thecurrent media kit
Volume 27 2016-2017
Welcome to
The Current To The Current Advertisers: Boost your business, ride The Current!
Nova Southeastern University has a diverse array of students ranging from medical professionals, aspiring litigators and communication students to arts majors and future business leaders. The Current, NSU’s student-run newspaper, is the university’s established vehicle for student reporting, opinions and the arts. It is a valuable marketing tool for local businesses to get their message across to our hard-to-reach target market of college students and professionals. Reaching a student, faculty and academic population of more than 24,000, The Current is the essential media outlet to increase your exposure to our university community. Our staff will take the time to answer any of your questions and concerns. Take a look at our media kit and if you have any questions do not hesitate to contact us. We value your business. Sincerely,
The Current Staff
The Current Staff
ABOUT THE CURRENT The Current serves Nova Southeastern University from its location on the third floor of the Student Affairs Building. The Current is NSU’s established vehicle for student reporting, opinion and the arts. All community members are invited to contribute to The Current.
CONTACT INFORMATION Mailing Address: 3301 College Avenue Student Affairs Building, 3rd Floor, Room 310 Ft. Lauderdale, FL 33314 E-mail: thecurrentad@nova.edu Business: 954.262.8461 Fax: 954.262.8456 Newsroom: 954.262.8455 nsucurrent.nova.edu
thecurrent media kit
Distribution & Quick Facts The Current distributes more than 2,500 copies weekly. These are available at more than 18 distribution locations on NSU’s main campuses in Ft. Lauderdale. The Current is available on our Web site at nsucurrent.nova.edu. The newspaper is also avaliable to students through Shark Fins, a weekly e-mail based newsletter, that every student receives on Wednesdays. The newspaper is also distributed to our regional campuses at the following locations: Ft. Myers, Jacksonville, Miami, Miramar, Orlando, Tampa and West Palm Beach.
QUICK FACTS ABOUT NSU Geographical Facts: • 15 minutes from Ft. Lauderdale Beach • 30 minutes from South Beach and Downtown Miami • 15 minutes from the Florida Everglades • 3 hours from the Florida Keys • 3 hours from Orlando Number of Students: Undergraduate: 4,699 Graduate: 15,667 First-Professional: 3,782 Total: 24,148 Demographics: White, non-Hispanic: 33% Black, non-Hispanic: 22% Hispanic: 25% Native American: 1% Asian or Pacific Islander: 6% Other: 13% Men: 30% Women: 70% Average Annual Fees for Students: Tuition: $26,910 Room: $10,380 Meal Plan: $2,800
thecurrent media kit
Publication Dates 2016-2017 ORIENTATION ISSUE
The Current’s publication dates are: Issue 2 August 23, 2016 Issue 3 August 30, 2016 Issue 4 September 13, 2016 Issue 5 September 20, 2016 Issue 6 September 27, 2016 Issue 7 October 4, 2016 Issue 8 October 11, 2016 Issue 9 October 18, 2016 Issue 10 October 25, 2016 Issue 11 November 1, 2016 Issue 12 November 8, 2016 Issue 13 November 15, 2016 Issue 14 November 29 , 2016 Issue 15 January 10, 2017 Issue 16 January 17, 2017
Issue 17 Issue 18 Issue 19 Issue 20 Issue 21 Issue 22 Issue 23 Issue 24 Issue 25 Issue 26 Issue 27 Issue 28
January 24, 2017 January 31, 2017 February 7, 2017 February 14, 2017 February 21, 2017 February 28, 2017 March 14, 2017 March 21, 2017 March 28, 2017 April 4, 2017 April 11, 2017 April 18, 2017
The Orientation Edition of The Current is geared to the freshman and new students coming to Nova Southeastern University. The purpose of the issue is to familiarize new students with our campus. This 40 - 46-page issue is distributed every May to our newsstands. In addition, the paper is made available to all new students and their parents when arriving for orientation. The issue is also distributed to select locations around the university. Space runs out quickly, so reserve your spot early.
Orientation Issue: May 16, 2017
thecurrent media kit
Print Ads PRICING *BACK PAGE (10.25” BY 16.25”) Color: $670 Black and White: N/A
1/3 PAGE VERTICAL OR HORIZONTAL (4.99” BY 10.73”; 10.25” BY 5.22”) Color: $300 Black and White: $220
*CENTER PAGE (10.25” BY 16.25”) Color: $630 Black and White: N/A
1/4 PAGE (4.99” BY 7.95”) Color: $250 Black and White: $170
FULL PAGE (10.25” BY 16.25”) Color: $550 Black and White: $470
1/6 PAGE (4.99” BY 5.19”) Color: N/A Black and White: $130
2/3 PAGE (10.25” BY 10.75”) Color: $420 Black and White: $370
1/8 PAGE (4.99” BY 3.83”) Color: N/A Black and White: $100
1/2 PAGE VERTICAL OR HORIZONTAL (10.25” BY 7.95”; 4.99” BY 16.25”) Color: $330 Black and White: $270
1/16 PAGE (2.375” BY 3.83”) Color: N/A Black and White: $80
CLASSIFIEDS
DESIGN
25 WORDS OR LESS: $40 26-50 WORDS: $60 51-75 WORDS: $80
To have your advertisement custom designed by our Chief of Visual Design: $85 per hour
* Subject to availability Classified Guidline A contact name and number is required within the advertisement regardless of classification. It is up to The Current’s discretion whether the advertisement is run or not. Advertising requests must be verified with the Business Manager 7 days prior to the issue run date. Design Services The Current will create a client’s advertisement for an additional charge of $85 per hour (minimum of 1 hour). The client must submit all materials— logos, copy, any desired graphics or concepts—10 days prior to scheduled run
date. Contact our Business Manager more information. Errors in Advertisements The Current is not responsible for errors on artwork created by the advertiser or printing errors for advertisements submitted less than one week before publication. Compensation for errors made by The Current cannot exceed the cost of the original advertisement. *Space purchased is per client and specific content. Any division of page content may result in additional fees or removal.
thecurrent media kit
Specialty Ads & Policies VOLUME RATES Volume rates are available for those who are interested in purchasing advertisements in large quantities. Volume rates are available for the following sizes: back cover page, center spread, full page, 2/3 page and 1/2 page for 10, 15, 20, 25 or 30 weeks of advertisements. The discount rates for these volume advertisements are available upon request. Please contact our Business Manager for more information.
PRINT ADVERTISEMENT SUBMISSION DETAILS PLACING AN ADVERTISEMENT All advertisers must fill out an Advertisment Request Form before placing an advertisement in The Current. This form is available upon request. All advertisments should be e-mailed to thecurrentad@nova.edu in PDF, JPEG, TIFF or PNG format with a resolution of at least 300 dpi. The Current will not be held responsible for the quality if advertisements are below the required resolution. All advertisements must be received at least 14 days before the issue is placed on newsstands. All artwork must be received at least 10 days prior to print date. If your ad is being created by The Current’s Chief of Visual Design, all advertisement materials — including copy, photos, logos, etc. — must be received 10 days prior to run date. All exceptions are considered under the discretion of the Business Manager, Chief of Visual Design and Editor-in-Chief. The Current will not be responsible for resizing advertisements if they do not meet the dimension requirements for the purchased space. Please note that any discrepancies in this area may cause the advertisement to be delayed, replaced or forfeited.
METHOD OF PAYMENT Accepted methods of payment are cash, check (business checks accepted) or credit card. Checks are to be made payable to Nova Southeastern University. Payment is required prior to the printing of advertisements. NON-PROMOTIONAL ADVERTISEMENTS The Current will not promote the following: adult entertainment, risque connotations, alcohol, tobacco, illegal substances, violence, firearms or any other material that would violate the policy of Nova Southeastern University. Advertisements are subject to approval by the Business Manager, Chief of Visual Design and the Editor-in-Chief. The Current may not run advertisements that may compromise the integrity of the paper or university, damage its creditbility or create bias — real or perceived. COMBINATION RATES Combination Rates at a discounted price are avaliable with Radio X on 88.5 FM and SUTV, Sharks United Tevelvison. Please contact our Business Manager for more information on these rates.
INSERTS Inserts are available for placement in The Current. Please review the information below before submitting inserts. Insert Amount Minimum: 1,000 Maximum: 2,500 Dimensions Minimum: 5.5” wide by 8.5” high Maximum: 8.5” wide by 11” high Pricing: $200 per thousand Discounts: Discount rates are avaliable for bulk purchasing of inserts. Please contact our Business Manager for a list of the discounted rates. All inserts must be pre-printed and received 14 days prior to run date. A proof of the inserts must be sent to The Current for review through e-mail. The Current reserves the right not to place inserts in the newspaper if they are not approved by the Business Manager, Chief of Visual Design and Editor-in-Chief. All inserts must be shipped to: Sun Coast Press ATTN: Jim O’Gorman 200 East Venice Avenue Venice, FL 34285
thecurrent media kit