BE MORE THAN JUST A SPONSOR
NUS BUSINESS SCHOOL
For over 45 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding men and women from across the world. The school remains distinctive among the world’s leading business schools by offering the best of global knowledge with deep Asian insights, preparing students to lead Asian businesses to the forefront of the world economy and to help global businesses succeed in Asia. Today, the school continues its tradition of attracting a diversity of smart and talented students to its broad portfolio of academic programmes, including BBA, MBA, Executive MBA, MSc and PhD programmes. Admission to NUS Business School is remarkably competitive, and we are proud of the exceptionally high quality of our students. Known for their research quality and great teaching, our faculty members are committed to providing students with a top-rate business education. As part of the National University of Singapore, a top globally ranked university, NUS Business School Shares the University’s global reputation for academic excellence in education, research and service. With NUS being a comprehensive university with disciplines in medicine, architecture, engineering, computing, law, social sciences, and more, we are in a unique position to leverage on the breadth and depth of the University, including accessing a vast and highly diverse student body of over 37,000 students on campus and a global network of over 177,000 alumni.
NUS STUDENTS’ BUSINESS CLUB (BIZAD CLUB)
The NUS Students’ Business Club, commonly known as the Bizad club, is a constituent club under NUSSU. It forms the core student body representing all undergraduates pursuing the BBA and BAC degree in NUS Business School. The current Bizad Club is a merger of Bizad Club and Bizad Society in 1999. Both organizations had served the students of Business School for many years. Since our formation, the club has been organizing various events and activities to promote student initiatives, create vibrancy in NUS Business, and taking care of the welfare of fellow business students. The club aims to foster lasting bonds and facilitate communication flow between BBA students, the BBA Office and other external parties.
Vision To be the leading business school in Asia, globally recognized for excellence in education and research.
Mission To advance knowledge and develop leaders so as to serve business and society.
Core Values Excellence: Deliver the best in teaching, research and service Integrity: Uphold the highest standards of ethics and moral principles Innovation: Strive constantly for a better future Teamwork: Support, inspire and respect each other Care: Support the growth and well-being of our community and environment
ADDRESS BY PRESIDENT Affectionately known by Business students as Bizad Club, NUS Students’ Business Club is the key representative student body of NUS Business School. Ever since the merger of NUS Students’ Business Club and NUS Business Society in 1999, Bizad Club has continuously provided numerous opportunities and welfare initiatives to ensure that Business students get an extraordinary student life on and off campus. We strive to uphold the 5 core values of NUS Business School – Excellence, Integrity, Innovation, Teamwork and Care – and assist the school in shaping and supporting our future business leaders. As partners and sponsors of Bizad Club, you are our treasured companions on the journey and mission ahead. Our focus for the term ahead is to provide Bizaders with an all-rounded student life experience that involves both welfare and recreational initiatives, as well as opportunities for professional development. We wish to reach out to each and every of Business School student and provide them with initiatives that are both beneficial and relevant. As a club that prides itself on the idea of ‘by the students, for the students’, we are also looking at improving feedback and communication channels to ensure a continuous and robust dialogue with the student population. We believe that university education is more than just academics. The bonds and experiences that students take away from school will last even after university ends. The hallmark of all Bizaders is the Bizad Spirit, an amalgamation of passion for what we believe in and support for those who are around us. Under the leadership of the 30th Management Committee, we wish to inculcate the Bizad Spirit amongst all Bizaders and build a supportive and synergetic community. As you look through our pitchbook, you will experience the overflowing Bizad spirit of our committee members who serve the Bizad community wholeheartedly. We have come a long way since our formation in 1999, and our progress would not have been possible without the support from our valued partners. Building on our tradition of excellence, Bizad Club aims to progress to greater heights and do even more to serve the student population. Join us this exciting journey ahead and I look forward to an exuberant partnership with you. Sincerely, Wei Yi Chen President 30th Management Committee NUS Students’ Business Club
WHY SPONSOR US? Sponsorship A platform for
Allow companies to create
Who can you reach out to: Large Student Population (~3,000) Sponsors are able to reach out to a large number of participants through the events we organize
Huge Alumni Network (~55,000) The NUS Business School Global Alumni Network Office (GANO) provides platforms through which sponsors can increase their brand awareness
Network of Partner Universities (~100) 200 new exchange students join NUS Business School every semester
WHY SPONSOR US? How can you benefit? What do companies/ brands aim to achieve?
Test
Raise
Promote
of brand’s products
Why choose NUS BUSINESS SCHOOL? ü Leading business school in Asia ü Estimated 3,000 bright and promising NUS Business School students ü Large student pool for brand publicity, outreach, internship recruitment and corporate community partnership events ü Various events and activities that can serve as platforms for publicity
WHAT WE CAN OFFER
SPONSORS
PREMIUM PARTNERSHIP (1 year contract) EVENT-BASED PARTNERSHIP
CASH SPONSORSHIP PRODUCT SPONSORSHIP
Freshman Orientation Project (FOP)
Allow companies to reach out to a large audience at the same time
Ad-hoc Events held in NUS Business School Able to reach out NUS students from all 4 years and beyond
Community Involvement Projects + Overseas Academic Trips (Bizad Abroad) Help companies to hit their company social responsibility (CSR) quota
WHAT WE CAN OFFER Premium Partnership Become a premium partner of NUS Bizad Club! We look forward to working together with your company on large-scale projects to give back to the community. A partnership with us also offers endless opportunities for your company to interact with and tap on the NUS Business School Alumni network. We envision a collaboration that will foster a warm, communityserving culture in both our organizations.
Partnership details ü ü ü ü ü
Internship recruitment events specific to your company Prime booth location at sponsors fair NUS Alumni outreach opportunities Pamphlet/ brochure placement in 3 NUS student events per year Brand placement as NUS’s main sponsor in all of our activities + NUS merchandise Sponsorship events/ talks/ booths in Freshmen Orientation Projects and alumni outreach events
List of NUS Business School events ü Freshmen Orientation Projects (FOPs) o NBC o O’week o Jam’n’Hop o RAG & Flag ü Alumni outreach events o Bizad Charity Run o Alumni Family Day o Alumni Networking Day
WHAT WE CAN OFFER Premium Partnership Tangible Benefits ü ü ü ü ü ü ü ü ü ü ü ü ü ü
Naming of FOPs/events Internship publicity and outreach Booth placement at sponsors fair Alumni networking opportunities Pamphlet/information placement in 3 student events (2 years) Feature in everyday NUS Bizad merchandise e.g. Foolscap pads, Stationary On-Site talks Integration of brand/products in activities Product/Voucher Placement in Goodie Bags Logo in Camp Program Booklet Logo on Camp Tee Feature in annual NUS Business Magazine (Bizad Mag) Feature on NUS Bizad Social Media e.g. Facebook Email publicity (EDM)
WHAT WE CAN OFFER Event-Based Sponsorship For event-based sponsors, they contribute for a particular event in terms of cash or product sponsorship. Cash sponsors give cash for the procurement of items for the event while product sponsors provide the product or giveaways needed.
Tangible Benefits ü ü ü ü ü ü ü ü
Integration of brand/products in activities Product/Voucher Placement in Goodie Bags Logo in Camp Program Booklet Logo on Bizad Facebook page with weblink Logo on Camp Tee Feature in annual NUS Business Magazine (Bizad Mag) Feature on NUS Bizad Social Media e.g. Facebook Email publicity (EDM)
Our Annual Events ü Freshmen Orientation Projects (FOPs) o NUS Business Camp (NBC) o Orientation Week (O’Week) o Rag and Flag o Jam ‘N’ Hop ü Other events o Bizad Charity Run o Dean’s Cup o Exam Welfare Pack Giveaway o Bizconnect Networking Dinner o SEP Orientation Day
NUS BUSINESS CAMP What is the event about? NUS Business Camp is the first Freshmen Orientation Project (FOP) that kick-starts the series of FOPs for our freshmen. It is a social platform for interaction among the new freshmen and prepares them for a smooth transition into university life. This is done through a 4D3N camp with back-to-back fun filled activities and sponsorship talks. NBC is the highlight of many BIZADers’ freshmen year and definitely a camp not to be missed!
Demographics of participants
NUS BUSINESS CAMP Benefits for sponsors NBC provides an opportunity to allow an approximate 380 Business students to know about your company’s products and services. Furthermore, reaching out to the tertiary student consumer market and leaving a positive image greatly heightens the image of your company as a student-friendly corporation. As some activities will be held outside the NUS campus, such as in Sentosa, your brand will also be promoted to the general public. This is especially so when your brand logo is on the NBC camp T-shirt or used during games held externally. In return for your kind sponsorship, NUS Business School NBC committee would like to make known your company’s generosity through various publicity plans. • Print Logo on tee-shirts • Publicise for sponsor in terms of new media • Sponsors can place products, brochures, stickers and discount vouchers, welfare packs etc. The list above is not exhaustive. Further details will be discussed upon acceptance of partnership offers.
Sponsorship opportunities
Product sponsorship: • • • • • • •
Product Placement in Goodie Bags Logo on Camp Program Booklet Logo on NBC/ Bizad Facebook Page with Weblink Featured in Annual NUS Business Magazine (Bizad Mag) Logo on Camp T-Shirt On-site talks Integration of brand/products into Games & Activities
Cash sponsorship (open to discussion)
(NBC, 2016)
O’ WEEK What is this event about? A Freshmen Orientation Programme organised by NUS Bizad Club intended to orientate Freshmen to the school. The event aims to orientate and equip Freshmen with adequate knowledge to start school proper, provides Freshmen with a platform to forge key friendships and a memorable experience which encourages them to further involve themselves in Bizad activities.
What will be done?
It will be a 5-day camp where activities held will include ice breakers, academic talks, locked room concept games, Amazing Race, Running Man and a Sentosa beach day. Furthermore, two other FOPs namely Flag Day and Rag Day (which are further elaborated in this pitchbook), are also incorporated into O’Week. The Freshmen will be organized into Groups and Clans and compete against one another for prizes.
Demographics of participants Total: 812 Participants
O’ WEEK Benefits for sponsors
• Given time slot to publicize about their company. (Especially those specific to business, e.g. Suits, CPA Australia) • Set up booths to sell their products • Allow sponsors to place products in goodie bags • Print logo on tee shirts • Help to publicize sponsor on social media platforms • Publicize sponsor’s products in games • Provide sponsor’s products as prizes • Create an Instagram Competition featuring sponsors products • Create a scoreboard with Sponsor’s logo
Sponsorship opportunities
Product sponsorship: • Food • Inflatable pillow • Thumbdrive
Goodie bag items:
• • • • • • • • • • • •
Sunblock Compact Towel Waterproof mobile phone pouch Energy drink Tumbler Notebook and pen Drawstring bag Toiletries Tissues/ Wet tissues Board games Card games Snacks
Cash sponsorship (open to discussion)
(O’Week, 2015)
RAG AND FLAG What is this event about? NUSSU RAG & Flag is an annual NUS project organised by the NUS Students’ Union since 1958. As one of the NUS Business School’s FOPs, the event seeks to engage incoming freshmen, by inculcating a sense of camaraderie amongst our school community and give back to society. Arguably the most vibrant and dynamic event in NUS, RAG & Flag has two components: Flag Day and RAG Day.
What is its purpose? For Flag Day, over 15,000 NUS freshmen and seniors reach out to the public island-wide for donations to help various beneficiaries under the Community Chest. The main beneficiary that NUS Business School aids through its fund-raising efforts is the Hougang Sheng Hong Family Service Centre, which caters to the welfare of children, youths, the elderly and families. For RAG Day – ‘Receiving & Giving’ – It is a showcase of student efforts to show appreciation to the public for their donations on Flag Day.
Who is it for? Flag Day serves as an avenue to inculcate and ignite the spirit of giving back to the community in NUS Business School students, especially to the disadvantaged. Uniting as one faculty in healthy competition against other faculties in the collection of donations, Flag Day also strengthens the bonds between the students. RAG Day is meant to promote a sense of camaraderie amongst the school community. NUS Business School, in particular, has traditionally excelled in the RAG & Flag event, making it one of the hallmarks of the school’s success. We have attained The Chancellor’s Shield in 15 out of 16 years. In 2015, NUS Business School clinched the following awards: NUS Chancellor’s Shield (Flag) Gold Award (RAG) Some 10,000 students, including friends and family, are expected to be present on this day, which will be covered by the Singapore press. Both RAG & Flag work hand-in-hand to give back to society and thank the public for their donation.
RAG AND FLAG Benefits for sponsors In return for your kind sponsorship, NUS Business School RAG & Flag committees would like to make known your company’s generosity through various publicity plans.
For both RAG and Flag, • Print logo on tee-shirts • Publicize for sponsor in terms of new media (Facebook/ Instagram likes) • Sponsors can place products, brochures, stickers and discount vouchers in welfare pack that will be given out on Flag Day The list above is non-exhaustive. Further details will be discussed upon acceptance of partnership offer.
RAG AND FLAG What will be done? On Flag Day, NUS Business School Year 1 and 2 students will be dispersed island-wide to appeal for donations from the public. RAG Day is famed for its parade of dazzling floats created by the different NUS Faculty Clubs and Residential Halls. These awe-inspiring floats are constructed using recycled materials to promote environmentally friendly practices. In addition, the students will put up an array of spectacular performances such as dance and cheer.
Demographics of participants Estimated number of participants:
RAG
150 people, 20%
FLAG
Gender ratio:
FEMALE
50%
550 people, 80%
MALE
50%
Year of study:
YEAR 1 80%
YEAR 2 20%
RAG AND FLAG Sponsorship for FLAG Possible uses of CASH SPONSORSHIPS:
• To provide for a more wholesome breakfast to participants on Flag Day e.g. Pre-packed sandwich, milk • Flag Bracelet (For Business School identity and memento) • Drawstring bag (as a goodie bag or a convenient carrier for valuables) • Badge for Bizad community (For students to pin on their bag while flagging) • Fund various Flag events and provide for necessary logistics ü CNY dinner: Food, Lion Dance Troupe fees, food caterer ü Rental of buses for transport ü Refurbishment: Painting & cleaning tools ü Sports Camp: Rental of sports equipment/venue
PRODUCT SPONSORSHIPS such as:
• Transport – The loan of 6 lorries to collect donation tins from the 6 different areas of operations upon the end of Flag Day. • Pre-packed, ready-to-eat food such as bread buns and biscuits (to be issued to Flaggers pre-deployment in the early morning) • Packet drinks e.g. Ayataka Green Tea, Soya Milk, Milo, Marigold milk (issued to Flaggers pre-deployment in the early morning) • Snacks e.g. London Choco Roll, Gummies, Lotte Pies and other snacks which will not melt would be welcome (to be issued to Flaggers predeployment in the early morning) • Isotonic drink sachets (for Flaggers to use during the course of Flag Day for rehydration) • Wet wipes or tissue for student usage
Sponsorship for RAG Possible uses of CASH SPONSORSHIPS: • Procurement of float materials in preparation for RAG Day ü Recycled materials ü Costumes for performances ü Other miscellaneous expenses
PRODUCT SPONSORSHIPS such as: • • • • •
Reusable containers (e.g. empty drink cans/plastic bottles, plastic food containers) Wooden beams, L-bars, plywood, tyres Rattan, bamboo, rope and other building materials Paper, cardboards, plastics or clothes Tentage (to be set up in NUS Business School over the course of float-building)
(RAG, 2016)
JAM ‘N’ HOP What is this event about? Jam’n’Hop is the last FOP aimed to wrap up all the FOPs together. It is a bash held at Zouk on the first week of school where 16 contestants (8 from each gender) handpicked from NBC will put on a dazzling performance after two months of grueling practices. Jam’n’Hop is a pageant show where contestants will compete for the title of NUS Business King and Queen. It is a performance-based show, which also includes audience and contestant games. Besides the supporters from their NBC groups, contestants also have their friends outside of NUS to cheer them on and the total estimated crowd size for this event is approximately 600.
Demographics of participants Committee members 25, 4%
Judges 6, 1%
Judg
Contestants 16, 2 %
Year 2 10% 10%
Audience 600, 92%
Year 1 60% Out of NUS 30%
JAM ‘N’ HOP Benefits for sponsors • • • • • • •
Logo on tee shirt, ticket studs, etc. Products placement in goodie bag Participants will wear and model sponsor items during the show Shoutouts on Bizad Club social media (Facebook, Instagram) Likes on sponsors’ pages (Facebook, Instagram, mailing list etc) Main sponsors will be invited to be judges An award title will be created under main sponsor’s name (eg. Mr/Miss Zalora)
Sponsorship opportunities •
• • •
Clothes for contestants (e.g. Clothes for photoshoot and finale night) ü Beach wear ü Evening wear ü Casual wear ü Fashionable clothing Makeup and hair service for contestants (during both photoshoot and finale show) Vouchers from sponsors as prizes (e.g. Salon service, staycation, vouchers) Cash funding
(JAM’N’HOP, 2016)
BIZAD CHARITY RUN What is this event about? Non-profit marathon event organized by NUS Business School Alumni, MBA Alumni, Mandarin Alumni, and the Bizad Club.
What is its purpose?
Besides raising two bursaries for financially needy undergraduates from the NUS Business School, the selected beneficiaries for this year will be NUSBSA Bursary Fund and Autism Resource Centre (Singapore). The event aims to raise an aggregate of $200k; half will go towards the setting up of two bursaries of $25k each, the other half will be distributed amongst the other 2 beneficiaries. BCR also aims to promote cohesiveness within the student and alumni body as well as to promote sports and encourage a healthy lifestyle.
Who is it for?
Students, staff and alumni (including friends and family) to participate in the run.
The beneficiaries are: The NUSBSA Bursary fund is an endowed fund. The capital will be preserved and the income generated will be used to fund the bursaries for financially needy NUS Business School students.
BCR 2017 will also raise funds to support Autism Resource Centre (Singapore). Autism Resource Centre (Singapore) or ARC(S) is a not-for-profit charity based in Singapore and registered in year 2000. It was started by professional and parent volunteers dedicated to serving children and adults with Autism Spectrum Disorder (ASD) to help these individuals lead meaningful and independent lives in society.
Who is it for? A 5km Fun Run and a 10km Competitive Run will be organized for the participants. A mini carnival will also be held during this event.
BIZAD CHARITY RUN Demographics of participants Bizad Charity Run Demographics: Staff
Staff 273, 5% 273, 5%
Alumni 82, 8% Public 370, 38% Beneficiaries 197, 20%
Student 273, 28%
Total: 971
Targeted Participants for Bizad Charity Run
STUDENTS
OTHERS
400 600 Total: 1000 participants
BIZAD CHARITY RUN Benefits for sponsors • • • • •
Time slot given to publicize about their company Set up boots to promote or sell their products Product placement in race packs Print logo on tee shirts Publicity for sponsor on Bizad Club social media (Facebook, Instagram)
Sponsorship opportunities
• Isotonic drinks/ Isotonic drink sachets • Race Tee shirts • Food
(Bizad Charity Run, 2016)
DEAN’S CUP What is this event about? Dean’s Cup is a soccer tournament that has been an annual tradition of business school. This year, Dean’s cup will be including other sports like captain’s ball, frisbee and/or dodge-ball.
What is its purpose? The objective of the tournament is to encourage healthy living and to promote networking and interaction through sports. Our vision for Dean’s Cup is for it to become NUS Business School’s annual hallmark event that serves as a gathering point for all students, staff and alumni.
Who is it for? Students, alumni and professors.
What will be done? A tournament style event will be held for the participants. Several sports will be played on the day and the selected sports will be chosen through a survey in the school. We will have booths to sell food and drinks. Sponsors may also set up stalls to sell their products.
Demographics of participants Gender ratio: 4 males: 3 females
*based on 3 sports being unisex and 1 sport only for males.
Total: 200 participants
DEAN’S CUP Benefits for sponsors • • • •
Time slot given to publicize about their company or set up booths at the event Product placement in race packs Print logo on tee shirts Publicity for sponsor on Bizad Club social media (Facebook, Instagram)
Sponsorship opportunities • • • •
Isotonic drinks/ Isotonic drink sachets Energy bars Tee-shirts Prizes
(Dean’s Cup, 2016)
EXAM WELFARE PACK GIVEAWAY What is this event about? EWP giveaway is an event that is carried out once a semester, organized by the welfare committee. Welfare packages are distributed to students before the final exams.
What is its purpose? The EWP serves as a form of encouragement for NUS Business students during the busy period of preparing for exams. It is to let the students know that as the main student body representing NUS Business, we understand the stress our peers are undergoing and want to help them in their process of studying to the best of our abilities.
Who is it for? NUS Business Administration students and Business Administration (Accountancy) students.
What will be done? Exam welfare packs containing items that will serve as a form of motivation (such as snacks, notepads, stationery, etc.) are distributed to NUS Business students.
Demographics of participants
Gender ratio
Year of study: Year 1 to 4
Total: 1000 recipients
EXAM WELFARE PACK GIVEAWAY Benefits for sponsors • • • •
Product placement in goodie bags Feature in print coverage of the event (Bizad Magazine) Feature in non-print coverage of the event (Facebook, Instagram) Conduct data collection/ survey (if required)
• • • • •
Food and drinks (snacks, sweets, canned/packet drinks) Vouchers (food, clothing, stationery, events, leisure) Stationery (notepads, foolscap paper, writing materials) Cosmetics and Toiletries samples Magazines
Sponsorship opportunities
(Exam Welfare Pack Giveaway, 2015/16)
BIZCONNECT NETWORKING DINNER What is the event about? Networking session with alumni from various marketing industries.
What is the purpose? To allow alumni to network and increase interaction between students and alumni, who can provide valuable insights on various industries.
Who is it for?
Alumni and current students.
What will be done? An informal networking session where dinner is provided and participants are encouraged to move around.
Demographics of participants Alumni to student ratio
ALUMNI
STUDENTS
50% 50% Total: 80 recipients
BIZCONNECT NETWORKING DINNER Benefits for sponsors
• Information banners and posters provided by sponsors displayed for students and alumni • Placement of companies’ logo on e-flyers.
Sponsorship opportunities • Food and drinks • Venue
(Bizconnect Networking Dinner, 2016)
SEP ORIENTATION DAY What is this event about? A half-day orientation organized by the International Relations Committee of the Bizad Club for exchange students matriculating into NUS Business School.
What is its purpose?
This event serves to orientate and provide a platform for incoming exchange students to network and form new friendship with their local student buddies and other exchange students during the period of their exchange program and beyond.
Who is it for? Exchange students matriculating into NUS Business School. (Estimate size: 200)
Benefits for sponsors • •
Opportunity for local brands to promote and test their products to exchange students Publicity for sponsors on social media platforms (Facebook, Instagram)
Sponsorship opportunities • • • • • • •
Vouchers for food (especially local cuisine) Vouchers for attractions in Singapore (Zoo, Museums, Sentosa, Singapore Flyer etc) Vouchers for goods and merchandises from local brands Bag for Goodie Bag Merchandise related to Singapore (T-Shirts, Tote bag) Local snacks and food Monetary sponsorship for miscellaneous expenditure (catered food, guidebook, gifts) Organization of day tours around Singapore
•