해 주는 비타민 성분도 들어 있습니다. 시어 버터는 밀폐 효과가 있어서 머리카락이 건조되지 않도록 보호해 주며 공기 중의 수분으로 인해 머리카락이 말리지 않도록 도움을 줍니다. 이 두 가지 성분만으로도 영양소가 풍부한 훌륭한 제품이라고 할 수 있지만 컬렉션 제품에는 알로에 베라 잎 주스, 아보카도 오일, 비타민 E도 들어 있어서 머리카락의 치유 및 보습 효과를 더욱 높여 줍니다.

이러한 성분 외에도 이 컬렉션의 특별한 점은 다양한 종류와 질감의 머리카락에 효과가 있다는 것입니다. 직모이든 웨이브 머리나 다양한 형태의 곱슬머리이든 관계 없이 모든 종류의 머리카락에 맞는 제품을 찾으실 수 있습니다. 우리 모두가 머리카락이 건조해져서 불편을 겪기 때문에 샴푸, 컨디셔너, 클렌져는 모든 종류의 머리카락에 효과가

8. Pudding Souffle

9. Control Edge Glaze

10. Hair Balm

11. Styling Elixir (hint: heat protection!)

12. Hair Oil

Apart from the ingredients, what makes this line a must-have is that it works on many different hair types and textures. Whether a person has straight hair, waves, loose curls, tight curls, or kinks, there’s an item for them. The shampoos, conditioners and cleansers work great on any texture; because let’s face it, everyone suffers from dryness! When it comes to the stylers that are specifically labeled for curly hair, it is also important to know that they help define varying curl patterns.

Most naturalistas feel that it is difficult to find products that work on multiple curl types. For instance, if someone has a kinkier texture, they may discover that styling creams that work for those with loose curls won’t give their texture enough hold or definition. The products may even sit on top of their hair rather than penetrate it to properly aid in styling. Based on many reviews across women of all textures, that is not the case with our Coconut Shea stylers, specifically the Curl Defining Cream and Pudding Souffle. Both of these items can be used on loose and tight curls. What matters is how they are used to style.

The Pudding Souffle provides light hold, so for proper definition, it can be used on loose to medium curls to achieve wash ‘n go styles. It also works well on tighter, kinkier textures for stretched styles such as twist outs, braid outs, and perm rod sets. The Curl Defining Creme is of a thicker consistency and has a medium hold. This product is perfect for those with thick hair across all curl types. Defined wash ‘n gos can easily be achieved with this product on medium, to super tight curls and kinks! It also works wonderfully for stretched styles on those hair types. The pairing of the Curl Defining Creme used in conjunction with the Leave In Conditioner from this line have received praise from customers for providing such great hold that a gel is not needed to complete the wash ‘n go look! The same cannot be said about most other cream stylers.

As you can see, versatility is no problem here! If you are curious to learn more about the Coconut Shea collection or any other lines by EDEN BodyWorks, please be sure to download the EDEN APP where you can get to know the facts about key ingredients, or even submit your personal product questions!

있다고 할 수 있습니다! 특히 곱슬머리를 위한 제품인 스타일러 제품은 다양한 종류의 곱슬머리의 스타일을 연출하는 데에 유용하게 사용하실 수 있습니다.

자연주의 제품을 선호하는 고객 분들이 다양한 종류의 곱슬머리에 모두 적합한 제품을 찾기란 쉬운 일이 아닐 것입니다. 예를 들어 누군가가 심한 곱슬머리라면 루즈한 곱슬머리를 위한 스타일링 크림 제품은 스타일링을 하는 데에 적합하지 않을 것입니다. 그런 제품들은 스타일을 연출할 수 있도록 머리카락에 스며들지 않은 상태로 머리카락의 윗부분에 남아 있을 것입니다. 하지만 다양한 머리카락 스타일을 가진

여성들의 후기를 살펴보면 저희의 Coconut Shea 스타일러 제품, 특히 컬 디파이닝 크림과 푸딩 수플레 제품은 그렇지 않다는 것을 확인하실 수 있습니다. 이러한 제품들은 루즈한 곱슬머리와 타이트한 곱슬머리

모두에 사용하실 수 있습니다. 그러한 제품을 사용해 원하는 스타일을 연출하실 수 있습니다.

푸딩 수플레 제품은 세팅력이 강하지 않기 때문에 적절한 스타일을 연출할 수 있으며 루즈한 정도에서 중간 정도의 곱슬머리를 워시 앤 고 스타일로 연출하실 수 있습니다. 또한 좀 더 곱슬이 강한 머리로 트위스트 아웃이나 브레이드 아웃, 펌 로드 세트 스타일과 같은 스트레치 스타일로 꾸미실 수도 있습니다. 컬 디파이닝 크림은 농도가 좀 더 진하며 세팅력이 중간 정도입니다. 이 제품은 머리카락이 다소 굵은 곱슬머리에 제격입니다. 중간 정도의 곱슬머리이든 좀 더 타이트하고 심한 곱슬머리이든 이 제품을 사용해 워시 앤 고 스타일을 연출하실 수 있습니다! 또한 그러한 머리로 스트레치 스타일을 꾸미는 데에도 안성맞춤입니다. 리브인 컨디셔너와 함께 사용되는 컬 디파이닝 크림을 사용하면 젤이 없이도 워시 앤 고 스타일을 연출할 수 있기 때문에 많은 고객 분들이 높게 평가하고 있습니다! 다른 크림 스타일링 제품과는 확연한 차이가 있습니다.

지금까지 소개해 드린 것처럼 정말 다양한 제품이 컬렉션에 포함되어 있습니다! Coconut Shea 컬렉션 제품이나 EDEN BodyWorks의 다른 제품에 대해 더 알아보시려면 EDEN APP을 다운로드해 보시기 바랍니다. 이 앱을 통해 제품의 구성 성분을 알아보실 수 있고 제품에 대한 질문을 개인적으로 보내실 수도 있습니다!

Meet Briana

Hailing from Sewell, New Jersey, Briana Lockman is a graduate of Rutgers University in New Brunswick, New Jersey, where she received a B.A. in English and Entrepreneurship. Upon graduating from Rutgers, she obtained the position of Digital Marketing Coordinator which transitioned into the role of Assistant Marketing Manager for EDEN BodyWorks. Briana lends her writing skills to their weekly blog, aids in product development, creates digital campaigns and email blasts, coordinates partnership outreach and more!

Business Tips

By Michele Wierzgac, MSEd

Commandments for the Inspirational Leader:

The Foundation of Business Solutions

There are so many theories in leadership ranging from vision to selfawareness to service. The simplest way to develop your leadership skills is to have a work ethic mixed with a solid foundation of core values. Inspirational leaders have commandments they work and live by. Commandments, or guidelines, lay the critical foundation for the development of leadership and business solutions.

All of you have your own commandments that you work and live by. These 10 commandments will work as a guidebook to inspire your staff, increase workplace morale, and lay the foundation for a successful company.

1

Be truthful

Any leader aspiring to greatness must do two things all the time— listen and tell the truth. Inspirational leaders own up to their mistakes and correct them as soon as possible. Do not blame others for your error. And when someone comes up with a brilliant idea, give credit where credit is due. Do not take credit for the idea. You will be respected by your team.

2

Be consistent

Leaders are always performing like an actor on a stage. You must consistently and authentically act out your part in front of your audiences. You must lead with high energy, all day, every day. You must protect your personal brand.

3

Be empathetic

To start using empathy more effectively, put aside your viewpoint, and try to see things from the other person’s point of view. Then validate the other person’s perspective and examine your own attitude. Perhaps you are more concerned with being right rather than finding a solution or accepting others as they are. Listen with your heart to determine what the other person feels.

관한 이론은 비전에서부터 서비스의

다양합니다. 리더쉽 기술을 발전시키는 가장 간단한 방법은 중요한 가치관들을 기초로 직업 윤리를 만들어 내는 것입니다. 동기를 부여하는 리더들은 일과 생활에 대한 원칙을 가지고 있습니다. 이러한 원칙, 혹은 지침은 리더쉽의 발전과 비즈니스 솔루션의 기초가 됩니다.

여러분 모두는 자신의 업무와 생활과 관련하여 자신만의 원칙을 가지고 있습니다. 지금부터 소개해 드릴 10가지 원칙을 지침으로 삼아 직원들에게 동기를 부여하고, 의욕을 높이며 회사의 성공을 위한 기초를 놓을 수 있습니다.

1. 진실한 사람이 돼라 훌륭한 리더가 되고자 한다면 두 가지를 실천해야 하는데, 바로 잘 듣고 진실을 말하는 것입니다. 동기를 부여하는 리더들은 자신의 실수를 인정하고 가능한 한 신속히 바로잡습니다. 당신의 잘못을 다른 사람의 탓으로 돌리지 마십시오. 누군가가 아주 좋은 아이디어를 제안한다면 그에 맞는 칭찬을 하십시오. 그 사람의 아이디어로 얻은 공을 가로채지 마십시오. 그렇게 한다면 팀의 존경을 받게 될 것입니다.

2. 일관성 있게 행동하라

리더들은 항상 무대 위의 배우처럼 주목을 받습니다. 사람들 앞에서 일관성 있고 확실하게 행동해야 합니다. 매일 매일 열정을 가지고 직원들을 이끌고 개인의 이미지를 관리해야 합니다.

3. 이해심을 가져라

더 뛰어난 이해심을 가지기 위해서는 여러분 자신의 관점을 제쳐두고 다른 사람의 관점에서 사물을 바라보려고 노력해야 합니다. 그러고 나서 다른 사람의 관점을 인정하고 여러분 스스로의 태도를 되돌아보십시오. 아마도 여러분은 해결책을 찾거나 다른 사람들을 그대로 받아들이는 것보다 올바르게 행동하는 것에 관심이 더 많을 것입니다. 하지만 마음에서 우러나와 다른 사람의 감정에 관심을 기울이는 것이 중요합니다.

4.

4Be generous

Business and personal relationships are everything. Every relationship needs to be a two-way street. However, before a relationship can be formed, you need to give with zero expectation of receiving anything.

5Be strong

Inspirational leaders bring a light to someone’s life. You become the message of hope and encouragement to your staff. Encouragement comes from focusing on the strength of another person to drive their motivation and perform at a higher level which adds value to the organization and your personal brand.

6

Be articulate

Effective leaders put words together based on the thoughts and needs of others. You must create the whole story out of words you have collected. Inspirational leaders are able to articulate and clarify what many of us have been thinking on the subject for a long time. Inspirational leaders seek and inspire excellence, not perfectionism. Go out there and learn so that you can return to your team members and inspire a culture of learning and accountability.

7Be approachable

Are you accessible? Do you have appropriate body language? How you appear to others is key to being an inspirational leader. Some people have a fear of authority, but it is your responsibility to remove the barriers and establish an environment of trust. By using proper verbal communication and listening skills, you will become much more approachable and inspirational. You are in control of how approachable you are.

8

Be a brand champion

하지만 그러한 관계가 형성되기 전에는 무언가를 얻을 것이라고 기대할 필요가 없습니다.

5. 강해져라

동기를 부여하는 리더들은 다른 사람의 삶에 힘을 불어넣어 줍니다. 직원들에게 희망과 격려의 근원이 되는 것입니다. 다른 사람을 격려하기 위해서는 다른 사람의 장점에 초점을 맞추고 잠재력을 최대한 발휘하도록 도울 필요가 있습니다. 그렇게 하면 조직에 기여하게 되고 여러분의 브랜드에 긍정적인 영향을 줍니다.

6. 생각을 분명하게 표현하라 효과적인 리더들은 다른 사람들의 생각과 그들이 필요한 것에 관심을 기울입니다. 그렇게 해서 얻은 정보를 바탕으로 전체적인 상황을

파악해야 합니다. 동기를 부여하는 리더들은 생각을 분명하게 표현할 수 있어야 하고 많은 사람들이 오랫동안 생각해 온 문제에 대해 분명하게 이해할 수 있어야 합니다. 그러한 리더들은 최상의 성과를 내기 위해 노력하지만 완벽을 추구하지는 않습니다. 여러분이 먼저 적극적으로

배우려고 하고 그 다음에 팀 구성원들이 배우고 책임감 있는 태도를 나타내도록 동기를 부여하십시오.

7. 다가가기 쉬운 사람이 돼라 당신은 다가가기 쉬운 사람입니까? 몸짓을 적절하게 사용합니까? 훌륭한 리더가 되기 위해서는 여러분이 다른 사람에게 어떻게 보이는지를 고려해야 합니다. 일부 사람들은 권위 있는 사람들을 두려워하므로 다가가기 쉽고 서로 신뢰할 수 있는 분위기를 만들기 위해서는 여러분의 노력이 필요합니다. 적절히 대화를 나누고 잘 들어 준다면 좀 더 다가가기 쉬운 사람이 되고 직원들에게 동기를 부여해 줄 수 있습니다. 얼마나 다가가기 쉬운 사람이 되는지는 여러분의 노력에 달려 있습니다.

8. 브랜드의 이미지를 높이라

If you are passionate about a common interest, you create a very attractive personal style of interaction, and inspire your team to become involved and take an interest in you. They become a brand champion, a supporter, and a cheerleader of sorts for you. In return, you become a brand champion for them. Because we share a bond, we naturally support one another no matter the situation because of our passion. Remember, passionate people are attuned to the five senses, taste, touch, scent, sound, and sight. Passion for a common purpose brings people and ignites warmth.

9

Be a genuine spirit

Talk to people—listen to what they have to say and what they actually mean. Sometimes those two can be completely different things. There is a beautiful story in everyone, so listen intently with an open mind; try to add value to the conversation wherever you can. Everyone has a gift—bring the best out of everyone. Among many other lessons of the heart, Leo Buscaglia reminds us “love is open arms. If you close your arms about love you will find that you are left holding only yourself.” Remember, some people are unreasonable and self-centered…. love them anyway. Inspire them. Bring the best out of them.

당신이 공공의 이익에 관심이 많은 사람이라면 다른 사람들의 호감을 얻을 수 있고 여러분의 팀이 당신에게 관심을 가지고 협조하게 하는 데에 도움이 됩니다. 그들은 당신을 위해 브랜드의 이미지를 높이려고 노력하고 여러분을 지원하고 응원하게 됩니다. 당신 역시도 그런 호응에 따라 브랜드의 이미지를 높이려고 노력하게 됩니다. 직원들과 끈끈한 유대 관계를 맺으면서 어떤 상황에 처하더라도 서로 열정적으로 도우려고 합니다. 열정적인 사람은 오감 즉 미각, 촉각, 후각, 청각, 시각으로 받아들이는 정보에 더욱 적극적으로 반응한다는 점을 기억하세요. 공공의 문제를 위해 열정적인 태도를 나타내면 사람들도 열의를 보이게 됩니다.

9. 진실한 태도를 보여라

사람들과 이야기하면서 그들이 하는 말을 잘 듣고 그러한 말의 실제 의도를 이해하려고 노력하십시오. 잘 듣는다고 해서 그 말을 제대로 이해한 것은 아닌 경우가 흔히 있습니다. 모든 사람에게는 각자 아름다운 이야기가 있으므로 마음을 열고 그들의 이야기에 귀를 기울여 들으면서 의미 깊은 대화를 나누려고 노력하시기 바랍니다. 모든 사람은 장점을 가지고 있습니다. 따라서 각자의 잠재력을 발휘하게 하십시오. 마음에 관한 여러 격언 중에 레오 버스카글리아는 이렇게 말했습니다. “사랑은 두 팔을 벌리는 것과 같다. 두 팔을 벌리지 않으면 혼자만 남기 때문이다.” 비합리적이고 자기중심적인 사람들도 있지만 그런 사람도 사랑하려고 노력하십시오. 그들에게 동기를 부여하고 잠재력을 최대한 발휘하도록 도우십시오.

10

Be credible

Reputation is about earning credibility, not expecting it. You must work hard at building credibility so others are confident about doing business with you. One way to earn credibility is to keep your promises. Another way is to be honest. Actions speak louder than words. If you are credible and honest, your personal brand will sell naturally. So make your brand work for you. Most people agree that there is a direct correlation between a person’s reputation and his or her success. How effectively you represent yourself in public often determines what you will accomplish in your life. Your name can open….and close.... doors for you. Guarding your personal brand needs to be a priority.

As an inspirational leader do you have commandments that you work and live by? What do they look like?

Meet Michele Wierzgac

10. 신뢰할 만한 사람이 돼라 평판은 신뢰에서 비롯됩니다. 신뢰를 쌓기 위해 최선을 다한다면 다른 사람들이 당신이 하는 사업도 신뢰하게 될 것입니다. 신뢰를 얻는 한 가지 방법은 약속을 지키는 것입니다. 또 한 가지 방법은 정직해지는 것입니다. 행동은 말보다 큰 힘을 발휘합니다. 당신이 신뢰할 만하고 정직한 사람이라면 브랜드의 판매량도 자연스럽게 늘게 됩니다. 당신의 브랜드가 힘을 발휘하게 하십시오. 대부분의 사람들은 어떤 사람의 평판과 그의 성공이 직접적으로 관련되어 있다는 것에 동의합니다. 대중에게 자신을 얼마나 효과적으로 알리는지에 따라 흔히 인생의 성공이 좌우됩니다. 당신의 이름이 어떤 평판을 지니고 있는지에 따라 기회의 문이 열릴 수도 있고 닫힐 수도 있습니다. 따라서 브랜드의 평판을 잘 유지하는 것이 중요합니다.

훌륭한 리더가 되기 위해 실천하고자 하는 원칙들이 있으십니까? 그런 원칙들은 무엇입니까?

Michele Wierzgac is a leadership expert, keynote speaker, and author of the forthcoming book, Ass Kicking Women: How They Leverage Their Informal Networks For Success. With her high energy presentations, Michele conveys sound leadership solutions and promotes audience engagement and on-your-feet participation. She promises her audience that they will leave her solution-driven keynotes and workshops with at least one passionate, life-transforming leadership tool. For more information on bringing in Michele Wierzgac for your next event, please visit https://micheleandco.com.

미쉘 웨젝은 리더쉽 분야의 전문가이자 유명 연사이고 곧 출판되는 책인 ‘Kicking Women: How They Leverage Their Informal Networks For Success (잘나가는 여성: 성공하기 위해 비공식 네트워크를 활용하라)의 저자이기도 합니다. 미쉘은 열정적으로 훌륭한 리더쉽을 발휘하기 위한 솔루션을 제공하며 강의를 할 때 청중의 직접 참여를 유도하는 것으로 알려져 있습니다. 미셀은 자신의 강의를 듣는 사람들이 요점을 이해하고 워크숍을 통해 리더쉽을 향상시키는 적어도 한 가지 방법을 이해하게 될 것임을 약속합니다. 미셀 워젝이 다음 번에는 어떤 정보를 알려 줄지 알아보고 싶으시다면 https://micheleandco.com을 방문해 보시기 바랍니다.

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Business Tips

By John Carrozza

5 Reasons to Hire For Skill Over Experience

When hiring a new person into your organization, it’s very likely that you will review their resume, CV or professional profile and assess how their experience might apply to what your team needs. This is a very logical approach to assessing talent, however, when you look at how quickly the skills to perform each role are changing, only looking at past experience could leave you with a big skill gap. Hiring someone for their skills is a much safer, and longer-term bet, but it’s hard to change how you may have been looking at talent.

There are many news headlines that share the warnings; we have enough bodies to fill the roles, but skills development is not keeping up with the demands of today’s businesses and tomorrow’s innovation. Even if unemployment rates are high, it does not mean you will have more available talent that your business needs. Hiring for skills means that your workforce is better prepared for changes your business may need to take in the future and are likely more adaptable to the future organization you are starting to envision.

To make sure you are not only attracting the best candidates but know who they are when they’re right in front of you, here are five ways to approach hiring for skill:

1. Don’t get too caught up with ‘fit.’ Hiring for culture is extremely important; there is no debating that. However, hiring for what ‘fits’ today is extremely limiting. Think about where your business will be in 3-5 years and look at fit at that point. Every area of your business is likely evolving; make sure your talent acquisition activities are too.

경험이 여러분의 팀에 얼마나 기여할지를 평가하게 됩니다. 이렇게 하는 것이 개인의 재능을 평가하는 좋은 방법이기는 하지만, 각각의 역할에 필요한 능력이 빠르게 변화하고 있는 현 시대에 과거의 경험만으로 평가를 한다면 큰 오차가 생길 수도 있습니다. 따라서 각자의 능력을 기준으로 고용하는 것이 훨씬 안전하고 장기적으로 이익이 되는 방법입니다. 하지만 그처럼 변화된 방법으로 재능 있는 사람을 고용하는 것이 쉽지는 않습니다.

최근의 동향을 살펴보면 회사에 필요한 역할을 수행할 사람들은 많지만 최신 사업과 혁신에 걸맞는 능력을 갖춘 인재를 찾기는 쉽지 않습니다. 실업률이 높다고 해서 여러분의 회사에서 필요한 재능을 갖춘 인재를 찾기 쉬워진 것은 아닙니다. 능력을 기준으로 채용하게 되면 여러분의 회사가 장래에 있을 변화를 위해 준비를 갖추게 되며 앞으로 변화하게 되는 조직에 더욱 잘 적응할 수 있게 됩니다.

최상의 자격을 갖춘 사람들을 채용하고 각 사람이 어떤 사람인지를

올바로 평가하는 데에 도움이 되는 5가지 방법을 소개해 드리고자 합니다:

1. ‘현재’에만 맞추려고 하지 마라. 현재 상황에 맞게 고용하는 것은

정말로 중요한 문제이며 의문의 여지가 없는 사실입니다. 하지만 ‘현재’의 상황에만 맞추어 고용하게 되면 선택의 폭이 매우 좁아집니다. 여러분의 회사가 3-5년 후에 어떤 상황이 될지 생각해

보고 그러한 상황에 맞는 인재를 찾으십시오. 여러분의 사업 분야는

끊임없이 변화할 것이기 때문에 인재를 찾는 면에서도 그러한

상황에 맞추어야 합니다.

2. 겉보기에만 번지르르한 이력에 현혹되지 말라. 오늘날 많은

조직에서는 그럴 듯해 보이는 자격증이나 학력이나 이력 등과 같이

입사 지원자들의 겉으로 보이는 자격 요건에 지나치게 치중하는 경향이 있습니다. 사실 현 시대에는 지원자가 현재와 미래에

2. Avoid the shiny pedigree appeal. Many organizations today focus too heavily on sourcing efforts that target candidates with “pedigree appeal”—impressive or prestigious credentials or educational or employment backgrounds. In fact, these days it takes precedence over the thorough investigation your team should be doing to understand if candidates have the skills needed to do their job today and tomorrow. Make sure you are still using some good old-fashioned interviewing and assessment skills to learn what these candidates gained from their prestigious experience!

3. Leverage technology, don’t fully rely on it. There are amazing tools today to search resumes for keywords that can help you create a shortlist of candidates. Where the technology cannot take you any further is uncovering why/when/how do people entertain new career opportunities, and what they need or want before you start selling the job and the organization. Be sure to learn a person’s aspirations for growing their career and constantly enhancing their skill set.

4. Sharpen your assessment skills. Further to #2, knowing how to effectively assess candidates for desired skill sets based on prior accomplishments and results, and to coach hiring managers to do the same. Think about the skills the candidate has demonstrated and get an understanding of what they learned from their experience. You can do this by actively listening and interpreting for understanding, not just responding.

또한 한편으로는 지원자들의 훌륭한 경력을 알아내기 위해 기존의 면접 및 평가 방식 중 좋은 방식을 활용해 볼 수도 있습니다!

3. 기술을 활용하되 너무 의존하지는 말라. 오늘날에는 원하는 조건에 부합하는 지원자를 추려내기 위해 활용할 수 있는 놀라운 도구가 많습니다. 하지만 그러한 기술적인 도구만으로는 지원자들이 왜/ 언제/어떻게 새로운 직장에 필요한 조건에 달할 것인지, 새로운 직장의 일자리에서 일하기 전에 그들에게 필요한 것이 무엇인지를 알아낼 수 없습니다. 새로운 직원들이 끊임없이 자신의 능력을 발전시키면서 일하고자 하는 열망을 갖게 하시기 바랍니다.

4. 평가 기술을 발전시키라. #2번 제안에 더해 지원자들이 필요한

능력을 갖추었는지 평가하기 위해서는 이전에 그 사람이 어떤

성과와 실적을 거두었는지를 알 필요가 있으며, 그에 따라 담장

관리자의 지도를 받아야 합니다. 지원자가 어떤 능력을 증명해

보였으며 그 사람이 자신의 경험을 통해 무엇을 배우게 되었는지를

이해하려고 노력하십시오. 이렇게 하기 위해서는 단지 수동적으로 반응을 보이는 것이 아니라 적극적으로 귀를 기울이고 이해하려고 노력할 필요가 있습니다.

5. Learn the story of the skills. Know where the value lies in the story of their experience and with at least two skill-based questions (with follow-ups) for each attractive experiential accomplishment in their background, you can get to the story of the skills. Coaching your team who participate in the interview process can help them put the skills in the proper context. An example of a skill-based question could be, “How did you build the skills you needed after a setback?”

Previous approaches may have had you looking for top commercial or consumer brands, or top international schools on a resume. Many have assumed that if they survived a period at that school, or at that employer, they would automatically be able to deliver what is needed in a particular role. Skill-based hiring has you looking for stories with keywords like an ability to communicate, learning new systems, managing relationships, interpreting situations, forming new ideas, strategic thinking, and respecting others’ input.

5. 지원자들이 능력을 갖추게 된 과정을 이해하십시오. 지원자들이 어떤 가치 있는 경험을 쌓았는지 알아내기 위해 개인의 각 경력에 대해 적어도 두 가지 질문(후속 질문도 포함)을 해 본다면 그들이 능력을 갖추게 된 과정을 이해할 수 있습니다. 면접 과정에 참여하는 팀을 코칭한다면 상황에 맞는 적절한

방식으로 면접을 진행할 수 있습니다. 예를 들어 이런 질문을 해 볼 수 있습니다. “어려움을 겪은 후에 필요한 능력을 어떻게 발전시킬 수 있었나요?”

기존의 채용 방식으로는 단지 이력서상으로 최고의 기업이나 브랜드에서 일한 사람이나 최고의 학교를 졸업한 사람만을 찾게 되었을 지 모릅니다. 따라서 많은 사람들은 특정한 학교나 기업에서 살아남은 사람들은 자동적으로 특정한 역할을 수행할 수 있다고 생각합니다. 능력을 중시하는 채용 방식은 의사소통 및 새로운 시스템을 익히고, 사람들과의 관계를 관리하고, 상황을 해석하고, 새로운 아이디어를 내고, 전략적으로 생각하고, 다른 사람의 의견을 존중하는 능력을 갖추었는지 그리고 그러한 능력을 갖추게 된 과정을 이해할 수 있게 만들어 줍니다.

이러한 능력은 지원자가 어느 분야에서 일했는지에 관계 없이 가르치거나 변화시키거나

발전시키기가 어려운 것들입니다 하지만 이러한 능력은 회사의 문화에 현재뿐 아니라 미래에도

직접 영향을 줄 것입니다 어떤 부분에 중점을 두고 각 지원자가 어느 정도의 성장 잠재력이 있으며 여러분이 추천하는 바가 무엇인지에 따라

Many of these things are much harder to teach, change, or develop in candidates regardless of the industry they come from. These are the solid skills that can make an immediate impact and fit in with your culture, today and in the future. For consistency across all your interviews, a scoring tool to identify where the greatest added value would be, where the growth opportunity for each candidate lies and what your recommendations are can be a helpful way to review the talent available to you later.

Having a strong understanding of what you need each role to bring to your team today—and how their role may quickly evolve—will help you find strong candidates. These will turn into fantastic employees who are adaptable and will help bring your organization into the future. It may be tough at first to be able to evaluate experience and then go beyond that to focus on skills. Know that getting a start on this will give you a competitive edge as the battle to attract, develop, and retain your talent heats up.

Meet John Carrozza

문화에 현재뿐 아니라 미래에도 직접 영향을 줄 것입니다. 어떤 부분에 중점을 두고 각 지원자가 어느 정도의 성장 잠재력이 있으며 여러분이 추천하는 바가 무엇인지에 따라 면접의 점수를 매기는 면에서 일관성을 유지한다면 각 사람의 재능을 앞으로 평가하는 데에도 큰 도움이 될 것입니다.

여러분의 팀에 어떤 역할의 인재가 필요한지, 그리고 그러한 역할이 앞으로 어떻게 바뀔지 잘 이해한다면 가장 적합한 사람을 채용할 수 있을 것입니다. 그렇게 채용한 직원은 잘 적응해서 앞으로 조직을 이끌어 나갈 수 있는 최고의 인재로 거듭날 것입니다. 물론 처음에 후보자의 경력과 능력을 평가하는 일이 쉽지는 않을 것입니다. 하지만 능력이 뛰어난 인재를 채용하고 재능을 개발시킨다면 여러분의 기업은 앞선 경쟁력을 갖추게 될 것입니다.

John Carrozza is a Principal Consultant with Riviera Advisors, Inc., a boutique Recruitment/Talent Acquisition Management and Optimization Consulting Firm based in southern California. His career has been dedicated to helping Talent Acquisition teams perform at their best, and has previously done this at The Walt Disney Company, and consulting for Universal Studios Hollywood and DirecTV. In his spare time, John has dabbled in producing film, video and web content. For more information on John Carrozza, please visit www.RivieraAdvisors.com.

존 카로자는 캘리포니아주 남부에 소재해 있으며 채용/재능 관리 및 잠재력 극대화 분야의 컨설팅 회사인 주식회사 리베라 어드바이저스(Riviera Advisors)의 수석 컨설턴트입니다. 그는 인재 채용 팀이 최상의 인재를 채용할 수 있도록 돕는 일에 전념해 왔으며 이전에는 월트디즈니(Walt Disney)사와 유니버셜 스튜디오 헐리우드(Universal Studios Hollywood)와 다이렉(Direc)TV와 같은 유명 회사들에 도움을 주었습니다. 존은 영화와 비디오 및 웹 컨텐츠를 제작하는 일도 하고 있습니다. 존 카로자에 대해 더 알아보시려면 www.RivieraAdvisors.com을 방문해 보시기 바랍니다.

Business Tips

By Nathan Jamail

I Am Too Busy

Don’t Let Others Take Your Time

너무 바쁘신가요? 다른

One struggle of being a leader in any organization is finding the time to ‘get it all done.’ Since the beginning of time, organizations have struggled with time management and have spent millions of dollars on programs, tools and anything else that will help their leaders become more effective with their time. Most of the time, they involve costly programs, software or busy planners to decipher and then implement.

What should we do?

There are a few steps a leader can do to gain full control of their calendar and time, and the best part is, it does not cost a penny! There is nothing to buy, but it will require courage and commitment.

시간 관리를 위해 많은 노력을 기울이고

시간을 더 효율적으로 사용하기 위한 프로그램과 도구 및 그 외의 수단에 아낌없이 비용을 투자합니다. 그러한 프로그램과 소프트웨어 혹은 플래너를 활용하기 위해서는 많은 비용이 드는 경우가 흔합니다.

1. The first step is for a leader to take the Calendar Test to see if they fall into the “Too busy” trap.

2. The second step will be to identify critical tasks versus urgent tasks.

3. The third and final step is to take back the control of your calendar and stop scheduling chaos.

Step 1: Take the Calendar Test

This will allow a leader to see if they are spending their time on their priorities or someone one else’s priorities.

A leader must look at their calendar for the following week, and see if there

무엇을 해야 하는가?

리더들이 일정과 시간을 제대로 관리하기 위해서는 몇 가지 조처가 필요한데, 놀랍게도 비용이 전혀 들지 않습니다! 사실 돈이 필요한 것이 아니라 용기와 노력이 필요합니다.

1. 첫 단계는 일정을 점검하여 “너무 바쁘게” 되는 덫에 걸리지 않았는지 확인해 보는 것입니다.

2. 두 번째 단계는 중요한 업무와 급한 업무를 구분하는 것입니다.

3. 세 번째 단계는 일정을 주도적으로 재조정하고 일정으로 인해 혼란을 겪는 일을 피하는 것입니다.

단계 1: 일정을 점검해 본다

이 단계를 통해 자신의 우선 순위에 따라 주도적으로 시간을 사용하고

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are many open time slots, and second see how many of their leadership priorities are scheduled in the calendar.

Next, the leader must look at the calendar for the week that just passed and see how many open or free hours they had the past week. Like most leaders, they will find they have many open spots in the coming week’s calendar but found themselves super busy the previous week. If a leader finds themselves with an empty schedule in the coming weeks but is always super busy by the end of the week, it would be safe to say that the leader is working on someone else’s priorities and not their own.

Step 2: Get out of the trap and take control of the calendar.

First, the leader needs to identify their essential tasks versus urgent tasks. Essential responsibilities are tasks that have great importance but minimal short term consequences, like employee one-on-one’s, team development, field visits with employees. These are the most critical aspects of a leader’s job, but they are hijacked by much less important tasks that are ‘very urgent’ such as customer issues, employee problems, boss’s reports, etc. These seemly urgent tasks would be less frequent if the leader focused on sticking to the important ones (if you work on employee development- then delegation and follow through are a given, so the ‘urgent tasks’ are quickly taken care of).

The key in time management is for a leader never to allow the urgent to take away from the important. Simple yes but not easy!

Step 3: Take Back Your Calendar.

지난 주의 일정을 살펴보면서 한가한 시간이 어느 정도나 있었는지를 확인해야 합니다. 대부분의 리더들은 일정상으로는 빈 시간이 많았음에도 불구하고 실제로는 엄청 바빴다는 것을 알게 됩니다. 만약 일정상으로는 한가한 시간이 있었음에도 실제로는 매우 바빴다는 것을 주말이 되었을 때 알게 된다면, 분명 다른 사람의 우선 순위에 따라 일을 했다는 의미가 될 것입니다.

단계 2: 덫에서 벗어나 일정을 주도한다.

리더들은 먼저 중요한 업무와 급한 업무가 무엇인지를 파악해야 합니다. 필수적인 업무들은 매우 중요하면서도 단기간 내에 성과를 올릴 수

“

The key in time management is for a leader never to allow the urgent to take away from the important. Simple yes but not easy! ”

The key here is to know the power of your schedule and then to focus. Many times leaders leave open spots in their calendar because they fully expect to have employee and customer problems that they must deal with. This is super crazy, because when a leader expects- no, count on these problems- they will then always show up. A leader should never create chaos by expecting it; instead a leader needs to fill their calendar full with all of the crucial tasks working with their employees and their leaders. A simple rule can allow any leader to remove the less important and urgent time killers activities; “Only do what you can do, and delegate the rest.” A leader must prioritize their time, so they can help those they lead become better at prioritizing their time. The way a leader uses their time is a choice.

The key is to make and own the right choice for success!

있는 업무를 가리키는데, 직원과의 일대일 미팅, 팀 개발, 직원과의 현장 방문 등이 이에 해당합니다. 이러한 업무들이 가장 중요한데도 불구하고 고객 문제, 직원 문제, 사장의 보고 등 ‘매우 급하’지만 덜 중요한 문제들로 인해 시간을 빼앗기는 경우가 많습니다. 리더가 더욱 중요한 문제에 집중한다면 당장 급해 보이는 업무로 시간을 빼앗기는 일을 줄일 수 있습니다 (직원 개발을 위해 일하고 있다면 ‘급한 업무’는 위임을 하여 후속 조처를 하도록 한다면 신속히 해결할 수 있습니다). 시간 관리에 있어서 중요한 점은 리더가 급한 일 때문에 중요한 일을 놓치는 일이 없게 해야 한다는 것입니다. 간단하지만 쉽지 않은 일입니다! 단계 3: 일정을 재조정한다.

일정을 정하는 것의 중요성을 깨닫고 어디에 중점을 둘 것인지를 아는 것이 중요한 문제입니다. 많은 경우 리더들은 직원이나 고객과 관련된

문제를 대비하여 달력에 일정이 없는 공백을 정해 둡니다. 이렇게 하는 것은 정말 잘못되었다고 할 수 있는데 그렇게 되면 일정이 없을 거라고

생각하더라도 항상 문제가 발생하기 때문입니다. 그러한 상황 때문에 혼란을 겪을 필요가 없습니다. 그 대신 직원이나 그들의 리더들과 관련된 중요한 문제들로 일정을 채울 필요가 있습니다. 이처럼 간단한 규칙을 정해 두면 덜 중요하지만 시간을 빼앗기는 활동을 줄일 수 있습니다. “ 할 수 있는 일만 하고 나머지는 위임하십시오.” 리더는 어디에 시간을 사용할지 우선순위를 정하고 다른 직원들도 우선순위를 올바로 정할 수 있도록 도와야 합니다. 어떤 방법으로 시간을 사용할지는 리더가 결정할 문제입니다. 중요한 점은 성공을 거두기 위해 올바른 결정을 내려야 한다는 것입니다!

Final thought: I have met many very successful leaders over the past 20 years, and the one thing that I have always found to be remarkably true and consistent is the most successful and powerful leaders always have time to do the important stuff. They still have time to take on new projects or give more time to serve others, while those that achieve a much lower level of success and seem to be less happy are always too busy. They want to do more or give more, but they never seem to have enough time. Learn from the most successful and own your calendar and never be too busy to do something that is important!

Meet Nathan

결론: 저는 지난 20년 동안 성공을 거둔 리더들을 만나면서 가장 성공을 거두고 영향력을 행사하는 리더들은 항상 더 중요한 일을 위해 시간을 투자한다는 것이 불변의 진리임을 알게 되었습니다. 그들은 항상 새로운 프로젝트나 다른 사람을 돕는 일에 사용할 시간이 있는 반면 성공을 많이 거두지 못하는 리더들은 행복감도 덜 느끼고 항상 너무 바쁩니다. 그래서 더 많은 일을 하고 싶지만 충분한 시간이 없게 됩니다. 가장 성공을 거둔 리더들을 통해 배우고 스스로의 일정을 만들어 보십시오. 너무 바빠서 중요한 일을 돌보지 못하는 일이 없게 하십시오!

Nathan Jamail, president of the Jamail Development Group and author of four bestselling books including his newest release “Serve UP & Coach Down.” Nathan Jamail is a leading expert in organizational leadership. Nathan has spent the last 14 years coaching top executives and teaching thousands of leaders around the world on Leadership, employee coaching, selling skills and cultural development. Nathan’s clients span across all industries from financial services, technology, military, manufacturing, hospitality, and many more. To learn more about Nathan Jamail, visit www. nathanjamail.com or follow us on Twitter, LinkedIn and Facebook.

나단 자메일은 자메일 개발 그룹(Jamail Development Group)의 사장이며 “Serve UP & Coach Down(서브 업 코치 다운)”을

집필한 베스트 셀러 작가입니다. 나단 자메일은 조직의 리더쉽 분야의 유명 전문가입니다. 나단은 지난 14년간 최고 경영인들을 코칭하고 전세계의 수많은 리더들에게 리더쉽, 직원 코칭, 판매 기술 및 회사 문화 발전에 대해 가르쳐 왔습니다. 나단의 고객층은 금융 서비스, 테크놀로지, 군사, 제조, 병원 분야 등 다양한 업계의 종사자들입니다. 나단 자메일에 대해 더 알아보시려면 www.nathanjamail.com을 방문해 보시거나 Twitter나 LinkedIn, 혹은 Facebook으로 팔로잉해 보시기 바랍니다.

Beauty

Ambassador Styling Tools

By Sara Rueda

StylingPerfection Styling Perfection

Anice hairstyle or fresh makeup alone might not elevate a look to a work of art. It takes the perfect pairing to truly make a statement. In the world of celebrities, a successful pairing can be the determining factor between landing on the ‘Best Dressed’ or ‘Worst Dressed’ list. Though crafting the ultimate look can be overwhelming, it’s not impossible. And, it doesn’t require a styling team or a hefty price tag. The perfect pairing only requires a unique style and the right tools.

An easy way to become your own style guru is to adopt not just one, but a few go-to looks. Style experts and wellness experts alike recommend laying out the week’s outfits ahead of time as a pro-tip. Why not do the same with the rest of your look? Then, all that’ll be left to do is rock your look and feel amazing! Below are a few ideas to help get you started.

Among this year’s hottest hair looks is a dramatic, deep side part.

Simply place your part and add some texture with the Gold ‘N Hot 1” Ceramic Straightening Iron. The deep side part is a favorite because it’s a complimentary style for a variety of lengths. This look is top notch, especially when paired with a bold cat eye. It helps draw attention to the eye line, giving you the stage to serve a fierce look.

Or, take your beach waves straight to a Malibu magnitude. All you need to craft perfect bends is a Gold ‘N Hot 24K Gold Professional Spring Curling Iron. The 1-1/4” or 1-1/2” barrel sizes are best for looser waves. Complete this look by brushing on some good mascara and sliding on a glossy nude for a lush lip. You’ll be sure to bring the sunshine anywhere you’re headed.

In the case that your outfit calls for a chic pulled-back look, grab some Infusium 23 Original Leave-In-Treatment spray. Give your hair a spritz, style a sleek, low bun or messy top knot and enjoy a healthy-looking, glossy sheen. Then pair with a bold lip (Who doesn’t love a red?) for a full-on bombshell effect.

Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Be sure to check out all the first-rate styling tools and hair care products we have to help you behind the chair and add to your collection today. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Meet Sara Rueda Content Marketing Manager

Brenda Oglesby,

Christian book author and former Dudley Products Representative

Brenda Oglesby is a native of Texas where she has lived for all her adult life.

After graduating from Grambling State University with a Bachelor’s degree in Chemistry, she returned to Texas and started her career in the oil industry with Dowell Division of Dow Chemicals. While working at Dowell, Brenda met her husband, Robert Oglesby and they have been married for 35 years. They have one son, Robert Oglesby III and one grandson, Jordan.

After leaving Dowell, Brenda was in search of a new career opportunity and was introduced to Dudley Products in 1989 by William McDonald, the father-in-law of her college friend. Her initial contact with the company was with Joanie Hayes in Charlotte, North Carolina. It was after that meeting that she became a sales representative covering territory in Galveston, Texas and the surrounding areas. After attending her first sales meeting at Dudley Products home office in Greensboro, North Carolina she became very excited about her new opportunity and the potential it offered. Dudley’s leadership, motivation and keen business sense had a profound impact on Brenda. The many inspirational books, videos and strategies for success he offered were taken to heart. She applied the knowledge that Dudley provided and became a member of the elite Top Sales Reps. Dudley often spoke of developing millionaires, and Brenda decided that she would be one of them. After five years with the company, she resigned to start her own business in daycare. Brenda also went back to school and earned a Master’s Degree in Child Development at Texas Southern University.

Urban Call Briefs

by Lafayette Jones

Brenda and her husband started Start Smart Academy in their home with 12 children. Within months, the enrollment outgrew their home, and they pursued the purchase of their first building. After filling up the first building, they purchased a second building and very quickly developed a waiting list of parents wanting to enroll their children. After 27 years of operation, their centers are still rated as centers of excellence in education, care, safety and overall child development.

After many years of God’s blessings, Brenda received the call of God to teach the gospel. To help meet this call, she attended Oral Roberts University for two years. She taught classes on the New Testament, Old Testament, led weekly bible studies, taught on a weekly radio broadcast and participated in speaking engagements. Brenda has authorized five Christian books: “Faith that Works,” “Healing is For You,” “Walk In Your Blessings,” “Songs of Praise” and “Adversity Comes, Adversity Goes.” She is currently working on a prayer book. Brenda’s ministry continues today with a message of faith, healing and deliverance.

SB

, President of Fuller Products Company

S.B. Fuller (June 4, 1905 – October 24, 1988) was an American entrepreneur and founder and president of the Fuller Products Company, publisher of the New York Age and Pittsburgh Courier, head of the South Side Chicago NAACP, president of the National Negro Business League and a prominent Black Republican.

Fuller’s life was an illustration of business success and self-help. His company gave inspiration and training to countless aspiring entrepreneurs and future leaders, including John H.

Fuller

Brenda Oglesby Christian book author, former Dudley Products Representative

Brenda Oglesby Christian book author, former Dudley Products Representative

Jimmy Davies

Fuller and Dudley Mastermind Disciple & Member

SB Fuller President of Fuller Products Company

SB Fuller President of Fuller Products Company

Urban Call Briefs

by Lafayette Jones

Johnson of Johnson Publishing, George Ellis Johnson founder of Johnson Products, and Dr. T. R. M. Howard. Joe L Dudley Senior Greensboro North Carolina Dudley Products company.

Fuller had a daughter named Mary F. Casey, whose son is Martin. Martin worked for the company in 1978. In 2016, he purchased all of the rights to Fuller Products company and its manufacturing rights from Joe L. Dudley Sr. In 2020, Martin plans to open a manufacturing company in Gary, Indiana to expand the Fuller products brand and launch the product line under “My Fuller Beauty, Inc.”

Fuller, who has no relation to Alfred C. Fuller, founder of the Fuller Brush Company, was born into rural poverty to a sharecropper family in Monroe, Ouachita Parish, Louisiana in 1905. The family’s poverty was such that he had to drop out of school in sixth grade. At 9 years old, he was selling products door-to-door and gaining experience as an entrepreneur. At 15, his family moved to Memphis, Tennessee. Two years later, his mother passed away, leaving seven children to fend for themselves.

His career as an entrepreneur started after he borrowed $25 using his car as collateral. Along with his friend Lestine Thornton, who later became his wife, he invested in a load of soap from Boyer International Laboratories - the manufacturer of Jean Nadal Cosmetics and HA Hair Arranger. His success in selling soap door-to-door inspired him to invest another $1,000. He incorporated Fuller Products in 1929. In four years, he would be promoted to a manager at Commonwealth while continuing to grow his own company to a line of 30 products and hiring additional door-to-door salespeople.

The substantial number of African American families who moved to the Southside of Chicago during the Great Migration became the customer base from which Fuller Products would see tremendous expansion. The additional growth was sufficient for the company to open its own factory in 1939. In 1947, Fuller purchased Boyer to prevent its bankruptcy, keeping his ownership a secret. The company began to manufacture and sell a diverse line of commodities from deodorant and hair care to hosiery and men’s suits. Fuller also purchased several newspapers including the New York Age and the Pittsburgh Courier. Additionally, he owned the South Center Department Store and the Regal Theater in Chicago.

In an interview that same year with U.S. News and World Report he said, “Negroes are not discriminated against because of the color of their skin. They are discriminated against because they have not anything to offer that people want to buy.” Afterward, his company suffered severe setbacks as many of his comments were reported out of context. Major national black leaders reacted angrily and called for a boycott of Fuller Products. In 1968, Fuller sold unregistered promissory notes in interstate commerce for which he was charged with violating the Federal Securities Act. After pleading guilty, being placed on five years’ probation, and ordered to repay creditors $1.6 million, Fuller Products entered bankruptcy in 1971. Although the company reorganized, reported profits of $300,000 in 1972, and the cosmetics portion of the old company was rebuilt, it never returned

to the firm’s previous levels of size or profitability.

In 1976, Fuller, as a result of health problems, asked his top distributor, Joe Louis Dudley, Sr., to move to Chicago and become President of the Fuller Products Company. Dudley ran both Fuller Products Company and Dudley Products Company from 1976 until 1984. In 1984, Fuller Products Company was purchased by Dudley.

Fuller was 83 years of age when he died at St. Francis Hospital in Blue Island, Illinois from kidney failure.

Source: Wikipedia

Jimmy Davies

Fuller and Dudley Mastermind Disciple & Member

Jimmy Davies,

Fuller and Dudley Mastermind Disciple & Member

Jimmy Davies is the past president of the Raleigh/Durham Chapter of the Fuller & Dudley Mastermind Business Meeting - a group that educates and supports African American entrepreneurs and encourages entrepreneurship.

Davies is also the owner of Every.Black. The mission of Every.Black is to assist, educate and inspire people to create wealth through entrepreneurship, by leveraging technology and a strategy of global networking. Every.Black is a membership-based company where anyone can get a free listing or join through the website (www.Every.Black). To achieve the mission, mastermind meetings are held each week where entrepreneurs can read and discuss positive books while networking with like-minded individuals. The members are continuously promoted on the website, at trade shows, through social media and email blasts. Also, 35 radio shows about entrepreneurship air each Monday on the Every.Black Radio Channel on 881TheTruth.com. The shows are also available on the Every.Black podcast at www.Patreon.com/EveryDotBlack. Members of Every.Black host the shows and podcasts.

Davies is currently planning the first Every.Black Entrepreneur Virtual Conference to be held on June 6-7, 2019. Those interested in the conference can email Info@Every.Black, call 919-265-8045 or register to attend the free conference at www.Every.Black/Conference. The conference is an extension of the mission of Every.Black and is open to the public. Learn from businessmen and businesswomen that are actually doing it and then apply those lessons to your own ventures.

Davies received his B.S. in Applied Mathematics with a minor in Physics and a minor in Land Surveying/Topographical Drafting from Ferris State University, Big Rapids, Michigan. He is the past president of the Raleigh/ Durham Chapter of the Fuller & Dudley Mastermind Business Meeting.

He worked as FileMaker database developer from 2000 to 2015 as a contractor and employee for numerous corporations including; Apple Computer Inc., Design Masters Associates, Right Minds Marketing Agency, Child Care Services Association and Hey Spine and Scoliosis Clinic. He also founded MacMasters Computer Services, a computer training and database development company that he operated from 1988 to 2015. As the owner of MacMasters, he conducted computer-training workshops in more than 30 cities throughout eight southeastern states and trained over 5,000 individuals on a wide variety of Macintosh software. Past clients include: NASA/Langley Research Center, all branches of the US military (Navy, Marines, Army, Air Force, Coast Guard), Jefferson Laboratories,

General Dynamics, The College of William & Mary, E.I. DuPont, General Electric, Hampton Univ., SAS, Duke Medical University and SunTrust Bank.

Davies has served as a presenter and panelist on the subject of technology at numerous conferences around the country including the Congressional Black Caucus Foundation, Inc., in Washington DC, Boston MacWorld and the Sickle Cell Anemia conference in Miami, Florida.

He has traveled extensively throughout East Africa and Asia and is a member of Phi Beta Sigma Fraternity, Inc., a member of the U.S. Chess Federation and proud father and grandfather.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Skincare & Cosmetics

It’s not always about haircare and styles with your customers. They care about their skin as well. Whether they are trying to even out their complexion, address issues with acne or simply want to moisturize, they’ll be in search of a holy grail product to address their needs. There are a handful of products that sell exceptionally well at Jinny Beauty Supply. Here are the Top 5 in this category.

1

By Natures African Black Soap BYN57601

African Black Soap has long been a staple in the multicultural community. It does everything from addressing eczema to ridding the skin of acne. This particular soap has sold very well with OTC stores and will be a hot product at your store.

Highlights

• Relieves acne and removes blemishes.

• Prevents rashes and dry, scaly skin.

• Cleans pores and rejuvenates the skin.

2

Crusader Medicated Safety Soap CRU003

Clear, healthy skin is only a bar of soap away. It contains Triclocarban and Irgasan DP300 that helps eliminate clogged pores. That means a lower likelihood of pimples, blemishes and body odors. It’s no wonder that this soap is a popular seller.

4

Aztec Secret Healing Clay

AZT1169

Shoppers prefer multifaceted products. That’s probably why they enjoy the Aztec Secret Healing Clay. Not only is it known to be a powerful clay mask for the face, but it can also be used for body wraps, clay baths, foot soaks and more.

5

3

Idelle Lab Sea Breeze Astringent

SEP0401

Just because you washed your face doesn’t mean it’s completely clean. Enter: Sea Breeze Astringent. It deeply cleanses pores by removing trapped oil, dirt and makeup for clean skin. Customers also enjoy using it on the scalp in between shampoos.

Cococare 100% Cocoa Butter Stick

CO01100B

Struggling with dry skin and stretch marks? Not anymore, thanks to the Cococare 100% Cocoa Butter Stick. This moisturizer goes on smooth and hydrates the skin immediately. It also aids in the prevention of stretch marks. Perfect for all skin types.

Real multicultural heritage

Consumers have trusted Palmer’s® products since 1840

Real natural formulas

Products containing the healthy ingredients consumers want and none of the nasties!

The Importance of Body Care For your Store and Your Customers

The beauty industry’s focus is always changing as your shoppers’ needs continue to evolve. While they’ll still need their hair care products, wig units, extensions and cosmetics, there’s another niche that’s becoming just as important as these other categories: Body Care.

Glowing skin and natural beauty are all the rage, and that means your shop has to keep up with the growing demand. According to the 2018 Kline Group’s Body Care: U.S. Market and Opportunities report, consumers are increasing their interest in pampering and spa-like products that allow them to enjoy in self-care at home. Body and shower oils have continued to gain momentum in this category, reporting an 85% increase in popularity. Foot care was also a winning product niche. A star ingredient has proven to be coconut oil, as it is seen in a variety of body care products from cleansers to lotions.

What does this all mean for OTC stores? It means there’s an opportunity to meet your customers where their interests lie. Natural oils will continue to be a great seller, so hopefully, your store has already taken advantage of this trend. Products like Palmer’s Natural Fusions collection and brands like Nature’s Spirit cater to that burgeoning interest. Foot and general body care can also start at home with items such as

the Dr. Teal’s Pure Epsom Salt Solution.

If coconut oil is what your customers seek, the OKAY 100% Pure Coconut Oil is an easy sell. Brands such as SheaMoisture have devoted entire collections to this ingredient, and most skincare companies have created coconut-focused items such as the Dermactin-TS’s Coconut Daily Facial Cleanser. Stocking up on those products will increase the likelihood of sales.

Even temporary versions of popular body care services are growing in popularity. Another trending body care item is Lash Enhancer Products. While the focus has been on lash extension services and consumable lash and brow products, there is still room for the OTC store to get in on this trend. Many of your customers may not want to ingest vitamins or get the expensive lash extension services. Offer the alternative with an assortment of false eyelashes. Single and strip lashes should be available to accommodate the novice lash wearer and the more experienced shopper. Brands like Ardell offer a myriad of options.

With body care becoming a more significant focus for your shoppers, it will increase your opportunities to expand your product offerings and increase your potential sales.

Refresh Your Spring Look.

with up to 8 weeks of rich conditioning color!

The big show the biggest show in jinny history Chicago

Jinny Beauty Supply of Chicago and Atlanta held The Big Show to celebrate the biggest show in Jinny history on March 24 and 31 respectively. The company’s VIP customers were invited to partake in special promotions and unbeatable deals. Every show exceeds the one from the year before and this year’s events did not disappoint. Attendees walked away amazed, looking forward to the next Jinny Beauty Supply tradeshow.

Ken Klibaner at the Andis Company booth.

Fantasia Industries Corp.

Catherine Park and Rebecca Han were all smiles at the tradeshow.

Daniel Lee, Winnie Kim, Hannah Lee, Ted Yoon, Jason Lee and Alex Yoon were on board to help at the Big Show.

HOYU America booth.

As I Am booth.

Marc Anthony True Professional

Murray’s Worldwide booth.

Ecoco Inc. booth.

High Time Products booth.

AFAM Concept booth.

Strength of Nature booth.

The HAIN Celestial booth.

Brock Beauty booth.

Taliah Waajid booth.

P&G booth.

L’Oreal Technique booth.

Coty booth.

Sunny Isle booth.

Softsheen-Carson booth.

Namaste Laboratories booth.

KAB Brands booth.

The Mane Choice Hair Solution booth.

RICH by Rick Ross booth.

Curls booth.

Imperial Dax booth.

Vogue International booth.

Universal Beauty booth.

House of Cheatham booth.

Dream World Products booth.

Customers learn about all of the items Spunge For Men has to offer.

TJ Dickinson tells a customer about the latest products at the tradeshow.

King Research booth.

Customers place orders at the Revlon booth.

Customers flock to the Urban Beauty booth.

Deva Curl booth.

E.T. Browne booth.

OMT, LLC booth.

Revlon booth.

Inspired Beauty booth.

Sundial Brands booth.

Vendors prepare for the throngs of customers to arrive.

Customers chat with vendors about their products and deals.

M&M Products booth.

High Ridge High Beam booth.

Innovative Beauty booth.

Geneico booth.

Xtreme Beauty International booth.

Attendees flocked to the Taliah Waajid booth.

Oster and Fromm International booths.

Zotos Professional booth.

Urban Beauty sales reps showcase their hair products to customers.

Attendees place an order at the Softsheen-Carson booth.

Laura Klauser, Garrett Wright and Afua Odame at the AFAM Concept booth.

Customers place orders at every booth.

Ecoco Inc. booth.

Jinny Products booth.

Attendees peruse the products at the M&M Products booth.

Luster Products booth.

Attendees checked in at each booth to learn about sales deals.

Urban Beauty sales representatives greeted customers.

William Harvey booth.

Thomas Crumpton educates an attendee at the Wahl booth.

Coty sales reps help customers place orders.

Sashapure booth.

These customers were thrilled to be at the Jinny Big Show.

J. Strickland booth.

Attendees enjoyed the lunch provided by Jinny Corp.

Customers lined up to partake in the generous buffett of food.

Joyce Park, Winnie Kim, Catherine Park, Hannah Lee, Michelle Lee, Daniel Lee and Johnny Cash Lee were all smiles at the tradeshow.

Winnie Kim, Michelle Lee and Christina Pliego were glad to meet new customers.

Jinny Corp. CEO Ann Jhin and guests were in attendance at the tradeshow.

Alex Yoon, Jason park, Hannah Lee, Catherine Park and Noah Cho of Jinny Corp.

The Dream World sales team were ready to serve the tradeshow customers.

Art Emm, Daniel Lee, Steven Fischman and Kevin Lee of Jinny Corp.

The big show the biggest show in jinny history Atlanta

Andrew Kim, Jake Kim and Karla Arcos helped register attendees at The Big Show.

Veronica Kim and Julia Ma help register attendees.

Veronica Kim and Jessica Hong greeted customers .

Jenny Choi, John Jo, Hai Nguyen and Andrew Kim were all smiles at the registration table.

Jeff Choi, Thomas Crumpton and Garrett Wright smile for the camera.

Xtreme Beauty International booth.

Conair booth.

(right) Tom Wuellner and Yong Kim at the Geneico booth.

Sunny Isle booth.

Brock Beauty booth.

Robert E. Lee and Patrick Clark of Ampro Pro Styl.

Selina Davis of Namaste Laboratories.

Deva Curl booth.

Sashapure booth.

Cantu Beauty booth.

Walt Winslow of KAB Brands.

Kevin Mason and Janice Doctor of L’oreal Technique.

Ken Klibaner and xxxx at the Andis Company booth.

Jane Carter Solution booth.

Fantasia Industries Corporation booth.

Kaleidoscope Hair Products booth.

Posner booth.

Belal Ahmed and Michael Shless of As I Am.

Kimberly McKee of FHI Heat.

Jessica De Vault Hale of OTC Beauty Magazine and Garrett Wright of Jinny Corp.

Fiske Sunflower booth.

Linda Woods and Lila Vaughn at the American International Industries booth.

Murray’s Worldwide booth.

P&G booth.

M&M Products booth.

House of Cheatham booth.

J. Strickland booth.

Todd Smith of the Kirschner Group.

Jeff Higgins at the Fromm International booth.

Ecoco Inc models were seen on the tradeshow floor handing out samples.

Throngs

Softee booth.

The Mane Choice Hair Solution booth.

Mike O’Kasick at the E.T. Browne booth.

Austin Rumsey assists a customer at the Revlon booth.

An Urban Beauty sales rep assists a customer.

LaShaunda Franklin, Afua Odame and Garrett Wright at the AFAM Concept booth.

of attendees visited the tradeshow.

The Jinny Corp. staff registeres attendees for the Big Show.

HOYU America booth.

Curls booth.

Universal Beauty booth.

King Research booth.

Mayra Landestoy, Laura Strouse and Gilbert Landestoy of Vogue International.

By Natures booth.

Ambi booth.

Jimy Nabi of Jimy Bros. booth.

Brandyn Muegge of Marc Anthony True Professional.

Luster’s Hair Products booth.

Eden Bodyworks booth.

Jeff Cho, Sammie Cho and Sue Seok of Jinny Corp.

Sundial Brands booth.

Tim Robitaille of Jinny Corp. and Tara Coleman of Softsheen-Carson.

Urban Beauty booth.

Taliah Waajid booth.

Hannah Kim of Kendo, LLC.

Cantu Beauty booth.

Dream World Products booth.

Chloe Kim, Sue Seok, Jeff Cho, Jake Kim, Clay Kim and Steven Kim of Jinny Corp. Strength of Nature booth.

Steven Kim, Chloe Kim and Clay Kim of Jinny Corp.

Urban Beauty booth.

Ecoco Inc. booth.

Jessica De Vault Hale of OTC Beauty Magazine.

CLIPPER TIPS

Sponsored by Andis Co.

Keep Your Trimmer Blades Fresh!

by Kenny Duncan

We all know one of the key factors for trimmer performance is the motor. However, the next most important feature of a trimmer is the precision delivered by the blades. Blade performance is affected three major factors:

• Blade sharpness

• Blade tension (pressure against each other) and

• Cleanliness

Let’s talk about blade tension…All magnetic motor trimmers have an armature that controls the tension of the blades. This is regulated by a tension screw. In rotary motor tools, the tension screw design is replaced by a spring design which applies continual tension, maintaining consistent pressure – unlike screws that can loosen up over time. Each tension design has its own advantages, but both need to be serviced from time-to-time to keep the trimmer running at peak performance.

I love to use rotary motor tools. However, mine see a high volume of use and the blade springs can get worn over time. This is not a problem with Andis trimmers as they sell replacement blades for the most popular rotary motor tools such as the Slimline® Pro Li and the new Cordless T-Outliner® Li. The T-Outliner Li has two different blade options, the original shallow tooth blade and the deep tooth GTX blade. Both blade options are now sold with the pre-installed spring-loaded bracket that resets the performance of the Cordless T-Outliner to “like-new” condition. The Slimline Pro Li has always had replacement blades that were sold with the spring-loaded tension brackets as one unit and now the Cordless T- Outliner does too!

I recommend blades be changed at least once a year to avoid the dragging/snagging caused by dull, worn blades. I also suggest having a replacement blade on hand before they are needed. By encouraging customers to keep their blades fresh, store owners can create an opportunity to sell more replacement blades. Store owners should also display trimmer replacement blades in plain sight of frequent customers. The combination strategic shelf placement and conversations about replacement blades is a recipe for increased sales and more satisfied customers!

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Only the most restorative ingredients captured from THE SOURCE.

THERAPY TRENDS

The Skincare Matrix

by Elayne McClaine

A review of the major skin care brands reveals that there is a multi-level matrix of sub-brands. Within the matrix are collections of customized skincare regimens. These customized collections are defined by task, target and form on one axis. On the other axis are the lifestyle, environment and treatment concerns that lead to purchase decisions. Customized branding may reflect the polluted city lifestyle of one customer versus the sun-kissed, natural lifestyle of another. Customers get to customize within the brand’s offerings to select from the full matrix. It’s simple - does one need a youth-oriented acne skin cream to blend in with their stressful city lifestyle. Or does the customer want a collection of luxurious, yet rapid wrinkle reduction eye, cheek and throat firming products to work day and night?

Basically, there are two different types of skincare products-those used for daily skincare maintenance, and those used for specific skincare maladies. However, every major brand offers iterations of smaller branded collections that vary by positioning, image and price point. Brands are stratified by age, lifestyle and specific needs. Customers are shopping within their favored brand to identify a customized set of products that reflect their image and price point. They may cherry-pick within a brand for purchases that reflect their perception of customization.

When reviewing the merchandising of skin brands, be reminded that each shelf represents a subset of the brand that has been differentiated for a unique customer or a unique skincare malady. The skincare sections of OTCs should reflect this ability to offer customized collections. There may be lessons learned from the hair care section. Consumers believe branded product “go together.” Once consumers buy into the brand identity that matches their needs, they will want to select multiple purchases within the matrix that matches their profile.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

Festival Hair Inspiration From L’Oreal Paris

Three

Ideas to Rock at Your Next Festival

NEW YORK, April 11, 2019 /PRNewswire/ -- With festival season is around the corner, it is the perfect time to experiment with bold hair looks. Whether you are attending one of the festivals or just want to channel the festival vibes, L’Oreal Paris has you covered (literally). The brand’s Colorista Collection offers a range of products that let you play – and have fun – with color to create a variety of looks.

SPACE BUNS

Space buns are a classic festival look – they are tried and true and remain a crowd favorite. Modernize the look this year by adding out-of-this-world color.

To begin, use a comb to part the hair into two even sections from the front of the head to the nape of the neck. Then, take hair elastics and secure two ponytails on each side of the head, which will serve as the basis for the buns. With the ponytails in place, add the desired amount of Colorista Hair Makeup into the palms of your hands and run through each ponytail. Colorista Makeup leaves the hair feeling natural, making styling afterwards easy. The look is customizable – go full pony coverage, highlight strands, or make each bun a different shade.

Then, lock the buns in place with Elnett Satin Strong Hold Hairspray. Finish by wrapping each ponytail in a swirl to secure the buns in place with more elastics.

THE RAINBOW EFFECT

Go all out with the rainbow effect. While many festival looks incorporate color, this one is intended to really show off your creative side.

To create this look, use Colorista 1-Day Sprays for a bold look without the commitment. Choose four to five shades of the sprays and apply them in stripes in the order of your choosing. The sprays will give an instant color payoff on all hair types and are easy to apply. After you’ve created a unique pattern, brush and style as desired. Some favorite finishes are braids, a side swept ponytail, or beach waves.

BRAIDED BANGS

To begin, part the hair down the middle and gather the front portion of hair. Then, put Colorista Hair Makeup on the palms of your hands. Glide onto the separated strands – make different parts of the strands different colors to make the braids rainbow, or tame down the look by using one color. Next, braid each side on a diagonal. The Colorista Hair Makeup will give the braids an on-trend, faded color look.

To complete the look, hold the braids in place with sparkly or colorful hair clips. Style the rest of the hair as desired.

All products are available at lorealparisusa.com, and mass, food and drug retailers nationwide.

About L’Oréal Paris:

Keep your bangs from frizzing out in the desert heat with this super easy look that is both practical and fun.

The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include bestseller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa. com or follow on Instagram (@LOrealMakeup, @LOrealHair, @ LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@ LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@ LOrealParisUSA).

Hair Color

in-cosmetics Global crowns Nuxe Group as 2019 Formulation Challenge winner

The world’s leading personal care ingredient event again pitted manufacturers against each other in head-tohead challenge against the clock

in-cosmetics Global returned to the beauty heartland of Paris from 2-4 April where four cosmetic and contract manufacturers battled it out in a nail-biting Formulation Challenge, with Nuxe Group coming out victorious.

The Challenge, sponsored by Lonza, pitted some of the industry’s best formulators and scientists against each other in a 90-minute race to create a cosmetics or personal care product from a box of mystery ingredients. The aim this year, set by official in-cosmetics Global technical advisor Lorna Radford, was to create a sleeping product with a perfect formulation that could be recreated, as well as a believable and shelf-ready marketing story

JD Beauty, Owners of WetBrush, Bio Ionic and Ouidad, to Merge with Goody Products

Creating a transformational platform to better serve the beauty industry

HAUPPAUGE, N.Y., March 11, 2019 /PRNewswire/ -- JD Beauty Co., LLC (“JD Beauty”), the company behind the popular WetBrush branded hair care accessories, Bio Ionic hair styling tools and Ouidad hair care, announced today that it will merge with Goody Products, Inc. (“Goody”).

ACON Investments, L.L.C. and its affiliates (“ACON”), owners of Goody since their purchase of Goody from Newell Brands in August 2018, has signed a definitive agreement to buy a controlling interest in JD Beauty from Topspin Partners II, and its affiliates (“Topspin Partners”), a consumer-focused private equity firm, and will combine the businesses.

JD Beauty’s portfolio of dynamic haircare brands, like WetBrush, Bio Ionic and Ouidad, will merge with the iconic Goody Products Inc. to form a powerful multi-brand diversified haircare accessory, liquid and tool company uniquely poised to serve the beauty industry.

Jeffrey Davidson, CEO of JD Beauty who will become CEO of the combined entities upon closing, said: “This is an exciting day for us and the beauty industry. Together we can better serve both the professional and consumer beauty industry, with game changing product development capabilities, dynamic marketing initiatives, and best-in-class sales support and customer service. This transformational acquisition will combine one of the fastest growing companies in the beauty industry with one of the country’s most iconic and trusted beauty brands, Goody. Over the course of our partnership with Topspin Partners, we grew

significantly through the launch of several new product lines, expanded distribution capabilities and the completion of strategic add-on acquisitions. We strongly believe this growth can continue through a partnership with ACON and Goody which will provide us with access to additional resources to build and accelerate our platform.”

Ken Brotman, Founding and Managing Partner at ACON commented, “The combination of JD Beauty and Goody creates a formidable supplier within the industry. We look forward to working with Jeffrey and the entire JD Beauty and Goody teams to continue a growth trajectory for the integrated company.”

Leigh Randall, Managing Partner at Topspin Partners said, “JD Beauty is an exceptional and innovative platform that has redefined the haircare industry. Over the past three years, Jeffrey and the team have grown the company from its single product beginnings in detangling brushes into a multi-category, multichannel platform. We are confident that JD Beauty will continue its growth under ACON and we wish the JD Beauty team the very best in their next chapter.”

Intrepid Advisors and Lowenstein Sandler, LLP served as advisors and legal counselor to JD Beauty. Hogan Lovells LLP served as ACON’s legal advisor.

The transaction is expected to close in late March 2019. Terms of the transaction were not disclosed.

Barbers Get Ready, Wahl Announces Barber Battle 3

Wahl expands on successful online barber battle by adding new haircuts, extending timeline

Sterling, Ill. (March 29, 2019) – Calling all barbers and stylists ready to show the world what they’ve got! Wahl Professional is gearing up to launch Barber Battle 3. This year the competition heats up with the addition of new haircuts and longer application timeframes.

“Wahl strives to be on the forefront of innovation in all that we do and that means constantly improving and expanding. Our third Barber Battle will be the best yet,” says Aaron Flick, senior marketing associate, professional division of the Wahl Clipper Corporation.

Based on input from previous participants, the longer, twomonth deadline will allow participants more time to find models and properly shoot and edit their submission videos. In addition, Barber Battle 3 will challenge participants to show both trendier and well-rounded skills by demonstrating techniques for cutting a selection of new and classic haircuts including a drop fade, a modern mullet and a ceasar cut.

Artists who want their chance to compete for the ultimate barber bragging rights are encouraged to register for the Wahl Ambassador Program at wahlpro.com. In doing so, they will be the first to receive details about Barber Battle 3 and all information related to submission deadlines. Barber Battle 3 is expected to

take submission videos from June 1 – July 31.

“My career has changed since being named the first Barber Battle winner,” says Benny Machado, “Winning sparked a passion to help others and has given me the platform to do so. Many doors have opened, and I’ve had the privilege to travel to places I have never been before, all while I do what I love to do.”

HOW WAHL BARBER BATTLE 3 WORKS

Applicants will have two months to create a video showcasing their skills on three separate cuts. A panel of judges will review and score all the videos and the grand prize winner will earn an honorary one-year membership on the Wahl Education and Artistic Team (W.E.A.T.) and a selection of Wahl Pro tools including the entire 5 Star line.

The top three barbers, based on the judges’ scores, will receive Wahl prize packages and be featured on the Barber Battle website and Wahl Professional’s social media channels. The additional top finishers will have their work showcased on Wahl Professional’s social media channels.

“I applied to the first barber battle and finished in the top ten. I was determined to finish in the top the next year, so I watched the 2017 winners’ videos over and over and did my homework so that I was ready for the competition,” says Kevin Nguyen, Barber Battle 2 winner and honorary W.E.A.T. member.

In addition to Kevin’s advice, Wahl Professional recommends that barbers choose their models wisely.

“It’s a good idea to study the rules thoroughly before starting the process to make sure that no technicalities are missed,” says Flick. “It’s also beneficial to hire a videographer or use a good camera. Most importantly, this is your stage so show your personality.”

The Best of in-cosmetics’ Innovators Recognized

in-cosmetics Global, Paris, 2-4 April, Innovation Zone Awards 2019

in-cosmetics Global last night unveiled the winners of its Innovation Zone Best Ingredient Awards 2019 – a celebration of the most cutting-edge personal care ingredients that have been launched in the past six months.

Ingredients businesses large and small put forward their best innovations for contention for Gold, Silver and Bronze places across five categories – Best Active Ingredient, Best Functional Ingredient, Green Ingredient, Make-Up Bar Award and the Sensory Award. Judged by some of the industry’s foremost experts, the awards are highly respected around the world and demonstrate the fantastic innovation that is on display at in-cosmetics Global.

A further Rising Star award was handed out for the first time, coined to recognise a first-time exhibitor at in-cosmetics Global. Entrants were judged by the range of their offering, as well as innovation, commodity, how many sectors they can accommodate and how solutions-orientated the product range was.

This year’s winners are as follows:

Rising Star Award

• Vitalab

Best Functional Ingredient

• Gold: Gattefossé - Emulium® Illustro

• Silver: Vantage Specialty Ingredients, Inc. - InstaMask™

• Bronze: CLARIANT - CareMag D

• Bronze: PolymerExpert - EMC30

Best Active Ingredient

• Gold: Vytrus Biotech - OLEA VITAE PLF

• Silver: Hallstar - LOOK Oléoactif®

• Bronze: Givaudan Active Beauty - Darkenyl™

Green Ingredient

• Gold: Vytrus Biotech - Sarcoslim Re-Shape PRCF

• Silver: Lipotec Active Ingredients - LUMICEASE™ blue ingredient

• Silver: LABORATOIRES EXPANSCIENCE - SKINHAIRGIUM BIO

• Bronze: Vitalab – NutriVita

Sensory Bar Award

• Gold: Arkema – A sensorial journey with orgasol powders

• Silver: Adeka Europe – NOL GT-730 & GT-930, Thixotropic memory gel

• Bronze: Sumitomo Seika – Aqupec MG N4OR

Make-Up Bar Award

• Gold: Daito Kasei Europe – 100% natural or innovative textures

• Silver: Tagra – Cameleon Caps

• Bronze: Sun Chemical – Intenza Glitter Effects

Best Functional Ingredient

Rising Star Award

Best Active Ingredient

Green Ingredient

Sensory Bar Award

Make-Up Bar Award

Continued The Best of in-cosmetics’ Innovators Recognized

Dr. Andrea Mitarotonda, Independent Consultant for the industry and member of the awards judging panel, said: “This year’s entries brought unrivalled innovation to Paris with some incredible

“in-cosmetics Global is the event of the year for those in the personal care industry to see the newest creations before they hit the market, with many suppliers choosing to launch their latest products at the show. The Innovation Zone Best Ingredient Awards reward excellence, while it was a pleasure to bestow the first-ever Rising Star award to Vitalab. I am excited to see some of the incredible formulations that will be created by manufacturers

For more information visit the show website: http://www.in-

APHOGEE UNVEILS NEW CURLIFIC! HYDRATING CURL SERUM

LOS ANGELES, CA (March 2019) – ApHogee, a leader in providing serious hair care and protection solutions for textured and damaged hair, has unveiled their latest breakthrough – Curlific! Hydrating Curl Serum (6 oz./ $8.95 MSRP).

Curlific! Hydrating Curl Serum works quickly and effectively to deliver a luxurious, luminous glossy shine to all types of curls and textured hair, while delivering lasting hydration and light control with just the right amount of hold. This is a must-have in any curly-girl’s hair styling regime!

This finishing serum is ideal for wavy-coily hair types with fine to coarse hair. It is infused with effective ingredients including Quinoa Amino Acids.

ApHogee’s Curlific! Hydrating Curl Serum is supersimple to use! Simply apply a small amount to damp hair, using fingers to shape hair into preferred style. Use a diffuser or air-dry hair – the results are gorgeously-conditioned

curls that stay in place but with no “crunchy” hold. Now who wouldn’t love that?

This amazing serum also works well with Curlific! Texture Treatment Intensive Repair (8oz/ $8.99 MSRP) – which restores elasticity and life to dry, damaged and textured hair. ApHogee is available at Sally Beauty Supply stores nationwide, Walmart, and other beauty supply stores and salons. For more information, visit us online at www. Aphogee.com.

ABOUT APHOGEE

ApHogee, owned by KAB Brands LLC, is a brand specializing in hair care products that treat and repair damaged hair, as well as addressing the specific needs of textured hair. The core product in the ApHogee brand is their renowned TwoStep Protein Treatment, which is well known among salon professionals and consumers for stopping hair breakage and restoring severely damaged hair. All ApHogee products are cruelty-free, never tested on animals and safe on color-treated and chemically-treated hair.

Wahl Professional Promotes Anne Marie Kollias to U.S. Director of Sales and Marketing.

Sterling, IL (March 29, 2019) – Wahl Professional is pleased to announce the promotion of Anne Marie Kollias to the position of U.S. Director of Sales and Marketing. Kollias had held the position of national sales manager for Wahl Professional since starting with the company in 2015. Kollias will continue to oversee all U.S. sales accounts and add day-to-day operations, marketing and product coordination responsibilities to her role.

“I am so proud to be part of this team and this journey, says Kollias. “Sales are the fuel that provides resources for Wahl’s continuous research, innovation and

growth, says Kollias. “And marketing is Wahl’s opportunity to make connections with our customers and the professional beauty industry with many touchpoints that allow us to tell our story and build relationships. I’ve learned, no matter what category of this industry you work in, our business is a relationship-driven business from end to end. From manufacturer to distributor, distributor to salon, salon owner/manage to beauty professional and beauty professional to customer, we’re all in the people business.

“Anne Marie has been instrumental in growing our professional division within the U.S. As a result, it’s a natural fit for her to expand her role and we’re so pleased she’s accepted this challenge,” says Lance Wahl, Global Vice President of Professional Products.

In focusing on the future, Kollias says, “We feel a strong sense of responsibility

to continue laying the foundation for the next generations. We will continue to work with barbers and stylists, distributors, professional beauty stores, field sales teams and our talented Wahl Education and Artistic Team (W.E.A.T.) members to develop the industry’s best tools.” In addition, Kollias’ vision includes developing a stronger connection between professional tools and fashion.

“Most people don’t realize that the evolution and innovation of clippers, trimmers and finishing tools has greatly influenced hairstyle and fashion trends. We will continue to bring a fashion focus to the professional teams’ marketing and education efforts.”

Kollias’ previous positions include Vice President of Spa Operations for Me Spa, Spa Director, District Manager and National Field Sales Manager for Coldwater Creek.

REP RAP

Delta Industries, producer of spray bottles since 1962, has appointed Gerry Udell, Inc. as its professional beauty rep for the Northeast.

According to Gerry Udell, Delta is one of the largest manufacturers of spraying, dispensing and packaging products in the United States.

“Delta Industries is based in Philadelphia, which offers an added advantage to our customers, as they can receive their orders in a prompt manner,” says Gerry Udell. Delta recently introduced the Mist Spray bottle, which is an ultrafine mister

that bridges the gap between trigger sprays and aerosols. It comes in a range of fun designs and offers a continuous spray feature. Gerry adds,

“Delta offers a very easy program for private label bottles to help distributors promote their exclusive brands.” For more information about Delta’s products and programs, contact Gerry Udell, Inc. at 973-338-3100 and v

NEWS

New York City is banning discrimination based on hair, reports The New York Times. New guidelines give legal recourse to individuals who have been harassed, punished, threatened, demoted or fired because of the texture or style of their hair.

The New York City Commission on Human Rights specifically asserts the right of people to have “natural hair, treated or untreated hairstyles such as locs, cornrows, twists, braids, Bantu knots, fades, Afros and/or the right to keep hair in an uncut or untrimmed state.” The targeting of people based on their hair or

hair style at work, school or in public spaces will be considered racial discrimination. The commission can levy penalties up to $250,000 and there is no cap on damages. It can also force internal policy changes and rehirings. Visit nytimes.com

P&G Ventures, the startup studio within Procter & Gamble, unveiled Opté Precision Skincare System (Opté).

After years of development and over 40 patents, Opté has combined the best of optics, proprietary algorithms, printing technology and skin care in one device. Opté scans, detects and corrects hyperpigmentation with precision application to reveal the natural beauty of skin. Most women need treatment only on approximately 10% of their skin, but traditional spot coverage options provide imprecise, broad-stroke coverage.

Opté’s proprietary technology allows it to treat only the small areas that need correction without covering the skin that doesn’t, resulting in a natural, flawless look that makeup and professional treatments are unable to achieve. Opté includes a Precision Wand and Precision Serum that work together to provide immediate coverage and long-term benefits. Visit opteskin.com/.

Gerry Udell

WHEN WHAT WHERE CONTACT

May 4-6 Hair Now: Amer. Hair Loss Council Conf. Nashville, TN ahlc.org/annualconference

May 4-6 Hair Nation Expo 2019 Atlantic City, NJ https://www.hairnationexpo.biz

May 5 NailPro Pasadena Pasadena, CA nailproevents.com

May 5-6 Image Expo Houston Houston, TX theimageexpo.com

May 5-6 Keune Next-Level Color and Design Atlanta, GA keuneeducation.com

May 6 Texture Exposed ECRU NY Academy, Fair Lawn, NJ https://www.ecrunewyork.com/classes

May TBA 27th International Hair & Beauty Show Secaucus, NJ 800-676-SHOW, ihshow.com

May 13-15 BeautyWorld Japan Tokyo, Japan www.beautyworldjapan.com

May 18-20 CT Barber Expo Hartford, CT https://ctbarberexpo.com/

May 18-20 Keune the Collection Atlanta, GA keuneeducation.com

May 19-20 J. Beverly Hills Multi-Texture Coils, Curls, Waves Chatsworth, CA www.jbeverlyhills.com

June

June 2-3 Keune Blonde Out Chicago, IL keuneeducation.com

June 2-3 Keune Creative Design Atlanta, GA keuneeducation.com

June 2-6 ECRM/EPPS Skin, Bath, Cosmetics, Natural Location Pending ecrm.marketgate.com

June 3-6 ECRM/EPPS Hair Care & Multicultural Hair TBA ecrm.marketgate.com

June 4-5 WWD Beauty Summit

New York, NY https://fairchildlive.com

June 4-5 Nat’l Assoc. of Wholesalers-Distributors Billion-Dollar CIO and CFO Roundtables Chicago, IL naw.org

June 8-10 Hair Expo Australia

Sydney, Australia hairexpoaustralia.com

June 9-10 BarberCon powered by BarberShopConnect Maspeth, NY lee@barbershopconnect.com, barbershopconnect.com

June 9-12 ECRM/EPPS Latin America Health & Beauty Fort Lauderdale, FL ecrm.marketgate.com

June 12-14 Cosmoprof India Mumbai Mumbai, India cosmoprof.com

June 15-17 International Beauty Show (IBS) Las Vegas Las Vegas, NV ibslasvegas.com

June 15-17 Cut and Color Collaboration Atlanta, GA keuneeducation.com

June 23-25 Asian Beauty & Personal Care EPPS Location Pending ecrm.marketgate.com

June 24-26 V’s Barbershop’s 20th National Summit Phoenix, AZ vbarbershop.com

June 26-28 In-Cosmetics Korea

Seoul, Korea korea. in-cosmetics.com

June 30-July 1 Keune Ultimate Color Atlanta, GA keuneeducation.com

1-800-936-8733

1-800-925-4669 DETROIT 1-844-421-9736

1-800-936-8733

1-800-936-8733

1-800-936-8733

1-800-535-6110

1-800-925-4669 DETROIT 1-844-421-9736

1-800-936-8733

1-800-936-8733

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are the most popular skincare products in your store?

여러분의 매장에서 가장 인기 있는 스킨 케어 제품은 무엇인가요?

• How do you display your skincare merchandise?

스킨 케어 제품을 어떻게 진열하십니까?

• Have you seen an increase in customers coming to your store for skincare products rather than hair-related merchandise? 헤어 관련 제품보다 스킨 케어 제품을 구매하기 위해 여러분의 매장을 방문하는 손님이 늘었습니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,

Name (성함)

Store Name (상호명) ___________________________________ State (주)

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

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Leave-In Conditioners

OKAY® Coconut & Shea Butter Leave-in Conditioner infuses moisture, strength and shine back into dull, weak and dry hair. This leave-in helps melt away knots and tangles to reveal manageable, soft, smooth, and beautiful hair.

OKAY® Black Jamaican Castor Oil and Coconut Leave-in Deep Conditioner deeply hydrates, nourishes, and reinvigorates the elasticity of dry, damaged hair. This unique rich blend replenishes moisture, health, and strength back into the hair for smooth, strong, shiny, frizz free hair.

OKAY® Black Jamaican Castor Oil and Lavender Leave-in Conditioner replenishes moisture back into the hair, turning dry brittle tresses into smooth, moisturized, and hydrated hair. This unique blend helps restore elasticity for more manageability and easier detangling, leaving hair soft, detangled and shiny without weighing it down.

OKAY® Coconut Hibiscus Leave-in Conditioner hydrates and strengthens hair. This leave-in adds moisture to hair and helps prevent split ends and frizz, leaving hair feeling beautiful, strong, soft and healthy with a natural shine.

Coconut Shea Butter Leave In Conditioner

Black Jamaican Castor Oil Coconut Curls Leave In Deep Conditioner

Black Jamaican Castor Oil and Lavender Oil Leave In Deep Conditioner

Coconut Hibiscus Leave In Conditioner