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Medi-Cal Expands Services to Provide More Help to Unhoused Californians

By Edward Henderson California Black Media

Medi-Cal, California’s version of Medicaid, is currently transforming to expand coverage for unhoused and at-risk individuals across the state.

The rollout for these changes began on Jan. 1, 2022. New programs include rental and deposit aid, recuperative housing, rehabilitation and sobering centers during the day and the provision of street medicine: mobile units that bring care to unhoused individuals.

To be eligible, individuals must be enrolled in the Medi-Cal Managed Care Plan and are currently experiencing or deemed at risk of homelessness.

Medi-Cal covers the cost of clinical care and other approved healthcare expenses for people with limited income and resources.

“Our unhoused population have inadequate access to shelters, lack of food and care,” said Glenn Tsang, Policy Advisor for the California Department of Health Care Services (DHCS). “They tend to have extensive medical and behavioral health needs that are difficult to address in an unstable living environment. To help address this, enhanced care management tends to build consistent connections to medical care, behavioral health care and housing stabilization services.”

Tsang was speaking at a news briefing focused on Medi-Cal expansion hosted by Ethnic Media Services.

According to the DHCS, new services Medi-Cal is offering to unhoused Californians and other state residents experiencing housing instability are:

Lead Care Managers will assist members to build relationships with members and direct them to the services they need most. There are 14 housing services under the community support program with 6 of them directly focused on the unhoused population, according to the

U.S. Dept. of Ed to Ease FAFSA Woes

By Stacy M. Brown

NNPA

Newswire Senior National Correspondent

With escalating concerns surrounding the tumultuous rollout of the new Free Application for Federal Student Aid (FAFSA), the U.S. Department of Education has announced an initiative to provide muchneeded support to students and families navigating the complex financial aid landscape.

“We are determined to close the FAFSA completion gap,” declared U.S. Deputy Secretary of Education Cindy Marten. The initiative comes against the backdrop of frustration and uncertainty among applicants, as technical glitches and bureaucratic hurdles have plagued the application process, leaving many students in limbo.

The U.S. Department of Education’s multi-milliondollar investment in the FAFSA Student Support Strategy is a testament to its proactive approach. The strategy aims to boost completion rates and empower various organizations, which would now be equipped to expand advisory services and extend support hours, including evenings, weekends, and summer weeks, making them feel valued and integral to the process.

Additionally, the initiative would facilitate submission clinics and enhance communication channels, providing vital assistance to applicants and their families, particularly those from marginalized communities.

“The funding we’re announcing today will support states, districts, and community-based groups

to ensure that every student who needs help paying for college turns in their FAFSA form,” Marten affirmed.

The Department’s efforts come at a critical juncture, as students across the country grapple with the repercussions of delayed aid packages and uncertainty surrounding college decisions. Kenneth Seinshin, a 17-year-old from New York City, recounted his arduous journey through the FAFSA process, highlighting the stress and frustration experienced by many applicants.

“The whole process just really stressed me out,” Seinshin lamented to a New York Times reporter.

Similarly, Clover Schwalm, an 18-year-old from Michigan, shared her concerns with the newspaper about making college decisions without complete financial information. Despite facing hurdles, Schwalm said she remains hopeful and acknowledged the importance of accessible and inclusive educational environments. “It’s not the best, but I also recognize that there are states that could be less safe,” she remarked.

As the Department ramps up its efforts to alleviate FAFSA woes, attention has turned to the declining completion rates observed among high school seniors. Data analysis by the National College Attainment Network revealed a significant dip in completed financial aid applications compared to previous years, raising questions about equitable access to higher education.

“The data on FAFSA completion takes a bad story and makes it even worse,” Bill DeBaun, a senior director

at NCAN, which tracks FAFSA applications, told reporters.

Republican West Virginia Gov. Jim Justice went so far as to declare a state of emergency over persistent issues with the FAFSA form. “I don’t believe any other state in the nation has gone this far, but I simply cannot and will not stand by as money sits on the table that could be helping our students continue their education,” Justice said in a press release. “There’s only so much outreach you can do when students can’t complete the form due to issues only the federal government can control. We have been left with no choice but to suspend the FAFSA requirement for our state financial aid programs.”

With only three months until the start of fall classes, many high school seniors still need to learn where they are going to college due to the botched rollout of the new FAFSA form. Many applicants are waiting to receive their financial aid offers. “The department has to get this right and fast,” said Sen. Tammy Baldwin (D-Wis.).

Added Education Secretary Miguel Cardona, “The rollout of the better FAFSA has been riddled with delays and challenges.” Cardona told a Senate committee that the new FAFSA form was supposed to be shorter and more straightforward. Still, processing errors and other issues have caused successful applications to be down about 30% from last year. “We’re doing everything every day to make it right,” he said.

Kim Godwin’s Exit from ABC Sparks Debate on Black Leadership in Television News Diversity Dilemma:

Godwin’s departure, a surprising turn of events, comes on the heels of Disney’s recent appointment of a veteran executive to oversee ABC News, a move that effectively diminished her authority within the organization. Despite having recently extended her contract, Godwin’s exit raised urgent questions about the representation of Black leaders in television news.

By Stacy M. Brown NNPA Newswire Senior National Correspondent

Kim Godwin, a trailblazing figure as the president of ABC News and the first Black woman to lead a major network news division, has unexpectedly resigned, leaving a significant void in the ongoing struggle for diversity in media leadership.

Godwin’s departure, a surprising turn of events, comes on the heels of Disney’s recent appointment of a veteran executive to oversee ABC News, a move that effectively diminished her authority within the organization. Despite having recently extended her contract, Godwin’s exit raised urgent questions about the representation of Black leaders in television news.

In an earlier statement, Godwin expressed optimism for the future, stating, “There is more work to be done. Now let’s get to it.” She did, however, emphasize the value of putting her family first in a memo to staff that the Wall Street Journal was able to obtain. She described her departure as a challenging but necessary decision.

“Anyone who’s passionate about what we do knows there’s no other business like it, so this was not an easy or quick decision,” Godwin wrote. “But after considerable reflection, I’m certain it’s the right one for me as I look to the future and prioritize what’s most important for me and my family.”

Significant difficulties existed during Godwin’s time at ABC News, including a notable incident involving two daytime television hosts and internal conflicts within the network. Despite these formidable obstacles, Debra OConnell, the executive appointed above Godwin, acknowledged, and praised her substantial contributions to the network.

Godwin’s journey in the media underscores broader discussions surrounding newsroom diversity and representation. Denetra Walker’s 2022 dissertation, titled “Gatekeeping Blackness: Roles, Relationships, and Pressures of Black Television Journalists at a Time of Racial Reckoning,” previously shed light on the challenges faced by Black journalists in achieving leadership positions within predominantly white news organizations.

Moreover, 2022 Pew Research study findings highlight the persistent lack of racial and ethnic diversity in newsrooms, particularly in management and leadership roles. The study revealed that most journalists feel their workplaces lack adequate diversity, indicating an urgent need for increased representation of Black leaders in television news.

“On the same question about racial and ethnic diversity, a majority of women journalists (59%) say there is not sufficient diversity in their newsroom, compared with 46% of men,” researchers wrote.

Reshawn Toliver

Hopkinsville, KY — Reshawn Toliver, who is from Hopkinsville, Kentucky, couldn’t contain her excitement when she scratched off the winning numbers on five $5 Wild Cash Multiplier scratch-off tickets she bought at a local gas station. When she went back home, Reshawn scratched away at her tickets. And on the last ticket, it revealed three “7” symbols, signaling that she had won the top prize of $90,000. “I screamed! I’ve never hollered that loud before,” she told Action News 5. With her son and boyfriend in the other room, Reshawn had to explain the sudden outburst. “They were like, ‘What’s going on? Are you OK?’ I told them I needed to calm down. I was lost for a minute,” she recounted.

On March 4th, she received her winnings, a hefty check of $64,800. And with that money in hand, she made a life-changing decision.

“I was unhappy with my job and God made a way,” Toliver said. “I felt bad leaving but I’m relieved to be able to quit my job.” As for the gas station where Toliver bought the winning ticket, they’ll get a $900 bonus for selling the lucky scratch-off.

Black Autistic Teen Charges at California Police With Gardening Tool, Fatally Shot

Ryan Gainer

San Bernardino, CA — Ryan Gainer, a 15-yearold Black teen with autism, was fatally shot by deputies from the San Bernardino County Sheriff’s Department. The incident has once again brought attention to the use of force by police in cases involving mental health crises and its disproportionate impact on African Americans. According to the Los Angeles Times, Ryan became upset when his parents told him to finish his chores before allowing him to play video games or listen to music. DeWitt Lacy, a civil rights attorney representing Ryan’s family, said the teenager’s reaction led to him breaking glass on the front door.

When a family member called 911 for assistance, citing Ryan’s aggressive behavior towards family members and property damage, deputies were dispatched to the scene. The situation escalated when Ryan allegedly charged at an officer with a garden tool, prompting the deputy to fatally shoot him. Ryan was taken to the hospital, where he was pronounced dead.

Lacy criticized the response, stating that the deputies should have used de-escalation techniques, considering Ryan’s known mental health condition. He emphasized that the use of force was unnecessary.

While the sheriff’s department claims to have quickly provided medical aid after the shooting, witnesses dispute this, saying assistance was delayed and that deputies prevented them from helping Ryan. Additionally, the exact cause of his death remains under investigation, with conflicting reports about whether it was due to gunshot wounds or a lack of immediate medical attention.

Meanwhile, San Bernardino County Sheriff Shannon Dicus has defended the deputies’ actions, citing the complexity of such encounters.

“Our social safety net for those experiencing mental illness needs to be strengthened. Our deputies handle seemingly insurmountable calls daily. Most of these calls do not end in violence,” Sheriff Shannon Dicus said.

“However, this one ended in tragedy for Ryan, his family, and for the deputies who responded. Rapidly evolving, violent encounters are some of the most difficult, requiring split-second decisions. While these decisions are lawful, they are awful in terms of our humanity. I feel for both Ryan’s family and my deputies who will struggle with this for their entire lives,” he added.

Moreover, advocates emphasize the need for stronger support systems for individuals with mental health issues and their families, urging reforms in law enforcement responses to such crises.

(Shutterstock Photo)

Biden Hails 175,000 New Jobs, Urges Continued Economic Resilience

By Stacy M. Brown

NNPA

Newswire Senior National Correspondent

In April, employers in the United States added 175,000 jobs, signaling a slower but steady pace of labor market growth. According to the latest Labor Department report, this is the 27th consecutive month the unemployment rate has remained below 4 percent.

The slight uptick in the unemployment rate to 3.9 percent contrasts with previous periods of low unemployment. Notably, the rate has been sustained at historically low levels, comparable to those recorded during low-unemployment periods between 1967 and 1970 and 1951 and 1953.

Following a robust start to the year, April’s job growth represents a cooldown, with the smallest increase in half a year. Average hourly wage growth also moderated to $34.75, up 3.9 percent from the previous year. Despite this, wages have consistently outpaced inflation since May of the prior year, marking a significant shift after years of lagging behind.

“The great American comeback continues,” stated President Joe Biden in response to the data while emphasizing the creation of over 15 million jobs since he took office. “When I took office, I inherited an economy

on the brink, with the worst economic crisis in a century,” he continued. “Now we are seeing that plan in action, with well over 15 million jobs created since I took office, working-age women employed at a record high rate, wages rising faster than prices, and unemployment below 4 percent for a record 27 months in a row.”

House Democratic Leader Hakeem Jeffries echoed Biden’s sentiments and highlighted the positive trends in the job market. “The April Jobs Report showed another month of consistent job creation by the BidenHarris administration,” Jeffries stated. “Wages are up, unemployment remains near historic lows, and the American economy is continuing to grow at a steady pace.”

Both leaders acknowledged the ongoing work required to ensure widespread economic prosperity, contrasting their approach with that of congressional Republicans. “While House Democrats are working to build on this economic progress, House Republicans are continuing to push Donald Trump’s extreme MAGA agenda to benefit the wealthy, well-off, and well-connected,” Jeffries asserted.

The healthcare and social assistance sectors saw the most substantial job growth, reflecting ongoing demand

for services in the post-pandemic economy. Health care added 56,000 jobs, with notable gains in ambulatory health services, hospitals, and nursing and residential care facilities. Social assistance, including social work and counseling, also experienced an increase of 23,000 jobs. Meanwhile, the warehousing, transportation, and retail sectors showed signs of rebounding after the slowdowns experienced during the pandemic. Warehousing and transportation added 22,000 jobs, while retail saw an increase of 20,000, particularly in general merchandise and building material, garden equipment, and supplies dealers. Construction added 9,000 new jobs, indicating a slower but still noteworthy pace compared to previous years despite sensitivity to interest rate hikes.

Economists attribute the prolonged period of low unemployment to various factors, including demographic shifts and federal stimulus measures. However, uncertainties persist due to the Federal Reserve’s decision to maintain interest rates amid concerns about inflation, which could impact future economic conditions. Biden said the April job report provides insight into the “resilience of the American economy.”

A Decade After Water Crisis, Art Brings Hope and Healing to Flint

By Nadira Jamerson Word in Black

“Flint’s Still Fighting” is Word In Black’s series about the decade-long water crisis, and the resulting struggles and triumphs still transforming the majority-Black city.

When the water crisis hit Flint, Michigan, in 2014, residents were left with more than just contaminated pipes and brown, unsafe water flowing from their taps. The majority-Black city was also grappling with a profound lack of resources and opportunities. And as is so often the case in challenging times for the Black community, art became an outlet for expression, healing, and demanding accountability.

Ten years after the officials made the disastrous decision to switch Flint’s water supply from Detroit’s system to the Flint River to save money, Black artists are using their work to call for justice and document the city’s triumphs.

“Of course, there’s that feeling of dread because we still have a lot of dilapidated buildings and gray skies sometimes,” says Flint native Keyon Lovett, 34, a multidisciplinary visual street artist, creatively known as The Art School Dropout. “But the hopeful thing is knowing on Friday that we have the Art Walk downtown. You can go to the Farmer’s Market and get some good food and see a show.”

Lovett didn’t plan to become an activist, but the water

crisis changed the trajectory of his life. Around the time the crisis began, he left an arts program with Grand Valley State University in Allendale, Michigan, which is located two hours west of Flint near Grand Rapids. Lovett says he was unable to return home to Flint because the emergence

in Grand Rapids, Michigan. The live installation and accompanying documentary highlighted the realities for Flint residents during the water crisis.

“The installation I did was of me living in a house that was condemned, but I’m living off of six stacks of

of the water crisis meant there were few opportunities for artists in the city.

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“I didn’t want to come home because the only work that would have possibly been available was working at UPS or General Motors, and my family already did that. I wasn’t trying to be the next lineage of Lovetts to be in the factory,” Lovett says. Lovett stayed connected to what was happening in Flint through frequent trips home to visit friends and family — and what he saw began to show up in his art. In 2018, Lovett debuted “Home Sweet Home” at ArtPrize, an open, independently organized international art competition

bottled water,” Lovett explains. “As the viewers of ArtPrize come in, they see me cooking, washing, brushing my teeth, and people would offer water because they’d see the stacks getting low. I’d say, ‘No. If I run out, I run out, because that’s how it is at home.’ That’s how it was. At the water centers, there would be days they had donations, and there would be days they don’t. People were stealing donations. People were breaking water machines.”

In the face of confusing news coverage and shamedodging politicians who silenced many Flint residents, Lovett created the “Home Sweet Home” documentary that let Flint’s people speak the truth about the lack of access to

safe and clean water.

“We filmed a short 10-minute documentary, and what I did was interview my family and friends and have them explain and share their stories on how the water crisis impacted the city, themselves, work, and everyday life,” Lovett says.

Later

Years

10

A decade after the water crisis began, health implications from ingesting the unsafe water as well as financial burdens continue to plague residents. Lovett, who moved back to Flint in 2021, says that while there is much rebuilding left to do, the community is also beaming with progress and hope — and that is, in part, due to Black artists in the city.

“One of the reasons I moved back home is because of the renaissance of Black music, poetry, and art happening in Flint. A lot of Flint rappers, and singers, and artists are just being great. I wanted to come back home and be a part of that,” Lovett says.

In addition to his own work, Lovett says many other Flint organizations — from the Beats x Beers music tour, to Comma Bookstore & Social Club, and the creative coop space Art At The Market — are using art to promote continued growth and healing.

Lovett and other artists in Flint follow in the footsteps of self-taught painter Clementine Hunter, who depicted plantation life through the 1800s, and renowned photographer Gordon Parks, who captured generations of movements for civil rights starting through the twentieth century. And as Octavia Butler said, “I began writing about power because I had so little.”

“It’s always important to have art that means something. Art that sheds a light and requires accountability,” Lovett says. “Even with the blight in the city, finding ways to put up murals, finding ways to have an initiative of Flint pride within the artwork, to even showcase a Flint artist, is important.”

The Future of Flint

Lovett says the water crisis briefly equalized Flint, forcing both the affluent and working-class residents to grapple with the same lack of accessible clean water. Now, he hopes the unity birthed from that shared struggle can leave Flint’s divisions behind for good as the city’s vibrant arts scene leads it into a culture of collective effort — and a brighter future.

“Just be one and leave all of the classism behind,” he says. “Just be Flint.”

Dems Victory in New York Shrinks House Republican Majority

By Stacy M. Brown NNPA Newswire Senior National Correspondent

Democratic State Senator Tim Kennedy clinched victory in the special election for New York’s 26th Congressional District, effectively reducing the House Republican majority to a mere one-seat margin. Kennedy’s win could prove pivotal in balancing power and intensifying party-line struggles within the chamber.

“We need to elect pro-democracy, anti-MAGA candidates all around the country this November,” Kennedy declared. His victory occurred amid heightened Republican Party tensions brought on by MAGA Rep. Marjorie Taylor Greene’s (R-Ga.) motion to remove Speaker Mike Johnson (R-La.).

The motion by the polarizing Greene to remove Speaker Johnson amplified the deep-seated divisions within GOP leadership, even among supporters of the twice-impeached and four-times indicted former President Donald Trump.

Both Greene and Johnson are far-right Trump supporters.

Greene has expressed anger over Johnson’s deals to keep the government open by agreeing with the White House and most members of Congress and the Senate to avoid a shutdown.

Further inciting her ire was Democratic leader Hakeem Jeffries of New York, who pledged his party’s support to back Johnson’s removal.

“Mike Johnson is not capable of that job. He has proven it over and over again,” Greene railed. “Now we have [Democratic leader] Hakeem Jeffries coming out over and over again, embracing Mike Johnson with a warm hug and a big wet sloppy kiss…they want to keep the band together.”

While support for Greene’s call to oust Johnson seems to have little support from Republicans, the GOP caucus appears in disarray.

Another far-right MAGA Republican, Lauren Boebert

of Colorado, expressed frustrations with Democrats’ influence in the Republican-led House, going so far as to say she didn’t care if Jeffries won the speakership.

“We are passing the Democratic agenda each and every day that we’re here,” Boebert claimed. “We have a slim majority in the House, and everything’s being passed overwhelmingly with Democrats’ support, so it makes no difference to me if it’s Hakeem Jeffries as speaker or Mike Johnson right now.”

Meanwhile, Kennedy will spend the remainder of the year serving in Congress. This fall, he will run in the general election against Republican attorney Anthony Marecki. Following New York Republican George Santos’ expulsion from Congress, a fiercely contested special election in the Long Island area earlier this year had already decreased the GOP’s thin House advantage. Tom Suozzi, a Democrat, won that campaign. “[Washington] is chaotic and dysfunctional,” Kennedy asserted, but vowed, Democrats would eventually fix it.

Medi-Cal Expands Services to Provide

Continued from page A1

The Flint Public Art Project’s mission is to organize public events, workshops, permanent and temporary installations to inspire residents to reimagine the city, reclaim vacant and underutilized buildings and lots, and use innovative tools to steer Flint’s long range planning. (Photo: Explore Flint & Genesee – Flint Public Art Project)

THEM:

The Scare (Season 2) – Review [Prime Video]

By Karina “ScreamQueen” Adelgaard

THEM Season 2 on Prime Video has the full official title of THEM: THE SCARE. As someone who loved season 1, I wasn’t sure what to expect, but I can tell you that my expectations were pretty damn great.

That’s why I was very surprised that the eight episodes of this season managed to blow me away as well. In fact, as a horror fan, this season hit all the sweet spots. Well, “sweet” as in brutal and terrible, as the plot now revolves around a serial killer. The season has eight amazing episodes!

Being black in Los Angeles in 1991

While Them: The Scare takes place in Los Angeles, just like Them: Covenant, we’re now in 1991. Los Angeles is still reeling from the Rodney King police brutality caught on camera and racial tension can be cut with a knife.

The Them season 2 story centers on LAPD Homicide Detective Dawn Reeve. She’s black and works almost exclusively with white men. Detective Reeve is assigned to a new case, and we meet her as she arrives at the crime scene. This entire scene feels like something straight out of Se7en and from this point on, I knew it was about to get really brutal. The case is the gruesome murder of a foster home mother. A detective is throwing up just outside the house, where her body has been found. It’s a scene that takes you a few moments to truly understand – just like a few of the murders in Se7en.

Naturally, Dawn (Deborah Ayorinde, who also starred

in season 1) is determined to find and stop the killer. Especially as she finds evidence that she believes points to a serial killer. However, the LAPD has enough to deal with, so they are not interested in a serial killer case and try to bury it.

Them: The Scare (Season 2) – Review | Prime Video Horror Series

Deborah Ayorinde is back I absolutely adored Deborah Ayorinde in the first installment of Them (which had the full title of Them: Covenant), so I really didn’t expect her to improve on that with season 2. And yet, she definitely managed to match her performance from season 1.

As this is an anthology series, the stories are separate and Deborah Ayorinde plays two wildly different characters. Not least as the two stories are set 40 years apart. And still, she is breathtaking in all those little ways that make all the difference.

Nuances and details that make the character come alive. Also, there is a connection to the story from the first installment. Appropriately, it is still via Deborah Ayorinde. No spoilers here as it won’t be revealed until the final episode when everything comes together and all the mysteries are solved.

Of course, I recognize that the same can be said for all the actors and characters. And when it comes to Them, I would say that the casting is simply brilliant. Like having the iconic Pam Grier (Foxy Brown, Ghost of Mars) portray

Athena, mother of Deborah Ayorinde’s Detective Dawn Reeve. And then there’s Luke James. Get ready to be completely blown away by his performance in Them: The Scare where he plays Edmund Gaines. I kept switching between feeling sorry for him and being terrified of him. Luke James steals the show!

As Edmund Gaines, Luke James plays a character who is completely unpredictable. Then again, the more you see, the more you come to expect weird madness. Episodes 3 and 4 (both directed by Axelle Carolyn, I might add) are where we really get an idea of who Edmund Gaines is.

Also, the ending of episode 4 is where the opening scene of episode 1 is from.

So, the halfway mark of the season’s eight episodes, is where we’re brought back to the starting point to understand more of how it’s all connected. And while most episodes have at least one WTF!-moment, these two episodes have so much impact on the overall storyline.

In any case, while I still love Deborah Adorinde for Them: The Scare, it’s Grammy-nominated musician and actor Luke James (Horror Noire, The Chi, Insecure) who steals the show as “Edmund Gaines”.

Well, okay, I dare say that Jeremy Bobb (Goodnight Mommy, God’s Country, The Outsider) plays a character who is just as scary in a very different way. A white, straight, male LAPD homicide detective with friends in all the right places.

Watch Them: The Scare on Prime Video now! Them: The Scare is season 2 of the horror anthology series created by Little Marvin. It’s a co-production of Sony Pictures Television and Amazon MGM Studios, and the production quality is as impressive as ever. Series creator Little Marvin is also the showrunner.

Directors on season 2 are Craig William Macneill (Them: Covenant), Axelle Carolyn (The Midnight Club), and Guillermo Navarro (Cabinet of Curiosities) who all direct two episodes. Then Little Marvin himself directs the penultimate episode and Ti West (MaXXXine) directs the season finale. And the ending of Them: The Scare is absolutely breathtaking. Brutal and beautiful!

If you liked season 1, this should be right up your alley as well. However, even if you weren’t a fan of the first installment of this anthology, you absolutely cannot rob yourself of this second story. I, for one, cannot wait until a third season is announced.

Not only is this anthology amazing, but it’s also important. Along with Watchmen and Lovecraft Country, these amazing genre productions are covering stories that should’ve been out to a wide (and white) audience much sooner. We all need to see, hear, understand, and feel these characters! Them season 2 premieres with all eight episodes on Prime Video on April 25, 2024

THEM: THE SCARE on Prime Video is Season 2 of the Horror Anthology Series created by Little Marvin. This time, there’s a serial killer story. Casting is – yet again – simply perfect. Read our Them season 2 review here!

Deborah Ayorinde is back as Detective Dawn Reeve.

Pam Grier (Foxy Brown, Ghost of Mars) portrays Athena, mother of Deborah Ayorinde’s Detective Dawn Reeve.

University Leaders Grapple with Balancing Safety and Free Speech Amid Pro-Palestine Protests on Campuses

By Joe W. Bowers Jr. California Black Media

In recent weeks, California’s mostly tranquil college quads have erupted into epicenters of pro-Palestine and anti-Israel activism. At Stanford’s White Plaza, dozens of tents have sprung up, while UCLA’s Royce Hall was tagged with the graffiti message “Free Gaza”. Students are demanding divestment from companies linked to Israel and calling for a U.S. government-brokered ceasefire in the ongoing Israeli-Hamas conflict.

A Groundswell of Support, But Tensions Rise

This wave of protests and student encampments reflects a surge of support for Palestinian civilians in Gaza which has ignited tensions on campuses. As the protesters try to stand their ground, daily disruptions to campus routines including affecting graduation ceremonies, clashes involving students with and against non-student agitators, trespassing, and acts of vandalism underscore the issue’s complexity and its profound impact on university communities.

Balancing Act for University Leaders

The student protests have posed a formidable challenge for administrators who must balance respecting free speech and the right to protest with maintaining safe and stable conditions on campus for students to pursue their studies, while also ensuring staff can perform their jobs effectively. These challenges require university leaders to tread carefully to navigate the tensions and uphold core university values. Their decisions shape not only campus life but also the broader discourse on democracy and civil rights.

A New Era of Activism

While echoing the spirit of past student movements, today’s student protests differ from those of the 1960s and 1970s, which focused on broader social and political affairs, encompassing issues like civil rights, the Vietnam War, and campus culture. These protests align more with the 1980s’ anti-apartheid protests, sharing a focus on specific global issues, collective action for institutional change, and campus-based activism.

A key difference is today’s use of social media as an organizing tool.

The Rise of Social Media

Social media platforms like Twitter, TikTok, and Instagram enable rapid mobilization but can inadvertently create echo chambers, where students encounter information that reinforces their existing beliefs. This

fosters a more polarized environment compared to the reliance on traditional campus newspapers, mainstream media coverage and political pamphlets and leaflets of the past.

The Challenge of Antisemitism

The current wave of protests risk tipping into intolerance by conflating criticism of Israel with prejudice against Jewish students. Universities face a delicate challenge: creating an environment where pro-Palestinian and pro-Israeli voices can be heard, while maintaining respect and ensuring that rising antisemitism does not take hold.

Historically, Jewish students have been at the forefront of social justice movements, marching alongside Black students for civil rights and LGBTQ+ students for equal rights. However, today some Jewish students feel a lack

Remembering Our Purpose –A Tribute to James Alfred Washington

By Bobby R. Henry, Sr. NNPA Chairman

While in Dallas to memorialize our dear friend, James Washington, my visit routinely found me engaged in stimulating conversations as I saw old friends and met new ones.

The common thread in all these conversations was the future or the plight of America’s Black Press. While I said the common “thread”; it would be more appropriate to label it the common “lament.”

EVERYBODY I spoke to agreed that the “old liberating voice” of the Black Press is needed now - more than ever! For too long others believe they can speak for us.

There was unanimous support for the need to rekindle the Spirit evident in our documentary “Soldiers Without Swords,” to report the news “without fear or favor” and use the pages of our newspapers to “Light the Road to Freedom.” We cannot afford - literally - to fail heeding Frederick Douglass’ admonition that “Power concedes NOTHING without a DEMAND!”

So, I start my “demand” brothers and sisters of the NNPA-the Black Press of America, with US. We must invigorate the content in our pages. As the one true, trusted source of news and information expressly for the benefit of Black People, we have no choice but to draw on the giant historical reservoir filled with the ink (and blood) of those publishers whose memories we laud and cherish.

Succinctly put, we must get out of our comfort zones and “… get about Our Father’s business…!” What do we have to lose, you ask? EVERYTHING!

Why should Black America - jostled and pushed about DAILY, flimflammed, and bewildered by the propaganda mills of some mainstream media, social media - not have the benefit of our rebuttals? Why are our voices silent when the perspectives available online and over the air DO NOT reflect the lives lived in the communities we serve?

The reflections of those who spoke on the life of our dear, departed brother, Jim, convinced me that we – the NNPA - must do something different than what we’ve grown accustomed to doing. Our RESPONSIBILITY to Black America, bequeathed to us by Russwurm & Cornish, by Douglass, Wells, Rolark, Sengstacke, Murphy, Reeves, Goodlett and all those nameless, faceless SOLDIERS whose labors - today - go unrewarded, is to speak clearly, coherently, and incessantly on behalf of Black America.

Please don’t misunderstand me. I am one hundred percent convinced that we are up to the job. I’m simply saying that WE MUST DO IT!

History reminds us of tragedies like the Kent State shootings in 1970, where National Guard troops opened fire on unarmed students protesting the Vietnam War, leaving four dead and nine wounded. Days later, at Jackson State, police shot two dead and injured twelve during a racial injustice protest by Black students exercising their First Amendment right to assemble. These tragedies highlight the dangers of using excessive force against student protestors.

Police force should be a last resort against student protestors. Universities must prioritize de-escalation, while ensuring that police maintain peace when necessary.

Examples Across California Campuses: From Peaceful to Disruptive

UC Berkeley reflects the broader nationwide movement, with students camped out in Sproul Plaza demanding divestment from Israel and creation of a Palestinian studies program.

Similar protests have sprung up at Stanford, San Francisco State University, Occidental, UC Irvine, and UC Riverside with varying degrees of disruption and administrative responses. At Sonoma State University, protests have been relatively subdued, with campus police taking a hands-off approach.

The situation at the University of Southern California (USC) reached a boiling point, with arrests, the cancellation of a pro-Palestinian valedictorian’s speech, and ultimately, the university cancelling its main commencement ceremony.

of similar support from student groups advocating for the Palestinian cause. As a result, some report feeling intimidated and unsafe on campus.

Universities must cultivate an atmosphere of inclusivity and intersectionality, ensuring students from all backgrounds can advocate for their beliefs. Open dialogue and mutual respect are essential to avoid marginalizing any group or cause.

From Civil Disobedience to Increased Police Presence

The increased reliance on law enforcement to manage student protests today is a stark contrast to the 60s and 70s, when administrators often tolerated civil disobedience.

Universities today seem quicker to call in police to disperse encampments or quell disruptions, raising concerns about the potential for police using excessive force on students and the chilling effect it may have on free speech.

UCLA witnessed a convergence of pro-Palestinian and pro-Israeli groups, leading to confrontations that escalated to violence. Following a night of clashes prolonged due to delayed police intervention, classes were cancelled, and ultimately police were called in to dismantle the pro-Palestinian protesters’ unlawful encampment. A Call for Open Discussion and Understanding These student protests highlight growing activism on campuses and underscore the complex challenges university leaders face when managing passionate student demonstrations and navigating pressure from lawmakers and alumni.

Universities have a unique opportunity and a responsibility to their students to create forums for open discussion, foster empathy, understanding, and peaceful protest in a world brimming with conflict.

I say NO! I say that the NNPA-the Black Press of America MUST reclaim its rightful place in the hearts and minds of those who once relied on us for Truth and Justice. Our recent Lifetime Achievement awardees, the Zipperts, affirmed what we know to be true – “…our readers depend on their weekly paper for its news and are upset with any disruption in its delivery.” It won’t be easy. It wasn’t easy in 1827 when FREEDOM’S JOURNAL exploded into the American conscience. But fear never moved a mountain. And we’ve got mountains that need moving. Thank you, Dallas. Thank you for the spirit evident in the life of James Alfred Washington. Thank you for rekindling the Spirit that has guided us for 197 years. Long live the Black Press … we’ve got work to do!

In a nation hell-bent on rolling back the hardfought gains chronicled in our pages - in a nation that has stigmatized affirmative action, DEI, CRT, while thumbing its nose at the constitutional protections paid for in bloodin a nation that our ancestors - stripped of their humanity, dignity, and the right to pursue happiness – DO WE SIT SILENT??

(Shutterstock Photo)

Sacramento: At Capitol Rally, Former

Inmates Share Memories of Forced Labor

Assemblymember Lori Wilson (D-Suisun City) addressed a group of advocates and activists, including formerly incarcerated men and women at the State Capitol last week. She promised them that she is determined to advance Assembly Constitutional Amendment (ACA) 8 “across the finish line” for voters’ to decide in a November General Election referendum.

Wilson, Chair of the California Legislative Black Caucus (CLBC), was speaking at an April 29 rally at the State Capitol organized to promote “The End Slavery in California Act,” a measure that Wilson authored to amend the California Constitution, abolishing involuntary servitude in prisons across the state.

“For me, it’s a priority to reassert our unwavering commitment to ACA 8 but not just myself as the author but also the entire legislative Black caucus,” Wilson said at the rally held on the southeast end of the State Capitol’s grounds.

“This is not just legislation. It is a declaration of our

value and resolve to end all forms of slavery and involuntary servitude in our state. ACA is vital because it proposes to remove the ‘exception’ for involuntary servitude from the state’s constitution, declaring unequivocally that all forms of slavery are prohibited,” she added.

The “Quest for Democracy (Q4D)” rally was hosted by All of Us or None of Us (AOUNOU), a grassroots civil and human rights organization focused on supporting formerly and currently incarcerated people and their families.

AOUNOU members, advocates, justice-impacted leaders, and supporters from all over the state of California attended the rally and other activities organized around the event in Sacramento. Their goal was to educate lawmakers and participants about prison reform and the importance of ACA 8. In addition to the morning-to-midafternoon rally, an exhibit of 400 black-and-white photos was on display. AOUNOU collected images from family members of individuals who allegedly died “at the hands of law enforcement,” one of the markers at the exhibit stated.

During the rally, many former incarcerated individuals, along with organizers, and supporters took turns performing songs, reading poems, and sharing their experiences working in California’s penal institutions. They also shared stories detailing the repercussions they suffered in prisons when they refused to work.

The 13th Amendment of the United States Constitution was ratified in 1865. It prohibited slavery and involuntary servitude with one exception: if involuntary servitude was imposed as punishment for a crime.

John Cannon, a member of AOUNOU, performed his hip-hop song, “No Exception: All of Us or None of Us” at the rally. He revealed that he served time in prison and was forced to work in various roles without the ability to object. He worked in warehouses, as a firefighter, and in other jobs. Understanding that the “prison industrial complex is a well-oiled machine,” he said, his mission is to see that forced labor is no longer an option.

“Sometimes I don’t think my voice is heard but since I’ve become a member of (AOUNOU) my voice has been heard. Especially for Quest for Democracy, for people like me who have been incarcerated before,” Cannon said. “I am able to go to the State Capitol and get our voices heard in a collective fashion. The issue that is really important to me right now is ending and removing involuntary servitude from the State’s Constitution.”

Article 1, Section 6 of the California Constitution prohibits slavery and involuntary servitude, “except as punishment for a crime.” Former state Sen. Sydney Kamlager-Dove (D-Los Angeles) originally proposed ACA

3 in 2020, when she served in the Assembly, to remove this exception.

The Senate failed to pass ACA 3, the California Abolition Act in July 2022, preventing the measure from being placed on the November General Election ballot for voters to approve or reject.

Following Kamlager-Dove’s election to the U.S. House of Representatives in November 2022 to replace Rep. Karen Bass, who is now the mayor of Los Angeles, Wilson took up the cause when she was elected to the Assembly. The Assembly approved ACA 8 last September. It will be heard next in the Senate.

According to the American Civil Liberties Union: California Action, over 65% of the people in prisons reportedly being forced to work are performing essential jobs like firefighting and paving roads.

In 2022, incarcerated workers made up 43% of the state’s firefighters, ACLU revealed. After serving time and being released from prison the formerly incarcerated are often denied public safety jobs such as firefighters.

“Incarcerated individuals can have severe inhumane punishment for not working, including physical violence and solitary confinement,” Wilson said. “This is not justice. This is exploitation. Period. These punishments can be imposed for absences caused by injury or illness. The relations between incarcerated individuals and work should not be one of exploitation but one of rehabilitation and preparation for reintegration in our society.”

California Black Media Political Playback:

News You Might Have Missed

By Bo Tefu

California Black Media

Sen. Laphonza Butler

Introduces Bill to

U.S. Sen. Laphonza Butler (D-Calif.) announced last week she is co-sponsoring a bipartisan bill to honor Shirley Chisholm, the first African American woman elected to the United States Congress. Butler, the only Black woman currently serving in the U.S. Senate, and Sen. Raphael Warnock (D-GA.) proposed the legislation to posthumously endow Chisholm with Congress’s highest award in commemoration of her accomplishments, activism, and legacy.

If the bill passes, Congress will present Chisholm, who was elected in 1968 to represent New York’s 12th District in the United States Congress with the Congressional Gold Medal. A statue of Chisholm will also be erected in the U.S. Capitol in her memory.

“Shirley Chisholm left a mark on our nation’s history that demands its own recognition,” Butler said.

“She was a trailblazer -- the first Black woman elected to the U.S. House of Representatives and the first to run for President -- who opened doors for generations of Black women,” Butler added. Chisholm, a lifelong public servant, worked in education and social services before being elected as the

second African American to the New York State Assembly in 1964. She is remembered as a passionate leader who advocated for women and minorities through legislation she introduced and supported.

Warnock said Chisholm’s legacy inspired him to fight for the rights and well-being of Black Americans.

“Shirley Chisholm broke barriers for Black women, Black Americans, and any American who refuses to be confined by injustice,” Warnock said.

“As an educator, and a trailblazing Congresswoman and presidential candidate, she fought for an inclusive democracy, one that lives up to our nation’s highest ideals of equity and justice under law,” he added.

Legislative Republicans Condemn “Antisemitic Campus Disruptions;” Call for Reduced Funding

May 1, California

by

(R-Yuba City) and Senate Minority

Continued on page A10

Asm. Lori Wilson (D-Suisun City) attended a rally on April 29, 2024, to discuss the progress of her bill ACA 8, a measure that would end involuntary servitude in California prisons. The rally at the State Capitol in Sacramento was hosted by All of Us or None of Us. (CBM photo by Antonio Ray Harvey)

Dorsey Nunn, left, was presented honorary gifts at the All of Us or None of Us rally for his advocacy to improve conditions for incarcerated individuals in California prisons. Nunn founded AOUNOU’s policy advocacy arm. (CBM photo by Antonio Ray Harvey)

About 400 photos of individuals allegedly harmed by law enforcement were put on display at the Quest 4 Democracy event hosted by All of Us or None of Us at the State Capitol in Sacramento. (CBM photo by Antonio Ray Harvey)

John Cannon, a member of All of Us or None of Us, performs his song, “No Exception: All of Us or None of Us” at the rally. Cannon said he had to work under strenuous conditions when he was incarcerated in prison. (CBM photo by Antonio Ray Harvey)

Antonio Ray Harvey California Black Media

Chisholm

California Black Media Political Playback: News You Might Have Missed

Brian Jones (R-San Diego), called the demonstrations “Antisemitic campus disruptions” that have interrupted the finals weeks of the semester at college campuses statewide.

The Republicans called on university administrators to “restore order” on campus for students to continue with their classes. Gallagher and Jones also floated the idea of cutting state-funded grants for students found guilty of engaging in unlawful activities and reducing funding to universities whose leaders fail to take decisive action.

“Their failure to control the illegal protests is unacceptable, particularly considering the substantial taxpayer funding allocated to our public universities,” said Jones. “If the Administrations continue to allow this lawlessness, we must take action to reduce or rescind their state funding. Taxpayers should not be bankrolling administrations that falter in upholding law and order on campus.”

Gallagher said that university administrators and Gov. Gavin Newsom have allowed the protests to escalate and have not taken action to prevent violence and unlawful behavior.

“Enough is enough. It’s time to stop enabling the radicals who think they are entitled to take over public spaces and stop people from getting an education,” Gallagher said.

“It’s time to end the lawlessness,” he said.

LAPD officers arrested demonstrators at the University of California Los Angeles campus. The police also cleared an encampment set up by the demonstrators at the UCLA campus.Gov. Newsom condemned the violence that erupted between law enforcement and UCLA students.

“The right to free speech does not extend to inciting violence, vandalism, or lawlessness on campus,” he said.

The Republicans stated that Jewish students have been intimidated on campus and prevented from going to class. They called on university administrators to stop canceling classes and suspend demonstrators with real consequences or prosecution.

“The First Amendment guarantees your right to petition your government, it does not guarantee you the right to interfere with the free expression or freedom of assembly of others,” Jones said.

“College campuses must ensure a safe environment for all, regardless of their beliefs,” he said.

PPIC Report Gives Update on California’s “Capacity to House Its Homeless”

California’s permanent housing and emergency shelter capacity programs are struggling to meet the homeless population’s growing housing needs, a Public Policy Institute of California (PPIC) report stated.

California has launched several programs to mitigate its homelessness crisis – the worst in the nation -- which was exacerbated by the COVID-19 pandemic. According to the report, federal funding helped the state increase emergency shelter beds by 34% during the pandemic. However, the shelters only provided temporary housing for people experiencing homelessness.

The PPIC stated that the increase in homelessness indicates that California needs to expand housing programs to accommodate the growing population.

The “programs that can prevent and mitigate homelessness and housing instability are more urgently needed than ever,” the PPIC stated.

Across California, there remains a shortage of beds in shelters for unhoused people. The report estimates that the state has more than 180,000 homeless people but only about 70,000 beds, accounting for an overall shortage of

nearly 110,000 beds. The state’s struggle to provide permanent housing persists despite establishing partnerships with communitybased organizations to tackle the problem.

California’s government has spent billions to increase capacity, but the rising cost of living and limited progress has made it difficult to get rid of homelessness. Local governments have also struggled to track city spending and provide accurate audits of housing programs.

A major concern for the state, according to the report, is that local governments are running out of pandemic- related relief funds. This has led to a decline in the number of beds funded by the Emergency Solutions Grants –Coronavirus (ESG-CV) program. Local governments have urged the state to increase funding for city housing programs, but city officials are yet to establish a reliable method to monitor and evaluate the effectiveness of existing programs.

California Sees Population Increase for First Time in Three Years

California, the country’s most populous state, saw an increase of state residents in 2023, reversing a declining trend over the past three years.

The state’s population grew by over 67,000 people, according to the California Department of Finance (DOF). Currently, the state has a population of 39.1 million people.

The most notable population increases happened in 31 counties, with the most significant growth occurring in the Bay Area, Central Valley, and the Inland Empire.

Gov. Gavin Newsom attributed the population growth to an increase in immigrants relocating to California and a slower mortality rate following the COVID-19 pandemic.

“With the improvement of federal legal immigration processing backlogs, rebounding legal immigration levels – not including people seeking asylum at the border – and mortality rates returning to long-term trends, a stable foundation for continued growth has returned,” the governor’s office stated.

“From the Inland Empire to the Bay Area, regions throughout California are growing – strengthening local communities and boosting our state’s future,” Newsom’s statement continued.

Recent state data indicated that the number of people moving out of state decreased since 2021 when many people migrated to other states during the pandemic.

The Department of Finance showed that housing production in cities such as Emeryville in the Bay Area helped drive population growth.

Before the recent surge in population, California experienced a record-low growth rate caused by the pandemic and deadly wildfires, the report states.

Thousands of people lost their homes, jobs, and in worse cases their lives. As the nation’s fifth-largest economy, The Department of Finance estimates that California will continue to experience positive population growth.

State Ed Chief Tony Thurmond Honored for Leadership in Holocaust, Genocide Education

The California Legislative Jewish Caucus honored state Superintendent of Public Information (SSPI) Tony Thurmond for his leadership in Holocaust and genocide education.

Thurmond was honored, along with leaders and educators from the Jewish Family and Children’s Services Holocaust Center, who shared Holocaust survival stories and contributed to the community’s educational initiatives.

“Through education, we not only honor the memory of the victims but also strive to ensure that such atrocities never happen again,” Thurmond said.

“By understanding the horrors of the past, we empower ourselves to build a future rooted in empathy, tolerance, and justice,” he said.

As the co-chair of the Governor’s Council on Holocaust and Genocide Education, Thurmond launched an oral history speaker series that shared the impactful stories of Holocaust survivors and their descendants. This initiative was created to counter claims that California’s education system provided limited information on the history of the Holocaust during World War II.

A national survey by the Claims Conference revealed that Millennials and Gen Z Americans lacked knowledge of the Holocaust.

According to the survey, nearly half of Millenial and Gen Z Americans failed to name one of the 40,000 ghettos and concentration camps created for the mass murder of Jews during World War II. The survey indicated that 63% of young Americans were ignorant of the fact that 6 million Jews were murdered in the Holocaust.

The oral history initiative marks the beginning of a series of survivor testimonies hosted by Thurmond and school districts statewide since it was started in January.

Various multicultural nonprofits and coalitions supported Senate Concurrent Resolution 135 proposed by Senator Scott Wiener to commemorate California Holocaust Memorial Day. The organizations that supported the resolution include the Asian Pacific Islander Caucus, The California Latino Legislative Caucus, The California Legislative Women’s Caucus, and the California Legislative Black Caucus.

California Offers $28.5 Million in Grants to Prevent Illegal Sale of Tobacco Products to Youth

The California Department of Justice announced on April 19 that it is accepting applications for its 2024-2025 Tobacco Grant Program.

California Attorney General Rob Bonta said the program aims to reduce the illegal sale of tobacco products. The state will provide approximately $28.5 million in grants to eligible local agencies.

Grant recipients are required to use the funding to help enforce state and local laws related to the illegal sale and marketing of tobacco products such as selling e-cigarettes to minors.

“Together with local law enforcement, we’re successfully collaborating and coordinating efforts to put a halt to the dangers of illicit tobacco products,” Bonta said.

We must continue to enforce California’s laws around tobacco products, and this funding will allow our communities to do just that, and hold those who violate the law accountable,” he said.

The 2016 California Healthcare, Research and Prevention Tobacco Tax Act, Proposition 56, has helped fund the program. The state has allotted approximately $285 million in grant funds to 406 local agencies through

the program. The grant program is committed to reducing childhood addiction to tobacco products by supporting local partners who:

Enforce the statewide retail flavor ban and similar local retail flavor ordinances.

Prosecute and penalize retailers who sell or market tobacco products to youth under the age of 21, including over the internet.

Educate and inform tobacco retailers on state and local tobacco laws.

Investigate and inspect retailer licensing compliance.

A 2023 survey by the Centers for Disease Control and Prevention, indicated that nearly 90% of youth who used e-cigarettes preferred flavored products. National data showed that companies produced and marketed tobacco products with various flavors to appeal to young people. To submit an application, visit the Office of the Attorney General’s website.

Gov Newsom Declares May 2024 Small Business Month

On May 1, Gov. Gavin Newsom issued a proclamation declaring May 2024 Small Business Month.

“California’s more than 4.1 million small businesses –the most of any state – embody the entrepreneurial spirit that drives the economy of the Golden State,” stated the proclamation released by Newsom’s office.

“Small businesses and entrepreneurs accelerate economic growth and mobility in California, creating two-thirds of net new jobs, building wealth, innovating to solve global problems, launching future growth industries, and defining main streets across our local communities,” proclamation continued. For Black Californians, business ownership remains low in the state, according to the Public Policy Institute of California (PPIC).

Across the Golden State, “14% of firms were owned by Latinos and about 2% were Black owned in 2021; these groups comprise 39% and 5% of the state workforce. Asian Californians are overrepresented, making up 23% of business owners and about 16% of the workforce,” the PPIC report states.

On X, Gov. Newsom posted an upbeat message celebrating Small Business Month, hailing small businesses for contribution the economy, across the and highlighting the importance of equity.

“California is the #1 state for new business starts and during Small Business Month, we recognize their tremendous contributions and the importance of supporting their success. We must ensure that the dream to start, manage, and grow resilient businesses in California remains accessible to all,” he posted.

California’s small businesses account for more than 98 percent of total businesses in the state and employ more than 7 million people – nearly half of the state’s private sector workforce. Our state leads the nation in business startups, and our businesses receive more than 50 percent of the nation’s venture capital with more than $104 billion invested in California in 2022, according to the Governor’s office.

Snoop and Dre Head Arizona Bowl

By Earl Heath Contributing Sports Writer

Dre and Snoop had became famous from the roots of Hip Hop music and ventured off to other entities of entertainment and the world. This time they collaborated to sponsor The Arizona Bowl. It’s a game that  brings together teams from the Mountain West Conference and Mid-American Conference each year. They have announced a multi-year sponsorship deal today, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air on December 28, 2024 at 2:30pm MST. This groundbreaking agreement marks the first alcohol partner as the presenting sponsor in an NCAA Bowl Game. Gin & Juice By Dre and Snoop is the first ready-to-drink product from Snoop Dogg and Dr. Dre’s new premium spirits company and is named for Snoop’s iconic 1994 song from his debut album, Doggystyle, produced by Dr. Dre.

“I’ve sent many players through my SYFL to colleges (and

the NFL) so it’s only fitting that I bring the ‘juice’ back to college football,” said Snoop Dogg. “Dr. Dre and I are excited to bring our brand to the next level with this partnership, and we’re going to make the Arizona Bowl into a game day experience like never before.”

Snoop Dogg will promote the new line of premium Gin & Juice By flavors at the event. In addition to the game, several events will be held in Tucson ahead of kickoff time, including charity events and a SNOOPER Bowl, bringing the top California and Arizona youth football teams to battle it out. As a philanthropist, Snoop Dogg launched the Snoop Youth Football League 17 years ago that has since seen more than 40 kids make it to the NFL. As part of the SYFL, Snoop Special Stars ensures that kids with any physical, mental or developmental disabilities also participate.

“We are honored to be working with one of our owners, Snoop Dogg, on this incredible event,” said Patrick Halbert, CEO of Gin & Juice By Dre and Snoop. The brand’s Chief Strategy

Officer, Andrew Gill, continues, “This partnership was a natural fit for us, and we are excited to be the first alcohol presenting sponsor in a Bowl Game.”

“We’re thrilled about our groundbreaking partnership with Snoop and Gin & Juice By Dre and Snoop,” said Kym Adair, Executive Director of the Arizona Bowl. “This year, the Arizona Bowl is bringing sports, libations, and entertainment into a singular bowl game, and we are changing the definition of what a brand partnership is in the NCAA.”

They are not the first celebrity to have a name on a Bowl game Jimmy Kimmel was first followed by GRONK in the LA BOWL held at So-Fi stadium.

In March 2021, the Arizona Bowl formed its partnership with Playfly Premier Partnerships, a division of Playfly Sports, the rapidly growing sports media and marketing agency with expertise in full-service sponsorship sales representation and sponsorship consulting. The “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop” is the second collaboration between Playfly and the Arizona Bowl. Playfly secured Snoop Dogg and Gin & Juice By Dre and Snoop as sponsors and finalized the agreement.“From the outset, we leveraged fan data to understand the valuable intersection between college sports and entertainment, redefining how the two can intersect,” said Playfly Founder and CEO,

Mothers Get Visit from Rams Puka Nacua

By Earl Heath

(Photo: Bryce Todd LA RAMS)

Rams Team Up with Bob’s Furniture

Earl Heath

Contributing Sports Writer

The Los Angeles Rams and Bob’s Discount Furniture (“Bob’s”) announced a multi-year partnership, which will bring together like-minded organizations that will shared commitment to serving local communities. They began in the education area

It was a great way to kick off National Teacher Appreciation Day (May 7, 2024), when the brands refurbished the staff lounge at Centinela Elementary School in Inglewood. The elementary school’s administration team had the opportunity to shop at Bob’s Torrance location and handpicked items to surprise their staff, with the goal of offering an updated space to take a break for this group of dedicated, hard-working professionals.

“Bob’s is thrilled to partner with the Los Angeles Rams, a beloved sports organization with a passionate fan base and long-standing commitment and focus on community,” said Bill Barton, Bob’s Discount Furniture, President and CEO. “We believe strongly that our mutual organizational focus on giving back makes this partnership a natural fit as we look to expand in the LA market and beyond.”

In addition to community focused activations, Bob’s will be the presenting partner of the “Rams Roster Moves” content highlighting trades, signings and practice squad elevations throughout the season, as well as a presenting partner for the “Rams FanCam” site featuring photos of fans on gamedays at SoFi Stadium. The partnership also will include a co-branded “Fancave Sweepstakes”, which will give one fan a once-in-a-lifetime Rams Fan Cave makeover.

“The Los Angeles Rams are committed to partnering with a purpose to create a lasting impact,” said Los Angeles Rams Chief Commercial Officer Jennifer Prince. “Rooted in our shared

dedication to uplift the community, we’re thrilled to welcome Bob’s Discount Furniture to the Rams family. Through our newly formed partnership, we will continue to give back in new ways, keep our fans updated on what’s happening on the field, and offer an exciting makeover. Bob’s Discount Furniture was founded in 1991 and  is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob’s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob’s engineers this value, offering its discount on a wide variety of stylish, quality

Dr Dre (Photo Credit: Getty Images)

Bob’s Discount and RAMS celebrate National Teacher Appreciation Day in the newly refurbished the staff lounge at

Elementary School in Inglewood. (Photo Courtesy: Rams)

Snoop Dogg (Photo Credit: Getty Images)

LA City Council Members Continue Push for Ban on Cashless Businesses

By Austin Gage Contributing Writer

In a press conference held on Tuesday morning outside City Hall, Councilwoman Heather Hutt urged the Los Angeles City Council to support the motion to ban businesses within the city limits that don’t accept cash as a form of payment.

Hutt introduced in August 2023, a motion that emphasizes the importance of ensuring every citizen has the opportunity to participate in the city’s economic development. Citing an FDIC study revealing that 44% of Black households and 41.5% of Hispanic households in California are underbanked or unbanked, Hutt stressed the ban’s positive economic potential for vulnerable communities.

“Banning cashless businesses is a crucial step in ensuring that every Angeleno has equal access to our economy and infrastructure,” said Hutt.

Since introducing the motion, Hutt has heard from community members that discussed how cashless businesses directly affect many people.

“I’ve spoken to people who have tried to buy a bottle of water and couldn’t because they only had cash,” Hutt said.

The cashless business ban does not eliminate cashless options; it ensures that businesses also accept cash.

Cashless processes in this sector have become more prominent due to the COVID-19 pandemic, as businesses aim to reduce physical contact between employees and customers. Additionally, businesses cite reasons such as lower labor costs, improved financial security against potential crimes, and quicker payment systems for their transition to largely cashless operations.

However, Hutt, joined by Councilmembers Eunisses Hernandez and Hugo Soto-Martinez, along with Community Coalition President Alberto Retana and Jenesse Center Director of Compliance Leslie Belt, highlighted the issue of tracking domestic violence victims through cashless payment methods as one that should not

be overlooked.

“When survivors are forced to rely on digital transactions, they leave digital footprints and become easily traceable by their abusers who

Airbnb “Icons” Extraordinary Experiences with Celebrities and Cultural Legends

By Stacy M. Brown

Airbnb is inviting customers to stay overnight in the bedroom where the late pop

“Listen and dance to special songs — go crazy for rare Prince tracks … for the first time, celebrate the life and music of our friend and The Revolution’s legendary frontman, Prince,” the company boasts. “Wear your finest purple fits, and when you step into history, feel free to unleash your royal rockstar.

The popular online marketplace for lodging and tourism experiences announced the launch of a groundbreaking new category called “Icons.” The category will offer once-in-a-lifetime experiences hosted by renowned figures from music, film, television, art, sports, and more.

Airbnb co-founder and CEO Brian Chesky announced that icons will transport participants into worlds they’ve only dreamed of inhabiting. “Icons take you inside worlds that only existed in your imagination—until now,” he stated. “As life becomes increasingly digital, we’re focused on bringing more magic into the real world.”

Prince’s home is just one of the initial 11 “Icons” unveiled by Airbnb.

Guests can now “Go VIP with Kevin Hart,” as the comedian offers an exclusive evening in his members-only Coramino Live Lounge, featuring tequila tastings and live stand-up comedy performances by top-tier comedians.

Music enthusiasts can also look forward to “Joining a living room session with Doja Cat,” where the Grammy-winning artist

will treat fans to an intimate performance of her favorite songs, including tracks from her latest album.

For animation fans, Airbnb offers the opportunity to “Drift off in the Up house,” a meticulously crafted replica of the iconic floating home from Disney-Pixar’s beloved film, located amidst the stunning red rocks of Abiquiu, New Mexico.

Additionally, guests can spend the night at the Ferrari Museum and immerse themselves in the world of racing during their stay in Maranello, Italy. Patrons will sleep on a bed crafted from the same leather as Ferrari seats, take a lap with Scuderia Ferrari ambassador driver Marc Gené, and head to EmiliaRomagna’s premier race as VIPs.

Customers can also “live like X-Men” as they stay in a 2D animated re-creation of Marvel Animation’s X-Mansion in Westchester, New York. “You’ll discover your mutant abilities and even train in the Danger Room,” the San Francisco-based company said in a release.

The company said the concept of “Icons” stems from Airbnb’s desire to offer unique and unforgettable experiences, following the success of previous ventures like the Barbie-themed house in Malibu, California. Unlike traditional Airbnb listings, the “Icons” experiences will be offered for free or at prices under $100, with winners selected through a profile-based application process.“We’re not historically known for making anything,” Chesky asserted. We’re a platform. I think it’s really great to show what it looks like when you can suddenly step into our vision and imagination. I think it’ going to keep Airbnb top of mind.”

The first batch of “Icons” experiences will be available for booking soon, and new additions will be introduced worldwide throughout the year.

(Photo: Austin Gage)

NNPA Newswire Senior National Correspondent