Etnies recognition spring 2010

Page 1


DEVINE CALLOWAY FRONT BLUNT CALLOWAY

malto

ROJO

leeper

sheckler

tayLoR

bledsoe

TORGERSON


FEATURE:

G2 PLATINUM F E A T U R E D

O N

T H E

M A L T O

Building off of the success of System G2TM, STI’s new System G2TM Platinum combines G2 gel with a special mesh fabric that is used in bulletproof vests to distribute the impact force of a bullet over a wider area of the chest.

When sudden impacts occur, the mesh becomes rigid and spreads the force across a larger area to help absorb and distribute the impact. After the force has been dissipated, the mesh becomes soft and flexible again.

ABSORBS

FEATURE:

FEATURE:

E-SUEDE

Tested exclusively in the STI research lab, e-Suede features a unique fiber stru ture that is stronger than traditional suede. e-Suede is infused with a frictionreducing oil that acts as lubricant to keep the fibers smooth. e-Suede withstands griptape abrasion without sacrificing board feel or flick and has been proven to provide significant durability performance compared to other types of suede.

DOUBLE WRAP Double Wrap technology incorporates a second layer of rubber around the shoe to provide a higher level of support and protection for your feet, as well as more durability and performance than the average vulcanized shoe. Double Wrap works with already-existing technologies like G2, PU insole, EVA and special tread patterns to help provide maximum comfort, protection, performance and durability.

28%

MORE FORCE

STANDARD SUEDE

E-SUEDE

System G2TM Platinum absorbs 28% more impact energy force than traditional EVA cupsole skate shoes and significantly reduces the force transmitted to the foot compared to conventional skate shoes. System G2TM Platinum is 33% thinner than regular System G2TM, which means improved board feel and comfort without adding weight or sacrificing protection.

MI

KE

YT AY L

OR

TRADITIONAL EVA CUPSOLE

SYSTEM G2 PLATINUM

-B

LA

CK

/PL

AID

BENEFIT:

BENEFIT:

COMFORT AND PROTECTION

System G2TM Platinum is soft and squishy under the foot during low-impact activities such as walking or flatground skating.

When larger impacts are experienced, such as skating ledges, gaps, or handrails; System G2TM Platinum becomes rigid to absorb and distribute impact energy away from the foot.

LASTS LONGER

Did you know the average skateboarder buys a new pair of skate shoes every two months? Go beyond average. Don’t sacrifice the premium board feel and flick of suede for the durability of leather or rubber toecaps when you can have the best of both worlds with e-Suede.

BENEFIT:

More support. More durability. Skate longer.


| | | Sean Malto designed his first pro model from the ground up specifically for the needs of modern street skating. Features vulcanized construction for better grip and board feel as well as support and durability; System G2TM Platinum for protection against heel bruises; PU insole for added comfort and protection and e-Suede, for better flick and longevity is available in select colorways. Available only in skate shops. Available in sizes: 5-14 4102000046

NEW STYLE FEATURING G2 PLATinuM!

BLACK/WHITE 976 SUEDE DELIVERING: January 2010

NAVY/WHITE 472 SUEDE/WAXED CANVAS DELIVERING: January 2010

TAN/RED/WHITE 295 SUEDE/TEXTILE DELIVERING: January 2010

ROYAL/WHITE 431 SUEDE DELIVERING: January 2010

GREEN/WHITE 311 SUEDE/RIPSTOP DELIVERING: January 2010

FRONT FEEBLE


NEW STYLE!

Designed by Devine Calloway, this debut pro model features an all-new slimmer, low profile cupsole construction with increased board feel and a premium PU footbed for comfort and added protection. Classic and simple without sacrificing performance. Available only in skate shops. Available in sizes: 5-14 4102000050

BLACK/WHITE/RED 978 SUEDE DELIVERING: January 2010

GREEN/WHITE 311 SUEDE DELIVERING: January 2010

GOLD 710 SUEDE DELIVERING: January 2010 BAKERSFIELD COLORWAY!

| | |


| | | Pro model designed and tested by Mikey Taylor. One piece toe cap. Vulcanized construction. Lower hidden lace loops. Triple-stitched toe cap. Padded tongue and collar. System G2TM inserted into heel. STI molded PU footbed for increased comfort and cushioning. 400 NBS rubber outsole with internal EVA midsole. Available in sizes: 5-14 4102000036

BLACK/PLAID 893 SUEDE/TEXTILE DELIVERING: January 2010 NEW COLORWAY!

BLACK/GREEN/GOLD 539 SUEDE DELIVERING: January 2010 NEW COLORWAY!

BROWN/GUM 212 SUEDE DELIVERING: January 2010 NEW COLORWAY!

BLACK WASH 014 BLEACHED CANVAS DELIVERING: January 2010 NEW COLORWAY!

Switch FeEble


FEATURING G2 PLATinuM Designed and tested by Kyle Leeper. One piece toe cap. Vulcanized construction. Lower hidden lace loops. Padded tongue and collar. System G2™ Platinum inserted into heel. STI molded PU footbed for increased comfort and cushioning. 400 NBS rubber outsole with internal EVA midsole. Available in sizes: 5-13 4102000039

BLACK/BLUE/WHITE 589 SYNTHETIC DELIVERING: January 2010

BLACK/WHITE/GREEN 898 SUEDE DELIVERING: January 2010 NEW COLORWAY!

BLUE/NAVY/YELLOW 437 SUEDE DELIVERING: January 2010 NEW COLORWAY!

BROWN/BLACK/GUM 203 SUEDE DELIVERING: January 2010 PERRO PERRO COLORWAY!

| | |


NEW STYLE! Vulcanized construction. Lower hidden lace loops. Double-stitched stylized toe cap. Thin padded tongue and collar. STI Foam™ cushioning footbed. 400 NBS rubber outsole with internal EVA midsole. Available in sizes: 5-14 4102000045

BLACK/WHITE 976 SUEDE DELIVERING: January 2010

WHITE/BLACK 110 SUEDE DELIVERING: January 2010 NEW COLORWAY!

OLIVE/RED/GUM 352 CANVAS DELIVERING: January 2010 NEW COLORWAY!

One piece toe cap with deco stitch detail. New double wrap vulcanized construction. Lower hidden lace loops. Mid-top height for more ankle support. Padded tongue and collar. STI molded PU footbed for increased comfort and cushioning. 400 NBS rubber outsole with internal EVA midsole. Available in sizes: 5-14 4102000051

BLACK/WHITE/GUM 979 SUEDE DELIVERING: January 2010

OLIVE/BLACK/GUM 303 CANVAS DELIVERING: January 2010 NEW COLORWAY!

GREY/YELLOW 360 SUEDE DELIVERING: January 2010 ALIEN WORKSHOP/TYLER BLEDSOE COLORWAY! 4107000235

| | |


FRONTSIDE FLIP

The Portland is a new etnies mid-top skate shoe inspired by native Oregonian and etnies am, Tyler Bledsoe. We’ve teamed up with Tyler’s sponsor and legendary skateboard brand, Alien Workshop, to create an exclusive etnies/Alien Workshop collaboration colorway with a custom footbed for all the OG believers. The Portland is available only in skate shops. For more on Tyler and the Workshop, visit AlienWorkshop.com.

GREY/YELLOW 360 4107000235


| | | One piece toe cap. New double wrap vulcanized construction. Lower hidden lace loops. Padded tongue and collar. STI molded PU footbed for increased comfort and cushioning. 400 NBS rubber outsole with internal EVA midsole. Available in sizes: 5-14 4101000260

BLACK/WHITE/GUM 979 SUEDE DELIVERING: January 2010

NAVY/GUM 460 SUEDE DELIVERING: January 2010 NEW COLORWAY!

BLUE/YELLOW 441 SUEDE/CANVAS DELIVERING: January 2010 NEW COLORWAY!

switch b/s nosegrind

BROWN/WHITE/GUM 218 SUEDE/CANVAS DELIVERING: January 2010 ENJOI COLLAB COLORWAY! 4107000236


The Rojo Barge: Just another collab colorway rushed to production: A. Before the pro model eventually comes out. B. Because enjoi is so hot right now. C. Because we got a new pro on the team. D. Because enjoi made us promise to do it in order to get one of their riders. ... all this and Jose still has no clue what’s going on.

BROWN/WHITE/GUM 218 4107000236

brown n down jose rojo enjoi x


r e c o g n i t I O N

ENJOI

+

JOSE rojo

back Print

50% cotton 50% poly heathered 20 singles. Screen-printed T-shirt. Custom sleeve label. Slim fit. Available in sizes: S, M, L, XL

NOSEBLUNT POP OVER

c o l L a b

| | | | | | | | | | || | |

t e E s

OLIVER BARTON

100% cotton 20 singles. Screen-printed T-shirt. Custom sleeve label. Basic fit. Available in sizes: XS, S, M, L, XL, XXL

BLACK/HEATHER 002, BROWN/HEATHER 207

BLACK 001, WHITE 100

4130001931

4130001932


sean

devinE

mikEy

MALTO

callowAy

NEW STYLE!

NEW STYLE!

Available in sizes: 5-14

Available in sizes: 5-14

Available in sizes: 5-14

BLACK/WHITE 976 DELIVERING: January 2010

BLACK/WHITE/RED 978 DELIVERING: January 2010

BLACK/PLAID 893 DELIVERING: January 2010 NEW COLORWAY!

BLACK/BLUE/WHITE 589 DELIVERING: January 2010

BLACK/WHITE 976 DELIVERING: January 2010

BLACK/WHITE/GUM 979 DELIVERING: January 2010

BLACK/WHITE/GUM 979 Delivering: October 2009

NAVY/WHITE 472 DELIVERING: January 2010

GREEN/WHITE 311 DELIVERING: January 2010

BLACK/GREEN/GOLD 539 DELIVERING: January 2010 NEW COLORWAY!

BLACK/WHITE/GREEN 898 DELIVERING: January 2010 NEW COLORWAY!

WHITE/BLACK 110 DELIVERING: January 2010 NEW COLORWAY!

OLIVE/BLACK/GUM 303 DELIVERING: January 2010 NEW COLORWAY!

NAVY/GUM 460 DELIVERING: January 2010 NEW COLORWAY!

TAN/RED/WHITE 295 DELIVERING: January 2010

GOLD 710 DELIVERING: January 2010 bakersFiEld COLORWAY!

BROWN/GUM 212 DELIVERING: January 2010 NEW COLORWAY!

BLUE/NAVY/YELLOW 437 DELIVERING: January 2010 NEW COLORWAY!

OLIVE/RED/GUM 352 DELIVERING: January 2010 NEW COLORWAY!

GREY/YELLOW 360 DELIVERING: January 2010 ALIEN WORKSHOP/TYLER BLEDSOE COLORWAY! 4107000235

BLUE/YELLOW 441 DELIVERING: January 2010 NEW COLORWAY!

BLACK WASH 014 DELIVERING: January 2010 NEW COLORWAY!

BROWN/BLACK/GUM 203 DELIVERING: January 2010 PERRO PERRO COLORWAY!

4102000046

4102000050

ROYAL/WHITE 431 DELIVERING: January 2010

taYloR 4102000036

PERrO

SAL SLIM

4102000039

4102000045

Available in sizes: 5-13

Available in sizes: 5-14

PORTLAND

BARGE

NEW STYLE!

4102000260

4102000051 Available in sizes: 5-14

BROWN/WHITE/GUM 218 DELIVERING: January 2010 ENJOI COLLAB COLORWAY! 4107000236

GREEN/WHITE 311 DELIVERING: January 2010

COLlab TEes: backside smith

BARrIo

EXPOSURe

by enjoi

by OLIVER Barton

+

JOSE ROJO

Available in sizes: 5-14

4130001931

4130001932

BLACK/HEATHER 002 BROWN/HEATHER 207

BLACK 001 WHITE 100


POLE JAM

25%

XXX-XXX-000

Photos by Oliver Barton and the etnies staff, Jose Rojo panda photo by Rob Brink. Questions, comments, feedback? E-mail us at: directfeedback@soletechnology.com Sole Technology 20162 Windrow Drive, Lake Forest, CA 92630 PH. 949.460.2020 FAX 949.460.2010 Sole Technology Europe BV Generaal Vetterstraat 76A 1059 BW Amsterdam The Netherlands PH. +31 20 355 1100 FAX +31 20 355 1199 www.etnies.com www.soletechnology.com Some products in this catalog may not be available in all countries. etnies is a registered trademark. Š2010 Sole Technology, Inc. All rights reserved. The information in this catalog is current as of the time of publication. The contents of this catalog and/or the actual specifications of all products are subject to change without notice.

etniesskate.com


etniEsSkaTe com .


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