Desert Companion - September 2011

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In the Footsteps of Thomas Moran

(702) 451-0021

Mark Bangerter Joshua Been Arlene Braithwaite Doug Braithwaite Royden Card Michelle Chrisman John Cogan Bets Cole Bill Cramer Cody DeLong Dennis Farris George Handrahan Brad Holt William Scott Jennings Michael Chesley Johnson Donal Jolley Roland Lee

Plein Air Artist Invitational at Zion National Park

September 20 to November 27

Participating artists exhibition at the Zion Human History Museum

October 31 to November 3

Watch artists paint from Thomas Moran’s 1873 sketchbook locations

November 4

Quick Draw and Auction

November 5 to November 6

Public Wet Paint Sale at the Zion Nature Center

Workshops, demonstrations, and lectures all week. Event proceeds will benefit the Zion National Park Foundation, the Zion Human History Museum, and support art education in Zion National Park. For information, call 800.635.3959 or visit www.zionpark.org.

Gloria Miller Allen David Nakabayashi Peter Nisbet Sheila Savannah Kathleen Strukoff Anne Weiler-Brown Seth Winegar

business gigs in Macau, China” — and understands that that costume really did cost more than three months’ rent. “I’ve been there,” she says. “I did the starving artist thing.” Now, Scheitler says she focuses most on translating numbers and making them comprehensible to artists. “There’s always this moment where they get it, where we finally see eye-to-eye,” she said. “It’s just getting them to think that way.” She also handles general finances for artists. Peter Radd, an independent music professional and jingle writer, has worked with Scheitler for about two years on things like bookkeeping and general numbers consultations. “She puts everything in order so then I don’t have to worry about it too much, and that’s big,” Radd says. “She’s fun, she’s funny and she’s smart. I trust her. … If I really wanted to do it myself, I could, but I really shouldn’t. It still takes someone with that personality and those gifts to do it for you.”

It’s complicated Scheitler launched

Financial

Groove in 2007 after she moved to Las Vegas from New York City for a freelance client. She had worked in the tax industry in New York before the move, and says her contact with artists underscored a need for someone with both financial and artistic know-how. “There was always this business issue that held them back,” Scheitler says. “There were these people whose work kind of got swallowed by the minutiae of the business world, because as artists, they either just didn’t understand or just completely wanted to reject it.” For performers in Las Vegas, Scheitler says things can get especially messy. The for-profit model in Vegas tends to complicate things. “It’s a different animal and it needs a lot more care than nonprofit arts do,” she said. Also, because so many gigs are short, ranging from perhaps a couple days to a couple years, the IRS essentially views each individual as a small business. This means that tax forms accumulate quickly. And when artists don’t know how to handle their finances and the paperwork piles, that stress can hurt their art. “I want to help advance the arts by giving them a proper business foundation,” says Scheitler. “I want people to succeed in this and I can help them on that end. I can see these little missing pieces that they can’t see.” And hopefully come tax time, an artist will get a refund suitable for framing. For more information, visit www.financialgroove.com.

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