pirvel rigSi, bazarze gamarTul konkurenciaSi exmarebian kompaniebs. magaliTad, evrokavSiris kompaniebis daaxloebit 2/3 adasturebs, rom klasteris wevroba gzas uxsnis mat bazrebisken aseve didad mniSvnelovania maTi roli kompaniebis didi nawilis konkurentunarianobis amarlebaSi. (6, gv 110) bolos erT garemoebasac unda gavusvaT xazi. Cvens droSi TvalSi sacemi xdeba saerTaSoriso biznesis zrda, eqspertebi ki mis kidev ufro gaaqtiurebas moelian. isini amis or mizezs asaxeleben: kompaniebis strategiul moTxovnilebebs, romlebic globalizaciis process aZleven biZgs. saerTaSoriso biznesis garemos Secvlas, romelic am process uwyobs xels.
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Irine Mamaladze Doctor of Economics, Ivane Javakhishvili TSU Visiting Professor Georgia, Tbilisi Entrepreneurial Environment under Globalization Summary New stage of modern globalization has created favorable conditions for attracting foreign investments in almost all countries. At the same time we must bear in mind that activities of foreign investors are still restricted or prohibited in a number of strategic national economic sectors. The environment in which the economy is developing can be considered as a combination of constantly growing factors. In addition, economic development outcomes caused some changes in these factors. Changeability of business environment established a new paradigm of managing, which is based on the concept of Strategic Marketing. This means determination of market position by the company, as well as collaboration of the actions, which demand creation of a new concept of strategic policy. Exactly this kind of concept should become a main pillar for creating right mechanism of tactical actions. In the process of economic globalization the government plays the initial role in creating good business environment. It should support the principle of free enterprise in economics and its democratization.
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