Pb 06

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ÃÒ§ҹ»ÃÐ¨Ó»Õ 2549 Annual Report 2006



¢âÕ¡Ÿ≈∑—Ë«‰ª¢Õß∫√‘…—∑ / General Information ™◊ËÕ∫√‘…—∑ :

Name :

∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

‡≈¢∑–‡∫’¬π∫√‘…—∑ :

Registration No. :

∫¡®. 0107545000144

∑’˵—Èß ”π—°ß“π„À≠à :

BorMorJor 0107545000144

Headquarter :

121/84-85 ™—Èπ 29 Õ“§“√™ÿ¥ Õ“√å ‡Õ ∑“«‡«Õ√å ∂ππ√—™¥“¿‘‡…° ·¢«ß¥‘π·¥ß ‡¢µ¥‘π·¥ß °√ÿ߇∑æ¡À“π§√ 10400 ‚∑√»—æ∑å : 0-2209-3000 ‚∑√ “√ : 0-2209-3091

Home Page :

121/84-85, 29th floor, RS TOWER, Ratchadapisek Rd., Dindang, Bangkok 10400 Tel : 0-2209-3000 Fax : 0-2209-3091

Home Page :

http://www.farmhouse.co.th

ª√–‡¿∑∏ÿ√°‘® :

http://www.farmhouse.co.th

Nature of Business :

ª√–°Õ∫∏ÿ√°‘®º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’ËÕ◊Ëπ Ê

®”π«π·≈–™π‘¥¢ÕßÀÿâπ∑—ÈßÀ¡¥∑’ËÕÕ°®”Àπà“¬·≈â« : Àÿπâ “¡—≠ ®”π«π 45,000,000 Àÿπâ ¡Ÿ≈§à“∑’µË √“‰«âÀπâÿ ≈– 10 ∫“∑

π“¬∑–‡∫’¬π∫√‘…—∑ :

Manufacturer and distributor of bread and bakery Product

All shares issued & Subscribed : 45,000,000 common stocks, par value : 10 Baht

Registar :

∫√‘…—∑ »Ÿπ¬å√—∫Ω“°À≈—°∑√—æ¬å (ª√–‡∑»‰∑¬) ®”°—¥ Õ“§“√µ≈“¥À≈—°∑√—æ¬å·Ààߪ√–‡∑»‰∑¬ ‡≈¢∑’Ë 62 ∂ππ√—™¥“¿‘‡…° ·¢«ß§≈Õ߇µ¬ ‡¢µ§≈Õ߇µ¬ °√ÿ߇∑æ¡À“π§√ 10110 ‚∑√»—æ∑å : 0-2229-2800, 0-2654-5599 ‚∑√ “√ : 0-2359-1259

ºŸâ Õ∫∫—≠™’ :

Thailand Securities Depository Co., Ltd. 62 Stock Exchange of Thailand Building, Ratchadapisek Rd., Klongtoey, Bangkok 10110 Tel : 0-2229-2800, 0-2654-5599 Fax : 0-2359-1259

Auditor :

∫√‘…—∑ ”π—°ß“π ‡Õ‘π å∑ ·Õπ¥å ¬—ß ®”°—¥ 193/136-137 ™—Èπ∑’Ë 33 Õ“§“√‡≈§√—™¥“ ∂ππ√—™¥“¿‘‡…° ·¢«ß§≈Õ߇µ¬ ‡¢µ§≈Õ߇µ¬ °√ÿ߇∑æ¡À“π§√ 10110 ‚∑√»—æ∑å : 0-2264-0777, 0-2661-9190 ‚∑√ “√ : 0-2264-0789-90, 0-2661-9192 π“ß “¬Ωπ Õ‘π∑√å·°â« ºŸâ Õ∫∫—≠™’√—∫Õπÿ≠“µ ‡≈¢∑–‡∫’¬π 4434 À√◊Õ π“ß “«√—µπ“ ®“≈– ºŸâ Õ∫∫—≠™’√—∫Õπÿ≠“µ ‡≈¢∑–‡∫’¬π 3734

∑’˪√÷°…“°ÆÀ¡“¬

President Bakery Public Company Limited

:

∫√‘…—∑ ‡Õø.‡ÕÁπ Õ‘πøîπ‘µ’È ®”°—¥ ‡≈¢∑’Ë 611/40 ´Õ¬«—¥®—π∑√å„π ∂ππ‡®√‘≠°√ÿß ·¢«ß∫“ß‚§≈à ‡¢µ∫“ߧշÀ≈¡ °√ÿ߇∑æ¡À“π§√ 10120 ‚∑√»—æ∑å : 0-2689-8946, 0-2291-0414 ‚∑√ “√ : 0-2291-1127

Ernst and Young Office Co., Ltd. 193/136-137, 33rd floor, Lake Ratchada Building, Ratchadapisek Rd., Klongtoey, Bangkok 10110 Tel : 0-2264-0777, 0-2661-9190 Fax : 0-2264-0789-90, 0-2661-9192 Mrs.Saifon Inkaew Certified Public Accountant (Thailand) No. 4434 Or Ms. Rattana Jala Certified Public Accountant (Thailand) No. 3734

Legal Consultant : F.N. Infinity Co., Ltd 611/40 Soi Wat Chan Nai, Charoen Krung Rd., Bang Klo, Bang Kolam, Bangkok 10120 Tel : 0-2689-8946, 0-2291-0414 Fax : 0-2291-1127

1 2006 Annual Report / President Bakery Public Company Limited


“ åπ®“°§≥–°√√¡°“√ / Message from the Board of Directors ∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ¥”‡π‘π∏ÿ√°‘® Ÿàªï∑’Ë 24 „πªï 2549 ´÷Ëß∂◊Õ«à“‡ªìπªï·Ààߧ«“¡ ”‡√Á®Õ’°ªïÀπ÷Ëß ‚¥¬∫√‘…—∑ “¡“√∂∑”¬Õ¥¢“¬‡µ‘∫‚µ®“°ªï 2548 ∂÷ß√âÕ¬≈– 18 ·≈–¡’°”‰√ ÿ∑∏‘ ‡æ‘Ë¡¢÷Èπ®“°ªï 2548 §‘¥‡ªìπ√âÕ¬≈– 45.78 ·≈–‡ªìπªï∑’Ë∫√‘…—∑ “¡“√∂ ∑”¬Õ¥¢“¬‰¥â‡°‘π®“°‡ªÑ“À¡“¬·¡â«à“„πªï 2549 µâÕߪ√– ∫°—∫ ªí≠À“√“§“πÈ”¡—π∑’Ë àߺ≈„Àâµâπ∑ÿπ¥â“π°“√º≈‘µ ·≈–°“√®—¥®”Àπà“¬ Ÿß¢÷Èπ °Õª√°—∫¿“«–πÈ”∑à«¡∑’ˇ°‘¥¢÷Èπ„πÀ≈“¬®—ßÀ«—¥∑—Ë«ª√–‡∑»®÷ß ‡ªìπ‡§√◊ËÕß™’È„Àâ‡ÀÁπ∂÷ߧ«“¡ “¡“√∂„π°“√®—¥°“√¢ÕßΩÉ“¬∫√‘À“√ §«“¡√Ÿâ§«“¡ “¡“√∂ ·≈–§«“¡«‘√‘¬–Õÿµ “À–¢Õßæπ—°ß“π „πªï 2549 ∂◊Õ‡ªìπªï·Ààß°“√‡ª≈’ˬπ·ª≈ßÕ’°°â“«Àπ÷ËߢÕß∫√‘…—∑ ¥â«¬¢âÕ®”°—¥¢Õß°”≈—ß°“√º≈‘µ∑’¡Ë Õ’ ¬Ÿ„à πªí®®ÿ∫π— ‡π◊ÕË ß®“°‡§√◊ÕË ß®—°√„π 3 Õ“§“√ ≥ ‚√ßß“πªí®®ÿ∫—π ‰¥â‡¥‘π‡§√◊ËÕß®—°√‰ª·≈⫇°‘π°«à“ 80% ¢Õß°”≈—ß°“√º≈‘µ·≈–¥â«¬∫√‘…—∑ ‰¥â¢Õ√—∫°“√ à߇ √‘¡°“√≈ß∑ÿπ ·≈– ¡’·ºπ∑’Ë®–æ—≤π“ ‘π§â“‡æ◊ËÕ°“√ àßÕÕ° ∫√‘…—∑ ®÷ßµâÕßµ—¥ ‘π„®´◊ÈÕ ∑’¥Ë π‘ æ√âÕ¡Õ“§“√ ´÷ßË µ—ßÈ Õ¬Ÿà ≥ π‘§¡Õÿµ “À°√√¡≈“¥°√–∫—ß ´÷ßË ¡’‡π◊ÕÈ ∑’Ë 6.6 ‰√à ·≈–¡’‡π◊ÈÕ∑’ËÕ“§“√‚¥¬√«¡ª√–¡“≥ 10,000 µ“√“߇¡µ√ ´÷Ë߉¥â ¡’°“√ª√—∫ª√ÿßÕ“§“√·≈–∑”°“√µ‘¥µ—ßÈ ‡§√◊ÕË ß®—°√„À¡à ‚¥¬‡√‘¡Ë „™âß“π„π ªï 2549 ¢≥–‡¥’¬«°—π∫√‘…—∑ ‰¥âµ—¥ ‘π„®´◊ÈÕ∑’Ë¥‘πÕ’°º◊πÀπ÷Ëß ≥ π‘§¡ Õÿµ “À°√√¡∫“ß™—π ‚¥¬¡’·ºπ∑’®Ë –∑”°“√°àÕ √â“ßÕ“§“√‡æ◊ÕË °“√º≈‘µ ·Ààß„À¡à ‡æ◊ËÕ√Õß√—∫°“√¢¬“¬µ—«¢Õß°”≈—ß°“√º≈‘µ„πÕ𓧵 ‚¥¬‡√‘Ë¡ ∑”°“√°àÕ √â“ß‚√ßß“π„π‡¥◊Õπ惻®‘°“¬π‡ªìπµâπ¡“ ·≈–§“¥«à“°“√ °àÕ √â“ß®–·≈⫇ √Á® ‡√‘Ë¡„™âß“π‰¥â„πª≈“¬ªï 2551 æ√âÕ¡°—ππ’È∫√‘…—∑ ‰¥â¬“â ¬∑’µË ßÈ— ”π—°ß“π„À≠à¡“µ—ßÈ ≥ ∂“π∑’∑Ë ”°“√·Ààß„À¡àµ°÷ Õ“√å ‡Õ ∑“«‡«Õ√å ™—Èπ 29 ∂ππ√—™¥“¿‘‡…° °√ÿ߇∑æ¡À“π§√ ´÷Ëß¡’æ◊Èπ∑’Ë„™â Õ¬ ª√–¡“≥ 1,200 µ“√“߇¡µ√

π“¬æ‘æ—≤ æ–‡π’¬ß‡«∑¬å ª√–∏“π°√√¡°“√ Mr. Pipat Paniangvait Chairman of the Board

°“√¢“¬·≈–°“√µ≈“¥ ‡ªìπ∑’Ëπà“¬‘π¥’«à“„πªï 2549 ∫√‘…—∑ ‰¥â àß ‘π§â“ ”‡√Á®√Ÿª·™à·¢Á߉ª ®”Àπà“¬ ≥ ª√–‡∑»≠’˪ÿÉπ ·≈–‰¥â√—∫°“√¬Õ¡√—∫„π§ÿ≥¿“æ·≈– ¡“µ√∞“π®“°≈Ÿ°§â“ ´÷ßË ∂◊Õ‡ªì𧫓¡ ”‡√Á®Õ¬à“߬‘ßË ‚¥¬„πªï 2549 ∫√‘…∑— ‰¥â∑”°“√ àß ‘π§â“ÕÕ°‰ª®”Àπà“¬‡°◊Õ∫ 100 µŸâ§Õπ‡∑π‡πÕ√å

«‘ —¬∑—»πå 燪ìπºŸâπ”„π°“√º≈‘µ ·≈–®—¥®”Àπà“¬º≈‘µ¿—≥±å ‡∫‡°Õ√’Ë∑ÿ°ª√–‡¿∑ ∑’Ë “¡“√∂ √â“ߧ«“¡π‘¬¡ ·≈–§«“¡æ÷ßæÕ„® Ÿß ÿ¥„Àâ°—∫ºŸâ∫√‘‚¿§é

¥â“π§ÿ≥¿“æ ‘π§â“ ·≈–°“√®—¥®”Àπà“¬ ∫√‘…—∑ ‡√‘Ë¡„™â·ªÑß “≈’ Plain Flour (·ªÑß “≈’∑’ˉ¡à¡’ “√øÕ°¢“«) „π ªï 2548 ·≈–„πªï 2549 ‰¥â¢¬“¬°“√„™â„π∑ÿ°™π‘¥¢Õß ‘π§â“ ·≈–°“√ „™â·ªÑß “≈’ Plain Flour π’È àߺ≈„À≥â√—∫°“√¬Õ¡√—∫„π§ÿ≥¿“殓° ≈Ÿ°§â“„π≠’˪ÿÉπ πÕ°®“°π’È∫√‘…—∑ ¬—ß¡’°“√æ—≤π“ ‘π§â“„À¡à ·≈– ª√—∫ª√ÿߧÿ≥¿“æ„À¡à®π‡ªìπ∑’ˬա√—∫¢ÕߺŸâ∫√‘‚¿§ Õ“∑‘ ‡§â°‚√≈, ·≈– ‚¥√“¬“°‘ ‡ªìπµâπ ¥â“π™àÕß∑“ß°“√®—¥®”Àπà“¬„π°≈ÿà¡ √â“π§â“¥—È߇¥‘¡ (Traditional Trade) ·≈–°≈ÿà¡√â“π§â“ ¡—¬„À¡à (Modern Trade) „πªï 2549 ∫√‘…—∑ ‰¥â ‡æ‘¡Ë ™àÕß∑“ß°“√®”Àπà“¬®”π«π 2,000 √â“π§â“ √«¡∂÷ß ≥ ªï 2549 ∫√‘…∑— ¡’√â“π§â“√«¡ 25,000 √â“π§â“ πÕ°®“°π’È∫√‘…—∑ ¬—߉¥â¢¬“¬Àπ૬¢“¬ ·≈–®ÿ¥°√–®“¬ ‘π§â“ ‡æ◊ËÕ„Àâ “¡“√∂𔇠πÕ ‘π§â“∂÷ß¡◊ÕºŸâ∫√‘‚¿§ Õ¬à“ß∑—«Ë ∂÷ß §«∫§Ÿ°à ∫— °“√𔇠πÕº≈‘µ¿—≥±å„À¡à ‡æ‘¡Ë §«“¡À≈“°À≈“¬ ¢Õߺ≈‘µ¿—≥±åµÕ∫ πÕߧ«“¡µâÕß°“√¢ÕߺŸâ∫√‘‚¿§∑ÿ°‡æ»∑ÿ°«—¬ ∑—ßÈ π’‡È æ◊ÕË µÕ∫ πÕßπ‚¬∫“¬¢Õß∫√‘…∑— „π‡√◊ÕË ß§«“¡ ¥„À¡à ¥—ß ‚≈·°π ∑’Ë«à“ çø“√塇Œâ“ å ÀÕ¡°√ÿàπ®“°‡µ“∑ÿ°«—πé

2 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

¿“√°‘® Ô ¡ÿàß¡—Ëπæ—≤π“ ·≈–º≈‘µ ‘π§â“∑’ˉ¥â¡“µ√∞“π ∑—Èߧÿ≥¿“æ §«“¡ª≈Õ¥¿—¬ ·≈–§ÿ≥§à“∑“ß ‚¿™π“°“√ Ô „™â ‡ ∑§‚π‚≈¬’ „ π°“√º≈‘ µ ∑’ Ë ∑ — π ¡— ¬ ·≈–¡’ ª√– ‘∑∏‘¿“æ Ÿß Ô æ— ≤ π“√–∫∫∫√‘ À “√ ·≈–°“√®— ¥ °“√∑’ Ë ¡ ’ ª√– ‘∑∏‘¿“æÕ¬à“ßµàÕ‡π◊ËÕß Ô √â“ߧ«“¡‡™◊ËÕ¡—Ëπ ·≈–§«“¡æ÷ßæÕ„®„Àâ·°à ºŸâ¡’ à«π‡°’ˬ«¢âÕß


President Bakery Public Company Limited has stepped into the 24th year in 2006. It was another successful year. The company could increase the sales the net profit from 2005 by 18% and 45.78%, respectively. The company was able to reach beyond the sales target although in 2006 it had to face with the oil price crisis, along with the flooding situations in many provinces of the country, which directly resulted in the increase of the production and distribution costs. This indicated capabilities of the management, skills, and endurance of all employees.

π“¬Õ¿‘™“µ‘ ∏√√¡¡‚π¡—¬ °√√¡°“√ºŸâÕ”π«¬°“√ Mr. Apichart Thammanomai Managing Director

Vision çTo be a leader in producing and distributing various kinds of bakery products that are well received and achieve the greatest satisfaction among consumers.é

Mission Ô A commitment to develop and increase the standards of all products in terms of quality, safety and high nutrition. Ô To use high proficiency and advanced production technology. Ô To continue to develop the efficiency of management and administration systems Ô To build confidence and satisfaction among all parties concerned

The year 2006 is another stepping stone stage for the company. With the limit of the current production capacity from 3 machine at the present plant which have been operating at more than 80% of the total capacity. The company has also applied for the investment promotion and has a plan to develop products for export. The company, therefore, decided to purchase land and building located in Lard Kra Bang Industrial Estate on the area of 6.6 rai. The total space of the building is appropriately 10,000 square meters and has been renovated and installed machinery. This was in operation in 2006. Also, the company has purchased another parcel of land at Bang Chan Industrial Estate to prepare for a new plant construction for future production expansion. The construction of this new plant has begun since November and was expected to be completed and operated at the end of 2008. Lastly, the company has moved its head office to 29th floor, R.S. Tower Building, Rachadapisak road, Bangkok. This office has space usage of appropriately 1,200 square meters.

Sales and Marketing In 2006, the company exported frozen products to Japan and successfully obtained the acceptance for quality and standard. Within this year, the company exported for nearly 100 containers.

Product quality and distribution The company began using Plain Flour (with no bleach) in 2005. In 2006, it has been used in all kinds of product. The use of Plain Flour resulted in foreign customersû acceptance in quality. Moreover, the company has also developed new products and improved existing products to gain the consumersû acceptance. For distribution channels of Traditional Trade and Modern Trade, the company has expanded other 2,000 channels, totaling to 25,000. Furthermore, it increased the sales units and distribution centers to reach more consumers in all markets, along with offering new products. This was to respond to the policy of freshness as the slogan çFarmhouse is everyday fresh from the ovené.

3 2006 Annual Report / President Bakery Public Company Limited


¥â“π‚¶…≥“ à߇ √‘¡°“√¢“¬ ∫√‘…—∑ ‰¥âÕÕ°Àπ—ß‚¶…≥“ ·≈–®—¥ In sales promotion, the company launched an advertising and √“¬°“√ à߇ √‘¡°“√¢“¬Õ¬à“ßµàÕ‡π◊ËÕß ‡æ◊ËÕ°√–µÿâπ°“√¢“¬·≈–§◊π continuous promotional campaign to increase sales volume and to °”‰√„Àâ°∫— ºŸ∫â √‘‚¿§ àߺ≈„Àâ¬Õ¥¢“¬¡’°“√‡µ‘∫‚µ‡°‘π®“°‡ªÑ“À¡“¬„πªï give back to consumers. This reflected in the over expected sales 2549 growth.

°“√∫√‘À“√®—¥°“√ ∫√‘…—∑µ√–Àπ—°«à“§«“¡ ”‡√Á®¢ÕßÕߧå°√ ¡“®“°°“√¡’∫ÿ§≈“°√∑’Ë ¡’§«“¡√Ÿâ§«“¡ “¡“√∂ ·≈–ªØ‘∫—µ‘ß“π„πÀπâ“∑’ËÕ¬à“ß¡’ª√– ‘∑∏‘¿“æ ¥â«¬§«“¡´◊ËÕ —µ¬å ÿ®√‘µ ¢≥–‡¥’¬«°—πæπ—°ß“π®–µâÕß¡’°“√‡√’¬π√Ÿâ ·≈–æ—≤π“ ‘Ëß„À¡àÊ ‡æ◊ËÕ√Õß√—∫°“√‡ª≈’ˬπ·ª≈ß ·≈–π‚¬∫“¬„π°“√ ∫√‘À“√®—¥°“√ ‡æ◊ËÕ‡æ‘Ë¡√–¥—∫§«“¡ “¡“√∂„π°“√·¢àߢ—π ¥—ßπ—Èπ∫√‘…—∑ ®÷ß„À⧫“¡ ”§—≠°—∫°“√æ—≤π“∫ÿ§≈“°√Õ¬à“ßµàÕ‡π◊ËÕ߇æ◊ËÕæ—≤π“ »—°¬¿“æ·≈–¢’¥§«“¡ “¡“√∂„π°“√∑”ß“π ∑—Èß°“√®—¥Õ∫√¡¿“¬„𠵓¡ΩÉ“¬ß“π·≈–°“√ à߉ªÕ∫√¡¿“¬πÕ° ·≈–°“√‡¥‘π∑“߉ª¥Ÿß“π „πµà“ߪ√–‡∑» πÕ°®“°π’È∫√‘…—∑‰¥âπ”√–∫∫ KPIs ¡“„™â„π°“√«—¥º≈ ·≈–ª√–‡¡‘πº≈°“√ªØ‘∫—µ‘ß“π¢Õßæπ—°ß“π¡“Õ¬à“ßµàÕ‡π◊ËÕßµ—Èß·µà ªï 2548 ∫√‘…∑— ∫√‘À“√ß“π‚¥¬¬÷¥¡—πË „πÀ≈—°∏√√¡“¿‘∫“≈ ‡πâ𧫓¡‚ª√àß„ ¬ÿµ‘∏√√¡ ·≈–®“°º≈°“√ ”√«®∫√√…—∑¿‘∫“≈¢Õß∫√‘…—∑®¥∑–‡∫’¬π ∫√‘…—∑ ‰¥â√—∫º≈°“√ª√–‡¡‘πµ“¡‚§√ß°“√ Corporate Governance Report of Thai Listed Companies 2006 ´÷Ëß®—¥∑”‚¥¬ ¡“§¡ à߇ √‘¡ ∂“∫—π °√√¡°“√∫√‘…—∑‰∑¬ √à«¡°—∫µ≈“¥À≈—°∑√—æ¬å·Ààߪ√–‡∑»‰∑¬ ·≈– ”π—°ß“π§≥–°√√¡°“√ °.≈.µ. º≈°“√ª√–‡¡‘π§–·ππ∑’‰Ë ¥â√–¥—∫∑’Ë ç¥’é

Management The company realizes that the success of the organization is from personnel with skill, effective performance, and loyalty. The employees will have to learn and improve themselves to prepare for changes. With the management policy to increase competitive capability, it gives the importance to continuous personnel improvement on their efficiency and effectiveness by providing internal and external training and field trips abroad. The company also implemented the KPIs system to monitor and assess work performance of the employees since 2005. The company commits to good corporate governance, emphasizing on transparency and fairness. The result of good corporate governance survey in the listed companies, the company was accredited by the Corporate Governance Report of Thai Listed Companies 2006 Project, conducted by Thai Institute of Directors in cooperation with the Stock Exchange of Thailand and the Office of Securities and Exchange Commission of Thailand, with the çGoodé level.

Information Technology

¥â“π‡∑§‚π‚≈¬’ “√ π‡∑» µàÕ‡π◊ÕË ß®“°ªï∑ºË’ “à π¡“∫√‘…∑— ‰¥â«“à ®â“ß Software house ¡“∑”°“√ æ—≤𓂪√·°√¡√–∫∫∞“π¢âÕ¡Ÿ≈¥â“π°“√¢“¬µ—Èß·µà‡µ√’¬¡°“√¢“¬ §“¥°“√¢“¬ «“ß·ºπ°“√º≈‘µ °√–®“¬ ‘π§â“ √–∫∫ µäÕ§ °“√ÕÕ° Invoice ®π∂÷ß √ÿª°“√¢“¬ ·≈–«‘‡§√“–Àå°“√¢“¬ Õ¬à“ߧ√∫«ß®√ æ√âÕ¡°—ππ’È∫√‘…—∑ ¡’°“√≈ß∑ÿπ„π Hardware Õ¬à“ßµàÕ‡π◊ËÕß ‡æ◊ËÕ√Õß√—∫ √–∫∫„À¡àÊ ·≈–‡æ◊ËÕª√– ‘∑∏‘¿“æ„π°“√ª√–¡«≈º≈¢âÕ¡Ÿ≈ ‡æ◊ËÕ°“√ µ—¥ ‘π„® §«“¡ ”‡√Á®µà“ßÊ ∑’Ë∫√‘…—∑ ‰¥â√—∫‡ªìπº≈®“°§«“¡√Ÿâ§«“¡ “¡“√∂ §«“¡¡ÿßà ¡—πË ¢Õߧ≥–°√√¡°“√ ºŸ∫â √‘À“√ ·≈–æπ—°ß“π∑ÿ°∑à“π ∑’‰Ë ¥â∑¡àÿ ‡∑ °”≈—ß°“¬·≈–°”≈—ß„® Õ¬à“߇µÁ¡§«“¡ “¡“√∂®π∑”„Àâ∫√‘…—∑ ¡’§«“¡ ‡®√‘≠°â“«Àπ⓵àÕ‡π◊ËÕß„π∑ÿ°ªï ∑⓬π’È„ππ“¡§≥–°√√¡°“√∫√‘…—∑¢Õ¢Õ∫§ÿ≥∑à“πºŸâ∂◊ÕÀÿâπ ≈Ÿ°§â“ ·≈–§Ÿà§â“ ∑’Ë„Àâ°“√ π—∫ πÿπ°‘®°“√¢Õß∫√‘…—∑¥â«¬¥’µ≈Õ¥¡“

4 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

Since last year, the company has hired a Software house for developing sales data base program, completely covering pre-sales, sales projection, production planning, product distribution, inventory, invoicing, and sales summary and analysis. It also continuously invested in Hardware to prepare for new systems and improve data assessment for decision making. All the successes the company has obtained can be attributed to competency and commitment of the board of executive directors and all employees for their hard working to carry out the best performance and growth of the company. Finally, the company, on behalf of the Board of Directors, would like to express our gratitude to our shareholders, customers, and partners for your kindest support.


®ÿ¥‡¥àπ„π√Õ∫ªï / Highlights of the year

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ß∫°“√‡ß‘π

Financial Statement

º≈ª√–°Õ∫°“√ (≈â“π∫“∑) √“¬‰¥â®“°°“√¢“¬ √“¬‰¥â√«¡ °”‰√ ÿ∑∏‘ ‘π∑√—æ¬å√«¡ Àπ’È ‘π√«¡ à«π¢ÕߺŸâ∂◊ÕÀÿâπ

Performance (Million Baht) Sales Revenues Total Revenues Net Profit Total Assets Total Liabilities Total Shareholdersû Equity

¢âÕ¡Ÿ≈µàÕÀÿâπ (∫“∑) °”‰√ ÿ∑∏‘µàÕÀÿâπ ‡ß‘πªíπº≈µàÕÀÿâπ ¡Ÿ≈§à“Àÿâπµ“¡∫—≠™’ ¡Ÿ≈§à“Àÿâπ∑’˵√“‰«â ®”π«πÀÿâπ (≈â“πÀÿâπ)

Per Share Data (Baht) Earning per Share Dividend per Share Book Value per Share Par Value per Share Number of Share (Million Shares)

Õ—µ√“º≈µÕ∫·∑π (√âÕ¬≈–) Õ—µ√“°”‰√¢—Èπµâπ Õ—µ√“°”‰√ ÿ∑∏‘ Õ—µ√“º≈µÕ∫·∑πºŸâ∂◊ÕÀÿâπ

Rate of Return (%) Gross Profit Margin Net Profit Margin Return on Equity

°”‰√ ÿ∑∏‘µàÕÀÿâ𠧔π«≥®“°®”π«πÀÿâπ “¡—≠∂—«‡©≈’ˬ∂à«ßπÈ”Àπ—° ®”π«π 38 ≈â“πÀÿâπ ®à“¬‡ß‘πªíπº≈√–À«à“ß°“≈ ”À√—∫º≈ª√–°Õ∫°“√ª√–®”ß«¥ 6 ‡¥◊Õπ µ—Èß·µà «—π∑’Ë 1 ¡°√“§¡ ∂÷ß 30 ¡‘∂πÿ “¬π 2549 ®“°°‘®°“√∑’‰Ë ¥â√∫— °“√ à߇ √‘¡°“√≈ß∑ÿπ „πÕ—µ√“Àÿâπ≈– 1 ∫“∑

2549 / 2006 2548 / 2005 2547 / 2004

2,531.85 2,557.43 279.14 2,302.56 576.01 1,726.55

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2,145.61 2,156.93 191.49 1,598.03 609.42 988.61

1,808.11 1,811.71 134.68 1,199.71 335.08 864.63

7.30 /1 *** /2 38.37 10.00 45.00

6.38 3.20 32.95 10.00 30.00

4.49 2.25 28.82 10.00 30.00

40.37 10.91 20.56

38.65 8.88 20.67

37.52 7.43 16.28

Net profit per share calculated from the number of average weighted common shares of 38 million shares. Periodic dividend payment for the 6-month performance from January 1 - June 30 2006. From the operation under BOI Promotion at 1 Baht per share.

5 2006 Annual Report / President Bakery Public Company Limited


FOOD AND DRUG ADMINISTRATION MINISTRY OF PUBLIC HEALTH NONTHABURI, THAILAND GMP CERTIFICATE We certify that PRESIDENT BAKERY PUBLIC COMPANY LIMITED 91 Moo 4 Lardkrabang Industrial Estate, Chalong Krung Road, Lardkrabang, Bangkok

6 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


ª√–«—µ‘∫√‘…—∑ / Company Profile ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ‡ªìπ∫√‘…—∑„π°≈ÿà¡ º≈‘µ¿—≥±å “¬Õ“À“√„π‡§√◊Õ∫√‘…—∑ Àæ—≤πæ‘∫Ÿ≈ ®”°—¥ (¡À“™π) ∑’ˉ¥â°àÕµ—Èß‚¥¬ ¥√.‡∑’¬¡ ‚™§«—≤π“ ‚¥¬°≈ÿࡺ≈‘µ¿—≥±å “¬Õ“À“√ ¢Õ߇§√◊Õ Àæ—≤πå∑’˺≈‘µ‚¥¬ ∫√‘…—∑ ‰∑¬‡æ√´‘‡¥π∑åøÑŸ¥ ®”°—¥ (¡À“™π) ‡ªìπÕ’°Àπ÷ßË °≈ÿ¡à º≈‘µ¿—≥±å∑‰Ë’ ¥â√∫— §«“¡¬Õ¡√—∫·≈–ª√– ∫§«“¡ ”‡√Á® Õ¬à“ß Ÿß Õ“∑‘ ∫–À¡’Ë°÷Ëß ”‡√Á®√Ÿª¡“¡à“·≈–∫‘ °‘µ∫‘ ™‘π ´÷Ëß∑—Èß Õß º≈‘µ¿—≥±å¡’·ªÑß “≈’‡ªìπ«—µ∂ÿ¥‘∫À≈—°„π°“√º≈‘µ ∑”„Àâ¡’·π«§‘¥∑’Ë®– ¢¬“¬∏ÿ√°‘®‡¢â“‰ª„𠓬¢π¡ªíß·≈–‡∫‡°Õ√’Ë´÷Ëß„™â·ªÑß “≈’‡ªìπ«—µ∂ÿ¥‘∫ À≈—°‡™àπ°—π „π ¡—¬π—ÈπºŸâª√–°Õ∫°“√‡∫‡°Õ√’Ë à«π„À≠à‡ªìπ√“¬‡≈Á° ·≈–¥”‡π‘π∏ÿ√°‘®·∫∫§√Õ∫§√—« º≈‘µ¿—≥±å∑’Ë¡’„πµ≈“¥°Á‰¡à¡’§ÿ≥¿“æ ¡“µ√∞“π ¡Ë”‡ ¡Õ ¢“¥æ—≤π“°“√∑—ßÈ „π·ßà¢Õßµ—«º≈‘µ¿—≥±å √–∫∫°“√ ®—¥®”Àπà“¬·≈–°“√®—¥°“√∑’Ë¥’ §«“¡‡¢â“„®¢ÕߺŸâ∫√‘‚¿§µàÕº≈‘µ¿—≥±å ‡∫‡°Õ√’Ë∑’Ë¡’§ÿ≥¿“æ¡“µ√∞“π¬—ß¡’πâÕ¬ ¢π“¥¢Õßµ≈“¥·≈–§«“¡π‘¬¡ „π°“√∫√‘‚¿§‡∫‡°Õ√’ˬ—ß¡’‰¡à¡“°π—° Õ¬à“߉√°Á¥’ ™à«ß‡«≈“π—È𠇪ìπ™à«ß∑’Ë√—∞∫“≈‰¥â„Àâ°“√ π—∫ πÿπ Õÿµ “À°√√¡°“√º≈‘µ‡æ◊ËÕ∑¥·∑π°“√π”‡¢â“ ‚¥¬‡©æ“–Õ¬à“߬‘Ëß Õÿµ “À°√√¡∑’Ë¡’æ◊Èπ∞“π¡“®“°¥â“π°“√‡°…µ√ ª√–°Õ∫°—∫«‘∂’°“√ ¥”√ß™’«µ‘ ¢Õߧπ‰∑¬‰¥â‡ª≈’¬Ë π·ª≈߉ª ª√–™“°√®“°™π∫∑‡§≈◊ÕË π¬â“¬ ‡¢â“ Ÿà —ߧ¡‡¡◊Õß¡“°¢÷Èπ §√Õ∫§√—«¡’¢π“¥‡≈Á°≈ß ·¡à∫â“π∑”ß“ππÕ° ∫â“π¡“°¢÷Èπ ∑”„Àâ¡’‡«≈“®—¥‡µ√’¬¡Õ“À“√ ”À√—∫ ¡“™‘°„π§√Õ∫§√—« ≈¥≈ß √«¡‰ª∂÷ß°“√§â“√–À«à“ߪ√–‡∑»‡√‘¡Ë ¡’∫∑∫“∑∑”„Àâ¡™’ “«µà“ß™“µ‘ ‡§≈◊ËÕπ¬â“¬‡¢â“¡“„πª√–‡∑»¡“°¢÷Èπ ¥â«¬ªí®®—¬µà“ßÊ ‡À≈à“π’È≈â«π √â“ß‚Õ°“ „Àâº≈‘µ¿—≥±å‡∫‡°Õ√’Ë “¡“√∂µÕ∫ πÕß«‘∂’™’«‘µ§π‰∑¬‰¥â ¥’¬‘ËßÊ ¢÷Èπ °“√‡ª≈’ˬπ·ª≈ß·≈–æ—≤π“°“√∑’Ë ”§—≠„π™à«ß 5 ªï∑’˺à“π¡“ ªï 2545 ∫√‘…—∑‰¥â√—∫„∫√—∫√Õß ç°“√«‘‡§√“–ÀåÕ—πµ√“¬·≈–®ÿ¥«‘°ƒµ ∑’˵âÕߧ«∫§ÿ¡é À√◊Õ HACCP (Hazard Analysis and Critical Control Point) ®“° ”π—°ß“π§≥–°√√¡°“√Õ“À“√·≈–¬“ °√–∑√«ß “∏“√≥ ÿ¢ ´÷Ëß∂◊Õ‡ªìπ„∫√—∫√Õß¡“µ√∞“π∑’Ë∂◊Õ«à“ ¡’§«“¡ ”§—≠¡“°„πÕÿµ “À°√√¡Õ“À“√ ·≈–∫√‘…∑— ‰¥â‡¢â“®¥∑–‡∫’¬π„πµ≈“¥À≈—°∑√—æ¬å·Ààߪ√–‡∑» ‰∑¬ ‚¥¬∫√‘…—∑‰¥â®¥∑–‡∫’¬π·ª√ ¿“懪ìπ∫√‘…—∑¡À“™π ‡¡◊ËÕ«—π∑’Ë 19 °√°Æ“§¡ 2545 ·≈– ”π—°ß“π§≥–°√√¡°“√ °”°—∫À≈—°∑√—æ¬å·≈–µ≈“¥À≈—°∑√—æ¬å ‰¥âÕπÿ≠“µ„Àâ∫√‘…—∑ ‡ πÕ¢“¬ÀÿâπµàÕª√–™“¢π‡¡◊ËÕ«—π∑’Ë 20 °—𬓬π 2545 ∑—Èßπ’È ∫√‘…—∑‰¥â¥”‡π‘π°“√‡ πÕ¢“¬ÀÿâπµàÕª√–™“™π∑—Ë«‰ª „π«—π∑’Ë 16-19 ∏—𫓧¡ 2545 àߺ≈„Àâ∑ÿπ™”√–·≈â«¢Õß∫√‘…—∑‡æ‘Ë¡ ¢÷Èπ‡ªìπ 300,000,000 ∫“∑ ‚¥¬§≥–°√√¡°“√µ≈“¥À≈—° ∑√—æ¬åœ ‰¥â —Ëß√—∫Àÿâπ “¡—≠¢Õß∫√‘…—∑‡ªìπÀ≈—°∑√—æ¬å®¥ ∑–‡∫’¬π ·≈–Àÿâπ “¡—≠¢Õß∫√‘…—∑‰¥â‡√‘Ë¡‡¢â“´◊ÈÕ¢“¬„π µ≈“¥À≈—°∑√—æ¬å‡ªìπ«—π·√° „π«—π∑’Ë 25 ∏—𫓧¡ 2545 ªï 2546 ∫√‘…∑— ‰¥âµ¥‘ µ—ßÈ “¬°“√º≈‘µ·Œ¡‡∫Õ√凰Õ√å∫π— ·≈– ŒÕ∑¥Õ° ∑’ˇªìπ Fully Automatic Line ¡’°”≈—ß°“√º≈‘µ 36,000 ™‘ÈπµàÕ ™—Ë«‚¡ß ·≈– “¡“√∂‡¥‘π‡§√◊ËÕß®—°√‰¥â ¡∫Ÿ√≥å ´÷Ë߇ªì𠇧√◊ËÕß®—°√∑’Ë¡’°”≈—ß°“√º≈‘µ Ÿß ÿ¥„π·∂∫‡Õ‡´’¬µ–«—πÕÕ° ‡©’¬ß„µâ ·≈–‡ªìπ‡§√◊ËÕß®—°√∑’Ë¡’‡∑§‚π‚≈¬’∑—π ¡—¬ ‚¥¬„™â √–∫∫§Õ¡æ‘«‡µÕ√å„π°“√§«∫§ÿ¡°“√º≈‘µ ∑”„Àâ§ÿ≥¿“æ ‘π§â“∑ÿ°™‘Èπ¡’¡“µ√∞“π ¡Ë”‡ ¡Õ ‡ªìπ∑’Ëæ÷ßæÕ„®·°à≈Ÿ°§â“ ´÷ßË ≈Ÿ°§â“„π°≈ÿ¡à π’È ‰¥â·°à °≈ÿ¡à ø“ µåø¥ÑŸ ·≈– §Õπ«’‡π’¬π ‚µ√å Õ“∑‘ ·¡§‚¥π—≈¥å ‡§‡Õø´’ ‡´‡«àπÕ’‡≈ø‡«à𠇪ìπµâπ

President Bakery Plc. is a subsidiary for food business of Sahapatanapibool Plc., established by Dr.Thiam Chokwatana. Another subsidiary of Saha Group, Thai President Food Plc., is highly successful and well accepted in the market. Their products include Mama instant noodles and Bissin biscuits, which both products use wheat flour as their main ingredient. This created the desire to expand the business into the bakery by using wheat flour as the main raw material. At that time, most bakeries were small-sized family business. The product quality was inconsistent. Moreover, they lacked the developments in many aspects such as products, distribution system, and proper management. The consumersû understanding towards quality bakery was little. Yet, the size of market as well as the bakery consumption was still unpopular. Nevertheless, the government, then, aimed to encourage the manufacturing sector to substitute import, particularly in the agricultural industry. In addition, the lifestyle of the Thais has changed. People from the rural areas flocked into the city and the family size was smaller. More women joined the workforce resulting in less time for preparing family meals. Plus, international trade began to play a major role, thus more foreigners moved into the country. These factors created an opportunity for bakery products to better serve the needs of the Thai lifestyle.

Important changes and developments over the past 5 years 2002 The company received the Hazard Analysis and Critical Control Point (HACCP) certification from the Food and Drug Administration, the Ministry of Public Health. This standard is considered very crucial for the food industry. The company was listed in the Stock Exchange of Thailand. The company was registered as public company under the name of President Bakery Public Company Limited on July 19. On September 20, the Office of the Securities and Exchange Commission authorized the company to hold an initial public offering (IPO) during December 16-19, resulting in the paid capital increased to 300,000,000 baht. And the companyûs common stock was acknowledged as registered stock by the Office of the Securities and Exchange Commission and was traded in the stock market for the first time on December 25, 2002. 2006

The company installed fully automatic line machinery for the production of burger and hotdog buns with the capacity of 36,000 pieces/hr - the most advanced technology and the highest production capacity in Southeast Asia. The advanced technology uses computer control in every process, ensuring consistent product quality and standard to the consumerûs satisfaction. These customers include fast food chains and convenient stores such as McDonaldûs, KFC and 7Eleven.

7 2006 Annual Report / President Bakery Public Company Limited


·≈– ◊∫‡π◊ÕË ß®“°∫√‘…∑— ¡’°“√≈ß∑ÿπ‡§√◊ÕË ß®—°√·Œ¡‡∫Õ√凰Õ√å∫π— ∑”„Àâ∫√‘…∑— “¡“√∂¢¬“¬∞“π≈Ÿ°§â“ „π°≈ÿ¡à ø“ µåø¥ÑŸ √“¬„À¡à ‰¥â·°à ‡∫Õ√凰Õ√å§‘ß å ·≈–πÕ°®“°π’Ȭ—ß “¡“√∂‡æ‘Ë¡§«“¡ À≈“°À≈“¬¢Õß ‘π§â“„πÀ¡«¥π’ÈÕ’°¥â«¬ ·≈–∫√‘…—∑‰¥â≈ß∑ÿπ„π‡§√◊ËÕß®—°√„À¡à ‡æ◊ËÕº≈‘µ‚¥√“¬“°‘ ¡’ °”≈—ß°“√º≈‘µ‡æ‘Ë¡¢÷Èπ®“° 390 ™‘ÈπµàÕ™—Ë«‚¡ß ‡ªìπ 800 ™‘Èπ µàÕ™—Ë«‚¡ß ‚¥√“¬“°‘‡ªìπ¢π¡∑’Ë¡’µâπ°”‡π‘¥¡“®“°ª√–‡∑» ≠’˪ÿÉπ ∑’Ë¡’§«“¡π‘¬¡ ·≈–·æ√àÀ≈“¬ πÕ°®“°π’È ∫√‘…—∑¬—߉¥â ≈ß∑ÿπ„π‚§√ß°“√º≈‘µ ‘π§â“·™à·¢Áß (Frozen Dough) ´÷Ë߇ªìπ º≈‘µ¿—≥±å„À¡à ∑’Ë¡’≈—°…≥–‡ªìπ¢π¡ªíß°÷Ëß ”‡√Á®√Ÿª·™à·¢Áß ‚¥¬∫√‘…—∑‰¥â°√–®“¬ ‘π§â“ Frozen Dough π’È ‰ª¬—ßÀπâ“√â“π Deliya by Farmhouse ·≈–¬—ß®”Àπà“¬„Àâ°—∫≈Ÿ°§â“Õ◊Ë𠇙àπ Subway ‡ªìπµâπ ªï 2547 ∫√‘…—∑ ‰¥â√—∫°“√√—∫√Õß¡“µ√∞“π GMP (Good Manufacturing Practice) ·≈– HACCP (Hazard Analysis and Critical Control Point) ®“°°√–∑√«ß “∏“√≥ ÿ¢·≈â« ∫√‘…∑— ¬—߉¥â√∫— Õπÿ≠“µ „Àâ¢÷Èπ∑–‡∫’¬π‡ªìπÀâÕߪؑ∫—µ‘°“√«‘‡§√“–Àå‡Õ°™π ¡’°“√ æ—≤π“¥â“πº≈«‘‡§√“–Àå¢ÕßÀâÕߪؑ∫µ— °‘ “√‚¥¬∫√‘…∑— ´÷ßË ∂◊Õ«à“ ‡ªìπ°“√‡æ‘Ë¡§«“¡‡™◊ËÕ¡—Ëπ„πº≈°“√∑¥ Õ∫∑“߇§¡’ ·≈– ®ÿ≈™’««‘∑¬“ ∫√‘…—∑‡√‘Ë¡π”√–∫∫ KPIs (Key Performance Indicators) ¡“„™â ‡ªìπ‡§√◊ÕË ß¡◊Õ«—¥ª√– ‘∑∏‘¿“æ ·≈–§ÿ≥¿“æß“π¢Õßæπ—°ß“π ∑ÿ°§π ªï 2548 ¥â“π°“√º≈‘µ ∫√‘…—∑œ ‰¥â≈ß∑ÿ𵑥µ—È߇§√◊ËÕß®—°√„𠓬°“√º≈‘µ¢π¡ªíß ™π‘¥·ºàπ (√–¬–∑’Ë 3) ´÷Ë߇ªìπ√–∫∫Õ—µ‚π¡—µ‘ (Fully Automatic) ≥.‚√ßß“πÕ“§“√ 3 ¥â«¬ß∫ª√–¡“≥°“√≈ß∑ÿπ 250 ≈â“π∫“∑ ´÷Ëßµ‘¥µ—Èß·≈⫇ √Á®‡¡◊ËÕ„π™à«ß§√÷ËߪïÀ≈—ߢÕߪï 2548 ·≈– “¬ °“√º≈‘µ‡§â°„À¡à ‡æ◊ËÕ¬°√–¥—∫§ÿ≥¿“æ ‘π§â“ ‡æ‘Ë¡°”≈—ß°“√ º≈‘µ ·≈– √â“ߧ«“¡À≈“°À≈“¬„πº≈‘µ¿—≥±å ‡æ◊ÕË µÕ∫ πÕß §«“¡µâÕß°“√¢ÕߺŸâ∫√‘‚¿§ ¥â“π‡∑§‚π‚≈¬’ “√ π‡∑» ∫√‘…—∑‰¥â¡’°“√µ‘¥µ—Èß Software √–∫∫ß“π¢“¬ °“√º≈‘µ °“√ °√–®“¬ ‘π§â“ √«¡∂÷ß√–∫∫°“√®—¥ àß ¢π àß ‘π§â“∑—Èß√–∫∫ æ√âÕ¡°—∫¡’°“√µ‘¥µ—Èß Backup Site Project ‡æ◊ËÕ‡æ‘Ë¡¢’¥§«“¡ “¡“√∂„π°“√‡°Á∫¢âÕ¡Ÿ≈,§«“¡ª≈Õ¥¿—¬¢ÕߢâÕ¡Ÿ≈ µ≈Õ¥ ®π∂÷ߪ√– ‘∑∏‘¿“æ°“√„™âß“π ¥â“π°“√∫√‘À“√°“√®—¥°“√ ∫√‘…∑— ‰¥â¡°’ “√®—¥∑”√–∫∫ KPIs (Key Performance Indicators) ´÷Ë߉¥âπ”√–∫∫¡“„™âµ—Èß·µàª≈“¬ªï 2547‡æ◊ËÕ‡ªìπ‡§√◊ËÕß¡◊Õ«—¥ ª√– ‘∑∏‘¿“æ ·≈–§ÿ≥¿“æß“π¢Õßæπ—°ß“π∑ÿ°§π ´÷Ëß„πªï 2548 ‰¥âπ”º≈ß“π®“° KPIs ¡“„™â„π°“√æ‘®“√≥“®à“¬‚∫π— ·≈–ª√—∫‡ß‘π‡¥◊Õπª√–®”ªï ¥â“π°“√µ≈“¥ ·≈–°“√¢“¬ ∫√‘…—∑ ¡’°“√ÕÕ°º≈‘µ¿—≥±å„À¡à µ≈Õ¥®π°“√ª√—∫ª√ÿß º≈‘µ¿—≥±å ‡æ◊ÕË „Àâ∑π— ¡—¬‡ªìπ∑’πË “à π„®·°àº∫⟠√‘‚¿§¡“°¬‘ßË ¢÷πÈ √«¡∂÷ß°“√®—¥∑”‚ª√‚¡™—Ëπ à߇ √‘¡°“√¢“¬Õ¬à“ßµàÕ‡π◊ËÕß √à«¡°—∫ ‘π§â“·∫√π¥å™—Èππ” ∑”„Àâ¬Õ¥¢“¬¡’°“√‡µ‘∫‚µ‡°‘π ‡ªÑ“À¡“¬ ·≈–¥â“π°“√¢“¬‰¥â¡’°“√¢¬“¬ “¢“®ÿ¥°√–®“¬ ‘π§â“‡æ‘Ë¡¢÷Èπ

8 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

From the investment of new machinery, the company also became the supplier for the new fast food chain, Burger King and has been able to create more variety of the products. The company also invested in new machinery for the production of Dorayaki, a very popular traditional Japanese cake, with the capacity of 800 pieces/hr. from 390 pieces/hr. Another investment was in the Frozen Dough project, semi-finished frozen bread. This product has been distributed to the store Deliya by Farmhouse and other customers such as Subway. 2004 Apart from being awarded the GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis and Critical Control Point) from the Ministry of Public Health, the company had been approved as a private laboratory, which develops and conducts analysis from companyûs laboratory, resulting in increasing credibility in both chemical and microorganism tests. The company had introduced KPIs (Key Performance Indicators) as a tool to evaluate performance and quality of employees; it was believed that this system will contribute towards high efficiency and productivity of the company. 2005 Production The company has invested 250,000,000 baht to install fully automatic machine for the production line of sliced bread (stage 3) at the factory building 3 and a new production line for cakes. The installations were completed in the late 2005. This was to improve the product quality, to increase production capacity, and to offer a greater variety of the products to meet the needs of consumers. Information Technology The company has installed software for sales, production, distribution, and logistic systems. Additionally, the company has also installed Backup Site Project to improve database capacity and security, and efficiency of the uses. Management The company has established KPIs (Key Performance Indicators), which was introduced in the late 2004, as a management tool to evaluate performance and quality of all employees. In 2005, the KPIs results was employed to determine bonus and annual pay raise. Marketing and Sales The company has launched new products and improved existing products in order to attract more consumers as well as continuously carried out a sales promotion along with all leading brands, resulting in more-thanexpected targeted sales. In addition, the company has established more product distribution centers.


ªï 2549 ¥â“π°“√≈ß∑ÿπ 2006 Investment ®“°°“√∑’Ë∫√‘…—∑œ ‰¥âµ—¥ ‘π„®´◊ÈÕ∑’Ë¥‘π ≥.π‘§¡Õÿµ “À°√√¡ The company decided to purchase land in Bang Chan ∫“ß™—π „π‡π◊ÕÈ ∑’Ë 12 ‰√à 2 ß“π 57 µ“√“ß«“ ‡æ◊ÕË °àÕ √â“ßÕ“§“√ Industrial Estate with the area of 12 rai, 2 ngarn, 57 square ‚√ßß“π·Ààß„À¡à ”À√—∫¢¬“¬°”≈—ß°“√º≈‘µ‡æ◊ËÕ√Õß√—∫°“√ wah to construct a new plant for production expansion. The ‡µ‘∫‚µ„πÕ𓧵 ´÷ËßÕ¬Ÿà√–À«à“ߥ”‡π‘π°“√°àÕ √â“ß ´÷Ëߧ“¥ new plant is still under construction and expected to be «à“°“√°àÕ √â“ß®–·≈⫇ √Á®ª√–¡“≥ªï 2551 ·≈–‰¥â´◊ÈÕ∑’Ë¥‘π completed in 2008. The company also purchased a land with æ√âÕ¡Õ“§“√ ≥ π‘§¡Õÿµ “À°√√¡≈“¥°√–∫—ß „π‡π◊ÈÕ∑’Ë 6 ‰√à buildings in Lard Kra Bang Industrial Estate for 6 rai and 60 60 µ“√“ß«“ æ◊Èπ∑’Ë„™â Õ¬¿“¬„πÕ“§“√¡’æ◊Èπ∑’˪√–¡“≥ square wah. The space usage of the building is approximately 10,000 µ“√“߇¡µ√ ·≈–‰¥â∑”°“√ª√—∫ª√ÿßÕ“§“√„ÀâÕ¬Ÿà„π 10,000 square meters. It was renovated to a good condition ¿“ææ√âÕ¡„™âß“π ·≈–‡√‘Ë¡µ‘¥µ—È߇§√◊ËÕß®—°√„π°“√º≈‘µ and machinery for producing new line of finished and ¢π¡ªíß ”‡√Á®√Ÿª ·≈–°÷Ëß ”‡√Á®√Ÿª·™à·¢Áß Line „À¡à àßÕÕ° semi-finished frozen bread has been installed. The products ‰ª¬—ߪ√–‡∑»≠’˪ÿÉπ ·≈–¢“¬¿“¬„πª√–‡∑» will be exported to Japan and for domestic sales. ∫√‘…∑— ‡æ‘¡Ë ∑ÿπ®¥∑–‡∫’¬π®“° 300 ≈â“π∫“∑‡ªìπ 450 ≈â“π∫“∑ The company increased the registered capital from 300 ‚¥¬°“√ÕÕ°®”Àπà“¬Àÿâπ„Àⷰຟâ∂◊ÕÀÿâπ‡¥‘¡∑’Ë¡’√“¬™◊ËÕª√“°Æ million baht to 450 million baht by issuing to the existing „π ¡ÿ¥®¥∑–‡∫’¬πºŸâ∂◊ÕÀÿâπ ≥ «—π∑’Ë 3 情¿“§¡ 2549 ´÷Ëß shareholders in the shareholder registration book as of ‡ß‘π‡æ‘¡Ë ∑ÿπ§√—ßÈ π’πÈ ”‰ª„™â„π°“√≈ß∑ÿπ¥â“π°“√°àÕ √â“ß‚√ßß“π May 3, 2006. The raised capital was invested in plant ·≈–‡§√◊ËÕß®—°√ construction and machinery. ‡¥◊Õπ ‘ßÀ“§¡ 2549 ∫√‘…—∑‰¥â´◊ÈÕæ◊Èπ∑’Ë ™—Èπ 29 Õ“§“√Õ“√å In August 2006, the company purchased a space on 29th ‡Õ ∑“«‡«Õ√å ∂ππ√—™¥“¿‘‡…° ·¢«ß¥‘π·¥ß ‡¢µ¥‘π·¥ß floor, R.S. Tower Building, Rachadapisak road, Kwang °√ÿ߇∑æœ ‡æ◊ËÕ„™â‡ªìπ∑’Ë∑”°“√ ”π—°ß“π„À≠à ¡’‡π◊ÈÕ∑’Ë„™â Õ¬ Dindaeng, Khet Dindaeng, Bangkok to situate the head ª√–¡“≥ 1,200 µ“√“߇¡µ√ office. The space usage is approximately 1,200 square meters. ¥â“π‡∑§‚π‚≈¬’·≈– “√ π‡∑» Information Technology ∫√‘…∑— ¬—ߧ߄À⧫“¡ ”§—≠°—∫‡∑§‚π‚≈¬’·≈– “√ π‡∑» ®÷߉¥â The company in information technology and, therefore, has ¡’°“√µ‘¥µ—Èß Software ·≈– Hardware ∑—Èß„π√–∫∫ß“π¢“¬ installed and integrated both Software and Software in °“√º≈‘µ °“√°√–®“¬ ‘π§â“ √«¡∂÷ß√–∫∫°“√®—¥ àß ∑—Èß√–∫∫ Hardware in sales, production, distribution, including §√∫«ß®√ ‡æ◊ËÕ‡æ‘Ë¡¢’¥§«“¡ “¡“√∂„π°“√‡°Á∫¢âÕ¡Ÿ≈, §«“¡ delivery systems, to improve capability of data management ª≈Õ¥¿—¬¢ÕߢâÕ¡Ÿ≈ µ≈Õ¥®π∂÷ߪ√– ‘∑∏‘¿“æ°“√„™âß“π and security. ¥â“π√–∫∫§ÿ≥¿“æ Quality System ∫√‘…—∑ ‰¥âµ‘¥µ—Èß√–∫∫ TPM (Total Productive Maintenance) The company has installed TPM (Total Productive Maintenance) ç°“√∫”√ÿß√—°…“∑«’º≈ ∑’Ë∑ÿ°§π¡’ à«π√à«¡é ¥â«¬∫√‘…—∑‡≈Á߇ÀÁπ system that employees will have involvement as it sees that «à“ ‡§√◊ËÕß®—°√¡’§«“¡ ”§—≠Õ¬à“ß¡“°µàÕ°“√º≈‘µ ·≈– machinery is essential to production and had put a vast ∫√‘…—∑‰¥â∑ÿࡇ∑ß∫ª√–¡“≥Õ¬à“ß¡“°„π°“√ —Ëß´◊ÈÕ‡§√◊ËÕß®—°√∑’Ë investment in the state-of-the-art machinery. The TPM ∑—π ¡—¬¡“„™â„π°“√º≈‘µ ‚¥¬√–∫∫ TPM ®–¡ÿà߇πâπ„Àâ system will help the machinery operator to learn and acquire ºŸâ„™â‡§√◊ËÕß®—°√‰¥â‡√’¬π√Ÿâ·≈–‡¢â“„®∂÷ß«‘∏’°“√„π°“√¥Ÿ·≈√—°…“ knowledge of basic maintenance to prevent unnecessary ‡§√◊ÕË ß®—°√„π‡∫◊ÕÈ ßµâπ ‡æ◊ÕË ª√– ‘∑∏‘¿“æ ·≈–≈¥°“√ Ÿ≠‡ ’¬¢Õß loss. ‡§√◊ËÕß®—°√ °√“ø· ¥ß√“¬‰¥â√«¡¢Õß∫√‘…—∑ ªï 2545 - 2549 / Total income from 2002 -2006 ≈â“π∫“∑ / Million Baht 3,000 2,558 2,500 2,157 1,812 2,000 1,559 1,373 1,500 1,000 500 02545 2002

2546 2003

2547 2004

2548 2005

2549 ªï 2006 year

9 2006 Annual Report / President Bakery Public Company Limited


°“√ª√–°Õ∫∏ÿ√°‘®¢Õß·µà≈– “¬º≈‘µ¿—≥±å / Income Structure Product Lines “¬∏ÿ√°‘® º≈‘µ¿—≥±å ·≈–‚§√ß √â“ß√“¬‰¥â

Lines of Business & Income Structure

“¬∏ÿ√°‘®·≈–º≈‘µ¿—≥±å ∫√‘…—∑ª√–°Õ∫∏ÿ√°‘®À≈—°„π°“√º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈– ‡∫‡°Õ√’ËÕ◊ËπÊ ‚¥¬¡’ “¬∏ÿ√°‘®·∫à߉¥â¥—ßπ’È 1. ∏ÿ√°‘®‡∫‡°Õ√’§Ë “â àß (Wholesale) ¡’ ¥— à«π°“√¢“¬‡ªìπ 84.27% ¢Õ߬ե√“¬‰¥â√«¡¢Õß∫√‘…—∑ 2. ∏ÿ√°‘®‡∫‡°Õ√’˧⓪≈’° (Retail) ¡’ —¥ à«π°“√¢“¬‡ªìπ 3.77% ¢Õ߬ե√“¬‰¥â√«¡¢Õß∫√‘…—∑ 3. ∏ÿ√°‘®ø“ µåøŸÑ¥ ·≈– √â“πÕ“À“√ / ¿—µµ“§“√ (Fast food & Catering) ¡’ —¥ à«π°“√¢“¬‡ªìπ 10.96% ¢Õ߬ե√“¬‰¥â√«¡ ¢Õß∫√‘…—∑ 4. ∏ÿ√°‘® àßÕÕ° (Export) ¡’ —¥ à«π°“√¢“¬‡ªìπ 3.09% ¢Õß ¬Õ¥√“¬‰¥â√«¡¢Õß∫√‘…—∑

Line of Business The company mainly produces and distributes bakery products with the following lines of business : 1. Wholesale bakery sales : 84.27% of the total incomes of the company. 2. Retail bakery sales : 3.77% of the total incomes of the company 3. Fast food and catering sales : 10.96% of the total incomes of the company 4. The export was accounted for 3.09% of the total companyûs sales revenue. ¢π¡ªíß™π‘¥·ºàπ Sliced Bread ·Œ¡‡∫Õ√凰Õ√å∫—π·≈–ŒÕ∑¥Õ°∫—π Buger Buns and Hotdog Buns

∏ÿ√°‘®§â“ àß Wholesale

¢π¡ªíßÀ«“π Snack Bread ‡§â° Cake ‡∫‡°Õ√’Ë Õ◊ËπÊ Confectionery ‡¥≈‘¬“à Deliya

∏ÿ√°‘®§â“ª≈’° Retail

¡“¥“¡ ¡“√å‚°â Madame Marco °Ÿäµ¡Õ√åπ‘Ëßø“√塇Œâ“ å Good Morning Farmhouse ø“ µåø¥ÑŸ Fast Food

∏ÿ√°‘®ø“ µåøŸÑ¥ & √â“πÕ“À“√ / ¿—µµ“§“√ Fast Food and Catering

√â“πÕ“À“√ / ¿—µ√“§“√ Catering º≈‘µ¿—≥±å™ÿ∫∑Õ¥ Fried Product

∏ÿ√°‘® àßÕÕ° Export

10 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


‚§√ß √â“ß√“¬‰¥â / Income Structure „π™à«ßªï 2547 - 2549 ¡’√“¬≈–‡Õ’¬¥¥—ßπ’È ‚§√ß √â“ß√“¬‰¥â¢Õß∫√‘…—∑

The details in 2004 - 2006 are as follows : The Companyûs income structure 2549 / 2006

º≈‘µ¿—≥±å / ∫√‘°“√ Product / Service 1. ∏ÿ√°‘®‡∫‡°Õ√’˧ⓠàß Wholesaling Business 1.1 ¢π¡ªíß™π‘¥·ºàπ Sliced Bread 1.2 ·Œ¡‡∫Õ√凰Õ√å∫—π ·≈–ŒÕ∑¥Õ°∫—π Burger / Hotdog Buns 1.3 ¢π¡ªíßÀ«“π Snack Bread 1.4 ‡§â° Cake 1.5 ‡∫‡°Õ√’ËÀ«“π ·≈–Õ◊ËπÊ Confectionery 2. ∏ÿ√°‘®‡∫‡°Õ√’˧⓪≈’° Retailing Business 2.1 ‡¥≈‘¬à“ + ø“√塇Œâ“ å™ÁÕª å Deliya + Farmhouse Shops 2.2 ¡“¥“¡¡“√å‚°â ·≈– ¢π¡‰À«âæ√–®—π∑√å Madame Marco and Moon Cake 2.3 °Ÿä¥¡Õ√åπ‘Ëßø“√塇Œâ“ å Good Morning Farmhouse 3. ø“ µåøŸÑ¥ & √â“πÕ“À“√ Fast Food & Catering 3.1 ø“ µåøŸÑ¥ & √â“πÕ“À“√ Fast Food & Catering 3.2 º≈‘µ¿—≥±å™ÿ∫∑Õ¥ Fried Products 3.3 Õ◊ËπÊ Others 4. ∏ÿ√°‘® àßÕÕ° Export √«¡√“¬‰¥â∏ÿ√°‘®À≈—° Total Income √“¬‰¥âÕ◊ËπÊ Other Income √“¬‰¥â√«¡∑—Èß ‘Èπ Total

2548 / 2005

2547 / 2004

æ—π∫“∑ √âÕ¬≈– æ—π∫“∑ √âÕ¬≈– æ—π∫“∑ √âÕ¬≈– Thousand Baht % Thousand Baht % Thousand Baht % 2,155,253.98 84.27 1,845,119.05 85.54 1,545,306.59 85.30 1,155,170.74

45.17

1,055,516.38

48.94

838,841.06

46.30

124,911.68

4.88

89,827.49

4.16

79,901.71

4.41

690,024.62

26.98

549,398.10

25.47

500,580.69

27.63

114,682.08

4.48

55,024.08

2.55

48,526.03

2.68

70,464.86

2.76

95,353.00

4.42

77,457.10

4.28

96,316.33

3.77

100,000.94

4.64

88,657.97

4.89

37,658.58

1.47

42,770.14

1.98

51,311.78

2.83

25,735.64

1.01

23,460.82

1.09

19,583.31

1.08

32,922.11

1.29

33,769.98

1.57

17,762.88

0.98

201,154.80

7.87

187,743.54

8.70

174,146.30

9.61

150,437.37

5.88

137,143.33

6.36

122,733.42

6.77

50,717.43

1.98

50,121.54

2.32

47,795.68

2.64

478.67

0.02

3,617.20

0.20

-

-

-

79,128.43

3.09

12,747.77

0.59

-

2,531,853.54

99.00

2,145,611.30

99.48

1,808,110.86

99.80

25,582.25

1.00

11,318.54

0.52

3,602.95

0.20

2,557,435.79 100.00 2,156,929.84 100.00 1,811,713.81 100.00

11 2006 Annual Report / President Bakery Public Company Limited


—¥ à«π√“¬‰¥âµ“¡ “¬∏ÿ√°‘® ªï 2549 / Sales mix by product types 2006

∏ÿ√°‘®‡∫‡°Õ√å§â“ àß Wholesale Bakery Business 84.27% ∏ÿ√°‘®ø“ åµøŸÑ¥·≈–√â“πÕ“À“√ Fast Food & Catering Business 7.87% ∏ÿ√°‘®‡∫‡°Õ√’˧⓪≈’° Retail Bakery Business 3.77% ∏ÿ√°‘® àßÕÕ° Export 3.09% Õ◊ËπÊ Others 1.00%

12 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


≈—°…≥–º≈‘µ¿—≥±åÀ√◊Õ∫√‘°“√ / The Characteristics of Products or Services 1. ∏ÿ√°‘®‡∫‡°Õ√’˧ⓠàß (Wholesale) ‡ªì π ≈— ° …≥–∏ÿ √ °‘ ® ∑’ Ë º ≈‘ µ ·≈–®”Àπà “ ¬º≈‘ µ ¿— ≥ ±å ‡ ∫‡°Õ√’ Ë „ π ≈—°…≥–§â“ àß¿“¬„µâ‡§√◊ËÕßÀ¡“¬°“√§â“ çø“√塇Œâ“ åé ‚¥¬°“√®—¥ àß ‘π§â“«“ß®”Àπà“¬„Àâ°∫— ™àÕß∑“ß / √â“π§â“µà“ßÊ ‚¥¬°≈ÿ¡à ≈Ÿ°§â“À≈—° §◊Õ √â“π§â“ ª√–‡¿∑ Modern Trade ·≈– √â“π§â“ª√–‡¿∑ Traditional Trade ‰¥â·°à §Õπ«’‡π’Ë¬π ‚µ√å ‡™àπ 7-eleven, ·ø¡‘≈’Ë¡“√å∑ ‡ªìπµâπ √â“π§â“„πªíö¡πÈ”¡—πµà“ßÊ ‡™àπ ®‘øøïò, µ“√å¡“√å∑, ‰∑‡°Õ√å¡“√å∑ ‡ªìπµâπ ´ÿª‡ªÕ√å¡“√凰Áµµà“ßÊ ‡™àπ ‡¥Õ–¡Õ≈≈å, ∑ÁÕª å, øŸ¥Ñ ·≈π¥å ‡ªìπµâ𠥑 ‡§“πå ‚µ√嵓à ßÊ ‡™àπ ‡∑ ‚°â ‚≈µ— , ∫‘°Í ´’, ·¡Á§‚§√ ·≈–§“√åø√Ÿ å √â“π§â“ª≈’°·∫∫¥—È߇¥‘¡ ‰¥â·°à √â“π§â“‡≈Á°∑’Ë¡’Õ¬Ÿà∑—Ë«‰ª º≈‘µ¿—≥±å∑’Ë®”Àπà“¬„π∏ÿ√°‘®‡∫‡°Õ√’˧ⓠàß (Wholesale) ‰¥â·°à 1.1 ¢π¡ªíß™π‘¥·ºà𠇪ìπº≈‘µ¿—≥±å·√°∑’Ë∫√‘…—∑‡√‘Ë¡º≈‘µ·≈–®—¥®”Àπà“¬ ∂◊Õ«à“‡ªìπ º≈‘µ¿—≥±å∑ Ë’ √â“ß°“√√—∫√Ÿ„â π·∫√π¥åø“√塇Œâ“ å„Àâ°∫— ºŸ∫â √‘‚¿§‰¥â¡“°∑’ Ë ¥ÿ µ—Èß·µàÕ¥’µ®π∂÷ßªí®®ÿ∫—π ª√–°Õ∫°—∫‡ªìπº≈‘µ¿—≥±åÀ≈—°„π°“√ √â“ß √“¬‰¥â„Àâ°—∫∫√‘…—∑ ¥â«¬§«“¡∑’Ë≈—°…≥–º≈‘µ¿—≥±å “¡“√∂ √â“ߧ«“¡ À≈“°À≈“¬„π°“√∫√‘‚¿§‰¥â‡À¡“– ¡°—∫∑ÿ°‡æ»∑ÿ°«—¬ Õ’°∑—È߬—߇ªìπ º≈‘µ¿—≥±å∑’ˇÀ¡“– ”À√—∫§√Õ∫§√—« ∑”„Àâ∫√‘…—∑‰¥âæ—≤π“·≈–‡æ‘Ë¡ §«“¡À≈“°À≈“¬∑—ßÈ ™π‘¥·≈–¢π“¥ ‘π§â“¡“°¢÷πÈ ”À√—∫°≈ÿ¡à º≈‘µ¿—≥±å ¢π¡ªíß™π‘¥·ºàπ®“°‡¥‘¡∑’Ë¡’‡æ’¬ß¢π¡ªíß™π‘¥·ºàπ∏√√¡¥“‰¥âæ—≤π“ ·≈–‡æ‘Ë¡§«“¡À≈“°À≈“¬∑—Èß™π‘¥ ·≈–¢π“¥ ‘π§â“¡“°¢÷Èπ ¥—ßπ’È (1) White Bread ‡ªìπ°≈ÿà¡¢π¡ªíß™π‘¥·ºàπ∑’Ë¡’≈—°…≥–‡ªìπ‡π◊ÈÕ¢π¡ªíߢ“« ·≈– º ¡«‘µ“¡‘𠇪ìπ™π‘¥ ‘π§â“∑’ˇÀ¡“– ”À√—∫∑ÿ°‡æ» ∑ÿ°«—¬ ·≈– “¡“√∂𔉪ª√–°Õ∫Õ“À“√µà“ßÊ ‰¥âÀ≈“°À≈“¬ ‰¥â∑ÿ°‡«≈“ ™π‘¥ ‘π§â“„π°≈ÿà¡π’È ‰¥â·°à ¢π¡ªíß™π‘¥·ºàππÈ”Àπ—° 480 °√—¡ ¢π¡ªíß™π‘¥ ·ºàππÈ”Àπ—° 240 °√—¡ ¢π¡ªíߺ ¡«‘µ“¡‘π 240 °√—¡ ·≈–¢π¡ªíß µ—¥¢Õ∫ 220 °√—¡ √«¡∑—Èß ‘Èπ 4 √“¬°“√

¢π¡ªíß™π‘¥·ºàπ

1. Wholesale Business This is the type of business that produces and sells bakery in bulk under the trademark of çFarmhouseé. The products are distributed to shops, which are mainly in the categories of Modern Trade and Traditional Trade, these are: Convenient stores - 7Eleven, Family Mart, etc. Gas station stores - Jiffy, Star Mart, Tiger Mart, etc. Supermarkets - The Mall, Tops, Foodland, etc. Discount Stores - Tesco Lotus, Big C, Makro, Carrefour, etc. Traditional stores - Small groceries Wholesaling products include: 1.1 Sliced bread This is the first product that the company produces and is accounted for establishing Farmhouse a well-reputed brand nationwide. The product has generated a great income for the company. Since bread can be consumed in several ways and good for everybody, the company has developed and offered a greater variety of the products and sizes. For the plain sliced bread, the company offers a variety of the following products (1) White bread The sliced white bread contains vitamins, suitable for everyone and can be prepared for different meals at any time. The products in this category are 480g and 240g sliced bread, 240g vitamin sliced bread and 220g sandwich bread.

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13 2006 Annual Report / President Bakery Public Company Limited


(2) Grain Bread ‡ªìπ°≈ÿà¡¢π¡ªíß™π‘¥·ºàπ∑’Ë¡’‡¡≈Á¥∏—≠æ◊™µà“ßÊ ‡ªìπ à«πª√–°Õ∫ ‡æ‘Ë¡¡“°¢÷Èπ ‡æ◊ËÕ‡æ‘Ë¡§ÿ≥§à“∑“ß‚¿™π“°“√ ·≈–„Àâ Õ¥§≈âÕß°—∫ ·π«∑“ß°“√¥”‡π‘π™’«‘µ¢Õߧπ‰∑¬∑’ËÀ—π¡“„À⧫“¡ π„®„π ÿ¢¿“æ ‡æ‘Ë¡¡“°¢÷Èπ ‚¥¬‡©æ“–°“√‡≈◊Õ° √√Õ“À“√∑’Ë¡’ª√–‚¬™πå„π°“√∫√‘‚¿§ ™π‘¥ ‘π§â“„π°≈ÿà¡π’È¡’®”Àπà“¬ ‰¥â·°à ¢π¡ªíß‚Œ≈«’µπÈ”Àπ—° 460 °√—¡ ¢π¡ªíß‚Œ≈«’µπÈ”Àπ—° 275 °√—¡ πÕ°®“°π’È∫√‘…—∑ ¬—߉¥â∑” —≠≠“ License Agreement °—∫ Roman Meal Company ´÷Ë߇ªìπ∫√‘…—∑∑’˺≈‘µ·≈–®”Àπà“¬ à«πº ¡„π°“√º≈‘µ ¢π¡ªíß ·≈–‡∫‡°Õ√’Ë„πª√–‡∑» À√—∞Õ‡¡√‘°“¡“°«à“ 80 ªï ·≈–∂◊Õ‰¥â«à“ ¡’§«“¡‡™’ˬ«™“≠摇»…„π°“√º≈‘µ‡∫‡°Õ√’Ë∑’Ë¡’∏—≠æ◊™‡ªìπ à«πª√–°Õ∫ ´÷ßË ∫√‘…∑— ‰¥â√∫— Ÿµ√ ·≈–«‘∏°’ “√º≈‘µ ‘π§â“∑’„Ë ™â «à πº ¡¢Õß Roman Meal √«¡∂÷ß ‘∑∏‘„π°“√„™â‡§√◊ËÕßÀ¡“¬°“√§â“ Roman Meal ·µà‡æ’¬ßºŸâ‡¥’¬« „πª√–‡∑»‰∑¬ π—Ëππ—∫‡ªìπÀπ÷Ëß„πæ—≤π“°“√ ‘π§â“„Àâ¡’§ÿ≥¿“æ∑’Ë¥’ ¡“°¢÷Èπ‡æ◊ËÕµÕ∫ πÕߧ«“¡µâÕß°“√¢ÕߺŸâ∫√‘‚¿§Õ¬à“ß Ÿß ÿ¥ (3) Flavored Bread ‡ªìπ°≈ÿ¡à ¢π¡ªíß™π‘¥·ºàπ∑’æË √âÕ¡∑“π¡“°¢÷πÈ ‚¥¬°“√‡æ‘¡Ë √ ™“µ‘ ·≈– à«πº ¡µà“ßÊ ‡ªìπ摇»… ‡ªìπ°“√‡æ‘Ë¡‚Õ°“ „π°“√√—∫ª√–∑“π ¡“°¢÷Èπ ‰¥â·°à ¢π¡ªíߺ ¡≈Ÿ°‡°¥πÈ”Àπ—° 100 °√—¡

(2) Grain bread The sliced bread contains more grains to give more nutrition. This is in line with the Thais who have become more health concerns, especially in consuming more healthy food. This type of product includes 460g and 275g whole-wheat bread. In addition, the company signed a License Agreement with Roman Meal Company, a company producing and distributing bread ingredients and bakery products in the US for more than 80 years. They are specialized in bakery that used grains as the main ingredient and President Bakery Plc. is Thailandûs sole company to receive Roman Mealûs recipes, manufacturing techniques and trademark, which accounts as increasing productsû qualities and developments so that responding to consumersû satisfactions at the most. (3) Flavored bread Flavored bread is more of a ready-to-eat bread, by adding more flavor and ingredients, that creates more occasions of consumption. 100g bread with raisins.

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14 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

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1.2 ¢π¡ªíß ”À√—∫·Œ¡‡∫Õ√凰Õ√å ·≈–¢π¡ªíß ”À√—∫ŒÕµ¥Õ° ‘π§â“∑’Ë®”Àπà“¬‰¥â·°à¢π¡ªíß ”À√—∫·Œ¡‡∫Õ√凰Õ√å ·≈–¢π¡ªíß ”À√—∫ŒÕµ¥Õ° ‡ªìπ≈—°…≥– ‘π§â“∑’µË Õâ ß¡’°“√𔉪∑”‡¡πŸÕ“À“√µà“ßÊ ‰¥âÀ≈“°À≈“¬ ‡™àπ ·Œ¡‡∫Õ√凰Õ√å‰ âµ“à ßÊ À√◊Ռյ¥Õ°‰ ⵓà ßÊ ‡ªìπµâπ 1.3 Snack Bread º≈‘µ¿—≥±å∑’Ë®”Àπà“¬„π°≈ÿà¡ Snack Bread ‡ªìπº≈‘µ¿—≥±å‡∫‡°Õ√’Ë „π√Ÿª·∫∫µà“ßÊ ∑’ˇªìπ¢ÕßÀ«“π ´÷Ëß¡’§«“¡À≈“°À≈“¬ ∑—Èß™π‘¥ ‘π§â“ √ ™“µ‘ ·≈–¢π“¥¢Õß ‘π§â“ ´÷Ëß “¡“√∂µÕ∫ πÕߧ«“¡µâÕß°“√¢Õß °≈ÿࡺŸâ∫√‘‚¿§‰¥â∑ÿ°°≈ÿà¡ ∑ÿ°‡æ» ∑ÿ°«—¬ –¥«°µàÕ°“√∫√‘‚¿§ ·≈–°“√ æ°æ“ ‰¥â·°à ¢π¡ªíß Õ¥‰ â ¢π¡ªíß∑“Àπâ“ ¢π¡ªíß·æ ¢π¡ªíß ŒÕµ¥Õ°§√’¡ ·≈–§√—«´Õߧå

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1.2 Burger buns and hotdog buns These products are used to prepare various cooking recipes such as burgers and hotdogs. 1.3 Snack bread Snack bread is comprised of various sweet bakery products. There is a wide range of products, tastes, and sizes in convenient packs to serve every demographic group. These products are filled buns, spreaded bread, flavored loaf bread and creamed hotdog.

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15 2006 Annual Report / President Bakery Public Company Limited


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1.4 Snack Cake ∫√‘…—∑ ‡≈Á߇ÀÁπ∂÷ß™àÕß«à“ß∑“ß°“√µ≈“¥„πªí®®ÿ∫—π∑’ˬ—߉¡à¡’‡§â° æ√âÕ¡∑“π¬’ËÀâÕ„¥∑’Ë¡’¡“µ√∞“π ·≈–‡ªìπ∑’ˬա√—∫¢Õßµ≈“¥ ·≈–®“° §«“¡æ√âÕ¡¢Õß∫√‘…—∑ ª√–°Õ∫°—∫§«“¡‡™’ˬ«™“≠„π°“√º≈‘µ‡§â°®“° ºŸ¡â §’ «“¡‡™’¬Ë «™“≠ ®÷߉¥âæ≤ — π“°≈ÿ¡à ‘π§â“ Snack Cake ‡æ◊ÕË °“√®”Àπà“¬ °≈ÿࡺ≈‘µ¿—≥±å Snack Cake ∑’Ë∫√‘…—∑ º≈‘µ·≈–®”Àπà“¬ ª√–°Õ∫¥â«¬ ‡§â°‚√≈ 4 √ ™“µ‘ ‰¥â·°à ‡§â°‚√≈°“·ø ‡§â°‚√≈°≈‘Ëπ„∫‡µ¬ ‡§â°‚√≈°≈‘Ëπ â¡ ‡§â°‚√≈°≈‘Ëπ«“π‘≈≈“ ·≈– ‚¥√“¬“°‘ 4 √ ™“µ‘ ‰¥â·°à ‚¥√“¬“°‘ ‰ ⧗ µ“√奧√’¡ ‚¥√“¬“°‘‰ â™ÁÕ°‚°·≈µ ‚¥√“¬“°‘‰ â∂—Ë«·¥ß ‚¥√“¬“°‘ ‰ â§√’¡Õ—≈¡Õπ¥å ´÷ßË ‡ªìπ≈—°…≥–‡§â°æ√’‡¡’¬Ë ¡æ√âÕ¡∑“π Õ√àÕ¬ ¡’§≥ ÿ ¿“æ ¡’≈—°…≥–∫√√®ÿ¿—≥±å∑’Ë∑—π ¡—¬¥Ÿ‚¥¥‡¥àπ ·µ°µà“ß®“°§Ÿà·¢àß∑—Ë«‰ª

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16 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

1.4 Snack Cake Realizing that there was no ready-to-eat cake in the market that met the standards, the company took this as an opportunity to produce cakes. With capacity and specialization in producing cake, the company developed and launched various new products 4 flavors of rolled cake which are coffee, pandanus, orange and vanilla and 4 stuffing of Dorayaki-custard cream, chocolate, red bean and creamed almond. These snack cakes have various flavors in attractive packaging and are ready-to-eat.

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1.5 Confectionery º≈‘µ¿—≥±å„π°≈ÿ¡à Confectionery ª√–°Õ∫¥â«¬ §ÿ°â °’È 4 √ ™“µ‘ ‰¥â·°à §ÿâ°°’È√ ‡π¬ ¥ §ÿâ°°’È√ º≈‰¡â√«¡ §ÿâ°°’È√ °“·ø §ÿâ°°’È√ ≈Ÿ°‡°¥ ·≈– ø√ÿäµæ“¬ 4 √ ™“µ‘ ‰¥â·°à ø√ÿäµæ“¬‰ â≈‘Èπ®’Ë ø√ÿäµæ“¬‰ â â¡ ø√ÿäµæ“¬ ‰ â —∫ª–√¥ ø√ÿäµæ“¬‰ â µ√Õ‡∫Õ√’Ë ´÷Ëߺ≈‘µ¿—≥±å„π°≈ÿà¡π’È®–¡’§«“¡ ·ª≈°„À¡à ∑—π ¡—¬ ∫√‘…—∑ ®–„À⧫“¡ ”§—≠µàÕ°“√æ—≤π“ ·≈– ª√—∫ª√ÿß√Ÿª·∫∫ ‘π§â“ √ ™“µ‘ √«¡∂÷ß∫√√®ÿ¿≥ — ±åµ“à ßÊ Õ¬à“ß ¡Ë”‡ ¡Õ ‡æ◊ËÕ„Àâµ√ßµ“¡§«“¡µâÕß°“√¢ÕߺŸâ∫√‘‚¿§·≈– “¡“√∂µÕ∫ πÕß §«“¡µâÕß°“√¢Õßµ≈“¥∑’Ë¡’°“√‡ª≈’ˬπ·ª≈ßµ≈Õ¥‡«≈“

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1.5 Confectionery The confectionery products are 4 kinds of cookie-butter, assorted fruits, coffee and raisin and fruit pie-lychee, orange, pineapple and strawberry. These products are distinctive and modern because the company emphasizes on continuous development and improvement of variety, taste, and packaging of the products to meet the everchanging demand of the market.

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17 2006 Annual Report / President Bakery Public Company Limited


2. ∏ÿ√°‘®§â“ª≈’° (Retail)

2. Retail Business

‡ªìπ≈—°…≥–°“√®”Àπà“¬º≈‘µ¿—≥±åºà“π√â“π§â“ª≈’°¢Õß∫√‘…—∑ ·≈–°“√®”Àπà“¬µ√ß„Àâ°—∫≈Ÿ°§â“ ¿“¬„µâ‡§√◊ËÕßÀ¡“¬°“√§â“¢Õß∫√‘…—∑ ‰¥â·°à 2.1 ‡¥≈‘¬à“ (Deliya by Farmhouse) ®“°π‚¬∫“¬¢Õß∫√‘…∑— ∑’µË Õâ ß°“√¢¬“¬µ—«‡¢â“ Ÿ∏à √ÿ °‘®§â“ª≈’°¢π¡ªíß ·≈–‡∫‡°Õ√’Ë ´÷Ëß¡’·π«‚πâ¡°“√¢¬“¬µ—«¡“°„πÕ𓧵 ª√–°Õ∫°—∫ ª√– ∫°“√≥å ·≈–§«“¡πà“‡™◊ÕË ∂◊Õ¢Õß∫√‘…∑— „π∏ÿ√°‘®¢π¡ªíß·≈–‡∫‡°Õ√’Ë ∫√‘…—∑ ®÷߉¥â¥”‡π‘π°“√‡ªî¥√â“π Deliya by Farmhouse ´÷Ë߇ªìπ°“√º≈‘µ ·≈–®”Àπà“¬º≈‘µ¿—≥±å¢π¡ªíß·≈–‡∫‡°Õ√’Ëæ√’‡¡’ˬ¡ „𠉵≈å‡∫‡°Õ√’Ë §“‡øÉ ¿“¬„µâ§Õπ‡´Áªµå çThe real Bakery experienceé ®”Àπà“¬ º≈‘µ¿—≥±å¢π¡ªíß·≈–‡∫‡°Õ√’·Ë ∫∫‚Œ¡‡¡¥∑’ Ë ¥„À¡à À≈“°À≈“¬√«¡∂÷ß ‡§√◊ËÕߥ◊Ë¡µà“ßÊ ≥ ‘Èπªï 2549 ¡’∑—Èß ‘Èπ 11 “¢“ ‰¥â·°à ¬“¡ ·§«√å ´Õ¬ 7, ™—Èπ 1 Õ“§“√Õ‘µ—≈‰∑¬ ∑“«‡«Õ√å, ‚√߇√’¬π®‘µ√≈¥“, ∑ÁÕª å ‚√∫‘π —π √—™¥“, ‡¥Õ–¡Õ≈≈å∫“ß°–ªî, ∑ÁÕª å ‡´Áπ∑√—≈∫“ßπ“, ´Õ¬ ®“√ÿ√—µπå, ‡¥Õ–¡Õ≈≈åß“¡«ß»å«“π ™—Èπ 1, ∑ÁÕª å ≈“¥æ√â“«, ∑ÁÕª å ªîòπ‡°≈â“ ·≈–¡“∫ÿ≠§√Õß™—Èπ 5

The company sells products through its outlets and directly to the consumers under the following brands :

2.2 ¡“¥“¡ ¡“√å‚°â (Madame Marco) ‚Œ¡‡¡¥‡§â°‡π◊ÈÕπÿà¡ Ÿµ√µâπµ”√—∫ ‰µ≈å¬ÿ‚√ª∑’˪√ÿß·µàß√ ™“µ‘ §«“¡Õ√àÕ¬„π∑ÿ°¢—ÈπµÕπ ‡√‘Ë¡µ—Èß·µà°“√§—¥‡≈◊Õ°«—µ∂ÿ¥‘∫∑’Ë¡’§ÿ≥¿“æ ®“°∑—Èß„πª√–‡∑» ·≈–µà“ߪ√–‡∑» ºà“π°√√¡«‘∏’°“√º≈‘µ∑’Ë –Õ“¥ æ‘∂æ’ ∂‘ π— ·≈–¥â«¬√–∫∫ Made To Order ∑’‡Ë ªìπ‡Õ°≈—°…≥å¢Õ߇§â°¡“¥“¡ ¡“√å‚°â ®÷ß∑”„À⇧Ⱑ“¥“¡¡“√å‚°âÕ√àÕ¬ ¥„À¡à∑ÿ°§√—Èß∑’Ë≈Ÿ°§â“ —Ëß´◊ÈÕ æ√âÕ¡∫√‘°“√®—¥ àßø√’∑—Èß°√ÿ߇∑æœ ·≈–ª√‘¡≥±≈¿“¬„µâ√ ™“µ‘¬ÿ‚√ª ·∑âÊ ®÷ß∑”„Àâ Madame Marco ‡ªìπ çThe European Delighté

2.2 Madame Marco The soft homemade cake with European-style recipe uses the best ingredients selected from local and overseas sources. The production process is safe and hygienic and the made-to-order process - a unique identity of Madame Marco cakes - that guarantees the deliciousness and freshness at any time. The company also offers free delivery service in Bangkok and the vicinity. This makes Madame Marco çThe European Delight.é

18 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

2.1 Deliya by Farmhouse The company anticipated the expansion of the retail bakery business. With expertise, experience and credibility, the company decided to open Deliya by Farmhouse to produce and sell freshly baked homemade bread, premium bakery products and beverages in a cafe setting under the concept of çDeliya the real bakery experienceé At the end of 2005, there were now 11 branches ; Siam Square Soi 7, First floor Ital-Thai Tower, Chitlada School, Tops Robinson Ratchada, The Mall Bangkapi, Tops Central Bangna, Soi Jarurat, The Mall Ngamwongwan (1st floor), Tops Ladprao, Tops Pinklao and 5th floor Ma Boon Krong (MBK).


2.3 ø“√塇Œâ“ å§Õπ‡πÕ√å ‡ªìπ°“√®”Àπà“¬º≈‘µ¿—≥±å„Àâ°—∫ºŸâ·∑π¢“¬·´π¥å«‘™ ¿“¬„µâ √Ÿª·∫∫¢Õß∫√‘…∑— ‚¥¬¡’«µ— ∂ÿª√– ߧå‡æ◊ÕË ‡ªìπ°“√ √â“ߧ«“¡π‘¬¡„π°“√ ∫√‘‚¿§¢π¡ªíß„π√Ÿª·∫∫∑’ËÀ≈“°À≈“¬·°àºŸâ∫√‘‚¿§∑—Ë«‰ª ·≈–‡æ◊ËÕ‡ªìπ °“√ à߇ √‘¡„Àâ∫§ÿ §≈∑—«Ë ‰ª¡’Õ“™’æ ·≈–√“¬‰¥â‡ √‘¡ ´÷ßË ºŸ·â ∑π¢“¬®–´◊ÕÈ º≈‘µ¿—≥±å„π°“√∑”·´π¥å«‘™®“°∫√‘…—∑ ·≈–∑”·´π¥å«‘™µ“¡∑’˺Ÿâ ∫√‘‚¿§µâÕß°“√ ‚¥¬∫√‘…—∑ ®–§—¥‡≈◊Õ°ºŸâ·∑π¢“¬®“°∑”‡≈∑’˵—Èß·≈– §«“¡æ√âÕ¡„π°“√„Àâ∫√‘°“√ ´÷Ëß∫√‘…—∑ ®–„À⧫“¡√Ÿâ¥â“π°“√¢“¬·≈– „À⇙à“√∂‡§“π凵Õ√å ·≈–Õÿª°√≥å ”À√—∫®”Àπà“¬ ≥ ‘πÈ ªï 2549 ¡’º·âŸ ∑π ¢“¬·´π¥å«‘™°Ÿä¥¡Õ√åπ‘Ëß ø“√塇Œâ“ å ®”π«π 208 √“¬

2.3 Farmhouse corner The company sells Farmhouse products to sandwich franchises with the aim of creating popularity of bread consumption, creating employment and additional income for people. The company selects its franchises through their location and their readiness to serve, where they will be given training in selling techniques and provided counters and equipments by the company. At the end of 2005, there were 208 franchises under the brand name of Good Morning Farmhouse.

3. Fast food and Catering

3. Fast food and Catering

‡ªìπ≈—°…≥–º≈‘µ¿—≥±å∑ºË’ ≈‘µ·≈–®”Àπà“¬ ‘π§â“µ“¡§” —ßË ´◊ÕÈ ¢Õß ≈Ÿ°§â“† ´÷Ë߉¥â·°à √â“πø“ µåøŸÑ¥µà“ßʆ ‡™àπ† ·¡§‚¥π—≈¥å ‡§ ‡Õø ´’† æ‘´´à“ Œ—∑ ‡™ ‡µÕ√å°√‘≈≈å ‡Õ·Õπ¥å¥∫— ∫≈‘« ´“𵓇øÉ ‡µÁ° ‡§√◊Õ‰¡‡πÕ√åø¥ÑŸ °√ÿªä ‰¥â·°à ‡∫Õ√凰Õ√å§ß‘ å ´‘ ‡≈Õ√å ·¥√’§Ë «’π ‡¥Õ–æ‘´´à“ §Õ¡ª–π’† ·≈–´—∫‡«¬å √â“πø“ µåøŸÑ¥∑’Ëπ‘¬¡„π À√—∞Õ‡¡√‘°“† ‡ªìπµâπ µ≈Õ¥®π∏ÿ√°‘®ª√–‡¿∑ “¬°“√∫‘π† ‡™àπ ∫√‘…—∑ °“√∫‘π‰∑¬ ®”°—¥ (¡À“™π) ‡ªìπµâπ √«¡∂÷ß ∏ÿ√°‘®√â“πÕ“À“√·≈–√â“π°“·øµà“ßʆ ∑’Ë≈â«π‡ªìπ√â“πÕ“À“√™◊ËÕ¥—ß∑’Ë¡’ ¬Õ¥¢“¬ Ÿß ÿ¥∑—Ë«‚≈°√«¡∂÷ߪ√–‡∑»‰∑¬

The company produces and sells products by order to famous and high sales volumes Fast-food Chains such as Mcdonald, KFC, Pizza Hut, Chester Grills, A&W, Santa Fe Steak, Minor Food Groups-i.e., Burger King, Sizzler, Daily Queen, The Pizza Company and Subway, which is the popular fast food in USA, and Airline business such as Thai Airways (Pcl.), including other restaurants and coffee shops.

19 2006 Annual Report / President Bakery Public Company Limited


3.1 Fast food and Catering (1) Fastfood º≈‘µ¿—≥±å∑’Ë∑”°“√º≈‘µ·≈–®”Àπà“¬ ‰¥â·°à ¢π¡ªíß ”À√—∫·Œ¡ ‡∫Õ√凰Õ√å ·≈–¢π¡ªíß ”À√—∫ŒÕ∑¥Õ° „πÀ≈“°À≈“¬¢π“¥ ∑—Èß·∫∫ ‚√¬ß“·≈–‰¡à ‚ √¬ß“ ´÷ Ë ß ∫√‘ … — ∑ ¡’ ° “√º≈‘ µ ·∫∫Õ— µ ‚π¡— µ ‘ µ ≈Õ¥∑— È ß °√–∫«π°“√º≈‘µ ¡’§«“¡ “¡“√∂„π°“√º≈‘µ 36,000 ™‘ÈπµàÕ™—Ë«‚¡ß √«¡∑—Èߺ≈‘µ¿—≥±åÕ◊ËπÊ ‡™àπ ¢π¡ªíßΩ√—Ë߇» §√—«´Õß§å ¢π¡ªíßÕ∫°√Õ∫ ·≈–º≈‘µ¿—≥±å∑’Ë¡’°“√æ—≤π“¢÷Èπ¡“‡æ◊ËÕµÕ∫ πÕß≈Ÿ°§â“ªí®®ÿ∫—π∂◊Õ‰¥â «à“∫√‘…—∑‡ªìπ Supplier ‘π§â“¢π¡ªíß√“¬„À≠à∑’Ë ÿ¥¢Õߪ√–‡∑» Frozen Dough ‡ªìπº≈‘µ¿—≥±å∑’Ë∫√‘…—∑∑”°“√º≈‘µ·≈–®”Àπà“¬ º≈‘µ¿—≥±å‚¥·™à·¢ÁßÀ≈“¬™π‘¥ À≈“¬¢π“¥ µ“¡§” —Ëß´◊ÈÕ¢Õß√â“π ø“ µåøŸÑ¥ ´÷Ëß ‘π§â“µ—«π’È∫√‘…—∑‰¥â«‘®—¬·≈–æ—≤π“¡“Õ¬à“ßµàÕ‡π◊ËÕ߇æ◊ËÕ µâÕß°“√¢¬“¬µ≈“¥ „π à«ππ’ȵàÕ‰ª„πÕ𓧵 ‚¥¬ªí®®ÿ∫—π‰¥â®”Àπà“¬ „Àâ·°à ´—∫‡«¬å ´÷Ë߇ªìπ√â“πø“ µåøŸÑ¥®“°µà“ߪ√–‡∑» (2) Catering πÕ°‡Àπ◊Õ®“°ø“ µåø¥ÑŸ µà“ßÊ ·≈â« ∫√‘…∑— ¬—߉¥â¢¬“¬°“√®”Àπà“¬ ‰ª¬—ß°≈ÿà¡√â“πÕ“À“√ “¬°“√∫‘π µ≈Õ¥®π∏ÿ√°‘®√â“π°“·øµà“ßÊ ∑’Ë µâÕß°“√‡∫‡°Õ√’ˇªìπ à«πÀπ÷ËߢÕ߇¡πŸ„π√â“π ´÷Ëߺ≈‘µ¿—≥±å∑’Ë®”Àπà“¬ πÕ°®“°®–‡ªìπº≈‘µ¿—≥±å∑’Ë∫√‘…—∑¡’°“√º≈‘µ·≈–®”Àπà“¬Õ¬Ÿà„π ªí®®ÿ∫—πÕ¬Ÿà·≈â« ¬—ßÀ¡“¬√«¡∂÷ߺ≈‘µ¿—≥±å∑’Ë∫√‘…—∑‰¥â∑”°“√æ—≤π“¢÷Èπ ¡“‡æ◊ËÕµÕ∫ πÕß°≈ÿà¡≈Ÿ°§â“·µà≈–°≈ÿà¡‚¥¬‡©æ“–

3.1 Fast food and Catering (1) Fastfood Products include burger and hotdog buns in various sizes, with and without sesames. The other products are croissant and French bread. The company uses fully automatic manufacturing process with the production capacity of 36,000 pieces/hr. Currently, the company is considered the largest supplier in the country. Frozen Dough is another product the company produces by order of the fast food chains. It is continuously researched and developed in order to expand the market in the future. At present, the company is supplying frozen dough to Subway, a fast food chain from overseas. (2) Catering Apart from fast food chains, the company also supplies bakery products to other restaurants, airlines and coffee shops, which offer bakery in their menu. The products sold are both existing products and newly developed products to serve each consumer target.

3.2 º≈‘µ¿—≥±å™ÿ∫∑Õ¥ (Fried Products) ‡ªìπ°≈ÿࡺ≈‘µ¿—≥±å∑’Ë„™âª√–°Õ∫Õ“À“√ª√–‡¿∑™ÿ∫∑Õ¥ ∑’ˇªìπ∑’Ë ™◊Ëπ™Õ∫¢ÕߺŸâ∫√‘‚¿§™“«‰∑¬ ‰¥â·°à ‡°≈Á¥¢π¡ªíß º≈‘ µ ®“°¢π¡ªí ß ¥„À¡à Ÿ µ √æ‘ ‡ »… ¢π“¥‡°≈Á ¥ ‰¥â ¡ “µ√∞“π‰¡à ª É π ≈–‡Õ’ ¬ ¥ ’¢“«π«≈ “¡“√∂ ‡°“–µ‘¥Õ“À“√‰¥â¥’ „ÀâÕ“À“√∑’Ë∑Õ¥¡’ ’‡À≈◊Õß∑Õß πà“√—∫ª√–∑“π Õ√àÕ¬ ‰¡àÕ¡πÈ”¡—π °√Õ∫π“π°«à“ ‡À¡“–°—∫„™â∑Õ¥ Õ“À“√‰¥â∑—È߇π◊ÈÕ —µ«å ·≈–º—°

3.2 Fried Products This product is used to prepare for fried dishes and very popular among the Thais. Breadcrumbs The product is made from special recipe of fresh baked bread, resulting in standard size of breadcrumb, suitable for both meat and vegetables. The rough off-white breadcrumbs are well coated and provide yellowish color for fried food to look delicious, oil free and crisp for a long time. Is good for fryingboth meat and vegetables.

4. ∏ÿ√°‘® àßÕÕ°

4. Export

∫√‘…—∑ ‰¥â∑”°“√æ—≤π“ ‘π§â“ ‡æ◊ËÕ àß®”Àπà“¬‰ª¬—ߪ√–‡∑»≠’˪ÿÉπ ‚¥¬¡’≈°Ÿ §â“ 2 √“¬ §◊Õ√“¬∑’‡Ë ªìπ Pizza Chain ·≈–√“¬∑’‡Ë ªìπ Coffee Shop Chain ´÷Ëß≈Ÿ°§â“∑—Èß 2 √“¬‡ªìπ Franchise ∑’Ë¡’™◊ËÕ‡ ’¬ß¡“°„π≠’˪ÿÉπ ·≈– ·µà≈–√“¬¡’ “¢“Õ¬Ÿà°«à“ 1,000 “¢“∑—Ë«ª√–‡∑»

The company developed products and exported to Japan. The 2 customers are Pizza chain and Coffee Shop Chain. Both are the very well-known franchise in Japan with each has over 1,000 branches across the country.

20 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


°“√µ≈“¥·≈–¿“«–°“√·¢àߢ—π / Marketing and competition ∫√‘…—∑ ¡‘‰¥â¥”‡π‘π∏ÿ√°‘®‡æ’¬ß‡æ◊ËÕ· «ßÀ“º≈°”‰√‡∑à“π—Èπ ·µà¡’ ª√—™≠“„π°“√º≈‘µ∑’Ë· «ßÀ“§ÿ≥¿“æ‡æ◊ËÕ„À⺟â∫√‘‚¿§‰¥â√—∫ª√–‚¬™πå Ÿß ÿ¥ ‚¥¬¬÷¥À≈—°ªØ‘∫—µ‘ 4 ª√–°“√ §◊Õ 1. „™â«—µ∂ÿ¥‘∫¥’∑’Ë ÿ¥ ‡æ◊ËÕ„À≥âº≈‘µ¿—≥±å∑’Ë¡’§ÿ≥¿“楒∑’Ë ÿ¥ 2. æ—≤π“º≈‘µ¿—≥±å‡æ◊ËÕ πÕߧ«“¡µâÕß°“√∑“ß‚¿™π“°“√¢Õß §π‰∑¬Õ¬à“߉¡àÀ¬ÿ¥π‘Ëß 3. æ—≤π“‡∑§‚π‚≈¬’°“√º≈‘µ ·≈–°“√®—¥°“√ ‡æ◊ËÕ √â“ߧÿ≥¿“æ „À⥒¬‘Ëߢ÷ÈπÕ¬Ÿà‡ ¡Õ 4. ¬÷¥∂◊ÕÀ≈—°§«“¡ª≈Õ¥¿—¬ ¥ –Õ“¥ ‡æ◊ËÕ„À⺟â∫√‘‚¿§‰¥â√—∫ ‘Ëß∑’Ë¥’∑’Ë ÿ¥ ªí®®ÿ∫—π∂◊Õ‰¥â«à“∫√‘…—∑‡ªìπºŸâπ”Õ—π¥—∫Àπ÷Ëß„πµ≈“¥¢π¡ªíß·≈– ‡∫‡°Õ√’Ë ∑—Èß„π¥â“π‡∑§‚π‚≈¬’„π°“√º≈‘µ∑’Ë∂◊Õ«à“∑—π ¡—¬∑’Ë ÿ¥„π ¿Ÿ¡‘¿“§‡Õ‡™’¬µ–«—πÕÕ°‡©’¬ß„µâ ¡’»—°¬¿“æ°“√º≈‘µ√«¡ Ÿß ÿ¥„π ª√–‡∑» √«¡∑—Èß°“√√—°…“§ÿ≥¿“æ·≈–¡“µ√∞“π¢Õß ‘π§â“∑ÿ°™‘Èπ µ≈Õ¥®π§«“¡ “¡“√∂∑“ߥâ“π°“√°√–®“¬ ‘π§â“∑—Ë«¿Ÿ¡‘¿“§¢Õß ª√–‡∑»‰¥â·∫∫«—πµàÕ«—π ”À√—∫¿“«–µ≈“¥‚¥¬∑—«Ë ‰ª∑’ Ë ßà º≈°√–∑∫µàÕ∫√‘…∑— ®–‡ÀÁπ‰¥â«“à „π à«π¢Õß√â“π§â“µà“ßÊ ∑—ßÈ ∑’‡Ë ªìπ√â“π§â“ª≈’° ¡—¬„À¡à √â“π§â“ª≈’°·∫∫ ¥—È߇¥‘¡ ·≈–°≈ÿà¡√â“πÕ“À“√ø“ µåøŸÑ¥∑—Ë«‰ª∑’ˇªìπ™àÕß∑“ß°“√®”Àπà“¬ ¢Õß∫√‘…—∑ µà“ß¡’°“√·¢àߢ—π Ÿß ∑—Èß„π¥â“π√“§“ °“√®—¥√“¬°“√ à߇ √‘¡ °“√¢“¬µà“ßÊ √«¡∂÷ß°“√¢¬“¬ “¢“„Àâ‡æ‘Ë¡¡“°¢÷Èπ °“√¢¬“¬µ—« ¥—ß°≈à“«®–‡Õ◊ÈÕª√–‚¬™πå∑“ߥâ“π¬Õ¥¢“¬¢Õß∫√‘…—∑ ·≈–°“√·¢àߢ—π °—π„π∏ÿ√°‘®µà“ßÊ π’ȇÕß°Á®–‡Õ◊ÈÕª√–‚¬™πåµàÕºŸâ∫√‘‚¿§∑’Ë®–‰¥â∫√‘‚¿§ ‘π§â“∑’Ë¡’§ÿ≥¿“浓¡¡“µ√∞“π À√◊Õ Ÿß°«à“¡“µ√∞“π„π√“§“∑’Ë ‡À¡“– ¡ ·≈–∑”„Àâ “¡“√∂§√Õ∫§≈ÿ¡æ◊πÈ ∑’°Ë “√¢¬“¬°«â“ߢ÷πÈ ·≈–∂’¢Ë πÈ÷ ®“°§«“¡„ à„®„π∑ÿ°°√–∫«π°“√ ¿“¬„µâª√—™≠“°“√¥”‡π‘πß“π ‡æ◊ËÕ √â“ߧ«“¡¡—Ëπ„®„Àâ°—∫ºŸâ∫√‘‚¿§„π°“√‡≈◊Õ°´◊ÈÕº≈‘µ¿—≥±å‡∫‡°Õ√’Ë ∑’¡Ë §’ «“¡ ¥ „À¡à –Õ“¥ ¡’§≥ ÿ ¿“æ Ÿß ·≈–‰¥â¡“µ√∞“πÕ¬à“ß ¡Ë”‡ ¡Õ Õ“∑‘‡™àπ °“√¡’©≈“°À’∫ÀàÕ∑’Ë¥’ ∑’Ë “¡“√∂ªÑÕß°—πº≈‘µ¿—≥±å„Àâ¡’ §ÿ≥¿“æ¡“µ√∞“π ‘π§â“∑’¥Ë °’ Õà π∂÷ß¡◊ÕºŸ∫â √‘‚¿§ ¡’§«“¡ «¬ß“¡‚¥¥‡¥à𠇪ìπ∑’Ëπà“ π„®µàÕºŸâ∫√‘‚¿§ °“√· ¥ß«—πÀ¡¥Õ“¬ÿ‡ªìπµ√“·√° °“√„Àâ ¢âÕ¡Ÿ≈∑“ß‚¿™π“°“√∫π©≈“° °“√„À⧫“¡√ŸâµàÕºŸâ∫√‘‚¿§„π‡√◊ËÕߢÕß à«πº ¡ ·≈–°“√π”√–∫∫ “√ π‡∑»∑’Ë¡’ª√– ‘∑∏‘¿“æ¡“„™â„π°“√ ∫√‘À“√°“√°√–®“¬ ‘π§â“‡æ◊ËÕ§«“¡ ¥„À¡à¢Õß ‘π§â“ Food Safety ∫√‘…—∑ „À⧫“¡ ”§—≠„π‡√◊ËÕߧÿ≥¿“æ·≈–§«“¡ ª≈Õ¥¿— ¬ ¢ÕßÕ“À“√¡“‚¥¬µ≈Õ¥ ´÷ Ë ß Õ¥§≈â Õ ß°— ∫ π‚¬∫“¬¢Õß √—∞∫“≈∑’˵âÕß°“√„Àâª√–‡∑»‰∑¬‡ªìπ§√—«¢Õß‚≈°·≈–‡πâπ„π‡√◊ËÕß Õ“À“√ª≈Õ¥¿—¬ (Food Safety) ∫√‘…—∑‰¥â√—∫°“√√—∫√Õß°“√®—¥°“√ ÿ¢≈—°…≥–∑’Ë¥’¢Õß‚√ßß“πÕÿµ “À°√√¡Õ“À“√ (GMP) ·≈– °“√√—∫√Õß √–∫∫«‘‡§√“–ÀåÕ—πµ√“¬·≈–®ÿ¥«‘°ƒµ∑’˵âÕߧ«∫§ÿ¡(HACCP) ®“° ”π—°ß“π¡“µ√∞“π ‘π§â“‡°…µ√·≈–Õ“À“√·Ààß™“µ‘ °√–∑√«ß‡°…µ√ ·≈– À°√≥å ·≈– ”π—°ß“π§≥–°√√¡°“√Õ“À“√·≈–¬“ °√–∑√«ß “∏“√≥ ÿ¢ „πªï 2548 ∫√‘…—∑ ‡√‘Ë¡„™â·ªÑß Plain Flour ´÷Ë߇ªìπ·ªÑß “≈’ ∫√‘ ∑ÿ ∏‘®Ï “°∏√√¡™“µ‘ ∑’‰Ë ¡à¡ ’ “√øÕ°¢“«¡“„™â„π¢∫«π°“√º≈‘µ¢π¡ªíß ‡æ◊ËÕ„À⺟â∫√‘‚¿§‰¥â√—∫ ‘Ëß∑’Ë¥’∑’Ë ÿ¥

The company does not only seek profit only, but also has the philosophy in providing the best quality products to consumers through the following 4 objectives: 1. Use the best quality raw materials 2. Continuously develop products to meet the changing demands of consumers. 3. Continuously develop manufacturing technology and management for the improvement of quality. 4. Uphold Safety, hygiene and freshness as the criteria for the best for consumers. The company is considered a leader in bread and bakery business. It has the most effective and advanced manufacturing technology in Southeast Asia and is able to retain its standard and quality and distribute their products nationwide on daily basis. The marketing factors that clearly affect the company are the modern and traditional trade stores and fast food chains that sell the companyûs products. These resulted in high competition both in pricing and sales promotions as well as the expansion of outlets. Such expansion benefits consumers in terms of quality products or products above the standard quality with reasonable price. With attention in every process and philosophy in every procedure, the company gained trust and confidence from the consumers. Bakery products are fresh, of high quality and standard. They are in clean and attractive packaging, which can protect the products. Expiry dates are clearly given along with nutrition facts to keep consumers informed. The use of effective information technology in distribution management guarantees Freshness of the products. The company has long been emphasizing on the quality and safety of the products, which corresponds to the governmentûs policies in creating Thailand as the worldûs kitchen and Food Safety. The company received Good Manufacturing Practice (GMP) certificate and Hazard Analysis & Critical Control Point (HACCP) certificate from the Office of Agricultural Product and Food Ministry of Agriculture and Cooperatives and The Food and Drug Administration, Ministry of Public Health. In 2005, the company has begun to use Plain Flour, natural and pure Wheat Flour with no bleaching substance, in bread production to serve the best consumers.

21 2006 Annual Report / President Bakery Public Company Limited


´÷ßË „πªí®®ÿ∫π— ÀâÕߪؑ∫µ— °‘ “√‰¥â√∫— °“√√—∫√Õß®“°°√¡«‘∑¬“»“ µ√å °“√·æ∑¬å °√–∑√«ß “∏“√≥ ÿ¢ ‡¡◊ËÕ«—π∑’Ë 20 情¿“§¡ 2548 ‚¥¬¡’ ¢Õ∫¢à“¬¢Õß°“√«‘‡§√“–Àå∑’˺à“π°“√√—∫√Õß¡“µ√∞“π ISO/IEC 17025 æ√âÕ¡°—ππ’ÈÀπà«¬ß“π«‘®—¬·≈–æ—≤π“º≈‘µ¿—≥±å¢Õß∫√‘…—∑¬—ß∑”Àπâ“∑’Ë ‡¢â“‰ªµ√«® Õ∫ Supplier ∑’Ë®”Àπà“¬«—µ∂ÿ¥‘∫„Àâ°—∫∫√‘…—∑ ·≈–„À⧔ ·π–π”„π‡√◊ËÕß√–∫∫§ÿ≥¿“æ¢Õß ‘π§â“ ¢≥–‡¥’¬«°—π∫√‘…—∑°Á∂Ÿ°µ√«® Õ∫®“°≈Ÿ°§â“¢Õß∫√‘…—∑ ‚¥¬‡©æ“–√â“πø“ µåøŸÑ¥ ·≈–√â“π –¥«° ´◊ÈÕ√“¬„À≠à Ê √«¡‰ª∂÷ß °“√‰¥â√—∫‡§√◊ËÕßÀ¡“¬Œ“≈“≈ ®“° ”π—°ß“π §≥–°√√¡°“√°≈“ßÕ‘ ≈“¡·Ààߪ√–‡∑»‰∑¬

Moreover, the company was certified, on May 20, 2005, for the ISO/IEC 17025, scope of analysis, from the Department of Medical Science, Ministry of Public Health. Meanwhile, the companyûs research and development team is responsible for auditing the suppliers that provide raw materials for the company and also gives advice on the product quality system. The customers, particularly fast food chains and major convenient stores, are in turn auditing the company. The company has also received Halal from the Office of Islasmic Board of Directors in Thailand.

’‡À≈◊Õß / «“ß®”Àπà“¬«—π®—π∑√å Yellow / In shelves Monday ’¢“« / «“ß®”Àπà“¬«—π՗ߧ“√ White / In shelves Tuesday ’‡¢’¬« / «“ß®”Àπà“¬«—πæÿ∏ Green / In shelves Wednesday ’ â¡ / «“ß®”Àπà“¬«—πæƒÀ— ∫¥’ Orange / In shelves Thursday ’øÑ“ / «“ß®”Àπà“¬«—π»ÿ°√å Blue / In shelves Friday ’πÈ”µ“≈ / «“ß®”Àπà“¬«—π‡ “√å Brown / In shelves Saturday ’·¥ß / «“ß®”Àπà“¬«—πÕ“∑‘µ¬å Red / In shelves Sunday

22 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


°‘®°√√¡∑“ß°“√µ≈“¥ / Marketing Activities ∫√‘…—∑ ‰¥â‡≈Á߇ÀÁπ«à“ °‘®°√√¡∑“ß°“√µ≈“¥µà“ßÊ ®–™à«¬ à߇ √‘¡ „Àâ¡’¬Õ¥¢“¬∑’Ë Ÿß¢÷Èπ ·≈– “¡“√∂ √â“ß°“√∫√‘‚¿§Õ¬à“ßµàÕ‡π◊ËÕß„π √–¬–¬“« √«¡∂÷ß°“√ √â“ß¿“ææ®πå ·≈–∑—»π§µ‘∑’Ë¥’µàÕµ√“ ‘π§â“ ·≈–Õߧå°√®÷߉¥â®—¥°‘®°√√¡∑“ß°“√µ≈“¥Õ¬à“߇¢â¡¢âπ·≈–µàÕ‡π◊ËÕß Õ“∑‘ √“¬°“√ ™‘ß‚™§ ÀÕ¡°√ÿàπ≈ÿâπ‚™§ √“¬°“√ 6 ø√’ 1 ·≈–°“√∑” Co-promotion °—∫∫√‘…—∑æ—π∏¡‘µ√ œ≈œ ´÷Ë߉¥â√—∫°“√µÕ∫√—∫∑’Ë¥’®“° ºŸâ∫√‘‚¿§‡ ¡Õ¡“ ·≈–¬—ß √â“ß°“√®¥®”„π·∫√π¥å çø“√塇Œâ“ åé µ≈Õ¥®πº≈‘µ¿—≥±åµà“ßÊ ¢Õß∫√‘…—∑ „Àâ°—∫°≈ÿࡺŸâ∫√‘‚¿§∑ÿ°‡æ»∑ÿ°«—¬ ·≈–∂◊Õ‡ªìπº≈‘µ¿—≥±å‡∫‡°Õ√’√Ë “¬‡¥’¬« ∑’¡Ë °’ “√®—¥‚¶…≥“ ·≈–°‘®°√√¡ °“√¢“¬∑’‡Ë ¢â“∂÷ߺŸ∫â √‘‚¿§®”π«π¡“°Õ¬à“ßµàÕ‡π◊ÕË ß∑ÿ°ªï πÕ°®“°π’∫È √‘…∑— π—∫‡ªìπ√“¬·√°∑’‰Ë ¥â∑”°“√æ‘¡æå¢Õâ ¡Ÿ≈µà“ßÊ ∑’®Ë ”‡ªìπ‡°’¬Ë «°—∫‚¿™π“°“√ ≈ß∫π∫√√®ÿ¿—≥±å¢Õߺ≈‘µ¿—≥±å ∑—Èßπ’ȇæ◊ËÕ„À⺟â∫√‘‚¿§‰¥â√—∫ª√–‚¬™πå Ÿß ÿ¥ ·≈–¡’§«“¡√Ÿâ ÷°∑’Ë¥’µàÕº≈‘µ¿—≥±å¢Õß∫√‘…—∑

The company has always recognized that marketing activities will help promote higher sales volumes and create long-term constant consumption, including better image and perception towards the brands and organization. Having given such the importance, the company, therefore, have been launching intensive and extensive marketing activities such as Lucky choice, Buy 6 get 1 free, and also other co-promotions with its alliances and etc. The feedbacks from consumers have been constantly positive. These activities also helped create brand recognition for çFarmhouseé and other products to every demographic group. As a result, the company is the sole bakery business which launched advertising and sales promotions that effectively reached all the targets every year. In addition, the company has become the first to label all necessary information on nutrition on the product packages, ensuring that consumers will receive maximum benefits and have a good attitude towards the products of the company.

23 2006 Annual Report / President Bakery Public Company Limited


°‘®°√√¡‡æ◊ËÕ —ߧ¡

Social Activities

∫√‘…∑— ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) „π∞“𖇪ìπºŸºâ ≈‘µ·≈– ®”Àπà “ ¬‡∫‡°Õ√’ Ë µ √“ø“√å ¡ ‡Œ“ å ∂◊ Õ ‡ªì π Õß§å ° √Àπ÷ Ë ß „π — ß §¡ ∑’˧”π÷ß∂÷ß°“√¡’ à«π√à«¡„π —ߧ¡∑’Ë®–µâÕ߇°◊ÈÕ°Ÿ≈´÷Ëß°—π·≈–°—π ∫√‘…—∑ ®÷ß¡’°“√ªØ‘∫—µ‘„π°‘®°√√¡ “∏“√≥°ÿ»≈µà“ßÊ ¥—ßπ’È 1. °‘®°√√¡ “∏“√≥°ÿ»≈ ‰¥â·°à Ô ∫√‘®“§‡ß‘π‡æ◊ËÕ‡ªìπ∑ÿπ°“√»÷°…“„Àⷰຟ⢓¥·§≈π∑ÿπ∑√—æ¬å ·°à¡Ÿ≈π‘∏‘ ¥√.‡∑’¬¡ ‚™§«—≤π“ Ô ∫√‘®“§Õÿª°√≥å ‡§√◊ËÕß„™â «— ¥ÿ ”π—°ß“π∑’ˉ¡à„™â·≈â«„Àâ·°à«—¥ «π·°â« ®—ßÀ«—¥ππ∑∫ÿ√’ Ô ∫√‘ ® “§‡ß‘ π ‡æ◊ Ë Õ ´◊ È Õ ¬“„Àâ º Ÿ â ª É « ¬∑’ Ë ¢ “¥·§≈π∑ÿ π ∑√— æ ¬å ‚√ß欓∫“≈‡∑’¬πøÑ“¡Ÿ≈π‘∏‘ Ô ∫√‘®“§‡ß‘π·≈–º≈‘µ¿—≥±å∫√‘…—∑‡æ◊ËÕ‡¥Á°°”æ√â“ ·≈–¬“°®π «—¥ √–·°â« ®.Õà“ß∑Õß Ô ∫√‘®“§‡ß‘π´◊ÈÕ¬“ ·≈–¨“ª≥°‘®»æºŸâªÉ«¬‡Õ¥ å «—¥æ√–∫“∑ πÈ”æÿ ®.≈æ∫ÿ√’ Ô ∫√‘®“§‡ß‘π·≈–º≈‘µ¿—≥±å∫√‘…—∑„Àâ∫â“π‡¥Á°æ‘°“√´È”´âÕπ √“¡Õ‘π∑√“ °∑¡. Ô ∫√‘®“§‡ß‘π´◊ÈÕ‚≈ß»æ„Àâ·°à»æÕπ“∂“ ¡Ÿ≈π‘∏‘√à«¡°µ—≠êŸ Ô ∫√‘®“§‡ß‘π·°à ¡Ÿ≈π‘∏‘√“™ª√–™“πÿ‡§√“–Àå Ô ∫√‘®“§‡ß‘π‰∂à™«’ µ‘ ‚§ °√–∫◊Õ ‡¢â“‚§√ß°“√∏𓧓√ ‚§-°√–∫◊Õ ‡æ◊ËÕ‡°…µ√°√ µ“¡æ√–√“™¥”√‘ ‡æ◊ËÕ∂«“¬‡ªìπæ√–√“™°ÿ»≈ ·¥àæ√–∫“∑ ¡‡¥Á®æ√–‡®â“Õ¬ŸàÀ—« 2. °‘®°√√¡¥â“π»“ π“ Ô ∫√‘…∑— ‡ªìπ‡®â“¿“æ„π°“√∑Õ¥°∞‘π “¡—§§’ª√–®”ªï ≥ «—¥„À¡à ‡®√‘≠√“…Æ√å Õ.ÀπÕ߮հ ®.°√ÿ߇∑æœ Ô ∫√‘…—∑‡ªìπ‡®â“¿“æ√à«¡∫«™À¡Ÿà™“«‡¢“ ≥ «—¥‡∫≠®¡∫摵√ ¥ÿ ‘µ«π“√“¡ °∑¡.

President Bakery Plc., a manufacturer and distributor of Farmhouse bakery, is an organization that aims to take social responsibility and promote the well being of the society through the following activities: 1. Public charities and donations Ô Donated money for scholarship for the poor to DR. Thiam Chokwatana Foundation Ô Donated used equipment and office supplies to Wat Suan Kaew, Nonthaburi Ô Donated money to buy medicines for needy patients at Thien Fah Foundation Hospital Ô Donated money and companyûs products to orphans and poor children at Wat Sra Kaew, Ang-Thong Ô Donated funds to buy medicines and to arrange funerals for patients with AIDS at Wat Phra Bat Nam Phu, Lopburi Ô Donated money and companyûs products for multiple handicapped at Ramintra, Bangkok Ô Donated money to buy coffins for destitute bodies to Ruam Katanyu Foundation Ô Donated money to the Rajaprachanucroh Foundation, under the Royal Patronage Ô Donated money to free livestock to the Royal Cattle and Buffaloes Bank for farmers under His Majestyûs objective as for His Majesty the King 2. Religious activities Ô Host the annual religious charity at Wat Dong Kate, Sampran, Nakorn Pathom Ô Jointly host the ordination for hill tribe at Wat Mai Jaroen Rad, Amphur Nong Chok, Bangkok

24 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


∫√‘ … — ∑ ª≈Ÿ ° Ωí ß „Àâ æ π— ° ß“π„Àâ ¡ ’ à « π√à « ¡„π°“√∑”∫ÿ ≠ ·≈– ª√–°Õ∫æ‘∏’°√√¡∑“ß»“ π“Õ¬Ÿà‡ªìππ‘® ‡ªìπ°“√æ—≤π“®‘µ„®¢Õß ∫ÿ§≈“°√ √â“ߧ«“¡ “¡—§§’π”¡“´÷Ëߧ«“¡ ß∫ ÿ¢¢Õßæπ—°ß“π ¿“¬„πÕߧå°√ ·≈–‡æ◊ËÕ®√√‚≈ßæ√–æÿ∑∏»“ π“ ◊∫µàÕ‰ª 3. °‘®°√√¡¥â“π —ߧ¡ ∫√‘…—∑ ¡’ à«π„π°“√ à߇ √‘¡Õ“™’æ„Àâ°—∫ª√–™“™π „π‚§√ß°“√ Good morning Farmhouse ´÷ßË ‡ªìπ‚§√ß°“√®”Àπà“¬·´π¥å«™‘ ‚¥¬∫√‘…∑— „Àâ°“√ π—∫ πÿπ¥â“πµ—« ‘π§â“«—µ∂ÿ¥‘∫µà“ßÊ ·≈–‡∑§π‘§∑“ß°“√µ≈“¥ ™à«¬„À⺟⇢â“√à«¡‚§√ß°“√¡’√“¬‰¥â ·≈–¡’°“√¥”√ß™’«‘µ∑’Ë¥’¢÷Èπ πÕ°®“°π’∫È √‘…∑— ¬—ß„Àâ°“√ π—∫ πÿπ‚§√ß°“√µà“ßÊ ¢Õß —ߧ¡ ‡™àπ °“√√≥√ߧåµâ“π¿—¬¬“‡ 浑¥ ¢ÕßÀπ૬ߓπ√“™°“√ ‡æ◊ËÕª≈Ÿ°Ωíß §à“π‘¬¡∑’Ë¥’·°à‡¬“«™π „πß“π«—π‡¥Á°·Ààß™“µ‘ °‘®°√√¡ª√–°«¥«ß ¥πµ√’¢Õßπ—°‡√’¬π∑—Ë«ª√–‡∑» à߇ √‘¡°’Ó ”À√—∫‡¬“«™π øÿµ∫Õ≈ ª√–‡æ≥’®ÿÓ - ∏√√¡»“ µ√å ·≈–¬—ß„Àâ°“√ π—∫ πÿπ°‘®°√√¡‡æ◊ËÕºŸâ Ÿß Õ“¬ÿ ·≈–§√Õ∫§√—«¢Õß ”π—° à߇ √‘¡·≈–æ‘∑—°…废⠟ßÕ“¬ÿ 4. °“√√—°…“ ¿“æ·«¥≈âÕ¡ ∫√‘…—∑ ‰¥â√—∫„∫Õπÿ≠“µ„Àâ„™â∑’Ë¥‘π·≈–ª√–°Õ∫°‘®°“√‚√ßß“π„π π‘§¡Õÿµ “À°√√¡®“°°“√π‘§¡Õÿµ “À°√√¡·Ààߪ√–‡∑»‰∑¬ (°πÕ.) ´÷Ëßµ“¡„∫Õπÿ≠“µ¥—ß°≈à“«°”Àπ¥„Àâ∫√‘…—∑ ¡’Àπâ“∑’Ë∑’Ë®–µâÕß¡’·≈–„™â √–∫∫∫”∫—¥πÈ”‡ ’¬‡∫◊ÈÕßµâπ ΩÿÉπ≈–ÕÕßÀ√◊Õ«—µ∂ÿ¡’æ‘…∑’Ë¡’ª√– ‘∑∏‘¿“æ ·≈–µâÕߥ”‡π‘π°“√°”®—¥°“°Õÿµ “À°√√¡®“°°√–∫«π°“√º≈‘µ„Àâ ∂Ÿ°µâÕß ·≈–µâÕß¡’√–∫∫πÈ”∑‘Èß∑’ˉ¥â¡“µ√∞“π¢Õß °πÕ. ∑—Èßπ’È ”À√—∫°“√µ√«®«—¥§ÿ≥¿“æÕ“°“» ∫√‘…—∑ ‰¥â«à“®â“ß∫√‘…—∑ ‡Œ≈∏å ·Õπ¥å ‡ÕÁπ‰«‡∑§ ®”°—¥ „À⇪ìπºŸâµ√«®«‘‡§√“–Àåª√‘¡“≥§«“¡ ‡¢â¡¢âπ¢Õß°ä“´®“°°“√‡º“‰À¡â¢ÕßÀ¡âÕ°”‡π‘¥‰ÕπÈ” ´÷Ëß¡’§ÿ≥¿“æ Õ“°“»Õ¬Ÿà„π‡°≥±å∑’Ë¥’°«à“¡“µ√∞“π∑’Ë°”Àπ¥ ∫√‘…—∑‰¥â¡’¢âÕÀâ“¡¡‘„Àâ ®Õ¥√∂‚¥¬µ‘¥‡§√◊ËÕ߬πµå„π√–À«à“ß°“√¢π∂à“¬ ‘π§â“ ‡æ◊ËÕ≈¥¿“«– Õ“°“»‡ªìπæ‘… ”À√—∫πÈ”‡ ’¬∑’ˇ°‘¥®“°°√–∫«π°“√º≈‘µπ—Èπ ∫√‘…—∑ ‰¥â √â“ß∫àÕ∫”∫—¥πÈ”‡ ’¬√–∫∫ Upflow Anaerobic Sludge Blanket (UASB) À√◊Õ°“√∫”∫—¥πÈ”‡ ’¬‚¥¬„™â°√–∫«π°“√∑“ß™’«¿“æÀ√◊Õ„™â®ÿ≈‘π∑√’¬å „π°“√°”®—¥ ‘Ë߇®◊Õªπ„ππÈ”‡ ’¬ ‡æ◊ËÕ∑”„ÀâπÈ”‡ ’¬¡’§à“§«“¡ °ª√°≈¥ ≈ß®π‰¥â√–¥—∫¡“µ√∞“π∑’Ë°”Àπ¥ °àÕπ∑’Ë®–ª≈àÕ¬≈ß Ÿà∑àÕ√—∫πÈ”‡ ’¬ ¢Õßπ‘§¡Õÿµ “À°√√¡≈“¥°√–∫—ß ‚¥¬ª√“°Øº≈«à“§ÿ≥¿“æπÈ”∑‘ÈߢÕß ∫√‘…—∑ Õ¬Ÿà„π√–¥—∫∑’Ë¥’°«à“¡“µ√∞“π∑’Ë°”Àπ¥ ·≈–‡æ◊ËÕ„Àâ°“√°”®—¥¢¬–„π‚√ßß“π‡ªìπ‰ªÕ¬à“ß¡’ª√– ‘∑∏‘¿“æ ∫√‘…∑— ‰¥â≈ß∑ÿπ √â“ß∂—ߢ¬–∑’‡Ë ªìπ¡“µ√∞“π ”À√—∫Õÿµ “À°√√¡°“√º≈‘µ ∑’ Ë “¡“√∂¢π‰¥â ‚ ¥¬√∂¢π∂à “ ¬¢¬–¢ÕßΩÉ “ ¬√— ° …“§«“¡ –Õ“¥ ”π—°ß“π‡¢µ≈“¥°√–∫—ß ´÷ßË ∑”„Àâ°“√°”®—¥¢¬–‡ªìπ‰ª‰¥âÕ¬à“ߧ≈àÕßµ—« ·≈–¡’ª√– ‘∑∏‘¿“æ ”À√—∫ ‘π§â“§◊π∑’Ë∫√‘…—∑√—∫°≈—∫¡“®“°√â“π§â“ ∫√‘…—∑°”®—¥‚¥¬«‘∏’∑’Ë∂Ÿ°µâÕ߉¡à°àÕ„À⇰‘¥º≈°√–∑∫µàÕ ¿“æ·«¥≈âÕ¡ ‚¥¬®–∑”≈“¬∑ÿ°«—π‰¡à¡’°“√‡°Á∫ – ¡ ¥â«¬∫√‘…—∑ ‡≈Á߇ÀÁπ‡ ¡Õ∂÷ߺ≈‡ ’¬µàÕ ‘Ëß·«¥≈âÕ¡À“°∫√‘…—∑ ‰¡à¡’ ¡“µ√°“√„π°“√∫”∫—¥ ·≈–°“√ªÑÕß°—π¥—ß°≈à“« ∑’Ë®–°√–∑∫µàÕ —ߧ¡ ·≈–ª√–™“™π à«π¡“° ‚¥¬µ≈Õ¥√–¬–‡«≈“°“√¥”‡π‘πß“π°«à“ 20 ªï ¢Õß∫√‘…—∑ ‰¥â‡πâπ¬È” ·≈–√—°…“√–¥—∫°“√∫”∫—¥ ·≈–ªÑÕß°—π¥—ß°≈à“« ‡æ◊ËÕª√–‚¬™πå Ÿß ÿ¥·°à —ߧ¡ ·≈– ‘Ëß·«¥≈âÕ¡¢Õߪ√–‡∑» ·≈– §ÿ≥¿“æ™’«‘µ∑’Ë¥’¢Õߪ√–™“™π

The company encourages all employees to participate in such charities and religious activities as to enlighten their mind and to create unite which, in turn, will bring peace into the organization and also sustainably uphold Buddhism. 3. Social Contribution The company has been supporting local communities by providing career development in the çGood Morning Farmhouseé project, which is a retailing sandwich program. Furthermore, the company has also been supporting socialrelated activities such as government agenciesû campaigns against drugs to instill positive attitudes into children and teenagers on the National Children Day, music contests of students across the country, traditional soccer between Chulalongkorn University and Thammasat University,and activities for senior citizens and families by Bureau of Empowerment for Older Persons. 4. Environment preservation The company has permission from the Industrial Estate Authority of Thailand (IEAT) to use land in the industrial estate to operate a factory. Under such license, the company is required to have proper systems for waste disposal, wastewater treatment, and prevention and dust poisonous substance elimination. To monitor the air pollution, the company hired Health and Envitech Co., Ltd. to measure the amount of gas produce by boiler and to determine the air quality. The results indicated that the quality of the air around the factory is higher than the required standard. For wastewater from the production process, the company has set up a water treatment system çUp Flow Anaerobic Sludge Blanket (UASB)é to handle the biological processes, where microorganisms are used to eliminate foreign matter in wastewater to reduce impurity to the standard required before draining to Ladkrabang industrial estate. The test results indicated that the quality of the wastewater is better than the required standard. To make factory waste disposal effective, the company invested in standard waste bin for manufacturing industry that is capable of effectively and conveniently transporting waste in Ladkrabang municipality. The products taken back from the outlets will be disposed daily. The company has been in the business for more than 20 years and has placed an emphasis on proper prevention and treatment of wastewater and dust and poisonous substance elimination. Considering itself as socially responsible, the company has always ensured that its production process does not cause any pollution and that the public continue to feel safe and enjoy the pleasant surroundings.

25 25 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


≈—°…≥–≈Ÿ°§â“·≈–™àÕß∑“ß°“√®”Àπà“¬ The Characteristic of Customers and Distributing Channels §«“¡À≈“°À≈“¬ √“§“∑’‡Ë À¡“– ¡·≈–§«“¡ –¥«°·°à°“√∫√‘‚¿§ §◊Õ·π«§‘¥·≈–·π«ªØ‘∫—µ‘¢Õß∫√‘…—∑ ¥—ßπ—Èπ≈Ÿ°§â“¢Õß∫√‘…—∑ ®÷ß §√Õ∫§≈ÿ¡ºŸâ∫√‘‚¿§∑ÿ°‡æ»∑ÿ°«—¬ ·≈–∑ÿ° “¢“Õ“™’æ ‚¥¬∫√‘…—∑ ®”·π°≈Ÿ°§â“ÕÕ°µ“¡™àÕß∑“ß°“√¢“¬ ‰¥â¥—ßπ’È 1. °“√§â“ àß 1.1 °“√®”Àπà“¬º≈‘µ¿—≥±å¿“¬„µâ‡§√◊ËÕßÀ¡“¬°“√§â“¢Õß∫√‘…—∑ ‡ªìπ°“√®”Àπà“¬º≈‘µ¿—≥±å‰ª¬—ߺŸ∫â √‘‚¿§ºà“π√â“π§â“ ´÷ßË √â“π§â“®– ‰¥â√—∫ à«π≈¥¢Õß√“§“¢“¬ª≈’°®“°∫√‘…—∑ ‚¥¬·¬°ª√–‡¿∑√â“π§â“ ÕÕ°‡ªìπ 2 ª√–‡¿∑¬àÕ¬ §◊Õ - √â“π§â“ª≈’°·∫∫¥—È߇¥‘¡ (Traditional Trade) À√◊Õ√â“π¢“¬¢Õß™” ‚¥¬¡’≈°Ÿ §â“ª√–‡¿∑√â“π§â“ª≈’°·∫∫¥—ßÈ ‡¥‘¡ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ®”π«π 18,295 √â“π ∑—ßÈ π’ºÈ ≈‘µ¿—≥±å∑«Ë’ “ß®”Àπà“¬∫“ß™π‘¥ ®–‡ªìπº≈‘µ¿—≥±å∑∫Ë’ √‘…∑— º≈‘µ„À⇩擖‡æ◊ÕË „À⡧’ «“¡·µ°µà“ß ®“°™àÕß∑“ß°“√®”Àπà“¬Õ◊πË Ê ·≈– Õ¥§≈âÕß°—∫§«“¡µâÕß°“√ ·≈–°”≈—ß°“√´◊ÈÕ¢Õß≈Ÿ°§â“ ‚¥¬√â“π§â“ª√–‡¿∑π’È ®–™”√–‡ß‘π §à“º≈‘µ¿—≥±å„Àâ·°à∫√‘…—∑ ∑—π∑’∑’ˉ¥â√—∫º≈‘µ¿—≥±å - √â“π§â“ª≈’° ¡—¬„À¡à (Modern Trade) ¡’°“√∫√‘À“√®—¥°“√ ¡“µ√∞“π·≈–„™â ‡ ∑§‚π‚≈¬’ ¡— ¬ „À¡à ≈ß∑ÿ π Ÿ ß ‡™à π ‡´‡«àπÕ’‡≈ø‡«àπ ·ø¡‘≈’Ë¡“√å∑ √â“π§â“ –¥«°´◊ÈÕ„π ∂“π’ ∫√‘°“√πÈ”¡—π ·≈–ª√–‡¿∑¥‘ ‡§“πå ‚µ√å (Discount Store) ‡™àπ ‡∑ ‚°â‚≈µ— §“√åø√Ÿ å ·≈–∫‘°Í ´’ √«¡‰ª∂÷ß´Ÿ‡ªÕ√å¡“√凰Áµµà“ßÊ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ¡’®”π«π 6,771 √â“π ‚¥¬∫√‘…—∑ ®– „À⇧√¥‘µ∑“ß°“√§â“°—∫√â“π§â“ª√–‡¿∑π’È ¡’√–¬–‡«≈“°“√ ™”√–‡ß‘π√–À«à“ß 15 - 45 «—π¢÷ÈπÕ¬Ÿà°—∫ª√‘¡“≥°“√´◊ÈÕ¢“¬ ·≈–¢âÕµ°≈ß°—∫≈Ÿ°§â“·µà≈–√“¬ 1.2 °“√®”Àπà“¬º≈‘µ¿—≥±å∑’˺≈‘µ¢÷Èπµ“¡§” —ËߢÕß≈Ÿ°§â“ ‡ªìπ°“√º≈‘µ ‘π§â“µ“¡§” —Ëß∑’ˉ¥â√—∫®“°√â“πÕ“À“√ø“ µåøŸÑ¥ ·≈–√â“π§â“ –¥«°´◊ÈÕµà“ßÊ ‡™àπ ·¡§‚¥π—≈¥å ‡§‡Õø´’ ‡∫Õ√凰Õ√å§‘ß å ‡™ ‡µÕ√å°√‘≈≈å ‡Õ·Õπ¥å¥—∫∫≈‘« ´‘ ‡≈Õ√å ·≈– ‡´‡«àπÕ’‡≈ø‡«à𠇪ìπµâπ ‚¥¬ à«π„À≠à®–´◊ÈÕº≈‘µ¿—≥±åª√–‡¿∑¢π¡ªíß·Œ¡‡∫Õ√凰Õ√å ·≈– ¢π¡ªíߌÕ∑¥Õ° 2. °“√§â“ª≈’° ‡ªìπ≈—°…≥–°“√®”Àπà“¬º≈‘µ¿—≥±åºà“π√â“π§â“ª≈’°¢Õß∫√‘…—∑ ·≈– °“√®”Àπà“¬µ√ß„Àâ°∫— ≈Ÿ°§â“ ¿“¬„µâ‡§√◊ÕË ßÀ¡“¬°“√§â“¢Õß∫√‘…∑— ‰¥â·°à ‡¥≈‘¬à“ (Deliya by Farmhouse) ¡“¥“¡ ¡“√å‚°â (Madame Marco) °Ÿä¥¡Õ√åπ‘Ëß ø“√塇Œâ“ å (Good Morning Farmhouse)

26 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

Variety, reasonable price and convenience of consumption are the main objective of the company, hence its customers comprise of every demographic group. 1. Wholesale 1.1 Selling products under the companyûs brand names. This is by selling products to consumers through outlets, where these outlets will receive discounts from the company, which were categorized into 2 types. - Traditional trade : These are groceries and by December 31, 2006, there were 18,295 traditional trade stores. Some of the products sold here are specially made by the company to give distinctive feature and corresponds to the needs and buying power of the consumers. These stores pay immediately to the company after the production has been made. - Modern trade : These stores use standard management and advanced technology and have high investment. These are 7Eleven, Family Mart, gas station stores and discount stores such as Tesco Lotus, Carrefour, Big C, as well as other supermarkets. As at December 31, 2006, there were 6,771 modern trade stores, where the company allows credit payment for 15-45 days depending on quantity and purchasing agreement of each customer. 1.2 Selling products by order The company produces products by order from the fast food chains and convenient stores such as McDonaldûs, KFC, Burger Kingûs, Chesterûs Grill, A&W, Sizzler and 7-Eleven. Most of the products sold are burger and hotdog buns. 2. Retailing This is the selling of products through companyûs outlets and directly to consumers under the companyûs brand names, which are Deliya by Farmhouse Madame Marco Good Morning Farmhouse


°“√·¢àߢ—π

Competition

§Ÿà·¢àߢÕß∫√‘…—∑ ·∫àßÕÕ°‡ªìπ 2 ª√–‡¿∑ §◊Õ - §Ÿà·¢àߪ√–‡¿∑√â“π§â“ª≈’° ‰¥â·°à √â“π§â“ª≈’°¢π¡ªíß·≈– ‡∫‡°Õ√’Ë∑’Ë√Ÿâ®—°∑—Ë«‰ª ‡™àπ ‡Õ ·Õπ¥åæ’ °“‚µ«å‡Œâ“ å† ¬“¡“´“°‘ ‡ªìπµâπ √«¡∑—ßÈ √â“π§â“ª≈’° ¡—¬„À¡à∑¡Ë’ ¡’ ¡ÿ º≈‘µ·≈–®—¥®”Àπà“¬ ¢π¡ªíß ·≈–‡∫‡°Õ√’Ë¢Õ߆µπ‡Õß ‡™àπ ‡∑ ‚°â‚≈µ— , §“√åøŸ√å ·≈–∫‘°Í ´’ ‡ªìπµâπ √«¡‰ª∂÷ß√â“π§â“ª≈’°¢π¡ªíß·≈–‡∫‡°Õ√’ÕË πË◊ Ê ∑’Ë¡’Õ¬Ÿà∑—Ë«‰ª - §Ÿà·¢àߪ√–‡¿∑∑’˺≈‘µ¢π¡ªíß®”Àπà“¬„π√Ÿª·∫∫°“√§â“ àß ‡™àπ ∫√‘…∑— ´’ ·Õπ¥å ¥—∫∫≈‘« ®”°—¥ ºŸºâ ≈‘µ¢π¡ªíß ·≈–‡∫‡°Õ√’Ë ¬’ÀË Õâ ‡Õæ≈— (´÷Ëß·µà‡¥‘¡º≈‘µ¬’ËÀâÕ ‡Õ‡Õ) ∫√‘…—∑ °“√奒‡π’¬††øŸÑ¥ (ª√–‡∑»‰∑¬) ®”°—¥ ºŸâº≈‘µ¢π¡ªíß·≈–‡∫‡°Õ√’Ë ¬’ËÀâÕ°“√奒‡π’¬† (Gardenia) ∫√‘…—∑ ‡Õ .∑’. ‡∫‡°Õ√’Ë ®”°—¥ ºŸâº≈‘µ¢π¡ªíß·≈– ‡∫‡°Õ√’ˬ’ËÀâÕ†∑«‘ µå (Twist) ‡ªìπµâπ ªí®®ÿ∫π— §Ÿ·à ¢àß∑—ßÈ 2 ª√–‡¿∑ ‡¢â“¡“·¢àߢ—π∑“ß°“√µ≈“¥‡ªìπ®”π«π ¡“° ‚¥¬‡©æ“–ª√–‡¿∑‡∫‡°Õ√’˧⓪≈’° ´÷Ëß¡’°“√À¡ÿπ‡«’¬π‡¢â“-ÕÕ° ¢Õß∏ÿ√°‘® Ÿß à«π§Ÿà·¢àߪ√–‡¿∑§â“ àßπ—Èπ¡ÿàß∑”°“√·¢àߢ—π∑“ߥâ“π √“§“·µà‡æ’¬ßÕ¬à“߇¥’¬« ª√–°Õ∫°—∫∫√‘…—∑‡ªìπºŸâπ”„π°“√ÕÕ° ‘π§â“ „À¡à‡ πÕµàÕ≈Ÿ°§â“Õ¬à“ß ¡Ë”‡ ¡Õ „π¢≥–∑’˧Ÿà·¢à߇ªìπºŸâµ“¡ ®÷߇ÀÁ𠉥â«à“∫√‘…—∑ ¡’§«“¡‰¥â‡ª√’¬∫§Ÿà·¢àß∑—Èß 2 ª√–‡¿∑π’ÈÕ¬à“ß™—¥‡®π ®“° °“√≈ß∑ÿπ∑“ߥâ“π‡§√◊ËÕß®—°√„π°“√º≈‘µ∑’Ë∑—π ¡—¬ §«∫§ÿ¡Õ—µ‚π¡—µ‘ ‚¥¬§Õ¡æ‘ « ‡µÕ√å ∑ ÿ ° ¢— È π µÕπ°“√º≈‘ µ ∑”„Àâ µ â π ∑ÿ π °“√º≈‘ µ µË ” º≈‘µ¿—≥±å∑ÿ°™‘Èπ∑’ËÕÕ°®“°‚√ßß“π¡’§ÿ≥¿“æ ·≈–¡“µ√∞“π Ÿß‡∑à“°—π ‰¡à«à“®–«“ß®”Àπà“¬Õ¬Ÿà∑’Ë„¥ „π¢≥–∑’˧Ÿà·¢àߢ—π∫“ß√“¬¡’®ÿ¥º≈‘µ ‘π§â“°√–®“¬µ“¡ ∂“π∑’Ë À√◊Õ “¢“µà“ßÊ ∑”„Àâ ‘π§â“®“°®ÿ¥º≈‘µ µà“ß°—π¡’§ÿ≥¿“扡à‡À¡◊Õπ°—π ª√–°Õ∫°—∫°“√∑’Ë∫√‘…—∑ ¡’°“√≈ß∑ÿπ ‡∑§‚π‚≈¬’¥â“π°“√®—¥ àß·≈– ®—¥®”Àπà“¬ ∑”„Àâ “¡“√∂®—¥ àß º≈‘µ¿—≥±å∑’Ë¡’§«“¡ ¥„À¡à‰¥â«—πµàÕ«—π ·≈–¡’°“√∫√‘À“√°“√‡°Á∫ º≈‘µ¿—≥±å§◊π‡æ◊ËÕ‰¡à„Àâ¡’º≈‘µ¿—≥±å‡¥‘¡µ°§â“ßÕ¬ŸàÕ¬à“ß¡’ª√– ‘∑∏‘¿“æ ´÷Ëߧ«“¡ ¥„À¡à¢Õß ‘π§â“ ‡ªìπ∑’ËæÕ„®®“°ºŸâ∫√‘‚¿§ ∑”„Àâ∫√‘…—∑¡’ §«“¡‰¥â‡ª√’¬∫§Ÿà·¢àß√“¬Õ◊ËπÊ ‡ªìπÕ¬à“ß¡“°∑—Èß„π¥â“π§ÿ≥¿“æ¢Õß º≈‘µ¿—≥±å ·≈–¡“µ√∞“π°“√∫√‘°“√∑’Ë “¡“√∂§√Õ∫§≈ÿ¡·∑∫∑ÿ° æ◊Èπ∑’Ë¢Õߪ√–‡∑»

The companyûs competitors can be classified into 2 categories. - Retail business competitors: other well-reputed bread and bakery shops such as S&P. Gateaux House and Yamasaki, Moderns shop with their own bakeries such as Tesco Lotus, Carrefour and Big C and other bakery shops around the city. - Wholesale business competitors: C&W, Co., Ltd., the producer of A Plus bread and bakery, Gardenia Foods (Thailand) Co., Ltd., the producer of Gardenia bread and S.T. Bakery Co., Ltd., the producer of Twist bread.

Presently, both types of the competitors have been considerably entering the market. The retail bakery business has a high re-entry rate, while the wholesale business is focusing on price undercutting. The company is also the leader in constantly introducing new products to customers while competitors are just fllowers. Clearly, it can be said that the company is on the edge of advantages, comparing to the two competitors as it has one factory and a set of advanced machinery monitored by the computer from every process. This resulted in low production cost, consistent quality and standard products, whereas competitors have spread their factories in many areas and this caused the product differentiation. President Bakery Plc. Invested in logistics technology, which enables the products to be delivered fresh and on time daily. The effective service of recalling the unsold products has made the company enjoy the freshness of the product that satisfies consumers the advantage over the competitors in both product quality and the service standard that covers all regions of the country, where competitors have restrictions.

27 27 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


°“√®—¥°“√º≈‘µ¿—≥±åÀ√◊Õ°“√∫√‘°“√ / Procurement for Products and Services °“√º≈‘µ

Production

‚√ßß“π¢Õß∫√‘…—∑ µ—ÈßÕ¬Ÿà∑’Ëπ‘§¡Õÿµ “À°√√¡≈“¥°√–∫—ß ∫πæ◊Èπ∑’Ë √«¡ 18 ‰√à 3 ß“π ‚¥¬‚√ßß“π·Ààß∑’Ë 1 ¡’ 3 Õ“§“√ æ◊Èπ∑’Ë„™â Õ¬√«¡ 26,680 µ“√“߇¡µ√ ·≈–·Ààß∑’Ë 2 ¡’ 2 Õ“§“√ æ◊Èπ∑’Ë„™â Õ¬ª√–¡“≥ 10,000 µ“√“߇¡µ√ ´÷ßË º≈‘µ¿—≥±å∑ßÈ— À¡¥¢Õß∫√‘…∑— º≈‘µ®“°‚√ßß“π∑—ßÈ 2 ·Ààß ‚¥¬„™â‡∑§‚π‚≈¬’°“√º≈‘µ∑’∑Ë π— ¡—¬·≈–¥’∑ Ë’ ¥ÿ ®“°À≈“¬Êª√–‡∑» ‡™àπ ≠’˪ÿÉπ À√—∞Õ‡¡√‘°“ ‡¬Õ√¡—ππ’ Õ‘µ“≈’·≈– «‘µ‡´Õ√å·≈π¥å ‡ªìπµâπ ‘π§â“∑’˺≈‘µÕÕ°¡“®÷ß¡’§ÿ≥¿“æ ¡Ë”‡ ¡Õ‡ªìπ¡“µ√∞“π‡¥’¬«°—π æ√âÕ¡µàÕ°“√®—¥®”Àπà“¬∑—Ë«¿Ÿ¡‘¿“§¢Õߪ√–‡∑»‰∑¬‰¥â«—πµàÕ«—π ∫√‘…—∑‰¥â‡≈Á߇ÀÁπ∂÷ߧ«“¡ ”§—≠¢Õߧÿ≥¿“æ∑’Ë¥’¢Õß ‘π§â“∑’˺Ÿâ ∫√‘‚¿§®–‰¥â√—∫‡ªì𠔧—≠ ¥—ßπ—Èπ ∫√‘…—∑ ®÷߇¢â¡ß«¥°—∫∑ÿ°¢—ÈπµÕπ°“√ º≈‘µ‡√‘¡Ë µ—ßÈ ·µà°“√√—∫«—µ∂ÿ¥∫‘ ®π∂÷ß°“√ àß ‘π§â“ ”‡√Á®√ŸªÕÕ°®“°‚√ßß“π πÕ°®“°π’È ‰¥â¡’°“√π”‡∑§‚π‚≈¬’°“√º≈‘µ∑’Ë¥’·≈–∑—π ¡—¬ “¡“√∂ º≈‘µ ‘π§â“∑’Ë¥’∑’Ë ÿ¥·≈–¡’§ÿ≥¿“æ¡“µ√∞“π ¡Ë”‡ ¡Õ¡“µ‘¥µ—Èß„π∑—Èß “¡Õ“§“√º≈‘µ ‰¡à‡æ’¬ß·µà§«“¡∑—π ¡—¬¢Õß°√–∫«π°“√º≈‘µ‡∑à“π—Èπ „π‡√◊ËÕߢÕß«‘»«°√√¡‚§√ß √â“ß·≈–°“√ÕÕ°·∫∫µ—«Õ“§“√°Á‡ªìπ ‘Ëß∑’Ë ∫√‘…—∑„À⧫“¡ ”§—≠‡æ◊ËÕ„À⇰‘¥ª√– ‘∑∏‘¿“æ Ÿß ÿ¥ ßà“¬µàÕ°“√ §«∫§ÿ ¡ ¥Ÿ · ≈·≈–§”π÷ ß ∂÷ ß §«“¡‡æ’ ¬ ßæÕ¢Õß· ß «à “ ß·≈–√–∫∫ À¡ÿπ‡«’¬πÕ“°“»∑’Ë¥’¿“¬„π‚√ßß“π ‚¥¬∫√‘…—∑‰¥â·∫àß “¬°“√º≈‘µ„π·µà≈–Õ“§“√º≈‘µ¥—ßπ’È 1. ‚√ßß“πÕ“§“√ 1 ¡’ “¬°“√º≈‘µ 5 “¬ ‰¥â·°à 1.1 “¬°“√º≈‘µ¢π¡ªíß™π‘¥·ºàπ ´÷Ëß “¡“√∂º≈‘µ¢π¡ªíß™π‘¥ ·ºàπ¥â«¬°”≈—ß°“√º≈‘µ 4,000 ·∂«/™—Ë«‚¡ß 1.2 “¬°“√º≈‘µ¢π¡ªíß·Œ¡‡∫Õ√凰Õ√å·≈–ŒÕ∑¥Õ° ‚¥¬¡’ °”≈—ß°“√º≈‘µ∑’Ë 20,000 ™‘Èπ/™—Ë«‚¡ß 1.3 “¬°“√º≈‘µ¢π¡ªíß∑“Àπâ“ 1.4 “¬°“√º≈‘µ¢π¡ªíߌÕ∑¥Õ°§√’¡ 1.5 “¬°“√º≈‘µ‚¥√“¬“°‘ 2. ‚√ßß“πÕ“§“√ 2 ¡’ “¬°“√º≈‘µ 4 “¬ ‰¥â·°à 2.1 “¬°“√º≈‘µ¢π¡ªíß Õ¥‰ â ‚¥¬¡’°”≈—ß°“√º≈‘µ∑’Ë 14,000 ™‘πÈ / ™—Ë«‚¡ß 2.2 “¬°“√º≈‘µ‡§â° §ÿ°°’È·≈–¢π¡ªíß°√Õ∫ 2.3 “¬°“√º≈‘µ‰ â¢π¡ªíß 2.4 “¬°“√º≈‘µæ—ø 擬·≈–‡æ µ√’È 3. ‚√ßß“πÕ“§“√ 3 ¡’ “¬°“√º≈‘µ 3 “¬ ‰¥â·°à 3.1 “¬°“√º≈‘µ¢π¡ªíß™π‘¥·ºàπ ´÷Ëß “¬°“√º≈‘µπ’ȇªìπ°“√ º≈‘µ ‘π§â“™π‘¥‡¥’¬«¥â«¬ √–∫∫Õ—µ‚π¡—µ‘ (Fully Automatic) ‚¥¬¡’°”≈—ß°“√º≈‘µ¢π¡ªíß™π‘¥·ºàπ∑’Ë 4,000-4,300 ·∂«/ ™—Ë«‚¡ß °√–∫«π°“√º≈‘µµ—Èß·µà°“√√—∫«—µ∂ÿ¥‘∫®π∂÷ß ‘π§â“ ”‡√Á®√Ÿª‰¡à —¡º— ¡◊Õ§π‡≈¬ 3.2 “¬°“√º≈‘µ¢π¡ªíß™π‘¥·ºàπ ∑’¡Ë ¢’ 𓥄À≠à°«à“ “¬°“√º≈‘µ ¢âÕ 3.1 ‡ªìπ√–∫∫Õ—µ‚π¡—µ‘ (FULLY AUTOMATIC) ¡’°”≈—ß °“√º≈‘µ 1,440 ·∂«/™—«Ë ‚¡ß ‡ªìπ‡∑§‚π‚≈¬’°“√º≈‘µ∑’∑Ë π— ¡—¬ ‡æ◊ËÕ§√Õ∫§≈ÿ¡§«“¡µâÕß°“√¢Õßµ≈“¥·≈–µâπ∑ÿπ°“√º≈‘µ ∑’Ë≈¥≈ß

The companyûs plants are located in Lard Kra Bang Industrial Estate on the total area of 18 rai and 3 ngarn. The first plant comprises of 3 buildings with the area usage of 26,680 square meters. The second one has 2 buildings with the area usage of 10,000 square meters. All companyûs products are produced from these 2 plants. They employ the best and advanced production technology from Japan, USA, Germany, Italy and Switzerland. The company sees the importance of quality products for consumers, hence they consistently conduct quality control test at all stages of production from the arrival of raw materials to the dispatch of finished products. Advanced production technology is implied in all 3 plants to produce the best quality products. The well designed engineering structured and architectural structure of the plants offer the maximum amount of production efficiency that is easily controlled and maintained. This includes sufficient lighting and proper ventilation system. Buildings: 1. Plant 1 has 5 production lines 1.1 Production of sliced bread with the capacity of 4,000 loaves/hr. 1.2 Production of burger and hotdog buns with the capacity of 20,000 pieces/hr. 1.3 Production of spread bread 1.4 Production of creamed hotdog 1.5 Production of Dorayaki 2. Plant 2 has 4 production lines 2.1 Production of filled buns with the capacity of 14,000 pieces/hr. 2.2 Production of cake, cookies and crispy toasts 2.3 Production of bread filling / paste 2.4 Production of pie and pastry 3. Plant 3 has 3 production lines 3.1 The production of sliced bread uses fully automatic machinery with the capacity of 4,000 - 4,300 loaves/hr. The whole process, from the arrival of raw materials to the dispatch of finished of products involves no physical contact. It is considered to be the most advanced technology in Southeast Asia. 3.2 The production of sliced bread, which is larger than that in clause 3.1, uses fully automatic machinery with the capacity of 1,440 loaves/hr. By using state-of-the art technology, it can meet the demand of the market and reduce the production costs.

28 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


3.3 “¬°“√º≈‘µ¢π¡ªíß·Œ¡‡∫Õ√凰Õ√å ·≈–ŒÕ∑¥Õ° ‚¥¬¡’ °”≈—ß°“√º≈‘µ∑’Ë 36,000 ™‘Èπ/™—Ë«‚¡ß °√–∫«π°”≈—ß°“√º≈‘µ ∑’Ë Ÿß ÿ¥„π‡Õ‡™’¬Õ“§‡π¬å ‰¥â‡√‘Ë¡‡¥‘𠓬°“√º≈‘µµ—Èß·µà™à«ß °≈“ߪï 2546 ∑”„Àâ ‘π§â“¡’¡“µ√∞“π·≈–§ÿ≥¿“楒¡“° ‡∑’¬∫‡∑à“√–¥—∫ “°≈ „™â·√ßß“π≈¥≈ß ¡’°”≈—ß°“√º≈‘µ‡æ‘Ë¡ ¡“°¢÷Èπ “¡“√∂µÕ∫ πÕßµàÕ§«“¡µâÕß°“√¢ÕߺŸâ∫√‘‚¿§ ·≈–√â“πÕ“À“√ø“ µåøŸÑ¥√“¬„À¡à‰¥âÕ¬à“߉¡à®”°—¥ ‡ªìπ°“√ ¢¬“¬™àÕß∑“ß∏ÿ√°‘® ·≈–µ≈“¥„À¡à 4. “¬°“√º≈‘µ ‘π§â“ FROZEN DOUGH ‚¥¬¡’°”≈—ß°“√º≈‘µ 1,200 °‘‚≈°√—¡/™—Ë«‚¡ß ´÷Ëß∑”°“√º≈‘µ ≥ ∑’Ë‚√ßß“π·Ààß∑’Ë 2 „ππ‘§¡Õÿµ “À°√√¡≈“¥°√–∫—ß ”À√—∫π‚¬∫“¬°“√º≈‘µπ—Èπ πÕ°®“°¢π¡ªíß·Œ¡‡∫Õ√凰Õ√å∫—π∑’Ë ®”Àπà“¬„π√â“πÕ“À“√ø“ µåøŸÑ¥ ·≈–√â“π§â“ –¥«°´◊ÈÕ √«¡∑—È߇§â° ç¡“¥“¡ ¡“√å‚°âé ´÷Ëß®–º≈‘µµ“¡§” —ËߢÕß≈Ÿ°§â“·≈â« °“√º≈‘µ‚¥¬ ∑—Ë«‰ª¢÷ÈπÕ¬Ÿà°—∫°“√ √ÿª¬Õ¥¢“¬¢Õßæπ—°ß“π¢“¬ ‚¥¬„π·µà≈–«—π æπ—°ß“π¢“¬®–ª√–‡¡‘𧫓¡µâÕß°“√º≈‘µ¿—≥±å‚¥¬„™â ∂‘µ‘¢âÕ¡Ÿ≈ °“√¢“¬„πÕ¥’µ∑’˺à“π¡“„π‡¢µ∑’˵π√—∫º‘¥™Õ∫·≈– àߧ” —Ëߺ≈‘µ„Àâ ‚√ßß“πºà“π√–∫∫§Õ¡æ‘«‡µÕ√å‡æ◊ËÕ‡ªìπ·π«∑“ß„π°“√º≈‘µ ‘π§â“ ·µà≈–«—π ∑—Èßπ’È æπ—°ß“π¢“¬®–„™â§Õ¡æ‘«‡µÕ√å¡◊Õ∂◊Õ„π°“√≈ß∫—π∑÷° ¬Õ¥¢“¬ ¬Õ¥ ‘π§â“§◊π √«¡∑—Èß°“√ÕÕ°„∫°”°—∫¿“…’„Àâ°—∫√â“π§â“ ‚¥¬¢âÕ¡Ÿ≈°“√¢“¬®“°§Õ¡æ‘«‡µÕ√å¡◊Õ∂◊Õ‡À≈à“π’È®–∂Ÿ°‡°Á∫‰«â‡ªìπ ∂‘µ‘ ·≈–𔉪ª√–¡«≈º≈∑’Ë à«π°≈“߇æ◊ËÕ„™â‡ªìπ¢âÕ¡Ÿ≈ ”À√—∫°“√«“ß·ºπ °“√º≈‘µ „π¥â“π«—µ∂ÿ¥∫‘ ·ªÑß “≈’·≈–‰¢¡—𠇙àπ ‡π¬ ¥ ‡π¬¢“«·≈–π¡ºß ∂◊Õ‡ªìπ«—µ∂ÿ¥‘∫À≈—°„π°“√º≈‘µ¢π¡ªíß·≈–‡∫‡°Õ√’ËÕ◊ËπÊ ∫√‘…—∑∑”°“√ —Ëß´◊ÈÕ®“°ºŸâ¢“¬À≈“¬√“¬ ‡æ◊ËÕªÑÕß°—𧫓¡‡ ’ˬ߄π°“√¢“¥·§≈π «—µ∂ÿ¥∫‘ ‚¥¬ —ßË ´◊ÕÈ ·ªÑß “≈’®“°ºŸ¢â “¬ 5 √“¬ ·≈–‰¢¡—π®“°ºŸ¢â “¬ 8 √“¬ πÕ°®“°π’Ȭ—ß¡’«—µ∂ÿ¥‘∫∑’ˇªìπ à«πª√–°Õ∫ ”§—≠„π°“√º≈‘µ¢π¡ªíß √«¡∂÷ß∫√√®ÿ¿—≥±å∑’Ë¡’¡Ÿ≈§à“°“√´◊ÈÕ Ÿß πÕ°®“°·ªÑß “≈’·≈–‰¢¡—π·≈â« «—µ∂ÿ¥‘∫Õ◊ËπÊ ∑’Ë„™â„π°“√º≈‘µ‰¥â·°à ¬’ µå πÈ”µ“≈ ‘π§â“‡°…µ√·≈– º≈‘µ¿—≥±å‡π◊ÈÕ —µ«å ‡ªìπµâπ

3.3 The production of burger and hotdog buns is at the capacity of 36,000 pieces/hr, the highest production capacity in Southeast Asia. The production line began to operate in the mid of 2003, producing products with high quality and standard. This resulted in reduced labor force and increased production capacity hence meet the demand of consumers and new fast-food restaurants, more business channels and new markets. 4. The production of Frozen Dough is at the capacity of 1,200kg/hr. Regarding the production policies, apart from the burger buns sold at fast food chains and convenient stores and Madame Macro cakes sold by order, production also depends on the sales records made by the sales representatives. Each day, sales representatives have to estimate the amount of order based on sales statistic data in the past via computer network for the next day stock Moreover, sales representatives will have to use handheld computer to record their sales, products returned and tax invoice, where such information will be kept as statistics used for further evaluation of the production plan. Plain flour and fats such as butter, shortening, and powdered milk are the main ingredients in bread and other bakeries production. To prevent the risk of raw material shortage, the company purchases them from several suppliers of which are 5 plain flour and 8 fats suppliers. Other raw materials used for bread production, including packages, also have high purchase value. The raw materials and packages the company imported were yeast, white sesame, cereal crop, powdered milk, nutritious supplement, clip lock and bag for bread, etc.

29 29 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


°“√«‘®—¬·≈–æ—≤π“ / Research and Development ¥â«¬∫√‘…—∑ ‡≈Á߇ÀÁπ«à“°“√æ—≤π“º≈‘µ¿—≥±å‡æ◊ËÕµÕ∫ πÕߧ«“¡ µâÕß°“√¢ÕߺŸâ∫√‘‚¿§ ·≈–惵‘°√√¡¢ÕߺŸâ∫√‘‚¿§∑’ˇª≈’ˬπ·ª≈ßµ≈Õ¥ ‡«≈“ ∑—Èß„π à«π¢Õß°“√ª√—∫ª√ÿߺ≈‘µ¿—≥±å‡¥‘¡ ·≈–æ—≤π“º≈‘µ¿—≥±å „À¡à ‡ªìπ ‘Ëß∑’Ë ”§—≠¡“°„π°“√¥”‡π‘π∏ÿ√°‘® ∫√‘…—∑ ®÷߉¥â‡µ√’¬¡§«“¡ æ√âÕ¡‚¥¬°“√®—¥µ—ÈßÀπà«¬ß“π«‘®—¬ ·≈–æ—≤π“º≈‘µ¿—≥±å ‚¥¬ “¡“√∂ ·∫àßÀπ૬ߓπÕÕ°‡ªìπ 3 ª√–‡¿∑‰¥â·°à

The company sees the importance of continuously developing existing products and new products to serve the needs of consumers and their changing behavior. Hence, the company set up a research and development team that can be divided into 3 categories:

1. °“√«‘®—¬æ—≤π“·≈–ª√–°—π§ÿ≥¿“æ

The company acquires a team of research and development experts to work on the raw materials and products those of which are used at present and those, which will be substitute in the future. They also develop new products to go along with the changing lifestyle and demand of the market. In 2006, the company developed 35 new products and sent their employees for training at leading bakeries in USA and Japan as well as hired bread and bakery consultants. In addition, the company made the License Agreement with Roman Meal Company, the leading bakery company in USA for more than 80 years. Here, the company received recipes, manufacturing techniques and other advice on bakery production from experts at Roman Meal Company. In assuring quality, the company carried out the GMP and HACCP policies, which are the required standards in food production. This involves the effective control of the production process to ensure the quality and safe products and gain trust from consumers. The company already received the GMP and HACCP certifications from and The Food and Drug Association, Ministry of Public Health. In addition, the company realizes the significance of ISO/IEC 17025 policy, the required international standard for test control certifying quality system, technical competency and test controls. The test results are internationally accepted and are able to support the GMP and HACCP as well as the entire wastewater treatment system in factory. This is to build trust and confidence in consumers and suppliers and the results can be used for export purpose and government agencies, creating the convenience in business and trade and reducing the burden of inspection. The company has invested more than 4 million baht to develop the test lab according to the standard of ISO/IEC 17025. On May 20, 2005, the companyûs test lab received the certification from the Department of Medical Science, Ministry of Public Health with the scope of analysis under the ISO/IEC 17025 standard as follows :

∫√‘…∑— ¡’∑¡’ ß“π´÷ßË ¡’§«“¡™”π“≠¥â“π°“√«‘®¬— ·≈–æ—≤π“«—µ∂ÿ¥∫‘ ·≈–º≈‘µ¿—≥±å∑—Èß∑’Ë„™â„πªí®®ÿ∫—π ·≈–∑’Ë®–π”¡“„™â∑¥·∑π„πÕ𓧵 ‡æ◊ËÕ„Àâº≈‘µ¿—≥±å∑’ˉ¥â¡’§ÿ≥¿“æ Õ√àÕ¬ ·≈–¡’§ÿ≥§à“∑“ß‚¿™π“°“√ √«¡∂÷ß°“√æ—≤π“·≈–§‘¥§âπ Ÿµ√„π°“√º≈‘µº≈‘µ¿—≥±å„À¡àÊ „Àâ Õ¥ §≈âÕß°—∫§«“¡µâÕß°“√·≈–惵‘°√√¡¢ÕߺŸâ∫√‘‚¿§∑’ˇª≈’ˬπ·ª≈ß µ≈Õ¥‡«≈“ ´÷Ëß„πªï 2549 ∑’˺à“π¡“ ∫√‘…—∑ “¡“√∂æ—≤π“º≈‘µ¿—≥±å „À¡àÕÕ°¢“¬‰¥â∑—Èß ‘Èπ 35 √“¬°“√ ·≈– à߇®â“Àπâ“∑’ˉªΩñ°Õ∫√¡ ≥ ∂“∫—π‡∫‡°Õ√’Ë∑’Ë¡’™◊ËÕ‡ ’¬ß„πµà“ߪ√–‡∑» ‡™àπ À√—∞Õ‡¡√‘°“ ≠’˪ÿÉπ √«¡∑—È߉¥â«à“®â“ßπ—°‚¿™π“°“√∑’Ë¡’§«“¡√Ÿâ§«“¡‡¢â“„®‡°’ˬ«°—∫¢π¡ªíß ·≈–‡∫‡°Õ√’Ë„À⇪ìπ∑’˪√÷°…“摇»… πÕ°®“°π’È∫√‘…—∑ ‰¥â∑” —≠≠“ License Agreement °—∫ Roman Meal Company ·Ààß À√—∞Õ‡¡√‘°“ ´÷Ëß ¥”‡π‘π∏ÿ√°‘®¡“π“π°«à“ 80 ªï ‚¥¬∫√‘…—∑ ®–‰¥â√—∫ Ÿµ√·≈–«‘∏’°“√º≈‘µ √«¡∑—Èߧ”·π–π”µà“ßÊ ‡°’ˬ«°—∫°“√º≈‘µ®“°ºŸâ‡™’ˬ«™“≠ Roman Meal Company ´÷ Ë ß ®–∑”„Àâ ‡ ®â “ Àπâ “ ∑’ Ë ¢ Õß∫√‘ … — ∑ ‰¥â ‡ √’ ¬ π√Ÿ â · ≈–æ— ≤ π“ º≈‘µ¿—≥±å„Àâ¡’§ÿ≥¿“æ·≈–„Àâ¡’§«“¡À≈“°À≈“¬¡“°¬‘Ëߢ÷Èπ „π à«π¢Õß °“√ª√–°—π§ÿ≥¿“æπ—Èπ ∫√‘…—∑ ‰¥â¡’π‚¬∫“¬„Àâ®—¥∑” √–∫∫§ÿ≥¿“æ GMP ·≈– HACCP ´÷Ë߇ªìπÀ≈—°‡°≥±å «‘∏’°“√∑’Ë¥’„π°“√ º≈‘µÕ“À“√ ‡ªìπ¢âÕ°”Àπ¥¢—Èπæ◊Èπ∞“π∑’Ë®”‡ªìπ„π°“√º≈‘µ·≈–§«∫§ÿ¡ √–∫∫°“√ªØ‘∫—µ‘ß“π „Àâ∂Ÿ°µâÕß ‡ªìπ‰ªÕ¬à“ß¡’ª√– ‘∑∏‘¿“æ ‡æ◊ËÕ„À≥⠑π§â“∑’Ë¡’§ÿ≥¿“æ ·≈–ª≈Õ¥¿—¬ ‡ªìπ∑’ˇ™◊ËÕ∂◊Õ·≈–¬Õ¡√—∫®“°ºŸâ∫√‘‚¿§ ´÷ßË ªí®®ÿ∫π— ∫√‘…∑— ‰¥â√∫— °“√√—∫√Õß√–∫∫§ÿ≥¿“æ GMP ·≈– HACCP ·≈â« ®“° ”π—°ß“π §≥–°√√¡°“√Õ“À“√·≈–¬“ °√–∑√«ß “∏“√≥ ÿ¢ πÕ°®“°π’È ∫√‘…—∑ ‰¥â‡≈Á߇ÀÁπ∂÷ߧ«“¡ ”§—≠¢Õß√–∫∫ ISO/IEC 17025 ´÷Ë߇ªìπ¡“µ√∞“πÀâÕߪؑ∫—µ‘°“√∑¥ Õ∫ ·≈–°“√ Õ∫‡∑’¬∫∑’Ë “°≈ ¬Õ¡√—∫ ∑’Ë· ¥ß„Àâ‡ÀÁπ«à“ ÀâÕߪؑ∫—µ‘°“√¡’°“√¥”‡π‘πß“π¥â«¬√–∫∫ §ÿ≥¿“æ ¡’§«“¡ “¡“√∂∑“ߥâ“π‡∑§π‘§«‘™“°“√ ·≈–«‘∏’∑¥ Õ∫ ´÷Ëß º≈°“√∑¥ Õ∫∑’ Ë Õ Õ°‚¥¬Àâ Õ ßªØ‘ ∫ — µ ‘ ° “√π’ È ‡ªì π ∑’ Ë ‡ ™◊ Ë Õ ∂◊ Õ ‰¥â µ “¡ ¡“µ√∞“π “°≈·≈– “¡“√∂ π—∫ πÿπ°“√®—¥∑”√–∫∫§ÿ≥¿“æ HACCP ·≈– GMP √«¡∑—Èß√–∫∫∫”∫—¥πÈ”‡ ’¬¢Õß‚√ßß“π‰¥â‡ªìπÕ¬à“ߥ’ ‡æ◊ËÕ √â“ߧ«“¡‡™◊ËÕ¡—Ëπ„πº≈°“√∑¥ Õ∫µàÕ≈Ÿ°§â“·≈– Supplier ‚¥¬º≈°“√ ∑¥ Õ∫ “¡“√∂𔉪„™â„π°“√ àß ‘π§â“ÕÕ° À√◊Õµ‘¥µàÕÀπ૬ߓπ √“™°“√‰¥â ∑”„Àâ¡’§«“¡ §≈àÕßµ—«„π°“√∑”ß“π·≈–°“√§â“ √«¡∑—Èß ™à«¬≈¥¿“√–¢ÕßÀπ૬ߓπ√“™°“√µ√«® Õ∫¥Ÿ·≈ ∫√‘…—∑ ®÷߉¥â„™âß∫ ª√–¡“≥°«à“ 4 ≈â“π∫“∑ „π°“√æ—≤π“ÀâÕߪؑ∫—µ‘°“√∑¥ Õ∫„Àâ¡’ √–∫∫§ÿ≥¿“浓¡¡“µ√∞“π “°≈ ISO/IEC 17025 ´÷Ëß„πªí®®ÿ∫—πÀâÕß ªØ‘∫—µ‘°“√‰¥â√—∫°“√√—∫√Õß®“°°√¡«‘∑¬“»“ µ√å°“√·æ∑¬å °√–∑√«ß “∏“√≥ ÿ¢ ‡¡◊ËÕ«—π∑’Ë 20 情¿“§¡ 2548 ‚¥¬¡’¢Õ∫¢à“¬¢Õß°“√ «‘‡§√“–Àå∑’˺à“π°“√√—∫√Õß¡“µ√∞“π ISO/IEC 17025 ¥—ßπ’È

30 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

1. Quality Research and Development


∑“ߥâ“π‡§¡’ 12 √“¬°“√ - % Moisture Content ‚¥¬„™â Hot Air Oven ·≈– Moisture Analyzer, pH, % Ash, Acid Value, Peroxide Value, % Salt, Acidity, Chloride, Hardness, Total Solid ·≈– §«“¡∂à«ß®”‡æ“– ∑“ߥâ“π®ÿ≈™’««‘∑¬“ 9 √“¬°“√ - Aerobic Plate Count, Yeast & Mold, S.aureus, Coliform, E. Coli, Salmonella spp., Clostridium perfringen, Vibrio parahaemolyticus ·≈– Bacillus cereus ·≈–„πªï 2549 ∑’˺à“π¡“ ∫√‘…—∑ ¬—߉¥â¡’°“√¢¬“¬¢Õ∫¢à“¬°“√ √—∫√Õߧ«“¡ “¡“√∂‡æ‘Ë¡∑—Èß∑“ߥâ“π‡§¡’·≈–®ÿ≈™’««‘∑¬“„Àâ§√Õ∫§≈ÿ¡ º≈‘µ¿—≥±åÀ¡«¥¢π¡ªíß∑ÿ°ª√–‡¿∑ ·≈–º≈‘µ¿—≥±å·™à·¢Áß∑ÿ°™π‘¥ πÕ°®“°π’È ∫√‘…∑— ¬—߉¥â√∫— „∫Õπÿ≠“µ„Àâ¢πÈ÷ ∑–‡∫’¬πÀâÕߪؑ∫µ— °‘ “√ «‘‡§√“–Àå‡Õ°™π ®“°°√¡‚√ßß“πÕÿµ “À°√√¡ „π¢Õ∫¢à“¬¢Õß¡≈æ‘… ∑“ßπÈ” ·≈–„πªï 2549 ∑’˺à“π¡“ ÀâÕߪؑ∫—µ‘°“√¡’§«“¡ “¡“√∂„π°“√ «‘‡§√“–Àå∑“߇§¡’ °“√µ√«®√—∫«—µ∂ÿ¥‘∫ ·≈–°“√«‘‡§√“–Àå∑“ß®ÿ≈‘π∑√’¬å ∑’Ë¡’·π«‚πâ¡¢ÕßÕ—µ√“°“√«‘‡§√“–Àå‡æ‘Ë¡¢÷Èπ ¥—ßπ’È

12 chemical analysis - % Moisture content by Hot Air Oven and Moisture Analyzer, pH, % Ash, Acid value, % Salts, Acidity, Chloride, Hardness, Total Solid and Specific Gravity. 9 microbiological analysis - Aerobic Plate Count, Yeast & Mold, S.aureus, Coliform, E. Coli, Salmonella spp., Clostridium perfringen, Vibrio parahaemolyticus ·≈– Bacillus cereus In 2006, the company has also expanded its capability in chemical and microbiological analysis to cover all type of bread and other frozen products. Moreover, the company is permitted to register as a private analytical test lab by the Department of Industry under the scope for water pollution. In 2006, the lab was competent to conduct chemical analysis, raw material inspection and microorganism analysis with the following statistics :

2547 / 2004 2548 / 2005 2549 / 2006 ®”π«πµ—«Õ¬à“ß«‘‡§√“–ÀåµàÕªï (µ—«Õ¬à“ß) Samples per year °“√«‘‡§√“–Àå∑“߇§¡’ - °“√µ√«®√—∫«—µ∂ÿ¥‘∫ Chemical analysis - Raw meterial inspection °“√«‘‡§√“–Àå∑“ß®ÿ≈‘π∑√’¬å Microorganism analysis °“√µ√«® Õ∫Õ“¬ÿº≈‘µ¿Ì≥±å Shelf Life Study ®”π«π parameter ∑’Ë«‘‡§√“–Àå Parametre per year °“√«‘‡§√“–Àå∑“߇§¡’ - °“√µ√«®√—∫«—µ∂ÿ¥‘∫ Chemical analysis - Raw meterial inspection °“√«‘‡§√“–Àå∑“ß®ÿ≈‘π∑√’¬å Microorganism analysis

51,549

60,024

44,741

46,566

(‡æ‘Ë¡¢÷Èπ / Increase 4.08%)

14,876

14,134

14,168

15,993

(‡æ‘Ë¡¢÷Èπ / Increase 12.88%)

136,562

134,907

168,989

172,769

(‡æ‘Ë¡¢÷Èπ / Increase 2.24%)

76,089

100,260

104,956

114,081

(‡æ‘Ë¡¢÷Èπ / Increase 8.69%)

75,252

59,478

57,314

73,739

(‡æ‘Ë¡¢÷Èπ / Increase 28.66%)

πÕ°®“°π’È∫√‘…—∑ ¬—߉¥â√—∫°“√µ√«®ª√–‡¡‘π¥â“π ÿ¢≈—°…≥–∑’Ë¥’ „π°“√º≈‘µ·≈–§«“¡ª≈Õ¥¿—¬¢ÕßÕ“À“√®“°√â“πÕ“À“√ Fast food ™—Èππ”¢Õß‚≈° µ≈Õ¥®π®“°Àπ૬ߓπ¢Õß United States Army Veterinary Corps ‡ªìπª√–®”∑ÿ°ªï ´÷Ëߺ≈°“√µ√«®∑”„Àâ≈Ÿ°§â“¡’§«“¡‰«â «“ß„®„π°“√ —Ëß´◊ÈÕº≈‘µ¿—≥±å¢Õß∫√‘…—∑¡“‚¥¬µ≈Õ¥ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∑’¡ß“π¥â“π°“√«‘®—¬æ—≤π“·≈– ª√–°—π§ÿ≥¿“æ ¡’∫ÿ§≈“°√®”π«π 25 §π „π™à«ßªï 2547 - 2549 §à“„™â®à“¬‡°’ˬ«°—∫°“√«‘®—¬æ—≤π“·≈– ª√–°—π§ÿ≥¿“æ ¢Õß∫√‘…—∑‡ªìπ¥—ßπ’È

§à“„™â®à“¬‡°’ˬ«°—∫°“√«‘®—¬·≈–æ—≤π“ Research and development expenses

‡ªÑ“À¡“¬„πªï 2550 / Target in 2006

Moreover, the company undergoes the annual evaluation of hygienic production and safety food by the world leading food chains and the United States Army Veterinary Corps, where the results have encouraged consumers to trust the companyûs products. As of December 31, 2006, the research and development team comprises of 25 members. During 2004 - 2006, the companyûs expenses on research development are as follows : Àπ૬ : ∫“∑ / Unit : Baht 2547 / 2004

2548 / 2005

2549 / 2006

8,021,708.94

8,776,751.36

8,683,731.37

31 31 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


2. °“√«‘®—¬·≈–æ—≤π“¥â“π°“√µ≈“¥

2. Marketing research and development

°“√«‘®¬— ·≈–æ—≤π“¥â“π°“√µ≈“¥‡ªìπÀπ÷ßË °≈‰° ”§—≠ ∑’®Ë –∑”„Àâ ∫√‘…—∑ ‡¢â“„®∂÷ß惵‘°√√¡·≈–§«“¡æ÷ßæÕ„®¢ÕߺŸâ∫√‘‚¿§∑’Ë¡’µàÕ º≈‘µ¿—≥±å°àÕπ·≈–√–À«à“ß°“√®”Àπà“¬º≈‘µ¿—≥±å ‚¥¬‡©æ“–„π ¿“«–°“√≥å∑’Ë¡’°“√·¢àߢ—π Ÿß‡™àπ„πªí®®ÿ∫—π ¡“µ√∞“π¢Õß°“√º≈‘µ ‘π§â“„Àâµ√ßµ“¡§«“¡µâÕß°“√¢ÕߺŸâ∫√‘‚¿§ ®÷ß∂Ÿ°π”¡“‡ªìπ à«πÀπ÷Ëß „π°“√æ—≤π“§ÿ≥¿“æ ‡æ◊ËÕ„Àâ§ÿ≥¿“æ¢Õß ‘π§â“·≈–∫√‘°“√µ√ß°—∫ §«“¡µâÕß°“√¢ÕߺŸâ∫√‘‚¿§¡“°∑’Ë ÿ¥ ‡π◊ËÕß®“°æƒµ‘°√√¡ºŸâ∫√‘‚¿§π—Èπ¡’ §«“¡ ≈—∫´—∫´âÕπ·≈–¡’°“√‡ª≈’¬Ë π·ª≈ßÕ¬Ÿµà ≈Õ¥‡«≈“ ∫√‘…∑— ®÷ß∑”°“√ «‘‡§√“–Àå惵‘°√√¡ºŸâ∫√‘‚¿§®“°·À≈àߢâÕ¡Ÿ≈µà“ßÊ „π‡™‘ß≈÷° ‚¥¬ ®—¥®â“ß∫√‘…—∑«‘®—¬‡æ◊ËÕ∑”°“√«‘®—¬§«“¡æ÷ßæÕ„®¢ÕߺŸâ∫√‘‚¿§∑’Ë¡’µàÕ º≈‘µ¿—≥±å¢Õß∫√‘…∑— ‡ªìπª√–®”∑ÿ°ªï·≈–π”¢âÕ¡Ÿ≈¥—ß°≈à“«¡“«‘‡§√“–Àå ‡æ◊ËÕæ—≤π“·≈–ª√—∫ª√ÿߺ≈‘µ¿—≥±å„À⇪ìπ‰ªµ“¡∑’˵âÕß°“√µàÕ‰ª πÕ°®“°π’È∫√‘…—∑ ¬—ß¡’π‚¬∫“¬„π°“√«‘®—¬‡°’ˬ«°—∫§«“¡æ÷ßæÕ„® ¢Õß√â“π§â“„π¥â“π§ÿ≥¿“æ¢Õß ‘π§â“·≈–∫√‘°“√¢Õßæπ—°ß“π¢“¬† ‡æ◊ÕË „™â‡ªìπ ◊ÕË °≈“ß„π°“√√—∫øíߧ«“¡§‘¥‡ÀÁπ·≈–¢âÕ‡ πÕ·π–®“°√â“π§â“ ¢π“¥‡≈Á°∑’Ë¡’Õ¬Ÿà„𧫓¡√—∫º‘¥™Õ∫¢Õß∫√‘…—∑°«à“ 25,066 √â“π§â“ ‡°’¬Ë «°—∫§«“¡æ÷ßæÕ„®„π¥â“π§ÿ≥¿“æ¢Õß ‘π§â“·≈–∫√‘°“√¢Õßæπ—°ß“π ¢“¬¢Õß∫√‘…—∑ ‡æ◊ËÕπ”¡“æ—≤π“ª√—∫ª√ÿß„π¥â“π§ÿ≥¿“æ¢Õß ‘π§â“ ·≈–∫√‘°“√¢Õßæπ—°ß“π¢“¬¢Õß∫√‘…∑— „À⡪’ √– ‘∑∏‘¿“æ‡æ‘¡Ë ¢÷πÈ Õ—π‡ªìπ æ◊Èπ∞“π¢Õß°“√ √â“ߧ«“¡ —¡æ—π∏åÕ—π¥’√–À«à“ß∫√‘…—∑ ·≈–°≈ÿà¡≈Ÿ°§â“ ´÷Ë߇ªìπ√â“π§â“¢π“¥‡≈Á°„π√–¬–¬“«µàÕ‰ª

Marketing research and development is the key mechanism to understanding consumer behavior and product satisfaction before and at the time of distribution, especially in a high competitive environment. Due to the complicated and ever-changing consumer behavior, the company hires a research firm to do in-depth study on consumer behavior and satisfaction. The finding are analyzed and used in production improvement and marketing strategies. In addition, the company has conducted research on consumerûs store, products and services satisfaction and takes their suggestions on the 25,066 stores run by the company. Finding will be used to improve the quality of products and services, which is the fundamental of good relationship between the company and the small-sized stores.

3. °“√æ—≤π“∑“ߥâ“π‡∑§‚π‚≈¬’ “√ π‡∑» ∫√‘…∑— ‰¥âπ”π«—µ°√√¡∑“߇∑§‚π‚≈¬’ “√ π‡∑»Õ—π∑—π ¡—¬ æ√âÕ¡ ∑—Èߪ√—∫ª√ÿß√–∫∫ß“π‡¥‘¡µà“ßÊ ∑’Ë¡’Õ¬Ÿà„Àâ∑—π ¡—¬·≈–√Õß√—∫∏ÿ√°‘®∑’Ë¡’ °“√‡ª≈’ˬπ·ª≈ßÕ¬Ÿà‡ ¡Õ ‡æ◊ËÕ√Õß√—∫°“√ªØ‘∫—µ‘ß“π ´÷Ëß¡’¢—ÈπµÕπ ·≈– ¢∫«π°“√∑’Ë¡’§«“¡ —¡æ—π∏å°—πÕ¬à“ßµàÕ‡π◊ËÕß „π√Ÿª·∫∫¢Õß‚§√ß¢à“¬ §√Õ∫§≈ÿ¡∑—Ë«ª√–‡∑»‰∑¬ ´÷Ëß¡’¢’¥§«“¡ “¡“√∂√Õß√—∫°“√¢¬“¬¢Õß ß“π‰¥âÕ¬à“ß¡’ª√– ‘∑∏‘¿“æ √«¥‡√Á« ∂Ÿ°µâÕß §√∫∂â«π ‡™◊ËÕ∂◊Õ‰¥â ·≈– æ√âÕ¡µàÕ°“√µ√«® Õ∫Õ¬Ÿµà ≈Õ¥‡«≈“ ‚¥¬¡’°“√§âπ§«â“ ·≈– «‘®¬— æ—≤π“ √–∫∫ß“π “√ π‡∑» ∫πæ◊Èπ∞“π¢Õ߇∑§‚π‚≈¬’∑’Ë∑—π ¡—¬Õ¬Ÿà‡ ¡Õ ´÷Ëß ¡’°“√ π—∫ πÿπ„πÀ≈“¬Ê à«πß“π ‡™àπ 3.1 ¥â“π√–∫∫ß“π¢“¬·≈–°“√°√–®“¬ ‘π§â“ ‡ªìπ√–∫∫ß“π∑’ˉ¥âπ”‡∑§‚π‚≈¬’ “√ π‡∑»¡“„™â µ—Èß·µà°“√ «‘‡§√“–Àå ·≈–°“√§“¥∂÷ߧ«“¡µâÕß°“√ ‘π§â“¢Õß≈Ÿ°§â“ ®“°∑ÿ°¿Ÿ¡¿‘ “§ ¢Õߪ√–‡∑»‰∑¬ ∫𧫓¡√—∫º‘¥™Õ∫¢Õß 300 °«à“Àπ૬¢“¬ ‚¥¬π” √–∫∫ Pre-sale „π°“√§“¥∂÷ߧ«“¡µâÕß°“√¢Õß ‘π§â“¢Õß≈Ÿ°§â“·µà≈– √“¬ ‰¥â·¡àπ¬”¡“°¬‘Ëߢ÷Èπ ´÷Ëß√–∫∫ Pre-sale ¥—ß°≈à“« ®–‡ªìπ°“√π” ¢âÕ¡Ÿ≈ ∂‘µ‘®“°°“√¢“¬∑’˺à“π¡“∫«°°—∫ª√– ∫°“√≥å„π°“√§“¥ °“√≥嵓¡ ¿“«–·«¥≈âÕ¡ ·≈–°“√·¢àߢ—π∑“ß°“√µ≈“¥¢Õßæπ—° ß“π¢“¬ ºà“π√–∫∫ß“π¢Õß»Ÿπ¬å°√–®“¬ ‘π§â“∑—Èß 28 ·Ààß ∑—Èß„π °√ÿ߇∑æ·≈–µà“ß®—ßÀ«—¥ ·≈–√«∫√«¡ºà“π√–∫∫ß“π»Ÿπ¬å°≈“ߢâÕ¡Ÿ≈ ¢π“¥„À≠à ‡æ◊ËÕπ”¡“‡¢â“ Ÿà√–∫∫°“√«“ß·ºπ°“√º≈‘µ ·≈–√–∫∫ ß“π°“√º≈‘µ ®π∂÷ß√–∫∫§≈—ß ‘π§â“ ·≈–°“√°√–®“¬ ‘π§â“‰¥âÕ¬à“ß ∑—π‡«≈“µàÕ°“√ªØ‘∫—µ‘ß“π¢ÕßÀπ૬¢“¬∑“ß¿“§ π“¡ πÕ°®“°π’Ȭ—ß ‰¥â ¡ ’ ° “√ª√— ∫ ª√ÿ ß Data Warehouse ‡æ◊ Ë Õ ‡ªì π ∞“π¢â Õ ¡Ÿ ≈ „π°“√ «‘‡§√“–Àåµ≈“¥ ”À√—∫ ΩÉ“¬¢“¬·≈–ΩÉ“¬°“√µ≈“¥ ‡æ◊ËÕ„Àâ∑—πµàÕ §«“¡‡ª≈’ˬπ·ª≈ß„π ¿“«–¢Õß°“√·¢àߢ—π„πªí®®ÿ∫—π

32 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

3. Information technology development The company brought in the latest information technology system to handle the complicated process and increases the network coverage in Thailand including the improvement of the old system to be modern and well prepared for any changes. This enables them to effectively support the expansion with speed, accuracy and liability. There has been constant research and development of information technology for supporting the company units as follows : 3.1 Sales and distribution system demands nationwide under the responsibility of more than 300 sales by by implementing pre-sale projection system to forecast the demand of individual customers more accurately. Such the system will retrieve the sale statistics and combine with projecting experience under certain circumstance and market competition from sales representatives through units through 28 distribution centers nationwide. The information, gathered through the database center, is used in production planning production system, stock warehouse and speedy distribution for the mobile sales units. Moreover, the company has also improved Data warehouse to be used as database for marketing analysis for sales and marketing department in order to respond to changes in such the competitive environment.


3.2 ¥â“π√–∫∫¢“¬∑“ß¿“§ π“¡ ∫√‘…∑— ‡ªìπÕߧå°√·√°Ê ¢Õߪ√–‡∑»‰∑¬ ·≈–‡ªìπ∫√‘…∑— ·√°„π°≈ÿ¡à ¢Õß∏ÿ √ °‘ ® ‡∫‡°Õ√’ Ë ¿“¬„π¿Ÿ ¡ ‘ ¿ “§‡Õ‡™’ ¬ µ–«— π ÕÕ°‡©’ ¬ ß„µâ ∑ ’ Ë π ” ‡∑§‚π‚≈¬’∑“ߥâ“π§Õ¡æ‘«‡µÕ√å¿“§ π“¡ (Mobile Computer À√◊Õ Hand Held) ¡“„™â‡æ◊ËÕ°“√¢“¬ ÕÕ°„∫°”°—∫¿“…’ ·≈–°“√∑” µÁÕ° ‘π§â“ µ≈Õ¥®π°“√µ√«®π—∫·≈–µ√«® Õ∫ °“√√—∫ àß¡Õ∫ ‘π§â“ „π∑ÿ°Ê «—π ¢Õß°“√ªØ‘∫—µ‘ß“π¢“¬ ®÷ß∑”„Àâ ∑“ß∫√‘…—∑ ‰¥â√—∫¢âÕ¡Ÿ≈Õ¬à“ß√«¥‡√Á« ·≈–∂Ÿ°µâÕß ∑—πµàÕ°“√«‘‡§√“–À凙‘ß∫√‘À“√ ·≈–µ√«® Õ∫ „π√–∫∫ ß“π∫—≠™’Õ¬à“ß¡’ª√– ‘∑∏‘¿“æ 3.3 ¥â“π√–∫∫∫—≠™’°“√‡ß‘π·≈–∫—≠™’∫√‘À“√ ∫√‘…—∑ ‰¥âπ”√–∫∫∫—≠™’Õ—π∑—π ¡—¬ ·≈–‡ªìπ∑’Ëπà“‡™◊ËÕ∂◊Õ„π√–¥—∫ “°≈¿“¬„µâ™ÕË◊ Oracle Finance ¡“∑”°“√∫—π∑÷°·≈–ª√–¡«≈º≈¢âÕ¡Ÿ≈ §√∫∑ÿ°Àπâ“∑’Ëß“π µ≈Õ¥®π°“√«‘‡§√“–À凙‘ß∫√‘À“√·≈–µ√«® Õ∫‰¥â Õ¬à“ß√«¥‡√Á« ∑—π‡«≈“ ∂Ÿ°µâÕß §√∫∂â«π ·≈–‡™◊ËÕ∂◊Õ‰¥âÕ¬à“ß ¡∫Ÿ√≥å 3.4 √–∫∫ß“π¥â“π¢∫«π°“√º≈‘µ ‘π§â“ ∫√‘…∑— ‰¥âæ≤ — π“√–∫∫ “√ π‡∑» ‡æ◊ÕË √Õß√—∫√–∫∫¢∫«π°“√º≈‘µ µ—Èß·µà°“√«“ß·ºπ°“√º≈‘µ °“√®—¥°“√‡µ√’¬¡«—µ∂ÿ¥‘∫µ“¡ Ÿµ√°“√º≈‘µ °“√«‘‡§√“–Àåª√– ‘∑∏‘¿“æ°“√º≈‘µ °“√«‘‡§√“–Àåµπâ ∑ÿπ ´÷ßË ¢âÕ¡Ÿ≈‡À≈à“π’È ®–∂Ÿ°π”¡“«‘‡§√“–Àå∂÷ߪ√– ‘∑∏‘¿“æ°“√º≈‘µ‰¥âÕ¬à“ß ∂Ÿ°µâÕß √«¥‡√Á« µàÕ°“√∫√‘À“√®—¥°“√ 3.5 √–∫∫ß“π Backup Site (Disaster Site) ∫√‘…∑— ‰¥â¡°’ “√«“ß√–∫∫°“√ ”√ÕߢâÕ¡Ÿ≈ ‡æ◊ÕË √Õß√—∫¿—¬æ‘∫µ— ∑‘ “ß ∏√√¡™“µ‘·≈– ‡Àµÿ°“√≥剡৓¥§‘¥µà“ß Ê ‡™àπ ·ºàπ¥‘π‰À« µ÷°∂≈à¡ À√◊Õ‰ø‰À¡â ´÷ËßÕ“® àߺ≈„Àâ‰¡à “¡“√∂„™âß“π√–∫∫§Õ¡æ‘«‡µÕ√剥⠥—ßπ—Èπ‡æ◊ËÕ„Àâ∫√‘…—∑ “¡“√∂¥”‡π‘πß“π‰¥âµ“¡ª°µ‘ ‚¥¬‰¡à°√–∑∫ °‘®°√√¡ª√–®”«—𠇙àπ °“√¢“¬·≈–°√–®“¬ ‘π§â“ ®÷ß¡’¡“µ√°“√‡°Á∫ ”√ÕߢâÕ¡Ÿ≈√–À«à“ß ”π—°ß“π„À≠à ·≈–‚√ßß“π ‡™àπ À“°√–∫∫ §Õ¡æ‘«‡µÕ√å∑’Ë ”π—°ß“π„À≠à¡’ªí≠À“ ®– “¡“√∂¬â“¬°“√∑”ß“π‰ª ¬—ß‚√ßß“π‰¥â¿“¬„π 1 «—π 3.6 √–∫∫ß“π KPIs ∫√‘…—∑ ‰¥â¡’°“√π”√–∫∫ KPIs ¡“„™â„π∫√‘…—∑ ”À√—∫«—¥º≈°“√ ∑”ß“π ¢Õß·µà≈–ΩÉ“¬ ‡æ◊ËÕ‡ªìπ¢âÕ¡Ÿ≈„π°“√ª√—∫ª√ÿß ·≈–·°â‰¢°“√ ∑”ß“π„Àâ¡’ª√– ‘∑∏‘¿“楒¬‘Ëߢ÷Èπ 3.7 √–∫∫ Network ∫√‘…∑— ‰¥â¡°’ “√µ‘¥µ—ßÈ √–∫∫ —≠≠“≥ ADSL ≥. »Ÿπ¬å°√–®“¬ ‘π§â“ ∑—Èß 28 ·Ààß ‚¥¬‰¥â∑”°“√µ‘¥µ—Èß ≥ »Ÿπ¬å°√–®“¬ ‘π§â“„π°√ÿ߇∑æ ·≈– ª√‘¡≥±≈ ‡√’¬∫√âÕ¬·≈â« ·≈–¢≥–π’ÈÕ¬Ÿà√–À«à“ß°“√¥”‡π‘π°“√µ‘¥µ—Èß ¬—ß»Ÿπ¬å°√–®“¬ ‘π§â“µà“ß®—ßÀ«—¥ ‡æ◊ËÕª√—∫ª√ÿ߇ âπ∑“ß°“√µ‘¥µàÕ¢Õß ¢âÕ¡Ÿ≈√–À«à“ß ”π—°ß“π„À≠à °—∫»Ÿπ¬å°√–®“¬ ‘π§â“∑’µË ßÈ— Õ¬Ÿ∑à «Ë— ª√–‡∑» „Àâ¡’ª√– ‘∑∏‘¿“æ¡“°¢÷Èπ

3.2 Mobile sales network The company is one of the first in bakery business in Southeast Asia to use mobile computer or handheld in selling, issuing tax invoice, inventory controls, and product inspection. The information received becomes speedier, more accurate and update, which improves the management system and accounting. 3.3 Financial and management accouting system The company uses advanced accounting and finance technology, the Oracle finance software, to record and to evaluate information. The management analysis and examination become faster, more accurate, timely, and reliable. 3.4 Production Process The use of raw materials, production efficiency analysis and capital analysis will be analyzed with accurate and timely finding through effective IT. This enables the company to plan and measure production. 3.5 Backup Site (Disaster Site) The company has implemented the backup database system for securing information in preparedness for unexpected events such as earthquake, collapse of buildings, or fire, which can affect the application of computer systems. Thus, in order for the company to continue procedures effectively in the case of such event as normal without any impacts towards sales and distribution, it has set up procedures to install backup information between headquarter office and factories. For example if the computer at headquarter office breakdowns then it will be able to transfer the tasks to the factory within 1 day. 3.6 KPIs (Key Performance Indicators) The company has implemented KPIs for evaluating performance of each department to maintain records for further improvement and more effective performance. 3.7 Network The company has already installed ADSL system at all 26 distribution centers in Bangkok and the vicinity. Currently, it is on the process of additional installation at distribution centers in some other provinces in order to improve communication between the head office and the distribution centers nationwide.

33 33 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


°“√°√–®“¬ ‘π§â“ / Product Distribution ”À√—∫π‚¬∫“¬∑“ߥâ“π°“√°√–®“¬ ‘π§â“π—Èπ ∫√‘…—∑ ¬÷¥À≈—° °“√º≈‘µ·≈–®”Àπà“¬ ‘π§â“µ“¡§«“¡µâÕß°“√¢Õßµ≈“¥ ·≈–≈Ÿ°§â“ ´÷Ëß®–¡’°“√ √ÿª¬Õ¥¢“¬¢Õßæπ—°ß“π¢“¬ ‚¥¬„π·µà≈–«—πæπ—°ß“π ¢“¬®–ª√–‡¡‘𧫓¡µâÕß°“√º≈‘µ¿—≥±å ‚¥¬„™â ∂‘µ‘¢âÕ¡Ÿ≈°“√¢“¬„π Õ¥’µ∑’˺à“π¡“„π‡¢µ∑’˵π√—∫º‘¥™Õ∫·≈– àߧ” —Ëߺ≈‘µ„Àâ‚√ßß“π ºà“π §Õ¡æ‘«‡µÕ√å‡æ◊ËÕ‡ªìπ·π«∑“ß„π°“√º≈‘µ ‘π§â“·µà≈–«—π ‡æ◊ËÕ„Àâ ‘π§â“ ∑’ËÕÕ° Ÿàµ≈“¥¡’§«“¡ ¥„À¡à∑ÿ°«—π ‰¡à‡À≈◊Õ§â“߇ªìπ¢Õ߇°à“∫π™—Èπ«“ß ‘π§â“ ·≈– ”À√—∫¢π¡ªíß·Œ¡‡∫Õ√凰Õ√å∑’Ë®”Àπà“¬„π√â“πø“ µåøŸÑ¥ ·≈–√â“π –¥«°´◊ÕÈ √«¡∑—ßÈ ‡§â° ¡“¥“¡¡“√å‚°â ®–º≈‘µµ“¡§” —ßË ¢Õß≈Ÿ°§â“ ‡æ◊ËÕºŸâ∫√‘‚¿§®–‰¥â√—∫‡∫‡°Õ√’Ë∑’Ë¡’§«“¡ ¥„À¡à∑ÿ°§√—Èß∑’Ë´◊ÈÕ ‡æ◊ËÕ§ÿ≥¿“æ ∑’Ë¥’¢Õß ‘π§â“·≈–ª√–‚¬™πå Ÿß ÿ¥µàÕºŸâ∫√‘‚¿§ ∫√‘…—∑ ‡ªìπºŸâº≈‘µ·≈–®”Àπà“¬¢π¡ªíß√“¬·√°„π‡Õ‡™’¬µ–«—π ÕÕ°‡©’¬ß„µâ∑’Ëπ”√–∫∫ Mobile Computer System ¡“„™â„π°“√®—¥ ®”Àπà“¬ ·≈–°“√°√–®“¬º≈‘µ¿—≥±å Ÿà√â“π§â“µà“ßÊ ‚¥¬æπ—°ß“π¢“¬ “¡“√∂µ√«® Õ∫¥Ÿ¢âÕ¡Ÿ≈ ∂‘µ‘°“√®”Àπà“¬¬âÕπÀ≈—߉¥â àߺ≈„Àâ ∫√‘…—∑ “¡“√∂§«∫§ÿ¡ª√‘¡“≥°“√®—¥ àߺ≈‘µ¿—≥±å‰¥âµ√ßµ“¡§«“¡ µâÕß°“√¢Õß√â“π§â“¡“°∑’ Ë ¥ÿ ·≈–∫√‘À“√§«“¡ ¥„À¡à¢Õߺ≈‘µ¿—≥±å ≥ ®ÿ¥¢“¬‰¥â«—πµàÕ«—π ∑”„Àâ¡’ ‘π§â“§◊π„πÕ—µ√“∑’˵˔¡“° ‡¡◊ËÕ‡ª√’¬∫ ‡∑’¬∫°—∫‡∫‡°Õ√’Ë√“¬Õ◊ËπÊ ∑—Èß„πª√–‡∑»·≈–¿Ÿ¡‘¿“§Õ“‡´’¬π πÕ°®“°π’È∫√‘…—∑ ¬—ß¡’°“√¢¬“¬™àÕß∑“ß°“√®”Àπà“¬∑—Èß„π‡¢µ °√ÿ߇∑æ¡À“π§√ ª√‘¡≥±≈ ·≈–µà“ß®—ßÀ«—¥Õ¬à“ßµàÕ‡π◊ËÕß ‡æ◊ËÕ„Àâ “¡“√∂µÕ∫ πÕߧ«“¡µâÕß°“√¢Õß≈Ÿ°§â“„π∑ÿ°æ◊Èπ∑’Ë¢Õߪ√–‡∑» ‰∑¬„À≥⡓°∑’Ë ÿ¥ ‚¥¬¡’°“√®—¥®”Àπà“¬ºà“π°≈ÿà¡√â“π§â“ª≈’°·∫∫ ¥—È߇¥‘¡ (Traditional Trade) ·≈–√â“π§â“ª≈’° ¡—¬„À¡à (Modern Trade) ”À√—∫°“√°√–®“¬º≈‘µ¿—≥±åπ—Èπ∫√‘…—∑ ¡’»Ÿπ¬å°≈“ß°“√°√–®“¬ ‘π§â“ (Distribution Center) °√–®“¬Õ¬Ÿà∑—Ë«∑ÿ°¿“§¢Õߪ√–‡∑»‰∑¬√«¡ 28 ·Ààß ·≈–¢π àߺ≈‘µ¿—≥±å‰ª¬—ß√â“π§â“µà“ßÊ ¥â«¬√∂¢π àߢÕß∫√‘…∑— ´÷Ëß¡’®”π«π¡“°∂÷ß 561 §—π ®–‡ÀÁπ‰¥â«à“∫√‘…—∑ ¡’§«“¡æ√âÕ¡„π∑ÿ°Ê ¥â“π¢Õß°“√¢π àß·≈–®—¥®”Àπà“¬ ‡¡◊ËÕ‡ª√’¬∫‡∑’¬∫°—∫§Ÿà·¢àß∑—ÈßÀ¡¥ ´÷ßË ¬—ß„™â√–∫∫·≈–«‘∏°’ “√®—¥®”Àπà“¬·∫∫‡¥‘¡Ê π—∫‰¥â«“à ∫√‘…∑— ¡’§«“¡ ‰¥â‡ª√’¬∫∑“ß°“√·¢àߢ—πÕ¬à“ß¡“° ¥—ßπ—Èπµ≈Õ¥‡ âπ∑“ß°“√‡ªìπºŸâπ” „π∏ÿ√°‘®‡∫‡°Õ√’Ë¢Õß∫√‘…—∑ ®÷ߥ”‡π‘π‰ªÕ¬à“ß¡—Ëπ§ß·≈–¡—Ëπ„®

34 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

The company manufactures and distributes its products according to the demands of the markets and consumers based on daily sales records. Sales representatives estimate the demand by referring to the past sales records in their respective areas of responsibility and submit orders to the factory via computer. By doing so, the company ensures that there will be freshly baked products delivered to the market shelves everyday and that there will be no remaining stock left behind from the previous day. For burger buns in fast food stores and convenient stores and Madame Marco cakes, the company produces these items by order, ensuring the maximum benefits and freshness to the customers. The company is the first bakery manufacturer in Southeast Asia to us the Mobile Computer System in sales and distribution systems. Past sales records can always be looked up, enabling the company to accurately deliver the correct number of products to shops. Compared with other bakeries in this region, the company has a low rate of inventory control and there are always fresh products on shelves everyday with minimum unsold products left behind. Moreover, the company continues to increase distribution outlets in Bangkok and other provinces to meet market demand nationwide. In doing so, Traditional Trade and Modern Trade are being used. For product distribution, the company has 28 distribution centers nationwide, delivering the products to customers by 561 delivery trucks. This clearly indicates that the company is ready and prompt in all aspects of sales and delivery when compared to other competitors, who are still using the traditional systems and delivery methods. The competitive edge keeps the company sturdy and confident as a leader in the Thai bakery business.


»Ÿπ¬å°√–®“¬ ‘π§â“„π°√ÿ߇∑æ ·≈–µà“ß®—ßÀ«—¥·∫àßµ“¡¿Ÿ¡‘¿“§‰¥â¥—ßπ’È Distribution Centers and Divided Into Different Regin ¿“§‡Àπ◊Õ / North 1. ¥’.´’. ‡™’¬ß„À¡à

D.C. Chiang Mai

Tel : Fax : Tel : Fax : Tel : Fax : Tel : Fax :

053-386018 053-386019 053-701239 053-700913 055-226470 055-226476 056-334061 056-334060

2. ¥’.´’. ‡™’¬ß√“¬

D.C. Chiang Rai

3. ¥’.´’. æ‘…≥ÿ‚≈°

D.C. Phitsanulok

Tel : Fax : ¥’.´’. ¢Õπ·°àπ D.C. Khonkaen Tel : Fax : ¥’.´’. π§√√“™ ’¡“ D.C. Nakhon Ratchasima (Khoraj) Tel : ¥’.´’. Õÿ¥√∏“π’ D.C.Udon Thani Tel : Fax : ¥’.´’. °≈π§√ D.C. Sakon Nakorn Tel : Fax :

045-286133 045-286134 043-341728 043-341727 044-296623 042-204454 042-321055 042-736017 042-736018

4. ¥’.´’. π§√ «√√§å D.C. Nakhon Sawan

¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ / North East 1. ¥’.´’. Õÿ∫≈√“™∏“π’ D.C. Ubon Ratchathani 2. 3. 4. 5.

¿“§°≈“ß / Center 1. ¥’.´’. Õà“ß∑Õß

D.C. Angthong

2. ¥’.´’. √“™∫ÿ√’

D.C. Ratchaburi

3. ¥’.´’. ≈æ∫ÿ√’

D.C. Lopburi

Tel : Fax : Tel : Fax : Tel : Fax :

035-614965 035-614966 032-307038 032-307037 036-645279 036-645280

Tel : Fax : Tel : Fax : Tel : Fax :

038-374467 038-374468 039-311601 039-332441 037-200611 037-200612

Tel : Fax : Tel : Fax : Tel : Tel : Fax :

077-284954 077-212020 074-428940 074-428930 076-238055 077-576932 077-576933

¿“§µ–«—πÕÕ° / East 1. ¥’.´’. ™≈∫ÿ√’ (æ—∑¬“)D.C. Chonburi (Pattaya) 2. ¥’.´’. ®—π∑∫ÿ√’

D.C. Chanthaburi

3. ¥’.´’. ª√“®’π∫ÿ√’

D.C. Prachin Buri

¿“§„µâ / South 1. ¥’.´’. ÿ√“…Æ√å∏“π’ D.C. Suratthani 2. ¥’.´’. ߢ≈“ (À“¥„À≠à) 3. ¥’.´’. ¿Ÿ‡°Áµ 4. ¥’.´’. ™ÿ¡æ√

D.C. Song Khla (Hatyai) D.C. Phuket D.C. Chum Porn

°√ÿ߇∑æœ ·≈–ª√‘¡≥±≈ (9 ¥’.´’.) / Great Bangkok & Centers (9 Distribution Centers) 1. ¥’.´’. «‘¿“«¥’ D.C. Vipavadee Tel : 02-9362981 Fax : 02-9363248 2. ¥’.´’. æ√–√“¡ 3 D.C Rama III Tel : 02-2954769 Fax : 02-2954768 3. ¥’.´’. »Ÿπ¬å«‘®—¬ D.C. Soonvijai Tel : 02-7182491 Fax : 02-7182490 4. ¥’.´’. ‡ ’√’‰∑¬ D.C. Serithai Tel : 02-9198813 Fax : 02-9198809 5. ¥’.´’. √—µπ“∏‘‡∫»√å D.C. Ratthanatibet Tel : 02-5809900 Fax : 02-5803339 6. ¥’.´’. Õÿ¥¡ ÿ¢ D.C. Udomsuk Tel : 02-3288452 Fax : 02-3288425 7. ¥’.´’. √—ß ‘µ D.C. Rangsit Tel : 02-5674540 Fax : 02-9582820 8. ¥’.´’. µ≈‘Ëß™—π D.C. Talingchan Tel : 02-8656524 Fax : 02-8656525 9. ¥’.´’. æ√–√“¡ 2 D.C. Praram II Tel : 02-4164229 Fax : 02-8954875 °√–®“¬ ‘π§â“ Ÿà√â“π§â“°«à“ 25,066 √â“π§â“∑—Ë«ª√–‡∑» ¿“¬„π‡«≈“ 12 ™—Ë«‚¡ß / Distribute to 25,066 outlets in Thailand within 12 hours

35

2006 Annual Report / President Bakery Public Company Limited


ªí®®—¬§«“¡‡ ’Ë¬ß / Risks Factors ®“°≈—°…≥–∏ÿ√°‘®¢Õß ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ªí®®—¬§«“¡‡ ’ˬß∑’ËÕ“®‡°‘¥¢÷Èπ ·≈–º≈°√–∑∫∑’ËÕ“®®–¡’µàÕ°“√¥”‡π‘π ß“π„πÕ𓧵 ¡’¥—ßπ’È

President Bakery Plc. Is the type of business that involves in many risks, which may affect future development, these risks are :

1. §«“¡‡ ’ˬ߄π°“√æ÷Ëßæ“≈Ÿ°§â“

1. Risks of dependence

∫√‘…—∑®”Àπà“¬ ‘π§â“„Àâ°—∫∫√‘…—∑ ´’.æ’. ‡´‡«àπÕ’‡≈ø‡«àπ ®”°—¥ (¡À“™π) ´÷ßË ª√–°Õ∫∏ÿ√°‘®√â“π§â“ –¥«°´◊ÕÈ ‚¥¬∫√‘…∑— ∂◊Õ«à“∫√‘…∑— ´’.æ’. ‡´‡«àπÕ’‡≈ø‡«àπ ®”°—¥ (¡À“™π) ‡ªìπ™àÕß∑“ß°“√®”Àπà“¬™àÕß∑“ß Àπ÷ËߢÕß∫√‘…—∑ ´÷Ëß„π™à«ßªï 2549 ¬Õ¥®”Àπà“¬„Àâ·°à≈Ÿ°§â“¥—ß°≈à“«§‘¥ ‡ªìπª√–¡“≥√âÕ¬≈– 30 ¢Õß√“¬‰¥â√«¡¢Õß∫√‘…—∑ ‚¥¬À“°∫√‘…—∑ Ÿ≠ ‡ ’¬≈Ÿ°§â“√“¬π’È ®– àߺ≈µàÕ√“¬‰¥â„π à«π¥—ß°≈à“«¢Õß∫√‘…—∑‰¥â Õ¬à“߉√°Áµ“¡ ‡π◊ËÕß®“°º≈‘µ¿—≥±å¢Õß∫√‘…—∑¡’§ÿ≥¿“æ Ÿß·≈–‰¥â ¡“µ√∞“π‡ªìπ∑’ˬա√—∫¢ÕߺŸâ∫√‘‚¿§Õ¬à“ß°«â“ߢ«“ß ∑”„Àâº≈‘µ¿—≥±å ¢Õß∫√‘…—∑‡ªìπ ‘π§â“∑’Ë∑”√“¬‰¥â„Àâ°—∫√â“π§â“„π√–¥—∫∑’Ë Ÿß‡¡◊ËÕ‡∑’¬∫ °—∫ ‘π§â“¢π¡ªíß·≈–‡∫‡°Õ√’Ë¢ÕߧŸà·¢àß ‚¥¬À“°æ‘®“√≥“®“°√â“π§â“ –¥«°´◊ÈÕ¢Õß∫√‘…—∑ ´’.æ’. ‡´‡«àπÕ’‡≈ø‡«àπ ®”°—¥ (¡À“™π) ®–æ∫«à“¡’ °“√«“ß®”Àπà“¬º≈‘µ¿—≥±å¢π¡ªíß·≈–‡∫‡°Õ√’Ë∑’˺≈‘µ‚¥¬∫√‘…—∑‡ªìπ ®”π«π¡“° ®÷ßπ—∫‰¥â«“à ∑—ßÈ ∫√‘…∑— ·≈–∫√‘…∑— ´’.æ’. ‡´‡«àπÕ’‡≈ø‡«àπ ®”°—¥ (¡À“™π) ‰¥â√—∫º≈ª√–‚¬™πå∑—Èß 2 ΩÉ“¬

The company distributes products through CP 7-Eleven Plc., which operates convenient stores throughout the country. In 2006, the company generated 30% of total income from CP 7Eleven Plc., which is considered to be a great amount. In this case, if the company loses business from this channel, sales revenues would be affected dramatically. Nevertheless, due to the high quality and standards of the companyûs products, they are well accepted by a wide range of consumers, creating the highest sales volumes to the 7-Eleven stores compared to competitorûs bakeries. Both president Bakery Plc. and CP 7-Eleven Plc., therefore, share mutual benefits.

2. §«“¡‡ ’ˬ߇°’ˬ«°—∫√“§“«—µ∂ÿ¥‘∫ «—µ∂ÿ¥‘∫∑’Ë ”§—≠„π°“√º≈‘µ¢π¡ªíß·≈–‡∫‡°Õ√’Ë ‰¥â·°à ·ªÑß “≈’ ´÷ßË „πªï 2549 ∫√‘…∑— ¡’¡≈Ÿ §à“°“√„™â·ªÑß “≈’ §‘¥‡ªìπª√–¡“≥√âÕ¬≈– 29 ¢Õßµâπ∑ÿπ¢“¬¢Õß∫√‘…—∑ ‚¥¬·ªÑß “≈’∑—ÈßÀ¡¥®–‰¥â¡“®“°°“√π”‡¢â“ ¢â“« “≈’®“°µà“ߪ√–‡∑»·≈–π”¡“‚¡à‡ªìπ·ªÑß “≈’ ¥—ßπ—Èπ ∫√‘…—∑®÷ß¡’ §«“¡‡ ’ˬß∑—Èß®“°§«“¡º—πº«π¢Õß√“§“¢â“« “≈’„πµ≈“¥‚≈° Õ—µ√“ §à“√–«“߇√◊Õ·≈–Õ—µ√“·≈°‡ª≈’ˬπ ‡π◊ËÕß®“°√“§“¢â“« “≈’„πµ≈“¥ ‚≈°∂Ÿ°°”À𥇪ìπ °ÿ≈‡ß‘π‡À√’¬≠ À√—∞ ”À√—∫ §«“¡‡§≈◊ËÕπ‰À«√“§“¢â“« “≈’„πµ≈“¥‚≈°√«¡§à“¢π àß „π™à«ß 2 ªï∑’˺à“π¡“ (¡°√“§¡ 2548 - ∏—𫓧¡ 2549) √“§“¢“¬√“¬ ‡¥◊Õπ¡’°“√ª√—∫µ—«‡§≈◊ÕË π‰À«„π™à«ß ª√–¡“≥ 180 ‡À√’¬≠ À√—∞µàÕµ—π ∂÷ß 220 ‡À√’¬≠ À√—∞µàÕµ—π ‚¥¬≈—°…≥–°“√ª√—∫µ—«¢Õß√“§“‡ªìπ ·π«‚πâ¡°“√ª√—∫µ—« Ÿß¢÷Èπ‡√◊ËÕ¬Ê „πµ≈Õ¥√–¬–‡«≈“ 2 ªïπ’È ‚¥¬√“§“ ‡©≈’ˬµàÕ‡¥◊Õπ∑’˵˔ ÿ¥®–Õ¬Ÿà„π™à«ß‡¥◊Õπ ‘ßÀ“§¡ 2548 ®“°π—Èπ°Á¡’°“√ ª√—∫µ—« Ÿß¢÷ÈπÕ¬à“ßµàÕ‡π◊ËÕß·≈–¡’√“§“ Ÿß¢÷ÈπÕ¬à“ß¡’π—¬ ”§—≠„π™à«ß ª≈“¬ªï 2549 ∑’ºË ≈º≈‘µ®“°ºŸºâ ≈‘µÀ≈—° ‡™àπÕÕ ‡µ√‡≈’¬À√◊Õ À√—∞Õ‡¡√‘°“ ¡’º≈º≈‘µ∑’Ë≈¥≈ß®“°¿“«–·Àâß·≈âß ª√–°Õ∫°—∫‡°…µ√°√‰¥â‡ª≈’Ë¬π ‰ª‡æ“–ª≈Ÿ°æ◊™º≈‡°…µ√™π‘¥Õ◊πË ∑’‡Ë ªìπ∑’πË ¬‘ ¡·≈–„Àâ°”‰√∑’ Ë ßŸ °«à“‰¥â·°à æ◊™º≈∑’Ë “¡“√∂𔉪·ª√√Ÿª‡ªìπ‡™◊ÈÕ‡æ≈‘߉¥â ‡™àπ ∂—Ë«‡À≈◊Õß ¢â“«‚æ¥ ‡ªìπµâπ à«πÕ—µ√“§à“√–«“߇√◊Õ ”À√—∫°“√¢π àߢ⓫ “≈’„πªï 2549 ¡’ °“√‡ª≈’ˬπ·ª≈ß„π∑‘»∑“ß∑’ˇæ‘Ë¡¢÷Èπ‡™àπ°—π ´÷Ë߇ªìπº≈¡“®“°°“√ª√—∫ µ—« Ÿß¢÷Èπ¢Õß√“§“πÈ”¡—π¥‘∫„πµ≈“¥‚≈°·≈–ª√‘¡“≥‡√◊Õ¢π àß∑’ˉ¡à ‡æ’¬ßæÕµàÕ§«“¡µâÕß°“√ ‚¥¬§à“√–«“߇√◊Õ‰¥â‡æ‘Ë¡¢÷Èπ®“°∑’Ë®ÿ¥µË” ÿ¥∑’Ë 22.50 ‡À√’¬≠ À√—∞µàÕµ—π „π‡¥◊Õπ ‘ßÀ“§¡ 2548 ¡“Õ¬Ÿà∑’Ë®ÿ¥ Ÿß ÿ¥ 48 ‡À√’¬≠ À√—∞µàÕµ—π „π‡¥◊Õπ∏—𫓧¡ 2549

36 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

2. Risks from raw material prices The main raw material used for manufacturing bread and bakery products is wheat flour. In 2006, the company of raw materials, where the use of wheat flour accounts for 29% of the companyûs investment. Wheat will be imported from overseas and then ground to produce wheat flour hence the company risks the fluctuation of wheat price and in the exchange rate of US dollars. For the plain flour price movement and freight cost in the global market during the past 2 years (January 2005-December 2006), the monthly selling prices had been ranging from 180-220 U.S. dollars per ton. The characteristic of the price movement was in the continually upward trend during the past 2 years. The lowest monthly average price was in August 2005. Since then, the price had been increasing notably at the end of 2006. This was because the major producers such as Australia or the U.S. generated lower product yield due to the drought and the farmers switched to more popular and lucrative plants that can be processed into fuel such as soybean, corn, and etc. The freight rates for plain flour in 2006 were as well changed in accordance with the increasing direction due to the increase in crude oil price in the global market and the shortage of the vessels. In December 2006, the freight rate was up from the lowest point at 22.50 U.S. dollars per ton to the highest at 48 U.S. dollars per ton.


„π·ßà°“√´◊ÈÕ·ªÑß “≈’¢Õß∫√‘…—∑π—Èπ ‡æ◊ËÕª√—∫µ—«„Àâ Õ¥§≈âÕß°—∫ °“√ª√—∫µ—« Ÿß¢÷Èπ¢Õß√“§“«—µ∂ÿ¥‘∫∑’Ë Ÿß¢÷Èπ ∫√‘…—∑®÷ß¡’π‚¬∫“¬¥â“π °“√®—¥´◊ÈÕ∑’Ë®–√Õß√—∫„π‡√◊ËÕߧ«“¡º—πº«π¢Õß√“§“·ªÑß “≈’ ¥—ßπ’È (1) °“√‡®√®“µàÕ√Õß°—∫ºŸ¢â “¬‡°’¬Ë «°—∫√“§“·≈–°“√¬◊¥‡«≈“„π°“√ ª√—∫√“§“ ´÷Ëß∫√‘…—∑´◊ÈÕ·ªÑß “≈’„πª√‘¡“≥¡“° ∑”„Àâ∫√‘…—∑¡’ Õ”π“®„π°“√µàÕ√Õß Ÿß (2) °“√ª√—∫ª√ÿß°√–∫«π°“√º≈‘µ·≈– Ÿµ√°“√º≈‘µ‡æ◊ÕË „Àâ “¡“√∂ ∫√‘À“√µâπ∑ÿπ‰¥â¡’ª√– ‘∑∏‘¿“æ¡“°¢÷Èπ (3) °“√°√–µÿâπ„Àâª√‘¡“≥°“√®”Àπà“¬‡æ‘Ë¡¢÷Èπ ‚¥¬®—¥√“¬°“√ àß ‡ √‘¡°“√¢“¬°—∫ºŸ∫â √‘‚¿§ ·≈–¢Õ°“√ à߇ √‘¡‚ª√‚¡™—πË ®“°ºŸ¢â “¬ (4) °“√¢÷Èπ√“§“º≈‘µ¿—≥±å

In order to adjust to the climbing price of raw materials, the company has issued the purchasing policies to respond to the plain flour price fluctuation as follows: (1) Negotiate with suppliers on price and extend the period of price adjustment. Since the company buys in large quantity, this gives it the bargaining power. (2) Improve manufacturing process and techniques to effectively reduce the production costs. (3) Encourage sales volumes through sales promotions and asked for the promotion from the sellers. (4) Increase product price.

3. §«“¡‡ ’¬Ë ߇°’¬Ë «°—∫≈—°…≥–¢Õߺ≈‘µ¿—≥±å´ßË÷ à«π„À≠à‡ªìπº≈‘µ¿—≥±å ¥

3. Risks of perishable products

‡π◊ÕË ß®“°¢π¡ªíß·≈–‡∫‡°Õ√’¢Ë Õß∫√‘…∑— à«π„À≠à‡ªìπº≈‘µ¿—≥±å ¥ ¡’Õ“¬ÿ„π°“√∫√‘‚¿§ —Èπµ—Èß·µà 3 - 7 «—ππ—∫·µà«—πº≈‘µ ∑”„Àâ∫√‘…—∑¡’ §«“¡‡ ’ˬßÀ“°¡’º≈‘µ¿—≥±å ¥§◊π®“°√â“π§â“„πª√‘¡“≥¡“°‡π◊ËÕß®“° ®”Àπà“¬‰¡àÀ¡¥ ´÷Ëß®–°√–∑∫µàÕº≈°“√¥”‡π‘πß“π¢Õß∫√‘…—∑‰¥â Õ¬à“߉√°Áµ“¡ ®“°°“√∑’Ë∫√‘…—∑„À⧫“¡ ”§—≠„π°“√Ωñ°Õ∫√¡æπ—°ß“π ¢“¬ ·≈–¡’°“√π”√–∫∫§Õ¡æ‘«‡µÕ√å·∫∫¡◊Õ∂◊Õ¡“„™â„π√–∫∫°“√®—¥ ®”Àπà“¬·≈–°√–®“¬º≈‘µ¿—≥±å Ÿà√â“π§â“µà“ßÊ ∑”„Àâæπ—°ß“π¢“¬¢Õß ∫√‘…—∑ “¡“√∂ √ÿª¬Õ¥¢“¬ ·≈–§«∫§ÿ¡ª√‘¡“≥°“√®—¥ àߺ≈‘µ¿—≥±å ‰¥âµ√ßµ“¡§«“¡µâÕß°“√¢Õß√â“π§â“·≈–ºŸâ∫√‘‚¿§¡“°∑’Ë ÿ¥ ∑—Èßπ’È ∫√‘…—∑ ®–√— ∫ º≈‘ µ ¿— ≥ ±å ∑ ’ Ë ® ”Àπà “ ¬‰¡à À ¡¥®“°√â “ π§â “ §◊ π ∑— È ß À¡¥‡¡◊ Ë Õ π” º≈‘µ¿—≥±å„À¡à‰ª àß Õ¬à“߉√°Áµ“¡ ∫√‘…∑— ‰¥â°”Àπ¥‡ªÑ“À¡“¬„Àâæπ—°ß“π ¢“¬ª√–‡¡‘π¬Õ¥¢“¬„À≥âÕ¬à“ß·¡à𬔠·≈–°”Àπ¥„Àâ¡’º≈‘µ¿—≥±å∑’Ë ®”Àπà“¬‰¡àÀ¡¥´÷Ëß∫√‘…—∑µâÕß√—∫§◊π®“°„π —¥ à«π‰¡à‡°‘π°«à“√âÕ¬≈– 10 ¢Õß®”π«πº≈‘µ¿—≥±å∑’Ë®—¥ àß ‚¥¬¡’°“√°”Àπ¥º≈µÕ∫·∑π¢Õßæπ—° ß“π¢“¬Õâ“ßÕ‘ß°—∫¬Õ¥®”Àπà“¬·≈–ª√‘¡“≥º≈‘µ¿—≥±å§◊π‡æ◊ËÕ‡ªìπ·√ß ®Ÿß„®„Àâ·°àæπ—°ß“π¢“¬ „πªï 2549 ∫√‘…—∑‰¥â¡’°“√æ—≤π“√–∫∫ §Õ¡æ‘«‡µÕ√å ‚¥¬π”√–∫∫ Pre-sale ¡“„™â„π°“√§“¥∂÷ߧ«“¡µâÕß°“√ ‘π§â“¢Õß≈Ÿ°§â“‰¥â·¡à𬔬‘Ëߢ÷Èπ ∑”„Àâª√‘¡“≥º≈‘µ¿—≥±å§◊π®“°√â“π §â“≈¥≈ß®“°ªï∑’Ë·≈â«

Due to the fact that most of the companyûs bread and bakery products are made daily and fresh baked with shelf life of 3-7 days from the production date, there are risks when a large number of products are returned from stores as remaining stock. However, the company sees the importance of sales training and introduces the use of handheld computer for doing inventory and distribution. By using Pocket PC. they can keep records of sales and make deliveries according to the orders from the shops and demands from customers. The targeted return rate of the companyûs products is no more than 10% of the delivered quantity. In 2006, the company improved the computer system by bringing in the pre-sale system to provide more accuracy in forecasting the demand of individual customers, thus the returned quantity has decreased 0.60% of the total sales quantity from the previous year.

4. §«“¡‡ ’ˬ߮“°°“√¡’°≈ÿࡺŸâ∂◊ÕÀÿâπ√“¬„À≠à ∫√‘…—∑¡’°≈ÿࡺŸâ∂◊ÕÀÿâπ√“¬„À≠à§◊Õ ∫√‘…—∑„π°≈ÿà¡∫√‘…—∑ ‡æ√´‘‡¥π∑å ‚Œ≈¥‘Èß ®”°—¥ (ª√–°Õ∫¥â«¬ ∫√‘…—∑‡æ√´‘‡¥π∑å‰√´å ‚ª√¥—° å ®”°—¥ (¡À“™π) ·≈– ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‚Œ≈¥‘Èß ®”°—¥) ∂◊ÕÀÿâπ„π∫√‘…—∑§‘¥ ‡ªìπ√âÕ¬≈– 56.27 (≥ «—πªî¥ ¡ÿ¥∑–‡∫’¬π «—π∑’Ë 30 ‘ßÀ“§¡ 2549) ¢Õß®”π«πÀÿâπ∑’Ë®”Àπà“¬‰¥â·≈â«∑—ÈßÀ¡¥¢Õß∫√‘…—∑ ®÷ß∑”„Àâ∫√‘…—∑„π °≈ÿà¡∫√‘…—∑ ‡æ√´‘‡¥π∑å‚Œ≈¥‘Èß ®”°—¥ “¡“√∂§«∫§ÿ¡¡µ‘∑’˪√–™ÿ¡ºŸâ∂◊Õ Àÿâπ‰¥â‡°◊Õ∫∑—ÈßÀ¡¥ ‰¡à«à“®–‡ªìπ‡√◊ËÕß°“√·µàßµ—Èß°√√¡°“√ À√◊Õ°“√ ¢Õ¡µ‘„π‡√◊ËÕßÕ◊Ëπ∑’˵âÕß„™â‡ ’¬ß à«π„À≠à¢Õß∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâπ ¬°‡«âπ ‡√◊ËÕß∑’Ë°ÆÀ¡“¬À√◊Õ¢âÕ∫—ߧ—∫∫√‘…—∑°”Àπ¥„ÀâµâÕ߉¥â√—∫‡ ’¬ß 3 „π 4 ¢Õß∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâπ ¥—ßπ—Èπ ºŸâ∂◊ÕÀÿâπ√“¬Õ◊Ëπ®÷ßÕ“®‰¡à “¡“√∂√«∫√«¡ §–·ππ‡ ’¬ß‡æ◊ËÕµ√«® Õ∫·≈–∂à«ß¥ÿ≈‡√◊ËÕß∑’˺Ÿâ∂◊ÕÀÿâπ„À≠à‡ πÕ‰¥â

4. Risk from major shareholders The companyûs major shareholders comprise of the companies from President Holding Group (President Rice Products Plc. and President Holding Co., Ltd.) held 56.27% of shares as of August 30, 2006 (after the closing date of registration). This means these companies control the Shareholders Meeting in the election of directors or any transactions required majority votes, except those requiring three quarters of the total votes as set forth by law and/or the articles of association. Therefore, the remaining shareholders are not likely to gain the upper hand through majority vote at the General Meeting of Shareholders to inspect of prolong the matter from major shareholders.

37 2006 Annual Report / President Bakery Public Company Limited


∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ‰¥â√—∫°“√√—∫√Õß√–∫∫

°“√«‘‡§√“–ÀåÕ—πµ√“¬·≈–®ÿ¥«‘°ƒµ∑’˵âÕߧ«∫§ÿ¡ Hazard Analysis and Critical Control Point (HACCP) µ“¡ª√–°“» ”π—°ß“π§≥–°√√¡°“√Õ“À“√·≈–¬“ ª√–°“» ≥ «—π∑’Ë 27 ‘ßÀ“§¡ 2540 ·≈– ¡Õ°.7000-2540 (Codex Alimentarius, Annex to CAC/RCP 1-1969, Rev.4 (1999)

38 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


‚§√ß √â“ß°“√∂◊ÕÀÿâπ·≈–°“√®—¥°“√ / Shareholding Structure ºŸ∂â Õ◊ Àÿπâ

Shareholders

√“¬™◊ËÕ°≈ÿࡺŸâ∂◊ÕÀÿâπ√“¬„À≠à ≥ «—π∑’Ë 30 ‘ßÀ“§¡ 2549 («—πªî¥ ¡ÿ¥∑–‡∫’¬π≈à“ ÿ¥) ≈”¥—∫∑’Ë No. 1 2 3 4 5 6 7 8 9 10 11 12 13

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List of shareholders as of August 30, 2006 (After the closing date of registration)

√“¬™◊ÕË ºŸ∂â Õ◊ Àÿπâ Shareholders

®”π«π∑’Ë∂◊Õ (Àÿâπ) No. of shares hold

∫√‘…—∑ „π°≈ÿࡇæ√´‘‡¥π∑å/1‚Œ≈¥‘Èß ®”°—¥ /1 President Holding Group ∫√‘…—∑ ‰∑¬‡æ√´‘‡¥π∑åøŸÑ¥ ®”°—¥ (¡À“™π) Thai President Foods Plc. ∫√‘…—∑ Àæ—≤π“Õ‘π‡µÕ√å‚Œ≈¥‘Èß ®”°—¥ (¡À“™π) Sahapattans Inter Holding Plc. 𓬠”‡√‘ß ¡πŸ≠º≈ Mr. Sumreung Manoonpol ∫√‘…—∑ Àæ—≤πæ‘∫Ÿ≈ ®”°—¥ (¡À“™π) Sahapattanapibul Plc. π“¬Õ¿‘™“µ‘ ∏√√¡¡‚π¡—¬ Mr. Apichart Thammanomai ∫√‘…—∑ ‰Õ.´’.´’.Õ‘π‡µÕ√å‡π™—Ëπ·π≈ ®”°—¥ (¡À“™π) ICC International Plc. ∫√‘…—∑ ∏πŸ≈—°…≥å ®”°—¥ (¡À“™π) Thanulak Plc. ∫√‘…—∑ ‡∫∑‡µÕ√凫¬å (ª√–‡∑»‰∑¬) ®”°—¥ Better Way (Thailand) Co., Ltd. ∫√‘…—∑ Õ‘π‡µÕ√å‡π™—Ëπ·π≈ ·≈∫∫Õ√“∑Õ√’ å ®”°—¥ International Laboratory Co., Ltd ∫√‘…—∑ ‡Õ ·Õπ¥å ‡® Õ‘π‡µÕ√å‡π™—Ëπ·π≈ ‡Õπ‡µÕ√å‰æ√ å ®”°—¥ (¡À“™π) S & J International Enterprise Plc. ∫√‘…—∑ ª√–™“Õ“¿√≥å ®”°—¥ (¡À“™π) Pracha Aporn Plc. ∫√‘…—∑ ‰∑¬«“‚°â ®”°—¥ (¡À“™π) Thai Wacoal Plc. √«¡ Total

ª√–°Õ∫¥â«¬∫√‘…—∑ ‡æ√´‘‡¥π∑å‰√´å‚ª√¥—° å ®”°—¥ (¡À“™π) ´÷Ëß∂◊ÕÀÿâπ∫√‘…—∑§‘¥ ‡ªìπ√âÕ¬≈– 37.52 ·≈–∫√‘…—∑ ‡æ√´‘‡¥π∑å‚Œ≈¥‘Èß ®”°—¥ √âÕ¬≈– 18.75 纟â≈ß∑ÿπ “¡“√∂¥Ÿ¢âÕ¡Ÿ≈ºŸâ∂◊ÕÀÿâπ∑’ˇªìπªí®®ÿ∫—π‰¥â®“° Website ¢Õß∫√‘…—∑°àÕπ °“√ª√–™ÿ¡ “¡—≠ºŸâ∂◊ÕÀÿâπª√–®”ªïé

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√âÕ¬≈– Percentage

25,320,750

56.27

4,218,750

9.38

1,266,960

2.82

707,500

1.57

525,000

1.17

490,191

1.09

465,000

1.03

450,000

1.00

450,000

1.00

450,000

1.00

450,000

1.00

450,000

1.00

450,000

1.00

35,694,151

79.33

President Rice Products Plc. holds 37.52% of shares and President Holding Co., Ltd. holds 18.75% of shares. çInvestors can find the information on the updated shareholders from the companyûs website prior to the Annual Shareholder Meetingé

π‚¬∫“¬°“√®à“¬‡ß‘πªíπº≈

Dividend Policy

∫√‘…—∑¡’π‚¬∫“¬®à“¬‡ß‘πªíπº≈„πÕ—µ√“‰¡àµË”°«à“√âÕ¬≈– 50 ¢Õß °”‰√ ÿ∑∏‘À≈—ßÀ—°¿“…’‡ß‘π‰¥â ·≈–À≈—ßÀ—° ”√Õßµ“¡°ÆÀ¡“¬ ∑—Èßπ’È °“√®à“¬‡ß‘πªíπº≈¥—ß°≈à“«Õ“®¡’°“√‡ª≈’ˬπ·ª≈߉¥â ¢÷ÈπÕ¬Ÿà°—∫º≈°“√ ¥”‡π‘πß“π ∞“π–°“√‡ß‘π ·≈–·ºπß“π°“√≈ß∑ÿπ¢Õß∫√‘…—∑

The company has a dividend policy of paying no less than 50% of net profit after deducting income tax and statutory reserve. Nonetheless, dividend payment can be changeable dependent upon the result of companyûs management, financial statement, and investment plan.

39 39 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


∫ÿ§≈“°√

Human Resources

≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ®”π«πæπ—°ß“π¢Õß∫√‘…—∑·∫àßµ“¡ “¬ß“πÀ≈—°‡ªìπ¥—ßπ’È

As of December 31, 2006 the companyûs employees are divided according to their jobs as follows : Àπ૬ : §π / Unit : Person 2549 / 2006

“¬ß“πÀ≈—° / Main Department 1. 2. 3. 4. 5. 6.

ΩÉ“¬º≈‘µ / Production ΩÉ“¬¢“¬ / Sales ΩÉ“¬∫—≠™’·≈–°“√‡ß‘π / Accounting & Finance ΩÉ“¬«‘»«°√√¡ / Engineering ΩÉ“¬°“√µ≈“¥ / Marketing Õ◊ËπÊ / Others √«¡ / Total

§à“µÕ∫·∑π·°à∫ÿ§≈“°√

1,410 1,033 86 72 13 79 2,693

Remuneration

§à“µÕ∫·∑π / Remuneration ‡ß‘π‡¥◊Õπ√«¡ / Salaries and wage ‚∫π— √«¡ / Total bonus ‡ß‘π ¡∑∫°Õß∑ÿπ ”√Õ߇≈’Ȭߙ’æ / Provident fund contribution √«¡ / Total πÕ°®“°π’È ∫√‘…—∑¬—ß¡’π‚¬∫“¬ à߇ √‘¡„Àâæπ—°ß“π – ¡‡ß‘π‰«â „™â Õ¬ ‚¥¬√—∫Ω“°‡ß‘π®“°æπ—°ß“π ·≈–®à“¬¥Õ°‡∫’Ȭµ“¡Õ—µ√“∑’Ë ∫√‘…—∑ª√–°“»´÷Ëß®– Õ¥§≈âÕß°—∫ ¿“«–µ≈“¥‡ß‘π ≥ ¢≥–π—Èπ ∑—Èßπ’È ¬Õ¥‡ß‘π¥—ß°≈à“« ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ‡∑à“°—∫ 44.67 ≈â“π∫“∑ ·≈–∫√‘…—∑‰¥â®à“¬¥Õ°‡∫’Ȭ„Àâ·°àæπ—°ß“π ”À√—∫ªï 2549 ‡ªìπ®”π«π 2.17 ≈â“π∫“∑

40 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

Àπ૬ : ∫“∑ / Unit : Baht 2549 / 2006 262,933,176.00 40,914,715.00 8,337,653.25 312,185,544.25 Moreover, the company encourages employees to save by offering a comparable interest rate to the one prevailing in the market at any given time. As at 31 December 2006, the total amount was 44.67 million Baht and the company paid interest for its employees for the year 2006 at the amount of 2.17 million Baht.


π‚¬∫“¬„π°“√æ—≤π“∫ÿ§≈“°√¢Õß∫√‘…—∑

Human resources development policy

∫√‘…—∑ µ√–Àπ—°∂÷ߧ«“¡ ”§—≠¢Õß∑√—欓°√¡πÿ…¬å ‡æ√“– ∑√—欓°√¡πÿ…¬å∑’Ë¡’§ÿ≥¿“æ®–‡ªìπæ≈—ߢ—∫‡§≈◊ËÕπ„ÀâÕߧå°√∫√√≈ÿ Ÿà «‘ — ¬ ∑— » πå ·≈–‡ªÑ “ À¡“¬∑’ Ë ° ”Àπ¥‰«â ¥— ß π— È π ·π«∑“ß°“√æ— ≤ π“ ∫ÿ§≈“°√®÷ß¡ÿà߇πâπ∑—Èߥâ“π§ÿ≥¿“æ·≈–ª√– ‘∑∏‘¿“æ„Àâ°—∫æπ—°ß“π ¥â“π§ÿ≥¿“扥â„Àâ°“√æ—≤π“∑—Èߥâ“πÕ“√¡≥å ·≈– —ߧ¡ „πÀ≈—° Ÿµ√ °“√∑”ß“π‡ªìπ∑’¡ ·≈–À≈—° Ÿµ√ EQ ‡æ◊ËÕ„Àâæπ—°ß“π¡’§«“¡ “¡“√∂ „π°“√ª√—∫µ—«„π°“√∑”ß“π√à«¡°—∫ºŸâÕ◊Ëπ‰¥âÕ¬à“ß¡’§«“¡ ÿ¢ à«π¥â“π ª√– ‘∑∏‘¿“æ„π°“√∑”ß“π∫√‘…—∑‰¥âæ—≤π“∫ÿ§≈“°√ µ—Èß·µà‡√‘Ë¡‡¢â“ ∑”ß“π‚¥¬°“√ª∞¡π‘‡∑» „Àâæπ—°ß“π‰¥â√Ÿâ®—°¿“æ√«¡¢Õß∫√‘…—∑ ≈—°…≥–°“√¥”‡π‘π∏ÿ√°‘®«‘ —¬∑—»πå·≈–æ—π∏°‘® Õ—π‡ªìπ‡ªÑ“À¡“¬¢Õß ∫√‘…—∑ √«¡∂÷ߺ≈ª√–‚¬™πå¥â“π «— ¥‘°“√µà“ßÊ ∑’Ëæπ—°ß“π®–‰¥â√—∫ ®“°∫√‘…—∑ à«πæπ—°ß“π¢“¬ ·≈–æπ—°ß“π¥â“π°“√º≈‘µ °Á®–‰¥â√—∫ §«“¡√Ÿ‡â ©æ“–¥â“π∑’‡Ë °’¬Ë «¢âÕß°—∫°“√∑”ß“π Õ“∑‘ °“√„À⧫“¡√Ÿ‡â °’¬Ë «°—∫ Õÿª°√≥凧√◊ËÕß¡◊Õ∑’Ë„™â„π°“√ªØ‘∫—µ‘ß“π¢“¬, °“√„À⧫“¡√Ÿâ‡°’ˬ«°—∫ ÿ¢≈—°…≥–¥â“πÕ“À“√ √–∫∫§ÿ≥¿“æµà“ßÊ ‰¥â·°à √–∫∫ 5 , √–∫∫ GMP, √–∫∫ HACCP ‡ªìπµâπ ‡¡◊ÕË æπ—°ß“π‡¢â“ªØ‘∫µ— ß‘ “π„πÀπâ“∑’∫Ë √‘…∑— °Á¡‘‰¥â≈–‡≈¬∑’Ë®–æ—≤𓧫“¡√Ÿâ§«“¡ “¡“√∂æπ—°ß“ππ—ÈπÊ ‚¥¬°“√ ®—¥‡®â“Àπâ“∑’ÀË √◊ÕÀ—«Àπâ“ß“π∑’¡Ë §’ «“¡√Ÿ§â «“¡™”π“≠„πß“π¡“∑”Àπâ“∑’Ë ‡ªìπæ’‡Ë ≈’¬È ß„π°“√ Õπß“π„Àâ°∫— æπ—°ß“π∑’‡Ë √‘¡Ë ß“π„À¡à ∑’‡Ë √’¬°«à“ On the Job Training µ≈Õ¥√–¬–‡«≈“°“√∑”ß“π∑’ªË Ø‘∫µ— ß‘ “πÕ¬Ÿ„à πÕß»å°√ ∫√‘…∑— ¡’°“√æ—≤π“æπ—°ß“πÕ¬à“ß ¡Ë”‡ ¡Õ·≈–µàÕ‡π◊ËÕß ∑—Èß®—¥°“√Õ∫√¡ ¿“¬„π ·≈–®—¥ à߉ªÕ∫√¡¿“¬πÕ° ‡æ◊ËÕæ—≤𓧫“¡√Ÿâ§«“¡ “¡“√∂ „Àâ°—∫æπ—°ß“π „Àâ°â“«∑—π‡∑§‚π‚≈¬’ ¡—¬„À¡à‡æ◊ËÕπ”¡“ª√—∫„™â„πß“π ∑’Ë√—∫º‘¥™Õ∫ ‚¥¬∫√‘…—∑®–æ—≤π“æπ—°ß“π„π∑ÿ°√–¥—∫ µ—Èß·µà√–¥—∫ ∫√‘À“√ À—«Àπâ“ß“π ∂÷ß√–¥—∫ªØ‘∫—µ‘°“√ ‡æ√“–∫√‘…—∑µ√–Àπ—°‡ ¡Õ«à“ §«“¡ ”‡√Á®¢ÕßÕߧå°√¡‘‰¥â¢πÈ÷ Õ¬Ÿ°à ∫— §π„¥§πÀπ÷ßË À√◊ÕΩÉ“¬„¥ΩÉ“¬Àπ÷ßË ·µà§«“¡ ”‡√Á®®–‡°‘¥¢÷Èπ‰¥â¥â«¬§«“¡√Ÿâ§«“¡ “¡“√∂·≈–§«“¡¡ÿàß¡—Ëπ ¢Õß∫ÿ§≈“°√∑ÿ°§π„πÕß»å°√ ¥—ßπ—Èπ·π«§‘¥„π°“√æ—≤π“æπ—°ß“π®– ¡ÿà߇πâπ„Àâæπ—°ß“π∑”ß“π¥â«¬§«“¡ ÿ¢·≈–§«“¡ ”‡√Á®√à«¡°—π

The company is well aware of the importance of human resource. The quality of human resource will serve as dynamics to achieve vision and goal. So, the human resource improvement will emphasize on quality and efficiency of employees. On quality side, the training on team working and EQ program have helped improve emotion and socialization of the employees to work happily with others. For work efficiency, the company provided the orientation for the employees for their understanding of the overall companyûs business, vision, and mission, including their benefits. For sales and production team, they were educated for specific works such as sales tools, food hygiene, and other quality policies i.e. 5s, GMP, and HACCP. Moreover, the company is never neglect in continuously improve the employeesû skills and knowledge. It provided a skillful officer or supervisor to supervise new employees. This so-called çOn the Job Trainingé was constantly provided to the employees. The company provided both internal and external trainings to the employees at all levels to improve their knowledge of technology as to applying to their works. The company is always aware that the success of the organization does not depend only upon any individuals but rather on capability and commitment of all employees. Therefore, the emphasis is on team working and the mutual success.

41 2006 Annual Report / President Bakery Public Company Limited


°“√®—¥°“√ / Management Structure ‚§√ß √â“ßÕߧå°√ / Organization Chart §≥–°√√¡°“√∫√‘…—∑ Board of Directors §≥–°√√¡°“√µ√«® Õ∫ Audit Commitee °√√¡°“√ºŸâÕ”π«¬°“√ Managing Directors

‚√ßß“π Factory

¢“¬ Sales

”π—°ß“π Office

ΩÉ“¬º≈‘µ 1 Production 1

ΩÉ“¬¢“¬ 1 Sales 1

ΩÉ“¬∑√—欓°√∫ÿ§§≈ Personnel Department

ΩÉ“¬°“√‡ß‘π Finance Department

à«π∫√‘À“√º≈‘µ¿—≥±å Product Management Section

à«πß“π¢“¬ Sales Section

ΩÉ“¬º≈‘µ 2 Production 2

ΩÉ“¬¢“¬ 2 Sales 2

ΩÉ“¬®—¥´◊ÈÕ·≈– àßÕÕ° Purchasing & Export Department

ΩÉ“¬∫—≠™’∫√‘À“√ Accounting Department

à«π π—∫ πÿπ Support Section

à«π°≈“ß Administrative Section

ΩÉ“¬º≈‘µ 3 Production 3

ΩÉ“¬¢“¬ 3 Sales 3

ΩÉ“¬ “√ π‡∑» IT Department

ΩÉ“¬∫—≠™’≈Ÿ°Àπ’È Debtor Account

ΩÉ“¬º≈‘µ 4 Production 4

ΩÉ“¬æ—≤π“¡“µ√∞“πß“π Work Standard Development Division

à«π°≈“ß ”π—°ºŸâÕ”π«¬°“√ Administration

ΩÉ“¬∫—≠™’√–∫∫¢“¬ Sales Accounting

ΩÉ“¬«‘»«°√√¡ Engineering Department

à«π°≈“ßΩÉ“¬¢“¬ Sales Administration Division

à«π π—∫ πÿπ·≈–ª√– “πß“π Supporting and Coordination Department

ΩÉ“¬∫—≠™’µâπ∑ÿπ·≈–ß∫ª√–¡“≥ Costing and Budgeting Department

ΩÉ“¬«‘®—¬·≈–ª√–°—π§ÿ≥¿“æ R & D and QA Department

42 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

∫—≠™’·≈–°“√‡ß‘π Accounting & Finance

à«πµ√«® Õ∫¿“¬„π Internal Audit Section

°“√µ≈“¥ Marketing

∏ÿ√°‘® 2 (Retail) Bussiness 2

à«πß“π°“√µ≈“¥ Marketing Section


§≥–°√√¡°“√

Board of Directors

‚§√ß √â“ß°√√¡°“√∫√‘…∑— ª√–°Õ∫¥â«¬§≥–°√√¡°“√®”π«π 2 ™ÿ¥ ‰¥â·°à §≥–°√√¡°“√∫√‘…—∑ ·≈–§≥–°√√¡°“√µ√«® Õ∫ (1) §≥–°√√¡°“√∫√‘…—∑ √“¬™◊ËÕ§≥–°√√¡°“√∫√‘…—∑ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 §≥–°√√¡°“√∫√‘…—∑ ª√–°Õ∫¥â«¬ °√√¡°“√®”π«π 13 §π ¥—ßπ’È √“¬™◊ËÕ µ”·Àπàß 1. π“¬æ‘æ—≤ æ–‡π’¬ß‡«∑¬å ª√–∏“π°√√¡°“√ 2. π“¬Õ¿‘™“µ‘ ∏√√¡¡‚π¡—¬ °√√¡°“√ºŸâÕ”π«¬°“√ 3. 𓬰”∏√ µµ‘¬°«’ °√√¡°“√ 4. π“¬∫ÿ≠‡ªïò¬¡ ‡Õ’ˬ¡√ÿàß‚√®πå °√√¡°“√ 5. æ≈‚∑æ‘»“≈ ‡∑æ ‘∑∏“ °√√¡°“√Õ‘ √– 6. 𓬠ÿ™“µ‘ √—µπ‡®’¬‡®√‘≠ °√√¡°“√ 7. 𓬠¡»—°¥‘Ï Õπÿ√—°…å¿√“¥√ °√√¡°“√ 8. π“ß “«‡æ™√√—µπå Õπ—𵫑™—¬ °√√¡°“√·≈– ‡≈¢“πÿ°“√∫√‘…—∑ 9. π“ß ÿπ—π∑“ ™«πª√–æ—π∏å °√√¡°“√ 10. π“ß¡“≈’ µ—Èß„® πÕß °√√¡°“√ 11. π“¬æ‘¡≈ √—∞ªíµ¬å °√√¡°“√Õ‘ √–·≈–ª√–∏“π §≥–°√√¡°“√µ√«® Õ∫ 12. ·æ∑¬åÀ≠‘߬ÿæ“ ÿπ∑√“¿“ °√√¡°“√Õ‘ √–·≈– °√√¡°“√µ√«® Õ∫ 13. √». ¥√.°ÿ≈¿—∑√“ ‘‚√¥¡ °√√¡°“√Õ‘ √–·≈– °√√¡°“√µ√«® Õ∫

The companyûs structure consists of 2 Boards; Board of Directors and Audit Committee. (1) Board of Directors List of Directors As of 31 December 2006, there are 13 Directors

°√√¡°“√ºŸâ¡’Õ”π“®≈ßπ“¡·∑π∫√‘…—∑ °√√¡°“√∑ÿ°§π‡ªìπ°√√¡°“√ºŸâ¡’Õ”π“®≈ßπ“¡ºŸ°æ—π∫√‘…—∑ ‚¥¬ °“√≈ßπ“¡π—Èπ °√√¡°“√ ÕߧπµâÕß≈ß≈“¬¡◊Õ™◊ËÕ√à«¡°—π·≈–ª√–∑—∫ µ√“ ”§—≠¢Õß∫√‘…—∑ ¢Õ∫‡¢µÕ”π“®Àπâ“∑’Ë¢Õߧ≥–°√√¡°“√∫√‘…—∑∑’Ë ”§—≠¡’¥—ßπ’È §≥–°√√¡°“√¡’Õ”π“®·≈–Àπâ“∑’Ë®—¥°“√∫√‘…—∑„À⇪ìπ‰ªµ“¡ «—µ∂ÿª√– ß§å ¢âÕ∫—ߧ—∫ ·≈–¡µ‘∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâ𠇫âπ·µà„π‡√◊ËÕß∑’˵âÕß ‰¥â√—∫Õπÿ¡—µ‘®“°∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâπ°àÕ𥔇π‘π°“√ ‡™àπ ‡√◊ËÕß∑’Ë°ÆÀ¡“¬ °”Àπ¥„ÀâµâÕ߉¥â√—∫¡µ‘∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâπ °“√∑”√“¬°“√‡°’ˬ«‚¬ß°—π ·≈–°“√´◊ÕÈ À√◊Õ¢“¬ ‘π∑√—æ¬å∑ Ë’ ”§—≠µ“¡°Æ‡°≥±å¢Õßµ≈“¥À≈—°∑√—æ¬å ·Ààߪ√–‡∑»‰∑¬ À√◊Õµ“¡∑’ÀË π૬ߓπ√“™°“√Õ◊πË Ê °”Àπ¥ ‡ªìπµâπ ∑—ßÈ π’È §≥–°√√¡°“√Õ“®¡Õ∫À¡“¬„Àâ°√√¡°“√§πÀπ÷Ëß À√◊Õ∫ÿ§§≈Õ◊Ëπ‰ª ªØ‘∫—µ‘°“√Õ¬à“ßÀπ÷ËßÕ¬à“ß„¥·∑π§≥–°√√¡°“√°Á‰¥â ‚¥¬„πªí®®ÿ∫—π §≥–°√√¡°“√∫√‘ … — ∑ ¡’ Õ ”π“®Àπâ “ ∑’ Ë „ π°“√æ‘ ® “√≥“·≈–Õπÿ ¡ — µ ‘ √“¬°“√∫“ß√“¬°“√ ¥—ßµ—«Õ¬à“ßµàÕ‰ªπ’È - °“√æ‘®“√≥“Õπÿ¡—µ‘°“√≈ß∑ÿπµà“ßÊ - °“√æ‘®“√≥“Õπÿ¡—µ‘°“√°Ÿâ¬◊¡‡ß‘π ·≈–°“√‡ªî¥∫—≠™’°—∫ ∂“∫—π °“√‡ß‘π

Authorized Directors Any 2 Directors may perform any acts on behalf of the company by jointly signing their names and affixing the company seal. Scope of authority of the Board of Directors The Board of Directors will be empowered to manage the affairs of the company according to the objectives, articles of associations and resolutions of Shareholders Meeting, the exception being the transactions requiring resolutions of Shareholders Meeting under law, buying or selling of assets according to SET regulations or the regulations of other authorities. A Director may assign another Director or person to perform any acts on his or her behalf. The Following are the authorities of Directors. - Approval of investment - Approval of loans and open accounts at finance institutions

Name 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Mr.Pipat Mr.Apichart Mr.Kamthorn Mr.Boonpiam Lt.Gen.Phisal Mr.Suchat Mr.Somsak Ms.Petcharat Mrs.Sununta Mrs.Malee Mr.Phimol

12. Dr.Yupa

Paniangvait Thammanomai Tatiyakavee Eamroongroj Thepsithar Rattanajiajaroen Anurukpradorn Anantawichai Chuanprapun Tangjaisanong Rattapat Soontrapa

13. Assoc.Prof.Dr.Kulpatra Sirodom

Title Chairman Managing Director Director Director Independent Director Director Director Director & Secretary Director Director Independent Director and Chairman of Audit Committee Independent Director and Audit Committee Director Independent Director and Audit Committee Director

43 43 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


(2) §≥–°√√¡°“√µ√«® Õ∫ √“¬™◊ËÕ§≥–°√√¡°“√µ√«® Õ∫ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 §≥–°√√¡°“√µ√«® Õ∫ ª√–°Õ∫ ¥â«¬°√√¡°“√µ√«® Õ∫®”π«π 3 §π ¥—ßπ’È √“¬™◊ËÕ µ”·Àπàß 1. π“¬æ‘¡≈ √—∞ªíµ¬å ª√–∏“π§≥–°√√¡°“√ µ√«® Õ∫ 2. ·æ∑¬åÀ≠‘߬ÿæ“ ÿπ∑√“¿“ °√√¡°“√µ√«® Õ∫ 3. √». ¥√. °ÿ≈¿—∑√“ ‘‚√¥¡ °√√¡°“√µ√«® Õ∫ ∑—Èßπ’È ¡’π“ß “«Õ√‘¬“ µ—Èß™’«‘π»‘√‘°ÿ≈ ∑”Àπâ“∑’ˇªìπ‡≈¢“πÿ°“√§≥– °√√¡°“√µ√«® Õ∫ ¢Õ∫‡¢µÕ”π“®Àπâ“∑’Ë·≈–§«“¡√—∫º‘¥™Õ∫¢Õߧ≥–°√√¡°“√ µ√«® Õ∫ ¡’¥—ßπ’È 1. Õ∫∑“π„Àâ∫√‘…—∑¡’°“√√“¬ß“π∑“ß°“√‡ß‘πÕ¬à“ß∂Ÿ°µâÕß·≈– ‡æ’¬ßæÕ 2. Õ∫∑“π„Àâ∫√‘…∑— ¡’√–∫∫°“√§«∫§ÿ¡¿“¬„π (Internal Control) ·≈– °“√µ√«® Õ∫¿“¬„π (Internal Audit) ∑’‡Ë À¡“– ¡·≈–¡’ª√– ‘∑∏‘º≈ 3. Õ∫∑“π„Àâ∫√‘…—∑ªØ‘∫—µ‘µ“¡°ÆÀ¡“¬«à“¥â«¬À≈—°∑√—æ¬å·≈– µ≈“¥À≈—°∑√—æ¬å ¢âÕ°”Àπ¥¢Õßµ≈“¥À≈—°∑√—æ¬å·Ààߪ√–‡∑»‰∑¬ À√◊Õ°ÆÀ¡“¬∑’ˇ°’ˬ«¢âÕß°—∫∏ÿ√°‘®¢Õß∫√‘…—∑ 4. æ‘®“√≥“ §—¥‡≈◊Õ° ‡ πÕ·µàßµ—Èß ·≈–‡ πÕ§à“µÕ∫·∑πºŸâ Õ∫ ∫—≠™’¢Õß∫√‘…—∑ 5. æ‘®“√≥“°“√‡ªî¥‡º¬¢âÕ¡Ÿ≈¢Õß∫√‘…—∑„π°√≥’∑’ˇ°‘¥√“¬°“√∑’Ë ‡°’¬Ë «‚¬ß°—πÀ√◊Õ√“¬°“√∑’ÕË “®¡’§«“¡¢—¥·¬âß∑“ߺ≈ª√–‚¬™πå„Àâ¡’ §«“¡∂Ÿ°µâÕߧ√∫∂â«π 6. ®—¥∑”√“¬ß“π°“√°”°—∫¥Ÿ·≈°‘®°“√¢Õߧ≥–°√√¡°“√µ√«® Õ∫ ‚¥¬‡ªî¥‡º¬‰«â„π√“¬ß“πª√–®”ªï¢Õß∫√‘…—∑ ´÷Ëß√“¬ß“π¥—ß°≈à“« µâÕß≈ßπ“¡‚¥¬ª√–∏“π§≥–°√√¡°“√µ√«® Õ∫ 7. ªØ‘∫—µ‘°“√Õ◊Ëπ„¥µ“¡∑’˧≥–°√√¡°“√¢Õß∫√‘…—∑¡Õ∫À¡“¬¥â«¬ §«“¡‡ÀÁπ™Õ∫¢Õߧ≥–°√√¡°“√µ√«® Õ∫ 𑬓¡¢Õß°√√¡°“√Õ‘ √– °√√¡°“√Õ‘ √– À¡“¬∂÷ß ∫ÿ§§≈∑’¡Ë §’ ≥ ÿ ¡∫—µ§‘ √∫∂â«π·≈–¡’§«“¡ ‡ªìπÕ‘ √–µ“¡∑’˵≈“¥À≈—°∑√—æ¬å·Ààߪ√–‡∑»‰∑¬‰¥â°”Àπ¥ °≈à“«§◊Õ 1. ∂◊ÕÀÿâπ‰¡à‡°‘π√âÕ¬≈– 5 ¢Õß∑ÿπ™”√–·≈â«¢Õß∫√‘…—∑ ∫√‘…—∑„π‡§√◊Õ ∫√‘…—∑√à«¡ ∫√‘…—∑∑’ˇ°’ˬ«¢âÕß 2. ‡ªìπ°√√¡°“√∑’ˉ¡à¡’ à«π√à«¡„π°“√∫√‘À“√ß“π„π∫√‘…—∑ √«¡∑—Èß ‰¡à‡ªìπ≈Ÿ°®â“ß æπ—°ß“π À√◊Õ∑’˪√÷°…“∑’ˉ¥â√—∫‡ß‘π‡¥◊Õπª√–®”®“° ∫√‘…—∑ ∫√‘…—∑„π‡§√◊Õ ∫√‘…—∑√à«¡ ∫√‘…—∑∑’ˇ°’ˬ«¢âÕß À√◊ÕºŸâ∂◊ÕÀÿâπ √“¬„À≠à 3. ‡ªìπ°√√¡°“√∑’ˉ¡à¡’º≈ª√–‚¬™πåÀ√◊Õ à«π‰¥â‡ ’¬‰¡à«à“∑“ßµ√ß À√◊Õ∑“ßÕâÕ¡∑—ßÈ „π¥â“π°“√‡ß‘π·≈–°“√∫√‘À“√ß“π„π∫√‘…∑— ∫√‘…∑— „π‡§√◊Õ ∫√‘…—∑√à«¡ ∫√‘…—∑∑’ˇ°’ˬ«¢âÕß À√◊Õ ºŸâ∂◊ÕÀÿâπ√“¬„À≠à 4. ‡ªìπ°√√¡°“√∑’ˉ¡à„™à‡ªìπºŸâ‡°’ˬ«¢âÕßÀ√◊Õ≠“µ‘ π‘∑¢ÕߺŸâ∫√‘À“√ À√◊ÕºŸâ∂◊ÕÀÿâπ√“¬„À≠à¢Õß∫√‘…—∑ 5. ‡ªìπ°√√¡°“√∑’ˉ¡à‰¥â√—∫°“√·µàßµ—Èߢ÷Èπ‡ªìπµ—«·∑π‡æ◊ËÕ√—°…“º≈ ª√–‚¬™πå¢Õß°√√¡°“√¢Õß∫√‘…—∑ ºŸâ∂◊ÕÀÿâπ√“¬„À≠à À√◊ÕºŸâ∂◊ÕÀÿâπ ´÷Ë߇ªìπºŸâ∑’ˇ°’ˬ«¢âÕß°—∫ºŸâ∂◊ÕÀÿâπ√“¬„À≠à

44 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

(2) Boards of Audit Committee List of Audit Committee As of 31 December 2006, there are 3 Audit Committees on the Board. Name Title 1. Mr.Phimol Rattapat Independent Director and Chairman of Audit Committee 2. Dr.Yupa Soontrapa Audit Committee Director 3. Assoc.Prof.Dr.Kulpatra Sirodom Audit Committee Director Ms.Ariya Tangcheevinsirikul is Secretary of the Board of Audit Committee. Scope of authority of Board of Audit Committee 1. Reviewing the companyûs financial statements and ensure accuracy and completeness. 2. To ensure that the company has proper and efficient internal Control and Internal Audit systems. 3. To ensure that the company follows the laws pertaining to Securities & Securities Exchange, SET regulations or the laws pertaining to the companyûs business. 4. To review, screen and appoint a companyûs auditor with remuneration. 5. To disclose accurate and complete information on any connections or possible conflicts of interest of the company. 6. To prepare, sign and present the Board of Audit Committees Report along with the annual report. 7. To perform any tasks assigned by Board of Directors by the approval of Audit Committee. Independent Directors Independent director refers to a person with complete qualification and be independent according to the regulations of Stock Exchange of Thailand. As follow : 1. Hold shares no more than 5% of funds, which already paid, from the company, affiliate companies, partner companies or major shareholders. 2. Be a director who neither participate in corporate management, be employed by the company as an employee nor a consultant receiving salary on monthly basis from the company, affiliate companies, partner companies of major shareholders. 3. Be a director who has no financial or administrative benefits both direct and indirect ways from the company, affiliate companies, partner companies or major shareholders. 4. Be a director who does not relate to close relatives with management directors of major shareholders. 5. Be a director who does not position as representative preserving interests of board of directors, major shareholders, or shareholders who relate to major shareholders.


πÕ°®“°π’È·≈â« ¬—ßµâÕß “¡“√∂· ¥ß§«“¡‡ÀÁπÀ√◊Õ√“¬ß“πº≈ °“√ªØ‘∫—µ‘ß“πµ“¡Àπâ“∑’Ë∑’ˉ¥â√—∫¡Õ∫À¡“¬®“°§≥–°√√¡°“√¢Õß ∫√‘…—∑‰¥â‚¥¬Õ‘ √– ‚¥¬‰¡àÕ¬Ÿà¿“¬„µâ°“√§«∫§ÿ¡¢ÕߺŸâ∫√‘À“√ À√◊Õ ºŸâ∂◊ÕÀÿâπ√“¬„À≠à¢Õß∫√‘…—∑ √«¡∂÷ߺŸâ∑’ˇ°’ˬ«¢âÕß À√◊Õ≠“µ‘ π‘∑¢Õß ∫ÿ§§≈¥—ß°≈à“« √«¡∂÷߉¡à¡’ ∂“π°“√≥å„¥Ê ∑’Ë®–¡“∫’∫∫—ߧ—∫„Àâ‰¡à “¡“√∂· ¥ß§«“¡‡ÀÁπ‰¥âµ“¡∑’Ëæ÷ß®–‡ªìπ§≥–°√√¡°“√Õ‘ √– √“¬™◊ËÕ§≥–°√√¡°“√Õ‘ √– ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 §≥–°√√¡°“√Õ‘ √– ¡’®”π«π 4 ∑à“π ¥—ßπ’È √“¬™◊ËÕ µ”·Àπàß 1. π“¬æ‘¡≈ √—∞ªíµ¬å °√√¡°“√Õ‘ √– 2. ·æ∑¬åÀ≠‘߬ÿæ“ ÿπ∑√“¿“ °√√¡°“√Õ‘ √– 3. √». ¥√. °ÿ≈¿—∑√“ ‘‚√¥¡ °√√¡°“√Õ‘ √– 4. æ≈‚∑æ‘»“≈ ‡∑æ ‘∑∏“ °√√¡°“√Õ‘ √– ¢Õ∫‡¢µÕ”π“®Àπâ“∑’Ë¢Õߧ≥–°√√¡°“√Õ‘ √– §≥–°√√¡°“√Õ‘ √–ª√–°Õ∫¥â«¬°√√¡°“√∑’‡Ë ªìπÕ‘ √–√«¡ 4 ∑à“π ¡’Õ”π“®Àπâ“∑’Ë· ¥ß§«“¡§‘¥‡ÀÁπÕ¬à“߇ √’µ“¡¿“√°‘®∑’ˉ¥â√—∫¡Õ∫ À¡“¬„π°“√ª°ªÑÕߺ≈ª√–‚¬™πå¢ÕߺŸâ∂◊ÕÀÿâπ√“¬¬àÕ¬ ‚¥¬„πªï 2549 §≥–°√√¡°“√¥—ß°≈à“«¡’°“√ª√–™ÿ¡ ®”π«π 4 §√—Èß

Moreover, independent director must be able to freely express opinion or report productivity of the company according to task assignments without being under influence by management directors or major shareholders including those who are involve or related to the mentioned person. There must also be no circumstance which pressure independent director to express opinion freely. Board of Independent Directors As of 31 December 2006, there are 4 Directors Name Title 1. Mr.Phimol Rattapat Independent Director 2. Dr.Yupa Soontrapa Independent Director 3. Assoc.Prof.Dr.Kulpatra Sirodom Independent Director 4. Lt.Gen.Phisal Thepsithar Independent Director Scope of authority of the Board of Independent Directors Independent director composes of four directors who occupy power and duty to express opinion freely on task assignments to protect the interest of subordinate shareholders. In 2006 the board of independent directors held two meetings.

§≥–ºŸ∫â √‘À“√

As of 31 December 2006, There are 9 executives Name Title 1. Mr.Apichart Thammanomai Managing Director 2. Mr.Suchat Rattanajiajaroen Plant Director 3. Mr.Somsak Anurukpradorn Director and Senior Dept. Manager (Sales Dept.) 4. Ms.Petcharat Anantawichai Director and Senior Dept. Manager (Finance & Accounting Dept.) 5. Mrs.Sununta Chuanprapun Director and Senior Dept. Manager (R&D and GA Dept.) 6. Mrs.Malee Tangjaisanong Director and Senior Dept. Manager (Product 2 Dept.) 7. Ms.Chaweewan Prakongsup Assistant Department Manager (Finance & Accounting Dept.) 8. Mrs.Poolsub Leetrakul Assistant Department Manager (Finance Dept.) 9. Mrs.Sirirat Wanich Assistant Department Manager (Costing and Budgeting Dept.) Scope of authority for management The Board of Directors assigned authority to the Executive Board to implement any tasks on behalf of the company on the following conditions.

≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∫√‘…—∑¡’ºŸâ∫√‘À“√ ®”π«π 9 ∑à“π ¥—ßπ’È √“¬™◊ËÕ µ”·Àπàß 1. π“¬Õ¿‘™“µ‘ ∏√√¡¡‚π¡—¬ °√√¡°“√ºŸâÕ”π«¬°“√ 2. 𓬠ÿ™“µ‘ √—µπ‡®’¬‡®√‘≠ °√√¡°“√ºŸâ®—¥°“√‚√ßß“π 3. 𓬠¡»—°¥‘Ï Õπÿ√—°…å¿√“¥√ °√√¡°“√·≈–ºŸâ®—¥°“√ Õ“«ÿ‚ ΩÉ“¬¢“¬ 4. π“ß “«‡æ™√√—µπå Õπ—𵫑™—¬ °√√¡°“√·≈–ºŸâ®—¥°“√ Õ“«ÿ‚ ΩÉ“¬∫—≠™’ ·≈–°“√‡ß‘π 5. π“ß ÿπ—π∑“ ™«πª√–æ—π∏å °√√¡°“√·≈–ºŸâ®—¥°“√ Õ“«ÿ‚ ΩÉ“¬«‘®—¬æ—≤π“ ·≈–ª√–°—π§ÿ≥¿“æ 6. π“ß¡“≈’ µ—Èß„® πÕß °√√¡°“√·≈–ºŸâ®—¥°“√ Õ“«ÿ‚ ΩÉ“¬º≈‘µ 2 7. π“ß “«©«’«√√≥å ª√–§Õß∑√—æ¬å ºŸâ™à«¬ºŸâ®—¥°“√ΩÉ“¬ ∫—≠™’∫√‘À“√ 8. π“ßæŸ≈∑√—æ¬å ≈’ȵ√–°Ÿ≈ ºŸâ™à«¬ºŸâ®—¥°“√ ΩÉ“¬°“√‡ß‘π 9. π“ß»‘√‘√—µπå «“π‘™ ºŸâ™à«¬ºŸâ®—¥°“√ ΩÉ“¬∫—≠™’µâπ∑ÿπ ·≈–ß∫ª√–¡“≥ Õ”π“®Àπâ“∑’Ë¢Õß°√√¡°“√ºŸâÕ”π«¬°“√ §≥–°√√¡°“√¢Õß∫√‘…—∑‰¥â¡’°“√¡Õ∫Õ”π“®„Àâ·°à°√√¡°“√ºŸâ Õ”π«¬°“√‡ªìπºŸâ√—∫¡Õ∫Õ”π“®¢Õß∫√‘…—∑ „Àâ¡’Õ”π“®°√–∑”°“√·∑π ∫√‘…—∑„π°‘®°“√µ“¡‡ß◊ËÕπ‰¢¥—ßµàÕ‰ªπ’È

The Management

45 45 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


1. ‡ªìπºŸâ¡’Õ”π“®„π°“√®—¥°“√·≈–∫√‘À“√°‘®°“√¢Õß∫√‘…—∑ µ“¡ «—µ∂ÿª√– ß§å ¢âÕ∫—ߧ—∫ ¡µ‘∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâπ ·≈–¡µ‘∑’˪√–™ÿ¡ §≥–°√√¡°“√¢Õß∫√‘…—∑∑ÿ°ª√–°“√ 2. ‡ªìπºŸâ¡’Õ”π“®„π°“√æ‘®“√≥“Õπÿ¡—µ‘√“¬°“√≈ß∑ÿ𠇙àπ °“√´◊ÈÕ¢“¬‡ß‘π≈ß∑ÿπ À√◊Õ ‘π∑√—æ¬å∂“«√ ‡ªìπµâπ ¿“¬„π«ß‡ß‘π ”À√—∫ ·µà≈–‚§√ß°“√∑’ˉ¡à‡°‘π°«à“ 10 ≈â“π∫“∑ À√◊Õ‡∑’¬∫‡∑à“ 3. ‡ªìπºŸâ¡’Õ”π“®„π°“√æ‘®“√≥“Õπÿ¡—µ‘√“¬°“√°àÕÀπ’È ‡™àπ °“√°Ÿâ ¬◊¡‡ß‘𠇪ìπµâπ ¿“¬„π«ß‡ß‘π ”À√—∫·µà≈–√“¬°“√∑’‰Ë ¡à‡°‘π°«à“ 100 ≈â“π∫“∑ À√◊Õ‡∑’¬∫‡∑à“ 4. ‡ªìπºŸâ¡’Õ”π“®„π°“√„™â¥ÿ≈¬æ‘π‘® ”À√—∫°“√®à“¬µ“¡ª°µ‘∏ÿ√°‘® „π°“√∫√‘À“√‡æ◊ËÕ°“√¥”‡π‘πß“π¢Õß∫√‘…—∑ ∑—ßÈ π’È °“√„™âÕ”π“®¢ÕߺŸ√â ∫— ¡Õ∫Õ”π“®¥—ß°≈à“«¢â“ßµâπ‰¡à “¡“√∂ °√–∑”‰¥â À“°ºŸ√â ∫— ¡Õ∫Õ”π“®Õ“®¡’ «à π‰¥â‡ ’¬ À√◊ÕÕ“®¡’§«“¡¢—¥·¬âß ∑“ߺ≈ª√–‚¬™πå„π≈—°…≥–„¥Ê °—∫∫√‘…—∑·≈–∫√‘…—∑¬àÕ¬„π°“√„™â Õ”π“®¥—ß°≈à“« °“√ √√À“°√√¡°“√ ∫√‘…—∑‰¡à¡’§≥–°√√¡°“√ √√À“‡æ◊ËÕ§—¥‡≈◊Õ°∫ÿ§§≈∑’Ë®–·µàßµ—Èß ‡ªìπ°√√¡°“√ ·µà„Àâ∑ªË’ √–™ÿ¡ºŸ∂â Õ◊ Àÿπâ ‡≈◊Õ°µ—ßÈ °√√¡°“√µ“¡À≈—°‡°≥±å ·≈–«‘∏’°“√ ¥—ßµàÕ‰ªπ’È 1. ºŸâ∂◊ÕÀÿâπ§πÀπ÷Ëß ¡’§–·ππ‡ ’¬ß‡∑à“°—∫Àπ÷ËßÀÿâπµàÕÀπ÷Ë߇ ’¬ß 2. ºŸâ∂◊ÕÀÿâπ·µà≈–§π®–µâÕß„™â§–·ππ‡ ’¬ß∑’Ë¡’Õ¬Ÿà∑—ÈßÀ¡¥µ“¡ 1. ‡≈◊Õ°µ—ßÈ ∫ÿ§§≈§π‡¥’¬« À√◊ÕÀ≈“¬§π‡ªìπ°√√¡°“√°Á‰¥â ·µà®–·∫àß §–·ππ‡ ’¬ß„Àⷰຟ℥¡“°πâÕ¬‡æ’¬ß„¥‰¡à‰¥â 3. ∫ÿ§§≈´÷Ë߉¥â√—∫§–·ππ‡ ’¬ß Ÿß ÿ¥µ“¡≈”¥—∫≈ß¡“ ‡ªìπºŸâ‰¥â√—∫ ‡≈◊Õ°µ—È߇ªìπ°√√¡°“√‡∑à“®”π«π°√√¡°“√∑’Ë∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâπµâÕß ‡≈◊Õ°µ—Èß„π§√—Èßπ—Èπ „π°√≥’∑’Ë∫ÿ§§≈´÷Ë߉¥â√—∫‡≈◊Õ°µ—Èß„π≈”¥—∫∂—¥ ≈ß¡“ ¡’§–·ππ‡ ’¬ß‡∑à“°—π‡°‘π®”π«π°√√¡°“√∑’∑Ë ªË’ √–™ÿ¡ºŸ∂â Õ◊ Àÿπâ µâÕ߇≈◊Õ°µ—Èß„π§√—Èßπ—Èπ „Àâª√–∏“π∑’˪√–™ÿ¡‡ªìπºŸâÕÕ°‡ ’¬ß™’È¢“¥

1. Is authorized to manage the company according to the objectives, regulations and approval of the Shareholders Meeting and Board of Director Meeting. 2. Is authorized to review and approve investments such as buying and selling investment and fixed assets with roughly no more than 10 million baht per project. 3. Is authorized to review and approve financial loans with no more than 100 million baht per project. 4. Is authorized to review and approve any corporate expense for the function of the company. Whereby, the power of the above authorized persons cannot be delivered, if they do have any benefit from or conflict of interest against the company and its subsidiaries in using such the power.

§à“µÕ∫·∑πºŸâ∫√‘À“√

Remuneration for the Directors and Managements

(1) §à“µÕ∫·∑π∑’‡Ë ªìπµ—«‡ß‘π ”À√—∫ªï πÈ‘ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2549 (1.1) §à“µÕ∫·∑π„π√Ÿª‡∫’Ȭª√–™ÿ¡·≈–∫”‡ÀπÁ®°√√¡°“√¢Õß §≥–°√√¡°“√∫√‘…—∑

(1) Monetary Remuneration As of 31 December 2006 (1.1)Types of remunerations such as meeting allowance and remuneration performance.

46 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

Appointment of Directors There is no Committee on Recruitment of Directors. The meeting of Shareholders will appoint Directors as follows : 1. Each shareholder has one vote for each share he or she holds. 2. Each shareholder will use all the votes under no. 1 to appoint one or many Director, but not cast unequal votes to anyone. 3. The persons of the same number of vacant offices who received the highest votes will be appointed as Directors, but in case of a tie, the Chairman of the Meeting will cast the ruling vote.


≈”¥—∫ No. 1 2 3 4 5 6 7 8 9 10 11 12 13

√“¬™◊ËÕ Name π“¬æ‘æ—≤ Mr. Pipat π“¬Õ¿‘™“µ‘ Mr. Aphichart 𓬰”∏√ Mr. Kamthom π“¬∫ÿ≠‡ªïò¬¡ Mr. Boonpiam æ≈‚∑æ‘»“≈ Lt. Gen. Phisal 𓬠ÿ™“µ‘ Mr. Suchat 𓬠¡»—°¥‘Ï Mr. Somsak π“ß “«‡æ™√√—µπå Ms. Petcharat π“ß ÿπ—π∑“ Mrs. Sununta π“ß¡“≈’ Mrs. Malee π“¬æ‘¡≈ Mr. Phimol ·æ∑¬åÀ≠‘߬ÿæ“ Dr. Yupa √». ¥√.°ÿ≈¿—∑√“ Assoc. Prof. Dr. Kulpatra √«¡ / Total

µ”·Àπàß Position æ–‡π’¬ß‡«∑¬å Paniangvait ∏√√¡¡‚π¡—¬ Thammanomai µµ‘¬°«’ Tatiyakavee ‡Õ’ˬ¡√ÿàß‚√®πå Eamroongroj ‡∑æ ‘∑∏“ Thepsithar √—µπ‡®’¬‡®√‘≠ Rattanajiajaroen Õπÿ√—°…å¿√“¥√ Anurukpradorn Õπ—𵫑™—¬ Anantawichai ™«πª√–æ—π∏å Chuanprapun µ—Èß„® πÕß Tangjaisanong √—∞ªíµ¬å Rattapat ÿπ∑√“¿“ Soontrapa ‘‚√¥¡ Sirodom

(1.2) §à“µÕ∫·∑πºŸâ∫√‘À“√ §à“µÕ∫·∑π ªï 2549 / Remuneration 2006

ª√–∏“π°√√¡°“√ Chairman °√√¡°“√ºŸâÕ”π«¬°“√ Managing Director °√√¡°“√ Director °√√¡°“√ Director °√√¡°“√Õ‘ √– Independent Director °√√¡°“√ Director °√√¡°“√ Director °√√¡°“√ ·≈–‡≈¢“πÿ°“√∫√‘…—∑ Director & Secretary °√√¡°“√ Director °√√¡°“√ Director °√√¡°“√Õ‘ √– ·≈–ª√–∏“π°√√¡°“√µ√«® Õ∫ Independent Director and Chairman of Audit Committee °√√¡°“√Õ‘ √– ·≈– °√√¡°“√µ√«® Õ∫ Independent Director and Audit Committee Director °√√¡°“√Õ‘ √– ·≈– °√√¡°“√µ√«® Õ∫ Independent Director and Audit Committee Director

ª√–‡¿∑§à“µÕ∫·∑π ªï 2549 / Remuneration 2006

6 6

313,000 313,000 307,000 358,000 358,000 358,000 358,000 358,000 382,000 343,000 343,000

11,795,920 3,815,710 15,611,630 /1

Does not include Ms. Chaweewan Prakongsup, Mrs. Poolsub Leetrakul and Mrs, Sirirat Wanich as they do not hold the position equivalent to the 4th Director.

Other remuneration Provident funds for the Management Àπ૬ : ∫“∑ / Unit : Baht ®”π«π√“¬/1 / No./1 §à“µÕ∫·∑π / Remuneration

‡ß‘π ¡∑∫°Õß∑ÿπ ”√Õ߇≈’Ȭߙ’æ √«¡ /1

592,000

(1.2) Remuneration for the Management Àπ૬ : ∫“∑ / Unit : Baht /1 /1 ®”π«π√“¬ / No. §à“µÕ∫·∑π√«¡ / Remuneration

‰¡àπ—∫√«¡π“ß “«©«’«√√≥å ª√–§Õß∑√—æ¬å, π“ßæŸ≈∑√—æ¬å ≈’ȵ√–°Ÿ≈·≈–π“ß»‘√‘√—µπå «“π‘™ ‡π◊ËÕß®“°‰¡à‰¥â¥”√ßµ”·Àπà߇∑’¬∫‡∑à“√–¥—∫∫√‘À“√√“¬∑’Ë ’Ë

§à“µÕ∫·∑πÕ◊Ëπ ‡ß‘π ¡∑∫°Õß∑ÿπ ”√Õ߇≈’Ȭߙ’æ ”À√—∫ºŸâ∫√‘À“√

592,000

4,975,000

‡ß‘π‡¥◊Õπ√«¡ / Total Salaries ‚∫π— √«¡ / Total Bonus √«¡ /1

Àπ૬ : ∫“∑ / Unit : Baht §à“µÕ∫·∑πªï 2549 Remuneration 2006

‰¡àπ—∫√«¡π“ß “«©«’«√√≥å ª√–§Õß∑√—æ¬å, π“ßæŸ≈∑√—æ¬å ≈’ȵ√–°Ÿ≈·≈–π“ß»‘√‘√—µπå «“π‘™ ‡π◊ËÕß®“°‰¡à‰¥â¥”√ßµ”·Àπà߇∑’¬∫‡∑à“√–¥—∫∫√‘À“√√“¬∑’Ë ’Ë

6

589,796.00 589,796.00 /1

Does not include Ms. Chaweewan Prakongsup, Mrs. Poolsub Leetrakul and Mrs, Sirirat Wanich as they do not hold the position equivalent to the 4th Director.

47 2006 Annual Report / President Bakery Public Company Limited


§≥–°√√¡°“√∫√‘…—∑ / Board of Directors

π“¬æ‘æ—≤ æ–‡π’¬ß‡«∑¬å Mr. Pipat Paniangvait Chairman of the Board

π“¬Õ¿‘™“µ‘ ∏√√¡¡‚π¡—¬ Mr. Apichart Thammanomai

𓬰”∏√ µµ‘¬°«’ Mr. Kamthorn Tatiyakavee

Managing Director

Director

π“¬∫ÿ≠‡ªïò¬¡ ‡Õ’ˬ¡√ÿàß‚√®πå Mr. Boonpiam Eamroongroj

æ≈‚∑æ‘»“≈ ‡∑æ ‘∑∏“ LT. GEN. Phisal Thepsithar

Director

Director

𓬠ÿ™“µ‘ √—µπ‡®’¬‡®√‘≠ Mr. Suchat Rattanajiajaroen

𓬠¡»—°¥‘Ï Õπÿ√—°…å¿√“¥√ Mr. Somsak Anurukpradorn

Plant Director

Director and Senior Department Manager (Sales Department)

π“ß “«‡æ™√√—µπå Õπ—𵫑™—¬ Ms. Petcharat Anantawichai

π“ß ÿπ—π∑“ ™«πª√–æ—π∏å Mrs. Sununta Chuanprapun

Director and Senior Department Manager (Finance and Accounting Department)

Director and Senior Department Manager (R & D and QA Department)

48 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


π“ß¡“≈’ µ—Èß„® πÕß Mrs. Malee Tangjaisanong

π“¬æ‘¡≈ √—∞ªíµ¬å Mr. Phimol Rattapat

Director and Senior Department Manager (Product 2 Department)

Independent Director and Chairman of Audit Committee

·æ∑¬åÀ≠‘߬ÿæ“ ÿπ∑√“¿“ Dr. Yupa Soontrapa

√». ¥√. °ÿ≈¿—∑√“ ‘‚√¥¡ Assoc. Prof Dr. Kulpatra Sirodom

Independent Director and Audit Committee Director

Independent Director and Audit Committee Director

§≥–°√√¡°“√µ√«® Õ∫ / Board of Audit Committee

π“¬æ‘¡≈ √—∞ªíµ¬å Mr. Phimol Rattapat Independent Director and Chairman of Audit Committee

·æ∑¬åÀ≠‘߬ÿæ“ ÿπ∑√“¿“ Dr. Yupa Soontrapa

√». ¥√. °ÿ≈¿—∑√“ ‘‚√¥¡ Assoc. Prof Dr. Kulpatra Sirodom

Independent Director and Audit Committee Director

Independent Director and Audit Committee Director

49 2006 Annual Report / President Bakery Public Company Limited


√“¬≈–‡Õ’¬¥‡°’ˬ«°—∫ºŸâ∫√‘À“√·≈–ºŸâ¡’Õ”π“®§«∫§ÿ¡¢Õß∫√‘…—∑ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 Õ“¬ÿ (ªï)

§ÿ≥«ÿ≤‘°“√»÷°…“ Ÿß ÿ¥ / ª√–«—µ‘°“√Õ∫√¡‡°’ˬ«°—∫∫∑∫“∑Àπâ“∑’Ë ·≈–∑—°…–¢Õß°“√‡ªìπ°√√¡°“√

1. π“¬æ‘æ—≤ æ–‡π’¬ß‡«∑¬å ª√–∏“π°√√¡°“√

67

ª√‘≠≠“‚∑ “¢“∫√‘À“√∏ÿ√°‘® ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å ª√‘≠≠“µ√’ “¢“ Education Science Quanzhou Physical Culture institute “∏“√≥√—∞ª√–™“™π®’π À≈—° Ÿµ√ Stanford Executive Program at Standford University California, USA. ‰¥â√—∫∑ÿπ‡¢â“√—∫°“√ —¡¡π“„πÀ≈—° Ÿµ√ Top Management Seminar or Japanese Business (TOPS-V) of The Association for Overseas Technical, Japan ®∫°“√»÷°…“À≈—° Ÿµ√ ªÑÕß°—π√“™Õ“≥“®—°√ √ÿàπ∑’Ë 2 ∂“∫—π«‘∑¬“≈—¬ªÑÕß°—π√“™Õ“≥“®—°√ ‡¢â“√—∫°“√Õ∫√¡„π Havard University USA. Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Certification Program

366,838

-‰¡à¡’-

2. π“¬Õ¿‘™“µ‘ ∏√√¡¡‚π¡—¬ °√√¡°“√ºŸâÕ”π«¬°“√

57

ª√‘≠≠“µ√’ “¢“√—∞»“ µ√å ¡À“«‘∑¬“≈—¬√“¡§”·Àß Mini MBA “¢“°“√∫√‘À“√ ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Certification Program ªï 2548 Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Accreditation Program ªï 2546

560,628

-‰¡à¡’-

3. 𓬰”∏√ µµ‘¬°«’ °√√¡°“√

53

ª√‘≠≠“‚∑ ∫√‘À“√∏ÿ√°‘® “¢“°“√‡ß‘π University of Bridgeport, À√—∞Õ‡¡√‘°“ ª√‘≠≠“µ√’ “¢“‡»√…∞»“ µ√å ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Audit Committee Program ªï 2549 Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Certification Program ªï 2547 Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Accreditation Program ªï 2546

382,215

-‰¡à¡’-

4. π“¬∫ÿ≠‡ªïò¬¡ ‡Õ’ˬ¡√ÿàß‚√®πå °√√¡°“√

55

ª√‘≠≠“‚∑ “¢“∫√‘À“√∏ÿ√°‘® ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å ª√‘≠≠“µ√’ “¢“«‘»«°√√¡‡§√◊ËÕß°≈ ®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Certification Program

30,000

-‰¡à¡’-

™◊ËÕ- °ÿ≈

50 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

—¥ à«π°“√ ∂◊ÕÀÿπâ „π∫√‘…∑— (®”π«πÀÿâπ) /1

§«“¡ —¡æ—π∏å ∑“ߧ√Õ∫§√—« √–À«à“ߺŸ∫â √‘À“√


ª√– ∫°“√≥å∑”ß“π„π√–¬– 5 ªï ¬âÕπÀ≈—ß √–¬–‡«≈“

µ”·Àπàß

∫√‘…∑—

ª√–‡¿∑∏ÿ√°‘®

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º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë º≈‘µ·≈–®”Àπà“¬∫–À¡’Ë°÷Ëß ”‡√Á®√Ÿª ·≈–¢π¡ªíß°√Õ∫ º≈‘µ·≈–®”Àπà“¬Õ“À“√ º≈‘µ·≈–®”Àπà“¬Õ“À“√°÷Ëß ”‡√Á®√Ÿªª√–‡¿∑‡ âπ°ã«¬‡µ’ά« ∏ÿ√°‘®‡™à“´◊ÈÕ ‘π∑√—æ¬å º≈‘µ ·≈–®”Àπà“¬§ÿâ°°’È ∏ÿ√°‘®≈ß∑ÿπ º≈‘µ·≈–®”Àπà“¬∫–À¡’Ë°÷Ëß ”‡√Á®√Ÿª º≈‘µ·≈–®”Àπà“¬∫√√®ÿ¿—≥±å ∏ÿ√°‘®≈ß∑ÿπ ∏ÿ√°‘®ª√–°Õ∫‡§√◊ËÕß∫√√®ÿ¿—≥±å ª√–‡¿∑ºßÕ—µ‚π¡—µ‘ ∏ÿ√°‘®°“√≈ß∑ÿπ ∏ÿ√°‘®º≈‘µ‡§√◊ËÕß®—°√∫√√®ÿ´Õß ∏ÿ√°‘®∫√√®ÿ¿—≥±åæ≈“ µ‘°

2545 - ªí®®ÿ∫—π 2545 - ªí®®ÿ∫—π 2545 - ªí®®ÿ∫—π 2545 - ªí®®ÿ∫—π

°√√¡°“√ºŸâÕ”π«¬°“√ °√√¡°“√ °√√¡°“√ °√√¡°“√

∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ∫√‘…—∑ ‰∑¬‡æ√´‘‡¥π∑åøŸ¥ å ®”°—¥ (¡À“™π) ∫√‘…—∑ ‡æ√´‘‡¥π∑å‰√´å‚ª√¥—° å ®”°—¥ (¡À“™π) ∫√‘…—∑ ‰∑¬øŸ®‘¬à“ ®”°—¥

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∫√‘…—∑ ‡æ√´‘‡¥π∑å‰√´å‚ª√¥—° å ®”°—¥ (¡À“™π) ∫√‘…—∑ ‡æ√´‘‡¥π∑åÕ–°√‘‡∑√¥¥‘Èß ®”°—¥ ∫√‘…—∑ ¿Ÿæ‘ߧ工√’Ë‚ª√¥—° å ®”°—¥ ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ∫√‘…—∑ ‡æ√´‘‡¥π∑åÕ‘π‡µÕ√åøŸ¥

∏𓧓√

51 51 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


Õ“¬ÿ (ªï)

§ÿ≥«ÿ≤‘°“√»÷°…“ Ÿß ÿ¥ / ª√–«—µ‘°“√Õ∫√¡‡°’ˬ«°—∫∫∑∫“∑Àπâ“∑’Ë ·≈–∑—°…–¢Õß°“√‡ªìπ°√√¡°“√

5. æ≈‚∑æ‘»“≈ ‡∑æ ‘∑∏“ °√√¡°“√Õ‘ √–

73

ª√‘≠≠“‚∑ “¢“∫√‘À“√∏ÿ√°‘® ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å ª√–°“»π’¬∫—µ√™—Èπ Ÿß∑“ß°“√∫—≠™’ ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å ª√‘≠≠“µ√’ “¢“∫—≠™’ ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å ª√‘≠≠“µ√’ “¢“æ“≥‘™¬»“ µ√å ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å ª√‘≠≠“µ√’ “¢“𑵑»“ µ√å ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å ª√‘≠≠“µ√’ “¢“∑—πµ·æ∑¬å ¡À“«‘∑¬“≈—¬·æ∑¬»“ µ√å (ªí®®ÿ∫—π§◊Õ¡À“«‘∑¬“≈—¬¡À‘¥≈) Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Certification Program

45,000

-‰¡à¡’-

6. 𓬠ÿ™“µ‘ √—µπ‡®’¬‡®√‘≠ °√√¡°“√ºŸâ®—¥°“√‚√ßß“π

50

ª√‘≠≠“µ√’ “¢“‡§¡’ ®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Certification Program

92,604

‡ªìπæ’Ë™“¬¢Õß ∫ÿ§§≈„π ≈”¥—∫∑’Ë 9

7. 𓬠¡»—°¥‘Ï Õπÿ√—°…å¿√“¥√ °√√¡°“√ ·≈–ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬¢“¬

51

Mini MBA “¢“°“√∫√‘À“√ ®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Accreditation Program

67,489

-‰¡à¡’-

8. π“ß “«‡æ™√√—µπå Õπ—𵫑™—¬ °√√¡°“√ ·≈–ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬∫—≠™’·≈–°“√‡ß‘π

38

ª√‘≠≠“µ√’ “¢“∫—≠™’ ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Certification Program

67,666

-‰¡à¡’-

9. π“ß ÿπ—π∑“ ™«πª√–æ—π∏å °√√¡°“√ ·≈–ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬«‘®—¬æ—≤π“ ·≈–ª√–°—π§ÿ≥¿“æ

47

ª√‘≠≠“µ√’ “¢“‡§¡’ ¡À“«‘∑¬“≈—¬‡°…µ√»“ µ√å Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Certification Program ªï 2549 Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Accreditation Program ªï 2546

71,509

‡ªìππâÕß “«¢Õß ∫ÿ§§≈„π ≈”¥—∫∑’Ë 6

10. π“ß¡“≈’ µ—Èß„® πÕß °√√¡°“√ ·≈–ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬º≈‘µ 2

46

ª√‘≠≠“µ√’ “¢“‡»√…∞»“ µ√å ¡À“«‘∑¬“≈—¬√“¡§”·Àß Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Accreditation Program

98,472

-‰¡à¡’-

11. π“¬æ‘¡≈ √—∞ªíµ¬å °√√¡°“√Õ‘ √– ·≈–ª√–∏“π°√√¡°“√µ√«® Õ∫

71

‡πµ‘∫—≥±‘µ ”π—°»÷°…“°ØÀ¡“¬‡πµ‘∫—≥±‘µ¬ ¿“ ª√‘≠≠“µ√’ “¢“𑵑»“ µ√å ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å ª√–°“»π’¬∫—µ√®‘µ«‘∑¬“§«“¡¡—Ëπ§ß ∂“∫—𮑵«‘∑¬“§«“¡¡—Ëπ§ß·Ààߪ√–‡∑»‰∑¬ °Õß∫—≠™“°“√∑À“√ Ÿß ÿ¥ Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Accreditation Program

45,000

-‰¡à¡’-

™◊ËÕ- °ÿ≈

52 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

—¥ à«π°“√ ∂◊ÕÀÿπâ „π∫√‘…∑— (®”π«πÀÿâπ) /1

§«“¡ —¡æ—π∏å ∑“ߧ√Õ∫§√—« √–À«à“ߺŸ∫â √‘À“√


ª√– ∫°“√≥å∑”ß“π„π√–¬– 5 ªï ¬âÕπÀ≈—ß √–¬–‡«≈“

µ”·Àπàß

∫√‘…∑—

ª√–‡¿∑∏ÿ√°‘®

2545 - ªí®®ÿ∫—π ª√–∏“π§≥–°√√¡°“√ «‘™“°“√§≥–∑’Ë 645 º≈‘µ¿—≥±å∑—πµ°√√¡ 2545 - ªí®®ÿ∫—π °√√¡°“√Õ‘ √– 2545 - ªí®®ÿ∫—π °√√¡°“√Õ‘ √– 2545 - ªí®®ÿ∫—π °√√¡°“√

”π—°ß“π¡“µ√∞“πº≈‘µ¿—≥±åÕÿµ “À°√√¡ ( ¡Õ.) °√–∑√«ßÕÿµ “À°√√¡

Àπ૬ߓπ¢Õß√—∞∫“≈°”°—∫¥Ÿ·≈¡“µ√∞“πº≈‘µ¿—≥±å Õÿµ “À°√√¡

∫√‘…—∑ √âÕ§‡«‘∏ ®”°—¥ (¡À“™π) ∫√‘…—∑ ‡æ√´‘‡¥π∑å‰√´å‚ª√¥—° å ®”°—¥ (¡À“™π) ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

º≈‘µ·≈–®”Àπà“¬‡øÕ√å𑇮Õ√å º≈‘µ·≈–®”Àπà“¬Õ“À“√°÷Ëß ”‡√Á®√Ÿªª√–‡¿∑‡ âπ°ã«¬‡µ’ά« º≈‘µ ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 - ªí®®ÿ∫—π °√√¡°“√ºŸâ®—¥°“√‚√ßß“π

∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

º≈‘µ ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 - ªí®®ÿ∫—π °√√¡°“√ ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ·≈–ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬¢“¬

º≈‘µ ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 - ªí®®ÿ∫—π °√√¡°“√ ·≈–ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬∫—≠™’·≈–°“√‡ß‘π

∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 - 2546

∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 - ªí®®ÿ∫—π °√√¡°“√·≈– ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬º≈‘µ 2

º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 - ªí®®ÿ∫—π 2545 - ªí®®ÿ∫—π 2545 - ªí®®ÿ∫—π 2545 - ªí®®ÿ∫—π

∫√‘…—∑ ·Õ¥«“π´åÕ‘π‚ø√å ‡´Õ√å«‘ ®”°—¥ (¡À“™π) ∫√‘…—∑ ∑ÿπ∏𙓵‘ ®”°—¥ (¡À“™π) ∫√‘…—∑ ∑ÿπ∏𙓵‘ ®”°—¥ (¡À“™π) ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

◊ËÕ “√‚∑√§¡π“§¡ ∏ÿ√°‘®∑ÿπ Holding Company ∏ÿ√°‘®∑ÿπ Holding Company º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

∫√‘…—∑ NLD ®”°—¥ (¡À“™π)

°àÕ √â“ß

ªí®®ÿ∫—π

°√√¡°“√ ·≈–ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬«‘®—¬·≈–æ—≤π“ °√√¡°“√ ·≈–ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬«‘®—¬æ—≤π“ ·≈–ª√–°—π§ÿ≥¿“æ

∑’˪√÷°…“°ÆÀ¡“¬ ∑’˪√÷°…“°ÆÀ¡“¬ °√√¡°“√Õ‘ √– °√√¡°“√Õ‘ √– ·≈–°√√¡°“√µ√«® Õ∫ 2546 - ªí®®ÿ∫—π ª√–∏“π°√√¡°“√

53 53 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


Õ“¬ÿ (ªï)

§ÿ≥«ÿ≤‘°“√»÷°…“ Ÿß ÿ¥ / ª√–«—µ‘°“√Õ∫√¡‡°’ˬ«°—∫∫∑∫“∑Àπâ“∑’Ë ·≈–∑—°…–¢Õß°“√‡ªìπ°√√¡°“√

12. ·æ∑¬åÀ≠‘߬ÿæ“ ÿπ∑√“¿“ °√√¡°“√Õ‘ √– ·≈–°√√¡°“√µ√«® Õ∫

57

ª√‘≠≠“‡Õ° “¢“Õ“¬ÿ√»“ µ√å §≥–·æ∑¬å»“ µ√å »‘√‘√“™æ¬“∫“≈ ª√‘≠≠“‚∑ “¢“·æ∑¬»“ µ√å §≥–·æ∑¬å»“ µ√å »‘√‘√“™æ¬“∫“≈ ª√‘≠≠“µ√’ “¢“«‘∑¬“»“ µ√å°“√·æ∑¬å ¡À“«‘∑¬“≈—¬¡À‘¥≈ Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Accreditation Program

45,000

-‰¡à¡’-

13. √Õß»“ µ√“®“√¬å ¥√. °ÿ≈¿—∑√“ ‘‚√¥¡ °√√¡°“√Õ‘ √– ·≈–°√√¡°“√µ√«® Õ∫

50

ª√‘≠≠“‡Õ° “¢“°“√‡ß‘π University of Pittsburgh, À√—∞Õ‡¡√‘°“ ª√‘≠≠“‚∑ “¢“°“√‡ß‘π°“√∏𓧓√ West Virginia University, À√—∞Õ‡¡√‘°“ ª√‘≠≠“µ√’ “¢“°“√‡ß‘π°“√∏𓧓√ ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å Õ∫√¡®“° ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…—∑‰∑¬ Director Certification Program

45,000

-‰¡à¡’-

14. π“ß “«©«’«√√≥å ª√–§Õß∑√—æ¬å ºŸâ™à«¬ºŸâ®—¥°“√ΩÉ“¬∫—≠™’∫√‘À“√

45

ª√‘≠≠“µ√’ “¢“∫—≠™’ ¡À“«‘∑¬“≈—¬√—ß ‘µ ª√‘≠≠“µ√’ “¢“°“√‡ß‘π·≈–°“√∏𓧓√ ¡À“«‘∑¬“≈—¬√“¡§”·Àß

22,500

-‰¡à¡’-

15. π“ßæŸ≈∑√—æ¬å ≈’ȵ√–°Ÿ≈ ºŸâ™à«¬ºŸâ®—¥°“√ΩÉ“¬°“√‡ß‘π

46

ª√‘≠≠“µ√’ “¢“»÷°…“»“ µ√å ‡Õ°¿“…“‰∑¬ ¡À“«‘∑¬“≈—¬√“¡§”·Àß

15,000

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16. π“ß»‘√‘√—µπå «“π‘™ ºŸâ™à«¬ºŸâ®—¥°“√ ΩÉ“¬∫—≠™’µâπ∑ÿπ·≈–ß∫ª√–¡“≥

37

ª√‘≠≠“µ√’ “¢“∫—≠™’ ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å

15,000

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™◊ËÕ- °ÿ≈

—¥ à«π°“√ ∂◊ÕÀÿπâ „π∫√‘…∑— (®”π«πÀÿâπ) /1

§«“¡ —¡æ—π∏å ∑“ߧ√Õ∫§√—« √–À«à“ߺŸ∫â √‘À“√

À¡“¬‡Àµÿ : °√√¡°“√∑ÿ°§π‡ªìπ°√√¡°“√ºŸâ¡’Õ”π“®≈ßπ“¡ ‚¥¬„π°“√≈ßπ“¡π—Èπ °√√¡°“√ ÕߧπµâÕß≈ß≈“¬¡◊Õ™◊ËÕ√à«¡°—π·≈–ª√–∑—∫µ√“ ”§—≠¢Õß∫√‘…—∑ /1 √«¡§Ÿà ¡√ ·≈–∫ÿµ√∑’ˬ—߉¡à∫√√≈ÿ𑵑¿“«–

54 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


ª√– ∫°“√≥å∑”ß“π„π√–¬– 5 ªï ¬âÕπÀ≈—ß √–¬–‡«≈“

µ”·Àπàß

∫√‘…∑—

ª√–‡¿∑∏ÿ√°‘®

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‚√ß欓∫“≈°√ÿß∏π ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

‚√ß欓∫“≈ º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 - ªí®®ÿ∫—π °√√¡°“√Õ‘ √– ·≈– ª√–∏“π°√√¡°“√µ√«® Õ∫ 2545 - ªí®®ÿ∫—π ºŸâÕ”π«¬°“√‚§√ß°“√ ª√‘≠≠“µ√’π“π“™“µ‘ 2545 - ªí®®ÿ∫—π √Õß»“ µ√“®“√¬å ª√–®”¿“§°“√‡ß‘π ªí®®ÿ∫—π °√√¡°“√µ≈“¥ ‘π§â“ ‡°…µ√≈à«ßÀπâ“ 2545 - ªí®®ÿ∫—π °√√¡°“√∫—π∑÷°¢âÕµ°≈ß ª√–‡¡‘πº≈√—∞«‘ “À°‘® 2545 - 2549 °√√¡°“√µ√«® Õ∫ 2545 - ªí®®ÿ∫—π °√√¡°“√Õ‘ √– ·≈–°√√¡°“√µ√«® Õ∫ 2547-ªí®®ÿ∫—π ª√–∏“πÀ≈—° Ÿµ√ ª√‘≠≠“‚∑∫√‘À“√∏ÿ√°‘® À≈—° Ÿµ√π“π“™“µ‘

∫√‘…—∑ ‰∑¬‡æ√´‘‡¥π∑åøŸ¥ å ®”°—¥ (¡À“™π)

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º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 ºŸâ®—¥°“√ à«π ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) 2546 - ªí®®ÿ∫—π ºŸâ™à«¬ºŸâ®—¥°“√ ΩÉ“¬°“√‡ß‘π ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 ºŸâ®—¥°“√ à«π 2546 - ªí®®ÿ∫—π ºŸâ™à«¬ºŸâ®—¥°“√ ΩÉ“¬∫—≠™’µâπ∑ÿπ ·≈–ß∫ª√–¡“≥

º≈‘µ ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë º≈‘µ ·≈–®”Àπà“¬¢π¡ªíß·≈–‡∫‡°Õ√’Ë

2545 - ªí®®ÿ∫—π ºŸâ™à«¬ºŸâ®—¥°“√ ΩÉ“¬∫—≠™’∫√‘À“√

∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π)

55 55 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


Information concerning Directors and Executives of President Bakery Public Company Limited as of December 31, 2006 Age (Year)

Education background / Directors skills and duties trainings

1. Mr. Pipat Paniangvait Chairman

67

Masterûs Degree in Business Administration, Thammasat University Bachalor Degree in Education Science Quanzhou Physical Culture institute Peopleûs Republic of China Standford Executive Program at Standford University California, USA. Funded to participated in seminar for Top Management Seminar or Japanese Business (TOPS-V) of The Association for Overseas Technical, Japan Graduated from National Defence College, class 2 National Defence College of Thailand Trained at Havard University, USA. Director Certification Program

366,838

-None-

2. Mr. Apichart Thammanomai Managing Director

57

Bachelorûs Degree in Political Science, Ramkhamhaeng University Mini MBA in Management, Thammasat University Director Certification Program 2005 Director Accreditation Program 2003

560,628

-None-

3. Mr. Kamthorn Tatiyakavee Director

53

Masterûs Degree in Finance, University of Bridgeport Connecticut, USA. Bachalor Degree in Economics Thammasat University Trained by Thai Institute of Directors Association Audit Committee Program 2006 Director Certification Program 2004 Director Accreditation Program 2003

382,215

-None-

4. Mr. Boonpiam Eamroongroj Director

55

Masterûs Degree in Business Administration, Thammasat University Bachalor Degree in Machanic Engineering Chulalongkorn University Director Certification Program

30,000

-None-

Name

56 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

Shareholding (No. of share)/1

Relationship with Directors


The past 5 years of work experience Year

Position

Company

Business type

2002 - Present 2002 - Present 2002 - Present 2002 - Present 2002 - Present 2002 - Present 2002 - Present 2002 - Present 2002 - Present 2003 - Present 2003 - Present 2003 - Present Present Present

Chairman Managing Director Deputy Chairman Chairman Director Director Director Advisory Director Chairman Director Chairman Director Deputy Chairman Chairman

President Bakery Plc. Thai President Foods Plc. President Inter Foods Co., Ltd. President Rice Products Plc. President Holding Co., Ltd. President Danish Foods Co.,Ltd. Thai-Myanmar Success Venture Co.,Ltd. T.M. foods Co.,Ltd. Dai-Ichi Packaging Co.,Ltd. Maekong Delta Success Venture Co.,Ltd. Sungo Machinery (Thailand) Co., Ltd. Saha Pathana Inter-Holding Plc. Northern Technology Co., Ltd. Thai O.P.P Plc.

manufacturer and distributor of bread and bakery products manufacturer and distributor of instant noodles, and biscuits manufacturer and distributor of food manufacturer and distributor of instant noodles Leasing and Purchasing of assets manufacturer and distributor of cookies Investment manufacturer anf distributor of instant noodles manufacturer and distributor of packaging Investment Packing Autimatic Machine Investment Manufacturer of packing machinery Manufacturer and distributor of plastic packaging

2002 - Present 2002 - Present 2002 - Present 2002 - Present

Managing Director Director Director Director

President Bakery Plc. Thai President Foods Plc. President Rice Products Plc. Thai Fujiya Co.,Ltd.

manufacturer and distributor of bread and bakery products manufacturer and distributor of instant noodles,and biscuits manufacturer and distributor of instant noodles manufacturer and distributor of homemade bread and bakery product

2002 - Present 2002 - Present 2002 - Present 2002 - Present 2003 - Present 2004 - Present 2003 - 2006 2003 - 2006 2005 - Present 2006

Managing Director Director Director Director Avisor Director Director Director Independent Director Director and Executive Director

President Holding Co.,Ltd. Thai President Foods Plc. President Bakery Plc. Chiangmai Ruamtoon Thai- Canadian Co.,Ltd. Kerry - Flour Mil s Co.,Ltd. Asset Management Corporation TM Foods co.,Ltd. Government Lottery Office MFC Asset Management Plc. Small and Medium Enterprise Development Bank of Thailand

investment and leasing manufacturer and distributor of instant noodles,and biscuits manufacturer and distributor of bread and bakery products investment manufacturer and distributor of wheat flour Asset Management manufacturer and distributor of instant noodles government agency Fund Management Bank

2002 - Present 2002 - 2004 2002 - 2006 Present Present

Managing Director Director Director Director Director

President Rice Products Plc. President Agri Trading Co., Ltd. Phuphing Dairy Products Co., Ltd. President Bakery Plc. President Inter Food Co., Ltd.

manufacturer and distributor of instant noodles Manufacturer and distributor of rice manufacturer and distributor of milk manufacturer and distributor of bread and bakery products Agency

57 57 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


Age (Year)

Education background / Directors skills and duties trainings

5. Lt Gen Phisal Thepsithar Independent Director

73

Masterûs Degree in Business Administration, Thammasat University High Vocation Certificate in Accounting, Thammasat University Bachalor Degree in Accounting, Thammasat University Bachalor Degree in Commerce, Thammasat University Bachalor Degree in Law, Thammasat University Bachalor Degree in Dentistry University of Medical Sciences (Mahidol University) Director Certification Program

45,000

-None-

6. Mr. Suchat Rattanajiajaroen Plant Director

50

Bachelorûs Degree in Chemistry, Chulalongkorn University Director Certification Program

92,604

Older brother of No. 9

7. Mr. Somsak Anurukpradorn Director and Senior Dept. Manager (Sales Dept.)

51

Mini MBA in Management, Chulalongkorn University Director Accreditation Program

67,489

-None-

8. Ms. Petcharat Anantawichai Director and Senior Dept. Manager (Finance & Accounting Dept.)

38

Bachelorûs Degree in Accounting, Thammasat University Director Certification Program

67,666

-None-

9. Mrs. Sunanta Chuanprapun Director and Senior Dept. Manager (R & D and Qulality Assurance Dept.)

47

Bachelorûs Degree in Chemistry, Kasetsart University Director Certification Program 2006 Director Accreditation Program 2003

71,509

Younger sister of No. 6

10. Mrs. Malee Tangjaisanong Director and Senior Dept. Manager (Product 2 Dept.)

46

Bachelorûs Degree in Economics, Ramkamhaeng University Director Accreditation Program

98,472

-None-

11. Mr. Phimol Rattapat Independent Director and Chairman of Audit Committee

71

Law and attorney,the Bar Association Bachelorûs Degree in Law, Thammasat University Certificate of Applied Psychology Applied Psychology Institute of Thailand Supreme Command Headquarters Director Accreditation Program

45,000

-None-

Name

58 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

Shareholding (No. of share)/1

Relationship with Directors


The past 5 years of work experience Year

Position

2002 - Present 2002 - Present 2002 - Present 2002 - Present

Chairman of the Academic Board 645, Dental Products Independent Director Independent Director Director

Office of Standard Industrial Products (Sor. Mor. Or.), Ministry of Industry Rockworth Plc. President Rice Products Plc. President Bakery Plc.

manufacturer and distributor of furniture manufacturer and distributor of instant noodles manufacturer and distributor of bread and bakery products

2002 - Present

Plant Director

President Bakery Plc.

manufacturer and distributor of bread and bakery products

2002 - Present

Director And Senior Dept. Manager (Sales Dept.)

President Bakery Plc.

manufacturer and distributor of bread and bakery products

2002 - Present

Director and Senior Dept. President Bakery Plc. Manager (Finance & Accounting Dept.)

manufacturer and distributor of bread and bakery products

2002 - 2003

Director and Senior Dept. Manager (R & D Dept.) Director and Senior Dept. Manager (R&D and Quality Assurance Dept.)

President Bakery Plc.

manufacturer and distributor of bread and bakery products

President Bakery Plc.

manufacturer and distributor of bread and bakery products

2002 - Present

Director and Senior Dept. Manager (Product 2 Dept.)

President Bakery Plc.

manufacturer and distributor of bread and bakery products

2002 - Present 2002 - Present 2002 - Present 2002 - Present

Legal Adviser Legal Adviser Independent Director Independent Director and Chairman of Audit Committee Chairman

Advance InfoService Plc. Thanachart Investment Funds Plc. Thanachart Investment Funds Plc. President Bakery Plc.

communications investment funds investment funds manufacturer and distributor of bread and bakery products

NLD Plc.

construction

Present

2003 - Present

Company

Business type government agency auditting industrial product standards

59 59 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


Name

Age (Year)

Education background / Directors skills and duties trainings

Shareholding (No. of share)/1

Relationship with Directors

12. Dr. Yupa Soontrapa Independent Director and Audit Committee

57

Phd. In General Medicine Faculty of Medicine, Sirirat Hospital Master of Medicine, Faculty of of Medicine, Sirirat Hospital Bachelorûs of Medical Science, Mahidol University Director Accreditation Program

45,000

-None-

13. Assoc. Prof. Dr. Kulpatra Sirodom Independent Director and Audit Committee

50

Phd. In finance, University of Pittsburgh , USA. Master Degree in Finance and Banking West Virginia University , USA. Bachalor Degree in Finance and Banking, Thammasat University Director Certification Program

45,000

-None-

14. Ms. Chaweewan Prakongsup Assistant Department Manager Accounting Dept.

45

Bachelorûs Degree in Accounting, Rangsit University Bachalor Degree in Finance and Banking, Ramkhamhaeng University

22,500

-None-

15. Mr. Poolsub Leetrakul Assistant Department Manager Finance Dept.

46

Bachelorûs Degree in Arts, Major in Thai Language, Ramkhamhaeng University

15,000

-None-

16. Mrs. Sirirat Wanich Assistant Department Manager Cpstomg amd Budgeting Dept.

37

Bachalorûs Degree in Accounting, Thammasat University

15,000

-None-

Remark :

All director have authorizing power. Two directors need to sign and affix the companyûs seal to authorize. /1 Inclued spouse and children

60 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


The past 5 years of work experience Year

Position

Company

Business type

2002 - Present 2002 - Present

Physician Independent Director and Audit Committee

Krungthon Hospital President Bakery Plc.

Hospital manufacturer and distributor of bread and bakery products

2002 - Present

Idependent Director and Chairman of Audit Committee Director of International Studies Associate Professor of Finance Director of Agricultural Products Committee State Enterprise Evaluation Memorendum Audit Committee Independent Director and Audit Committee President of MBA program, International program

Thai President Foods Plc.

manufacturer and distributor of instant noodles, and biscuits

Faculty of Commerce and Accounting, Thammasat University Faculty of Commerce and Accounting, Thammasat University Future Agricultural Products Market, Ministry of Commerce Ministry of Finance

University

2002 - Present 2002 - Present Present 2002 - Present 2002 - 2006 2002 - Present 2004 - Present

University government agency ministry

Wan Mutual fund management Company Limited President Bakery Plc.

Mutual fund management Business manufacturer and distributor of bread and bakery products

Faculty of Commerce and Accounting, Thammasat University

University

2002 - Present

Assistant Department President Bakery Plc. Manager (Accounting Dept.)

manufacturer and distributor of bread and bakery products

2002 2003 - Present

Division Manager Assistant Department manager (Finance Dept.)

President Bakery Plc. President Bakery Plc.

manufacturer and distributor of bread and bakery products manufacturer and distributor of bread and bakery products

2002 2003 - Present

Division Manager President Bakery Plc. Assistant Department President Bakery Plc. manager (Costing and Budgeting Dept.)

manufacturer and distributor of bread and bakery products manufacturer and distributor of bread and bakery products

61 61 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


°“√°”°—∫¥Ÿ·≈°‘®°“√ / Good Corporate Governance §≥–°√√¡°“√∫√‘…—∑ª√–°Õ∫¥â«¬°√√¡°“√∑’ˇªìπºŸâ∫√‘À“√ß“π ¢Õß∫√‘…—∑ ·≈–°√√¡°“√∑’ˇªìπÕ‘ √–À√◊Õ§≥–°√√¡°“√µ√«® Õ∫ °“√ªØ‘∫—µ‘ß“π¢Õߧ≥–°√√¡°“√∫√‘…—∑®–µâÕß¡’°“√ªØ‘∫—µ‘µ“¡¢âÕæ÷ß ªØ‘∫—µ‘∑’Ë¥’ ”À√—∫°√√¡°“√∫√‘…—∑®¥∑–‡∫’¬π (Code of Best Practices) µ“¡·π«∑“ߢÕßµ≈“¥À≈—°∑√—æ¬å·Ààߪ√–‡∑»‰∑¬ ‚¥¬§≥–°√√¡°“√ µâÕß∑√“∫∂÷ß∫∑∫“∑Àπâ“∑’Ë·≈–§«“¡√—∫º‘¥™Õ∫«à“ ®–µâÕß„™â§«“¡√Ÿâ §«“¡ “¡“√∂ ·≈–ª√– ∫°“√≥å∑®Ë’ –‡ªìπª√–‚¬™πåµÕà °“√¥”‡π‘π∏ÿ√°‘® ·≈–¡’®√‘¬∏√√¡„π°“√¥”‡π‘π∏ÿ√°‘® µâÕߪؑ∫—µ‘Àπâ“∑’Ë„À⇪ìπ‰ªµ“¡ °ÆÀ¡“¬ «—µ∂ÿª√– ß§å ·≈–¢âÕ∫—ߧ—∫¢Õß∫√‘…—∑ µ≈Õ¥®π¡µ‘∑’˪√–™ÿ¡ ºŸâ∂◊ÕÀÿâπ¥â«¬§«“¡´◊ËÕ —µ¬å ÿ®√‘µ ·≈–§”π÷ß∂÷ߺ≈ª√–‚¬™πå¢Õß∫√‘…—∑ ·≈–ºŸâ∂◊ÕÀÿâπ‡ªì𠔧—≠ ∑—Èßπ’È ∫√‘…—∑¬—ß¡’°√√¡°“√Õ‘ √– ·≈–°√√¡°“√µ√«® Õ∫ ´÷Ëß®–„™â ¥ÿ≈¬æ‘π®‘ ¢ÕßµπÕ¬à“߇ªìπÕ‘ √–„π°“√æ‘®“√≥“°≈¬ÿ∑∏å °“√∫√‘À“√ß“π °“√„™â∑√—欓°√ µ≈Õ¥®π®–∑â«ßµ‘ßÀ√◊Õ§—¥§â“π°“√°√–∑”¢Õß °√√¡°“√Õ◊ËπÊ À√◊ÕΩÉ“¬®—¥°“√„π°√≥’∑’Ë¡’§«“¡‡ÀÁπ¢—¥·¬âß„π‡√◊ËÕß∑’Ë¡’ º≈°√–∑∫µàÕ§«“¡‡∑à“‡∑’¬¡°—π¢ÕߺŸâ∂◊ÕÀÿâπ∑ÿ°√“¬ √«¡∑—ÈßµâÕß®—¥„Àâ ¡’°“√√“¬ß“π∑“ß°“√‡ß‘π √–∫∫°“√§«∫§ÿ¡¿“¬„π ·≈–°“√°”°—∫ ¥Ÿ·≈°‘®°“√„À⇪ìπ‰ªÕ¬à“ß¡’ª√– ‘∑∏‘¿“æ·≈–πà“‡™◊ËÕ∂◊Õ

°“√°”°—∫¥Ÿ·≈°‘®°“√∑’Ë¥’ 1. π‚¬∫“¬‡°’ˬ«°—∫°“√°”°—∫¥Ÿ·≈°‘®°“√ ∫√‘…∑— µ√–Àπ—°∂÷ߧ«“¡ ”§—≠¢Õß°“√°”°—∫¥Ÿ·≈°‘®°“√∑’¥Ë ’ (Good Corporate Governance) ‡æ◊ËÕ„Àâ∫√‘…—∑‡µ‘∫‚µÕ¬à“ß¡—Ëπ§ß ‚¥¬°“√ √â“ß °≈‰°§«∫§ÿ¡°“√¥”‡π‘πß“π¢Õß∫√‘…—∑ „À⇪ìπ‰ªÕ¬à“ß‚ª√àß„ µ√«® Õ∫‰¥â ·≈–‡°‘¥§«“¡‡™◊ËÕ¡—Ë𠧫“¡‡ªìπ∏√√¡µàÕºŸâ∂◊ÕÀÿâπ ≈Ÿ°§â“ ºŸâ¢“¬ ‘π§â“·≈–∫√‘°“√ æπ—°ß“π µ≈Õ¥®π§«“¡√—∫º‘¥™Õ∫µàÕ —ߧ¡ ¥—ßπ—Èπ ∫√‘…—∑ ®÷ߪؑ∫—µ‘µ“¡¢âÕ°”Àπ¥¢Õß°ÆÀ¡“¬ ¢âÕ°”Àπ¥¢Õß ”π—°ß“π §≥–°√√¡°“√°”°—∫À≈—°∑√—æ¬å ·≈–µ≈“¥À≈—°∑√—æ¬å µ≈“¥À≈—°∑√—æ¬å ·Ààߪ√–‡∑»‰∑¬ √«¡∑—ÈßÀ≈—°°“√°“√°”°—∫¥Ÿ·≈°‘®°“√∑’Ë¥’ ´÷Ëߧ≥– °√√¡°“√∫√‘…∑— ‰¥â°”À𥇪ìππ‚¬∫“¬°“√°”°—∫¥Ÿ·≈°‘®°“√∑’¥Ë ’ ‰«â¥ß— π’È 1. ¥”‡π‘π°“√„À₧√ß √â“ß°“√®—¥°“√¢Õß∫√‘…—∑ ¡’°“√°”Àπ¥ ¢Õ∫‡¢µÕ”π“®Àπâ“∑’Ë·≈–§«“¡√—∫º‘¥™Õ∫¢Õߧ≥–°√√¡°“√ ·µà≈–™ÿ¥ ·≈–ºŸâ∫√‘À“√Õ¬à“ß™—¥‡®π 2. ¥”‡π‘π°“√„À⇙◊ËÕ¡—Ëπ‰¥â«à“√“¬ß“π∑“ß°“√‡ß‘π –∑âÕπº≈°“√ ¥”‡π‘πß“π∑’·Ë ∑â®√‘ß ‚¥¬¡’°“√ª√–‡¡‘π·≈–«“ß¡“µ√°“√„π°“√ ªÑÕß°—π·≈–®—¥°“√§«“¡‡ ’ˬ߄ÀâÕ¬Ÿà„π√–¥—∫∑’ˇÀ¡“– ¡ 3. ¥”‡π‘π°“√„À⇙◊ËÕ¡—Ëπ‰¥â«à“°√–∫«π°“√µà“ßÊ ¢Õß∫√‘…—∑·≈–°“√ °”°—∫¥Ÿ·≈ΩÉ“¬∫√‘À“√ ‡ªìπ‰ªÕ¬à“ß¡’ª√– ‘∑∏‘¿“æ ¿“¬„µâ À≈—°°“√°“√∂à«ß¥ÿ≈Õ”π“®∑’Ë‚ª√àß„ ·≈–µ√«® Õ∫‰¥â ¥—ßπ—Èπ ®÷ß„À⧫“¡ ”§—≠µàÕ√–∫∫°“√§«∫§ÿ¡ ·≈–°“√µ√«® Õ∫¿“¬„π 4. ¥”‡π‘ π °“√°— ∫ §«“¡¢— ¥ ·¬â ß ∑“ߺ≈ª√–‚¬™πå ‚¥¬¬÷ ¥ ∂◊ Õ ª√–‚¬™πå¢Õß∫√‘…—∑‡ªìπ∑’˵—Èß ¥â«¬°“√®—¥«“ß√–∫∫°“√ªØ‘∫—µ‘ ß“π∑’Ë‚ª√àß„ √Õ∫§Õ∫·≈–¡’‡Àµÿº≈ 5. ¥”‡π‘π°“√„Àâ¡’°“√‡ªî¥‡º¬¢âÕ¡Ÿ≈Õ¬à“ß∂Ÿ°µâÕßµ“¡§«“¡®√‘ß ‚¥¬°“√‡ªî¥‡º¬π—ÈπµâÕ߉¡à°√–∑∫µàÕª√–‚¬™πåÕ—π™Õ∫∏√√¡ ·≈–‰¡à°àÕ„À⇰‘¥§«“¡‡ ’¬À“¬µàÕ∫√‘…—∑ 6. ¡ÿàß¡—Ëπ Ÿà§«“¡‡ªìπ‡≈‘»„π°“√¥”‡π‘π∏ÿ√°‘® ¬÷¥¡—Ëπ„π°“√ √â“ß §«“¡æ÷ßæÕ„®„Àâ·°à≈Ÿ°§â“ ‚¥¬ √â“ß √√§å ‘Ëß∑’Ë¥’∑’Ë ÿ¥Õ¬Ÿà‡ ¡Õ 7. ª≈Ÿ°Ωíߧÿ≥∏√√¡ √â“ß®‘µ ”π÷°Õ—π¥’ß“¡ æ—≤π“»—°¬¿“æ„Àâ æπ—°ß“π‡®√‘≠°â“«ÀπⓉªæ√âÕ¡°—∫∫√‘…—∑ 8. µ√–Àπ—°·≈–‡§“√æ„π ‘∑∏‘¢ÕߺŸ∂â Õ◊ Àÿπ⠥⫬§«“¡‡∑à“‡∑’¬¡°—π 9. ¥”‡π‘π°“√‚¥¬µ√–Àπ—°∂÷ߧ«“¡√—∫º‘¥™Õ∫µàÕ ‘Ëß·«¥≈âÕ¡ ·≈– —ߧ¡‚¥¬ à«π√«¡

62 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

The Board of Directors consists of Directors, who run the operation of the company and Independent Directors or Audit Committees, who will comply with the Code of Best practices as set forth by SET. They are aware of their duties and responsibilities and will apply their knowledge, skills, and experience to the benefits of the companyûs business. They will also comply with the law, objectives, articles of associations, and resoluitions of Shareholders Meeting with loyalty and ethics in order to protect the interest of the company and shareholders. Independent Directors and Audit Committees will use their own discretion to audit strategies, management and uses of resources. They may raise objections against the acts of other Dircetors of the Management if they feel that such acts may be unjust to or prejudice the rights of shareholders. They also prepare and present accurate financial reports and arrange effective and reliable internal audits.

Good Corporate Governance 1. Good Corporate Governance policies The company acknowledges the importance of Good Corporate Governance. To establish a stable growth, the management mechanism must be transparent, auditable, reliable, fair to shareholders, customers, employees, and socially responsible. The company, therefore, complies with the laws, Office of Securities and Exchange Commission and SET regulations, and the principle of Good Corporate Governance. The Board of Directors set up good corporate governance policies as follows : 1. To establish clear structure of companyûs management through clear scope of authorities, duties and responsibilities of each the Board of Directors, committee and executives. 2. To ensure that financial records reflect the actual work performance. Evaluation, prevention standards and risk management are required to keep the risks to minimum level. 3. To ensure that all companyûs procedures and business management are effective under the principle of transparent countermeasure and auditability. Hence, Internal Control and Internal Audit are considered top priorities. 4. To deal with conflict of interests, based upon companyûs benefits, by establishing transparent and reasonable working systems. 5. To disclose accurate information, where such disclosure must not affect the justifiable benefits nor cause damages to the company. 6. To commit to the business achievement and customer satisfaction through the best creativity possible. 7. To instill ethics, to improve efficiency of employees and to encourage them toward success. 8. To acknowledge and to respect the rights of shareholders with justice. 9. To acknowledge social and environmental responsibilities.


2. ‘∑∏‘·≈–§«“¡‡∑à“‡∑’¬¡°—π¢ÕߺŸâ∂◊ÕÀÿâπ ∫√‘…—∑ ‰¥â°”Àπ¥„Àâ¡’°“√ª√–™ÿ¡ “¡—≠ºŸâ∂◊ÕÀÿâπªï≈–§√—Èß ¿“¬„π ‰¡à‡°‘π 4 ‡¥◊Õπ π—∫·µà«—π ‘Èπ ÿ¥¢Õß√Õ∫ªï∫—≠™’ ‚¥¬„πªï 2549 ∫√‘…—∑ ‰¥â®¥— „Àâ¡°’ “√ª√–™ÿ¡ “¡—≠ºŸ∂â Õ◊ Àÿπâ §√—ßÈ ∑’Ë 27 „π«—π∑’Ë 25 ‡¡…“¬π 2549 ‚¥¬‰¥â®—¥∑”Àπ—ß ◊Õ‡™‘≠ª√–™ÿ¡´÷Ëß√–∫ÿ ∂“π∑’Ë «—𠇫≈“ √–‡∫’¬∫«“√– °“√ª√–™ÿ¡ æ√âÕ¡∑—È߇հ “√ª√–°Õ∫°“√ª√–™ÿ¡·°àºŸâ∂◊ÕÀÿâπ≈à«ßÀπâ“ ‰¡àπâÕ¬°«à“ 10 «—π °àÕπ«—πª√–™ÿ¡ºŸâ∂◊ÕÀÿâπ πÕ°®“°π’È ∫√‘…—∑ ‰¥â ª√–°“»≈ß„πÀπ—ß ◊Õæ‘¡æå√“¬«—π¿“…“‰∑¬ ‡√◊ËÕߧ”∫Õ°°≈à“«‡√’¬° ª√–™ÿ¡ “¡—≠ºŸâ∂◊ÕÀÿâ𠵑¥µàÕ°—π‰¡àπâÕ¬°«à“ 3 «—π °àÕπ«—πª√–™ÿ¡ ·≈–°àÕπ«—πª√–™ÿ¡ ‰¡àπâÕ¬°«à“ 3 «—π ‚¥¬„πªï 2549 ‰¥â≈ߪ√–°“»„π ™à«ß «—π∑’Ë 17 - 19 ‡¡…“¬π ∑’˺à“π¡“ «“√–°“√ª√–™ÿ¡ “¡—≠ºŸâ∂◊ÕÀÿâππ—È𠉥â√—∫°“√æ‘®“√≥“®“°∑’Ë ª√–™ÿ¡§≥–°√√¡°“√∫√‘…—∑ ‡æ◊ËÕ¢Õ§«“¡‡ÀÁπ™Õ∫ ¥—ßπ—Èπ ‡Õ° “√ ª√–°Õ∫°“√ª√–™ÿ¡∑’Ë®–π” àß„Àâ°—∫ºŸâ∂◊ÕÀÿâπæ√âÕ¡°—∫Àπ—ß ◊Õ‡™‘≠ ª√–™ÿ¡π—πÈ ¡’¢Õâ ¡Ÿ≈§√∫∂â«π ‡æ’¬ßæÕ „Àâº∂⟠Õ◊ Àÿπâ „™âª√–°Õ∫°“√µ—¥ ‘π„® ≈ߧ–·ππ „π«“√–µà“ßÊ πÕ°®“°π’È „πÀπ—ß ◊Õ‡™‘≠ª√–™ÿ¡ºŸâ∂◊ÕÀÿâπ ∫√‘…—∑ ‰¥â√–∫ÿ™—¥‡®π∂÷߇հ “√À≈—°∞“π· ¥ß§«“¡‡ªìπºŸâ∂◊ÕÀÿâπ À√◊Õ ºŸâ·∑π¢ÕߺŸâ∂◊ÕÀÿâπ ∑’Ë¡’ ‘∑∏‘‡¢â“√à«¡ª√–™ÿ¡«à“®–µâÕßπ”‡Õ° “√À≈—° ∞“π„¥¡“· ¥ß ·≈–∫√‘…∑— ‰¥âªØ‘∫µ— µ‘ Õà ºŸ∂â Õ◊ Àÿπâ ∑ÿ°√“¬Õ¬à“߇∑à“‡∑’¬¡°—π ‡¡◊ÕË ‡√‘¡Ë °“√ª√–™ÿ¡ ª√–∏“π§≥–°√√¡°“√ ®–™’·È ®ß ‘∑∏‘ ·≈–Àπâ“∑’Ë „π°“√≈ߧ–·ππ‡ ’¬ß µ“¡¢âÕ∫—ߧ—∫¢Õß∫√‘…—∑ °”Àπ¥„Àâπ—∫®”π«π Àÿâπ “¡—≠ 1 Àÿâπ ¡’ ‘∑∏‘„π°“√≈ߧ–·ππ‡ ’¬ß 1 ‡ ’¬ß °“√≈ߧ–·ππ „Àâ°√–∑”‚¥¬‡ªî¥‡º¬ ‚¥¬„™â«‘∏’∑à“π„¥‰¡à‡ÀÁπ¥â«¬°—∫§«“¡‡ÀÁπ ¢Õß §≥–°√√¡°“√ À√◊Õ ß¥ÕÕ°‡ ’¬ß„À⬰ªÑ“¬¢÷πÈ ∂ⓇÀÁπ¥â«¬‰¡àµÕâ ߬°ªÑ“¬ „π√–À«à“ß°“√ª√–™ÿ¡∑à“πª√–∏“π°√√¡°“√ ¬—߇ªî¥‚Õ°“ „À⺟â∂◊ÕÀÿâπ Õ∫∂“¡ ·≈–· ¥ß§«“¡§‘¥‡ÀÁπæ√âÕ¡¢âÕ‡ πÕ·π–µà“ßÊ ‡æ◊ËÕ∫—π∑÷° ª√–‡¥Áπ´—°∂“¡ ·≈–¢âÕ§‘¥‡ÀÁπ∑’Ë ”§—≠·≈–‡ªìπª√–‚¬™πå ‰«â„π √“¬ß“π°“√ª√–™ÿ¡ºŸâ∂◊ÕÀÿâπ 3. ‘∑∏‘¢ÕߺŸâ¡’ à«π‰¥â‡ ’¬ ∫√‘…—∑‰¥â„À⧫“¡ ”§—≠µàÕ ‘∑∏‘¢ÕߺŸâ¡’ à«π‰¥â‡ ’¬∑ÿ°°≈ÿà¡ ‚¥¬ ªØ‘∫—µ‘µ“¡¢âÕ∫—ߧ—∫·≈–°Æ√–‡∫’¬∫¢Õßµ≈“¥À≈—°∑√—æ¬å·Ààߪ√–‡∑» ‰∑¬ ·≈– ”π—°ß“π°”°—∫À≈—°∑√—æ¬å·≈–µ≈“¥À≈—°∑√—æ¬å √«¡∂÷ß°Æ À¡“¬Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß ‡æ◊ËÕ„Àâ ‘∑∏‘¢ÕߺŸâ¡’ à«π‰¥â‡ ’¬‡À≈à“π’ȉ¥â√—∫°“√ ¥Ÿ·≈Õ¬à“ߥ’ µàÕºŸ∂â Õ◊ Àÿπâ ∫√‘…—∑®–¥”‡π‘π∏ÿ√°‘®Õ¬à“ß‚ª√àß„ ¡ÿàß¡—Ëπ„π°“√ √â“ß°“√‡®√‘≠ ‡µ‘∫‚µ ·≈–º≈µÕ∫·∑π∑’Ë¥’„Àâ°—∫ºŸâ∂◊ÕÀÿâπÕ¬à“ßµàÕ‡π◊ËÕß„π√–¬–¬“« µàÕæπ—°ß“π 1. ªØ‘∫µ— µ‘ Õà æπ—°ß“π‚¥¬‡§“√æµàÕ»—°¥‘»Ï √’§«“¡‡ªìπ¡πÿ…¬å ·≈– ‘∑∏‘ æ◊Èπ∞“π¢Õß¡πÿ…¬™π 2. √â“ß ¿“æ·≈– ‘Ëß·«¥≈âÕ¡∑’Ë¥’„π°“√∑”ß“π ‚¥¬§”π÷ß∂÷ߧ«“¡ ª≈Õ¥¿—¬µàÕ™’«‘µ ÿ¢¿“æ ·≈–∑√—æ¬å ‘π¢Õßæπ—°ß“π 3. à߇ √‘¡·≈– π—∫ πÿπ æ—≤𓧫“¡√Ÿâ§«“¡ “¡“√∂¢Õßæπ—°ß“π Õ¬à“ß∑—«Ë ∂÷ß ‡æ◊ÕË „Àâæπ—°ß“π¡’∑°— …–„π°“√∑”ß“π∑’¡Ë ª’ √– ‘∑∏‘¿“æ Õ¬Ÿà‡ ¡Õ‡æ◊ËÕ √â“ߧ«“¡¡—Ëπ§ß„πÕ“™’æ ·≈–„Àâ‚Õ°“ „π°“√ ‡®√‘≠°â“«Àπ⓵“¡»—°¬¿“æ¢Õß·µà≈–§π 4. à߇ √‘¡„Àâæπ—°ß“π¡’ «à π√à«¡„π°“√æ—≤π“ ·≈– √â“ߧ«“¡‡®√‘≠ °â“«Àπâ“„Àâ°—∫∫√‘…—∑ 5. æ‘®“√≥“º≈µÕ∫·∑π¥â«¬§«“¡‡ªìπ∏√√¡ ‡À¡“– ¡°—∫§«“¡√Ÿâ §«“¡ “¡“√∂ §«“¡√—∫º‘¥™Õ∫ ·≈–º≈°“√ªØ‘∫—µ‘ß“π¢Õßæπ—° ß“π·µà≈–§π

2. Rights and equality of shareholders The company holds Shareholders Meeting annually, within 4 months, commencing on the end of a fiscal year. In 2006, the company held the 27th Shareholders Meeting on April 25, 2006. The invitation letters stating venue, date, time and codes along with necessary documents were sent to shareholders not less than 10 days prior to the meeting. Moreover, the company also made the announcement, calling for meeting, in Thai newspapers for 3 consecutive days and 3 days prior to the meeting. In 2006, the announcement was published during April 17 - 19. The Shareholders Meeting was called upon by the Board of Directors for the approval purpose. Hence, the documents, together with the invitation letter, sent to shareholders must be complete and sufficient for them to make a decision based on the information. Moreover, the invitation letter clearly stated the required shareholding documents of the shareholders or their proxiesû to be presented at the meeting. This was equally treated among the shareholders. As the meeting commenced, the Chairman explained the rights and duties in voting according to the companyûs regulations of which one common share is counted for one vote. Voting should be done openly by raising a sign and otherwise for objections against the Board of Directors or not voting. During the meeting, the chairman allowed the shareholders to inquire, suggest, and record any necessary information and to present important ideas that may be benefits. 3. Rights of all concerned parties Giving the importance to the rights of all concerned parties, the company has always complied with the regulations of SET and SEC, including other related laws to assure that all the rights are protected and taken care of. To the shareholders The company will uphold the transparency of the business and commit the long-term growth and interests of the shareholders. To employees 1. To treat employees with respect regarding human rights. 2. To create effective work environment by considering employeeûs safety, health and belonging. 3. To encourage and promote the development of employeeûs knowledge and skills to ensure work efficiency and to create career growth in respect with their ability and competency. 4. To encourage employees to participate and involve in the development and achievement of the company. 5. To provide appropriate and fair remuneration according to each employeeûs skills, ability, responsibility and work performance.

63 63 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


µàÕ§Ÿà§â“ 1. ªØ‘∫—µ‘„À⇪ìπ‰ªµ“¡¢âÕµ°≈ß ‡ß◊ËÕπ‰¢∑“ß°“√§â“ 2. ·≈°‡ª≈’¬Ë 𧫓¡√Ÿâ √à«¡°—πæ—≤π“ ‘π§â“·≈–∫√‘°“√‡æ◊ÕË ‡æ‘¡Ë §ÿ≥§à“ „Àâ·°à ‘π§â“·≈–∫√‘°“√ 3. √â“ß —¡æ—π∏¿“æ ·≈–§«“¡‡¢â“„®∑’Ë¥’µàÕ°—π 4. ‰¡à‡√’¬° ·≈–‰¡à√—∫∑√—æ¬å ‘πÀ√◊Õª√–‚¬™πåÕ◊Ëπ„¥ ´÷ËßÕ¬ŸàπÕ°‡Àπ◊Õ ¢âÕµ°≈ß∑“ß°“√§â“ µàÕ‡®â“Àπ’È ∫√‘…—∑ ªØ‘∫—µ‘µ“¡‡ß◊ËÕπ‰¢°“√°Ÿâ¬◊¡‡ß‘πµ“¡¢âÕµ°≈ß µàÕ≈Ÿ°§â“ 1. ¥”‡π‘π∏ÿ√°‘® ‚¥¬¬÷¥À≈—°§«“¡æ÷ßæÕ„® „π ‘π§â“·≈–∫√‘°“√¢Õß ≈Ÿ°§â“‡ªìπ∑’˵—Èß 2. ¥”‡π‘π∏ÿ√°‘®‚¥¬¬÷¥∂◊Õ§«“¡´◊ËÕ —µ¬å ¬ÿµ‘∏√√¡ ·≈–¡’πÈ”„® 3. √—°…“§«“¡≈—∫∑“ß°“√§â“¢Õß≈Ÿ°§â“ 4. æ—≤π“ ‘π§â“·≈–∫√‘°“√„À⇪ìπ‡≈‘» µ√ßµ“¡§«“¡µâÕß°“√¢Õß ≈Ÿ°§â“ §‘¥§âππ«—µ°√√¡„À¡àÊ ‡æ◊ËÕ‡æ‘Ë¡§ÿ≥§à“„Àâ·°à ‘π§â“·≈– ∫√‘°“√Õ¬à“ßµàÕ‡π◊ËÕß 5. ‡æ◊ÕË „Àâº∫⟠√‘‚¿§‰¥â√∫— ª√–‚¬™πå ߟ ÿ¥ ®÷߬÷¥∂◊ÕÀ≈—°ªØ‘∫µ— ‘ 4 ª√–°“√§◊Õ 5.1 „™â«—µ∂ÿ¥‘∫¥’∑’Ë ÿ¥ ‡æ◊ËÕ„À≥âº≈‘µ¿—≥±å∑’Ë¡’§ÿ≥¿“楒∑’Ë ÿ¥ 5.2 æ—≤π“º≈‘µ¿—≥±å ‡æ◊ÕË πÕߧ«“¡µâÕß°“√∑“ß‚¿™π“°“√¢Õß §π‰∑¬ Õ¬à“߉¡àÀ¬ÿ¥π‘Ëß 5.3 æ—≤π“‡∑§‚π‚≈¬’°“√º≈‘µ ·≈–°“√®—¥°“√ ‡æ◊ÕË √â“ߧÿ≥¿“æ „À⥒¬‘Ëߢ÷ÈπÕ¬Ÿà‡ ¡Õ 5.4 ¬÷¥∂◊ÕÀ≈—°§«“¡ª≈Õ¥¿—¬ ¥ –Õ“¥ ‡æ◊ËÕ„À⺟â∫√‘‚¿§‰¥â√—∫ ‘Ëß∑’Ë¥’∑’Ë ÿ¥ µàÕ§Ÿà·¢àß ∫√‘…—∑ ª√–惵‘µ“¡°√Õ∫°µ‘°“°“√·¢àߢ—π ‚¥¬À≈’°‡≈’ˬ߫‘∏’°“√ ‰¡à ÿ®√‘µ‡æ◊ËÕ∑”≈“¬§Ÿà·¢àß µàÕ™ÿ¡™π —ߧ¡ ·≈– ‘Ëß·«¥≈âÕ¡ 1. ¥”‡π‘π∏ÿ√°‘® ‚¥¬§”π÷ß∂÷ߺ≈°√–∑∫µàÕ∑√—欓°√∏√√¡™“µ‘·≈– ‘ßË ·«¥≈âÕ¡ 2. √â“ߧ«“¡ —¡æ—π∏å∑’Ë¥’ µàÕ™ÿ¡™π ·≈– —ߧ¡ ‚¥¬ à«π√«¡‡æ◊ËÕ°“√ Õ¬Ÿà√à«¡°—πÕ¬à“ß —𵑠ÿ¢ 3. π—∫ πÿπ°‘®°√√¡Õ—π‡ªìπª√–‚¬™πåµàÕ™ÿ¡™π —ߧ¡‚¥¬ à«π√«¡ ·≈–«—≤π∏√√¡Õ—π¥’ß“¡ 4. °“√ª√–™ÿ¡ºŸâ∂◊ÕÀÿâπ ∫√‘…∑— °”Àπ¥„Àâ¡°’ “√ª√–™ÿ¡„À≠à “¡—≠ºŸ∂â Õ◊ Àÿπâ ªï≈–§√—ßÈ ¿“¬„π ‰¡à‡°‘π 4 ‡¥◊Õπ π—∫®“°«—πªî¥∫—≠™’ß∫¥ÿ≈ß«¥ ‘Èπªï ‚¥¬®– àßÀπ—ß ◊Õ ‡™‘≠ª√–™ÿ¡æ√âÕ¡‡Õ° “√ª√–°Õ∫·°àºŸâ∂◊ÕÀÿâπ≈à«ßÀπâ“ ‰¡àπâÕ¬°«à“ 10 «—π °àÕπ«—πª√–™ÿ¡ πÕ°®“°π’ÈÀ“°¡’§«“¡®”‡ªìπ µâÕ߇ πÕ«“√–摇»… ‡ªìπ°√≥’‡√àߥà«π ´÷Ëß°√–∑∫À√◊Õ‡°’ˬ«‚¬ß°—∫º≈ª√–‚¬™πå¢ÕߺŸâ∂◊ÕÀÿâπ À√◊Õ‡°’ˬ«¢âÕß„π‡ß◊ËÕπ‰¢ À√◊Õ°Æ√–‡∫’¬∫¢Õß∑“ß√“™°“√∑’˵âÕ߇ πÕ ¢ÕÕπÿ¡µ— ®‘ “°ºŸ∂â Õ◊ Àÿπâ ∫√‘…∑— ®–‡√’¬°ª√–™ÿ¡«‘ “¡—≠ºŸ∂â Õ◊ Àÿπâ ‡ªìπ°√≥’‰ª „π°“√ª√–™ÿ¡ºŸâ∂◊ÕÀÿâπ ∫√‘…—∑ ‰¥â𔇠πÕ‡√◊ËÕß∑’Ë ”§—≠„À⺟â∂◊ÕÀÿâπ æ‘®“√≥“Õπÿ¡—µ‘ ‚¥¬‰¥â∫√√®ÿ‡√◊ËÕßµà“ßÊ ∑’Ë ”§—≠Õ¬à“ߧ√∫∂â«πµ“¡ °ÆÀ¡“¬ ¢âÕ°”Àπ¥¢Õßµ≈“¥À≈—°∑√—æ¬å ·≈–¢âÕ∫—ߧ—∫¢Õß∫√‘…—∑ ‰¥â Õ”π«¬§«“¡ –¥«°„Àâ·°àº∂⟠Õ◊ Àÿπâ ¡’ ∑‘ ∏‘Õ¬à“߇∑à“‡∑’¬¡°—π „π°“√´—°∂“¡ ·≈–¢âÕ§‘¥‡ÀÁπ∑’Ë ”§—≠‰«â„π√“¬ß“π°“√ª√–™ÿ¡ „π°“√ª√–™ÿ¡ “¡—≠ ºŸâ∂◊ÕÀÿâπ ªï 2549 ¡’°√√¡°“√‡¢â“√à«¡ª√–™ÿ¡∑—Èß ‘Èπ 13 ∑à“π ´÷Ëß√«¡∂÷ß ª√–∏“π §≥–°√√¡°“√ ª√–∏“π§≥–°√√¡°“√µ√«® Õ∫ ºŸâ Õ∫ ∫—≠™’√—∫Õπÿ≠“µ À√◊Õ µ—«·∑π ‰¥â‡¢â“√à«¡™’È·®ßµÕ∫¢âÕ´—°∂“¡ „Àâ°—∫ ºŸâ∂◊ÕÀÿâπ

64 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

To partners 1. To deal business in regard with trade agreements and their terms and conditions. 2. To exchange knowledge and improve products and services to create greater values. 3. To establish strong relationship and mutual understanding. 4. To prevent any actions regarding financial concerns or other benefits, which are not in the trade agreement. To creditors: The compamy follows all conditions of the loan agreement. To customers 1. To do business in regard with customerûs satisfaction on products and services. 2. To do business with loyalty, fairness, and considerateness. 3. To keep customerûs trade confidentiality. 4. To develop products and services in regard with the needs of consumers and continuously develop innovation to create greater values. 5. To provide maximum benefits to consumers, 4 rules should be followed : 5.1 To use the best raw materials for the best quality products. 5.2 To continuously develop products to meet the needs of customers. 5.3 to continuously develop effective production technology and management for better quality. 5.4 To maintain safety, freshness and hygiene for th benefits of consumers. To competitors The company plays by the rules and avoids any fraud to destroy competitors. To society and environment 1. To do business with concerns on environment and natural resources. 2. To establish good relationship with community and society for mutual benefits. 3. To support activities that benefit community, society and culture. 4. Shareholders Meeting The company holds Shareholders Meeting annually, within 4 months, commencing on the end of a fiscal year. Invitation letters and related documents will be sent to shareholders not less than 10 days prior to the meeting. In case the need for special agenda which may affect or relate to shareholderûs benefits or situations or laws and regulations, the company may call for an Extraordinary Meeting, on the case by case basis. In Shareholders Meeting, the company presents matters for the shareholders to approve. Hence, they must be completed according to the law, SET regulations and the companyûs regulations. The meeting will provide convenience and sufficient time, allow all shareholders to equally present their ideas and suggestions and make records in the Minutes of the Meeting. In 2006, there were 13 Directors participating in the Shareholders Meeting, including Chairman, Board of Directors, Chairman of Audit Committee and authorized auditor or representative, to respond to the inquiries of the shareholders.


5. ¿“«–ºŸâπ”·≈–«‘ —¬∑—»πå §≥–°√√¡°“√∫√‘…∑— ¡’ «à π√à«¡„π°“√„À⧫“¡‡ÀÁπ™Õ∫ «‘ ¬— ∑—»πå ·≈–¿“√°‘®¢Õß∫√‘…—∑ ·≈–‡æ◊ËÕ∑’Ë®–¥”‡π‘π°“√ „À⇪ìπ‰ªµ“¡«‘ —¬∑—»πå ·≈–¿“√°‘®∑’ˉ¥â«“߉«â ΩÉ“¬∫√‘À“√‰¥â¡’°“√·µàßµ—Èߧ≥–∑”ß“π·ºπ °≈¬ÿ∑∏å¢÷Èπ ‡æ◊ËÕ°”Àπ¥·ºπ°≈¬ÿ∑∏å√«¡¢Õß∫√‘…—∑ ·≈–®—¥∑”·ºπ °≈¬ÿ∑∏å¢Õß·µà≈–Àπ૬ߓπ Õ—π®–‡ªìπ·π«∑“ß„π°“√¥”‡π‘πß“π √«¡∑—È߉¥â®—¥„Àâ¡’√–∫∫°“√µ‘¥µ“¡ ª√—∫ª√ÿß ·≈–ª√–‡¡‘πº≈°“√ ¥”‡π‘πß“π‡ª√’¬∫‡∑’¬∫°—∫·ºπß“π ·≈–ß∫ª√–¡“≥∑’Ë°”À𥉫â ∑—Èßπ’È ‡æ◊ÕË ‡ªìπ°“√‡æ‘¡Ë ¡Ÿ≈§à“ Ÿß ÿ¥„Àâ°∫— ∫√‘…∑— ‚¥¬¡’« ‘ ¬— ∑—»πå ·≈–¿“√°‘® ¥—ßπ’È «‘ —¬∑—»πå (Vision) ‡ªìπºŸπâ ”„π°“√º≈‘µ·≈–®—¥®”Àπà“¬º≈‘µ¿—≥±å‡∫‡°Õ√’∑Ë °ÿ ª√–‡¿∑ ∑’Ë “¡“√∂ √â“ߧ«“¡π‘¬¡ ·≈–§«“¡æ÷ßæÕ„® Ÿß ÿ¥„Àâ°—∫ºŸâ∫√‘‚¿§ ¿“√°‘® (Mission) 1. ¡ÿàß¡—Ëπæ—≤π“·≈–º≈‘µ ‘π§â“∑’ˉ¥â¡“µ√∞“π ∑—Èߧÿ≥¿“æ §«“¡ ª≈Õ¥¿—¬ ·≈–§ÿ≥§à“∑“ß‚¿™π“°“√ 2. „™â‡∑§‚π‚≈¬’„π°“√º≈‘µ∑’Ë∑—π ¡—¬·≈–¡’ª√– ‘∑∏‘¿“æ Ÿß 3. æ—≤π“√–∫∫∫√‘À“√ ·≈–°“√®—¥°“√∑’¡Ë ª’ √– ‘∑∏‘¿“æÕ¬à“ßµàÕ‡π◊ÕË ß 4. √â“ߧ«“¡‡™◊ËÕ¡—Ëπ·≈–§«“¡æ÷ßæÕ„®„À⺟â∑’Ë¡’ à«π‡°’ˬ«¢âÕß „π¥â“π∫∑∫“∑Àπâ“∑’Ë ·≈– §«“¡√—∫º‘¥™Õ∫„π°“√ªØ‘∫—µ‘ß“π¢Õß §≥–°√√¡°“√∫√‘…—∑ ·≈–ΩÉ“¬∫√‘À“√∫√‘…—∑ ‰¥â®—¥„Àâ¡’°“√·∫àß·¬°°—π Õ¬à“ß™—¥‡®π ∑—Èߥâ“π‚§√ß √â“ß·≈–°“√ªØ‘∫—µ‘µ“¡Àπâ“∑’Ë ¡’°“√°”Àπ¥ √–¥—∫Õ”π“®¥”‡π‘π°“√„π·µà≈–¥â“π‰«âÕ¬à“ß™—¥‡®π √«¡∑—È߉¥â¡’°“√ ◊ËÕ “√∫∑∫“∑Àπâ“∑’Ë·≈–§«“¡√—∫º‘¥™Õ∫¥—ß°≈à“« µàÕºŸâ∑’ˇ°’ˬ«¢âÕß Õ¬à“ß ¡Ë”‡ ¡Õ ‚¥¬‡©æ“–°“√≈ßπ“¡ºŸ°æ—π∫√‘…—∑ ‰¥â°”À𥇪ìπ ≈“¬≈—°…≥åÕ—°…√‰«â·≈â««à“ „Àâ°√√¡°“√ Õߧπ≈ß≈“¬¡◊Õ™◊ËÕ√à«¡°—π ·≈–ª√–∑—∫µ√“ ”§—≠¢Õß∫√‘…—∑ ‚¥¬§≥–°√√¡°“√Õ“®°”Àπ¥™◊ËÕ °√√¡°“√ºŸâ¡’Õ”π“®≈ßπ“¡ºŸ°æ—π∫√‘…—∑æ√âÕ¡ª√–∑—∫µ√“ ”§—≠¢Õß ∫√‘…—∑ µ“¡¢âÕ∫—ߧ—∫ ¢Õß∫√‘…—∑ ∑—ßÈ π’°È √√¡°“√∑ÿ°∑à“π ¡’§≥ ÿ ¡∫—µµ‘ “¡°Æ¢âÕ∫—ߧ—∫¢Õßµ≈“¥ À≈—° ∑√— æ ¬å · Àà ß ª√–‡∑»‰∑¬ ·≈–‡ªì π ºŸ â ∑ ’ Ë ¡ ’ § «“¡√Ÿ â §«“¡ “¡“√∂ ¡’»—°¬¿“æ ‚¥¬¡’°√√¡°“√ 9 ∑à“𠉥âºà“π°“√Õ∫√¡¢Õß ∂“∫—π IOD „πÀ≈—° Ÿµ√ Director Certification Program (DCP) ¢Õß ¡“§¡ à߇ √‘¡ ∂“∫—π°√√¡°“√∫√‘…∑— ‰∑¬ ·≈– ¡’°√√¡°“√Õ’° 4 ∑à“π ‰¥âº“à πÀ≈—° Ÿµ√ Director Accreditation Program (DAP) ´÷Ëß∑—Èß 2 À≈—° Ÿµ√ ‡ªìπÀ≈—° Ÿµ√ ∑’Ë ”§—≠·≈–®”‡ªìπÕ¬à“߬‘ËßµàÕ∫∑∫“∑Àπâ“∑’Ë·≈–§«“¡√—∫º‘¥™Õ∫¢Õß °√√¡°“√ 6. §«“¡¢—¥·¬âß∑“ߺ≈ª√–‚¬™πå ‡æ◊ÕË „Àâ°“√∫√‘À“√ß“π‡ªìπ‰ªÕ¬à“ß¡’ª√– ‘∑∏‘¿“æ ·≈–‡æ◊ÕË ªÑÕß°—𠧫“¡¢—¥·¬âß∑“ߺ≈ª√–‚¬™πå §≥–°√√¡°“√®÷ß°”Àπ¥„Àâ¡’¡“µ√°“√ °“√∑”√“¬°“√√–À«à“ß °—π°—∫∫ÿ§§≈∑’ËÕ“®¡’§«“¡¢—¥·¬âß ¥—ßπ’È 1. °√≥’∑’ˇªìπ√“¬°“√∑’ˇªìπª°µ‘ª√–®” ·≈–∑”°—πµàÕ‡π◊ËÕ߉ª µ≈Õ¥„πÕ𓧵 ΩÉ“¬∫√‘À“√·≈–®—¥°“√ “¡“√∂¥”‡π‘π°“√‰¥â ‚¥¬®–µâÕßÕ∏‘∫“¬‰¥â«à“ √“§“∑’Ë´◊ÈÕ¢“¬π—Èπ‡ªìπ√“§“¬ÿµ‘∏√√¡ §ÿ≥¿“æ ‘π§â“ ·≈–∫√‘°“√‡ªìπ∑’ˬա√—∫ ·≈–‡ß◊ËÕπ‰¢Õ◊ËπÊ ∑’Ë ®”‡ªìπ ∑’Ë®–π”¡“µ—¥ ‘π „π°“√∑”√“¬°“√¥—ß°≈à“« ΩÉ“¬ ∫√‘À“√·≈–®—¥°“√ ‰¥âæ‘®“√≥“·≈⫇ÀÁπ«à“ °àÕ„À⇰‘¥ª√–‚¬™πå Ÿß ÿ¥µàÕ∫√‘…—∑ ‚¥¬®–µâÕ߇°Á∫‡Õ° “√À≈—°∞“πµà“ßÊ ‡æ◊ËÕπ” ¡“„™â„π°“√ª√–°Õ∫§”Õ∏‘∫“¬ µàÕ§≥–°√√¡°“√µ√«® Õ∫

5. Leadership and vision The Board of Directors involves in approvals, vision, and the business of the company to proceed in respect with the set vision and objectives. The Board of Directors appointed the strategy committee to establish strategic plans for each division to carry out. It also set up the systems for follow up, improvement, and assessment of work performance in comparison with work plan and budget to create a greater value for the company. Vision and mission are as follows : Vision The companyûs vision is to be the leader in producing and distributing all kinds of bakery products that bring the highest satisfaction to customers and earn the greatest popularity from them. Mission 1. To strive for excellence in safety and nutrition. 2. To employ medern & efficient technology. 3. To continuously improve management. 4. To promote satisfaction & confidence of stakeholders. Additionally, the Board of Directors also sees the importance of internal control by setting up internal audit to supervise and evaluate any corporate activities. The authorities and responsibilities of the Board of Directors and Management are clearly differentiated in terms of structure and duties. All concerned parties are constantly informed such authorities and responsibilities. The signing to bind to the company, in particular, is stipulated in writing, stating that any 2 Directors sign their name with the company seal affixed. Whereby, the Board of Directors may authorize any 2 Directors to do so in accordance with the articles of associate. All Directors have been qualified under the rules and regulations of SET. They are also well educated and highly competent. There were 8 Directors, who have passed the training at IOD for Director Certification Program (DCP) by Thai Institute of Directors Association. The other 5 Directors have passed the Directors Accreditation Program (DAP). Both programs are of the essence for the roles and responsibilities of the Directors. 6. Conflict of Interests In managing business effectively and preventing any conflict of interests, the Board of Directors set up the code of conduct to deal with parties for which conflicts may arise. 1. In case of regular transactions, the management team can carry on the process as usual but need to clarify the criteria of purchase price, product quality, service acceptance and other conditions used to make a decision on such the process, ensuring maximum benefits to the company. All documents must be kept and used to present before the Audit Committee.

65 65 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


2. °√≥’∑’ˇªìπ√“¬°“√∑’ˉ¡à‰¥â‡ªìπ‡√◊ËÕߪ°µ‘ª√–®” ·µà‡ªìπ√“¬°“√ ∑’ˇªìππ—¬ ”§—≠ À“°∫√‘…—∑ ¡’°“√∑”√“¬°“√ „π≈—°…≥–‡™àππ’È °—∫∫ÿ§§≈∑’ËÕ“®¡’§«“¡¢—¥·¬âß„πÕ𓧵 ®–µâÕß„Àâ§≥– °√√¡°“√µ√«® Õ∫ ‡ªìπºŸ„â À⧫“¡‡ÀÁπ‡°’¬Ë «°—∫§«“¡‡À¡“– ¡ ¢Õß√“¬°“√¥—ß°≈à“« À“°§≥–°√√¡°“√µ√«® Õ∫‰¡à¡’§«“¡ ™”π“≠„π°“√æ‘®“√≥“√“¬°“√√–À«à“ß°—π∑’ˇ°‘¥¢÷Èπ §≥– °√√¡°“√µ√«® Õ∫®–¢Õ„Àâ∫√‘…—∑®—¥„Àâ¡’∫ÿ§§≈∑’Ë¡’§«“¡√Ÿâ §«“¡™”π“≠摇»… ‡™àπ ºŸâ Õ∫∫—≠™’ À√◊ÕºŸâª√–‡¡‘π√“§“ ∑√—æ¬å ‘π À√◊Õ ”π—°ß“π°ÆÀ¡“¬ ‡ªìπµâπ ∑’ˇªìπÕ‘ √–®“° ∫√‘…—∑·≈–∫ÿ§§≈∑’ËÕ“®¡’§«“¡¢—¥·¬âß ‡ªìπºŸâ„À⧫“¡‡ÀÁπ ‡°’ˬ«°—∫√“¬°“√√–À«à“ß°—π¥—ß°≈à“« ”À√—∫‡√◊ËÕß°“√ªÑÕß°—π°“√„™â¢âÕ¡Ÿ≈¿“¬„π „π∑“ß¡‘™Õ∫ Õ—π®– °àÕ„À⇰‘¥§«“¡‰¡à‡ªìπ∏√√¡µàÕºŸâ∂◊ÕÀÿâπ∫√‘…—∑ ¡’°“√°”Àπ¥ çπ‚¬∫“¬ §” —Ëß ·≈–«‘∏’°“√¥Ÿ·≈°√√¡°“√·≈–ºŸâ∫√‘À“√ „π°“√π”¢âÕ¡Ÿ≈¿“¬„π ¢Õß∫√‘…—∑ ‰ª„™â‡æ◊ËÕª√–‚¬™πå à«πµπé (´÷Ëßπ‚¬∫“¬¥—ß°≈à“«‰¥â∂Ÿ° ∫—π∑÷°‡ªìπ≈“¬≈—°…≥åÕ—°…√‰«â„π√“¬ß“π°“√ª√–™ÿ¡§≥–°√√¡°“√ ∫√‘…—∑§√—Èß∑’Ë 7/2545) ∑—Èßπ’È ”À√—∫°“√´◊ÈÕ¢“¬À≈—°∑√—æ¬å∫√‘…—∑ ¢Õß °√√¡°“√·≈–ºŸâ∫√‘À“√ ∫√‘…—∑ ‰¥â·®âß„Àâ°√√¡°“√·≈–ºŸâ∫√‘À“√√“¬ß“𠇪≈’ˬπ·ª≈ß°“√∂◊ÕÀ≈—°∑√—æ¬åµàÕ ”π—°ß“π°”°—∫À≈—°∑√—æ¬å·≈– µ≈“¥À≈—°∑√—æ¬å µ“¡∑’Ë°”À𥉫â„π¡“µ√“ 59 ·Ààßæ√–√“™∫—≠≠—µ‘ À≈—°∑√—æ¬å·≈–µ≈“¥À≈—°∑√—æ¬å æ.».2535 ·≈–‰¥â∫√√®ÿ«“√–‡√◊ËÕß°“√ ∂◊Õ§√ÕßÀ≈—°∑√—æ¬å¢Õß°√√¡°“√·≈–ºŸâ∫√‘À“√‰«â„π°“√ª√–™ÿ¡§≥– °√√¡°“√∫√‘…—∑∑ÿ°§√—Èß 7. ®√‘¬∏√√¡∑“ß∏ÿ√°‘® ∫√‘…—∑ ¬÷¥¡—Ëπ„π°“√°√–∑”„π ‘Ëß∑’Ë∂Ÿ°µâÕß ®÷߉¥âÕÕ°¢âÕæ÷ߪؑ∫—µ‘ ‡°’ˬ«°—∫®√‘¬∏√√¡∏ÿ√°‘® ·≈–®√√¬“∫√√≥æπ—°ß“π ‡æ◊ËÕ‡ªìπ·π«∑“ß °“√¥”‡π‘π°‘®°“√¢Õß∫√‘…—∑ °√√¡°“√ ºŸâ∫√‘À“√ ·≈– æπ—°ß“π∑ÿ°§π ¡’¿“√–Àπâ“∑’Ë√à«¡°—π„π°“√ªØ‘∫—µ‘Àπâ“∑’˥⫬§«“¡´◊ËÕ —µ¬å ÿ®√‘µ ¿“¬ „µâ°√Õ∫¢Õß°ÆÀ¡“¬ ·≈–¿“¬„π¢Õ∫‡¢µ§«“¡√—∫º‘¥™Õ∫¢Õßµπ √«¡∑—ßÈ µâÕß„™â«®‘ “√≥≠“≥Õ¬à“ß√Õ∫§Õ∫„π°“√µ—¥ ‘π„®¥”‡π‘π°“√„¥Ê ≈–‡«âπ°“√°√–∑”∑’Ë®–°àÕ„À⇰‘¥§«“¡‡ ’¬À“¬µàÕ∫√‘…—∑ ·≈– à«π√«¡ 8. °“√∂à«ß¥ÿ≈¢Õß°√√¡°“√∑’ˉ¡à‡ªìπºŸâ∫√‘À“√ §≥–°√√¡°“√¢Õß∫√‘…—∑¡’®”π«π 13 ∑à“π ª√–°Õ∫¥â«¬ - °√√¡°“√∑’ˇªìπºŸâ∫√‘À“√ 6 ∑à“π - °√√¡°“√∑’ˉ¡à‡ªìπºŸâ∫√‘À“√ 3 ∑à“π - °√√¡°“√µ√«® Õ∫·≈–Õ‘ √– 4 ∑à“π („π°√√¡°“√Õ‘ √– 4 ∑à“ππ’È ¡’ 3 ∑à“𠇪ìπ°√√¡°“√µ√«® Õ∫) §≥–°√√¡°“√∫√‘…∑— ¡’Àπâ“∑’√Ë ∫— º‘¥™Õ∫„π°“√ªØ‘∫µ— À‘ πâ“∑’„Ë À⇪ì𠉪µ“¡°ÆÀ¡“¬ «—µ∂ÿª√– ß§å ·≈–¢âÕ∫—ߧ—∫¢Õß∫√‘…—∑ µ≈Õ¥®π¡µ‘ ¢Õß∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâπ¥â«¬§«“¡´◊ËÕ —µ¬å ÿ®√‘µ ·≈–√–¡—¥√–«—ß√—°…“º≈ ª√–‚¬™πå¢Õß∫√‘…—∑ ‚¥¬°√√¡°“√∫√‘…—∑ ¡’«“√–°“√¥”√ßµ”·Àπàß∑’Ë ·πàπÕπ ´÷Ëßµ“¡¢âÕ∫—ߧ—∫¢Õß∫√‘…—∑ °”À𥉫â«à“ „π°“√ª√–™ÿ¡ “¡—≠ª√–®”ªï∑ÿ°§√—Èß „Àâ°√√¡°“√®”π«π 1 „π 3 ÕÕ°®“°µ”·Àπàß ‚¥¬°√√¡°“√∑’Ë®–µâÕßÕÕ°®“°µ”·Àπàß„πªï·√°·≈–ªï∑’Ë Õß ¿“¬À≈—ß ®¥∑–‡∫’¬π∫√‘…—∑π—Èπ „Àâ®—∫©≈“°°—π«à“ºŸâ„¥®–ÕÕ° à«πªïÀ≈—ßÊ µàÕ‰ª „Àâ°√√¡°“√∑’ËÕ¬Ÿà„πµ”·Àπàßπ“π∑’Ë ÿ¥π—È𠇪ìπºŸâÕÕ°®“°µ”·Àπàß °√√¡°“√´÷Ëßæâπ®“°µ”·Àπàß·≈â« Õ“®‰¥â√—∫‡≈◊Õ°µ—Èß„À¡à‰¥â 9. °“√√«¡À√◊Õ·¬°µ”·Àπàß ª√–∏“π°√√¡°“√∫√‘…∑— ‡ªìπ°√√¡°“√∑’‰Ë ¡à¡ ’ «à π√à«¡„π°“√∫√‘À“√ ·≈–‰¡à‡ªìπ∫ÿ§§≈‡¥’¬«°—∫°√√¡°“√ºŸâÕ”π«¬°“√ ∑—Èßπ’È ¡’°“√·¬° Õ”π“®Àπâ“∑’Ë√–À«à“ß°—πÕ¬à“ß™—¥‡®π

66 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

2. In case of irregular but relevant transactions that may cause a conflict of interests, the Audit Committee will approve such transactions. If they are not competent to do so, the company may hire independent experts such as an auditor or a law firm to audit the transactions To prevent the exploitation of internal information, which may cause unfairness to the shareholders, the company has set up çPolicies and rules and regulations of Director and the Management in using company information for personal purpose.é The policies were recorded in writing in the Minutes of the Board of Directors Meeting no. 7/2002. Any trade of the company assets by the Directors and the Management, the company will inform them to report a change of the assets holding to the Office of the Secutities and Exchange Commission under Section 59, Securities and Exchange Commission Act, 1992. The holding of the assets by the Directors and the Management will be informed at every Board of Directors Meeting. 7. Business ethics The company believes in business ethics and therefore issued a procedure concerning business ethics and employee integrity. The Directors, Management, and employees are encouraged to work with loyalty and honesty within the scope of the laws and their responsibilities. They must also use their discretion to avoid any action that may cause damages to the company and the public. 8. Countermeasure of Non-Management Directors There are 13 Directors in the companyûs Board of Directors, which consists of : - 6 Directors - 3 Directors (Non-executive) - 4 Auditing and Independent Directors (3 Directors are Auditing Directors) The Board of Directors is responsible for performing tasks in respect with the laws, objectives and articles of associations as well as the resolution of the Shareholders Meeting with loyalty and honesty and protecting the companyûs interests. The term of the Board of Directors has a certain period. According to the articles of associations, one of the three Directors will resign from the position at the annual meeting. The Directors, in the first and the second year after the registration of the company, will make a draw for the resignation. In later years, the Director who is in the position the longest will be asked to resign. The Directors, who have resigned, can be re-elected. 9. Authority Differentiation The chairman of the company is a director who has no involvement in management and not the same person as the Managing Director. The authorities are clearly differentiated.


10. §à“µÕ∫·∑π¢Õß°√√¡°“√·≈–ºŸâ∫√‘À“√ §à“µÕ∫·∑π¢Õß°√√¡°“√ : ∫√‘…—∑ ‰¥â°”Àπ¥§à“µÕ∫·∑π¢Õß°√√¡°“√∫√‘…—∑ ‰«âÕ¬à“ß™—¥‡®π ‚ª√àß„ ·≈–‰¥â¢ÕÕπÿ¡—µ‘®“°∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâπ ‡æ◊ËÕ®à“¬‡ªìπ‡∫’Ȭª√–™ÿ¡ ∫”‡ÀπÁ® ·≈–§à“„™â®à“¬Õ◊ËπÊ ·°à§≥–°√√¡°“√ ‚¥¬„Àâ§≥–°√√¡°“√ 𔉪®—¥ √√‡Õß °√√¡°“√µ√«® Õ∫®–‰¥â√—∫§à“µÕ∫·∑π‡æ‘Ë¡µ“¡ ª√‘¡“≥ß“π∑’ˇæ‘Ë¡¢÷Èπ §à“µÕ∫·∑π¢ÕߺŸâ∫√‘À“√ : ∫√‘…—∑ ‰¥â°”Àπ¥§à“µÕ∫·∑π¢ÕߺŸâ∫√‘À“√‡ªìπ‰ªµ“¡π‚¬∫“¬ ∫√‘…—∑ ´÷Ë߇™◊ËÕ¡‚¬ß°—∫º≈°“√¥”‡π‘πß“π¢Õß∫√‘…—∑ „π·µà≈–ªï ·≈–º≈ °“√¥”‡π‘πß“π¢ÕߺŸâ∫√‘À“√·µà≈–∑à“π ªï 2549 ∫√‘…—∑ ‰¥â®à“¬§à“µÕ∫·∑πµà“ßÊ „Àâ·°à°√√¡°“√·≈– ºŸâ∫√‘À“√ ¥—ß√“¬≈–‡Õ’¬¥„π à«π 9.3 ‡√◊ËÕß§à“µÕ∫·∑π°√√¡°“√ ·≈– §à“µÕ∫·∑πºŸâ∫√‘À“√ 11. °“√ª√–™ÿ¡§≥–°√√¡°“√ ∫√‘…∑— ‰¥â®¥— ª√–™ÿ¡§≥–°√√¡°“√∫√‘…∑— Õ¬à“ß ¡Ë”‡ ¡ÕÕ¬à“ßπâÕ¬ ‡¥◊Õπ≈– 1 §√—Èß ·≈–¡’°“√ª√–™ÿ¡æ‘‡»…‡æ‘Ë¡µ“¡§«“¡®”‡ªìπ ‚¥¬¡’ °“√°”À𥫓√–™—¥‡®π ‡æ◊ËÕ∑∫∑«π·≈–æ‘®“√≥“º≈ª√–°Õ∫°“√ ·≈–ªØ‘∫—µ‘°“√¢Õß∫√‘…—∑ µ≈Õ¥®πß∫°“√‡ß‘πª√–®”‡¥◊Õπ ·≈– °”Àπ¥π‚¬∫“¬°“√∫√‘À“√∑’Ë ”§—≠·≈–®”‡ªìπ ‚¥¬¡’‡≈¢“πÿ°“√∫√‘…—∑ ·®âß«“√–°“√ª√–™ÿ¡„Àâ§≥–°√√¡°“√∑√“∫¥â«¬°“√®—¥ àßÀπ—ß ◊Õ‡™‘≠ ª√–™ÿ¡§≥–°√√¡°“√∫√‘…—∑ ·≈– ‡Õ° “√ª√–°Õ∫°“√ª√–™ÿ¡≈à«ß Àπâ“°àÕπ«—πª√–™ÿ¡ ‰¡àπâÕ¬°«à“ 7 «—π ‚¥¬„πªï 2549 ∑’˺à“π¡“ §≥–°√√¡°“√¡’°“√ª√–™ÿ¡µ“¡«“√–ª°µ‘ ®”π«π 12 §√—Èß ‚¥¬ °“√‡¢â“√à«¡ª√–™ÿ¡¢Õߧ≥–°√√¡°“√∫√‘…—∑·µà≈–∑à“π √ÿª‰¥â¥—ßπ’È

≈”¥—∫ No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

√“¬™◊ËÕ

π“¬æ‘æ—≤ æ–‡π’¬ß‡«∑¬å π“¬Õ¿‘™“µ‘ ∏√√¡¡‚π¡—¬ 𓬰”∏√ µµ‘¬°«’ π“¬∫ÿ≠‡ªïò¬¡ ‡Õ’ˬ¡√ÿàß‚√®πå æ≈‚∑æ‘»“≈ ‡∑æ ‘∑∏“ 𓬠ÿ™“µ‘ √—µπ‡®’¬‡®√‘≠ 𓬠¡»—°¥‘Ï Õπÿ√—°…å¿√“¥√ π“ß “«‡æ™√√—µπå Õπ—𵫑™—¬ π“ß ÿπ—π∑“ ™«πª√–æ—π∏å π“ß¡“≈’ µ—Èß„® πÕß π“¬æ‘¡≈ √—∞ªíµ¬å ·æ∑¬åÀ≠‘߬ÿæ“ ÿπ∑√“¿“ √Õß»“ µ√“®“√¬å ¥√.°ÿ≈¿—∑√“ ‘‚√¥¡

10. Remuneration of Directors and Eecutives Remuneration of Directors: The company sets clear and transparent the Board of Directors remuneration, which has been approved by the Shareholder Meeting, for provident funds or other expenses upon their own provision. The Audit Committee is also paid remuneration in accordance with the performance. Remuneration of Executives : The company sets remuneration for Executives in accordance with the companyûs policies and performance. The remuneration in 2006 for the Director and Executive are as detailed in section 9.3 Remuneration for directors and the managemtnt. 11. The Board of Directors Meeting The company holds the Board of Directors Meeting regularly at least once a month and other occasional meeting with specified agenda to review the companyûs performance and monthly budget and to establish key management policies. The secretary will inform the Board of Directors of the meeting by sending invitation letter and other related documents at least 7 days prior to the meeting. There were 12 regular meetings. The attendance of each Director is as follows :

Name

Mr. Pipat Paniangvait Mr. Apichart Thammanomai Mr. Kamthorn Tatiyakavee Mr. Boonpiam Eamroongroj Lt. Gen. Phisal Thepsithar Mr. Suchat Rattanajiajaroen Mr. Somsak Anurukpradorn Ms. Petcharat Anantawichai Mrs. Sununta Chuanprapun Mrs. Malee Tangjaisanong Mr. Phimol Rattapat Dr. Yupa Soontrapa Assoc. Prof. Dr. Kulpatra Sirodom

∑—Èßπ’È ‰¥â¡’°“√®¥∫—π∑÷°°“√ª√–™ÿ¡‡ªìπ≈“¬≈—°…≥åÕ—°…√ ·≈–®—¥ ‡°Á∫√“¬ß“π°“√ª√–™ÿ¡∑’˺à“π°“√√—∫√Õß®“°§≥–°√√¡°“√∫√‘…—∑ ‚¥¬°√√¡°“√·µà≈–∑à“𠉥â√—∫√“¬ß“π°“√ª√–™ÿ¡≈à«ßÀπâ“°àÕπ°“√ √—∫√Õ߉¡àπâÕ¬°«à“ 7 «—π

°“√‡¢â“√à«¡ª√–™ÿ¡ / °“√ª√–™ÿ¡∑—ÈßÀ¡¥ (§√—Èß) °“√ª√–™ÿ¡«“√–ª°µ‘ Meeting Attendance/ Total Regular Meetings 12/12 12/12 11/12 11/12 10/12 12/12 12/12 12/12 12/12 12/12 12/12 12/12 12/12

The approved Minutes of the meetings by the Board of Directors are recoded in writing and kept. Each Director will receive the meeting report not less 7 days before the approval.

67 67 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


12. §≥–Õπÿ°√√¡°“√ §≥–°√√¡°“√∫√‘…—∑ ‰¥â·µàßµ—Èߧ≥–Õπÿ°√√¡°“√ ‡æ◊Ëՙ૬»÷°…“ √“¬≈–‡Õ’¬¥·≈–°≈—Ëπ°√Õßß“π Õ—π®–™à«¬‡æ‘Ë¡ª√– ‘∑∏‘¿“æ„π°“√ ∑”ß“π¢Õߧ≥–°√√¡°“√∫√‘…—∑ ´÷Ë߉¥â¡’°“√°”Àπ¥Õߧåª√–°Õ∫ ·≈– Àπâ“∑’‰Ë «âÕ¬à“ß™—¥‡®π‚¥¬‰¥â®¥— µ—ßÈ §≥–°√√¡°“√µ√«® Õ∫¢Õß∫√‘…∑— ¢÷πÈ ¡’®”π«π°√√¡°“√∑—Èß ‘Èπ 3 ∑à“π ¥—ßπ’È 1. π“¬æ‘¡≈ √—∞ªíµ¬å ª√–∏“π§≥–°√√¡°“√µ√«® Õ∫ 2. æ≠.¬ÿæ“ ÿπ∑√“¿“ °√√¡°“√µ√«® Õ∫ 3. √». ¥√.°ÿ≈¿—∑√“ ‘‚√¥¡ °√√¡°“√µ√«® Õ∫ ·≈–¡’ π“ß “«Õ√‘¬“ µ—Èß™’«‘π»‘√‘°ÿ≈ ‡ªìπ‡≈¢“πÿ°“√§≥–°√√¡°“√ µ√«® Õ∫ ‚¥¬«“√–°“√¥”√ßµ”·ÀπàߢÕߧ≥–°√√¡°“√µ√«® Õ∫ 1 ªï À√◊Õ¡’«“√–‡∑à“‡æ’¬ß®”π«π∑’ˬ—ߧߡ’Õ¬Ÿà„π§≥–°√√¡°“√∫√‘…—∑ °√√¡°“√∑’æË πâ ®“°µ”·Àπàßµ“¡«“√–¡’ ∑‘ ∏‘‰¥â√∫— ‡≈◊Õ°°≈—∫‡¢â“¡“„À¡à‰¥â ·≈–°”Àπ¥™à«ß¢Õß«“√–°“√¥”√ßµ”·Àπàߧ≥–°√√¡°“√µ√«® Õ∫ ‡À¡◊Õπ°—∫§≥–°√√¡°“√∫√‘…—∑ °√√¡°“√µ√«® Õ∫¡’°“√ª√–™ÿ¡ ¡Ë”‡ ¡Õ ·≈–√“¬ß“πµàÕ§≥– °√√¡°“√∫√‘…—∑ ∑ÿ°Ê 3 ‡¥◊Õπ ·≈–„πªï 2549 ¡’°“√ª√–™ÿ¡∑—Èß ‘Èπ 4 §√—Èß ‚¥¬°√√¡°“√µ√«® Õ∫¡’¢Õ∫‡¢µÕ”π“®Àπâ“∑’·Ë ≈–§«“¡√—∫º‘¥™Õ∫ ¥—ßπ’È 1. Õ∫∑“π„Àâ∫√‘…—∑¡’°“√√“¬ß“π∑“ß°“√‡ß‘πÕ¬à“ß∂Ÿ°µâÕß·≈– ‡æ’¬ßæÕ 2. Õ∫∑“π„Àâ∫√‘…∑— ¡’√–∫∫°“√§«∫§ÿ¡¿“¬„π (Internal Control) ·≈–°“√µ√«® Õ∫¿“¬„π (Internal Audit) ∑’ˇÀ¡“– ¡·≈–¡’ ª√– ‘∑∏‘º≈ 3. Õ∫∑“π„Àâ∫√‘…—∑ªØ‘∫—µ‘µ“¡°ÆÀ¡“¬«à“¥â«¬À≈—°∑√—æ¬å·≈– µ≈“¥À≈—°∑√—æ¬å ¢âÕ°”Àπ¥¢Õßµ≈“¥À≈—°∑√—æ¬å·Ààߪ√–‡∑» ‰∑¬ À√◊Õ°ÆÀ¡“¬∑’ˇ°’ˬ«¢âÕß°—∫∏ÿ√°‘®¢Õß∫√‘…—∑ 4. æ‘®“√≥“ §—¥‡≈◊Õ° ‡ πÕ·µàßµ—Èß ·≈–‡ πÕ§à“µÕ∫·∑πºŸâ Õ∫ ∫—≠™’¢Õß∫√‘…—∑ µàÕ§≥–°√√¡°“√∫√‘…—∑ 5. æ‘®“√≥“°“√‡ªî¥‡º¬¢âÕ¡Ÿ≈¢Õß∫√‘…—∑„π°√≥’∑’ˇ°‘¥√“¬°“√∑’Ë ‡°’ˬ«‚¬ß°—πÀ√◊Õ√“¬°“√∑’ËÕ“®¡’§«“¡¢—¥·¬âß∑“ߺ≈ª√–‚¬™πå „Àâ¡’§«“¡∂Ÿ°µâÕߧ√∫∂â«π 6. ®—¥∑”√“¬ß“π°“√°”°—∫¥Ÿ·≈°‘®°“√¢Õߧ≥–°√√¡°“√µ√«® Õ∫‚¥¬‡ªî¥‡º¬‰«â„π√“¬ß“πª√–®”ªï¢Õß∫√‘…—∑ ´÷Ëß√“¬ß“π ¥—ß°≈à“«µâÕß≈ßπ“¡‚¥¬ª√–∏“π§≥–°√√¡°“√µ√«® Õ∫ 7. ªØ‘∫—µ‘°“√Õ◊Ëπ„¥µ“¡∑’˧≥–°√√¡°“√¢Õß∫√‘…—∑¡Õ∫À¡“¬ ¥â«¬§«“¡‡ÀÁπ™Õ∫¢Õߧ≥–°√√¡°“√µ√«® Õ∫ ∫√‘…—∑ ¬—߉¡à¡’Õπÿ°√√¡°“√°”Àπ¥§à“µÕ∫·∑π ·µà¡’π‚¬∫“¬§à“ µÕ∫·∑π°√√¡°“√·≈–°√√¡°“√∫√‘À“√‰«âÕ¬à“ß™—¥‡®π ·≈–‚ª√àß„ ‚¥¬§à“µÕ∫·∑π°√√¡°“√‰¥â√—∫Õπÿ¡—µ‘®“°∑’˪√–™ÿ¡ºŸâ∂◊ÕÀÿâπ 13. √–∫∫°“√§«∫§ÿ¡·≈–°“√µ√«® Õ∫¿“¬„π ∫√‘…—∑‰¥â„À⧫“¡ ”§—≠µàÕ√–∫∫°“√§«∫§ÿ¡¿“¬„π∑—Èß„π√–¥—∫ ∫√‘À“√·≈–√–¥—∫ªØ‘∫—µ‘ß“π ®÷߉¥â°”Àπ¥Àπâ“∑’˧«“¡√—∫º‘¥™Õ∫ ·≈– ¡’°“√·∫àß·¬°Àπâ“∑’Ë°“√ªØ‘∫—µ‘ß“π ”À√—∫ºŸâªØ‘∫—µ‘ß“π„π√–¥—∫µà“ßÊ ‰«âÕ¬à“߇À¡“– ¡ ‡æ◊ËÕ„À⇰‘¥°“√∂à«ß¥ÿ≈·≈–µ√«® Õ∫√–À«à“ß°—π πÕ°®“°π’ȧ≥–°√√¡°“√‰¥â‡≈Á߇ÀÁ𧫓¡ ”§—≠¢Õß°“√¡’√–∫∫°“√ §«∫§ÿ¡¿“¬„π∑’Ë¥’ ‚¥¬®—¥„Àâ¡’Àπ૬ߓπµ√«® Õ∫¿“¬„π ¢÷Èπµ√ß°—∫ §≥–°√√¡°“√µ√«® Õ∫ ´÷Ëß∑”Àπâ“∑’˵√«® Õ∫°“√ªØ‘∫—µ‘ß“π ‚¥¬„™â ‡°≥±å§«“¡‡ ’Ë¬ß °“√ª√–‡¡‘𧫓¡‡æ’¬ßæÕ¢Õß√–∫∫°“√§«∫§ÿ¡ ¿“¬„π ·≈–°“√®—¥°“√§«“¡‡ ’ˬßÕ¬à“߇À¡“– ¡ √«¡∑—Èß√“¬ß“πº≈

68 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

12. §≥–Õπÿ°√√¡°“√ The Board of Directors appointed the Board of Sub Committee to further assist them with their works for more effective performance. The scope of duties and authority is set along with the Board of Audit Committee. The 3 Directors are: 1. Mr. Phimol Rattapat Chairman of Audit Committee 2. Dr. Yupa Soontrapa Audit Committee Director 3. Assoc. Prof. Dr. Kulpatra Sirodom Audit Committee Director Ms.Ariya Tangcheevinsirikul is the Secretary of the Board of Audit Committee for the period of one year or equivalent to the duration of the Committee Directors. A Director, who has completed the term, may be re-elected. The term of the Audit Committee is the same as that of the Board of Directors. The Board of Audit Committee should hold meeting regularly and report directly to the Board of Directors every 3 months. In 2005, there were 4 meetings. The scope of authority of Board of Audit committee is as follows: 1. Reviewing the companyûs financial statements and ensure accuracy and completeness. 2. To ensure that the company has proper and efficient Internal Control and Internal Audit systems. 3. To ensure that the company complies with the laws of the Securities and Exchange commision, Thailand and the stock exchange of Thailand regulations or the laws pertaining to the companyûs business. 4. To consider, select and propose an appointment of the companyûs auditor and remuneration. 5. To disclose accurate and complete transaction with related parties on any connections or potential conflict of interests of the company. 6. To prepare, sign and present the Board of Audit Committees Report along with the annual report. 7. To perform any tasks assigned by the Board of Directors with the approval of Audit Committee. The Company has not set up remunerations for the Board of Sub Committee yet, but has already set remunerations for the Directors and Managing Directors. Such remunerations were approved at the Shareholders Meeting. 13. Internal Control and Internal Audit The company sees the importance of internal control system and therefore properly assigns responsibilities and duties for employees at all levels for balancing and cross-checking purposes. Moreover, the board of directors also gives the importance of good internal control system by establishing internal audit division. Directly working with the Audit Committee, this division will inspect work performance by using risk criteria, sufficiency assessment of internal control system, and risk management, including quarterly reporting the results to the Audit Committee. In case that there is any question or notable suggestion of


°“√µ√«® Õ∫µàÕ§≥–°√√¡°“√µ√«® Õ∫‡ªìπ√“¬‰µ√¡“ „π°√≥’∑’Ë ¡’¢âÕ ß —¬À√◊Õ¢âÕ‡ πÕ·π–∑’Ë¡’π—¬ ”§—≠µàÕ§«“¡‡ ’¬À“¬ ®–√“¬ß“π µàÕ°√√¡°“√ºŸâÕ”π«¬°“√ ‡æ◊ËÕæ‘®“√≥“ —Ëß°“√·°â‰¢·≈–𔇠πÕµàÕ §≥–°√√¡°“√µ√«® Õ∫∑—π∑’ 14. √“¬ß“π¢Õߧ≥–°√√¡°“√ §≥–°√√¡°“√∫√‘…∑— ‡ªìπºŸ√â ∫— º‘¥™Õ∫µàÕß∫°“√‡ß‘π¢Õß∫√‘…∑— ·≈– “√ π‡∑»∑“ß°“√‡ß‘π∑’ªË √“°Ø„π√“¬ß“πª√–®”ªï ß∫°“√‡ß‘π¥—ß°≈à“« ®—¥∑”¢÷Èπµ“¡¡“µ√“∞“π°“√∫—≠™’∑’Ë√—∫√Õß∑—Ë«‰ª„πª√–‡∑»‰∑¬ ‚¥¬ ‡≈◊Õ°„™âπ‚¬∫“¬∫—≠™’∑’ˇÀ¡“– ¡·≈–∂◊ժؑ∫—µ‘Õ¬à“ß ¡Ë”‡ ¡Õ ·≈– „™â¥ÿ≈¬æ‘π‘®Õ¬à“ß√–¡—¥√–«—ß·≈–ª√–¡“≥°“√∑’Ë¥’∑’Ë ÿ¥„π°“√®—¥∑” √«¡∑—Èß¡’°“√‡ªî¥‡º¬¢âÕ¡Ÿ≈ ”§—≠Õ¬à“ßæՇ撬߄πÀ¡“¬‡Àµÿª√–°Õ∫ ß∫°“√‡ß‘π πÕ°®“°π’Ȭ—߉¥â®—¥„Àâ¡’°“√¥”√ß√—°…“‰«â´÷Ëß√–∫∫§«∫§ÿ¡ ¿“¬„π∑’Ë¡’ª√– ‘∑∏‘¿“æ ‡æ◊ËÕ„Àâ¡—Ëπ„®‰¥âÕ¬à“ß¡’‡Àµÿº≈«à“°“√∫—π∑÷° ¢âÕ¡Ÿ≈∑“ß∫—≠™’¡’§«“¡∂Ÿ°µâÕß §√∫∂â«π ·≈–‡æ’¬ßæÕ „π°“√π’ȧ≥–°√√¡°“√∫√‘…—∑ ‰¥â·µàßµ—Èߧ≥–°√√¡°“√µ√«® Õ∫ ´÷Ëߪ√–°Õ∫¥â«¬°√√¡°“√∑’ˉ¡à‡ªìπºŸâ∫√‘À“√‡ªìπºŸâ¥Ÿ·≈√—∫º‘¥™Õ∫‡°’ˬ« °—∫§ÿ≥¿“æ¢Õß√“¬ß“π∑“ß°“√‡ß‘π·≈–√–∫∫§«∫§ÿ¡¿“¬„π 15. §«“¡ —¡æ—π∏å°—∫ºŸâ≈ß∑ÿπ §≥–°√√¡°“√∫√‘…—∑µ√–Àπ—°¥’«à“¢âÕ¡Ÿ≈¢Õß∫√‘…—∑ ∑—Èß∑’ˇ°’ˬ«°—∫ °“√‡ß‘π·≈–∑’ˉ¡à„™à°“√‡ß‘π ≈â«π¡’º≈µàÕ°√–∫«π°“√µ—¥ ‘π„®¢ÕߺŸâ ≈ß∑ÿπ·≈–ºŸâ∑’Ë¡’ à«π‰¥â à«π‡ ’¬¢Õß∫√‘…—∑ ®÷߉¥â°”™—∫„ÀâΩÉ“¬∫√‘À“√ ¥”‡π‘π°“√„π‡√◊ËÕß∑’ˇ°’ˬ«°—∫°“√‡ªî¥‡º¬¢âÕ¡Ÿ≈∑’˧√∫∂â«π µ√ßµàÕ §«“¡‡ªìπ®√‘ß ‡™◊ÕË ∂◊Õ‰¥â ¡Ë”‡ ¡Õ ·≈–∑—π‡«≈“ ´÷ßË ΩÉ“¬∫√‘À“√¢Õß∫√‘…∑— ‰¥â„À⧫“¡ ”§—≠·≈–¬÷¥∂◊ժؑ∫—µ‘¡“‚¥¬µ≈Õ¥ „π à«π¢Õßß“π¥â“π ºŸâ≈ß∑ÿπ —¡æ—π∏åπ—Èπ ∫√‘…—∑¬—߉¡à®—¥µ—ÈßÀπ૬ߓπ¢÷Èπ‡©æ“– ·µà‰¥â¡Õ∫ À¡“¬„Àâ°√√¡°“√·≈–ºŸâ®—¥°“√Õ“«ÿ‚ ΩÉ“¬∫—≠™’·≈–°“√‡ß‘π ∑” Àπâ“∑’˵‘¥µàÕ ◊ËÕ “√°—∫ºŸâ≈ß∑ÿπ ∂“∫—π ºŸâ∂◊ÕÀÿâπ √«¡∑—Èßπ—°«‘‡§√“–Àå ‡π◊ËÕß®“° °‘®°√√¡„π‡√◊ËÕߥ—ß°≈à“«¬—߉¡à¡“°π—° ´÷ËߺŸâ≈ß∑ÿπ “¡“√∂ µ‘¥µàÕ¢Õ∑√“∫¢âÕ¡Ÿ≈∫√‘…—∑‰¥â∑’Ë‚∑√ 02-2093000 µàÕ 3098, 02-2093098 À√◊ Õ ∑’ Ë website www.farmhouse.co.th À√◊ Õ ∑’ Ë e-mail address petcharat@farmhouse.co.th

damages, it will promptly submit a report to the managing director for determination and correction and to the Audit Committee.

°“√¥Ÿ·≈‡√◊ËÕß°“√„™â¢âÕ¡Ÿ≈¿“¬„π

Uses of Companyûs Information

∫√‘…∑— ¡’π‚¬∫“¬·≈–«‘∏°’ “√¥Ÿ·≈ºŸ∫â √‘À“√„π°“√π”¢âÕ¡Ÿ≈¢Õß∫√‘…∑— ‰ª„™â‡æ◊ËÕª√–‚¬™πå à«πµπ¥—ßπ’È - „À⧫“¡√Ÿ·â °à°√√¡°“√√«¡∑—ßÈ ºŸ∫â √‘À“√ΩÉ“¬µà“ßÊ ‡°’¬Ë «°—∫Àπâ“∑’Ë ∑’˵âÕß√“¬ß“π°“√∂◊Õ§√ÕßÀ≈—°∑√—æ¬å¢Õßµπ §Ÿà ¡√ ·≈– ∫ÿµ√∑’ˬ—߉¡à∫√√≈ÿ𑵑¿“«– ·≈–∫∑°”Àπ¥‚∑…µ“¡æ√–√“™ ∫—≠≠—µ‘À≈—°∑√—æ¬å·≈–µ≈“¥À≈—°∑√—æ¬å æ.». 2535 ·≈–µ“¡ ¢âÕ°”Àπ¥¢Õßµ≈“¥À≈—°∑√—æ¬å·Ààߪ√–‡∑»‰∑¬ - °”Àπ¥„À⺟â∫√‘À“√√“¬ß“π°“√‡ª≈’ˬπ·ª≈ß°“√∂◊Õ§√ÕßÀ≈—° ∑√— æ ¬å µ à Õ ”π— ° ß“π§≥–°√√¡°“√°”°— ∫ À≈— ° ∑√— æ ¬å · ≈– µ≈“¥À≈—°∑√—æ¬å µ“¡¡“µ√“ 59 ·Ààßæ√–√“™∫—≠≠—µÀ‘ ≈—°∑√—æ¬å ·≈–µ≈“¥À≈—°∑√—æ¬å æ.». 2535 ·≈–®—¥ àß ”‡π“√“¬ß“ππ’È „Àâ·°à∫√‘…—∑„π«—π‡¥’¬«°—∫«—π∑’Ë àß√“¬ß“πµàÕ ”π—°ß“π§≥– °√√¡°“√°”°—∫À≈—°∑√—æ¬å·≈–µ≈“¥À≈—°∑√—æ¬å - Àâ“¡ºŸâ∫√‘À“√„™â¢âÕ¡Ÿ≈¿“¬„π∑’ˬ—߉¡à‰¥â‡ªî¥‡º¬ ‡æ◊ËÕ∑”°“√´◊ÈÕ ¢“¬À≈— ° ∑√— æ ¬å ¢ Õß∫√‘ … — ∑ °à Õ π∑’ Ë ¢ â Õ ¡Ÿ ≈ π— È π ®–‡ªî ¥ ‡º¬µà Õ “∏“√≥™π ·≈–Àâ“¡‡ªî¥‡º¬¢âÕ¡Ÿ≈∑’ˇªìπ “√– ”§—≠π—ÈπµàÕ ∫ÿ§§≈Õ◊Ëπ ‚¥¬∂◊Õ‡ªìπÀπ÷Ëß„π¢âÕ∫—ߧ—∫‡°’ˬ«°—∫°“√∑”ß“π¢Õß ∫√‘…—∑¥â«¬

The policies on using the company information for personal purposes are as follows : - To give information to Directors and other executives regarding the duty to report asset ownership of their own, spouseûs and childrenûs, and the penalties in regard with the Securities and Exchange Commission Act, 1992 and SET regulations. - To require Executives to report in any changes in asset ownership at the Office of Securities and Exchange Commission under Section 59, the Securities and Exchange Commission Act, 1992 and to present the document to the company on the same date of the report. - Executives are prohibited to use any information that has not been revealed for assets and securities transactions before the information is disclosed to the public. They are also not permitted to disclose any important information to other parties.

14. The Board of Directors Report The Board of Directors is responsible for the companyûs budgets and financial transactions that appear in the annual financial report. Such budget is set in accordance with the standard accounting of Thailand by using appropriate accounting policies that has been constantly implemented and cautious and thorough consideration. Sufficient and appropriate disclosure of financial information is also made. The internal control system is well maintained to ensure the correct, sufficient and complete financial records. In addition, the Board of Directors appointed the Audit Committee, which comprised of Directors, who are not in the Management, to be responsible for the quality of financial report and internal control system. 15. Relationship with Investors The Board of Directors realizes that the companyûs information on financial and non-financial aspects all affects the decisions of investors and stakeholders of the company. Hence, they have placed a great emphasis on the Management for complete, accurate, reliable, and timely information disclosure. And the Management has constantly acted accordingly. To establish a good relationship with investors, the company has not yet set up any specialized unit but has delegated the Directors and Senior Department Manager Finance & Accounting Department to communicate with investors, shareholders and analysts. Since such activities have not been carried out at maximum level, investors can contact the company for further information at Tel. 02-2093000 ext. 3098, 02-2093098 or www.farmhouse.co.th or email to petcharat@farmhouse.co.th

69 69 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


°“√§«∫§ÿ¡¿“¬„π

Internal Control

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The company sees the importance of the internal control by providing effective internal control sufficient for the acceptable risk level and appropriate for the work environment or activities of a unit. The internal audit unit will constantly monitor the results of internal control as to improving the control measure to be in line with the situation, environment, and changing risks. According to the Board of Directors Meeting no. 11/2005 on 15 November 2005, there were 3 Audit Committee Directors attending the meeting. After the Assessment of the internal control system for 5 divisions by the Audit Committee, the Board of Directors saw that the existing system is sufficient, with the following conclusion : 1. Environmental control The appropriate environmental control will positively facilitate personnel control for their activities in utilizing working capabilities, loyalty, honesty, and integrity. The environmental control includes the main directions and policies in business operations and the management of organization, personnel, finance, and working process. Thereof, the company has the clear intention in upholding Good Corporate Governance. 2. Risk assessment The company has constantly assessed risks and their impact on damages occurred from both internal and external factors. The risk assessment will divide the level of risks as high, medium, and low level in order to adopt a proper preventive measure and to manage risks towards the acceptable level. The assessment has been carried out consistently. 3. Controlling Activities The company has set the essential controlling activities for each working system by emphasizing on preventive controlling activities, including policy, procedure, and constant reporting, to assure that such the activities have been carried out and the performance results would achieve the established objectives which focus on effective and efficient operation. Furthermore, the company also clearly assigned responsibilities and duties to personnel within the organization for internal control system for each operation. 4. Information Technology The company has linked the information technology system across the organization as to using in proper and on-time decision making. The information technology security system is sufficiently effective by which the information filing system can be traced back for its correctness. The company has been continuously improving the information technology system. 5. Follow-up system The company has the assessment and follow-up system for the performance by employing Balance Scorecard which possesses the Key Performance Indicator, a tool for assessing work performance and following up the outcome. Additionally, the company also inspects work performance and re-examines the sufficiency of the internal control system, including following up the outcome of the improvement and directly reporting to the Audit Committee. The internal audit unit is an independent division.

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71 71 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


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1.64 ‡π◊ÕË ß®“°∫√‘…∑— ¡’º≈‘µ¿—≥±åÀ≈“¬ª√–‡¿∑ ∫√‘…∑— ®÷߉¥â°√–®“¬°“√´◊ÕÈ ¿“™π–À’∫ÀàÕ®“°ºŸ®â ”Àπà“¬ ª√–¡“≥ 3 √“¬ √«¡∂÷߉¥Õ‘™‘ ´÷Ëߪ√–°Õ∫∏ÿ√°‘® º≈‘µ·≈–®”Àπà“¬¿“™π–À’∫Ààե⫬ ´÷ßË ∫√‘…∑— ‰¥â æ‘®“√≥“·≈⫇ÀÁπ«à“‰¥Õ‘™¡‘ §’ «“¡ “¡“√∂„π°“√ º≈‘µ·≈–®”Àπà“¬¿“™π–À’∫ÀàÕ∑’Ë¡’§ÿ≥¿“æ ‰¥â∑—πµ“¡§«“¡µâÕß°“√¢Õß∫√‘…—∑ ª√–°Õ∫°—∫ √“§“∑’ˉ¥Õ‘™‘‡ πÕ¡“Õ¬Ÿà„π√–¥—∫∑’ˇ∑’¬∫‡§’¬ß‰¥â °—∫ºŸâº≈‘µ ·≈–®”Àπà“¬¿“™π–À’∫ÀàÕ√“¬Õ◊ËπÊ ·≈–‡¡◊ËÕ‰¥â‡ª√’¬∫‡∑’¬∫√“§“¿“™π–À’∫ÀàÕ∫“ß ª√–‡¿∑ ª√“°Ø«à “ √“§“¢Õ߉¥Õ‘ ™ ‘ ® –Õ¬Ÿ à „ π √–¥—∫∑’˵˔°«à“¢ÕߺŸâº≈‘µ·≈–®”Àπà“¬√“¬Õ◊Ëπ ‡≈Á°πâÕ¬ ¥—ßπ—Èπ∫√‘…—∑®÷߇ÀÁπ«à“√“¬°“√¥—ß°≈à“« ‡ªìπ√“¬°“√∑’Ë ¡‡Àµÿ ¡º≈·≈–¬ÿµ‘∏√√¡ √«¡∑—Èß ‡ªìπ°“√¥”‡π‘π∏ÿ√°‘®µ“¡ª°µ‘¢Õß∫√‘…—∑ ∫√√®ÿ ¿— ≥ ±å À ≈— ° Ê ∫√‘ … — ∑ π”‡¢â “ ®“°µà “ ߪ√–‡∑» ‡æ√“–¡’§ÿ≥¿“楒 “¡“√∂ª√–À¬—¥µâπ∑ÿπ‰¥â¥’

°«à“

72 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


∫ÿ§§≈∑’ËÕ“®¡’§«“¡¢—¥·¬âß 5. ∫¡®. Àæ—≤πæ‘∫Ÿ≈ (ç Àæ—≤πåé)

6. °√√¡°“√

≈—°…≥–§«“¡ —¡æ—π∏å

≈—°…≥–√“¬°“√∑’Ë ”§—≠

¡Ÿ≈§à“ (≈â“π∫“∑)

§«“¡®”‡ªìπ·≈– ¡‡Àµÿ ¡º≈

- Àæ—≤πå ∂◊ÕÀÿâπ„π∫√‘…—∑ ∫√‘…—∑´◊ÈÕ ‘π§â“´◊ÈÕ¡“¢“¬‰ª §‘¥‡ªìπ√âÕ¬≈– 1.17 ‡™àπ πÈ”·√ஓ° Àæ—≤πå

0.01 ∫√‘…—∑¡’°“√´◊ÕÈ ‘π§â“ª√–‡¿∑πÈ”¥◊¡Ë ®“° Àæ—≤πå ‡æ◊ËÕ®”Àπà“¬„π√â“π§â“ª≈’°¢Õß∫√‘…—∑ ´÷Ëß√“§“ ∑’∫Ë √‘…∑— ‰¥â√∫— „°≈⇧’¬ß°—∫√“§“µ≈“¥·≈–∫√‘°“√ ∑’Ë∑—πµàÕ§«“¡µâÕß°“√

°“√√—∫Ω“°‡ß‘π®“°°√√¡°“√ ¢Õß∫√‘…—∑

36.34 ªí®®ÿ∫—π ∫√‘…—∑√—∫Ω“°‡ß‘π∑—Èß®“°°√√¡°“√·≈– ®“°æπ—°ß“πª√–®”µ“¡ª√–°“»‡√◊ËÕß «— ¥‘°“√ ‡ß‘ π Ω“°æπ— ° ß“π´÷ Ë ß Õ¬Ÿ à ¿ “¬„µâ ‡ ß◊ Ë Õ π‰¢·≈– ¥Õ°‡∫’Ȭ‡¥’¬«°—π∑ÿ°§π‚¥¬¡’«ß‡ß‘π„π°“√Ω“° ¢Õßæπ—°ß“π∑ÿ°§π√«¡∑—Èß ‘Èπ‰¡à‡°‘π 33% ¢Õß ∑ÿ 𠮥∑–‡∫’ ¬ π∫√‘ … — ∑ °“√√— ∫ Ω“°‡ß‘ π ®“° æπ—°ß“π∂◊Õ‡ªìπ «— ¥‘°“√Õ¬à“ßÀπ÷Ëß∑’Ë„Àâ°—∫ æπ—°ß“π ·≈–∫√‘…—∑®–®à“¬¥Õ°‡∫’Ȭµ“¡Õ—µ√“∑’Ë ª√–°“» ‚¥¬®–‡ª≈’ˬπ·ª≈ßµ“¡ ¿“«–µ≈“¥ ‡ß‘π ´÷Ëß ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∫√‘…—∑ °”Àπ¥Õ—µ√“¥Õ°‡∫’Ȭ‡∑à“°—∫√âÕ¬≈– 5.15

73 73 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


Related Transactions In 2006, the company had made transactions with the parties whose conflicts may arise, as disclosed in No. 6 of the financial report remarks as of 31 December 2006. The auditors reported that all transactions are valid as following details.

Prospective conflict partner

Relationship

1. Thai President Food Plc. (çTFé)

- TF held 9.38% in the companyûs shares - Co-Directors were Mr.Pipat Paniangvait, Mr.Kamthorn Tatiyakavee, Mr.Apichart Thammanomai and Asst. Prof. Dr.Kulpatra Sirodom

Details

∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

Company remarks

- The company leased the land 0.79 Since the land is adjacent to the companyûs from TF to build a factory at factory and TF does not use it, the company, Ladkrabang Estate for 10 years therefore, leased it from TF to build factory. contract from June 1, 1991 to The price was considered fair and reasonable, May 31,2001 with and extended compared with those of the nearby lands. the contract term until the present. A new contract term was a 3-year period, commencing on June 1, 2005 to May 31, 2008. The monthly rental payment 66,000 baht. - The company bought raw 1.86 Since chocolate flavor is the material to be materials such as chocolate imported in small quantity and the quality is the flavor and coconut power. same as that of TF,who imports the raw materials to produce their wafers and biscuits, therefore, the company has considered and saw that the price of TF is reasonable, fair,and normal.

2. President Holding Co., Ltd - PH held 18.75% of the The company bought vehicles in (çPHé) companyûs shares accordance with the leasing - Co-Directors were contract. Mr.Pipat Paniangvait, Mr.Kamthorn Tatiyakavee

74

Value (Million Baht)

-

As the company required a considerable number of trucks for product delivery, the company had purchased most of the trucks under a financial lease contract. In doing so, the company contacted 2 - 3 financial leasing companies, including PH- an asset leasing company, to compare the terms and conditions of the service offered. Whereas, the company determined mainly on the interest rate together with services and the payment term. The number of the trucks the company purchased under the financial lease contract with PH was 22. In 2006, there was no purchase of truck under a financial lease contract with PH due to the lower interest rate offered by another company.


Prospective conflict partner 3. Kerry Flour Mills Co., Ltd. (çKerryé)

Relationship

Value (Million Baht)

Details

Company remarks

- TF held 39% of The company bought wheat flour 248.71 Since wheat flour is the main raw material used Kerry shares used for bread and bakery for the production of bread and bakery products - Co-Directors was production and the company is the biggest producer in Mr.Kamthorn Tatiyakavee the business, relying on single source of supply is too risky.Hence,the company selected 4 - 5 wheat flour suppliers with qualiy products and Kerry, one of the suppliers of the company,is included. However,before any purchase,the company will compare the price, quality, production capacity and distribution of the products of all suppliers to determine the quantity. Therefore, the company has considered and saw that the price is reasonable, fair, and normal.

4. Dai-Ichi Packaging Co., Ltd. - TF held 50.09% of (çDai - Ichié) shares in Dia-ichi - Co- Directors was Mr.Pipat Paniangvait.

The company bought packaging such as plastics bags for bread from Dai-ichi.

1.64 Since the company has many different products, the purchase of the packaging is dispersed to 3 suppliers,including Dai-ichi. The company has considered and saw that Dai-ichi is capable of manufacturing and distributing quality packaging with large quantity and can diliver the products on time. When comparing the prices,it appeared that the prices Dai-ichi offered were slightly lower than those of the others. Therefore, the company has considered and saw that the price is reasonable,fair, and normal.The company has imported main packaging from overseas because of high quality and cost-saving.

75 75 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


Prospective conflict partner 5. Saha Pattanapibul Plc. (çSahapaté)

Relationship

Details

- The shares held by The company purchased trading Sahapat were accounted goods such as mineral for 1.17% water from Sahapat.

6. Director

76 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

Value (Million Baht)

Company remarks

0.01 The company purchased drinking water products from Sahapat to sell in the companyûs retail stores. The purchased prices were close to those in the market and the service was satisfactory.

Money deposits by the Directors 36.34 Presently,Directors and permanent employees deposited their money into the companyûs account, in accordance with the Provident Funds Regulations ubder the same interest rate and conditions, with the limit of no more than 33% of the companyûs registered investment. Such deposition is considered a benefit to the employees. The company will pay the interest at the announced rate. This rate is subject to be changed under the condition of financial market and as of December 31, 2006, the interest rate was 5.15%.


§”Õ∏‘∫“¬·≈–°“√«‘‡§√“–Àå∞“π–°“√‡ß‘π·≈–º≈°“√¥”‡π‘πß“π Performance and Financial Analysis 1. º≈°“√¥”‡π‘πß“π∑’˺à“π¡“¢Õߺ≈‘µ¿—≥±å

1. Performance

º≈°“√¥”‡π‘πß“πª√–®” ªï 2549 ¢Õß∫√‘…∑— ¡’°”‰√ ÿ∑∏‘√«¡ 279.1 ≈â“π∫“∑ ‡æ‘Ë¡¢÷Èπ√âÕ¬≈– 45.8 ®“°ªï°àÕπ ‚¥¬‡ªìπº≈¡“®“°ªí®®—¬ À≈—°¥—ßµàÕ‰ªπ’È √“¬‰¥â®“°°“√¢“¬ ∫√‘…—∑ ¡’¬Õ¥¢“¬√«¡„πªï 2549 ·≈– 2548 ®”π«π 2,531.9 ≈â“π ∫“∑ ·≈– 2,145.6 ≈â“π∫“∑ µ“¡≈”¥—∫ §‘¥‡ªìπÕ—µ√“‡µ‘∫‚µ √âÕ¬≈– 18 ¬Õ¥¢“¬∑’ˇæ‘Ë¡¢÷Èπ¡“®“°°“√ª√—∫¢÷Èπ√“§“¢Õß ‘π§â“À≈—°∫“ß√“¬°“√ „π‰µ√¡“ ∑’Ë 1 ªï 2549 ·≈–„πªï 2549 ∫√‘…—∑ ‡√‘Ë¡¡’√“¬‰¥â ®“°°“√ ¢“¬ ‘π§â“∑’ˉ¥â√—∫ à߇ √‘¡°“√≈ß∑ÿπ √«¡∂÷ß°“√‡æ‘Ë¡»Ÿπ¬å°√–®“¬ ‘π§â“ ·≈–¢¬“¬Àπ૬¢“¬ ‡æ◊ËÕ„Àâ ‘π§â“ ŸàºŸâ∫√‘‚¿§¡“°¢÷Èπ Õ’°∑—Èß®—¥°‘®°√√¡ ∑“ß°“√µ≈“¥ ‡æ◊ËÕ‡æ‘Ë¡¬Õ¥¢“¬Õ¬à“ßµàÕ‡π◊ËÕß ‡¡◊ËÕ·¬°«‘‡§√“–Àå¬Õ¥¢“¬µ“¡ª√–‡¿∑ ‘π§â“ æ∫«à“ ‘π§â“„𠓬 ∏ÿ√°‘®§â“ àß ‡æ‘Ë¡¢÷Èπ√âÕ¬≈– 16.8 ‡¡◊ËÕ‡ª√’¬∫‡∑’¬∫°—∫ªï°àÕπ ‚¥¬ ‘π§â“ „π∏ÿ√°‘®π’È ∑’Ë¡’¬Õ¥¢“¬ Ÿß ÿ¥ ´÷Ë߉¥â·°à ¢π¡ªíß™π‘¥·ºàπ ¡’ —¥ à«π¬Õ¥ ¢“¬ √âÕ¬≈– 45.6 ¢Õß√“¬‰¥â®“°°“√¢“¬ ‡æ‘Ë¡¢÷Èπ√âÕ¬≈– 9.4 ‡¡◊ËÕ ‡ª√’¬∫‡∑’¬∫°—∫ªï°Õà π ·≈–¢π¡ªíßÀ«“π ¡’ ¥— à«π¬Õ¥¢“¬ √âÕ¬≈– 27.3 ¢Õß√“¬‰¥â®“°°“√¢“¬ ‡æ‘Ë¡¢÷Èπ√âÕ¬≈– 25.6 ‡¡◊ËÕ‡ª√’¬∫‡∑’¬∫°—∫ªï°àÕπ „π à«π “¬∏ÿ√°‘®ø“ µåøŸÑ¥ ·≈–√â“πÕ“À“√ ¡’¬Õ¥¢“¬‡æ‘Ë¡¢÷Èπ‡≈Á°πâÕ¬ ·≈–∏ÿ√°‘® àßÕÕ° ¡’¬Õ¥¢“¬‡æ‘Ë¡¢÷Èπ®“°ªï°àÕπ ‡π◊ËÕß®“°¡’°“√ àßÕÕ° ‰ª¢“¬∑’˪√–‡∑»≠’˪ÿÉπ¡“°¢÷Èπ √“¬‰¥âÕπË◊ „πªï 2549 ¡’®”π«π 25.6 ≈â“π∫“∑ ‡æ‘¡Ë ¢÷πÈ ®”π«π 14.3 ≈â“π∫“∑ ‡π◊ËÕß®“°¡’¥Õ°‡∫’Ȭ‡ß‘πΩ“° 9 ≈â“π∫“∑ °”‰√®“°°“√ ®”Àπà“¬ ‘π∑√—æ¬å 5.8 ≈â“π∫“∑ ( à«π„À≠à‡ªìπ ‘π∑√—æ¬åª√–‡¿∑¬“π æ“Àπ– ∑’Ë™”√ÿ¥‡ ◊ËÕ¡ ¿“æ„™âß“π‰¡à‰¥â) µâπ∑ÿπ¢“¬ µâπ∑ÿπ¢“¬„πªï2549 ¡’®”π«π 1,509.7 ≈â“π∫“∑ ‡æ‘¡Ë ¢÷πÈ √âÕ¬≈– 14.7 ‡¡◊ËÕ‡ª√’¬∫‡∑’¬∫°—∫ªï°àÕπ ‡π◊ËÕß®“°°“√„™â«—µ∂ÿ¥‘∫·≈–∫√√®ÿ¿—≥±å„π °“√º≈‘µ‡æ‘Ë¡µ“¡¬Õ¥¢“¬∑’ˇæ‘Ë¡¢÷Èπ ·≈–®“°°“√∫—π∑÷°§à“‡ ◊ËÕ¡√“§“ ¢Õ߇§√◊ËÕß®—°√∑’˺≈‘µ ‘π§â“∑’ˉ¥â√—∫°“√ à߇ √‘¡°“√≈ß∑ÿπ ·≈– —¥ à«π µâπ∑ÿπ¢“¬µàÕ√“¬‰¥â®“°°“√¢“¬ ‡∑à“°—∫√âÕ¬≈– 59.6 ≈¥≈ß®“°ªï°àÕπ Õ¬à“߉√°Á¥’∫√‘…—∑¬—ߧ߄™â«—µ∂ÿ¥‘∫∑’Ë¡’§ÿ≥¿“æ ®÷ß∑”„Àâ “¡“√∂∫√‘À“√ µâπ∑ÿπ‰¥âÕ¬à“ß¡’ª√– ‘∑∏‘¿“æ¡“°¢÷Èπ‰¡à«à“®–‡ªìπª√– ‘∑∏‘º≈∑“ß°“√ º≈‘µ∑’Ë Ÿß¢÷Èπ ·≈–°“√„™â∑√—欓°√∑’Ë¡’Õ¬Ÿà„À⇰‘¥ª√–‚¬™πå Ÿß ÿ¥ §à“„™â®à“¬„π°“√¢“¬·≈–∫√‘À“√ §à“„™â®à“¬„π°“√¢“¬·≈–∫√‘À“√ „πªï 2549 ®”π«π 696.7 ≈â“π∫“∑ §‘¥‡ªìπ‡æ‘Ë¡¢÷Èπ√âÕ¬≈– 20.8 §à“„™â®à“¬∑’ˇæ‘Ë¡¢÷Èπª√–°Õ∫¥â«¬ §à“ µÕ∫·∑π·°àæπ—°ß“π §◊Õ ‡ß‘π‡¥◊Õπ §à“≈à«ß‡«≈“ ‡∫’Ȭ‡≈’È¬ß ∑’Ë Ÿß¢÷Èπµ“¡ ®”π«πæπ—°ß“π∑’ˇæ‘Ë¡¢÷Èπ à«π§à“§Õ¡¡‘™™—Ëπ ´÷Ëß Ÿß¢÷Èπµ“¡¬Õ¥¢“¬ ·≈–§à“„™â®“à ¬∑’‡Ë °’¬Ë «°—∫°“√¢“¬ §◊Õ πÈ”¡—π‡™◊ÕÈ ‡æ≈‘ß„™â„π°“√¢π àß ‘π§â“ ‡æ‘Ë¡¢÷Èπ‡π◊ËÕß®“°ª√‘¡“≥°“√„™â∑’ˇæ‘Ë¡µ“¡®”π«π√∂¬πµå„™â„π°“√¢π àß ·≈–¡’º≈¡“®“°√“§“πÈ”¡—π∑’˪√—∫√“§“ Ÿß¢÷Èπ §à“‡ ◊ËÕ¡√“§“¬“πæ“Àπ– Ÿß¢÷Èπ‡æ√“–∫√‘…—∑ ´◊ÈÕ√∂¬πµå ”À√—∫°“√¢π àß ‘π§â“‡æ‘Ë¡¢÷Èπ ‡æ◊ËÕ∑¥·∑π √∂‡°à“∑’ˇ ◊ËÕ¡ ¿“æ „™âß“π‰¡à‰¥â ·≈–‡æ◊ËÕ√Õß√—∫°“√¢¬“¬Àπ૬¢“¬∑’Ë ‡æ‘Ë¡¢÷Èπ Õ¬à“߉√°Áµ“¡Õ—µ√“§à“„™â®à“¬„π°“√¢“¬·≈–∫√‘À“√µàÕ√“¬‰¥â ®“°°“√¢“¬ „°≈⇧’¬ß°—∫ªï°àÕπÕ¬Ÿà∑’˪√–¡“≥ √âÕ¬≈– 27 ¢Õß√“¬‰¥â√«¡

The companyûs net profit in 2006 was 279.1 million baht, up from the previous year by 45.8%. This resulted from the following factors : Sales income The companyûs total sales in 2006 and 2005 were 2,531.9 and 2,145.6 million baht, respectively. This represented the growth rate of 18%. The increase in the total sales was attributable to the higher prices of some products in the 1st quarter of 2006. Within the same year, the company began to generate revenue from selling of the products under BOI promotion together with the expansion of distribution centers and sales units and marketing activities. When separately analyzing sales by individual product line, it found that the products in retail business grew at the rate of 16.8%, compared with last year. The highest sales of the products in this business were sliced bread which was accounted for 45.6% of the sales or up by 9.4% compared with last year. The sweet bread has the sales proportion of 27.3% or up by 25.6%. The sale in fast food and restaurant businesses were slightly increased as well as was the export due to the higher sales to Japan. Other revenues in 2006 were 25.6 million baht or up by 14.3 million baht because of the deposit interest of 9 million baht and profit from asset sold of 5.8 million baht (most of the assets were obsolete vehicles). Costs and Expenses The cost of sales in 2006 was 1,509.7 million baht or up by 14.7% when compared with last year due to the increase in the uses of raw materials and packaging and the depreciation of machinery that produce products under BOI promotion. The ratio of sales cost to sales revenue was 59.6%, a decrease from last year. In utilizing quality raw materials, nevertheless, the company can effectively manage costs in terms of increasing productivity and maximizing resource usages. Sales and Management Costs The companyûs costs of sales and management in 2006 were 696.7 million baht or up by 20.8%. The increasing costs included the employeesû remuneration such as salary, overtime, and allowance which were increased in accordance with the increasing number of employees. The commission was increased in connection with sales. The sales related costs were fuel used in product delivery which was up due to the increasing number of vehicles and the climbing oil price. The depreciation of vehicles was also increased because the company purchased them to replace the obsolete ones and to prepare for the expansion of sales units. However, the ratio of costs of sales and management to the sales revenue was at 27% of the total revenues, close to that of the previous year.

77 77 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


°”‰√ ÿ∑∏‘ ∫√‘…—∑ ¡’Õ—µ√“°”‰√Õ¬Ÿà∑’Ë√–¥—∫√âÕ¬≈– 10.9 ¢Õß√“¬‰¥â√«¡ ‚¥¬¡’ °”‰√ ÿ∑∏‘ 279.1 ≈â“π∫“∑ ‡æ‘Ë¡¢÷Èπ√âÕ¬≈– 45.8 ‡¡◊ËÕ‡ª√’¬∫‡∑’¬∫°—∫ªï °àÕπ ¡’ “‡ÀµÿÀ≈—°¡“®“°¬Õ¥¢“¬∑’ˇæ‘Ë¡¢÷Èπµ≈Õ¥∑—Èßªï ·≈– Ÿß¢÷Èπ¡“° „π™à«ß 6 ‡¥◊ÕπÀ≈—ß ª√–°Õ∫°—∫¡’°”‰√ ÿ∑∏‘®“°°‘®°“√∑’ˉ¥â√—∫°“√ àß ‡ √‘¡°“√≈ß∑ÿπ ´÷Ë߉¥â√—∫¬°‡«âπ¿“…’‡ß‘π‰¥â𑵑∫ÿ§§≈ ®÷ß àߺ≈„Àâ¡’°”‰√ ‡æ‘Ë¡¢÷Èπ ‚¥¬¡’°”‰√µàÕÀÿâπ¢—Èπæ◊Èπ∞“π 7.3 ∫“∑ Õ—µ√“º≈µÕ∫·∑πºŸâ∂◊ÕÀÿâπ ∫√‘…—∑¡’Õ—µ√“º≈µÕ∫·∑πºŸâ∂◊ÕÀÿâπ „πªïπ’ÈÕ¬Ÿà∑’Ë√âÕ¬≈– 20.6 ´÷Ëß≈¥ ≈߇≈Á°πâÕ¬®“°ªï°àÕπ ·µàÕ¬à“߉√°Áµ“¡∫√‘…—∑¡’π‚¬∫“¬®à“¬‡ß‘πªíπº≈ ‰¡àµË”°«à“√âÕ¬≈– 50 ¢Õß°”‰√ ÿ∑∏‘À≈—ßÀ—°¿“…’‡ß‘π‰¥â ·≈–À≈—ßÀ—° ”√Õßµ“¡°ÆÀ¡“¬ ∑—Èßπ’È °“√®à“¬‡ß‘πªíπº≈¥—ß°≈à“«Õ“®¡’°“√ ‡ª≈’¬Ë π·ª≈߉¥â ¢÷πÈ Õ¬Ÿ°à ∫— º≈°“√¥”‡π‘πß“π ∞“π–°“√‡ß‘π ·≈–·ºπß“π °“√≈ß∑ÿπ¢Õß∫√‘…—∑

Net profits The company had the profit rate of 10.9% of the total revenues. The net profit was 279.1 million baht, up by 45.8%, when compared with last year. This was a result from the constant increase in sales, especially in the last 6 months. It was also from the net profit from the business under the BOI promotion with the exemption of income tax. The basic earning per share was 7.3 baht. Shareholders remuneration The shareholder rate of remuneration this year was 20.6%, slightly down from last year. However, the company has set the policy to pay the dividends not less than 50% of the net profit after income tax and the statutory reserve. Whereby, the dividend payment is subject to change, depending upon the performance, financial status, and investment plan.

2. ∞“π–°“√‡ß‘π

2. Financial status

‘π∑√—æ¬å ‘π∑√—æ¬å√«¡ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ¡’®”π«π 2,302.6 ≈â“π ∫“∑ ª√–°Õ∫¥â«¬ ‘π∑√—æ¬åÀ≈—°∑’Ë ”§—≠‰¥â·°à ‘π∑√—æ¬å∂“«√√«¡ 1,518.9 ≈â“π∫“∑ §‘¥‡ªìπ√âÕ¬≈– 66 ¢Õß ‘π∑√—æ¬å√«¡ ‘π∑√—æ¬å À¡ÿπ‡«’¬π 703.6 ≈â“π∫“∑ §‘¥‡ªìπ√âÕ¬≈– 30.6 ¢Õß ‘π∑√—æ¬å√«¡ ‚¥¬¡’‡ß‘π ¥·≈–√“¬°“√‡∑’¬∫‡∑à“‡ß‘π ¥∑’ Ë ßŸ ¢÷πÈ ‡π◊ÕË ß®“°∫√‘…∑— ‰¥â√∫— ‡ß‘π ®“°°“√ÕÕ°®”Àπà“¬Àÿâπ “¡—≠‡æ‘Ë¡∑ÿπ ®”π«π 599.8 ≈â“π∫“∑ À≈—ß À—°§à“„™â®à“¬·≈â« ‘π∑√—æ¬å∂“«√ ÿ∑∏‘‡æ‘Ë¡¢÷Èπ 278.8 ≈â“π∫“∑ ´÷Ë߇ªìπ °“√≈ß∑ÿπ„π‡§√◊ËÕß®—°√ ”À√—∫º≈‘µº≈‘µ¿—≥±å ∑’ˉ¥â√—∫∫—µ√ à߇ √‘¡ °“√≈ß∑ÿπ ·≈–¬“πæ“Àπ– ”À√—∫¢π àß ‘π§â“ ‡ß‘π®à“¬≈à«ßÀπâ“§à“ °àÕ √â“ß·≈–§à“´◊ÈÕ ‘π∑√—æ¬å‡æ‘Ë¡¢÷Èπ ‡π◊ËÕß®“°‡ªìπ°“√®à“¬‡ß‘π ”√Õß §à“°àÕ √â“ßÕ“§“√‚√ßß“π·Ààß„À¡à∑’Ëπ‘§¡Õÿµ “À°√√¡∫“ß™—π ·≈– ®à“¬≈à«ßÀπâ“„π°“√ —Ëß´◊ÈÕ‡§√◊ËÕß®—°√ ≈Ÿ°Àπ’È°“√§â“¢Õß∫√‘…—∑„πªï 2549 ¡’ —¥ à«π√âÕ¬≈– 12.5 ¢Õß ‘π∑√—æ¬å√«¡ ‚¥¬‡µ‘∫‚µ®“°ªï°àÕπ√âÕ¬≈– 15 ´÷Ëß≈Ÿ°§â“ à«π„À≠à ª√–°Õ∫¥â«¬ §Õπ«’‡π’Ë¬π ‚µ√å ´Ÿ‡ªÕ√å¡“√凰Áµ ¥‘ ‡§“πå ‚µ√å ·≈– √â“π§â“„πªíö¡πÈ”¡—πµà“ßÊ ‚¥¬ —¥ à«π¬Õ¥¢“¬¢Õß∫√‘…—∑ ª√–°Õ∫¥â«¬ ¬Õ¥¢“¬ ¥√âÕ¬≈– 35.6 ¢“¬‡™◊ËÕ√âÕ¬≈– 64.4 ¢Õ߬ե¢“¬√«¡ ·≈– ¡’√–¬–‡«≈“„π°“√‡°Á∫Àπ’ȇ©≈’ˬ 38 «—π ´÷Ëß„°≈⇧’¬ß°—∫ªï°àÕπ à«π°“√ ‡√’¬°‡°Á∫‡ß‘π®“°≈Ÿ°Àπ’È ∫√‘…—∑¡’π‚¬∫“¬°“√‡√’¬°‡°Á∫‡ß‘π 30 - 45 «—π Õ¬à“߉√°Á¥’∫√‘…—∑‰¥â ”√Õß§à“‡º◊ËÕÀπ’È ß —¬®– Ÿ≠„πªï 2549 ®”π«π 0.36 ≈â“π∫“∑ ≈¥≈ß®“°ªï°àÕπ ´÷Ë߇撬ßæÕ ”À√—∫≈Ÿ°Àπ’È∑’Ë¡’Õ“¬ÿ¡“° °«à“ 3 ‡¥◊Õπ ‡æ√“–≈Ÿ°Àπ’§È “â ßπ“π„πªï°Õà π “¡“√∂‡√’¬°‡°Á∫‡ß‘π‰¥â·≈â« ∫√‘…—∑‰¡à¡’ªí≠À“„π‡√◊ËÕßÀπ’ȇ ’¬ à«π≈Ÿ°Àπ’È°“√§â“µà“ߪ√–‡∑»√–¬– ‡«≈“™”√–Àπ’È 63 «—π ´÷Ëß™”√–‡ß‘πµ√ßµ“¡°”Àπ¥ ”À√—∫√–¬–‡«≈“ °“√¢“¬ ‘π§â“§ß‡À≈◊Õ ( ‘π§â“§ß‡À≈◊Õ¥—ß°≈à“«ª√–°Õ∫¥â«¬ «—µ∂ÿ¥‘∫ ∫√√®ÿ¿—≥±å ‘π§â“ ”‡√Á®√Ÿª ·≈– ‘π§â“√–À«à“ߺ≈‘µ) ”À√—∫ªï 2549 Õ¬Ÿà„π™à«ß‡«≈“ 12 «—π ‡π◊ËÕß®“°¡’∫√√®ÿ¿—≥±å∑’Ë¡’Õ—µ√“°“√À¡ÿπ™â“°«à“ º≈‘µ¿—≥±åÕ◊Ëπ ·≈–º≈‘µ¿—≥±åª√–‡¿∑‡°≈Á¥¢π¡ªíß∑’Ë¡’Õ“¬ÿ¢Õß ‘π§â“ ¬“«°«à“ ‘π§â“ª√–‡¿∑Õ◊Ëπ ·µà‚¥¬ à«π„À≠à ‘π§â“ª√–‡¿∑¢π¡ªí߇ªìπ ‘π§â“ ¥®–¡’Õ—µ√“À¡ÿπ‡«’¬π∑’ˇ√Á«¡“° ∑”„Àâ ‘π§â“§ß‡À≈◊Õ„π·µà≈– «—ππâÕ¬¡“°

Assets The total assets as of December 31, 2006 were 2,302.6 million baht. The main assets included the fixed assets of 1,518.9 million baht or 66% and the current assets of 703.6 million baht or 30.6%. The increase of the cash flows and other cash equivalents was due to the fact that the company gained the enlarged capital of 599.8 million baht after the expenses. The net fixed assets were increased by 278.8 million baht from the investment in machinery for products under the BOI promotion and delivery vehicles. The advance payment for the construction and asset purchase were increased due to the new plant construction at Bang Chan Industrial Estate and the order of the machinery. The companyûs trade accounts receivable in 2006 was 12.5% of the total assets, a growth of 15% from last year. The major customers included convenience stores, supermarkets, discount stores, and the gas station stores. The companyûs sales were from cash 35.6% and credit 64.4%. The average credit term was 38 days, close to that of last year. The debt collection policy was 30-45 days. The company, however, set the allowance of 0.36 million baht for doubtful accounts, down from last year. The allowance was sufficient for the accounts with the period of more than 3 months because the company had already collected debts from the last year accounts and there were no bad debts. For the trade accounts receivable abroad, the credit term was 63 days. These accounts made the payments on the due date. The sales period of inventory (the inventory comprised of raw materials, packages, finished products, and work-in-process) in 2006 was 12 days due to the slower turnover rate of package, compared with those of other products while bread crumble products have a longer shelf life than others. However, bread products have a quick turnover rate, thus minimizing the inventory.

78 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


”À√—∫°“√¥âÕ¬§à“¢Õß ‘π∑√—æ¬å‡ªìπ°“√¥âÕ¬§à“¢Õ߇ߑπ≈ß∑ÿπ„π ∫√‘…—∑ ‡∑√™‡™Õ√匑≈≈å ®”°—¥ ´÷Ëß∫√‘…—∑®–∫—π∑÷°≈¥√“§“µ“¡∫—≠™’¢Õß ‡ß‘π≈ß∑ÿπ„Àâ‡∑à“°—∫¡Ÿ≈§à“∑’Ë®–‰¥â√—∫§◊π ‚¥¬„πªïπ’È∫√‘…—∑‰¥â∫—π∑÷°§à“ ‡º◊ËÕ°“√¥âÕ¬§à“¢Õ߇ߑπ≈ß∑ÿπ‡µÁ¡®”π«π·≈â« ‡π◊ËÕß®“°∫√‘…—∑ ‡∑√™ ‡™Õ√匑≈≈å ®”°—¥ ¡’º≈¥”‡π‘πß“π¢“¥∑ÿπ – ¡‡æ‘Ë¡¢÷Èπ ∑”„Àâ¡Ÿ≈§à“∑’Ë ®–‰¥â√—∫§◊π≈¥≈ß¡“µ≈Õ¥ ¿“æ§≈àÕß „πªï 2549 ∫√‘…∑— ¡’°√–· ‡ß‘π ¥ ÿ∑∏‘‰¥â¡“®“°°‘®°√√¡¥”‡π‘πß“π ·≈–®“°°“√®—¥À“‡ß‘π ®”π«π 519.6 ≈â“π∫“∑ ·≈– 278.5 ≈â“π∫“∑ µ“¡≈”¥—∫ ·≈–¡’°√–· ‡ß‘π ¥ ÿ∑∏‘„™â‰ª„π°‘®°√√¡≈ß∑ÿπ ®”π«π 467.5 ≈â“π∫“∑ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ¡’‡ß‘π ¥·≈–√“¬°“√‡∑’¬∫‡∑à“‡ß‘π ¥ ®”π«π 349.1 ≈â“π∫“∑ Ÿß°«à“ªï 2548 ‡ªìπ‡ß‘π 330.6 ≈â“π∫“∑ ‚¥¬ ¡’ “√– ”§—≠¥—ßπ’È °√–· ‡ß‘π ¥ ÿ∑∏‘®“°°‘®°√√¡¥”‡π‘πß“π ®”π«π 519.6 ≈â“π∫“∑ “‡ÀµÿÀ≈—°‰¥â¡“®“°°”‰√®“°°“√¥”‡π‘π∑’ˇªìπ‡ß‘π ¥ 490.8 ≈â“π∫“∑ °√–· ‡ß‘π ¥ ÿ∑∏‘‰¥â¡“®“°°‘®°√√¡®—¥À“‡ß‘π®”π«π 278.5 ≈â“π∫“∑ ‡Àµÿº≈À≈—°¡“®“°√—∫‡ß‘π®“°°“√‡æ‘Ë¡∑ÿπ®”π«π 599.8 ≈â“π∫“∑ ·≈– ‡ß‘𠥄™â‰ª‚¥¬®à“¬‡ß‘πªíπº≈ 141 ≈â“π∫“∑ ™”√–§◊π‡ß‘π°Ÿ¬â ¡◊ √–¬–¬“« ®“°∏𓧓√ 100 ≈â“π∫“∑ ·≈–™”√–§◊π‡ß‘π°Ÿâ¬◊¡√–¬– —Èπ 61 ≈â“π∫“∑ Õ¬à“߉√°Á¥’ Õ—µ√“ à«π ¿“æ§≈àÕß‚¥¬√«¡¢Õß∫√‘…—∑Õ¬Ÿà„π√–¥—∫∑’Ë¥’¡“ ‚¥¬µ≈Õ¥ ‚¥¬„πªï 2549 Õ—µ√“ à«π ¿“æ§≈àÕß·≈–Õ—µ√“ à«π ¿“æ§≈àÕßÀ¡ÿπ‡√Á«Õ¬Ÿà∑’Ë 1.52 ‡∑à“ ·≈– 1.38 ‡∑à“ µ“¡≈”¥—∫ ‡æ‘Ë¡¢÷Èπ ®“°ªï°àÕπ ·≈–CASH CYCLE ¢Õß∫√‘…—∑Õ¬Ÿà∑’Ë 9 «—π °√– · ‡ß‘π ¥ ÿ∑∏‘„™â‰ª®“°°‘®°√√¡≈ß∑ÿπ ®”π«π 467.5 ≈â“π∫“∑ „°≈⇧’¬ß°—∫ªï°àÕπ ”À√—∫„πªï 2549 ¡’°“√≈ß∑ÿπ„π ‘π∑√—æ¬å∂“«√‡æ‘Ë¡ à«π„À≠à‡ªìπ°“√´◊ÈÕ‡§√◊ËÕß®—°√‡æ‘Ë¡‡æ◊ËÕ¢¬“¬°”≈—ß°“√º≈‘µ ·≈–‡æ◊ËÕ ‡æ‘Ë¡ª√– ‘∑∏‘¿“æ¢Õ߇§√◊ËÕß®—°√ ´◊ÈÕ¬“πæ“Àπ– ”À√—∫¢π àß ‘π§â“ ·≈–‡æ◊ËÕ°√–®“¬ ‘π§â“‰ª ŸàºŸâ∫√‘‚¿§ ·À≈àß∑’Ë¡“¢Õ߇ߑπ∑ÿπ Àπ’È ‘π√«¡ ≥ 31 ∏—𫓧¡ 2549 ¡’®”π«π 576 ≈â“π∫“∑ §‘¥‡ªìπ√âÕ¬≈– 25 ¢ÕßÀπ’È ‘π·≈– à«π¢ÕߺŸâ∂◊ÕÀÿâπ ≈¥≈ß®“°«—π ‘Èπªï 2548 ´÷Ëß “‡Àµÿ ®“°°“√™”√–§◊π‡ß‘π°Ÿâ√–¬–¬“«°àÕπ§√∫°”Àπ¥ ·≈–‚¥¬ à«π„À≠à ‡ªìπÀπ’È ‘πª√–‡¿∑‡®â“Àπ’È°“√§â“·≈–§à“„™â®à“¬§â“ß®à“¬∑’ˇæ‘Ë¡¢÷Èπ Õ—µ√“ à«π¢ÕßÀπ’È ‘πµàÕ à«π¢ÕߺŸâ∂◊ÕÀÿâπ ‡∑à“°—∫ 0.3 ‡∑à“ à«π¢ÕߺŸâ∂◊ÕÀÿâπ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 à«π¢ÕߺŸâ∂◊ÕÀÿâπ¡’®”π«π 1,726.6 ≈â “ π∫“∑ ‡æ‘ Ë ¡ ¢÷ È π ®“° ‘ È π ªï 2548 ‡ªì π ®”π«π 737.9 ≈â “ π∫“∑ ‡π◊ËÕß®“°¡’°”‰√ ÿ∑∏‘ 279.1 ≈â“π∫“∑ ·≈–¡“®“°°“√ÕÕ°®”Àπà“¬Àÿâπ “¡—≠‡æ‘Ë¡∑ÿπ ®”π«π 15 ≈â“πÀÿâπÊ≈– 40 ∫“∑ ‡ªìπ‡ß‘π 600 ≈â“π∫“∑ „π à«π¢ÕߺŸâ∂◊ÕÀÿâπ∑’Ë≈¥≈ß ¡“®“°°“√®à“¬‡ß‘πªíπº≈®“°º≈°“√ ¥”‡π‘πß“πª√–®”ªï 2548 ®”π«π 96 ≈â“π∫“∑ ·≈–®à“¬‡ß‘πªíπº≈ √–À«à“ß°“≈ ®“°º≈°“√¥”‡π‘πß“πß«¥À°‡¥◊Õπ ‘Èπ ÿ¥«—π∑’Ë 30 ¡‘∂ÿπ“¬π 2549 ®”π«π 45 ≈â“π∫“∑ ∫√‘…—∑¡’¡Ÿ≈§à“µ“¡∫—≠™’ ‡∑à“°—∫ 38.4 ∫“∑µàÕÀÿâπ

The devaluation of the assets was in the investment in Treasure Hill Co., Ltd. by which the company realized as deduction under investment accounting to the net value. This year, it has recorded the full allowance for devaluation of the investment as Treasure Hill Co., Ltd. incurred more accumulated loss, hence decreasing the net value. Cash flow In 2006, the company obtained the net cash flow from business operation and financing activities by 519.6 and 278.5 million baht, respectively. The net cash flow used in investment activities was 467.5 million baht. As of December 31, 2006, cash and cash equivalents was 349.1 million baht, higher than that of 2005 by 330.6 million baht. The net cash flow from business operation of 519.6 million baht was mainly from the profit in cash from business at 490.8 million baht. The net cash flow from financing activities of 278.5 million baht was from capital gain of 599.8 million baht deducted by dividends 141 million baht, long-term loan payment of 100 million baht to the bank, and short-term loan payment of 61 million baht. However, the overall cash flow rate has been at a good level. In 2006, the cash flow rate and the quick ratio were at 1.52 and 1.38 times, respectively, up from the previous year. The cash cycle of the company was 9 days. The net cash flow used in investment activities of 467.5 million baht was also close to that of the previous year. In 2006, there were the investments in fixed assets which mainly were the purchase of machinery for expanding production capacity and the purchase of delivery vehicles. Financial resources Debts As of December 2006, the total debts was 576 million baht, or 25% of total liabilities and shareholders equity, down from the year ended 2005. This was due to the early long-term loan payment and most of the debts were trade accounts payable and increasing accrued expense. The total liabilities to shareholders equity ratio was 0.3 times. Equity As of December 31, 2006, the total shareholders equity was 1,726.6 million baht, up from the year ended 2005 by 737.9 million baht. This was attributed to the net profit of 279.1 million baht and the issuance of 15 million ordinary shares for capital gain at 40 baht per share, totaling to 600 million baht. The total shareholders equity was decreased by the dividends of 96 million baht for the performance in 2005 and the 6-month period dividends ended on June 30, 2006 of 45 million baht. The accounting value of the company was 38.4 baht per share.

79 79 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


§«“¡‡À¡“– ¡¢Õß‚§√ß √â“߇ߑπ∑ÿπ Õ—µ√“ à«πÀπ’È ‘πµàÕ à«π¢ÕߺŸâ∂◊ÕÀÿâπÕ¬Ÿà∑’Ë 0.3 ‡∑à“ ´÷ËßÕ¬Ÿà„π√–¥—∫ µË”¡“√–¬– 3 ªï∑’˺à“π¡“ ·≈–§«“¡ “¡“√∂„π°“√™”√–¥Õ°‡∫’ȬլŸà∑’Ë 49 ‡∑à“ ´÷Ëß· ¥ß„Àâ‡ÀÁπ∂÷߇ ∂’¬√¿“æ ¢Õß‚§√ß √â“߇ߑπ∑ÿπ¢Õß∫√‘…—∑ ·≈–§«“¡ “¡“√∂„π°“√™”√–Àπ’È¢Õß∫√‘…—∑ §à“µÕ∫·∑π¢ÕߺŸâ Õ∫∫—≠™’ §à“µÕ∫·∑π®“°°“√ Õ∫∫—≠™’ (audit fee) ∫√‘…—∑®à“¬§à“µÕ∫·∑π°“√ Õ∫∫—≠™’ „Àâ·°à - ºŸ â Õ∫∫—≠™’¢Õß∫√‘…∑— „πªï 2549 ¡’®”π«π‡ß‘π√«¡ 690,000 ∫“∑ §à“∫√‘°“√Õ◊Ëπ (non-audit-fee) ∫√‘…—∑®à“¬§à“µÕ∫·∑π¢Õßß“π∫√‘°“√Õ◊Ëπ ª√–°Õ∫¥â«¬ - §à“µ√«® —߇°µÿ°“√≥å∑”≈“¬ ‘π§â“§ß‡À≈◊Õ „Àâ·°à ºŸâ Õ∫∫—≠™’ ¢Õß∫√‘…—∑ „πªï 2549 ¡’®”π«π‡ß‘π√«¡ 15,000 ∫“∑ - µ√«® Õ∫‡æ◊ËÕ«—µ∂ÿª√– ߧ凩擖 - µ√«® Õ∫µ“¡‡ß◊ËÕπ‰¢¢Õß ∫—µ√ à߇ √‘¡∑’Ë°”À𥂥¬ ”π—°ß“π§≥–°√√¡°“√ à߇ √‘¡°“√≈ß∑ÿπ ¡’®”π«π‡ß‘π√«¡ 100,000 ∫“∑

Capital Structure The total liabilities to shareholders equity ratio was 0.3 times, a low level during the past 3 years. The ability to pay off the interest was at 49 times. This presented the stability of the companyûs financial structure and the capability for the debts pay-off. Auditor Remuneration Audit fee The company paid audit fee to - The companyûs auditors in 2006 with the total of 690,000 baht Non - Audit - Fee The company paid non - audit - fee which is inventory observation fee to - The companyûs auditors in 2006 with the otal of 15,000 baht - Inspection for specific purposes- inspection under the conditions of promotion certificate prescribed by the Board of Investment at the total of 100,000 baht.

‡ªÑ“À¡“¬°“√¥”‡π‘π∏ÿ√°‘®

Business objectives

∫√‘…—∑ ¡’§«“¡µ—Èß„®„π°“√√—°…“§«“¡‡ªìπºŸâπ”„π°“√º≈‘µ·≈– ®”Àπà“¬¢π¡ªíß ·≈–‡∫‡°Õ√’ËÕ◊ËπÊ „π≈—°…≥–§â“ àß∑’ˉ¥â¡“µ√∞“π·≈– ¡’§≥ ÿ ¿“æ ¡Ë”‡ ¡Õ √«¡∑—ßÈ ¡’§«“¡¡ÿßà ¡—πË ∑’®Ë –æ—≤π“ ‘π§â“„À¡à‡æ‘¡Ë ‡µ‘¡ ‡æ◊ËÕ„À⺟â∫√‘‚¿§¡’∑“߇≈◊Õ°¡“°¢÷È𠇪ìπ°“√¢¬“¬µ≈“¥‰ª¬—ß°≈ÿࡺŸâ ∫√‘‚¿§„À¡àÊ √«¡∑—Èßæ—≤π“ ‘π§â“‡¥‘¡„Àâ¡’¡Ÿ≈§à“‡æ‘Ë¡„Àâ “¡“√∂µÕ∫ πÕߧ«“¡µâÕß°“√·≈–惵‘°√√¡¢ÕߺŸâ∫√‘‚¿§∑’ˇª≈’ˬπ·ª≈ßµ≈Õ¥ ‡«≈“ πÕ°®“°π’È∫√‘…—∑ ¬—ß¡’‡ªÑ“À¡“¬∑’Ë®–‡√àß√ÿ°°“√∑”∏ÿ√°‘®¢π¡ªíß ·≈–‡∫‡°Õ√’Ë·∫∫§â“ª≈’°Õ¬à“ßµàÕ‡π◊ËÕß √«¡∂÷ß °“√¢¬“¬µ—« Ÿà∏ÿ√°‘® Õ“À“√∑’ˇ°’ˬ«¢âÕßÕ’°„πÕ𓧵

The company has always committed to being the leader in bread and bakery industry by consistently providing quality and standard products and continuously developing new products to create more choices for consumers as well as to reach new targets. Additionally, the company has also added value to existing products to meet the ever-changing needs and behavior of consumers. Moreover, the company also aims at continuous expansion of the bread and bakery retailing business and other related food business in the future.

80 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


‚§√ß°“√„πÕ𓧵 / Future Plan °“√¢¬“¬°”≈—ß°“√º≈‘µ

Production capacity expansion

ªí®®ÿ∫π— ∑“ß∫√‘…∑— „™â°”≈—ß°“√º≈‘µ¢π¡ªíß Õ¥‰ â ∑’‚Ë √ßß“πÕ“§“√ 2 ‡µÁ¡°”≈—ß°“√º≈‘µ ®÷ß¡’·ºπ®–≈ß∑ÿπ‡æ‘¡Ë °”≈—ß°“√º≈‘µ¢π¡ªíß Õ¥‰ â Õ’° 1 “¬°“√º≈‘µ ¢π“¥ 8,000 ™‘ÈπµàÕ™—Ë«‚¡ß „πÕ“§“√‚√ßß“πÕ’°·Ààß ¢Õß∫√‘…—∑ ´÷Ëßµ—ÈßÕ¬Ÿà„ππ‘§¡Õÿµ “À°√√¡≈“¥°√–∫—ß ‡™àπ‡¥’¬«°—π ‚¥¬ “¬°“√º≈‘µ„À¡àπ’ȵâÕß„™â‡ß‘π≈ß∑ÿπª√–¡“≥ 65 ≈â“π∫“∑ §“¥«à“®– ·≈⫇ √Á®„π‰µ√¡“ ∑’Ë 2 ¢Õߪï 2550

The company is currently producing stuffed bread at the plant 2 with full capacity. It also has a plan to expand the capacity of the stuffed bread production line at 8,000 pieces per hour at another plant which is located in Lard Kra Bang Industrial Estate. This new production line will require the investment of 65 million baht and is expected to be completed in the 2nd quarter of 2007.

°“√¢¬“¬™àÕß∑“ß°“√®”Àπà“¬

Distribution channel expansion

∫√‘…∑— ¡’‡ªÑ“À¡“¬∑’®Ë –¢¬“¬™àÕß∑“ß°“√®”Àπà“¬ºà“π√â“π§â“ª≈’° ®“°®”π«π√«¡ª√–¡“≥ 25,066 √â“π ≥ ‘Èπªï 2549 ‡ªìπ 27,000 √â“π ¿“¬„π ‘Èπªï 2550 ‚¥¬¬—ߧ߄À⧫“¡ ”§—≠°—∫°“√¢¬“¬™àÕß∑“ߺà“π √â“π§â“ª≈’°·∫∫¥—È߇¥‘¡§«∫§Ÿà°—π‰ª°—∫√â“π§â“ª≈’° ¡—¬„À¡à ´÷Ëß πÕ°®“°®–‡ªìπ°“√‡æ‘Ë¡¬Õ¥¢“¬¢Õß∫√‘…—∑ ·≈⫬—߇æ‘Ë¡§«“¡ “¡“√∂ „π°“√¢¬“¬™àÕß∑“ß´÷Ëß∂◊Õ‡ªìπ°“√‰¥â‡ª√’¬∫„π°“√·¢àߢ—πÕ’°¥â«¬

The company aims at expanding distribution channels through retail stores, from 25,066 stores at the end of 2005 to 27,000 stores by the end of 2006. However, the company still places the emphasis on expanding distribution channels through both traditional trade and modern trade stores. Not only will this increase the companyûs sales, but also enhance the ability of channels expansion, furthering the competitive advantages.

°“√¢¬“¬µ—«‡¢â“ Ÿàµ≈“¥§â“ª≈’°¢π¡ªíß·≈–‡∫‡°Õ√’Ë ∫√‘…—∑ ‰¥â‡√‘Ë¡¢¬“¬µ—«‡¢â“ Ÿàµ≈“¥§â“ª≈’°„πªï 2546 ‚¥¬‡ªî¥√â“π çDeliya by Farmhouseé ≥ ‘Èπªï 2549 ¡’∑—Èß ‘Èπ 11 “¢“ §◊Õ ¬“¡ ·§«√å´Õ¬ 7, ™—πÈ 1 Õ“§“√Õ‘µ≈— ‰∑¬∑“«‡«Õ√å, ‚√߇√’¬π®‘µ√≈¥“, ∑ÁÕª å ‚√∫‘π —π √—™¥“, ‡¥Õ–¡Õ≈≈å∫“ß°–ªî, ∑ÁÕª å ‡´Áπ∑√—≈∫“ßπ“, ´Õ¬ ®“√ÿ√—µπå, ‡¥Õ–¡Õ≈≈å ß“¡«ß»å«“π (™—Èπ 1), ∑ÁÕª å ≈“¥æ√â“«, ∑ÁÕª å ªîòπ‡°≈â“ ·≈– ¡“∫ÿ≠§√Õß™—Èπ 5 ∑—Èßπ’È ∫√‘…—∑ ‰¥â«“ßµ”·Àπàß∑“ß°“√µ≈“¥¢Õß√â“π çDeliya by Farmhouseé „π≈—°…≥–¢Õ߇∫‡°Õ√’Ëæ√’‡¡’ˬ¡∑’ˇπâ𧫓¡À≈“°À≈“¬ πà“√—∫ª√–∑“π‡æ◊ÕË “¡“√∂µÕ∫ πÕߧ«“¡µâÕß°“√¢Õß≈Ÿ°§â“‰¥â¡“°¢÷πÈ ´÷ËßπÕ°®“°®–‡ªìπ°“√‡æ‘Ë¡√“¬‰¥â„Àâ°—∫∫√‘…—∑·≈â« ¬—߇ªìπ°“√‡æ‘Ë¡™àÕß ∑“ß°“√¢“¬ª≈’°¢Õß∫√‘…∑— Ÿºà ∫⟠√‘‚¿§‰¥â‚¥¬µ√ßÕ’°¥â«¬ ‚¥¬„πªï 2550 ∫√‘…—∑ ¡’·ºπ°“√∑’Ë®–¢¬“¬ “¢“¢Õß√â“π‡¥≈‘¬à“Õ¬à“ßµàÕ‡π◊ËÕß æ√âÕ¡ ∑—Èߪ√—∫√Ÿª·∫∫¢Õß√â“π„À⇪ìπ√â“π‡∫‡°Õ√’Ë∑’˧√∫«ß®√¡“°¢÷Èπ ‚¥¬¡’ °“√®”Àπà“¬‡∫‡°Õ√’ËÀ≈“°√Ÿª·∫∫·≈–‡§√◊ËÕߥ◊Ë¡√âÕπ‡¬Áπ √«¡‰ª∂÷ß §«“¡∫—π‡∑‘ß„Àâ·°à≈Ÿ°§â“¿“¬„π√â“π

‚√ßß“π·Ààß„À¡à ∫√‘…—∑ °”≈—ߥ”‡π‘π°“√°àÕ √â“ß‚√ßß“π·Ààß„À¡à ∑’Ëπ‘§¡Õÿµ “À °√√¡∫“ß™—𠧓¥«à“®–·≈⫇ √Á® ª√–¡“≥ªï 2551

Market expansion in bread and bakery retail business The company has expanded into retail market in 2003 by opening çDeliya by Farmhouseé stores. At the end of 2006, there were 11 stores which included Siam Square Soi 7, First floor Ital-Thai Tower, Chitlada School, Tops Robinson Ratchada, The Mall Bangkapi, Tops Central Bangna, Soi Jarurat, The Mall Ngamwongwan (1st floor), Tops Ladprao, Tops Pinklao and 5th floor MBK. The company positioned çDeliya by Farmhouseé as a bakery store with varieties of premiums products. This will not only help increase the companyûs sales, but also expand retail business of the company. In 2006, the company plans to continuously increase the number of Deliya stores and to develop the stores to be a one-stop shopping bakery store by selling a great variety of bakery and hot and cold beverage and entertaining in-store customers.

New Factory The new plant at Bang Chan Industrial Estate is under construction and expected to be completed in 2008.

81 81 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


√“¬ß“π§≥–°√√¡°“√µ√«® Õ∫ / Audit Committee Report ‡√’¬π∑à“πºŸâ∂◊ÕÀÿâπ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) §≥–°√√¡°“√µ√«® Õ∫¢Õß∫√‘…—∑ ª√–°Õ∫¥â«¬°√√¡°“√Õ‘ √– 3 ∑à“π ‚¥¬¡’ π“¬æ‘¡≈ √—∞ªíµ¬å ‡ªìπª√–∏“π§≥–°√√¡°“√µ√«® Õ∫ ·æ∑¬åÀ≠‘߬ÿæ“ ÿπ∑√“¿“·≈–√Õß»“ µ√“®“√¬å ¥√.°ÿ≈¿—∑√“ ‘‚√¥¡ ‡ªìπ°√√¡°“√µ√«® Õ∫ ‚¥¬¡’ π“ß “« Õ√‘¬“ µ—Èß™’«‘π»‘√‘°ÿ≈ ºŸâ®—¥°“√ à«πµ√«® Õ∫¿“¬„𠇪ìπ‡≈¢“πÿ°“√§≥–°√√¡°“√µ√«® Õ∫ §≥–°√√¡°“√µ√«® Õ∫‰¥âªØ‘∫µ— ß‘ “πµ“¡Àπâ“∑’Ë ∑’§Ë ≥–°√√¡°“√ ∫√‘…∑— ‰¥â¡Õ∫À¡“¬‰«â∑°ÿ ª√–°“√ ‚¥¬ à߇ √‘¡„Àâ∫√‘…∑— ¡’°“√¥”‡π‘πß“π ∑’ˇπâπÀ≈—°°“√ ”§—≠¢Õß°“√°”°—∫¥Ÿ·≈°‘®°“√∑’Ë¥’ Õ—π‰¥â·°à°“√ ªØ‘∫—µ‘µ“¡Àπâ“∑’Ë∑’ˉ¥â√—∫¡Õ∫À¡“¬ ¡’§«“¡‚ª√àß„ ¬ÿµ‘∏√√¡ ‡™◊ËÕ∂◊Õ‰¥â µ≈Õ¥®π¡’°“√∂à«ß¥ÿ≈Õ”π“®·≈– “¡“√∂µ√«® Õ∫‰¥â Õ—π𔉪 Ÿà ª√–‚¬™πå Ÿß ÿ¥µàÕºŸâ∂◊ÕÀÿâπ æπ—°ß“π ·≈–ºŸâ∑’Ë¡’ à«π‡°’ˬ«¢âÕß∑ÿ°ΩÉ“¬ §≥–°√√¡°“√µ√«® Õ∫‰¥âªØ‘∫—µ‘Àπâ“∑’ËÕ¬à“ß¡’Õ‘ √– ·≈–‰¡à¡’¢âÕ ®”°—¥„π°“√√—∫¢âÕ¡Ÿ≈ ´÷Ë߉¥â√—∫§«“¡√à«¡¡◊Õ‡ªìπÕ¬à“ߥ’∑—Èß®“°ºŸâ∫√‘À“√ ·≈–æπ—°ß“π∑’ˇ°’ˬ«¢âÕß „πªï 2549 ∑’˺à“π¡“ §≥–°√√¡°“√µ√«® Õ∫‰¥â√à«¡ª√–™ÿ¡°—π 4 §√—Èß ‚¥¬¡’ΩÉ“¬∫√‘À“√¢Õß∫√‘…—∑ ·≈–ºŸâ Õ∫∫—≠™’‡¢â“√à«¡ª√–™ÿ¡¥â«¬ ‡æ◊ÕË √à«¡‡ πÕ¢âÕ¡Ÿ≈ √—∫øíߧ«“¡§‘¥‡ÀÁπ ·≈–¢âÕ‡ πÕ·π–∑’‡Ë ªìπª√–‚¬™πå µàÕ°“√∫√‘À“√ß“π ¢Õß°≈ÿà¡∫√‘…—∑ º≈®“°°“√ª√–™ÿ¡„π·µà≈–§√—È߉¥â ¡’°“√𔇠πÕµàÕ∑’˪√–™ÿ¡§≥–°√√¡°“√∫√‘…—∑‡æ◊ËÕ∑√“∫∑ÿ°§√—Èß ‚¥¬¡’ °‘®°√√¡∑’Ë ”§—≠ √ÿª‰¥â¥—ßπ’È 1. Õ∫∑“πß∫°“√‡ß‘π√“¬‰µ√¡“ ·≈–ß∫°“√‡ß‘πª√–®”ªï¢Õß ∫√‘…—∑ √à«¡°—∫ºŸâ Õ∫∫—≠™’°àÕπ𔇠πÕ§≥–°√√¡°“√¢Õß ·µà≈–∫√‘…—∑ ´÷Ëßæ∫«à“ ß∫°“√‡ß‘π¢Õß∫√‘…—∑‰¥â®—¥∑”¢÷Èπµ“¡ À≈—°°“√∫—≠™’∑’Ë√—∫√Õß∑—Ë«‰ª ·≈–¡’°“√‡ªî¥ ‡º¬¢âÕ¡Ÿ≈Õ¬à“ß ‡æ’¬ßæÕ 2. Õ∫∑“πº≈°“√ªØ‘∫—µ‘ß“π·≈–¢âÕ‡ πÕ·π–¢ÕßÀπ૬ߓπ µ√«® Õ∫¿“¬„π ´÷Ëߪؑ∫—µ‘ß“πµ“¡·ºπ°“√µ√«® Õ∫∑’ˉ¥â √—∫Õπÿ¡—µ‘®“°§≥–°√√¡°“√µ√«® Õ∫·≈â« √ÿª‰¥â«à“ ∫√‘…—∑ ¡’√–∫∫°“√°”°—∫¥Ÿ·≈∑’Ë¥’ ¡’√–∫∫°“√§«∫§ÿ¡¿“¬„π∑’Ë‡æ’¬ß æÕ·≈–‡À¡“– ¡ ‚¥¬‰¡àæ∫¢âÕ∫°æ√àÕß∑’ˇªìπ “√– ”§—≠ 3. Õ∫∑“π°“√∑”√“¬°“√√–À«à“ß∫√‘…∑— °—∫∫ÿ§§≈∑’‡Ë °’¬Ë «‚¬ß°—π À√◊Õ√“¬°“√∑’ËÕ“®¡’§«“¡¢—¥·¬âß∑“ߺ≈ª√–‚¬™πå ·≈â«æ∫«à“ √“¬°“√¥—ß°≈à“«‡ªìπ°“√¥”‡π‘π°“√µ“¡∏ÿ√°‘®ª°µ‘¢Õß∫√‘…—∑ „π√“§“∑’ Ë ¡‡Àµÿ ¡º≈·≈–‰¥â¡°’ “√‡ªî¥‡º¬¢âÕ¡Ÿ≈Õ¬à“߇撬ßæÕ ∂Ÿ°µâÕß·≈–§√∫∂â«π·≈â« 4. Õ∫∑“π„Àâ∫√‘…—∑¡’°“√ªØ‘∫—µ‘µ“¡°ÆÀ¡“¬«à“¥â«¬À≈—° ∑√—æ¬å·≈–µ≈“¥À≈—°∑√—æ¬å √«¡∑—Èß°ÆÀ¡“¬Õ◊Ëπ∑’ˇ°’ˬ«¢âÕß°—∫ °“√¥”‡π‘π∏ÿ√°‘®¢Õß∫√‘…∑— ‡æ◊ÕË „À⇰‘¥§«“¡∂Ÿ°µâÕß·≈–‚ª√àß„ ·°àºŸâ∂◊ÕÀÿâπ ·≈–ºŸâ‡°’ˬ«¢âÕß∑ÿ°ΩÉ“¬ 5. ‰¥â¡’°“√æ‘®“√≥“√à«¡°—∫Àπ૬ߓπµ√«® Õ∫¿“¬„π „π°“√ ª√–‡¡‘π√–¥—∫§«“¡‡ ’ˬ߄π√–∫∫ß“πµà“ßÊ ¢Õß∫√‘…—∑ ‚¥¬ ª√–‡¡‘𧫓¡‡ ’ˬ߮“°‚Õ°“ ·≈–§«“¡‡ ’¬À“¬∑’˧“¥«à“®– ‡°‘¥¢÷Èπ ‡æ◊ËÕπ”¡“®—¥≈”¥—∫§«“¡ ”§—≠„π°“√¥”‡π‘π°“√ ·°â‰¢§«“¡‡ ’ˬߥ—ß°≈à“«

82 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

To The Shareholders of President Bakery PCL. The Board of Audit Committee for the company comprises of 3 independent directors, which are Mr. Pimol Rattapat, Chairman of the Board, Dr. Yupa Soontrapa and Assoc.Prof. Dr. Kulpatra Sirodom, audit directors and Ms. Ariya Tangcheevinsirikul, internal audit manager, serves as the secretary of the Board of Audit Committee. The committee has completely performed its duties as assigned by encouraging the company to emphasize on good corporate governance which is performing the duties with transparency, fairness, and creditability, including balancing and cross-checking. This has led to the best interests of the shareholders, employees, and other concerned parties. The committee has carried out the performance independently with no limitation on information gathering due to the kind cooperation from the executives and the concerned employees. In 2006, the committee held 4 meetings with the management and the auditor to share and provide information, comments, and useful suggestions to the operations of the company. The findings of each meeting were presented to the Board of Directors which can be detailed as follows : 1. The re-examination of the companyûs quarter and annual financial statement with the auditor prior to the presentation to the Board of Directors found that the financial statements were prepared under the generally accepted accounting practice with the sufficient disclosure of information 2. The re-examination of work performance and suggestions from the internal audit division, whose performance was approved by the Board of Audit Committee, concluded that the company has good corporate governance and sufficient and appropriate internal audit system, with no substantial flaws. 3. The re-examination of the transactions between the company and concerned parties or of conflicts of interest found that such transactions were of the companyûs usual business operations with reasonable prices and with sufficient and complete disclosure of information. 4. The re-examination of the companyûs operations under the laws found that it has carried out the performances in compliance with the regulations of SET and other business-related laws to assure the correctness and transparency to the shareholders and other concerned parties. 5. The committee held the meetings with the internal audit division to assess risks in the companyûs systems by assessing the likely risks from opportunities and damages as to prioritizing the corrective plans.


6. æ‘®“√≥“§—¥‡≈◊Õ°·≈–°”Àπ¥§à“µÕ∫·∑π¢ÕߺŸâ Õ∫∫—≠™’ ‡æ◊ Ë Õ π”‡ πÕµà Õ §≥–°√√¡°“√∫√‘ … — ∑ „Àâ ¢ ÕÕπÿ ¡ — µ ‘ ® “°∑’ Ë ª√–™ÿ¡ºŸâ∂◊ÕÀÿâπ 7. §≥–°√√¡°“√µ√«® Õ∫∑ÿ°∑à“π‰¥â‡¢â“√à«¡ª√–™ÿ¡ºŸâ∂◊ÕÀÿâπ §√—Èß∑’Ë 27 ‡¡◊ËÕ«—π∑’Ë 25 ‡¡…“¬π 2549 ‡æ◊Ëՙ૬µÕ∫¢âÕ´—°∂“¡ ¢ÕߺŸâ∂◊ÕÀÿâπ¥â«¬ ‚¥¬ √ÿª„π¿“æ√«¡·≈â« §≥–°√√¡°“√µ√«® Õ∫‡ÀÁπ«à“ §≥– °√√¡°“√µ≈Õ¥®πºŸâ∫√‘À“√¢Õß∫√‘…—∑¡’§«“¡¡ÿàß¡—Ëπ„π°“√ªØ‘∫—µ‘ Àπâ“∑’ˇæ◊ËÕ„Àâ∫√√≈ÿ‡ªÑ“À¡“¬¢Õß∫√‘…—∑Õ¬à“ß¡’§ÿ≥¿“懬’ˬߡ◊ÕÕ“™’æ ·≈–‰¥â„À⧫“¡ ”§—≠Õ¬à“߬‘ËßµàÕ°“√¥”‡π‘πß“π¿“¬„µâ√–∫∫°“√ §«∫§ÿ¡¿“¬„π∑’Ë¡’ª√– ‘∑∏‘º≈ ¡’√–∫∫°“√°”°—∫¥Ÿ·≈°‘®°“√∑’Ë¥’ ‚¥¬ ¡’§«“¡‚ª√àß„ ·≈–‡™◊ËÕ∂◊Õ‰¥â √«¡∑—Èß¡’°“√æ—≤π“ª√—∫ª√ÿß√–∫∫ ß“π°“√ªØ‘∫—µ‘ß“π„Àâ¡’§ÿ≥¿“楒¢÷ÈπÕ¬à“ßµàÕ‡π◊ËÕß

6. The committee determined and established the remuneration of the auditor to present to the Board of Directors for an approval from the shareholders meeting. 7. The committee attended the shareholders meeting no. 27, on April 25, 2006 to make clarification to all concerns of the shareholders. In overall conclusion, the committee sees that the directors and the management commit to the performance to achieve the companyûs goals with their professionalism. They also gives the importance on business operations under the efficient internal control system, good corporate governance with transparency and creditability, and the consistent development and improvement of work performances.

π“¬æ‘¡≈ √—∞ªíµ¬å Phimol Rattapat ª√–∏“π§≥–°√√¡°“√µ√«® Õ∫ Chairman of the Audit Committee

83 2006 Annual Report / President Bakery Public Company Limited


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84 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


√“¬ß“π¢ÕߺŸâ Õ∫∫—≠™’ ·≈–ß∫°“√‡ß‘π √“¬ß“π¢ÕߺŸâ Õ∫∫—≠™’√—∫Õπÿ≠“µ ‡ πÕµàÕºŸâ∂◊ÕÀÿâπ·≈–§≥–°√√¡°“√¢Õß ∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ¢â“懮Ⓣ¥âµ√«® Õ∫ß∫¥ÿ≈ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 ß∫°”‰√¢“¥∑ÿπ ß∫· ¥ß°“√‡ª≈’ˬπ·ª≈ß à«π¢ÕߺŸâ∂◊ÕÀÿâπ ·≈–ß∫°√–· ‡ß‘π ¥ ”À√—∫ªï ‘Èπ ÿ¥«—π‡¥’¬«°—π¢Õß·µà≈–ªï¢Õß∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ´÷ËߺŸâ∫√‘À“√¢Õß°‘®°“√‡ªìπ ºŸâ√—∫º‘¥™Õ∫µàÕ§«“¡∂Ÿ°µâÕß·≈–§√∫∂â«π¢ÕߢâÕ¡Ÿ≈„πß∫°“√‡ß‘π‡À≈à“π’È à«π¢â“懮ⓇªìπºŸâ√—∫º‘¥™Õ∫„π°“√· ¥ß§«“¡‡ÀÁπµàÕ ß∫°“√‡ß‘π¥—ß°≈à“«®“°º≈°“√µ√«® Õ∫¢Õߢâ“懮ⓠ¢â“懮Ⓣ¥âªØ‘∫—µ‘ß“πµ√«® Õ∫µ“¡¡“µ√∞“π°“√ Õ∫∫—≠™’∑’Ë√—∫√Õß∑—Ë«‰ª´÷Ëß°”Àπ¥„Àâ¢â“懮⓵âÕß«“ß·ºπ·≈–ªØ‘∫—µ‘ß“π ‡æ◊ËÕ„À≥⧫“¡‡™◊ËÕ¡—ËπÕ¬à“ß¡’‡Àµÿº≈«à“ß∫°“√‡ß‘π· ¥ß¢âÕ¡Ÿ≈∑’Ë¢—¥µàÕ¢âÕ‡∑Á®®√‘ßÕ—π‡ªìπ “√– ”§—≠À√◊Õ‰¡à °“√µ√«® Õ∫√«¡∂÷ß°“√ „™â«‘∏’°“√∑¥ Õ∫À≈—°∞“πª√–°Õ∫√“¬°“√∑—Èß∑’ˇªìπ®”π«π‡ß‘π·≈–°“√‡ªî¥‡º¬¢âÕ¡Ÿ≈„πß∫°“√‡ß‘π °“√ª√–‡¡‘𧫓¡‡À¡“– ¡¢Õß À≈—°°“√∫—≠™’∑’Ë°‘®°“√„™â·≈–ª√–¡“≥°“√‡°’ˬ«°—∫√“¬°“√∑“ß°“√‡ß‘π∑’ˇªìπ “√– ”§—≠´÷ËߺŸâ∫√‘À“√‡ªìπºŸâ®—¥∑”¢÷Èπ µ≈Õ¥®π°“√ ª√–‡¡‘π∂÷ߧ«“¡‡À¡“– ¡¢Õß°“√· ¥ß√“¬°“√∑’Ë𔇠πÕ„πß∫°“√‡ß‘π‚¥¬√«¡ ¢â“懮Ⓡ™◊ËÕ«à“°“√µ√«® Õ∫¥—ß°≈à“«„Àâ¢âÕ √ÿª∑’ˇªìπ ‡°≥±åÕ¬à“߇À¡“– ¡„π°“√· ¥ß§«“¡‡ÀÁπ¢Õߢâ“懮ⓠ¢â“懮ⓇÀÁπ«à“ ß∫°“√‡ß‘π¢â“ßµâππ’È· ¥ß∞“π–°“√‡ß‘π ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 º≈°“√¥”‡π‘πß“π·≈–°√–· ‡ß‘π ¥ ”À√—∫ªï ‘Èπ ÿ¥«—π‡¥’¬«°—π¢Õß·µà≈–ªï¢Õß∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ‚¥¬∂Ÿ°µâÕßµ“¡∑’˧«√„π “√– ”§—≠µ“¡À≈—° °“√∫—≠™’∑’Ë√—∫√Õß∑—Ë«‰ª

“¬Ωπ Õ‘π∑√å·°â« ºŸâ Õ∫∫—≠™’√—∫Õπÿ≠“µ ‡≈¢∑–‡∫’¬π 4434

∫√‘…—∑ ”π—°ß“π ‡Õ‘π å∑ ·Õπ¥å ¬—ß ®”°—¥ °√ÿ߇∑æœ : 20 °ÿ¡¿“æ—π∏å 2550

85 85 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


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86 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

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349,101,127 287,823,998 52,575,679 14,090,900 703,591,704

18,527,038 250,029,629 49,427,556 10,538,137 328,522,360

1,518,881,141 49,343,860 27,772,424 2,973,355 1,598,970,780 2,302,562,484

213,000 1,240,046,622 27,390,974 1,860,307 1,269,510,903 1,598,033,263

À¡“¬‡Àµÿª√–°Õ∫ß∫°“√‡ß‘π‡ªìπ à«πÀπ÷ËߢÕßß∫°“√‡ß‘ππ’È


ß∫¥ÿ≈ (µàÕ) ∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 À¡“¬‡Àµÿ Àπ’È ‘π·≈– à«π¢ÕߺŸâ∂◊ÕÀÿâπ Àπ’È ‘πÀ¡ÿπ‡«’¬π ‡ß‘π‡∫‘°‡°‘π∫—≠™’·≈–‡ß‘π°Ÿâ¬◊¡√–¬– —Èπ®“° ∂“∫—π°“√‡ß‘π 9 ‡®â“Àπ’È°“√§â“ °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π 6 ∫√‘…—∑Õ◊Ëπ √«¡‡®â“Àπ’È°“√§â“ ‡®â“Àπ’ÈÕ◊Ëπ °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π 6 ∫√‘…—∑Õ◊Ëπ à«π¢Õ߇ߑπ°Ÿâ¬◊¡√–¬–¬“«®“°∏𓧓√∑’Ë∂÷ß°”Àπ¥™”√–¿“¬„πÀπ÷Ëߪï 10 à«π¢ÕßÀπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π∑’Ë∂÷ß°”Àπ¥™”√–¿“¬„πÀπ÷Ëߪï 11 °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π 6 ∫√‘…—∑Õ◊Ëπ Àπ’È ‘πÀ¡ÿπ‡«’¬πÕ◊Ëπ ¿“…’‡ß‘π‰¥â𑵑∫ÿ§§≈§â“ß®à“¬ §à“„™â®à“¬§â“ß®à“¬ Õ◊ËπÊ √«¡Àπ’È ‘πÀ¡ÿπ‡«’¬πÕ◊Ëπ √«¡Àπ’È ‘πÀ¡ÿπ‡«’¬π Àπ’È ‘π‰¡àÀ¡ÿπ‡«’¬π ‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°∏𓧓√ - ÿ∑∏‘®“° à«π∑’Ë∂÷ß°”Àπ¥™”√–¿“¬„πÀπ÷Ëߪï 10 Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π - ÿ∑∏‘®“° à«π∑’Ë∂÷ß°”Àπ¥™”√–¿“¬„πÀπ÷Ëߪï 11 °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π 6 ∫√‘…—∑Õ◊Ëπ ‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°°√√¡°“√ 6, 12 ‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°æπ—°ß“π 12 Àπ’È ‘π‰¡àÀ¡ÿπ‡«’¬πÕ◊Ëπ √«¡Àπ’È ‘π‰¡àÀ¡ÿπ‡«’¬π √«¡Àπ’È ‘π à«π¢ÕߺŸâ∂◊ÕÀÿâπ ∑ÿπ‡√◊ÕπÀÿâπ 13 ∑ÿπ®¥∑–‡∫’¬π ÕÕ°®”Àπà“¬·≈–™”√–‡µÁ¡¡Ÿ≈§à“·≈â« Àÿâπ “¡—≠ 45,000,000 Àÿâπ ¡Ÿ≈§à“Àÿâπ≈– 10 ∫“∑ (2548 : Àÿâπ “¡—≠ 30,000,000 Àÿâπ ¡Ÿ≈§à“Àÿâπ≈– 10 ∫“∑) à«π‡°‘π¡Ÿ≈§à“Àÿâπ °”‰√ – ¡ ®—¥ √√·≈â« - ”√Õßµ“¡°ÆÀ¡“¬ 14 ¬—߉¡à‰¥â®—¥ √√ √«¡ à«π¢ÕߺŸâ∂◊ÕÀÿâπ √«¡Àπ’È ‘π·≈– à«π¢ÕߺŸâ∂◊ÕÀÿâπ À¡“¬‡Àµÿª√–°Õ∫ß∫°“√‡ß‘π‡ªìπ à«πÀπ÷ËߢÕßß∫°“√‡ß‘ππ’È

(Àπ૬ : ∫“∑) 2549 2548

476,162

61,805,839

61,575,853 151,514,322 213,090,175

75,983,608 114,302,123 190,285,731

66,000 57,998,658 -

66,000 17,379,314 50,000,000

3,754,755 33,465,315

3,531,532 15,530,126

38,194,250 73,695,397 42,242,674 154,132,321 462,983,386

39,243,073 58,466,058 27,747,106 125,456,237 464,054,779

-

50,000,000

6,425,291 61,772,663 36,338,200 8,317,359 170,320 113,023,833 576,007,219

10,180,047 40,473,813 35,529,665 9,049,403 132,260 145,365,188 609,419,967

450,000,000 674,379,513

300,000,000 224,579,513

45,000,000 557,175,752 1,726,555,265 2,302,562,484

30,000,000 434,033,783 988,613,296 1,598,033,263

87 87 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


ß∫°”‰√¢“¥∑ÿπ ∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ”À√—∫ªï ‘Èπ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 À¡“¬‡Àµÿ

(Àπ૬ : ∫“∑) 2549 2548

√“¬‰¥â √“¬‰¥â®“°°“√¢“¬ ¥Õ°‡∫’Ȭ√—∫ √“¬‰¥âÕ◊Ëπ √«¡√“¬‰¥â

2,531,853,546 9,057,700 16,524,551 2,557,435,797

2,145,611,273 444,732 10,873,811 2,156,929,816

§à“„™â®“à ¬ µâπ∑ÿπ¢“¬ §à“„™â®à“¬„π°“√¢“¬·≈–∫√‘À“√ √«¡§à“„™â®à“¬ °”‰√°àÕπ¥Õ°‡∫’Ȭ®à“¬·≈–¿“…’‡ß‘π‰¥â ¥Õ°‡∫’Ȭ®à“¬ ¿“…’‡ß‘π‰¥â𑵑∫ÿ§§≈ °”‰√ ÿ∑∏‘ ”À√—∫ªï

1,509,684,443 701,716,394 2,211,400,837 346,034,960 (11,919,262) (54,973,729) 279,141,969

1,316,359,805 580,814,120 1,897,173,925 259,755,891 (2,595,440) (65,674,937) 191,485,514

7.30

6.38

38,219,178

30,000,000

°”‰√µàÕÀÿâπ¢—Èπæ◊Èπ∞“π °”‰√ ÿ∑∏‘ ®”π«πÀÿâπ “¡—≠∂—«‡©≈’ˬ∂à«ßπÈ”Àπ—° (Àÿâπ)

88 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

15

À¡“¬‡Àµÿª√–°Õ∫ß∫°“√‡ß‘π‡ªìπ à«πÀπ÷ËߢÕßß∫°“√‡ß‘ππ’È


ß∫· ¥ß°“√‡ª≈’ˬπ·ª≈ß à«π¢ÕߺŸâ∂◊ÕÀÿâπ ∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ”À√—∫ªï ‘Èπ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 (Àπ૬ : ∫“∑)

À¡“¬‡Àµÿ ¬Õ¥§ß‡À≈◊Õ ≥ «—π∑’Ë 1 ¡°√“§¡ 2548 °”‰√ ÿ∑∏‘ ”À√—∫ªï ‡ß‘πªíπº≈®à“¬ ¬Õ¥§ß‡À≈◊Õ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2548 Àÿâπ “¡—≠‡æ‘Ë¡∑ÿπ„π√–À«à“ßªï °”‰√ ÿ∑∏‘ ”À√—∫ªï ‡ß‘πªíπº≈®à“¬ ®—¥ √√ ”√Õßµ“¡°ÆÀ¡“¬ ¬Õ¥§ß‡À≈◊Õ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549

16 13 16 14

∑ÿπ∑’ËÕÕ° ®”Àπà“¬ ·≈–™”√–·≈â«

à«π‡°‘π ¡Ÿ≈§à“Àÿâπ

300,000,000 300,000,000 150,000,000 450,000,000

224,579,513 224,579,513 449,800,000 674,379,513

À¡“¬‡Àµÿª√–°Õ∫ß∫°“√‡ß‘π‡ªìπ à«πÀπ÷ËߢÕßß∫°“√‡ß‘ππ’È

°”‰√ – ¡ ®—¥ √√·≈â« ”√Õß ¬—߉¡à‰¥â µ“¡°ÆÀ¡“¬ ®—¥ √√

√«¡

30,000,000 310,048,269 864,627,782 191,485,514 191,485,514 (67,500,000) (67,500,000) 30,000,000 434,033,783 988,613,296 599,800,000 279,141,969 279,141,969 (141,000,000) (141,000,000) 15,000,000 (15,000,000) 45,000,000 557,175,752 1,726,555,265

89 89 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


ß∫°√–· ‡ß‘π ¥ ∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ”À√—∫ªï ‘Èπ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 (Àπ૬ : ∫“∑) 2549 2548 °√–· ‡ß‘π ¥®“°°‘®°√√¡¥”‡π‘πß“π °”‰√ ÿ∑∏‘ √“¬°“√ª√—∫°√–∑∫°”‰√ ÿ∑∏‘‡ªìπ‡ß‘π ¥√—∫(®à“¬)®“°°‘®°√√¡¥”‡π‘πß“π §à“‡ ◊ËÕ¡√“§“ °”‰√®“°°“√®”Àπà“¬∑’Ë¥‘π Õ“§“√·≈–Õÿª°√≥å §à“‡º◊ËÕÀπ’È ß —¬®– Ÿ≠≈¥≈ß ¢“¥∑ÿπ®“°°“√¥âÕ¬§à“¢Õ߇ߑπ≈ß∑ÿπ„π∫√‘…—∑Õ◊Ëπ °”‰√®“°Õ—µ√“·≈°‡ª≈’ˬπ∑’ˬ—߉¡à‡°‘¥¢÷Èπ®√‘ß °”‰√®“°°“√¥”‡π‘πß“π°àÕπ°“√‡ª≈’ˬπ·ª≈ß„π ‘π∑√—æ¬å·≈–Àπ’È ‘𥔇π‘πß“π ‘π∑√—æ¬å¥”‡π‘πß“π≈¥≈ß(‡æ‘Ë¡¢÷Èπ) ≈Ÿ°Àπ’È°“√§â“ ‘π§â“§ß‡À≈◊Õ ‘π∑√—æ¬åÀ¡ÿπ‡«’¬πÕ◊Ëπ Õ–‰À≈à ”À√—∫‡§√◊ËÕß®—°√ ‘π∑√—æ¬å‰¡àÀ¡ÿπ‡«’¬πÕ◊Ëπ Àπ’È ‘𥔇π‘πß“π‡æ‘Ë¡¢÷Èπ(≈¥≈ß) ‡®â“Àπ’È°“√§â“ ‡®â“Àπ’ÈÕ◊Ëπ Àπ’È ‘πÀ¡ÿπ‡«’¬πÕ◊Ëπ Àπ’È ‘π‰¡àÀ¡ÿπ‡«’¬πÕ◊Ëπ ‡ß‘π ¥ ÿ∑∏‘®“°°‘®°√√¡¥”‡π‘πß“π °√–· ‡ß‘π ¥®“°°‘®°√√¡≈ß∑ÿπ ´◊ÈÕ∑’Ë¥‘π Õ“§“√·≈–Õÿª°√≥å ‡ß‘π ¥√—∫®“°°“√®”Àπà“¬∑’Ë¥‘π Õ“§“√·≈–Õÿª°√≥å ‡ß‘π®à“¬≈à«ßÀπâ“§à“°àÕ √â“ß·≈–§à“´◊ÈÕ ‘π∑√—æ¬å≈¥≈ß(‡æ‘Ë¡¢÷Èπ) ‡ß‘π ¥ ÿ∑∏‘„™â‰ª„π°‘®°√√¡≈ß∑ÿπ

90 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

279,141,969

191,485,514

217,502,435 (5,745,880) (218,092) 213,000 (55,047) 490,838,385

157,077,215 (3,394,575) 119,600 345,287,754

(37,471,598) (3,148,123) (3,552,763) (381,450) (1,113,048)

(55,728,982) 495,555 (2,142,974) (4,278,724) 528,068

22,844,654 22,933,597 28,586,242 38,060 519,573,956

21,178,220 (3,837,311) 27,576,312 9,957 329,087,875

(425,295,408) 7,154,246 (49,343,860) (467,485,022)

(491,213,056) 7,058,561 22,894,823 (461,259,672)

À¡“¬‡Àµÿª√–°Õ∫ß∫°“√‡ß‘π‡ªìπ à«πÀπ÷ËߢÕßß∫°“√‡ß‘ππ’È


ß∫°√–· ‡ß‘π ¥ (µàÕ) ∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ”À√—∫ªï ‘Èπ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 (Àπ૬ : ∫“∑) 2549 2548 °√–· ‡ß‘π ¥®“°°‘®°√√¡®—¥À“‡ß‘π ‡ß‘π‡∫‘°‡°‘π∫—≠™’·≈–‡ß‘π°Ÿâ¬◊¡√–¬– —Èπ®“° ∂“∫—π°“√‡ß‘π‡æ‘Ë¡¢÷Èπ(≈¥≈ß) ‡ß‘π ¥√—∫®“°‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°∏𓧓√ ™”√–§◊π‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°∏𓧓√ Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π≈¥≈ß ‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°°√√¡°“√‡æ‘Ë¡¢÷Èπ ‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°æπ—°ß“π≈¥≈ß ‡ß‘π ¥√—∫®“°°“√‡æ‘Ë¡∑ÿπ ‡ß‘πªíπº≈®à“¬ ‡ß‘π ¥ ÿ∑∏‘®“°°‘®°√√¡®—¥À“‡ß‘π ‡ß‘π ¥·≈–√“¬°“√‡∑’¬∫‡∑à“‡ß‘π ¥‡æ‘Ë¡¢÷Èπ(≈¥≈ß) ÿ∑∏‘ ‡ß‘π ¥·≈–√“¬°“√‡∑’¬∫‡∑à“‡ß‘π ¥ ≥ «—πµâπªï ‡ß‘π ¥·≈–√“¬°“√‡∑’¬∫‡∑à“‡ß‘π ¥ ≥ «—π ‘Èπªï ¢âÕ¡Ÿ≈°√–· ‡ß‘𠥇ªî¥‡º¬‡æ‘Ë¡‡µ‘¡ ‡ß‘π ¥®à“¬√–À«à“ßªï ”À√—∫ ¥Õ°‡∫’Ȭ®à“¬ ¿“…’‡ß‘π‰¥â𑵑∫ÿ§§≈ √“¬°“√∑’ˉ¡à‡°’ˬ«°—∫‡ß‘π ¥ ´◊ÈÕÕÿª°√≥å¿“¬„µâ —≠≠“‡™à“∑“ß°“√‡ß‘π ß“π√–À«à“ß°àÕ √â“ߧâ“ß®à“¬

À¡“¬‡Àµÿª√–°Õ∫ß∫°“√‡ß‘π‡ªìπ à«πÀπ÷ËߢÕßß∫°“√‡ß‘ππ’È

(61,329,677) (100,000,000) (19,061,659) 808,535 (732,044) 599,800,000 (141,000,000) 278,485,155 330,574,089 18,527,038 349,101,127

59,519,723 100,000,000 (4,983,777) 11,117,979 (4,130,089) (67,500,000) 94,023,836 (38,147,961) 56,674,999 18,527,038

11,946,351 56,093,504

5,409,291 55,852,968

54,764,165 17,685,747

67,885,469 -

91 91 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


À¡“¬‡Àµÿª√–°Õ∫ß∫°“√‡ß‘π ∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) ”À√—∫ªï ‘Èπ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548

1. ¢âÕ¡Ÿ≈∑—Ë«‰ª ∫√‘…—∑ ‡æ√´‘‡¥π∑å‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) (ç∫√‘…—∑œé) ®—¥µ—Èߢ÷Èπ‡ªìπ∫√‘…—∑¡À“™π·≈–¡’¿Ÿ¡‘≈”‡π“„πª√–‡∑»‰∑¬ ∫√‘…—∑œ ¡’∫√‘…—∑ ‡æ√´‘‡¥π∑å‰√´å ‚ª√¥—° å ®”°—¥ (¡À“™π) ´÷Ë߇ªìπ∫√‘…—∑¡À“™π∑’Ë®¥∑–‡∫’¬π®—¥µ—Èß„πª√–‡∑»‰∑¬‡ªìπºŸâ∂◊ÕÀÿâπ„À≠à ∫√‘…—∑œ¥”‡π‘π∏ÿ√°‘®À≈—°„π°“√º≈‘µ·≈–®”Àπà“¬¢π¡ªíß ‚¥¬¡’∑’ËÕ¬Ÿàµ“¡∑’Ë®¥∑–‡∫’¬πµ—ÈßÕ¬Ÿà‡≈¢∑’Ë 121/84-85 ™—Èπ 29 Õ“§“√™ÿ¥ Õ“√å ‡Õ ∑“«‡«Õ√å ∂ππ√—™¥“¿‘‡…° ·¢«ß¥‘π·¥ß ‡¢µ¥‘π·¥ß °√ÿ߇∑æ¡À“π§√

2. ‡°≥±å„π°“√®—¥∑”ß∫°“√‡ß‘π ß∫°“√‡ß‘ππ’®È ¥— ∑”¢÷πÈ µ“¡¡“µ√∞“π∫—≠™’∑°Ë’ ”Àπ¥„πæ√–√“™∫—≠≠—µ«‘ ™‘ “™’æ∫—≠™’ æ.». 2547 ·≈–°“√· ¥ß√“¬°“√„πß∫ °“√‡ß‘π‰¥â∑”¢÷Èπ‡æ◊ËÕ„À⇪ìπ‰ªµ“¡¢âÕ°”Àπ¥„πª√–°“»°√¡æ—≤π“∏ÿ√°‘®°“√§â“ ≈ß«—π∑’Ë 14 °—𬓬π 2544 ÕÕ°µ“¡§«“¡„π æ√–√“™∫—≠≠—µ‘°“√∫—≠™’ æ.». 2543 ß∫°“√‡ß‘ππ’ȉ¥â®—¥∑”¢÷Èπ‚¥¬„™â‡°≥±å√“§“∑ÿπ‡¥‘¡‡«âπ·µà®–‰¥â‡ªî¥‡º¬‡ªìπÕ¬à“ßÕ◊Ëπ„ππ‚¬∫“¬°“√∫—≠™’

3. π‚¬∫“¬°“√∫—≠™’∑’Ë ”§—≠ 3.1 °“√√—∫√Ÿâ√“¬‰¥â ¢“¬ ‘π§â“ √“¬‰¥â®“°°“√¢“¬®–√—∫√Ÿâ‡ªìπ√“¬‰¥â‡¡◊ËÕ‰¥â‚Õ𧫓¡‡ ’ˬ߷≈–º≈µÕ∫·∑π∑’ˇªìπ “√– ”§—≠¢Õߧ«“¡‡ªìπ‡®â“¢Õß ‘π§â“„Àâ°—∫ºŸâ´◊ÈÕ·≈â« √“¬‰¥â®“°°“√¢“¬· ¥ß¡Ÿ≈§à“µ“¡√“§“„π„∫°”°—∫ ‘π§â“‚¥¬‰¡à√«¡¿“…’¡Ÿ≈§à“‡æ‘Ë¡À≈—ß®“° À—° ‘π§â“√—∫§◊π·≈– à«π≈¥·≈â« ¥Õ°‡∫’Ȭ√—∫ ¥Õ°‡∫’Ȭ√—∫∂◊Õ‡ªìπ√“¬‰¥âµ“¡‡°≥±å§ß§â“ß‚¥¬§”π÷ß∂÷ßÕ—µ√“º≈µÕ∫·∑π∑’Ë·∑â®√‘ß 3.2 ‡ß‘π ¥·≈–√“¬°“√‡∑’¬∫‡∑à“‡ß‘π ¥ ‡ß‘π ¥·≈–√“¬°“√‡∑’¬∫‡∑à“‡ß‘π ¥ À¡“¬∂÷ß ‡ß‘π ¥·≈–‡ß‘πΩ“°∏𓧓√ ·≈–‡ß‘π≈ß∑ÿπ√–¬– —Èπ∑’Ë¡’ ¿“æ§≈àÕß Ÿß ´÷Ëß∂÷ß°”Àπ¥®à“¬§◊π¿“¬„π√–¬–‡«≈“‰¡à‡°‘π 3 ‡¥◊Õππ—∫®“°«—π∑’ˉ¥â¡“·≈–‰¡à¡’¢âÕ®”°—¥„π°“√‡∫‘°„™â 3.3 ≈Ÿ°Àπ’È°“√§â“·≈–§à“‡º◊ËÕÀπ’È ß —¬®– Ÿ≠ ≈Ÿ°Àπ’È°“√§â“· ¥ßµ“¡¡Ÿ≈§à“ ÿ∑∏‘∑’Ë®–‰¥â√—∫ ∫√‘…—∑œ∫—π∑÷°§à“‡º◊ËÕÀπ’È ß —¬®– Ÿ≠ ”À√—∫º≈¢“¥∑ÿπ‚¥¬ª√–¡“≥∑’Ë Õ“®‡°‘¥¢÷Èπ®“°°“√‡°Á∫‡ß‘π≈Ÿ°Àπ’ȉ¡à‰¥â ´÷Ëß‚¥¬∑—Ë«‰ªæ‘®“√≥“®“°ª√– ∫°“√≥å°“√‡°Á∫‡ß‘π·≈–°“√«‘‡§√“–ÀåÕ“¬ÿ≈Ÿ°Àπ’È 3.4 ‘π§â“§ß‡À≈◊Õ ‘π§â“§ß‡À≈◊Õµ’√“§“µ“¡√“§“∑ÿπ («‘∏∂’ «— ‡©≈’¬Ë ∂à«ßπÈ”Àπ—°) À√◊Õ¡Ÿ≈§à“ ÿ∑∏‘∑®Ë’ –‰¥â√∫— ·≈â«·µà√“§“„¥®–µË”°«à“ √“§“ ∑ÿπ¢Õß ‘π§â“ ”‡√Á®√Ÿª·≈– ‘π§â“√–À«à“ߺ≈‘µª√–°Õ∫¥â«¬µâπ∑ÿπ„π°“√º≈‘µ∑—ÈßÀ¡¥√«¡∑—Èß§à“‚ Àÿ⬂√ßß“π¥â«¬ «—µ∂ÿ¥‘∫·≈–«— ¥ÿÀ’∫ÀàÕ∂◊Õ‡ªìπ à«πÀπ÷ËߢÕßµâπ∑ÿπ°“√º≈‘µ‡¡◊ËÕ¡’°“√‡∫‘°„™â 3.5 ‡ß‘π≈ß∑ÿπ ‡ß‘π≈ß∑ÿπ„π∫√‘…—∑Õ◊Ëπ´÷Ë߇ªìπ‡ß‘π≈ß∑ÿπ„πµ√“ “√∑ÿπ∑’ˉ¡àÕ¬Ÿà„𧫓¡µâÕß°“√¢Õßµ≈“¥· ¥ß¡Ÿ≈§à“µ“¡√“§“∑ÿπ ∫√‘…∑— œ®–∫—π∑÷°º≈¢“¥∑ÿπ®“°°“√¥âÕ¬§à“¢Õ߇ߑπ≈ß∑ÿπµàÕ‡¡◊ÕË ¡Ÿ≈§à“∑’§Ë “¥«à“®–‰¥â√∫— §◊π¢Õ߇ߑπ≈ß∑ÿπµË”°«à“√“§“∑ÿπ„π ∫—≠™’

92 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


3.6 ∑’Ë¥‘π Õ“§“√·≈–Õÿª°√≥å·≈–§à“‡ ◊ËÕ¡√“§“ ∑’¥Ë π‘ · ¥ß¡Ÿ≈§à“µ“¡√“§“∑ÿπ Õ“§“√·≈–Õÿª°√≥å· ¥ß¡Ÿ≈§à“µ“¡√“§“∑ÿπÀ≈—ßÀ—°§à“‡ ◊ÕË ¡√“§“ – ¡ §à“‡ ◊ÕË ¡√“§“ ¢ÕßÕ“§“√·≈–Õÿª°√≥委π«≥®“°√“§“∑ÿπ‚¥¬«‘∏’‡ âπµ√ßµ“¡Õ“¬ÿ°“√„™âß“π‚¥¬ª√–¡“≥¢Õß ‘π∑√—æ¬å ¬°‡«âπ Õÿª°√≥å§Õ¡æ‘«‡µÕ√å·≈–‚ª√·°√¡§Õ¡æ‘«‡µÕ√å∑’ˉ¥â¡“µ—Èß·µà«—π∑’Ë 1 ¡°√“§¡ 2545 §‘¥§à“‡ ◊ËÕ¡√“§“‚¥¬«‘∏’Õ—µ√“≈¥≈ß ∑«’§Ÿ≥¥—ßµàÕ‰ªπ’È : ‘∑∏‘°“√‡™à“∑’Ë¥‘𠵓¡Õ“¬ÿ —≠≠“‡™à“ Õ“§“√ 10 - 20 ªï ‡§√◊ËÕß®—°√·≈–Õÿª°√≥å 5 - 20 ªï Õÿª°√≥å§Õ¡æ‘«‡µÕ√å·≈–‚ª√·°√¡§Õ¡æ‘«‡µÕ√å 3 - 5 ªï ‡§√◊ËÕßµ°·µàß·≈–Õÿª°√≥å ”π—°ß“π 5 ªï ¬“πæ“Àπ– 5 ªï ‰¡à¡’°“√§‘¥§à“‡ ◊ËÕ¡√“§“ ”À√—∫∑’Ë¥‘π ß“π√–À«à“ß°àÕ √â“ß ·≈– ‘π∑√—æ¬å√–À«à“ßµ‘¥µ—Èß §à“‡ ◊ËÕ¡√“§“‰¥â√«¡Õ¬Ÿà„π°“√§”π«≥º≈°“√¥”‡π‘πß“π 3.7 ¥Õ°‡∫’Ȭ®à“¬∑’Ë∂◊Õ‡ªìπµâπ∑ÿπ ¥Õ°‡∫’¬È ®à“¬∑’‡Ë °‘¥®“°°“√°Ÿ¬â ¡◊ ‡æ◊ÕË „™â„π√–À«à“ß°“√°àÕ √â“ß·≈–µ‘¥µ—ßÈ ‘π∑√—æ¬å∂“«√∂◊Õ‡ªìπ à«πÀπ÷ßË ¢Õßµâπ∑ÿπ¢Õß ‘π∑√—æ¬å·≈–®–À¬ÿ¥∫—π∑÷°‡¡◊ËÕ ‘π∑√—æ¬å¥—ß°≈à“«‰¥â‡ √Á® ¡∫Ÿ√≥å 3.8 √“¬°“√∏ÿ√°‘®°—∫∫ÿ§§≈À√◊Õ°‘®°“√∑’ˇ°’ˬ«¢âÕß°—π ∫ÿ§§≈À√◊Õ°‘®°“√∑’‡Ë °’¬Ë «¢âÕß°—π°—∫∫√‘…∑— œ À¡“¬∂÷ß ∫ÿ§§≈À√◊Õ°‘®°“√∑’¡Ë Õ’ ”𓮧«∫§ÿ¡∫√‘…∑— œÀ√◊Õ∂Ÿ°§«∫§ÿ¡‚¥¬ ∫√‘…—∑œ‰¡à«à“®–‡ªìπ‚¥¬∑“ßµ√ßÀ√◊Õ∑“ßÕâÕ¡ À√◊ÕÕ¬Ÿà¿“¬„µâ°“√§«∫§ÿ¡‡¥’¬«°—π°—∫∫√‘…—∑œ πÕ°®“°π’È∫ÿ§§≈À√◊Õ°‘®°“√∑’ˇ°’ˬ«¢âÕß°—π¬—ßÀ¡“¬√«¡∂÷ß∫√‘…—∑√à«¡·≈–∫ÿ§§≈´÷Ëß¡’Õ‘∑∏‘æ≈Õ¬à“߇ªìπ “√– ”§—≠°—∫ ∫√‘…∑— œ ºŸ∫â √‘À“√ ”§—≠ °√√¡°“√À√◊Õæπ—°ß“π¢Õß∫√‘…∑— œ∑’¡Ë Õ’ ”π“®„π°“√«“ß·ºπ·≈–§«∫§ÿ¡°“√¥”‡π‘πß“π¢Õß ∫√‘…∑— œ 3.9 —≠≠“‡™à“√–¬–¬“« —≠≠“‡™à“ ‘π∑√—æ¬å∑§Ë’ «“¡‡ ’¬Ë ß·≈–º≈µÕ∫·∑π¢Õߧ«“¡‡ªìπ‡®â“¢Õß à«π„À≠à‰¥â‚Õπ‰ª„Àâ°∫— ºŸ‡â ™à“∂◊Õ‡ªìπ —≠≠“ ‡™à“°“√‡ß‘π —≠≠“‡™à“°“√‡ß‘π®–∫—π∑÷°‡ªìπ√“¬®à“¬ΩÉ“¬∑ÿπ¥â«¬¡Ÿ≈§à“¬ÿµ‘∏√√¡¢Õß ‘π∑√—æ¬å∑’ˇ™à“À√◊Õ¡Ÿ≈§à“ªí®®ÿ∫—π ÿ∑∏‘ ¢Õß®”π«π‡ß‘π∑’˵âÕß®à“¬µ“¡ —≠≠“‡™à“·≈â«·µà¡Ÿ≈§à“„¥®–µË”°«à“ ¿“√–ºŸ°æ—πµ“¡ —≠≠“‡™à“À—°§à“„™â®à“¬∑“ß°“√‡ß‘π ®–∫—π∑÷°‡ªìπÀπ’È ‘π√–¬–¬“« à«π¥Õ°‡∫’Ȭ®à“¬®–∫—π∑÷°„πß∫°”‰√¢“¥∑ÿπµ≈Õ¥Õ“¬ÿ¢Õß —≠≠“‡™à“ ‘π∑√—æ¬å∑’ˉ¥â¡“ µ“¡ —≠≠“‡™à“°“√‡ß‘π®–§‘¥§à“‡ ◊ËÕ¡√“§“µ≈Õ¥Õ“¬ÿ°“√„™âß“π¢Õß ‘π∑√—æ¬å∑’ˇ™à“ 3.10 ‡ß‘πµ√“µà“ߪ√–‡∑» √“¬°“√∑’ˇªìπ‡ß‘πµ√“µà“ߪ√–‡∑»·ª≈ß§à“‡ªìπ‡ß‘π∫“∑‚¥¬„™âÕ—µ√“·≈°‡ª≈’ˬπ ≥ «—π∑’Ë∑’ˇ°‘¥√“¬°“√ ‘π∑√—æ¬å·≈– Àπ’ È π‘ ∑’‡Ë ªìπ‡ß‘πµ√“µà“ߪ√–‡∑»§ß‡À≈◊ÕÕ¬Ÿà ≥ «—π∑’„Ë πß∫¥ÿ≈·ª≈ß§à“‡ªìπ‡ß‘π∫“∑‚¥¬„™âÕµ— √“·≈°‡ª≈’¬Ë π ≥ «—π∑’„Ë πß∫¥ÿ≈ ‡«âπ·µà√“¬°“√∑’ˉ¥âµ°≈ßÕ—µ√“·≈°‡ª≈’ˬπ≈à«ßÀπâ“°—∫∏𓧓√‰«â®–„™âÕ—µ√“∑’˵°≈ß°—ππ—Èπ·∑π °”‰√·≈–¢“¥∑ÿπ∑’ˇ°‘¥®“°°“√‡ª≈’ˬπ·ª≈ß„πÕ—µ√“·≈°‡ª≈’ˬπ√«¡Õ¬Ÿà„π°“√§”π«≥º≈°“√¥”‡π‘πß“π 3.11 º≈ª√–‚¬™πåæπ—°ß“π §à“„™â®à“¬‡°’ˬ«°—∫‡ß‘π‡¥◊Õπ §à“®â“ß ‚∫π— ·≈–‡ß‘π ¡∑∫°Õß∑ÿπª√–°—π —ߧ¡·≈–°Õß∑ÿπ ”√Õ߇≈’Ȭߙ’æ∫—π∑÷°‡ªìπ §à“„™â®à“¬„πªï∑’ˇ°‘¥√“¬°“√ 3.12 ¿“…’‡ß‘π‰¥â ∫√‘…—∑œ∫—π∑÷°¿“…’‡ß‘π‰¥â‚¥¬§”π«≥®“°°”‰√ ÿ∑∏‘∑“ß¿“…’µ“¡°ÆÀ¡“¬¿“…’Õ“°√∑’ˇ°’ˬ«¢âÕß 3.13 °“√„™âª√–¡“≥°“√∑“ß∫—≠™’ „π°“√®—¥∑”ß∫°“√‡ß‘πµ“¡À≈—°°“√∫—≠™’∑√Ë’ ∫— √Õß∑—«Ë ‰ª „π∫“ß ∂“π°“√≥åΩ“É ¬∫√‘À“√Õ“®µâÕß„™â°“√ª√–¡“≥·≈– °“√µ—Èß ¡¡µ‘∞“π ´÷Ëß¡’º≈°√–∑∫µàÕ®”π«π‡ß‘π∑’Ë· ¥ß„πß∫°“√‡ß‘π·≈–À¡“¬‡Àµÿª√–°Õ∫ß∫°“√‡ß‘π ¥â«¬‡Àµÿπ’È º≈∑’Ë ‡°‘¥¢÷Èπ®√‘ß®÷ßÕ“®·µ°µà“߉ª®“°®”π«π∑’˪√–¡“≥‰«â

93 93 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


4. ≈Ÿ°Àπ’È°“√§â“ ¬Õ¥§ß‡À≈◊Õ¢Õß≈Ÿ°Àπ’È°“√§â“ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 ·¬°µ“¡Õ“¬ÿÀπ’È∑’˧ߧâ“ßπ—∫®“°«—π∑’Ë∂÷ß°”Àπ¥™”√– ‰¥â¥—ßπ’È (Àπ૬ : ∫“∑) 2549 2548 ¬—߉¡à∂÷ß°”Àπ¥™”√– §â“ß™”√– ‰¡à‡°‘π 3 ‡¥◊Õπ 3 - 6 ‡¥◊Õπ 6 - 12 ‡¥◊Õπ ¡“°°«à“ 12 ‡¥◊Õπ √«¡≈Ÿ°Àπ’È°“√§â“ À—° : §à“‡º◊ËÕÀπ’È ß —¬®– Ÿ≠ ≈Ÿ°Àπ’È°“√§â“ - ÿ∑∏‘

169,305,706

135,755,041

118,518,292 162,865 107,080 90,184 288,184,127 (360,129) 287,823,998

114,111,954 422,405 233,330 85,120 250,607,850 (578,221) 250,029,629

5. ‘π§â“§ß‡À≈◊Õ (Àπ૬ : ∫“∑) 2549 2548 ‘π§â“ ”‡√Á®√Ÿª ß“π√–À«à“ߺ≈‘µ «—µ∂ÿ¥‘∫ «— ¥ÿÀ’∫ÀàÕ √«¡

3,042,434 2,254,537 24,715,887 22,562,821 52,575,679

3,792,322 2,175,056 22,916,953 20,543,225 49,427,556

6. √“¬°“√∏ÿ√°‘®°—∫°‘®°“√∑’ˇ°’ˬ«¢âÕß°—π „π√–À«à“ߪï ∫√‘…—∑œ¡’√“¬°“√∏ÿ√°‘®∑’Ë ”§—≠°—∫∫ÿ§§≈À√◊Õ°‘®°“√∑’ˇ°’ˬ«¢âÕß°—π √“¬°“√∏ÿ√°‘®¥—ß°≈à“«‡ªìπ‰ªµ“¡‡ß◊ËÕπ‰¢ ∑“ß°“√§â“·≈–‡°≥±åµ“¡∑’˵°≈ß°—π√–À«à“ß∫√‘…—∑œ·≈–∫√‘…—∑‡À≈à“π—Èπ ´÷Ë߇ªìπ‰ªµ“¡ª°µ‘∏ÿ√°‘®‚¥¬ “¡“√∂ √ÿª‰¥â¥—ßπ’È (Àπ૬ : ≈â“π∫“∑) 2549 2548 π‚¬∫“¬°“√°”Àπ¥√“§“·≈–°“√°Ÿâ¬◊¡ √“¬°“√∏ÿ√°‘®°—∫∫√‘…—∑∑’ˇ°’ˬ«¢âÕß°—π ´◊ÈÕ ‘π§â“

252.2

255.4

´◊ÈÕ ‘π∑√—æ¬å §à“‡™à“®à“¬ ¥Õ°‡∫’Ȭ®à“¬µ“¡ —≠≠“‡™à“°“√‡ß‘π

0.8 0.7

2.2 0.8 1.1

√“¬°“√∏ÿ√°‘®°—∫∫ÿ§§≈∑’ˇ°’ˬ«¢âÕß°—π ¥Õ°‡∫’Ȭ®à“¬

1.7

0.9

94 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

√“§“∑’˵°≈ß√à«¡°—π´÷Ëß„°≈⇧’¬ß°—∫√“§“µ≈“¥ ‚¥¬§”π÷ß∂÷ߪ√‘¡“≥°“√´◊ÈÕ √“§“∑’˵°≈ß√à«¡°—𠵓¡Õ—µ√“∑’Ë√–∫ÿ„π —≠≠“´÷Ëß„°≈⇧’¬ß°—∫Õ—µ√“µ≈“¥ µ“¡Õ—µ√“∑’˵°≈ß√à«¡°—π„π —≠≠“´÷Ëß„°≈⇧’¬ß °—∫Õ—µ√“µ≈“¥ Õ—µ√“¥Õ°‡∫’Ȭ√âÕ¬≈– 4.5 - 5.15 µàÕªï (2548 : √âÕ¬≈– 2.75 - 3.5 µàÕªï)


¬Õ¥§ß§â“ß√–À«à“ß∫√‘…—∑œ·≈–∫√‘…—∑∑’ˇ°’ˬ«¢âÕß°—π ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 ¡’√“¬≈–‡Õ’¬¥¥—ßπ’È (Àπ૬ : ∫“∑) ≈—°…≥–§«“¡ —¡æ—π∏å 2549 2548 ‡®â“Àπ’È°“√§â“ - °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π ∫√‘…—∑∑’ˇ°’ˬ«¢âÕß°—π ∫√‘…—∑ ‡§Õ√’Ë ø≈“«¡‘≈≈å ®”°—¥ ∫√‘…—∑ ‰¥Õ‘™‘ ·æ§‡°®®‘Èß ®”°—¥ ∫√‘…—∑ ‰∑¬‡æ√´‘‡¥π∑å øŸ¥ å ®”°—¥ (¡À“™π) ∫√‘…—∑ Àæ—≤πæ‘∫Ÿ≈ ®”°—¥ (¡À“™π) √«¡‡®â“Àπ’È°“√§â“ - °‘®°“√∑’ˇ°’ˬ«¢âÕß°—𠇮â“Àπ’ÈÕ◊Ëπ - °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π ∫√‘…—∑∑’ˇ°’ˬ«¢âÕß°—π ∫√‘…—∑ ‰∑¬‡æ√´‘‡¥π∑å øŸ¥ å ®”°—¥ (¡À“™π) √«¡‡®â“Àπ’ÈÕ◊Ëπ - °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π - °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π ∫√‘…—∑∑’ˇ°’ˬ«¢âÕß°—π ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‚Œ≈¥‘Èß ®”°—¥

ºŸâ∂◊ÕÀÿâπ·≈–°√√¡°“√√à«¡°—π ºŸâ∂◊ÕÀÿâπ·≈–°√√¡°“√√à«¡°—π ∂◊ÕÀÿâπ„π∫√‘…—∑œ√âÕ¬≈– 9 ·≈–¡’ºŸâ∂◊ÕÀÿâπ·≈–°√√¡°“√√à«¡°—π ∂◊ÕÀÿâπ„π∫√‘…—∑œ√âÕ¬≈– 1

74,298,191 1,329,303 350,532

2,735 61,575,853

5,582 75,983,608

66,000

66,000

66,000

66,000

3,754,755 6,425,291 10,180,046

3,531,532 10,180,047 13,711,579

36,338,200

35,529,665

∂◊ÕÀÿâπ„π∫√‘…—∑œ√âÕ¬≈– 9 ·≈–¡’ºŸâ∂◊ÕÀÿâπ·≈–°√√¡°“√√à«¡°—π

∂◊ÕÀÿâπ„π∫√‘…—∑œ√âÕ¬≈– 19 ·≈–¡’ºŸâ∂◊ÕÀÿâπ·≈–°√√¡°“√√à«¡°—π

à«π∑’Ë∂÷ß°”Àπ¥™”√–¿“¬„πÀπ÷Ëߪï à«π∑’Ë∂÷ß°”Àπ¥™”√–‡°‘πÀπ÷Ëߪï √«¡ ‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°°√√¡°“√

60,993,803 37,005 542,310

°√√¡°“√

„π√–À«à“ßªï ‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°°√√¡°“√ (√«¡¥Õ°‡∫’Ȭ§â“ß®à“¬) ¡’°“√‡§≈◊ËÕπ‰À«¥—ßµàÕ‰ªπ’È

‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°°√√¡°“√

¬Õ¥§ß‡À≈◊Õ ≥ «—π∑’Ë 1 ¡°√“§¡ 2549

‡æ‘Ë¡¢÷Èπ

Ŵŧ

(Àπ૬ : ∫“∑) ¬Õ¥§ß‡À≈◊Õ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549

35,529,665

27,140,314

26,331,779

36,338,200

„π√–À«à“ߪï

§à“µÕ∫·∑π°√√¡°“√·≈–ºŸâ∫√‘À“√ „πªï 2549 ∫√‘…—∑œ‰¥â®à“¬‡ß‘π‡¥◊Õπ §à“‡∫’Ȭª√–™ÿ¡·≈–‡ß‘π∫”‡ÀπÁ®„Àâ·°à °√√¡°“√·≈–ºŸâ∫√‘À“√ ‡ªìπ®”π«π‡ß‘π 21.2 ≈â“π∫“∑ (2548 : 18.0 ≈â“π∫“∑)

95 95 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


7. ‡ß‘π≈ß∑ÿπ√–¬–¬“«Õ◊Ëπ ™◊ËÕ∫√‘…—∑

≈—°…≥–∏ÿ√°‘®

∫√‘…—∑ ‡∑√™‡™Õ√匑≈≈å ®”°—¥ „Àâ∫√‘°“√ π“¡°Õ≈åø À—° : §à“‡º◊ËÕ°“√¥âÕ¬§à“¢Õ߇ߑπ≈ß∑ÿπ ‡ß‘π≈ß∑ÿπ√–¬–¬“«Õ◊Ëπ - ÿ∑∏‘

∑ÿπ™”√–·≈â« Õ—µ√“√âÕ¬≈–¢Õß°“√∂◊ÕÀÿâπ ≈â“π∫“∑ 2549 2548 √âÕ¬≈– √âÕ¬≈– 200

1

1

¡Ÿ≈§à“‡ß‘π≈ß∑ÿπ (√“§“∑ÿπ) 2549 2548 ∫“∑ ∫“∑ 2,000,000 (2,000,000) -

2,000,000 (1,787,000) 213,000

‘π∑√—æ¬å ∑ÿ ∏‘µ“¡ß∫°“√‡ß‘π∑’®Ë ¥— ∑”‚¥¬ΩÉ“¬∫√‘À“√ ”À√—∫ªï πÈ‘ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2549 ¢Õß∫√‘…∑— ‡∑√™‡™Õ√åŒ≈‘ ≈å ®”°—¥ µ“¡ à«π¢Õ߇ߑπ≈ß∑ÿπ∑’Ë∫√‘…—∑œ∂◊ÕÕ¬Ÿà§‘¥‡ªìπ®”π«πª√–¡“≥ 0.1 ≈â“π∫“∑ (2548: 0.2 ≈â“π∫“∑) Õ¬à“߉√°Áµ“¡ ∫√‘…—∑œ‰¥â ∫—π∑÷°§à“‡º◊ËÕ°“√¥âÕ¬§à“¢Õ߇ߑπ≈ß∑ÿπ‡µÁ¡®”π«π·≈â«

8. ∑’Ë¥‘π Õ“§“√·≈–Õÿª°√≥å (Àπ૬ : ∫“∑)

∑’Ë¥‘π

‘∑∏‘°“√‡™à“

Õ“§“√

ß“π√–À«à“ß ‡§√◊ËÕßµ°·µàß °àÕ √â“ß·≈– ‡§√◊ËÕß®—°√ ·≈–Õÿª°√≥å ‘π∑√—æ¬å ·≈–Õÿª°√≥å ”π—°ß“𠬓πæ“Àπ– √–À«à“ßµ‘¥µ—Èß

√“§“∑ÿπ 31 ∏—𫓧¡ 2548 13,603,366 4,986,303 181,480,982 863,689,025 349,795,050 ´◊ÈÕ‡æ‘Ë¡ 2,500,000 1,047,950 7,649,805 59,550,781 ‚Õπ‡¢â“ (ÕÕ°) 34,405,238 87,635,427 447,017,635 47,849,098 ®”Àπà“¬ (1,763,138) (6,479,108) 31 ∏—𫓧¡ 2549 48,008,604 7,486,303 270,164,359 1,316,593,327 450,715,821 §à“‡ ◊ËÕ¡√“§“ – ¡ 31 ∏—𫓧¡ 2548 3,280,578 80,137,712 445,246,171 263,199,563 §à“‡ ◊ËÕ¡√“§“ ”À√—∫ªï 390,387 10,308,139 111,689,801 44,743,723 §à“‡ ◊ËÕ¡√“§“ - ®”Àπà“¬ (1,022,148) (5,963,621) 31 ∏—𫓧¡ 2549 3,670,965 90,445,851 555,913,824 301,979,665 ¡Ÿ≈§à“ ‘∑∏‘µ“¡∫—≠™’ 31 ∏—𫓧¡ 2548 13,603,366 1,705,725 101,343,270 418,442,854 86,595,487 31 ∏—𫓧¡ 2549 48,008,604 3,815,338 179,718,508 760,679,503 148,736,156 §à“‡ ◊ËÕ¡√“§“ (∑’Ë√«¡Õ¬Ÿà„πß∫°”‰√¢“¥∑ÿπ) 2548 (103 ≈â“π∫“∑ √«¡Õ¬Ÿà„πµâπ∑ÿπ°“√º≈‘µ à«π∑’ˇÀ≈◊Õ√«¡Õ¬Ÿà„π§à“„™â®à“¬„π°“√¢“¬·≈–∫√‘À“√) 2549 (146 ≈â“π∫“∑ √«¡Õ¬Ÿà„πµâπ∑ÿπ°“√º≈‘µ à«π∑’ˇÀ≈◊Õ√«¡Õ¬Ÿà„π§à“„™â®à“¬„π°“√¢“¬·≈–∫√‘À“√)

√«¡

295,016,721 66,153,001 (7,194,135) 353,975,587

475,374,317 360,843,783 (616,907,398) 219,310,702

2,183,945,764 497,745,320 (15,436,381) 2,666,254,703

152,035,118 50,370,385 (7,042,246) 195,363,257

-

943,899,142 217,502,435 (14,028,015) 1,147,373,562

142,981,603 475,374,317 1,240,046,622 158,612,330 219,310,702 1,518,881,141 157,077,215 217,502,435

∑’Ë¥‘π Õ“§“√·≈–Õÿª°√≥剥â√«¡¥Õ°‡∫’Ȭ·≈–§à“„™â®à“¬∑’ˇ°’ˬ«¢âÕß°—∫°“√°Ÿâ¬◊¡‡ß‘π´÷Ëߧ‘¥‡ªìπµâπ∑ÿπ ”À√—∫ªï ‘Èπ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2548 ‡ªìπ®”π«π‡ß‘πª√–¡“≥ 2.8 ≈â“π∫“∑ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∫√‘…—∑œ¡’Õÿª°√≥å´÷Ë߉¥â¡“¿“¬„µâ —≠≠“‡™à“∑“ß°“√‡ß‘π ‚¥¬¡’¡Ÿ≈§à“ ÿ∑∏‘µ“¡∫—≠™’®”π«π 117 ≈â“π∫“∑ (2548 : 79 ≈â“π∫“∑) ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∫√‘…—∑œ¡’Õÿª°√≥å®”π«πÀπ÷Ëß´÷Ëßµ—¥§à“‡ ◊ËÕ¡√“§“À¡¥·≈â«·µà¬—ß„™âß“πÕ¬Ÿà √“§“∑ÿπ°àÕπÀ—° §à“‡ ◊ËÕ¡√“§“ – ¡¢Õß ‘π∑√—æ¬å¥—ß°≈à“«¡’®”π«π‡ß‘πª√–¡“≥ 327 ≈â“π∫“∑ (2548 : 273 ≈â“π∫“∑)

96 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


9. ‡ß‘π‡∫‘°‡°‘π∫—≠™’·≈–‡ß‘π°Ÿâ¬◊¡√–¬– —Èπ®“° ∂“∫—π°“√‡ß‘π (Àπ૬ : ∫“∑) 2549 2548 ‡ß‘π‡∫‘°‡°‘π∫—≠™’∏𓧓√ ‡ß‘π°Ÿâ¬◊¡√–¬– —Èπ®“° ∂“∫—π°“√‡ß‘π √«¡

476,162 476,162

1,805,839 60,000,000 61,805,839

≥ «—π∑’Ë 31 ∏—𫓧¡ 2548 ‡ß‘π°Ÿâ¬◊¡√–¬– —Èπ®”π«π 60 ≈â“π∫“∑ ‡ªìπ‡ß‘π°Ÿâ¬◊¡„π√Ÿªµ—Ϋ —≠≠“„™â‡ß‘π®“°∏𓧓√æ“≥‘™¬å „πª√–‡∑»·ÀàßÀπ÷Ëß·≈–®“° “¢“„πª√–‡∑»¢Õß∏𓧓√µà“ߪ√–‡∑»·ÀàßÀπ÷Ëß ´÷Ëß∂÷ß°”Àπ¥™”√–§◊π¿“¬„πªï 2549 ·≈–§‘¥ ¥Õ°‡∫’Ȭ„πÕ—µ√“√âÕ¬≈– 4.35 - 4.55 µàÕªï

10. ‡ß‘π°Ÿ¬â ¡◊ √–¬–¬“« (Àπ૬ : ∫“∑) 2549 2548 ‡ß‘π°Ÿâ¬◊¡√–¬–¬“« À—° : à«π∑’Ë∂÷ß°”Àπ¥™”√–¿“¬„πÀπ÷Ëßªï ‡ß‘π°Ÿâ¬◊¡√–¬–¬“« - ÿ∑∏‘®“° à«π∑’Ë∂÷ß°”Àπ¥™”√–¿“¬„πÀπ÷Ëߪï

-

100,000,000 (50,000,000) 50,000,000

®”π«ππ’‡È ªìπ‡ß‘π°Ÿ¬â ¡◊ √–¬–¬“«®“°∏𓧓√æ“≥‘™¬å„πª√–‡∑»·ÀàßÀπ÷ßË ´÷ßË §‘¥¥Õ°‡∫’¬È §ß∑’„Ë πÕ—µ√“√âÕ¬≈– 2.75 µàÕªï„π™à«ß 12 ‡¥◊Õπ·√° ·≈–¿“¬À≈—ß®“°π—Èπ„πÕ—µ√“¥Õ°‡∫’Ȭ‡ß‘π„Àâ°Ÿâ¬◊¡¢—ÈπµË”≈∫√âÕ¬≈– 1.5 µàÕªï ‡ß‘π°Ÿâ¬◊¡¥—ß°≈à“«¡’°”Àπ¥™”√–§◊π∑ÿ° 3 ‡¥◊Õπ ®”π«π 8 ß«¥Ê ≈–‡∑à“Ê °—π ‡√‘Ë¡µ—Èß·µà«—π∑’Ë 31 ¡’π“§¡ 2549 Õ¬à“߉√°Áµ“¡ „π√–À«à“ߪï 2549 ∫√‘…—∑œ‰¥â®à“¬™”√–§◊π ‡ß‘π°Ÿâ¬◊¡¥—ß°≈à“«∑—Èß®”π«π°àÕπ§√∫°”Àπ¥ ¿“¬„µâ¢Õâ °”Àπ¥¢Õß —≠≠“°Ÿ¬â ¡◊ ‡ß‘π ∫√‘…∑— œ®–µâÕߪؑ∫µ— µ‘ “¡‡ß◊ÕË π‰¢∫“ߪ√–°“√∑’°Ë ”Àπ¥¢÷πÈ µ“¡ª°µ‘¢Õß∏𓧓√ ´÷ßË √«¡∂÷ߢâÕ®”°—¥„π°“√‚Õπ ‘π∑√—æ¬å

97 97 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


11. Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π (Àπ૬ : ∫“∑) 2549 2548 Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π - °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π À—° : ¥Õ°‡∫’Ȭ®à“¬√Õ°“√µ—¥®”Àπà“¬ À—° : à«π∑’Ë∂÷ß°”Àπ¥™”√–¿“¬„πÀπ÷Ëߪï Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π - °‘®°“√∑’ˇ°’ˬ«¢âÕß°—π - ÿ∑∏‘ Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π - ∫√‘…—∑Õ◊Ëπ Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π À—° : ¥Õ°‡∫’Ȭ®à“¬√Õ°“√µ—¥®”Àπà“¬ À—° : à«π∑’Ë∂÷ß°”Àπ¥™”√–¿“¬„πÀπ÷Ëߪï Àπ’È ‘πµ“¡ —≠≠“‡™à“°“√‡ß‘π - ∫√‘…—∑Õ◊Ëπ - ÿ∑∏‘

10,941,286 (761,240) 10,180,046 (3,754,755) 6,425,291

15,219,227 (1,507,648) 13,711,579 (3,531,532) 10,180,047

104,841,988 (9,604,010) 95,237,978 (33,465,315) 61,772,663

62,327,630 (6,323,691) 56,003,939 (15,530,126) 40,473,813

∫√‘…∑— œ‰¥â∑” —≠≠“‡™à“°“√‡ß‘π°—∫∫√‘…∑— ≈’ ´‘ßË ‡æ◊ÕË ‡™à“ ‘π∑√—æ¬å„™â„π°“√¥”‡π‘π°‘®°“√‚¥¬¡’°”Àπ¥°“√™”√–§à“‡™à“‡ªìπ√“¬ ‡¥◊Õπ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∫√‘…—∑œ¡’¿“√–ºŸ°æ—π∑’˵âÕß®à“¬§à“‡™à“¢—ÈπµË”µ“¡ —≠≠“‡™à“°“√‡ß‘π¥—ßπ’È ≈â“π∫“∑ ¿“¬„π 1 ªï 43.4 À≈—ß®“° 1 ªï 72.4 115.8

12. ‡ß‘π°Ÿâ¬◊¡√–¬–¬“«®“°°√√¡°“√·≈–æπ—°ß“π ∫√‘…∑— œ√—∫Ω“°‡ß‘π®“°°√√¡°“√·≈–æπ—°ß“π∫√‘…∑— œ ‚¥¬‡ªìππ‚¬∫“¬ à߇ √‘¡„Àâæπ—°ß“π – ¡‡ß‘π°—∫∫√‘…∑— œ ‡æ◊ÕË ‡ªìπ°“√ ÕÕ¡∑√—æ¬å·≈–À“ª√–‚¬™πå„π°“√Ω“°·≈–∂Õπ‡ß‘π‰¥â¥’°«à“°“√Ω“°°—∫∏𓧓√ ‚¥¬°√√¡°“√·≈–æπ—°ß“π·µà≈–§π®–¡’ ¡ÿ¥ §ŸàΩ“°„π°“√Ω“°·≈–∂Õπ‡ß‘π¥—ß°≈à“« ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ‡ß‘πΩ“°¥—ß°≈à“«¡’Õ—µ√“¥Õ°‡∫’Ȭ√âÕ¬≈– 5.15 µàÕªï (2548 : √âÕ¬≈– 3.5 µàÕªï) ∫√‘…—∑œ· ¥ß‡ß‘πΩ“°®”π«ππ’ȇªìπÀπ’È ‘π‰¡àÀ¡ÿπ‡«’¬π„πß∫¥ÿ≈

13. ∑ÿπ‡√◊ÕπÀÿâπ ‡¡◊ËÕ«—π∑’Ë 25 ‡¡…“¬π 2549 ∑’˪√–™ÿ¡ “¡—≠ª√–®”ªïºŸâ∂◊ÕÀÿâπ¢Õß∫√‘…—∑œ‰¥â¡’¡µ‘Õπÿ¡—µ‘„Àâ‡æ‘Ë¡∑ÿπ®¥∑–‡∫’¬π¢Õß∫√‘…—∑œ ®“° 300 ≈â“π∫“∑ ‡ªìπ 450 ≈â“π∫“∑ ‚¥¬∫√‘…—∑œ‰¥âÕÕ°Àÿâπ “¡—≠„À¡à®”π«π 15 ≈â“πÀÿâπ ¡Ÿ≈§à“∑’˵√“‰«âÀÿâπ≈– 10 ∫“∑ ‡ πÕ¢“¬„Àⷰຟâ∂◊ÕÀÿâπ‡¥‘¡„πÕ—µ√“ à«π 2 Àÿâπ‡¥‘¡ µàÕ 1 Àÿâπ “¡—≠„À¡à„π√“§“¢“¬‡ πÕ¢“¬Àÿâπ≈– 40 ∫“∑ ∫√‘…—∑œ‰¥â ®¥∑–‡∫’¬π‡æ‘Ë¡∑ÿπ°—∫°√–∑√«ßæ“≥‘™¬å‡¡◊ËÕ«—π∑’Ë 15 ¡‘∂ÿπ“¬π 2549 º≈®“°°“√‡æ‘Ë¡∑ÿπÀÿâπ “¡—≠¥—ß°≈à“« ∫√‘…—∑œ‰¥â∫—π∑÷° à«π‡°‘π¡Ÿ≈§à“Àÿâπ “¡—≠®”π«πª√–¡“≥ 450 ≈â“π∫“∑ ‰«â„π à«π¢ÕߺŸâ∂◊ÕÀÿâπ

14. ”√Õßµ“¡°ÆÀ¡“¬ ‡æ◊ËÕ„À⇪ìπ‰ªµ“¡¡“µ√“ 116 ·Ààßæ√–√“™∫—≠≠—µ‘∫√‘…—∑¡À“™π®”°—¥ æ.». 2535 ∫√‘…—∑œµâÕß®—¥ √√°”‰√ ÿ∑∏‘ª√–®”ªï à«πÀπ÷Ë߉«â‡ªìπ∑ÿπ ”√Õ߉¡àπâÕ¬°«à“√âÕ¬≈– 5 ¢Õß°”‰√ ÿ∑∏‘ª√–®”ªïÀ—°¥â«¬¬Õ¥¢“¥∑ÿπ – ¡¬°¡“ (∂â“¡’) ®π°«à“∑ÿπ ”√Õßπ’È ®–¡’®”π«π‰¡àπâÕ¬°«à“√âÕ¬≈– 10 ¢Õß∑ÿπ®¥∑–‡∫’¬π ”√Õßµ“¡°ÆÀ¡“¬¥—ß°≈à“«‰¡à “¡“√∂𔉪®à“¬‡ß‘πªíπº≈‰¥â

98 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


15. °”‰√µàÕÀÿâπ¢—Èπæ◊Èπ∞“π °”‰√µàÕÀÿπâ ¢—πÈ æ◊πÈ ∞“π§”π«≥‚¥¬À“√°”‰√ ÿ∑∏‘ ”À√—∫ªï¥«â ¬®”π«π∂—«‡©≈’¬Ë ∂à«ßπÈ”Àπ—°¢ÕßÀÿπâ “¡—≠∑’ÕË Õ°Õ¬Ÿ„à π√–À«à“ߪï

16. ‡ß‘πªíπº≈®à“¬ „π√–À«à“ßªï ‘Èπ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2549 ·≈– 2548 ∫√‘…—∑œ¡’‡ß‘πªíπº≈®à“¬¥—ßπ’È

Õπÿ¡—µ‘‚¥¬ ”À√—∫ªï 2549 ‡ß‘πªíπº≈ß«¥ ÿ¥∑⓬ª√–°“» ®“°°”‰√¢Õߪï 2548 ‡ß‘πªíπº≈√–À«à“ß°“≈ª√–°“»®“°°”‰√ ®“°°‘®°“√∑’ˉ¥â√—∫°“√ à߇ √‘¡°“√ ≈ß∑ÿπ ”À√—∫ß«¥À°‡¥◊Õπ ‘Èπ ÿ¥ «—π∑’Ë 30 ¡‘∂ÿπ“¬π 2549 √«¡‡ß‘πªíπº≈®à“¬ªï 2549 ”À√—∫ªï 2548 ‡ß‘πªíπº≈ß«¥ ÿ¥∑⓬ª√–°“» ®“°°”‰√¢Õߪï 2547 √«¡‡ß‘πªíπº≈®à“¬ªï 2548

∑’˪√–™ÿ¡ “¡—≠ª√–®”ªïºŸâ∂◊ÕÀÿâπ «—π∑’Ë 25 ‡¡…“¬π 2549 ∑’˪√–™ÿ¡§≥–°√√¡°“√∫√‘…—∑œ §√—Èß∑’Ë 8/2549 «—π∑’Ë 15 ‘ßÀ“§¡ 2549

‡ß‘πªíπº≈®à“¬

(Àπ૬ : ∫“∑) ‡ß‘πªíπº≈®à“¬ µàÕÀÿπâ

96,000,000

3.20

45,000,000

1.00

141,000,000

∑’˪√–™ÿ¡ “¡—≠ª√–®”ªïºŸâ∂◊ÕÀÿâπ «—π∑’Ë 26 ‡¡…“¬π 2548

67,500,000

2.25

67,500,000

17. ®”π«π·≈–§à“„™â®à“¬‡°’ˬ«°—∫æπ—°ß“π 2549 ®”π«πæπ—°ß“π ≥ «—π ‘Èπªï (§π) §à“„™â®à“¬‡°’ˬ«°—∫æπ—°ß“π ”À√—∫ªï (æ—π∫“∑)

2,693 499,657

2548 2,513 431,186

18. ‘∑∏‘ª√–‚¬™π嵓¡∫—µ√ à߇ √‘¡°“√≈ß∑ÿπ ∫√‘…—∑œ‰¥â√—∫ ‘∑∏‘摇»…∑“ß¿“…’¿“¬„µâæ√–√“™∫—≠≠—µ‘ à߇ √‘¡°“√≈ß∑ÿπ æ.». 2520 ‚¥¬°“√Õπÿ¡—µ‘¢Õߧ≥–°√√¡°“√ àß ‡ √‘¡°“√≈ß∑ÿπµ“¡∫—µ√ à߇ √‘¡‡≈¢∑’Ë 1663(3)/2547 ≈ß«—π∑’Ë 18 ‘ßÀ“§¡ 2547 „π°‘®°“√º≈‘µÕ“À“√æ√âÕ¡√—∫ª√–∑“πÀ√◊Õ Õ“À“√°÷Ëßæ√âÕ¡√—∫ª√–∑“π®“°æ◊™º—°º≈‰¡â ∑—Èßπ’È¿“¬„µâ‡ß◊ËÕπ‰¢∑’Ë°”Àπ¥∫“ߪ√–°“√ ‘∑∏‘ª√–‚¬™πå∑’Ë ”§—≠ª√–°Õ∫¥â«¬ 18.1 ‰¥â√—∫¬°‡«âπÕ“°√¢“‡¢â“ ”À√—∫‡§√◊ËÕß®—°√µ“¡∑’˧≥–°√√¡°“√æ‘®“√≥“Õπÿ¡—µ‘ 18.2 ‰¥â√∫— ¬°‡«âπ¿“…’‡ß‘π‰¥â𵑠∫‘ §ÿ §≈ ”À√—∫°”‰√ ÿ∑∏‘∑‰Ë’ ¥â®“°°“√ª√–°Õ∫°‘®°“√∑’‰Ë ¥â√∫— °“√ à߇ √‘¡ ¡’°”À𥇫≈“·ª¥ªïπ∫— ·µà«—π∑’ˇ√‘Ë¡¡’√“¬‰¥â®“°°“√ª√–°Õ∫°‘®°“√ («—π∑’Ë 3 ¡°√“§¡ 2549) 18.3 ‰¥â√—∫¬°‡«âπ‰¡àµâÕßπ”‡ß‘πªíπº≈®“°°‘®°“√∑’ˉ¥â√—∫°“√ à߇ √‘¡´÷Ë߉¥â√—∫¬°‡«âπ¿“…’‡ß‘π‰¥â𑵑∫ÿ§§≈‰ª√«¡§”π«≥‡æ◊ËÕ‡ ’¬ ¿“…’‡ß‘π‰¥â µ≈Õ¥√–¬–‡«≈“∑’ˉ¥â√—∫¬°‡«âπ¿“…’‡ß‘π‰¥â𑵑∫ÿ§§≈ 18.4 ‰¥â√—∫¬°‡«âπÕ“°√¢“‡¢â“ ”À√—∫«—µ∂ÿ¥‘∫·≈–«— ¥ÿ®”‡ªìπ∑’˵âÕßπ”‡¢â“¡“®“°µà“ߪ√–‡∑»‡æ◊ËÕ„™â„π°“√º≈‘µ‡æ◊ËÕ°“√ àßÕÕ° ‡ªìπ√–¬–‡«≈“Àπ÷Ëߪïπ—∫·µà«—ππ”‡¢â“§√—Èß·√° 18.5 ‰¥â√—∫¬°‡«âπÕ“°√¢“‡¢â“ ”À√—∫¢Õß∑’Ëπ”‡¢â“¡“‡æ◊ËÕ àß°≈—∫ÕÕ°‰ª‡ªìπ√–¬–‡«≈“Àπ÷Ëߪïπ—∫·µà«—π∑’Ëπ”‡¢â“§√—Èß·√°

99 99 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


√“¬‰¥â®“°°“√¢“¬¢Õß∫√‘…—∑œ‡ªìπ√“¬‰¥â®“°°“√ àßÕÕ°·≈–°“√¢“¬ ‘π§â“„πª√–‡∑» ´÷Ëß “¡“√∂®”·π°µ“¡√“¬‰¥â à«π∑’ˉ¥â√—∫°“√ à߇ √‘¡°“√≈ß∑ÿπ·≈– à«π∑’ˉ¡à‰¥â√—∫°“√ à߇ √‘¡°“√≈ß∑ÿπ‰¥â¥—ßµàÕ‰ªπ’È (Àπ૬: ≈â“π∫“∑) °‘®°√√¡∑’ˉ¥â√—∫ °‘®°√√¡∑’ˉ¡à‰¥â√—∫ °“√ à߇ √‘¡ °“√ à߇ √‘¡ √«¡ 2549 2548 2549 2548 2549 2548 √“¬‰¥â®“°°“√¢“¬ √“¬‰¥â®“°°“√¢“¬„πª√–‡∑» √“¬‰¥â®“°°“√ àßÕÕ° √«¡√“¬‰¥â®“°°“√¢“¬

430.3 78.9 509.2

-

2,022.5 0.2 2,022.7

2,132.9 12.7 2,145.6

2,452.8 79.1 2,531.9

2,132.9 12.7 2,145.6

19. °Õß∑ÿπ ”√Õ߇≈’Ȭߙ’æ ∫√‘…∑— œ·≈–æπ—°ß“π¢Õß∫√‘…∑— œ‰¥â√«à ¡°—π®—¥µ—ßÈ °Õß∑ÿπ ”√Õ߇≈’¬È ß™’æ¢÷πÈ ¿“¬„µâ°“√Õπÿ¡µ— ®‘ “°°√–∑√«ß°“√§≈—ßµ“¡æ√– √“™∫—≠≠—µ‘°Õß∑ÿπ ”√Õ߇≈’Ȭߙ’æ æ.». 2530 ´÷Ëߪ√–°Õ∫¥â«¬‡ß‘π∑’Ëæπ—°ß“π®à“¬ – ¡·≈–‡ß‘π∑’Ë∫√‘…—∑œ®à“¬ ¡∑∫„Àâ °Õß∑ÿπ ”√Õ߇≈’Ȭߙ’æπ’È∫√‘À“√‚¥¬∫√‘…—∑À≈—°∑√—æ¬å®—¥°“√°Õß∑ÿπ ∏𙓵 ®”°—¥ ·≈–®–®à“¬„Àâ°—∫æπ—°ß“π„π°√≥’∑’ËÕÕ°®“°ß“𠵓¡√–‡∫’¬∫«à“¥â«¬°Õß∑ÿπ¢Õß∫√‘…—∑œ„π√–À«à“ߪï 2549 ∫√‘…—∑œ‰¥â®à“¬‡ß‘π ¡∑∫‡¢â“°Õß∑ÿπ‡ªìπ®”π«π 8.9 ≈â“π∫“∑ (2548 : 7.8 ≈â“π∫“∑)

20. Àπ—ß ◊էȔª√–°—π∏𓧓√ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∫√‘…—∑œ¡’Àπ—ß ◊էȔª√–°—π∑’ËÕÕ°‚¥¬∏𓧓√„ππ“¡∫√‘…—∑œ‡À≈◊ÕÕ¬Ÿà‡ªìπ®”π«π 4.8 ≈â“π∫“∑ (2548 : 4.5 ≈â“π∫“∑) ´÷Ë߇°’ˬ«‡π◊ËÕß°—∫¿“√–ºŸ°æ—π∑“ߪؑ∫—µ‘∫“ߪ√–°“√µ“¡ª°µ‘∏ÿ√°‘®¢Õß∫√‘…—∑œ

21. ¿“√–ºŸ°æ—π 21.1 21.2 21.3 21.4 21.5

≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∫√‘…—∑œ¡’¿“√–ºŸ°æ—π∑’Ë ”§—≠¥—ßπ’È ¿“√–ºŸ°æ—πµ“¡ —≠≠“ÕÕ°·∫∫·≈–°àÕ √â“ß‚√ßß“π‡ªìπ®”π«πª√–¡“≥ 445.8 ≈â“π∫“∑ ¿“√–ºŸ°æ—πµ“¡ —≠≠“´◊ÈÕ‡§√◊ËÕß®—°√·≈–Õÿª°√≥凪ìπ®”π«πª√–¡“≥ 51.5 ≈â“π∫“∑ ¿“√–ºŸ°æ—πµ“¡ —≠≠“´◊ÈÕ´Õø∑å·«√å °“√„Àâ∫√‘°“√«“ß√–∫∫´Õø∑å·«√å ”‡√Á®√Ÿª‡ªìπ®”π«πª√–¡“≥ 1.1 ≈â“π∫“∑ ¿“√–ºŸ°æ—πµ“¡ —≠≠“‡™à“·≈–∫√‘°“√µà“ßÊ ∑’Ë®–µâÕß®à“¬„πÕ𓧵µ“¡ —≠≠“‡ªìπ®”π«πª√–¡“≥ 21.6 ≈â“π∫“∑ ∫√‘…∑— œ‰¥â‡¢â“∑” —≠≠“°—∫∫√‘…∑— „πµà“ߪ√–‡∑»·ÀàßÀπ÷ßË „π°“√¢Õ„™â‡§√◊ÕË ßÀ¡“¬°“√§â“ ´÷ßË —≠≠“¥—ß°≈à“«¡’°”Àπ¥ 1 ªï ‡√‘Ë¡µ—Èß·µà«—π∑’Ë 19 °√°Æ“§¡ 2544 ∂÷ß«—π∑’Ë 18 °√°Æ“§¡ 2545 ·≈– “¡“√∂µàÕÕ“¬ÿ‰¥â‚¥¬Õ—µ‚π¡—µ‘§√“«≈– 1 ªï ¿“¬„µâ —≠≠“¥—ß°≈à“«∫√‘…—∑œµâÕß®à“¬§à“∏√√¡‡π’¬¡µ“¡‡°≥±å·≈–Õ—µ√“∑’Ë√–∫ÿ„π —≠≠“

22. °“√‡ πÕ¢âÕ¡Ÿ≈∑“ß°“√‡ß‘𮔷𰵓¡ à«πß“π ∫√‘…∑— œ¥”‡π‘π°‘®°“√„π à«πß“π∑“ß∏ÿ√°‘®‡¥’¬«§◊Õ º≈‘µ·≈–®”Àπà“¬¢π¡ªíß·≈–¥”‡π‘π∏ÿ√°‘®„π à«πß“π∑“ß¿Ÿ¡»‘ “ µ√凥’¬« §◊Õª√–‡∑»‰∑¬ ¥—ßπ—Èπ √“¬‰¥â °”‰√·≈– ‘π∑√—æ¬å∑—ÈßÀ¡¥∑’Ë· ¥ß„πß∫°“√‡ß‘π®÷߇°’ˬ«¢âÕß°—∫ à«πß“π∑“ß∏ÿ√°‘®·≈– à«πß“π ∑“ß¿Ÿ¡‘»“ µ√嵓¡∑’Ë°≈à“«‰«â¢â“ßµâπ Õ¬à“߉√°Áµ“¡ ∫√‘…—∑œ®—¥®”Àπà“¬ ‘π§â“¥—ß°≈à“«∑—Èß„πª√–‡∑»·≈–µà“ߪ√–‡∑» ‚¥¬√“¬ ‰¥â®“°°“√ àßÕÕ° ”À√—∫ªï ‘Èπ ÿ¥«—π∑’Ë 31 ∏—𫓧¡ 2549 ¡’®”π«πª√–¡“≥ 79.1 ≈â“π∫“∑ À√◊Õ§‘¥‡ªìπ√âÕ¬≈– 3 ¢Õ߬ե√“¬ ‰¥â®“°°“√¢“¬√«¡ (2548 : 12.7 ≈â“π∫“∑ À√◊Õ§‘¥‡ªìπ√âÕ¬≈– 0.6 ¢Õ߬ե√“¬‰¥â®“°°“√¢“¬√«¡)

100 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


23. ‡§√◊ËÕß¡◊Õ∑“ß°“√‡ß‘π 23.1 π‚¬∫“¬°“√∫√‘À“√§«“¡‡ ’Ë¬ß µ“¡¡“µ√∞“π°“√∫—≠™’©∫—∫∑’Ë 48 ‡√◊ÕË ß°“√· ¥ß√“¬°“√·≈–°“√‡ªî¥‡º¬¢âÕ¡Ÿ≈ ”À√—∫‡§√◊ÕË ß¡◊Õ∑“ß°“√‡ß‘π ∫√‘…∑— œ ¡’‡§√◊ËÕß¡◊Õ∑“ß°“√‡ß‘π∑’Ë ”§—≠∑’Ë· ¥ß„πß∫¥ÿ≈ª√–°Õ∫¥â«¬ ‡ß‘π ¥·≈–√“¬°“√‡∑’¬∫‡∑à“‡ß‘π ¥ ≈Ÿ°Àπ’È°“√§â“ ‡ß‘π°Ÿâ¬◊¡ √–¬– —Èπ ·≈–‡ß‘π°Ÿâ¬◊¡√–¬–¬“« ∫√‘…—∑œ¡’§«“¡‡ ’ˬß∑’ˇ°’ˬ«¢âÕß°—∫‡§√◊ËÕß¡◊Õ∑“ß°“√‡ß‘π¥—ß°≈à“« ·≈–¡’π‚¬∫“¬„π°“√ ∫√‘À“√§«“¡‡ ’ˬߥ—ßπ’È §«“¡‡ ’ˬߥâ“π°“√„Àâ ‘π‡™◊ËÕ ∫√‘…∑— œ¡’§«“¡‡ ’¬Ë ߥâ“π°“√„Àâ π‘ ‡™◊ÕË ∑’‡Ë °’¬Ë «‡π◊ÕË ß°—∫≈Ÿ°Àπ’°È “√§â“µ“¡ª°µ‘¢Õß°“√¥”‡π‘π∏ÿ√°‘® ΩÉ“¬∫√‘À“√§«∫§ÿ¡ §«“¡‡ ’ˬßπ’È‚¥¬°“√°”Àπ¥„Àâ¡’π‚¬∫“¬·≈–«‘∏’°“√„π°“√§«∫§ÿ¡ ‘π‡™◊ËÕ∑’ˇÀ¡“– ¡ ¥—ßπ—Èπ∫√‘…—∑œ®÷߉¡à§“¥«à“®–‰¥â√—∫ §«“¡‡ ’¬À“¬∑’ˇªìπ “√– ”§—≠®“°°“√„Àâ ‘π‡™◊ËÕ πÕ°®“°π’È ∫√‘…—∑œ¢“¬ ‘π§â“„Àâ°—∫≈Ÿ°Àπ’È∑’Ë¡’∞“π–¥â“π°“√™”√–Àπ’È¥’ ®”π«π‡ß‘π Ÿß ÿ¥∑’Ë∫√‘…—∑œÕ“®µâÕß Ÿ≠‡ ’¬®“°°“√„Àâ ‘π‡™◊ËÕ§◊Õ¡Ÿ≈§à“µ“¡∫—≠™’¢Õß≈Ÿ°Àπ’È∑’Ë· ¥ßÕ¬Ÿà„πß∫¥ÿ≈ §«“¡‡ ’ˬ߮“°Õ—µ√“¥Õ°‡∫’Ȭ ∫√‘…—∑œ¡’§«“¡‡ ’ˬ߮“°Õ—µ√“¥Õ°‡∫’Ȭ∑’Ë ”§—≠Õ—π‡°’Ë¬«‡π◊ËÕß°—∫‡ß‘πΩ“° ∂“∫—π°“√‡ß‘π ‡ß‘π‡∫‘°‡°‘π∫—≠™’ ‡ß‘π°Ÿâ¬◊¡ √–¬–¬“«∑’Ë¡’¥Õ°‡∫’Ȭ Õ¬à“߉√°Áµ“¡ ‡π◊ËÕß®“° ‘π∑√—æ¬å·≈–Àπ’È ‘π∑“ß°“√‡ß‘π à«π„À≠à®—¥Õ¬Ÿà„πª√–‡¿∑√–¬– —Èπ·≈–¡’ Õ—µ√“¥Õ°‡∫’Ȭ∑’˪√—∫¢÷Èπ≈ßµ“¡Õ—µ√“µ≈“¥ À√◊Õ¡’Õ—µ√“¥Õ°‡∫’Ȭ§ß∑’Ë´÷Ëß„°≈⇧’¬ß°—∫Õ—µ√“µ≈“¥„πªí®®ÿ∫—𠧫“¡‡ ’Ë¬ß ®“°Õ—µ√“¥Õ°‡∫’Ȭ¢Õß∫√‘…—∑œ®÷ßÕ¬Ÿà„π√–¥—∫µË” §«“¡‡ ’ˬ߮“°Õ—µ√“·≈°‡ª≈’ˬπ ∫√‘…—∑œ¡’§«“¡‡ ’ˬ߮“°Õ—µ√“·≈°‡ª≈’ˬπ∑’Ë ”§—≠Õ—π‡°’Ë¬«‡π◊ËÕß®“°°“√´◊ÈÕÀ√◊Õ¢“¬ ‘π§â“‡ªìπ‡ß‘πµ√“µà“ߪ√–‡∑» ∫√‘…—∑œ‰¥âµ°≈ß∑” —≠≠“´◊ÈÕ¢“¬‡ß‘πµ√“µà“ߪ√–‡∑»≈à«ßÀπâ“ ´÷Ëß à«π„À≠à¡’Õ“¬ÿ —≠≠“‰¡à‡°‘πÀπ÷Ëߪï‡æ◊ËÕ„™â‡ªìπ‡§√◊ËÕß ¡◊Õ„π°“√∫√‘À“√§«“¡‡ ’Ë¬ß ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∫√‘…—∑œ¡’¬Õ¥§ß‡À≈◊Õ¢Õß ‘π∑√—æ¬å·≈–Àπ’È ‘π∑“ß°“√‡ß‘π∑’ˇªìπ °ÿ≈‡ß‘πµ√“µà“ߪ√–‡∑» ¥—ßπ’È

°ÿ≈‡ß‘π ‡À√’¬≠ À√—∞Õ‡¡√‘°“ ‡¬π ¥Õ≈≈“√åÕÕ ‡µ√‡≈’¬

‘π∑√—æ¬å∑“ß °“√‡ß‘π (æ—π)

Àπ’È ‘π∑“ß °“√‡ß‘π (æ—π)

Õ—µ√“·≈°‡ª≈’ˬπ‡©≈’ˬ ≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 (∫“∑µàÕÀπ૬‡ß‘πµ√“µà“ߪ√–‡∑»)

76,315 -

185 11,146 63

36.2308 0.3035 28.8025

≥ «—π∑’Ë 31 ∏—𫓧¡ 2549 ∫√‘…—∑œ¡’ —≠≠“´◊ÈÕ¢“¬‡ß‘πµ√“µà“ߪ√–‡∑»≈à«ßÀπⓧ߇À≈◊Õ¥—ßπ’È

°ÿ≈‡ß‘π ‡À√’¬≠ À√—∞Õ‡¡√‘°“ ‡¬π

®”π«π∑’Ë´◊ÈÕ (æ—π)

®”π«π∑’¢Ë “¬ (æ—π)

87 -

57,139

Õ—µ√“·≈°‡ª≈’Ë¬πµ“¡ —≠≠“¢Õß ®”π«π∑’Ë´◊ÈÕ ®”π«π∑’¢Ë “¬ (∫“∑µàÕÀπ૬‡ß‘πµ√“µà“ߪ√–‡∑») 35.6828 - 35.7150 -

0.3025 - 0.3140

101101 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


23.2 ¡Ÿ≈§à“¬ÿµ‘∏√√¡¢Õ߇§√◊ËÕß¡◊Õ∑“ß°“√‡ß‘π ‡π◊ÕË ß®“° ‘π∑√—æ¬å·≈–Àπ’ È π‘ ∑“ß°“√‡ß‘π à«π„À≠à¢Õß∫√‘…∑— œ®—¥Õ¬Ÿ„à πª√–‡¿∑√–¬– —πÈ ‡ß‘π°Ÿ¬â ¡◊ ¡’Õµ— √“¥Õ°‡∫’¬È „°≈â ‡§’¬ß°—∫Õ—µ√“¥Õ°‡∫’Ȭ„πµ≈“¥ ∫√‘…—∑œ®÷ߪ√–¡“≥¡Ÿ≈§à“¬ÿµ‘∏√√¡¢Õß ‘π∑√—æ¬å·≈–Àπ’È ‘π∑“ß°“√‡ß‘π„°≈⇧’¬ß°—∫¡Ÿ≈§à“ µ“¡∫—≠™’∑’Ë· ¥ß„πß∫¥ÿ≈ ¡Ÿ≈§à“¬ÿµ∏‘ √√¡ À¡“¬∂÷ß ®”π«π‡ß‘π∑’ºË ´âŸ ÕÈ◊ ·≈–ºŸ¢â “¬µ°≈ß·≈°‡ª≈’¬Ë π ‘π∑√—æ¬å°π— „π¢≥–∑’∑Ë ßÈ— ÕßΩÉ“¬¡’§«“¡√Õ∫√Ÿâ ·≈–‡µÁ¡„®„π°“√·≈°‡ª≈’ˬπ·≈– “¡“√∂µàÕ√Õß√“§“°—π‰¥âÕ¬à“߇ªìπÕ‘ √–„π≈—°…≥–∑’ˉ¡à¡’§«“¡‡°’ˬ«¢âÕß°—π «‘∏’°“√ °”Àπ¥¡Ÿ≈§à“¬ÿµ‘∏√√¡¢÷ÈπÕ¬Ÿà°—∫≈—°…≥–¢Õ߇§√◊ËÕß¡◊Õ∑“ß°“√‡ß‘π ¡Ÿ≈§à“¬ÿµ‘∏√√¡®–°”À𥮓°√“§“µ≈“¥≈à“ ÿ¥ À√◊Õ °”Àπ¥¢÷Èπ‚¥¬„™â‡°≥±å°“√«—¥¡Ÿ≈§à“∑’ˇÀ¡“– ¡

24. °“√Õπÿ¡—µ‘ß∫°“√‡ß‘π ß∫°“√‡ß‘ππ’ȉ¥â√—∫Õπÿ¡—µ‘„ÀâÕÕ°‚¥¬§≥–°√√¡°“√¢Õß∫√‘…—∑œ‡¡◊ËÕ«—π∑’Ë 20 °ÿ¡¿“æ—π∏å 2550

102 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


Report of Independent Auditor Report of Independent Auditor To The Board of Directors and Shareholders of President Bakery Public Company Limited I have audited the balance sheets of President Bakery Public Company Limited as at 31 December 2006 and 2005, and the related statements of income, changes in shareholders没 equity and cash flows for the years then ended. These financial statements are the responsibility of the Company没s management as to their correctness and the completeness of the presentation. My responsibility is to express an opinion on these financial statements based on my audits. I conducted my audits in accordance with generally accepted auditing standards. Those standards require that I plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. I believe that my audits provide a reasonable basis for my opinion. In my opinion, the financial statements referred to above present fairly, in all material respects, the financial position of President Bakery Public Company Limited as at 31 December 2006 and 2005, the results of its operations, and cash flows for the years then ended in accordance with generally accepted accounting principles.

Saifon Inkaew Certified Public Accountant (Thailand) No. 4434

Ernst & Young Office Limited Bangkok : 20 February 2007

103103 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


BALANCE SHEETS PRESIDENT BAKERY PUBLIC COMPANY LIMITED AS AT 31 DECEMBER 2006 AND 2005 (Unit : Baht) Note ASSETS CURRENT ASSETS Cash and cash equivalents Trade accounts receivable - net Inventories Other current assets TOTAL CURRENT ASSETS NON-CURRENT ASSETS Other long-term investment - net Property, plant and equipment - net Advance payments for construction and purchase of assets Spare parts for machinery Other non-current assets TOTAL NON-CURRENT ASSETS TOTAL ASSETS

104 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

4 5

7 8

2006

2005

349,101,127 287,823,998 52,575,679 14,090,900 703,591,704

18,527,038 250,029,629 49,427,556 10,538,137 328,522,360

1,518,881,141 49,343,860 27,772,424 2,973,355 1,598,970,780 2,302,562,484

213,000 1,240,046,622 27,390,974 1,860,307 1,269,510,903 1,598,033,263

The accompanying notes are an integral part of the financial statements.


BALANCE SHEETS (Continued) PRESIDENT BAKERY PUBLIC COMPANY LIMITED AS AT 31 DECEMBER 2006 AND 2005 (Unit : Baht) Note LIABILITIES AND SHAREHOLDERS没 EQUITY CURRENT LIABILITIES Bank overdrafts and short-term loans from financial institutions Trade accounts payable Related parties Other companies Total trade accounts payable Other accounts payable Related party Other companies Current portion of long-term loan from bank Current portion of liabilities under finance lease agreements Related party Other companies Other current liabilities Corporate income tax payable Accrued expenses Others Total other current liabilities TOTAL CURRENT LIABILITIES NON-CURRENT LIABILITIES Long-term loan from bank - net of current portion Liabilities under finance lease agreements - net of current portion Related party Other companies Long-term loans from directors Long-term loans from employees Other non-current liabilities TOTAL NON-CURRENT LIABILITIES TOTAL LIABILITIES SHAREHOLDERS没 EQUITY Share capital Registered, issued and fully paid-up 45,000,000 ordinary shares of Baht 10 each (2005 : 30,000,000 ordinary shares of Baht 10 each) Share premium Retained earnings Appropriated - statutory reserve Unappropriated TOTAL SHAREHOLDERS没 EQUITY TOTAL LIABILITIES AND SHAREHOLDERS没 EQUITY

2006

2005

9

476,162

61,805,839

6

61,575,853 151,514,322 213,090,175

75,983,608 114,302,123 190,285,731

6

66,000 57,998,658 -

66,000 17,379,314 50,000,000

3,754,755 33,465,315

3,531,532 15,530,126

38,194,250 73,695,397 42,242,674 154,132,321 462,983,386

39,243,073 58,466,058 27,747,106 125,456,237 464,054,779

-

50,000,000

6,425,291 61,772,663 36,338,200 8,317,359 170,320 113,023,833 576,007,219

10,180,047 40,473,813 35,529,665 9,049,403 132,260 145,365,188 609,419,967

450,000,000 674,379,513

300,000,000 224,579,513

45,000,000 557,175,752 1,726,555,265 2,302,562,484

30,000,000 434,033,783 988,613,296 1,598,033,263

10 11 6

10 11 6 6, 12 12

13

14

The accompanying notes are an integral part of the financial statements.

105105

2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


INCOME STATEMENTS PRESIDENT BAKERY PUBLIC COMPANY LIMITED FOR THE YEARS ENDED 31 DECEMBER 2006 AND 2005 (Unit : Baht) Note

2006

2005

REVENUES Sales Interest income Other income TOTAL REVENUES

2,531,853,546 9,057,700 16,524,551 2,557,435,797

2,145,611,273 444,732 10,873,811 2,156,929,816

EXPENSES Cost of sales Selling and administrative expenses TOTAL EXPENSES INCOME BEFORE INTEREST EXPENSES AND INCOME TAX INTEREST EXPENSES CORPORATE INCOME TAX NET INCOME FOR THE YEAR

1,509,684,443 701,716,394 2,211,400,837 346,034,960 (11,919,262) (54,973,729) 279,141,969

1,316,359,805 580,814,120 1,897,173,925 259,755,891 (2,595,440) (65,674,937) 191,485,514

7.30

6.38

38,219,178

30,000,000

BASIC EARNINGS PER SHARE Net income Weighted average number of ordinary shares (shares)

106 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

15

The accompanying notes are an integral part of the financial statements.


STATEMENTS OF CHANGES IN SHAREHOLDERS没 EQUITY PRESIDENT BAKERY PUBLIC COMPANY LIMITED FOR THE YEARS ENDED 31 DECEMBER 2006 AND 2005 (Unit : Baht) Issued and paid-up Note share capital Balance as at 1 January 2005 Net income for the year Dividend payment Balance as at 1 December 2005 Increase in ordinary shares during the year Net income for the year Dividend payment Appropriation of statutory reserve Balance as at 1 December 2006

16 13 16 14

300,000,000 300,000,000 150,000,000 450,000,000

Share premium 224,579,513 224,579,513 449,800,000 674,379,513

The accompanying notes are an integral part of the financial statements.

Retained earnings Appropriatedstatutory Unapproreserve priated

Total

30,000,000 310,048,269 864,627,782 191,485,514 191,485,514 (67,500,000) (67,500,000) 30,000,000 434,033,783 988,613,296 599,800,000 279,141,969 279,141,969 (141,000,000) (141,000,000) 15,000,000 (15,000,000) 45,000,000 557,175,752 1,726,555,265

107107

2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


STATEMENTS OF CASH FLOWS PRESIDENT BAKERY PUBLIC COMPANY LIMITED FOR THE YEARS ENDED 31 DECEMBER 2006 AND 2005 (Unit : Baht)

Cash flows from operating activities : Net income Adjustments to reconcile net income to net cash provided by (paid from) operating activities : Depreciation Gain on disposals of property, plant and equipment Decrease in allowance for doubtful accounts Loss from impairment of investment in other company Unrealised gain on exchange Income from operating activities before changes in operating assets and liabilities Decrease (increase) in operating assets : Trade accounts receivable Inventories Other current assets Spare parts for machinery Other non-current assets Increase (decrease) in operating liabilities : Trade accounts payable Other accounts payable Other current liabilities Other non-current liabilities Net cash from operating activities Cash flows from investing activities : Purchases of property, plant and equipment Proceeds from disposals of property, plant and equipment Decrease (increase) in advance payments for construction and purchase of assets Net cash used in investing activities

108 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549

2006

2005

279,141,969

191,485,514

217,502,435 (5,745,880) (218,092) 213,000 (55,047) 490,838,385

157,077,215 (3,394,575) 119,600 345,287,754

(37,471,598) (3,148,123) (3,552,763) (381,450) (1,113,048)

(55,728,982) 495,555 (2,142,974) (4,278,724) 528,068

22,844,654 22,933,597 28,586,242 38,060 519,573,956

21,178,220 (3,837,311) 27,576,312 9,957 329,087,875

(425,295,408) 7,154,246 (49,343,860) (467,485,022)

(491,213,056) 7,058,561 22,894,823 (461,259,672)

The accompanying notes are an integral part of the financial statements.


STATEMENTS OF CASH FLOWS (Continued) PRESIDENT BAKERY PUBLIC COMPANY LIMITED FOR THE YEARS ENDED 31 DECEMBER 2006 AND 2005 (Unit : Baht)

Cash flows from financing activities : Increase (decrease) in bank overdrafts and short-term loans from financial institutions Cash receipt from long-term loan from bank Repayment of long-term loan from bank Decrease in liabilities under finance lease agreements Increase in long-term loans from directors Decrease in long-term loans from employees Cash received from capital increase Dividend payment Net cash from financing activities Net increase (decrease) in cash and cash equivalents Cash and cash equivalents at beginning of the year Cash and cash equivalents at end of the year Supplementary disclosures of cash flows information : Cash paid during the year for : Interest expenses Corporate income tax Non-cash related transactions : Purchase of equipment under financial lease agreements Construction in progress payable

The accompanying notes are an integral part of the financial statements.

2006

2005

(61,329,677) (100,000,000) (19,061,659) 808,535 (732,044) 599,800,000 (141,000,000) 278,485,155 330,574,089 18,527,038 349,101,127

59,519,723 100,000,000 (4,983,777) 11,117,979 (4,130,089) (67,500,000) 94,023,836 (38,147,961) 56,674,999 18,527,038

11,946,351 56,093,504

5,409,291 55,852,968

54,764,165 17,685,747

67,885,469 -

109109

2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


NOTE TO FINANCIAL STATEMENTS PRESIDENT BAKERY PUBLIC COMPANY LIMITED FOR THE YEARS ENDED 31 DECEMBER 2006 AND 2005

1. GENERAL INFORMATION President Bakery Public Company Limited (çthe Companyé) is a public company incorporated and domiciled in Thailand. The major shareholder of the Company is President Rice Products Public Company Limited, which is a public company incorporated in Thailand. The Company is principally engaged in the manufacture and sales of bakery products and its registered address is at 121/84-85, 29th Floor, RS Tower, Ratchadapisek Road, Dindaeng, Bangkok.

2. BASIS OF PREPARATION The financial statements have been prepared in accordance with accounting standards enunciated under the Accounting Profession Act B.E. 2547. The presentation of the financial statements has been made in compliance with the stipulations of the Notification of the Department of Business Development dated 14 September 2001, issued under the Accounting Act B.E. 2543. The financial statements have been prepared on a historical cost basis except where otherwise disclosed in the accounting policies.

3. SIGNIFICANT ACCOUNTING POLICIES 3.1 Revenue recognition Sales of goods Sales of goods are recognised when the significant risks and rewards of ownership of the goods have passed to the buyers. Sales are the invoiced value, excluding value added tax, after deducting goods returned, discounts and allowances. Interest income Interest income is recognised as interest accrues based on the effective rate method. 3.2 Cash and cash equivalents Cash and cash equivalents consist of cash in hand, cash at bank, and all highly liquid investments with an original maturity of three months or less and not subject to withdrawal restrictions. 3.3 Trade accounts receivable and allowance for doubtful accounts Trade accounts receivable are stated at the net realisable value. Allowance for doubtful accounts is provided for the estimated losses that may be incurred in collection of receivables. The allowance is generally based on collection experience and analysis of debtor aging. 3.4 Inventories Inventories are valued at the lower of cost (weighted average basis) and net realisable value. Cost of finished goods and work in process comprises all production costs and attributable factory overhead. Raw and packing materials are charged to production costs whenever consumed. 3.5 Investment Investment in other company, which is non-marketable equity securities, is stated at cost. An allowance for impairment loss will be made when the net recoverable amount is lower than the cost of investment.

110 ∫√‘…—∑ ‡æ√´‘‡¥π∑å ‡∫‡°Õ√’Ë ®”°—¥ (¡À“™π) / √“¬ß“πª√–®”ªï 2549


3.6 Property, plant and equipment and depreciation Land is stated at cost. Plant and equipment are stated at cost less accumulated depreciation. Depreciation of plant and equipment is calculated by reference to their costs on a straight-line basis over the estimated useful lives of assets, except for computer equipment and computer software acquired since 1 January 2002 are calculated by double declining balance basis, as follows : Leasehold right period of lease Buildings 10 - 20 years Machinery and equipment 5 - 20 years Computer equipment and computer software 3 - 5 years Furniture and office equipment 5 years Motor vehicles 5 years No depreciation has been provided for land, construction in progress and assets under installation. Depreciation is included in determining income. 3.7 Capitalization of interest cost The interest cost of borrowings for construction and installation of fixed assets is capitalized as part of the cost of those assets. Capitalization ceases when the fixed assets are completed. 3.8 Related party transactions Related parties comprise enterprises and individuals that control, or are controlled by, the Company, whether directly or indirectly, or which are under common control with the Company. They also include associated companies and individuals which directly or indirectly own a voting interest in the Company that gives them significant influence over the Company, key management personnel, directors and officers with authority in the planning and direction of the Company没s operations. 3.9 Long-term leases Leases of assets which transfer substantially all the risks and rewards of ownership are classified as finance leases. Finance leases are capitalised at the lower of the fair value of the leased assets and the present value of the minimum lease payments. The outstanding rental obligations, net of finance charges, are included in other long-term payables, while the interest element is charged to the income statements over the lease period. The assets acquired under finance leases is depreciated over the useful life of the asset. 3.10 Foreign currencies Foreign currency transactions are translated into Baht at the exchange rates ruling on the transaction dates. Assets and liabilities denominated in foreign currencies outstanding at the balance sheet date are translated into Baht at the exchange rates ruling on the balance sheet date, with the exception of those covered by forward exchange contracts, which are translated at the contracted rates. Gains and losses on exchange are included in determining income. 3.11 Employee benefits Salary, wages, bonuses and contributions to the social security fund and provident fund are recognised as expenses when incurred. 3.12 Income tax Income tax is provided for in the accounts based on the taxable profits determined in accordance with tax legislation. 3.13 Use of accounting estimates Preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions in certain circumstances, affecting amounts reported in these financial statements and related notes. Actual results could differ from these estimates.

111111 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


4. TRADE ACCOUNTS RECEIVABLE The outstanding balances of trade accounts receivable as at 31 December 2006 and 2005 are aged, based on due date, as follows : (Unit : Baht) 2006 2005 Not yet due Overdue Less than 3 months 3 - 6 months 6 - 12 months Over 12 months Total trade accounts receivable Less : Allowance for doubtful accounts Trade accounts receivable - net

169,305,706

135,755,041

118,518,292 162,865 107,080 90,184 288,184,127 (360,129) 287,823,998

114,111,954 422,405 233,330 85,120 250,607,850 (578,221) 250,029,629

5. INVENTORIES (Unit : Baht)

Finished goods Work in process Raw materials Packaging materials Total

2006

2005

3,042,434 2,254,537 24,715,887 22,562,821 52,575,679

3,792,322 2,175,056 22,916,953 20,543,225 49,427,556

6. RELATED PARTY TRANSACTIONS During the years, the Company had significant business transactions with its related parties, which have been concluded on the terms and bases agreed upon in the ordinary course of business between the Company and those companies. Below is a summary of those transactions. (Unit : Million Baht) 2006 2005 Transfer pricing and lending policy Transactions with related companies Purchase of goods

252.2

255.4

Purchase of assets Rental expenses

0.8

2.2 0.8

Interest expenses under finance lease agreements Transactions with related persons Interest expenses

0.7

1.1

1.7

0.9

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Agreed price which approximates the market price by reference to purchase volume Agreed price At the rate stipulated in the agreement which approximates the market rate At the agreed rate in the agreement which approximates the market rate Interest at the rate of 4.5 - 5.15 percent per annum (2005 : 2.75 - 3.5 percent per annum)


The balances of accounts as at 31 December 2006 and 2005 between the Company and those related companies are as follows : (Unit : Baht) Relationship 2006 2005 Trade accounts payable - related parties Related companies Kerry Flour Mills Ltd. Common shareholders and common directors Dai-Ichi Packaging Co., Ltd. Common shareholders and common directors Thai President Foods Public Co., Ltd. Hold a 9 percent interest in the Company and has common shareholders and common directors Saha Pathanapibul Public Co., Ltd. Hold a 1 percent interest in the Company Total trade accounts payable - related parties Other accounts payable - related party Related company Thai President Foods Public Co., Ltd. Hold a 9 percent interest in the Company and has common shareholders and common directors Total other accounts payable - related party Liabilities under finance lease agreements - related party Related company President Holding Co., Ltd. Hold a 19 percent interest in the Company and has common shareholders and common directors Portion due within one year Portion due over one year Total Long-term loans from directors Directors

60,993,803

74,298,191

37,005

1,329,303

542,310

350,532

2,735 61,575,853

5,582 75,983,608

66,000

66,000

66,000

66,000

3,754,755 6,425,291 10,180,046 36,338,200

3,531,532 10,180,047 13,711,579 35,529,665

During the year, movements of long-term loans from directors (including interest payable) are as follows : Balance as at 1 January 2006 Long-term loans from directors

35,529,665

During the year Increase Decrease 27,140,314

26,331,779

(Unit : Baht) Balance as at 31 December 2006 36,338,200

Directors and management没s remuneration In 2006 the Company paid salaries, meeting allowances and gratuities to its directors and management totaling Baht 21.2 million (2005: Baht 18.0 million).

113113 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


7. OTHER LONG-TERM INVESTMENT Companyûs name

Type of business

Treasure Hill Co., Ltd. Golf course service Less : Allowance for impairment of investment Other long-term investment - net

Paid up capital Million Baht 200

Percentabe of shareholding 2006 2005 Percent Percent 1

1

Investment Value (cost) 2006 2005 Baht Baht 2,000,000 (2,000,000) -

2,000,000 (1,787,000) 213,000

According to the financial statements for the year ended 31 December 2006 prepared by the management of Treasure Hill Co., Ltd., the net worth attributable to the Companyûs investment was approximately Baht 0.1 million (2005 : Baht 0.2 million). However, the Company set full allowance for impairment loss of such investment.

8. PROPERTY, PLANT AND EQUIPMENT (Unit : Baht)

Land

Leasehold right

Building

Machinery Furniture and and office equipment equipment

Construction in progress and assets Motor under vehicles installation

Cost 31 December 2005 13,603,366 4,986,303 181,480,982 863,689,025 349,795,050 295,016,721 Purchases 2,500,000 1,047,950 7,649,805 59,550,781 66,153,001 Transfers in (out) 34,405,238 87,635,427 447,017,635 47,849,098 Disposals (1,763,138) (6,479,108) (7,194,135) 31 December 2006 48,008,604 7,486,303 270,164,359 1,316,593,327 450,715,821 353,975,587 Accumulated depreciation 31 December 2005 3,280,578 80,137,712 445,246,171 263,199,563 152,035,118 Depreciation for the year 390,387 10,308,139 111,689,801 44,743,723 50,370,385 Depreciation - disposals (1,022,148) (5,963,621) (7,042,246) 31 December 2006 3,670,965 90,445,851 555,913,824 301,979,665 195,363,257 Net book value 31 December 2005 13,603,366 1,705,725 101,343,270 418,442,854 86,595,487 142,981,603 31 December 2006 48,008,604 3,815,338 179,718,508 760,679,503 148,736,156 158,612,330 Depreciation (included in the income statements) 2005 (Baht 103 million included in manufacturing cost, and the balance included in selling and administrative expenses) 2006 (Baht 146 million included in manufacturing cost, and the balance included in selling and administrative expenses)

Total

475,374,317 360,843,783 (616,907,398) 219,310,702

2,183,945,764 497,745,320 (15,436,381) 2,666,254,703

-

943,899,142 217,502,435 (14,028,015) 1,147,373,562

475,374,317 1,240,046,622 219,310,702 1,518,881,141 157,077,215 217,502,435

Property, plant and equipment included capitalized interest and related expenses from loans for the year ended 31 December 2005 of approximately Baht 2.8 million. As at 31 December 2006, the Company has equipment acquired under finance lease agreement, with net book value amounting to Baht 117 million (2005 : Baht 79 million). As at 31 December 2006, certain equipment items have been fully depreciated but are still in use. The original cost, before deducting accumulated depreciation, of those assets amounted to approximately Baht 327 million (2005 : Baht 273 million).

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9. BANK OVERDRAFTS AND SHORT-TERM LOANS FROM FINANCIAL INSTITUTIONS (Unit : Baht) 2006 Bank overdrafts Short-term loans from financial institutions Total

2005

476,162 476,162

1,805,839 60,000,000 61,805,839

As at 31 December 2005, short-term loans of Baht 60 million represented loans in the form of promissory notes from a local commercial bank and a local branch of a foreign bank. The loans were due for repayment within 2006 and beared interest at the rate of 4.35 - 4.55 percent per annum.

10. LONG-TERM LOAN (Unit : Baht)

Long-term loan Less : Portion due within one year Long-term loan - net of current portion

2006

2005

-

100,000,000 (50,000,000) 50,000,000

This represents long-term loan obtained from a local commercial bank which carries interest at a fixed rate of 2.75 percent per annum for the first twelve months, and at the minimum loan rate minus 1.5 percent per annum thereafter. The loan is repayable in 8 quarterly installments commencing from 31 March 2006. However, the Company had during the year 2006 made prepayment of this loan. Under the conditions of the loan agreement, the Company has to comply with certain covenants normally required by the bank, including restrictions over the disposal of assets.

115115 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


11. LIABILITIES UNDER FINANCE LEASE AGREEMENTS (Unit : Baht)

Liabilities under finance lease agreements - related party Liabilities under finance lease agreements Less : Deferred interest expenses Less : Portion due within one year Liabilities under finance lease agreements - related party - net Liabilities under finance lease agreements - other companies Liabilities under finance lease agreements Less : Deferred interest expenses Less : Portion due within one year Liabilities under finance lease agreements - other companies - net

2006

2005

10,941,286 (761,240) 10,180,046 (3,754,755) 6,425,291

15,219,227 (1,507,648) 13,711,579 (3,531,532) 10,180,047

104,841,988 (9,604,010) 95,237,978 (33,465,315) 61,772,663

62,327,630 (6,323,691) 56,003,939 (15,530,126) 40,473,813

The Company entered into the finance lease agreements with leasing companies for rental of the assets for operation and committed to pay rental fee on a monthly basis. As at 31 December 2006, there were leasing commitments under the finance lease agreements payable by the Company as follows :Million Baht within 1 year 43.4 after 1 year 72.4 115.8

12. LONG-TERM LOANS FROM DIRECTORS AND EMPLOYEES The Company has received deposits from its directors and employees under its policy to promote staff deposits with the Company, for saving and to derive better returns from deposits and withdrawals than from deposits with banks. Each director and employee has a passbook for such deposits and withdrawals. As at 31 December 2006, deposits bore interest at a rate of 5.15 percent per annum (2005 : 3.5 percent per annum). The Company presents these deposits as non-current liabilities in the balance sheets.

13. SHARE CAPITAL On 25 April 2006, the Annual General Meeting of the Companyûs shareholders passed a resolution approving the increase of the Companyûs registered share capital from Baht 300 million to Baht 450 million through the issue of 15 million new ordinary shares with a par value of Baht 10 each to the existing shareholders, with the subscription rate of 2 existing shares per 1 new ordinary share at an offer price of Baht 40 each. The Company registered the capital increase with the Ministry of Commerce on 15 June 2006. As a result of increasing such share capital, the Company recorded share premium of approximately Baht 450 million in the shareholdersû equity.

14. STATUTORY RESERVE Pursuant to Section 116 of the Public Limited Companies Act B.E. 2535, the Company is required to set aside to a statutory reserve at least 5 percent of its net income after deducting accumulated deficit brought forward (if any), until the reserve reaches 10 percent of the registered capital. The statutory reserve is not available for dividend distribution.

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15. BASIC EARNINGS PER SHARE Basic earnings per share is calculated by dividing the net income for the year by the weighted average number of ordinary shares in issue during the year.

16. DIVIDEND PAYMENT During the years ended 31 December 2006 and 2005, the Company had dividend payment as follows :

Approved by For the year 2006 Final dividend on 2005 income Interim dividend on 2006 income from promoted operation for the six-month period ended 30 June 2006 Total dividend payment for 2006 For the year 2005 Final dividend on 2004 income

Annual General Meeting of the shareholders on 25 April 2006 The meeting of the Company没s Board of Directors No. 8/2006 on 15 August 2006

Total dividends

(Unit : Baht) Dividend per share

96,000,000

3.20

45,000,000

1.00

141,000,000

Annual General Meeting of the shareholders on 26 April 2005

Total dividend payment for 2005

67,500,000

2.25

67,500,000

17. NUMBER OF EMPLOYEES AND RELATED COSTS 2006 Number of employees at the end of year (persons) Employee costs for the year (Thousand Baht)

2,693 499,657

2005 2,513 431,186

18. PROMOTIONAL PRIVILEGES The Company has been granted promotional privileges, number 1663(3)/2547, under the Investment Promotion Act (B.E. 2520) by the Board of Investment on 18 August 2004 for the manufacture of ready-made or instant food products made from vegetables and fruits. Subject to certain imposed conditions, the significant privileges include the following : 18.1 Exemption from import duty on approved machinery and equipment. 18.2 Exemption from corporate income tax on income from the promoted operation for a period of eight years commencing as from the date of earning operating income (3 January 2006). 18.3 Exemption from income tax on dividends paid from the income of the operation on which the corporate income tax is exempted throughout the corporate income tax exemption period. 18.4 Exemption from import duty on raw and essential materials imported for export manufacturing for a period of one year commencing as from the first imported date. 18.5 Exemption from import duty on goods imported for re-export for a period of one year commencing as from the first imported date.

117117 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


Sales of the Company are derived from export and domestic sales which could be segregated between promoted and non-promoted operations as follows: (Unit : Million Baht) Promoted Non-promoted operations operations Total 2006 2005 2006 2005 2006 2005 Sales Domestic sales Export sales Total sales

430.3 78.9 509.2

-

2,022.5 0.2 2,022.7

2,132.9 12.7 2,145.6

2,452.8 79.1 2,531.9

2,132.9 12.7 2,145.6

19. PROVIDENT FUND The Company and its employees have jointly established a provident fund as approved by the Ministry of Finance in accordance with the Provident Fund Act (B.E. 2530). The fund is contributed by both employees and the Company. The fund is managed by Thanachart Fund Management Company Limited and will be paid to an employee upon termination in accordance with the rules of the Companyûs staff provident fund. During the year 2006, Baht 8.9 million (2005 : Baht 7.8 million) had been contributed to the fund by the Company.

20. BANK GUARANTEES As at 31 December 2006, there were outstanding bank guarantees of approximately Baht 4.8 million (2005 : Baht 4.5 million) issued by the banks on behalf of the Company in respect of certain performance bonds as required in the normal course of the Companyûs business.

21. COMMITMENTS 21.1 21.2 21.3 21.4 21.5

As at 31 December 2006, there were significant commitments as follows : Commitments under factory design and construction agreements of approximately Baht 445.8 million. Commitments under machine and equipment purchase agreements of approximately Baht 51.5 million. Commitments under software purchase and service agreements of approximately Baht 1.1 million. Commitments in respect of lease and service agreements payable in the future of approximately Baht 21.6 million. The Company entered into a licensing agreement with an overseas company for a period of 1 year, commencing from 19 July 2001 to 18 July 2002. The agreement is automatically renewed for every 1 year. The Company is committed to pay licensing fee on the basis and at the rate as stipulated under the agreement.

22. FINANCIAL INFORMATION BY SEGMENT The Companyûs operations involve a single industry segment in manufacture and sales of bakery products and are carried on in the single geographic area in Thailand. Accordingly, revenues, income and assets as reflected in these financial statements pertain to the industry segment and geographic area as mentioned above. However, the Company sells the products to both domestic and overseas markets. For the year ended 31 December 2006, export sales amounted to approximately Baht 79.1 million, representing 3% of total sales (2005 : Baht 12.7 million, representing 0.6% of total sales).

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23. FINANCIAL INSTRUMENTS 23.1 Financial risk management The Companyûs financial instruments, as defined under Thai Accounting Standard No. 48 çFinancial Instruments: Disclosure and Presentationsé, principally comprise cash and cash equivalents, trade accounts receivable, and short-term and long-term loans. The financial risks associated with these financial instruments and how they are managed is described below. Credit risk The Company is exposed to credit risk primarily with respect to trade accounts receivable in the normal course of business. The Company manages the risk by adopting appropriate credit control policies and procedures and therefore does not expect to incur material financial losses. In addition, the majority of sales are supplied to credit worthy customers. The maximum exposure to credit risk is limited to the carrying amounts of receivables as stated in the balance sheet. Interest rate risk The Companyûs exposure to interest rate risk relates primarily to its cash at banks, bank overdrafts and long-term borrowings. However, since most of the Companyûs financial assets and liabilities are short-term and bear floating interest rates or fixed interest rates which are close to the market rate, the interest rate risk is expected to be minimal. Foreign currency risk The Companyûs exposure to foreign currency risk arises mainly from trading transactions that are denominated in foreign currencies. The Company seeks to reduce this risk by entering into forward exchange contracts when it considers appropriate. Generally, the forward contracts mature within one year. The balances of financial assets and liabilities denominated in foreign currencies as at 31 December 2006 are summarised below.

Foreign currency US dollar Japanese yen Australian dollar

Financial assets (Thousand)

Financial liabilities (Thousand)

Average exchange rate as at 31 December 2006 (Baht per 1 foreign currency unit)

76,315 -

185 11,146 63

36.2308 0.3035 28.8025

Forward exchange contracts outstanding at 31 December 2006 are summarised below.

Foreign currency US dollar Japanese yen

Bought amount (Thousand)

Sold amount (Thousand)

87 -

57,139

Contractual exchange rate Bought Sold (Baht per 1 foreign currency unit) 35.6828 - 35.7150 -

0.3025 - 0.3140

119119 2006 Annual ReportPresident / President Bakery Company Limited Bakery PublicPublic Company Limited


23.2 Fair values of financial instruments Since the majority of the Companyûs financial assets and liabilities are short-term in nature or bear floating interest rates, their fair value is not expected to be materially different from the amounts presented in the balance sheets. A fair value is the amount for which an asset can be exchanged or a liability settled between knowledgeable, willing parties in an armûs length transaction. The fair value is determined by reference to the market price of the financial instrument or by using an appropriate valuation technique, depending on the nature of the instrument.

24. APPROVAL OF FINANCIAL STATEMENTS These financial statements were authorized for issue by the Companyûs Board of Directors on 20 February 2007.

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