2015-16 Sponsor Opportunities
Tucked into the cozy brick-lined streets of Old Town Alexandria, the Old Town Boutique District features over 30 unique shops showcasing one-of-a-kind items and hard-to-find brands. From home décor, fashion, jewelry, beauty, children’s apparel, home, food, wine and gifts, you’ll find everything that you desire here. We are committed to supporting small business in Alexandria and plan our events to inspire and benefit our entire community.
OLD TOWN BOUTIQUE DISTRICT
at a Glance
35 Members that include 12 Home & Arts, 11 Fashion, 4 Jewelry, 3 Children, 3 Food & Wine, and 2 Health & Beauty stores.
82% of our stores are owned by women 88% of our stores are dog friendly 40% of website traffic is from Alexandria, Washington, D.C., and Arlington
Did you know? For every $100 spent in a local store, $68 stays in the community
DA N I E L L E R O M A N E T T I , OWNER F I B R E S PA C E
OLD TOWN BOUTIQUE DISTRICT
Newsletter
The Boutique District sends 1-2 weekly email newsletters to nearly 6,000 subscribers. We average a 19.2% open rate, a couple points above the retail average of 17%. NEW for 2015-16 We have added a banner ad to the newsletter that is included as a sponsor benefit.
P I E R R E P A R E T, O W N E R ACME MID-CENTURE + MODERN
Did you know? Local businesses take more time to get to know you and the products they’re selling.
OLD TOWN BOUTIQUE DISTRICT
Website
The Boutique District website receives approximately 32,900 visitors a year, with 107,000 page views. 95% of our visitors are U.S. based, with a quarter of those visitors from Alexandria. Boutique District sponsors get a logo or ad included in a homepage slider. 34% of our web traffic lands on our homepage. Sponsors also get logo recognition on our Supporters page. We publish 1-3 blogs per week, with 17% of our page views going to blog posts. as a supporter, you have the opportunity to be featured in dedicated blog posts.
OLD TOWN BOUTIQUE DISTRICT
in Print
SEPTEMBER 18 - 20, 2014 To celebrate our anniversary, the Old Town Boutique District is holding its 7th Annual Scavenger Hunt. From Thursday to Saturday, visit all of the Old Town Boutique District stores and get your passport stamped to receive your goodies and a chance to win big prizes! 1.
NEW THIS YEAR: Go to OldTownHunt.com to register— the first 200 registrants will receive a free OTBD Baggu bag! Limit one registration per household.
2.
Pick up your bag, grab your passport card, and visit all participating stores over the 3-day event. Pick-up location TBD.
3.
Get your card stamped and collect goodies at each store.*
4.
Return fully stamped card to any Boutique by the end of business Saturday.
5.
You will be entered to win a Grand Prize package, including gift certificates and merchandise from all participating stores valued at more than $3,000.**
6.
NEW THIS YEAR: Follow us on Instagram and post photos for a chance to win prizes from individual stores. Details and contest rules at OldTownHunt.com.
*WHILE SUPPLIES LAST. **NO PURCHASE NECESSARY TO RECEIVE YOUR FREE GIFT OR TO ENTER TO WIN PRIZES.
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Map
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THOMPSONS ALLEY
N UNION ST
POTOMAC RIVER
N LEE ST
33 WALES ALLEY
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PRINCE ST
NORTON CT
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THE STRAND
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32 SWIFT ALLEY
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S LEE ST
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S FAIRFAX
S ROYAL ST
S PITT ST
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TRYCE ALLEY
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PRINCE ST
H RAMSEY ALLEY
S UNION ST
N FAIRFAX ST
N ROYAL ST
KING ST
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29 30
N PITT ST
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N ST ASAPH ST
ROSS ALLEY
S WASHINGTON ST
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S COLUMBUS ST
IRVING CT
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
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QUEEN ST
CAMERON ST
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DUKE ST MAP
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S ST ASAPH ST
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S ALFRED ST
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S PATRICK ST
8 9 10
S FAYETTE ST
3 6 4 5
S PAYNE ST
ST
N HENRY ST
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CE
ER
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CO
N COLUMBUS ST
7 KING ST
N PEYTON ST
MUIRS CT SLATERS LN
N ALFRED ST
N WEST ST
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MASSEY LN
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N FAYETTE ST
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W ABINGDON DR GEORGE WASH. PKWAY
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B
GREENS POTOMAC
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HARVARD ST
We send at least one direct mail campaign to thousands of local households. We also print event posters that are visible at member stores throughout Old Town. Sponsors receive logo recognition in these campaigns and materials.
THANK YOU TO ALL THE GENEROUS PARTNERS OF THE OLD TOWN BOUTIQUE DISTRICT
7th Annual Scavenger Hunt
S WEST ST
The Boutique District prints a brochure that includes a store directory and map. 10,000 brochures are distributed from member stores, partner locations, the Visitors Center, and hotel concierges. Sponsors get logo recognition and map location in the brochure.
35 36
DUKE ST PAGE
Hooray for Books .................................................... 2 Pacers Running Stores............................................. 3 Olio Tasting Room ................................................... 3 The Sugar Cube ....................................................... 3 Pink & Brown .......................................................... 3 fibre space™........................................................... 4 Old City Press & Co.................................................. 4 Victoria at Home ..................................................... 4 The Pink Palm .......................................................... 4 Red Barn Mercantile ............................................... 5 The Potomac Bead Company .................................. 5 Today’s Cargo .......................................................... 5 Current Boutique..................................................... 5 European Country Living......................................... 6 Bellacara ................................................................. 6 Bloomers ................................................................. 6
MAP
17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32.
PAGE
Bishop Boutique ...................................................... 6 Apple Seed Maternity & Baby Boutique ................. 7 Elinor Coleman’s Vintage Mirage ............................ 7 The Dog Park ........................................................... 7 Stuart Nordin Home & Design ................................ 7 Mint Condition ........................................................ 8 529 Kids Consign .................................................... 8 Acme Mid-Century + Modern ................................. 8 Sara Campbell ......................................................... 8 The Spice & Tea Exchange ....................................... 9 Hysteria ................................................................... 9 The Shoe Hive ......................................................... 9 Gossypia .................................................................. 9 La Cuisine .............................................................. 10 Tchoupitoulas Furnishings .................................... 10 She’s Unique.......................................................... 10
MAP
33. 34. 35. 36. 37. A. B.
PAGE
Lou Lou.................................................................. 10 The Christmas Attic & The Urban Attic .................. 11 Coco Blanca........................................................... 11 Mystique Jewelers................................................. 11 Periwinkle ............................................................. 11 Yates Automotive, 317 East Braddock Rd. Braddock Commercial Real Estate Services 1018 Wythe St. C. American Advertising, 708 Pendleton St. D. S. Freedman & Sons, 3322 Pennsy Dr., Landover E. a la Lucia, 315 Madison St F. Slater’s Market G. Liz Luke H. Burke & Herbert Bank I. Union Street Public House J. Potomac Riverboat Company
OLD TOWN BOUTIQUE DISTRICT
Social Media
The Boutique District is active on all major social media platforms including Facebook, Twitter, and Instagram.
Our Facebook and Twitter followers are approximately 78% female, and 76% are between the ages of 25-44.
On Facebook, we have 4,395 followers, average 55 new likes a month, and have 411,600 impressions a year. On Twitter, we have 2,928 followers, average 85 new followers a month, and 8,100 link clicks a year.
Did you know? According the U.S. Census Bureau, 51.4% of Alexandria residents are female, and the median age of residents is 35.7.
LAN LE, OWNER PINK & BROWN
OLD TOWN BOUTIQUE DISTRICT
Sponsor Levels
In just eight years, The Old Town Boutique District has grown from a small marketing collective to a well known and influential group of businesses. Partnering with the Boutique District makes a statement that you are a champion of local and small businesses. Additionally, all of our partners enjoy inclusion in our active social media and web presence for a full 12 months after pledge is made. KING STREET SPONSORS: $2,500
VICTORIA SANCHEZ,OWNER V I C T O R I A AT H O M E
• Business location on the Boutique District Map* • Half-page ad in our annual gift guide and other electronic lookbooks • Business ad and a hyperlink on the home page slider of the Boutique District website • Recognition at the OTBD Spring Press event, which is attended by local and regional media personalities • Dedicated email to our subscriber list of 5,900 • Your company logo and “sponsored by” in footer of at least one calendar email • 4 weeks of banner ads in our weekly newsletter • Two dedicated blog posts about your product or services or special event • Business listing on our Supporter page • Opportunity for your company to insert a discount coupon or ad in community outreach materials
PRINCE STREET SUPPORTER: $1,000 • Business location on the Boutique District Map* • Logo and a hyperlink on the home page slider of the Boutique District website • Recognition at the OTBD Spring Press event, which is attended by local and regional media personalities • 2 weeks of banner ads in our weekly newsletter • One dedicated blog posts about your product or services or special event • Logo on our Supporter page • Opportunity for your company to insert a discount coupon or ad in community outreach materials
BOUTIQUE DISTRICT SUPPORTER: $500 • Business location on the Boutique District Map* • Recognition at the OTBD Spring Press event, which is attended by local and regional media personalities • Text listing on our Supporter page • Opportunity for your company to insert a discount coupon or ad in community outreach materials
Find out how you can build your brand with The Boutique District! Contact info@oldtownboutiquedistrict.com for more information and find out how you can help keep Old Town a thriving “Main Street” shopping experience.
* Pledge must be made by mid-June for inclusion in the printed map.
127 South Fairfax Street Alexandria, VA 22314 oldtownboutiquedistrict.com OldTownBoutiqueDistrict OTBoutiques