Now magazine for the nyenrode community • issue
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spring 2011
career
program round-up business degree programs
accountancy & controlling programs
BBA New Business/BA (Hons.) Business
Bachelor of Science in Accountancy
FULL-TIME, 4 YEARS
Part-time, 54 months, Dutch-language
www.newbusinessschool.nl
www.nyenrode.nl/bsca
Master in Management (MSc) General/Financial/Marketing
Master of Science in Accountancy (RA)
Full-time, 16 months www.nyenrode.nl/msc
Part-time Master of Science Bedrijfskunde Part-time, 36 months, Dutch-language www.nyenrode.nl/ptmsc
International MBA Full-time, 12 months www.nyenrode.nl/imba
Executive MBA Part-time, 21 months www.nyenrode.nl/emba
Modular Executive MBA in Public & Private Part-time, 9 modules, Dutch-language www.nyenrode.nl/mbapp
Modular Executive MBA in Food & Finance Part-time, 9 modules, Dutch-language www.nyenrode.nl/mbaff
Modular Executive MBA in Business & IT PART-TIME, 9 MODULES www.nyenrode.nl/mbabit For further information please contact the Program Information Center, +31 346 291 291, info@nyenrode.nl
Part-time, 24 months, Dutch-language www.nyenrode.nl/ra
Post Master RA Part-time, 12 months, Dutch-language www.nyenrode.nl/ra
Managerial Controlling (MC)
Nyenrode’s open executive programs, in Dutch and English, vary from one-day masterclasses to management development programs of up to 11 months. Some of the subjects of these programs are: • Strategy/Management • Leadership • Marketing/Sales/Innovation • Finance/Tax/Pensions • Human Resource Management • Energy/Telecom Mini MBA For further information please contact the Program Information Center, +31 346 291 291, info@nyenrode.nl
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Part-time, 12-18 months, Dutch-language www.nyenrode.nl/mc
Master of Science in Controlling Part-time, 24-30 months, Dutch-language www.nyenrode.nl/mscc
Executive Master of Finance & Control (EMFC/RC) Part-time, 24-30 months, Dutch-language www.nyenrode.nl/emfc
Schakeltraject Accountancy & Controlling
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PART-TIME, 12 MONTHS, DUTCH-LANGUAGE www.nyenrode.nl/schakeltraject
Executive Master of Public Auditing & Accounting Part-time, 24 months, Dutch-language www.nyenrode.nl/cpaa
Credit Rating Advisor (CRA) www.nyenrode.nl/cra
Part-time, 12-36 months, Dutch-language www.nyenrode.nl/aa For further information please contact us at studeren@nyenrode.nl
Magazine for the Nyenrode Community, Issue 1, spring 2011 Published by Nyenrode Business Universiteit
Associate editor/writer Terri J. Kester Layout U-Cap, Cynthia Schalkwijk Cover Dietmar Gunne Editorial board Judith Droste, Jakomien
Nyenrode offers tailored programs and courses in the fields of financial management, accountancy and controlling.
ter Haar, Helm Horsten, Terri J. Kester,
Short courses (PE or Lifelong Education) are available for controllers, accountants and other financial experts. In addition, in cooperation with KPMG, the university also provides the possibility to earn PE points through monthly meetings (PE-Café). All programs are in Dutch.
Contributors Dietmar Gunne, Gert
For further information please contact us at pe@nyenrode.nl
Arnold Persoon, Cynthia Schalkwijk, Pol Schevernels, Renske Siskens Immerzeel, Steve Korver, George McDonald, Leen Paape, Pim Ras, John Widen Rector Magnificus/CEO Nyenrode Business Universiteit Maurits van Rooijen President Nyenrode Business Universiteit Piero Overmars
CUSTOMIZED EXECUTIVE PROGRAMS Tailormade in-company programs are developed in close collabo ration with our clients. These learning partnerships have included clients such as Achmea, KLM, SNS, DHL, Koninklijke BAM Groep and many others. For further information please contact us at +31 346 291 448
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FACILITIES The facilities of Nyenrode Business Universiteit are available to our corporate relations. If you are interested in hosting a meeting, seminar or conference on our beautiful 13th-century castle estate please contact our events department at events@nyenrode.nl
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spring 2011
4 the mix News@Nyenrode: the print version 7 theme: career Reflections on the next generation of global career makers 8 talent lab In future, motivation will be the name of the career game 11 alumnus How marketing talent can help to build a better world 14 photo feature Images by art students who went in search of the spirit of enterprise 18 following a partner A spouse’s career need not slow down your own 20 educational injections Four profiles of professionals who use a business degree to realize their ambitions 24 young entrepreneur On a student whose entrepreneurial career started when he was 16 26 school of accountancy & controlling Leen Paape aims to deliver robust accountants and controllers 27 campus close-up It’s white and delicate and heralds a new spring
Nyenrode NOW
Editor-in-chief Arnold Persoon
lifelong EDUCATION
magazine for the nyenrode community • issue
Career
Part-time, 4 months, Dutch-language
Accountant-Administratieconsulent (AA)
open executive programs
8
Now
The Communications Department of Nyenrode Business Universiteit reserves the right to edit contributions Nyenrode Business Universiteit
A short video featuring our professors Venugopal and Van Gorp, which was released by Nyenrode Business Universiteit last summer, used “Elevate your career” as its motto. And indeed, that is what our university is all about. Since early this year, Nyenrode is even better equipped for its role as a career elevator: we acquired the New Business School Amsterdam, which offers an undergraduate program in responsible entrepreneurship. Thanks to our alumni, a dream harbored by many members of our community has come true at last. Right now, we are in the process of fine-tuning the curriculum of the New Business School’s BBA to ensure the best possible fit with our Master’s program. This year, Nyenrode is celebrating its 65th anniversary as an educational institute. At 65, Dutch citizens become eligible for their state pension. But in the case of Nyenrode, there is no question of fatigue or slowing down. Quite the contrary. With our new strategic plan as a framework for the near future, we are rapidly picking up speed. This doesn’t mean, however, that we’ll forget where we came from. We will continue to build on our historic strengths. The theme of this spring edition of Nyenrode NOW is Career. We present articles about educational injections for professionals, talent and career development, and starting a business at an early age. This issue also includes a photo feature by people on the brink of their career: we asked some students at Amsterdam’s renowned Gerrit Rietveld Academy of Fine Arts and Design to capture the spirit of enterprise. As you will see, they came up with some remarkable results. I hope this edition of Nyenrode NOW will inspire you in elevating your own career.
Straatweg 25, 3621 BG Breukelen The Netherlands Tel. +31 (0)346 291 211 www.nyenrode.nl enews@nyenrode.nl
Maurits van Rooijen Rector Magnificus and CEO of Nyenrode Business Universiteit issue 1, spring 2011 • nyenrode now
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news@nyenrode
permanent presence in china
In keeping with its international ambitions, Nyenrode recently opened an academic center in the Xindu district of Chengdu, China. The university’s Europe China Institute now has its own lecture rooms, offices and student accommodation on the campus of the Nordic International Management Institute in the Sichuan
capital, which is an important economic hub. The new center aims to support Dutch businesses in their China-related education requirements and assist Nyenrode's students and researchers with their academic work. It also intends to start executive business courses jointly with Chinese academic institutes.
governance according to nyenrode
invitation to take up residence
The effectiveness of the bodies responsible for corporate governance is increasingly called into question and has sparked a lively public debate. Nyenrode is responding to this development by establishing a governance academy. The idea is that the new academy will develop the profession and use its resources to find more effective and efficient forms of governance. To this end, it will cooperate with governance professionals, businesses and intermediaries and with the Nyenrode Center for Public Auditing and Controlling. During the seminar that launched the academy two new Nyenrode professors were introduced. They are Paul Hilbers, Professor of Governance of Financial Institutions, and Lisette van der Hel-van Dijk, Professor of Effective Governance.
The Nyenrode campus is an inspiring environment for both researchers and executives. The university has high academic standards and is nonetheless practically oriented, while the atmosphere on the estate is conducive to thinking. Nyenrode is aware of this and has decided to offer managers and professionals the opportunity to work on their development in the framework of a new program: Researcher in Residence. Under the supervision of appropriate Nyenrode professors, the researchers will be well placed to fully explore their chosen business and management topics. It is also possible to become an Executive in Residence. This title will be given to people who adopt an ambassadorial role with a view to furthering the profile and position of Nyenrode.
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frans lemmens
the mix nyenrode expands its scope For Nyenrode, the new year started with good news. Since January 1, the university has been the owner of the New Business School Amsterdam (NBS). The acquisition means that Nyenrode can now add a Bachelor in Business Administration in sustainable entrepreneurship to its portfolio. If they so wish, NBS Bachelors can transfer directly to the Master of Science in Management program. The acquisition followed six months of close cooperation between the two institutions. Nyenrode’s Rector Magnificus, Maurits van Rooijen (above left), sees the acquisition as a logical step, fitting in with the university’s strategy of offering its students a program for every phase of their professional development. “Our visions on entrepreneurship and cooperation with the private sector are very well matched. There are also a lot of similarities in the areas of new leadership, sustainable entrepreneurship and international perspective. During the period of cooperation we have got to know each other well, and we have calibrated the curriculum of the New Business School to better match our academic program.”
distinguished alumnus passes away Albert Heijn, the grandson of the founder of the epon ymous Dutch supermarket chain, died at his home in England on January 13 at the age of 83. Ever since Albert Heijn was a student of business economics at the Nederlands Opleidings-Insti tuut voor het Buitenland (Dutch Educational Institute for the Foreign Service), as Nyenrode was then called, he kept in touch with the university in various capacities. In 1992 Nyenrode showed its appreciation for Albert Heijn’s active involvement by conferring an honorary doctorate on him. In the same year he became honorary chairman of the Nyenrode Foundation, of whose supervisory board he had previously been a member. The VCV alumni association also counted him among its honorary members. A decade before his death, the Dr. Albert Heijn Building was opened on the Nyenrode campus. It was financed by the retail giant himself.
what apps can do for business Between them, the 38 students who embarked on Nyenrode’s International MBA program last autumn had 17 different nationalities and came from five continents. A key part of IMBA’s totally revised curriculum is the module Apps in Business, developed by program director Désirée van Gorp in collaboration with IT company Sogeti Nederland. Together with Sogeti, the students will investigate the use of apps by businesses and in education. The module aims to make a contribution to the development of smart, competitive and innovative mobile solutions that create true business value.
phd thesis puts csr in perspective The University of Leiden, the oldest university in the Netherlands, recently awarded a doctorate to Tineke Lambooy, a senior researcher at Nyenrode's Center for Sustainability. Her thesis, which places CSR in a legal perspective, broadens the subject to include interesting case studies and best practices. Lambooy makes a case for tightening up the Dutch Corporate Governance Code (the Frijns Code) and suggests that companies should state on their websites what code of conduct they follow and what, in terms of CSR, their concrete ambitions are for both the immediate and more distant future.
careers start at the café On November 10, around 20 companies found their way to Breukelen for the Nyenrode Career Event. In total, they conducted 173 interviews with students. The informal atmosphere of the interactive business café – a new feature of the Career Event – meant that the meetings between students and prospective employers were more relaxed than previously.
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theme career
publications by faculty online library articles and listings going back to 2004. Provided the copyright holder has given permission, complete publications may be accessed in this way. The link to this academic treasure trove is http://repository.nyenrode.nl
reflections on accountancy
round-up of accounting scandals
Accountancy in Beweging (Accountancy in motion) is the title of the latest publication by financial experts from the Nyenrode School of Accountancy & Controlling. Bob Hoogenboom, Marcel Pheijffer and Leen Paape jointly edited a compilation of reflections on accountancy and the social context in which politicians, regulators, disciplinary courts, clients, public prosecutors and academia view this profession. The book covers the quality of accountants’ audits, their liability and ethics, their professional judgment and the stalwart defenders of good public admin istration. It also poses the question whether accountancy can be considered an art form.
An upturned top hat, as used by magicians, is the appropriate image on the cover of Creative Accounting, Fraud and International Accounting Scandals. Comprising accounting scandals in 12 countries and four continents, the book includes a chapter on Dutch scandals. Henk Langendijk, Professor of External Reporting at the Nyenrode School of Accountancy & Controlling, was well placed to write this chapter, which briefly describes ‘creative accounting’ practices at the RSV shipyard and aircraft manufacturer Fokker. Most of the Dutch chapter, however, is devoted to the fraudulent dealings at the Ahold retail corporation.
the moral dilemmas of mayors Nyenrode professor Ronald Jeurissen, who is the director of the European Institute for Business Ethics (EIBE), and Suzanne Verheij, policy official at the Bureau for the Promotion of Integrity in the Public Sector (BIOS), have jointly written a chapter for the Integrity Yearbook 2011. Their subject: the moral dilemmas encountered by the mayors of Dutch cities and municipalities. Research has led them to conclude that mayors have considerable freedom to choose a personal style in exercising their office, including their way of dealing with moral dilemmas. This freedom is coupled with a high degree of normative uncertainty. Each dilemma discussed in the chapter raises the question of the true extent of the mayors’ influence and authority.
oriental inspiration Our political leaders, managers and executives tend to reflect insufficiently on lessons from countries that are weathering the economic crisis better than we are in the West. Nyenrode’s associate professor Sharda Nandram believes that they would do well to study the advice formulated 2,400 years ago by the Indian sage Kautilya. In her book, De Betekenis van Kautilya’s Arthashastra, Nandram goes into Kautilya’s philosophy, which deals with economics, financial and strategic management, politics and entrepreneurship.
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innovation in agro-food Another Nyenrode faculty member who recently had a book published is André Nijhof. In Triple P Business Development in the Dutch Agro-Food Sector, Nijhof and his co-author Taco van Someren of Ynnovate study the innovative strength of the Dutch agro-food sector. The book emphasizes the importance to the private sector of sustainability without losing sight of the difficulties involved in achieving sustainable innovations. Last autumn, Nyenrode hosted a masterclass on this theme.
procurement and how to deal with it In the public sector in Europe, all tenders are subject to complex and strict regulations. Increasingly, procurement has become a challenging commercial and entrepreneurial process, where every detail has to be taken into account. With Gert-Wim van de Meent, a University of Amsterdam faculty member specialized in the legal complexities of tendering, Jacques Reijniers, Nyenrode’s Professor of Procurement Management, edited a book on the subject. In addition to a conceptual explanation of procurement and invitation to tender, Aanbestedend Inkopen: Succes Verzekerd (Procurement by tender: success assured) gives creative and practical tips aimed at reducing the divide between purchasers and procurement lawyers. www.nyenrode.nl/news www.nyenrode.nl/businesstopics
generation next
dietmar gunne
Since last autumn, the visibility of academic publications by Nyenrode staff has increased dramatically. In November the Nyenrode Repository, a kind of online library, was launched. From that moment, people all over the world could access books,
by george m c donald
S
ome years ago, I found myself on board a high-speed catamaran ferry from Central District on Hong Kong Island to the tony Discovery Bay residential development on Lantau Island. Sitting around me were a bunch of kids heading home at the end of the school day. I guessed their median age at about 12. What struck me was the high intelligence, or at least learning, displayed in their conversations. I don’t say they were discussing propositions from Wittgenstein, but I was definitely impressed. The youngsters were most likely the offspring of managers and specialists whose careers had taken them to Hong Kong to work for international corporations. The kids’ nationalities were many and varied, yet they spoke English with a precision that seemed well in advance of their years. I have observed such children in different hotspots of the global economy, where their parents had touched down for a few years in their international careers before moving on to the next posting. In the words of The Who, the kids are alright. It’s hard not to compare these youthful, favored few with the overwhelming numbers of children around the world whose chances of leaving their birthplace are, let’s say, not good. To them, the word career means little – work of any kind is usually the pinnacle
of their aspirations. The globe-trotting kids might reply to a rebuke of their privilege that it’s not their fault that their parents embarked on a nomadic career path. They just go where they are taken, in a continuing series of changes. So do the children of international career makers win or lose in this process? One might guess that they think of the world as a small place, and that their peers are of many nationalities, cultures and religions. Provided the parents have a healthy curiosity about the world they move in and help to shape, they are likely to accumulate a great deal of experience in the course of their world-spanning careers. Children of all kinds often have an intuitive grasp of computers and of other toys of our technological age. They seem hard-wired to understand such things better than their plodding elders. If the same principle holds true on the world stage they are growing up to inhabit, the kids of global career makers may have some useful lessons to teach their contemporaries in the years to come – and not just about careers. George McDonald is a freelance journalist and a regular contributor to Nyenrode NOW. issue 1, spring 2011 • nyenrode now
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career talent lab
The future of work a career can no longer be considered a right – it’s something you have to fight for. nyenrode’s talent lab helps to put you in the ring. by steve korver
I
n 1930, the economist John Maynard Keynes predicted that by the end of the 20th century people would only have to work five hours a week. And in 1995, Jeremy Rifkin in his bestselling book The End of Work argued that, as a result of automation and emerging technologies, work would become obsolete, except for a small ‘information elite’. While these scenarios have not yet played out, it is now generally accepted that we will all have to be more flexible when it comes to our future jobs. There will be advantage in establishing our own networks, working hours and job descriptions, but disadvantage in planning too far ahead or over-relying on a single source of work. In
« w e w i l l a l l h av e to b e m o r e f l e x i b l e w h e n i t co m e s to o u r f u t u r e j o b s »
the Netherlands, Maandag, an employment agency for freelancers, is urging people to “fire your boss” and “do everything at the same time”. Meanwhile, Timothy Ferriss’s global bestseller The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich takes these concepts to the next level by showing readers how to follow their dreams, outsource their more banal tasks and enjoy their newfound time and mobility. Ferriss’s book has, however, been criticized for being overoptimistic.
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career talent lab
career alumnus
Doing good while doing well boudewijn poelmann looks back on a career built on marketing talent coupled with a desire to contribute to a better world.
Making choices Lidewey van der Sluis, professor of Strategic Talent Management at Nyenrode, is very realistic when it comes to the end of work. She believes the gap between the successful and unsuccessful will only increase as the labor market continues to become more immediately supply-and-demand driven. “People still relate their identity to what they do, and often feel very strongly that they have the right to work,” observes Van der Sluis. “But this kind of thinking is very dangerous. A career is no longer a right but a choice. You have to work for it. People must realize that it’s up to them – and that they should build a career based on their own choices. When it comes to being a success, self-awareness goes hand in hand with self-confidence.” In cooperation with the Dutch employment agency Vitae, who involved their full-time employees as test cases, Van der Sluis founded Talent Lab. The lab is an instrument to not only help participants find and set their personal goals, but also to improve their professional effectiveness in the workplace. Over three to six months, they follow a development exercise program and receive extensive feedback through coaching. “We first identify the strengths and obstacles in both the person and their work environment. Then we make sure there’s a fit between individual and manager. By improving things for one party, we improve them for both.” Vitae staff member Ilse Valks-Van der Neut (30) has done a variety of training programs over the last five years, working in recruitment, selection and placement. She has the ambition to lead a commercial company one day and believes Talent Lab has had a positive effect on her current job. “I know myself better now and have found more peace in myself. Therefore I have already become a better leader.”
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Van der Sluis does not regard Talent Lab as a way to achieve a sense of balance, “because then you won’t bother to make the next step”. She believes that success is less about talent than about motivation. “When people are ambitious, it means they are willing to take some pain. The more you fall, the more you learn. For ambitious people experiencing stress is a necessity, like doing stretching exercises before a marathon.”
Feeling the pain Naima el Mahjari (26), a consultant at Vitae, was asked by her manager to take part in Talent Lab. She certainly felt the pain during her introductory conversation with Van der Sluis, who confronted her with the fact that she was too judgmental when dealing with others. “I had to let it sink in before realizing what she meant,” recalls El Mahjari. “I had to let go of everything and work hard to discover how I could adjust my behavior. My communication could be both aggressive and defensive, but I am much calmer now. I learned to think from my own point of view and don’t just want to please others any more. It’s amazing how quickly you can change things you learned very early in life.” Not only was El Mahjari’s boss impressed with the change in her, so were her colleagues. “I think it’s very important for everyone to be confronted with their negative behavior. It might not be fun at first, but it’s really given me a lot.” The conclusion is obvious: only if you’re prepared to deal with your own weaknesses can the real work begin. And even if you are out of balance once in a while, that doesn’t mean you can’t be happy.
by pol schevernels
D
uring our interview with Nyenrode alumnus Boudewijn Poelmann, his phone rings. It’s good news: the turnover of his combined operations in the Netherlands, Sweden and the UK has just exceeded one billion euros. An amazing achievement for the CEO of Novamedia, who in 1989 joined forces with, among others, fellow Nyenrodean Herman de Jong to start the Dutch Postcode Lottery. The milestone testifies to his passion, creativity and persistence – and to his career as a whole.
Social involvement As a young man, during his military service, Poelmann met lifelong friend Derk Sauer, who later made his fortune as a publisher in post-communist Russia. They were both involved with VVDM, the ground-breaking Dutch union for military personnel. Years later, they were to start Ecolot together, a scratch card lottery in Uzbekistan. Poelmann continued working for the union for a while, and then started looking for a ‘normal job’. The position he found, in the marketing department of DAF Cars, didn’t really fit the bill: “Introducing the latest car model did not give sufficient meaning to my life. I missed the social involvement and started looking elsewhere.” In 1973, Poelmann opted for a job with NOVIB [now Oxfam Novib], which combined marketing and non-profit related tasks. “At NOVIB I had to walk a fine line,” he recalls. “At work I had a right-wing reputation, while in business circles they considered me a leftie. But I wasn’t afraid to fall – I’ve been pretty unorthodox since I was born. I was lucky to be given a lot of freedom by managing director Sjef Theunis to make money for NOVIB. I learned a lot from Theunis.”
Taking the plunge Steve Korver is a freelance writer and editor. More information on www.stevekorver.com.
« lot t e r i e s a r e l i k e a p p l e trees. we planted some o f t h e m o u r s e lv e s a n d c u lt i vat e d ot h e r s to s t r u c t u r a l ly y i e l d f r u i t »
“After ten successful years with NOVIB, I decided to go it alone as a consultant and campaign designer. Rather than go freelance, I took issue 1, spring 2011 • nyenrode now
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career alumnus
the plunge and started my own company. I borrowed the start-up capital from NOVIB and repaid it by doing occasional jobs for them.” Poelmann named his company Novamedia. Founded in 1983, it concentrated mainly on marketing techniques for socially relevant causes. The rest is history: “We now have an annual turn over of one billion. I must stress that we are not a charity. We act as an entrepreneur for charities but don’t get involved with their projects. At NOVIB I had learned to translate an organization’s world and present it to the market.” “During the first seven years, while trying to acquire a license for a lottery for causes like NOVIB and Natuurmonumenten [a nature conservation NGO], we saved a lot of money at Novamedia. Our ideas were realized in the Postcode Lottery. In 1989, when the Dutch PTT had been privatized, the PTT agreed to help us promote the postcode through our lottery.” “At this point we decided to focus on the structural acquisition of funds for causes striving to create a better world,” Poelmann continues. “We had few idols to look up to in those days. Nelson Mandela was still in jail. John and Robert Kennedy had been assassi nated and symbolized the end of an era. We were turning a corner. My partners were two other young idealists, Herman de Jong and Frank Leeman. Simon Jelsma, our first president, was also our role model. He preached our message and inspired us.”
More lotteries Fifteen years after the Dutch Postcode Lottery, Novamedia started the Sponsor Bingo Lottery, and the Bank Giro Lottery followed in 2002. Poelmann: “Lotteries are like apple trees: we planted some of them ourselves and cultivated others to structurally yield fruit – in the form of attention and funds – for dozens of causes and organizations. The Postcode Lottery now serves five of the eight sectors of good causes. Under its new name, Vriendenloterij [Friends Lottery], the Sponsor Bingo Lottery supports healthcare and welfare work, and the Bank Giro Lottery is focused on our cultural heritage.” “As president, I am mostly concerned with formula policy. I also work on internationalizing Novamedia. The Peace Parks Foundation for example, in which Nelson Mandela and Prince Bernhard were involved, is among our beneficiaries. Outside the Netherlands we run lotteries in Sweden, England, Scotland and Uzbekistan, so we are a multinational. We have been through a process of trial and error, which has changed our approach to our expansion abroad. Lotteries are all about licenses – and we want to enter through the front door. Particularly in the US, where every state has its own regulations, it can get very complicated. But we continue to approach governments and beneficiaries.”
Attitude
Top model Doutzen Kroes is an ambassador for dance4life, one of the 75 good causes supported by the Dutch Postcode Lottery. She was pictured in Tanzania by alumna Annelies Damen (www.anneliesdamen.nl).
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Poelmann is very explicit about his style of leadership. “I have a sticker on my computer that says: ‘Hire on attitude, train on skills’. People’s attitude, the impression they make and their energy are very important to me. I make a point of meeting all candidates for positions in the level below me. I have a chat with them about the job and their ambition. What drives them is really important,
because we give them a lot of freedom. It’s their attitude that determines how they help our organization and themselves.” “We now employ 700 people in several countries. They must be passionate about their work but also have fun doing it. I’m not looking for monomaniacs. To underscore our broad view of the world, everyone has a personal photograph on the back of their business cards that is somehow remarkable. You can’t start too early being a citizen of the world. You need a passion for something, anything, and the conviction to do something about it.” Diversity is another key aspect in Poelmann’s HR policy. “It keeps us sharp. In terms of gender, we have a good balance. All bar one of our country managers are women. And the exception, the man who runs our Swedish operation, belongs to a minority.”
Staying sharp When asked who keeps him sharp, Poelmann puts Annemiek, his life partner of 25 years, at the top of the list. “Her work for developing countries at the Ministry of Foreign Affairs means she contributes international insights. And of course my fellow board members also keep me sharp. Over the years, we have learned to accept each other’s capabilities. We have hardly ever made any plans – and we still don’t. Spreadsheets are not popular in our organization. My fellow board member Frank Leeman doesn’t believe in plans. ‘We are like butterflies,’ he likes to say. ‘We always alight on the prettiest flowers’.”
boudewijn poelmann: «we act as an entrepreneur for charities but don’t get i nvolved wi th t heir p rojec t s »
Novamedia’s supervisory board, Poelmann says, consists of heavy weights. Board members Ben Knapen and Ivo Opstelten recently gave up their seats because they accepted positions in the Dutch government. The various lotteries and authorities also have their own control mechanisms and gaming boards, as do the beneficiaries. “I simply don’t have time to grow old, and still less to feel old. I perceive increasingly that the world needs a strong social core, keeping both politicians and citizens alert. Through our lotteries, we want to provide a platform and donate funds to organizations which are part of that core. That is the essence of our mission. Fortunately, we still have more ideas than we can finance.” Pol Schevernels is a communications architect, the editor of VCV Magazine and a member of the editorial board of Nyenrode NOW. issue 1, spring 2011 • nyenrode now
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photo feature
Spirit in disguise last year, nyenrode offered six talented photography students from amsterdam’s gerrit rietveld art academy a challenging assignment: they were sent on a mission in search of the spirit of enterprise. as autonomous visual artists, they were given free rein to interpret the theme any way they liked. nyenrode’s marketing and communications department evaluated the work submitted. nyenrode now presents a selection of images acquired by the university.
Dietmar Gunne (Germany) “My idea was to find metaphors for what goes on in business and business education. The spirit of enterprise can be symbolized by the dialogue of the protagonists, suggesting teamwork, support and success.”
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Elmer Driessen (the Netherlands) & Sara Glahn (Denmark) “We focused on the spirit of effective teamwork. We wanted to create a visual connection between the students and the Nyenrode estate in order to express cooperation and individuality.”
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photo feature
Lenika Hesse (Germany) Above: “I worked with the landscape and used organic forms, reflections and symmetry to suggest harmony and unity.” Below: “New ideas are voiced in this room. Decisions are made from the head and from the heart – and then people shake hands.”
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Above: Sara Glahn (Denmark) “I was struck by the woods and the greenery. The deer symbolize nature and the colors stand for diversity.” Below: Kamila Stehlik (Czech Republic) & Charley van den Steenhoven (the Netherlands) “We combined a series of portraits with objects suggesting the spirit of enterprise. This is Kamila as a photographer, with a reflection screen.”
issue 1, spring 2011 • nyenrode now
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career following a partner
pursued his ambitions at Amsterdam’s VU University Medical Center. He became deputy head of information services, a department employing 45 staff. “IT gets into every corner of an organization,” he observes. “I learnt a lot about hospital management at the VU.” By the time his wife was posted abroad, to Sri Lanka, Berkouwer was keen to leave IT behind. Realizing that his knowledge of the way hospitals are run could prove extremely useful, he familiarized himself with the local healthcare system. “From day one, I was calling hospitals to gauge if I could find a suitable vacancy. The Oasis Hospital, a private institution with around 130 beds, offered me a job in general management. Although there were days when we had no water and rats were occasionally spotted in the operating theater, I enjoyed the work. I was there for two and a half years.” While Berkouwer’s duties were those of general manager, the diplomatic immunity that came with his position as an ambassador’s partner meant that he could not assume formal responsibility for them. Formally, his title was general management consultant.
Healthy ambitions
This doesn’t stop him, however; he has a long list of projects. “I got all outpatients clinics transferred to another building. I’m reno vating the entire first floor and building a larger emergency unit. And I’m working on a plan to get accreditation from the Ministry of Health. This means every department has to analyze and document its procedures. Within two years, we have to achieve a total quality upgrade. I know there won’t be time to realize all my plans. But if 50 percent gets done, that’ll be fine.”
Abroad again? Although Berkouwer won’t be far off retirement age by the time his wife’s four-year tenure in Cairo finishes, the couple hope for a final foreign posting from 2012. “I’d be more than happy to run another hospital somewhere. And when we retire, we’ll probably get a second home in one of the countries we lived in and love.” Terri J. Kester is a freelance journalist and associate editor of Nyenrode NOW.
Female beggar In Sri Lanka Berkouwer learned to speak Sinhalese, one of the local languages. One day, he had a chat with a female beggar who used to hang around his street. “I asked about her life and her children, and got more and more interested in their way of living. I even offered her a job at the hospital, but that didn’t work out.” A publisher he knew persuaded him to write a book, Anusha, about this extra ordinary woman, who eked out a living for herself and her six children in the streets of Colombo (www.rozenbergps.com/index.php, search: Berkouwer). Berkouwer continued working on the book after his wife’s next posting took the couple to Costa Rica. “I’d have loved to find a job there too, but most hospital executives were appointed by the government,” he says. “Costa Rica is a beautiful country, but the time I spent there was not the most productive period in my life.”
No signatures
attuning his ambitions to a new environment comes naturally to yke berkouwer. while following his ambassador wife around the globe, he managed to secure top positions at hospitals in colombo and cairo.
by terri j. kester
W
hen his wife was sent to Sri Lanka as Ambassador of the Kingdom of the Netherlands in 2002, it never occurred to Yke Berkouwer that he might have his work cut out co-hosting cocktail parties and attending official dinners. It was a foregone conclusion for him that he would pursue his own professional ambitions. “I realize that having a full-time paid job is quite an exception for an ambassador’s spouse,” he says, speaking from his office at a private hospital in Cairo. “When necessary, I accompany my wife to various functions. But the diplomatic circuit is not my world.”
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First foreign posting Berkouwer met his wife, Susan Blankhart, at college in Amsterdam. When their first child was born, they were based in Zambia. But it wasn’t Blankhart’s job that took them there. For this first foreign posting Berkouwer himself was the ‘leading partner’. The Ministry of Foreign Affairs, who later employed his wife, sent him to Zambia for a three-year stint as a mathematics lecturer. After returning to the Netherlands, the couple raised three children there. Blankhart embarked on a career in the foreign service, going all the way up to ambassadorial level. Meanwhile, Berkouwer
Upon their return from Central America another interesting posting awaited Susan Blankhart: she was appointed ambassador in Cairo. Berkouwer took to the Egyptian capital like a fish to the River Nile. More than halfway through the posting, he is as enthusiastic now as he was on the day he arrived. “Cairo is a fascinating place, with a great depth of culture. I again found work at a hospital, which offered me the directorship. Because of my wife’s position we decided against that. So I don’t do signatures, but I don’t have a problem with that.” Berkouwer finds that, as a foreigner in a position of authority, he commands respect. “Somehow, it helps to have a foreign face.” He has studied the Egyptian way of life and has a good grasp of Arabic, “but if it gets complicated I take my secretary along. Many Egyptians don’t speak English.” The atmosphere at the hospital, the Al Salam Muhandiseen in Giza, is hectic. Berkouwer: “There is no culture of having meetings, and there’s no transparency in decision making. One-to-one chats are the norm. The management supports me in all my plans, but when it comes to realizing them I encounter a lot of opposition.”
yke berkouwer: «there won’t b e t i m e to r e a l i z e a l l m y plans. but if 50 percent gets d o n e , t h at ’ l l b e f i n e »
issue 1, spring 2011 • nyenrode now
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career educational injections
Two-track minds once upon a time a specialist degree was all a professional needed to build a career. today, ambitious people often use a complementary business degree as a stepping stone
p h oto g r a p h y p i m r a s
to take their career to the next level.
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by john widen
The times they are a-changing, as Bob Dylan famously put it. His observation is as valid today as it was in 1964, in society at large but also in education. To get maximum mileage out of their chosen field, many professionals now take an additional degree in finance or management, particularly if they’d like to test their entrepreneurial skills. We talked to four people – a surgeon, a musician, a civil engineer and a project manager – who acknowledged this and acted on it.
gerald panday surgeon with business sense Gerald Panday MD (38) graduated from medical school in Leiden in 1998. Having spent the last five years working in Berlin as a heart surgeon, he is now moving back to the Netherlands, for family reasons and also because he’s starting an MBA at Nyenrode in April. But why would a successful surgeon want to take a business degree? “Well, mainly because I intend to play an active role in the changes that will take place in the Dutch healthcare system during the next ten years.” The population is getting older, Panday explains, and cost models will change, because ageing people need more healthcare. He is convinced that we must move toward a system in which the benefits justify the costs, without these spiraling out of control. “Changes are inevitable, but the healthcare managers that will have to implement them often don’t know what doctors, nurses and paramedics really need. Experienced doctors with business savvy and leadership and people management skills will be much better placed to carry through these changes than managers without medical qualifications or hands-on experience in the medical field.” An MBA, Panday feels, will fill a void in his career. “I’ve always viewed the omission of business skills in my medical education and training as a shortcoming. As doctors we are expected to be cost efficient, and yet cost reductions are often implemented without our approval, because we are unable to argue our point.” His reasoning makes sense, but why did he choose to take his MBA at Nyenrode? “That was down to its reputation, the atmosphere, and the excellent network, plus the feeling that the people there really care. Caring is, after all, in the nature of my business.”
zlata brouwer versatile pro in the music business
g e r a l d pa n d ay : « i i n t e n d to p l ay a n a c t i v e r o l e i n t h e c h a n g e s i n t h e d u tc h h e a lt h c a r e s y s t e m d u r i n g t h e n e x t t e n y e a r s »
nyenrode now • issue 1, spring 2011
At 25, Zlata Brouwer, who is half Dutch and half Czech, has already taken two degrees at Nyenrode. Fresh from high school she did a bachelor’s in accountancy, and she followed this up with a master’s in controlling. During her studies, she worked as a financial con-
z l ata b r o u w e r : « t h e p e o p l e to w h o m i s e l l a n d r e n t i n s t r u m e n t s m ov e i n t h e same circles as the ones i perform for»
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career educational injections
troller. One of the companies she worked for was SNP Media, part of the Endemol entertainment group. Brouwer not only has two degrees, she also has two businesses. In Hilversum she runs her own show, Zlata Strijkinstrumenten (bowed instruments), which sells and rents musical instruments. She supplements this after office hours by playing the violin on a semi-professional basis. “I’ve played the violin since I was eight, and I’m currently in the second year of a bachelor of music program at the Schumann Academy in Amsterdam.” She runs her music-related activities as two separate businesses, but they have a natural overlap: “The people to whom I sell and rent instruments move in the same circles as the ones I perform for.” While conceding that what she learned during her two degree programs is mostly geared toward large companies, Brouwer insists that it can often also be applied in smaller businesses like her own. “The taxation part is very useful, and so are the general aspects of running a business. I’m sure that, as my company expands, I will derive even more benefits.” Expansion is certainly something she has in mind: “The musical instrument company is growing. My ambition is to continue this
growth in the Netherlands and expand into Belgium and Germany. I’d like to import and sell more instruments and take on some personnel. Then I can focus on the things I enjoy doing, and which I do best.”
edwin timmer engineer with other assets After gaining a master’s degree in civil engineering in 2003, Edwin Timmer (36) spent about five years in the railway infrastructure sector of Dura Vermeer, a large construction company. During that time he also completed a three-year part-time MSc at Nyenrode. “I wanted to broaden my scope and boost my financial, marketing and sales skills,” he says. The MSc helped him to switch to asset management. In his case, the assets relate to very large civil engineering projects, which can last up to 30 years and typically include design, construction, finance and maintenance. About three years ago, Timmer came into contact with a company called Oxand, which specializes in risk analysis. He is now a
e dw i n t i m m e r : « t h e co m b i n at i o n o f a t e c h n i c a l b a c kg r o u n d a n d b u s i n e s s s k i l l s a d d s a lot o f va lu e i n c a r r y i n g o u t p r oj e c t s »
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nyenrode now • issue 1, spring 2011
shareholder in both Oxand and Iter Fidelis. He started the latter together with a colleague and is its COO. The MSc gave Timmer invaluable insights into the cost, time and depreciation involved in large projects: “A euro invested today is worth a lot more than it will be in 20 years’ time,” he says. “As a company shareholder, I need considerable financial expertise. The combination of a technical background and business and financial skills adds a lot of value in carrying out large projects.” In three years, Iter Fidelis has grown from three to twenty employees. But Timmer’s ambitions are by no means fulfilled: he would like to see the workforce expand to about 75 employees during the next five years. He also aims to spread the risk exposure by diversifying into market segments like ports & waterways and real estate. “And I’d like to move from earning most of our revenue through billable hours towards being a stakeholder in the projects we implement.”
georgio mosis lifelong learner in medical informatics An insatiable thirst for knowledge and learning is what drives Georgio Mosis (34). “When I came to the Netherlands from Suriname in 1992, I was amazed at the learning opportunities available here,” he says. In 2000 his appetite for academic knowledge earned him a master’s degree in medical informatics, which he complemented with a PhD in medical informatics and epidemiology a few years later. Mosis currently works as a project manager at Philips in Eindhoven, where he has followed a number of in-house training programs. “But I realized all the way through that, while scientifically I had no problems with numerical research and the heuristics of moving from ideas to innovations, I missed the sense of what it means to have a business model and set up a company with a marketing plan.” This situation has since been redressed, for Mosis has taken an MBA at Nyenrode. And it didn’t cost him a cent, because he managed to beat 4,000 other contenders in the FD Career Challenge in 2009. He is convinced that his MBA will fuel a great boost to his career. “Till now, my technical and clinical expertise would only have me enquiring whether something couldn’t be manufactured faster or more efficiently. Now, thanks to my broadened scope, I can also interface with marketing and financial professionals.” “In the short term my MBA will make me a much better project manager, because I can communicate easier with the business environment. And in the long term being able to valorize my ideas means I’ll be better equipped to create meaningful innovations.” Looking ahead, it’ll probably be between two and four years before Mosis feels the urge to take on another academic challenge. “And it won’t be the last,” he announces. “My curiosity and my thirst for knowledge will never be sated.”
georgio mosis: «being able to va lo r i z e m y i d e a s m e a n s i ’ l l b e b e t t e r e q u i p p e d to c r e at e m e a n i n g f u l i n n ovat i o n s »
John Widen is a freelance journalist and a regular contributor to Nyenrode NOW. issue 1, spring 2011 • nyenrode now
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career young entrepreneur
Fishing
for business at 22, daniël de jong is already an international entrepreneur. his secret? he channels his passion for fly-fishing into his online business.
by helm horsten
D
aniel de Jong started fly-fishing at the age of ten. “It’s the most active of the angling sports,” he enthuses. “You use handmade fishing flies, which are attached to a fishing line. The flies mimic insects or baitfish. Their size and color depend on the type of fish you want to catch, the area you’re fishing in and the time of year.” “I started making my own fishing flies as a sort of hobby. When I was 12, I began to produce them for a fishing store, which sold them at €1.50 each. After a while, people asked me to supply the flies directly, at one euro a piece. I soon realized it would be more profitable to sell them through the internet. The website I started when I was 16, www.flysupply.nl, now features almost 1,000 products, including rods and reels. I also run a physical store in what used to be the garage of my parents’ house.” Registering his business with the Chamber of Commerce proved not as easy as it seemed. “My parents had to come with me, co-sign the papers and act as guarantors. Around that time I also got strange looks when I went to discuss my business at a bank. They probably thought I wanted to open a student account!”
“I could have continued just selling the flies,” De Jong continues. “But as an entrepreneur you try to diversify your risks and use any opportunities that come your way.” Two years ago, he saw a new opportunity: he began to offer fly-fishing vacations online. “I did my own research, spending a week at each of the destinations I was interested in. I kept notes of the best parts of the river and the spots where you’re most likely to catch certain types of fish. I offer complete vacation packages including fishing permits, food and accommodation.” When asked who he has to thank for his entrepreneurial drive, De Jong doesn’t really have an answer. “It doesn’t run in the family. It just kind of happened. At any rate, I’m not averse to hard work. I’ve also noticed that fly-fishermen trust me, because I know a lot about the sport. I think that, for an entrepreneur, it helps to choose something you have a special affinity with, something you really have a passion for.”
Flies from Kenya
« t h e w e b s i t e i s ta r t e d w h e n i w a s 1 6 n ow f e at u r e s almost 1,000 products»
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After a period of producing fishing flies himself, De Jong began to look for alternatives. He outsourced some work to members of a fly-fishing club, but the quality and delivery were not sufficiently reliable. Online research proved more successful. “I found someone in Kenya who could train people to produce fishing flies. I now have seven Kenyans working for me. I order most of the materials in America, England and China. When the fishing flies have been assembled and have arrived in the Netherlands, I distribute them to stores and trout ponds. Everything is running really smoothly, so I’m now also acting as a wholesaler.”
Support network In his ventures, De Jong gets a lot of help from family and friends. “My brothers have moved out of my parents’ house, which gives me space to run my business from there. My parents think it’s great that I’m so enterprising. They see that it works, which gives them confidence. They also help me with advice.” Another advantage to living with his parents is that he hardly has any living expenses. “I don’t have a mortgage or children to support. That allows me to take a bit more risk.” De Jong’s wider network includes other family members, friends and acquaintances. “I have surrounded myself with people who
support, motivate and encourage me. A good friend designed my websites, my uncle’s company does my books, and a cousin’s graphic design studio handles my advertising. I believe you should do what you’re good at and, if you can afford to, outsource the rest.”
Employee De Jong does not spend all his energy on his fly-fishing business. He is also a full-time management student and hopes to graduate in June. After doing his internship at Nyenrode, he currently works two days a week for Nyenrode’s modular MBA programs as an employee in the marketing department. “My commercial insight definitely helped me during my internship and is very useful in my current job,” he says. “I can use the experience from my business in my work at Nyenrode – and vice versa.” In the near future, De Jong would like to expand his inter national activities and start hiring personnel. “I am working on plans for a Fly Supply-type operation in Germany, including a physical store. There are over 200,000 fly fishermen there, so it’s a big market.” Despite these plans, he is delaying a definite choice between independent entrepreneurship and a staff job working for someone else. “Both have their advantages. I find it really interesting to work for myself on things that have always gone well. I keep discovering new opportunities. But then, if you are active in your business, you’re almost bound to come across new opportunities, again and again.” Helm Horsten is corporate web editor of Nyenrode Business U niversiteit. issue 1, spring 2011 • nyenrode now
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career school of accountancy & controlling
campus close-up
The robust accountant a proactive approach, strong leadership and communication skills and an open mind are some of the qualities the school of accountancy & controlling seeks to enhance in its students.
T
he accountants and controllers graduating at Nyenrode have a lot to offer. Nonetheless, we are constantly studying ways to get them still better qualified for their future careers. What complementary tools can we give them to make them shine in their chosen profession? While our professionals are good at what they do, they don’t always advertise this sufficiently. This can create a tricky situation, since those around them are unable to judge the quality of their work. We must therefore teach our students to communicate better,
l e e n pa a p e : « w e m u s t t e a c h our students to communicate bet ter, without using complicated jargon»
Accountants and controllers who qualify at Nyenrode must have leadership qualities. They should also have the guts to stick their neck out. This doesn’t mean they should force their ideas on others. A good leader respects the opinions of others and has excellent communication skills. Our colleagues at the Nyenrode Business School are well versed in this and are able to teach us a thing or two in this respect. In addition to these qualities, accountants and controllers should also be competent researchers. They must know how best to analyze a problem. By asking the right questions, they can unscramble the matter at hand and arrive at a solution. This scientific side of our profession has been integrated into our programs.
Plenty of options The options open to accountancy graduates go beyond a career as an accountant. Less than half the chartered accountants in the Netherlands are established in public accountancy. The others are internal accountants or public servants or work in the private sector. De Volks krant’s 2010 list of the 200 most influential Dutchmen included eight chartered accountants, only one of whom works in a public practice.
Lifelong welcome without using complicated jargon. If they also take a proactive approach and emphathize with their clients, they will be more effective and get more appreciation for what they do. Hopefully, their professional scepsis will then be more valued as well.
Leaders with guts The word that best describes what the Nyenrode School of Accountancy & Controlling is aiming for is ‘robust’. In my view, the term refers more to an individual’s qualities and skills than to the field itself. Our alumni should be authoritative in terms of content as well as behavior. This means that they are able to use convincing arguments while holding their own as individuals.
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nyenrode now • issue 1, spring 2011
Whether they are active in the profession or in the public or private sector, all our students and alumni should keep abreast of the state of play in their field. True professionals are prepared to keep acquiring additional skills and knowledge. After graduation, they continue to be welcome at Nyenrode. Our courses in the areas of lifelong and executive education have been designed with this in mind. Our alumni’s continued contact with Nyenrode will be stimulated by membership of the VCV alumni association, which will soon be open to them. We are looking forward to a fruitful cooperation with VCV with a view to offering our alumni interesting programs that will enhance their careers. Leen Paape is Dean of the Nyenrode School of Accountancy & Controlling.
Harbinger of spring
gert immerzeel
by leen paape
more than most flowers, the humble snowdrop makes people feel happy, because it spreads the message that summer is on the way. by gert immerzeel
T
chaikovsky knew more about music than he did about flowers: he used Snowdrop as the subtitle for April, the fourth composition in his piano cycle for the months of the year. As any gardener will tell you, in April, when spring has arrived in earnest, other bulb flowers have superseded the delicate snowdrop in Europe’s gardens. Even the ancient Greeks were aware how soon after New Year snowdrops can break the soil: their name for the delicate white flower, galanthus nivalis, is composed of the Greek words for milk, flower and snow. After the Middle Ages, snowdrops spread throughout Europe from monastic gardens and churchyards in central and southern countries. Since then, around 20 species and 500 cultivars have been described. This harbinger of spring has many fans, so-called galanthophiles. Many of them live in Britain, where in Victorian times the snowdrop was a symbol of virginity. Dozens of gardens take part in Scotland’s annual Snowdrop Festival, and the true galanthophile even ventures abroad in search of his favorite blooms. In the spring of 2008, a coachload of them visited Nyenrode. They were very impressed with the abundance they found here.
Truth be told, the snowdrop isn’t too fussy about where it grows, so long as the soil isn’t too poor or too dry. Its tendency to run wild means it can be found anywhere, even by the side of the road or in places where compost has been dumped. Once it’s found a spot, the snowdrop likes to stay there. Its presence is often an indication that, long ago, a farmhouse or stable occupied a location. Propagation usually takes place through the division of clumps of bulbs. But seeds can also spread snowdrops. This is why a new plant often appears at precisely a stalk’s distance of its parent. In winter there are few insects around for fertilization; yet on a sunny winter’s day, when temperatures rise above 10ºC, one may spot the first bees buzzing around concentrations of snowdrops. Ants, which are attracted by a special substance in snowdrop seeds, can also spread them over a wider area. As for Nyenrode, by the time this magazine appears, a rich carpet of dainty snowdrops will remind anyone strolling around the estate that spring is here, and that many more flowers will soon burst into bloom. Gert Immerzeel is estate manager at Nyenrode. issue 1, spring 2011 • nyenrode now
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