Nevada Public Radio annual report / Chair’s Letter / 2012
Chair’s Letter online services would have to coexist with unavoidable increases in network dues, the full impact of producing a monthly magazine and the new construction and transmission costs of our Elko station. As in recent years, staff prepared phased plans to respond to revenue fluctuations. Our year began with a magnificent evening thanks to the unwavering generosity of board member John Klai and his partner Jon Sparer, who welcomed us into their unique and breathtaking residence “j2” to celebrate the success of our Anniversary Fund. The $250,000 we raised stabilized Nevada Public Radio’s cash reserves. (See a photo gallery on pages 48-49.) While we scrutinized anything that could be considered a “green shoot” in the wider economy in 2012, at the close of the year we saw some changes in our revenue structure that were solid trends rather than outliers. Fiscal year 2011-12 was the first year where advertising revenue derived from Desert Companion exceeded that from broadcast underwriting. Diversifying our revenue model has been a steady theme
Dear Members & Supporters, October 1, 2011 through September 30, 2012 was the first year of a newly adopted Three Year Plan for Nevada Public Radio. Our financial planning for the year reflected both the
for some years, but 2012 stands out for substantial increases in giving by those who commit to a monthly sum – our sustaining members. Annual online auction and vehicle donation revenue also exceeded all previous years. We enjoyed partnerships with AEG Live and Cirque Du Soleil and others to create benefit events with Rod Stewart, Donny & Marie Osmond and Terry Fator. The following pages reveal the full scope of our financial
fruition of a long-held goal of providing a station to Elko,
activity. I thank each member of the Nevada Public Radio board
Nevada and our next phase as a public media company in
for their work in assisting management in growing the
delivering our content on digital platforms to meet our au-
capacity of Nevada Public Radio to serve you, our communities.
diences “wherever they are.” Not surprisingly, our commitment to maintaining and extending our broadcast, print and
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Susan Malick Brennan