SYSTEM OF VISUAL IDENTIFICATION www.mcsgl.com
Table of contents
Corporate symbolism
Identification media
Trademark
2.01
Business card
1.01
Basic forms of trademark
2.02
Headed paper
1.02
Acceptable forms of trademark
2.03
C4 envelope
1.03
Protective field of trademark
2.04
C5 envelope
1.04
Scaling of trademark
2.05
DL envelope
2.06
A4 briefcase
Colour
2.07
CD
1.05
Colours of trademark
2.08
E-mail layout
1.06
Monochrome trademark
2.09
Power Point presentation
1.07
Background colours for coloured trademark
2.10
Press advertisement
2.11
Billboard / LED screen
2.12
T-shirt, Cup
Lettering
1.08
Commercial lettering
1.09
Lettering for electronic use
System of visual identification
Trademark
Basic forms of trademark Trademark is an essential element creating a corporate image. It’s used, in its basic form, on all company materials delivered in print or electronic media.
System of visual identification
Corporate symbolism 1.01
Trademark
Acceptable forms of trademark Forms of trademarks that can be used with specific printing conditions or in circumstances, under which the basic form of trademark cannot be used.
System of visual identification
Corporate symbolism 1.02
Trademark
Protective field of trademark Protective field of trademark is the conventional minimum space around the trademark, where no other graphic elements can be placed.
A
“A� is minimum protective field of trademark.
A
System of visual identification
Corporate symbolism 1.03
Trademark
Scaling of trademark Trademark should appear in specified size range on pages with defined and similar formats (A5, A4, A3). Deviations from this rules of trademark scaling are acceptable and should be associated with needs, application or composition of given media.
Minimum size
Due to legibility of names in basic forms of trademark, it should not be smaller than 15 mm. In case there is necessity to use smaller trademark, supplementary form should be applied.
Minimum size Smaller than A3 and larger: 40 mm and larger
A5: 20-25 mm
A4: 25-40 mm
Minimum size
15 mm
A3 and larger: 40 mm and larger
System of visual identification
Corporate symbolism 1.04
Colour
Colours of trademark Coloured variant of trademark is used in any type of print (Pantone or CMYK colours) and screen applications (RGB colours).
Pantone 123 C Pantone 114 U 115 U *
C0 M 25 Y 100 K0
R 238 G 193 B9
RAL 1023
* zależnie od podłoża
System of visual identification
Pantone Black
C0 M0 Y0 K 100
R0 G0 B0
RAL 9005
Pantone Cool Gray 10 C
C0 M0 Y0 K 75
R 98 G 98 B 98
RAL 7037
Corporate symbolism 1.05
Colour
Monochrome trademark Trademark may occur in monochrome version – all elements of trademark are the same colour. Monochrome variant of trademark is used in printing, for example low-cost monochrome prints or black and white press advertisements.
Background
5% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Mark
Background
Mark
White 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System of visual identification
Corporate symbolism 1.06
Colour
Background/Trademark Background colours for coloured trademark White is preferred background for coloured trademark. Coloured trademark may also occur on light greys. If there’s a need to place trademark on different coloured backgrounds, monochrome version should be used – for most colours white trademark is the most appropriate.
Mark
5% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System of visual identification
Corporate symbolism 1.07
Lettering
Commercial lettering Square721EU in different variations presented on this page is basic font used in MCS system. This font should be used for text composition in all kinds of publications, corporate printed materials, advertisements, boards, billboards and other such elements.
Square721EU
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890
Elektra Light Pro
Square721EU Bold
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890
Elektra Medium Pro
Square721ExEU
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 Square721ExEU Bold
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 System of visual identification
Corporate symbolism 1.08
Lettering
Lettering for electronic use Calibri – sans serif font should be used in electronic documents, for example created using MS OFFICE programs.
Calibri
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 Calibri Bold
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890
System of visual identification
Corporate symbolism 1.09
Business card Format: 85 x 55 mm Paper: Distinction Edition 250 g from collection of PAPYRUS company.
Unilateral
Both sides
Company
Obverse
MCS Central Europe Sp. zo.o, ul. Magazynowa 5a, 62-023 Gądki, PL T +48 61 654 40 00, F +48 61 654 40 01, NIP 779 20 08 998 office@mcs-ce.pl, www.mcsgl.com
Nominative
MCS Central Europe Sp. zo.o, ul. Magazynowa 5a, 62-023 Gądki, PL T +48 61 654 40 00, F +48 61 654 40 01, NIP 779 20 08 998 office@mcs-ce.pl, www.mcsgl.com
Reverse
Józef Buczkowski
Józef Buczkowski
mobile +48 609 486 367 j.buczkowski@mcs-ce.pl
mobile +48 609 486 367 j.buczkowski@mcs-ce.pl
Commercial Director
MCS Central Europe Sp. zo.o, ul. Magazynowa 5a, 62-023 Gądki, PL T +48 61 654 40 07, F +48 61 654 40 01, NIP 779 20 08 998 office@mcs-ce.pl, www.mcsgl.com
System of visual identification
Identification media 2.01
Commercial Director
MCS Central Europe Sp. zo.o, ul. Magazynowa 5a, 62-023 Gądki, PL T +48 61 654 40 07, F +48 61 654 40 01, NIP 779 20 08 998 office@mcs-ce.pl, www.mcsgl.com
Agencja Informacji Miejskiej
Tuwima 2/45 Headed ul.paper
Poznań 2010.08.10
00-000 Warszawa
Jan Nowak
Format: A4 -Commercial 210 xManager 297 mm Paper: Distinction Elegance 100 g from collection of PAPYRUS company.
Differences in address footers of particular divisions.
MCS Central Europe Sp. z o.o., ul. Magazynowa 5a, 62-023 Gądki, PL Tel. +48 61 654 40 00, Fax. +48 61 654 40 01, office@mcs-ce.pl, www.mcsgl.com KRS 0000014407 Sąd Rejonowy w Poznaniu VIII Wydział Gospodarczy Krajowego Rejestru Sądowego, Kapitał zakładowy: 23 363 000,00 PLN Raiffeisen Bank Polska S.A. Oddział Poznań, 10 1750 1019 0000 0000 1217 1323 NIP 779 20 08 988, REGON 631168610
MCS Italy S.p.A., office@mcsitaly.it P. IVA , Cod.Fiscale e N°Iscrizione Reg.Imprese 12589960157 Sede legale: Foro Bonaparte 20, 20121 Milano Sede operativa: Via Tione 12, località Bagnol - 37010 Pastrengo (Verona), Italy Tel. +39 045 6770533 - Fax +39 045 677 05 34/37 Società soggetta ad attività di direzione e coordinamento da parte di Atlantis Capital Special Situations S.p.A.
MCS Central Europe Sp. z o.o., ul. Magazynowa 5a, 62-023 Gądki, PL Tel. +48 61 654 40 00, Fax. +48 61 654 40 01, office@mcs-ce.pl, www.mcsgl.com KRS 0000014407 Sąd Rejonowy w Poznaniu VIII Wydział Gospodarczy Krajowego Rejestru Sądowego, Kapitał zakładowy: 23 363 000,00 PLN Raiffeisen Bank Polska S.A. Oddział Poznań, 10 1750 1019 0000 0000 1217 1323 NIP 779 20 08 988, REGON 631168610
System of visual identification
Identification media 2.02
C4 envelope Format: 324 x 229 window 90 x 55
size: 50%
MCS Central Europe Sp. zo.o. ul. Magazynowa 5a, 62-023 Gądki, Poland office@mcs-ce.pl, www.mcsgl.com T +48 61 654 40 00, F +48 61 654 40 01 MCS Central Europe Sp. zo.o. ul. Magazynowa 5a, 62-023 Gądki, Poland office@mcs-ce.pl, www.mcsgl.com T +48 61 654 40 00, F +48 61 654 40 01
System of visual identification
Identification media 2.03
C5 envelope Format: 229 x 162 mm
size: 75%
MCS Central Europe Sp. zo.o. ul. Magazynowa 5a, 62-023 GÄ…dki, Poland office@mcs-ce.pl,www.mcsgl.com T +48 61 654 40 00, F +48 61 654 40 01
System of visual identification
Identification media 2.04
DL envelope Format: 220 x 110 mm
size: 100%
MCS Central Europe Sp. zo.o. ul. Magazynowa 5a, 62-023 GÄ…dki, Poland office@mcs-ce.pl, www.mcsgl.com T +48 61 654 40 00, F +48 61 654 40 01
System of visual identification
Identification media 2.05
A4 briefcase
mobile heaters stationary heaters dehumidifiers coolers
OUR OFFICES ITALY: Via Tione 12, 37010 Pastrengo (VR), Italy, (0039) 045 6770533 POLAND: ul. Magazynowa 5a, 62-023 GÄ…dki, Poland, (0048) 61 654 4000 RUSSIA: Kalinina 46/3/3 office 3, 142802 Stupino, Russia, (007) 496 65 373 65 CHINA: Room 2203, No 218, Heng Feng Road, 200070 Shanghai, China, (0086) 21 51801892
System of visual identification
www.mcsgl.com
Identification media 2.06
CD
w w w.mcsgl.com
MCS Central Europe Sp. zo.o., ul. Magazynowa 5a 62-023 GÄ…dki, Poland, office@mcspoland.pl
w w w.mcsgl.com
System of visual identification
Identification media 2.07
E-mail layout
System of visual identification
Identification media 2.08
Power Point presentation
Title Slide Subtitle
Presentation title Bitios doluptaqui optatur adit laut pelectur, seque que doluptatemod ullore dolesequaes arit endia quate nobiscipsus, sequas eserchictat.
Title Slide Subtitle Conem. Beatendunt maximint. Bitios doluptaqui optatur adit laut pelectur, seque que doluptatemod ullore dolesequaes arit endia quate nobiscipsus, sequas eserchictat. Seque vendis acillam ab id quassec eatum, quaestios dolorer errumen imintia ex et undit que velest re veliquis andis ut omnis quis rem. Rumquat fuga. Tempore icipid expelitaqui ut laborer uptibus, iscipsam, quo ipsam, quias as sunto de doluptassit optat que voluptibus, quodit quam et lam, tem quis velendi gnihitia post, nost at.
Title Slide Subtitle Conem. Beatendunt maximint. Bitios doluptaqui optatur adit laut pelectur, seque que doluptatemod ullore dolesequaes arit endia quate nobiscipsus, sequas eserchictat. Seque vendis acillam ab id quassec eatum, quaestios dolorer errumen imintia ex et undit que velest re veliquis andis ut omnis quis rem. Rumquat fuga. Tempore icipid expelitaqui ut laborer uptibus, iscipsam, quo ipsam, quias as sunto de doluptassit optat que voluptibus, quodit quam et lam, tem quis velendi gnihitia post, nost at.
System of visual identification
Identification media 2.09
Press advertisement Format: 140 x 140 mm Monochrome variant is used in one-colour prints.
Monochrome variant
Firma MCS poszukuje:
Firma MCS poszukuje:
Marketing Managera
Marketing Managera
Wymagania:
Wymagania:
• absolwent kierunków związanych z marketingiem • doskonała znajomość technologii internetowych • biegła znajomość przynajmniej jednego języka obcego / angielski / • znajomość rynku mediów i reklamy
• absolwent kierunków związanych z marketingiem • doskonała znajomość technologii internetowych • biegła znajomość przynajmniej jednego języka obcego / angielski / • znajomość rynku mediów i reklamy
Ero officia cusdamenis sus venducillab invel invent quaecum ut ut reiumquo voluptatur? Sint laborectur? Pid eos esequam suntur mo berchitio. Ecus sundit denis ut ex enda.
Ero officia cusdamenis sus venducillab invel invent quaecum ut ut reiumquo voluptatur? Sint laborectur? Pid eos esequam suntur mo berchitio. Ecus sundit denis ut ex enda.
Praca od 15 lutego br. szczegółowe informacje na: www.mcsgl.com
Praca od 15 lutego br. szczegółowe informacje na: www.mcsgl.com
System of visual identification
Identification media 2.10
Billboard/LED screen
System of visual identification
Identification media 2.11
T-shirt, Cup
WWW.MCSGL.COM CLIMATE SOLUTIONS
System of visual identification
CLIMATE SOLUTIONS
Identification media 2.12