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Operational Plan 2011.12
4.
Football Operations
4.1. Satisfy the expectations of 65% of clubs participating in NNSWF’s Premier Competitions in 2012; 4.2. Meet the overall expectations of 80% of Member Zones and each of the 3 Standing Committees; 4.3. Generate total Merchandise revenue of $650k in 2011.12; 4.4. Satisfy the expectations of all Member Zones competing in 2012 State Championships and SYL; 4.5. Secure a total of 65 entries in the 2012 Solo Cup; 4.6. Secure a total of 3 referees on the A-League, Youth League and W-League panels in 2011.12; 4.7. Improve the average perception of the standard of officiating in the State and First Division in 2012 as compared to 2011; 4.8. Establish a Summer 6’s pilot in conjunction with a club in 2011.12; 4.9. Establish Futsal within 5 PCYC’s throughout Northern NSW in 2011.12.
5. Marketing and Communications 5.1. Generate football editorial which reaches a total cumulative audience of 18 million people in print media throughout Northern NSW in 2011.12; 5.2. Generate specific editorial relating to NNSWF’s Senior Premier Competitions which reaches a total cumulative audience of 12 million people in print media throughout the Hunter Region in 2011.12; 5.3. Increase the total number of registered players throughout Northern NSW by 2% in 2012 as compared to 2011; 5.4. Achieve total attendance of 2,500 at the 2012 NBN State League Grand Final; 5.5. Achieve total attendance of 750 at the 2012 Herald WPL Grand Final; 5.6. Achieve total attendance of 1,000 at the 2012 New FM 1st Division League Grand Final; 5.7. Secure an average of 10,000 unique visitors per month on www.northernnswfootball.com.au during competition period (March-Sept) 2012; 5.8. Secure an average of 8,000 unique visitors per month on www.northernnswfootball.com.au outside of the competition period (Oct – February) 2011.12; 5.9. Secure total sponsorship revenue of $800k ($300 cash, $500 VIK) in 2011.12; 5.10. Generate total merchandise sales of $650k in 2011.12; 5.11. Secure 2500 “Likes” on NNSWF’s Facebook Page.
6. Finance 6.1. Achieve budget surplus as adopted by NNSWF’s Board of Directors in September 2011; 6.2. Nil material adjustments from Annual External Audit; 6.3. Nil fines related to Taxation Compliance; 6.4. Nil fines in relation to Corporations Compliance; 6.5. Nil non conformances resulting from internal compliance control audits; 6.6. Establish and document internal control measures compliant with the annual audit process which fully satisfy the Company’s auditor; 6.7. Nil loss of significant electronic data.